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Business
Nathan Latka
What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a real SaaS business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.
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They make $30m per year selling software to the EOS community, Ninety CEO

They make $30m per year selling software to the EOS community, Ninety CEO

17:1119/11/2024
33 Year Old Quickly Closes 100 Customers For His Construction SaaS, Gets $10m+ Valuation

33 Year Old Quickly Closes 100 Customers For His Construction SaaS, Gets $10m+ Valuation

21:0812/11/2024
42 year old lawyer convinces 200+ Construction Companies to Pay $4k+ Per Year for his Legal Software

42 year old lawyer convinces 200+ Construction Companies to Pay $4k+ Per Year for his Legal Software

21:2007/11/2024
Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch

Pendo Shares Board Deck Slides, Breaks $200m Revenue, Lessons with Co-Founder Eric Boduch

Co-Founder Eric Boduch joins Latka on stage to share how they got 2,842 leads in Q2 2017. This helped them hit $15m in ARR before growing to over $200m today in Sept 2024. Will Pendo hit $300m before Dec 2025?
20:4105/11/2024
His cap table will shock you. $100m revenue, $750m valuation in his series D with Coro Co-Founder Dror Liwer

His cap table will shock you. $100m revenue, $750m valuation in his series D with Coro Co-Founder Dror Liwer

Coro launched in 2015 with a bottom up approach to solving sercurity issues for the SMB and midmarket. Today, they've raised $282m in funding to go big, but how much have the founders been diluted? Can they grow into their $750m valuation?
16:2731/10/2024
Founder stuck at $8m revenue, burning $400k/month shares Profit and Loss, How he turned things around with Proposify CEO Kyle Racki

Founder stuck at $8m revenue, burning $400k/month shares Profit and Loss, How he turned things around with Proposify CEO Kyle Racki

Proposify launched in 2013 and grew to $6m revenue by 2019 before things got scary. The business was burning $400k/month, product started to stall, and a layoff was needed. How did CEO Kyle Racki announce the 25 person layoff? Is the company profitable today? Are they growing again?
20:1629/10/2024
Bending Spoons just bought his company for $100,000,000+ with Issuu CEO Joe Hyrkin

Bending Spoons just bought his company for $100,000,000+ with Issuu CEO Joe Hyrkin

Joe launched Issuu back in 2006 to help magazines move digital. He grew to $50m in revenue and raised about $50m. In March 2024 he decided to exit in a nine figure deal. How'd the deal go down? Why did he go with Bending Spoons?
23:2224/10/2024
She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

She invented Gmail Send Later in 2010. Bootstrapping to $10m revenue with Boomerang CEO Aye Moah

In 2010, she launched one of the first chrome extensions for managing email. Boomerang quickly got 10k downloads and grew revenue using a freemium model. Today, her testing framework is enabling her to drive higher free to paid conversion rates - all from the Chrome Extension Store. Can they hit $12m ARR before Dec 2024?
26:3222/10/2024
Adam Robinson Shares Profit and Loss, $22m Revenue, Strategy behind Linkedin and Lawsuit

Adam Robinson Shares Profit and Loss, $22m Revenue, Strategy behind Linkedin and Lawsuit

Retention.com hit $22m of revenue in 2024 on the back of Adam Robinson and team bootstrapping. Wanting to get into B2B, they laucnhed an IP lookup tool called RB2B which competes with Clearbit and 6Sense. How has he used Linkedin to grow? What's driving his 8% free to paid conversion rate? Can he fix churn before its too late?
19:4517/10/2024
Genius SEO Hacks This 34 Year Old Used to Bootstrap to $55m Revenue with Omnisend CEO Rytis Lauris

Genius SEO Hacks This 34 Year Old Used to Bootstrap to $55m Revenue with Omnisend CEO Rytis Lauris

Rytis Lauris bootstrapped OmniSend to $55,000,000 in revenues. His top growth driver? SEO. Learn how he made his first SEO hire, how he structured his SEO team, and how much traffic this team drives the business today. Will he hit $70m ARR before Dec this year?
21:3415/10/2024
Hootsuite Approaching $400m in Revenue by Throwing out the SaaS Playbook with CEO Irina Novoselsky

Hootsuite Approaching $400m in Revenue by Throwing out the SaaS Playbook with CEO Irina Novoselsky

Hootsuite was the social media darling of the 2017's by trouble started after a failed $750m IPO led by Goldman. Today, original founder Ryan Holmes and team have tasked new CEO Irina Novoselsky with leading the company from $200m to $400m. She says the old SaaS playbook is dead. Its working. The firm will hit $400m by Dec 2024.
19:5910/10/2024
Customer.io Just Hit $70m Revenue - 9 mistakes to avoid with CEO Colin Nederkoorn

Customer.io Just Hit $70m Revenue - 9 mistakes to avoid with CEO Colin Nederkoorn

Colin laucnhed the business back in 2012 and got stuck under $5m revenue until 2018. He 6x'd the business by 2022 to $30m in revenue and hit $70m in Septemer 2024. How did he do it? Hear the 9 mistakes he made that he think you should fight to avoid.
23:3308/10/2024
Founder Raises $750k From Founderpath and Increases Equity. CEO Shares how Founderpath Worked for Him.

Founder Raises $750k From Founderpath and Increases Equity. CEO Shares how Founderpath Worked for Him.

VoxPopMe has hit $6m in revenue. Wanting to avoid dilution, CEO Andy and the board rasied $750k from Founderpath. At the same time, Founderpath worked with the board to establish a new ESOP pool for management resutling in 10%+ more equity for leaders.
31:1303/10/2024
He Raised $3m at a $25m valuation, is that overpriced or just right?

He Raised $3m at a $25m valuation, is that overpriced or just right?

20:0503/09/2024
The Micro PE Playbook: They Bought 20 SaaS Companies, $60m ARR, 300 people

The Micro PE Playbook: They Bought 20 SaaS Companies, $60m ARR, 300 people

Tim founded SaaS Group in 2018 using his own money from Eyeo exit to acquire Deploybot. SaaS Group is structured as an LLC and funded all deals with equity until 2020 when they began using debt. In 2024, they sold about 5% of the SaaS Group LLC for $25m implying a value of $500m. They’ve purchased 20 companies over the last 5 years. Their companies do $60m in combined revenue today and employ 300 people. They typically pay 2-4x multiples. DashThis, Usersnap, and Rewardful are some of their larger companies. Can they acquire $60m more in ARR over the next 12 months?
23:5329/08/2024
How ActiveCampaign hit $100m ARR on way to $300m

How ActiveCampaign hit $100m ARR on way to $300m

How ActiveCampaign hit $100m ARR on way to $300m
20:1127/08/2024
The Revocable Living Trust Cheat Code for SaaS Founders (Save millions on taxeS)

The Revocable Living Trust Cheat Code for SaaS Founders (Save millions on taxeS)

Alessandro Chesser was one of the leading sales executives at Carta for 7 years. They always talked about helping Founders set up Trusts to preserve wealth - but it never launched. In February of 2022 he left to launch Dynasty and make the Trust process easier for Founders. Why South Dakota? Revocable or Irrevocable? 0% tax or 40% tax? We talk about it all live. 
29:1622/08/2024
The next Mailchimp? Email SaaS Hit $15m Revenue Last Month

The next Mailchimp? Email SaaS Hit $15m Revenue Last Month

Tyler Denk launched Beehiiv after missing out on the ""Founder Money"" the MorningBrew team made when they exited. Today, his tool helps newsletter creators launch, grow, and monetize. The firm did $1.5m in revenue last month split between SaaS, ad revenue, and kickbacks on cross promoting newsletters. Can they hit $25m ARR this year?
22:1120/08/2024
Genius Affiliate Strategy Helps Bootstrapper Hit $27,000,000 Revenue

Genius Affiliate Strategy Helps Bootstrapper Hit $27,000,000 Revenue

She bootstrapped to $12m in revenue in under 18 months. Rebecca Shostak launched FloDesk.com in 2017 as an email marketing tool focused on beautiful design for solopreneurs. As of May 2024, 80,000 customers pay $28/mo on average and the firm just launched their second product: Sales funnels. She's done this all with a team of just 50 people - $540k in revenue per employee. Will she break $35m in ARR this year and remain bootstrapped?
48:4615/08/2024
The Inside Story of Beamer Acquiring Userflow to hit $10,000,000 in ARR

The Inside Story of Beamer Acquiring Userflow to hit $10,000,000 in ARR

Inside Beamer acquiring UserFlow and creating a $10,000,000 revenue machine. Userflow had no reason to sell with 50% EBITDA margins, 650 customers and completely bootstrapped. How did Beamer, using Camber fund money, get the deal done?
16:0608/08/2024
How Pavilion Hit $10m in Revenue While Balancing Investor and Customer Demands with CEO Sam Jacobs

How Pavilion Hit $10m in Revenue While Balancing Investor and Customer Demands with CEO Sam Jacobs

Sam Jacobs launched Pavilion in 2019 to help sales reps learn. Today, he does $11m in annual revenues and has expanded to CEO's, CMO's and other leadership groups. Can they hit $15m in revenue before Dec 2024?
27:3806/08/2024
$5m in ARR? Your CRO Should Be Focused on These 3 Things

$5m in ARR? Your CRO Should Be Focused on These 3 Things

Owner.com is a $20m ARR SaaS for restaurants that had F90 day churn of 30% before Kyle Norton joined as CRO. He fired 4 AE’s, narrowed the ICP focus, and got burn multiple down from 1.2x to 0.8x as they hit $6m in ARR. Today they do $20m. Can they break $25m before Dec 2024?
22:2801/08/2024
How Chili Piper Used AI to Hit $40m Revenue, Turn Profitable with Co-Founder Alina Vandenberghe

How Chili Piper Used AI to Hit $40m Revenue, Turn Profitable with Co-Founder Alina Vandenberghe

The idea that AI can save you cost and help you reach profitability might be a good one. Chili Piper hit $40m in revenue and profitability as Alina built AI into more parts of the org. Here's how she did it across customers, ecosystem, and employees.
14:1030/07/2024
The Secret Virtual Assistant Marketplace SaaS CEO's Spent $25m on in 2023

The Secret Virtual Assistant Marketplace SaaS CEO's Spent $25m on in 2023

17:3925/07/2024
39 Year Old Public SaaS CEO Doubles Revenue to $400m Over the Last 24 Months - His Genius M&A Playbook

39 Year Old Public SaaS CEO Doubles Revenue to $400m Over the Last 24 Months - His Genius M&A Playbook

Savneet Singh was recruited to take over PAR as CEO in 2019. Since then, he's doubled revenues to $400,000,000, changed the culture, and rapidly expanded the product suite. Why is the market only valuing him at $1.5 billion? Will they hit $500,000,000 before Dec 2024?
22:0823/07/2024
How Stack Overflow Secretly Made $65,000,000 on its SaaS Last Year

How Stack Overflow Secretly Made $65,000,000 on its SaaS Last Year

Since StackOverflow was acquired by Prosus in June 2021 for $1.8b, most don’t realize the company does over $125m in revenues today. 65% of that revenue comes from recurring revenue SaaS products where customers pay $289,000 per year on average. Will they hit $150m in revenue before Dec 2024?
21:4118/07/2024
aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy

aHref's Does $1m in Revenue Per Employee, Bootstrapped, Using these 5 Content Strategies you should copy

aHref's generates $900,000 in revenue per employee (100 FTE's, $100m+ in ARR). They ignore Google Analytics, conversion rates, and didn't hire their first sales rep until $90m in ARR. They're bootstrapped. How do they use content to generate millions of website hits per month? Copy these 5 tactics. 
18:4411/07/2024
CPO Does $90m in Revenue, Reveals M4 Test He Ran To Increase NRR at Month 18

CPO Does $90m in Revenue, Reveals M4 Test He Ran To Increase NRR at Month 18

Clate Mask launched Keap (formerly Infusionsoft) back in 2010 and quickly scaled to $100,000,000 in revenues in 7 years (2017). After that, the company flatlined due to competition and diluted priority. Today, CPO Ammon Curtis is helping turn things around. Learn the M4 test he ran on 705 customers to measure DIY, DFY, DWY onboarding and how this impacted long term retention and LTV. Can they break $110m in revenue before Dec 2024?
16:2409/07/2024
How I Used 1 Linkedin Post to Generate $1,000,000 in Pipeline and Closed $250,000 in new ARR

How I Used 1 Linkedin Post to Generate $1,000,000 in Pipeline and Closed $250,000 in new ARR

Adam Baker is a 3 time founder currently building DealPad. The firm did $3,700,000 in sales last year without outside funding. Can they hit $7m in ARR before Dec 2024?
25:0504/07/2024
$6m ARR CEO Shares When to Hire First AE, CSM, and VP

$6m ARR CEO Shares When to Hire First AE, CSM, and VP

19:4702/07/2024
How This CEO Used Webinars - 45% show up rate - to Hit $8m in Revenue

How This CEO Used Webinars - 45% show up rate - to Hit $8m in Revenue

11:2127/06/2024
How This SaaS Product Studio Built 3 Tools and Did $16m in Revenue Last Year

How This SaaS Product Studio Built 3 Tools and Did $16m in Revenue Last Year

14:4325/06/2024
Founder Does $18m in 2023 Revenue Following 9 Strange SaaS Playbooks

Founder Does $18m in 2023 Revenue Following 9 Strange SaaS Playbooks

Gilles Domartini bootstrapped Cleeng to $18m in revenues by focusing on 9 tactics many ignore. His 5 part pricing strategy is new. His organizational efficiency is not-common. Customers use his tool to process 48 million transactions per day adding up to $500m in annual gross billings across 35m user accounts. Will he hit $25m revenue before December 2024?
20:4420/06/2024
Lemlist Product Genius Shares Strategy, $23,000,000 in Sales (ARR), No Outside Funding

Lemlist Product Genius Shares Strategy, $23,000,000 in Sales (ARR), No Outside Funding

Lemlist has bootstrapped to $23m in ARR using a combination of Product Virality, Acquisitions, and Courses. Chief Product Officer Kévin Moenne-Loccoz tells us how they stacked growth tactics to avoid raising outside capital while still growing revenue fast. Will they hit $30m by December 2024?   
21:1018/06/2024
$50m Bootstrapped CEO Shares His First SEO Hire, Growth Tactics and Playbook

$50m Bootstrapped CEO Shares His First SEO Hire, Growth Tactics and Playbook

Rytis Lauris bootstrapped OmniSend to $50,000,000 in revenues. His top growth driver? SEO. Learn how he made his first SEO hire, how he structured his SEO team, and how much traffic this team drives the business today. Will he hit $70m ARR before Dec this year?
19:3613/06/2024
Is Forecasting a Waste? CFO with $123m in Revenue Tells All

Is Forecasting a Waste? CFO with $123m in Revenue Tells All

mFiles has grown from $10m revenues in 2015 to more than $123m today. CFO Justin Kim has been there for the full ride. Is forecasting a waste? How should a CFO setup a plan B? How should scenario analysis actually work?
18:5211/06/2024
This $100m ARR Company Is Making a Major Change to their Q3 2024 Marketing Strategy

This $100m ARR Company Is Making a Major Change to their Q3 2024 Marketing Strategy

Typeform CEO Kim Lecha is in a war with Jotform, Surveymonkey, and other form providers. His 2024 top priority is a brand new marketing approach. Will it work? Will Typeform break $180m in ARR before Dec 2024?
22:1704/06/2024
How to Sell your Company for $60m (from a Founder who did it)

How to Sell your Company for $60m (from a Founder who did it)

Crossbeam CEO Bob Moore invented the term Ecosystem Led Growth. He sold his first company for $60m before taking those lessons and launching CrossBeam. Will he hit $50m in ARR before Dec 2024?
21:1730/05/2024
Coro Announces $100m Live on the Show, Their Partnership Playbook

Coro Announces $100m Live on the Show, Their Partnership Playbook

Coro CEO Drew Liwer shares breaking news. He credits their revenue growth to a channel first strategy. Listen to get his playbook. Will they hit $150m in ARR before Dec 2024?
23:4728/05/2024
How to 3x your revenue with 3 simple pricing changes

How to 3x your revenue with 3 simple pricing changes

Cledara Co-Founder Brad Leeuwen wanted to grow faster. He was nervous to change pricing. Once he did, the results shocked even him. Will they break $30m in ARR this year?
19:4123/05/2024
Want $100m in revenue? Copy these lessons from ZenBusiness CEO Ross Buhrdorf

Want $100m in revenue? Copy these lessons from ZenBusiness CEO Ross Buhrdorf

How did they get Mark Cuban to invest early on? What pricing changes did they make to grow from $40m to $80m in ARR? How did Ross acquire 4+ companies? Will they break $150m in ARR by Dec 2024?
28:2721/05/2024
13 Lessons I Learned Bootstrapping to $20m in Revenues

13 Lessons I Learned Bootstrapping to $20m in Revenues

TimeDoctor CEO Liam Martin has used his community to bootstrap his SaaS to $20m. He'll show you how he grew 202% in 2020 and continues to grow profitably. Can they hit $25m by Dec 2024?
22:1416/05/2024
How I hit $15m ARR using 4 new growth playbooks

How I hit $15m ARR using 4 new growth playbooks

Metadata CEO Gil Allouche almost killed his company in April 2020 when he only had $500k cash left in the bank and less than 2 months of runway. He used 4 growth tactics to turn things around, hitting $15m in ARR last week. Can he break $20m before Dec 2024?
18:5514/05/2024
We hit $100m in revenue: 9 Lessons I Learned the hard way

We hit $100m in revenue: 9 Lessons I Learned the hard way

Founder of Brightedge Jim Yu teaches us the 3 weekly candences he ran to hit $20m, how he set up his org chart from $20m to $100m, and 3 non-standard metrics he tracks. Will they break $150m ARR this year?
22:1709/05/2024
We hit 4 Scaling Crisis between $0 and $70m ARR, here's how I solved them

We hit 4 Scaling Crisis between $0 and $70m ARR, here's how I solved them

23:1107/05/2024
3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

3 Growth Tactics we Used to grow SEMRush to $330m ARR and Why Shares dropped 20% on IPO day

Eugene Levin joined SEMRush at $3m ARR after the founders wouldn't let him invest. As president, he's grown the business to 100,000 paying customers 850k free users, $2,500 ACV and 25% YoY revenue growth. Will they break $350m ARR this year?
25:4602/05/2024
Was my $22m ARR bootstrapped good enough? I felt pressure to be a unicorn, tried, and failed miserably

Was my $22m ARR bootstrapped good enough? I felt pressure to be a unicorn, tried, and failed miserably

Adam Robinson had a 6 person team doing $10m in ARR. Then he went all in on linkedin, pivoted to B2B, and broke $20m in ARR. He did $1,858,399 MRR in Jan 2024 and profited $509,984. Can he break $5m in profits this year?
21:4430/04/2024
How I Turned my Podcast into a $50m ARR B2B SaaS

How I Turned my Podcast into a $50m ARR B2B SaaS

21:1025/04/2024
We just hit $400m in revenues. Here are 9 org chart, people moves I had to make to scale

We just hit $400m in revenues. Here are 9 org chart, people moves I had to make to scale

Jason Cohen founded WPEngine in 2010 and broke $20m within 4 years. Today, the company does $400m+ in Revenues. In this podcast Cohen teaches 9 rules he used to change his org chart, optimize roles, and replace himself as CEO as he scaled. Will they break $500m revenue this year?
27:4223/04/2024
27 year old Founder exited for $169m at $50m ARR. How much cash did he take home at exit?

27 year old Founder exited for $169m at $50m ARR. How much cash did he take home at exit?

Ryan Allis launched iContact when he was 18. He made $15m cash when he exited in 2011 for $169m. He shares his negotiation with Salesforce Marc Benioff, how he found 10 profitable acquisition channels, 70,000 customers, and broke $50m in revenues. Will he buy it back for $1 one day?
20:5118/04/2024