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WebEngage Academy
"Welcome to Retention Simplified by WebEngage Academy. Your one-stop source for expert insights and advice on how to boost your business's bottom line. In each episode of our audio podcast, we cover detailed guide and analytics on how to take your retention marketing efforts to the next level. Whether you are just starting out with retention marketing or you are an experienced professional looking for new ideas, this podcast is for you."
Total 98 episodes
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The Ultimate Guide to In-App Messages: Boost Engagement and Retention

The Ultimate Guide to In-App Messages: Boost Engagement and Retention

Learn how to effectively use in-app messages to enhance user experience, drive conversions, and increase retention. Discover best practices, use cases, and key metrics for success.
19:0320/11/2024
EazyDiner's Onboarding Journey with WebEngage

EazyDiner's Onboarding Journey with WebEngage

Learn how EazyDiner, India's leading foodtech brand, achieved a smooth and efficient onboarding experience with WebEngage's dedicated team and personalized approach.
12:3420/11/2024
Customer Segmentation Secrets: Unlock Growth with Personalized Marketing

Customer Segmentation Secrets: Unlock Growth with Personalized Marketing

Discover the power of customer segmentation! Learn the different types, how to choose the right strategy, and unleash personalized marketing that drives results.
10:3620/11/2024
The Ultimate Guide to Push Notifications: Strategies and Best Practices

The Ultimate Guide to Push Notifications: Strategies and Best Practices

Learn how to leverage push notifications to boost app engagement, increase retention rates, and drive conversions. Discover expert tips on segmentation, personalization, timing, and A/B testing.
12:5919/11/2024
Drive Test Drive Bookings Up 432% With Hyper-Personalization

Drive Test Drive Bookings Up 432% With Hyper-Personalization

Learn how Spinny, an Indian platform for buying and selling pre-owned cars, achieved a 432% increase in test drive bookings using a customer data platform to deliver a personalized customer experience.
13:4919/11/2024
WhatsApp for Travel: How OTAs Can Use WhatsApp to Improve Customer Experience

WhatsApp for Travel: How OTAs Can Use WhatsApp to Improve Customer Experience

Learn how online travel agencies are using WhatsApp to provide excellent customer service. Discover how to use WhatsApp for bookings, confirmations, personalized recommendations, and more.
14:1019/11/2024
Boost User Engagement with Web Personalization Strategies

Boost User Engagement with Web Personalization Strategies

Learn how to use web personalization strategies to increase user engagement on your website and boost conversions.
19:3718/11/2024
Boosting Revenue and Customer Loyalty: A Lingerie Brand's Success Story

Boosting Revenue and Customer Loyalty: A Lingerie Brand's Success Story

Discover how Clovia, a leading lingerie brand, achieved an 85% revenue uplift and increased customer loyalty using funnel analysis and personalized marketing automation.
07:3318/11/2024
The Customer Retention Secrets Podcast

The Customer Retention Secrets Podcast

Learn how to keep your customers coming back for more! This podcast explores the biggest mistakes businesses make with customer retention and offers actionable strategies to improve your results.
30:0518/11/2024
E-Commerce Email Engagement: Drive Sales with Powerful Strategies

E-Commerce Email Engagement: Drive Sales with Powerful Strategies

Learn how to use e-commerce email engagement strategies to boost your sales. This podcast covers everything from basic automation to advanced techniques like personalization and dynamic content.
20:0815/11/2024
How Yatra Increased Gross Hotel Bookings by 3.2% Using Web Push Notifications

How Yatra Increased Gross Hotel Bookings by 3.2% Using Web Push Notifications

Learn how Yatra, India's second-largest online travel agency, boosted their gross hotel bookings by 3.2% by strategically using web push notifications to reduce cart abandonment.
10:0915/11/2024
The Omnichannel Traveler: Mastering Travel Marketing

The Omnichannel Traveler: Mastering Travel Marketing

Learn how to leverage omnichannel marketing strategies to grow your travel and hospitality business. This podcast offers insights from industry experts and case studies on how to create a seamless customer experience across all channels.
21:2315/11/2024
Engaging Lazy Users: A Guide to Boosting User Retention

Engaging Lazy Users: A Guide to Boosting User Retention

Learn actionable strategies to turn inactive users into engaged customers. This podcast explores hacks, gamification, and personalized messaging to combat churn and maximize user lifetime value.
16:4514/11/2024
From Drop-offs to Revenue: HomeLane's Journey to Success with WebEngage

From Drop-offs to Revenue: HomeLane's Journey to Success with WebEngage

Discover how HomeLane, India's leading tech-enabled home interiors brand, achieved remarkable growth by leveraging WebEngage's marketing automation platform. Learn about their data-driven strategies, personalized user journeys, and the secrets to their 148% revenue increase!
09:1514/11/2024
Mastering Customer Segmentation: Your Guide to Targeted Marketing

Mastering Customer Segmentation: Your Guide to Targeted Marketing

Learn effective customer segmentation techniques for e-commerce, D2C, travel, BFSI, media & entertainment, and EdTech to boost engagement and revenue.
40:2714/11/2024
Retention Marketing in 2023: Trends, Benchmarks, & Insights

Retention Marketing in 2023: Trends, Benchmarks, & Insights

This podcast explores customer engagement trends across different channels, industries, and geographies, based on the 2023 "State of Retention Marketing" report. Learn how to personalize marketing for greater success.
25:3213/11/2024
Boosting B2B Ecommerce Revenue: The Moglix and WebEngage Success Story

Boosting B2B Ecommerce Revenue: The Moglix and WebEngage Success Story

Learn how Moglix, a B2B ecommerce unicorn, boosted conversions by 60% and generated 18% of total revenue using WebEngage's retention operating system. Discover key strategies for cart abandonment, personalized communication, and email marketing optimization.
17:0413/11/2024
E-Commerce Retention Secrets: Turn Shoppers into Loyal Customers

E-Commerce Retention Secrets: Turn Shoppers into Loyal Customers

Learn actionable strategies to boost customer retention for your e-commerce business. This podcast covers personalization, loyalty programs, customer service, and more!
19:1913/11/2024
CRO Experts: Conversion Rate Optimization Strategies

CRO Experts: Conversion Rate Optimization Strategies

Learn actionable CRO tips, tricks, and growth hacks from leading experts to skyrocket your online conversions.
19:3012/11/2024
From Temple Waste to Upcycled Incense: The PHOOL Story

From Temple Waste to Upcycled Incense: The PHOOL Story

Discover how PHOOL, an Indian social impact startup, transforms temple floral waste into sustainable incense, empowering women and cleaning the Ganges.
12:0712/11/2024
E-Commerce Personalization: Strategies for Customer Loyalty & Sales

E-Commerce Personalization: Strategies for Customer Loyalty & Sales

Learn how to increase customer loyalty and e-commerce sales with web personalization strategies, featuring real-world examples from top brands.
15:0012/11/2024
Browser Push Notifications: The Marketer's Guide to Web Push

Browser Push Notifications: The Marketer's Guide to Web Push

Discover how browser push notifications can boost engagement, increase conversions, and enhance your marketing strategy. Learn tips, tricks, and best practices in this comprehensive guide to web push.
15:4311/11/2024
Fintech Marketing Secrets: How Scripbox Achieved 3X Email Open Rates

Fintech Marketing Secrets: How Scripbox Achieved 3X Email Open Rates

Learn how Scripbox, India's leading digital wealth manager, used personalized communication and automation to achieve 3X email open rates and a 25-30% drop in unsubscribe rates.
14:4111/11/2024
Funnel Analysis: The Ultimate Guide to Understanding Your Customers and Boosting Conversions

Funnel Analysis: The Ultimate Guide to Understanding Your Customers and Boosting Conversions

Learn how to use funnel analysis to identify your ideal customers, optimize your marketing efforts, and increase your conversion rates. Get actionable insights and expert advice in each episode.
29:1711/11/2024
Engaging Audiences: User Retention in Gaming, Media & Entertainment

Engaging Audiences: User Retention in Gaming, Media & Entertainment

Learn actionable strategies to boost user retention in the competitive landscape of gaming, media, and entertainment. This podcast features insights from industry leaders and case studies of successful retention campaigns.
09:3708/11/2024
Level Up Your Tech Skills with NxtWave

Level Up Your Tech Skills with NxtWave

Learn how NxtWave is revolutionizing tech education and empowering individuals to thrive in the digital age. Join us as we explore their innovative programs, industry partnerships, and inspiring success stories.
13:3508/11/2024
EdTech Email Marketing: Strategies for Engagement and Growth

EdTech Email Marketing: Strategies for Engagement and Growth

Learn how to leverage email marketing to connect with your audience, drive conversions, and achieve success in the EdTech industry. This podcast offers actionable tips and insights for crafting impactful email campaigns that resonate with educators, students, and parents.
19:5008/11/2024
Death by Tools: Mastering Customer Engagement and Retention

Death by Tools: Mastering Customer Engagement and Retention

Is your marketing tech stack overwhelming your team and hurting your bottom line? Learn how to choose the right customer engagement and retention tools to boost revenue and customer satisfaction.
15:4207/11/2024
Increase Loan Disbursement by 9% with Onsite Retargeting - Bajaj Finserv

Increase Loan Disbursement by 9% with Onsite Retargeting - Bajaj Finserv

Learn how Bajaj Finserv used WebEngage's onsite retargeting to increase loan disbursement by 9%. This case study highlights the power of targeted messaging in the financial services industry.
15:0207/11/2024
WhatsApp for BFSI: Revolutionizing Customer Experience

WhatsApp for BFSI: Revolutionizing Customer Experience

Discover how WhatsApp is transforming the BFSI industry, boosting customer engagement and driving conversions. Learn about its features, benefits, and best practices in this insightful podcast.
16:0107/11/2024
Push to Pull: Mastering Mobile Push Notifications

Push to Pull: Mastering Mobile Push Notifications

Learn how to craft compelling mobile push notifications that drive user engagement, boost conversions, and increase revenue!
10:4606/11/2024
Reduce Cart Abandonment by 7.3% - PrettySecrets Case Study

Reduce Cart Abandonment by 7.3% - PrettySecrets Case Study

Learn how PrettySecrets, a lingerie retailer, reduced cart abandonment by 7.3% using WebEngage's Journey Designer to create targeted customer journeys.
07:5006/11/2024
B2B Customer Engagement: Strategies for Growth

B2B Customer Engagement: Strategies for Growth

Learn how to boost customer engagement and drive business growth in the competitive B2B landscape. This podcast explores proven strategies, expert insights, and real-world examples to help you build lasting customer relationships.
31:3006/11/2024
Retention Marketing Careers: From Data to CMO

Retention Marketing Careers: From Data to CMO

Learn the essential skills, career paths, and salaries in the booming field of retention marketing. Featuring insights from industry leaders.
20:0905/11/2024
How Tata-Owned Starquik Achieved 2400% New User Growth

How Tata-Owned Starquik Achieved 2400% New User Growth

Discover how Starquik, a Tata-owned grocery delivery service, boosted new user conversions by 2400% using a clever customer journey strategy.
11:3805/11/2024
WhatsApp Marketing for E-commerce: Boost Engagement & Sales

WhatsApp Marketing for E-commerce: Boost Engagement & Sales

Learn how to use WhatsApp to drive sales and engage customers for your e-commerce business. Discover tips, strategies, and examples to maximize your results.
14:3505/11/2024
The State of User Engagement in Indonesia 2023

The State of User Engagement in Indonesia 2023

Learn about the challenges, emerging trends, and tools being used by companies in Indonesia to elevate their user engagement strategies.
18:4804/11/2024
How Mahindra Reva Increased Test Drives by 15%

How Mahindra Reva Increased Test Drives by 15%

Learn how Mahindra Reva used website data and a targeted notification strategy to increase requests for test drives of their electric car, the e2o. This case study highlights the power of understanding customer behaviour and using the right tools for effective communication.
11:4004/11/2024
Push Notifications: Strategies & Techniques For Higher Conversions

Push Notifications: Strategies & Techniques For Higher Conversions

Learn how to create high-converting push notification campaigns that drive results. Discover expert strategies for segmentation, crafting compelling messages, personalisation, A/B testing and more.
18:4604/11/2024
WhatsApp Business: The Ultimate Guide to Marketing, Sales & Support

WhatsApp Business: The Ultimate Guide to Marketing, Sales & Support

Unlock the power of WhatsApp Business! Learn how to use WhatsApp for marketing, sales, and customer support. Get tips on chatbots, newsletters, and more.
16:1701/11/2024
From Drop-offs to Delighted Parents: How FirstCry Increased Revenue

From Drop-offs to Delighted Parents: How FirstCry Increased Revenue

Discover how FirstCry, Asia's largest online store for baby and kids products, tackled funnel drop-offs, boosted average order value, and drove repeat purchases using WebEngage's powerful marketing automation platform. This insightful case study reveals their strategies for success.
12:4401/11/2024
Moment Marketing Magic: Ecommerce Strategies for Explosive Growth

Moment Marketing Magic: Ecommerce Strategies for Explosive Growth

Learn how to harness the power of moment marketing to skyrocket your ecommerce sales. Discover proven strategies for engaging your audience and converting trends into revenue.
28:1301/11/2024
2X Festive Flash Sale Conversions: The Ultimate Guide

2X Festive Flash Sale Conversions: The Ultimate Guide

Learn how to boost your festive flash sale conversions with our step-by-step multi-channel user engagement strategy. Discover pre-sale hype techniques, in-sale urgency tactics, and post-sale customer retention methods.
30:3531/10/2024
How MyGlamm Achieved a 166% Uplift in Conversions with WebEngage

How MyGlamm Achieved a 166% Uplift in Conversions with WebEngage

Learn how MyGlamm, an online colour cosmetics brand, boosted conversions by 166% using WebEngage to implement targeted lifecycle marketing campaigns. Discover actionable insights and strategies to enhance user engagement, reduce cart abandonment, and build brand loyalty.
20:2631/10/2024
E-Commerce CTR Secrets: Boost Your Sales with Audience Segmentation

E-Commerce CTR Secrets: Boost Your Sales with Audience Segmentation

Learn how to skyrocket your e-commerce click-through rates and drive more sales with proven audience segmentation strategies. Discover expert tips, real-world examples, and actionable insights to optimize your online business.
11:1531/10/2024
The User Engagement Playbook

The User Engagement Playbook

Learn actionable strategies to boost customer engagement across multiple channels. Discover best practices for email, SMS, WhatsApp, in-app notifications, and more.
16:0630/10/2024
Cuemath’s Secret Weapon: Using Data to Drive Student Success

Cuemath’s Secret Weapon: Using Data to Drive Student Success

Learn how Cuemath, India’s leading after-school math program, used data to improve teacher retention, boost student engagement, and increase revenue by 15%.
18:4330/10/2024
WhatsApp for Edtech: Boost Engagement and Revolutionize Learning

WhatsApp for Edtech: Boost Engagement and Revolutionize Learning

Discover how WhatsApp can transform your Edtech strategy. This podcast explores the benefits of using WhatsApp to enhance communication, boost engagement, and create a seamless learning experience.
13:3330/10/2024
Beyond Basic Automation: Advanced Use Cases for Your Business

Beyond Basic Automation: Advanced Use Cases for Your Business

Learn how to leverage the WebEngage dashboard to boost revenue and build deeper connections with your customers across various industries.
30:3129/10/2024
Conquer Exams with Testbook: Your EdTech Guide to Success

Conquer Exams with Testbook: Your EdTech Guide to Success

Learn how Testbook, India's leading EdTech platform, helps students ace exams. Get insights into exam patterns, prep strategies, and more.
14:0729/10/2024