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Marjorie Adam
Welcome to Real Estate Unscripted, where MOTIVATED Realtors and Loan Officers learn to implement tactics and systems to grow their business and focus on delivering Raving Fan service to their clients while having FUN. Listen in as Marjorie Adam, an energetic, top-producing Realtor, speaker, and real estate coach with 27 years of experience in the business dives in and interviews expert guests to learn about their insight, tools, and strategies to continue to grow their businesses by offering expert service and value to WOW their clients. Marjorie is unapologetically herself and she has a passion and love for making others great, so get ready to make some changes to take your business to the next level!
Unapologetic Success: Goal-Setting and Strategy
In the most recent episode of "Real Estate Unscripted," host Marjorie Adam engages in a dynamic conversation with Loren LaVassaur, a senior loan officer with Summit Funding, about the current state of the real estate market and effective goal-setting strategies as the year comes to a close. The backdrop for this discussion is an increasingly challenging market, characterized by fluctuating interest rates and a decrease in inventory, which has led to a significant number of professionals exiting the industry. Key themes emerge as LaVassaur reflects on her journey through the business. Notably, she points out the mindset shift from a place of scarcity to one of abundance. This transformation allowed her to take proactive steps toward achieving her goals, emphasizing the importance of face-to-face interactions to build strong relationships with clients. She cites the mantra "unapologetic," which encapsulates her commitment to not compromising on her standards or services amidst an uncertain economic landscape. Significant quotes from LaVassaur, such as “the last 60 days are crucial,” and her assertion that “success leaves clues,” underline the pressing need for realtors and lenders to maintain momentum as the year ends and strategize for the upcoming year. The discussion also encourages colleagues to engage in honest self-reflection about their performance and to track essential metrics like unit closings and sources of leads. As we consider the relevance of these insights, they resonate profoundly within the current real estate environment marked by volatility. The principles of accountability, proactive planning, and collaborative learning highlighted in this conversation serve as essential tools for professionals navigating the complexities of today's market. The episode ultimately calls for an empowered mindset and collective growth among industry players to thrive in the year ahead.
44:2119/11/2024
Rethink Everything: Authenticity in the Age of Video
In this episode of "Real Estate Unscripted," host Marjorie Adam welcomed Kyle Draper, a video marketing therapist and author of the "Rethink Everything" series, to discuss the significance of utilizing video in real estate marketing. Draper emphasized the pervasive fear that holds many professionals back from engaging with video, likening it to looking into a "scary mirror" that reveals vulnerabilities. This fear stems from deeper emotional issues related to self-perception and the anxiety of judgment, aspects that are all too real in today’s digital landscape. Draper outlined a practical approach for overcoming these fears, emphasizing practice before posting. He suggested a 30-day challenge where individuals send video responses to a partner, thus building confidence without the pressure of public view. He stressed the importance of identifying target audience segments and crafting content that answers frequently asked questions—pointing out that many in the industry tend to focus on superficial metrics like follower counts instead of meaningful engagement. One significant quote from Draper was, “If you’re awesome in real life but look like you suck on the internet, you suck in real life.” This underscores the necessity for professionals to maintain an effective online presence that reflects their expertise. The dialogue also highlighted the disconnect within social media usage in the real estate community. Draper pointed out that many realtors default to a repetitive posting cycle—like showcasing a new listing—without adding value, thereby diluting their brand imagery. As we move into an increasingly digital world, the lessons from this discussion resonate profoundly. The ability to connect authentically through video content is not just a marketing strategy; it is crucial for professionals looking to build sustainable, trust-based relationships in their industries. As the real estate market evolves, embracing these new communication tools may become vital to professional success.
41:5629/10/2024
Routines and Real Estate with Joe Reed
In the latest episode of "Real Estate Unscripted," host Marjorie Adam engages in an insightful conversation with Joe Reed, a former UVA football player who has transitioned seamlessly into various roles in his community, including coaching, co-owning a brewery, and working as a lender at ALCOVA Mortgage. The discussion emphasizes the importance of routine, time management, and education, particularly for first-time homebuyers, who may feel overwhelmed by the complexities of the mortgage process. A central theme of the episode is the concept of maintaining a structured daily routine. Reed explains how a well-defined schedule helps him maximize productivity, allowing him to balance multiple commitments effectively. He credits his success to a plan that minimizes distractions and ensures accountability, stating, “If I have a plan for my day, it’s easier for me to avoid distractions.” This message resonates particularly in today’s fast-paced world, where many individuals struggle with time management due to constant interruptions and emotional fatigue. Reed's dedication to education shines through as he aims to demystify the homebuying process for younger audiences. His idea of creating a “playbook” for first-time homebuyers encapsulates his desire to simplify complex concepts and foster confidence. He aptly notes, “Buying your first home should be a fun process, not a stressful one,” illustrating his commitment to making a typically daunting experience more accessible. As the housing market presents unique challenges, understanding the nuances of home buying is crucial. Reed's enthusiasm for guiding others emphasizes the importance of mentoring and education in navigating these hurdles. His reflections invite listeners to embrace opportunities for personal growth, making this discussion particularly relevant amid ongoing economic uncertainties and evolving market dynamics. Through engaging narratives and actionable insights, this episode encourages a proactive approach to both professional and personal development.
30:0615/10/2024
Adapting and Thriving in Real Estate Today
In this episode of Real Estate Unscripted, host Marjorie Adam interviews Jimmy Burgess, a seasoned real estate professional with 30 years of experience. Burgess, affectionately called the "Yoda of real estate," shares his insights on how realtors and lenders can adapt to changing markets and provide value to clients. He emphasizes the importance of being in tune with the current market, utilizing both resources and experience to serve clients effectively. The conversation touches on the challenges realtors and lenders are facing today, such as market confusion and fear, but Burgess encourages professionals to rise above the noise and focus on providing clarity to clients. They discuss the significance of communication, staying positive, and being proactive in meeting client needs, particularly in volatile or uncertain times. Burgess also highlights the importance of building strong relationships, leveraging secret resources, and using storytelling to demonstrate value. Both Marjorie and Jimmy stress the importance of evolving with the industry, particularly with the use of video and other digital tools. They conclude by encouraging agents to focus on their ideal clients, embrace the challenges of the market, and stay motivated to grow their business.
46:4024/09/2024
Innovate or Stagnate: Breaking the Herd Mentality
In this weeks episde of "Real Estate Unscripted," host Marjorie Adam welcomed Chris Jarvis, a renowned speaker, author, and business coach, to discuss the evolving landscape of real estate and lending. Throughout the conversation, Jarvis emphasized the necessity for realtors and lenders to innovate amidst economic fluctuations and industry challenges. He underscored that in a commodity-driven market, success hinges not on the services offered, but on understanding clients' pain points and aspirations. One of Jarvis's key arguments was encapsulated in the principle that "nobody gives a crap about your loan rate, your points, your commission." Instead, he emphasized that service providers must focus on what their offerings can achieve for clients. He urged professionals to identify what clients desire and how they can alleviate their concerns. Jarvis also introduced concepts from his book "Be the Giraffe," particularly the idea of “feeding differently” and avoiding the "herd mentality." He illustrated this with the story of giraffes and acacia trees, highlighting the importance of standing out in a crowded marketplace. Jarvis encouraged listeners to break free from conventional thinking, advising them to look for inspiration outside their industry, such as healthcare or hospitality. A notable takeaway from the discussion was the quote, “What people care about is what you do does for them.” This perspective resonates particularly in today's real estate market, where understanding client needs can lead to differentiated, client-focused solutions. Overall, Jarvis's insights are highly relevant in the current context, as disruptions and changes in the market present opportunities for innovation and growth. By prioritizing clients' individual needs and experiences, real estate professionals can navigate challenges and carve a more successful path in their careers.
52:1517/09/2024
Guiding First-Time Buyers: A Lender's Perspective
In the latest episode of "Real Estate Unscripted," host Marjorie Adam engages in a revealing conversation with Ty'leik Mason, a relatively new lender with a unique perspective shaped by her personal experiences in the housing market. Having entered the lending landscape during turbulent economic times, Mason shares insights on the challenges that both new homebuyers and lenders face, particularly emphasizing the importance of guidance and communication throughout the home-buying process. Ty'leik recounts her entry into lending—marked by a lack of awareness about the industry's prevailing challenges—which she attributes to her success. She emphasizes the need for lenders to build strong connections with first-time homebuyers through personal interactions rather than impersonal communications. "You never know who that other person knows," she notes, highlighting the long-term potential of nurturing these relationships, as satisfied clients are likely to refer their friends and family. A significant portion of the discussion revolves around the crucial moments in the homebuying journey, particularly the importance of thorough explanations during the pre-approval and underwriting stages. Reflecting on the current state of the real estate market, her insights resonate deeply, particularly as many first-time homebuyers navigate a complex landscape amid rising interest rates and fluctuating housing prices. Her perspective serves as a reminder of the essential role that empathy and transparent communication play in the homebuying journey, reinforcing the notion that successful real estate transactions require both technical knowledge and an understanding of human emotion. As the market continues to evolve, fostering relationships grounded in trust and transparency will remain a vital component of the industry.
42:2011/09/2024
Branding vs. Marketing: What Sets You Apart?
In the latest episode of "Real Estate Unscripted," host Marjorie Adam engages in an insightful conversation with Michael Sweigert, affectionately known as the "Bearded Banker." Michael is a loan officer based in rural northeastern Ohio and also hosts his own podcast. The discussion centers on the vital role of branding in the real estate and lending sectors, particularly in an era marked by rapid change and technological advancement. One of the primary themes highlighted is the distinction between branding and marketing. Branding is portrayed as the essence of what an individual or business represents, while marketing focuses on promotional strategies. Michael emphasizes the importance of creating an emotional connection with clients, stating, “Developing an emotional connection is so critical in today’s world, especially in an industry where we live off of referrals.” This sentiment underscores that in a commoditized industry, standing out based on personal branding and authentic relationships is essential. Michael’s discussion regarding the concept of "genius" in business is particularly impactful. He explains that identifying one’s unique strengths can lead to a more fulfilling career and better client relationships. By focusing on what energizes them—such as educating clients about the lending process—they can better serve their audiences. He encourages listeners to reflect on their own "genius" and take proactive steps to align their work accordingly. In conclusion, the insights shared in this podcast episode resonate with current challenges faced in the real estate market, such as increasing competition and the need for differentiation amidst rising interest rates. Emphasizing the importance of authentic branding and leveraging individual strengths can help professionals navigate this complex landscape, making this discussion both timely and relevant.
41:0729/08/2024
Curiosity and Creativity: Unlocking Your Full Potential in Real Estate
In this episode of "Real Estate Unscripted," host Marjorie Adam engages with Chad Trease, a producing branch manager and lender, to explore the themes of continuous learning and collaborative growth in the real estate sector. Through their discussion, they outline the concept of the “Four Cs” — Curiosity, Creativity, Collaboration, and Coaching — as key components to thriving in the business. The first theme, Curiosity, is recognized as essential for personal and professional development. Tree emphasizes the importance of being a "lifelong learner" by adopting a curious mindset, which ultimately leads to greater engagement and passion for one’s work. He states, “there's never one answer... it starts with curiosity,” signaling the notion that cultivating an inquisitive approach can lead to innovative solutions during challenging times. Creativity, the second C, highlights the necessity of translating curiosity into actionable results. Tree and Adam discuss the importance of setting aside dedicated time to implement learned strategies, lest they become mere notes in a notebook rather than catalysts for change. The third C, Collaboration, addresses the industry dynamics between realtors and lenders. They argue that strong partnerships are vital for enhancing the client experience, indicating that collaboration extends beyond traditional roles to include every professional involved in transactions. Lastly, Coaching is underscored as a pathway for accountability and growth. Tree notes, “how do I help somebody else implement it into their business,” spotlighting the reciprocal nature of coaching within relationships. This discourse holds significant relevance amid a rapidly evolving real estate landscape, where adaptability and synergy are crucial. The urgency to embrace learning, cultivate relationships, and adapt to market changes resonates as a guiding principle in the industry, encouraging professionals to remain proactive and engaged. By fostering a culture of growth and collaboration, realtors and lenders are better equipped to navigate the complexities of the market, ultimately benefiting their clients and their own careers.
55:5715/08/2024
Earning Referrals: The Key to Real Estate Success
In our latest episode, we're thrilled to welcome Michael Maher, author of the acclaimed book "The Seven Levels of Communication." Michael shares his insights on the power of building relationships and earning referrals, especially in the ever-evolving real estate market. Michael emphasizes that referrals are the best way to convert leads into buyers, as there is already an underlying trust that makes the process smoother and faster. He advises against relying on cold calls or purchased leads, and instead encourages agents to focus on cultivating genuine connections with clients and friends, which will lead to more valuable referrals.The discussion also covers the importance of in-person interactions, serving others, and providing value to earn referrals. Michael offers practical tips and strategies to help real estate professionals transform their clients into "ambassadors" by building trust and rapport beyond the initial sale. Don't miss this insightful conversation as we explore the changing dynamics of real estate commissions, the art of effective handwritten notes, and the power of establishing rituals and routines to achieve work-life balance.Tune in now to discover how you can elevate your real estate business through the power of relationships and referrals. So, tune in today as Marjorie Adam, owner of the Marjorie Adam Team is joined by Michael J. Maher. He is one of the hottest speakers in the country. Formerly known as North America's Most Referred Real Estate Professional, in just his third year of real estate, he did 187 transactions for $40.1 MM in sales and netted one million dollars. He received over 500 Referrals for 11 straight years. Michael's company REFERCO is the World's Foremost Authority in Business Referrals and consults with companies as small as solopreneurs and as large as large private companies and Fortune 1000 publicly-traded companies. If you want loyal brand ambassadors... if you want repeat and referral business, he can help. His Facebook group Generosity Genration & author of (7L) The Seven Levels of Communication: Go from Relationships to Referrals, Michael with no plans for speaking, coaching, or training was instantly inundated with requests to teach the system. Now thousands upon thousands of professionals see him speak, attend his events, and go through the training every year.
01:00:2908/08/2024
Mastering Real Estate Industry Changes with Expert Tia Lilly
Today, we're going to discuss the critical role of real estate agents as leaders and voices of reason during the current market changes and challenges. They emphasize the importance of continuous education for agents to improve their skills and effectively guide both themselves and their clients through this period of transition. As they underscore the responsibility of realtors to raise the level of service and professionalism in the industry, focusing on providing value to clients rather than just experience or credentials. Highlighting the need for agents to adapt their practices, embrace change, and develop consistent systems to better serve their clients. Additionally, the episode explores the evolving landscape of real estate, including the shift towards virtual interactions, formal agreements, and the importance of transparent communication between agents and clients. Together they encourage realtors to stay informed on industry changes and work collaboratively to navigate the challenges ahead. Don't miss this insightful conversation on the future of real estate and the essential role of agents in guiding their clients through the ever-changing market. So, tune in today as Marjorie Adam, owner of the Marjorie Adam Team is joined by Tia Lilly, founder and broker-owner of @propertycapecod Real Estate, she brings over two decades of experience in the real estate industry, specializing in waterfront properties. Special link: Who Moved My Cheese by Spencer Johnson
48:4902/08/2024
Authenticity in the Luxury Real Estate Market
The podcast episode of "Real Estate Unscripted," hosted by Marjorie Adam, features a candid conversation with Macon Gunter, a seasoned realtor specializing in the luxury market. The dialogue explores the evolution of Macon's career in real estate, the importance of authentic client relationships, and the nuances of navigating the luxury sector. Macon shares his journey into real estate, starting from his initial hesitations to eventually thriving in the field after a challenging start. He highlights a transformative moment when his first sale—helping a single mother purchase a home—illuminated his passion for real estate. This personal touch resonates throughout the discussion, emphasizing the need for realtors to prioritize genuine connections with clients, regardless of property price points. A significant theme of the conversation revolves around communication. Macon underscores that effective communication is paramount in real estate, especially in the luxury market, where buyers expect high levels of accessibility and responsiveness. He states, “Communication is a contact sport,” stressing that being available to clients at crucial moments can make a significant difference in securing deals. Both hosts reflect on how social media plays a role in modern real estate, suggesting that agents should utilize platforms to showcase their successes and connect with potential clients authentically. Macon notes that the goal should be to demonstrate value without coming off as boastful, highlighting the balance between self-promotion and humility. In conclusion, the discussion articulates the evolving landscape of real estate, emphasizing the necessity of authenticity in building client relationships. As the market grows increasingly competitive, the insights shared by Macon Gunter serve as a vital guide for agents aiming to navigate the intricacies of client engagement and service excellence. The themes of this conversation are particularly relevant in today’s market, where personalization and trust are key in a fast-paced, digital world.
53:1025/07/2024
Tech and Trust: Embracing the Future of Real Estate
The real estate industry is experiencing significant changes and challenges as discussed in the recent episode of Real Estate Unscripted with host, Marjorie Adam and guests David Lykken, mortgage industry leader, and Bobby Nicely, Co-owner of ALCOVA Mortgage. The conversation delved into the impact of a recent lawsuit that will affect buyer agency compensation and concessions offered by sellers through Multiple Listing Service (MLS). The guests emphasize the need for realtors and lenders to adapt to these changes and the potential reduction in commissions. They highlighted the need for professionals in the industry to sell the value of their services and to embrace technology to stay competitive. In addition, there was a notable discussion about the trend of realtors becoming loan officers to increase their income, prompting a conversation about the potential impact on the consumer experience. The panel also addressed the evolving relationship between consumers and real estate professionals, with consumers becoming more proactive in seeking mortgage pre-qualification before engaging with realtors. The conversation touched on the importance of relationships, the need to demonstrate value to clients, and the shifting dynamics within the industry as a result of technological advancements and changing consumer preferences. Overall, the discussion provided valuable insights into the challenges and opportunities facing real estate professionals in the current market landscape. It underscored the need for professionals to adapt to changing trends and consumer behaviors while emphasizing the importance of maintaining high standards of service and delivering value to clients. The episode serves as a relevant and timely resource for real estate professionals seeking to navigate the evolving industry landscape.
36:0911/07/2024
Staying Ahead: Embracing Change in the Real Estate Industry
The real estate industry has been undergoing significant changes due to ongoing lawsuits and shifting market dynamics. In this episode of Real Estate Unscripted, host Marjorie Adam had a conversation with Keith Davis, a seasoned broker and expert in the field. They delved into the impact of current lawsuits on real estate practices and the future of the industry. One of the key topics discussed was the impending changes in MLS rules and buyer compensation. Davis emphasized the need for real estate professionals to embrace change and adapt to new processes and regulations in order to stay competitive in the market. He also highlighted the importance of educating clients and providing transparent and honest communication to build trust and maintain strong relationships. Davis also addressed the impact of the current market conditions, such as low inventory and the upcoming presidential election, on the real estate sector. He shared insights on the potential trends and challenges that professionals may face in the coming quarters. Furthermore, the discussion touched on the role of brokerages and the value of teamwork in delivering exceptional service to clients. Davis emphasized the need for real estate professionals to focus on providing value within transactions, understanding market changes, and honing their skills to meet the evolving demands of the industry. Overall, the conversation provided valuable insights into the challenges and opportunities facing the real estate industry. It highlighted the importance of embracing change, fostering strong client relationships, and adapting to market trends to thrive in an ever-evolving landscape. The discussion serves as a relevant and timely resource for real estate professionals navigating the complexities of the current market.
42:0004/07/2024
Navigating the Current Real Estate and Economic Landscape
In this episode of Real Estate Unscripted, host Marjorie Adam, owner of the Marjorie Adam Team is joined by certified financial planner Bo Blankenship, Founder and Partner of Focus One Integrated Financial Planning. Bo, with over 30 years of experience and extensive education in accounting and tax planning, delves into the complexities of the current economy, including unemployment and inflation, and how the Federal Reserve's inconsistent messaging impacts financial planning. They discuss the effects of high interest rates, the housing shortage, and how it creates both challenges and opportunities for realtors and lenders. The conversation highlights the importance of holistic financial advice, the value of strategic partnerships, and how to navigate the shifting market dynamics effectively.
30:2213/06/2024
Timeless Lessons on Family and Gratitude
In this heartfelt episode of Real Estate Unscripted, host Marjorie Adam interviews her father, John Rusty Gates, who is in hospice care battling heart and kidney failure. Despite his struggles, John's positive attitude and gratitude for life shine through as he shares his wisdom on the importance of family, forgiveness, and the value of hobbies and friendships. John emphasizes the significance of making peace with family and cherishing close bonds, highlighting the joy of spending time with loved ones. He also speaks passionately about his love for fishing and the joy it brings, underscoring the need to nurture friendships and pursue hobbies. Throughout the interview, John reflects on gratitude and the importance of preserving memories, sharing his experiences of writing memoirs. His resilience and positive outlook serve as an inspiring reminder to prioritize meaningful relationships and appreciate life's simple pleasures. In a world consumed by work and daily stresses, this conversation gently reminds us to embrace the moments that truly matter.
33:0906/06/2024
Overcoming Adversity: Lessons from a Marine's Journey
The real estate industry is no stranger to the power of motivation and timely expert advice. In this episode of Real Estate Unscripted, host Marjorie Adam, owner of Marjorie Adam Team, welcomes Bobby Nicely, one of the owners of ALCOVA Mortgage, and Matthew Bradford, a former Marine, to share his insights on overcoming adversity and finding purpose in life. Matthew Bradford's compelling story begins with his difficult childhood, growing up with divorced parents and facing financial challenges. Despite these obstacles, he felt compelled to serve his nation after the tragic events of September 11th, ultimately joining the Marine Corps. His deployment to Iraq resulted in life-changing injuries, including the loss of both legs and his vision. However, with unwavering determination, he overcame these challenges and even reenlisted in the Marine Corps. His journey to recovery and resilience serves as a testament to the power of perseverance. Throughout the podcast, Matthew emphasizes the importance of serving others and finding purpose in life, despite the difficulties one may face. He speaks about setting lofty goals and the discipline required to achieve them, highlighting the importance of a positive mindset in the face of adversity. His message of finding strength in serving others and never giving up is truly inspirational. Matthew's story resonates deeply with the current challenges faced by many individuals, especially during a time of uncertainty and hardship. His ability to overcome overwhelming odds through sheer determination and faith is a timeless message that offers hope and encouragement to listeners facing their own battles. This episode offers a thought-provoking conversation that underscores the resilience and strength of the human spirit. Through Matthew's journey, we are reminded of the power of determination, the significance of serving others, and the importance of finding purpose in life – all of which are relevant and poignant lessons in today's world. Matthew's Instagram: @m_bradford_usmc
40:0930/05/2024
Connecting Through Community: The Power of Giving Back
In this episode of Real Estate Unscripted, Marjorie Adam, owner of Marjorie Adam Team, is joined by Stephen Knorr, NMLS #79352 a seasoned lender with ALCOVA Mortgage, NMLS #40508 with over 20 years of experience, to explore the importance of community involvement and giving back. Stephen shares how community engagement has been a cornerstone of his family's values and how it has shaped his professional approach. The discussion emphasizes the power of building relationships and the joy that comes from contributing to the community without expecting anything in return. They delve into the strategic use of social media to connect with like-minded individuals, stressing the importance of authenticity and engaging content that reflects personal passions and values. The conversation highlights the concept of social proof, showcasing expertise and authenticity through an online presence. Key takeaways from this episode include the transformative power of community involvement, the critical role of authentic engagement on social media, and the value of giving back. The dialogue underscores the significance of genuine connections and the positive impact such engagement can have on both individuals and communities. Overall, this episode offers valuable insights for realtors and lenders on how to effectively leverage community involvement and social media to grow their businesses and maintain motivation. The themes discussed are particularly relevant in today's world, emphasizing the benefits of authentic engagement in the real estate industry and beyond.
39:2723/05/2024
Strategies for Real Estate Success in Any Market
In this episode of Real Estate Unscripted, hosted by Marjorie Adam, owner of Marjorie Adam Team, is joined by Dani Hampton, a real estate leader managing a team of 10 in Texas with the Dani Hampton Group who also coaches realtors and has a presence on the TV show American Dream. They dive into the theme of generating business in any market, emphasizing the importance of adopting the right strategies to thrive despite the fluctuations in the real estate landscape. Dani shares her journey from working within a team to leading one and the different challenges it presented. The conversation covers tactical advice on leveraging social media, the significance of networking and engaging in meaningful conversations, and the benefits of consistently performing open houses. They also discuss the importance of personal branding and the need for realtors to adapt and learn continuously in order to succeed. The episode is packed with actionable insights for realtors and lenders aiming to grow their business and stay motivated through market ups and downs.
44:1509/05/2024
The Future of Real Estate: Navigating Changes in Commissions and Practices
In this episode of Real Estate Unscripted, hosted by Marjorie Adam, owner of Marjorie Adam Team, the focus is on the significant changes in the real estate industry, particularly around real estate commissions and lawsuits. The guest, David Lykken, owner of Transformational Mortgage Solutions, LLC (TMS) discusses the recent settlement with the National Association of Realtors (NAR) and the Department of Justice, highlighting the complexity of the lawsuit and the comprehensive resolution that’s awaiting ratification. The discussion uncovers how this settlement could benefit consumers, potentially improve the professionalism within the industry, and necessitate shifts in how real estate professionals operate. Specifically, the episode delves into the impact of these changes on realtors' practices, including the requirement for explicit buyer representation agreements and the need for realtors to articulate their value and services more clearly to clients. The conversation also explores how this settlement could encourage varied compensation models and introduce more accountability tools for realtors. The episode encourages realtors and lenders to become knowledgeable about the case and its implications to better support their clients through the transition.
37:3202/05/2024
Mastering Mindset and Strategies in Real Estate
"Real Estate Unscripted" offered a goldmine of advice from Marjorie Adam, owner of Marjorie Adam Team and Grant Wise, a consultant and Chief Growth Officer for top real estate teams as well as running a podcast “The Grant Wise Show”. Helping Ordinary Real Estate Agents Build Extraordinary Businesses at @likegrantwise. Think of it like matching your personality with your job—it's like finding the perfect puzzle piece. Grant stressed the importance of sticking to a plan and staying consistent, like keeping a steady rhythm in music. In the busy world of real estate, good communication and marketing are like the tools you use to build a house. But Marjorie and Grant reminded us to take a step back and think about what we really want, like planning the blueprint for our dream home. In real estate, you're not just making sales—you're creating something special. It's like being an artist in a constantly changing world. This episode wasn't just a chat; it was a roadmap to success, written in simple language for everyone to understand.
40:0425/04/2024
Mastering Instagram with Michelle Berman-Mikel
In this episode of Real Estate Unscripted, Marjorie Adam, owner of Marjorie Adam Team and guest Michelle Berman-Mikel, the CEO of Berman Media PD, will be discussing strategies for realtors and loan officers to help grow their business through social media, especially Instagram. Michelle shares her journey from quitting a traditional PR job to creating a successful media company that teaches how to leverage data for community building and conversion on social platforms. The conversation delves into the importance of personal connection, active prospecting, and engagement on Instagram, emphasizing the value of building relationships over seeking new followers. Michelle introduces her program, 'Beyond the Method,' a comprehensive course offering tactics and coaching for effective social media marketing, alongside a VIP program for more direct, customized coaching. The episode underscores the power of networking, storytelling, and genuine engagement in creating a vibrant, conversion-oriented online community.
29:2919/04/2024
Unlocking Success: Mastering Your Mindset
In the latest Real Estate Unscripted Podcast, we have an insightful and motivating discussion that touches on various topics relevant to realtors and lenders. Host Marjorie Adam welcomes Maddy Rodriguez, Chief Operating Officer at Volentum. The conversation that unfolds is filled with valuable insights and practical advice. The main themes and messages that emerge from the podcast include the importance of mindset and resilience in the face of challenges, the significance of establishing and maintaining effective routines, and the power of surrounding oneself with supportive and like-minded individuals. One of the key points raised in the discussion is the emphasis on the importance of mindset. Maddy emphasizes the need to focus on morning and evening routines, highlighting the impact they can have on setting the tone for a successful day. Additionally, the conversation delves into the idea of finding balance and the necessity of continuously learning and evolving, especially in the face of disruptors such as the COVID-19 pandemic. The hosts also discuss the significance of reaching out for support and guidance, whether that comes in the form of coaching, mentorship, or simply finding a supportive community. The importance of authenticity and being relatable in the real estate industry is also stressed, as it can help in building trust and meaningful connections with clients. Overall, the podcast underscores the idea that success in the real estate industry is not without its challenges, but by cultivating a resilient mindset, establishing effective routines, and seeking out support and guidance, realtors and lenders can navigate the complexities of the industry and continue to grow their businesses. This discussion is particularly relevant in the current climate, where industries are facing unprecedented challenges. The themes of resilience, adaptability, and the pursuit of excellence resonate across various sectors, making this podcast a valuable resource for professionals in real estate and beyond.
35:5111/04/2024
Real Estate Commissions Unveiled: NAR Settlement Impact
Welcome to Real Estate Unscripted, a podcast dedicated to equipping real estate professionals and lenders with valuable insights. During this episode, Marjorie Adam and her guest, President & Chief Transformational Officer of Transformational Mortgage Solutions David Lykken, examine the complex landscape of real estate commissions and lawsuits. They discuss the recent settlement reached by the National Association of Realtors (NAR) and how it has significant implications for the industry. They stress the importance of understanding the settlement and its impact on real estate professionals and their clients. One of the key takeaways from the discussion is the necessity for real estate professionals to become knowledgeable about the settlement and its consequences. They emphasize the importance of clear communication with clients regarding fees and services, as well as the need for transparency in negotiations. Additionally, they highlight the significance of buyer representation agreements and the need for clarity in compensation agreements between agents and clients. The conversation also touches on the evolving nature of the real estate industry and the opportunities it presents for professionals to differentiate themselves and provide added value to their clients. They emphasize the importance of adapting to change and the need for realtors and lenders to stay ahead of industry developments. Overall, the podcast provides valuable insights into the shifting landscape of the real estate industry and the opportunities it presents for professionals to enhance their services and provide added value to their clients. The discussion underscores the importance of clarity, transparency, and adaptability in navigating the changing dynamics of the industry. As the industry continues to evolve, staying informed and proactive is crucial for success in real estate.
37:3222/03/2024
Positive Real Estate: Navigating Change and Uncertainty
In this episode of the Real Estate Unscripted Podcast, host Marjorie Adam engages in a discussion with Dr. Joey Faucette about the importance of maintaining a positive mindset in the face of uncertainty and change within the real estate industry. The conversation kicks off with a focus on the timely release of Dr. Joey's book, "Work Positive in a Negative World," which emphasizes the power of positivity and the opportunities that can arise from adversity. The conversation delves into the concept of expecting and engaging with adversity, with Dr. Joey stressing the importance of learning and enduring through challenging times. The idea of surrounding oneself with positive influences and avoiding "energy vampires" is highlighted as essential for maintaining a positive mindset. The hosts also touch upon the significance of setting intentional actions and focusing on small wins to achieve success. Throughout the discussion, there is an emphasis on the need for intention and action in the face of change, with a focus on practical steps like gratitude journals, morning routines, and the importance of providing value to clients. Dr. Joey underlines the significance of taking control of one's response to external factors and stresses the importance of setting intentional actions to overcome fear and pursue success. The main takeaway from this insightful conversation is the idea that amidst challenging times and industry shifts, there lies the potential for growth and opportunity. The messages shared by the hosts serve as a timely reminder for professionals in the real estate industry to embrace change, remain resilient, and maintain a positive and proactive mindset. This discussion resonates well in the context of the current real estate landscape, where professionals are navigating through industry shifts, changing client needs, and external uncertainties. The emphasis on intention, action, and positivity is crucial in ensuring success and adaptability in such dynamic environments.
33:5721/03/2024
Social Realty: Crafting Connections in the Digital Era
In the latest Real Estate Unscripted Podcast, host Marjorie Adam and guest Ally Carty from ActiveComply, a company who helps Organizations compliantly reach prospective homebuyers. They delve into the essentials of boosting your digital presence for realtors and lenders. The duo emphasizes the power of authentic, relatable content on social media, stressing consistency and providing practical advice for engaging and approachable content creation. They tackle the challenges of adapting to the evolving digital landscape, highlighting the need for real estate professionals to bridge the gap between industry jargon and accessible language, especially for Gen Z and first-time homebuyers. The podcast also explores the personal and emotional aspects of the real estate industry, emphasizing the significance of sentimental connections in building lasting relationships with clients. Marjorie and Ally underscore the shift towards digital platforms for networking and customer engagement, urging professionals to embrace this transformation for competitiveness. In conclusion, the podcast delivers concise insights into the evolving real estate marketing landscape, emphasizing the importance of leveraging social media and digital presence to connect with a younger demographic. The key takeaways include the crucial elements of authenticity, relatability, and emotional appeal for success in the digital era of real estate.
43:1807/03/2024
Lights, Camera, Action: The Power of Video in Real Estate
Welcome to Real Estate Unscripted! The real estate industry is ever-evolving, and in a world where digital presence is crucial, the importance of video content creation cannot be overstated. In this episode of Real Estate Unscripted, host Marjorie Adam welcomes guest Ryan Grams, a filmmaker, digital coach, and technologist, to discuss the significance of video production for real estate professionals. Ryan, the founder of Studio Upgrade, shared valuable insights into the world of video content creation and the essential tools and techniques that can help individuals and businesses elevate their online presence. They discuss the importance of authentic and engaging content, highlighting the necessity of connecting with audiences in a genuine and relatable manner. He stressed the value of practice and commitment to honing one's video production skills, emphasizing that anyone can start with the resources at hand, such as a smartphone and basic lighting. In addition, Ryan provided practical advice on selecting the right gear, such as microphones, and demonstrated the significance of good audio quality in video production. Furthermore, Ryan discussed the launch of his 14-day video starter course, designed to help individuals master the basics of video production and elevate their content creation abilities. The course covers essential topics such as camera framing, audio techniques, and gear selection, catering to beginners as well as those with some experience in video creation. The insights shared by Grams underscore the growing importance of video content creation in the real estate industry. As the demand for digital engagement continues to rise, real estate professionals can benefit from prioritizing video production and leveraging online platforms to connect with their audience. His knowledge and resources provide a valuable roadmap for individuals looking to enhance their video content creation skills and make a meaningful impact in the real estate industry.
24:3422/02/2024
Mastering Mindset: A Deep Dive into Real Estate Success
Welcome to Real Estate Unscripted, a podcast dedicated to equipping real estate professionals and lenders with valuable insights. In this episode, host Marjorie Adam engages in a dynamic conversation with Phil Treadwell, a renowned speaker, mindset coach, and the Founder of M1 academy — a coaching and consulting firm focused on mindset and business success. Phil stresses the pivotal role of mindset in achieving success and underscores the need to build a robust foundation around it. He explores the distinctions between fixed and growth mindsets, advocating for embracing failure as a stepping stone to learning and growth. The discussion extends to the importance of daily habits in the realm of business success. Phil highlights the significance of setting high standards, fostering a growth-oriented mindset, and maintaining clarity in goal-setting. Accountability emerges as a key component, ensuring that goals are not just set but met. Throughout the episode, Phil and Marjorie emphasize the gradual nature of success, emphasizing the necessity of consistent and persistent effort. They navigate the challenges prevalent in the real estate and mortgage industry, providing practical strategies and resources for overcoming these hurdles. Ultimately, this episode serves as a valuable resource for real estate professionals and lenders, furnishing actionable insights and tools to navigate the intricacies of the industry. The themes of mindset, daily habits, accountability, and proactive action resonate with anyone aspiring to achieve success in their professional pursuits. Tune in for a journey into the core elements of triumph in the real estate world.
36:5315/02/2024
Beyond Traditional Mortgages: The Secrets of Alternative Real Estate Financing
The real estate industry is ever-evolving, and in today's episode of Real Estate Unscripted, host Marjorie Adam brought together two industry experts, Mason Isgrig and Mindy Runion from ALCOVA Mortgage, to discuss the changing landscape of real estate investing and financing. The focus was on alternative financing solutions for investments and the opportunities available for realtors and lenders to grow their businesses. The discussion touched on a range of topics, including the debt service coverage ratio (DSCR) loan, prepayment penalties, interest-only options, and the benefits of brokered loans. Mason and Mindy emphasized the importance of understanding the various financing options to help investors grow their portfolios and navigate the complexities of real estate investing. One of the key takeaways from the conversation was the flexibility offered by alternative financing solutions, especially for investors looking to scale their portfolios. The discussion also highlighted the importance of good credit and the impact it has on interest rates and leverage. Both Mason and Mindy underscored the role of realtors in guiding investors through the financing process and the need for clear communication between all parties involved in a real estate transaction. They emphasized the value of education and the benefits of working with a knowledgeable lender to navigate the complexities of real estate financing. Overall, the episode shed light on the evolving nature of real estate financing and the opportunities it presents for realtors, lenders, and investors. The insights shared by Mason and Mindy underscored the need for continued education and awareness of the changing landscape of real estate financing, particularly in the current market conditions. This episode provided valuable insights into the current trends and options available in real estate financing, offering a timely and informative resource for professionals in the industry looking to stay ahead of the curve.
22:2408/02/2024
Lead Shift: Navigating the Changing Tides of Real Estate
Welcome to Real Estate Unscripted! Today's episode features a conversation between host Marjorie Adam and guest Andrew Pawlak, CEO and Co-Founder of rebel iQ, on the topic of lead generation for real estate professionals. Andrew offers valuable insights into the shifting landscape of lead generation, particularly in light of new FCC regulations impacting online leads. He emphasizes the importance of capturing and converting leads through first-party lead generation, as opposed to relying on portals that sell leads to multiple competitors. The discussion outlines the implications of the new FCC rules, highlighting the need for businesses to adapt their lead generation strategies to comply with the changes. Furthermore, Pawlak stresses the significance of optimizing existing marketing efforts to maximize results, rather than solely focusing on acquiring new leads. He underscores the value of organic referrals and the trust factor inherent in such leads, advising real estate professionals to leverage their online presence to cultivate and convert organic referrals effectively. The conversation also touches on the importance of having robust lead generation systems in place to capitalize on both cold internet leads and warm referrals. Pawlak suggests that businesses should prioritize the optimization of their websites and existing marketing channels to enhance lead capture and conversion. Overall, the discussion spotlights the evolving nature of lead generation in the real estate industry and the need for professionals to adapt to these changes. The insights shared by Pawlak shed light on the shifting dynamics of lead generation and provide valuable guidance for real estate professionals looking to optimize their business strategies in a rapidly changing environment.
26:1825/01/2024
Guiding Growth: René Rodriguez and the Power of Mentorship in Real Estate
Welcome to Real Estate Unscripted! In today's episode, Marjorie Adam, owner of Marjorie Adam Team, is joined by best selling author René Rodriguez, author of the WSJ best selling book Amplify your Influence. Together they delve into the magic of mentorship and mindset in the real estate world. Learn how following mentors and embracing change propels personal and professional growth. Rodriguez shares a story about connecting with mentor Robyn Lavassaur at a conference. Get pumped about being coachable and pushing past comfort zones for success. Find out why accountability and time management are key in the competitive real estate field. Rodriguez's drops some great quotes like "Coachable first, successful second" and "awkwardness is a requirement for growth". Listen for upbeat advice on thriving in the dynamic world of real estate!
33:3109/01/2024
Brand Heroes: Neal Foard on the Art of Genuine Marketing Narratives
Welcome to the latest episode of Real Estate Unscripted. Host, Marjorie Adam, owner of the Marjorie Adam Team, and marketing expert Neal Foard discuss the pivotal role of storytelling in marketing and branding. Neal, an advertising guru, emphasizes the necessity of authenticity and genuine connections in building a brand that fosters lasting customer loyalty. He illustrates with real-life examples, highlighting the impact of hero stories. The conversation covers celebrating people, delivering genuine value to customers, and the crucial role of social media in shaping a brand persona. Neal announces an upcoming course on storytelling for brands, stressing the importance of providing value and genuine connection. The discussion underscores the vital role of storytelling in marketing and branding, with Neal's insights offering a valuable perspective in a saturated market. His upcoming course reflects his commitment to sharing knowledge and fostering meaningful connections in the industry.
57:2228/12/2023
Insights on Successful Partnerships in Real Estate
In the most recent episode of Real Estate Unscripted, host Marjorie Adam, owner of the Marjorie Adam Team, focuses on the dynamic and ever-changing real estate industry. The guest, Eva Gee Scott, an Insurance and Financial Services professional, highlighted the importance of strategic partnerships and the value of secondary team members in real estate. Throughout the conversation, Eva and Marjorie stressed the crucial role of both internal and external team members, encompassing office managers, sales teams, marketing professionals, insurance agents, property managers, and financial advisors. They emphasized clear communication, service ease, and creating seamless experiences for clients. They also underscored the need for collaborative efforts among realtors and lenders, leveraging technology, and implementing fun and useful systems for client interaction. Notable quotes included Eva's emphasis on dialing into the secondary team, and Marjorie's stress on collaboration between realtors and insurance agents for an enhanced client experience. These insights are vital as real estate professionals navigate market changes and evolving client needs. Collaboration, strong partnerships, and exceptional client experiences are highlighted as key principles for success in the real estate industry, essential for thriving in 2024 and beyond.
32:1214/12/2023
Strategic Success 2024: Navigating Business and Life with Proactive Planning
How will a proactive mindset shape your success in 2024? Welcome to Real Estate Unscripted! Today, Marjorie Adam, owner of Marjorie Adam Team, engages in a dynamic discussion with Jonathan Sweat, Branch Partner (NMLS #308553) of the Legacy Team at ALCOVA Mortgage (NMLS #50408) in Roanoke, Virginia. Together, they explore pivotal facets of preparing for 2024, both in the realm of business and personal life. Emphasizing the essence of clear goal-setting and reflective analysis of past successes, the conversation advocates for a proactive approach to planning amidst uncertainties. The key takeaway centers on approaching the year 2024 with a mindset rooted in optimism, intentionality, and proactive strategies. Delving deeper, the hosts underscore the significance of comprehensive planning, advocating for personal and professional growth while promoting harmony and sincere self-reflection. This robust foundation serves as a practical guide for achieving holistic success, attuned to the challenges of current events. The discussion further unfolds to spotlight seizing market opportunities, with a focus on specific goal-setting, effective marketing, and a proactive business planning mindset. As the conversation nears its close, Jonathan and Marjorie stress the enduring importance of advance planning, accountability, and continuous learning, highlighting their relevance in navigating the complexities of a changing world.
45:0805/12/2023
Rate Trends and Your Role in the Current Market
Need to figure out where you fit in today's challenging market? Welcome to Real Estate Unscripted! Today, host Marjorie Adam, owner of Marjorie Adam Team is joined by Chris Maxwell, the 'master of rates,' Vice President of the Secondary Market with ALCOVA Mortgage. Chris helps clarify Fed misconceptions and predicts mid-to-low sixes in future rates. He advises against indefinite waiting for sub-4% rates, emphasizing personal needs over speculation. Explore real estate intricacies with insights from experts in this episode. Marjorie and Chris go on to speak about the dynamic real estate landscape, dismissing the notion of waiting for price drops. The conversation covers refinancing, debunking the '1% rule,' and predicting a potential rate drop. They delve into the role of lenders, urging expertise and transparent communication. The episode wraps up with a discussion on realtors' value, emphasizing the need for expertise, tailored advice, and effective communication. The hosts stress the need for lenders and realtors to be trusted advisors, emphasizing adaptability and expertise.
30:0017/11/2023
Setting the Stage for a Prosperous New Year: From Goal Setting to Finances
Ever wondered how you could set yourself up for success in the New Year? Well our host Marjorie Adam, owner of Marjorie Adam Team and our guest Haley Garcia, founder of Haley Garcia Group unravel the secrets of goal planning and reflection, an essential step towards making your dreams a reality. They kick things off by discussing how to establish a theme for the year, celebrating their victories, and the importance of identifying energy leeches which may be holding them back. They also shed light on the importance of consistency when forming new habits and discuss how personal goals are just as important as their professional ones. Moving on they dive headfirst into the world of SWOT analysis – a critical tool when planning your goals. It's crucial to approach this process with honesty and transparency, especially when addressing potential weaknesses and threats within your teams. They offer strategies for personal and team growth and explore how they turn threats into opportunities. You'll hear them discuss the 'seven boxes of life exercise' and why having specific, attainable goals with a solid plan in place to achieve them is critical. Lastly, they roll up their sleeves and discuss one of the most important aspects of planning – financial reviews and lead tracking. From personal budgets and subscription services to the importance of an end-of-year lead tracker, they cover it all. They argue that understanding where your leads are coming from and how much each source is costing you is key to success. And of course, you can't forget about the significance of tracking vital information and analyzing year-over-year data to identify trends. So, strap in and prepare to ring in the New Year armed with the knowledge and strategies to make it your best year yet!
30:3308/11/2023
Positive Motivation and Successful Strategies in Today's Real Estate Market
Feel the surge of positive energy and motivation as a dear friend JJ Mazzo and Marjorie Adam owner of Marjorie Adam Team navigate the challenging terrain of today's real estate market. They promise to equip you with their personal strategies to maintain mental clarity and motivation, discussing the importance of a rigid morning routine and the need to limit consumption of news and social media. Listen closely as JJ shares invaluable advice on cultivating a positive environment by surrounding yourself with like-minded individuals and severing ties with negativity. Dive into the practical strategies they have both utilized to achieve success in the current real estate climate. They underscore the need for massive action and goal setting as vehicles to overcome anxiety sparked by lack of results, while emphasizing the need for constant skill improvement and the forging of strong partnerships. They will also highlight the profound impact of giving back to the community and the significance of consumer education in our field. Lastly, take cue from their experiences and insights on how loan officers and realtors can leverage the opportunities in the current market. They will share their thoughts on recruiting top talent, generating leads, and building relationships with partners who could provide valuable services to clients. Also, JJ and Marjorie will share their methods to stay motivated, like visualizing the end goal and taking time to relax. They invite you to listen, take action, and seize your path to success.
34:3130/10/2023
Navigating Shifts in Realtor Commissions and Real Estate Strategies
Prepare to be enlightened as they unfold the ongoing changes in realtor commissions and examine their potential impacts on the real estate industry. Our expert guest for this episode is none other than Jonathan Kaufman, a broker from Nest Realty, who helps us decode the class action lawsuits against NAR and MLS, and the ripple effects they may cause in the real estate market. They explore the nuances of million-dollar settlements already made and what realtors need to do to stay ahead of the curve. They then dabble in the evolution of the buyer presentation, dissecting the worth of a buyer's agent and methods to communicate that effectively to clients. Embark on this journey with Jonathan and Marjorie Adam owner of Marjorie Adam Team, as they highlight the significance of not just pitching but showing commitment and follow-through to clients. They also focus our lens on the role of compensation in the process and the possible changes it might undergo due to industry modifications. Towards the end, they tackle the opposition that accompanies change and strategies to effectively ride this wave. Jonathan shares his wisdom on bracing for change, proactive communication with clients, and the weight transparency carries in building trust. They also accentuate the pivotal role of realtors in the home buying process, and how to effectively convey our value to potential clients. As they wrap up, they underline the importance of educating oneself and understanding the buyer's journey. Get ready to face these industry shifts head-on with them.
39:1920/10/2023
Insights into Real Estate Changes
Join us for an eye-opening conversation with an interview that host, Marjorie Adam owner of Marjorie Adam Team did with David Lykken host of podcast Lykken on Lending. Their discussion takes a deep dive into the metamorphosis of buyer agency agreements, illuminating how shifts in commission structures have left indelible imprints on the real estate market. They discuss a rundown on the history of these changes, state issues, and court settlements that provide a comprehensive view of how realtors and lenders are affected, and strategies for navigating through this new landscape. Their conversation doesn't stop there. They wrestle with the complexities of negotiating commissions and buyer compensations. They also discuss the implications of abolishing buyer agency compensation and how it impacts the role of realtors in property sales. The high-priced market and its challenges for unrepresented buyers, especially first-time and VA buyers, come under our lens. While they deliberate on the consequences for listing agents flooded with unrepresented buyers. We top the discussion off with a valuable conversation on how realtors and lenders can prove their worth to clients in this ever-changing environment. Upgrading skills and adapting become pivotal for realtors, while lenders take on the crucial role of providing financial advice.
38:2314/10/2023
How Realtors Can Master their Finances
Unlock the secrets of real estate finance with this eye-opening episode featuring our expert guest, Melinda Nielsen owner of MN ACCOUNTING AND TAX SERVICES & Host, Marjorie Adam owner of Marjorie Adam Team. As we navigate the complex maze of personal and business finance, Melinda's insights will empower you to take control of your financial future. We'll arm you with the tools you need to differentiate personal expenses from business expenditures, establishing a business checking account, and the benefits of obtaining an EIN. We also unravel the mysteries of creating a practical budget, outlining the best practices for rewarding yourself, and staying ahead in the tax game. Don't let the word 'finance' scare you, it's time to embrace it! With Melinda's guidance, we explore software options to track expenses, understand the concept of a Profit and Loss statement, and learn how to calculate your survival numbers. Mastering these critical financial elements will not only help you manage your real estate business more effectively but also ensure your financial health. If you've ever wondered how to avoid penalties and maintain a good standing with the IRS, we've got the answers. Dive into the latter part of our conversation where we shine a spotlight on tracking gifts, deductions, and donations. Learn about how setting up a SEP IRA can offer substantial advantages for retirement savings. Melinda's invaluable advice emphasizes the importance of regularly monitoring your Profit & Loss report and offers practical tips on how to compare it to the previous quarter. As we wrap up the discussion, we reflect on the benefits of having a trusted financial ally like Melinda. So, tune in and take the first step towards conquering your real estate financial landscape!
44:2306/10/2023
Exploring the Dynamics of Real Estate with Industry Guru Dayton Schrader
Get ready for an engaging and insightful conversation as the eminent real estate guru, Dayton Schrader owner of The Schrader Group, joins us with his impressive track record of more than four decades in the industry! As he and host, Marjorie Adam owner of Marjorie Adam Team…gracefully unpacks his treasure trove of wisdom about the dynamics of real estate, specifically focussing on the essentials of building a successful practice through networking, mentorship, and maintaining a positive attitude. Take a deep dive into the heart of the real estate industry as we explore Dayton's journey, filled with struggles, triumphs, and game-changing strategies. This episode shines a spotlight on Dayton's unique approach to forming strategic relationships with influential referral sources, generating business opportunities, and maneuvering through the challenging landscapes of the industry. Get an insider's view on how Dayton leverages LinkedIn and other social media platforms to broaden his network reach. Plus, we delve into the significance of having an accountability partner to keep you focused and motivated, and the impact of a positive mindset on your real estate journey. The discussion doesn't end there. Brace yourselves for a comprehensive exploration of his effective strategies for forging meaningful relationships with lenders, realtors, and potential clients, and the benefits of maintaining such relationships even in slow times. Listen closely as we dissect the importance of systems, leverage, accountability, and a positive attitude in the real estate industry. Dayton's experiences and strategies serve as a roadmap to navigate the market and form lasting relationships in the industry. This episode is a gold mine for anyone keen to thrive in real estate, so don't miss out!
44:5201/10/2023
Turning Market Struggles into Triumphs
Get a grip on the compelling dynamics of the real estate and lending market as Marjorie Adam owner of the Marjorie Adam Team & Bobby Nicely of Alcova Mortgage dissect its nuts and bolts. As they wade through the choppy waters of the current mortgage rates, inventory challenges, and the shocking exodus of nearly half of the loan originators, they will assure you that the market isn't all gloom and doom. So, if you're up for a rigorous workout of understanding the market, strap in for an engaging episode filled with insightful discussions, analysis, and the promise of revealing silver-lined opportunities. Let's navigate the treacherous waters together. Relationship-building and data management emerge as our trusty compass and map. Bobby and Marjorie stress the value of nurturing relationships and employ database management and data tracking to scout for prospective opportunities. They don't just follow the data; they decode it and understand its context. But it's not all work and no play. They also dwell on the need for positivity and self-care to keep the motivational flames burning. Of course, success doesn't come easy, but who said it's impossible? Borrowing pages from the lives of legendary athletes, Bobby and Marjorie delve into the art of relentlessly chasing success. They shed light on the importance of tracking leads, identifying effective referral partners, and not losing sight of basics like prospecting. So, gear up and join them on this exciting journey of molding market uncertainties into opportunities!
34:5922/09/2023
Transform Your Business with the Power of Short-Form Videos
Join us on an exciting journey with viral social media guru Andrew Smith & marketing operations expert Rachel Witt @ ALCOVA Mortgage visit with host Marjorie Adam owner of the Marjorie Adam Team and explore the indispensable role of short-form video marketing. Tune in as we discuss eye-opening statistics that emphasize the significant impact of this form of content. With 93% of companies gaining new customers and 73% of customers preferring to learn about services or products through short videos, we can't ignore the power this medium holds. Don't miss out as Andrew explains how attention has become the currency of the internet, and Rachel discusses the importance of creating a presence that extends beyond professionalism to personal relatability. If you're looking to enhance your advertising efforts, this episode is packed with practical advice. We discuss the crucial need to engage and connect with potential customers through authentic and relatable content. Find out why entertainment, education, and authenticity are the golden trifecta for creating content that resonates with your audience. Also, don't miss our discussions on the value of gratitude, humor, and learning from successful content creators. If you're new to video content or are looking to improve, we offer invaluable tips on creating compelling videos. Discover the importance of starting with a hook, solving a problem, and using captions effectively. Also, learn how to create long-term content that could provide unexpected returns in the future. In the last segment, we provide advice for beginners on how to start creating and editing video content without feeling overwhelmed. Listen in as we emphasize the importance of leveraging the expertise of younger generations, being consistent on social media platforms, and maintaining a genuine connection with your audience. Whether you're a mortgage provider, service provider, or realtor, this episode offers essential insights to boost your online presence and engagement.
41:0516/09/2023
9/9/2023
Join us this week as Marjorie Adam owner of the Marjorie Adam Team chats with Hunter Marckwardt, executive vice president at CrossCountry Mortgage. Hunter candidly shares his journey in the real estate business, highlighting the ups and downs of the jumbo market. Get a fascinating glimpse into his team dynamics - Hunter humorously admits his team is better at his job than him! They transform the customer experience, mastering the art of authenticity and care, which are key differentiators in a crowded market. Hunter isn't just an expert in the mortgage field; he's also an advocate for routine and personal growth. Tune in to hear him discuss the impact of his daily habits - a five-mile run, meditation, and immersing himself in a good book - on his overall productivity and stress levels. He firmly believes in the power of collective morning routines and regular team meetings, which foster a sense of stability and enhance productivity. Discover his strategies for pre-planning tasks, and hear him explain why even a 15-minute nap can be beneficial! Wrapping up this enlightening dialogue, Hunter addresses the ever-present market challenges. He's a firm believer in focusing on what's controllable and being proactive in offering solutions. Listen as he shares his wisdom on the need for continuous growth, hard work, and the daily drive to be better in the real estate industry. He also provides insights into the varied types of agents in the market, underlining the importance of recognizing their subtle differences. Don't miss out on this treasure trove of industry wisdom from Hunter! This is an episode you'll want to play on repeat.
46:0309/09/2023
Journey to Real Estate Excellence
Tune in with Marjorie Adam owner of the Marjorie Adam Team to discuss what it takes to achieve real estate success? Is it all about the numbers, or is there a more holistic approach? Join us in our latest episode as we navigate the intricacies of real estate success, emphasizing the balance of health, relationships, and mindset. We dive headfirst into the importance of clear vision, undying passion, ceaseless creativity, and iron-clad self-discipline, coupled with resilience and a concrete plan. Whether you're an industry veteran or just starting out, a mentor or coach may be the ticket to acquiring the skills necessary to reach your goals. Ever wondered how to build lasting business relationships in the real estate industry? It's more than just exchanging business cards. We share insights on establishing a deep connection with clients, asking the right questions to truly understand their needs. Controlling what's in your power, like maintaining a positive attitude and exercising self-discipline, goes a long way. We're excited to share the importance of maintaining relationships with vendors, current and past clients, and our VIPs - our families and friends. Lastly, we tackle the power of successful habits and positive mindsets. We explore the value of proactivity, setting non-negotiable boundaries, and the undeniable need for someone to hold you accountable. We also discuss the impact of a vision board and a one-year plan in keeping your eyes on the prize. Gratitude, forming connections, and maintaining a positive mindset are vital elements of success, and we're thrilled to share our insights on these. Tune into this episode packed with golden nuggets of wisdom, and let's journey towards real estate success together.
25:3602/09/2023
A Shift from Success to Fulfillment: Embracing Unique Partnerships
This episode explores the transformational journey of a successful realtor, Ben Wilson, based in Nashville, Tennessee. The conversation delves into his shift from prioritizing material success to seeking deeper personal fulfillment and significance. It also discusses his innovative team structure that focuses on collaborative partnerships rather than traditional roles. So, tune in with Marjorie Adam owner of the Marjorie Adam Team & Ben Wilson owner of Team Wilson Real Estate Partners and Property Managing Company as they offer insights into stages of personal and professional growth, encouraging listeners to consider their own paths toward fulfillment and success.
49:3225/08/2023
The Power of Proactive Strategies and Reflective Refinement
In the realm of real estate, the fusion of a proactive mindset and reflective evaluation holds the key to transformative progress. Now is a pivotal juncture to hone in on core elements: your outward presentation, internal systems, operational effectiveness, and client engagement. Ensuring a seamless and compelling public image through strategic alignment of your online presence and presentations is fundamental in shaping perceptions and building trust among potential clients. Meanwhile, meticulous organization of internal documentation and systems streamlines your processes, fostering efficiency and transparency that resonates with clients. So, tune in with Marjorie Adam owner of the Marjorie Adam Team & Taylor Goff , Buyer Specialist, Creative Director, & Realtor of the Marjorie Adam Team.as they discuss how a critical appraisal of operational procedures enables refinement, leading to heightened effectiveness and a reputation for excellence. In tandem, proactive client interactions and follow-up strategies forge enduring relationships, fostering loyalty and generating referrals. By adopting this holistic approach, you position your real estate venture for growth and distinction in a competitive landscape. IMPORTANT LINKS: Follow Up Boss EPISODE 28 Lead Generation Insights
41:3118/08/2023
Understanding the Crucial Role of Mortgage Underwriting
Underwriting is a crucial and often complex step in the mortgage process, where a borrower's financial situation and property are evaluated for loan approval. It involves verifying credit history, income, debt-to-income ratio, property value, and title status. The process culminates in an underwriting decision that can result in approval, denial, or approval with conditions. Clear communication between borrowers, realtors, and lenders is essential to ensure timely submission of required documentation and addressing potential issues. Working with knowledgeable professionals can greatly assist in navigating this intricate process. You won't want to miss this episode! Tune in and find out more about Robey Caldwell, Underwriter at ALCOVA Mortgage and Marjorie Adam of the Marjorie Adam Team at Nest Realty.
25:3011/08/2023
Control the Controllable….In The NOW Reality
To overcome struggles in the real estate market, professionals should embrace adaptability, continuous learning, and technology integration. Networking, diversification, and customer focus are vital for building resilience. Sound financial planning, market research, and innovation help in making informed decisions. Maintaining a positive outlook, seeking support, and having a long-term vision are essential for staying strong in challenging times. So, tune in today as Marjorie Adam, owner of the Marjorie Adam Team is joined by Lisa Wells, Branch Manager & Loan Officer of the Lisa Wells Team- Cross Country Mortgage as they discuss their strategies for implementing these strategies to easily navigate difficulties and learn how to "Control the Controllable" in the real estate industry.
43:2605/08/2023
Home Inspections:The Importance and How to set clients up for success
Realtors play a crucial role in setting buyers up for success during the home inspection process. It is essential to manage clients' expectations by emphasizing that the inspection is a standard procedure to identify potential issues in the property, and no home is perfect. Recommending qualified and experienced home inspectors who provide clear and concise reports with detailed photographs helps clients better understand the findings and make informed decisions. Encouraging clients to participate in the inspection process allows them to ask questions and gain insights into the property's condition, empowering them throughout the buying journey. So, tune in today as Marjorie Adam, owner of the Marjorie Adam Team is joined by Randy Ryning, Owner & Home Inspector at Oliver Creek Home Inspection as they discuss how realtors should be available for follow-up and support, alleviating clients' anxiety and ensuring they have enough time to review the inspection report. By offering a balanced approach, providing objective information, and highlighting the property's overall value, realtors can guide clients effectively and create a positive and successful home-buying experience.
53:4227/07/2023
The Importance of Client Concierge and Gifting
A client concierge in the real estate and lending business is a crucial element in providing exceptional customer service and contributing to the overall success of the business. Their primary role is to ensure that clients have a smooth and positive experience throughout their real estate or lending journey. By acting as the main point of contact, they maintain regular and clear communication with clients, addressing their questions and concerns promptly. As Ellyson speaks about today, the personalized support offered by a client concierge helps to alleviate stress and save clients valuable time, as they take care of various tasks and challenges that may arise during the process. Additionally, their in-depth knowledge of the local real estate market and lending trends allows them to provide valuable insights to clients, aiding them in making informed decisions. So, tune in today as Marjorie Adam, owner of the Marjorie Adam Team is joined by Ellyson Spickard, Loan Officer Assistant/Client Concierge of Alcova Mortgage shares that by consistently delivering excellent service, a client concierge helps to build trust, credibility, and a positive reputation for the business. Ultimately, their dedication to enhancing the client experience fosters customer loyalty, retention, and referrals, giving the business a competitive edge in the industry.
37:4420/07/2023