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Mo Bunnell | CEO and Founder of Bunnell Idea Group | Author of Give to Grow
Are you leading important client relationships and also on the hook for growing them? The growth part can seem mysterious, but it doesn’t have to be!
Business development expert Mo Bunnell will take you inside the minds of some of the most interesting thought leaders in the world, applying their insights to growth skills. You’ll learn proven processes to implement modern techniques.
You’ll learn how to measure their impact. And, everything will be based in authenticity, always having the client’s best interest in mind. No shower required.
How to Meet the People You Want In Ways They'll Love with Jay Thompson
In this episode of Real Relationships Real Revenue, I sat down with Jay Thompson, one of my favorite facilitators and coaches that we get to work with. He has led countless sessions and coaching groups applying GrowBIG and all of our trainings, so he really knows his stuff. In this episode, we are diving into Jay’s favorite parts of the GrowBIG training and the 16 proven methods to start new relationships with people. Jay has tons of tips that I know you’ll find really valuable so I’m excited to share this conversation with you. Topics We Cover in This Episode: What GrowBIG is all about The three things that make an incredible difference with our trainings Why everybody can learn business development The importance of understanding your own growth pace The power of becoming an expert in understanding your client Making the buying experience easy and enjoyable for the clients How to actually get to know your prospects or clients The power of value and trust The 16 methods of beginning new relationships with people Jay’s top tips to keep learning I hope you found this episode valuable! There are so many different methods to begin new relationships with people. Focusing on value and trust is key to your success. If you want to learn more from Jay, you can check out his Hike the Mountain website and follow him on Instagram and LinkedIn. Resources Mentioned: Follow Jay Thompson on LinkedIn Check out the Hike the Mountain website Follow Jay on Instagram Reach out to us at the BIG email: [email protected] Listen to Dr. Anders Ericsson’s interview on Freakonomics Radio Check out the 7.5 Lessons About the Brain book Check out the playlist for the comprehensive BD skills in Season 4 of this show Building a Second Brain book by Tiago Forte
01:00:1124/10/2023
How to Grow Your Network and Be Seen as a Natural Connector with Nick Gray
In this episode of Real Relationships Real Revenue, let’s party! I sat down with Nick Gray, who is an expert at throwing parties. He is the author of The 2-Hour Cocktail Party and he’s going to share how we can use cocktail parties to gather potential clients or prospects together before an event and further our business development. With Nick’s formula, you’ll be seen as a super-connector and a host who truly cares. You’ll be amazed at how it grows your network! Topics We Cover in This Episode: How to use the Nick Party Formula for a successful cocktail party How people treat you when you are the one who organizes events The power of an abundance mentality Why even introverts can be successful at hosting events The key number of people you need at your cocktail party Why you should be collecting interesting people that you want to know Tips for starting with a low-stakes affair Platforms and tools to use to organize your event How to get people excited about your events How to be seen as a host who cares How to use value additive questions in your party If you haven’t planned your own party or event for networking before, I hope this episode inspires you to get out there and start planning the perfect cocktail party so you can grow your network and book of business! If you want to learn more from Nick, make sure to check out his book. You can also visit his website and get his newsletter! Resources Mentioned: Get a copy of The 2-Hour Cocktail Party Helpful links for planning your network event: 32 Funny Ideas for Anything but a Cup Party Icebreaker Card Games: Questions & Review of 5 Popular 2023 Decks 31 Summer Camp Activities for Adults Icebreakers: The Ultimate Guide for 2023 7 Small Trade Show Booth Ideas for 2023 The Friendship Recession site Visit Nick’s website Sign up for Nick’s newsletter
52:3417/10/2023
Accelerating Trust In Your Relationships with Empathy with Michael Ventura
Wondering how to accelerate trust in your business relationships? You’re going to love this episode of Real Relationships Real Revenue! I sat down with Michael Ventura to discuss his two books: Applied Empathy and Prioritizing Purpose. Michael dives into the topics of empathy and purpose, and shares why you can’t have one without the other. Topics We Cover in This Episode: How to get better at empathy in your relationships The power of genuine curiosity and thoughtful action when talking to others Tips for applying empathy in your life and business Ways to accelerate trust in your relationships The Depersonalization Model for breakdowns in communication Michael’s new book about prioritizing your purpose How to get started thinking about your purpose What you need in order to be productive in your life The power of saying no to the wrong things so you can say yes to the right things The key to finding your potential Empathy can be one of the biggest unlocks for leadership development, and I hope this conversation with Michael inspired you to add more empathy into your relationships. If you want to learn more from him, make sure to check out his books. You can also learn more about him on his website and on LinkedIn. If you want to check out David Burkus’s TED Talk on finding and communicating purpose in a large organization, you can check it out here. You can listen to Jenny Blake's episode all about finding more free time in your business here. Resources Mentioned: Visit Michael’s website Find Michael on LinkedIn Check out David Burkus’s TED Talk on finding and communicating purpose in a large organization Listen to Jenny Blake’s Real Relationship Real Revenue interview -"How to Find More Free Time in Your Business with Jenny Blake"
58:1610/10/2023
How to Scale Your Marketing for Bigger Impact
How can you scale your business development efforts and reach higher levels of success? In this solo episode, I’m sharing how you can make it happen through marketing. Marketing has always had a bit of a bad rap because, in the past, you couldn’t always tell what worked. However, now you can easily see what’s working in your marketing efforts and what’s not. In fact, I like to call it pre-business development because it’s so important. So I’m sharing how you can scale your marketing impact in ways that perfectly align with your business development. Topics We Cover in This Episode: Why marketing is so important for business development Examples of brilliant marketing techniques How often you should be marketing Weekly and monthly, quarterly, and annual things you can do to market yourself How to implement these types of marketing efforts Why consistency is so crucial to your success I hope you enjoyed this episode and that you got some valuable tips for marketing to scale your business development efforts. Remember, consistency is the key to success here. You just have to pick your cadence and keep going. If you want to check out the examples I mentioned, you can find them linked below. To get the GrowBIG Playbook, you can find it here. Resources Mentioned: Check out MoloLamken’s Supreme Court Business Briefing Check out Scottmadden Energy Industry Update Get the GrowBIG Playbook Check out the interview with Dennis Baltz where he describes his newsletter
20:0003/10/2023
More Ideas, More Success: The Science of Idea Flow with Jeremy Utley
Want to come up with better ideas? In this episode of Real Relationships Real Revenue, I sat down with Jeremy Utley who is the coauthor of the book Idea Flow. This book has undoubtedly been a game-changer for me when it comes to cultivating ideas, particularly in the context of large-scale enterprises. It's a paradigm shift—it's not about improving the quality of ideas, but rather, it's about amplifying the quantity. Jeremy is here to dive into the foundations of this concept and share how we can harness it to generate outstanding ideas at the enterprise level. Topics We Cover in This Episode: The simple idea behind idea flow and how organizations can increase it The easiest way to measure your idea flow How you can dial up your idea flow when it comes to skill development Why it’s important to attend to the input of your thinking in order to change the output The importance of connections when generating more ideas Why the inspiration you need might be outside your organization The power of having multiple perspectives when creating ideas The cool AI projects Jeremy is working on Embracing low-stakes failures for large-scale successes I hope you enjoyed this episode with Jeremy and that you're excited to put his tips into action to supercharge your idea flow and kickstart a flood of new ideas. Remember, the real magic of exceptional ideas happens when you embrace the flow and let your creativity lead the way. If you want to learn more from Jeremy, make sure to get a copy of his book. You can also follow him on LinkedIn and Twitter, subscribe to his newsletter, and tune in to his podcast. Resources Mentioned: Visit Jeremy’s website Check out his newsletter Listen to Jeremy’s podcast Try Ten tool Check out Freespin Capital View the interactive overview of all the major cognitive biases Listen to my interview with Josh Scott
55:0826/09/2023
Mastering the Art of Referrals: Insights from John Jantsch
How do you generate more referrals for your business? Referrals are one of the best ways to grow your book of business if you approach it with a strategy. In this episode of Real Relationships Real Revenue, I invited John Jantsch, the referral and marketing strategy expert and author of The Referral Engine, to discuss ways that you can grow your business and network so that you can turn your business into a referral machine. Topics We Cover in This Episode: Why you need to get intentional about generating referrals The mindset of success you need if you want to bring in more clients Why asking for help has such a big impact on your relationships How to ask someone to refer you to others plus a strategy to do it that you can start using now Ways to get referrals without asking for them The secret to using strategic partners to bring in more referrals How to find the right strategic partners for you How you can go about setting a marketing strategy The seven customer journey stages that make people want to buy with you What you need to know about AI in the marketing industry Ways to use AI to take your marketing strategy to the next level Referrals are like gold for any business. They not only bring in high-quality leads but also come with a built-in trust factor that's invaluable in today's marketplace. I hope you enjoyed this conversation with John on how to create a solid marketing strategy and find the right fit strategic partners so that you can get more referrals and grow your book of business. If you want to learn more from John, you can get a copy of his book The Referral Engine here. Also, make sure to get your hands on his AI prompts and check out all of the amazing resources on his website. Resources Mentioned: Get a copy of The Referral Engine Visit the Duct Tape Marketing website Get John’s free AI prompts
55:5519/09/2023
The Value in Vulnerability and Co-Creation with Your Clients with Anna Boon
How can you get your clients to buy into the idea of building something together? In this episode of Real Relationships Real Revenue, I sat down with one of our top facilitators, Anna Boon, to talk about her favorite parts of the GrowBIG® Training- Building Everything Together. We are going deep into the topic and Anna is sharing what you need to know so that you can learn to co-create something amazing with your clients. If you want to elevate your expertise and stand out in your field, this episode is for you! Topics We Cover in This Episode: The benefits of Building Everything Together Strategies to make this happen with your clients The Ikea Effect and how it relates to this principle The science behind how this idea works How we can overcome objections to this strategy The value in vulnerability The different areas of Building Everything Together A good practice to begin to leverage this concept with your clients Anna’s trick for continuous learning and holding herself accountable I hope you enjoyed this episode with Anna! There is really something powerful about getting your clients to buy into co-creating with you. If you want to learn more about the science behind it, check out the studies on The IKEA Effect here. If you want to get in touch with Anna, you can follow her on LinkedIn or contact her at [email protected]! Resources Mentioned: Connect with Anna Boon on LinkedIn BIG Email: [email protected] The IKEA Effect research
38:4112/09/2023
How To Create Radical Change in Your Life in Just One Year with Lisa McCarthy
Did you know that regardless of your industry, life, career stage, or circumstances, you can create meaningful and sometimes radical change, improvement, or growth in just one year? Lisa McCarthy joins me in this episode of Real Relationships Real Revenue to dive into how you can make it happen with the Five Power Principles. Her new book FAST FORWARD: 5 Power Principles to Create the Life You Want in Just One Year is made to challenge any limiting beliefs, and she is giving you a proven system to do just that. Topics We Cover in This Episode: The five principles to create meaningful change An exercise to help you define what extraordinary success looks like for you Why you should commit to outcomes even if you don’t know how to achieve them The power of getting your goals on paper Why you should always write your goals in the past tense Why your mindset matters so much Creating uncomfortable outcomes How to plan the work and work the plan The importance of finding stuff to subtract from your time How to use language of action The science and power of curiosity We just don't know how long that we've got here, so why not live the life we want? I hope you enjoyed this conversation with Lisa and that it inspires you to set big, audacious goals for yourself! I really think you should get a copy of her book and take a weekend to read it. Work through her process and watch your life transform! If you want to learn more about 7 ways to deepen your relationships in five minutes or less, make sure you get a copy of the GrowBIG Playbook. Resources Mentioned: Get a copy of Lisa’s book FAST FORWARD: 5 Power Principles to Create the Life You Want in Just One Year Get a copy of the GrowBIG Playbook Visit Lisa’s website Check out the Pseudo Set Framing research
53:1405/09/2023
The Top Attributes of Modern Leaders with Kirstin Ferguson
I have a special treat for you in this episode of Real Relationships Real Revenue! I sat down with Kirstin Ferguson whose new book The Head & Heart: The Art of Modern Leadership just came out and it is perfect for anyone tuning into this show. You are the people who have one foot in deep technical expertise, but you've also got to lead teams. You've got to lead strategic partner relationships to do the great work that you do, and in this episode, Kirstin is going to teach us how to do that even better. Topics We Cover in This Episode: What the art of the modern leader really is Why feedback is crucial for modern leaders The small moments that leave a big impact as a leader How you can assess your modern leadership for free The important attributes of leadership The power of self-awareness as a leader Why it’s so important to lead with courage The art of moving from personal to professional relationships The innate curiosity we all have and what happens when we apply it to clients The wisdom in decision-making The correlation between perspective and empathy Practical tips to implement modern leadership principles I hope this episode helps you discover the art of staying present, nurturing humility, and embracing self-awareness as you navigate the world of modern leadership. If you want to learn more from Kirstin, I highly recommend you get a copy of her book Head & Heart: The Art of Modern Leadership, take the free Head & Heart Leader Scale assessment, and follow her on social media. Resources Mentioned: Buy Head & Heart: The Art of Modern Leadership: https://www.amazon.com/Head-Heart-Art-Modern-Leadership/dp/152300620X/ref=sr_1_1?keywords=head+and+heart+the+art+of+modern+leadership&qid=1682416957&sprefix=head+and+heart+the+%2Caps%2C332&sr=8-1 Take the Head & Heart Leader Scale and self-assess your modern leadership: https://headheartleader.com/ Learn more about Kirstin Ferguson and book her for an event: https://www.kirstinferguson.com/ Follow Kirstin on LinkedIn: https://www.linkedin.com/in/kirstinferguson/ Follow Kirstin on Instagram: https://www.instagram.com/kirstinferguson/ Follow Kirstin on Facebook: https://www.facebook.com/kirstinferguson Follow Kirstin on Threads: https://www.threads.net/@kirstinferguson Follow Kirstin on Twitter: https://www.twitter.com/kirstinferguson Listen to the episode with Gina: https://video.realrelationshipsrealrevenue.com/how-to-pitch-and-close-the-deals-that-you-want-with-gina-king/
55:2529/08/2023
How To Authentically Deepen and Leverage Your Relationships with Michael Melcher
In this episode of Real Relationships Real Revenue, I sat down with Micheal Melcher, the author of Your Invisible Network: How to Create, Maintain, and Leverage the Relationships That Will Transform Your Career. This book is jam-packed with so much value and I know you will love it. In this episode, Michael and I dive into what your “invisible network” is and why and how you can learn network and relationship skills that could change your career trajectory. Topics We Cover in This Episode: Why your relationships are actually a form of wealth that you get to control What your invisible network is and why you need to have one Pushing past discomfort in order to grow and push into new levels of success The six rules of relationships and why they matter The influence your network has on the decisions you make The demystification of relationships The mutually beneficial nature of great relationships How to completely differentiate yourself from others when you’re building relationships or working with clients Strategies for creating a relationship portfolio The role of vulnerability in relationship building and why it doesn’t impact your credibility The ratios you need to keep in mind when reaching out to your network I hope you enjoyed this conversation with Michael! As he said, relationships are a form of wealth that you can control, and you can grow your wealth of relationships with these tips that Michael shared today. If you want to learn more about Michael, make sure to check out his book. You can also visit his website resource page, get the 7 Types of Relationships download, and use it to reach out to your weak ties today. Resources Mentioned: Get a copy of Michael’s book: https://michaelmelcher.com/yourinvisiblenetwork/ Check out Michael’s resources https://michaelmelcher.com/resources/
59:5622/08/2023
How To Categorize and Store Your Learned Knowledge in a “Second Brain” with Tiago Forte
I have a real treat for you in this episode of Real Relationships Real Revenue! I sat down with Tiago Forte, the author of Building a Second Brain, which is one of my favorite books ever. Tiago is here to share more about the absolute superpower of building a “second brain” and how you can use his mnemonics and systems, such as the PARA Method, to take your business development to the next level. Truly, his methods will help you separate yourself from 95% of other people when building relationships. Topics We Cover in This Episode: Why building a second brain is such a superpower and how you can build your own The power of having a system for cataloging important information The ability to think once, and then capitalize on it again and again Why anyone can benefit from having a second brain Where to put the information that you capture so that you can maximize its value The key to overcoming information overload How to apply the PARA Method in your business development process The true power of making learning a priority How to separate yourself from 95% of people in business and life Tiago’s favorite apps for creating your second brain The 4 archetypes that will help you find the perfect app for you What you need to know about team knowledge management I hope you found some value in this episode with Tiago! There is so much power in having a “second brain” to store all of the information that you have gathered throughout your career. It can be really instrumental in standing out in your business development efforts. If you were as inspired by Tiago as I was and want to learn more, visit his website to check out all of his resources and find the YouTube videos we spoke about. Make sure to also get yourself a copy of Building A Second Brain. I know you won’t regret it! Resources Mentioned: Get a copy of Building A Second Brain: https://a.co/d/d1ViFR7 Check out all of Tiago’s resources and YouTube videos: https://www.buildingasecondbrain.com/ Check out Tiago’s new book focusing on and going deeper into the PARA method: https://a.co/d/bTsN0zm
50:1415/08/2023
How to Unlock Extraordinary Results by Sending Newsletters with Jay Papasan
In this episode of Real Relationships Real Revenue, I sat down with Jay Papasan, one of the co-authors of The One Thing, which was a major unlock for me! He joined me to talk about the power of consistently writing to your email list. Even if you don’t have an audience right now, starting a newsletter is something that will compound over time and provide you with extraordinary results. Topics We Cover in This Episode: The possibilities available to you with writing Why you don’t need a huge audience to start a newsletter The power of email marketing Why consistency matters more than anything when it comes to newsletters The relationship-building you can do with an email list What to say to your email list- even if you think you don’t have anything to say Tricks Jay uses when writing and organizing his thoughts The secret to getting clarity on what we need to be doing to achieve our goals Why accountability is so important I hope you enjoyed this conversation with Jay! If you don’t have a copy of The One Thing, I highly recommend you get it. And if you do have a copy, give it a reread. It is such a powerful tool for growth. If you want to learn more from Jay, check out his email list The Twenty Percenter. Resources Mentioned: Join Jay’s email list The Twenty Percenter: https://www.thetwentypercenter.com Check out The One Thing: https://the1thing.com Check out Nathan Barry on Leveraging the Power of Automation All The Way to $25 Million in Revenue: https://www.youtube.com/watch?v=ZelomTIw4XU Check out Purpose in Business Development with Dennis Baltz: https://www.youtube.com/watch?v=qGvu6hXDTm0 Listen to Growing Business Development Relationships with Henning Streubel: https://www.youtube.com/watch?v=tNFvu1mL4Rw Listen to Ron Friedman on Finding Success By Learning to Reverse Engineer Greatness: https://www.youtube.com/watch?v=bVsINZkF-Ec
59:3108/08/2023
The Six Steps To Preparing For Client Meetings So That You Can Win More with Paul Weigall
In this episode of Real Relationships Real Revenue, I am bringing on one of our top facilitators and coaches, Paul Weigall. He has implemented GrowBIG in organizations globally and I know this episode is going to be a real treat. We are going to teach you a rock-solid method on how to prepare for client meetings so that you can have more success. Topics We Cover in This Episode: Why failing to prepare for your meetings means you don’t win them The truth about why people fail to prepare for their meetings How to frame your goals to your clients’ liking Why setting goals helps keep everyone on track and how many to set The importance of flexibility with your meetings How to ask the right questions to move your clients forward How to nail the positioning of the features and benefits in a meeting Tips for planning the content of your meetings The importance of following the six steps to prepare for your client meetings How cliffhangers can influence the outcome of your meetings I hope you enjoyed this conversation with Paul and learned some valuable tips on how to properly prepare for your meetings with clients so that you win more often. To connect with Paul, you can find him on LinkedIn. You can also get in touch at [email protected]. If you would like to learn more about the research about asking for things face-to-face by Vanessa Bohns, you can check that out here. Resources Mentioned: Paul Weigall LinkedIn: https://www.linkedin.com/in/paul-weigall-3b572a17/ Get in touch about BIG: [email protected] Check out the 34x research by Vanessa Bohns: https://hbr.org/2017/04/a-face-to-face-request-is-34-times-more-successful-than-an-email
44:1101/08/2023
Building Trust in Relationships for Increased Success with Charlie Green
In this episode of Real Relationships Real Revenue, I sat down with Charlie Green, the author of the first book that really made an impact on me - The Trusted Advisor. There are so many books out there that are all about closing the next deal, and not enough about the relationship aspect. You can have relationships and be proactive, and do it in a way that’s a win for everybody, and Charlie is here to dive into that topic and share three big ideas on the topic of trust with us today. Prior to founding Trusted Advisor Associates in 2001, Charlie spent 20 years in management consulting. He has an MBA from Harvard, and a BA in Philosophy from Columbia, where he also drove a NYC taxi part-time. He is the co-author of The Trusted Advisor, The Trusted Advisor Fieldbook, and author of Trust-based Selling. He has worked with over 100 clients in industries from law, consulting, and accounting to technology, financial services, and pharmaceuticals, helping individuals and teams to get better at trusting and being trusted. Topics We Cover in This Episode: The advantages of focusing on trust in relationships How to take risks while also being trustworthy in business The power of The Trust Equation Showing vulnerability as an expert and how it builds trust The myths around trust The emotional or “soft” stuff that will get you the sale What happens when you stop being self-centered and let go of resentment The power of follow-up questions and showing interest during conversations How to keep the goal of helping others at the front of mind during your conversations Why the enemy is not objection, the enemy is disconnection in business agreements Why you should always follow your curiosity The importance of leading with your mindset I hope you found as much value in this conversation with Charlie as I did! His work has truly impacted the way I do business so I am thrilled that I got the chance to have him on the show. Building trust can really benefit your relationships so I encourage you all to take these tips from Charlie and apply them to your own work today. If you want to chat with Charlie, feel free to email him at [email protected] and visit his website and learn more about how you can become more trustworthy in your relationships. I also highly recommend you check out his book The Trusted Advisor. Resources Mentioned: Check out the Klask Game: https://www.klaskgame.com Get in touch with Charlie: [email protected] Visit Charlie’s website: https://trustedadvisor.com
57:4425/07/2023
How To Focus on What's Important
In a recent episode with Leidy Klotz, we discussed how our brains are wired to add, not subtract. This means that we need prompts to help us figure out what to subtract from our lives for increased success. So in this solo episode of Real Relationships Real Revenue, I am sharing some tips for you on how to focus on the right things and subtract the wrong things. Topics We Cover in This Episode: How to find your Grow Big Index How understanding your value in the marketplace can help you find what you need to get rid of The two calendar-driven ways to find what to subtract The event-driven ways to subtract How you can keep these three triggers top of mind during your workflow As Leidy says, to do great things, we need to subtract the less valuable things. Baking these three triggers into your workflow should help you keep this top of mind so you can regularly remove the things that you need to. If you haven’t already listened to the episode with Leidy Klotz, make sure to do so. It was a fantastic interview and Leidy had so much value to offer. You can tune in here. Resources Mentioned: Listen to my conversation with Leidy Klotz
19:0718/07/2023
Achieve More by Doing Less, with All-Star Researcher Leidy Klotz
In this episode of Real Relationships Real Revenue, I sat down with Leidy Klotz to talk about the mindset of subtracting versus adding. Often when we want to make something better, we want to add to it, but sometimes the answer is actually to take something away. Lady is here to explain this concept to us and show us how we can apply that to our work in our organizations for increased success. Topics We Cover in This Episode: Why we automatically think to add instead of subtract Strategies to decide when to add and when to take away How the rule of three applies to this concept How to apply the idea of subtraction to deepening relationships Subtracting things to get your time back What to do when you’re finding yourself overwhelmed How to figure out what to subtract How we can be more successful in managing our energy The power of a to-don’t list I hope you enjoyed this conversation with Leidy! As he says, when you add something, you are saying no to every other possible thing so it’s very important to be mindful about what you add to your plate as opposed to taking away. If you want to learn more about Leidy, you can check out his website here. Resources Mentioned: Learn more about Leidy including his speaking Check out the research and book showing how to spend money to save time (and other ways to spend money to make you happy) Listen to the episode with Molly Fletcher on Being Relentlessly Curious and Over-Delivering In Your Relationships Tune in to our episode with Vanessa Van Edwards where she illustrates how to captivate your prospect Check out Voxer Check out Marco Polo
55:1811/07/2023
How to Pitch and Close the Deals that You Want with Gina King
In this episode of Real Relationships Real Revenue, I had the pleasure of sitting down with Gina King, one of our facilitators, to talk about the top three areas she sees the biggest impact or transformation with when she goes to a city to train a new team. You're going to see exactly what things you can put in place right away to be successful. Topics We Cover in This Episode: Why listening and learning is so impactful, no matter where you are in your career What really happens when we perceive ourselves as experts in our fields Gina’s hot take on advisors and what being an advisor really means The power of sharing the right story when helping others How the rule of three makes your message more memorable How to convert your accolades or experience into a benefit for your customers How to use the stakeholder impact when sharing your accolades and benefits Incorporating strategic fit and alignment into your pitches The four big value drivers Gina’s top tips for dynamic meeting preparation Framing your meetings from the beginning to make sure everyone is on the same page What you should bring to your meetings, and what you shouldn’t I hope you enjoyed this conversation with Gina! I loved hearing all of her insights into the biggest impacts she sees when working with customers on the GrowBIG Training. If you want to connect with Gina, you can follow her on LinkedIn and email her at [email protected]. Resources Mentioned: Follow Gina on LinkedIn Reach out to Gina: [email protected] Check out The Earned Dogmatism research
01:04:2204/07/2023
You Only Need to Do Three Things as a Leader with CEO Whisperer Trey Taylor
In this episode of Real Relationships Real Revenue, I sat down with Trey Taylor to talk about the importance of company culture and his unique and provocative perspective on what leaders should do. Trey Taylor is the M.D. of Threadneedle, the Taylor Family Office, C.E.O. of Taylor Insurance Services, M.D. of trinity | blue consulting, and Founding Partner of Ascend Partners. He holds a Bachelor’s degree in History from Emory University and a Juris Doctor degree in Tax & Corporate Transactions from Tulane. In 2020, Trey published his first book, A CEO Only Does Three Things. Since that publication, he has appeared on 60+ podcasts and been featured in publications like INC., Entrepreneur, SHRM, and others. He speaks frequently as a keynote speaker challenging audiences to be more intentional, find more focus, and get the right things done. In his private time, Trey is a WSET-certified sommelier and private pilot with a Cirrus SR22T. He and his wife, Sheya, are the proud parents of Ret, Emmaline, and Mary Salter. They make their home in South Georgia, traveling frequently for work and pleasure. Topics We Cover in This Episode: How Trey got started as a CEO Why you should treat your team culture like a garden The importance of ritualizing your values with your team How to incorporate company culture into your recruiting process How Trey approaches retention with his team Tips for dialing in on our team as individuals and showing acts of love The number one thing we can do as leaders Setting goals as CEOs I hope you enjoyed this conversation with Trey. He has such a refreshing and unique approach to leadership and I enjoyed learning from him. If you want to learn more from him, I highly recommend you check out his newsletter and his book. You can also follow him on Instagram and Facebook. Resources Mentioned: Check out Trey’s newsletter: https://plantyourflag.substack.com Visit Trey’s website: https://trey-taylor.com Check out Trey’s consulting firm: https://trinity-blue.com Get a copy of Trey’s book, A CEO Only Does Three Things: https://a.co/d/1P3SzLb Learn more about the Psychological Momentum research: https://www.researchgate.net/profile/Seppo-Iso-Ahola/publication/263918129_Psychologica[…]fde9/Psychological-Momentum-Why-Success-Breeds-Success.pdf Check out the Ownership Thinking book by Brad Hams: https://a.co/d/baGu0yY Follow Trey on Facebook: https://www.facebook.com/CEOTreyTaylor Follow Trey on Twitter: https://twitter.com/TreyTaylorCEO Follow Trey on Instagram: https://www.instagram.com/ceotreytaylor/
01:11:0727/06/2023
“Hidden Genius” Lessons: How to Grow Your Relationships and Book of Business with Polina Pompliano
In this episode of Real Relationships Real Revenue, I sat down with Polina Marinova Pompliano to talk about her new book Hidden Genius and how she takes the biographies of the most successful people and weaves them together into themes so that we can learn from the best thinkers of the world. Polina Marinova Pompliano is the author of HIDDEN GENIUS and the founder of The Profile, a media organization that studies successful people and companies. Previously, she spent five years at FORTUNE where she covered technology and venture capital. As the author and editor of Term Sheet, FORTUNE’s industry-leading dealmaking newsletter, Polina interviewed the industry’s most influential dealmakers, including Melinda Gates, Steve Schwarzman, Chamath Palihapitiya, and more. Topics We Cover in This Episode: Polina’s journey to where she is now Why Polina has a fascination with learning from other people The importance of mental toughness when striking up relationships with new clients The personification of pain and how it can help us grow How we can reframe our thoughts on failure The power of taking action and reaching out to people, despite your fear Tips for creating healthy relationships Why it’s the mundane things that make your life extraordinary Little things you can do for your clients to keep the magic alive Why it’s the motivation behind your actions that really matters when it comes to building relationships The difference between an audience and a community Ways to create your community The systems that Polina uses to capture and catalog everything that she learns Why you should tie your identity to your own name only How Polina handles her setbacks I hope you enjoyed this conversation with Polina! Her desire to learn is incredible and she has so much valuable advice she can share because of it. I highly recommend you check out her book Hidden Genius so that you can learn more from her and the best of the best. You can also check out her website here. If you want to get a copy of the Grow Big Playbook, you can get that here. Resources Mentioned: Visit The Profile website Check out the Hidden Genius book Get a copy of the Grow Big Playbook Follow Polina on Twitter
57:0620/06/2023
The Expert Advantage: Why Experts Make the Best Leaders with Amanda Goodall
In this episode of Real Relationships Real Revenue, I sat down with Amanda Goodall, author of the book Credible, to talk about the power of expert leaders. We are diving into why experts are better leaders, the impact it has on the people all around them, how to spot them, and how to build talent. Everyone has a deep technical expertise and Amanda is going to show you how to leverage that so you can get the results you want in your organization and have the impact that you want on your client. Amanda Goodall is professor of leadership at Bayes Business School (formerly Cass), City, University of London, where she specialises in how leaders and managers influence performance. She began her career as a fashion model at the age of sixteen. At twenty-two she lived on a small development project in Andhra Pradesh, India, and spent the next few years working with international NGOs. In 1997, she completed a degree at the London School of Economics and subsequently a PhD, at Warwick Business School, focused on leaders’ characteristics. After two years at IZA Institute for the Study of Labor in Bonn, Germany, in 2012 she joined Bayes Business School’s Faculty of Management. She has been a visiting scholar at Cornell University, the University of Zurich, and Yale University. Dr Goodall is widely published in academic journals, practitioner publications and the media. She is a committed environmentalist, an ambassador for Save Wild Tigers, and a founder member of Pembrokeshire Seal Research Trust. Topics We Cover in This Episode: How Amanda got started researching experts in leadership Amanda’s best tips for moving into a leadership position How to hold the mirror up to yourself to understand how you influence others The humility needed to keep learning despite your expertise How expert bosses create a happy and productive workplace The effect of happy and fulfilled employees on an organization The importance of incentivizing people to step into leadership roles Ways to diversify the pool of candidates for leadership roles The five capabilities experts need to lead Lies experts tell themselves about leadership Tips for staying on track despite setbacks I hope you enjoyed this conversation with Amanda. There is so much power in experts in leadership roles, and I hope this inspires you to continue to learn and grow in your expertise so you can step into leadership as well. If you want to learn more from Amanda, make sure to visit her website and check out her book Credible: The Power of Expert Leaders. Resources Mentioned: Visit Amanda’s website Listen to Embracing Vulnerability to Build Better Relationships with Your Clients with Ernesto Pagano
58:4313/06/2023
Real Artists (And Advisors) Don’t Starve: How to Be Commercially Successful with Jeff Goins
In this episode of Real Relationships Real Revenue, I sat down with Jeff Goins who is an expert at helping people actually make money with their expertise. We discuss the best way to stand out in your industry, finding the right systems for winning clients and business development, and so much more. Jeff Goins is a writer, keynote speaker, and entrepreneur with a reputation for challenging the status quo. He is the best-selling author of five books including The Art of Work and Real Artists Don’t Starve. He is also the creative force behind the ghostwriting agency, Fresh Complaint ( freshcomplaint.com ). A husband, father of two, and a guacamole aficionado, Jeff lives just outside of Nashville, Tennessee. Topics We Cover in This Episode: What we can all learn from Michelangelo How to artfully break the rules to stand out from the crowd The best way to be different in your industry Why you never need to reinvent the wheel Tips for finding the right systems for you The true cost of doing something yourself rather than getting help The systems you need around winning the work and business development How Jeff approaches continuous learning Lies Jeff sees people telling themselves I hope you enjoyed this episode with Jeff! The stories we tell ourselves about what is possible for us is what really matters. Making money with your expertise is possible for anyone, it’s all about how you see it and your mindset around it. If you are interested in learning more from Jeff, make sure to visit his website and check out his book Real Artists Don’t Starve. If you’ve ever thought about writing a book, check out his agency. Resources Mentioned: More on Jeff Goins and his writing Get a copy of Real Artists Don’t Starve More on Jeff’s agency and ghostwriting Check out my weekly newsletter Get a copy of Jeff Walker’s book Launch
52:3406/06/2023
How To Use Speaking Engagements To Grow Your Book of Business with Erick Rheam
In this episode of Real Relationships Real Revenue, I sat down with Erick Rheam to talk about how to become great at speaking in a way that you can use to meet people and generate leads systematically so that you can grow your book of business and relationships. Erick Rheam is a speaker and published author. He communicates and educates on topics related to discovering significance and the art of mastering human dynamics to achieve success. Speaking is one of the most powerful ways to get your message out because it scales, so I’m so excited to dive into this episode today. Topics We Cover in This Episode: How Erick got into speaking and how it has changed his career Why speaking is such a powerful way to share your message Where to get started if you want to get into professional speaking The importance of knowing your audience clearly when speaking The key elements you need to crush it on stage How to create a powerful call to action in your speech What lead generators are and why they are crucial to your success while speaking Ways to find new gigs after your events Tips for optimizing your bio for speaking engagements Ways to use your experiences in your speech to add value and exceed expectations Erick’s signature message and how he uses them while speaking Speaking can make a huge impact on the success of your business or career. I hope you enjoyed these tips from Erick for how to craft your own signature message, create a powerful call to action, and utilize the key elements he shared today to crush it on stage. If you want to learn more from Erick, make sure to check out his page on The Speaker Lab website to learn more about if speaking is right for you. Resources Mentioned: Check out Erick’s page on The Speaker Lab’s website Connect with Erick on LinkedIn Follow Erick on Instagram Visit Erick’s website Get a copy of Rise Above Chaos Check out the Significance Assessment
50:2030/05/2023
Business Development in Uncertain Times: Three Practical Tips To Help You Handle It
In this episode of Real Relationships Real Revenue, I’m coming to you solo to talk about something that people really seem to need right now. I'm sharing a way that you can tackle any type of slowdown that you see in the economy, in your book of business, in your business results, or in your particular expertise. These kinds of ebbs and flows happen all the time, and it’s important that we know how to handle them so that we can keep paving the way for success. Topics We Cover in This Episode: The surprising statistics behind business growth during challenging times How you can completely differentiate yourself from anyone else The power of opening up a dialog with a client when they can’t invest in you What you can offer to a team during tough times Give To Gets you can offer clients or prospects that will likely transition into a mutually beneficial relationship What to do when your outcomes are twice as hard So many people think that uncertain times are when you should pull back, but I hope these practical tips will help you understand the importance of doubling down instead. Offer value and really build and deepen your relationships. If you do this, you’ll win both in the short term and in the long term. If you want to learn more about our Demand Creation Give To Get model, you can check it out here. If you want to check out the McGraw Hill study, you can do that here. Resources Mentioned: Learn more about our Demand Creation Give To Get model Check out the McGraw Hill study
15:1023/05/2023
From Prison to Purpose: How Tommy Breedlove Transformed His Life by Prioritizing Himself First and Focusing on His Purpose
Prepare to become legendary! In this episode of Real Relationships Real Revenue, I sat down with Tommy Breedlove who just wrote a book called Legendary that I got a ton of value out of and I know you will too. As someone who has spent time in prison, Tommy has a really unique journey and perspective and he’s sharing how we can learn to prioritize ourselves first, take control of our life and time, become laser-focused on what matters, and become legendary. Topics We Cover in This Episode: Tommy’s journey and the low point that changed everything The people he met in prison that transformed his life Why he started working with entrepreneurs and high-achieving people The number one way we can live with purpose The power of time-blocking and focusing on your zone of brilliance The importance of getting laser-focused on the things that move the ball in your business The mindset, attitude, and skill of managing money Why we need to get rid of the word “busy” and why your time is your second greatest asset How we can learn to say no Unconditional self-love and how we can achieve it The power of taking control of your life and being the captain of your own ship I hope you enjoyed this powerful conversation with Tommy. As he says, you are your number one asset and you have to prioritize yourself first. It’s not selfish, it’s actually the most selfless thing you can do. I hope you read his book, take his advice, learn to lead, love, and respect yourself first every day, and become a world-class elite in your life. Get your copy of Tommy’s book today. You can also visit his website to learn more about his retreats and events. Resources Mentioned: Check out Tommy’s book Legendary Check out Tommy’s website and learn more about his retreats and events Check out The ONE Thing
55:0816/05/2023
Culture and Growth: How to Win More Business by Communicating Your Values with Marcus Collins
There is no force more influential on human behavior than culture. In this episode of Real Relationships Real Revenue, I sat down with Marcus Collins to delve into how we can build a culture around our work, our lives, and our interests. And how, as a result, we’ll find opportunities, ideas, products, and experiences that we may not have found on our own. Dr. Marcus Collins is an award-winning marketer and cultural translator with one foot in the world of practice—serving as the head of strategy at Wieden+Kennedy New York—and one foot in the world of academia—as a clinical assistant professor of marketing at the Ross School of Business, University of Michigan. Topics We Cover in This Episode: Why culture is so difficult to operationalize in business The opportunities that can arise when you focus on company culture How culture can help you build your book of business How to find ecosystems in business based on your beliefs and values How to get with your team and determine what you believe What artifacts are and how we give things meaning The way that the language we use signals to the world who we are How culture can impact who you work with The social aspect of consumption The human desire for connection and how it impacts our behavior and decisions in life and business The power of offering connections in business I hope you enjoyed this episode with Marcus. From identifying the artifacts that give meaning to our culture, to the language we use to signal who we are, it’s important to take a thoughtful and intentional approach to building a culture that reflects our vision and aspirations so that we can find the right people and more success. If you have a vested interest in helping people adopt behavior, Marcus’s book will be very helpful for you. You can get a copy here. Resources Mentioned: Visit Marcus’s website Get a copy of For the Culture
49:3409/05/2023
Pursuing Growth: Tips from Fighter Pilot and Stage Four Cancer Survivor, Joel Neeb
In this episode of Real Relationships Real Revenue, I sat down with Joel Neeb. Not only has he escorted the president of the United States around in Air Force One, but he has also done a lot of incredible work in the business world. From working as a fighter pilot to becoming a CEO of a consultancy, and now working with the third-largest software company in the world, he has a breadth of experience and I’m excited to chat with him today. Topics We Cover in This Episode: How he got started as a pilot The life-changing diagnosis that he received and the clarity it brought The three G’s he found in the darkest moments of his life The two summits in life we should strive for Why we have to get out of our comfort zone to grow Why you can’t be afraid to reinvent yourself The importance of mentorship in your professional life Why gratitude is a superpower The rose, bud, thorn method for practicing gratitude and optimism How to create a new habit Joel has some incredible insight into the power of gratitude, growth, and getting out of your comfort zone for massive growth in your personal and professional life. As he says, you can’t be afraid to reinvent yourself so go after the success you desire. If you want to learn more from Joel, make sure to follow him on LinkedIn and check out his book The Survivor’s Obligation. All proceeds go to charity so make sure to support this amazing cause. Resources Mentioned: Check out The Survivor’s Obligation Follow Joel on LinkedIn
45:2902/05/2023
Making a Habit of Nurturing Your Relationships with Yiannis Gavrielides
In this episode of Real Relationships Real Revenue, I sat down with Yiannis Gavrielides who is the CEO of a really cool tech startup called Covve that is focused on deepening relationships. I’m excited to have him on the show to talk about how this technology is helping people everywhere remember to do their reach-outs and follow-ups and how to do so effectively for building and deepening those relationships. Topics We Cover in This Episode: How Covve is helping people make a habit of nurturing relationships The importance of differentiating yourself in growth and career How relationships help build trust Ways you can deepen your relationships The benefits of just trying to be helpful to people Why you should always take notes when relationship building Why you should focus on human connections and vulnerability Ways to stay top of mind with people you meet Following up as the introducer and as the introduction recipient How Yiannis continues to learn through meeting people Lies people tell themselves about networking What Yiannis does to stay on track I hope you enjoyed this conversation with Yiannis. Building and deepening your relationships is so important if you want to grow your book of business. Yiannis is working to help people make habits of nurturing their relationships with his new tech and I am so excited to see how this grows. If you want to learn more from Yiannis, check out the Covve website and connect with him on LinkedIn here. You can email him at [email protected]. Yiannis is offering a special discount code for our listeners - click here to get the Premium Covve Personal CRM App with the discount already applied, or use code “BIG2023” at checkout! If you want to learn more about the High Impact Relationship Deepeners, you check it out here. Resources Mentioned: Add Yiannis on LinkedIn Visit the Covve website Check out the Wired to Socialize series on YouTube, Spotify, Apple Podcasts and Google Podcasts Email Yiannis at [email protected] Check out High Impact Relationship Deepeners Check out the GrowBIG Playbook Listen to my conversation with Dr. Ivan Misner
01:02:3725/04/2023
How to Create Team Collaboration with Deb Mashek
In this episode of Real Relationships Real Revenue, we are diving into collaboration with Deb Mashek. The problems that have the biggest impact for your clients are the ones that require collaboration across teams internally, so this is a super important topic and I’m excited to explore it today. Deb is sharing her best secrets for success. Topics We Cover in This Episode: Why collaboration ends up being harder than expected How to take the Ecosystem approach to collaboration The importance of relationship quality and interdependence The trust it takes to be interdependent with others The brilliant way to ask for help The number one correlation to our success Why we need to be using the right language when communicating Using collaboration for cross-selling How to break down walls and build trust internally What collaborative action is and why it’s important The necessity of collaborative culture and how to achieve it Defining what collaboration means to your organization The things people get wrong about collaboration How Deb continues to learn Collaboration is not always as simple as it seems. You want to define what collaboration means to your organization and what that looks like. Creating a culture of collaboration will make a huge difference in the way your team works together internally. Social psychologist Deb Mashek helps organizations create the conditions for collaboration to thrive. An experienced business advisor, professor, and nonprofit executive, her writing appears in MIT-Sloan Management Review, Fortune, ReWorked, The Hechinger Report, and Psychology Today. Deb has been an invited speaker on collaboration and viewpoint diversity at leading organizations including the United Nations and the American Psychological Association. She is the international bestselling author of Collabor(h)ate. I hope you enjoyed this conversation with Deb. If you want to learn more about the things we talked about today, you can check out the Mashek Matrix, the Ecosystem Model, the article on hiring collaborative people, and the HBR piece on social class and collaboration. You can learn more about Deb by visiting her website. Resources Mentioned: Visit Debs website Check out Mashek Matrix Check out the Ecosystem Model Read the ReWorked article on hiring collaborative people HBR piece on social class and collaboration
58:0418/04/2023
How Intrinsic Motivation Can Help You Succeed in Life and Business with Stefan Falk
In this episode of Real Relationships Real Revenue, I sat down with Stefan Falk, author of the book Intrinsic Motivation, to talk about his story and how to find intrinsic motivation in your life so that you can learn to love your work and succeed like never before. Stefan has a fascinating background that led him to where he is now and I think you’re going to really love hearing his perspective on things as a successful business coach. Topics We Cover in This Episode: The starting point for what Stefan does today How Stefan strives to help people in their lives and careers What triggers intrinsic motivation The power of experimenting in your career The mindset needed to add value to others Becoming a thought leader and advisor to senior leaders Tips for handling anxiety when it comes to business development Why you should leave people with more energy after meeting you than they had before Why we are the only ones holding ourselves back I hope you enjoyed this conversation with Stefan. I love how he points out that a little bit of anxiety or pain from a business development perspective is a good thing! It’s a sign of growth, so don’t get discouraged. If you are interested in learning more from Stefan, make sure to check out his website. Make sure to also check out his book Intrinsic Motivation. If you want to learn more about deepening your business relationships quickly, make sure to sign up for my weekly newsletter to get the GrowBIG Playbook. Resources Mentioned: Check out Stefan’s website Get a copy of Intrinsic Motivation Sign up for my Weekly Newsletter GrowBIG Playbook Get a copy of Flow Get a copy of Finding Flow Get a copy of Creativity
53:1811/04/2023
Next! The Power of Reinvention in Life and Work with Joanne Lipman
I’m joined by journalist, speaker, and best-selling author Joanne Lipman in this episode of Real Relationships Real Revenue to talk all about reinvention. We’re digging into why so many people feel the need to reinvent themselves in today’s workforce, why we think reinvention is so cool, and what exactly happens when you decide it’s time for a reinvention. Joanne is even sharing the four stages of reinvention, which is something I promise you don’t want to miss. Topics We Cover in This Episode: Changes happening in the workforce right now How to navigate changes in your career What to do when you feel like it’s time to reinvent yourself The four stages of reinvention What leads people to pivot in their careers How to start pivoting without leaving your current career Why the “overnight success” myth is damaging Joanne has built an incredible career for herself in the journalism world and I’m so thrilled to get the opportunity to sit down with her and share our conversation with you! If you want to learn more about reinvention, you’re in luck, because Joanne just wrote a book all about it and I’m pretty sure that once you pick it up you’re not going to want to put it down. Head down to your local independent bookstore and pick up a copy of Next! The Power of Reinvention in Life and Work today! Resources Mentioned: Check Out Next! The Power of Reinvention in Life and Work by Joanne Lipman Visit Joanne's Website
52:5204/04/2023
How To Increase Your Efficiency and Make the Most of Your Time with Thanh Pham
In this episode of Real Relationships Real Revenue, I am joined by Thanh Pham, one of the top couple people worldwide universally known for really being great at efficiency, productivity, and getting the most out of your day with a limited amount of time. It can be really tough to get done all of the things that you want to get done in your day, and Thanh is here to help with that. Topics We Cover in This Episode: How he developed his own methodology for efficiency How happiness leads to productivity The power of prioritizing The benefits of scaling through people Three questions to ask yourself when planning your week Why energy is the most underrated aspect of performance Tips for increasing the amount of sleep you get every night How to focus your attention for a productive day Why productivity is a skill The importance of trust in client relationships I hope you enjoyed these tips for increasing your productivity. Remember, you don’t have to be born with the ability to be productive. It’s a skill. Everybody can be more organized. Everybody can be more efficient. Everybody can learn this. If you want to learn more from Thanh, make sure to tune into his podcast The Productivity Show. You can also get his free Ultimate Time Management Guide. Resources Mentioned: Get the free Ultimate Time Management Guide Listen to The Productivity Show Speed Up by Slowing Down: Sleep Secrets to Boost Your Focus and Maximize Your Productivity Introducing TEA: A Simple Framework for Getting Unstuck and Achieving Your Goals
49:1528/03/2023
Embracing Vulnerability to Add Value and Build Better Relationships with Your Clients with Ernesto Pagano
In this episode of Real Relationships Real Revenue, I sat down with Ernesto Pagano, the managing director and partner of Boston Consulting Group. He has a passion for serving his clients and building relationships so I knew he would be a great guest for the show. He is killing it when it comes to creating relationships, adding value, and creating a massive impact. Topics We Cover in This Episode: How Ernesto goes above and beyond for his clients Why you have to be interested in order to be interesting The importance of leveraging curiosity with your clients Helping clients co-create ideas with you How vulnerability helps you define your value add The mindset shift needed for growth Why growth comes with discomfort How Ernesto continues to learn Why you need to be there when clients need you, not when it’s convenient Ernesto adds so much value and goes above and beyond for his clients, which has led to so much growth and success for him. It’s important to be a good listener and show vulnerability and curiosity so that you can build strong, lasting relationships with your clients, just like Ernesto does. If you enjoyed this conversation with Ernesto, make sure to check out the Boston Consulting Group website. You can also connect with him on LinkedIn here. Resources Mentioned: Check out the Boston Consulting Group website Connect with Ernesto on LinkedIn
54:0221/03/2023
Embracing Humanity in Business Relationships with Terry Isner
In this episode of Real Relationships Real Revenue, I sat down with Terry Isner from Jaffe PR. Terry has a deep expertise in law firm topics, PR, business development, and so much more. He’s here to talk about all of these things and dive into how we can change the way that boardrooms think and act today. No one wants to be a vendor or a client anymore, we want to be partners, and that requires a shift in the way we do things in business so we can embrace the humanity of it all. Topics We Cover in This Episode: Why we need to be more people-centric in boardrooms The impact of social issues on businesses today How to find your company culture How we can all lead when it comes to the issues we face in the boardroom Why changing the terminology you use in business changes the mindset How empathy, compassion, and kindness are linked to your bottom line Ways to get everyone in the organization involved in bringing in ideas Getting immersed in learning opportunities for continued growth The importance of allowing people to be themselves in business The business opportunities available to us when we adapt to change How to tackle the hard and scary challenges in business A lot has changed in business in recent years, and the power exists with the people now. To be successful, it’s important for businesses to shift the way they are doing things and focus more on the human-centric aspects and how they can give everyone a voice. If you enjoyed this conversation and want to connect with Terry and learn more about what we discussed today, make sure to visit his website to check out the resources there. Resources Mentioned: Visit the Jaffe PR website Listen to my conversation with Julia
46:2314/03/2023
How to Grow Your Business by Creating Super Fans with Brittany Hodak
In this episode of Real Relationships Real Revenue, I sat down with Brittany Hodak, the author of Creating Super Fans. This ties in directly with the things we cover on the show such as deepening relationships, so I am happy to have her on to talk about the idea of creating super fans and why it’s important to grow your book of business. Topics We Cover in This Episode: Why it’s important to create super fans Why you should be creating experiences that people love The five-step framework to creating super fans for your business Tips for fine-tuning your story Why testimonials are so powerful Getting clarity on what your audience wants or needs Why you should start with your empathy over authority Personalizing your customer's experience Why you should try to exceed expectations for your clients Creating net positive experiences I hope you enjoyed this conversation with Brittany. As she says, your brand isn’t what you say it is, it’s actually what your clients tell their friends about you. By following Brittany's SUPER framework, you can create super fans that love your work and share it with everyone they know. If you enjoyed this conversation and want to learn more about Brittany, make sure to check out her website here. If you want to read her book, you can check it out here. Resources Mentioned: Visit Brittany’s website Get a copy of Brittany’s book Check out Tim Grahl’s podcast episode Listen to the Storytelling episode This YouTube with an interview of Joseph Sugarman
51:1207/03/2023
Real and Authentic Digital Content That Will Grow a Book of Business with Josh Scott
In this episode of Real Relationships Real Revenue, I had the amazing opportunity to sit down with Josh Scott. If you don’t know him, he’s the owner of JHS Pedals, one of the largest guitar pedal companies in the world, and in this episode, he shares how he built his business from nothing to a massive organization. No matter your profession, there are golden nuggets in this episode for you. Topics We Cover in This Episode: How Josh started his company Josh’s outside-the-box approach to marketing Why making assumptions is destructive in marketing The importance of being yourself in your business How YouTube impacted his company What contagious marketing is and why it works The power of digital media How Josh builds trust in his industry Why every business venture is a creative task The idea of adjacent possibilities for your business Why you have to overcome imposter syndrome Why accountability is a key to creativity Josh harnessed the power of being creative, authentic, and collaborative, which built deep trust in his industry and grew his business. I know that it is something we can all learn from no matter what industry we are in because as Josh says, business is creativity, and creativity is collaborative. I hope you enjoyed this conversation with Josh as much as I did. To hear more from him, make sure to follow JHS Pedals on Instagram and check out his personal Instagram as well. Resources Mentioned: Follow JHS Pedals on Instagram Follow Josh on Instagram Check out his YouTube channel
01:09:4028/02/2023
Tips For Finding Your Ideal Client and Scaling Your Business with Pam Slim
In business, many of us are looking to grow and scale. In this episode of Real Relationships Real Revenue, I sat down with Pam Slim to discuss her new book and how she works with entrepreneurs to really grow their businesses. We discuss creating the right culture in your business, finding and connecting with ideal clients, making offers that your clients can’t refuse, tips for partnerships, and so much more. Topics We Cover in This Episode: Empire vs. ecosystem culture Why you need to understand your business’s purpose Tips for making an offer that your client can’t refuse Utilizing “watering holes” to access your ideal clients Why you should go into partnerships slowly Tips for strengthening your business entity The phases of scaling your business How Pam ensures that she is always learning Why growing doesn’t mean you’ll lose control of your life Remember, your life isn’t going to be out of control if you grow your business. Embrace these tips that Pam shared today so that you can grow your book of business and reach your goals. I hope you enjoyed this conversation with Pam! She has helped so many people through the business journey. If you are building a business, I can’t recommend her enough. If you want to connect with her, you can do that by visiting her website here. Resources Mentioned: Check out Pam’s website Listen to my conversation with Mike Deimler
43:2621/02/2023
How to Use Thought Leadership To Attract Clients To You with Bob Buday
Are you ready to create thought leadership that attracts clients to you? In this episode of Real Relationships Real Revenue, I sat down with Bob Buday to talk about how we can bring this concept into our own businesses and attract clients. We discuss topics like the nine elements of great content, the culture of thought leadership, and so much more. Topics We Cover in This Episode: Why thought leadership is so important The demand and supply aspect of thought leadership The culture of thought leadership The timeline you should expect for results The nine elements of great content The Ripples in the Pond of thought leadership Thought leadership is an incredible way to build relationships with your potential clients which naturally attracts them to you. It lets you use your expertise to make the impact you want to have on the world. If you enjoyed this conversation with Bob, I highly recommend you check out his book Competing on Thought Leadership. You can also learn more about what he does on his website or email him at [email protected] Resources Mentioned: Get Bob’s book on thought leadership Visit Bob’s website Get the Grow Big Playbook
48:3014/02/2023
How To Tell Great Stories to Grow Your Business with Tim Grahl
One of the top skills that people need to learn in business is how to tell great stories. In this episode of Real Relationships Real Revenue, I have one of the world's experts on this topic, Tim Grahl. He has one foot in deep expertise and one foot in building a book of business, just like all of you so he is the perfect person to talk to. He’s diving into the details of what types of stories you need and how to fine-tune them so you can use them to grow your business. Topics We Cover in This Episode: Helping people feel like the hero in their own story The types of stories you need to have ready to use Overcoming objections with a story The power of a professional origin story The five commandments of storytelling Tips for fine-tuning your stories Bringing emotion into your stories The importance of knowing your wrong How Tim stays on track Having a professional origin story, a testimonial story, and a story for overcoming objections is so powerful when it comes to growing your business. I hope these tips today from Tim will help you prepare some stories that you can use to grow your business and your career. If you are interested in writing better stories, you can get a free copy of Story Grid 101 at storygrid101.com. You can also visit storygrid.com/books to check out Tim’s books. Resources Mentioned: Listen to my conversation with Brian Caffarelli Get your free copy of Story Grid 101 Check out Tim’s book Mo’s origin story example Joseph Campbell’s interview with Bill Moyers, The Power Of Myth Joseph Campbell’s book on story narrative, The Hero With A Thousand Faces Mo’s deep dive into BIG’s story design framework
46:2907/02/2023
Why Everyone Should Lead and How to Get Them To with Julia Fabris McBride
In this episode of Real Relationships Real Revenue, I’m super excited to chat with Julia Fabris McBride. She has an amazing book coming out called When Everyone Leads. She is here today to help us redefine leadership and apply the concepts she teaches in her books to our work so that we can become better leaders and grow our book of business, relationships, and selves. Topics We Cover in This Episode: Leadership is available to everyone Why we need to think of leadership as an activity The importance of everyone working together Energizing each other to own their work Technical work vs. adaptive work Why people have to grow for organizations to grow Julia’s system for continuously learning The power of forming a mastermind The role of authority in adaptive work How Julia manages successes and setbacks How Julia gets big projects done It’s so important for people to understand that leadership is not a position, it’s an activity and it’s available to anyone. In order to grow an organization, the people have to grow. And becoming leaders and taking ownership of your work is the best way to grow. I hope you enjoyed this conversation with Julia. If you want to learn more from her, make sure to check out her book and learn more about the Kansas Leadership Center here. Resources Mentioned: Check out When Everyone Leads Learn more about the Kansas Leadership Center
48:5031/01/2023
Fan Favorite Replay: Kelley O'Hara Reveals Her Habits to Become a World-Class Athlete and Mo Applies Them to Business Development
In this replay episode of Real Relationships Real Revenue, Kelley O’Hara, one of the top athletes on the planet, reveals her secrets of focusing on what she can control to perform at a world-class level. I apply Kelley’s principles to developing relationships and growing a book of business. Topics We Cover in This Episode: How to have a learning mindset Setting up tracking systems Staying motivated through challenges How to prepare for high-stakes events Whether you perform on the field or in the boardroom, this episode will elevate your game. Resources Mentioned: Bdhabits.com Kelley O’Hara on Instagram Kelley O'Hara's favorite BEAST® products
01:25:4124/01/2023
How To Set Yourself Up For More Success with Mohamed Massaquoi
In this episode of Real Relationships Real Revenue, I sat down with Mohamed Massaquoi. He is passionate about helping high-performing teams achieve more and he is here today to talk about what we can do to grow our book of business, relationship ecosystems, and career. In this episode, we cover getting help to get better at your work, how he measures his success, staying on track despite setbacks, and so much more. Topics We Cover in This Episode: Mo’s journey as an athlete Taking risks The importance of providing value Human ways to be helpful Examples of how you can add value Mo’s system for continued learning and impact Measuring meaningful conversations Measuring what you can control Why there’s always room for improvement Strategically setting yourself up for success later Staying on track despite setbacks Getting back up after you fall How Mo schedules time off Why it’s the impact that matters most Improving your feedback loop Sometimes you win, and sometimes you learn. It’s all about getting in the right mindset and getting back up, even when things don’t go the way you want them to. This combined with a determination always to be improving and adding value is how you can achieve more and grow your business. If you enjoyed this conversation with Mo, make sure to check out his website, and connect with him on LinkedIn. Resources Mentioned: Check out my conversation with Kelley O’Hara Visit Mo’s website Connect with Mo on LinkedIn
49:3017/01/2023
How to Find More Free Time in Your Business with Jenny Blake
In this episode of Real Relationships Real Revenue, I am delighted to sit down with my friend, author, and thought leader Jenny Blake. She strategically wrote a book in the language of entrepreneurship for those in business that find themselves struggling to find more free time. In this episode, we dove into topics like burnout, automation, the Cyrano Strategy, delegation, and so much more. Topics We Cover in This Episode: Tips for finding more free time The importance of making the most of your billable hours The burdensome Bs Why we should automate everything we can The Cyrano Strategy How Jenny’s book could help us grow our book of business How to get rid of the stuff you don’t want to do Calendar design Digital media The energy of complaining or lack Delegating tasks you don’t enjoy How you bake is just as important as what you make. When you’re in baking mode and doing the work, it’s important that you take the time to find the things that you don’t enjoy doing and shed them so that you can do the things that you are really meant to do. If you enjoyed this conversation with Jenny, make sure to visit her website and get the Book Toolkit. You can also check out her book Free Time and listen to her podcast Free Time with Jenny Blake. Resources Mentioned: Learn more about the Cyrano Strategy Visit Jenny’s website Check out Jenny’s book Get the Book Toolkit Listen to the Free Time with Jenny Blake podcast
49:4110/01/2023
How To Adopt a Growth Mindset and Reach Your Goals with Jon Acuff
Welcome back to Real Relationships Real Revenue! This season, we are going back to long-form interviews and I am really excited to dive in with you. The theme of this season is going to be centered around the mindset of growth - both personally and in your book of business. And who better to kick this season off with than the person who wrote the book on mindset soundtracks, Jon Acuff! Topics We Cover in This Episode: The Venn diagram to a bestselling idea The three things you’ll learn from Jon’s new book How to tackle identity if you have a broken soundtrack How to follow up in a non-naggy way Why crisis is an invitation to innovation Idea bankruptcy Why writing things down matters Lies we tell ourselves How to handle setbacks and successes Why goals are hard for many people I hope you enjoyed this conversation with Jon. I love how he focuses not only on starting the things you say you will, but seeing them all the way through to the middle and end as well. He is such an inspiring person to talk to, especially if you are ready to finally start achieving the goals that matter to you. If you want to learn more about Jon, make sure to check out his website and join his free challenge here. It’s a three-day goal challenge to help you reach your goals this year. You can also listen to his podcast All It Takes Is A Goal and get your hands on his books here. Resources Mentioned: Visit Jon’s website Check out Jon’s books Join Jon’s free challenge Listen to Jon’s podcast Check out the Finish Calendar
55:0603/01/2023
The Top Five Meta Lessons for Creating the Life and Business You Want
In the last five episodes of this series, I’m giving you five macro lessons. I’m going meta with these lessons and these are some things I want you to keep in mind as we close out this series. In this episode of Real Relationships Real Revenue, I’m tying it back to the beginning and discussing how business development is a learnable skill, why you should approach BD like a pro athlete approaches training, why habits matter, the most important habit you need to develop, and why getting good at growth gives you control. Topics We Cover in This Episode: Why business development is a learnable skill How we never stop learning How you should be thinking about business development Why you should find a way to measure your BD activities Why habits are so important The types of habits you should develop What you should be doing weekly Why you should pick three things to advance opportunities the next week How to pick what three things to focus on Why getting great at growth gives you more control, not less control The 4 big ways it gives you control I hope you enjoyed these meta lessons. These are the top things that I want you to take away from this series. Getting good at these things and taking business development seriously will get you good at growth. And getting good at growth gives you control over creating the life and business that you want. Resources Mentioned: Listen to my conversation with Dan Pink Listen to my conversation with Kelley O’Hara Listen to my conversation with James Clear Check out BD Habits Check out The Snowball System
24:0517/12/2022
Getting Great at Growth
This is the last of the 100 micro power-packed episodes series, and I have saved the best for last. There has been one meta lesson that has been underneath all of the other 99 episodes in this series, and that’s what I’m sharing now. In this episode of Real Relationships Real Revenue, I’m sharing the number one reason why you should be focusing on getting great at growth. And the reason is that getting great at growth gives you control. Topics We Cover in This Episode: Why getting great at growth gives you more control, not less control The 4 big ways it gives you control The idea I want you to leave with in this episode is that if you become great at growth, you're going to get control. Not only to live the professional life you want, but those four big wins also impact your personal life as well. It'll give you control to live the life you want in the way that you want. If you want to go deeper into this topic, make sure to check out The Snowball System. It covers everything we talk about here in greater detail and I know you’ll love it. Resources Mentioned: Check out The Snowball System
05:1816/12/2022
How to Set Up Weekly Habits That Will Grow Your Business and Relationships
In the last few episodes, we talked about how business development is a learnable skill and how you should approach it like a pro athlete would approach training. We also talked about the power of habits. In this episode of Real Relationships Real Revenue, I’m talking about the most important habit for you to develop. And that’s your weekly habits. Topics We Cover in This Episode: What you should be doing weekly Why you should pick three things to advance opportunities the next week How to pick what three things to focus on When you choose these three things, I want you to think of B.I.G.. They should be big impact, in your control, and growth-oriented. This is the most important skill because if you do one thing in this whole system, it's the weekly cadence of always making consistent progress that will also give you a double win because your skills are going to improve immensely as well. Head over to bdhabits.com if you want to go deeper into this process and find out how to activate the idea of the weekly habits you need to grow your business and relationships. Resources Mentioned: Check out BD Habits
04:5215/12/2022
Creating Business Development Habits for Exponential Growth
In the first few episodes this week, we talked about business development as a learnable skill, and in the second we talked about how I want you to attack your business development skill like a pro athlete would attack their sport. In this episode of Real Relationships Real Revenue, I want to talk about habits and why they are so important. Topics We Cover in This Episode: Why habits are so important The types of habits you should develop Avoid falling into the trap of not mapping out your habits. Just start with one thing. I would recommend starting with weekly habits, which we will go into in the next episode. Don’t let your business development happen willy-nilly. You’ve got to have a system if you’re going to do it well. To learn more about atomic habits and systems, make sure to tune in to my conversation with James Clear. He did a great job in this episode and I really recommend it. Resources Mentioned: Listen to my conversation with James Clear
06:4914/12/2022
Why You Should Start Looking at Your Business Like a Pro Athlete
In our last episode, we talked about how business development is a learnable skill, and in this episode of Real Relationships Real Revenue, I’m building on that. You need to think about business development like a pro athlete would think about developing their skills. If they’re at the top of their game, they are focused on improving in any way possible. That’s how you should be approaching business development. Topics We Cover in This Episode: How you should be thinking about business development Why you should find a way to measure your BD activities When you think about these 100 micro lessons, I want you to go back to the ones that were meaningful to you. I want you to go back to the ones that you want to try. I want you to find a way to measure the most important elements of your activities, your business development, and your success. Attack it in a way that you're always striving to get a little bit better. If you want to learn more about this topic, listen to my conversation with Kelley O’Hara. We talk about a lot of things in this episode that apply to business development and how you should approach it. Resources Mentioned: Listen to my conversation with Kelley O’Hara
04:1013/12/2022
Business Development Is a Learnable Skill
In the last five episodes of this series, I’m giving you five macro lessons. I’m going meta with these lessons and these are some things I want you to keep in mind as we close out this series. In this episode of Real Relationships Real Revenue, I’m tying it back to the beginning and discussing how business development is a learnable skill. Topics We Cover in This Episode: Why business development is a learnable skill How we never stop learning Don’t fall into the trap of thinking that you have to be born with this skill. You can always improve your skills and that includes business development. We are never done learning. To dive deeper into this topic, make sure to check out my conversation with Dan Pink. We talk about business development as a skill that can be learned because we are all salespeople in some way. It’s a great conversation and I think you’ll really enjoy it. Resources Mentioned: Listen to my conversation with Dan Pink
03:2812/12/2022
Creating a Campaign of Helpfulness to Build Relationships That Stick
In this set of videos, we are going to be talking about early-stage relationships. There’s a lot of science around this but in this episode of Real Relationships Real Revenue, I’m sharing tips for getting your interactions just right early in your relationships for momentum that lasts. I share ways to take notes for hireable and human follow-ups, why you should keep them short, and how to develop systems for implementation. Topics We Cover in This Episode: Why your early interactions matter Why following up is so important with new relationships How to take notes when meeting new people Why you need to do this immediately when meeting someone Why you want to focus on human follow-ups too How to show commonality What types of notes to take How to build a plan Why short interactions are better than long follow-ups Why it’s important to have reminders Tools to use to stay organized The time frame to use to send out your follow-ups You have to avoid treating new relationships like you would a relationship that you’ve had for a long time. You need extra care, extra value, and extra attention in the first month or two of a relationship. You don’t have to do this for everybody. But for your most important new relationships, you want to have a system for following up and adding value. Using these tips will help you build momentum and create relationships that stick. Resources Mentioned: Learn more about this study from Dr. Hanan Shteingart Listen to my conversation with Linda Klein Listen to my conversation with Grant Baldwin Listen to my conversation with Dr. Ivan Misner Check out BD Habits
28:1310/12/2022