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WebEngage Academy
"Welcome to Retention Simplified by WebEngage Academy. Your one-stop source for expert insights and advice on how to boost your business's bottom line. In each episode of our audio podcast, we cover detailed guide and analytics on how to take your retention marketing efforts to the next level.
Whether you are just starting out with retention marketing or you are an experienced professional looking for new ideas, this podcast is for you."
EdTech Engagement: Strategies for Summer Holidays
Learn effective strategies to keep students engaged with your EdTech platform during the summer holiday season. Discover tips on personalized campaigns, gamification, and leveraging downtime for product improvement.
18:1029/10/2024
E-Commerce Growth Secrets: Unlocking User Engagement and Retention
Learn how leading e-commerce brands like Zivame, MyGlamm, and Goto are using marketing automation to drive user engagement and retention. Discover actionable strategies to boost your online sales and create loyal customers!
19:2128/10/2024
Shoppers Stop 2X CRM Revenue Growth with WebEngage
Discover how Shoppers Stop, India's leading retail chain, achieved a 2X jump in CRM revenue using WebEngage's marketing automation platform. Learn about their challenges, strategies, and the impact of personalized customer journeys.
11:5628/10/2024
Omnichannel Engagement: Using Purchase History To Increase Sales
Learn how to use purchase-based product recommendations to create a personalized customer experience, increase sales, and boost customer lifetime value.
25:0028/10/2024
The Customer Data Revolution: Unifying Your Data for Business Success
Discover how Customer Data Platforms (CDPs) can revolutionize your business. Learn how to unify your data, create a 360-degree view of your customers, and unlock the power of hyper-personalized experiences.
13:1425/10/2024
User Retention Strategies for Video Streaming To Learn From ALTBalaji
Learn how ALTBalaji, a leading Indian OTT platform, increased user retention by 30% using intelligent user journey campaigns. Discover actionable insights and strategies for driving engagement in the video streaming industry.
07:5525/10/2024
Boost Engagement During the Holidays: A Media & Entertainment Guide
Learn how media and entertainment companies can use cross-channel engagement, personalization, and authentic messaging to keep users engaged during the holiday season.
09:4925/10/2024
AI/ML Power Up: Real-World Marketing Use Cases
Discover practical applications of AI and machine learning in marketing across industries. From personalized customer experiences to revenue growth, explore real-world use cases and expert insights.
09:3024/10/2024
Boost Your Conversion Rates by 20%: Zivame’s Success Story with Web Push and Onsite Notifications
Learn how Zivame, India's leading lingerie marketplace, achieved a 20% uplift in conversions using WebEngage's Journey Designer to implement targeted web push and onsite notifications.
13:1324/10/2024
Conversational AI: The Future of Marketing Automation
Discover how conversational AI is transforming marketing automation. Learn how to use AI-powered chatbots and messaging apps to create personalized customer experiences, generate leads, and boost sales.
06:5124/10/2024
Festive Marketing Secrets: Mastering Pre-, In-, and Post-Festive Campaigns
Unlock the secrets of successful festive marketing! This podcast explores pre-festive hype, in-sale strategies, and post-festive engagement for e-commerce, edtech, and BFSI brands. Learn from experts and boost your festive ROI!
09:0723/10/2024
How Goibibo Increased Conversions by 11% Using Hyper-Personalization
Learn how Goibibo, a leading Indian travel aggregator, used hyper-personalization to reduce search abandonment and increase their conversion rate by 11%.
06:4023/10/2024
Jingle All the Bookings: Holiday User Engagement for Travel & Hospitality
Discover how to spread holiday cheer and boost bookings with our top user engagement strategies for travel and hospitality. From festive discounts to virtual experiences, we've got you covered.
08:3523/10/2024
Unlocking Ecommerce Success: Strategies for Jewellery Brands
This podcast explores actionable strategies and tactics specifically tailored for jewelry brands looking to thrive in the competitive world of e-commerce. Learn from industry experts and successful entrepreneurs as they share their insights on customer engagement, personalization, conversion optimization, and driving repeat purchases.
05:5622/10/2024
Manufacturing Mastery: Building Phygital Ecosystems for Growth
This podcast explores how manufacturing brands can build thriving businesses in the digital age. Each week, we discuss strategies and tactics for engaging dealers and distributors, nurturing leads, and creating seamless online and offline experiences for your customers. Learn from industry experts and discover how to leverage data, technology, and personalized marketing to drive growth and achieve your business objectives.
03:2422/10/2024
The Health-Tech Marketing Masterclass
This podcast explores the latest trends and strategies in health-tech marketing. Learn how to optimize conversions, maximize customer lifetime value, and create irresistible customer journeys. Featuring insights from industry experts and case studies from leading health-tech companies.
13:5922/10/2024
The Future of Fashion: Personalized Loyalty Programs
Discover how personalized loyalty programs are revolutionizing the fashion industry by enhancing customer engagement and fostering brand loyalty.
09:5721/10/2024
Boost Retail Sales: Personalized Recommendations & Customer Engagement Strategies
Discover how personalized product recommendations and targeted customer engagement can drive repeat purchases and skyrocket your retail business.
12:5021/10/2024
The Engagement Engine: Healthtech Strategies for Growth
Learn how to boost customer engagement and retention with proven strategies for e-consultations, e-pharmacy, subscriptions, and plan-based health-tech businesses.
10:0918/10/2024
Enhancing Patient Experience: A Guide to Digital Healthcare Engagement
Learn how to leverage digital tools to improve patient engagement and satisfaction throughout their healthcare journey.
12:1518/10/2024
Boosting Patient Loyalty: How to Enhance the Healthcare Experience
Discover how to improve patient satisfaction and loyalty through personalized communication and technology.
10:1317/10/2024
The Engaged Patient Journey: Improving Healthcare Experiences
Learn how to engage patients throughout their healthcare journey, from pre-admission to post-discharge, to enhance satisfaction and improve outcomes.
07:1317/10/2024
Geo-Targeting: The Future of Fashion Retail
Discover how geo-targeting can elevate customer experiences and drive sales in the fashion industry.
10:0117/10/2024
Retailtainment in Ramadan: How Mazeed is Revolutionizing E-Commerce in Saudi Arabia
Discover how Mazeed, a Saudi e-commerce marketplace, is leveraging personalized campaigns and innovative strategies to enhance the Ramadan shopping experience.
09:0416/10/2024
Hospitality Marketing Mistakes: Avoiding Common Pitfalls
Learn how to avoid the top 10 hospitality marketing mistakes that cost businesses time and money.
14:5516/10/2024
Revolutionizing Healthcare: How Google Business Messaging Improves Patient Experience
Discover how Google Business Messaging (GBM) is transforming healthcare by streamlining patient communication and automating tasks like appointment scheduling.
06:3416/10/2024
NPLM: The Future of Customer Loyalty (PS: NPS is Dead)
Unlocking the secrets to customer loyalty in the modern business landscape, moving beyond NPS to a new era of engagement.
12:0814/10/2024
Weather-Based Marketing: Trigger Campaigns that Respond to Real-Time Weather Conditions
Learn how weather-based marketing can drive better engagement and conversions through timely, relevant campaigns.
05:1809/10/2024
Using the Peak-End Rule to Navigate Positive Consumer Feedback
Learn how to apply the peak-end rule to manage consumer feedback and leave a lasting positive impression.
05:0009/10/2024
Unlocking Consumer Memory: How Information Clustering Improves Recall
Understand how information clustering can enhance consumer recall and improve your marketing effectiveness.
04:0909/10/2024
Cart Abandonment Emails vs Checkout Exit Overlays: Which Converts Better?
Compare the effectiveness of cart abandonment emails and checkout exit overlays in recovering lost sales.
08:4909/10/2024
13 Trigger Events to Automate Customer Lifecycle Marketing for E-commerce Firms
Discover 13 key trigger events to help e-commerce businesses automate and optimize customer lifecycle marketing.
08:0109/10/2024
How to Pick the Best Marketing Channels in a Multi-Channel World
A guide to choosing the optimal mix of marketing channels for maximum reach and engagement in a multi-channel landscape.
09:0209/10/2024
The Ownership Effect: How It Drives Consumer Retention and Brand Loyalty
Learn how the ownership effect influences consumer retention and helps build long-term brand loyalty.
03:2909/10/2024
6 Proven Christmas Sales Tips to Boost Your E-commerce Revenue
Discover six powerful tips to maximize your e-commerce sales and profits during the holiday season.
06:0409/10/2024
How Multisensory Marketing Boosts Consumer Engagement
Discover the power of multisensory marketing and how it can elevate consumer engagement and brand experience.
03:3409/10/2024
How Gamification Enhances Consumer Engagement and Builds Lasting Brand Memories
Explore how gamification strategies can boost consumer engagement and create long-lasting connections with your brand.
04:4809/10/2024
Why Location-Based Interfaces Are the Future of E-commerce
Explore how location-based interfaces are transforming e-commerce by delivering personalized shopping experiences.
04:1209/10/2024
7 Must-Have Tips for Creating Engaging Email Unsubscribe Pages
Explore actionable tips for designing effective unsubscribe pages that reduce churn and improve email engagement.
09:1809/10/2024
Understanding Consumer Memory: The Psychology of Recognition in Marketing
Learn how recognition shapes consumer memory and how you can use it to your advantage in marketing campaigns.
04:4909/10/2024
6 Surprising Micro Segmentation Strategies to Drive Engagement
Unlock creative micro-segmentation strategies to better target and engage your audience in innovative ways.
12:0009/10/2024
How Storytelling Outperforms Facts in Consumer Psychology
Discover how powerful narratives can influence consumer decisions more effectively than raw facts.
04:5509/10/2024
How to Calculate & Increase Customer Lifetime Value (CLV) with Real Examples
Learn how to calculate and enhance customer lifetime value (CLV) with actionable strategies and examples.
12:2509/10/2024
Consumer Experience Psychology: Balancing Highs and Lows to Enhance Loyalty
Understand how balancing emotional highs and lows can create memorable consumer experiences and foster loyalty.
03:3209/10/2024
Proven Marketing Strategies for Online Travel Agencies (OTA) in 2024
A comprehensive guide to effective marketing strategies for boosting online travel agency success in 2024.
09:4109/10/2024
The Psychology Behind SEO: Using Primacy and Recency for Better Rankings
Learn how primacy and recency can enhance your SEO strategy for improved rankings.
03:2709/10/2024
Top 10 In-App Messaging Use Cases to Boost E-commerce Conversions
Discover how in-app messages can enhance customer engagement and drive conversions for e-commerce apps.
11:1109/10/2024
Retention Simplified: Your Journey From Chaos To Clarity (E-Commerce)
Here's everything you need to know about building a 12-month growth charter using WebEngage and Retention Marketing
10:5109/10/2024