Does this sound familiar? You've been told to just keep pushing your sales pitch harder, but the more you push, the more frustrated and exhausted you feel. It's like hitting a wall and not seeing any results, leaving you feeling drained and questioning if you're ever going to break through. Let's change that narrative and find a more effective approach together!In this episode, you will be able to:1. Mastering Strategies for High Ticket Sales Conversion: Unlock the secrets to closing big deals and boosting your revenue. 2. Conquering Challenges as a Business Owner: Discover how to navigate obstacles and emerge stronger as an entrepreneur. 3. Harnessing the Power of Belief Systems in Business: Learn how your mindset can shape your success in the business world. 4. Crafting Effective Social Media Strategies: Uncover the key tactics to elevate your brand's online presence and engagement. 5. Leveraging Personal Stories in Marketing: Uncover how to connect with your audience on a deeper level and drive impactful engagement. Visit Craig Andrews social media pages:Website: https://allies4me.com/Facebook: https://www.facebook.com/allies4meLinkedIn: https://www.linkedin.com/company/3559775/Youtube: https://www.youtube.com/channel/UCSIeVA1wQbkil841BBy6J1QLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#salespitch #salesstrategies #podcast #contentcreators #socialmediastrategy #contentcreation #smallbusinessowners #businesspodcast #community #connection Hosted on Acast. See acast.com/privacy for more information.

Have you taken a close look at who's actually following you on social media lately? You might be surprised to learn that many businesses don't regularly analyze their audience insights. Without this key information, you could be wasting time and money marketing to the wrong people. In this episode, you will be able to:Mastering the art of creating buyer personas for social media.Unveiling the secrets behind analyzing social media audience insights.Elevating your social media game with done-for-you services.Harnessing the power of AI tools for in-depth audience analysis.Crafting content that converts with the magic of GPT.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#buyerspersona #socialmediastrategy #businessstrategy #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Are you struggling to figure out which marketing tactics are actually hitting the mark for your business? Eric Morgan, President and CEO of Roux Advertising, dropped some real knowledge bombs on how to assess and fine-tune your marketing efforts for tangible results.The key moments in this episode are:00:00:00 - Importance of a Well-Oiled Business Machine00:01:52 - Eric Morgan's Background and Expertise00:05:46 - Client Acquisition Cost and Branding00:11:23 - The Role of Strategy in Marketing00:13:02 - Leveraging Different Media Channels00:14:24 - Importance of Marketing Tactics00:15:20 - Understanding Call to Action00:17:18 - Connecting with Customers00:18:07 - Evaluating Marketing Efforts00:20:01 - Audience-Centric Marketing Visit Eric Morgan's social media pages:Website: https://rouxadvertising.com/Facebook: https://facebook.com/rouxadvertisingLinkedIn: https://www.linkedin.com/in/eric-morgan-b6a6042/Twitter: https://twitter.com/RouxAdvertisingLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#marketingstrategy #contentstrategy #digitalmarketing #socialmediastrategyforsmallbusiness #coaches #ceo #smallbusinessowners #rouxadvertising #businesspodcast #careerpodcast #ericmorgan #katiebrinkley Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered if starting a podcast could be beneficial for your business? As a podcaster and marketing expert, I attended CEX that drove this question home. Walking among hundreds of fellow content creators, from writers to Instagram influencers, I was reminded of the power of podcasting.In this episode, you will be able to:1. Uncover the secrets to launching a successful podcast for marketing that will captivate your audience and drive business growth.2. Discover how to turn conference experiences into valuable content that will resonate with your audience and set your business apart from the competition.3. Master the art of crafting an effective social media strategy that will elevate your business's online presence and engagement with your community.4. Harness the power of AI and Canva to revolutionize your content creation, creating visually stunning and impactful materials for your audience.5. Explore innovative ways to build a strong and loyal community through digital marketing, fostering meaningful connections that drive business success.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#cex #podcasting#contentcreator #socialmediastrategy #socialmediathatworks #smallbusinessowners #businessgrowth #ceo #founder #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Have you ever been mid-video call when the audio cuts out or the video freezes? We've all been there, scrambling to reconnect while the meeting awkwardly waits. It's frustrating when technical issues get in the way during an important conversation. Here are a few budget-friendly tips to improve your video presence:Elevate Your Laptop Angle Simply placing your laptop on a box at eye level makes a big difference compared to the unflattering "laptop angle" from below. Natural lighting from a nearby window also looks great.Invest in a MicrophoneGood audio is crucial for engagement. A basic external microphone for around $50 will instantly make you sound more professional.Use Soft Lighting Harsh overhead lighting causes unflattering shadows. Try bouncing the light off a wall or using a large diffuse light source like a softbox.The key moments in this episode are:00:00:04 - Embracing Technical Difficulties 00:03:44 - Overcoming Insecurities 00:06:06 - The Power of Storytelling 00:08:11 - Video Content Creation Tips 00:14:22 - Overcoming Hurdles 00:15:52 - Importance of Creating Content 00:17:43 - Enhancing Video Quality 00:24:07 - Importance of Sound Quality 00:25:26 - Visual Aesthetics vs. Sound Quality 00:28:55 - AI Tools for Video Production 00:29:17 - The Power of Descript in Video Editing 00:30:12 - The Efficiency of Descript for Content Creation 00:31:46 - Tools for Teleprompting and Eye Contact 00:36:38 - The Importance of Sharing Stories 00:41:47 - Connecting with Ryan and Accessing Resources The resources mentioned in this episode are:Get a free gear list with budget-friendly and high-quality video production equipment by visiting tellstudios.com/gear. This list includes essential gear for video production, from microphones to lighting equipment, to help you elevate your video quality.Access a camera confidence checklist to help you practice and improve your on-camera presence. Connect with Ryan Koral on Instagram at @RyanKoral and on LinkedIn for more valuable insights and tips on video production, storytelling, and building authentic connections with your audience.Explore the resources and services offered by Tell Studios at tellstudios.com to learn more about their video production, storytelling, and content marketing expertise. Whether you're looking to enhance your brand's storytelling or improve your video production skills, Tell Studios can provide valuable guidance and support.Consider booking Ryan Koral as a speaker for your event to share his expertise in video production, storytelling, and building authentic connections through content. Contact Tell Studios to inquire about speaking engagements and workshops led by Ryan Koral.Connect with me here:https://www.youtube.com/@rockymountainmarketinghttps://www.twitter.com/https://www.facebook.com/socialprofitlabhttps://www.nextstepsocialcommunications.comhttps://www.linkedin.com/katiebrinkley Hosted on Acast. See acast.com/privacy for more information.

Did you know that Instagram's new algorithm is shaking up the platform, giving smaller creators a chance to shine? Yes, you read that right. The days of your content getting lost in the sea of reposts might be over. Imagine having a level playing field with those big-name accounts that always seem to dominate your feed. Instagram's update is all about prioritizing original content, and it could be a game-changer for small business owners and entrepreneurs. But here's the catch – how exactly will this revolutionary algorithm play out for your content? Let's dive in and explore what these changes mean for your Instagram strategy. Get ready to rethink your approach because the only thing constant in social media is change.In this episode, you will be able to:Understand the latest Instagram algorithm updates to boost your content reach.Uncover effective strategies for creating original and captivating content on Instagram.Leverage the impact of reposting to enhance your visibility and engagement on Instagram.Master the art of navigating Instagram's new ranking algorithm for increased visibility.Learn how to create engaging and compelling Instagram stories to elevate your business presence.The key moments in this episode are:00:00:07 - Instagram Content Dominance 00:01:10 - Instagram's New Algorithm 00:02:22 - Impact of Instagram Updates 00:05:27 - Role of Curation on Instagram 00:08:58 - Content Strategy Shift Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#instagramupdate #algorithm #adammosseri #engagement #newsfeed #explorepage #contentcreation #digitalmarketing #visibility #smallbusinessowner #ceo #founder #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Have you heard the myths about launching a successful podcast strategy? Some say you need a huge following, others believe it's all about fancy equipment, and then there's the myth that consistency doesn't really matter. But what's the truth behind these myths? In this episode, you will be able to:Mastering the art of overcoming imposter syndrome in podcasting.Achieving consistency in podcast content creation for long-term success.Leveraging podcasting opportunities for effective networking and growth.Implementing time management strategies for efficient podcast production.Crafting a successful podcast strategy to increase audience engagement and brand presence.Visit Dave Jackson's social media pages:Website: https://schoolofpodcasting.com/Facebook: https://www.facebook.com/schoolofpodcastingLinkedIn: https://www.linkedin.com/in/davejackson/Twitter: http://www.twitter.com/davejacksonLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#podcastforbusiness #podcasting #schoolofpodcasting #growyourbusiness #organiclead #networking #collaboration #community #howtostartapodcast #smallbusinessowner #ceo #businesspodcast #davejackson #katiebrinkley Hosted on Acast. See acast.com/privacy for more information.

Join us on this episode of the QuickCast as we delve into the latest buzz in social media: Meta's groundbreaking AI technology. Discover how Meta's AI, integrated across Facebook, Instagram, and WhatsApp, is reshaping social media engagement. From crafting captivating captions to generating conversation starters, learn how creators can leverage this innovative tool to enhance their content. Plus, explore the AI's role in content discovery on Instagram's Explore page. In this episode, you will learn the following: Meta's AI Revolution: Explore how Meta's AI technology is transforming social media engagement and content creation.Integrated Platform: Discover how Meta's AI seamlessly integrates across Facebook, Instagram, and WhatsApp, offering users a unified experience.Enhanced Creativity: Learn how creators can leverage Meta's AI to craft captivating captions, generate conversation starters, and create engaging images.Content Discovery: Unlock the power of Meta's AI in content discovery on Instagram's Explore page, facilitating personalized content recommendations.Global Rollout: Stay informed about the ongoing global rollout of Meta's AI technology, with availability expanding gradually across regions.Empowering Creators: Embrace the creative potential of Meta's AI to streamline workflows, enhance content quality, and drive business growth in the digital landscape.Tune in and unlock the potential of Meta's AI to revolutionize your social media presence!Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#metaai #aitools #ai #meta #markzuckerberg #contentcreation #contentstrategy #socialmedia #smallbusinessowners #digitalmarketing #facebook #instagram #businessgrowth Hosted on Acast. See acast.com/privacy for more information.

Discover the unexpected magic behind creating unforgettable event experiences. Join me and Phil Mershon as we unravel the secrets of community building, sensory experiences, and event planning strategies. Get ready to be mind-blown by the insights shared and the emotional journey that awaits. Are you prepared to dive deep into the world of event experiences and craft your own unforgettable moments? Stay tuned for an exclusive signature sign off that will leave you in awe. Let's embark on this extraordinary journey together.In this episode, you will be able to:·Mastering event planning strategies for success will set your events apart from the rest.·Discover the power of building community before and after events to enhance the overall experience.·Uncover the importance of prioritizing customer experience in events for lasting impact.·Immerse your guests in creative sensory experiences that elevate your event to new heights.·Implement strategies for creating unforgettable event experiences that leave a lasting impression.The key moments in this episode are:00:00:00 - Introduction and Background 00:03:12 - Connecting through Clubhouse 00:09:58 - The Customer Journey and Experience 00:11:56 - Anticipating Attendee Needs 00:13:27 - Making Attendees Feel Comfortable 00:13:41 - Creating an Unforgettable Event Experience 00:15:05 - The Three M's Framework 00:17:14 - Multi-Sensory Experiences 00:22:21 - Strategic Event Planning 00:26:48 - Orchestration of Experience 00:27:34 - The Power of In-Person Connections 00:28:29 - Building Community in a Digital World 00:29:20 - The Art and Science of Event Planning 00:30:38 - Building Community Online 00:32:55 - Creating Unforgettable ExperiencesVisit Phil Mershon’s social media pages:Website: www.philmershon.comFacebook: https://www.facebook.com/phil.mershonLinkedIn: https://www.linkedin.com/in/philmershon/Twitter: https://twitter.com/phil_mershon/Instagram: https://instagram.com/phil_mershon/ Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#Conference #EventPlanning #SensoryExperiences #CommunityBuilding #UnforgettableEvents #CustomerEngagement Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, I delve into the world of AirChat, the latest sensation in the social media world. Join me as I explore this innovative platform that's changing the game with its audio-first approach.When I first heard about AirChat, I couldn't help but wonder: is this the next big thing in social media? With its unique blend of audio and text, AirChat is revolutionizing how we connect and engage online. But is it worth your time and attention? That's what we're here to find out.In this episode, you will learn about:Understanding the features of AirChat: Listeners gain insights into the unique features of AirChat, including its audio-first approach, real-time transcription, and seamless feed integration.Evaluating the potential of AirChat for social networking: Listeners learn how AirChat compares to other platforms like Clubhouse and how it could potentially impact their social media strategy.Considering the drawbacks and limitations: The episode highlights concerns such as AirChat's limited user base and lack of moderation, prompting listeners to consider these factors when deciding whether to invest time in the platform.Assessing audience compatibility: Listeners are encouraged to assess whether AirChat aligns with their audience's preferences and needs, as well as their own social media strategy.Adopting a wait-and-see approach: The episode advises listeners to take a cautious approach to investing time in AirChat, suggesting that its evolution and user base growth should be monitored before fully committing to the platform.But it's not all sunshine and rainbows. I'll also address some concerns about AirChat, including its limited user base and lack of moderation. Is this platform ready for prime time, or is it still finding its footing? Let's dive in and explore together.Ultimately, whether AirChat is right for you depends on your audience and social media strategy. So grab your headphones and join me as we navigate the exciting world of audio-first social networking. Who knows? AirChat might just be the game-changer your business has been waiting for.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#socialmediatool #airchat #audio #listening #collaboration #networking #aitools #tools #podcast #businesspodcast #socialmediatrend Hosted on Acast. See acast.com/privacy for more information.

Discover the unexpected truth about protecting your online content. Find out how to navigate the legal landscape of social media and AI-created content. The secrets to safeguarding your business await. Stay tuned for the surprising revelations that will change the way you approach your online presence.My special guest is Brittany Ratelle. Brittany is a seasoned small business attorney renowned for her specialization in guiding entrepreneurs through the legal aspects of digital marketing. With a focus on protecting intellectual property rights, Brittany offers invaluable expertise in the realms of social media content sharing, branding photography, and the legal implications of AI-created content. Her extensive experience and dedication to assisting content creators and business owners have established her as a trusted authority in the digital space. Brittany's practical insights and comprehensive understanding of legal nuances make her an indispensable resource for those seeking to safeguard their online content and navigate the complexities of digital marketing.In this episode, you will be able to:Mastering Best Practices for Social Media Content SharingSafeguarding Intellectual Property Rights in Digital MarketingUnderstanding the Legal Implications of Using AI-Created ContentHarnessing the Importance of Branding Photography for BusinessesImplementing Strategies for Protecting Online Content from TheftThe key moments in this episode are:00:00:00 - Introduction to Rocky Mountain Marketing 00:01:09 - Understanding Social Media Etiquette 00:02:56 - Brittany's Legal Expertise in Digital Marketing 00:08:01 - Protecting Your Intellectual Property 00:11:46 - Protecting Content from Theft 00:12:37 - Understanding Copyright and Intellectual Property 00:13:35 - Protecting Valuable Content 00:15:33 - Copyrighting Frameworks and Trademarks 00:17:19 - Lawfully Ever After Course 00:19:54 - Resharing Content and Music Copyright 00:24:20 - Copyright and Memes 00:27:12 - AI and Copyright 00:29:36 - AI-Generated Content and Commercial Use 00:31:13 - Importance of Branding Photography 00:33:40 - Conclusion and Call to Action Visit Brittany Ratelle’s social media pages:Website: https://brittanyratelle.com/Linkedin: https://www.linkedin.com/in/brittany-ratelle-a4563232/Instagram: https://www.instagram.com/brittanyratelle/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#contentcreation #legalguide #ip #digitalprint #contentcreators #coaches #smallbusinessowners #influencers #businesspodcast #careerpodcast #katiebrinkley #ai #copywright #trademark Hosted on Acast. See acast.com/privacy for more information.

Do you want to try podcasting?Get ready to embark on a journey to podcasting mastery with me, your host Katie Brinkley. In this week's episode of Rocky Mountain Marketing QuickCast, I'm thrilled to share with you the insider tips and strategies that have fueled my own podcasting journey and helped countless others succeed in the world of podcasting.Join me as we dive into "Podcast Mastery: Expert's Tips for Growth and Impact." Together, we'll explore the key ingredients for crafting compelling content, optimizing technical quality, and mastering the art of podcast marketing. Whether you're a seasoned podcaster looking to reignite your passion or a newcomer eager to make waves, this episode is packed with actionable advice to help you take your podcast to the next level.In this episode, you’ll learn:Consistency breeds success: Stick to a regular podcasting schedule to maintain audience engagement and momentum.Create compelling content: Ensure your podcast topics align with your brand and resonate with your audience to maximize listener interest.Invest in quality equipment: Prioritize good audio quality by using professional recording equipment and creating a quiet recording environment.Utilize strategic marketing: Implement creative promotional tactics to attract and retain listeners without overwhelming them with constant episode announcements.Ensure legal compliance: Obtain necessary permissions and licenses for all content to avoid potential legal issues.Seek professional feedback: Take advantage of podcast audits to identify areas for improvement and optimize your podcasting strategy for maximum impact.But wait, there's more! I'm excited to offer you a complimentary podcast audit, tailored to your unique needs and goals. With personalized insights and recommendations, this audit will be your roadmap to unlocking the full potential of your show and reaching new heights of engagement and influence.So grab your headphones, tune in, and let's embark on this podcasting adventure together. "Podcast Mastery: Expert's Tips for Growth and Impact" is your ticket to podcasting greatness. Let's dive in and make magic happen!Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#podcastforbusiness #leadgeneration #contentcreator #podcast #podcasting #smallbusinessowners #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Are you feeling overwhelmed with your organic social media strategy? Feeling like it's a lot of work and not sure where to start? I've got just the solution for you!In this week’s episode of Rocky Mountain Marketing, Dorien Morin van Dam and I dive deep into the world of organic social media strategy. We cover everything from creating a personalized approach that resonates with your audience to the importance of tracking metrics and insights. And the best part? We debunk the myth that organic social media doesn't work for lead generation. Dorien Morin van Dam is a certified social media marketing manager and agile marketer with over 13 years of experience in organic social media and content marketing. Her expertise in the latest techniques and best practices for organic social media strategies makes her a leading authority in the field. With a strong track record of helping businesses achieve improved user engagement and brand growth through organic social media, Dorien's insights offer practical and valuable guidance. Her extensive knowledge and experience position her as an ideal guest for today's discussion, providing small business owners with actionable strategies to enhance their organic social media presence.In this episode, you will be able to:Mastering Organic Social Media Strategy: Unlock the secrets to boosting engagement and growing your brand organically.Understanding the Impact of Ads vs Organic Reach: Learn how to maximize your reach without breaking the bank on ads.Creating Effective Social Media Content for Lead Generation: Discover the art of crafting content that converts followers into leads.Importance of Competitor Analysis in Social Media Marketing: Gain insights into how analyzing your competitors can supercharge your social media strategy.Repurposing Long-Form Content for Social Media: Uncover the power of repurposing your existing content to captivate your audience on social platforms.But isn't organic social media dead? Well, think again. Dorien and I share valuable insights, tips, and strategies that will empower you to harness the power of organic social media to grow your brand, engage your audience, and generate leads.Are you ready to take your organic social media strategy to the next level?Visit Dorien Morin van Dam’s social media pages:Website: https://www.moreinmedia.com/Linkedin: https://www.linkedin.com/in/moreinmedia/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#organicsocialmedia #paidads #organicposts #socialmediastrategy #leadgeneration #sales Hosted on Acast. See acast.com/privacy for more information.

Discover the unexpected connection between learning to drive a stick shift and overcoming the challenges of entrepreneurship. As a business owner, you've probably faced moments where you felt like stalling, struggling to find the right gear, and fearing that everyone was watching your every move. But what if I told you that the lessons from driving a manual car hold the key to navigating the uncertain terrain of entrepreneurship? Imagine the surprise of realizing that the jerky motions and clunky shifts you experienced while learning to drive a stick shift mirror the initial struggles of launching a business.In this episode, you will be able to:Mastering the Art of Driving a Stick Shift: Learn the essential skill that sets you apart and opens up new opportunities on the road.Overcoming Entrepreneurial Challenges: Discover how to navigate hurdles and turn them into stepping stones for your success.The Power of Support in Business: Uncover how a strong support system can be the game-changer in your entrepreneurial journey.Transitioning to Expert Status: Elevate your skills and knowledge to become an authority in your industry.Graceful Handling of Failure and Setbacks: Learn how to bounce back stronger and wiser from setbacks in business.The key moments in this episode are:00:00:02 - Challenges of Parenting a Competitive Soccer Player 00:01:32 - Learning to Drive a Stick Shift 00:03:41 - Overcoming Challenges and Frustrations 00:05:05 - The Power of Persistence and Support 00:08:04 - Embracing the Learning ProcessStay tuned to find out how the process of mastering a stick shift can help you embrace the learning curve of entrepreneurship and build a strong support system that propels you forward. It's time to uncover the unexpected parallels and gain insights that will drive your entrepreneurial journey forward.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#entrepreneurship #mindset #learningcurve #podcasting #businesspodcast #entrepreneurpodcast #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

How do you find those stories that connect deeply with your audience? This is the question that plagues many business leaders and content creators struggling to build authentic bonds through their storytelling. The unique "story catching" framework revealed here provides a roadmap. Discover the unexpected way to revolutionize your storytelling and business connections. Get ready to unlock the power of authentic storytelling in a world dominated by AI. Connect with Chad, the master story catcher, and learn how to captivate your audience and make your brand truly stand out. It's time to ditch the cookie-cutter approaches and tap into the human side of your business. Are you ready to catch your story and transform the way you engage with your audience? Stay tuned for a game-changing journey into the heart of storytelling.In this episode, you will be able to:Uncover the secrets of authentic storytelling and master the art of capturing compelling narratives.Learn how to craft powerful narratives that drive business strategy and captivate your audience.Discover the power of storytelling in building a strong and engaged community around your brand.Unlock the potential of utilizing stories to create a compelling and effective brand strategy.Transform your stories into tangible business growth and measurable success.The key moments in this episode are:00:00:01 - Introduction to Chad Illa-Peterson 00:02:00 - The Difference between Story Catching and Storytelling 00:08:58 - Chad's Journey to Story Catching 00:11:34 - Catching Stories in Daily Life 00:14:28 - The Importance of Writing Down Stories 00:14:47 - Importance of Writing Down Daily Experiences 00:17:59 - Catching Stories to Build Bridges 00:22:45 - Converting Stories for Business 00:25:58 - Connecting through Shared Experiences 00:28:58 - Human-to-Human Connection in the Digital Age 00:30:00 - The Importance of Storytelling in Business 00:30:41 - How to Work with Chad 00:31:00 - Personal Connection with Chad 00:31:21 - The Value of Capturing Stories 00:31:51 - Closing Remarks Visit Chad Illa-Peterson’s social media pages:Website: https://thestorycatcher.com/Linkedin: https://www.linkedin.com/in/chadillapetersen/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

This episode of QuickCast dives into the strategic use of Instagram Stories for social media engagement and audience growth. With over 500 million daily viewers, the speaker argues that ignoring Stories is a missed opportunity for brands and influencers alike. Emphasizing personal, candid content, the episode offers practical tips like the four-post strategy, leveraging features such as the add-your-sticker and live photos, and maintaining a balanced number of stories to avoid overwhelming followers. I share my personal story of skiing to illustrate how Stories can create a deeper, more personal connection with the audience. Instagram stories is really an amazing platform where you can connect to your ideal clients on a more personal level and engage in the DMs to foster community and potentially unlock business opportunities.00:00 Unlocking the Power of Instagram Stories00:40 The Magic of Instagram Stories: A Personal Touch04:56 Maximizing Your Instagram Stories: Tips and Tricks08:09 Exclusive Digital Marketing Summit Invitation08:46 Creative Strategies for Engaging Instagram Stories10:14 Building Community Through Instagram Stories11:54 Wrapping Up: The Impact of Instagram Stories on MarketingLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#instagramstories #instagramforbusiness #brandawareness #socialmediastrategy #contentcreation #denverbusiness #katiebrinkley #entrepreneurlife Hosted on Acast. See acast.com/privacy for more information.

Join me in this insightful episode of Rocky Mountain Marketing as I talk to Steve Stewart, a podcast editing entrepreneur, about the transformative power of Profit First in business finance management. Through a candid conversation, Steve shares his journey of implementing Profit First principles into his solo editing business, shedding light on how this methodology revolutionized his approach to budgeting, saving, and scaling his enterprise.Discover firsthand how Profit First transcends traditional accounting, offering entrepreneurs and solopreneurs alike a streamlined method for allocating funds, prioritizing profit, and achieving financial stability. Steve's practical insights and real-world examples illuminate the simplicity and effectiveness of the Profit First framework, empowering listeners to take control of their business finances with confidence and clarity.Whether you're a seasoned entrepreneur seeking to optimize cash flow or a budding business owner navigating financial challenges, this episode offers invaluable guidance on harnessing Profit First principles to propel your business towards success. Tune in now and embark on a journey towards financial empowerment and business mastery!Visit Steve Stewart’s social media pages:Website: https://stevestewart.me/Linkedin: https://www.linkedin.com/in/stevestewartme/Podcast Editor Academy: podcasteditoracademy.comNovo Bank: https://stevestewart.me/novoLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#businessfinance #accounting #bookkeeping #scaleyourbusiness #podcast #socialmediastrategy #contentcreation #businesspodcast Hosted on Acast. See acast.com/privacy for more information.

In the fast-paced world of social media, establishing credibility and trust is paramount for businesses and individuals alike. One of the most recognizable symbols of authenticity is the elusive blue checkmark, indicating verified status on platforms like Facebook and Instagram. But is it truly worth the investment?In this episode, you'll be able to learn:Importance and value of social media verificationPersonal experience of the host with verificationOverview of Meta's updated verification processBenefits of paid verification, including:Trust-building with followersProtection against impostersNew features for verified users:Quicker ad reviewsFaster customer support accessClickable links in reelsContent review for originalityDifferent verification colorsConsiderations for business owners regarding the cost and benefits of verificationSpeculation on the potential impact of enhanced features on user sign-upsDon't miss this insightful episode on the future of social media verification.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#bluecheckmark #meta #metaverification #digitalcreators Hosted on Acast. See acast.com/privacy for more information.

ARE YOU READY TO GROW YOUR AUDIENCE AND GET MORE CUSTOMERS USING PODCASTS AND SHOWS? https://www.growtheshowlive.com/katieIf you're feeling frustrated because your podcast isn't growing and you can't figure out why, then you are not alone! You might be putting in a lot of effort into promoting your show, but the audience just isn't growing as you hoped. It can be disheartening to see stagnant growth despite your best efforts. But what if I told you there's a different approach that could turn things around? Let's dive into some game-changing strategies to unlock the growth potential of your podcast and take it to new heights.My special guest is Kevin Chemidlin. Kevin is the host of "Grow the Show" podcast. He brings a wealth of experience and expertise in podcast growth and monetization. His journey from a side hustle podcaster to a full-time creator demonstrates his in-depth knowledge of the strategies essential for successful podcasting. With a background in software and a strong entrepreneurial drive, Kevin has effectively leveraged social media, transitioned from a traditional job to full-time podcasting, and emphasized the importance of a clear podcast premise for achieving remarkable success. Through his "Grow the Show" Podcast and engaging podcast content, Kevin continues to offer invaluable insights and practical guidance, empowering aspiring podcasters to enhance audience engagement and successfully monetize their podcasts.In this episode, you will be able to:Implementing Growth Strategies for Podcast ListenershipMaximizing Podcast Monetization through Audience EngagementCrafting a Clear Podcast Premise for SuccessAmplifying Podcast Reach with Social MediaNavigating the Transition to Full-Time PodcastingThe key moments in this episode are:00:00:00 - Introduction to Podcasting Revolution00:02:43 - Kevin's Journey from Side Hustle to Full-Time Podcaster00:09:31 - Learning to Grow and Monetize the Show00:10:02 - Key Strategies for Growing a Podcast00:12:08 - The Value of Podcast Downloads vs. Social Media Views00:13:15 - Engaging with Online Communities00:14:48 - Utilizing Social Media for Podcast Promotion00:16:23 - The Four Step Podcast Success Ladder00:17:48 - Understanding Growth Problems in Podcasting00:24:15 - Level one: Clear Unique Premise00:26:56 - Level two: Retention Over Growth00:29:51 - Consistency and Strategy00:30:37 - Growth Strategies00:34:50 - Podcast Guesting Strategy00:35:44 - Importance of Starting Small00:37:12 - Monetization Strategy00:39:50 - Importance of Audience Engagement00:42:46 - Strategy for Successful Podcasting Visit Kevin Chemidlin’s social media pages:Website: https://growtheshow.com/Linkedin: https://www.linkedin.com/in/kevinchemidlin/Instagram: https://www.instagram.com/kevinchemidlinFacebook Group: https://www.facebook.com/groups/growtheshowLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#podcastcoach #podcaststrategy #growtheshow #monetization Hosted on Acast. See acast.com/privacy for more information.

If you're feeling overwhelmed by the pressure to constantly create engaging content, struggling to maintain consistency, and finding it hard to engage with your audience on social media, then you are not alone! The constant need to measure worth by likes, views, and engagement can lead to burnout, making it challenging to stay motivated and creative. Even Julia Roberts faces the same struggle with social media and content creation burnout, proving that it's a widespread issue among business owners and entrepreneurs.In this episode, you will be able to:1. Overcoming content creation burnout: Discover effective strategies to reignite your creativity and maintain a consistent flow of engaging content.2. Mastering social media consistency: Uncover the secrets to staying visible and relevant on social platforms, leading to increased engagement and brand awareness.3. Maximizing content schedulers: Learn how to streamline your content creation process and effortlessly schedule posts for maximum impact.4. Engaging with ideal clients: Unlock the key to connecting with your target audience on social media, fostering meaningful interactions and building a loyal community.5. Repurposing long form content: Explore innovative methods to transform your in-depth content into captivating social media posts, amplifying your reach and impact.The key moments in this episode are:00:00:09 - The Silent Struggle of Business Owners 00:02:12 - Content Creation Burnout Statistics 00:05:37 - Impact of Negative Comments 00:10:06 - Overcoming Content Burnout 00:12:56 - Consistency for Community Building With the right strategy, you can manage the ups and downs of content creation so you don't burn out, but also don't disappear from your audience's radar. What techniques do you use to sustain consistency while giving yourself needed breaks?Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Discover the surprising impact of the TikTok ban on businesses and content creators. Uncover the unexpected legal challenges and the potential need for backup digital marketing strategies. What could this mean for your business and its digital presence? Stay tuned to find out the intriguing twist that could change the game for small business owners in digital marketing.In this episode, you will be able to:Discover the untapped potential of alternative platforms for content creation and marketing success.Explore the legal implications and potential challenges of banning social media apps to safeguard your digital marketing strategies.Enhance your digital security measures while navigating the free market considerations for a well-rounded approach to protecting your business.Learn the impact of the TikTok ban on businesses and unlock backup digital marketing strategies for a diversified approach to staying ahead.The key moments in this episode are:00:00:00 - TikTok Ban in the US 00:02:23 - Government's Push for Ban 00:04:01 - Privacy Concerns and Espionage 00:07:46 - Impact on Businesses and Content Creators 00:13:48 - Future Precedents and Backup Plans Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Uncover the surprising secret to business growth that's been hiding in plain sight all along. Discover how a friendly robot can transform the way you make decisions and skyrocket your business success. Join us as we delve into the unexpected power of AI with a seasoned expert who's breaking new ground in entrepreneurship.My special guest is Dawn Andrews. Dawn Andrews, CEO of Free Range Thinking, is a celebrated business strategist and leadership coach with a knack for propelling clients to global acclaim through her expertise in strategy, communication, and leadership. Her unique background as a trained performer and growing up in an entrepreneurial family has shaped her innovative approach to leveraging AI for scalable business growth. Dawn's passion for female empowerment and her role as the host of the Good Woman podcast, along with founding FMXLA, the female leadership accelerator, showcases her commitment to fostering diverse leadership. With her extensive experience and creative perspective, Dawn brings a refreshing and insightful take on utilizing AI as a clever business partner, making her a valuable addition to today's discussion on maximizing AI for business growth.In this episode, you will be able to:1. Unlock the Power of AI Integration in Digital Marketing: Discover how to revolutionize your marketing efforts with AI technology, driving better results and reaching your target audience more effectively.2. Scale Your Business with AI: Learn actionable strategies to leverage AI for scaling your business, enabling you to expand your operations, reach new markets, and boost profitability.3. Craft Job Descriptions Using AI: Master the art of crafting job descriptions with AI, ensuring you attract top talent and streamline your hiring process for maximum efficiency.4. Boost Your Business Strategy Framework with AI: Uncover the secrets to enhancing your business strategy framework with AI, empowering you to make data-driven decisions and stay ahead of the competition.5. Reduce Decision Fatigue for Entrepreneurs: Explore ways to reduce decision fatigue using AI, freeing up mental bandwidth, and allowing you to focus on what truly drives your business forward.Ready to embrace the future of business in ways you never imagined? Stay tuned and prepare to be amazed.Visit Dawn Andrew’s social media pages:Website: https://www.freerangethinking.com/Linkedin: https://www.linkedin.com/in/freerangethinking/Instagram: https://www.instagram.com/freerangethinking/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#ai #denverbusiness #contentcreation #businessgrowth #entrepreneurlife Hosted on Acast. See acast.com/privacy for more information.

Feeling safe and secure in the digital world, thinking you've got it all figured out? Well, what if I told you that the recent social media outage wasn't just a little hiccup, but a wake-up call?Imagine your entire online presence vanishing in an instant, leaving you scrambling to communicate with your audience. What if I shared a simple but powerful solution that could give you peace of mind and continuity? It's time to explore alternative communication channels that will keep you connected, no matter what happens in the digital realm.Ready to take control and ensure that your business doesn't come to a standstill during the next unexpected outage?00:00:14 - The Social Media Outage PanicThe episode starts with the panic caused by the recent outage of Facebook, Instagram, WhatsApp, and Facebook messenger. The host discusses the importance of having a backup plan for such situations.00:02:00 - Building on Rented LandThe host emphasizes the risk of relying solely on social media platforms for business growth. She encourages diversifying outreach efforts through email lists, podcasts, and other means.00:05:12 - Checking Platform Status and Community BuildingThe episode highlights the importance of staying informed about platform disruptions through metastatus.com. The host also stresses the need to build communities off social media platforms to maintain connections with the audience during outages.00:07:29 - Utilizing Email Newsletters and Other PlatformsThe host discusses the value of email newsletters as a reliable means of communication during social media outages. She also mentions the benefits of utilizing personal websites, podcasts, and in-person engagements for community building.00:11:10 - Balancing Social Media and Email MarketingThe episode concludes with a reminder of the importance of social media in digital marketing. However, it emphasizes the need to convert social media followers into email subscribers for more reliable communication and outreach.Let's dive in and discover how you can proactively establish alternative communication channels that will keep your audience engaged and your business thriving, even when the social media giants falter. Are you ready to future-proof your online presence? Stay tuned for the game-changing strategy that will transform the way you connect with your audience.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#socialmedianews #facebookdown #metadown #issue #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, host Katie Brinkley talks with Vinnie Potestivo, an Emmy award-winning media advisor and LinkedIn Top Voice, about the transformative power of digital marketing in building personal and business brands. They explore the significance of LinkedIn as a platform for professional growth and the unique strategies Vinnie employs to enhance online visibility and influence. Vinnie shares insights on leveraging search engine marketing, the importance of podcasting, and the innovative use of IMDb for solopreneurs. The conversation delves into the importance of being verified on LinkedIn, the impact of data points in enhancing discoverability, and the creative approaches to networking and branding in the digital space. This episode provides valuable tips for business owners and entrepreneurs looking to leverage digital marketing to craft their legacy and elevate their influence in their industry.00:00 Introduction to Rocky Mountain Marketing00:50 Meet Today's Guest: LinkedIn Top Voice01:55 The Power of LinkedIn and Digital Marketing05:45 The Impact of Podcasting and Personal Branding06:30 Leveraging IMDb for Business Growth09:42 The Concept of Search Engine Marketing18:11 The Importance of Verification on LinkedIn24:40 The Power of Phone Calls and Networking29:42 Connecting with Vinnie and Wrapping Up30:58 Closing Remarks and Call to Action"Visit Vinnie Potestivo’s social media pages:Linkedin: https://www.linkedin.com/in/vinniepotestivo/I Have a Podcast: https://vpetalent.com/i-have-a-podcast/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Today, we're diving into the latest buzz from Social Media Marketing World 2024, where AI took center stage and experts shared their top tips for navigating the digital landscape.Join me as we unpack the insights and strategies straight from the event floor. From leveraging AI to elevate your content quality to crafting a winning growth plan for your business or podcast, we've got you covered.Discover how AI is reshaping the marketing game and learn actionable techniques to stay ahead of the curve. Whether you're a small business owner, podcaster, or expert service provider, this episode is packed with practical advice to help you thrive in 2024 and beyond.In this episode, you’ll learn more about:1. Experts’ insights on leveraging AI to enhance content quality and craft strategic growth plans.2. How AI is reshaping the marketing industry, offering new opportunities for small businesses, podcasters, and expert service providers.3. Different practical tips and techniques were shared to help listeners thrive in the evolving digital landscape of 2024.4. The importance of staying informed and adaptable in the face of technological advancements.5. The possibilities AI brings to their marketing efforts and embrace change to stay ahead in the digital game.So cozy up, and let's explore the exciting possibilities AI brings to our digital journey. Get ready to level up your marketing game and make waves in the ever-changing digital landscape!Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#smmw24 #digitalmarketing #ai #2024 #businesstips #contentcreators Hosted on Acast. See acast.com/privacy for more information.

Discover the shocking truth behind Google's algorithm changes that could be costing your business its online visibility. With insights from a 27-year digital marketing veteran, Rich Brooks, and 30 industry experts, this virtual event promises game-changing strategies for entrepreneurs. Are you ready to uncover the one thing that could transform your business's trajectory? Don't miss out on this eye-opening summit. Sign up now and prepare to revolutionize your online presence.In this episode, you will be able to:Mastering Digital Marketing Strategies for SEO Success: Uncover the key tactics to boost your online visibility and drive more organic traffic to your business.Unlocking Insights from the Agents of Change Conference: Gain exclusive access to game-changing strategies and industry secrets from top marketing experts.Embracing Continuous Learning in Marketing: Elevate your skills and stay ahead in the ever-evolving digital landscape with the power of ongoing education.Adapting to Evolving Digital Platforms: Stay ahead of the curve by discovering effective ways to navigate and thrive on the latest digital platforms and trends.Networking with Industry Experts for Growth: Learn the art of building valuable connections and leveraging industry relationships for accelerated business growth.Timestamped summary of this episode:00:00:01 - Introduction to Agents of Change Conference00:02:48 - Transition to Virtual Summit00:06:51 - Evolution of Agents of Change00:11:26 - Details of Virtual Event00:13:37 - Conference Day Themes00:14:05 - Understanding the Online Business Pathway00:15:21 - Local Search Strategies00:16:37 - SEO Strategies and Content Creation00:18:30 - Diverse Marketing Strategies00:20:34 - Adapting to Changes and Analytics00:27:29 - Importance of VIP upgrade00:28:01 - Event experience and value00:28:49 - Impact of the event00:29:40 - Event registration and gratitude00:30:44 - Future event and conclusionVisit Rich Brook’s social media pages:Linkedin: https://www.linkedin.com/in/therichbrooksFlyte New Media: https://www.takeflyte.com/The Agents Of Change: https://www.theagentsofchange.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#theagentsofchange #virtualsummit #community #digitalmarketingstrategies #richbrooks Hosted on Acast. See acast.com/privacy for more information.

Feeling like your business content is falling flat? Have you been told to just focus on showcasing the highlights and success stories, only to find that it's not resonating with your audience? The struggle to connect authentically and tell your real business story can be frustrating. You're not alone in this. Let's break free from the ineffective advice and embrace the power of genuine storytelling to forge meaningful connections with your audience.In this episode, you will be able to:Embrace authenticity and storytelling to captivate your audience and stand out in the market.Discover the power of storytelling in forging deep connections with your audience and driving business growth.Share the challenges of your journey to inspire and resonate with your audience on a deeper level.Harness the role of AI in social media to enhance your brand's storytelling and audience engagement.Uncover and share your brand stories to create an emotional connection with your audience and build brand loyalty.I encourage all of you to show up authentically online, find your brand story, be willing to share your stories and show up authentically this year and you will create a community of brand advocates and your biggest brand and followers.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

He lost 126,000 Youtube subscribers overnight and here's what he learned.Be ready to discover the unexpected truth about growing YouTube for your business. This devastating loss led to a huge and powerful comeback.In this week’s episode, our guest is JP Hightek. He is a renowned content creator and YouTube growth strategist. He brings wealth of experience in live streaming and video content to the table. His journey of overcoming the loss of his YouTube channel and achieving remarkable success serves as an inspiring testament to the resilience and adaptability required in the digital realm. With an Amazon best-seller, "The Live Stream Blueprint," under his belt, JP's insights into the intricacies of YouTube and the importance of optimizing video descriptions with SEO terms are invaluable to content creators aiming to boost their visibility and engagement on the platform. Through his practical expertise and engaging storytelling, JP equips fellow creators with the tools and knowledge needed to thrive in the ever-evolving landscape of YouTube and harness its potential for business growth.The key moments in this episode are:00:00:41 - The Devastating Loss00:09:45 - YouTube as a Search Engine00:11:36 - Optimizing YouTube Channel Description00:13:53 - Leveraging Video for Organic Leads00:15:02 - Importance of Video in Connecting with Audience00:16:20 - Importance of YouTube Description00:18:43 - Importance of Channel and Product Names00:20:59 - Utilizing URLs and Descriptions for SEO00:23:19 - Crafting Engaging and SEO-Optimized Titles00:29:19 - The Importance of a Dynamic Website00:30:06 - Leveraging Video and Automation00:31:21 - Streamlining Booking Processes00:32:27 - Where to Find JP's Book and YouTube Channel00:33:56 - Connecting and Growing TogetherGet ready to be amazed by insider secrets that will transform your YouTube channel. Stay tuned for the surprising twist that changed everything.Visit JP Hightek's social media pages:Website: https://www.jphightek.com/LinkedIn: https://www.linkedin.com/in/jphightek/Amazon: https://www.amazon.com/stores/author/B0CKXZDXSDYoutube: https://www.youtube.com/@JPHightekPodcast: https://getradicalwithyourbusiness.buzzsprout.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#youtubeseo #businessgrowth #growyourchannel #jphightek #katiebrinkley #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Surprising Instagram Changes: The Head of Instagram Reveals Unexpected Posting Advice. You won't believe what the head of Instagram just disclosed about how often you should be posting on the platform. It's not what you might expect, and it could completely change your Instagram strategy. Find out the unexpected insights that are shaking up the way businesses approach their content on Instagram. Are you ready to adapt to the latest shift and make the most out of your Instagram presence? Stay tuned to uncover the surprising new approach to posting on Instagram and how it could revolutionize your social media game.In this episode, you will be able to:Mastering Instagram's shift towards video content will elevate your engagement game.Avoid glitches with Instagram hashtags and maximize your post reach.Utilize the Instagram poll feature to boost audience interaction and feedback.Enhance your Instagram strategy with the recommended posting frequency.Learn the importance of utilizing Instagram stories effectively for increased visibility.The key moments in this episode are:00:00:07 - Instagram Identity Crisis 00:02:54 - Hashtag Glitch and New Features 00:06:23 - Posting Frequency Advice from Adam Asari 00:07:52 - Embracing Post Less BandwagonLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#instagramupdate #mosseri #besttimestopost #businesstips #socialmediastrategy #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Are you ready for a riveting conversation about taxes? I bet you didn't expect to find excitement in the world of bookkeeping and tax compliance. Heather Zeitzwolfe, with her vibrant personality and unconventional approach, is here to make tax talk not only bearable but fun. She's the go-to expert for business owners looking to revolutionize their financial organization and tax preparedness. But here's the unexpected part – she's not your stereotypical introverted, buttoned-down accountant. With her creative background in fashion and a love for spreadsheets, Heather brings a refreshing and entertaining twist to the world of taxes. Now, if you're ready to turn tax insights into action and shape your financial legacy, Heather is the person you need to know. Stay tuned as we uncover the unexpected joy of tax compliance with Heather Zeitzwolfe.In this episode, you will be able to:1. Master Tax Compliance: Learn the essential steps to keep your business tax-compliant and avoid costly penalties.2. Organize Finances Effectively: Discover the importance of record-keeping practices for maintaining financial clarity and making informed business decisions.3. Find the Right Financial Partner: Uncover the key factors to consider when hiring the perfect bookkeeper or accountant for your business needs.4. Maximize Deductions: Understand the difference between draws and expenses as a solopreneur to optimize tax benefits and minimize liabilities.5. Optimize Financial Management: Explore the best software solutions for efficient financial organization and streamlined business operations.Get Ready For Taxes Workbook https://getradicalprofitgrowthaccelerator.com/tax-toolsVisit Heather Zeitzwolfe's social media pages:Website: https://getradicalprofitgrowthaccelerator.com/Instagram: https://getradicalprofitgrowthaccelerator.com/LinkedIn: https://www.linkedin.com/in/heatherzeitzwolfePodcast: https://getradicalwithyourbusiness.buzzsprout.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#taxtips #smallbusinesstaxes #denverbusiness #taxseason Hosted on Acast. See acast.com/privacy for more information.

Discover how Facebook's new link history feature is not just about helping you track your online footprint, but also about the battle for your digital privacy. But there's a surprising twist that will make you see this feature in a whole new light. Find out why this update is more than just a convenience for users and what it means for the future of online privacy. Stay tuned for the unexpected truth about Facebook's link history feature that will change the way you view your digital interactions.In this episode, you will be able to:Enhance your digital privacy with better control over settings.Discover the power of managing your digital privacy settings.Take charge of your online privacy with effective control over your digital footprint.Learn how to balance targeted ads and user privacy for a more personalized yet secure online experience.Uncover the significance of Apple's privacy measures and how they impact your online privacy.The key moments in this episode are:00:00:05 - The Importance of Link History Feature on Facebook 00:03:11 - Privacy Concerns and User Opt-Out 00:05:30 - Meta's Response to Apple's Privacy Feature 00:07:31 - Balancing Personalization and Privacy 00:10:50 - The Complex Interplay of User Experience and Privacy Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#facebookupdate #privacy #linkhistory #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

In this episode of Rocky Mountain Marketing, we are joined by Christine Gritmon, a personal brand expert and host of the podcast 'Let's Talk About Brand'. Christine shares her insights on developing an individual's personal brand alongside a company's brand, discussing how both can coexist to serve strategic business goals. Christine emphasizes the importance of being passionate about your platform of choice, reflecting on her own social media preferences. She also explains how to leverage employees' personal brands, stressing the fact that personal brand growth can benefit the organization as a whole.00:00 Introduction to the Episode00:40 Meet the Guest: Christine Gritmon00:57 The Importance of Personal Branding01:26 Christine's Journey and Achievements04:22 Christine's Experience as a Journalist05:36 Transitioning from Journalism to Social Media06:21 The Power of Personal Branding in Corporate08:14 The Impact of Personal Branding on Career Progression08:38 The Role of Personal Branding in Business Growth09:20 The Power of Storytelling in Personal Branding12:00 The Importance of Authenticity in Personal Branding17:23 The Impact of Personal Branding on Employee Retention21:33 How to Start Building Your Personal Brand28:52 Conclusion and Contact InformationGet ready for a deep dive into the significance of personal brands and their impact on awareness, online marketing, and podcasting.Visit Christine Gritmon's social media pages:Website: https://www.gritmon.com/Instagram: https://www.instagram.com/cgritmon/LinkedIn: https://www.linkedin.com/in/christinegritmon/Podcast: https://www.gritmon.com/ltabLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#personalbranding #socialmediastrategy #entrepreneurlife #businesstips #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

In this week’s Quickcast episode, I’m taking you for a ride into the AI revolution. It’s no longer a secret, AI is here and if you’re still not using it for you business, you’re missing out on a LOT of opportunity. Over 60 percent of savvy marketers are embracing AI to turn their social media game from meh to marvelous.I’ve gone over Chat GPT, the ultimate podcast wingman crafting seamless outlines. I also dive into the 2023 AI wave—more tools, more magic. ButI isn't just a tool; it's a business bestie. Capsho, Riverside, Stampede Social, Descript —these are my toolkit secrets that helped me ace every single episode of Rocky Mountain Marketing.AI is your sidekick, not your replacement. Grab your coffee, hit play, and let me unravel the AI magic for a turbocharged marketing game this 2024.Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#aitools #contentcreation #podcasting #denverbusiness #digitalmarketing  Hosted on Acast. See acast.com/privacy for more information.

Struggling with improving sales strategies for your small business? Join me and sales expert, Aleasha Bahr, as we discuss the pitfalls of generic email proposals, the importance of understanding client budgets and timelines, and the need for transparent communication. But what happens when a crucial piece of information is left unanswered? Tune in to find out.In this episode, you will be able to:Master the Art of Improving Sales Conversations - Elevate your sales game with powerful conversation techniques.Find Your Perfect Fit with a Streamlined Prequalification Process - Streamline your search for the ideal clients with a targeted prequalification method.Harness the Power of Social Media for Sales Success - Uncover the untapped potential of social media in boosting your sales.Embrace Authenticity and Resilience in Sales - Cultivate authenticity and resilience to supercharge your sales approach.Ace Your Sales Calls and Communication - Transform your sales calls and communication for maximum impact.The key moments in this episode are:00:00:00 - Introduction to Rocky Mountain Marketing 00:01:15 - Overcoming Sales Challenges 00:04:58 - Pre-Qualifying Sales Calls 00:08:59 - Different Approaches to Selling 00:13:32 - Detaching from the Sale 00:14:13 - Effective Outreach Strategies 00:16:02 - Content Creation and Rap Parody 00:19:39 - Introverts in Sales 00:23:20 - Length of Sales Calls 00:27:57 - Discussing Budget in Sales Calls 00:29:22 - Importance of Transparent Approach in Sales 00:30:52 - Understanding Budget and Timeframe 00:31:41 - Effective Follow-Up Strategy 00:32:34 - Connecting with Alicia's Resources 00:34:00 - Call to Action and Connect with KatieLike the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Aleasha Bahr's social media pages:Website: https://aleashabahr.com/Instagram: https://www.instagram.com/aleashabahr/Facebook: https://www.facebook.com/aleashabahr/LinkedIn: https://www.linkedin.com/in/aleashabahrLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#sales #smallbusiness #businessstrategy #salesstrategy Hosted on Acast. See acast.com/privacy for more information.

Are You About to Lose Your Email Subscribers? Not if you listen to this week’s Quickcast! Major email changes are looming, and if you're not prepared, you might be waving goodbye to your subscribers. In this eye-opening episode, I uncover the unsettling truth about the impending email evolution set to rock your digital world this February.Is your free Gmail account on the chopping block? Discover why Google and Yahoo are about to hit the reset button on how you've been sending emails. It's not just about compliance; it's a battle for engagement and delivery. But fear not! Join me as we navigate the chaos, decode the technical jargon, and unveil the strategies to not only survive but thrive in the era of email uncertainty. It's time to face the apocalypse head-on and come out on top. Ready for the storm? Hit play now and fortify your inbox strategy!Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

If you're feeling overwhelmed and frustrated by the lack of business growth, then you are not alone! You may already be working long hours, pouring money into marketing efforts, and attending countless networking events, only to see minimal results. Instead of seeing your business thrive, you may be experiencing burnout and feeling like you're spinning your wheels. It's time to shift your approach and focus on strategies that will bring lasting growth and fulfillment.In this episode, you will be able to:Mastering business strategy and mindset for growth.Choosing the right social media platforms for success.Streamlining your business for sustainable growth.Harnessing the power of email marketing for your business.Integrating health into your business for overall success.The key moments in this episode are:00:00:00 - Introduction and Guest Introduction 00:01:40 - Normalizing Failure and Creating an Aligned Strategy 00:04:41 - Comparison and Misinformation in Business 00:08:09 - Building a Life-First Business 00:13:12 - Building a Community and Social Media Strategy 00:13:49 - Evaluating Content Platforms 00:14:19 - Simplifying Business Strategies 00:15:24 - Simplicity and Scaling 00:18:42 - Importance of Email Marketing 00:21:22 - Data-Driven Decision Making 00:27:27 - Setting Yourself Up for Success in 2024 00:28:13 - The Impact of Health on Success 00:29:43 - The Importance of Inner Work 00:31:07 - Evaluating Relationships and Wealth 00:35:02 - Prioritizing Self-Compassion and Well-beingHow do you manage to balance your business decisions with your health, relationships, and wealth? I'd love to hear your insights on this! Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Angela Henderson's social media pages:Website: https://www.angelahenderson.com.au/Instagram: https://www.instagram.com/angelahendersonconsulting/Facebook: https://www.facebook.com/anghen14LinkedIn: https://www.linkedin.com/in/angela-henderson-378aab106/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#intention #businessstrategy #holisticsuccess #businesscoach #mentor #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Do you want to increase your reach and interaction on LinkedIn? I'll be revealing the key to enhancing your visibility and engagement on the platform. By utilizing the evolving role of hashtags, you can achieve greater exposure and interaction with your content. In this episode, you will be able to:Uncover the evolving role of hashtags on LinkedIn and how it can transform your content strategy.Explore the impact of recent LinkedIn algorithm changes on the effectiveness of hashtags.Learn how to maximize the impact of hashtags on LinkedIn to boost your content visibility and engagement.Discover the art of selective and strategic hashtag usage to elevate your content reach on LinkedIn.Understand the crucial importance of relevance and context in hashtag usage for optimal content performance on LinkedIn.The key moments in this episode are:00:00:09 - The Evolution of Hashtags on LinkedIn 00:03:15 - The Impact of Algorithm Changes 00:06:34 - LinkedIn's Current Stance on Hashtags 00:09:27 - Shifting Focus for Professional Growth Learn the surprising shifts in LinkedIn's hashtag strategy and what it means for your business. Dive into the world of LinkedIn with me and discover the latest insights. Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#linkedinstrategy #hashtags #socialmediastrategy #denverbusiness Hosted on Acast. See acast.com/privacy for more information.

Secrets to Scripting Binge-Worthy Short Form Videos with Wave WyldAre you ready to harness the power of storytelling to captivate your audience and grow your brand? Join me and Wave Wyld as we delve into the world of short form videos and share expert insights on crafting authentic and engaging content. But just when I thought I had it all figured out, a shocking revelation left me questioning everything.In this episode, you will be able to:Master short form video marketing to captivate audiences.Uncover TikTok trends and strategies for viral content.Harness the power of storytelling to create impactful videos.Engage your audience authentically through compelling narratives.Cultivate the importance of human connection in video marketing.The key moments in this episode are:00:00:00 - Introduction to Short Form Video Marketing 00:02:29 - Becoming the Queen of TikTok Trends 00:06:05 - Crafting Effective Short Form Video Messages 00:09:18 - Scripting and the Art of Hooks 00:12:39 - Choosing the Right Video Format 00:15:01 - Importance of Eye Movement and Scripting 00:16:30 - Effective Scripting for Longer Videos 00:18:47 - The Power of Storytelling 00:22:20 - Finding Personal Stories for Content 00:27:03 - Using AI as an Assistant 00:30:03 - Importance of Short Form Video in 2024 00:30:38 - Importance of Storytelling on TikTok 00:31:26 - Mastering Storytelling for Business 00:32:30 - TikTok as a Storytelling Platform 00:33:50 - Conclusion and Future CollaborationWhat's your strategy for weaving storytelling into your content this year? I'm all ears for your insights!Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Wave's website: https://www.wavewyld.com/TikTok: https://www.tiktok.com/@wavewyldInstagram: https://www.instagram.com/wavewyld/LinkedIn: https://www.linkedin.com/in/wavewyld/Facebook: https://www.facebook.com/wave.wyldLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Ever found yourself sharing content without giving credit where it's due? In my latest episode of Rocky Mountain Marketing, I dig into the ethical considerations of copying and creativity stealing on social media. In the world of social media, creativity is a prized possession. But what happens when that creativity is snatched away without warning? The unexpected twist in this story will leave you reeling with surprise and frustration, as one content creator's personal experience unfolds. Keep reading to discover how this shocking encounter sheds light on a prevalent issue in the digital realm.In this episode, you will be able to:1. Discover how to infuse originality into your social media content creation to stand out from the crowd.2. Learn the ethical importance of giving credit and acknowledging sources in your social media posts.3. Uncover the difference between acceptable inspiration and unethical content stealing in the world of social media.4. Find out the impact of using images without proper attribution and how it affects your online reputation.5. Explore effective strategies for building a supportive and engaged community on social media.The key moments in this episode are:00:00:04 - The Issue of Plagiarism on Social Media 00:01:50 - Ethical Content Creation and Inspiration 00:03:35 - Case Study: The Stanley Mug Post 00:05:31 - The Importance of Originality 00:08:40 - Being Intentional with Social Media Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#copyrightinfringement #contentcreator #intellectualproperty #businessstrategy #ethics Hosted on Acast. See acast.com/privacy for more information.

Ever worry that your brand's content is a sitting duck for legal headaches on social media? Brace yourself because, in this episode, I spoke with Taylor Williams about the harsh realities and pitfalls that you should know about the dangers of copyright infringement in social media. In this episode, you will be able to:Protect your brand's content on social media with legal safeguards.Understand the truth about fair use and copyright misconceptions.Learn how to monitor and prevent copyright infringement on social media.Explore the legal responsibility when outsourcing social media management.Gain insight into legal considerations for content creation and influencers.Don't wait for a legal storm to hit; we've got the insider tips on how to fortify your intellectual property. Protecting your brand's intellectual property is crucial for maintaining its value and reputation in the digital space.Tune in if you're ready to turn those worries into winning strategies! Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Taylor William's social media pages:Website: https://denvertrademarklaw.com/Instagram: https://www.instagram.com/denvertrademarklaw/LinkedIn: https://www.linkedin.com/in/taylorwilliamsdenver/The C-Suite: https://csuitecontracts.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#copyright #trademark #smallbusiness #entrepreneurlife #denver Hosted on Acast. See acast.com/privacy for more information.

Have you ever felt like social media is more confusing than ever? Well, you're not alone. In this week's episode of Rocky Mountain Marketing, I cover some of the best practices for social media content creation in 2024. From captivating visuals to engaging captions, I share insights that are vital for any business or brand looking to succeed on social media this year.As we step into 2024, it's the perfect time to conduct a quick audit of your social media profiles. A strong first impression is key, and ensuring that your profiles are updated, optimized, and consistent can make a significant difference in your online presence.The key moments in this episode are:00:00:00 - Introduction to Digital Marketing 00:01:05 - Social Media Trends for 2024 00:02:45 - Do's and Don'ts of Social Media Content Creation 00:06:12 - Maximizing Hashtag Usage 00:07:42 - Profile Optimization for 2024 If you're ready to shape your social media strategy for 2024 and beyond, don't miss this episode. Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#socialmediaaudit #2024 #contentcreation #entrepreneurlife Hosted on Acast. See acast.com/privacy for more information.

Do you want to enhance your business's credibility and reach? Valerie and I will reveal the solution to achieving increased authority and expanded influence. Writing a book for your business can establish you as an expert in your field, leading to heightened credibility and a wider audience reach. By sharing your knowledge and expertise through a book, you can position your business as a leader in the industry, attracting more opportunities and clients.In this episode, you will be able to:1. Master the art of writing and publishing a book to share your expertise with the world.2. Strategize your book launch to make a lasting impact and maximize your reach.3. Explore the pros and cons of traditional publishing versus self-publishing to make the best choice for your book.4. Cultivate a loyal platform and audience to connect with like-minded individuals and share valuable insights.5. Harness the power of your message and expertise to establish authority and make a meaningful impact.The key moments in this episode are:00:00:00 - Meeting Valerie Before the Pandemic 00:03:09 - Falling Into Business Ownership 00:07:39 - The Decision to Write a Book 00:12:16 - Importance of Having a Book 00:15:08 - The Importance of Being a Bestseller 00:17:46 - The Biggest Mistake in Book Launch 00:21:56 - Leveraging Book Launch Teams 00:25:08 - Embracing the Book Writing Process 00:28:46 - Getting Started with Book Coaching 00:30:26 - The Process of Writing a Book 00:30:47 - Gratitude and Insight 00:30:55 - Closing Words Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Valerie Morris' social media pages:Website: https://www.tinterocreative.com/Facebook: https://www.facebook.com/TinteroCreative/LinkedIn: https://www.linkedin.com/in/valerielmorrisLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Join me as I look back on the highlights of my podcast, Rocky Mountain Marketing, this 2023. These top five most-loved episodes of 2023 are waves of digital news and updates each revealing a pivotal moment that marked the social media marketing scene.In this episode, you will be able to:1. Uncover your achievements and highlights for business growth.2. Boost social media presence for increased brand visibility.3. Master Instagram SEO to attract more followers and engagement.4. Differentiate between Facebook Business and Personal Pages for effective marketing.5. Reap the benefits of social media audits for improved strategy.The key moments in this episode are:00:00:00 - Introduction to Rocky Mountain Marketing 00:02:47 - Maximizing Social Media Presence 00:05:08 - Leveling Up Instagram SEO 00:06:57 - Facebook Business Pages vs. Personal Pages 00:08:02 - Getting Meta-VerifiedLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

Do you want to streamline your editing process and maximize the reuse of your content? Jeff Sieh will reveal the key to achieving increased editing efficiency and content repurposing. Learn how to boost your editing productivity and make the most out of your content with his expert advice. Discover the solution to optimizing your content creation workflow and achieving better content utilization.In this episode, you will be able to:1. Learn efficient content repurposing techniques for wider audience reach.2. Understand how AI is revolutionizing content creation for creators.3. Discover the impact of AI tools on streamlining video editing processes.4. Uncover the benefits of using Descript for creating engaging content.5. Explore how AI tools can enhance productivity and creativity in content creation.The key moments in this episode are:00:00:00 - Importance of Repurposing Content 00:01:04 - Impact of AI on Content Creation 00:04:49 - Podcasting and Live Video in the Age of AI 00:09:43 - Embracing AI as a Tool 00:12:35 - Navigating Authenticity in Social Media 00:13:32 - Evolution of Video Editing 00:15:06 - AI Tools in Descript 00:16:48 - Workflow with Ecamm and Descript 00:20:36 - The Power of AI in Content Creation 00:25:59 - AI as a Creative Brainstorming Tool 00:27:12 - Importance of Descript for Content Creation 00:28:10 - Making Descript Easy to Use 00:29:28 - Overcoming Editing Challenges with Descript 00:30:40 - Accessing Jeff's Descript Course 00:32:25 - Conclusion and Recommendations Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Jeff Sieh's social media pages:Website: https://jeffsieh.com/LinkedIn: https://www.linkedin.com/in/jeffsieh/Instagram: : https://www.instagram.com/jeffsieh/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

In this episode, host Katie Brinkley of the Rocky Mountain Marketing QuickCast celebrates the launch of her book, 'The Social Shift: The Road Back to Community.' She discusses the writing process, surprises her audience with special guests, including Rich Brooks, Joe Polizzi, Jenny Wright, and Larry Roberts, and dives deep into how social media marketing is evolving. They also explore how intentional use of time on these platforms can positively impact businesses and examine the role of AI in creating content.00:01 Introduction and Welcome00:24 Book Launch Party and Social Media Trends00:51 Introduction to the New Book01:33 Surprise Guest: Rich Brooks03:40 Discussion on Remarkability Factor05:39 Surprise Guest: Joe Pulizzi07:39 The Journey of Writing and Publishing a Book13:34 Surprise Guest: Jenny Wright18:38 Surprise Guest: Larry Roberts23:54 Closing Remarks and Future of Social MediaGet the book here: https://katiebrinkley.com/book/Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#thesocialshift #socialmediastrategy #entrepreneurlife #katiebrinkley #book Hosted on Acast. See acast.com/privacy for more information.

If you're feeling frustrated by lack of audience engagement on social media, then you are not alone! You may be posting consistently, but only getting a few likes and comments. Instead of building a community, you may be feeling like you're talking to an empty room. It's time to make a change and start seeing real connections and conversations with your followers.In this episode, you will be able to:Learn how boosting engagement on social media can create deeper connections with your audience.Discover the secrets to building a supportive community on social media that fosters genuine interactions.Uncover the power of using effective calls to action to drive meaningful engagement with your audience.Explore the benefits of using Stampede Social for increasing audience interaction and creating a more vibrant online presence.Find out how to effectively utilize Stampede Social at events and conferences to enhance audience engagement and participation.The key moments in this episode are:00:00:00 - Getting People Off the Instagram Feed 00:03:25 - Jeff's Journey into Social Media 00:06:39 - Building a Community on Twitter 00:10:50 - Collaboration Over Competition 00:12:19 - The Power of Comments on Instagram 00:15:36 - Understanding Creators' Need for Support and Engagement 00:16:35 - Importance of Engaging and Calls to Action on Social Media 00:17:55 - Automating Engagement and Building Connections 00:20:01 - Leveraging Instagram Features for Increased Engagement 00:25:00 - Utilizing Stampede Social for Lead Generation and Follow-up Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Jeff Dwoskin's social media pages:Website: https://www.stampede.social/LinkedIn: https://www.linkedin.com/in/jeffdwoskinInstagram: https://www.instagram.com/stampede_socialLearn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab Hosted on Acast. See acast.com/privacy for more information.

FINALLY! My book, THE SOCIAL SHIFT, is now available for everyone who wants to go intentional with their social media approach this 2024!In this episode, I talked about the challenges of navigating the digital world and also shared insights from my newly released book. You'll be able to discover how to build meaningful connections, foster a loyal community, and adapt your social media strategy for the impending changes in the online sphere. Whether you're a business owner, content creator, or social media enthusiast, this episode provides actionable tips to revolutionize your approach and make a lasting impact in the ever-changing world of the internet.In this episode, you will be able to:1. Master the art of intentional social media usage to drive business growth and attract more leads.2. Learn the secrets of community-building online to expand your business's reach and impact.3. Gain valuable insights and effective strategies for building a thriving online community around your business.4. Prioritize meaningful connections on the web for enhanced visibility and engagement in the digital age.5. Stay ahead of the curve by understanding the future of social media and the power of being intentional in your online presence.Like the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#thesocialshift #socialmediastrategy #entrepreneurlife #katiebrinkley #book Hosted on Acast. See acast.com/privacy for more information.

In the fast-paced world of digital marketing, personal branding has become an indispensable tool for business growth. Recently, I had the chance to delve into the nuances of personal branding with the insightful Bob Gentle.Little did I know, the conversation would uncover some unexpected pitfalls many entrepreneurs unknowingly face in their personal branding journey.00:00 Introduction and Welcome00:04 The Power of Social Media in Business00:38 Guest Introduction: Bob Gentle01:13 The Importance of Believing in Yourself01:30 Building Your Personal Brand02:57 Overcoming Fear and Building Confidence05:06 The Power of Online Presence06:49 The Journey of Personal Growth09:26 The Impact of Personal Branding on Business11:48 The Importance of Being Authentic22:11 Advice for Aspiring Entrepreneurs24:49 Connecting with Bob Gentle25:41 Conclusion and Final ThoughtsLike the show?Keep Katie’s show running and show her your support!https://www.buymeacoffee.com/katiebrinkleyhttps://katiebrinkley.com/Visit Bob Gentle's social media pages:Website: https://amplifyme.agency/LinkedIn: https://www.linkedin.com/in/bobgentle/Instagram: https://www.instagram.com/bobgentle/Learn more about Katie and Next Step Social Communications:Speaking: https://katiebrinkley.com/Website: https://www.nextstepsocialcommunications.comLinkedin: https://www.linkedin.com/in/katiebrinkleyYouTube: https://www.youtube.com/channel/@rockymountainmarketingInstagram: https://www.instagram.com/iamkatiebrinkley/Facebook: https://www.facebook.com/groups/socialprofitlab#personalbranding #contentcreation #strategy Hosted on Acast. See acast.com/privacy for more information.