In this week's episode, we are joined by Annette Richmond. She is a professional resume writer and LinkedIn educator who used to work for a magazine. She also started a career site for women. She has been a recruiter for a few years and she taught Communications at the College. On top of that, she likes to work directly with clients.It was an amazing conversation with Annette as we covered the following points:Having a personal brand vs growing your business brandNavigate the world of entrepreneurship and digital marketingWhat makes a successful personal brand?Personal branding on LinkedIn - how does it work?The power of videosSo if you want to learn more about personal branding, tune in to this week’s episode because Annette Richmond shared a lot of valuable insights you shouldn’t miss!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Annette’s website: https://careerintelligenceresumewriting.com/LinkedIn: https://www.linkedin.com/in/annetterichmond/Tiktok: https://www.tiktok.com/@smartercareermovesYouTube: https://www.youtube.com/channel/UCw7L2jtuuwEULjoYDNy4mDALearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkley Hosted on Acast. See acast.com/privacy for more information.

In today's episode of Rocky Mountain Marketing, Katie Brinkley is joined by Jeff Sieh, an international speaker and visual marketing consultant, to discuss how to repurpose content across multiple platforms while building your community.It was an amazing conversation as we discussed with Jeff the following points:How Jeff Sieh went from working in web design to becoming an international speaker and digital marketing consultantHow Pinterest can be a great platform for men as well as womenHow Descript can be used to repurpose content from live videos and podcasts into blog posts, social media posts, and even edited audio and video clipsLike the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Jeff Sieh’s social media pages:LinkedIn: https://www.linkedin.com/in/jeffsiehInstagram: https://www.instagram.com/jeffsieh/?hl=enTwitter: https://twitter.com/jeffsiehPinterest: https://www.pinterest.com/jeffsieh/Facebook: https://www.facebook.com/TheRealJeffSieh/Website: https://jeffsieh.com/Podcast: https://podcasts.apple.com/ng/podcast/social-media-news-live/id1549411455Learn more about Katie and Next Step Social Communications:https://www.clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comhttps://www.linkedin.com/in/katiebrinkleyWatch on YouTube Hosted on Acast. See acast.com/privacy for more information.

In today's episode of the Business Besties podcast, Kendra and I answered the most common question people ask - What should I talk about today?. We go deep on the top 5 places we get our content inspiration from. As digital creators, our content helps us attract our ideal clients therefore running out of ideas can be a nightmare. It is also so easy to get overwhelmed with the metrics but every small business owner should know that it should always be quality over quantity. Definitely a conversation you shouldn’t miss as we discussed the following points:Create content consistently to get betterWays how to ask your audience what they wantFacebook groups as a gold mine of content inspirationHow to maximize Instagram Explorer feed and trends for content generationThe benefits of using the right hashtags for your contentBest online databases to check in what other people are talking aboutMy bonus tip for content generation You’re in for a treat! Make sure to listen from beginning to end of this episode of the Business Besties. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Business Besties InstagramVisit Kendra’s social media pages:LinkedIn: https://www.linkedin.com/in/kendra-swalls-74b602104/ Website: https://girlmeansbusiness.com Podcast: Girl Means BusinessLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode, we have Liz Kelly of Goody PR. The agency partners with clients to magnify brands, experts and causes through Marketing, PR, Social Media Marketing Campaigns through the power of YouTube videos. She’s also the author of 8-Second PR and on top of that, she teaches digital marketing at UCLA. It was an amazing conversation with Liz H. Kelly as we discussed the following points:Important reminder: Youtube is a search engineKeywords are the magic sauce3 tips on YouTube keyword marketingInclude keywords on your file names!Funny = moneyApply the Miniskirt Rule to videosSo if you’re a brand who wants to hack your way to success on YouTube, tune in to this week’s episode because Liz H. Kelly shared a lot of valuable insights you shouldn’t miss!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyConnect with Liz H. Kelly: LinkedIn: https://www.linkedin.com/in/lizheuisler/Twitter: https://twitter.com/lizhkellyInstagram: https://www.instagram.com/lizhkelly/?hl=enYouTube: https://www.youtube.com/c/GoodyPR/featuredWebsite: https://goodypr.com/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, book author and former senior pastor, David Crocker, joins us to discuss how having a serving mindset as an entrepreneur can help you grow your business. He talks about the value of acting with humility and authenticity while interacting with others as a way to grow your business. He also discusses how to establish limits between having a "giving mindset" and saying no. In this episode, David also shares how he went from serving as a senior pastor to quitting the ministry and starting a nonprofit organization to inspire people to help others.In this conversation with David, we discussed the following topics:How to have a serving mindsetBecoming an authentic entrepreneurThe value of serving othersKeys to having that serving mindsetThe line between a ‘giving mindset’ and personal timeSo if you want to unleash your inner serving mindset, tune in to this week’s episode because David Crocker shared a lot of insightful information you shouldn’t miss!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit David’s website: https://www.operationinasmuch.org/LinkedIn: https://www.linkedin.com/in/mrdavidcrocker/Facebook Page: https://www.facebook.com/OperationInasmuch/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, Katie is joined by Margot Zaher. She holds a Master's in psychology and is a certified life coach, Enneagram coach, and hypnotherapist. She is also a life empowerment and relationship coach that specializes in helping women break free of unhealthy patterns and helps them by shifting their fear into confidence. So if you're feeling stuck and frustrated because you're not seeing the results you want in your business, then this episode is for you! It was a fantastic conversation with Margot as we discussed the following points:All about Enneagrams — its origins, and all of the nine typesUnderstanding each Enneagram’s subconscious motivations and self-sabotaging behaviorsHow knowing your Enneagram type can be beneficial to your relationships: with yourself, your family, and in your businessLike the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Margot’s:Website - margotzaher.comLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode, the business bestie, Kendra Swells, joins Katie as they discuss how to grow your social media presence. She discusses the downside of comparing and focusing on follower counts. They also share their tips on using highlight reels and building a community with your followers.In this conversation with Kendra, we discussed the following topics:Impressions, Anxiety, and Follower counts on InstagramBuilding communities with your followersUtilizing highlight reels for audience engagementsNot all advice is good adviceHow to maximize your social media platformWant to grow your Social media presence? tune in to this week’s episode, because Kendra Swells shared a lot of tips and tricks you shouldn’t miss!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Kendra’s Socials to know more:LinkedIn: https://www.linkedin.com/in/kendramacmackin/ Instagram Page: https://www.instagram.com/kendralwalls/ Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, the founder of a podcasting agency and podcaster himself, Mark Savant, joins us to share his journey in building his network through podcasting. He also pointed out some tips that could help those who want to start and establish their career in the podcast industry.In this episode, Mark shares how he discovered many business opportunities, and build relationships not only with his target audience but also with other business owners whom he collaborated with. Podcasting helped hime switch careers from being an employee to being an entrepreneur and full-time podcaster.In this conversation, we discussed the following topics:1. How to turn a podcast into an income machine2. The power of voice in podcasting3. Tips for launching a successful podcast4. Strategies that will help grow your network in podcasting5. Podcasting as today's modern radioSo if you are an aspiring podcaster, tune in to this week’s episode because Mark Savant shared a lot of insightful information that you shouldn't miss!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Mark Savant's website: https://marksavantmedia.com/LinkedIn: https://www.linkedin.com/in/mark-savant-ba777145/Instagram: https://www.instagram.com/marksavantmedia/?hl=enLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we are joined by Tonia Martinez. She is the founder of Career Transformations, a recruiting firm and outplacement provider that partners with organizations to hire the best possible talent. In this episode, we talked about the power of delegating tasks through great potential candidates that will help us save about 80% of our time.It was an amazing conversation with Tonia as we covered the following points:Starting a business right before the pandemic struckThe key to writing brief and concise job descriptionsWhy HR Departments are importantHow should companies take care of their employees?Reach out to ToniaSo if you’re an entrepreneur who wants to learn more about delegation and how to find the right people and make them stay for your business, tune in to this week’s episode because Tonia Martinez shared a lot of valuable insights you shouldn’t miss!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Tonia’s website: https://careertransformationsdenver.com/Email: [email protected] more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkley Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode, we are joined by Rich Brooks, the founder, and president of Flyte New Media, a digital agency in Portland, Maine. He has been in business for nearly 25 years. He's a nationally recognized speaker on entrepreneurship, digital marketing, and social media. Like Katie, he also hosts a podcast himself called The Agents of Change and has a conference with the same name.It was a fantastic conversation with Rich as we discussed the following points:A brand’s online presence, then vs nowThe Remarkability Formula: attracting the right clienteleRich’s Four Lenses - Find, Focus, Forge, and FrameLike the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Rich Brook’s:LinkedIn - https://www.linkedin.com/in/therichbrooks/ Podcast - Agents of Change Podcast (theagentsofchange.com)Website - Digital Marketing + Web Design in Portland, Maine | flyte new media (takeflyte.com)Read his book - The Lead Machine: A Small Business Guide to Digital MarketingLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we welcome our newest podcast feature where we invite my business bestie, Kendra Swells, into the podcast once a month.As you all know, Kendra is our mompreneur and a strong advocate of helping women transition from survival to success mode. In this episode, she shares how batching your social media content helps alleviate pressure for social media managers who feel like they have to hop on every single trend on the web.It was an amazing conversation with Kendra as we covered the following points:Pillars for a successful batching systemDeveloping problem-solving skills through analytics“Look at your past posts”The importance of social listeningUsing line breaks on captionsSo if you want to learn more about social media batching, tune in to this week’s episode because Kendra Swalls shared a lot of valuable insights you shouldn’t miss!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Kendra's website: https://girlmeansbusiness.com/Instagram: https://www.instagram.com/girlmeansbusiness/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkley Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode, Michelle Tennant Nicholson. Being an award-winning writer with 32 years of experience with public relations, she talks about how Twitter has become the new spot for Public Relations and how businesses should invest in a PR team. She is an award winning writer and storyteller to the media. In over 30 years in the field, she has seen PR transition from typewriters to Twitter. It was an amazing conversation with Michelle Tennant Nicholson as we discussed the following points:32 years of experience in PRThe facts about broadcast faxing and traditional PRTheater, typewriters and transitionsHumanizing PR efforts“What’s in it for my audience?”Reach out to MichelleSo if you’re an entrepreneur who wants to learn more about personal branding for your business, tune in to this week’s episode because Michelle Tannant shared a lot of valuable insights you shouldn’t miss!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Michelle’s website: https://wasabipublicity.com/contact-us/ LinkedIn: https://www.linkedin.com/in/michelletennant/https://wasabipublicity.com/Choosing-Publicity/https://bit.ly/PRActionGuideLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we are joined by Kabrina Budwell. She is the business innovation and communication strategist and the founder of Kabrina Budwell Consulting, which is a consulting firm that focuses on helping people in the service-based industry, create, capture, and enhance their brand through marketing, social media messaging, frameworks, and corporate training.It was an amazing conversation with Kabrina as we covered the following points:Disney, dreams, and a daughterPivot from being an employee to an entrepreneurCreating content and connections from a personal brand standpointEmphasis on the “social” in social media marketingTaking the first step to entrepreneurshipVideo ads work best Reach out to KabrinaSo if you’re an entrepreneur who wants to learn more about personal branding for your business, tune in to this week’s episode because Kabrina Budwell shared a lot of valuable insights you shouldn’t miss!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Karbina’s website: https://kabrinabudwell.com/LinkedIn:https://www.linkedin.com/in/kabrina-budwell/Facebook: https://www.facebook.com/Kabrina-Budwell-Consulting-109174291643702Instagram: https://www.instagram.com/emailmarketingguru/YouTube: https://www.youtube.com/channel/UCMwTfelDNam7hrC9JOn3lEwLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkley Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we hear from Diana Howles, an award-winning speaker, author, and international virtual trainer with 25 years of experience in the industry. She has trained about 100 and 500 companies and facilitated virtual programs in more than a dozen countries. She is currently the CEO of Howles Associates and her book, “Next Level Virtual Training: Advance Your Facilitation”, was just released back in May of 2022 over on Amazon.It was an amazing conversation with Diana Howles as we discussed the following points:Diana’s backgroundZoom call tips for introvertsVideo literacyBLEACH - Background, Lighting, Expressions, Angle, Clothing, HeadroomSo if you’re looking to appear better when you attend business meetings and present yourself better when pitching an idea, Diana’s tips and tricks for this episode are perfect for you!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Diana’s website: https://howlesassociates.com/LinkedIn: https://www.linkedin.com/in/dianahowles/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we hear from our resident guest Kendra Swalls from Girls Means Business. Kendra is still our mompreneur and a strong advocate of helping women transition from survival to success mode. In this episode, she’ll talk about how to up your social media game in the summertime. Is summer really a downtime for marketers or is it still an opportunity to create content for your audience? Also, she shares her thoughts on the photo vs video debate while sharing some of the best practices you must know once you ride into the reel craze.As usual, it was an amazing conversation with Kendra as we discussed the following points:Spending summers as social media managersPhotos vs videos for social media engagement“We build our own algorithm”Trending vs original audioThe power of social media schedulingSo if you’re searching for answers on how to up your social media skills, summer or not, Kendra’s tips and tricks are perfect for you!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Kendra's website: https://girlmeansbusiness.com/Instagram: https://www.instagram.com/girlmeansbusiness/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkley Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we are joined by Judi Fox. She is listed as a Top 10 LinkedIn coach for 2021 in the Yahoo! Finance. She is featured in Inked Magazine, CEO magazine, VidSummit, Social Media Marketing World, where I just recently saw her and Top 100 podcasts. She has over 18 years of experience in business development and sales and she's developed the LinkedIn Business Accelerator method.It was an amazing conversation as we covered the following points:1. Losing her first job and joining LinkedIn for the first time2. Her favorite LinkedIn feature - Newsletters3. LinkedIn’s new feature in 2022 called Creator Mode4. Best features of Creator Mode5. Setting up LinkedIn for sales opportunities6. “LinkedIn people are going there to have conversations.”So if you’re an entrepreneur who wants organic reach and engagements, tune in to this week’s episode and learn everything you need to know about connecting with your market (by creating real conversations) through LinkedIn. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Judi’s website: https://www.judifox.com/LinkedIn: https://www.linkedin.com/in/judiwfox/Facebook: https://www.facebook.com/judiwfoxTwitter: https://twitter.com/Judi_FoxInstagram: https://www.instagram.com/judifoxrocks/YouTube: https://www.youtube.com/JudiFoxPinterest: https://www.pinterest.ph/judiwfox/Tiktok: https://www.tiktok.com/@judifoxrocksLearn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkley Hosted on Acast. See acast.com/privacy for more information.

It's so fun when we have our guests back on Rocky Mountain Marketing.In this week's episode, we are joined by Francie Hinrichsen whom we also spoke with in episode 46 about all things analytics, data, and marketing. She's been doing a lot of amazing things recently including writing her own book entitled Dream, Build, Grow. It aims to help female entrepreneurs learn step-by-step on how to grow their businesses. This episode is a wealth of knowledge for all entrepreneurs at any stage, as we deep dive on:1. How do you help business owners know what to do next? Just take one step forward. Regardless. Build a strong foundation in the beginning.2. Getting a conversation with other entrepreneurs. Find a business mentor.3. Runs and Repeat. Give yourself time to work on your learning curve.4. Giving it the time and the space to grow something beautiful.5. Building a genuine relationship can happen online.6. Committing to a long-term vision. I embrace transformation in mind, body, and spirit. 7. Approaching entrepreneurship with flexibility.8. Being able to lean into a community and learn from others. Community over competition. 9. Ask the question - What Can I Do For You?If you're one of those struggling in their entrepreneurial journey, this might just be a sign that you got this! Make sure to tune in and enjoy this amazing conversation!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Francie's website: https://foundingfemalesco.com/LinkedIn:https://www.linkedin.com/in/franciemuellerhinrichsen/Facebook: https://www.facebook.com/groups/startyourbusinessin2021Instagram: https://www.instagram.com/foundingfemalesco/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.youtube.com/channel/UC_-Y2X66ANwc5AY0k1WJagw Hosted on Acast. See acast.com/privacy for more information.

While we're so busy perfecting our digital presence, our guest this week reminds us of another branch of marketing which is text messaging. Text messaging is here and continues to conquer the globe as the cheapest and most effective way of communicating with one another. As a world-known marketing consultant, Paul Ruppert, shared with us his insights on how text messaging plays a vital role in engaging with and nurturing customer experience. He worked with big companies such as Facebook, Mastercard, Western Union, and many other global companies in different industries.In this episode, we discussed:- History of text messaging- Text messaging as the cheapest and effective way of sending messages around the globe.- Text message VS WeChat, WhatsApp, Viber, etc.- SMS as universally available and enabled form of messaging.- Mobile telephony and its impact on a country's GDP.- Application Program Interface- Combine different message platforms for your marketing- Text messaging is very effective in engaging with customers.If you're thinking of ways to level up your marketing, check out this week's episode and learn more about how you can utilize text message marketing for your business. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Paul's website: https://www.linkedin.com/in/paulruppertintl/Learn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we are joined by Andrea Vahl. She is a social media consultant and speaker, and the co-author of Facebook Marketing All-in-One For Dummies. Her newest book is Facebook Ads Made Simple.As a social media consultant, speaker, author, and standup comedian, Andrea Vahl has mastered the art of strategizing Facebook and Google Ads. She uses a trial-and-error approach in every ad and makes sure that she’s nimble in learning the new features and techniques she can utilize for better ROI.It was an insightful conversation where we dived deep into how we can further maximize the use of Facebook Ads:- How Andrea started off her career as a Facebook Ads expert.- Maximizing the Facebook Ads Manager- Best performing type of Ads- Tracking and measuring Ads through Facebook Pixel- iOS updates and Facebook’s rebound off of itWith so many businesses transitioning online, starting off with Facebook is surely something that you might want to consider, so be sure to check out this week’s episode!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Andrea's website: https://www.andreavahl.com/Facebook: https://www.facebook.com/AndreaVahlinc/LinkedIn: https://www.linkedin.com/in/andreavahl/Instagram: https://www.instagram.com/andreavahl/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

As we record this episode in PODFEST Expo, it's so humbling to look back and appreciate how far we've come. Kendra and I started out as online connections on Clubhouse and Instagram. We never even thought we'll be doing this podcast together! And that's how amazing podcasting is. It brings people together. It builds a strong community.In this episode, we discussed the different things you need to know as a new podcaster:1. It is not that hard to get started. You can start with a mic and your air pods.2. There are free tools online that you can use.3. Get atleast 3 episodes ready to go. 4. Don't try to make it perfect. Overpolished may sound less authentic.5. What can you talk about? You can repurpose your website, vlogs, social media content, and many others for your podcast.6. You need to be consistent with your podcast. It doesn't matter if you do it weekly, bimonthly, or monthly, as long as you'll be consistent.7. Just get started. Know what you are capable of doing consistently. 8. Know your audience. Do a test. 9. If you don't experience the cringe-worthy stuff then you will not be able to get past the "early stages" of podcasting.Podcasting is an amazing opportunity for you to grow yourself, your community, and your business. So if you've been wanting to start your podcast, listen to this month's episode of Business Bestie's and learn everything you need to kick-off your podcasting journey.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Kendra's website: https://girlmeansbusiness.com/Instagram: https://www.instagram.com/girlmeansbusiness/Learn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we have Judy Hoberman. Judy is an executive coach, speaker, consultant, trainer, and best-selling author of Selling In A Skirt and Walking on the Glass Floor. She focuses on helping women find the right tools that they need to be successful. This conversation covered the following:1. Her mission to help one woman a day.2. Why delegation is important?3. Saying NO to clients who do not necessarily align with me.4. Bringing a team as you grow your business.5. How do you know if you are a great listener?6. What is Active Listening? - I take notes "in their words."7. Leaders are generous with their time.8. Women need to voice out.9. Be open to opportunities that are in front of you.So if you're a woman entrepreneur (or a man who wants to elevate women), tune in to this week's episode and learn all about women in leadership and their road to success.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Judy's website: https://www.sellinginaskirt.com/Facebook: https://www.facebook.com/sellinginaskirtLinkedIn: https://www.linkedin.com/in/judyhoberman/Learn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we were joined by Valerie Recore of Stride Productivity. She is a Productivity Specialist, entrepreneur and a mom. She will teach us about how to be productive without sacrificing our mental state and time with family. It was an amazing conversation where we talked about all the things that’s about productivity:1. How Valerie got into the world of productivity. 2. Giving yourself a break, is being productive3. Are you really being the most productive at work?4. How do you choose the different skills that are best for you to be spending your time on?5. The mental space of being able to shut down.6. What was one of the reasons Valerie decided to start her own business here in Denver?7. How can people learn more about working with Valerie?Productivity is one of the most challenging parts of being an entrepreneur so don't miss this chance and learn everything you need to know in this week's episode.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Valerie's website: https://strideproductivity.com/LinkedIn: https://www.linkedin.com/in/valerie-recore-02a1759/Learn more about Katie and Next Step Social Communications:Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we were joined by Joyce Feustel of Boomer's Social Media Tutors. She is a LinkedIn trainer and consultant for baby boomers who want to champion their LinkedIn and Facebook presence. Age should not prevent anyone to conquer the digital world.It was an amazing conversation where we talked about all things LinkedIn including the following:1. How she turned out to be into social media marketing and found her niche in helping business owners over 50 win their digital presence2. Importance of engagement - comments3. Who should activate Creative Mode in LinkedIn?4. Growing your followers on LinkedIn - Mention other people when you post5. How LinkedIn algorithm works6. How to optimize your LinkedIn7. Google indexes most social media sites8. Videos in your social media strategy9. Optimize LinkedIn creator mode when you are ready. LinkedIn is one of the best places to build your online presence so don't miss this chance and learn everything you need to know in this week's episode.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Joyce's website: https://boomerssocialmediatutor.com/Facebook: https://www.facebook.com/joyce.feustelLinkedIn: https://www.linkedin.com/in/joycefeustelsocialmediatrainer/Learn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

It is a very special Business Bestie's episode that we have this week as Kendra and I had the opportunity to go live on this amazing conference, Podfest Expo!In-person events feel refreshing. It's like the fruition of the past two years' online networking and engaging with people around the world. This year's Podfest conference exhibits the power of community, more than ever. We're so lucky to be able to see in the flesh so many amazing people Kendra and I spoke on podcast guesting, Fireside chats, and even Clubhouse!Here are the beautiful people we finally met after years of being on Zoom. 1. Valerie Morris of Marketing Wins 2. Cindy Ferguson, Empowerment Coach3. Mike Ham, Greetings From The Garden State4. Larry Roberts, Podcast Producer5. Juliet Hahn, Content & Course Creator StorytellerDon't miss this chance to "meet" some of the most sought-after digital creators and entrepreneurs of our times. You're sure to pick up golden crumbs of lessons from these amazing people that you can apply on your own entrepreneurship journey, or in life in general!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyValerie MorrisMarketing Wins https://www.audible.com/pd/Marketing-Wins-Podcast/B08K56ZWDL?action_code=ASSGB149080119000H&share_location=pdp&shareTest=TestShareCindy Fergusonhttps://www.instagram.com/cindymarie.co/Mike Hamhttps://www.linkedin.com/in/michael-ham-ctt/https://www.greetingsfromthegardenstate.com/Larry Robertshttps://www.instagram.com/thelarryroberts/Juliet Hahnhttps://www.instagram.com/iamjuliethahn/https://www.iamjuliethahn.com/blogLearn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Entrepreneurship is definitely not a walk in the park but there are ways to make things less challenging.In this week's episode, we get to talk with Jessi Burg, the founder of Outgrow Your Garage. Jessi has a passion to turn chaotic situations into systematic processes. She loves details and believes that these small pieces matter so much about how businesses operate well.We discussed the following:1. How does she get to see how a business work at a very young age2. What does Outgrow Your Garage do?3. Why do you need to know and understand your demographics?4. How do they create systems and processes for their clients?5. Her best advice to new entrepreneursLike the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Jessi's website: https://outgrowyourgarage.com/Facebook: https://www.facebook.com/outgrowyourgarage/LinkedIn: https://www.linkedin.com/in/jessi-burg-8b252335/Learn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Have you been eyeing TikTok for a while now but are scared to jump into the unknown?Don't fret! The long wait is over.This week's episode is with Wave Wyld of Wave Wyld Media. She is a TikTok expert and course creator. Her passion is to help businesses manage the overwhelm and use TikTok the best way for their business. In this conversation, we've talked about the following: 1. Instagram algorithm VS TikTok algorithm2. Two main uses of hashtag3. How many hashtags do you need?4. Trends for Businesses5. Best Content for TikTok6. TikTok features that you need to use.Tune in to this week's episode and understand how to go with the trend in TikTok.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Wave's website: https://www.wavewyld.com/Instagram: https://www.instagram.com/wavewyld/LinkedIn: https://www.linkedin.com/in/wavewyld/Youtube: https://www.facebook.com/wave.wyldLearn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we talked with Jenn Herman of Jenn's Trends. She is an Instagram Expert, Consultant, Author, and Trainer. She started her blog, Jenn's Trends, last 2013. She publishes one blog, more of a case study, about the latest social media trends.We've covered the following in this episode,1. Different businesses need different Instagram Strategy2. B2B VS B2C VS Influencer. What works for one may not work for the other.3. Defined and explained the importance of each channel to your business - Instagram Feed, Instagram Stories, TikTok, Instagram Reels4. Best Instagram Strategy for Reels5. Instagram New Update - 3 Separate Feeds6. How Instagram Algorithm Works7. Content SEO8. Hashtag HeadacheJoin us in this week's episode and understand the Instagram Algorithm for Business.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Jenn's website: https://www.jennstrends.com/Instagram: https://www.instagram.com/jenns_trends/LinkedIn: https://www.linkedin.com/in/jennherman/Youtube: https://www.youtube.com/jenns_trendsLearn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

"Everyone is competing to get your attention but no one's competing to give them attention."In this week's episode, we have Casey Cheshire. Casey is the Founder, CEO & Podcast Architect of Ringmaster Conversational Marketing. They empower business owners to explore the world of podcasting and how it can greatly benefit their business.We've covered several topics in this episode such as:1. What is the best contributor to his success?2. How Ringmaster Conversational Marketing helps B2B start podcasts and drive growth and revenue3. How can you tell the best podcast topic for you?4. How does podcasting make you stand out?5. Best advice to anyone who wants to start podcasting6. What can you do today to make this happen?Tune in to this week's episode and discover the power of podcasting.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Casey's website: https://caseycheshire.com/LinkedIn: https://www.linkedin.com/in/caseycheshire/Podfest Expo 2022by Cutting Edge EventsEnjoy 20% discount by using this code: RMMBook your tickets here. www.eventbrite.com/e/200937217627/?discount=RMMLearn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In celebration of Mother's Day, the Business Besties are dedicating their fifth episode to all working moms around the globe. We honor both the struggles and wins of every mompreneur, including us, in growing their businesses while managing their homes.In this episode, we covered:1. What is a mompreneur?2. Gender stereotypes3. How mothers manage everything at the same time4. Mompreneurs most common challenges while growing their business.5. Importance of knowing how long one task takes you6. Time blocking7. Separation of work and home8. Setting boundaries between your personal life and business9. Tools that they use to help manage their timeIf you're a mom and you want to start a business, make sure to listen to this week's episode as the Business Besties share their ups and downs in their entrepreneurial journey.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Kendra's website: https://girlmeansbusiness.com/Instagram: https://www.instagram.com/girlmeansbusiness/Learn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

"Sales is intimidating. No one wants to do sales."In this week's episode, Aleasha Bahr who is a Custom Sales Strategist defies the traditional sales training for entrepreneurs or small business owners. She strongly believes that sales is just like any other normal conversation. It doesn't have to be complicated. According to her, listening is a vital part of closing a sale. Most of the time, people just want to be heard. They do not need to know every little detail. Aleasha suggests a framework that will serve as your guide as you weave your pitches through the conversation. You don't have to have a script to follow word for word because there aren't any similar conversations. You have to make sure that you choose the right words that best suit you and the person you are talking to. She first established a marketing agency but later on realized that there was a need to focus more on the sales training process. Aleasha noticed that entrepreneurs are good at sales it's just that they don't realize it. As a sales strategist, she provides her clients with the words that they are most comfortable with. There are so many ways to say one thing. You can always find a way to better say it. Listen to this week's episode and learn the secret art of subtle selling.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Aleasha's website: https://aleashabahr.com/LinkedIn: https://www.linkedin.com/in/aleashabahr/Facebook Group: https://www.facebook.com/groups/salesisnotadirtywordLearn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, our guest, Kami, shared her thoughts about how important self-care (or however you would want to call it) in our lives is. The goal is to find a job that you love and avoid the feeling of getting burned out. Each of us has different kind of self-care. Some find gym sessions fulfilling, others would prefer meditation. What works for one person, might not work for the other. Kami believes that there are many forms of self-care and thatAs an educator for 30 years, Kami Guarino found her passion in helping people shift their focus to resiliency, self-care and sustainability. She noticed that many educators, healthcare professionals, and even business owners roll their eyes when they hear the word self-care. It triggers them. It's something that they want but can't give a portion of their time off.While businesses are slowly going back to normal, Kami suggested to take baby steps as you adjust to connecting to other people face-to-face. It's a huge adjustment from working-from-home but there's certainly a way to bring back connecting in person. She even suggested that starting and ending your day with intention and reflection can make a huge difference in your life.When asked about what she thinks business owners usually get wrong, she said that it's listing a lot of To-dos without including time for self-care. Her three guiding words are listen, relate and celebrate.Learn more about the many ways you can do self-care with Kami Guarino.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Kami's website: https://www.theexcellenceteam.net/LinkedIn: https://www.linkedin.com/in/kamiguarino/#experienceFacebook: https://www.facebook.com/igniteashift/Learn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

All the fuss about hashtags are now coming to an end!In this week's episode, Matthew Pierce of Hashtagslayer.com joined us and debunked the biggest misconception about hashtags. From just a spreadsheet of hashtag data from her wife, he was able to create Hashtagslayer.com and build it as a tool for businesses to optimize their hashtag strategy on Instagram.At the onset, Matthew clarified what hashtag really means so that we can all have a correct understanding of its use and relevance. He defines hashtag as a tool to create a system of organization within Instagram. The more relevant your hashtag is, the better it will be categorized by the algorithm.When asked about his say on the issue of only using 3 hashtags for best results, he started by saying where the update came from. First, he said that the update was from a creator's account. Second, this strategy is only applicable to accounts with very large following (100K to 500K) therefore not applicable to many users. For small businesses, 3 hashtags will barely help with its growth and reach.Relevance is huge whe using hashtags. The more long-tailed your hashtag is, the higher chances of it being relevant. Matthew shared his 3 pillars of hashtag strategy:1. hashtags that describe your business/industry2. hashtags that is specific to your content or traffic3. hashtags that describe your audience/locationFollowing these 3 tips and making sure that your content speaks directly to your audience are excellent steps in winning your hashtag strategy.Give yourself a thousand dollars worth of hashtag knowledge when you listen to this week's episode.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Matthew's website: https://www.hashtagslayerapp.com/LinkedIn: https://www.linkedin.com/in/matthew-pierce-1504293a/?originalSubdomain=caInstagram: https://www.instagram.com/hashtagslayerapp/Learn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

One of the biggest questions small business owners face is what should they have first - a website or a social media account?Katie said she started with a website but later on found her social media accounts can also serve as her mini websites. According to her, Facebook is one of the most indexed sites by Google. This means that if you have optimized your profile to include the best keywords to describe you, then you will still show up on Google. However, Kendra said she believes otherwise. She started with her website and gained clients from there. Her photography business grew as her website ranks on Google. Although Katie and Kendra found success in different platforms at the beginning, they certainly agree that websites and social media accounts are both important for businesses. Depending on the industry, one may be more effective than the other but as business owners, it is best to have more than one platform so you can reach more people. It is essential that one understands that YOU, the business owner, is the brand. People want to see the face behind the logo or business name. Both the website and your social media accounts have their pros and cons. Websites can be intimidating and pricey but it's something you can call your own. While social media accounts are free and easy to use, the connections you gain here are not really yours. When these social media platforms decide to shut down, everything you've invested there goes away. Learn more about this and get the strategy that might also work for you by tuning in to this week's episode of the Business Besties.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Kendra's website: https://girlmeansbusiness.com/Instagram: https://www.instagram.com/girlmeansbusiness/Learn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

The battle of who's going to be on the first page continues for all business owners. Just imagine how much reach and possible sales you'll get when your website shows up on the first page of a Google result. This is is absolutely possible but requires time and a lot of steps to achieve.In this week's episode, we are joined by Lois Wyant. Lois owns JFT Marketing which specializes in growing businesses through effective digital marketing. She stressed the importance of Search Engine Optimization (SEO) to increase businesses' visibility and potential sales. She mentioned 6 important tips that can improve SEO, and they are as follows:1. Make sure your websites are mobile-friendly based on Google's standards. This doesn't mean that your website should show on mobile. It should meet Google's standards for mobile websites.2. Your website loading time should be fast. Google will favor websites that can keep their users in Google. When your website loading time is high, then your viewers might get bored and use another browser to search.3. Duplicate content places you in a lower position by Google. Easily put, Google doesn't support plagiarism.4. Make sure to get reviews from your customers. According to Lois, Google wants to see 3 to 6 new reviews per month. There are several ways to gather reviews from your clients. 5. High website traffic. The more clicks your website gets per month means that your website is seen as valuable by many users. The more relevant your website becomes, the better ranking you'll get from Google. 6. Increase your backlinks. Backlinks are links from other websites to your website. It can be from forums, social media platforms, or blogs. Lois said that it's good to have 3 to 4 more backlinks than your competitor.These can be overwhelming but you can certainly start slow. Making sure you have a mobile-friendly website and fast loading time can make a huge impact on your ranking.Listen to this episode of Rocky Mountain Marketing and learn more about the secrets of SEO for FREE! Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Lois' website: https://jftwebmarketing.com/LinkedIn: https://www.linkedin.com/in/local-business-marketing/Mobile friendly check: https://search.google.com/test/mobile-friendlyWebsite Speed test: https://pagespeed.web.dev/Speed plugin: http://vipercache.com/Site Pop: https://giantbuilders.krtra.com/t/n12kZC8cdOlFLearn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we are joined by Amanda HarNess. Amanda is the Founder and Executive Operations Strategist of her company, Business Excelerated. She works as her client's Fractional COO who focuses on operational efficiencies as well as people's performance. Her 11-year experience in leadership and people management in the health care industry allowed her to experience both ends. She said that having a support system is integral for your business. Surrounding yourself with a group of people who always have your back is a huge help. With an accountability partner, for example, you have someone who will make sure you are doing what you are supposed to do. When helping a client, Amanda starts the conversation by redefining what does being a leader truly means. It's important that both sides are in alignment with their vision. According to her, a leader is someone who knows when to ask for help, knows when to be vulnerable, and lastly, know that a leader always doesn't always have to be right. In fact, she believes that the way to be really in control is to let go a bit of your business. She mentioned her three rules in life which she also applies in business.1. Don't panic.2. Be tenacious.3. Celebrate things and have fun!Being an entrepreneur requires a lot of effort but it doesn't have to s*ck.Tune in to learn more on how to scale your business the fun way!Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Amanda's website: https://businessexcelerated.com/LinkedIn: https://www.linkedin.com/in/amanda-harness-business-excelerated/Learn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we had a very meaningful conversation with Kathy Mela about recovering from perfectionism and becoming a great leader. It is absolutely easier said than done. Many have been struggling with this for years, running in circles, and preventing growth.Perfectionism, according to Kathy, is striving for something that we know 100% in our subconscious that can never happen. Being a perfectionist heightens the wall around you. It gives you baggage. It stops your growth.Learning how to break perfectionism includes embracing change. When we embrace change, we allow ourselves to let go of what we cannot control. Kathy even mentioned that it takes more than knowing your WHys. It is going deeper and knowing yourself - both strengths and weaknesses. A great leader has clarity on who he/she is more than anything else because knowing who you really are allows you to focus on things that matter more. It gives you the confidence to decide strategically for you and your business.Tune in to this week's episode and go deep on smashing that perfectionism within you, and learn more about proven strategies that bring people on top of the ladder.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Kathy's website: https://freegiftfromkathy.com/LinkedIn: https://www.linkedin.com/in/kathy-mela-leadership-expert/Clubhouse: https://www.clubhouse.com/@kathymelaFacebook: https://www.facebook.com/kathy.f.melaLearn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this Business Besties episode, Kendra and I talked about the time we are spending on our social media. As digital entrepreneurs, it's a given fact that we spend more than the average time online. Managing our own accounts and our clients' is not an easy task as these platforms are designed to be addictive, and not to mention, associated with mental health issues.It is very important that we draw the line between mindlessly scrolling versus creating content and engaging for your business. There are a lot of times, especially when we don't have a system, that we don't realize we're spending too much time on social media. It's a two-edged sword that can make or break your business. So we recommend you assess the impact of social media to your business. How does this platform impacts your business? Does it give you clients? Does it pave the way for sales? Make an honest assessment and create your system from there.When we are aware of the impact of social media on our business, we can then become intentional with your business goals. With your intention/s in mind, you'll know what to prioritize. It will be easier for you to avoid FOMO or Fear Of Missing Out. Learn more about our strategies in managing our time with social media. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Kendra's website: https://girlmeansbusiness.com/Instagram: https://www.instagram.com/girlmeansbusiness/Learn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

I still can't believe it!! It's our 100th episode today!! Rocky Mountain Marketing started April 2020 with my passion for radio, entrepreneurship, and social media. It is a perfect place for me to share my expertise, my story, get other people's stories in front of many people, and inspire them to take the same path that allowed others to succeed. In this episode, I will share with you my 5 tried-and-tested tips on how podcasting can help you and your business grow.1. Utilize social media to grow your network. Make connections.2. Batch your content.3. Repurpose your podcast episodes.4. Be consistent.5. Reviews help you be seen.Learn more about these 5 main points by tuning in to today's episode.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we have the pleasure to interview Lara Buelow. Lara is a certified professional coach since 2017. She focuses on helping people with their career transition journey by allowing them to redesign their lives and pursue their true passion. Her younger self was exactly the kind of people she helps today. When she was about 14 years old, she was already working a couple of jobs mostly in the service industry. However, none of these gave her joy.In school, her favorite parts of the library were the "Self-help" and "Business" sections. Her interest in truly guiding people in their lives grows stronger year after year. When she moved to Denver, she saw an opportunity to fulfill her passion by building a community that truly supports one another. She recognizes that people's relationships in life and business are all different. "I really want to meet them where they are and understand their own values and conscious with the decisions they are making," Lara said.Contrary to what most people think, Lara believes that entrepreneurship is not sexy. She strongly advocates for connecting with other entrepreneurs for help and support. "The world needs all kinds of people.", she added. As a professional accountability partner, she stresses the importance of the need for a fresh set of eyes and mind to help in making decisions for the business. Lara is also certified by the Design Your Life and Gottman methodologies. These are self-help institutions focusing on behavioral changes leading to better and more informed life decision-making. When asked about her advice for people who are not happy with their current jobs, her advice was "Don't resign, redesign.". She believed in negotiations and that it allows for us to create a lot of your own reality.Listen in and be inspired by what she has to say on everything business and transitions. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Lara's website: https://larabuelow.com/LinkedIn: https://www.linkedin.com/in/larabuelow/Instagram: https://www.instagram.com/larabuelow/?hl=enFacebook: https://www.facebook.com/lara.bcoaching/Learn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Our guest today is Rachel B Lee. She is the Co-Owner and CMO of StandOut Authority and help business owners and influencers create a strong personal brand, grow their influence and draw in amazing opportunities. Completing an MBA at The University of Texas at Austin led her to go corporate including a significant position in Microsoft. Here, her love for marketing grew more and more. Every single stage of her career eventually gives her the question, "What's Next?".In 2019, she and her husband Joshua Lee started StandOut Authority. Their focus is on helping 6-and-7-digit entrepreneurs to maximize LinkedIn as a social media platform and to grow their own personal branding. LinkedIn is such a generous place to build your personal brand's awareness. Not to mention, it is absolutely SEO-friendly. That means, as long as you are able to optimize your profile, you can grow your organic reach. According to research, LinkedIn posts are highly indexable in Google.Rachel is very passionate about helping business owners show their authentic selves as he believes that this will all for people to easily connect with them. People buy from people. People want to hear the stories behind the company. They want to know who is leading the company, who works for the company, and what these people have to say. She believes that the only way people can be authentic is through the human voice. Katie supported this idea by saying that the opportunity to hear someone speak can move relationships at lightning speed.She further discussed the pillars of personal branding. This includes communication, aspirational clients, differentiation, and passion.Learn more about LinkedIn and personal branding in today's episode.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Rachel's website: https://standoutauthority.com/LinkedIn: https://www.linkedin.com/in/therachelblee/Instagram: https://www.instagram.com/therachelblee/Learn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Our guest today is Sarah Madras. Sarah is a former mental health therapist, a certified Dare to Lead facilitator, Mindset Transformation Expert, and Leadership Development Coach. Hailing from North Carolina, Sarah answered her call to courage to help people with their relationships and mental health, communication, building self-confidence, and how to have hard conversations. She's been doing one-on-one with her clients for 20 years and she noticed a pattern among them. Most of them also wanted her help on how to communicate and deal with dysfunctions in their workplace. This was her hint to shift in teaching business owners who are having these challenges.As a leadership development coach, she identified a leader as not someone who does everything right. A leader is someone who sees the potential and has the courage to develop that potential. One of the greatest traits a leader can have is vulnerability. Being vulnerable is being human. It allows you to be relatable therefore many people will be able to connect with you. A work culture that allows vulnerability creates a closer team.Being a certified Dare to Lead facilitator, Sarah teaches the four courage skills. 1. Living into your values2. Developing and understanding trust 3. Vvulnerability4. Learning to rise from setbacks and failuresWhen asked about the common mistakes business owners make, she said it is breaking trust. She discussed how we are breaking trust in many different ways. Sometimes we are not even aware.Her greatest piece of advice is to be master awareness and curiosity. Tune in and learn everything leadership and mindset transformation with Sarah Madras.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Sarah's website: https://www.sarahmadras.com/LinkedIn: https://www.linkedin.com/in/sarahmadras/Instagram: https://www.instagram.com/sarahmadrascoaching/Learn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Have you ever imagined yourself on the other side of the fence?Are you dreaming of leaving your 9-5 to start your own business? Or are you wanting to get back to corporate life?No matter which side you are on, you have to listen to this episode of the Business Besties!Each side has its own pros and cons. There's no right or wrong. "No path was ever a mistake." Whatever suits your lifestyle and goals, that is where you should go. Katie calls her entrepreneurial journey an accidental one. If she wasn't laid off, she wouldn't have thought of starting her own business. It wasn't an easy task. All the distractions are there. The flexibility of working anywhere is two-faced and it's challenging for a mother of two to make her business grow. And as much as we hate the pandemic, this is when a whole new kind of running a business started. It forced every business owner with the possibilities of the internet. We found business partners in Zoom, accountability partners in online networking events, and so much more. It is so important we try and build or join an online community where we can share our entrepreneurial journey. As her final takeaway, Kendra mentioned that you really don't have to choose between having a corporate job and a business if you enjoy doing both. Whatever works for you is totally fine.Listen to today's episode and this might just be the conversation you've been meaning to have.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Kendra's website: https://girlmeansbusiness.com/Instagram: https://www.instagram.com/girlmeansbusiness/Learn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

What better way to maximize your content than to repurpose your existing ones. Our guest today is Sheryl Plouffe. Sheryl is a video strategist and repurposing expert. Her career started out in broadcasting. She spent about 15 years in Ontario's Weather Network. She held several positions and in 2017, she decided to start her own business.She found video marketing as the best way to deliver one's message. According to her, producing a long-form video is a good way to start your content as you can always repurpose this into short-form videos. These short-form clips are seen to be very effective for the brand or person's positioning. This allows them to be seen as the authority in their niche. She specifically mentioned that if you're objective is brand awareness, a 2-minute or less video works best.She stresses the importance of showing up in front of the camera. She said people want to work with people. You can drive connection and build trust when people see who's beyond the logo. She shared an interesting story about why companies like Weather Network keep on getting people to report the weather news even though it's just data. Listen in and learn more about videos and how to repurpose them.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Sheryl's website: https://www.sherylplouffe.com/Instagram: https://www.instagram.com/sherylplouffe/LinkedIn: https://www.linkedin.com/in/sherylplouffe/?originalSubdomain=caLearn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

We keep on hearing Katie say that if you're not doing videos now, then you're really missing out big time!In this week's episode, our guest just supported that and explained how we can all use our camera phones to create awesome videos for your social media. Heather Hukari is a videographer for 20 years now. She studied broadcasting and communication in college and can be seen mostly running around the campus with a camera. Her first job was in advertising where she do a lot of video editing for short-form videos.In 2018, she opened her business which she called Video Service Hub in Denver, and helped local businesses, small and solo entrepreneurs, to create videos using only their camera phones. She revealed that adding a video on your homepage increases the conversion rate up to 80%. She believes that the pandemic has allowed people to realize that being raw is okay. That authenticity is way better than being perfect.Creating videos using your phone only has a slight difference from that done professionally especially if you're going to use it online. There are a lot of available editing apps that you can use to edit your videos using your phone. Heather mentioned Kinemaster as one of her favorite editing app. She clarified that if you're doing a video for online marketing then you can certainly use your camera phone, but if you're doing something for TV then you can use a professional videographer. She stressed the importance of starting with Instagram stories and reels. They are so fun, easy, and short videos to create. She said that we don't have to be all glammed-up to do this, just be ourselves, and that's what's really important. She's currently offering a course about the A to Zs of creating videos using your phone and all our listeners can enjoy a huge 25% discount when you use the code: NextStepSocial.Tune in to this very relevant episode and learn everything about videos and your camera phone. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Heather's online course: https://phonevideo101.com/Instagram: https://www.instagram.com/phonevideo101/LinkedIn: https://www.linkedin.com/in/heather-hukari/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, we have Alyson Lex, our favorite copywriter, join us in an elaborate discussion of how we can measure the effectiveness of a particular marketing strategy. She mentioned sales as the common display of marketing success. However, more important than the sales is the actual process of getting it. Understanding the buyer's journey from the lead capture stage to the actual buying of the product or services.She discussed how important the subject line is in getting a high open-rate. Alyson mentioned about making a compelling but significant subject line to encourage your list to open and read the email. She even shared a story about an extremely effective subject line but was found irrelevant, and eventually made a negative impact on the business as a whole. "Curiosity has its limits.", Alyson said.In the second half of the episode, Alyson talked about conversion checkpoints. We find it very helpful for everyone to understand this concept and be able to improve their customer's journey down to a particular stage. She points out important stages where leads are given the chance to decide yes or no. According to her, it is in these stages that we can assess and improve our strategy.This episode is gold so if you're itching to get better with your marketing this 2022, don't miss out on today's conversation. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Alyson's website: https://alysonlex.com/System To Thrive: https://systemtothrive.com/Facebook: https://www.facebook.com/AlysonLexCopyLinkedIn: https://www.linkedin.com/in/alysonlex/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

Remember when your parents tell you not to talk to strangers? The online space has changed a lot about how people meet. In today's episode of Rocky Mountain Marketing, we're featuring episode 1 of Business Besties where Kendra and I talked about how entrepreneurs can build relationships online. We've only met face-to-face twice last year but it's like meeting a long-time friend. It's like having an accountability partner. It's so interesting to note, as Kendra said, "We may all have our 20-plus-year friends, but there's this only one person whom we can call and talk about anything about our business."Building relationships online doesn't always have to be about making a sale. Creating meaningful relationships with fellow entrepreneurs can benefit both parties in more ways than you can expect. We've met in Clubhouse and continued the conversation over on Instagram. Instagram DM is a great tool to establish that relationship further. It's so important that you choose that one platform you would like to grow your community and focus in there.Listen in as we talk more about our friendships over the internet and how can this benefit both your personal and business growth.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyVisit Kendra's website: https://girlmeansbusiness.com/Instagram: https://www.instagram.com/girlmeansbusiness/Learn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

We're down to the last episode of Rocky Mountain Marketing for 2021 and all I can say is WOW!It was a crazy year but we managed to stay. YASSSS!!!We're so grateful to all our listeners, our guests, and to everyone who week after week joins us in a 30-minute of golden conversation about all things entrepreneurship and marketing.One of the highlights of 2021 was the rise of social audio. I joined Clubhouse in January and it changed the course of my business in ways that I didn't expect. I have spoken on two news channels regarding this new social audio platform and have been taking the stage daily to share social media tips, Clubhouse tips, podcast tips, and more. I’ve also closed thousands of dollars in sales, spoken at summits, and appeared on more podcasts than ever before. It was definitely a game-changer!Aside from social audio, podcasts become more popular than ever. I have guested on numerous podcasts and every single episode was full of amazing tips and lessons from other entrepreneurs' experiences. There are a lot of other business owners who are two, three, or ten steps ahead of me and it's so thrilling to get to know them, hear their insights, and learn from their stories.This year was also big in short-form videos such as Instagram Reels. There's no doubt people are drawn to catchy, fun, but informational video clips, thus Instagram announced in June that Instagram is no longer just a photo-sharing app. Instagram head, Adam Mosseri, said that they are now leaning into entertainment and videos like that of the competitors such as TikTok and Youtube.All these highlights and more were featured in this year's episodes of Rocky Mountain Marketing. Join us as we revisit these top 5 most downloaded episodes in 2021.#5 Donovan Dreyer - What You Should Know About Your Mental Health and Your Business Donovan discussed the importance of making mental health a priority especially when you're an entrepreneur. He shared his concept of traffic lights as a standard in categorizing one's mental condition.#4 Amanda Abella - Work Smarter, Not Harder: The Secret To Selling A High-Ticket OfferAmanda shared her top 3 ways to scale - Intellectual Property, Systems and Technology, and Hiring People. #3 Amber Sigg - Put On Your Blinders and Focus on Your Own RaceAmber reminded us that mindset is everything. We have to have faith in ourselves and in our plans. We should focus on our own journey.#2 Kendra Swalls - Do Instagram Reels Really Work For Your Business?Kendra talked about whether or not we should spend time doing Reels for our business and how we can make it work for us.#1 Sue B. Zimmerman - Top Instagram Strategies with The Instagram ExpertSue has been teaching how to use Instagram for your businesses for about 9 years now and stresses the importance of having video content in your Instagram feed to reach more people. She believes that showing up in your videos can help people "know-like-and-trust" you. The more authentic you are, the more people will love and believe in what you do, and when they do, they become your strongest advocate.Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyLearn more about Katie and Next Step Social Communications: Clubhouse: clubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, Mary Gaul discussed how important it is to participate in a mastermind, which in her own words she calls Peer Advisory Board. Having a group of entrepreneurs who are willing to listen and contribute in whatever you're in right now in your business and a certified facilitator who has the right tools to bring out the best from every member and every situation. She stressed the importance of acknowledging small wins and how great it is to celebrate with people who understands your journey. According to her, a safeplace where you can contribute your stories, tips, and thoughts is very important.Mary is a strong believer of the effectiveness of having an accountability partner. She said that there are studies that shows a majority of entrepreneurs do what they do because of an accountability partner. This also helps in creating habits and microhabits. With microhabits, she goes more specific in doing your task. If you're doing marketing for an hour, you should say I will comment on 10 accounts in an hour. You go more specific and make it a habit.As the owner of Success Magnified, she also talked about her "tight-loose-tight" strategy in handling a newly hired virtual assistant. Most of the time business owners let go of their new VAs to early without really trying. By using the right strategy and tools such as Loom videos, you can achieve more things than you can expect with your VA.Listen in and gift yourself this jam packed episode with only the industry expert, THE Mary Gaul. Like the show? Keep Katie running and show her your support!https://www.buymeacoffee.com/katiebrinkleyEPISODE LINKSVisit Mary's website: www.successmagnified.comLinkedIn: www.linkedin.com/in/marygaulentrepreneursuccessmagnified/Facebook: https://www.facebook.com/SuccessMagnified/Learn more about Katie and Next Step Social Communications: Clubhouse: joinclubhouse.com/@katiebrinkleyhttps://www.nextstepsocialcommunications.comlinkedin.com/in/katiebrinkleyhttps://www.instagram.com/iamkatiebrinkley/ Hosted on Acast. See acast.com/privacy for more information.