A full funnel doesn’t always = revenue. B2B marketers know this, and CMOs are really feeling it as marketing budgets are growingly contingent on dwindling lead funnels. But there’s hope—what if the line from prospect to lifetime customer might be as simple as I-C-P? The Ideal Customer Profile helps B2B businesses determine truly qualified leads, those who are most likely to pay for your product or service, get the most value of it, and remain a loyal customer in the long term. In this episode, three powerhouse CMOs share how they identified their ICPs and mastered the art of refining and sharpening them. Through the lens of their experiences, we'll delve into the intricate process of zeroing in on those pivotal targets that can transform a company's trajectory. Tune in to snag all the wisdom from Kaycee Kalpin of Premier, Janet Jaiswal of Cloudbeds, and Jan Deahl of Drake Star. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Shirley Macbeth of Forrester, Gabi Zijderveld of Smart Eye, Olga Noha of SplitMetrics, Bernd Leger of Cornerstone OnDemand, Eric Eden, and Heather Salerno of Appcast. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

If marketing wants to have a strategic seat at the table, CMOs need to be in the business of marketing (opposed to marketing the business). Effective CMOs with sway create markets. They unite the C-Suite as one. They shepherd in the Go-To-Market (GTM) strategies that grow the business.  In this episode, we explore the core elements that make a B2B GTM strategy truly effective with three renowned B2B marketers: Bryan Law of ZoomInfo, Amanda Malko of G2, and Sangram Vajre of GTM Partners. They share what it takes to build strong B2B GTM motions, the telltale signs of a faulty strategy, and why NRR (Net Revenue Retention) should probably be your new favorite metric. Join us as we unravel these insights and more, ensuring you walk away with actionable takeaways to supercharge your B2B GTM strategies. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Joy Neely of Medvantx, Allyson Havener of TrustRadius, and Alexandria (Ali) McCarthy To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

Have product-market fit, will travel. International expansion is an exciting B2B growth opportunity, but marketers have a mind-boggling set of variables to consider. From relocating headquarters to navigating language barriers to engaging analysts, there’s a lot to manage. Luckily, this episode with Jacques Botbol, Olga Noha, and Dean Nicolls dives into what it takes to take a brand global without getting lost in translation. Tune in as we hear from three experienced international marketers who know how to go the extra mile.  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Melissa Sargeant of Alpha Sense, Kevin Sellers of Ping Identity, and Alexandria (Ali) McCarthy To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

Purpose. Perspective. Power up. People. Positivity. These are Dalia Feldheim’s 5P’s of compassionate leadership, which she laid out in a powerful Bonus Huddle about how CMOs can be better bosses, or, as Dalia put it in her book of the same name: Dare to lead like a girl. With a collection of inspiring and heartfelt stories across an illustrious career, Dalia is set on inspiring better businesses and work cultures through focusing on individual strengths, positivity, and compassion. This is an episode dedicated to great leadership, founded by a strong purpose: “To put the hearts of your people in the heart of what you do.” For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Isabelle Papoulias of BackBox, Shirley Macbeth of Forrester, Toni Clayton-Hine of EY, Armen Najarian of Sift, Grant Johnson of Billtrust, and Carlos Carvajal of Q2 To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

Welcome to THE board management episode for B2B CMOs. There’s a lot of pressure when it comes to managing the board. It’s up to the CMO to ensure that marketing has a strategic seat at the table, to show the board marketing’s impact on revenue and build a business case for the budget. That’s why we brought in two veteran CMOs, Bernd Leger of Cornerstone OnDemand and Jamie Gier of DexCare, to share their learnings from managing both public and private boards. Tune in to learn everything you need to know about board management, from how to build great board relationships, to which metrics to bring to the table, to what not to do in the boardroom!  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Jake Goeckeritz of Bola AI, Michelle Puleio of SageWater, Patti Newcomer of FieldRoutes, and Marshall Poindexter of OpenEye, Cadence Molecular Sciences. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

What is a surefire way to snuff out any interest from a potential B2B buyer? A product pitch. Unfortunately, our brains are wired to pitch, so it’s going to take a collective effort and a lot of practice to rewire how you talk to your customers and prospects in market. Enter, Brent Keltner, President of Winalytics LLC and author of The Revenue Acceleration Playbook. He joined a recent Bonus Huddle to share how to develop your own revenue acceleration playbook, hit personalization at scale, and collect the customer stories that people really want to hear. If you find this conversation insightful and would like to participate in these Q&As in real time, check out cmohuddles.com. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Grant Johnson of Billtrust, Jean Sabbagh of Equisoft, Peeyush Dubey of TheMathCompany, Alex Diamond of Carbon Mapper, Marshall Poindexter of OpenEye Scientific, Tara Robertson of Bitly, Amy Messano of Altair, and Katrina Klier To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

Once you go ABM, there’s no going back. That’s the sentiment that our CMO guests shared in this episode of Renegade Marketers Unite, and for good reason. Tune in to learn how ABM can transform the revenue engine at B2B organizations, setting marketing up as a key strategic player and enabling personalization at scale. CMOs Kevin Sellers of Ping Identity, Laura Beaulieu of LeanLaw, and Ali McCarthy share their experiences standing up and evolving ABM at their firms. As Kevin declared, “ABM done right is spearfishing. You're not casting the net super broad and sorting through it, you're really going after specific fish.” Don’t miss it! And don’t forget to catch the previous episode, also dedicated to ABM: CMO’s Guide to Adopting Account-Based Marketing.   For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Peter Finter of CyberGRX, Kristin Fornal of Brand pH LLC, Ajay Khanna of Mezmo, and Deidre Hudson of Bloomfire To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

Thinking of adopting (or ramping up) ABM? Welcome to part 1 of two episodes dedicated to implementing Account-Based Marketing (ABM) programs. In this episode, Huddlers Charles Groome of Biz2Credit, Chip Rodgers of WorkSpan, and Grant Johnson of Billtrust lead the charge, sharing how they’ve brought ABM into their organizations and the difference it has made. Learn how to choose an ABM platform, how much time and how many people you may need, and what ABM success looks like.  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Peter Finter of CyberGRX, Dean Nicolls of Jumio Corporation, Charles Groome of Biz2Credit, Marshall Poindexter of OpenEye, Cadence Molecular Sciences, and La Toya Hodge of Cappfinity To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

To rebrand or to not rebrand, that is the question… in this episode of Renegade Marketers Unite! Three CMO guests join to share the strategic process behind a brand refresh, from how to know it’s time to rebrand, to how to get buy-in, to what you need to do to execute a successful one. This is the perfect strategic rebrand episode for B2B marketers wondering if it’s time for a refresh, giving them the building blocks they’ll need to enable change that will drive business forward. Tune in for wisdom from:  Rashmi Vittal of Productiv  Bill Strawderman of GS1 US  Julie Feller of U.S. Legal Support  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Adriel Sanchez of WalkMe, Heidi Bullock of Tealium, and Jeff Otto of Riskified To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

This special 350th episode was brought to you from Drew’s hotel room at Forrester’s 2023 B2B Summit and holds 12 key takeaways that B2B marketers can use to drive customer-centric growth. Long-time listeners will recognize Drew’s CATS framework and the enduring importance of being courageous, artful, thoughtful, and scientific. These core traits of successful CMOs are reinforced with fresh insights from the Summit. Tune in to soak it all in.  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Josh Leatherman of Service Express, Grant Johnson of Billtrust, Chris Pieper of ADP Enterprise, Jen Jones of commercetools, Khalid El Khatib of Stack Overflow, and Dave Bornmann of Association Analytics To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

This episode was brought to you by AI (with a healthy dose of human oversight, of course).  Descript. Otter. ChatGPT. These are just a few of the generative AI tools that are helping simplify the tedious and clear the way for bigger and better ideas in the marketing world, and that’s the focus of this conversation with Cathy McPhillips, Chief Growth Officer of Marketing AI Institute. Tune in to hear some really interesting use cases, like how she saved 18-20 hours of podcast production, how AI won in an A/B test for generating promotional copy, and how to keep up with the pace of AI. And if you like what you hear, check out the upcoming MAICON (Marketing AI Conference), July 26-28th, 2023 in Chicago.  We have a discount code for CMO Huddles members. If you want it, let us know! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Sara Ramlo Larsen of Wolters Kluwer Health, Simon Schaffer-Goldman of Case Paper, Kathie Johnson of Talkdesk, Hope Scibal of Tria Federal, Carlos Carvajal of Q2, Bernd Leger of Cornerstone OnDemand, and Kevin Briody of Edmentum. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

Navigating a potential spinoff of a megabrand. Moving to enterprise. Going public. These are massive business initiatives where marketing can play a key role—and it’s up to the CMO to prove it. In this episode, three such CMOs share how they’ve cemented marketing’s seat at the table when it comes to propelling business forward (with impressive stats like 60% year-over-year growth and marketing bringing in 80% of the pipeline, for example). Tune in to hear the strategies and tactics behind these powerhouse CMOs: Toni Clayton-Hine of EY Americas  Jamie Gilpin of Sprout Social  JD Dillon of Tigo Energy  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Janet Jaiswal of Cloudbeds, Melanie Marcus of Surescripts, Josh Machiz of Redpoint Ventures, Megan Galvin of New State Capital Partners, and Mary Leigh Mackie To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

Metrics, metrics, metrics. It’s the science of marketing that delivers budget approvals, board buy-in, and a formidable seat at the table. In this episode, we explore the B2B metrics that matter with three metrics-driven CMOs.  Tune in to get all kinds of metrics insights, with wisdom from CMOs Kevin Sellers of Ping Identity, Deidre Hudson of Bloomfire (previously Payability), and Khalid El Khatib of Stack Overflow. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: JD Dillon of Tigo Energy, Dave Bornmann of Association Analytics, Ajay Khanna of Mezmo, and Jennifer Houston To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

Weather any storm with a strong customer marketing motion. In today’s episode, Drew and our CMO guests explore what it means to build and facilitate a successful customer marketing program. Tune in to learn why you should set up a CAB ASAP, how retention can lead to growth, how much of the budget should go to marketing, and a whole lot more.  Featuring CMO Huddlers:  Tejal Parekh (Previously CMO Terminal)  Marca Armstrong of Passport  Grant Johnson of Billtrust (Previously CMO Emburse)  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Michael Callahan of Acronis, Rashmi Vittal of Productiv, Olga Noha of SplitMetrics, Dean Nicolls of Jumio Corporation, and Patti Newcomer-Small of FieldRoutes To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

B2B marketers: This is the ChatGPT episode you’ve been waiting for.   Get ready to save 5 hours a week and increase productivity with Nicole Leffer, your go-to AI consultant. Nicole joined a recent Bonus Huddle to share a myriad of pragmatic ways marketing teams can leverage generative AI, like training it to use your brand voice, transforming webinars into blog posts, and prompt crafting. We also cover what Google thinks about the whole AI thing, why you need to fact check, and what to do about potential security concerns. Get this in your ears ASAP—AI is evolving fast and this is a train you don’t want to miss.   For full show notes and transcripts, visit https://renegade.com/podcasts/  To learn more about CMO Huddles, visit https://cmohuddles.com/  

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Grant Johnson of Billtrust, JD Dillon of Tigo Energy, and Chip Rodgers of WorkSpan. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

How can CMOs better enable Sales teams? Can marketers create content that Sales will actually use? What is the meaning of life? These are just some of the questions we ponder in this episode of Renegade Marketers Unite, recorded while Drew was off the grid in the Galapagos. But how could we air an interview without our steadfast host, you ask? Enter Bill Caskey and Bryan Neale of the Advanced Selling Podcast, who bring their A-game as they enter the world of CMO Huddles, leading the conversation on Sales Enablement with three savvy CMO guests: Peter Finter of CyberGRX, Sara Larsen of Wolters Kluwer Health, and Carlos Carvajal of Q2. Tune in for a really fun episode, as Sales and Marketing worlds collide and seek common ground. Let’s get to it! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Jennifer Houston, Ellina Shinnick of HUB International, and Bhaskar Roy of Workato To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

Searching for your next CMO gig? Need help educating your CEO and the board? Wondering how you can expand in your current role to set you up for the next one? This episode with expert executive recruiter Erica Seidel has it all. Erica founded The Connective Good, a boutique recruiting firm that specializes in CMOs, and with over a decade of experience, she has one of the strongest reputations in the industry. Tune in to hear all the wisdom she shared with CMO Huddles in a recent Bonus Huddle—with practical takeaways and pithy insights and ensure a long, happy career.   For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Shirley Macbeth, CMO of Forrester Speaking of customer events, CMO Huddles is a proud community partner with Forrester’s 2023 B2B Summit, in-person in Austin, Texas from June 4-7th, with expert keynotes, specially curated breakouts, a live band (Nathaniel Rateliff & the Night Sweats!), and a whole lot more. Huddlers will get a special discounted rate, with access to exclusive networking opportunities, VIP status, and more. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub!  And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

How are elite marketers helping Salespeople (and the prospective customer) make the buying journey fruitful (and not frustrating)? We take a broad, strategic look at the question in this episode with experts Rebecca Stone, SVP Customer Solutions Marketing & CMO at Cisco Meraki, and Marni Carmichael, VP of Marketing at ImageSource. It’s full of strategic gems that B2B marketers can use to better support and align with their sales teams. As you’ll learn, synergy between Sales and Marketing is about a synergy between consistency and spontaneity, brand and individual style, art and science. Tune in to get your Sales Enablement plan in tip-top shape for 2023. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Ross Graber, Forrester VP, Principal Analyst To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

The economy is turbulent and marketing budgets are down. But growth goals are up… What’s a marketer to do?! Listen to this episode with Forrester’s VP and Principal Analyst Ross Graber. He returned to CMO Huddles to share Forrester’s recommendations for marketing in a downturn. Tune in to learn why customers are the dominant growth engine in 2023, how to solve the problem with sourcing, what the idea marketing dashboard should look like, and a whole lot more. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Michael Callahan of Acronis, Itamar Sabo of Gigamon, and Grant Johnson of Billtrust To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

This special tribute episode is dedicated to Drew’s dad, Carl Neisser (1927-2023). The original recording aired 5 years ago, when Carl joined Drew in the studio to share lessons on life, leadership, and curiosity for episode 100. The lessons are as important as ever today, for everyone, including marketers and business leaders. Tune in to learn how to build a network across the span of a lifetime, why you should never stop learning, what it means to be a great leader, and the most important lesson of all: Find a loved one and listen to them with all your heart. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Kevin Sellers of Ping Identity, Amy Messano of Altair, and Lynne Capozzi To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

B2B buying trends are changing and the old marketing playbook isn’t working anymore. What does this mean for your marketing strategy? Tune in to today’s episode with the expert marketing execs Jon Miller of Demandbase and Allyson Havener of TrustRadius as we examine the implications of these notable trends and what marketers can do about it.  The 6 trends we explore:   Buyers want to research anonymously  Buying committees are even larger and more complicated  The buying process is nonlinear and looping  Buyers want to self-serve  Buyers trust 3rd party resources over 1st party resources   Sales has dropped out of the top 5 sources of influence  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Sarah Franklin, President & CMO at Salesforce To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

In January 2023, Salesforce announced it was laying off 8,000 staffers, roughly 10% of its workforce. Smelling blood, five sharks of Wall Street—otherwise known as activist investors—started buying shares. It was a big blow for the brand that has been at the center of the tech world for the last 15 years, but one that it hasn’t been afraid to face head on.  Welcome Salesforce President & CMO Sarah Franklin to Renegade Marketers Unite, here to share how Salesforce is committed to leading from the front, especially during turbulent times. Tune in as we talk about how to stay true to your brand values, why you need to drill down on customer centricity, what AI will mean for the future of B2B marketing, and a whole lot more. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Peter Finter of CyberGRX, Gabi Zijderveld of Smart Eye, Chip Rogers of WorkSpan, Dean Nicolls of Oosto, and Jennifer Griffin Smith of Brightcove To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

How are B2B marketers adapting their digital experiences in a down economy? We covered the topic with two superstar marketing execs based across the pond from our NYC studio: Tom Bianchi of Acquia and Warren Daniels of Bynder. Are you creating knock-your-socks-off content? Do you have a clickable demo for your business? How are you connecting digital and physical experiences for customers, employees, and partners? We answer all of this and more—tune in for an episode full of practical tips and tactics to keep your business thriving despite the economic challenges at hand. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Ellie Ahmadi, CMO of Sāgo To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

The CMO role is the most bespoke in the C-Suite, the range of responsibilities and challenges changing from company to company, growth stage to growth stage. In Ellie Ahmadi’s case, the challenge when she joined Schlesinger Group in the end of 2021 was to give the 57-year-old a brand a fresh face, one that matched the acquisitive company.  Enter Sāgo, officially launched March 1st, 2023. In this episode, Ellie shares the work behind finding and launching the new brand name (in 11 months, no less), with a ton of great tips in how to activate a new brand for employees and customers without losing 57 years of brand equity. And all of this while building a better than ever demand gen engine.  For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Chip Rodgers of WorkSpan, Patti Newcomer of FieldRoutes, Ann Boyd of Stoplight, and Dean Nicolls of Oosto To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​