00:00 Introduction and Background02:07 The Shift to Branded Storytelling05:54 Challenges in Modern Marketing09:57 Lessons from Journalism for Marketing13:54 Corporate Communications and Storytelling19:52 The Importance of New Media Mindset24:12 Creative Excellence in Brand Storytelling29:57 Behind the Apron: Employee Stories34:14 Hope Builds: Community and Corporate Responsibility40:06 Brand Storytelling Community and Future Directions 

00:00Introduction to Sarah Whittle and Her Journey02:59The Challenges Brands Face in Content Creation05:55Understanding the Disconnect Between Executives and Social Teams09:01The Importance of Community Over Fandom11:55The Role of Authenticity in Brand Storytelling15:00Navigating Trends and Creativity in Social Media18:02Content Strategy: Balancing Push and Pull20:57The Power of Collaboration and Team Dynamics24:03Content Breakdown: Analyzing Successful Campaigns27:00Final Thoughts and Future Directions

Chapters00:00 Introduction to Roberto Mastrocola and Coca-Cola's Legacy03:07 The Evolution of Social Media at Coca-Cola06:13 Social at the Core: Strategies for Engagement08:53 Challenges in Legacy Brands Embracing Social Media11:55 The Importance of Storytelling in Brand Building15:00 Coca-Cola's Content 2020 Initiative17:57 Building an Enterprise-Level Social Media Team21:08 The Share a Coke Campaign: A Case Study24:03 Coca-Cola's Approach to Gen Z and TikTok

00:00 Introduction and Background of Scott Monte07:47 The Power of Storytelling in Brand Building11:20 Building Transparency and Collaboration at Ford Motor Company18:26 The Importance of Listening and Engaging in a Two-Way Conversation24:58 The Power of Creativity, Authenticity, and Empathy in Marketing30:28 Navigating the Changing Landscape of Social Media34:08 Building Relationships with Customers through Storytelling and Unique Experiences

In this episode of Radical Content, Eric Gray interviews Eric Stark, co-founder of Slate, about sports marketing and social media. They discuss the importance of engagement in storytelling, the competitive nature of sports social media, and the challenges and advantages of working in the sports industry. They also explore how brands can learn from sports franchises in terms of fan engagement and apply similar strategies to build loyal audiences. The guest, Eric, shares the inspiration behind the creation of Slate, a social first editor tool that allows for easy and efficient content creation. The conversation concludes with a discussion on the importance of learning from sports teams and other industries when it comes to creating engaging social content.

00:00 Introduction and Background06:17 Transitioning from Journalism to Brand Storytelling09:33 Creating a Successful Content Hub: The Marriott Traveler Story21:13 The Value of Authentic Storytelling in Brand Marketing23:01 The Role of Leadership Support in Content Marketing26:05 Tailoring Content for Different Platforms and Formats31:04 Moving Beyond Campaigns: Building Long-Term Relationships with Audiences35:30 Changing Brand Perception through Content Marketing38:57 Conclusion37:04 The Importance of Content and Storytelling for Travel Brands40:24 Opportunities in In-Flight and Hotel Content41:45 The Power of Content Franchises and Formats52:08 The Value of Paid Social Media in Content Distribution56:28 Creating Engaging and Fun Content for Brands01:00:16 The Role of Print Publications in the Digital Age01:02:48 Engaging with Audiences Beyond Experiential Events01:04:03 Promoting NMG and LayTravel

Social media is a non-negotiable for big brands, and it should be a core part of their marketing strategy.The current temperature of social media for brands is focused on organic and paid social, influencer strategies, and community management.The value of social media lies in its ability to provide real-time feedback and serve as a creative brief for content creation.Quantity matters for young brands and those with smaller budgets, as it allows for more opportunities to engage with the audience and improve content quality over time.Creating content that is familiar to the audience and tailored to the specific channel is crucial for success.

00:00 Introduction and Background 01:43 Working with Nutter Butter and Sour Patch Kids 04:04 Using Social Media to Build a Rabid Fan Base 08:17 Challenges of Using Social Media for Brands 12:19 Connecting and Engaging with the Audience 16:19 The Creative Process and April Fool's Day Activation 23:22 The Importance of Ingenuity in Creativity 24:01 The Importance of Simplicity in Branding 24:39 Being Always On as a Brand 25:14 Seizing Opportunities in Real Time 26:09 The Power of Social Listening 28:08 The Impact of Agile Social Media Strategies 29:20 The Importance of Being Plugged In 30:15 Learning from Other Brands 32:13 Embracing Failure and Taking Risks 34:19 The Future of Marketing to Gen Z 36:23 Preparing for Gen Alpha 39:28 Saying No to Ideas and Embracing Creativity 41:10 Bringing a Comedic Approach to Marketing 44:03 Closing Remarks and Where to Follow Aubrey

00:00 Introduction and Personal Connection06:10 Background and Start in Marketing 23:59 Transition to Dude Perfect 29:43 Change in Priorities and Career Growth 31:06 Learning Marketing in the Dude Perfect Environment 33:14 Applying a Creator Mindset to Marketing 34:27 Marketing Differences Between Callaway and Dude Perfect 36:06 Analyzing Content and Marketing Differently 38:20 Promoting Content and Building an Audience 43:10 Analyzing Retention 45:00 Promoting Content and Building an Audience on the Dude Perfect App 50:40 Marketing the Content and Creating Fandom 55:07 Favorite Dude Perfect Series 57:51 What Makes You a Maverick? 01:02:13 Teasers for Upcoming Projects

00:00 Introduction and Background03:16 Building the Content Engine at Cleveland Clinic09:07 The Importance of Content Marketing in Healthcare16:42 Sustained Success in Content Marketing20:23 Content Marketing's Impact on Brand Awareness24:44 The Creative Process in Content Marketing27:37 Exciting Content Projects and AI Integration30:07 Creating Tone and Personality in Healthcare Content31:48 Medical Review Process for Content34:17 Evolution of Social Media Strategy36:47 Nimble Content Creation for Social Media38:07 Staying True to the Brand39:13 Being Inspired by Other Medical Content41:04 Knowing Your Brand and Purpose42:13 Evolution of Content Channels43:22 Changing Beliefs and Adaptation45:38 Creating Brand Champions Internally46:33 Improving User Experience47:43 Analyzing Data for Content Creation49:09 Seeking Inspiration from Media Industry51:42 Essential Tool: Slack51:58 Recommended Podcast: Marketing AI Institute52:39 Passion for Healthcare Content Creation

Chapters00:00 Introduction and Background01:47 The Intersection of Digital and Content03:13 The Power of Digital and Content04:24 T-Mobile's Bold Branding07:34 Content Collaboration with the Kardashians09:06 The Role of Digital and Content in Brand Building11:28 Challenges in Embracing Digital and Content13:13 The Importance of Engagement in Marketing15:05 B2B vs. B2C in Embracing New Marketing Mechanisms17:19 Zendesk's Content Strategy21:00 Injecting Personality into the Brand23:00 The Zendesk Alternative Band25:30 Analyzing Content Performance27:54 Changing Perspectives on Gated Content31:48 Brands Setting the Bar in B2B Marketing Host: Eric GrayGuest: Kari HomanProducer: Davia TaylorEditor: David C Schuett Radical Content is an original podcast from Maverick Content Studio. We are a digital and social-first content agency helping the biggest brands connect with the next generation of fans. If you need help with social media, content or storytelling for your brand let's chat. https://www.maverickcontentstudio.com/contact-usFollow us on social media:  @WeareMaverickCo

In this episode of Radical Content, Heather Brinckerhoff, QVC's Head of Brand Social Media, chats with Eric Gray. They delve into QVC's brand evolution, with a focus on targeting the 50+ female audience. The discussion covers leveraging hosts as influencers, the art of storytelling in social and digital platforms, QVC's approach to TikTok and short-form content, and the intricacies of managing content production and ensuring consistency. Heather also emphasizes the importance of planning and strategy in social media, explores the potential of Pinterest as a platform, notes the shifting aesthetic preferences on social media, and shares insights on how various companies have influenced her perspective on social media.Show Notes00:00  Introduction and Background01:30   Brand Building and Evolution07:05  Targeting the 50+ Female Audience11:47   Pushing Boundaries and Challenging Stereotypes15:36   Leveraging Hosts as Influencers20:08  Integration of TV, Digital, and Social24:04  Storytelling in Social and Digital28:26  Approach to TikTok and Short-Form Content and Importance of Testing and Learning34:52  Managing Content Production and Consistency and Importance of Planning and Strategy40:10   Exploring Pinterest as a Platform44:44  Shift in Aesthetic Preferences on Social Media45:50  Influence of Different Companies on Social Media Thinking Host: Eric GrayGuest: Heather BrinckerhoffProducer: Lauren BerlinEditor: David C Schuett Radical Content is an original podcast from Maverick Content Studio. We are a digital and social-first content agency helping the biggest brands connect with the next generation of fans. If you need help with social media, content or storytelling for your brand let's chat. https://www.maverickcontentstudio.com/contact-usFollow us on social media:  @WeareMaverickCo

In this episode of Radical Content, Eric Gray chats with Tim Clark, Senior Vice President and Chief Digital Officer for Nascar, and the head of Nascar Studios. Together they “get under the hood” of many exciting topics around how NASCAR (a mega sport, company, and studio) connects with audiences. They discuss how Nascar is creating original long-form content as well as leaning into TikTok and Youtube. This conversation will be insightful for anyone in marketing and those who are wanting to grow fandom.The importance of a digital/content role for NASCARHow NASCAR is engaging fans consistentlyThe scale of NASCAR’s storytellingEmpowering teams to be creative and "getting out of the way"Creating Original Long-Form ContentInnovative PartnershipsRadical Content is an original podcast from Maverick Content Studio. We are a digital and social-first content agency helping the biggest brands connect with the next generation of fans. If you need help with social media, content or storytelling for your brand let's chat. https://www.maverickcontentstudio.com/contact-us