Maria Gotsch. She’s the president and CEO at the Partnership Fund for New York City, which is the investment arm of the Partnership for New York City. In addition to leading the funds operations, Maria has spearheaded the creation and operation of a number of fund strategic initiatives including The Fintech Innovation Lab. Prior to joining the fund in 1999, Maria was a managing director at a company that is now part of Deutsche Bank, providing strategic and financial advice related to mergers, acquisitions, dispositions, joint ventures and the development of business strategies. Maria worked for LaSalle Partners in the New York area and Merrill Lynch Capital Markets, in both New York and London. She graduated with an MBA from Harvard Business School and a BA from Wellesley College. Famous Five: Favorite Book? – “A book on the Iranian negotiations with the US around the treaty” What CEO do you follow? – Henry Kravis Favorite online tool? — MyCity Bike app How many hours of sleep do you get?— 7 and a half If you could let your 20-year old self, know one thing, what would it be? – “Be bold, be bold, be bold!”   Time Stamped Show Notes: 01:11 – Nathan introduces Maria to the show 02:15 – Partnership Fund is the corporate sector at the table that is trying to grow the NYC economy 02:21 – Henry Kravis of KKR has raised funds in the late 90s and raised from major corporations and individuals, in NYC 02:32 – The investor list is the “who’s who" of the private equity 02:36 – Partnership Fund was structured as an evergreen fund 02:48 – “We can do things that are a little bit riskier and take a little bit longer than a traditional private sector investor” 03:02 – “We often work with government, but we’re privately funded” 03:13 – Partnership Fund is like an interest-free loan for 45 years 03:33 – All of Partnership Fund’s gains just go back to their funds and they reinvest it 03:41 – “We have the investors’ money for 45 years and if we make returns, it comes back to us to fund new projects” 03:58 – The Fintech Lab is currently in their 7th year and has 75 graduates 04:08 – It is an elite program and takes 68 companies a year 04:18 – It is structured as a civic program 04:32 – The goal of the program is to help reduce the pain and agony of a small emerging company trying to get into and get attention from large financial institutions 05:06 – “Because it is competitive to get in, it’s a shark tank to get in, but once you’re in, it’s a dolphin tank” 05:18 – They get 150-160 applications a year 05:28 – Companies are selected by their financial institution partners 05:34 – A company’s technology has to rise to the level of addressing a major pain point for major financial institutions 06:10 – In some cases, it’s not about an acquisition, it’s about using 06:15 – The fact that they are a non-profit civic organization is important 06:29 – CTOs and CIOs will come to the table as a civic program, partly to help grow the fintech community in NYC, to create jobs 07:23 – They invest in some of the graduates’ post programs 07:30 – The lab is laser-focused in solving problems 07:41 – They are not doing any direct-to-consumer programs 08:20 – The big 3: data, security and risk management have been on the top of the CIOs list from the beginning 08:43 – However, new things are coming 08:47 – Disruptive talent management has been added as a new category 08:58 – Blockchain has gone through an interesting cycle 09:14 – This year, there’s much less interest in blockchain and distributed ledger 09:52 – Maria predicts that in 2 years, there will be an increase of interest in enabling technologies that fit around the distributed ledger 10:31 – In data, Digital Reasoning came into the program with an interesting technology that is able to read unstructured data, and they’re working for the government 11:03 – They were advised to focus on compliance 12:04 – In security, Centripetal Networks has a perimeter defense technology and they’re gaining traction from people who have a lot of retail locations 12:34 – In risk management, Quarule automates some of the processing of regulatory tracking and flagging operations against the regulations 13:23 – In blockchain, Digital Asset Holdings has raised a significant amount of money and has been involved in some major projects 13:50 – Maria shares how they are telling companies to create more jobs in NYC 14:02 – The companies will also realize that they need to have people on the ground in NYC 14:20 – Some have moved to their headquarters in NYC 14:46 – “We’ve not raised money since the late 90s” 14:50 – The initial fund size was $120M 15:46 – New York is starting to be seen as a center for fintech 16:34 – There are some smaller companies that are trying to go after pieces and as they scale, the acquisition cost is increasingly expensive 17:05 – LearnVest is a good example 17:40 – The small business lenders come to a market that the banks aren’t servicing 18:00 – There are companies who are an exception to the rule 18:17 – Most of the companies end up partnering with large institutions 18:54 – What the large financial institutions have is expertise and compliance 20:10 – The Famous Five   3 Key Points: The trend in the fintech space is constantly changing. Creating more jobs in New York City means more opportunities for companies and for the people of New York. Be BOLD—don’t shrink, don’t hesitate—just go for it.   Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Gaurav Dhillon. He’s an early investor in a company called SnapLogic. He joined in 2009, when he saw the potential of how companies integrate applications data and devices for digital business. He spearheaded SnapLogic’s rapid growth and overseas strategies, products, and operations. He’s previously the co-founder and CEO of Informatica. Famous Five: Favorite Book? – The Power of Habit What CEO do you follow? – Andy Grove Favorite online tool? — Gmail How many hours of sleep do you get? — Close to 6 If you could let your 20-year old self, know one thing, what would it be? – “I wish he knew more that opportunity knocks often”   Time Stamped Show Notes: 01:22 – Nathan introduces Gaurav to the show 02:04 – Gaurav and his co-founder had a $75K SBA grant when they built Informatica 02:25 – They have raised a total of $13.5M 02:57 – “11-12 years is a long time and it’s time to go” 03:32 – Gaurav is a company builder 03:47 – When Gaurav did an IPO, he sold some of his shares in a secondary public offering 03:53 – There was no lock-out 04:24 – They made $400M in secondary public offering 04:32 – Their initial raise was less than $100M 04:49 – In IPO, you are also trying to build a brand for yourself 05:23 – Gaurav left Informatica in July 2004 05:28 – Gaurav spent a year doing things on his bucket list 06:10 – When Gaurav went back to the valley, he joined a couple of boards 06:25 – Gaurav was in a board meeting when they talked about business internet, which is now cloud computing 06:37 – “People aren’t just going to buy books from the web, they’re going to balance books on the web” 06:58 – Gaurav invested in SnapLogic 07:05 – Gaurav wrote a couple of men a check saying that if there’s a business, prove it to him, and he will provide capital 07:16 – The initial check was $1M 07:26 – Gaurav structured it as convertible debt 08:06 – SnapLogic has raised a total of $136M 08:10 – Initially, it was from Venture 08:23 – Most recent round was led by Vitruvian Partners 09:04 – Gaurav built Informatica to hook up those products with each other 09:21 – SnapLogic is connecting the new cloud application to what is now Legacy, which was a new application 20 years ago 09:46 – They’re expanding out the product set in SnapLogic and providing all kinds of connections 10:12 – Is SnapLogic the unsexier version of Zapier, but more important? 10:26 – Zapier is a consumer place and Gaurav doesn’t dislike it 10:32 – There have been companies, like Bump, who try to do certain kinds of things 10:56 – The problem of overt strata in business 11:05 – What they’re solving on Zapier is on a personal level 11:20 – If you’re trying to connect your human capital system with your SAP financial system and you are a big company, you will need something like SnapLogic 11:44 – SnapLogic is the industrial version 11:58 – SnapLogic is a PaaS (platform as a service) model 12:04 – SnapLogic is a cloud product and is like Google Chrome 12:33 – SnapLogic’s average customer pay is $136K a year 12:57 – SnapLogic currently has 250 employees and is still growing 13:20 – SnapLogic’s LTV 13:32 – “We’ve got many customers in 7-figures, already” 13:50 – “You can always buy that you can sell” 14:07 – SnapLogic has inside qualification people or SDRs for customer acquisition 14:24 – SDRs ratio 14:43 – SnapLogic has less than 20 SDRs 14:56 – CAC 15:49 – “We’re a buzz company, customers love us” 17:15 – Gaurav looks at incremental growth 18:44 – Nathan thinks that it is so wrong for founders who focus on the LTV-CAC ratio 19:09 – “You don’t want to be too conservative, right, because the early market share you get is the best market share” 19:26 – Gaurav shares the business metrics 19:46 – Try to do a 6-figure deal and try to have more customers than employees 20:06 – Average ARR 20:47 – SnapLogic hasn’t broke the 9-figure ARR rate yet 21:05 – A company that can double its revenue has nothing to fear 21:34 – “What we’re doing is building a robust business which, no doubt, is growing aggressively, but also has its feet on the ground” 22:50 – The Famous Five   3 Key Points: If your company can double its revenue, it’s a strong indicator that you are in good shape. The early market share you get is the best market share. Don’t fret—opportunity knocks often.   Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Garth Moulton. He’s invested and has advised a number of technology startups and was responsible for revenue growth for the channel for Pipl Inc.  After 11 years of sales experience in the Bay area, Mr. Moulton had the perfect startup journey with Jigsaw, which was drawn up from 2 guys with a whiteboard to a $175M exit, in 2010, to Salesforce. Famous Five: Favorite Book? – The Speed of Trust What CEO do you follow? – Tim Ferris Favorite online tool? — LinkedIn How many hours of sleep do you get?— 6 If you could let your 20-year old self, know one thing, what would it be? – “That time is not boundless”   Time Stamped Show Notes: 01:18 – Nathan introduces Garth to the show 01:58 – Garth didn’t get depressed after Jigsaw’s exit 02:23 – Garth and Jim stayed at Salesforce for a year and a half, after the acquisition 02:43 – Pipl was running together with Jigsaw 02:48 – Garth met Pipl’s CEO during the early days of Jigsaw and they partnered together 03:03 – Pipl would drive traffic to Jigsaw 03:51 – Pipl was a typical search engine, driving traffic to partners 04:31 – In the last 3 years, Pipl was more of a data company that sold API access and basic search tools to access data and profiles to 3 channels 04:46 – First channel is a search app like Spokeo and Instant Checkmate where Pipl supplies them the data 05:19 – Second channel is fraud alert and ID validation 05:44 – Pipl checks if the email is real 05:56 – Garth overlooked the companies that were going to use the data for sales and marketing 06:18 – Pipl is partners with Full Contact 06:39 – Nathan has been trying to find the mother of data sources 06:52 – “Jigsaw was the source of the data” 07:12 – LinkedIn is still the biggest source of data for B2B 07:50 – There’s a LinkedIn private channel 08:26 – LinkedIn has gotten more and more aggressive in making the data available 08:58 – There have been CEOs who received a cease and desist order from LinkedIn 09:24 – Some of the companies are wholly dependent on LinkedIn 09:56 – Garth shares the same sentiment as Nathan that there’s no mother data source 10:31 – The Data Dinosaurs’ data accuracy is horrendous 12:30 – An average of a hundred corporations have bought the API access of Pipl 13:14 – Pipl’s business solution average price point 13:21 – $1200 a year for unlimited searches, per person 13:37 – Team size is 40 13:47 – Team location 14:15 – Pipl is bootstrapped 14:27 – Garth became interested in Pipl, because it was completely bootstrapped 15:15 – Garth had an agreement that he would come on for a couple of years and expand the channel for Pipl 15:37 – Garth is on the cap table 17:00 – The Famous Five   3 Key Points: Data sources are sharing each other’s data to grow and verify their own data—there is no mother of data sources. A company that is bootstrapped definitely has more freedom and control of their company. If you can start your business as early as you can, do it.   Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Benjamin Cohen. He’s the CEO and leading T-REX, with a strong vision for the future of enterprise financial technology and its impact on marketing and making markets more transparent and efficient. He’s built the T-REX team and the T-REX software platform by combining the most sustainable elements of finance with modern SaaS technology. Famous Five: Favorite Book? – Influence What CEO do you follow? – Elon Musk Favorite online tool? — LinkedIn How many hours of sleep do you get?— Between 6 and 7.5 If you could let your 20-year old self, know one thing, what would it be? – “I wished that I knew that not everything was of the utmost consequence for my entire life”   Time Stamped Show Notes: 02:24 – Nathan introduces Benjamin to the show 02:55 – T-REX is a fintech company that makes complex capital markets more liquid by making them more transparent and efficient 04:04 – T-REX provides a familiar framework where their clients can slice and dice everything 04:15 – “We’re just making the risks more transparent” 04:20 – T-REX has an enterprise SaaS model 04:59 – Customers are paying $2k-20K per month depending on the functionalities they need 05:09 – Benjamin launched T-REX in 2012 05:55 – The Ecosystem Integrity Fund is T-REX’s series A lead investor 06:12 – T-REX has raised $15M in total 06:26 - T-REX had 2 priced equity rounds 06:32 – Team size is 21 and based in New York 06:39 – Half of the team is based in Tel Aviv, Israel and are mostly software engineers 06:57 – The cost of living in Israel is a bit lower 07:35 – T-REX has over 225 users 07:51 – The 225 are all paying customers 08:28 – The model of T-REX is that investors are coming in and looking for different deals than what originators have out, which includes different loan portfolios—specifically in the renewable energy sector 09:34 – Loan’s interest 09:44 – The secure ties 10:30 – Average MRR 11:13 – “I invested 2 years of my time before getting a dollar” 11:19 – It took Benjamin 2 years to raise capital 11:36 – Benjamin’s fund was from his previous role in Macquarie Bank 12:12 – Renewable energy presented a great slate of a market 12:33 – Benjamin funded T-REX with a 6-figure capital 12:52 – A junior engineer’s average salary from Tel Aviv 13:53 – Everybody in the company has equity 14:03 – Benjamin is the sole-founder of T-REX 14:32 – Customer churn is currently zero 14:54 – Benjamin is expecting T-REX to be incredibly sticky 15:20 – T-REX is selling additional seats and their customers can sell more modules 15:29 – T-REX can expand horizontally to different markets and vertically where they can sell different models 15:50 – Years ago, T-REX has set up their own broker/dealers 16:05 – CAC is dependent on the customers 17:11 – T-REX will do a $10K conference sponsorship and they need to be there 17:35 – T-REX series B closed in November 15th 20:00 – The Famous Five   3 Key Points: Be in the space that you know best and don’t fear being a solo founder. It is actually GREAT to make mistakes and GREAT to fail, as long as you learn from it. Don’t fear that every decision you make or action you take has a lifelong consequence in your life—it simply isn’t true.   Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Pablo Estevez. He’s a Mexican entrepreneur who co-founded HolaGus, an artificial intelligence company that focuses on automating customer service and sales via chat for Spanish speaking countries. Since founding his company, he has been distinguished for receiving awards like The Diamond Winner by MassChallenge. Famous Five: Favorite Book? – The Hard Thing About Hard Things What CEO do you follow? – A lot Favorite online tool? — N/A How many hours of sleep do you get?— Usually 7 If you could let your 20-year old self, know one thing, what would it be? – “That this is going to be really, really hard, I was going to work a lot of hours”   Time Stamped Show Notes: 01:14 – Nathan introduces Pablo to the show 02:00 – HolaGus develops AI to automate customer service and sales via any chat channel 02:11 – HolaGus charges businesses for every assisted conversation 02:39 – HolaGus’s standard fee is 1-2 Mexican pesos 02:47 – HolaGus has a pay-as-you-go model 03:20 – HolaGus is a B2C business and is similar to GoButler 03:37 – “If we really want to scale the business, we have to focus on the AI” 04:04 – HolaGus was launched in 2015 04:10 – There are 3 co-founders 04:22 – HolaGus has raised capital and is about to close their third round 05:04 – HolaGus has raised a total of $1.4M 05:23 – HolaGus focuses on the customer’s closing and how much automation they’re able to create 05:39 – “We try to keep the bots, like, between 80-90%” 05:53 – HolaGus focuses on closing the biggest amount of clients that they can 05:58 – HolaGus has a lot of interesting commercial deals in the pipeline 06:09 – HolaGus has already sold 3 contracts 06:16 – HolaGus only started selling 4-5 months ago 06:21 – HolaGus is hoping to close 85 clients 06:55 – HolaGus is still on pre-revenue 07:10 – HolaGus has different projected revenues and models for their 3 customers 07:12 – HolaGus has an upfront development fee of $25K 08:02 – HolaGus pricing will depend on the technology 08:13 – HolaGus develops AI, specifically for a business 08:39 – HolaGus is now creating an ocean of knowledge 09:08 – “If we have a thousand clients, our AI gets smarter and smarter really quick” 11:08 – Pablo believes that they automate a lot 11:25 – Total projected conversations for the first 3 customers will be 20K-40K conversations 11:56 – HolaGus tries to charge a minimum of monthly consumption 12:30 – The Famous Five   3 Key Points: AI technology can be complicated and needs continuous development. Play around with different payment models to see what works best and is most profitable. Starting and running a business is tough work—you just have to be dedicated.   Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Peter Aronson. He’s an award-winning journalist who’s has been featured on NPR and Marketplace. He’s also been a vice president in the corporate world. Now, his startup helps Mexico transform that notorious Mexican tap water into perfectly drinkable clean-tasting purified water. Famous Five: Favorite Book? – The Founder’s Dilemma What CEO do you follow? – N/A Favorite online tool? — HubSpot CRM Do you get 8 hours of sleep?— 7 If you could let your 20-year old self, know one thing, what would it be? – Peter wished he took business courses and knew about the GTD (Getting Things Done) methodology   Time Stamped Show Notes: 01:12 – Nathan introduces Peter to the show 01:33 – People aren’t supposed to drink the water in Mexico 01:41 – Mexico became the No. 1 consumer per capita in the world 02:08 – 70% of the consumed bottled water in Mexico is 5-gallon jug 02:21 – An average Mexican family is spending more for their water than on their broadband or landline 02:48 – Peter’s company is Biluu 03:07 – Peter had been curious about the startup and business world 03:13 – Peter was the corporate vice president for US-Indian Joint Venture 03:30 – While in the Himalayas, Peter would boil his drinking water every day 03:35 – Eventually, Peter taught the people how to use a water purifier 04:00 – Peter searched how to properly filter water and what should be taken out 04:25 – Peter’s wife is Mexican and he returned to Mexico 04:36 – Biluu is a for profit business, not a non-profit 04:44 – Biluu is currently doing direct sales and YouTube promotions 05:00 – The main challenge in Mexico is changing people’s habits 05:12 – “We’ve had to establish trust” 06:12 – Biluu filtration system cost is $170 06:50 – For $170, they can get virtually unlimited purified drinking water for a year 06:58 – A cartridge will last for a year 07:11 – 1500 people are drinking Biluu’s water 07:35 – Some of Biluu’s filtration systems are in restaurants 07:53 – Biluu has sold around 100 units 08:10 – The previous water filters in Mexico weren’t effective or scientifically proven 08:43 – 42% of Biluu’s growth came from referrals 08:55 – Biluu isn’t manufacturing by themselves 09:28 – Biluu has an exclusive license to the technology 09:39 – The deal is by volume commitment 09:57 – Biluu needs to maintain a 6-figure sales 10:14 – Biluu is totally self-funded 10:20 – Team size is 5 and all are based in Mexico City, Mexico 10:47 – Biluu is trying to look for brand ambassadors to reach out to people 11:06 – Biluu is also doing Facebook paid ads and Google AdWords 12:17 – The Famous Five   3 Key Points: It’s not easy to change people’s habits, but you HAVE to try—especially if it’s for the better. Learning from a community can be a life changing experience. Find a brand ambassador who has a good online reputation and large following.   Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Alex Mehr. He’s the founder of Zoosk, which filed to go public in 2014. His current venture is MentorBox, a unique and new self-help concept. Before that, he was an aerospace scientist at NASA. Famous Five: Favorite Book? – How to Win Friends and Influence People What CEO do you follow? – Jeff Bezos Favorite online tool? — Trello Do you get 8 hours of sleep?— I try at least 8 If you could let your 20-year old self, know one thing, what would it be? – “To take more risks”   Time Stamped Show Notes: 01:10 – Nathan introduces Alex to the show 01:43 – Zoosk announced to go public for $200M 02:24 – Zoosk decided to stay independent, so they didn’t pursue going public 02:44 – When you go public, you make projections about the growth rate and what you want to do financially 03:05 – The expectations from the public market for tech companies who go public are different than those who do not 03:14 – Alex and the team didn’t want the company to push hard for a quarter by quarter growth 03::50 – Zoosk was launched in 2007 04:00 – Alex and his co-founder split everything 50/50 04:21 – Alex and his co-founder have worked for 8 years and they never had a problem 04:40 – Alex and Shayan have different domain expertise and they respect each other’s’ domain expertise 05:30 – Zoosk has grown rapidly until 2014 05:36 – “But the company was not profitable” 06:40 – Alex still has his equity and is part of the board 07:36 – Zoosk is growing again 07:53 – MentorBox is a self-education self-improvement education box 08:07 – Alex has always been a book reader his whole life 08:33 – Alex would gift his friends books all the time 08:43 – 10% of the population’s primary method of learning is reading 08:50 – There are 4 methods of learning: auditory, visual, reading, and kinesthetic 09:20 – The idea of MentorBox is a subscription for business books that Alex thinks everybody should read per month 09:38 – MentorBox makes the information concise so that you can study the main concepts in 10 minutes 09:46 – MentorBox delivers in 4 formats 10:28 – Tai Lopez is Alex’s co-founder 10:41 – 7 years ago, Tai and Alex met at an online gaming conference 11:05 – It turned out that Tai reads 1 book a day 11:40 – Tai and Alex have a 50/50 deal with MentorBox 12:03 – Alex had a landing page to test MentorBox 12:19 – They had a video that explained the product 12:27 – Tai has a large social media following so he tested his ad on his social media 13:05 – In the first test, they were able to sell $80K worth of product 13:22 – MentorBox is priced at $89 a month 13:50 – MentorBox’s retention 14:14 – MentorBox’s space is education subscription 14:40 – Average retention in the space 15:12 – Tai and Alex knew that MentorBox would be a sustainable business 15:38 – LTV and CAC are both high 16:18 – MentorBox also relies on word-of-mouth marketing 16:37 – The cost per box drops depending on the volume 17:26 – MentorBox buys from distributors and publishers directly 17:48 – MentorBox is looking at getting directly from the author 18:18 – The number of books MentorBox has bought from Ryan Holiday 19:15 – The Famous Five   3 Key Points: The public market’s expectations for companies that go public are very different and can put on additional pressures that, otherwise, wouldn’t exist. Do what you love AND share what you love doing to other people. Be a risk-taker – you’ll learn more that way.   Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Sean Ellis. He’s the founder and CEO of GrowthHackers.com, he coined the term “growth hacking” in 2010 after using it to ignite growth for Dropbox, Eventbrite, LogMeIn and Lookout. He also founded and sold customer insights company Qualaroo, growing it to millions of dollars in recurring revenue. Famous Five: Favorite Book? – The Hard Thing About Hard Things What CEO do you follow? – Peep Laja Favorite online tool? — The Calm App Do you get 8 hours of sleep?— Yes If you could let your 20-year old self, know one thing, what would it be? – “I wished my 20-year old self knew things are going to be pretty good”   Time Stamped Show Notes: 01:25 – Nathan introduces Sean to the show 02:03 – Sean speaks at The Capital Factory in Austin, Texas 02:07 – Sean’s talk was about viral coefficients and why it’s important to decrease the time of the original share to really drive growth 02:50 – If you don’t have a lot value at the foundation of the growth, it’s hard to make your business sustainable 02:56 – Sean tries to understands the value of the product first, then goes backwards from there 03:16 – Sean used the referral program for Dropbox 03:30 – Sean, together with the group, came up with the idea of giving away free storage for referrals 03:45 – Sean’s friend tested a double-sided referral program prior to Dropbox 03:53 – Sean’s friend is James Siminoff, founder of Ring and the previously the CEO of PhoneTag 04:45 – Sean provides advice on viral coefficients 04:55 – In the case of DropBox—“Referrals were strong before the referral program went in place” 05:12 – Understand what the motivation is for people to do refer 05:18 – Think about every step in the process; for example, what’s the prompt that gets people to share? 05:42 – Optimize all the steps of the referral process 05:47 – The more you have qualitative and quantitative insights about what’s happening, you’re going to be more informed in the tests that you are running 06:41 – Eventbrite didn’t have an incentive, but just a natural viral product in itself 07:18 – Eventbrite helps companies sell tickets 07:30 – Eventbrite doesn’t only offer a convenient experience but also good SEO, social integration, and other factors that will help you sell tickets 08:00 – Sean worked for LogMeIn’s marketing for 5 years 08:05 – LogMeIn is now a $5B company 08:07 – “Natural word-of-mouth was huge with LogMeIn” 08:10 – By the time Sean left LogMeIn, 80% of the users were coming in through word-of-mouth 08:15 – LogMeIn was spending more than $1M monthly with a 3-month payback on acquiring customers 08:21 – “Value drives word-of-mouth” 08:35 – At first, the majority of LogMeIn’s users didn’t really use the product 09:25 – The CEO and whole team worked together to find out the problem with the customer experience 09:55 – LogMeIn has always been cash flow positive 10:13 – Look up how Sean runs questionnaires in his Youtube videos and slideshows 10:31 – Qualaroo is about customer insights 10:45 – Sean acquired Qualaroo in 2012 10:49 – Qualaroo was acquired from KissMetrics 10:53 – Qualaroo was a side business and Sean was an advisor for it 11:08 – Sean built Qualaroo to millions of dollars of recurring revenue and sold it last year 11:45 – Sean bought it for less than a million dollars 12:00 – The revenue of Qualaroo was less than a hundred thousand dollars 12:25 – Qualaroo was acquired by Xenon 13:01 – Jonathan Siegel owns Xenon 13:14 – Sean wanted to sell Qualaroo and wasn’t trying to get top dollar for it 13:57 – Sean had a 7-figure advance on the book, so he’s not losing money 14:09 – Sean has signed with Crown Business 14:29 – Sean has self-published a book before 14:49 – Sean’s background and Growth Hackers allowed him to get a great deal with Crown Business 15:00 – Sean is the guy who came up with the term “growth hacking” 15:09 – There are already a lot of publishers who approached Sean to write a book about growth hacking 15:22 – Morgan Brown is Sean’s co-author 15:47 – Morgan and Sean hired an editor to write the proposal 16:10 – Sean’s agent is Lisa DiMona 16:30 – The process is getting an agent to invest in your book, they help you with the proposal and they pitch your book 17:21 – Sean’s plan to make the book a successful one 17:26 – First is to gain momentum to get on the New York Times’ Bestseller List 17:43 – The weekly sales is what will determine whether you make the list 18:05 – “If you get on the list, then it’s a lot easier to stay on the list” 18:32 – People’s perception on growth is often a bit flawed 18:45 – Growth hacking is more about testing stuff and doubling down when something works 19:04 – Sean has some copies of his book for his Microsoft presentation 19:20 – Sean also has some copies for different companies 19:31 – Sean offers ticket bundles for Growth Hackers Conference in May, in LA 19:37 – Growth University’s growth master training course has bundled with book sales 19:43 – Sean is running bundled ads, too 19:51 – Sean is getting sub $50 sales on their course with the book bundled 20:51 – Sean is currently at a ConversionXL conference 21:05 – Peep Laja was on Episode 620, and he is the founder of ConversionXL 21:37 – Sean didn’t commit to buying any books 22:35 – Why should people buy this book rather than the other growth hacking books? 22:39 – “Ryan Holiday’s book was awesome to bring attention to growth hacking” 22:47 – There hasn’t really been a guide book to what do you do as a team, especially for bigger companies who want to replicate what Facebook or Uber has done 23:12 – Marketing isn’t that hard, but you need cultural change, cross-functional coordination, and collaboration 23:31 – Hacking Growth has the methods for what you need to drive growth at its foundation 23:44 – It is powerful and people need help 24:06 – Crossing the Chasm provides observations regarding the growth process 24:20 – The main difference between this book and Sean’s is that it doesn’t tell you how to organize your team to exploit that growth situation 24:32 – “We’re not just telling you the fundamentals of how growth works, we’re telling you how to run a growth process across a team...” 25:02 – “You need to have a very integrated coordinated team and the best time to build it in your business is early, when the culture is malleable to do it” 27:20 – The Famous Five   3 Key Points: Regarding viral coefficients, the more you have qualitative and quantitative insights about what’s happening in the referral and sharing process, the more informed your tests will be. Growth hacking is more about testing stuff and doubling down when something works. You NEED a very integrated, coordinated team—the best time to build this into your business is early on, when the culture is still malleable.   Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Kenny Ewan. He is in charge of the overall strategic direction for WeFarm where he oversees the day-to-day activities of the business. After graduating, he spent 7 years in Peru running an international NGO, specializing in work with indigenous communities. Kenny played the lead role in developing WeFarm, before launching it as a startup in 2015. Famous Five: Favorite Book? – Chaos Monkeys What CEO do you follow? – Elon Musk Favorite online tool? — Slack Do you get 8 hours of sleep?— 6 If you could let your 20-year old self, know one thing, what would it be? – “I’m happy to let him make mistakes”   Time Stamped Show Notes: 01:18 – Nathan introduces Kenny to the show 01:49 – WeFarm is a growth focus model 02:29 – WeFarm offers their services to farmers 02:37 – WeFarm leads farmers to the sellers and WeFarm will take a small transaction commission 03:00 – WeFarm offers information in the space 03:08 – A farmer in Kenya who has no internet access can ask WeFarm a question, through SMS, for free 03:30 – 10-15 people in WeFarm’s network will try to answer the question 03:45 – The people who answer want to share their knowledge about farming 04:12 – WeFarm has generated revenue, but they’re still on pre-profit 04:20 – WeFarm just closed a seed round for $1.7M 04:27 – WeFarm started as an Impact project for Google and they won 04:36 – They used the prize as capital 04:42 – The prize was £500K 05:04 – Team size is 20 and is still growing; they’re around the globe 05:41 – WeFarm uses radio to connect with more farmers 05:51 – WeFarm partnered with radio stations and invited farmers on 06:00 – 4-5K people were joining WeFarm in just an hour 06:12 – WeFarm also partners with businesses where farmers buy 06:45 – WeFarm currently has 140K farmers on their platform 06:55 – WeFarm measures activity by the number of users who actively contribute every month 07:55 – WeFarm is also available online 08:15 – WeFarm has a super active marketplace 08:32 – WeFarm doesn’t incentivize people who answer inquiries, just like Quora 08:50 – WeFarm’s roadmap this year 09:00 – WeFarm has 20 people 09:30 – WeFarm already has a couple of commercial contacts with a major retailer in UK 09:48 – “We have validated our revenue sources” 10:00 – 2017 target revenue is around $50K 11:30 – The Famous Five   3 Key Points: A business does NOT always have to be revenue focused; helping people can be a goal in and of itself. We have a responsibility to help guide those who need it and access those who still do not have the internet. Don’t be afraid to make mistakes, but be sure to learn from them.   Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Tyler Tate. He’s the CEO of Crema.co, the coffee market place. Previously, he co-founded TwigKit, which is an enterprise search software and was the first design lead at Nutshell, which is a SaaS CRM platform. In each case, he used product strategy and design thinking to play its part in envisioning, designing and building products from the ground up. He’s also co-authored the book called Designing the Search Experience which Morgan Kaufmann published in 2013. He’s spoken at numerous conferences. While at TwigKit, he consulted for organizations such as The Financial Times, Thomson-Reuters, Qualcomm, Vodafone, ITV, Rolls-Royce, BASF and Gemalto, helping them design search-driven applications. He’s originally from Alabama, went to University of Kentucky, and spent 7 years in UK. He’s also lived in Seattle and currently resides in the San Francisco Bay area. Famous Five: Favorite Book? – Tyler prefers reading blogs at the moment What CEO do you follow? – Michael Dubin Favorite online tool? — Trello Do you get 8 hours of sleep?— 7 If you could let your 20-year old self, know one thing, what would it be? – Tyler wished he realized earlier how important a network is   Time Stamped Show Notes: 01:35 – Nathan introduces Tyler to the show 02:41 – In TwigKit, Tyler was selling an expensive software product to large companies 03:00 – Tyler learned that he’d rather do something that is more marketing-driven than sales-driven—something that is more consumer-driven than enterprise 03:14 – Tyler’s realization in switching to a coffee company from a SaaS business 03:28 – At Nutshell, Tyler was the first design hire 03:33 – Nutshell has 3 founders and a CTO 03:53 – Tyler, together with the whole team, was able to build something from the ground up 04:01 – Tyler had some equity in the business 04:38 – Tyler had put in $15K to Crema 05:05 – Tyler sold his equities back to TwigKit and Nutshell 06:03 – Tyler started working with Crema early 2015 06:08 – Tyler did a Kickstarter campaign and made $25K 06:19 – Tyler closed and had an Angel round 06:25 – A total of $325K was raised and $150K came from 500 startups 06:48 – 500 startups had a deal of $150K for 6% which is a standard deal 07:21 – Crema is a marketplace for coffee drinkers to subscribe to roast-to-order beans 07:35 – Crema has a platform fee on every order 07:43 – When you buy $18 worth of coffee, Crema takes a $9 platform fee and the other $9 goes to the roaster 07:58 – The price that you pay is almost similar to retail price and the roaster price is above their typical wholesale price 08:15 – The total price includes shipping and other fees 09:00 – $9 is a flat fee no matter the order size 09:46 – Crema’s concept is a single-origin emphasis 10:12 – Crema does the co-production for the roasters 10:24 – Crema has a storytelling team that write journalistic write-ups for their website 10:43 – Team size 11:06 – Crema currently has 15 roasters 11:11 – With a total of 60 types of coffee beans 11:27 – Crema had 750 customers in  January 2017 11:30 – Generated $17K  on the platform 11:44 – Crema’s growth is 28% month over month 11:48 – “We’re targeting something like 10x growth” 12:07 – Crema’s growth metric is based on GMV and revenue 13:55 – Average cart value is $17 for a typical purchase 14:08 – Each box of coffee is shipped individually 14:43 – A customer spends an average of $23 a month on the website 15:05 – Crema started in Kickstarter in October 15:13 – Crema has been generating organic traffic since then 15:48 – Crema has spent $5K for Facebook paid ads 16:06 – CAC is around $20-25 to convert website visitors to subscribers 17:02 – Crema ran surveys about people’s coffee drinking preferences 17:29 – Crema had sample packs for new customers allowing them to try 4 different types of coffee 20:15 – The Famous Five   3 Key Points: Shifting from B2B to B2C is a breeze when you really know who you want to target. Great storytelling can engage consumers and connect them to the product. Do not hesitate to meet people, move around, and build a network for yourself.   Resources Mentioned: The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Jon Ferrara. He’s in CRM—a relationship management entrepreneur and noted speaker about social media’s effects on sales marketing. He’s reimagined the CRM by building a simply smarter social sales and marketing platform. His most recent venture is called Nimble.com. It’s the first CRM that works for you by building the updated contact data for you and then works with you everywhere you work. He’s best known as the co-founder of GoldMine Software, one of the early pioneers in the Salesforce automation and customer relationship management in software categories for SMBs. He’s recently been recognized by Forbes as one of the Top 10 Social CEOs and Top 10 Social Sales people in the world. Famous Five: Favorite Book? – Think and Grow Rich What CEO do you follow? –  Marc Benioff Favorite online tool? — Buffer Do you get 8 hours of sleep? — 7-8 If you could let your 20-year old self, know one thing, what would it be? – “Not to sweat shit so much”   Time Stamped Show Notes: 01:17 – Nathan introduces Jon to the show 02:13 – There was no Outlook, CRM or Salesforce when Jon had the idea of GoldMine 02:31 – Jon started on $5K with no bank loans and VC 02:35 – Jon ran GoldMine for 10 years, had 5M customers around the globe, sold it and retired at 40 02:44 – GoldMine was a software platform 02:55 – GoldMine started as a floppy disk until it became a CD 03:28 – Jon started GoldMine in 1989 and sold it in 1999 03:38 – GoldMine passed $70M in annual revenue, with 250 team members worldwide 04:00 – ARR wasn’t necessary before when it comes to valuation 04:22 – Jon sold GoldMine for $125M in cash with no strings attached 04:55 – A year after GoldMine was sold, Jon was diagnosed with a head tumor 05:07 – “The most important thing you have around you is your health, next is your family, then your passion and business” 05:19 – Jon was 41 when they found the tumor 05:27 – “We are on this planet to grow our souls” 05:51 – After the tumor, Jon spent next 10 years of his life with his family and friends, adding value to people 06:15 – Jon got into photography and worked as the photographer for USC football for 10 years 06:42 – “You need to be your own advocate” 06:56 – Jon found a doctor who developed the technology to have a radiation beam reach the center of your head without touching any vital nerves 07:17 – The tumor disappeared after 7 weeks of radiation treatment 07:42 – The radiation is like burning the seed inside the watermelon without burning the watermelon’s skin 08:18 – Jon started in social media in 2006-2008 08:33 – Jon saw that relationship managers are contact managers 08:58 – Jon looked at CRM and saw the gap 09:07 – You have to use salespeople to use CRM 09:08 – “That’s why they’re called salesforce because you force salespeople to use it” 09:27 – Nimble’s team was formed in 2010, Alpha in 2011, and they turned the paywall in 2013 09:36 – “Just like with GoldMIne, I was early to the idea of an intelligent social relationship manager that works for you” 09:57 – Business is social and life is social 10:11 – First year revenue 10:21 – Jon got their first customer for Nimble the same way he got their first customer for GoldMine: 10:36 – Jon had a trusted advisor for his prospect 10:51 – Jon got his first $50K revenue in GoldMine from resellers 10:56 – Jon grew the $50K by mobilizing writers who write about technology and business 11:10 – In 2009-2011, there was no reseller because everything was cloud 11:27 – Jon looked for influencers 11:36 – Jon put in his own $3M to the company 11:48 – Jon also got some cash from Mark Cuban, Jason Calacanis and others 12:05 – Jon’s money went to the company’s capitalization 12:20 – Nimble currently has 100K customers and 10K paying companies 12:31 – An average of 3 seats per company 12:36 – Nimble is a SaaS business and is generating 80K website visitors with zero marketing 12:43 – Trial to paid conversion is 20% 13:05 – Nimble started at $15 per user per month 13:08 – It recently rolled out to $25 and will have $45 and $65 buckets with a $99 mark automation add on 13:16 – “Sales and marketing should never have been split apart” 14:07 – $200K average MRR 14:15 – Gross churn is about 3% 14:22 – “We provide a lot of value and satisfaction to our customers” 14:32 – Nimble just rolled with Microsoft Outlook mobile by providing 40M handsets for free 15:04 – CAC is really small because they don’t have a large team 15:25 – You don’t need to spend or overspend in order to build a company 15:35 – It is great to find people who want to grow with your help 15:42 – Rather than hiring a sales guy, Jon would rather hire someone who truly cares about the customer experience 16:16 – Jon’s team is based in Santa Monica with remote workers in USA and Ukraine 16:53 – 2017 target revenue 18:30 – The Famous Five   3 Key Points: Engage with your customers and add value – don’t always think about the sales. Share your passion with people on a daily basis, don’t be afraid to bare your soul and make those connections. You don’t need to spend more to build a business – find people who are willing to grow the business with you.   Resources Mentioned: The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Ben Cantey. He’s a San Francisco entrepreneur and has a passion about solving problems and changing lives through technology. He teaches entrepreneurship and lean methodology at universities and high schools on his free time. He’s launching some bad-ass technology with a handful of math geniuses in a parking space. Famous Five: Favorite Book? – The Rough Riders What CEO do you follow? –  Elon Musk Favorite online tool? — Yesware Do you get 8 hours of sleep?— 8 1/2 If you could let your 20-year old self, know one thing, what would it be? – “Execute faster”   Time Stamped Show Notes: 01:18 – Nathan introduces Ben to the show 01:51 – Park Evergreen revolutionizes the way parking is sold and managed at airports 01:55 – Airports currently use a whole stack of services, suppliers and contractors that are outdated 02:15 – Park Evergreen uses geolocation technology to bring physical parking online 02:25 – Travelers can find a reserve pay per parking through Park Evergreen’s app 02:35 – Park Evergreen is somehow a marketplace 02:49 – Park Evergreen is more focused on the traveler’s experience 02:54 – Ben and his co-founders came from the consulting space 03:10 - Park Evergreen started out with customers who wanted to find paid street parking 03:23 – Park Evergreen currently has a couple of deals 03:30 – Park Evergreen started growing their revenue in June 03:54 – Ben is just happy that they got a great product market fit 04:03 – Most USA airports are now going into modernization projects 04:44 – There’s an interesting balance between travelers who prefer to leave their cars and those who prefer to just take an Uber car 04:53 – Park Evergreen’s average customers are business travelers who are gone for only a couple of days 05:18 – The airport modernization includes parking expansion 05:54 – Travels tend to get cheaper each year and more and more people are travelling 06:02 – The millennials demographic has the most frequent business and pleasure trips 06:28 – The parking growth is growing 4-5% per airport, per year 06:34 – Park Evergreen was founded in 2016 06:43 – Park Evergreen didn’t want to compete with parking meters and pay machines 07:08 – Park Evergreen was making a couple of thousand a month 07:22 – Park Evergreen made $15K topline 07:33 – Park Evergreen’s biggest cost was for CAC 08:02 – “It’s a tough market, people are used to their options” 08:10 – Park Evergreen pivoted because they’re tired of their mobile apps parking solutions 08:18 – SpotHero and ParkWhiz are the biggest in the space 08:28 – Park Evergreen has raised $150K from 500 startups 08:43 – Team size is 5 09:01 – The equity is divided by 5 co-founders 09:19 – Park Evergreen is bootstrapped and the 2 co-founders have been building everything for free 09:25 – Ben is in charge of closing deals and doing the strategy 09:40 – It’s a balanced team 10:03 – The team had some contractual work on the side and some have full-time jobs 11:11 – Park Evergreen charges a flat fee per space that they manage per month 11:39 – The average is $100 per space 11:55 – The average top 10 US airports manage 18K parking spaces 12:00 – Some double or triple 18K 12:10 – Park Evergreen’s market size in terms of market space is over 4M 12:50 – When a traveler books his flight, he books his parking space, too 13:06 – Park Evergreen shows the traveler 2 hours before his flight, the fastest route to the airport and to the parking space 13:22 – Park Evergreen can tell you exactly how long it will take a traveler to go from one place to another around the airport 13:46 – “I want our travelers to know when they look at their phones in the  morning, before they leave their house, what time will they arrive at the gate, ready to get on the plane” 14:20 – Park Evergreen started their user acquisition in March for the contracts 14:30 – Park Evergreen is using SMS initially 15:08 – “The only way to park is to use Park Evergreen” 15:18 – Park Evergreen is doing 500 spaces for their initial pilot 15:35 – Park Evergreen’s contracts are on an expansion plan 16:16 – As soon as you get to the airport, you can get a Park Evergreen ticket with a code that you will use to text 16:45 – You can pay Park Evergreen ahead of time via text 18:40 – The Famous Five   3 Key Points: Airport parking is a great space to be in at the moment because of the modernization projects that are on the way. To stay competitive in this space, provide the best traveler experience that you can. It’s can be quite difficult to broaden people’s understanding of their options, but that does NOT mean you shouldn’t try.   Resources Mentioned: The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Jim Sweeney. He’s the CEO and one of the founders of Clarify Medical. He began his entrepreneurial journey at Sharp Hospital where he worked full-time delivering hospital supplies while still in high school. He then spent 3 years in the US Army Medical Corps where he ran a remote, medical service dispensary serving 2500 families in Germany. He received a degree in business from San Diego State University. James has founded 12 medical companies including Caremark, Caps, Corum, Bridge Medical, CardioNet and co-founded Owned Outcomes. He’s also led a successful leveraged buyout or LBO with McGaw Labs which he took public and is now owned by BBraun. His financing history includes raising venture capital and expansion capital for his ideas leading to over $25B in exit values of companies he founded. Famous Five: Favorite Book? – Zero to One What CEO do you follow? –  David Hale Favorite online tool? — N/A Do you get 8 hours of sleep?— Between 4-6 If you could let your 20-year old self, know one thing, what would it be? – Jim wished he knew “that the government would have the amount of influence on health care that they have, today”   Time Stamped Show Notes: 01:49 – Nathan introduces Jim to the show 02:53 – Clarify Medical has a first-mover advantage in the dermatology space 03:00 – They have well-established treatments for various skin diseases 03:17 – They’ve developed a device that will enable people to self-treat at home, using their smartphones 03:33 – The device will be launched directly to the patients 03:40 – The device is called Clarify Mobile UVB treatment system 03:59 – There are over 33M Americans who suffer from skin disease 04:21 – The device can be connected through the smartphone 04:51 – Jim has raised a little over $2B in venture capital 04:55 – Jim had an exit value of $25B for his companies 05:06 – There are exits via IPO and sales 05:40 – Jim shares why he decided to have an LBO with McGaw Labs 05:56 – Jim had been an employee of the company so he acquired the company with prior knowledge of what their issues were 06:26 – The deal was in mid-October 1990 06:33 – The company’s valuation 07:27 – Jim bought the company with his friends 07:47 – The Clarify Mobile UVB treatment system device will sell for $600 or can be leased for $39 per month 08:15 – Jim expects to have long relationships with their patients because some of their skin diseases are life-long conditions 08:30 – If the device didn’t exist, patients would spend $100 annually for therapeutic drugs which have various side-effects 09:30 – Obamacare has allowed Clarify to go directly to the consumers 09:43 – Jim thinks the total costs of Obamacare haven’t been exposed 10:35 – Jim expects more medical companies will go directly to consumers 10:42 – The bad news is that people will spend more directly from their pockets than in the past 10:50 – The good news is doctors are now seen as customers 11:11 – The solution for healthcare is for patients to be more engaged with their healthcare providers 11:33 – Clarify will start generating revenue from the device later this year 11:36 – Jim has already raised $6M and is still looking to raise another $12-15M in the next few months 12:00 – Jim doesn’t have a scientific explanation on how he came up with the pre-money valuation 12:22 – All of Clarify’s financing at this point is from their pre series A round 12:43 – Team size is 12 but will double in the next few months 12:50 – The company is based in San Diego 13:00 – Jim can’t disclose the cost of making the device 13:43 – The cost will carry a respectable margin 13:47 – The app will be sold for $9.99 per month, on a subscription basis 14:25 – Jim believes that Clarify’s valuation will be into the billions for IPO exits 15:45 – The Famous Five   3 Key Points: More healthcare providers are now going directly to consumers and are skipping the third-party service. Knowing a company by heart will make it easier for you to make a fair valuation. Making your employees a share holder of your company will definitely change their attitude towards the job, leading to a more successful company.   Resources Mentioned: The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Bill Brice. He’s currently the CEO of AlphaTrust Corporation which he launched in 1998, to capitalize on the sustained long-term shift from paper-based document businesses to fully electronic document processes. Bill is considered as one of the industry’s pioneers and he’s a leading authority of electronic signatures, especially around generating real economic impact and brand enhancement. He served as chairman of the board for the Electronic Signature and Records Association and is currently a member of the board of directors. Before his electronic signatures company, he started his entrepreneurial career, when in college, by co-founding Brice Foods and is chairman and CEO. He grew the company into a global enterprise best known for its chain of frozen yogurt stores. The company grew into 1500 franchise locations and 43 countries with manufacturing operations on 4 different continents. For his work, he was awarded as The Entrepreneur of the Year Award from the International Franchise Association, which is the world’s oldest and largest organizations representing franchising worldwide. Famous Five: Favorite Book? – Crossing the Chasm What CEO do you follow? –  N/A Favorite online tool? — HubSpot Do you get 8 hours of sleep?— 7 If you could let your 20-year old self, know one thing, what would it be? – “At that time, I wished I would know what happened with the internet before it happened”   Time Stamped Show Notes: 01:23 – Nathan introduces Bill to the show 02:36 – Bill was based in Dallas and that’s where he started his yogurt company 02:57 – Bill’s was the first company to bring frozen yogurt in Texas 03:15 – Frozen yogurt was first popularized in California 03:32 – Bill wanted to pioneer the first operational chain selling frozen yogurt in Texas 03:39 – Bill has turned to franchises and now has 1500 franchise locations 04:00 – The first franchise was $150K, $20K franchise fee and 5-6% royalties 04:34 – The frozen yogurt company had $150M in revenue 04:50 – In 1996, the franchise sold because someone wanted to buy it 05:09 – Franchise valuation is similar with other businesses 05:31 – The franchise was cash flow multiple 05:42 – 6-10x was the best multiple 06:15 – Bill was making a lot of software on the side of the yogurt business 06:53 – Bill was annoyed by the amount of paperwork a business had to go through 07:16 – A computer was about automating business 07:35 – Bill had a completely different team for his yogurt company than his e-signature company 07:41 – AlphaTrust is completely privately owned and funded 08:00 – Being privately funded allows them to focus on what they are doing 08:20 – AlphaTrust is in a specialized segment of a market 09:10 – AlphaTrust started on the enterprise businesses in the late 90s 09:24 – Some of AlphaTrust’s clients are General Motors, ADP and AT&T 09:36 – Some of the big companies have millions of documents processed yearly 09:42 – AlphaTrust specializes in the high performance processing of documents 09:52 – AlphaTrust’s customers still deploy and embed their software on premise 10:12 – AlphaTrust also operates cloud systems for their customers, but they support the plan and model the customers want 10:38 – The pro-side of AlphaTrust is quite small 10:53 – It accounts for only 10-15% of the revenue 10:56 – The rest of the revenue comes from licenses 11:50 – Average initial contract value is $50K-$500K 12:00 – Some of the customers pay for perpetual licenses 12:40 – AlphaTrust currently has 300 large enterprises 13:10 – Team size is 20 13:22 – AlphaTrust does direct sales, but they also have partner channels  13:46 – AlphaTrust has 20-30 specialists around the world who are part-timers 14:36 – AlphaTrust is happy with how they’re doing at the moment 14:59 – Bill MIGHT sell the company to Salesforce if an offer comes 16:10 – The Famous Five   3 Key Points: The franchise business is the same as any other business – even when it comes down to the valuation. Working with big enterprises can set you apart in a saturated space. Saying “yes” to an acquisition isn’t a terrible idea; instead, it’s just a good way to exit.   Resources Mentioned: The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Tobyn Sowden. He’s the CEO of Redbrick, the second fastest growing software company in Canada and the birthplace of a product called Shift. Famous Five: Favorite Book? – How to Win Friends and Influence People What CEO do you follow? –  N/A Favorite online tool? — InVision Do you get 8 hours of sleep?— 6 If you could let your 20-year old self, know one thing, what would it be? – “I would tell myself technical, all the way”   Time Stamped Show Notes: 01:39 – Nathan introduces Tobyn to the show 02:00 – Profit Guide named Redbrick as the second fastest software company in Canada, by measuring revenue growth 02:25 – Profit Guide measured a whole 5 year period 02:30 – Redbrick had $200K revenue in 2010 and $10-20M in 2015 03:00 – Redbrick was launched in 2010 03:15 – Redbrick started from an app distribution perspective 03:38 – Redbrick has developed their own tools to track 04:20 – Redbrick’s main software is Deskmetrics, which is integrated into Shift 04:31 – Deskmetrics currently has 500K active users 05:00 – Not all who downloads are active users 05:08 – The number of downloads are tracked 05:34 – SDK is a software development kit 05:59 – Deskmetrics provides consulting services 06:06 – Facebook is one of Deskmetrics’ sources for customer acquisition 06:40 – Redbrick is currently spending around $30K for Facebook paid acquisition 06:54 – Redbrick is working with a team on Facebook and is committed to growing their spending into millions of dollars for growth 07:33 – Tobyn shares the idea of Shift 08:07 – Shift had a preview in September and people liked it 08:12 – Shift allows you to switch around your Gmail and google accounts 08:51 – Tobyn increased their team size and hired more developers 09:08 – Shift is a SaaS business with $20/year subscription fee 09:31 – Shift primarily uses Facebook for advertising 09:49 – Shift has around 30K installs and 10K active users 10:00 – Shift’s free-to-paid conversion rate is around 4-5% 10:23 – Shift is 3-months old 10:48 – Tobyn needed to decide if they will launch Shift on December 20th or wait until 2nd week of January 11:16 – Shift is doing great at the moment and there’s definitely a market for it 11:40 – Tobyn shares why they decided that Shift be a desktop download 12:53 – Tobyn wants to avoid integrations that will make Shift look like a browser 13:15 – Redbrick has 3 parts: the app distribution side, Deskmetrics and Shift 13:35 – The app distribution side is the major revenue stream 13:45 – Tobyn believes that their path is the app distribution side 14:16 – Team size is 37 and they’re based in Victoria BC in Vancouver, Canada 14:31 – There are small teams in Poland and Brazil 15:12 – Deskmetrics is primarily a desktop software analytics platform 16:15 – An average customer pays $500 monthly 16:36 – Tobyn was charging per number of users, but they changed it 17:14 – Deskmetrics was launched in 2016 17:45 – Redbrick has a lot of predictive models that they used in terms of CAC 19:20 – The Famous Five 3 Key Points: Facebook is one of the best places, at the moment, for paid advertising. You can always go and develop more products, but recognize when it’s wise to stick to the path you’re already on. Charging per head can at times restrict your customers from using your product to its fullest potential.   Resources Mentioned: The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Patrick McGinnis. He’s the author of The 10% Entrepreneur which focuses on living your startup dream without leaving your day job, which was just published by Penguin Portfolio. He’s also credited for coining up with the term “fear of missing out”. He’s a graduate of Harvard business school and is living in New York City. Famous Five: Favorite Book? – The Lean Startup What CEO do you follow? –  Sheryl Sandberg Favorite online tool? — Quip Do you get 8 hours of sleep?— 6-12 If you could let your 20-year old self, know one thing, what would it be? – Patrick wished he had more confidence in his abilities and more open to trying new things   Time Stamped Show Notes: 01:30 – Nathan introduces Patrick to the show 02:10 – Patrick is a Wall Street refugee 02:21 – Patrick has his own advisory firm 02:29 – Patrick built up his portfolio of over 20 investments 03:04 – Patrick worked with his friend in Real Influence for free 03:14 – They sold $300K-$400K 03:19 – The business didn’t push through and Patrick sold his shares 03:35 – Patrick was 33 03:46 – After a year, Patrick’s friend asked him if he was interested in investing in a startup 03:51 – Ipsy has raised $100M 04:08 – Patrick is one of the first investors of Ipsy 04:32 – Ipsy’s co-founder is Michelle Phan 04:49 – Patrick’s friend who is the CEO of Ipsy met Michelle through Funny or Die 05:46 – Michelle’s huge fan base made Ipsy spend zero on CAC 06:00 – How Patrick decided to invest in Ipsy 06:03 – Patrick’s friend was already raising a round 06:33 – Patrick’s friend already had a lead 06:38 – Patrick started his venture capitalist path in 2000 06:48 – Most of the deals Patrick looks at are simple deals 06:53 – Patrick invested in Ipsy in 2012 07:50 – Ipsy is one of Patrick’s most successful investments 08:00 – Another one of his investments was Bluesmart 08:24 – He also invested in Affinity which is a big data company 09:04 – How many deals do you have to make to ensure there’s a big exit in the portfolio? 09:12 – When Patrick started investing, he thought of the possible mistakes he could make as an investor 10:03 – As an investor, you have to invest in your area of expertise 10:08 – Second, think of the deal as a commercial deal, even with friends 10:21 – Third, don’t follow other people 10:39 – Stay away from “will-to-be” syndrome 11:09 – Patrick was working with AIG’s private equity fund 11:41 – Patrick shares why he wrote a book 11:48 – Patrick always talks to people about what he does as an investor 12:12 – As Patrick met with more and more people, he realized that he could actually help people believe in what he does 12:25 – “It’s been a blast actually and I love writing, anyway” 12:56 – Patrick shares why he decided to have a publisher rather than self-publish his book 13:02 – Patrick wasn’t a well-known media figure and a publisher would help his credibility 13:12 – Patrick got a great editor 13:24 – Patrick wanted to go global 13:34 – Patrick has sold an average of 50K copies 13:40 – A book update is given every 6 months 14:00 – Patrick gets around 10% royalties on sales 14:26 – Patrick’s book is a bestseller in South Korea 14:48 – Patrick had an advance of around $100K prior to his book launch 14:58 – Patrick has an agent who is with UTA 15:38 – Patrick met his agent through his friend 16:02 – If you are generous to the world, it comes back to you in so many different ways 16:25 – “If you want to publish a book, you should know how hard it is” 16:40 – Publishing a book is like running a startup 16:54 – Patrick shared on a couple of podcasts which boosted his sales 17:03 – Patrick’s book is in physical bookstores, too 17:20 – Patrick was also live in CNN Espanol in South America 17:37 – Amazon’s ranking is always updated 17:44 – Patrick also has a group who does social media for him 18:22 – Launching a book is a process 18:56 – Patrick has a day job that covers the bills 19:12 – “Freelancing is great in terms of flexibility, but you build zero wealth” 19:48 – Patrick also invests in commercial real estate 20:04 – Patrick shares how he and his friend get dividends from real estate 23:25 – The Famous Five   3 Key Points: Investing in your friend’s business is a commercial deal, so invest wisely. Be prepared—publishing a book is not a walk in the park and involves several processes. Freelancing is great in terms of flexibility, but you build zero wealth.   Resources Mentioned: The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Clate Mask and he has been educating and inspiring entrepreneurs for over a decade. He’s recognized by the small business community as a truly visionary leader. His passion for small business success stems from his personal experience, taking Infusionsoft from a struggling startup to an 8-time Inc. 500 and Inc. 5000 winner. As CEO, he’s leading Infusionsoft on its mission to create and dominate the market of sales and marketing software for small businesses. Under Clate’s leadership, the company has landed 4 rounds of venture capital including a $55M series D led by Bain, with contributions from prior investors including Signal Peak Ventures and Goldman Sachs. He’s also named Ernst and Young Entrepreneur of the Year Finalist, a Top 100 Small Business Influencer by Small Business Trends, and one of the 100 Most Intriguing Entrepreneurs of 2013 by Goldman Sachs. Famous Five: Favorite Book? – Crossing the Chasm and The Advantage What CEO do you follow? – Marc Benioff Favorite online tool? — Thumbtack Do you get 8 hours of sleep?— Never If you could let your 20-year old self, know one thing, what would it be? – Clate wished he knew that business, not law, was the path for him AND that building a team and culture is far more fun than making money.   Time Stamped Show Notes: 01:18 – Nathan introduces Clate to the show 02:28 – When you serve small businesses, make sure you have the right target customers 02:35 – There are 27M small businesses 03:02 – “You got to get it right. You got to get the market fit” 03:20 – Infusionsoft focuses on businesses with 2-25 employees but the sweet spot is 2-10 employees 03:28 – Average customer pay per month is $250-300 03:54 – “It’s CRM, marketing automation, sales automation, e-commerce on one suite” 04:03 – Majority of Infusionsoft’s revenue is SaaS 04:10 – Infusionsoft’s $3.4B payments processed 04:36 – Infusionsoft created their own payment solution 2 years ago 05:04 – It triggers all kinds of Infusionsoft’s automation 05:50 – Infusionsoft started in 2002, as a software company 05:56 – Infusionsoft pivoted in 2007 and decided to really go for it 06:16 – “We started, like every small business, with no intention to build something big” 06:34 – Clate saw how Salesforce moved upfront quickly and that opened up the opportunity for Infusionsoft 06:43 – “Why not be the Quickbooks to sales and marketing software” 06:53 – Infusionsoft’s dark days 06:56 – In the first 3 years, every day was a fight for survival 07:43 – The second dark day for Infusionsoft was when their product market fit went off and the churn rate went up to a 8% gross monthly customer churn 08:08 – Infusionsoft had raised $17M when their churn skyrocketed 08:38 – Infusionsoft’s churn rate is usually 2-2.5% 09:15 – Infusionsoft has raised a total of $125M and about half was capital for the business 10:00 – “When you create something that’s growing, there’s always a new investor who wants to replace an old investor” 10:27 – When the round becomes “over-subscribed”, you have to take a percentage of what you’ve raised and make it available for your existing shareholders to sell some shares 11:09 – Infusionsoft currently has around 600 employees and still continues to grow 11:20 – Infusionsoft has around 135K users 11:30 – Infusionsoft just completed their 10 year adverse completion 11:56 – There are more things coming up for Infusionsoft 12:27 – Average MRR 13:19 – Clate shares why they haven’t gone public 13:58 – What happens is private money is easier to raise 14:06 – Historically, public valuation was better than private valuation, but that shifted over the years 15:00 – When the market changed in 2014, Clate had decided that it’s better to stay private as long as they could 15:30 – Infusionsoft is currently between $100M – 150M ARR 15:51 – The leverage that Clate pulled to turn their monthly churn 16:10 – Infusionsoft is serious about helping small businesses succeed 16:22 – The breakage model that results in you having a lot of churn 16:45 – Infusionsoft says “no” to thousands of businesses every month 17:06 – The challenge when you serve small businesses is you that have to tweak and adjust to get the LTV-CAC ratio right 17:17 – Infusionsoft is currently at $4 LTV for a dollar CAC 17:44 – The LTV-CAC ratio is the number that every SaaS business has to manage well 18:15 – It’s better to look at your revenue in unit churn 18:42 – The upfront fee was the number one factor for Infusionsoft’s churn moving from 8% to 2% 21:05 – The Famous Five   3 Key Points: When you serve small businesses, make sure you have the RIGHT target customers and be committed to helping your customers. Going public requires a deep understanding of how adaptable you can be in an ever changing market. The LTV-CAC ratio is the number that every SaaS business has to manage well—that’s the trick.   Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Amarpreet Kalkat. He’s the CEO and co-founder of Frrole, an AI (artificial intelligence) startup that is redefining consumer intelligence. He loves building things, be it product, revenue streams, teams or organizations.  Famous Five: Favorite Book? – The Hard Thing About Hard Things What CEO do you follow? – Travis Kalanick Favorite online tool? — Klout Do you get 8 hours of sleep?— 6 If you could let your 20-year old self, know one thing, what would it be? – Amarpreet would tell himself to focus and prioritize   Time Stamped Show Notes: 01:22 – Nathan introduces Amarpreet to the show 01:50 – Frrole provides consumer intelligence 01:53 – Frrole relies on public data to build insights about the consumers 02:07 – Frrole works with companies’ marketing teams 02:35 – eBay and Flipcut are some of Frrole’s customers 02:44 – It is crucial for marketing teams to understand their customers 02:57 – Frrole works with eBay’s shipping insides team 03:02 – eBay wants to understand their customer’s shipping experience 03:34 – Frrole has data partnerships with Twitter and Facebook 03:40 – Frrole has official access to data 04:11 – Frrole looks at the attributes and annotations as a guide for the data they need 04:30 – Frrole is SaaS business and customers pay them for the insights 05:00 – Average customer pay per month is around $32K per year 05:28 – “Personally, I don’t believe in locking customers in” 05:37 – Frrole has a 30-day walk out clause 05:46 – Most of Frrole’s customers pay quarterly 06:08 – Frrole started as a B2C in the news discovery product, in 2012 06:14 – In 2014, Frrole pivoted to a B2B model 06:46 – Frrole currently has 13 team members 06:52 – The team is in Bangalore and Amarpreet goes back and forth between Bangalore and San Francisco 07:11 – Amarpreet is currently in San Francisco looking for a sales guy 07:25 – Amarpreet ideally looks for a co-founder kind of role 07:39 – Amarpreet is willing to give 5-10% equity 07:49 – Frrole has raised a couple of small angel rounds 08:00 – Frrole has raised a total of $250K 08:05 – Frrole currently has 18 paying customers 08:23 – Average MRR 08:45 – Average customer churn 09:36 – Frrole has 1 sales guy in Bangalore 09:50 – CAC 10:15 – Frrole spends $500-1K a month for paid marketing 10:39 – Frrole is recently experimenting with LinkedIn for marketing 11:18 – Frrole sponsors an email list and a banner ad 11:28 – It worked out okay 12:00 – Frrole is currently breaking even 12:10 – Salaries in Bangalore are way less than in the USA 12:26 – The best web developer in India would cost around $30K 13:58 – The Famous Five   3 Key Points: Customers will use your product if they see the value – locking in is not always necessary. Marketing people need to dig deeper to understand and serve their customers well. Know what your priorities are and focus in.   Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Amit Shanbhag. He bootstrapped RocketReach from 0 to over 300K registered users in its first year. RocketReach and RocketReach API are trusted by some of the largest companies on the planet like Apple, Google, Chase and Morgan Stanley—just to name a few. He has more than a dozen patents and has started his professional life writing code for geostationary satellites. He’s also a judge for the MIT $100K competition and hopes to invest more time and money back into the startup ecosystem. Famous Five: Favorite Book? – N/A What CEO do you follow? – Sundar Pichai Favorite online tool? — Google Search Do you get 8 hours of sleep?— 4-5 If you could let your 20-year old self know one thing, what would it be? – Amit would tell the young ones to take risks, give everything you’re doing a good shot, and that worrying isn’t productive   Time Stamped Show Notes: 01:28 – Nathan introduces Amit to the show 02:08 – Amit was in Episode 465 and just passed 100K paying customers 03:03 – RocketReach has 300K signup users 03:31 – RocketReach has doubled its growth 04:00 – “We tried to go more into the lead generation space” 04:21 – The end customers hold RocketReach responsible for higher quality data, which is out of their control 05:04 – RocketReach is similar to LeadGenius 05:10 – LeadGenius charges higher for their data 05:48 – LeadGenius uses a combination of people and software to gather data 05:56 – Amit wants RocketReach to rely purely on software, without human intervention 06:25 – The other problem with the lead generation space is when the users don’t follow up with the leads generated for them, then put the blame on RocketReach for not having quality leads 06:51 – Amit isn’t sure if Lead Genius is doing something about this problem 07:36 – CAC is quite high 07:52 – The lead generation part of RocketReach hasn’t really piloted 08:17 – RocketReach was getting $3K – 7K per delivery set, but the retention rate is low 09:00 – RocketReach is using a lot of open APIs like AngelList and Crunchbase 10:17 – Most of the APIs that RocketReach uses are paid APIs 10:55 – Amit has decided that RocketReach will not continue down the lead generation path 11:06 – Amit wants customers to think of RocketReach as a productivity tool that is accessible on their browsers 11:26 – “We wanted to become more of a de facto productivity tool for sales” 11:33 – RocketReach focuses on features that can make a team more productive 12:17 – RocketReach doesn’t have the self-serve team feature on their website, at the moment 12:57 – RocketReach currently has 7 team members and is still bootstrapped 13:02 – RocketReach has one of the highest revenues per employee in the lead generation space 13:12 – If RocketReach had continued with the lead generation model, it would have made sense to raise 13:25 – RocketReach is trying to scale without hiring a sales team 14:20 – RocketReach has an average of $70 monthly RPU 14:30 – But the number of paying users is complicated 15:25 – RocketReach’s 120K users mentioned in Episode 465 is the number of registered users 16:13 – Amit doesn’t see the need to reveal the number of paying customers 17:18 – Customers are paying anywhere from 1K-50K 17:42 – Gross customer monthly churn is 7% 17:53 – The churn has gone down a bit 18:56 – RocketReach has 2 different revenue streams 20:40 – The Famous Five   3 Key Points: The lead generation space isn’t as easy as it seems. It IS possible to stay bootstrapped while, at the same time, scaling your business. Take risks, give your best shot, and worry less!   Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

David Tavor. He has more than 20 years of experience as a general manager and founder of Biotech Pharmaceutical and Medical Device Company. He served as a fighter pilot and a commander in the Israeli Air Force and retired with the rank of a colonel. Mr. Tavor holds an MA degree in political science and national defense studies and MBA studies. Famous Five: Favorite Book? – Born to Life What CEO do you follow? – Steve Jobs Favorite online tool? — David’s common sense Do you get 8 hours of sleep?— About 3 or 4 If you could let your 20-year old self, know one thing, what would it be? – “Lean on yourself”   Time Stamped Show Notes: 01:15 – Nathan introduces David to the show 02:04 – ParaSonic develops an ultra-sonic bomb that destroys lice and lice eggs 03:39 – ParaSonic developed a comb that treats lice in just one stroke of the comb 03:50 – The clinical trial was just completed and it was a success 04:52 – ParaSonic started in 2014 05:08 – The company was established within a technological incubator 05:16 – The incubator has 23% equity 05:45 – The incubator had put in $600K 05:51 – ParaSonic has raised an additional $1.6M 05:56 – ParaSonic is also in the process of raising $2M 06:28 – The rounds are equity rounds 07:28 – David’s wife, Dana, is also part of the company 08:11 – ParaSonic has 5 team members who are mostly engineers 08:46 – The comb is going to be an over-the-counter product 09:05 – There will be 3 types of combs 09:25 – The comb’s bristles are disposable 10:17 – David is also a chairman of 2 other companies 10:46 – One company developed a toothbrush where you can see your plaque through an app while you’re brushing 12:17 – David is a freelancer for Colgate 13:30 – The Famous Five   3 Key Points: Developing a product in an industry that you are already familiar with is best for you. Consumers will believe in your product when you use the product yourself. Trust and lean on yourself.   Resources Mentioned: The Top Inbox – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator– The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible– Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Alessio Alionco. He’s the founder and CEO of Pipefy, which is part of 500 Startups. He’s a passionate product manager. Famous Five: Favorite Book? – The Lean Startup What CEO do you follow? – Jason Lemkin Favorite online tool? — Yesware and Salesforce Do you get 8 hours of sleep?— Yes If you could let your 20-year old self, know one thing, what would it be? – Alessio would tell himself to be aggressive with his goals   Time Stamped Show Notes: 01:56 – Nathan introduces Alessio to the show 02:12 – Pipefy is a workflow cooperation software 02:21 – Alessio got Pipefy’s idea from his previous company 02:36 – Alessio uses a CRM to manage Pipefy 02:45 – Pipefy has a dozen of processes 03:12 – “We coordinate people’s work” 03:36 – Pipefy provides guidelines for a smooth, business process 03:48 – Pipefy is more of a people coordination solution and Zapier is similar to IFTTT 04:00 – Pipefy charges per user, per month 04:10 – Average customer fee is $200/month 04:20 – Pipefy started at the end of 2014 04:26 – Pipefy had its beta 04:36 – Pipefy released pre-signups in April 2015 04:51 – Pipefy became one of the most voted products of the day 05:23 – There was no revenue in 2015 05:32 – Pipefy started charging in August 2016 05:47 – Pipefy now has more than 400 paying customers 06:00 – Average MRR 06:54 – Pipefy offered a special price for customers who renew their subscriptions 07:00 – Pipefy has more than 60K customers who use them for free 07:24 – Only a small portion of the customers converted 07:40 – SMBs don’t have business processes in place and aren’t willing to pay for one 08:06 – Pipefy wants to focus on companies that are close to being considered enterprise companies 08:42 – Pipefy has raised a seed round of $2.2M 08:50 – Some of the investors are Zendesk’s founders, Valour Capital, Redpoint Ventures, FundersClub and AngelList 09:06 – Pipefy has raised a total of $2.6M 09:13 – Team size is 33 09:32 – 27 are in Brazil and 6 are in San Francisco 09:55 – Pipefy is still hiring more people 10:00 – CAC 10:30 – Overall CAC is around $900 per company 10:50 – LTV is still hard to predict 11:34 – Pipefy’s per seat pricing 12:10 – Pipefy negotiates deals with companies with over 10K employees 12:33 – 2017 revenue goal 12:50 – “It’s really a huge funnel to raise the seed round” 13:00 – The series A dynamic is completely different 13:26 – 2016 total revenue 14:00 – Pipefy is aiming for a $200K MRR which is 10x the growth 16:05 – The Famous Five   3 Key Points: The best time to switch to a paid version of your product requires careful consideration to ensure the conversion takes place. Some SMBs rely on free business software and services for their processes—therefore, you may need to adjust your target audience. Be aggressive with your goals and just go for it.   Resources Mentioned: The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Christopher Gibson. He’s the co-founder and CEO of Recursion Pharmaceuticals, a biotech company leveraging the latest automation, computation and biological tools to perform drug discovery at scale. Chris holds a BS in bioengineering, a BA in managerial studies, and a bioengineering PhD from the University of Utah. Famous Five: Favorite Book? – The Hard Thing About Hard Things What CEO do you follow? –  Perry Fell Favorite online tool? — Slack Do you get 8 hours of sleep?— 5.3 to 5.4 If you could let your 20-year old self, know one thing, what would it be? – Chris wished he knew where he was going to go so he could get to where he is now, faster   Time Stamped Show Notes: 01:42 – Nathan introduces Chris to the show 02:12 – Recursion shortcuts the long, arduous path of drug discovery into the market 02:24 – Recursion combines the best elements of biology, automation, and computation 02:34 – Recursion partners with large pharmaceutical companies 02:45 – Recursion partnered with Sanofi Genzyme 02:51 – Sanofi had drugs that didn’t end up in the market 03:10 – The challenges involved in being target-based 04:00 – Recursion earns from partnerships and royalties 04:20 – Recursion also has an internal pipeline for the drugs that they’ve developed themselves 04:43 – Recursion doesn’t earn from the internal pipeline 05:51 – Recursion and what they receive from their partners 06:28 – There are partnerships with very, little upfront 06:34 – There are partnerships that have 8 figures, upfront 06:46 – The number of scientists that will work on the drug is also considered 07:22 – If Recursion is successful with their deals, they get royalties 08:38 – The royalties’ lifeline 08:56 – Recursion has 40 people  09:25 – Recursion was launched in 2013 09:34 – They sat in their office until January 2014 10:01 – Chris was part of a program where he was paid a stipend, so he broke even 10:20 – Chris’ parents were excited about his PhD 10:37 – Recursion has raised $19M in equity and $5M non-diluted from grants and private foundations 11:28 – Recursion’s valuation as a platform company 12:14 – If Recursion will be successful, they will impact the society in a big way 12:41 – It is vision-based 12:54 – First year revenue was 6 figures 13:12 – “Our deals have been strategic in terms of the way we put them together” 13:45 – 2017 target 16:10 – The Famous Five   3 Key Points: Different sources of revenue benefit a company. The valuation of your company depends on how your company is currently performing and how well they will perform in the industry. First year revenue isn’t always nil.   Resources Mentioned: The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Gregg Freishtat. He’s a technology executive with over 20 years of experience leading innovative and transformative companies. He founded 4 venture-backed startups, all of which had successful exits and is now building a company called SalesWise. He’s deeply rooted in venture capital and the management of internet technology companies having led several through acquisitions. He’s also handled developing and disruptive technologies, convergence of telecom plus internet, personal finance and online banking, web-based analytics and digital media, such as online marketing and currently relationship intelligence. Famous Five: Favorite Book? – Good to Great What CEO do you follow? –  Mark Benioff Favorite online tool? –  FullStory Do you get 8 hours of sleep?— 7 If you could let your 20-year old self, know one thing, what would it be? – “Don’t sell your first company for $20M, when you can sell it for $50M”   Time Stamped Show Notes: 01:18 – Nathan introduces Gregg to the show 01:59 – SalesWise is a business relationship intelligence platform 02:03 – SalesWise helps sales leaders gain visibility of the most important relationships they have 02:17 – SalesWise is a SaaS company, but doesn’t charge per seat 02:21 – SalesWise believes in democratizing data 02:31 – SalesWise prices based on the company size 02:52 – Average customer pay per month 02:53 – $500/month for entry level companies with less than 100 employees 03:00 – A company with 2K employees pays $2500 a month 03:11 – SalesWise was founded in 2015 and their current product was launched 4 months ago 03:33 – Gregg sold his last company to Outbrain 04:23 – SalesWise was bootstrapped for 6-8 months 04:50 – Gregg has raised a total of just over $3M 04:58 – All priced rounds 05:02 – Gregg’s initial capital was a convertible note 05:12 – SalesWise has 12 team members and is currently hiring sales and marketing people 05:46 – SalesWise’s current number of customers 06:00 – Average MRR 06:10 – The whole team is based in the Atlanta Tech Village 06:30 – Anticipated customer churn 07:16 – Some of SalesWise’s competitors are Salesforce and Xero 08:17 – The guys in the BI space, like Domo and Tableau 08:43 – SalesWise isn’t into web scraping 08:38 – SalesWise uses Clearbit 08:55 – SalesWise is breaking the linear relationship you have with email 09:29 – SalesWise walked directly into the APIs of Salesforce and  Gmail 10:45 – The Famous Five   3 Key Points: Use your frustration as motivation to make things better. Keep building companies – you’re constantly learning and contributing to the industry while doing so. Don’t settle for less or devalue yourself and your company – reach beyond your expectations.   Resources Mentioned: The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Matthieu Vaxelaire. He’s the CEO of Mention where he moves all Trello cards to the right and closes deals. He splits his time between Paris and New York City.  Famous Five: Favorite Book? – The Hard Thing About Hard Things What CEO do you follow? –  Rand Fishkin Favorite online tool? — Hull Do you get 8 hours of sleep?— 6-7 If you could let your 20-year old self, know one thing, what would it be? – “Do more things and read less as you learn much more by doing than reading”   Time Stamped Show Notes: 01:17 – Nathan introduces Matt to the show 01:37 – Mention is Google Alert on steroids 01:51 – Mention is a SaaS business 02:05 – Mention has different segments of customers 02:08 – The SME customers pay an average of $65 monthly 02:13 – The mid-market customers pay an average of $400 monthly 02:25 – Average customer pay per month 03:20 – Most of Mention’s customers don’t like sharing their information 03:40 – Ogilvy uses Mention to track the campaigns they’re building for their clients 04:17 – Mention is also an inferential tool 04:49 – Mention raised capital at an early stage 05:03 – Mention raised a total of $500K 05:11 – There are 45 people on the team and 10 are in NY, the rest are in Paris 05:50 – Prior to Mention, Matt worked at eFounders which is a startup studio 05:57 – Mention was one of the startups built by eFounders 06:20 – Mention has over 600K users and over 4K paying customers per month 06:42 – Mention’s free version 07:20 – Mention uses a number of features 07:53 – There’s no touch sales in the SME market 08:01 – The mid-market is inside-sales driven 08:15 – There are 2 groups of inside-sales teams: the inbound and outbound with 6 people in each group 08:50 – Average MRR 09:28 – Mention is more focused on gross MRR churn 09:35 – SME gross churn is 2% 10:43 – Mention is almost in a negative net churn 11:20 – Mention has an average of 10K signups per month 11:47 – Mention is currently spending $5-10K on paid advertising 12:04 – Mention is exploring other advertising options like G2 Crowd 12:20 – Mention’s first trial result with G2 Crowd isn’t that encouraging 12:44 – Mention uses a strong open-content strategy to drive people to their website 13:17 – CAC 14:00 – Matt is willing to spend up to $1K to generate new mid-market customers 14:17 – 2017 goal 14:58 – Mention is currently in the process of raising 15:07 – An $800K MRR by the end of December 2017 is a good number 17:10 – The Famous Five   3 Key Points: Sometimes, you got to spend to acquire those new customers. Paid advertising isn’t the only solution to drive traffic to your site. Get out there and start moving—you learn more by doing than by reading.   Resources Mentioned: The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

In Episode #629, Nathan interviews Jennifer Reyna. She’s got a lot of energy and more importantly, she studied business creation and development in Mexico. She’s created 3 startups so far, Agri DeliCo which is a socio-company, Brain Fusion which is embedded in software development, and Gaszen or gas management. They’ve raised over $650K in Mexico and have developed their own working product. She’s a mother, lover, sister, and daughter that enjoys her life and lives with zero regrets. She said, after all, there’s only one life and she’s in a constant pursuit of the best version of herself. Famous Five: Favorite Book? – Lean Startup What CEO do you follow? –  Elon Musk Favorite online tool? — Slack Do you get 8 hours of sleep?— 6 If you could let your 20-year old self, know one thing, what would it be? – “That hard work can make everything happen for sure”   Time Stamped Show Notes: 01:34 – Nathan introduces Jennifer Reyna to the show 02:22 – Jenny realized that people complain about their gas 02:38 – Jenny created a device that works with stationary tanks 02:48 – Gaszen has an application where the consumer can see his gas consumption, statistics, and choose the best gas supplier 02:59 – Gaszen monetizes through selling information to gas suppliers 03:08 – Gaszen also monetizes from a consumer who wants automation 03:34 – Gaszen isn’t in the market yet and is still finishing its development 03:41 – Gaszen will start selling in April 03:43 – Gaszen already approached gas suppliers and has pre-ordered from them 03:57 – There are already 2 gas suppliers who have bought from Gaszen 04:05 – Gaszen also has real estate clients 04:31 – Gaszen has partnered with 3 real estate firms 04:35 – Gaszen is currently in discussion with 15 more real estate firms in Mexico 04:48 – The firm buys the device for $77 04:59 –The device will go directly to the buyer of the house 05:21 – Gas suppliers get a discounted price for buying the device in bulk 05:48 – Mexico has problems with gas suppliers giving updates 06:08 – Each gas supplier bought 5k units of the device 06:19 – The amount per piece will be $50 06:38 – Having clients before the actual launch of the product is good for Gaszen 06:49 – Gaszen’s first Kickstarter 07:07 – Gaszen raised 80K Mexican peso 07:19 – Gaszen had 111 backers 07:41 – Gaszen is B2B focused 07:48 – Gaszen has raised their first seed round with a total of $350K 08:05 – It was an equity round 08:14 – Gaszen started 2 years ago 08:26 – Gaszen had Angel investors and won the biggest Hackathon in the world 08:47 – Gaszen raised $300k with Angel investors 09:13 – From the gas suppliers, Gaszen charges after the 6-month trial, a monthly fee is charged per device or per device and user 09:32 – Gaszen charges 9 Mexican pesos per automated service 09:59 – Gaszen has no MRR currently 10:23 – The team has 5 people in management and 3 junior engineers 10:43 – The team is based in León Guanajuato, México 11:03 – It costs Gaszen $36 to make the device 11:30 – The whole device is made in Mexico 11:43 – The volume needed per year is 50K units in order to get a better price 12:13 – Gaszen wants to keep manufacturing in Mexico, if possible 13:45 – The Famous Five   3 Key Points: Look at the most common problem and create a solution. If you can keep sourcing and manufacturing locally and with a good price, the better. Keep at it—hard work definitely pays off.   Resources Mentioned: The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

In Episode #628, Nathan interviews Iddo Gino. He’s the CEO and co-founder of RapidAPI which he founded when he was 16 years old. He’s listed on the Forbes 30 under 30 list and previously, he was the co-organizer at Hacking Gen Y. Originally from Israel, Iddo, currently resides in San Francisco, California where he runs RapidAPI and runs JavaScript projects on the side. Famous Five: Favorite Book? – The Hard Thing About Hard Things What CEO do you follow? –  Stewart Butterfield Favorite online tool? — GitHub Do you get 8 hours of sleep? — 6-7 hours If you could let your 10-year old self, know one thing, what would it be? – “I wish I knew what I didn’t know back then”   Time Stamped Show Notes: 01:22 – Nathan introduces Iddo to the show 01:57 – RapidAPI let developers find APIs online 02:09 – RapidAPI has a marketplace model where developers can pay for the APIs 02:16 – RapidAPI’s processing fee is from 10% - 25% 02:30 – The fee depends on the API vendor 02:46 – RapidAPI is like a point connection for developers to find APIs 02:55 – Iddo was part of Hacking Gen Y 03:09 – Iddo realized how powerful APIs were while he was at Hacking Gen Y 03:18 – Iddo created the first version of RapidAPI 03:41 – Together with Iddo is his co-founder, Mickey Haslavsky 03:49 – Team size is 20 03:58 – The engineering team is in Israel and marketing and sales teams are in San Francisco 04:10 – Developers’ salaries in Israel 04:34 – RapidAPI just announced their seed round in November 04:44 – Total amount raised was $3.5M and an equity round 05:00 – RapidAPI started as an open-source project 05:40 – There are 148K apps or projects that have used Slack in RapidAPI  05:54 – Slack is a free API and the service is free, but there are paid APIs 06:43 – Average MRR 07:06 – The fee is charged from the API and not the consumer 07:16 – Any consumer transaction in RapidAPI is free 07:31 – One of the most popular paid APIs is Twilio 08:01 – If someone connects to Twilio API through RapidAPI, that’s when RapidAPI takes the processing fee 08:31 – “RapidAPI is all about neighboring developers to connect with APIs” 08:40 – RapidAPI will soon open a facility for developers 09:12 – Iddo volunteered for Hacking Gen Y and helped Hackathons 09:21 – Iddo was working on creating apps and websites prior to RapidAPI 09:36 – Iddo is currently 19 and his parents are just excited for him and what he does 09:54 – Iddo still thinks of going back to college, but is currently enjoying RapidAPI’s success at the moment 11:10 – The Famous Five   3 Key Points: APIs are powerful and having a one point connection is beneficial for the developers. In the process of helping people, you also learn from them. Being an entrepreneur at an early age opens you up to the opportunity to learn more.   Resources Mentioned: The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

In Episode #627, Nathan interviews Mark Mader. He’s the CEO of Smartsheet. He’s passionate about delivering superior, customer experiences. Mark strives to find innovative ways for customers to collaborate more intelligently using the Smartsheet platform and its partner ecosystem. Prior to Smartsheet, Mark served as SVP of Global Services for Onyx Software, leading the consulting and consumer operation team in America, Europe and Asia. In 2015, he was recognized as Ernst & Young’s Entrepreneur of Technology for the Pacific NorthWest. Famous Five: Favorite Book? – Play Bigger What CEO do you follow? –  Stat Mandella Favorite online tool? — Tripit Do you get 8 hours of sleep?— No If you could let your 20-year old self know one thing, what would it be? – “You tell me what the major trends are in the next 3 decades, in tech, and I would make you a lot of money”   Time Stamped Show Notes: 01:40 – Nathan introduces Mark to the show 02:21 – Smartsheet is a software SaaS company 02:27 – The people who subscribe to Smartsheet are teams and enterprise teams 02:47 – Smartsheet is similar to Trello’s space but in the enterprise class 02:57 – Smartsheet has everything from time tracking to other things that are more diverse in nature 03:23 – Smartsheet serves 65K distinct brands on a paid basis 03:30 – Each brand pays an average of $1K annually 03:36 – The range is  $200 to $1.6M annually 04:08 – Average MRR is $5.4M 04:20 – Smartsheet has been growing really well for the past 4 years 04:43 – “As you grow bigger, the gross rate is more challenging” 04:47 – Smartsheet isn’t only focused on getting new customers, but on helping their customers grow as well 05:23 – 2016 revenue 05:37 – 2017 target ARR 06:10 – First year revenue was zero 06:37 – Smartsheet’s promise didn’t change, but how they brought the product to the market changed dramatically 06:55 – 60% of Smartsheet’s revenue came from customers who learned about Smartsheet organically 07:18 – Smartsheet’s first million ARR was in 2010 08:02 – Smartsheet has raised a total of $70M 08:16 – Mark feels that they have a really good platform 08:21 – Team size 08:55 – Have the balance sheet in your model if you want to invest more this year 09:06 – Smartsheet is still trying to focus on efficiency in their growth model 09:34 – Smartsheet’s current status is that they have the decision to slow their growth or drive profit overnight 09:57 – “Control your own destiny” 10:06 – Smartsheet is currently not cash flow positive, but still a healthy business 10:20 – Smartsheet is based in Seattle, Washington and will have an office in Boston 10:48 – Smartsheet has a diverse funnel 11:02 – Smartsheet spends millions of dollars in paid advertising a year 11:34 – One of Smartsheet’s keys to growth is to go where the action is 11:39 – “Dominate in the world of collaborative, work management and partner effectively with the tools people use and love” 11:50 – “Partner with the places where heat exists” 12:08 – It’s about having an ecosystem mindset 12:30 – Gross customer churn 13:17 – Smartsheet has a broad population service 13:31 – “The key to sustain long-term growth is not just keeping up, but expanding” 13:59 – Smartsheet can still grow by 30% in 2017, without new customers 14:17 – Smartsheet charges the people who create new work in their application 15:00 – Smartsheet’s safe LTV 15:25 – Smartsheet looks at their specific sources and campaigns 16:06 – Smartsheet’s cohort analysis 17:22 – Smartsheet’s last round of raising was in 2014 19:16 – The Famous Five   3 Key Points: Focus not only on acquiring new customers, but helping your current customers to grow their company. The key to sustaining long-term growth is not just keeping up, but expanding. Dominate in the world of collaborative, work management and partner effectively with the tools people use and love.   Resources Mentioned: The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

In Episode #626, Nathan interviews Derek Thompson. He’s a Senior Editor at The Atlantic, one of the biggest media companies out there. His first book, Hit Makers, is about the science of hits, pop culture, and technology and why people like what they like. He currently resides in New York. Famous Five: Favorite Book? – Homo Deus What CEO do you follow? –  Mark Zuckerberg Favorite online tool? — Evernote Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – “Take more risks because people are fundamentally resilient and can handle the downside of those risks”   Time Stamped Show Notes: 01:40 – Nathan introduces Derek to the show 02:15 – The reason people go into journalism is because they seek answers to questions 02:21 – For Derek, the best reason to write a book was to answer questions 02:29 – Derek loved writing about what people like 02:33 – People say a book has to have an “elevator pitch” 02:39 – Books are more of a broken elevator 03:36 – “Creativity is the ability to come up with surprising answers to familiar problems” 04:36 – Derek wrote his book to allow himself the opportunity to be curious about anything he found interesting 05:00 – Derek worked with Penguin Publishing 05:10 – Derek had an agent, Dell Ross, who was Derek’s proposal doctor 05:35 – Derek and his agent sent the proposal to every publisher they could reach 05:43 – Derek also talked directly to publishers 06:06 – There are a lot of different audiences for a single book 06:10 – Derek’s agent was his first audience member 06:18 – Derek picked his agent because she’s unsentimentally intelligent and has a motherly approach 07:27 – Hit Makers came out in February 2017 08:08 – The rating in Amazon was quite high for a first-time book writer 08:40 – “Self-publishing is riskier” 09:15 – The average amount an author gets for the book sales 10:30 – Derek hasn’t talked about his advance with his agent 10:58 – The delta was probably about 2X 11:11 – There are publishers who believed that Derek’s book wouldn’t work at all 11:20 – Almost all book proposals from first-time authors are rejected and the best example of this is J.K. Rowling’s Harry Potter 12:46 – “The future of popularity is a very tricky business” 13:13 – The easiest metaphor for the science of popularity is the weather 14:09 – One of the theses in the book was to ask the question: is virality a myth? 16:45 – The Famous Five   3 Key Points: Creativity is the ability to come up with surprising answers to familiar problems. Most book proposals from first-time authors are rejected, but there will be that ONE who will believe in you. People are fundamentally resilient, so TAKE that risk – the regrets of not taking that risk will be more difficult to handle.   Resources Mentioned: The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

In Episode #625, Nathan interviews Josh McCarter. He’s the co-founder and CEO of Booker Software, a leading business management and marketing solution serving over 10,000 health and beauty businesses. Josh has served in a variety of senior executive board roles at various technology companies including Arbitech, Spafinder and Autobytel. Famous Five: Favorite Book? – Make Big Happen What CEO do you follow? –  Steve Case, author of The Third Wave Favorite online tool? — OpenTable Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – “Startups are a blast, but they are not easy”   Time Stamped Show Notes: 01:23 – Nathan introduces Josh to the show 01:59 – Booker is a business management and marketing solution for health and wellness businesses 02:08 – Booker is like OpenTable 02:16 – Booker does everything for a business to run 02:31 – Booker gains revenue from their subscriptions averaging $150-250 monthly 02:48 – Booker also has merchant processing 02:53 – Booker also sells its add-on product, Frederick 03:50 – Josh started to focus on the spa industry because of the technology from his previous company 04:25 – “It’s important to understand what type of customers you serve best” 05:31 – Josh shares how he spun out of business in his previous company 06:00 – Make sure you have the right type of structure when you spin out a business 06:10 – Give preferences to the shareholders 06:18 – It took Josh 6-9 months to get all the right structures and licensing in place 06:30 – Josh had a series A for $150K in 2011 06:42 – Spafinder had put in the initial capital for Booker 07:17 – Booker’s current team size is around 200 07:26 – Booker has raised a total of a million 07:47 – You have to do a proper valuation for a spin out 08:30 – First year revenue 09:00 – Booker is currently at 10K locations 09:20 – There is a fee per location 09:34 – A company who has more locations pays more 10:05 – Average MRR 10:25 – Booker does a lot of upselling and retention 10:41 – Booker makes sure that they keep their existing customers happy 10:50 – “You’ve got to focus on upsell opportunities” 11:20 – Booker’s merchant processing 11:37 – Online booking for spas is more common 11:58 – First Data is Booker’s newest investor 12:54 – Average total transactions 13:15 – Josh is currently not in any acquisition talks and isn’t raising a round 13:23 –“We’ve got some good runway” 14:05 – Gross customer churn 14:30 – “50% of our churn is the people who ran out of business” 14:39 – Failure rate of the SMB market is quite high 15:00 – CAC 15:05 – Most SMBs in SaaS and marketing business spend $1500-3500 to acquire new customers 15:40 – Frederick came to Booker for partnership 16:10 – Frederick was able to look at how SMBs are retaining their customers 17:22 – Frederick was able to get high conversion and retention metrics 18:14 – Frederick is integrated heavily into Booker 18:38 – Team location 20:16 – The Famous Five   3 Key Points: It’s important to understand what type of customers you serve best. Make sure you have the right type of structure in place when you spin out a business. Startups are a blast, but they’re definitely not easy—be willing to put in the work.   Resources Mentioned: The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Dave Currie. He’s an entrepreneur-leader in the sales intelligence space, specifically for advertising, media, and the tech industry. Since 2014, he’s directed the company on a rapid innovation and growth trajectory. They are recognized by their customers and the industry as one of the largest, agile, fast-growing, private companies and the best place to work in America—the company, TheListInc.com. Famous Five: Favorite Book? – The Hard Thing About Hard Things What CEO do you follow? –  Kyle Porter Favorite online tool? — N/A Do you get 8 hours of sleep?— Absolutely If you could let your 20-year old self, know one thing, what would it be? – “Balance is as important right now as you thought about it then. Being healthy is #1. Work and everything fall into place when you got your priorities stacked up the right way”   Time Stamped Show Notes: 02:40 – Nathan introduces Dave to the show 03:20 – The List is also known from their other products 03:34 – Winmo was launched last year 03:41 – Winmo is the lead brand 03:52 – Winmo is a subscription-based, sales intelligence platform 04:01 – Winmo provides sales intelligence to national advertisers 04:28 – Winmo has an annual subscription 04:45 – Annual subscription increases the valuation 04:55 – Winmo has been completely bootstrapped since day 1 05:09 – The List started in 1995 and went online in the early 2000s 05:25 – Dave came into The List in 2005 05:45 – The List is a joint venture with a company in the UK 06:08 – The team currently has 85 members 06:27 – Average annual customer pay 06:38 – Winmo initially charges $400-500 per user annually 07:07 – CAC 07:14 – “We’re very deliberate with our marketing efforts” 07:24 – 2014 paid marketing expenditure was around $100K, but was toned down currently to $50K 08:03 – The $50K would go to Google AdWords and some retargeting 08:17 – Dave’s target CAC 08:50 – Dave’s looking into 25% conversion rate 09:17 – Winmo has 4 targets in the UK and USA 09:44 – Winmo also sells to marketing services agencies 10:19 – Winmo has a good customer retention 10:46 – Winmo is just a bit stronger in the media space over the agency 11:30 – Winmo’s customer retention is a bit lower than revenue retention 12:05 – Lifetime Value 12:24 – Dave calculates retention on a 90-day cycle 13:06 – The question of when you consider a customer a “new customer” 14:10 – Average number of customers 15:35 – Average MRR 15:52 – Dave shares what is considered healthy in his business’ space 16:28 – Dave is part of the succession team of The List 16:46 – Dave and the team is not looking into going out and will just stick to being bootstrapped 17:05 – Dave won’t sell the company for $90M or higher 19:30 – The Famous Five     3 Key Points: Be deliberate with your marketing – it pays off in the end. A healthy business can stay bootstrapped for a very long time, and still be OK. Regardless of whether you're young or old, new to business or not, balance is KEY.   Resources Mentioned: The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

In Episode #623, Nathan interviews Richard Brasser. He’s the foremost expert in helping companies increase the effectiveness and influence of their Salesforce’s strategic use of social communication. He does this through his company, rFactr. Richard pursues his focus in enabling salespeople to leverage social communication and build more meaningful relationship.  Famous Five: Favorite Book? – Crossing the Chasm What CEO do you follow? –  Tony Robbins Favorite online tool? — Outlook Do you get 8 hours of sleep?— Very rarely If you could let your 20-year old self, know one thing, what would it be? – Richard wished he knew the concept of compounding interest and the concept of deferred asset allocation   Time Stamped Show Notes: 01:34 – Nathan introduces Richard to the show 02:15 – Companies need to engage their buyers in a more meaningful way 02:32 – rFactr is focused on enhancing sales people’s ability to connect with people 02:51 – rFactr’s platform is called a social port 03:15 – rFactr has a per month/per user model 03:26 – rFactr is not a marketplace 03:33 – rFactr is directly plugged into companies’ CRMs 03:55 – Average customer pay per month 04:15 – rFactr has channel activations 04:40 – rFactr’s starting price is $5K a month 04:49 – rFactr was launched in 2009 04:57 – rFactr was bootstrapped for the first 8 years 05:04 – rFactr had a seed round and will probably have a series A 05:17 – rFactr has raised a total of $9M 05:32 – Richard played golf on tour for 7 years 05:45 – Richard made a good amount from playing golf 06:01 – Richard was already 7 years in business when he needed someone for the operations and finance side of the company 06:08 – Richard’s partner was just exiting his software company when he joined rFactr 06:25 – Nathan tells Richard about Episode 615 where he had Shin as a guest whose company makes carbon fiber golf shafts 06:47 – Richard hasn’t seen Shin’s product 07:05 – The seed round is an equity round 07:17 – The last round was in 2010 07:40 – The company has been around for 16 years, but the main product was developed 9 years ago 07:51 – Richard’s company started as a strategy and consulting firm 08:33 – Richard shares how the first company was valuated 09:31 – Team size is 18 09:39 – rFactr has 220 paying customers 09:44 – Average MRR 10:29 – Richard shares why they’re having the small companies together with the biggest ones 11:25 – Gross customer churn 11:37 – CAC 12:08 – rFactr has no paid marketing 12:23 – Team’s location 13:45 – The Famous Five   3 Key Points: Small companies may not be able to pay as much as the big companies, but the level of help they need is similar. Use your money from your exit for your new company. Paid marketing isn’t always necessary—know your options to better decide if it’s right for you.   Resources Mentioned: The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

In Episode #622, Nathan interviews Nektarios Liolios. He’s the CEO and co-founder of Startup Bootcamp, Financial Technology, and Insurance Technology—the leading innovation program in the financial and insurance industry. They provide funding, mentorship, office space in the heart of London, Singapore, New York and Mumbai and access into their global network including investors and VCs, up to 10 folks, each time they do it. Famous Five: Favorite Book? – The Lean Startup What CEO do you follow? –  N/A Favorite online tool? — Slack Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – Nektarios wished that at 20, he would have known that he didn’t know everything and to be less scared   Time Stamped Show Notes: 01:28 – Nathan introduces Nektarios to the show 02:08 – Startup Bootcamp FinTech is a network of accelerators 02:17 – It is cohort-based 02:24 – The programs are industry focused programs 02:58 – Startup Bootcamp FinTech has 400 companies that have graduated 03:12 – Startup Bootcamp FinTech was launched in January 2014 03:29 – Nektarios shares how Startup Bootcamp FinTech started 03:56 – “To add real value, you need to be super sharp in your focus” 04:20 – Startup Bootcamp FinTech doesn’t take investments, but they take equity 04:30 – Startup Bootcamp FinTech takes 6% equity 05:52 – Startup Bootcamp FinTech has a variety of programs 06:35 – One of their teams is in Singapore 07:30 – Walnut Algorithms of France is part of their program 07:47 – It was built thinking it would revolutionize the algorithm industry 07:57 – Startup Bootcamp FinTech usually works with pre-seed startups 08:05 – Their products are not ready to launch yet 08:38 – Startup Bootcamp FinTech had 60 companies that are FinTech focused 08:52 – Buzzmove is one of the companies that have raised the most 09:05 – It provides accurate data for home insurance 09:25 – It is a data provider solution 09:35 – It sells to insurance providers 09:54 – Startup Bootcamp FinTech programs are funded by the industry players 10:26 – Nektarios shares what drives their company 11:07 – Who will win, Betterment or Wealthfront? 11:49 – It is difficult for Nektarios to discern which company will succeed 12:25 – Nathan shares his interview with Andy of Wealthfront 12:58 – Startup Bootcamp FinTech is the only program with the global reach 13:08 – Startup Bootcamp FinTech offers every entrepreneur in the globe access to their network 13:24 – The Global Insurance Accelerator is their only competition 13:34 – Nektarios shares what he thinks of the insurance space 13:58 – Insurance people are relevant to the industry 14:24 – Startup Bootcamp FinTech creates fund structure for every program 14:42 – Startup Bootcamp FinTech needs a minimum amount to run a program 15:05 – Every location of Startup Bootcamp FinTech has 5 people 15:53 – Startup Bootcamp FinTech isn’t driven by a commercial perspective 17:40 – The Famous Five   3 Key Points: To add real value, you need to be razor sharp in your focus. Insurance space has so much potential to be a lucrative space—it’s less crowded and there are so many problems to solve. Just go for it—take the consequences as it’s going to be a ride.   Resources Mentioned: The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

In Episode #621, Nathan interviews Nevin Shetty. He’s the co-founder and CEO of Blueprint Registry, an innovative wedding registry platform where you can shop for products from a variety of retailers based on the layout of your home. The company has generated over $10M in their first 2 years of operation. Famous Five: Favorite Book? – Smarter Faster Better What CEO do you follow? – Jeff Bezos Favorite online tool? — SimilarWeb Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – “I should’ve learned computer programming”   Time Stamped Show Notes: 01:25 – Nathan introduces Nevin to the show 02:00 – Blueprint Registry is a wedding registry platform for newly-engaged couples 02:23 – Blueprint Registry gets commission from the retailers on their platform 02:38 – An example of Blueprint Registry’s partners is Target 02:43 – Nevin explains how their platform works and how it is different from the traditional wedding registry 03:08 – Instead of couples going to different retailers physically, they can just go to Blueprint Registry 03:23 – Blueprint Registry has a unique visual representation of your home 03:45 – Blueprint Registry was conceptualized in January 2015 03:49 – Nevin shares how he came up with the idea 04:04 – Blueprint Registry’s co-founder is a designer 04:13 – Nevin found his co-founder through networking 04:55 – The equity conversation with the co-founder 05:21 – Blueprint Registry was launched in 2014 05:29 – Blueprint Registry did $225K of gross sales 05:44 – Average cart value 05:53 – Blueprint Registry raised $700K with friends and families 05:58 – Blueprint Registry did $4M in sales in 2015 06:04 – Blueprint Registry did $6M in sales in 2016 06:12 – Blueprint Registry has had 2000 users 06:19 – Blueprint Registry is originally focused on weddings but now they have people who use them for baby registries, house warming parties, and fundraising 06:40 – Blueprint Registry spends the most on development and marketing 07:25 – Team size 07:46 – Blueprint Registry just closed a million dollar seed round 08:00 – It was an equity round 08:09 – The friend and family round was a convertible note 08:12 – Nevin shares why he decided to have an equity round 08:45 – Blueprint Registry’s value depends on gross and growth 08:55 – 2017 target revenue 09:09 – Blueprint Registry deals with seasonality 09:30 – There’s no monthly subscription 10:20 – Nevin wants to keep Blueprint Registry as accessible as possible 10:35 – Blueprint Registry was founded in New York and they stayed for a year and a half 10:38 – Blueprint Registry is currently based in Seattle 11:15 – Blueprint Registry’s biggest competitors 11:26 – The wedding registry market is a huge market 11:38 – Zola, Myregistry, Honeyfund are some of the newest in the market 11:53 – Blueprint Registry has the lowest fees 12:00 – 2.5% of credit card processing fee 12:25 – Nevin will accept Zola’s $20M imaginary acquisition depending on their vision 13:43 – The Famous Five   3 Key Points: Finding co-founders is easy, choosing the right one is hard. In a saturated space, having the best features that set you apart can make all the difference. An acquisition will not always depend on the price.   Resources Mentioned: The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Peep Laja. He’s the founder of CXL. He was voted as the most influential, conversion rate optimization expert in the world. He helps fast-growing companies grow faster through his services, coaching and CXL Institute’s certification programs along with his world-favorite optimization blog. Famous Five: Favorite Book? – Used to be Ready, Fire, Aim What CEO do you follow? –  No Favorite online tool? — Google Analytics and Intercom Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – Peep wished that he had thought bigger when he was younger   Time Stamped Show Notes: 01:33 – Nathan introduces Peep to the show 02:18 – CXL is an optimization company 02:30 – CXL does conversion optimization 02:40 – CXL also teaches about conversion optimization and everything a company needs to grow fast 03:13 – CXL has been an agency model for the longest time 03:31 – Conversion XL Institute was launched in 2016 03:41 – It also has a monthly subscription 03:52 – MRR as an agency 04:11 – In running an agency, it doesn’t make sense to work with small businesses 04:59 – CXL has a minimum engagement of 3 months 05:06 – The size of the client determines their length of stay with CXL 05:17 – CXL agency currently has an average of 15 clients 05:26 – Team size is 10 05:32 – Agency people are mostly based in Estonia 05:38 – Peep is based in Austin and is mostly working on the institute side 05:54 – Peep only steps into the agency, if needed 06:08 – CXL has a blog where most lead generation happens 06:19 – CXL has 2 full-time writers for the blog 06:35 – Average MRR 07:10 – Peep is working on the scaling aspect of the institute 07:32 – “Self-paced is not a good model for learning” 07:40 – Coursera, Udacity and other e-learning platforms struggle with churn 08:16 – CXL Institute added live courses which are happening in real time 08:30 – The participation rate is way higher than the self-pace courses 08:38 – The reasons why the participation rate is higher 09:01 – Self-pace is priced at $99 a month 09:04 – Live courses have a one-time fee per course and there are 2 courses per month which are priced from $299 to $499 10:08 – Average number of students per course 10:41 – CXL Institute has their predominant list 10:47 – CXL Institute also uses retargeting 10:56 – CXL Institute is now starting to explore affiliate marketing 11:09 – List size 11:24 – The blog was launched at the end of 2011 11:43 – The pop-up is the most effective CTA that drives more opt-ins 12:18 – Peep shares how to make a pop-up for a blog 12:33 – CXL Institute is using Bounce Exchange 12:50 – “We try not to annoy the users” 13:04 – Bounce Exchange CEO was in Episode 253 of the Top 13:27 – CXL Institute does a revenue-share model with the instructors 13:34 – The instructors are marketing their classes on their own, as well 14:18 – The live course inclusions 15:02 – It is like a one day workshop 15:30 – The big companies are the ones who buy the self-paced courses 15:52 – CXL Institute currently has 1 certification program 16:04 – CXL Institute is adding 2-3 certifications quarterly 16:30 – Peep initially thought the self-paced would be for small businesses 17:30 – Annual signup is 20-25% 18:10 – CXL Institute is having a conference called CXL Live 18:16 – A whole resort is booked for the conference 18:30 – The conference will be at Hyatt Regency Hill Country ,in San Antonio 18:38 – A ticket includes a 2-night stay and meals 18:50 – The conference will be on April 5-7 18:55 – Visit live.conversionxl.com for more details 21:15 – The Famous Five   3 Key Points: As an agency, the amount of time spent working with small and big companies is the same, so it’s better to stick with the big ones. Self-paced learning faces more churn than live courses. Think big and don’t just settle on what you think you can do—aim higher.   Resources Mentioned: The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Paul Trappitt. He’s currently the CEO and co-founder of Smartbeat. Before Smartbeat, he was the senior business analyst at National Australia Bank and a senior project lead at SignIQ. Famous Five: Favorite Book? – Start with Why and The Startup Owner’s Manual What CEO do you follow? –  Gary Vaynerchuk Favorite online tool? — HubSpot Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – “I wish I knew smartphones were coming”   Time Stamped Show Notes: 01:22 – Nathan introduces Paul to the show 01:45 – Smartbeat helps small businesses to navigate the complex omni channel 02:30 – Paul shares how one of their paying customers uses Smartbeat 03:02 – Smartbeat is about the people that are already using your business 03:10 – Smartbeat turns customers into raging fans 03:20 – Smartbeat is currently focusing on brick-and-mortar businesses 03:51 – Paul explains how they can help Jim, the café owner 05:14 – Smartbeat provides Wi-Fi to business owners and other technologies 05:50 – Smartbeat targets your audience in social media 06:32 – Smartbeat is a SaaS business 06:39 – Pricing starts at $250 a month 07:06 – Smartbeat currently has 5 customers 07:12 – Paul had a Wi-Fi company for 3 years 07:38 – Paul’s Wi-Fi business did $20K in 2016 07:44 – Paul pivoted because there was too much competition in the Wi-Fi space 08:23 – Smartbeat raised $150K in Australia 08:39 – It was an equity round 08:55 – Paul shares how he came up with the valuation 10:10 – Smartbeat started in 2015 10:18 – Team size is 6 and they are all based in Australia 10:30 – Paul shares how they find their customers 10:55 – Smartbeat built their list organically through networking 12:35 – The Famous Five   3 Key Points: Don’t be afraid to pivot—you’ll know when it’s time. One way to build your network is by spreading news about your product in social gatherings. Technology is unpredictable so you have no choice but to adapt.   Resources Mentioned: The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Ry Walker. He’s the co-founder and CEO of Astronomer.io, a big data infrastructure company headquartered in Cincinnati, Ohio. Astronomer is an AngelPad batch #9 company and has raised $2M from the likes of 500 Startups, CincyTech, Router Ventures and SocialStarts. Astronomer measures, connects and centralizes data—making it super simple for anyone from business users to data scientists to quickly create and monitor their data and pipelines. Famous Five: Favorite Book? – 7 Habits of Highly Effective People What CEO do you follow? –  Dennis Mortensen Favorite online tool? — Fabricator Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – Ry would tell himself to be bold and to be confident   Time Stamped Show Notes: 02:35 – Nathan introduces Ry to the show 03:17 – Astronomer helps companies figure out how to use their data to benefit their business 03:22 – Astronomer works with early stage startups and big companies 03:41 – Some companies in the web analytics space are Mixpanel, Amplitude, Google Analytics 03:57 – Astronomer helps companies get the right data from their inside companies 04:32 – Astronomer is called data engineering, as a service 04:39 – Astronomer does the work for their customer while building the platform 04:51 – Astronomer has a flat price of 6K and 10K monthly 05:14 – Astronomer has their private cloud edition for their customers 05:33 – Astronomer was launched in May 2015 05:36 – Astronomer was at Collision Conference when they pivoted after the first day 06:13 – They realized that their biggest problem was to get companies to send them the data to run the analysis 06:35 – The number one issue in the space is the onboarding 07:03 – Ry explains the type of company they are 08:02 – The Angelpad is one of the most important pivots Astronomer did 08:13 – Angelpad’s model 08:46 – What Ry was thinking when they got into Angelpad 09:30 – First year revenue 09:38 – 2016 revenue 09:57 – Team size and location 10:08 – Astronomer has raised $2M in 2 years 10:31 – Last round was at $1.1M and a convertible note 10:40 – Average MRR 12:04 – Astronomer currently has 20 customers 12:14 – Customer churn 12:17 – Astronomer currently has a net negative churn of 48% 12:46 – Ry explains the net negative churn of 48% 13:33 – CAC 13:38 – Astronomer just started with paid CAC this year 14:00 – Astronomer started with $600 14:21 – LTV 15:40 – Last round of funding was in August 16:21 – Ry explains the amount they are burning 16:42 – Ry is thinking now of the post-seed round 16:52 – It’s a $3-5 M upround 17:14 – The valuation Ry is aiming for 17:40 – “We don’t really want to bump our valuation too much” 20:30 – The Famous Five   3 Key Points: The number one issue in data analytics is the onboarding. Know your valuation and understand the data that had led you to that valuation. Believe in yourself—be bold and confident.   Resources Mentioned: The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. Show Notes provided by Mallard Creatives

Monish Anand. He’s a banker, a technologist, and a Fintech evangelist. Above everything else, he’s a father. He spent 20+ plus years in corporate working for large banks and technology companies only to realize that they were not solving big problems and quite frankly, were often part of the problem. His company, Datasigns Technologies, aims to provide underserved and unserved access to optimal credit. Famous Five: Favorite Book? – Calvin and Hobbes What CEO do you follow? –  Jeff Bezos Favorite online tool? — Google Calendar and Google Task Do you get 8 hours of sleep?— Yes If you could let your 20-year old self, know one thing, what would it be? – “I wish I knew what Internet was”   Time Stamped Show Notes: 01:35 – Nathan introduces Monish to the show 02:20 – Datasigns Technologies started last year 02:32 – Datasigns Technologies gives credit ratings 02:38 – 400M people in India apply for loans yearly 02:42 – Less than 107 get loans from banks and other financial institutions 03:00 – Datasigns Technologies tries to bridge the gap between the credit givers and credit takers 03:15 – Datasigns Technologies has grade scoring algorithms 03:35 – Monish believes that the calculus used to determine credit worthiness is not good enough 04:03 – Datasigns Technologies calculates data from sources and turns them into algorithms 04:10 – Monish shares his driver’s experience applying for a loan 05:18 – Datasigns Technologies relies on mobile data 05:48 – Datasigns Technologies has a mobile app 06:06 – Datasigns Technologies’ marketing explained 06:35 – Datasigns Technologies has a tie-up with micro-small to medium enterprises 07:00 – Datasigns Technologies does financial literacy for the enterprises 07:21 – There are 75K people who now understands Datasigns Technologies 07:54 – Datasigns Technologies has around 10K app downloads 08:07 – Datasigns Technologies has closed 600 loans 08:20 – Loan terms 09:24 – Datasigns Technologies was Angel funded, last year 09:31 – They have raised around $400K on an equity round 09:39 – Datasigns Technologies is raising another round of $5M 09:50 – Nathan breaks down the math 10:27 – Datasigns Technologies’ interest rate varies from 22-26% 10:46 – Interest rates, in India, are much higher than in the USA 11:27 – Datasigns Technologies is the only company in India that is mandated by financial institutions to acquire customers 12:00 – Loan sharks charge 3% a month 12:40 – Datasigns Technologies has a processing fee and a basic interest rate 13:03 – How Datasigns Technologies makes money 13:43 – Datasigns Technologies helps banks build their books 14:00 – Why Datasigns Technologies is raising $5M 14:22 – Team size is 17 14:36 – All based in Bangalore, India 14:45 – Monish shares why he started Datasigns Technologies 15:05 – “There are people who deserve loans, but are not getting loans from the banks” 16:30 – The Famous Five   3 Key Points: Be the solution—not just part of the problem. There are people who deserve a loan, but are not given a chance—Monish wants to change that. The fintech space is one of the hottest spaces, at the moment.   Resources Mentioned: The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Organifi – The juice was Nathan’s life saver during his trip in Southeast Asia Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

McCabe Callahan who has been an entrepreneur his entire life. He began with a coffee shop named Mugs Coffee Lounge, which has been operating successfully in Fort Collins, Colorado, since 2002. He began a company called Community Funded, in 2011, out of his passion for providing technology that connects, supports and empowers people. Famous Five: Favorite Book? – E-Myth and Good to Great What CEO do you follow? –  Elon Musk Favorite online tool? — Slack Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – “Pay attention to numbers”   Time Stamped Show Notes: 01:32 – Nathan introduces McCabe to the show 02:33 – Mugs Coffee Lounge is McCabe’s first real business 02:43 – McCabe went to Colorado State University 02:50 – McCabe was coming back from Europe when he had the idea of the Mugs Coffee Lounge 02:56 – Mugs Coffee Lounge was the first wireless internet café in Fort Collins 03:11 – Building relationships is the key to a successful coffee lounge 03:36 – First year revenue 04:04 – McCabe is 36; but when he was 24, he was already opening 5 coffee shops 04:22 – Total topline of all the coffee shops and restaurants 04:58 – McCabe didn’t raise any capital 05:31 – McCabe’s credit card debt when he started Mugs Coffee Lounge 05:48 – McCabe also had debt from other sources 06:43 – “Coffee is a good business to be in—there’s no recession” 06:58 – McCabe shares where he sells his business to 07:07 – McCabe’s income is now generating well 07:16 – McCabe did $1.6M in sales in 2016 07:30 – McCabe shares how he started with Community Funded 08:17 – McCabe had to find a way to secure a loan to open up a location 08:31 – The amount McCabe wanted to loan 08:45 – 2009-2010 was the hardest time for McCabe 09:41 – McCabe was about to give up when one of his regulars offered help 10:05 – 5 months after the McCabe’s next shop opened, he heard about NPR’s Kickstarter 10:20 – McCabe thought, “What if he could something like Kickstarter, but for communities?” 10:44 – Community Funded started out bootstrapped and just recently raised a round 11:03 – Community Funded first round raised $40K-75K 11:29 – Total funding was $2.3M 11:38 – Rounds are equity round 11:50 – McCabe shares Community Funded’s valuation 12:18 – People believed in Community Funded’s vision 12:38 – Community Funded’s is a SaaS model 13:46 – Sample of fundraising raised in Community Funded 14:26 – Community Funded’s focus 14:53 – Current Community Funded’s revenue and revenue goal for 2017 15:54 – Total transaction volume in 2016 16:03 – 2016 total revenue 17:21 – The Famous Five   3 Key Points: Lack of funds is not a hindrance in building a company. There’s nothing wrong sharing your problems with your regulars – you don’t know who can offer you help. Stick and pay close attention to your numbers.   Resources Mentioned: The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Klipfolio – Track your business performance across all departments for FREE Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. Show Notes provided by Mallard Creatives

Shin Sakane. He’s the founder and CEO of Seven Dreamers. Seven Dreamers is daring to create technology that has never been seen in the world. Shin has a PhD in Chemistry and Biochemistry from the University of Delaware. Famous Five: Favorite Book? – The Path What CEO do you follow? –  Elon Musk Favorite online tool? — Facebook Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – “Get global experiences, visit so many different countries, cultures...”   Time Stamped Show Notes: 01:44 – Nathan introduces Shin to the show 02:20 – Seven Dreamers creates technology that the world has not seen yet 02:30 – First product is the fully automated carbon golf shaft 02:35 – Second product is the nascent nasal airway stent 02:58 – There’s no connection between the products 03:16 – Seven Dreamers wanted to develop something that is not yet available anywhere 04:00 – Seven Dreamers was launched in 2011 04:20 – Seven Dreamers has raised over $75M 04:29 – The money was mainly spent on product development 05:05 – The nasal stent currently has more sales than the golf shaft 05:27 – The golf shaft price is $1200 - $120K 05:53 – The most popular model sells for $1800 06:10 – The golf shaft was launched in 2014 06:30 – 400 shafts/month are being sold 07:35 – The way to make a golf shaft 09:06 – Team size 09:45 – 2016 total revenue 10:30 – It took Seven Dreamers 11 years to develop laundroid 11:15 – Seven Dreamers has spent $15M for product development 11:33 – Shin shares how they came up with the idea of laundroid 12:13 – Laundroid was initially limited 12:50 – Laundroid’s price is $15K 13:38 – The 3 products are completely different—from the suppliers to the technologies 14:08 – Most of the product ideas come from Shin 14:43 – The last round they raised 15:03 – Shin shares the valuation of each of their products 15:30 – “Everything counts” 16:12 – The nasal airway stent is currently their biggest money maker 16:25 – Average MRR $1M 16:53 – 2017 goal is $80M 17:07 – Seven Dreamers are working on their sales and marketing 17:14 – “We do our own marketing” 17:34 – Advertising cost 18:40 – Seven Dreamers spent money on sponsoring athletes 19:09 – The number of golf shaft complete sets that have sold 21:15 – The Famous Five   3 Key Points: Think outside the box—have a solution to a problem, then create a product. Study and know your market well so that your product speaks directly to a need. Be creative and innovative.   Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Show Notes provided by Mallard Creatives  

Todd Olson. He’s the CEO and founder of Pendo, a product experience platform that helps product managers deliver successful products. Before Pendo, Todd served as VP of products at Rally Software Development which he led through its public offering. Todd joins Rally in its acquisition of 6th Sense, the company he founded and served as president and CTO. Famous Five: Favorite Book? – Good to Great What CEO do you follow? –  Aaron Levie Favorite online tool? — 15Five Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – “I wish I knew more at 21, than I thought I knew”   Time Stamped Show Notes: 01:42 – Nathan introduces Todd to the show 02:17 – Pendo provides a solution that helps companies build an application to improve its experience 03:00 – Optimizely uses Pendo to understand the people who are in their trial and onboarding flow 03:32 – Pendo is different to Intercom’s space 04:01 – Pendo is a SaaS company 04:21 – Pendo was launched in 2013 05:11 – Todd experimented with different technologies 05:26 – “Every product has key set features” 05:45 – Todd founded 6th Sense and sold it to Rally 06:24 – First year revenue is zero 06:55 – Todd invested $1.2M to start Pendo 07:11 – Pendo has raised a seed round 07:44 – It was a million dollar convertible note 08:15 – Pendo has raised a total of $31M 08:26 – Team size 08:55 – “All of our customers are top-tier” 09:43 – Average customer pay per month 09:52 – Pendo serves mid-market to enterprise companies 10:20 – Todd shares what drives their expansion revenue 10:50 – Pendo increases prices by adding products to existing plans 10:55 – Pendo has tier-prices based on features 11:17 – Todd shares why adding products is their main expansion driver 12:30 – Average number of customers 12:45 – Future target market 13:00 – Average customer churn 13:35 – Pendo has a net negative churn 13:49 – Todd explains net negative churn 14:54 – CAC and LTV ratio is healthy 15:26 – Pendo’s expansion plan 15:44 – Average MRR 17:25 – The Famous Five   3 Key Points: Treat all your customers as if they are top-tier customers. Expansion drivers will depend on what suits the company. Be more confident.   Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Show Notes provided by Mallard Creatives  

Sahil Arora. He’s an entrepreneur, author, and a guitarist and defies what you think someone his age could do. Tune in to learn his entrepreneurial story, from creating the Vuzelaa Group to jumpstarting Tabverts—a company that broadcasts ads in taxis all over India. Famous Five: Favorite Book? – Steve Jobs What CEO do you follow? –  Elon Musk Favorite online tool? — No Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – “You could get a Lamborghini at the age of 10”   Time Stamped Show Notes: 01:15 – Nathan introduces Sahil to the show 01:35 – Vuzelaa Group is the parent company which Sahil started when he was 16 01:51 – Under Vuzelaa Group, they created Tabverts; a company that broadcasts ads in taxis all over India 02:11 – Tabverts’ pricing 02:45 – Tabverts was launched in 2016 03:06 – Sahil is the sole founder of Vuzelaa Group 03:20 – Sahil shares how he found people on Twitter and got them on board 03:59 – Sahil shares how he convinced them to join 04:55 – Sahil shows Nathan his sample pitch 06:28 – Sahil is 18 now 06:45 – There are around 10K cabs in India with Tabverts’ hardware 06:50 – Sahil shares how he funded Tabverts 07:05 – Sahil spent $100K in the early stage of the business 07:12 – Sahil raised $500K in an equity round 07:32 – The $500K was from a VC based in India 07:50 – The brands that pay Sahil 08:18 – Sahil shares how the brand, Snapdeal, pays him 08:40 – Average pay per second 09:45 – Tabverts’ customers can track their ads’ performance through an app 10:14 – The clicks on the tablet can also be tracked 10:37 – Sahil shares how the ads’ loophole functions 11:00 – Team size 11:08 – MRR is $70K 11:35 – Sahil shares how his team operates 11:56 – Sahil dropped out of high school and won’t go to college 12:26 – Tabverts has a predictive revenue stream 12:35 – Sahil’s future plans for Tabverts 13:18 – How Tabverts deals with the cabs 14:05 – The key metrics Tabverts tracks 14:38 – 2017 goal 14:50 – Sahil shares what he does with the revenue he gets 15:23 – Cost per hardware 15:48 – Sahil shares how their tabs work 16:16 – Tabverts only shows the ads that may be interesting for the people riding in cabs 16:47 – Tabverts is tied up with Uber 16:57 – The amount Tabverts pays Uber 17:55 – The Famous Five   3 Key Points: Entrepreneurship knows no age. Continue to grow your company by investing consistently. You can find your clientele through social media – you just have to have the right pitch.   Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Show Notes provided by Mallard Creatives

Charles Ramsey. He’s the CEO of Sauce Labs and has been in that position since April 2015, and has served as Chief Revenue Officer from February to April 2015. Prior to that, he’s had 25 years of industry experience—he was a venture partner at JMI Equity and held a number of roles at Quest Software, including VP of marketing and sales. Famous Five: Favorite Book? – Finding Your North Star What CEO do you follow? –  Elon Musk Favorite online tool? — No Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – “I wish I’d become a CEO sooner in my career”   Time Stamped Show Notes: 02:27 – Nathan introduces Charles to the show 03:03 – Sauce Labs has just raised a significant amount, $70M 03:45 – Sauce Labs has raised a total of $130M 04:04 – Charles shares how they decide to raise capital 04:14 – Sauce Labs checked their ability for an acquisition 04:42 – Sauce Labs had great timing 04:54 – Sauce Labs does automated testing in the cloud for web app and mobile devices 06:38 – Sauce Labs’ market is about continuous integration and delivery 07:17 – Sauce Labs is SaaS based with an annual subscription and self-service 07:58 – Sauce Labs has invested in pre-sell and technical support 08:30 – Average transaction fee is $50K annually 08:56 – The fee varies from the number of parallel testings the customer wants 09:20 – The concurrency of 50 09:45 – Sauce Labs is growing organically 10:11 – Sauce Labs is an 8 year old company 10:33 – “The founders started the company with the notion of automated testing from day 1” 10:54 – 3 years ago, a number of ISVs realized that they wanted to leverage selenium 12:03 – One of the founders is still in Sauce Labs and all of them are still on the cap table 12:41 – Team size 13:20 – Sauce Labs currently has 3500 customers 13:58 – Sauce Labs’ 90-day post-transaction clause window 14:17 – Depending on the complexity of the environment, it can require professional services 14:26 – Charles shares what their technical team does 14:58 – Average ARR 16:00 – Average pay of self-serve customers 16:59 – Valuation 17:46 – Sauce Labs wants to focus on the enterprise companies 19:15 – Gross annual customer churn 19:46 – Sauce Labs is currently at net negative revenue churn 19:54 – CAC 20:00 – Sauce Labs is doing paid marketing 21:20 – The Famous Five   3 Key Points: Do your research—know what your customer wants and needs. Focus your energy on the strengths of your company. Take courage, take the leap.   Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Dr. Milton Chen. He’s the co-founder and CEO of VSee, and has a PhD from Stanford on the design of video collaboration. Additionally, he was the co-founder of XMPP Video Standard which is now used by Google Talk and Facebook Chat. He has deployed VSee for Hillary Clinton, Angelina Jolie, Linkin Park and UN Secretary General Ban Ki Moon. Famous Five: Favorite Book? – Zero to One What CEO do you follow? –  Marc Benioff Favorite online tool? — Rapportive Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – Milton would tell himself not to be as naïve and clueless   Time Stamped Show Notes: 01:40 – Nathan introduces Milton to the show 02:20 – Vsee is a SaaS company 02:31 – Vsee offers mobile app and call center workflow 03:04 – Price range is $49-499 per medical provider per month 03:30 – Milton explains how VSee provides a service to client, Trinity Health 04:30 – Milton assures their client security and confidentiality 05:05 – Vsee was launched in 2008 05:33 – Milton went to graduate school because he wanted to become a professor 05:46 – Milton now loves everything about startups 06:03 – Vsee’s initial investment 06:24 – It was an equity investment 06:42 – Milton was clueless about valuations and didn’t know what he was doing 06:59 – Milton started VSee after graduate school with zero knowledge about business 07:15 – Milton was just grateful that people wanted to invest in VSee 07:35 – Vsee currently had a thousand paying customers 09:00 – Average number of nurses in VSee 09:23 – First year revenue 10:11 – Average amount raised 10:40 – Team size is 52 and they are based in Sunnyvale, CA 12:12 – VSee is currently cash flow mutual 12:51 – Vsee invests in making sure their customers feel secure 13:18 – Milton shares how their technology is built into Facebook Messenger 14:00 – Milton doesn’t get royalties 14:40 – Vsee started as a general video conference market 14:50 – Milton shares how they pivoted to the health industry 15:34 – Vsee has an inside sales team 15:41 – Vsee has 3 sources for sales 16:22 – Vsee is currently not into paid marketing 17:40 – Vsee has close to 100% customer retention 18:17 – Vsee is on a net negative churn 19:20 – 2017 revenue target 20:56 – Vsee’s last closed round was in 2011 21:10 – Milton is just focused on acquiring more customers and is not interested in any acquisition talks 22:47 – The Famous Five   3 Key Points: Everyone has to start somewhere – even if it means being naïve and clueless. Getting into a market with less competition could mean more customers and sales. Paid marketing won’t always work so test everything, first, before investing in a certain marketing strategy.   Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Ryan Buckley. He’s a serial entrepreneur, a founder and CEO of Scripted and Toofr. He focuses on solving the problems that marketers and business owners deal with on a daily basis such as connecting businesses with writers.  Famous Five: Favorite Book? – Rework What CEO do you follow? –  Josh Pigford Favorite online tool? — HubSpot CRM Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – Ryan would tell himself not to be so stressed and just say “yes” as much as possible   Time Stamped Show Notes: 01:15 – Nathan introduces Ryan to the show 01:40 – Scripted is marketplace that matches businesses with writers 01:45 – Scripted has a subscription fee 02:19 – Scripted has raised a total of $15M 02:23 – Scripted was launched in 2011 02:26 – Ryan started in screenwriting 02:40 – Ryan shares how he started Scripted 03:04 – “We just followed the market” 03:12 – Toofr came before Scripted 03:50 – Ryan shares how Toofr came to life 04:17 – Ryan was using Genius software and had a drip campaign 04:35 – Ryan learned about Phyton 05:14 – Toofr is different from the original script 05:29 – Toofr is a SaaS model 05:32 – RPU 05:45 – Ryan put up the paywall in 2013 06:32 – Ryan used Toofr to learn web development 06:37 – Toofr is completely bootstrapped 06:45 – Team size 07:40 – Toofr has a hundred customers 08:00 – Gross customer churn 08:40 – Toofr relies solely on organic traffic 08:55 – Ryan shares why he thinks people leave Toofr 09:20 – Ryan shares the improvements that he can make to reduce churn numbers 10:10 – Toofr has 16K registered users 10:27 – Toofr’s competition 10:59 – “Hunter kicks my ass in SEO” 11:30 – Toofr has better data 11:59 – Toofr has multiple sources 13:20 – The Famous Five   3 Key Points: Learn as you go — as you build your business, be mindful of all the opportunities to learn. There are great advantages in working with a small team. Use your competition as motivation to make yourself better.   Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Craig Fitzpatrick. He’s a serial entrepreneur, self-professed child nerd, and CEO of PageCloud. Famous Five: Favorite Book? – The Biography of Steve Jobs What CEO do you follow? – Steve Jobs Favorite online tool? — N/A Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – “Jump in while there’s still nothing to lose”   Time Stamped Show Notes: 01:22 – Nathan introduces Craig to the show 01:48 – PageCloud is a SaaS business 02:10 – PageCloud is different from Weebly and Wix, but they are in the same space 03:28 – PageCloud has reinvented the experience for desktop publishing and puts it into your browser 03:56 – Average customer pay per month 04:08 – RPU 04:22 – PageCloud was launched in September 2014 04:48 – Craig started PageCloud as a hobby 04:48 – Craig has been frustrated with desktop publishing in the past 05:20 – Craig shares how he started the planning and creating of PageCloud 06:15 – Craig’s previous company 06:45 – Team size 06:52 – The team is based in Canada 07:05 – PageCloud is well-funded 07:17 – PageCloud has raised a few rounds 07:40 – First three rounds are convertible note and the fourth one is a priced round 07:55 – Average number of customers 08:15 – MRR 08:24 – PageCloud was in Kickstarter 09:00 – Below $200K MRR 09:23 – Craig shares how they pre-sell: 10:00 – They built a landing page from TechCrunch’s promo video 10:30 – Craig did a lot of marketing before the launch 11:19 – Starting price point 11:30 – Average number of units sold 12:21 – Craig learned how to do effective marketing in 6 months 12:40 – Craig put in $1M in paid advertising 12:56 – The payback was just after a month 13:10 – Gross customer churn 14:30 – CAC 14:50 – LTV 15:32 – 2017 goal 17:01 – The Famous Five   3 Key Points: Don’t be afraid to invest in marketing – it shows that you believe in your product. Be innovative—make a change in an industry that is quite stationary. There is no time better than the present to get started.   Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Mats Horn. He’s the CEO and founder of the Swedish tech company, Tinitell. Together with a team of Scandinavian industrial designers, telecom experts and engineers, he developed one of the first wearable devices with cellular connectivity for voice and data. Tinitell wrist phone is an ingeniously simple wearable phone for kids with call and smart location features as well as an intuitive, one button, voice guidance interaction. Famous Five: Favorite Book? – Sapiens What CEO do you follow? –  N/A Favorite online tool? — Slack Do you get 8 hours of sleep?— Yes If you could let your 20-year old self, know one thing, what would it be? – Mats would tell himself to not be in a rush and take life as “unseriously” as possible   Time Stamped Show Notes: 01:31 – Nathan introduces Mats to the show 02:12 – Tinitell is a simple mobile phone that kids wear 02:20 – It’s a smart locator for parents 02:35 – Kids can make and receive calls 02:57 – Tinitell is independent from its smartphone administrators 03:03 – It is like a robot in a simple product 03:13 – The smartphone app is how the parents control what’s in it 03:36 – Tinitell needs to have a SIM card and it is already provided 03:50 – Tinitell is partnered with a telco 04:48 – Tinitell was launched in Kickstarter in 2014 04:54 – Shipping started after a year and a half 05:16 – Tinitell has shipped 15K units 05:30 – Tinitell sold 1,102 units in Kickstarter 05:41 – Tinitell has raised $150K in Kickstarter 05:51 – “It’s tough making the world’s smallest mobile phone” 06:03 – Tinitell has put it in additional $4M for funds 06:18 – “Most money came from VC companies” 06:25 – Tinitell has raised thrice 06:36 – All are equity rounds 06:53 – Mats shares why he raised in smaller rounds 07:35 – In doing smaller rounds, Mats and his team wouldn’t dilute themselves 08:03 – Mats was working as a consultant before Tinitell 08:25 – Mats realized that he wanted his own company 08:29 – Mat’s idea of Tinitell 09:15 – Team size is 30 09:25 – Average number of customers 09:43 – The critical numbers of Mats 10:12 – Mats looks at the conversion rate and general market activity 10:50 – Tinitell’s competition 11:20 – What people should look at in conversion rate 11:40 – Tinitell has 4 colors 12:03 – The bestsellers are the darker colors 12:36 – Markup vs. cost 13:49 – Mats shares about making a physical product  15:15 – Mats shares how he finds his suppliers 15:32 – “I knew I had to go to China” 15:48 – Mats has to have a network of suppliers 16:29 – Mats reached out to everyone he knows who could possibly help him 18:00 – The Famous Five   3 Key Points: Know your numbers and track them consistently. Your network can be your advantage in sourcing and creating your product. Enjoy life—take things slow and don’t be in a rush.   Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Peter Schlecht. He’s the founder and CEO of The SaaS Co whose aim is to change sales through artificial intelligence as they have launched  their new product, Lisa. He’s a 30-year old from Germany—a poker and e-sports playing, politician who became an entrepreneur. Famous Five: Favorite Book? – Der Weg zum erfolgreichen Unternehmer What CEO do you follow? –  Felix Staeritz Favorite online tool? — OneTap Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – “Stop earlier with politicians, don’t do your masters and study entrepreneurship earlier”   Time Stamped Show Notes: 01:15 – Nathan introduces Peter to the show 01:37 – Peter makes more money in entrepreneurship than being a politician 01:58 – The SaaS Co is an agency for B2B lead generation 01:55 – The SaaS Co is subscription based 02:06 – The SaaS Co’s focus is Lisa 02:14 – Lisa is a bot for salespeople 02:18 – Lisa reads and replies to your email 02:52 – Lisa doesn’t delete emails and won’t reply if she can’t find an answer to an email 03:08 – The SaaS Co was founded in July, 2014 03:17 – First year revenue 03:22 – The SaaS Co was selling the service of full-sales for tech companies 03:34 – The SaaS Co specializes in appointment setting for B2B tech companies 03:51 – The SaaS Co was providing 4 services 04:23 – The payment depends on a company size 04:44 – The fee for every qualified lead 05:05 – Current number of customers 05:19 – MRR 06:12 – No charge for Lisa, at the moment 06:20 – Anyone can sign up for Lisa 06:41 – The SaaS Co was bootstrapped until last year 06:53 – The SaaS Co raised €500K from angels and €300K from The European Union funding 07:55 – Peter shares how they get new customers 09:03 – The SaaS Co doesn’t buy leads from other sources for verification 09:08 – The SaaS Co uses datavalidations.com to validate their leads 09:38 – Peter uses Full Contact 09:50 – The SaaS Co finding leads process 11:15 – The SaaS Co scrapes data from open sources 11:40 – The SaaS Co tried other sources, but the price point has to be considered 12:10 – Team size 12:16 – There are 17 developers and the rest are on sales 12:30 – No paid marketing, at the moment 12:44 – Customer churn 13:06 – The SaaS Co needs to keep on adding new customers to sustain growth 13:55 – The SaaS Co’s big focus is on Lisa and Peter believes she will add more value to the company 14:55 – The SaaS Co is based in Berlin 15:15 – The Famous Five   3 Key Points: There are many things to consider when it comes to subscribing to other sources for leads; price is a major factor. One way to get people to sign up for a new product is to offer it for free. Get into business early as early as possible.   Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

Christof Wittig. He’s a serial, software entrepreneur and investor. Currently, he’s the founder and CEO of Hornet Networks, the world’s second largest gay social network and is a managing partner of Strive, based in San Francisco. He’s an investor and board member of various companies including Enish, Metago, KeepSafe, VirtaHealth, Black Medicine, Movie Pilot, Box Fish and App Annie. He has been active in the US, Germany, and throughout Asia. Famous Five: Favorite Book? – Zero to One What CEO do you follow? –  Sami Inkinen Favorite online tool? — Capshare.com Do you get 8 hours of sleep?— Yes If you could let your 20-year old self, know one thing, what would it be? – Christof wished he told himself to be bold, that he didn’t need a degree, and to follow his dreams   Time Stamped Show Notes: 02:19 – Nathan introduces Christof to the show 03:09 – Strive and Hornet came at the same time to Christof 03:32 – Hornet started as a side project 03:50 – Christof exited Servo Software before Hornet 04:00 – Hornet is Christof’s first consumer business 04:10 – Servo Software was launched in 2004 05:02 – Christof sold Servo software in 2010 05:20 – Hornet’s capital came from that exit 05:48 – Christof is now 48 05:58 – Nathan had Sean Howell, Hornet’s co-founder in Episode 440 06:20 – Sean focused on marketing 06:50 – Sean and Christof are running it together 07:10 – Hornet had a subscription model and premium option 07:50 – Hornet’s revenue is 2/3 from subscription and 1/3 from ads 08:00 – Hornet’s future revenue model 08:28 – GHI 09:02 – Hornet raised their $8M in their Series A 10:05 – Hornet’s focus is the advertising revenue 10:46 – “Our focus is to get more engagement” 10:57 – Engagement is measured through sessions 11:12 – Peak days 11:30 – User base 11:41 – 3M monthly active and 1.5M daily active 12:09 – The key metrics to track the number of sessions 12:30 – Christof shares about Tinder 13:16 – Hornet sells CPM and provides premium exposure 14:00 – Hornet has a feed model to drive more organic traffic 14:34 – Hornet has the following features 15:20 – Hornet’s published price for CPM 15:56 – The number of advertisers currently working with Hornet 16:28 – Hornet uses TFP for their ads 17:10 – Hornet has the largest gay media newsroom in the USA 17:30 – The story feed makes the interaction in the gay community easier 18:05 – Christof shares where they spend the $8M 18:25 – Hornet also spends in marketing 18:39 – Christof wants users to understand that Hornet isn’t just about dating 19:00 – User growth 19:30 – Hornet takes the new concept of the gay app to the next level 20:14 – Hornet is about creating a new digital space for the gay community 21:35 – The Famous Five   3 Key Points: They gay community needs a place where it’s not just about dating, but having interactions with the whole community. The focus isn’t always on the number of users, specially if you’re driving traffic well. A degree isn’t as important as just following your dreams.   Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives