Hey Friends, have you had the chance to visit the famous Abbot Kinney Boulevard in Los Angeles? This mile long street located in Southern Venice is home to amazing creative galleries, internationally recognized brands and one-of-kind local shops like, Urbanic Paper Boutique. Audrey Woollen founded Urbanic thirteen years ago, and since then, her original lifestyle brand and retail shop has attracted a great deal of press, a large social media following, and has developed collaborative signature lines with some of the nation's top designers.   On today's episode, Audrey shares how she discovered her passion for paper and product based business. She tells us how she got started, how Urbanic has evolved over the years, and how she turned her weekend hobby into a thriving retail shop. Audrey also talks about the challenges she faced along the way, including an IRS audit in her third year, and the store getting robbed at times. Audrey brings us into her journey, talking about the passion she has for her industry, the creative community which she's in, and why creating a strong customer experience is so important to her and the brand.   ON TODAY’S EPISODE: The inspiration and motivation behind Urbanic How Audrey found her true passion in Los Angeles   The benefits of working festivals and farmers markets Establishing a customer base and curating your brand Giving up a big paycheck for a bigger dream The types of products merchandised at Urbanic Choosing specialty items that keep things exciting   Making the most of a small space How Urbanic has evolved since opening 13 years ago Creating events that bring the LA design community together under one roof The power of a positive  customer experience How Audrey balances business and motherhood The challenges of running a brick-and-mortar store Seeking out new lines, tradeshows, and what Audrey looks for in submissions What’s up next for Urbanic and what Audrey has planned for next year KEY TAKE-AWAYS:     “Ever since I was a little girl, I had a huge passion for paper products, whether it be sending people cards or picking out my back to school supplies. I took that very seriously.” - Audrey Woollen   “I remember having the moment, literally stopped in my tracks, and tears came to my eyes, I'm like, "This is what I wanna do." I would feel so happy to create an environment for people to come shop, and to be able to curate that.” - Audrey Woollen   “It was all really a hobby at that point, it was just something I loved, and it wasn't generating much income at all. But it was pushing me closer to wanting to do more.” - Audrey Woollen   “I was getting more and move involved in the industry, and seeing what was out there, and falling more in love with what I was finding, and wanting to have a, create a bigger experience.” - Audrey Woollen   “When we're in a corporate job or a freelance job and we're trying to build our business on the side, there's no perfect time to go all in the business, right? There's usually something that pushes us over.”- Katie Hunt   “Because I was on Main Street and Santa Monica, I was able to set up at the Santa Monica Farmer's Market each Sunday. I could do more in that day than I did, like, an entire week.” -Audrey Woollen   “It was completely a huge risk. But the spot opened up, and I just sorta got there at the right place and time, and just sort of went for it.” - Audrey Woollen “I knew that if I was gonna continue just doing that for a paycheck, then I was gonna lose out an opportunity to do something that I really wanted.” - Audrey Woollen   “We have a customer base of people that are faithful to us and have made it a destination even in greater LA.” - Audrey Woollen   “In the industry that I'm in, and this avenue that I picked, there's always something that is a feel good moment, not to mention babies and birthdays and celebrations and weddings, it's like all the best stuff in life.” - Audrey Woollen     SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with  thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

This is Part 3 of our three-part series exploring Proof to Product’s exciting new rebrand. On Part 1, which was Episode 101, guest host Caroline Hull and I talked about why I decided to change my business name from Tradeshow Bootcamp to Proof to Product. On Part 2, we dove into the logistics, business formation, legal decisions, and building out the new website. If you missed those two episodes, I encourage you to head back and listen to 101 and 102 first!   On today’s episode, Caroline and I are breaking things down to talk about the marketing plan. Specifically, how we rolled out the new site and the news about the Proof to Product name change.   Our audience has been such an important part of this process, and I’m so excited to share all of these new changes with you. I hope you enjoy Part 3 of this three-part series and be sure to check out our new online home at prooftoproduct.com!   ON TODAY’S EPISODE: How to communicate a big business change to your audience Why Katie decided it was important to tell alumni first Creating the I Am Proof to Product Campaign Identifying and marketing high impact programs Doing fewer things better Why Katie is offering more free content Storytelling instead of selling How to join the #iamprooftoproduct celebration   KEY TAKE-AWAYS:     “It's a celebration of our community that we're all growing up because we are all growing up together.” - Katie Hunt   “Proof to Product brand is not just about me. It's about all of us.” - Katie Hunt   “I love in-person events, I love live classes where people are on live and asking their questions and we have the back and forth collaboration and conversation about it.” - Katie Hunt   “I want to make sure that we're putting our time and attention into the things that are making the biggest impact for our community and allowing me to serve them the best.” - Katie Hunt “I want to show that we're just growing up, we're tightening things so that we can do a better job.” - Katie Hunt   “Everyone should go back to the beginning and look at why they’re doing what they’re doing because it really will help shape what you do moving forward.” - Caroline Hull   “Highlighting our community members is truly what we're all about.” - Katie Hunt   “I want to just give. I want to give, give, give, give, give as much as we possibly can to our audience.” - Katie Hunt   “We just want people to tell friends. We want people to go sign up for the new options that we have, watch the videos we have, really engage with what we built.” - Katie Hunt   “If my story can help somebody else, that's what I'm here for. That's the whole reason I do this podcast and why we do the programming that we do.” - Katie Hunt   LINKS Squarespace Web Developer: Susannah Carpenter   SEO Consultant: Myrna Daramy     SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!   ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!  

Welcome to Part 2 of a three-part series exploring Proof to Product’s exciting new rebrand. On Part 1, which was Episode 101, guest host Caroline Hull and I talked about why I decided to change my business name from Tradeshow Bootcamp to Proof to Product, and all the fears I had going into the transition. So if you haven't caught that episode yet, I encourage you to go and start there!   Today, on Episode 102, Caroline and I are diving into the logistics behind the rebrand, from the business formation and legal decisions to marketing planning and building Proof to Product’s new website. Tomorrow, on Episode 103, I share our marketing plan, how we’re rolling out the new name and the best parts of our beautiful new website.   Our audience has been such an important part of this process, and I’m so excited to share all of these new changes with you. I hope you enjoy Part 2 of this three-part series and join in to celebrate with us!   ON TODAY’S EPISODE: The value of starting with a website analysis   How Katie tackled the new web build and transition Her decision to switch from Wordpress to Squarespace Choosing the right web developer for the job The importance of breaking tasks up into manageable chunks Why Katie started the rebrand process by getting advice from an attorney What goes into a trademark Little logistics that pop up along the way How to dream big without getting overwhelmed KEY TAKE-AWAYS:     “I looked through all of the blog posts and looked at the traffic of like how many people were really looking at these things. And we narrowed it down to our top performing content.” - Katie Hunt   “One of my motivations for wanting a new site was just a clean slate. I wanted to start over on a new host where things were secure and everything felt good.” - Katie Hunt   “I had done so much work. I wire-framed the whole thing, I knew exactly what I wanted on the site, and I just needed somebody that could build it.” - Katie Hunt   “It's like anything you're hiring for, you know, you want to make sure that it's a good fit, whether it's a long-term position or routine or position or even just a per project. You know, you want to make sure you're getting the right people on the bus. ” - Katie Hunt   “When you have these big projects that take up so much time, it's really nice to have that help.” - Caroline Hull   “I will say it's a huge team project… everyone had their piece and it wouldn't have been possible without everybody.” - Katie Hunt   “If you’re considering changing a name like this, you want to make sure you have your ducks in a row, that your business is being treated like a business and you want to make sure you get that right before you launch.” - Katie Hunt   “It’s ironic because I've done this for other people, helped build and figure this out for other people, but sometimes it's so hard to do for yourself.”  - Katie Hunt   “You do the best you can. You get the big pieces done and out there. Then, if there are other things that you can tackle, you can do those later.” - Caroline Hull   “One thing I would tell people, whether it's a rebrand or launching a new site or whatever it is, take that time to dream big, map out your big wishlist as if time and money and everything were no option.” - Katie Hunt     LINKS Squarespace Web Developer: Susannah Carpenter   SEO Consultant: Myrna Daramy     SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!

Hey Friends, it’s so good to be back! Did you catch yesterday’s announcement? We have BIG news! Tradeshow Bootcamp is now Proof to Product, and we've launched a brand new website for the Proof to Product brand. To celebrate, we are doing things a little bit differently on the Podcast! We are turning the tables and I’ll be your guest for the next few days. TSBC Alum, Caroline Hull guest hosts and we go behind the scenes for three full episodes, unveiling the exciting shifts I made in my business.   This week, on Episodes 101, 102 and 103, Caroline and I dive headfirst into the Tradeshow Bootcamp to Proof to Product rebrand. Today, on Episode 101, we’re talking about why I decided to change my business name and all the fears that were behind it. Tomorrow on Episode 102, Caroline and I tackle the logistics including Proof to Product’s new website, the legal decisions, and the business model. Then on Thursday, during Episode 103, I share our marketing plan, how we rolled out the new name and the new website.   Our audience has been such an important part of this process, and I’m so excited to share all of these new changes with you. I hope you enjoy this episode, and listen in to find out how to get involved to celebrate with us!   ON TODAY’S EPISODE: Why Katie made the decision to rebrand and change her business name How Tradeshow Bootcamp evolved over eight+ years Facing fears around outgrowing and rebranding What Katie did to find the right look and feel for Proof to Product Finding the confidence to lean into growth The importance of getting back to basics Katie’s process for reconnecting with the audience How Katie handled the switch The amazing new resources available at prooftoproduct.com KEY TAKE-AWAYS:     “I'm going to get super vulnerable here with all of you guys. Because all of you are my people and this has been a process.” - Katie Hunt   “I felt like, ‘Gosh, Tradeshow Bootcamp just doesn't articulate all the different things that we do and how we help business owners.’” - Katie Hunt   “I worked with, no joke, four different designers who I highly respect and admire and I love their work. And we just couldn't land on anything that felt right.” - Katie Hunt   “I felt we're outgrowing the brand. I felt it was growing up and yet I kept hitting walls.” - Katie Hunt   “We had all these resources available on all these different ways, but we weren't communicating it. And that was really frustrating for me.” - Katie Hunt   “We started Proof to Product and that kind of took a life of its own.” - Katie Hunt   “I broke it down to the basics. I went back to whose our audience? What kind of programming do they need? What kind of problems do we need to solve for them?” - Katie Hunt   “Rebranding isn't just about picking a new name and picking a new logo. This is about looking at the entire picture. And making sure that it all works and fits together and makes sense for your audience.” - Caroline Hull   “I'm a firm believer that we need to go back as entrepreneurs and constantly be reevaluating. Who are we working with? And what are we giving them and how are we providing maximum value to them?” - Katie Hunt   “We grow and evolve as people, and our businesses grow and evolve too.” - Caroline Hull   LINKS Squarespace Web Developer: Susannah Carpenter   SEO Consultant: Myrna Daramy     SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!   ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Over the next few weeks, the podcast will be taking a Spring Break.   No, we won’t be lounging on the beach, or having cocktails by a pool.  Although we hope that all of you are able to build in some rest and relaxation into your days!   Instead, the Proof to product team and I are busy cooking up something big that will enable us to serve all of you better and help you build your businesses faster.   Our small but mighty team will be putting all of our time into this super secret project, so we won't be airing new episodes of the podcast for a few weeks.   While we’ve got our heads down working hard, I want to encourage you to go back and listen to some of our most popular episodes of so far this year.   I’ve included links in the show notes so you can find them quickly and easily.   Also, if you could take two minutes to leave us a 5-star rating or write a review in Apple Podcasts, I'd greatly appreciate it.  Reviews and ratings help us get more eyes on Proof to Product, which provides more opportunities for fresh content, discounts and resources for all of you.      Thanks so much for listening, for supporting me and the show.  We'll be back soon with some exciting news!   Fan Favorites: Megan Auman on product photography and leveraging Pinterest for sales    Tanya Wheeless on why never wanted to be an entrepreneur and the value of investing in professional development   Lichia Liu, Gotamago on pursuing her passion, building a team and creating systems and why she thinks it is important to jump before you feel ready    Sara McNally, Constellation & Co. on juggling a manufacturing business and retail shop, utilizing interns and falling in love with letterpress    Lillian Farag on licensing, collaborations and the growing pains of being an entrepreneur

Hey friends, can you believe it?! This is Proof to Product’s 100th Episode! It’s been amazing to watch this podcast, which began as a creative way to connect with members of the stationery community,  grow into so much more - a platform, resource, and launching point for stationery and creative entrepreneurs alike.   Over the last year and a half, we’ve heard some incredible, inspiring startup stories from entrepreneurs making physical products, just like you. We have talked about successes and struggles, mindset shifts, and the importance of taking action to reach your goals. Entrepreneurs like Katie Wilson of The Good Twin, Rachael Hetzel of Pistachio Press, Mary Phan of Very Mary Inspired, Ronnie Williams of DeFrance Printing, Taylor Elliot of Taylor Elliott Designs, Natasha Case of Coolhaus, and Viola Sutanto of Maika Goods, just to name a few, all shared their stories, struggles and advice of growing and thriving in business.   To celebrate this 100th milestone, we’re revisiting our favorite episodes and the Proof to Product lessons that continue to inspire our lives and business. We’re honored to share the personal stories of our amazing audience members and hope you enjoy this special edition episode! ON TODAY’S EPISODE:   Jean Marie Opus, Little Feet’s Opus Amanda Farrand, Grief Biscuit Elana Hopman, Annabel Reese Christina Green, The Cardinal Collective Mele Williams, Plucky Press Brooke Spare, Cheeky Beak McKinley Bryson, Lucky Bat Paper Co Janine Kwoh, Kwohtations Lauren Ashley Barnes, Pineapple Sundays Design Studio   Rongrong Devoe, Rongrong Illustration Mackenzie Vance, Smitches       SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Today on the 99th Episode of Proof to Product I’m joined by our friend and Tradeshow Bootcamp alumni, Emily Asher. Emily is an artist, calligrapher and the owner of Emily Rose Ink, a boutique wedding stationery studio based in Chicago. Emily started designing wedding stationery as a side hustle while working as a high school English teacher, but since taking the leap to make it her livelihood, her wedding stationery has been featured in countless publications and blogs, including Vogue, Martha Stewart, Style Me Pretty, and Oh So Beautiful Paper.   Early on in her business journey, Emily made the decision to intentionally narrow her focus, from art prints and greeting cards, to custom wedding stationery. Although this felt like a risk at first, this allowed Emily to perfect her design aesthetic, grow customer relationships, and solidify her business foundation. As a result, Emily's wedding stationery business took off and her designs made celebrity status. Seriously... She just did Hillary Swank’s invites!   On today's episode, Emily shares her startup story. She talks about how she got her foothold in the stationery industry, what inspired her to dive fully into her business, and why it was important for her to narrow her focus to solely doing custom wedding work. Emily also shares what she learned from celebrity weddings, how she manages her growing business today, and what’s coming up next for Emily Rose Ink!   ON TODAY’S EPISODE: How Emily got into hand lettering and calligraphy The turning point when she decided to start her own business Her decision process for focusing solely on weddings How she streamlined and strengthened her business foundation Emily’s favorite project management tool The importance of continuing to evolve What it was like to do Hillary Swank’s wedding invitations What she learned from celebrity weddings How Emily manages her team and employees What’s up next for Emily Rose Ink   KEY TAKE-AWAYS:   “I was thinking, “Oh, it'll be something fun and creative for me to do on the side." The more I got into it, I was really struck by how awesome it was that you could actually make a living doing something creative.” - Emily Asher   “Paper Camp was actually a big turning point for me because I met so many other people who were making a living and supporting themselves full-time with stationery.” - Emily Asher   “As I started to get more wedding clients, who are really my ideal clients, I started to be more inspired.” - Emily Asher   “I felt I was splintering my marketing a little bit by doing greeting cards and art prints, and the wedding stuff, because they weren't necessarily geared towards the same person. So I decided to just try and pursue the wedding thing and that really exploded for me.” - Emily Asher   “By focusing on weddings, it allowed me to really fine tune all my systems and focus on what was going to serve the clients better.” - Emily Asher   “There's so many details that go into starting a business; logistics and organization, and the systems. I feel like it took me two years to get all my systems down and I'm still constantly changing them.” - Emily Asher   “Take a look at how you can automate, streamline and build systems or step-by-step processes so that you can easily bring people on board to help with things.” - Katie Hunt   “Just being able to say that I did that level of wedding helps me have confidence in charging my worth for projects that are really time-consuming.” - Emily Asher   “It's good to take some time to reflect on, "What am I doing this business for? What's my main motivation here? Is it freedom or flexibility? Is it the money?" because those priorities will shift at different times in the business depending on your own personal circumstances.” - Katie Hunt   “It's all about figuring out what are your employees strengths and skills and how can you best apply them to the things that need to be done in the business. Sometimes it takes a little while to figure out.” - Emily Asher   “You wanna have the right people on your team, but you also wanna make sure that the work that they're doing is aimed at their areas of expertise, and their skill sets.” - Katie Hunt   CONNECT WITH EMILY ASHER: Website: http://www.emilyroseink.com Facebook: http://www.facebook.com/emilyroseink Instagram: http://www.instagram.com/emilyroseink   JOIN US FOR OUR FREE MARKETING CLASS APRIL 10th!   Did you know 98% of visitors are leaving your site without taking action? It can be SO frustrating when visitors come to your site, look at all the amazing things you have going on, and don’t take the next steps you want them to – like buying your product or joining your community. It can feel impossible sometimes, like all the people you drive to your site are slipping through your fingers like sand. But – there’s a solution!   Lindsey Morando from Hello Bar is presenting LIVE on the next steps to turn those visitors into sales and long term customers. Sign up to save your FREE spot for April 10th, 2019 at 12PM PST!   Register for April 10th Class: http://bit.ly/ptphellobar SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Lately, I’ve had lots of feedback and questions from our audience regarding the struggles of marketing strategy. It can be so hard to know where to direct your time and energy with so many social and marketing channels available now, and that’s why I’m really excited for you to hear this week’s episode with Lindsey Morando, the Director of Marketing for Hello Bar. Lindsey has more than fifteen years of experience in business development and marketing that spans multiple industries including health & wellness, SaaS, lifestyle, and hospitality. No matter which industry she is focusing on though, Lindsey prides herself on the creation and implementation of engaging grassroots and online marketing tactics that convert fans into paying, happy customers. When Lindsey is not moving the marketing needle for businesses, she is a marketing professor at the San Diego Fashion Institute and the author of It's Just the Beginning, Break Up, Get Up & Walk Away.   Today, on Episode 98, Lindsay is sharing a ton of great marketing and business advice. She talks about the number one challenge she sees small business owners facing today, her three strategies for simplifying marketing and ...  (drumroll please) together we announce our free marketing class coming out on April 10th. This class is specifically designed to help you Capture More Emails on Your Website, and make the most of your marketing efforts. Head to the link to find out more and register, and happy listening!     ON TODAY’S EPISODE: The number one challenge Lindsey sees in small businesses 3 Steps to simplifying your marketing strategy Free offers that work well for e-commerce How to identify your strongest channels Advice for elevating key products What streamlining does for profits How Hello Bar supports small biz marketing efforts Ways to make pop-ups less annoying A sneak peek at our free April 10th marketing class   KEY TAKE-AWAYS:   “The biggest challenge is people are feeling overwhelmed and trying to figure out what is the best way to actually get more sales and get more leads in the door.” - Lindsey Morando   “When we try to do it all ourselves, we not only spread ourselves too thin but we kinda take away the specialness or the effectiveness of all of them.” - Katie Hunt   “The people that I find that are most successful are the ones who hone in on one or two marketing channels and make them their absolute best marketing channel.” - Lindsey Morando   “It's not just double tapping a picture, it's actually commenting, asking questions, engaging - and if you can do that consistently you're going to see some huge traction in your business.” - Lindsey Morando   “Whenever you offer, and whatever you're using to collect information should ultimately either be a part of your free product or something that leads someone down the path to buying from you because at the end of the day, you are a business and that's what you need to do.” - Lindsey Morando   “Always be thinking about ways that you can interact and engage your audience, and then get them to start thinking a little more.” - Lindsey Morando   “What it’s really about, is what is your signature item that brings in the most cash for your business?” - Lindsey Morando   “When you're focused on one thing you can serve your audience so much better.” - Katie Hunt   “How do you get people? Is it about the design? Is it about the headline? We really focus on the education behind that so our users don't even have to think twice about how to actually start collecting more leads.” - Lindsey Morando   “If you really take the time to get to know your ideal client, who's coming to your website and put the right offers in front of them, with the right timing - they're going to be far more likely to take it.” - Lindsey Morando   “Look at the user experience and make sure that it feels really seamless. It should a part of your customer journey, not a big stop sign that's really annoying in your customer journey.” - Lindsey Morando   “We need to be thinking very strategically about how we're not only bringing those new customers into the fold and onto our email list but then how we're nurturing them afterward and creating that journey for them.” - Katie Hunt   CONNECT WITH LINDSEY MORANDO: Website: http://hellobar.com Facebook: https://www.facebook.com/hellobar/   JOIN US FOR OUR FREE MARKETING CLASS APRIL 10th!   Did you know 98% of visitors are leaving your site without taking action? It can be SO frustrating when visitors come to your site, look at all the amazing things you have going on, and don’t take the next steps you want them to – like buying your product or joining your community. It can feel impossible sometimes, like all the people you drive to your site are slipping through your fingers like sand. But – there’s a solution!   Lindsey Morando from Hello Bar is presenting LIVE on the next steps to turn those visitors into sales and long term customers. Sign up to save your FREE spot for April 10th, 2019 at 12PM PST!   Register for April 10th Class: http://bit.ly/ptphellobar SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Welcome back to another episode of Proof to Product! Today’s guest is Ilana Griffo, an illustrator, designer, author, and Tradeshow Bootcamp alumni! Like so many of you fellow entrepreneurs, Ilana built her business from the ground up. She began by launching her own stationery line, moved into designing her own product lines, signed major licensing deals with nationally recognized brands like Pier 1, Homegoods, and Michaels, and just published her first book, Mind Your Business. The key to Ilana’s success? She points to the way her business is always transitioning, pivoting to get to where she wants to go!   On today’s episode, Ilana and I sit down to talk about her career journey and the lessons she learned along the way. She talks about how she got her start in the stationery industry, why she decided to hire a licensing agent, and how that has freed her up to do more creative work. We also talk about pushing yourself to create for fun, fighting for your value, and rethinking failure. Ilana shares some examples of tough situations she went through in her business and how they resulted in some of her proudest moments.   ON TODAY’S EPISODE: Misconceptions people have about the small business life   How to ask for what you want The difference between giving up and letting go Tips for putting together a first portfolio What happens after you sign with an agency   How Ilana turns comparison into inspiration Finding silver linings in self-doubt The importance of fighting for your value Ilana’s intention behind Mind Your Business Celebrating then and now   KEY TAKE-AWAYS:   “One of the biggest philosophies I have is that you need to ask for what you want.” - Ilana Griffo   “I always wanted to create artwork that makes me happy, that makes other people happy.” - Ilana Griffo   “These pivots haven't been, I'm going to give up. They've just been, I'm going to let go of this so that I can move on to something better.” - Ilana Griffo   “It's always scary to make a change, it's always scary, because we don't know what's on the other side. We don't know if that's going to end up being more successful, or if we're going to feel like we fell flat on our face.” - Katie Hunt   “Transitioning into a new role is always a conversation, it's always making a list, it's always the pros and cons, and you will never feel 100% ready.” - Ilana Griffo   “Licensing has been a whole new world that I didn't know existed, and now that I'm doing it more, I'm just learning so much about the industry.” - Ilana Griffo   “It's amazing to see my work on products that I know I couldn't manufacture on my own. I can make a greeting card, but I can't make one that has a popup and holographic foil and all these things.” - Ilana Griffo   “Do things for fun, and then turn them into collections that you would want to buy.” - Ilana Griffo   “If you don't feel that self-doubt, then you don't have the fire of an entrepreneur, because that's what keeps us going every day. It’s that  fire that's saying, work harder, or smarter. Do more. Reach for what you want.” - Ilana Griffo   “Before, I put my value into how happy the client was, or how many clients I had booked, or things like that. And now I put it into how I feel about myself.” - Ilana Griffo   “We will get through this, and you'll figure it out, and it will lead to another experience, a notch on your belt of how you're going to handle things going forward.” - Katie Hunt   “Share the process, share the ups and share the downs, just makes it so real and makes people want to follow along.” - Ilana Griffo   “I want to write down my goals and make sure I'm in line with those, but I also want to sit back and enjoy the ride, and feel really proud about what I did.” - Ilana Griffo CONNECT WITH ILANA GRIFFO: Website: http://www.ilanagriffo.com Facebook: https://www.facebook.com/sugarandtype/ Pinterest: http://www.pinterest.com/sugarandtype Instagram:https://www.instagram.com/ilanagriffo/   LINKS For another great episode on licensing - Episode 84   JOIN US FOR PROOF TO PRODUCT’S 100th EPISODE! Call In: http://tradeshowcamp.com/ptp100/     Over the last year and a half, Proof to Product has shared almost 100 startup stories from entrepreneurs making physical products, just like you. We have talked about successes and struggles, mindset shifts, and the importance of taking action to reach your goals. We are quickly approaching our 100th episode and we want to do something special to celebrate all of you, our listeners. We want to hear your proof to product story and share it with our audience. To participate, head over to http://tradeshowcamp.com/ptp100/ and leave us a voicemail with YOUR story. Then tune into episode 100 to find out if we included you!   SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Hey Friends, it’s Tuesday! Which means we’re back with another episode of Proof to Product, and this week I’m sitting down for a very fun interview with former PTP guest, Julie Richardson. You may remember Julie from Episode 20, where she shared her startup story and told us how she built her Etsy shop, Julie Ann Art, into a successful wholesale enterprise. If you haven’t heard her story, it’s definitely worth heading back for a listen!   For some background- Julie founded Julie Ann Art shop in 2008 and quickly gained the attention of the internet with her combination of raw illustrations and irreverent wit. Her brand brought a refreshing take to stationery, and with features in People, Bored Panda, Refinery and more, her side hustle hobby grew into a national lifestyle brand.   In 2019, Julie Ann Art rebranded as Unblushing to better represent the strong-willed, unapologetic voice that is quintessential to her stationery and gift brand. On today’s episode, Julie and I dive into this recent rebranding experience. We talk about how she knew she was ready for a new name and a fresh look, how she narrowed down potential names, and how she ultimately decided on Unblushing. Julie pulls the curtain back on what happens behind the scenes during a rebrand, shares her roadmap for planning the transition and tells us how she dealt with the unexpected details she never saw coming. ON TODAY’S EPISODE: Why Julie decided to rebrand after 10 years How she went about selecting a new name Her action plan for orchestrating the transition Tips for other entrepreneurs planning to rebrand What she did to keep customers in the loop about the switch The benefits of hiring out specific projects Julie’s plans to connect locally   What’s up next for Unblushing   KEY TAKE-AWAYS:   “I started Julie Ann Art as a creative hobby. There was no intention. It was just for fun. That was 10 years ago, we're not a hobby anymore.” - Julie Richardson   “I definitely had fear going into it, but at the same time, I just knew that I was ready to take that leap and take that risk.” - Julie Richardson   “I basically started a list, went to thesaurus.com and just tried to think about what the brand had become, who our customer was, what traits they had, or how I considered them to be” - Julie Richardson   “Rebranding helped me to look at social media in a different way, because just with my brand, it's witty, short captions. It was nice to see people's response to me writing in paragraphs and telling stories.” - Julie Richardson   “I tried so hard to get everything right. At the same time, I expected something to go wrong. Not everything can be perfect. You can't think of every little detail.” - Julie Richardson   “it was a huge product, but it's been really rewarding to get the response, and people are as excited as we were, so that makes me feel good.” - Julie Richardson   “Sometimes we're a little too close to these things, and somebody else can come in with their fresh eyes, and build something even better than we could envision.” - Katie Hunt   “Make a list. Make lots of lists. That was my number one go-to.” - Julie Richardson   “When you talk about something, you need to light up and love it. If you're not completely happy in what you're doing, it is time to pivot and find the next direction.” - Julie Richardson   “My inspiration was coming from the brand that was already created. I was just renaming it after what it already was.” - Julie Richardson   “I feel like my customer is basically living next door to me. I just need to meet them, you know?” - Julie Richardson CONNECT WITH JULIE RICHARDSON: Website: https://unblushing.com Twitter: http://twitter.com/unblushingco Instagram: http://instagram.com/unblushingco   JOIN US FOR PROOF TO PRODUCT’S 100th EPISODE! Call In: http://tradeshowcamp.com/ptp100/    Over the last year and a half, Proof to Product has shared almost 100 startup stories from entrepreneurs making physical products, just like you. We have talked about successes and struggles, mindset shifts, and the importance of taking action to reach your goals. We are quickly approaching our 100th episode and we want to do something special to celebrate all of you, our listeners. We want to hear your proof to product story and share it with our audience. To participate, head over to http://tradeshowcamp.com/ptp100/ and leave us a voicemail with YOUR story. Then tune into episode 100 to find out if we included you!   SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Hey friends! This week on Proof to Product I’m sitting down with Amy Tan, founder of the creative lifestyle company, Amy Tangerine. I’m really excited to have Amy on the show, because not only is she a creative entrepreneur that designs online content as well as fun, tangible products like t-shirts and craft supplies, she also teaches workshops around the world, makes YouTube videos, consults with awesome brands and wrote the book, Craft a Life You Love. Amy believes everyone has a story to tell, and her mission is to inspire women everywhere to feel joy and confidence by infusing creativity, fun, and intention into the everyday.   On today’s episode, Amy shares how she got her start as an entrepreneur and how her business has evolved over time. She gives advice for curating an authentic and organic social media presence, and the best way to approach contracts and collaboration. We also talk about her favorite mediums, how she connects with her audience and how she decides which partnerships and collaborations to say yes to. ON TODAY’S EPISODE: Why Amy enjoys Instagram as a medium Her perspective on vlogging How she keeps her YouTube channel authentic   The importance of separating self-worth from “likes” What Amy did to monetize her Instagram organically How she learned to negotiate contracts Amy’s three criteria for collaboration Legal advice for freelancers and influencers How writing a book helped Amy heal and deal in difficult times A sneak peek at what Amy’s got going on in 2019   KEY TAKE-AWAYS:   “My parents always instilled this value of you can do anything you put your mind to and your heart in, they really had this vision that the American dream was to work for yourself.” - Amy Tan   “I had all these ideas for side hustles, without knowing that that's what they were. I magically somehow ended up turning a lot of hobbies into work. ” - Amy Tan   “It’s so valuable to try different things and you don't actually have to go all in on something. You can dabble.” - Amy Tan   “There's so many things that you can learn and I just think that experimentation is the best way to do so.” - Amy Tan   “I really wanted people to get a feel of what it was like as a small business owner, as a creative entrepreneur who sits in a studio working and have that dialogue and that feeling that you're right alongside me in the studio creating, and on the adventures that I take.” - Amy Tan   “I feel like it's still me being on Instagram. I'm still authentic, I'm still real. I'm still the same person. Even though the content that I share might vary to a certain degree, I just love being able to do that in such a fun format.”  - Amy Tan   “I experimented with different types of videos. Sometimes I would do a tutorial, sometimes I would talk straight to camera, sometimes it would be short, sometimes it'd be longer. I played around and I took the pressure off of myself for making things perfect.” - Amy Tan   “You're trying to be true to yourself and you're not trying to create an image just to appease people.” - Katie Hunt   “Sometimes I actually don't want to post that many pretty things because I don't want people thinking that all I'm focusing on is the pretty aspects and nothing bad is happening in my life. That is so untrue.” - Amy Tan   “Show the type of work you want to be doing and then that'll ultimately attract the same type of people that are interested in it.” - Katie Hunt   “I do love helping people and working with people. But at the same time, I realize that my time is really limited and I can't be spread too thin because I've been there before.” - Amy Tan   “Why are you starting this business to begin with? Who do you want to serve and how you want to make an impact in their lives? Because if you don't have a reason for starting this business, then it's not truly a business, if you're not solving problems.” - Katie Hunt   “I don't have a rate sheet. I don't believe in her rate card. I believe everything is a conversation.” - Amy Tan   “I don't know if you know this, but you can't really tell an entrepreneur what to do.” - Amy Tan CONNECT WITH EMILY MARKS: Website: http://amytangerine.com/ YouTube: http://youtube.com/amytangerine Instagram: https://www.instagram.com/amytangerine/   JOIN US FOR PROOF TO PRODUCT’S 100th EPISODE! Call In: http://tradeshowcamp.com/ptp100/ PAPER CAMP E-COURSE     Many of you have been patiently waiting for the return of our Paper Camp E-course and I’m excited to tell you that it’s here. This is a 4-week online program that kicks off March 18.  You’ll get new videos to watch each week on your own and we’ll have a live Q&A call every week with me and special guest experts.   But you’ve got to act fast, because registration closes on March 16. If you’ve want to see your products on the shelves of retail stores big & small, if you want to launch or refine your wholesale program, or maybe you want to exhibit at large scale trade shows, this is the program for you! We’ll cover product development, sales tools for wholesale, working with reps, marketing to retailers and exhibiting at shows. To learn more and register, head to http://bit.ly/pce2019 I look forward to having you there! SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

This week we have a great episode in store for you - one that will definitely resonate with any of you who are hustling through a day job to fund your dream job. Emily Marks, once a forensic accountant, took the leap and left a stable job to pursue her passion. She is now the businesswoman behind Carina Paper Co., a stationery company inspired by her Italian heritage and from her heart as a new mom, wife, daughter, and friend.   On today's episode, Emily gives us all the details on how she turned her side hustle into a full-time gig. She tells us the reason she left her job with a major accounting firm and how her former role actually helps her in business now. We talk about the importance of strategic planning, project management, and how being in a state of discomfort provides space for personal growth. Finally, we talk about the danger of overthinking things and why sometimes, you just have to go for it.     ON TODAY’S EPISODE: Emily’s pivot from accounting to stationery Her business launch timeline Planning ahead vs being in the now How she deals with frustrating aspects of the business The need to celebrate what we’ve accomplished Growing into your strengths   The importance of prioritizing for future growth When to take that chance   KEY TAKE-AWAYS:   “Getting the designs out of my head and onto actual products definitely took the longest time, but then  all the details came together.” - Emily Marks   “I like to try to look at it like my biggest competition is myself.” - Emily Marks   “There's enough people in this industry and in this world, and we all can make a good product, if you have something that resonates with people.” - Emily Marks   “You can't focus just on today. You have to look at the whole, the last few months, and also give yourself a little bit of a break.” - Emily Marks   “Sometimes in that hustle for the next thing, we forget to celebrate what we've accomplished along the way... We need to celebrate the successes that we're having right now.” - Katie Hunt   “I'm a firm believer that you only grow and you only learn when you're uncomfortable because I think when you're comfortable, no matter what you're doing in life, it's just status quo.” - Emily Marks   “As small business owners, we don't always have a ton of time, or a ton of money, and so how do we balance the different needs in our business, and what we should keep on our plate as the CEO?” - Katie Hunt   “You have to make sure every time you're reaching out, you're reaching out with valuable information .” - Emily Marks   “Marketing is just an interesting beast, and I think it's something that is always going to be a challenge for me because it's not as systematic.” - Emily Marks   “Marketing is not a one and done type of thing, it’s constantly reiterating what you're doing and changing things for the different ways that we can communicate with people.” - Katie Hunt   “Especially in the small business world, I think if we spend too much time thinking about it, I won't do it.” - Emily Marks   “Let's get stuff out in the world and see what happens, and then go from there.” - Katie Hunt   “My biggest piece of advice is, make sure the time is right for you, but just do it. Go out there” - Emily Marks CONNECT WITH EMILY MARKS: Website: http://www.carinapaperco.com/ Facebook: http://www.facebook.com/carinapaperco Instagram: http://www.instagram.com/carinapaperco Pinterest: http://www.pinterest.com/carinapaperco   JOIN US FOR PROOF TO PRODUCT’S 100th EPISODE! Call In: http://tradeshowcamp.com/ptp100/ PAPER CAMP E-COURSE     Many of you have been patiently waiting for the return of our Paper Camp E-course and I’m excited to tell you that it’s here. This is a 4-week online program that kicks off on June 4th.  You’ll get new videos to watch each week on your own and we’ll have a live Q&A call every week with me and special guest experts.   But you’ve got to act fast, because registration closes on June 2nd. If you’ve want to see your products on the shelves of retail stores big & small, if you want to launch or refine your wholesale program, or maybe you want to exhibit at large scale trade shows, this is the program for you! We’ll cover product development, sales tools for wholesale, working with reps, marketing to retailers and exhibiting at shows. To learn more and register, head to https://tsbc.teachable.com/p/pce. I look forward to having you there! SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Hey Friends! I can’t wait for you to hear this week’s episode with entrepreneur extraordinaire, Mary Phan. Mary owns a multi-faceted business which includes — Very Mary Inspired and The Sketchbook Series, illustration courses for designers and event planners. Mary is also a TSBC Alumni and just recently published her first book, The Artful Sketch, a gorgeous how-to sketchbook for beginners and experts alike.   Mary has always been drawn to the arts. After beginning her career as an interior designer, dabbling in fashion and staging model homes, she launched Very Merry Events in 2008. Mary enjoyed creating memorable experiences filled with atmosphere and feeling, but she became known for the beautiful, custom illustrations that were an indispensable part of her design process. In 2013, Mary took that love of illustration to the next level, launching The Sketchbook Series to help other event planners and designers master creative drawing.   Today Mary tells us all about her entrepreneurial journey, and how she went from being an interior designer getting laid off, to starting her own business. We talk about the real fears, pivots, and transitions that come with running your own business, and the joy of stepping into your true passion.     ON TODAY’S EPISODE: How she got started with event planning   Dealing with the fear of the unknown Mary’s natural process of sketching and design What motivated her to start The Sketchbook Series Her thoughts on navigating transition periods How Mary uses sketching as a form of communication Advice to anyone else looking to make the leap Balancing life outside of business Writing your own definition of success   KEY TAKE-AWAYS:   “My friend asked me to be her wedding planner and designer and I said, "Okay, let's just do it and let's figure it out.” - Mary Phan   “Any new thing that I do is always surrounded with oh my gosh, what is gonna happen? It's the fear of the unknown.” - Mary Phan   “That's the true spirit of entrepreneurship. We don't know everything, none of us know everything. We have to just put ourselves out there a little bit and take that risk.” - Katie Hunt   “There are benefits to keeping a day job while you're also starting your business.” - Katie Hunt   “I didn’t look at business as like competition or people as competition. I was very much about supporting and about the community and how can I help?” - Mary Phan   “Entrepreneurship is a huge marathon and it's this huge journey. As soon as I figured out what my "thing" was, that was when things started to change for me.”  -Mary Phan   “It was less about how do I serve an audience, it was what's gonna make me happy because this next season of my life is changing and it's changing without me getting to plan for it.” - Mary Phan   “If I could sketch and nobody paid me for it, I could still do it. I could do it if it was for free.” - Mary Phan   “My thing is stick to what you know, then it became super fun and natural for me.” - Mary Phan   “It's so easy to get deterred by requests from people or things we want to be doing… there's all these things I have my hands in, but that's not my zone of genius or that's not where my passion truly is. - Katie Hunt   “I took the leap in starting the business but this was a huge leap I felt, because I really didn't know ... nothing like this existed.” - Mary Phan   “The hard part of it is there is nobody to measure the success after, you're creating it as you go along.” - Mary Phan   “That's the part about business that's fun. It's the evolution, even bit by bit day by day that we're changing and improving.” - Katie Hunt CONNECT WITH MARY PHAN: Website: http://www.verymaryinspired.com/ Facebook: https://www.facebook.com/verymaryinspired/ Instagram: https://www.instagram.com/verymaryinspired/   THE SKETCHBOOK SERIES: On Facebook: https://www.facebook.com/thesketchbookseries On Instagram: https://www.instagram.com/thesketchbookseries/ LINKS The Artful Sketch : https://www.amazon.com/Artful-Sketch-Step-Step-Artistic-ebook/dp/B07DTF6NF4   JOIN US FOR PROOF TO PRODUCT’S 100th EPISODE! Call In: http://tradeshowcamp.com/ptp100/   PAPER CAMP What if you could sit in a room with 30 other product makers who are doing exactly what you’re doing -- building a business they love!  You could share resources, leverage each other’s experiences and learn from those who are where you want to be. Imagine the growth potential!   Join us March 14-15th in Los Angeles for our Paper Camp Conference.   Over 800 brands have attended Paper Camp.  Brands that sell to stores like Target, Paper Source, Container Store, Anthropologie and independent boutiques internationally.   This program is for you if you’re a stationery or gift company interested in selling wholesale, exhibiting at trade shows or looking to expand your outreach to wholesale customers.     We believe in the power of community, collaboration and sharing everything we know.  Get all the details and register at  www.tradeshowcamp.com/papercamp SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

My guest today is Paul Jarvis, entrepreneur and author of the book Company of One: Why Staying small is the next big thing for business.  I read this book over the winter break and so much of what Paul talks about resonated with me.  We live in a world where we’re conditioned as entrepreneurs to strive for more — more revenue, more products, more customers, more followers, more visibility and notoriety. While it’s true striving for bigger isn’t always better, I know many of us still struggle with the big question - How do we grow strong, profitable businesses but in a way that feels good and sustainable?     In his book Company of One and during today’s interview, Paul challenges us to explore a different way of thinking about business. During this episode, Paul and I discuss the contrarian view that business growth isn’t always good, and isn’t always required. We also talk about being a solopreneur, why that doesn’t necessarily mean your working alone, and why we need to know our “enough.” If you’re trying to break the mold, embrace minimalism and find balance in your own biz, trust me, this episode and book will help a ton!   ON TODAY’S EPISODE: Why Paul decided to write a book The truth about the single business narrative Examples of how different people define business How to play to your strengths Making decisions based on your best use of time Paul’s perspective on hiring His definition of a minimalist business    The benefits of investing in talent Why he works in flexible processes The importance of interacting with your audience   KEY TAKE-AWAYS:   “I've never wanted to grow a bigger business. I actually really like doing the work, so I don't want to ever stop doing that. ” - Paul Jarvis   “It's always like a personal decision of like, "Is this a skill that I can use? Is this a skill I want to have? Is this a skill that helps anything else in my business?" And if it's not, and I can afford to outsource it.” - Paul Jarvis   “I'm not going to hire somebody for $5 an hour off of Fiverr. I would rather find the best person that can do the job with no management.” - Paul Jarvis   “I believe wholeheartedly in hiring experts, people that can do the work. ” - Katie Hunt   “I believe in hiring people that are smarter than me, that can like improve upon what I already know or teach me things in the process.” - Katie Hunt   “I always try to be the best client. I'll get an invoice, and I'll be like, "I got to pay this in like five minutes or less." Because I know how important that is. I've been on the other side of that.” - Paul Jarvis   “Minimalism for me is figuring out what's needed and cutting out what's not. That makes so much sense in business.” - Paul Jarvis   “Anything that I can make easy or take off my plate is better. So I like to always come up with things that are replicable and simple.” - Paul Jarvis   “I love that the biggest expense in my business is hiring other freelancers. I feel actually really good about that.” - Paul Jarvis   “I think the first time you launch, you're guessing at most things. … But then once you've launched it the first time, then you've got data. Then you can look like did this work?” - Paul Jarvis   “We all want to launch like the next biggest thing, but I think it's faster and easier and better if we launch small at first, iterate, and then grow it slowly based on the market and based on customers instead of just guessing at every single thing right in the beginning.” - Paul Jarvis   “Whether we're providing products or services, we can constantly be improving upon what we're already doing and if we're serving our audience even better, then they're going to want to keep coming back for more from us.” - Katie Hunt CONNECT WITH PAUL JARVIS: Website:  http://ofone.co Twitter:: http://twitter.com/pjrvs   LINKS Company of One on Amazon: https://amzn.to/2RzLv9 Convert Kit: http://mbsy.co/convertkit/26032885   JOIN US FOR PROOF TO PRODUCT’S 100th EPISODE! Call In: http://tradeshowcamp.com/ptp100/   PAPER CAMP   What if you could sit in a room with 30 other product makers who are doing exactly what you’re doing -- building a business they love!  You could share resources, leverage each other’s experiences and learn from those who are where you want to be. Imagine the growth potential!   Join us March 14-15th in Los Angeles for our Paper Camp Conference.   Over 800 brands have attended Paper Camp.  Brands that sell to stores like Target, Paper Source, Container Store, Anthropologie and independent boutiques internationally.   This program is for you if you’re a stationery or gift company interested in selling wholesale, exhibiting at trade shows or looking to expand your outreach to wholesale customers.     We believe in the power of community, collaboration and sharing everything we know.  Get all the details and register at  www.tradeshowcamp.com/papercamp SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Today we’re back with Part 2 of our NY Now and National Stationery Show recap!   As you may have heard, NSS which was previously held in May, moved to February this year to co-locate with NY Now. 39 of our Tradeshow Bootcamp alumni were exhibiting at the two shows and one of the main questions I had for them was -- how have the shows merging affected you?   It was interesting to see the different responses.   If you listen to Part 1 of this series, you’ll hear the that the NSS exhibitors mentioned specific pros and cons of the shows co-locating.  But, when I asked the NY Now exhibitors about the effects, they didn’t notice much of a difference.   Many of our NY Now exhibitors have been exhibiting at NY Now for several shows, doing both the summer and winter show.  Most used to also do the National Stationery Show when t was in May -- so three large NY shows a year. In these interviews you’ll also hear how they are branching out to other shows, and they’ll talk about the difference in these shows and why they ultimately chose NY Now over NSS.   Today’s episode features interviews with Lindsay Henry of Inklings Paperie, Kathryn Hunter of Blackbird Letterpress, Erika Caskey of Chez Gagne, Danelle Bliss of Wishbone Letterpress, Rebekah Tennis of Wild Ink Press, and Victoria Venturi of Paper Epiphanies.   I hope you enjoy this special series! ON TODAY’S EPISODE:   Lindsay Henry, Inklings Paperie Kathryn Hunter, Blackbird Letterpress Erika Caskey, Chez Gagne Danelle Bliss, Wishbone Letterpress Rebekah Tennis, Wild Ink Press Victoria Venturi, Paper Epiphanies     PAPER CAMP   What if you could sit in a room with 30 other product makers who are doing exactly what you’re doing -- building a business they love!  You could share resources, leverage each other’s experiences and learn from those who are where you want to be. Imagine the growth potential!   Join us March 14-15th in Los Angeles for our Paper Camp Conference.   Over 800 brands have attended Paper Camp.  Brands that sell to stores like Target, Paper Source, Container Store, Anthropologie and independent boutiques internationally.   This program is for you if you’re a stationery or gift company interested in selling wholesale, exhibiting at trade shows or looking to expand your outreach to wholesale customers.     We believe in the power of community, collaboration and sharing everything we know.  Get all the details and register at  www.tradeshowcamp.com/papercamp SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode! Over the last year and a half, Proof to Product has shared almost 100 startup stories from entrepreneurs making physical products, just like you. We have talked about successes and struggles, mindset shifts, and the importance of taking action to reach your goals. We are quickly approaching our 100th episode and we want to do something special to celebrate all of you, our listeners. We want to hear your proof to product story and share it with our audience.  

Hey Friends! I just got back from NY Now and the National Stationery Show in New York where more than 39 Tradeshow Bootcamp alumni and speakers exhibited this year. It was an incredible trip, for everyone from first timers to seasoned pros, and I’m so excited to share the highlights with you on the Podcast this week!   This year is the first time that these two shows have run at the same time.  The National Stationery Show has typically been held in May, but moved for February to co-locate with NY Now.  The move of NSS caused a bit of a stir within our industry, and our Tradeshow Bootcamp community and the move of the show is one of the topics we’re addressing on the episodes this week.   We had alumni exhibiting at both NY Now and the National Stationery show, so we decided to break up this week’s episode into two parts.   On Part 1, airing today,  we revisit the best parts of the National Stationery Show with Cecily Moore of The Paper Curator, Jenna Puente of Paper Wilderness, Rosanna Kvernmo of Iron Curtain Press, Genesis Duncan of Graphic Anthology, Krystal Whitten of Krystal Whitten Studio and Joe Mihalow of XOU.   Part 2 will air on Thursday and features alumni that exhibited at NY Now   I hope you enjoy this special series! ON TODAY’S EPISODE:   Cecily Moore, The Paper Curator Jenna Puente, Paper Wilderness Rosanna Kvernmo, Iron Curtain Press Genesis Duncan, Graphic Anthology Krystal Whitten, Krystal Whitten Studio Joe Mihalow, XOU     PAPER CAMP   What if you could sit in a room with 30 other product makers who are doing exactly what you’re doing -- building a business they love!  You could share resources, leverage each other’s experiences and learn from those who are where you want to be. Imagine the growth potential!   Join us March 14-15th in Los Angeles for our Paper Camp Conference.   Over 800 brands have attended Paper Camp.  Brands that sell to stores like Target, Paper Source, Container Store, Anthropologie and independent boutiques internationally.   This program is for you if you’re a stationery or gift company interested in selling wholesale, exhibiting at trade shows or looking to expand your outreach to wholesale customers.     We believe in the power of community, collaboration and sharing everything we know.  Get all the details and register at  www.tradeshowcamp.com/papercamp SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

My guest this week is Viola Sutanto and she’s here to tell us how she made the leap from solopreneur to serial creative entrepreneur, and how she successfully runs multiple product-based businesses. I first met Viola in 2008 or 2009 when she owned the brand Chewing the Cud, a letterpress greeting card company that also sold reusable fabric gift wrap, which distributed to more than 1000 stores nationwide.   Since then Viola has founded MAIKA, a stylish and sustainable soft goods brand inspired by delightful trade and everyday living, and co-founded LimeLoop, a recently launched full-circle shipper packaging company. What impresses me most about Viola, in addition to her superhuman ability to run multiple businesses is how she manages to maintain the same core values across all three companies- although unique in their offerings, each represents a desire to create sustainable, well designed, products that solve problems for their customers.   On today’s episode, Viola and I talk about transitioning from one business to the next, using trial & error to find manufacturing partners overseas, building a team, and time blocking. We also discuss Viola’s perspective on managing transition, how she aims for simplicity in business and what’s up next for her new ventures.   ON TODAY’S EPISODE: How Viola evolved as a creative entrepreneur Transitioning from stationery into textiles Viola’s process for sourcing global manufacturing partners The importance of cultivating the right production partnership The core values that anchor Viola’s three business    How she shifted her mindset in order to scale fast Viola’s journey from solopreneur to creative co-founder Her best approach to running multiple businesses Why streamlining systems and processes is crucial in transition What’s up next for Viola and her multiple ventures   KEY TAKE-AWAYS:   “I love product, and I have always dreamed of creating my own.” - Viola Sutanto   “I'm especially inspired by my dad. He really started with nothing, and I mean nothing. He had a little stall in a flea market and then kind of built a business empire out of that.” - Viola Sutanto   “My true passion is creating textile-based products and products that people could use every day, products that are simple and functional and not too precious.” - Viola Sutanto   “There were definitely some unexpected challenges that I wasn't ready for when I first started. Anything could happen along the way. And distance was a challenge.” - Viola Sutanto   “I wanted to make sure that the materials I was using could be certified, that I could very proudly say my materials and my processes are sustainable.” - Viola Sutanto   “You want to know who you're speaking to has their finger on the pulse of what's going on there, and obviously the owner is going to have that.” -  Katie Hunt   “So much of growing our businesses, particularly product-based business, is trial and error when it comes to outsourcing and manufacturing.” - Katie Hunt   “I ended up keeping that little envelope, thinking "Someday, we're going to do something with this." And sure enough, when Ashley and I reconnected … that all blew up into LimeLoop today.” - Viola Sutanto   “We knew from the start this could be a really big idea. We knew we needed to scale fast, and we knew we needed investors. So that was the mindset going in.” - Viola Sutanto   “With every hire I've had at MAIKA, I've always made it a habit to have them document their role so that if a transition were to happen, the next person stepping into their role would require minimal training from me.” - Viola Sutanto   “I'm a firm believer in keeping things lean and mean as best you can. We are small businesses. We need to keep things simple. When we start adding too many layers or too many people, it gets too complex.” - Katie Hunt   “Keep it as lean and as simple as you can from the beginning, and also talk to as many people as you can, people who have been doing this for a while. Ask them for their advice.” -Viola Sutanto   CONNECT WITH VIOLA SUTANTO: Website: https://www.maikagoods.com/ Facebook: https://www.facebook.com/maikagoods/ Instagram: https://www.instagram.com/maikagoods/ Pinterest: https://www.pinterest.com/maikagoods/ LINKS Lime Loop: https://www.thelimeloop.com/ Indiegogo: https://www.indiegogo.com/projects/limeloop-reusable-shippers#/   SPECIAL OFFER: 3 Free Months of Gusto!   Gusto makes payroll, taxes, and HR actually easy for small businesses. Fast, simple payroll processing, benefits, and expert HR support all in one place. Gusto automatically pays and files your federal, state, and local taxes so you don’t have to worry about it. Plus they make it easy to add on health benefits and even 401(k)s for your team.   Those old-school, clunky payroll providers just weren’t built for the way modern small businesses work. But Gusto is. Now is the best time to get set up for the new year. Don’t wait. Proof to Product listeners get 3 free months of Gusto when they run their first payroll. Try a demo and see for yourself at www.gusto.com/proof PAPER CAMP   What if you could sit in a room with 30 other product makers who are doing exactly what you’re doing -- building a business they love!  You could share resources, leverage each other’s experiences and learn from those who are where you want to be. Imagine the growth potential!   Join us March 14-15th in Los Angeles for our Paper Camp Conference.   Over 800 brands have attended Paper Camp.  Brands that sell to stores like Target, Paper Source, Container Store, Anthropologie and independent boutiques internationally.   This program is for you if you’re a stationery or gift company interested in selling wholesale, exhibiting at trade shows or looking to expand your outreach to wholesale customers.     We believe in the power of community, collaboration and sharing everything we know.  Get all the details and register at  www.tradeshowcamp.com/papercamp SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Today is Part 2 of a two-part interview with Rachael Hetzel of Pistachio Press, and Briana Feola of Brainstorm. On Part 1, which was Episode 89, we talked about freedom versus stability, keeping up with the Joneses and overcoming FOMO. If you missed it, I’d recommend heading back to listen to that one first because today we dive into the details of communication, team dynamics, and client and customer relationships, and much more!     On Part 2, Rachael and Briana share their thoughts on why bigger doesn’t always mean better, knowing your why and communicating your company’s core values so that you’re attracting the right type of clients, customers, and team members. We also talk about not being afraid to revise your business vision, focusing on projects that align with your ethos and hiring for an overall skill set rather than specific ability.     Rachael and Briana have been on the podcast before to share their startup stories. Rachael Hetzel is the owner of Pistachio Press, a boutique letterpress printing and design studio based in Cincinnati, Ohio. Pistachio Press produces a wholesale line of sweet and slightly snarky stationery products that are sold nationally and internationally. Pistachio Press also creates social invitations, business stationery, and prints commercially for a variety of clients. If you want to hear Rachael’s start-up story, head back to check out Episode 11.   Briana Feola is the co-owner of Brainstorm, a print shop and collaborative design studio working from a historic mill in Dover, New Hampshire. Brainstorm is rooted in the production of original art prints inspired by science, nature, and the outdoors. They design for people and companies that appreciate the creative process, enjoy collaboration, and want to make something tangible in an increasingly digital world. Briana and her husband, Jason Snyder shared their co-founding story back on Episode 8, so put that one on your listening list too! ON TODAY’S EPISODE: The truth about staying small How to get better at saying no to hiring The intricacies of inviting new employees into your creative space Knowing your strengths and opportunities as a manager The benefits of metrics and benchmarks Why it’s important to find a system that works for you The pros and cons of being your own boss   Finding sustainability and satisfaction within   KEY TAKE-AWAYS: “It's very difficult to explain our vision, and our life as an art piece to somebody who just sees it as a business. It's just different.” - Briana Feola   “I've had multiple right arms of my business, and I try to separate out roles, but it works best for me to have someone that can do all aspects of the business.” - Rachael Hetzel   “After 10 years of doing this I know when to say no and this isn't a job I can do. Actually, it's not a job I want to do.” - Rachael Hetzel   “Our internal values that we have of my family comes first, and all these different things that are important to me. I think we need to be communicating them in our brand messaging out into the world, to customers and clients.” - Katie Hunt   “We do projects when they're fun and if it fits with our schedule ... if it fits within what we are capable of doing, and if we could do it really well.” - Briana Feola   “I would respect somebody for saying no, because I know that that was probably a difficult decision for them to make.” - Katie Hunt   “We're not out to blanket the world in our products.” - Briana Feola   “It’'s hard to say no for yourself in some of those circumstances because there is pressure to bend, there is pressure to maybe go against your priorities, and your values for the business too.” - Katie Hunt   “Ultimately it does comes down to gut instinct, and gut feeling, and whether or not we really want to do it.” - Briana Feola     “When I'm doing strategic planning for my business I'm not just looking at the numbers...I'm also looking at what's the time commitment that is going to be required of me. What's my excitement level for this project?” - Katie Hunt   “Being deliberate is one of the biggest things, and staying true to who you are.” - Rachael Hetzel   CONNECT WITH BRAINSTORM: Website: http://wearebrainstorm.com Facebook: http://facebook.com/wearebrainstorm Instagram: http://instagram.com/wearebrainstorm Twitter: http://twitter.com/wearebrainstorm   CONNECT WITH PISTACHIO PRESS: Website: http://www.pistachiopress.com Facebook: http://facebook.com/pistachiopress Instagram: http://instagram.com/pistachiopress Twitter: http://twitter.com/pistachiopress PAPER CAMP   What if you could sit in a room with 30 other product makers who are doing exactly what you’re doing -- building a business they love!  You could share resources, leverage each other’s experiences and learn from those who are where you want to be. Imagine the growth potential!   Join us March 14-15th in Los Angeles for our Paper Camp Conference.   Over 800 brands have attended Paper Camp.  Brands that sell to stores like Target, Paper Source, Container Store, Anthropologie and independent boutiques internationally.   This program is for you if you’re a stationery or gift company interested in selling wholesale, exhibiting at trade shows or looking to expand your outreach to wholesale customers.     We believe in the power of community, collaboration and sharing everything we know.  Get all the details and register at  www.tradeshowcamp.com/papercamp SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

This week I’m sitting down for a special two-part interview with two incredible entrepreneurs - Rachael Hetzel of Pistachio Press and Briana Feola of Brainstorm. Both have been on the podcast before to share their startup stories and I’m really excited to have them both back to shine a spotlight on what it means to keep things small and intentional as business owners and still grow in revenue and creativity.   Rachael Hetzel is the owner of Pistachio Press, a boutique letterpress printing and design studio based in Cincinnati, Ohio. Founded in 2007, Pistachio Press produces a wholesale line of sweet and slightly snarky stationery products that are sold nationally and internationally. Pistachio Press also creates social invitations, business stationery, and prints commercially for a variety of clients. If you want to hear Rachael’s start-up story, head back to check out Episode 11.   Briana Feola is the co-owner of Brainstorm, a print shop and collaborative design studio working from a historic mill in Dover, New Hampshire. Brainstorm is rooted in the production of original art prints inspired by science, nature, and the outdoors. They design for people and companies that appreciate the creative process, enjoy collaboration, and want to make something tangible in an increasingly digital world. Briana and her husband, Jason Snyder shared their co-founding story back on Episode 8, so put that one on your listening list too!   Today is Part 1 of my interview with Rachael and Briana. On this episode, we talk about freedom versus stability, why there is pressure to keep up with the Joneses and why we can’t worry what others are doing.  We also talk about overcoming FOMO, letting go of constantly optimizing and not being afraid to stick to what works best for your business.   On Part 2 which will air on Thursday, we’re talking about why bigger doesn’t always mean better, knowing your why and communicating your company’s core values so that you’re attracting the right type of clients, customers, and team members. ON TODAY’S EPISODE: Misconceptions about being an entrepreneur The difference between expanding and burning out What finding homeostasis in life does for business How saying “yes” teaches you when to say “no” The reason you should trust your gut instinct How business decisions come down to relationships Finding your business balance KEY TAKE-AWAYS:   “There's a stigma for entrepreneurs that there's just endless pursuit of growth. Like that's the answer.” - Briana Feola   “Everything in our life just seemed to kind of come together when we made freedom a priority.” - Briana Feola   “We actually say that it's lifestyle versus bottom line. So we're trying to maintain this lifestyle of simplicity because it's a choice.” - Briana Feola   “I think it is being flexible in order to see what the opportunities are and I'm able to make things because I'm the maker in small quantities.” - Rachael Hetzel   “I'd like to say I'm trying to honor my revisionist nature and looking at everything that we do on a day to day basis and get really good at making decisions quickly.” - Rachael Hetzel   “I don't want that empire. I just want my own little piece of whatever my bliss or happiness happens to be.” -  Rachael Hetzel   “We've tasted a little bit of everything because we've stayed so small, we've been able to be nimble so we could try lots of things.” - Briana Feola   “You get those experiences so that hopefully down the road you can learn when to say no to things and to maybe figure out what your personal ideals would be. ” - Rachael Hetzel   “For me it comes down to, is this a one time thing or is it going to be an ongoing partnership?” - Rachael Hetzel   “It's just something that comes with time and just experience. You learn and then you adapt and then you're able to say yes or no based on those things. ” - Briana Feola   “We're micro businesses and our businesses tend to be wrapped up in our identities and they're part of our life. And so for me, business decisions are also lifestyle decisions.” - Rachael Hetzel   CONNECT WITH BRAINSTORM: Website: http://wearebrainstorm.com Facebook: http://facebook.com/wearebrainstorm Instagram: http://instagram.com/wearebrainstorm Twitter: http://twitter.com/wearebrainstorm   CONNECT WITH PISTACHIO PRESS: Website: http://www.pistachiopress.com Facebook: http://facebook.com/pistachiopress Instagram: http://instagram.com/pistachiopress Twitter: http://twitter.com/pistachiopress PAPER CAMP   What if you could sit in a room with 30 other product makers who are doing exactly what you’re doing -- building a business they love!  You could share resources, leverage each other’s experiences and learn from those who are where you want to be. Imagine the growth potential!   Join us March 14-15th in Los Angeles for our Paper Camp Conference.   Over 800 brands have attended Paper Camp.  Brands that sell to stores like Target, Paper Source, Container Store, Anthropologie and independent boutiques internationally.   This program is for you if you’re a stationery or gift company interested in selling wholesale, exhibiting at trade shows or looking to expand your outreach to wholesale customers.     We believe in the power of community, collaboration and sharing everything we know.  Get all the details and register at  www.tradeshowcamp.com/papercamp SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Zoë Scharf is the Co-Founder and Chief Brand Officer at Greetabl, a totally unique gifting service that makes it fun and easy to send creative personal gifts. You might remember Zoë from Episode 50 where she shared her start-up story. If you want to hear more about how Greetabl started and the process of seeking angel investors, I recommend checking out that episode. Today we’re shifting gears though and geeking out on marketing strategies, tactics and how Zoe and the greetabl team make customer experience a top priority.   On this episode, Zoe gets granular telling us how Greetabl uses segmenting to add value to their customer experience. She talks about email sequences, sales funnels through Facebook ads and why Greetable is choosing to optimize select marketing channels rather than spreading themselves thin. We also talk about discovering and engaging with new audiences and even drop in a few trade secrets. ON TODAY’S EPISODE: The importance of genuine interaction with customers Why Greetabl isn’t afraid of emojis How to identify and speak to new segment groups Her tips for differentiating audiences How Greetabl uses email flows to see what’s working and what’s not Creative ways to upsell and add value   The pros and cons of hiring outside ad agencies What Greetabl is launching next   KEY TAKE-AWAYS: “It's always better if people can understand that there are human beings behind the products that they enjoy” - Zoë Scharf   “We're not afraid of emojis, we're not afraid of saying weird acronyms. We throw a LILAS in there every now and then because we do love our customers like a sis.” - Zoë Scharf   “Every time that we identify sort of a different segment or group within our main target demographic, we always try to make sure that we're talking to them too and the way that they want to be spoken to.” - Zoë Scharf   “Trying to figure out how to really provide the value that people want in the places that they want is an ongoing kind of challenge for us.” - Zoë Scharf   “We offer people 10% off their first order when they sign up for our welcome flow, or for our emails. We don't say sign up for our welcome flow.” - Zoë Scharf   “It's not really pushing, like buy, buy, buy. It's more like get to know us, get to know our brand.” - Zoë Scharf   “If you've bought from us once, the first email you'll get, besides the shipping confirmation or an order confirmation, is a thank you email and it's literally just ... it's for fun. It's just a GIF of our entire team high-fiving.” - Zoë Scharf   “We consider customer happiness to be our number one marketing tool.” - Zoë Scharf   “I've learned over time that spreading ourselves out too thin is just not the way that we're able to do it.” - Zoë Scharf   “I'd rather get really good at two or three channels and be diverse enough that we're not completely reliant on one channel but also be focused enough that we can do a good job.” - Zoë Scharf   “I don't know if I'm doing the best job that anyone could ever do, but we're doing better than we did with a lot of the agencies and we're not spending money on them. Right now that's what makes sense.” - Zoë Scharf   CONNECT WITH GREETABLE: Website: http://www.greetabl.com   Facebook: https://www.facebook.com/greetabl   Instagram: https://www.instagram.com/greetabl   Pinterest: https://www.pinterest.com/greetabl/   Twitter: https://twitter.com/greetabl   LINKS: Klaviyo   PAPER CAMP   What if you could sit in a room with 30 other product makers who are doing exactly what you’re doing -- building a business they love!  You could share resources, leverage each other’s experiences and learn from those who are where you want to be. Imagine the growth potential!   Join us March 14-15th in Los Angeles for our Paper Camp Conference.   Over 800 brands have attended Paper Camp.  Brands that sell to stores like Target, Paper Source, Container Store, Anthropologie and independent boutiques internationally.   This program is for you if you’re a stationery or gift company interested in selling wholesale, exhibiting at trade shows or looking to expand your outreach to wholesale customers.     We believe in the power of community, collaboration and sharing everything we know.  Get all the details and register at  www.tradeshowcamp.com/papercamp SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Natasha Case is the CEO of Coolhaus, a Los Angeles based ice cream company specializing in unique, sweet-meet-savory flavors. This is Part 2 of her interview. If you missed Part 1 which was Episode 86, I recommend you head back and listen to that one first.   In Part 2 of her interview, Natasha talks about her approach to scaling, how she tackled grocery and scoop shops at the same time, and how she continues to entwine the three arms of the business to support each other. We talked about how she balances deadlines and creativity, the importance of thinking outside the box, and how Natasha’s perspective of leadership and management has changed over the years. Natasha also shared the importance of building new relationships and innovating ideas that keep Coolhaus on top of its game as zealous expansion continues.   Here’s the background scoop on Coolhaus in case you missed it earlier-  Natasha first began exploring the concept of “Farchitecture” – or, Food + Architecture – in her graduate architecture program. She started baking cookies, making ice cream, and combining them into “cool houses”. In 2009 she met co-founder Freya Estreller, and together they staged Coolhaus’ unforgettable launch in a refurbished postal van at the famous Coachella Valley Music Festival.   In less than ten years, Coolhaus has snowballed into a nationwide company. They now distribute to 6,000+ grocery stores ranging from Whole Foods to Safeway to Publix markets with 30 SKU’s including hand-crafted ice cream sandwiches, artisan pints, and chocolate-dipped bars. Natasha has been named Forbes 30 Under 30 for food and beverage and Zagat's 30 Under 30 in New York City. She is also the co-host of the Start to Sale podcast, where she invites the brightest entrepreneurial minds to discuss all that it takes to build a company from launch to exit.     ON TODAY’S EPISODE: How the three arms of her business support each other The importance of tapping into your purpose Why leadership and managing are different skills How the Coolhaus team has grown over the years Why thinking outside the box is critical in a new era of marketing How Natasha’s Angeleno roots influence Coolhaus’s diversity and inclusion Her advice for other entrepreneurs just starting on their journey What’s up next for Coolhaus   KEY TAKE-AWAYS: “Just grinding and doing the work with a sense of purpose, and with a sense of like, "This is something I love and I really want to get it out there." That's the most important thing .” - Natasha Case, Coolhaus   “I just literally wandered into my local Whole Foods and I found the guy stocking the freezer shelf and I asked him, "How do I become a brand that you sell?” -Natasha Case, Coolhaus   “At that time we didn’t know what's going to hit, so we said let's do a little bit of both .” -Natasha Case, Coolhaus   “What has made that work is the trucks being that activation, private event, really, that specialty experience. And the shops having that element as well, but being a place to test ideas.” -Natasha Case, Coolhaus   “You have to really learn to understand people and what motivates them and what about what you're doing is going to speak to them.” -Natasha Case, Coolhaus   “As the company grows and you can afford to hire stronger and stronger people, it becomes this snowball effect and I think you learn from them and you become better at what you're doing.” -Natasha Case, Coolhaus   “So trust your instincts, listen to the experts and know when to take the advice, but also know when to trust your gut.” - Natasha Case, Coolhaus   “What does this mean for you in five, 10, 20 years? If this thing went all the way, if it was the biggest it can be, what does that look like? Where does that put you personally?” -Natasha Case, Coolhaus   “Always trying to think outside the box. That's definitely a big, big part of the marketing these days. And frankly, you often don't have a choice.” -Natasha Case, Coolhaus   “There are so many different ways to put it out there. I think you kind of pick where you can really shine. And anything that you do, how does it align with your messaging and your storytelling? Every single time. You have to hammer it home so hard.”  -Natasha Case, Coolhaus   “I think leadership is more kind of in your DNA, like, you instinctually love to lead or know how to inspire people, because that's a lot of what business is, "Are people really believing in your mission?” -Natasha Case, Coolhaus CONNECT WITH COOLHAUS: Website: https://cool.haus/ Facebook: https://www.facebook.com/Coolhaus Instagram: https://www.instagram.com/coolhaus/ Pinterest: https://www.pinterest.com/coolhaus/ Twitter: https://twitter.com/COOLHAUS Snapchat: https://www.snapchat.com/add/coolhausla What if you could sit in a room with 30 other product makers who are doing exactly what you’re doing -- building a business they love!  You could share resources, leverage each other’s experiences and learn from those who are where you want to be. Imagine the growth potential!   Join us March 14-15th in Los Angeles for our Paper Camp Conference.   Over 800 brands have attended Paper Camp.  Brands that sell to stores like Target, Paper Source, Container Store, Anthropologie and independent boutiques internationally.   This program is for you if you’re a stationery or gift company interested in selling wholesale, exhibiting at trade shows or looking to expand your outreach to wholesale customers.     We believe in the power of community, collaboration and sharing everything we know.  Get all the details and register at  www.tradeshowcamp.com/papercamp SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Natasha Case is the CEO of Coolhaus, a Los Angeles based ice cream company specializing in unique, sweet-meet-savory flavors. The inspiration for Coolhaus started when Natasha was exploring the concept of “Farchitecture” – or, Food + Architecture – in her graduate architecture program. She began baking cookies, making ice cream, and combining them into “cool houses”. In 2009 she met co-founder Freya Estreller, and together they staged Coolhaus’ unforgettable launch in a refurbished postal van at the famous Coachella Valley Music Festival.   In less than ten years, Coolhaus has snowballed into a nationwide company. They now distribute to 6,000+ grocery stores ranging from Whole Foods to Safeway to Publix markets with 30 SKU’s including hand-crafted ice cream sandwiches, artisan pints, and chocolate-dipped bars.   Natasha has been named Forbes 30 Under 30 for food and beverage and Zagat's 30 Under 30 in New York City. She is also the co-host of the Start to Sale podcast, where she invites the brightest entrepreneurial minds to discuss all that it takes to build a company from launch to exit.   We covered a lot of ground in this interview. So much so, that we’re going to break it up into two separate episodes. Episode 86 is Part 1.   On today’s episode, Natasha tells us how studying architecture led her to discover her entrepreneurial spirit and how she turned her side-hustle hobby into a national business. She shares why product development and innovation is not just about market research and data but also about trusting your intuition and how Coolhaus launched with a minimum viable product.   ON TODAY’S EPISODE: Natasha’s background in architecture and how it inspired her entrepreneurial spirit   How working at Disney Imagineering helped her conceptualize brand storytelling The pros of combining strengths with a business partner How Coolhaus is reinventing classic flavors for a new generation Why trusting your intuition is just as important as market research The importance of launching with a minimum viable product How the Coolhaus food truck got 100 miles to Coachella Music Festival without an engine   KEY TAKE-AWAYS: “There's always that element of surprise and just trying to be as educated and tactical and excited about really meeting that demand as you can be.” - Natasha Case, Coolhaus   “We have so much in common with the people that we're really trying to target, and I think that creates a lot of authenticity in all aspects of the brand.” -Natasha Case, Coolhaus   “No spreadsheet will ever tell you the thing that was the hugest risk with the biggest reward, and that's so much of what entrepreneurship is about.” -Natasha Case, Coolhaus   “The entrepreneur will have a little bit of that crazy factor and think, "Well, I can do it and I want to create something from nothing.” -Natasha Case, Coolhaus   “I always thought of myself as getting the skills of architecture in a way I would in my head say, or even out loud, that’s beating the system from within. Taking these rules, learning them, mastering them the best I could, and breaking it apart.” -Natasha Case, Coolhaus   “Even in the traditional sense of architecture there is entrepreneurship because I think you are... One, you're an artist, but within this building has to stand up.” -Natasha Case, Coolhaus   “ I'm a big believer in when things are fun, actually, ironically, so much more can get done. So much more work can get done.” -Natasha Case, Coolhaus   “You put food in front of people and it's exciting, it's memorable, it brings people together.” - Natasha Case   “There was nothing on shelf that spoke to us as millennials, and definitely not as women. And so we saw this big opportunity.” -Natasha Case, Coolhaus   “We were actually going to be the first food truck to sell at Coachella. And so, now you remember the truck has no engine. How are we going to get to Coachella?” -Natasha Case, Coolhaus   “ It was just nonstop and then 5,000 Twitter followers in one afternoon. It was like, clearly there's demand for this.” -Natasha Case, Coolhaus   “There were no bells and whistles. I mean it was just putting this idea out there and showing that we had this vision.” -Natasha Case, Coolhaus   CONNECT WITH COOLHAUS: Website: https://cool.haus/ Facebook: https://www.facebook.com/Coolhaus Instagram: https://www.instagram.com/coolhaus/ Pinterest: https://www.pinterest.com/coolhaus/ Twitter: https://twitter.com/COOLHAUS Snapchat: https://www.snapchat.com/add/coolhausla SPECIAL OFFER:  3 Free Months of Gusto! Gusto makes payroll, taxes, and HR actually easy for small businesses. Fast, simple payroll processing, benefits, and expert HR support all in one place. Gusto automatically pays and files your federal, state, and local taxes so you don’t have to worry about it. Plus they make it easy to add on health benefits and even 401(k)s for your team.   Those old-school, clunky payroll providers just weren’t built for the way modern small businesses work. But Gusto is. Now is the best time to get set up for the new year. Don’t wait.   Proof to Product listeners get 3 free months of Gusto when they run their first payroll. Try a demo and see for yourself at http://www.gusto.com/proof     What if you could sit in a room with 30 other product makers who are doing exactly what you’re doing -- building a business they love!  You could share resources, leverage each other’s experiences and learn from those who are where you want to be. Imagine the growth potential!   Join us March 14-15th in Los Angeles for our Paper Camp Conference.   Over 800 brands have attended Paper Camp.  Brands that sell to stores like Target, Paper Source, Container Store, Anthropologie and independent boutiques internationally.   This program is for you if you’re a stationery or gift company interested in selling wholesale, exhibiting at trade shows or looking to expand your outreach to wholesale customers.     We believe in the power of community, collaboration and sharing everything we know.  Get all the details and register at  www.tradeshowcamp.com/papercamp SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Happy New Year, friends!  On this episode Katie Hunt is sharing the three phases of business that every business goes through - often multiple times.   These three phases include: growth, maintenance and streamlining phase. Growth is when we're adding new products, services, systems.  We're in building and expansion mode. One misconception about the growth phase is that its reserved for the early years of business.  But, in reality, the growth phase can happen in the beginning, middle and even the end of our business life cycle. Maintenance is when we take a look at everything we've been building during the growth phase and we realize we need to stop adding 'new' and instead optimize what we've already created.  This could include diving deeper into a specific product category or giving a team member additional responsibilities. Maintaining and optimizing our existing products, services and internal processes is a really important step, but often overlooked. Streamlining is where we clear the clutter from our business -- products that aren't selling or that no longer fit our brand aesthetic; reassessing our client on boarding process for custom work, or our outreach to wholesale accounts we think we'd be a good fit for.   The streamlining phase can be a really powerful one, in that you're creating white space and removing things that are not pushing your business towards your goals. Some things to note about these three phases: I believe each company goes through each and everyone phase, likely multiple times. These seasons are not sequential, meaning you won't necessarily go from growth to maintenance, then streamlining.  You may jump from one to the other, then back to the first again. None of these three seasons are "better" than the other -- but they are all necessary for building a healthy business Each season contains its own challenges, rewards and involves its own transitions and discomfort. Tell us, which season are you in for 2019?   Join our Proof to Product Facebook group and weigh in with what you're working on this year.  We’d love to hear!   SPECIAL OFFER:  3 Free Months of Gusto! Gusto makes payroll, taxes, and HR actually easy for small businesses. Fast, simple payroll processing, benefits, and expert HR support all in one place. Gusto automatically pays and files your federal, state, and local taxes so you don’t have to worry about it. Plus they make it easy to add on health benefits and even 401(k)s for your team.   Those old-school, clunky payroll providers just weren’t built for the way modern small businesses work. But Gusto is. Now is the best time to get set up for the new year. Don’t wait.   Proof to Product listeners get 3 free months of Gusto when they run their first payroll. Try a demo and see for yourself at http://www.gusto.com/proof   What if you could sit in a room with 30 other product makers who are doing exactly what you’re doing -- building a business they love!  You could share resources, leverage each other’s experiences and learn from those who are where you want to be. Imagine the growth potential!   Join us March 14-15th in Los Angeles for our Paper Camp Conference.   Over 800 brands have attended Paper Camp.  Brands that sell to stores like Target, Paper Source, Container Store, Anthropologie and independent boutiques internationally.   This program is for you if you’re a stationery or gift company interested in selling wholesale, exhibiting at trade shows or looking to expand your outreach to wholesale customers.     We believe in the power of community, collaboration and sharing everything we know.  Get all the details and register at  www.tradeshowcamp.com/papercamp SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

As we head into the holidays, the Proof to Product team and I will be taking a break. While we’re gone, I want to encourage you to go back and listen to some of this year’s most popular episodes.  I’ve included links to our top 5 episodes at the bottom of our show notes here so you can find them quickly & easily.   But all in all, we covered a lot of ground in 2018 talking about business finances, licensing opportunities, marketing strategies, selling wholesale, finding manufacturers, exhibiting at shows and the ups and downs of running a business.   Our guests were vulnerable, I was vulnerable. In fact, there were a few episodes I was nervous to air — it felt too raw - but we did it anyway!  Because that’s what this show is about… sharing our struggles, successes, and strategies so that all of us can continue to grow our businesses in a way that feels good to us.   I’m really proud of how Proof to Product has grown and I’m overwhelmed (in a good way) when I receive messages from all of you or read the reviews you leave for the show.  I appreciate you listening and am so glad that the show has positively influenced your life and your business.   As we head into the holidays and 2019, I want to share some important reminders and six things that I wish for each and every one of you...   I want you to continue to make intentional decisions in your business. Decisions that get you closer to your business goals.  Decisions that reflect the season of life that you’re in. And, decisions that further ignite your passions even more.   I want you to make time for yourself and the things that bring you joy in life.  As an entrepreneur it is easy to overwork ourselves. We love what we do and we should.  But, I want you to carve out time over the next few weeks for play. For hobbies. For time with friends and family.   I want you to spend some time reflecting on the progress you’ve made this year.  Remember that success doesn’t happen overnight. It happens little by little, step by step.  But we need to celebrate our progress along the way. You worked hard this year and you deserve to be celebrated.   Friends, I want you to remember that you set the rules for your business. You decide what products to sell, whether to sell retail, wholesale or both.  You decide whether to go to shows or hire a team. You hold the power, never forget that.   I want you to remember that if you’re in an uncomfortable state of change, that this usually means you’re in a growth period and that you’re onto something exciting and new.  Don’t let fear hold you back. Try it out and see what happens. If it doesn’t go as planned you can always change direction and try again.   And, I want you to remember that we see you doing amazing work and pouring your heart and soul into your products. This entrepreneurial journey can be tough but also very rewarding.  Remember that you’re not alone. We see you.   I want you to know that i’m grateful for you. Thank you for being here.  Thank you for listening. I hope you have a wonderful holiday season surrounded by family and friends.     I’ll be back with a new episode on January 8th. Until then, happy holidays and happy new year.   Proof to Product | Top 5 Episodes of 2018      043 | Renee Griffith, HeartSwell Co on changing her business name, finding a voice within your brand and why she scraped her product line and started anew   053 | Megan Auman on product photography and leveraging Pinterest for sales   046 | Richele Silva, Richie Designs on leveraging past work experiences and the benefits of growing our businesses slow and steadily   049 | Emily Thompson, Being Boss on why being boss requires vision and hustle, the importance of setting boundaries and being open to saying yes to the right opportunities   051 | Kim Burks, Ramona & Ruth on changing her business name, growing her wholesale program and how reps have enhanced her business What if you could sit in a room with 30 other product makers who are doing exactly what you’re doing -- building a business they love!  You could share resources, leverage each other’s experiences and learn from those who are where you want to be. Imagine the growth potential!   Join us March 14-15th in Los Angeles for our Paper Camp Conference.   Over 800 brands have attended Paper Camp.  Brands that sell to stores like Target, Paper Source, Container Store, Anthropologie and independent boutiques internationally.   This program is for you if you’re a stationery or gift company interested in selling wholesale, exhibiting at trade shows or looking to expand your outreach to wholesale customers.     We believe in the power of community, collaboration and sharing everything we know.  Get all the details and register at  www.tradeshowcamp.com/papercamp ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Jennifer Morgan is the brains behind A Fresh Bunch, a creative licensing agency where designers and clients collaborate and create something big together. Jenny began her journey into creative licensing in 2002 when she founded Hen and Barley Press, her own successful wholesale stationery business focused on personalized stationery goods.   Jennifer soon realized just how much of her time was spent on everything in her business except design, and discovered many other creative people in the industry were burnt out just like her. Inspired by the opportunity to bring designers and clients together, Jenny founded A Fresh Bunch in 2010.   On today’s episode, Jenny shares how she shifted away from wholesale manufacturing and into creative licensing. She talks about misconceptions that artists have about licensing and provides overview of how licensing works, who it is for, and how a licensing agency, like A Fresh Bunch can help artists diversify their revenue streams.   ON TODAY’S EPISODE: How Jenny pivoted her business from wholesale to licensing Her steps to learning about the licensing industry Knowing when to embrace quitting as a strategy for future growth The benefits of collaborating with an agency How Jenny chooses artists to represent Tips and pointers on how to create a strong and consistent portfolio   The best time to submit your artist application to A Fresh Bunch How royalties and compensation structures typically work What projects Jenny is most proud of Upcoming Blueprint Shows What’s next for A Fresh Bunch KEY TAKE-AWAYS: “Back in the day when there was no SP inkjet, printing was still kind of picking off. Digital printing was not even a thing and really the only way to get product out into the world was to manufacture it yourself.” - Jennifer Morgan “ I think at that time, other stationery designers and I we're all kind of scratching our heads trying to figure out, well what do we do now?” - Jennifer Morgan “Once A Fresh Bunch found its footing as licensing brand and fit for the artists working under the A Fresh Bunch umbrella, the decision to shut down Hen And Barley Press felt very easy.” - Jennifer Morgan “I could not have started A Fresh Bunch without having had the experience I had and making the contacts I did with Hen And Barley press.” - Jennifer Morgan “If I could do anything over again, it would probably be that I would have embraced the notion of quitting as a strategy much sooner than I did.” - Jennifer Morgan “It's really about consistency and discipline as much as anything else.” - Jennifer Morgan “In theory you should be pitching to somebody at a time when they are looking for that art, when you're kind of new to the industry, it's hard to know when that is. ” - Jennifer Morgan “We're always looking for a really unique style, a unique voice, a consistent style.” - Jennifer Morgan “We try to provide like checklists and best practices, things that we know from experience have made artists successful.” - Jennifer Morgan “I am super proud of our artist's ability from all these points around the world, to collaborate online with each other to create a diverse collection of looks that is still cohesive.” - Jennifer Morgan “As with anything at a certain point that often comes down to making the difficult choice of, ‘What I'm going to be When I grow up, am I going to be a licensed artist or am I going to run a company?’” - Jennifer Morgan   CONNECT WITH JENNIFER MORGAN Website:  http://www.afreshbunch.com Facebook: https://www.facebook.com/freshbunch Instagram:  https://www.instagram.com/afreshbunch/ Pinterest: https://www.pinterest.com/freshbunch/ Twitter: https://twitter.com/freshbunch   SPECIAL OFFER:  3 Free Months of Gusto! Gusto makes payroll, taxes, and HR actually easy for small businesses. Fast, simple payroll processing, benefits, and expert HR support all in one place. Gusto automatically pays and files your federal, state, and local taxes so you don’t have to worry about it. Plus they make it easy to add on health benefits and even 401(k)s for your team.   Those old-school, clunky payroll providers just weren’t built for the way modern small businesses work. But Gusto is. Now is the best time to get set up for the new year. Don’t wait.   Proof to Product listeners get 3 free months of Gusto when they run their first payroll. Try a demo and see for yourself at http://www.gusto.com/proof   What if you could sit in a room with 30 other product makers who are doing exactly what you’re doing -- building a business they love!  You could share resources, leverage each other’s experiences and learn from those who are where you want to be. Imagine the growth potential!   Join us March 14-15th in Los Angeles for our Paper Camp Conference.   Over 800 brands have attended Paper Camp.  Brands that sell to stores like Target, Paper Source, Container Store, Anthropologie and independent boutiques internationally.   This program is for you if you’re a stationery or gift company interested in selling wholesale, exhibiting at trade shows or looking to expand your outreach to wholesale customers.     We believe in the power of community, collaboration and sharing everything we know.  Get all the details and register at  www.tradeshowcamp.com/papercamp SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Danni Hong is a designer, business owner, and lover of all things paper. She started oh, hello friend in 2008 and has been hustling ever since at craft shows and trade shows worldwide! Her ultimate goal thru her business is to convey joy thru oh hello friend products and brighten someone's day.   Danni attended Tradeshow Bootcamp’s Paper Camp prior to exhibiting at her first wholesale show, but she has a lot of experience exhibiting at craft shows near and far which she talks about in today’s episode.  We also talked about Danni’s journey of scaling up and scaling down. She shares her experiences exhibiting at craft shows near and far. She also talked about her experience opening a brick and mortar shop and how she decided which products to carry in her store.  Danni also discussed what it was like operating three different arms of her business.   ON TODAY’S EPISODE: The types of products oh, hello friend offers The steps she took after opening her Etsy shop to grow her business Danni’s experience with craft shows & how they benefited her business Her tips & tricks on streamlining processes to be able to do shows How she determines how much product to bring to craft shows Danni’s experience opening a brick and mortar shop How she decided which products to carry in her store Her experience managing multiple arms of her business at once The way that owning a store impacted her customer service & the way she develops her product line What she would go back and change about her business if she could What’s next for oh, hello friend KEY TAKE-AWAYS: “There's potentially thousands of people coming through these shows, and even if a small percentage is taking your business card, that's still your business card going into the hands of potential customers, and them telling their friends.” - Danni Hong “I think there's so much value in going to other cities if you can.” - Danni Hong “I always wanted to open a store.” - Danni Hong “I had been doing craft shows for a few years and I was able to save up enough money to not have to take out any loans or really go into any debt to open the store.” - Danni Hong “When making a decision of what to carry, we carried a lot of brands that are actually friends from the industry, they're all made locally, or letterpressed, hand-lettered, all supporting small artists.” - Danni Hong “I just get a lot of joy from finding something and then bringing it back into the store and then seeing other people's reaction or responses to it.” - Danni Hong “Nothing can really truly succeed when you're just being pulled in so many directions.” - Danni Hong “Take a step back and really examine things that bring you joy, and do more of those things. I'm not saying you can't work hard, I think it's so admirable to work hard, but I just think I just really lost myself in it.” - Danni Hong “Hard work is how we build these businesses and it's how we become successful, but you don't need to be in a constant state of hustle.” - Danni Hong “I think at the end of the day, I just want to be creating products that bring people encouragement or joy.” - Danni Hong   CONNECT WITH DANNI HONG Website:  http://ohhellofriend.com Facebook: http://facebook.com/ohhellofriend Instagram:  http://instagram.com/ohhellofriend SPECIAL OFFER: Proof to Product listeners get 3 free months of Gusto when they run their first payroll. Go to www.gusto.com/proof for more information   What if you could sit in a room with 30 other product makers who are doing exactly what you’re doing -- building a business they love!  You could share resources, leverage each other’s experiences and learn from those who are where you want to be. Imagine the growth potential!   Join us March 14-15th in Los Angeles for our Paper Camp Conference.   Over 800 brands have attended Paper Camp.  Brands that sell to stores like Target, Paper Source, Container Store, Anthropologie and independent boutiques internationally.   This program is for you if you’re a stationery or gift company interested in selling wholesale, exhibiting at trade shows or looking to expand your outreach to wholesale customers.     We believe in the power of community, collaboration and sharing everything we know.  Get all the details and register at  www.tradeshowcamp.com/papercamp SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Sarah Parrott is the founder of Parrott Design Studio and this is Part 2 of her interview.  If you missed Part 1 which was Episode 81, I recommend you head back and listen to that one first.   Here on Part 2, Sarah talks about hiring a team, how she started slowly delegating and fears she had around letting go of things in her business, we talked about her multiple revenue streams and the pros / cons of having multiple businesses, navigating tough seasons in life while owning a business and how Sarah’s definition of success for her business has changed over the years.   As background, Parrott Design Studio is a letterpress studio in Sebago, a lake town in Western Maine. The studio was established in 2007 by Sarah Parrott with a small Print Gocco, an inexpensive and easy to use screen printing tool that originated in Japan. That same year she took her first course in letterpress, learning to use a Vandercook press.   In 2008 she purchased her own press, an 1898 Golding Jobber platen press. At the time there were no courses to learn on that type of press, and she spent a year teaching herself how to use it. She fell in love with the centuries-old artisinal printing technique and the process of feeding the press one piece at a time, one color at a time. In 2010 she left her job as an event planner to pursue Parrott Design Studio full time.  Sarah is one of our original Tradeshow Bootcamp alumni. She attended our very first round of Tradeshow Bootcamp classes in 2011 before exhibiting at the National Stationery Show in 2012.   ON TODAY’S EPISODE: How her team has shifted during different seasons The event space Sarah & her husband opened How her multiple revenue streams are intertwined The pros and cons of running three businesses at one time How she managed her businesses through a difficult season in her personal life Sarah’s definition of success and how it has changed over the years Her advice for someone just starting out in a product-based business   KEY TAKE-AWAYS: “There's a lot of benefit to hiring people that already understand your business or have followed you for a while.” - Katie Hunt “I always love weddings, no matter what I'm doing, and still doing wedding-related things.” - Sarah Parrott Bianculli “It's so funny because we never set out to be in weddings or even to be entrepreneurs, and it all seemed very natural. Nothing's been forced. It just worked.” - Sarah Parrott Bianculli “They kind of all have different times where they are busy, so I'm not depending on just one of them as my main source of income.” - Sarah Parrott Bianculli “It's okay to say no and it's okay if something doesn't work or it's okay to walk away from something because it's your business and you can make that decision for what works the best, because if you don't, why are you doing it?” - Sarah Parrott Bianculli “One person's startup story is not the same as another person's story, and neither one is right or wrong. It's whatever works for you.” - Sarah Parrott Bianculli “When you're first starting, you're looking to a lot of people because they're your inspiration, and you just have to know that how they did it might not work for you. It might, but it probably won't.” - Sarah Parrott Bianculli   CONNECT WITH SARAH PARROTT BIANCULLI Website: http://parrottdesignstudio.com Facebook: https://www.facebook.com/Parrott-Design-Studio-245078337090/ Instagram: https://www.instagram.com/parrottdesign/ Pinterest: https://www.pinterest.com/parrottdesign/   SPECIAL OFFER: Proof to Product listeners get 3 free months of Gusto when they run their first payroll. Go to www.gusto.com/proof for more information   What if you could sit in a room with 30 other product makers who are doing exactly what you’re doing -- building a business they love!  You could share resources, leverage each other’s experiences and learn from those who are where you want to be. Imagine the growth potential!   Join us March 14-15th in Los Angeles for our Paper Camp Conference.   Over 800 brands have attended Paper Camp.  Brands that sell to stores like Target, Paper Source, Container Store, Anthropologie and independent boutiques internationally.   This program is for you if you’re a stationery or gift company interested in selling wholesale, exhibiting at trade shows or looking to expand your outreach to wholesale customers.     We believe in the power of community, collaboration and sharing everything we know.  Get all the details and register at  www.tradeshowcamp.com/papercamp SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Sarah Parrott is the founder of Parrott Design Studio and I’m excited for you to hear her story. Parrott Design Studio is a letterpress studio in Sebago, a lake town in Western Maine. The studio was established in 2007 by Sarah Parrott with a small Print Gocco, an inexpensive and easy to use screen printing tool that originated in Japan. That same year she took her first course in letterpress, learning to use a Vandercook press.   In 2008 she purchased her own press, an 1898 Golding Jobber platen press. At the time there were no courses to learn on that type of press, and she spent a year teaching herself how to use it. She fell in love with the centuries-old artisinal printing technique and the process of feeding the press one piece at a time, one color at a time. In 2010 she left her job as an event planner to pursue Parrott Design Studio full time.      Sarah is one of our original Tradeshow Bootcamp alumni. She attended our very first round of Tradeshow Bootcamp classes in 2011 before exhibiting at the National Stationery Show in 2012.     We covered a lot of topics in this interview.  So much so, that we’re going to break this up into two separate episodes. Episode 81 is Part 1.   On this episode, Sarah shares how she started her business with a Gocco printer and Etsy shop, how her business model shifted from retail to custom to retail and wholesale, how she expanded into new product categories, why she strives to find local manufacturing partners and we also talked about her process for deciding which products to discontinue.   ON TODAY’S EPISODE: How she got started with a Gocco printer When she transitioned into letterpress When Sarah realized she was going to pursue this as a business instead of just a creative outlet The evolution of her business over time The three arms of her business and the products she currently offers How she came up with the idea of acrylic cake toppers and how she brought them to market The specific challenges she faced when starting to offer pencil pouches How she manages inventory How she decides to discontinue a product or design The confidence she feels in her business and how it is impacting next year’s release   KEY TAKE-AWAYS: “I really just learned by doing.” - Sarah Parrott Bianculli “All of a sudden I realized, I'm set to make more money doing this than my current day job.” - Sarah Parrott Bianculli “As my business has gone on, I'm trying to have as many of my suppliers be as local as possible and that's been, it's 11 years, I'm still working towards that goal and constantly searching.” - Sarah Parrott Bianculli “It's very rare that the first person we work with on a project is going to be the person we work with long-term.” - Katie Hunt “I'm pretty ruthless every year cutting out anything that's not working.” - Sarah Parrott Bianculli “My style has absolutely changed since I started this. I look at things when I first started to what I'm doing now, it doesn't even look like the same person.” - Sarah Parrott Bianculli “It just doesn't make sense to keep these things that aren't selling and it just allows more room for new things as well.” - Sarah Parrott Bianculli “I feel the best I've ever felt in all the businesses I've had and I'm working on next year's release and it's looking a lot different than anything I've ever done before.” - Sarah Parrott Bianculli   CONNECT WITH SARAH PARROTT BIANCULLI Website: http://parrottdesignstudio.com Facebook: https://www.facebook.com/Parrott-Design-Studio-245078337090/ Instagram: https://www.instagram.com/parrottdesign/ Pinterest: https://www.pinterest.com/parrottdesign/   SPECIAL OFFER: Proof to Product listeners get 3 free months of Gusto when they run their first payroll. Go to www.gusto.com/proof for more information   What if you could sit in a room with 30 other product makers who are doing exactly what you’re doing -- building a business they love!  You could share resources, leverage each other’s experiences and learn from those who are where you want to be. Imagine the growth potential!   Join us March 14-15th in Los Angeles for our Paper Camp Conference.   Over 800 brands have attended Paper Camp.  Brands that sell to stores like Target, Paper Source, Container Store, Anthropologie and independent boutiques internationally.   This program is for you if you’re a stationery or gift company interested in selling wholesale, exhibiting at trade shows or looking to expand your outreach to wholesale customers.     We believe in the power of community, collaboration and sharing everything we know.  Get all the details and register at  www.tradeshowcamp.com/papercamp SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Christina Stemble is the founder of Farmgirl Flowers, which she started 7 years ago from her living room table. She invested $49,000 of her personal savings to start the business and Farm Girl Flowers is projected to hit $23M in revenue for 2018.     Christina disrupted the floral industry with new options for consumers, less waste and higher quality products. Farmgirl Flower arrangements are designed by hand, in-house in San Francisco California.   On today’s episode, Christina is sharing why it is so important to know your numbers, the struggles of scaling and how she’s pivoted more times that she can count. We also talked about how she’s been proactive about business education and why she focuses on caring about people, but not what they think about her. ON TODAY’S EPISODE: Her career background prior to starting Farmgirl Flowers The research that lead her to an e-commerce floral boutique How her business model has changed over the years The importance of knowing your numbers as an entrepreneur How she predicted numbers at the beginning of her business The advantages of pivoting often in your business Her attitude towards copycats The very first position Christina hired for & how adding team members impacted her business Farmgirl Flower’s marketing strategy What success looked like for Christina in the early days & what it looks like now How she learned business concepts Lessons Christina has learned as an entrepreneur The importance of focusing on team culture to avoid burn out Her advice for someone just starting out as an entrepreuneur What’s next for Farmgirl Flowers   KEY TAKE-AWAYS: “Younger consumers, it's not rocket science what they want. They want something that's beautiful, they want to feel like they weren't ripped off or robbed in the process. They want a good value for the money.” - Christina Stembel “There's 27 million new box companies or socks companies or toothbrush companies, but there's nobody that's reinvented this space yet, so let me see if I can be the one to do it.” - Christina Stembel “My goal from day one was to build a billion dollar company, and I have no qualms saying that.” - Christina Stembel “Everybody always asks if we're profitable. We have to be profitable.” - Christina Stembel “As an entrepreneur, you have to know your numbers. You have to know your forecast. You have to know your projections, and you have to go back and check them often.” - Christina Stembel “Our consumers are telling us what they like and don't like, and so listening to them, seeing what's selling, not selling, and then pivoting.” - Christina Stembel “Every two weeks, our company looks different than it did two weeks ago.” - Christina Stembel “I think the fact that we can change so quickly without any red tape allows us to ensure that we are a very healthy, financially healthy company.” - Christina Stembel “If everybody's making things that look strikingly similar to us and creating businesses that look strikingly similar to us, that means we're the best.” - Christina Stembel “I think part of the thing that makes us different and more special than our competitors, in my opinion, is that we have a heart.” - Christina Stembel “The number one thing that to me means that I'm being successful is that I don't run out of money.” - Christina Stembel “I think if we focus on building a business that we believe in, that has the core values that really mirror our own personal core values, then that'll breed success.” - Katie Hunt “You can learn anything you want just on the internet now.” - Christina Stembel “The number one thing that I've learned from it is that it doesn't matter if you make mistakes. The only thing that matters is that you get back up.” - Christina Stembel “Just because they say it doesn't make it true.” - Christina Stembel   CONNECT WITH CHRISTINA STEMBEL Website: http://www.farmgirlflowers.com Facebook: https://www.facebook.com/FarmgirlFlowers Instagram: https://www.instagram.com/farmgirlflowers/ Pinterest: https://www.pinterest.com/farmgirlflowers/ Twitter: https://twitter.com/farmgirlflowers   SPECIAL OFFER: Proof to Product listeners get 3 free months of Gusto when they run their first payroll.  Go to www.gusto.com/proof for more information   What if you could sit in a room with 30 other product makers who are doing exactly what you’re doing -- building a business they love!  You could share resources, leverage each other’s experiences and learn from those who are where you want to be. Imagine the growth potential!   Join us March 14-15th in Los Angeles for our Paper Camp Conference.   Over 800 brands have attended Paper Camp.  Brands that sell to stores like Target, Paper Source, Container Store, Anthropologie and independent boutiques internationally.   This program is for you if you’re a stationery or gift company interested in selling wholesale, exhibiting at trade shows or looking to expand your outreach to wholesale customers.     We believe in the power of community, collaboration and sharing everything we know.  Get all the details and register at  www.tradeshowcamp.com/papercamp SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

For our Thanksgiving break, we've lined up something special just for you.  We'll be airing two episodes I recorded with my friends Kelly and Caroline at Creative Biz Rebellion.   These ladies were kind enough to have me on their podcast, not just once, but twice. The first time we talked about all things wholesale, and then then invited me back to talk about trade shows. This week we're running both episodes over here on Proof to Product.   Big thanks to Kelly and Caroline for having me on their show.  If you’re not already familiar with Creative Biz Rebellion, go check it out. Kelly and Caroline do an amazing job of supporting product based businesses through their programs and podcast. They were also guests on Proof to Product — visit the links below to find them over at Creative Biz Rebellion and here on Proof to Product.   Links: Creative Biz Rebellion Proof to Product with Caroline Hull (Ep 45) Proof to Product with Kelly Parker Smith (Ep 56)   Have a wonderful week friends and thank you for listening to and supporting Proof to Product.  I’m so grateful for each and every one of you! What if you could sit in a room with 30 other product makers who are doing exactly what you’re doing -- building a business they love!  You could share resources, leverage each other’s experiences and learn from those who are where you want to be. Imagine the growth potential!   Join us March 14-15th in Los Angeles for our Paper Camp Conference.   Over 800 brands have attended Paper Camp.  Brands that sell to stores like Target, Paper Source, Container Store, Anthropologie and independent boutiques internationally.   This program is for you if you’re a stationery or gift company interested in selling wholesale, exhibiting at trade shows or looking to expand your outreach to wholesale customers.     We believe in the power of community, collaboration and sharing everything we know.  Get all the details and register at  www.tradeshowcamp.com/papercamp SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

For our Thanksgiving break, we've lined up something special just for you.  We'll be airing two episodes I recorded with my friends Kelly and Caroline at Creative Biz Rebellion.   These ladies were kind enough to have me on their podcast, not just once, but twice. The first time we talked about all things wholesale, and then then invited me back to talk about trade shows. This week we're running both episodes over here on Proof to Product.   Big thanks to Kelly and Caroline for having me on their show.  If you’re not already familiar with Creative Biz Rebellion, go check it out. Kelly and Caroline do an amazing job of supporting product based businesses through their programs and podcast. They were also guests on Proof to Product — visit the links below to find them over at Creative Biz Rebellion and here on Proof to Product.   Links: Creative Biz Rebellion Proof to Product with Caroline Hull (Ep 45) Proof to Product with Kelly Parker Smith (Ep 56)   Have a wonderful week friends and thank you for listening to and supporting Proof to Product.  I’m so grateful for each and every one of you! What if you could sit in a room with 30 other product makers who are doing exactly what you’re doing -- building a business they love!  You could share resources, leverage each other’s experiences and learn from those who are where you want to be. Imagine the growth potential!   Join us March 14-15th in Los Angeles for our Paper Camp Conference.   Over 800 brands have attended Paper Camp.  Brands that sell to stores like Target, Paper Source, Container Store, Anthropologie and independent boutiques internationally.   This program is for you if you’re a stationery or gift company interested in selling wholesale, exhibiting at trade shows or looking to expand your outreach to wholesale customers.     We believe in the power of community, collaboration and sharing everything we know.  Get all the details and register at  www.tradeshowcamp.com/papercamp SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Alison Prince is an e-commerce expert and a woman on a mission. She is a business-savvy determined woman who knows how to create something amazing out of nothing. Over the last seven years, Allison has started eight e-commerce businesses, many of which are multi-million dollar brands. She’s sold everything from apparel to technology to household items — she’s sold everything under the sun — growing dollars into millions and pennies into thousands.   On today’s episode, we talk about how Allison built her deal of a day website and then leveraged best selling products to create their own site and brand.  She also shares how she leverages influencers to sell her product and why testing your product is the most important thing you can do in e-commerce. ON TODAY’S EPISODE: Alison’s career background Why she left the classroom for entrepreneurship Her first experience selling products online The different types of products she has sold online & how she decides what to sell How & when she first introduced her daughters to entrepreneurship Where she is selling products The benefits of testing a product before investing in a large quantity What she does with overstock of products How she uses influencers in her marketing Alison’s tips on approaching influencers How she leverages discounts on her products The biggest driver of Alison’s success in business How she uses ClickFunnels & the success that she has had with it What’s next for Alison   KEY TAKE-AWAYS: “I started going to the library and checking out books and magazines on how people made money.” - Alison Prince “I realized the entrepreneur journey isn't a straight line. It is literally a rollercoaster ride, and if I got in, I'm going for that ride.” - Alison Prince “Remember the school teacher who was qualified for food stamps? Like, I had a multimillion-dollar business because I didn't give up.” - Alison Prince “I think that's where a lot of people can flub up, is they go and they buy a couple grand in product. Don't do that.” - Alison Prince “ I couldn't go and build a huge eCommerce site with a whole bunch of SKUs and a whole bunch of variations, because I literally could not afford to do that, so I could only put up one product a day.” - Alison Prince “Just test it. Buy a small amount, get a small amount, and then send out an email list. If it doesn't sell, that's fine; you've got Christmas presents for all your friends and family.” - Alison Prince “I think the reason why I succeeded is because I failed so much.” - Alison Prince “Don't be so confident and stuck in your head that you're not willing to test. You have to test your product, and then you can invest the money.” - Alison Prince “The key to success is a micro-influencer. Don't go after the big guys.” - Alison Prince “The more engagement you can have, the better results you're going to have. It's not about the numbers anymore; it's all about community.” - Alison Prince “I have to make sure my product's good, I have to make sure my pricing's good, I've got to make sure it will convert, because an influencer can drive traffic, but it's up to you to make sure that you've got a good offer.” - Alison Prince “I love discounts because it helps me to control my lifestyle.” - Alison Prince “I feel like you can create a Black Friday special any day of the year.” - Alison Prince “I'm not afraid to test. I'm not afraid to fail. I'm not afraid to be a hot mess, because that's just who I am, right?” - Alison Prince “With ClickFunnels, you can put blinders on your customers to help them focus.” - Alison Prince “We don't have to go out and get big huge bank loans anymore. We don't have to have brick and mortar, we don't have to go to China anymore to manufacture our products. We've got technology, we've got the Internet right here in our hands to be able to use.” - Alison Prince   ‘My heart is in watching others succeed.” - Alison Prince   CONNECT WITH ALISON PRINCE Website: https://www.alisonjprince.com Facebook: https://www.facebook.com/becauseicanclan/ Instagram: https://www.instagram.com/alisonjprince/ YouTube: https://www.youtube.com/channel/UCIRyTXZMYxyyhB8VTpthLpw   LINKS Shopify ClickFunnels PickYourPlum PTP Episode 067 | Don Hejny, Nerdwax Nerdwax Fiverr Because I Can Clan     What if you could sit in a room with 30 other product makers who are doing exactly what you’re doing -- building a business they love!  You could share resources, leverage each other’s experiences and learn from those who are where you want to be. Imagine the growth potential!   Join us March 14-15th in Los Angeles for our Paper Camp Conference.   Over 800 brands have attended Paper Camp.  Brands that sell to stores like Target, Paper Source, Container Store, Anthropologie and independent boutiques internationally.   This program is for you if you’re a stationery or gift company interested in selling wholesale, exhibiting at trade shows or looking to expand your outreach to wholesale customers.     We believe in the power of community, collaboration and sharing everything we know.  Get all the details and register at  www.tradeshowcamp.com/papercamp SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Taylor Elliott is the founder of Taylor Elliott Designs, a fun desk accessory and gift company. Taylor started this company as a side hustle while working a full-time job, but through a lot of hard work and persistence, she has grown this into a thriving gift company whose products are sold in more than 450 stores nationwide.   On today’s episode, Taylor talks about why she decided to use a fulfillment house to store and ship her products, what questions she asked when she was choosing a partner and what her priorities were for outsourcing this piece of her business. She also talks about how she’s brought on 40 sales reps and how working with them and attending markets with her reps has enhanced her business. ON TODAY’S EPISODE: The products Taylor Elliott Designs offer How Taylor originally started her business as a side hustle while working a full-time job How her product offerings have evolved over the years What systems she has in place to streamline both the retail and wholesale arms of her business Why she decided to outsource her shipping to a fulfillment house How she found the fulfillment house she is currently working with The questions she asked during the process of finding a fulfillment house How pricing works for a third party warehouse The time that she saves by outsourcing her shipping How she found the 40 sales reps that she is working with How going to market with her sales reps has enhanced her business and her reach to new wholesale accounts The upfront cost of working with 40 sales reps and how she determined it was worth it How she nurtures relationships with her sales reps & the tools she provides them with Taylor’s advice for someone just starting out in a product-based business What’s next for Taylor Elliott Designs KEY TAKE-AWAYS: “I started with my laptop and an inkjet printer from college, and I started making customized stationery on Etsy.” - Taylor Elliott “It was a nights and weekends hustled for quite a while until it wasn't, and it became my full-time job.” - Taylor Elliott “I've tried very hard to keep true to me and what I love, and I've tried to stay true to the bright colors and very upbeat and motivational products.” - Taylor Elliott “ I really try to work smarter and not harder, and one of the ways that have streamlined my process is by outsourcing all of my shipping to a third party fulfillment house.” - Taylor Elliott “It was also very important to me that they handled my products with care. My brand is very girly and it's very fun, we package a lot of our products in hot pink bubble mailers.” - Taylor Elliott “In general, the more simple the pricing is, the more I liked the warehouses. If it was just easy and clear to understand.” - Taylor Elliott “I think as a small business, that's one of the things that help set me apart from much larger businesses is that we're able to be so efficient and so quick.” - Taylor Elliott “We calculated it right after we transitioned to the fulfillment house and it saves me about 25 hours a week.” - Taylor Elliott “I really feel like by outsourcing fulfillment that that has really allowed me to work on the business and not as much in the business.” - Taylor Elliott “I love how Instagram, it's a great market for selling things, but it's also a great way to connect with other people in the industry whether it's buyers, or reps, or even just colleagues.” - Katie Hunt “Market is an amazing exposure especially like these gift markets, there are so much foot traffic. During markets, wholesalers are looking to buy, they're looking for new brands to bring into their store, they're looking for new products.” - Taylor Elliott “Attending market and working with rep groups has helped me grow my wholesale business so much.” - Taylor Elliott “Don't go into debt buying the fancy stuff, you don't need it.” - Taylor Elliott “You have to keep showing up. Consistency is one of the most important things in starting a business.” - Taylor Elliott “Very rarely does opportunity come knocking, but you have to go out and make that opportunity for yourself.” - Taylor Elliott   CONNECT WITH TAYLOR ELLIOTT Website: http://www.taylorelliottdesigns.com Facebook: https://www.facebook.com/taylorelliottdesigns/ Instagram: https://www.instagram.com/taylorelliottdesigns/ Pinterest: https://www.pinterest.com/tedesigns/   LINKS The E Myth by Michael Gerber     What if you could sit in a room with 30 other product makers who are doing exactly what you’re doing -- building a business they love!  You could share resources, leverage each other’s experiences and learn from those who are where you want to be. Imagine the growth potential!   Join us March 14-15th in Los Angeles for our Paper Camp Conference.   Over 800 brands have attended Paper Camp.  Brands that sell to stores like Target, Paper Source, Container Store, Anthropologie and independent boutiques internationally.   This program is for you if you’re a stationery or gift company interested in selling wholesale, exhibiting at trade shows or looking to expand your outreach to wholesale customers.     We believe in the power of community, collaboration and sharing everything we know.  Get all the details and register at  www.tradeshowcamp.com/papercamp SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

TSBC Alum, Tanya Wheeless is the founder of Happy Grace and author of three workbooks on soulful living. She has leveraged her decades of experience as a CEO, senior executive in the NBA, and community leader to teach women how to live the good life while struggling to balance work and family.   In 2016, Tanya saw a need in the market for physical products that busy women could use daily to motivate and center themselves. With that, Happy Grace was born! She took all of her coaching goodness, combined it with her love of paper and created a beautiful line of guided journals, inspiration decks, lip balms and more. When she’s not working, you can find her traveling the globe with her husband and son.   On today’s episode, Tanya shares why she never wanted to be an entrepreneur, how she’s weaved both products and services into her business and why she prioritizes and invests in professional development. ON TODAY’S EPISODE: How she became an entrepreneur when she didn’t originally want to be one The catalyst to starting her own business The first service she offered The physical products that Happy Grace offers Why design almost kept her from pursuing physical products What the design process is like for her products Tanya’s coaching services and how they have shifted over time The importance of wellness self-care Happy Grace’s new digital membership program Why it’s important for her to invest in professional development What Tanya finds most challenging about being an entrepreneur How she has updated her brand story Tanya’s advice for someone just getting started in a product-based business What’s next for Happy Grace KEY TAKE-AWAYS: “In my mind, I wanted to show up every day, know what I was supposed to do, know that the paycheck was going to be there, and have a ladder that I could climb because I'm all about climbing ladders.” - Tanya Wheeless “I can't figure out Asana. I can't do Trello. And you know what? We got through. We used Google Docs. We used Gmail. It was all fine.” - Tanya Wheeless “Timeout on the “shoulds” and really get clear about what you actually need, because I think every team's different, and I do not believe there's one way to do this whole entrepreneurship thing.” - Tanya Wheeless “Product's a whole different ballgame because I had to outlend a lot of money before I ever had anything to sell — designers, production, and my coaching funded that.” - Tanya Wheeless “We tend to think that there are two of us. There's work Katie, and then there's mom Katie, and there's not. There's just one Katie.” - Tanya Wheeless “It feels safe for people to hire a leadership coach or an executive coach but what I know most of us really need is more of that wellness self-care.” - Tanya Wheeless “Mental health, self-care, just being kind to ourselves is such an important facet for all of us regardless of whether we're an entrepreneur or not.” - Katie Hunt “It's okay to have your hands in multiple things until you find the thing that really excites you, and that you can make sustainable and fuel yourself financially as well as like in your heart.” - Katie Hunt “If you are a newbie, go to Paper Camp because the women and the men that you are going to meet, some of them will be at your level, but so many are going to be far ahead.” - Tanya Wheeless “There's so much value in being curious and learning about things that may be of interest to you because even finding out, "No, that's not for me," is incredibly valuable.” - Katie Hunt “One of the things that I did not appreciate when I started, Katie, was the importance of me and my brand, and people having a connection with who I was and what I was about.” - Tanya Wheeless “When people were exposed to me, when they got my personality, when they saw my passion what I was doing, they lined up to buy my product.” - Tanya Wheeless “Know that everyone started exactly where you started with an idea, with your computer, and with a hope that someday someone was going to send your card to someone for a meaningful birthday.” - Tanya Wheeless “Be patient with yourself because it's not as easy as everyone else is making it look.” - Tanya Wheeless   CONNECT WITH TANYA WHEELESS Website: http://www.happygrace.com Facebook: https://www.facebook.com/MyHappyGrace Instagram: https://www.instagram.com/myhappygrace/ Pinterest: https://www.pinterest.com/MyHappyGrace Twitter: https://twitter.com/MyHappyGrace   LINKS: The One Thing: https://amzn.to/2NNYj6E Essentialism: https://amzn.to/2wKR9ti Big Magic: https://amzn.to/2wH1ju8 Soul Pancake: http://soulpancake.com/ Funny or Die: https://www.funnyordie.com/ Indigo Faire: https://www.faire.com/ Pinners Conference: https://www.pinnersconference.com/ Magnolia: https://magnolia.com/ Digital Lizard: http://www.digitallizard.com/ PAPER CAMP What if you could sit in a room with 30 other product makers who are doing exactly what you’re doing -- building a business they love!  You could share resources, leverage each other’s experiences and learn from those who are where you want to be. Imagine the growth potential!   Join us March 14-15th in Los Angeles for our Paper Camp Conference.   Over 800 brands have attended Paper Camp.  Brands that sell to stores like Target, Paper Source, Container Store, Anthropologie and independent boutiques internationally.   This program is for you if you’re a stationery or gift company interested in selling wholesale, exhibiting at trade shows or looking to expand your outreach to wholesale customers.     We believe in the power of community, collaboration and sharing everything we know.  Get all the details and register at  www.tradeshowcamp.com/papercamp SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Kaye Putnam is a psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from global brands to solo business owners, she developed The Clarity Code. She believes that when you have a clear brand, that your clients love and respect, they will be willing to pay premium prices for your work. Kaye believes that a strong brand gives you the clarity and confidence to scale your impact and income. When she’s not transforming brands, she’s exploring the world with her husband and two little ones. They love eating their way across their home of Naples, Italy.   On today’s episode, we talk about key components of a strong brand, how Kaye has created a location independent business and she shares a branding exercise that you can do right now! ON TODAY’S EPISODE: A misconception that online business owners have about branding How Kaye helps clients define their unique brand advantage How she works with companies to figure out their “why” and the meaning behind what they're doing What key components that go into creating a strong brand The common fears she sees among her clients The challenges Kaye faced early on in her business How her brand culture impacts her hiring decisions How moving every few years has impacted her business and how she works with her clients Kaye’s experience with transitions and how she handles things when they don’t go as planned The things Kaye tells people to take a look at first and foremost to strengthen their brand What’s next for Kaye KEY TAKE-AWAYS: “Instead of trying to mold your brand or mold your business into what you thinking that the market wants from you, it's actually much, much more productive to first figure out who you are at your best, at your strongest.” - Kaye Putnam “Let's name your strength so that you can step into it, and own it.” - Kaye Putnam “You want to build your brand on a truth not trend.” - Kaye Putnam “When you're building a brand, you're building a long-term relationship with your clients and customers.” - Kaye Putnam “It's a feedback loop where you're putting stuff out into the market, you're getting responses from the market, and then you're continually getting better and better being your brand.” - Kaye Putnam “Once we're consistent and cohesive and compelling, then people start to pay attention.” - Kaye Putnam “Scale has always been my arch nemesis, and it's actually where my focus is now.” - Kaye Putnam “Figure out what that higher order movement is behind your brand and that's what also gets your team really excited about building this bigger thing.” - Kaye Putnam “We've been traveling all over Europe for the last couple of years, two toddlers in tow, because this business is set up this way.” - Kaye Putnam “I've had times in my business where I'm really focusing on the business and then you also need to have times where you're really just focusing on life.” - Kaye Putnam “There's a lot to be said for building up your own website or creating the blog post because you own that space, it's not at the mercy of algorithms or Facebook rules or whatever it might be.” - Kaye Putnam “I think people are fearful of repelling people that aren't the right fit but really, it just enables you to take to the right people more clearly and speak to their needs better.” - Kaye Putnam CONNECT WITH KAYE PUTNAM Website: http://kayeputnam.com Facebook: http://facebook.com/marketingkaye Instagram: http://instagram.com/kayeputnam Pinterest: http://pinterest.com/kayeputnam   LINKS Free Five Day Challenge: https://kayeputnam.com/miniclass BOOTH BLUEPRINT If you’re gearing up for trade show season and need help creating a beautiful booth that doesn’t break the bank, I want to invite you to my free masterclass.   I’m sharing my three secrets to maximize your trade show investment and keep wholesale orders coming in long after you trade show end.  To join me for this FREE workshop, head to www.theboothblueprint.com to register! SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

TSBC alum, Shelley Seguinot began her creative journey in 2013 when she opened I’m Inkpressed, a wholesale stationery company specializing in children’s products. As the paper industry evolved and she saw the digital market expanding, she adjusted her business to focused her effort on the art licensing world. She now licenses her art to various companies that put her work on a wide range of products.   On today’s episode, Shelley shares how she left a 20-year career in law enforcement to start her businesses. She tells us how she got her first licensing deal, fears she had when she first started licensing her art and why it’s so valuable to find mentors and community if licensing is something you want to pursue for your business. ON TODAY’S EPISODE: Shelley’s career path prior to starting her stationery business How she knew she wanted to jump into her business full-time When she realized licensing was a potential revenue source for her Her first licensing deal The fears she had surrounding licensing her art The process of licensing artwork When she transitioned her business to solely licensing work How she makes it easier for people to see her work & the importance of seeking out companies for licensing opportunities The buying seasons for licensing art Whether she likes working within parameters or having freedom and flexibility in her work What a buyout is versus a limited buyout The industry standard price ranges Shelley’s favorite licensing project Her advice to someone just getting started in licensing The common misconceptions around licensing What’s next for Shelley KEY TAKE-AWAYS: “I just don't mind putting myself out there and speaking to people and just digging in and getting to the root of things.” - Shelley Seguinot “I saw a big change in the paper industry. Everything was starting to go digital.” - Shelley Seguinot “This affords me the opportunity to still make money while I'm mostly just producing art.” - Shelley Seguinot “For artists like myself who aren't represented by an agent, you really have to go out there and seek these companies.” - Shelley Seguinot “It's a lot of follow up. It's just about building a relationship, because there's a lot of artists and they have a lot of places where they can go and buy their art.” - Shelley Seguinot “I like freedom. I definitely like freedom because I have a color problem.” - Shelley Seguinot “Everyone has their own model and not everything's licensing. A lot of them just want to buy the art outright.” - Shelley Seguinot “Once you're in front of the customer, you really just have to wing it and come up with your own. You have to price out how attached you are to the art.” - Shelley Seguinot “I'm one of those diehard snail mail people, so I know that paper is where my heart is at. It's what gave me my start. So, designing greeting cards and designing invitations is still my passion.” - Shelley Seguinot “The best money you could ever spend if you're trying to make it in that industry is just get someone to give you professional advice.” - Shelley Seguinot “It takes a lot of research. It's a lot of making connections and building that community and finding people to guide you.” - Shelley Seguinot CONNECT WITH SHELLEY SEGUINOT Website: http://www.shelleyseguinot.com Instagram: https://www.instagram.com/iminkpressed/ Pinterest: https://www.pinterest.com/shelleyseguinot   LINKS: Blueprint Ronnie Walter Shelley’s Skillshare Courses   BOOTH BLUEPRINT If you’re gearing up for trade show season and need help creating a beautiful booth that doesn’t break the bank, I want to invite you to my free masterclass.   I’m sharing my three secrets to maximize your trade show investment and keep wholesale orders coming in long after you trade show end.  To join me for this FREE workshop, head to www.theboothblueprint.com to register! SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Elle Drouin is the founder of three businesses that she currently runs — wonderfelle MEDIA, Styled Stock Society and she’s the human behind @mochiandthecity. After several years working as the Director of Marketing & Digital Strategy for e-commerce businesses, Elle launched her own business to focus on helping other women build brands that are as profitable as they are pretty. Elle currently runs the Styled Stock Society, a stylish stock photography membership for women entrepreneurs, as well as works as a commercial photographer for beauty and lifestyle brands.   Elle’s dog Mochi is a 4 year old maltipoo model and influencer with over 100,000 Instagram followers. Elle and Mochi have been featured on Entrepreneur, CNBC, the Today Show, and a number of other media outlets. They’ve collaborated with brands like American Express, Disney, Google, and The Ritz-Carlton and also use their platform to raise awareness for organizations like the Humane Society and local shelters.   On today’s episode we talked about the benefits of using stock photography, strategies, processes and tools for streamlining social media and and why we need to focus on solving a problem as we build our products and services. ON TODAY’S EPISODE: Her three business & what she does for each Her career path prior to becoming an entrepreneur The types of customers Styled Stock Society caters to How her customers are using her images and how she customizes her photos for specific brands and needs The aesthetic of her photos & collections When she realized that Styled Stock Society was going to be successful How Mochi became a social media influencer Mochi’s online persona How Elle came up with who Mochi’s ideal follower is The processes and programs Elle uses for social media scheduling Which social media platform has been the most profitable for Elle Her advice for entrepreneurs What’s next for Styled Stock Society & Mochi KEY TAKE-AWAYS: “I wanted to figure out a way that I could help people with their marketing that didn't involve me talking all-day long.” - Elle Drouin “You're solving a problem for these business owners that are wearing so many hats, and they just can't do all of these things themselves.” - Katie Hunt “There are a lot of different ways you can customize the photos to be more specific to your brand.” - Elle Drouin “One of the things that we try to do is have a lot of negative space in certain photos in our collections so that there is room if you have maybe a desktop that has a few different items on it. You could actually drop a product image in it so it would look like it's sitting on the desktop with the rest of the other things.” - Elle Drouin “The level of effort that I put into the business just makes so much more sense to me than all the time I was spending doing things that were more one-on-one versus one-to-many.” - Elle Drouin “Mochi is a very Cosmopolitan dog in New York. She dresses up. She goes out for cocktails. She's currently in the middle of a summer in the Hamptons.” - Elle Drouin “Similar to creating any other type of brand for business or your person, just really thought about who the people are that were following her at that point and decided to be more strategic about creating content specifically for them.” - Elle Drouin “It's less about her real life, because her real life is 90% napping, and more just like a fun, creative outlet and a way that we have found to connect with people all over the world.” - Elle Drouin “I would say 80% of the time, we are trying to create engaging content, trying to get to know our audience, trying to relate to them and find ways that we can help them. Then, that 20% is the more obvious promotional sales focus.” - Elle Drouin “I'm creating visual content and selling photos to people, so people are more likely to find me on visual platforms.” - Elle Drouin “Solve a problem. Don't start with an idea because it's just something that you want to do but really think about who you want to serve and how you're helping them.” - Elle Drouin “The types of content that you create, everything you put out there is going to be affected by your why and what you're just trying to do.” - Elle Drouin   CONNECT WITH ELLE DROUIN Website: https://elledrouin.com/   Elle's social media: Facebook: https://www.facebook.com/elledrouin Instagram: https://www.instagram.com/elledrouin/ Pinterest: https://www.pinterest.com/elledrouin/ Twitter: https://twitter.com/elledrouin Mochi’s Instagram: https://www.instagram.com/mochiandthecity/   Styled Stock Society social media: Instagram: https://www.instagram.com/styledstocksociety/   BOOTH BLUEPRINT If you’re gearing up for trade show season and need help creating a beautiful booth that doesn’t break the bank, I want to invite you to my free masterclass.   I’m sharing my three secrets to maximize your trade show investment and keep wholesale orders coming in long after you trade show end.  To join me for this FREE workshop, head to www.theboothblueprint.com to register! SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

This week is a special one in that we’re bringing you a series of episodes that closely mirror what we teach during our our signature Paper Camp program.   We’ve cut together some of our favorite episodes featuring our Tradeshow Bootcamp alumni and speakers where we discuss product development, sales strategies for wholesale and exhibiting at wholesale trade shows.   During this episode we hear from: Kimberley Yurkiewicz, Crow & Canary Katie Wilson, The Good Twin Rebekah Tennis, Wild Ink Press Rosanna Kvernmo, Iron Curtain Press Jeanette Champion-Fanning, Sweet Perversion   I hope these compilation episodes inspire you to push forward in your business, and if you need a helping hand we invite you to join us for the Paper Camp E-Course which starts next week.  It’s a four week course featuring live group coaching calls with me and some of my favorite guest experts including Kristen Ley of Thimblepress, Carina Murray of Crow & Canary, Rachael Hetzel from Pistachio Press and Heather Haynie of Rock Paper Scissors.  For more information head to http://www.tradeshowcamp.com/pce.  Registration closes on Friday and this is the last time Paper Camp will be offered in 2018!  Join us!     SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!

This week is a special one in that we’re bringing you a series of episodes that closely mirror what we teach during our our signature Paper Camp program.   We’ve cut together some of our favorite episodes featuring our Tradeshow Bootcamp alumni and speakers where we discuss product development, sales strategies for wholesale and exhibiting at wholesale trade shows.   During this episode we hear from: Kathryn from Blackbird Letterpress Kim from Ramona & Ruth Pippi from E. Frances Paper Stefanie from Halifax Paper Hearts   I hope these compilation episodes inspire you to push forward in your business, and if you need a helping hand we invite you to join us for the Paper Camp E-Course which starts next week.  It’s a four week course featuring live group coaching calls with me and some of my favorite guest experts including Kristen Ley of Thimblepress, Carina Murray of Crow & Canary, Rachael Hetzel from Pistachio Press and Heather Haynie of Rock Paper Scissors.  For more information head to http://www.tradeshowcamp.com/pce.  Registration closes on Friday and this is the last time Paper Camp will be offered in 2018!  Join us!   SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!

This week is a special one in that we’re bringing you a series of episodes that closely mirror what we teach during our our signature Paper Camp program.   We’ve cut together some of our favorite episodes featuring our Tradeshow Bootcamp alumni and speakers where we discuss product development, sales strategies for wholesale and exhibiting at wholesale trade shows.   During this episode we hear from: Katie Wilson, The Good Twin Heather Harris, Copper Bottom Design Sara McNally, Constellation & Co Cara Underwood, Underwood Letterpress Kimberley Yurkiewicz, Crow & Canary   I hope these compilation episodes inspire you to push forward in your business, and if you need a helping hand we invite you to join us for the Paper Camp E-Course which starts next week.  It’s a four week course featuring live group coaching calls with me and some of my favorite guest experts including Kristen Ley of Thimblepress, Carina Murray of Crow & Canary, Rachael Hetzel from Pistachio Press and Heather Haynie of Rock Paper Scissors.  For more information head to http://www.tradeshowcamp.com/pce.  Registration closes on Friday and this is the last time Paper Camp will be offered in 2018!  Join us!   SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know!

Catherine Hildner is the founder of Kitty Meow Boutique, an online stationery show where you can peruse beautifully designed paper goods based on your many moods. Catherine came through our Paper Camp conference in 2017 and since then she’s undergone a rebrand, built a new retail website, revamped her product line and she launched to the wholesale market!   On today’s episode Catherine shared how her product line has shifted over the years, fears she’s had during the last year of growth and how she combatted them and how she reaches out to her wholesale buyers. ON TODAY’S EPISODE: What motivated Catherine to start Kitty Meow The products that she offers now & how that has shifted over the years What the rebranding process Kitty Meow looked like The fears and doubts Catherine had to work through during the rebranding process Her experience entering into the wholesale market & the three things she did to prepare her business for wholesale Catherine’s process for outreach to retailers How she manages marketing both the wholesale and the retail sides of her business The tasks that Catherine’s VA is responsible for Her advice for someone just starting out in a product based business What’s next for Kitty Meow KEY TAKE-AWAYS: “I'm really grateful that I've been able to take Kitty Meow with me wherever the heck we've been, and it's come a long way since that lonely little baby shower design in my sad little Etsy shop.” - Catherine Hildner “I said, "If I'm going to invest money, I just want to do it right”, and I'm not a website designer, so I'm not even going to waste my time doing something that's not my strengths.” - Catherine Hildner “I wasn't foolish enough to think that if I build it they will come, because I don't think it's just as easy as that.” - Catherine Hildner “I want my two little girls to know that they can do anything. It doesn't matter what other people think. If they care, that is enough.” - Catherine Hildner “None of this stuff happens overnight, and it's a daily struggle no matter how pretty pictures might look on Instagram or any of that garbage.” - Catherine Hildner “If I didn't do the Tradeshow Bootcamp, I would just be looking around, not knowing what the hell I'm doing because there's so many things you need to do, and you don't know what you don't know.” - Catherine Hildner “I don't have time to do all the things that maybe I would make time to do before I had children.” - Catherine Hildner “There was a long time I didn't even know that there was this creative community of women who were totally killing it.” - Catherine Hildner “Having a professional who's doing what you want to do, that can give you advice and feedback, so you're not wasting your time doing stuff that's just a waste of your time is so valuable.” - Catherine Hildner “I've been an entrepreneur for 10 years now. There's always ways that we can improve our businesses. There's always ways that we can streamline things or improve.” - Katie Hunt   CONNECT WITH CATHERINE HILDNER: Website: http://www.kittymeowboutique.com Facebook: http://facebook.com/kittymeowboutique Instagram: http://instagram.com/kittymeowboutique Pinterest: http://pinterest.com/kmeowboutique PAPER CAMP E COURSE I'm thrilled to tell you that the fall session of our Paper Camp E Course is now open for enrollment! This is our four-week program that includes a mix of do-it-yourself videos and live coaching calls with me and some pretty amazing guest experts. We will cover developing your product line, wholesale sales tools, working with sales reps, and marketing to retailers. Classes will begin on October 8th, and this will be the very last time that Paper Camp is offered in 2018. So if you're doing any winter shows like New York Now, Las Vegas Market, or even the Stationery Show in February, you want to sign up for this program because we're not going to offer it again before those shows.   To register, head to http://www.tradeshowcamp.com/pce If you have any questions, or if you're wondering if this is the right program for you, feel free to email me [email protected]. SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Danielle Spurge is a maker and craft business consultant who loves iced lattes and pop music. Through her work at The Merriweather Council, Danielle teaches creative people how to turn their crafty tendencies into profits. On her blog and podcast, Danielle aims to inspire and support makers in business and share insights from her eight years of experience selling handmade work online. Danielle believes in celebrating the reality of gainful self employment through craft and wants to help more artists, crafters and designers share their work with more confidence.   On today’s episode we talk about Danielle’s journey of starting her business, how she manages both a product and service based business and she shares why Etsy is a great platform for makers. ON TODAY’S EPISODE: How she got started with her business, The Merriweather Council What she sold in her original Etsy shop Her favorite materials to work with The educational curve you have with customers when introducing something that’s new to them How she has created a community of makers that she supports How she splits her attention to give both sides of her business the attention they need What kind of makers are in her community and the services she provides them Why Etsy is a good option to get your products out into the market How can makers ensure their listings are being seen on Etsy Danielle’s tips for getting selected to be promoted by Etsy on their social media channels A common mistake people are making on Etsy Her thoughts on all of the recent Etsy changes What inspires her to create new products or services KEY TAKE-AWAYS: “I really just love fabric, love embroidery floss, I love to cut things up and sew them back together. I love anything really colorful and soft materials.” - Danielle Spurge “I don't have a lot of patience for giant projects. I like to be able to sit and finish something and it's over. I love the instant gratification.” - Danielle Spurge “There's really no way for me to do 50/50 but I've always been happy with the amount of product work I was doing because it fit really well into the amount of other work I was doing.” - Danielle Spurge “With Etsy or your own site with your products, if you're not doing a ton of wholesale, you can kinda throttle how much you produce. You have a lot of control over what are you offering.” - Danielle Spurge “I want to be the person who makes my products. I want to make however many I want to make of them.” - Danielle Spurge “I always wanted to maintain my product business because it helps me relate to my students.” - Danielle Spurge “We can provide better service and we can create a better product when we are more thoughtful in our approach for things.” - Katie Hunt “Most of us don't want the stress of a seven figure business. That's a whole other ball game.” - Danielle Spurge “Let's never send our hard earned traffic to Etsy. Because that traffic is going to disperse. There's no guarantee that that traffic's gonna stay with you.” - Danielle Spurge “I will never shut up about this until it's not true anymore. Etsy is the best tool.” - Danielle Spurge “You can appeal to Etsy’s systems to get seen.” - Danielle Spurge “Etsy cares about your titles, and your tags, and all the little things you fill in as you're listing.” - Danielle Spurge “No one goes on Instagram with the intent to buy something the way that people go on Etsy with the intent to buy something. So that's really why I think Etsy is such a useful tool for a new seller because people are going there, looking to buy things, and they're the kind of people who want to buy the kind of products that you are selling.” - Danielle Spurge “The biggest mistake I see people make on Etsy  is that they just don't list enough.” - Danielle Spurge “Etsy is really a numbers game. The more listings you have, the better your chances are of showing up, and being found, and being seen, and making sales.” - Danielle Spurge “It's still one of the cheapest ways that you can sell online. Amazon's fees are more. If you had your own website, up front it's more.” - Danielle Spurge “ I want to help people be who they want to be.” - Danielle Spurge   CONNECT WITH DANIELLE SPURGE: Website: http://merriweathercouncil.com Facebook: http://facebook.com/merriweathercouncil Facebook group: https://www.facebook.com/groups/creativelifehappylife/ Instagram: http://instagram.com/merriweatherc   LINKS Free Etsy Lesson Email Series   IS WHOLESALE RIGHT FOR ME? Many of you are in the process of contemplating whether wholesale is the right next step for your business. I get it, I know that it feels like a big scary decision and there are lots of things to consider.   That’s why I’m offering a free online workshop to help you determine “Is Wholesale Right For Me”. I’ll walk you through 12 questions that I want you to ask yourself before you jump into wholesale and why each is important.   This free workshop will take place on Thursday, September 20th at noon Pacific and space will be limited.     To snag your seat, head to tradeshowcamp.com/wholesale to register.  A replay will be available for everyone that registers ahead of time. SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Today I sat down with Amber Rae, an author, artist and speaker. Her recent book, Choose Wonder Over Worry invites you to live your truth, befriend your emotions, and express your gifts. Her writing has reached over 5 million people in 195 countries, her public art has spread to over twenty countries, and she's spoken to and collaborated with brands like Kate Spade, Apple, Amazon, and Unilever. She's been featured in The New York Times, TIME, Fast Company, BBC, ABC World News, Tim Ferriss's blog, and more. Previously, Amber helped launch six best-selling books as Chief Evangelist of Seth Godin's publishing experiment.   On today’s episode, Amber shares strategies for combating worry, fear and anxiety and infusing more wonder and creativity into our days.   ON TODAY’S EPISODE: A misconception that people have around the feelings of fear and doubt Her career path and what lead her to be an author, an artist, an inspirational speaker Amber’s experience working with Seth Godin What motivated her to write Choose Wonder Over Worry Her advice for working through imposter syndrome The two types of worry What wonder is and how it is a counterpart to worry How we can infuse more wonder into our lives and work The effect worry and fear have on us The importance of making friends with our feelings and questioning our feelings How we can infuse more positive feelings and more creativity in our day to day Amber’s advice for product-based business owners who have anxiety, worry, and fear What’s next for her KEY TAKE-AWAYS: “When I was able to detach it from being a reflection of my self-worth, whether or not things go how I wanted, but rather just a better story, that created so much more wonder, and fun, and freedom.” - Amber Rae “He [Seth Godin] wasn't going to hand us approval, but he was going to push us way pass what we thought we could do and show us that we were capable of much more.” - Amber Rae “I had all these limiting stories inside of my head about who I thought I was, and what I thought I was capable of that really paralyzed me creatively, and paralyzed what I decided to go after or whether or not I spoke up.” - Amber Rae “I'm the only one who thinks I'm not worthy enough. No, actually, most people struggle with that. That's actually what unites us as humans.” - Amber Rae “If the impostor syndrome is coming up for you, that means you're outside your comfort zone and growing.” - Amber Rae “Worry protects us, keeps us safe, keeps us accountable. Where it becomes toxic worry is when it says obsessive looping thoughts where we ruminate and ruminate and stay stuck on these thoughts that really hold us back and paralyze us.” - Amber Rae “Before we can step into really embody and embrace wonder, it's about really checking worry.” - Amber Rae “When we name it, we tame it. Name when that worry is showing up so that we can put it in its place, set a boundary and really create space for our creative artist to step up and thrive.” - Amber Rae “I literally think that the world will change when we can have a healthy relationship with our feelings and ourselves.” - Amber Rae “Infusing play and white space in our day also helps with addressing the feelings and also inspiring that creativity and the wonder.” - Katie Hunt CONNECT WITH AMBER RAE: Website: http://choosewonder.com Website:  http://amberrae.com Instagram: http://instagram.com/heyamberrae Twitter http://twitter.com/heyamberrae LINKS:Choose Wonder Over Worry War of Art by Steven Pressfield Do the Work by Steven Pressfield Elizabeth Gilbert’s TED Talk   IS WHOLESALE RIGHT FOR ME? Many of you are in the process of contemplating whether wholesale is the right next step for your business. I get it, I know that it feels like a big scary decision and there are lots of things to consider.   That’s why I’m offering a free online workshop to help you determine “Is Wholesale Right For Me”. I’ll walk you through 12 questions that I want you to ask yourself before you jump into wholesale and why each is important.   This free workshop will take place on Thursday, September 20th at noon Pacific and space will be limited.     To snag your seat, head to tradeshowcamp.com/wholesale to register.  A replay will be available for everyone that registers ahead of time. SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

Katie Hunt shares why she pushed pause on replacing her operations manager earlier this year and why its important to get super clear on what your business needs before you hire someone.   When you know what you want in terms of skills, experience and fit it makes for an easier hiring process and ensures that you’re bringing the right people on the team.  The Tradeshow Bootcamp and Proof to Product team are currently hiring an operations manager with strong project management, online marketing and team management skills.  For more information about the job, please go to www.tradeshowcamp.com/joinourteam.

Lillian Farag is a free-form and free-spirited artist, with a love for all things playful and expressive. Pulling inspiration from colors found in life and nature, she adds her own twist and perspective to each aspect of her work.   Along with offering unique hand-painted leather accessories and products, Lillian Farag works on collaborations with both leading industry and boutique brands including: Papyrus, Urban Outfitters, Oh Joy!, Osh Kosh, Flagpole Swim, Talking out of Turn, as well as her recent artist collaboration with Anthropologie.   On today’s episode we talk about her multiple revenue streams, licensing & collaborations as well as growing pains of being an entrepreneur. ON TODAY’S EPISODE: The types of products Lillian creates Where she gets her inspiration when she’s creating What prompted her to start this business & how it started out as a hobby When Lillian realized she wanted to have her own line The collaborations she has been able to do with influencers and brands How certain collaborations came to be and what manufacturing look liked for those The growing pains of being an entrepreneur Her considerations while weighing hiring decisions Lillian’s challenges with social media and how she has approached it The advice she would give herself when she had just started her business What’s next for Lillian KEY TAKE-AWAYS: “Going into freelance, I knew I would be able to have a little bit more flexibility and control over the jobs that I was taking on.” - Lillian Farag “A lot of my partnerships come through my work on Instagram.” - Lillian Farag “I love collaborating. That's one of the main reasons I chose to keep my print business as a part of my business now, is because I really love to work with other brands and collaborate on ideas.” - Lillian Farag “I needed to stick to what I knew best, which was creating artwork and creating it for myself. And then those other things would come later in forms of collaborations.” - Lillian Farag “The growing pains never go away. I feel like you're always restructuring, rethinking about how you want to grow.” - Lillian Farag “I want to find somebody that's excellent in the areas where I'm weak.” - Katie Hunt “It's really important to continue your education in whatever it is that you do.” - Lillian Farag “It's really important to be around other people who are also creative. It's beneficial in ways you don't realize for creativity, and also to connect with other people. You never know what kind of partnerships will come out of it later.” - Lillian Farag   CONNECT WITH LILLIAN FARAG: Website: http://www.lillianf.com/ Facebook: https://www.facebook.com/Lillian-Farag-1331313560221126/ Instagram: https://www.instagram.com/lillianfarag/ LINKS:Surtex: https://www.surtex.com/   NEED 1-1 HELP? If you need help in your business growing your product line, getting ready for wholesale shows, or maybe you want some help on the operation side - hiring a team, refining your systems, looking at your finances, we have experts and mentors available to help you.   I personally take on a very limited number of new coaching clients each month, and I have one spot left for September and two for October. If you are interested in working with me or one of our other Tradeshow Bootcamp speakers that offers coaching, head on over to tradeshowcamp.com/coaching and let me know what your current struggles are, so that we can get you paired with the right person.   You don't have to go it alone. We have people and resources here to help you! SUBSCRIBE To subscribe on iOS, go to the iTunes page and subscribe to Proof to Product. On Android, you can listen using your favorite podcast app. WRITE A REVIEW Writing a review on iTunes will help other product based business owners find Proof to Product as they are working to up level, scale, and build profitable and sustainable companies. FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates. JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.   SHARE Be sure to share Proof to Product with all of the product based business owners that you know! ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

We're taking the next two weeks off for an end of summer break. While we’re gone, we’re bringing you four of our most popular episodes pulled from the archives.   I hand picked these episodes based on feedback in our Proof to Product Facebook group, emails I’ve received from listeners and convos I’ve had with all of you.   We hope you enjoy these episodes and learn something new!   Owned and operated by Briana Feola and Jason Snyder, Brainstorm is a print shop and collaborative design studio rooted in the production of original art prints inspired by science, nature, and the outdoors. Briana & Jason have done some creative collaborative projects with big brands such as Lollapalooza, Patgonia, Airstream trailers and an upcoming project with L.L. Bean.  On today’s episode Briana and Jason talk about how their love of learning inspires their work, using a strong brand to attract the right clients and why your business should always be in some state of transition.   ON TODAY’S EPISODE: [01:00] Building a business out of a recession. [03:00] Working side hustles while growing the business.[05:00] Working with a significant other.[07:00] How their life interests & love of learning inspire their work.[11:00] Professional collaborations & partnerships with Lollapalooza, Patagonia and Airstream.[12:00] Custom clients found them through their print work[19:00] Attracting the right clients using a strong brand.[20:00] Hiring their first employee & the importance of finding someone with flexibility [24:00] Winning the airstream trailer design competition[29:00] Summer travel plans in the Airstream trailer[32:00] Transitions they’ve experienced as they’ve grown[36:00] Benefits of staying small and nimble.[37:30] Focusing on what is going to work, and not letting failures get you down.[39:00] Upcoming project with L.L. Bean[32:30] What’s next for We Are Brainstorm KEY TAKE-AWAYS: “We always dig deep into our own lives for inspiration” - Briana Feola   “We’re eternal students and want to keep learning no matter what the subject is” - Briana Feola   “As entrepreneurs, we tend to be more critical of ourselves than anyone else is” - Katie Hunt   “Going to Tradeshow Bootcamp was an eye opening experience that was necessary to set us in motion for the next four, five years now.” - Briana Feola   “I feel like your business should always be in some state of transition” - Jason Snyder   “One benefit of being a small business owner is that we can be nimble and make our own decisions, shift gears however we need to” - Katie Hunt   “We pride ourselves on the fact that we stay super small and adaptable” - Briana Feola   ‘I need to get out of my own way, sometimes” - Briana Feola   LINKS: Brainstorm National Park series Brainstorm’s work for Lollapalooza C3 Presents Brainstorm for Patagonia Airstream Trailer Contest Mama’s Sauce Adobe Max Renegade Craft Fair Brainstorm for L.L. Bean Paper Camp   MEET BRIANA & JASON: Brainstorm is a print shop and collaborative design studio working from a historic mill in Dover, New Hampshire. Owned and operated by Briana Feola and Jason Snyder, Brainstorm is rooted in the production of original art prints inspired by science, nature, and the outdoors. They also design for people and companies that appreciate the creative process, enjoy collaboration, and want to make something tangible in an increasingly digital world.   Website: http://www.wearebrainstorm.com Facebook: @wearebrainstorm Instagram: @wearebrainstorm Twitter: @wearebrainstorm   JOIN THE TSBC FAMILY: Interested in learning more about launching or refining a wholesale line or exhibiting at trade shows?  Join us for our next Paper Camp conference in Los Angeles. Get more details and register at www.tradeshowcamp.com/papercamp   ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode.

We're taking the next two weeks off for an end of summer break. While we’re gone, we’re bringing you four of our most popular episodes pulled from the archives.   I hand picked these episodes based on feedback in our Proof to Product Facebook group, emails I’ve received from listeners and convos I’ve had with all of you.   We hope you enjoy these episodes and learn something new!   Heather Haynie and Dani Antol are the owners of Rock Paper Scissors, a custom invitation and paper goods shop in Charlottesville, Virginia. Rock Paper Scissors is the go-to destination for locals and visitors alike looking for laugh-out-loud greeting cards, journals, dec accessories, calendars, planners and modern gifts.     On today’s episode we talk about a wide range of topics including what it takes to run a retail storefront, how they divide responsibilities as business partners and what success looks like for each of them. We also got personal. Dani shares her story of battling cancer. We also discuss how Heather & Dani were able to unify their local community after the hateful rallies in Charlottesville.   ON TODAY’S EPISODE: What prompted Heather & Dani to go into business together What their day-to-day looks like running a retail storefront The custom design side of their business The benefits of buying an existing storefront and how they made it their own The growth of Rock Paper Scissors over the years How Heather & Dani divide responsibilities and how it has changed over the years as they have grown The things people should think about before jumping into a business partnership with someone Dani’s battle with breast cancer and why she decided to share her story publicly How breast cancer changed Dani’s perspective and her motivations Heather & Dani’s involvement in the C’ville Heart Project & the purpose behind it The things they have accomplished in their business that they are very proud of What’s next for Rock Paper Scissors KEY TAKE-AWAYS: “I'm extremely thankful that we purchased the business because as Dani said, there were so many things that were already in place that were really helpful for us, from the relationships with vendors, as well as relationships with existing clients.” - Heather Haynie “We trust each other in those roles because we know that that's what we're good at.” - Dani Antol “One of the greatest benefits [of our partnership] is that we don't have the same strengths.” - Heather Haynie “I mean, she [Dani] would have chemo and then be sending me proofs. This girl's work ethic is amazing.” - Heather Haynie “Some really terrible people came to our town and invaded our town and that's something that we always want to be really clear about. They are not Charlottesville and that's not what our town is like at all.” - Heather Haynie “We've grown our business every year, some years higher percentage than others. But every year we have grown and I'm super proud of that.” - Heather Haynie “Running a small business is hard and it is time consuming. There's always a million hats that we're wearing, and so I think it's important to remind ourselves that, "No, we set the rules here and we can decide what we do and not do to some extent." We do need to carve out that time for our personal lives.” - Katie Hunt  LINKSWebsite: www.thinkrockpaperscissors.com Website: www.rpscvilleheart.com Facebook: https://www.facebook.com/thinkrockpaperscissors Instagram: https://www.instagram.com/rps_cville/   Instagram: https://www.instagram.com/rps_dani/   Instagram: https://www.instagram.com/rps_heather/   JOIN THE TSBC FAMILY:   Do you want to scale your business and add new revenue streams?  Are you ready to get a handle on your cash flow and tuck money away for retirement?     Maybe you are interested in increasing your visibility and fine-tuning your marketing outreach?  Perhaps you have a team that you want to nurture or need help building your team?   Our newest on demand program, Paper Camp+ can help you with all of these things and more.  The program includes 5 keynote presentations and 2 panels from a wide range of business experts.  You can watch what you need, when you need it most and revisit the videos as often as you’d like.   This course was built for anyone running a product based business, and extends way beyond the paper industry.  Enroll at www.tradeshowcamp.com/pcplus!   ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!

We're taking the next two weeks off for an end of summer break. While we’re gone, we’re bringing you four of our most popular episodes pulled from the archives.   I hand picked these episodes based on feedback in our Proof to Product Facebook group, emails I’ve received from listeners and convos I’ve had with all of you.   We hope you enjoy these episodes and learn something new!   Erin Ozer is the owner of Knot & Bow. Erin got her start on Etsy in 2010 and has had tremendous, but organic growth, over the last seven years. Her stationery, gift wrap and party goods can be found in more than 1500 retail shops around the world, including Paper Source, Anthropologie, Container Store, and Hallmark just to name a few. On this episode Erin talks about her humble beginnings, manufacturing challenges she experienced, and how she slowly but strategically added members to her team.   ON TODAY’S EPISODE: [01:30] Building a business while staying home with the kids and with $200. [03:30] Starting on Etsy.[05:30] Adding new products to the line.[07:30] Utilizing customer feedback in product development.[09:30] Manufacturing challenges as Knot & Bow grew.[12:00] Picking & choosing which products to move forward with.[13:00] Expanding to wholesale.[15:30] Selling to Terrain -- her first wholesale order![17:00] Selling wholesale before doing trade shows[18:00] Working with Sales Reps[22:00] Hiring her first employee & growing her team[24:00] Hiring Process & having an operations manual[28:00] Knot & Bow retail shop & selling retail vs selling wholesale[30:00] What’s next for Knot & Bow KEY TAKE-AWAYS:   ‘It is always a challenge to bring new product to the market and be innovative in some way but you also have a budget and spatial constraints to take into account’ - Erin Ozer   “Housing 1000 greeting cards is one thing. Housing 1000 plates is a totally different thing.” -Erin Ozer   “The numbers can get really, really big with custom manufacturing sometimes and it can be tough when you're really small.” - Erin Ozer   “The wholesale side of our business grew pretty dramatically when we first signed with reps.” - Erin Ozer   MEET ERIN OZER: Knot & Bow is a line of simple and stylish paper goods and party supplies. Erin Ozer started the brand as a solo venture in 2010, inspired by simple gifts wrapped with kraft paper and twine. The line has developed to include a wide variety of paper goods and colorful party supplies, and is now sold at more than 1500 stores around the globe. Products are manufactured in the United States and assembled in Knot & Bow's Brooklyn studio. Knot & Bow also launched a flagship retail location in the Gowanus neighborhood of Brooklyn in late 2015.   Website: https://www.knotandbow.com/ Facebook: @knotandbow Instagram: @knotandbow Twitter: @knotandbow   JOIN THE TSBC FAMILY: Interested in learning more about launching or refining a wholesale line or exhibiting at trade shows?  Join us for our next Paper Camp conference in Los Angeles. Get more details and register at www.tradeshowcamp.com/papercamp   ABOUT PROOF TO PRODUCT: Proof to Product is brought to you by Tradeshow Bootcamp and hosted by Katie Hunt. Since 2011, TSBC has worked with hundreds of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode.