In Episode 6 of REAL TIME, we talk with Subtej Nijjar – President, Canada, at Mosaic North America and former partner at Union Creative, the agency behind CREA’s national ad campaigns – about methodologies REALTORS® can employ to better understand their audience, position themselves strategically and stay relevant in periods of change and a hypercompetitive industry.

In Episode 5 of REAL TIME, we’ll join Riti Verma, real estate entrepreneur and CEO of RankMyAgent.com—with input from REALTOR® Ben Sweet—to discuss the importance of managing your online reputation as a REALTOR®. We’ll look at the impacts of online reviews, tips to get started, and how to ensure a positive experience to land and keep happy clients.

In response to current conditions, businesses and REALTORS® need to react to a new world, though temporary, where human interaction is limited or discouraged. The real estate industry, built on relationships, will be significantly impacted. But within adverse conditions come opportunities and new human behaviours. For REALTORS®, maintaining a personal connection is crucial. The CREA REAL TIME podcast provides an opportunity to give REALTORS® insight into how they can transform to be more adept in a digital retail environment. Representatives from various levels within the industry provide guidance, clarity and give CREA members real world tools to implement.

In Episode 3 of REAL TIME, we talk with Steve Murray, president and co-founder of REAL Trends, about the foundational elements of real estate – what’s changed, what hasn’t – and how trust and communication continue to play a vital role in safeguarding REALTOR® success.