Ben Laws, Deputy U.S. Lead for the Business Marketing practice at Edelman, shares key insights from the fifth annual Edelman-LinkedIn B2B Thought Leadership Impact Report. Ben explains why thought leadership is vital for vendors during economic uncertainty. Ben also dives into helpful thought leadership strategies that will help companies stand out, build pipelines and preserve market share in a tight economy. Download the full report here.  To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

Dan Hunter, Senior Managing Director and Head of Financial Services for the Americas, in the Strategic Communications practice at FTI Consulting, shares how the C-suite can best support their CEO by focusing on risk mitigation and building trust with stakeholders. Dan shares valuable insights on how CEOs should prepare for a thought leadership campaign. Dan also talks about his views on the Metaverse.  To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

Dave Jacobs, Co-Founder and Co-CEO of Homethrive, shares how Homethrive’s platform supports caregivers and their families. Dave explains the methods he utilizes to stay connected to his distributed workforce including in-person collaboration, engaging video updates, and more. Dave also urges leaders to start conversations about their caregiving experiences to encourage other employees to do the same. To learn more about supporting employees who are caregivers, read Homethrive’s recent article. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

Stacey Grimsrud, Vice President at Bospar, talks about her background in local TV news and why the platform is still vital for brands to get their message across to consumers. Stacey shares valuable advice on what specific material communicators should include in their pitches to make them stand out to reporters and drive results for companies. Stacey also discusses how communicators can be an advocate for newsrooms as companies conduct massive layoffs across the country. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

Stacey Bernstein, CEO of M Booth Health, shares key findings from the Pharma Brandemic 2022 report. She discusses how consumers are increasingly seeing pharma brands as lifestyle brands and why pharma brands should commit to more transparent and authentic messaging as a result. Stacey highlights why consumers are more empowered and informed about their healthcare decisions since the pandemic started. Stacey also discusses the impact of communications in 2023.  Download the full report here. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

Whaewon Choi-Wiles, Director of Corporate Communications for Audi of America, defines the “Great Reflection” and explains how it impacted her career change. She lists key questions communicators can ask themselves and their teams that go beyond the surface level. Whaewon also shares her excitement for Audi of America’s future including their sustainability mission. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

Lisette Paras, President & Founder of Gravitate PR, shares the key questions she asks clients to get a deeper understanding of their full ecosystem. Lisette also describes working with global companies and the evolution of technology PR. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

Lori Jung, Co-Founder of Hudson West PR and Marketing, explains that the new pivot for 2023 includes preparing for the unexpected. Lori shares the importance of having open communication with clients by implementing weekly calls and quarterly meetings to determine PR-based tactics. Lori also describes some ways communicators can work smarter with reporters to increase media coverage for their clients. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

Meredith Klein, Director of Public Relations at GNC, explains the key traits of a brand transformation including reflection, connection, and authenticity. She also shares stories about GNC’s history and the brand’s lasting commitment to consumers’ needs. Meredith also explains how she applies the lessons she learned as a Division I athlete to her career. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

Peter Lucht, Head of Corporate Communications at Citizens Financial Group, explains the importance of aligning execution and narrative with the company’s strategy, and of staying ‘on offense’ despite the external environment. He also shares how he collaborates with Citizens CEO Bruce Van Saun in planning meaningful media opportunities that advance Citizens’ brand and reputation and provides a rundown on his focus for 2023. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

Stacey Kumagai, Communications Specialist at Media Monster Communications, Inc., shares why having open conversations with clients about their successes and failures leads to stronger storytelling. Stacey also explains the impact employee ambassadors have during a campaign. Stacey also talks about how the communications industry will evolve and how to prepare for the unexpected. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

Virginia Devlin, CEO of Current Global, describes what inspired the Accessible by Design initiative, highlighting data from the “Digital Accessibility: The Necessity of Inclusion” study and sharing tips for communicators to make their content more accessible to people with disabilities. Virginia also discusses her hopes for the future of the industry. Download the free Accessible Communications Guidelines here. Download the “Digital Accessibility: The Necessity of Inclusion” study here. For more info go to: https://www.dssimon.com

Dave Fleet, Global Head of Digital Crisis at Edelman, shares key findings from the agency’s “2022 Connected Crisis Study”. Dave shares how executives can engage with Gen Z and other key stakeholders when navigating and addressing today’s most pressing issues. Dave also explains how companies of all sizes can plan and prepare for a crisis. Download the “2022 Connected Crisis Study” here: https://www.edelman.my/sites/g/files/aatuss366/files/2022-10/2022%20Edelman%20Connected%20Crisis%20Study.pdf To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

Diana Bassett, President of Diana Bassett Public Relations, shares how one night out changed her entire career. Diana also discusses about her agency’s mentorship program and the impact it has on students. Diana also gives advice to people who want to become an entrepreneur. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

Dan Simon, CEO and Co-Founder of Qwoted, talks about the rise of technology and how it will impact the communications industry. Dan also explains how Qwoted connects users to the media efficiently and how communicators can increase their chances of landing media coverage.  To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

Beth Balsam, CEO of X2PR, explains 3 aspects to consider before pitching a big idea to a brand. Beth also talks about the importance of creating a diverse environment where big ideas flourish. Beth also shares some valuable lessons she learned from her favorite public relations story.   To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

Raoul Bhavnani, Chief Communications Officer at Betterment, shares his experience transitioning from an advisory role to an in-house role. Raoul explains the key factors that made him realize that Betterment was the best fit for his career. Raoul also explains the value of building relationships with junior employees when starting a new role. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

Nick Borelli, Marketing Director for Meetaverse™ by Allseated and Doug Simon, CEO of D S Simon Media, describe the role of video in a Metaverse event and how it increases opportunities for sponsors and presenters. Nick explains how conducting Metaverse events can increase accessibility and community for participants. Nick also shares stories of how attending and building Metaverse events has impacted him personally and professionally. Learn more about the Metaverse Spectrum Business Conference here: https://metaversebusinessconference.com/  To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

What is the importance of fun in brand marketing? Brian Lowe, Founder, President and CEO of BML Public Relations + Digital, highlights the powerful physiological impact of fun on increasing consumer awareness, loyalty and purchase. Brian also explains how brands can incorporate humor in campaign strategies, and why it’s time to publish positive content. Download the full survey here: https://bmlpr.com/fun/  To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

What role do PR and communications professionals play in breaking down the stigma of substance use disorder? Lauren Lawson-Zilai, Senior Director of Media and Public Relations for Shatterproof, explains that communicators can play an important role by utilizing people-first language and showcasing stories that highlight empathy with their clients. Lauren also shares what employees can do to help their colleagues who may be struggling with substance use disorder. For additional resources, go to: https://www.shatterproof.org/find-help To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

What are the benefits of finding your passion? David Zapata, Founder and CEO of Zapwater Communications, explains that focusing on projects that your team is passionate about can lead to an increase in employee and client happiness and company growth. David also highlights his plan to expand Zapwater’s office space. David also describes how his hybrid work model promotes flexibility and collaboration. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

How can communications strategies evolve for food and beverage clients? Rachel Kay, CEO of Rachel Kay Public Relations, recommends focusing on the power of digital strategies, such as, using affiliate links to track interest. Rachel also explains how her agency measures the impact of the consumer journey for her clients during this ever-changing landscape. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

How can communicators understand their customers' voices? Heather Caouette, Marketing and Communications Director at Xealth, explains the value of understanding how your products work directly from the customer experience to the sales perspective to get a fresh outlook – as well as how brand awareness can help employees and their customers with strategy and outreach. Heather also discusses how the future of healthcare technology will be more transparent and accessible to customers and healthcare professionals. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

How can you help clients break down muscle memory in conversation? Ethan Rasiel, CEO of Lightspeed PR & Marketing, recommends asking clients to participate in mock interviews that allow them to test language that any type of audience can understand, such as, journalists, partners, or potential customers. Ethan also explains the 5 behaviors that PR impacts and how communicators can effectively approach them. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

Why should marketers invest in the Metaverse? Marji Sherman, Vice President of Digital at Cognito Media, dives into the benefits, such as, building brand awareness with Metaverse conferences and innovative office environments that change the way employees and clients interact. Marji also highlights the power of NFTs when it comes to brands selling merchandise. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

How can communicators use research to set communications objectives that are reasonable, meaningful, and measurable? Understand their communications objectives? And, once they’re set, how do communications professionals apply what they learn to meet or beat those objectives? Mark Weiner, Chief Insights Officer at PublicRelay, recommends conducting an Executive Audit to uncover the often-hidden value equation that senior executives apply to evaluate PR value and performance. He also recommends proactive research to inform communications decisions and to demonstrate – and generate – PR value and ROI. Mark also asserts that public relations is a cyclical process rather than linear, and demonstrates this as he walks through the PR continuum which helps communicators identify the best target audience and the media they read, watch and listen to; to reinforce the messages that work best (and remediate underperformers); to evaluate performance for continuous improvement. This and more!  Mark is the author of “PR Technology, Data and Insights,” one of BookAuthority.com’s top 100 PR books in history and a top ten “must read” for 2022. We’ve arranged a special discount for our followers. Get your copy of PR Technology, Data and Insights here. Use KoganPage20 to get 20% off. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

How can communicators form a sustainable PR strategy? David Barkoe, CEO and Founder of Carve Communications, emphasizes that agencies should focus on long-term campaigns and opportunities, rather than simply relying on the “big” tentpole press opportunities. David also explains his unique process of measuring the value of media placements. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

How can communicators build strong relationships? Michael Kaye, Associate Director of Global Communications at OkCupid, discusses the value of introducing yourself with your pronouns and how to empower your most authentic and confident self. Michael also highlights how OkCupid has led the charge for expanded inclusion for LGBTQ+ daters, and how other companies have followed suit. Michael includes advice to viewers on how to utilize all of their platforms to boost and connect with their networks. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

What are the benefits of working with start-ups? David Warschawski, Managing Director of W Ventures and Founder and CEO of Warschawski, discusses how he utilizes his agency’s marketing and communications skills to build revenue and drive employee engagement. David also reveals his pet peeves about the communications industry and suggestions on how to make it better.  To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

How can organizations navigate uncertain times? Stefan Pollack, President of The Pollack Group, calls for brands to send out well-thought-out messages that communicate empathy and awareness. Stefan also shares his perspective, as a professor, on the challenges and triumphs the younger generations have faced throughout the pandemic. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

How can organizations expand crypto coverage to the general public? Arielle Sobel, Head of Global Communications at 21Shares, highlights the importance of having spokespeople who can explain the complex nature of crypto in simple and digestible terms to increase audience awareness. Arielle also briefly elaborates on how she uses Twitter as a valuable resource in finding breaking stories facing the crypto industry. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727

How can brands get the most out of a front-page story opportunity? Kate Cronin, Chief Brand Officer at Moderna, highlights the value of educating reporters and spokespeople and mistakes to avoid. Kate also shares how her team manages the spread of false narratives by building trust and understanding with reporters. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

Is health equity good for business? Kristie Kuhl, Global Managing Director of Health and Wellness at Zeno Group, dives into the challenges of effectively communicating health issues in the current environment. Kristie also discusses the importance of using the correct language when referring to a group of people who have a disease or disorder. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

How can brands effectively break down the silos between marketing and communications? Martha Boudreau, Chief Communications & Marketing Officer at AARP, shares best practices and highlights the importance of creating a clear brand voice. Martha also discusses the shift in aging and the need for marketers to challenge their assumptions on the matter. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

Why should earned media be at the front and center of a brand’s PR strategy? Michael Rinaldo, President of Interdependence Public Relations, highlights earned media’s effectiveness to build credibility in front of a wide audience. Michael also dives into the interdependent relationship between PR professionals, reporters, and spokespeople as the media industry continues to evolve. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

Why do lawyers need PR people? Gina Rubel, Founder and CEO of Furia Rubel Communications, breaks down the function of PR for legal clients across B2B and B2C. Gina also discusses examples of when law firms should be speaking to the media. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

How can theater companies use communication tools to engage with their audiences? Shonali Burke, Chief Marketing Officer at Arena Stage, shares some nuances of theater PR and how other types of brands can benefit from the practices. Shonali also emphasizes the importance of understanding data and using active influencers to elevate your brand.

How can communicators connect with reporters in a meaningful way? Curtis Sparrer, Principal of Bospar and Eric Chemi, SVP of Broadcast Strategies at Bospar, discuss best practices for pitching a story to top tier reporters without wasting their time. Curtis and Eric also share why brands need to take a stand on social issues early and decisively. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

How can communicators get the most value out of data analytics? Geoffrey Sidari, Senior Vice President of Analytics at WE Communications, offers best practices on developing a data strategy and necessary skillsets. Geoffrey also shares predictions on the future of data analytics in communications. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

What does an inclusive workplace look like today? Andréa Richardson, Global Head of Diversity, Equity & Inclusion at Zeno Group, emphasizes understanding various generation’s preferred working styles and allowing employees to thrive in custom ways that fit their needs. Andréa also shares how reverse mentorship programs open minds and conversations between different levels of management. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

Where can communicators maximize the value of earned media? Carolina Lopez Herz, Senior Vice President & General Manager of 5WPR Miami, highlights the importance of having a good sense of the media landscape beyond traditional channels. Carolina also shares examples from the world of crypto where active conversations are taking place on new and emerging platforms. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

Is being a people person enough to qualify you as a PR professional? Sharon Reis, Principle of The Reis Group, highlights the importance of analytical skills and love for brands and news consumption as key assets in a communicators toolbox. Sharon also discusses the need for increased focus on team well-being.  To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

How can communicators continue to tell compelling stories about their clients? Robin Verges, Senior Vice President of Rubenstein, shares how to use visual elements effectively to enhance your pitch. Robin also offers tips on building strong relationships with the media by building mutual trust. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

How can communicators use data to generate earned media coverage? Michael Brito, Global Head of Analytics, Zeno Group, shares how his team gathers media coverage insights through the lens of supply and demand. Michael also reflects on the skillset that a data and analytics person needs to impress potential clients.  To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

Mike Rosich, General Manager of dna Communications, a boutique health communications agency, reflects on how his team uses a patient focused approach in its campaigns. Mike also shares the benefits of partnering with advocacy groups to drive real impact on real people. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

Is in-person shopping making a comeback? Dara Busch, CEO, 5WPR, offers insights from the company’s 2022 Consumer Culture Report. She shares examples of how brands are shifting their strategy to put a bigger emphasis on the in-store experience. Dara also dives into the increased demand from consumers drives for brands with ethical and sustainable products and packaging.   Download 5WPR’s 2022 Consumer Culture Report here. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

Why should companies invest in employee action groups? Tracey Cassidy, Partner & General Manager of Allison+Partners, New York and Jill Feldman, Partner & Managing Director of Allison+Partners, discuss their journey of growing a successful Women’s Leadership Program. Tracey and Jill also explain how leaders can advance female representation through visibility and conversation. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com

How has entertainment publicity changed with the rise of streaming? Alison Grand, President of Grand Communications, shares how streaming has given PR pros the opportunity to land even more media coverage. Alison also reflects on the increased demand for diverse and inclusive children’s entertainment. Find out what Arthur and his friends are doing now here. To share your feedback, contact: Doug Simon: [email protected]  or [email protected] - 212.736.2727 For more info go to: https://www.dssimon.com