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Racheal Cook MBA: Small Business Owner, Entrepreneur, Business Growth Strategist
If you're fed up with the non-stop solopreneur grind… I'm so glad you've found The Promote Yourself to CEO Show! Each week, join host Racheal Cook MBA for candid conversations about stepping into your role as CEO of your business, the hard lessons learned along the way, and practical, profitable strategies to grow a sustainable business without the hustle and burnout. Listen in to the latest show and connect with Racheal at http://www.theceocollective.com or on Instagram @racheal.cook to continue the conversation!
Time for a Mid-Year Review to Hit Those 2018 Goals!
Send us a textDo you feel like you're on track for your 2018 goals? This is such a challenging time of year. Especially if you are like me, summer is upon us. If you have children and schools are being let out. Our schedules are being shaken up. Things start to slow down and as an entrepreneur it can be one of those times where if you're not paying attention, then you might find yourself in that summer slow down where suddenly your business takes a back seat for the next two or three months. By the time fall rolls around and you're ready to really go after those goals you've lost out on this amazing opportunity in front of you to just make it happen. I know that for myself, sometimes those goals that you set at the beginning of the year shift. Sometimes you write down something at the beginning of the year and it changes as you go through the next few months. I've already experienced this in my own business. So every time I get to June I go through this process that I call a mid year review. I think it's so important every once in awhile to just press pause, take a little time off. Take a little CEO date for yourself and check in with your business to see if you are on track to achieve your big goals. This is a process I take myself through and I take my clients through because it is so important to just press pause and actually reflect on your progress so far. If you don't take time to get strategic then you can lose several months of momentum. http://www.rachealcook.com/mid-year-review-2018/
30:2514/06/2018
Start Before You're Ready
Send us a text Let me know if this sounds familiar to you. Have you ever said: I'm not ready to take that step. I'm not ready to sign up to work with a coach. I'm not ready to put my website out there. I'm not ready to do a Facebook Live. I'm not ready to charge that much. I'm not ready to attract that type of client. I know I've had every single one of those thoughts. Here's what I just want to share with you if you have been letting the "I'm not ready" run the show. "I'm not ready" is just your brain trying to keep you playing small and safe. Saying "I'm not ready, I'm not ready to charge. I'm not ready to do a huge rebrand of my website. I'm not ready to work with a business coach. I'm not ready to hire a virtual assistant". If that is the default that you're going to is "I'm not ready yet", that is a fear-based response. http://www.rachealcook.com/im-not-ready/
13:3707/06/2018
Uncomplicate Your Business: May Q&A with Racheal
Send us a textOver the last few weeks I have been sharing the Path to Predictable Profits, it has been an epic seven part Facebook Live series. It's been so much fun to share these lessons with you, things that will help you to grow your business to getting that consistent $5,000 a month or that consistent $10,000 a month. After we covered all of that, now it's time for an Ask Me Anything! Listen in as we cover: "I'm interested to know more about how you mesh in-person trainings with online business. We do both and it's not always easy!" Answer at 4:30 "I would love tips to fill retreats and in-person events." Answer at 10:30 "As a locally based business with a 1x1 offering, I'm still struggling to figure out where to put more energy to build my practice. Where should I put my focus to get more peeps in the door?" Answer at 15:27 "Do you constantly monitor your analytics to see where you can make improvements? What processes do you have in place to make sure your ideal clients have a smooth process from prospect to buyer?" Answer at 20:08 "I'm very new to starting my own business. My biggest hurdle is knowing how to best seek out quality clients. I'm still employed in my 8-5 job and many of those clients would be great clients for my business. However, I feel that would be a conflict of interest. I need income until my business is stable, where else should I look for quality clients?" Answer at 27:33 "Do you have a resource to help me create my signature offering?" Answer at 33:37 "How did you know it was the right time to switch from The Yogipreneur to Racheal Cook MBA and how did you navigate that?" Answer at 40:11 http://www.rachealcook.com/uyb-may-qa/
46:3431/05/2018
Uncomplicate Your Business: April Q&A with Racheal
Send us a textListen in as we cover: How do you create a model calendar or a 90 day plan when time can be so unpredictable? (answer at 1:10) What is your process of creating content upgrades as DIYer? (answer at 8:27) How do you deliver your content once you've created it? (answer at 11:20) What are some strategies when you're tired, feeling distant with your business and just don't feel like selling or promoting anything? (answer at 15:33) What are your tips for writing a great sales page for an online course? (answer at 26:16) What are your tips for growing your tribe or warming up a new audience? (answer at 29:25) Is the CEO retreat only for coaches? (answer at 32:25) What are your tips for time management? Where do I even begin with prioritizing tasks? (answer at 35:02) I started a blog a few years ago and I have neglected it a bit since. Do you recommend picking up where I left off or scrapping it and starting fresh? (answer at 38:26)
42:3826/04/2018
How to Avoid Shiny Object Syndrome & Stick To Your Plan
Send us a textUs entrepreneurs - we are idea generating machines. We see opportunities everywhere. We discover new solutions to old problems. On a daily basis we're inspired to create something new that could change the world. Our biggest strength is can also be our biggest weakness. Those new ideas all too easily become shiny objects that hold us back from gaining the momentum we need to build a profitable, sustainable business. http://www.rachealcook.com/shiny-object-syndrome/
21:1312/04/2018
Birthday Lessons from Rach
Send us a textI'm so excited for today's show because the last few weeks for Uncomplicate Your Business, I have been sharing a lot about how you can design the life you love while you grow your dream business. This is something that I feel like we leave out of the whole business building equation. We end up finding ourselves completely burned out, realizing that we haven't been taking care of our health, we haven't been spending quality time with our families, we haven't been having a life as we grow our business because we feel like we just have to hustle, hustle, hustle nonstop instead of finding that balance. The last few weeks, we've been talking about how you can design your dream life while you grow your business. Today is an ask me anything, an ask me anything about how I manage to find that balance. http://www.rachealcook.com/birthday-lessons-rach/
42:1401/03/2018
The surprising connection between living a life you LOVE and designing a profitable, sustainable BUSINESS.
Send us a textAfter working with hundreds of heart-centered entrepreneurs… I’ve seen a pattern that many of us buy into {that’s actually setting us up for insane amounts of stress and anxiety in our businesses}. While we all want to create a business and life we love, I see many of us DELAYING the life we love because we believe that FIRST we’ve gotta work our fingers to the bone to create a successful business. The result? Burnout. Resentment. And a nagging feeling that we aren’t ENOUGH. Even if you absolutely love the work that you’re doing and adore your clients… if you’re life is all work and no play, it’s only a matter of time before you hit a limit to how much success, happiness, and freedom you’ll really be able to experience in your biz. As a recovering workaholic, this is a pattern I know all too well. http://www.rachealcook.com/why-lifestyle-design-matters/
24:5922/02/2018
Why More Hustle Isn't the Answer
Send us a textToday, I’m getting a little controversial by saying MORE HUSTLE isn’t the answer to sustainable business growth. Here’s the challenge and the issue that I really have with this hustle mentality. First of all, we don’t all have 12-18 hours a day to work. We just don’t. For so many of us, there are other things that require our time and our attention. The idea that you could work 12-18 hours a day, like some sort of machine, is just not realistic. http://www.rachealcook.com/why-more-hustle-isnt-the-answer/
30:1518/01/2018
Is Your Business Ready for Growth?
Send us a textHave you ever had that moment where you think you’re doing the right things to grow your business...but you feel like a kid wearing your mom’s high heels, pretending to be a grown-up? This is a pretty prevalent way to feel for most business owners especially in your first few years in business. We're surrounded by all the incredible success stories of $10,000 months and 6-figure launches... but when we don't see the same results using the same strategies, we wonder what we're doing wrong. It comes down to this one simple question:: Is your business ready for growth? http://www.rachealcook.com/stages-of-business/
24:4311/01/2018
How to Plan Your Best Week Ever
Send us a textI have been working on today's podcast episode for so many months now. I've been thinking about it and planning it and now I'm just so excited to share this new strategy that I've been developing to help you plan your best week ever. But before I dive into it, this week's content is based on something I have been using in my business and it's actually something I started developing because I realized a lot of my private clients were struggling with very specific things in their business. What I started to see over and over again as I had conversations with them and sessions with them was the biggest reason they were struggling in these areas of business was because talking with me was the only time during their week that they had those things front and center in their mind. The rest of the week it was really easy to forget about their big priorities. About what they needed to be focused on in their business. This is something that I understand. I get it. If you don't have a strategy, a system, a tool to help you keep your biggest priorities in front of you all the time, it's really easy to forget them. It's really easy to push them to the side. Ready? Let's dive in.
26:2628/12/2017
Best Year Ever Challenge Day 5
Send us a textNew Year is when we all dream big dreams and make big plans for our lives and business… but then LIFE gets in the way and that little list of dreams and goals is covered by all the other to-dos clamoring for your attention. You need more than a post it of goals… you need a real plan to say NO to shiny objects and YES to strategic action steps that move you closer to your dream business and life each and every day. Get Fired Up & Focused When You Plan Your Best Year Ever! In just 5 days… I’ll walk you through a strategic planning process to help you design your year ahead. You’ll walk away with real clarity and an action plan you can start implementing immediately! http://www.rachealcook.com/best-year-ever/
11:2510/11/2017
Best Year Ever Challenge Day 4
Send us a textNew Year is when we all dream big dreams and make big plans for our lives and business… but then LIFE gets in the way and that little list of dreams and goals is covered by all the other to-dos clamoring for your attention. You need more than a post it of goals… you need a real plan to say NO to shiny objects and YES to strategic action steps that move you closer to your dream business and life each and every day. Get Fired Up & Focused When You Plan Your Best Year Ever! In just 5 days… I’ll walk you through a strategic planning process to help you design your year ahead. You’ll walk away with real clarity and an action plan you can start implementing immediately! http://www.rachealcook.com/best-year-ever/
07:0209/11/2017
Best Year Ever Challenge Day 3
Send us a textNew Year is when we all dream big dreams and make big plans for our lives and business… but then LIFE gets in the way and that little list of dreams and goals is covered by all the other to-dos clamoring for your attention. You need more than a post it of goals… you need a real plan to say NO to shiny objects and YES to strategic action steps that move you closer to your dream business and life each and every day. Get Fired Up & Focused When You Plan Your Best Year Ever! In just 5 days… I’ll walk you through a strategic planning process to help you design your year ahead. You’ll walk away with real clarity and an action plan you can start implementing immediately! http://www.rachealcook.com/best-year-ever/
06:1708/11/2017
Why You Can't WAIT For Success to Be Successful
Send us a textToday, we're talking about why this mindset of waiting until you're successful, might be holding you back from creating that success in your business. "When I'm successful, then I'll ... " This is a question that really shook things up for me, because it showed me where I was holding myself back in my business and in my life. And it can be one of those chicken, egg situations, right? You know you want up level your habits, and your team, and you technology, and your brand, but you need the clients and the cashflow, right? It can feel very tricky. But it can also feel tricky when there's areas of your life you want to upgrade. Maybe you want to upgrade your home, or your car, or your office space, or go on vacation. But you feel like "I have to wait until I'm successful to do that. First I've got to put in all the long hours and all the hard work, right?" Well, maybe not. http://www.rachealcook.com/cant-wait-for-success/
26:4308/11/2017
Best Year Ever Challenge Day 2
Send us a textNew Year is when we all dream big dreams and make big plans for our lives and business… but then LIFE gets in the way and that little list of dreams and goals is covered by all the other to-dos clamoring for your attention. You need more than a post it of goals… you need a real plan to say NO to shiny objects and YES to strategic action steps that move you closer to your dream business and life each and every day. Get Fired Up & Focused When You Plan Your Best Year Ever! In just 5 days… I’ll walk you through a strategic planning process to help you design your year ahead. You’ll walk away with real clarity and an action plan you can start implementing immediately! http://www.rachealcook.com/best-year-ever/
08:1507/11/2017
Best Year Ever Challenge Day 1
Send us a textNew Year is when we all dream big dreams and make big plans for our lives and business… but then LIFE gets in the way and that little list of dreams and goals is covered by all the other to-dos clamoring for your attention. You need more than a post it of goals… you need a real plan to say NO to shiny objects and YES to strategic action steps that move you closer to your dream business and life each and every day. Get Fired Up & Focused When You Plan Your Best Year Ever! In just 5 days… I’ll walk you through a strategic planning process to help you design your year ahead. You’ll walk away with real clarity and an action plan you can start implementing immediately! http://www.rachealcook.com/best-year-ever/
07:5806/11/2017
Do You Have a Blind Spot In Your Business?
Send us a textThere’s something funny that happens when you’re on the path of self-realization + personal development. It doesn’t matter how many personality tests + assessments you take; How many personal development, spirituality, and self-help books you read; Or even which Abraham Hicks Law of Attraction CD you have playing in your car; There’s still a blind spot that prevents us from fully seeing ourselves and recognizing the special something that we alone have to offer the world. And that special something – it’s essential for smart savvy solopreneurs to stand out from the crowd! Sadly, what makes us the most unique is usually something that we can’t easily recognize in ourselves. It comes so effortlessly that we brush it off. Surely if it was this easy, everyone can do this, right? So because we can’t see this secret sauce, we look outside ourselves to experts and gurus to give us all the answers… only to realize that their cookie-cutter plans just don’t align with how we really want to do business. http://www.rachealcook.com/business-blind-spot/
33:4526/10/2017
Why ‘Be Everywhere’ Is Bad Marketing Advice
Send us a textWe hear that we should be everywhere. We should be on Facebook, Twitter, Instagram, and Pinterest. Last year it was Periscoping and Blabbing… and now we should be on Facebook Live! We stress over blogging every week… no let’s make that a vlog… what if we make it a podcast! And we also need to write a book. And we need to be speaking and attending all these conferences and events all around the world because networking is essential. Then we need to be hosting webinars… having free clarity sessions… asking for referrals… doing all the things to build our business. It’s overwhelming isn’t it? One of the biggest challenges we face as entrepreneurs is simply understanding what strategies are the right ones to grow our unique businesses. Without this clarity and focus in your marketing, it’s nearly impossible to gain real momentum in your business — adding more tips and tricks and tactics simply dilutes all the effort you put into a marketing strategy. That’s right - adding MORE will often cannibalize the results of everything else you are working on. http://www.rachealcook.com/be-everywhere-is-bad-advice/
32:1219/10/2017
The Last 90 Days of 2017… are you winding down or ramping up?
Send us a textIt’s official ya’ll… we’re down to the last 90 Days of 2017! Are you winding down or ramping up? For some of us, we’ve already decided that 2017 is pretty much over. The holidays are just around the corner, we’re taking the kids to all their activities… it’s just easier to go with the flow than to focus on your big goals. But in today’s episode of Uncomplicate Your Business, I wanna talk about why NOW is the perfect time to start ramping up and laying the foundation for 2018 in these last 90 Days. Today I’m sharing how you can use the last 90 Days of 2017 to really set yourself up for success in 2018. http://www.rachealcook.com/winding-down-or-ramping-up/
27:1713/10/2017
What a Capsule Wardrobe can Teach You About More Ease and Less Stress in Your Business
Send us a textOur topic today is all about what a capsule wardrobe can teach you about creating more ease and less stress in your business. If you have been following me for a while, you might know that I am really, really passionate about simplifying my life, around keeping things simple; everything to how I prep our food to how we run our routines as a family to how we live a very minimalist lifestyle and that has also included a capsule wardrobe. I want to share with you guys some lessons that I have learned in having a capsule wardrobe and how it really, really translates to your business. If you guys are similar to me, I know for many, many years I would open the door to my closet, look at hangars and shelves full of clothes and still say to myself, “Oh, my gosh. I’m so overwhelmed. I have nothing to wear.” I would want to get ready to go out for a date night or simply just wanting something that wasn’t yoga pants to put on and go out into the world and I would find myself getting upset, getting frustrated, feeling overwhelmed. Then starts the negative self-talk spiral. “I’m too fat. Nothing fits me. Everything looks terrible.” You start to feel like you have no control and it starts with something as simple as your closet. Over the past few years, one of the things that I’ve been doing in my own life has been embracing the concept of a capsule wardrobe. http://www.rachealcook.com/capsule-wardrobe/
25:0105/10/2017
Are You Running Your Business or Is Your Business Running You?
Send us a textAre you running your business or is your business running you? This is all about do you feel like you’re flying by the seat of your pants just to keep up with this crazy monster you’ve created called Your Business. If the answer is, “Yeah, I’m feeling like I’m flying by the seat of my pants. I’m just trying to play catch up on everything from my inbox to my marketing to all the things that I’m trying to do in my business.” Then you’re going to love what I have to talk about for today’s episode of the Uncomplicate Your Business Show. Click here to read more
24:0128/09/2017
The Numbers of a 6-Figure Business
Send us a textToday we're breaking it all down and talking about the numbers. We're going to talk about exactly what it means to have a six figure business. If you happen to catch last week's episode on a big enough business then maybe you went through the process I shared with you to figure out what size your big enough business is and there were really two parts to determining the size of your big enough business. This is the business. It is a perfect size for you so that you can enjoy your life right now. This is a jumping off point. It doesn't mean your big business can't grow. And in last week's episode, I talked a lot about the growth trajectory my big business has gone as I've grown as an entrepreneur as I've transitioned different life stages and things have kind of shifted and evolved for me personally. Click here.
30:1021/09/2017
How to Reduce Your Stress to Dollar Ratio
Send us a textLet's dive into how to reduce your stress to dollar ratio in your business. This is a concept that has completely transformed the way I approach my business everything from how I market my business how I run my business behind the scenes. For every single offering that you have you have to be aware of the fact that there is a level of stress associated with it. Read more here.
38:0314/09/2017
Why a Big Enough Business is the Key to Designing a Business and Life You Love
Send us a textToday, we’re talking about why a big enough business is the key to designing a life and business you love. As an entrepreneur who teaches other entrepreneurs how to design a lifestyle business, I have to say that I see a lot of hype. Not a day goes by when my Facebook newsfeed doesn’t include some variation of: “Reach and make millions,” “Don’t let your small business make you small minded,” “How I made seven figures in 10 months and you can to.” As someone behind the scenes, with my own clients and my business BFFs, my colleagues and peers; I know that what we see on social media and on people’s fancy websites, it is just part of the picture. We talk all about the end results. You know, those dollar dollar bills. We might get a glimpse into their real lifestyle, which of course, is complete with fancy, lavish vacations and expensive cars. It’s so easy to believe that bigger is better, that a six, seven or eight figure business equals finally having that freedom that we’re all seeking. But here’s the problem... http://www.rachealcook.com/episode64
45:0407/09/2017
Episode 63: TMI - Why You're Stuck and Overwhelmed
Send us a textToday, we’re talking about how to much information can be keeping you stuck and overwhelmed. Let’s dive in. It’s no secret that I am a complete lifelong student. Nothing makes me happier than learning something new. Learning just excites me. My favorite time of year is back to school. A bouquet of fresh pencils and a brand new clean notebook is my love language. You will find my nose in a book any day of the week. But, too much information could actually be one of the biggest reasons why so many entrepreneurs are kind of stuck in this entrepreneurial purgatory where they’re not making any progress in their business. This really hit home for me not too long ago. I was having a conversation with an incredibly smart woman who had a brilliant idea for her business. This is somebody who is highly educated. She has all the advanced degrees, she has all the certifications and that desire to learn. That predisposition to educating herself first had followed her into her business. But it was actually at her detriment. Click here to read more.
16:3531/08/2017
Episode 62: Why More Hustle Isn't the Answer
Send us a textThere’s a strong entrepreneurial culture of hustling 24/7. As if we can just work ourselves nonstop. The truth is, I really think this is setting up so many entrepreneurs on the fast track to burnout. When I look at the statistics that 80% of new businesses shut down within the first few years, I really feel like I have some strong support on this one. Here’s the challenge and the issue that I really have with this hustle mentality. First of all, we don’t all have 12-18 hours a day to work. We just don’t. For so many of us, there are other things that require our time and our attention. The idea that you could work 12-18 hours a day, like some sort of machine, is just not realistic. http://www.rachealcook.com/episode62
24:5824/08/2017
Episode 61:: How to Work with The Dream Team
Send us a textWhen it comes to working with new team members, I tend to hear from people is they feel like they hired a great person, but then a month or two into that working relationship, they just tell me, "It is not working. I don't know what's going on". And on the other end of that relationship, chances are the person they just hired is sitting there going, "This person doesn't communicate very well. I don't know what they really actually want from me." So today's conversation is so incredibly important. It's all about setting expectations and having clear communication. www.rachealcook.com/episode61
33:1016/08/2017
Episode 60: How to Build The Dream Team
Send us a textToday, we are continuing The Dream Team series and we're talking with my team about what you need to know when you're getting ready to hire your dream team. You've already determined from the last episode, that it's time to bring some support into your business. Now, you have to figure out, where do you find the right fit, so that you don't waste a ton of time, energy, and money trying to figure out the right person to be helping you behind the scenes. I have to say, this is one area that we do pretty darn well. Most of my team has been with me for years. Amber has been working behind the scenes with me for five or six years now and Katie and Lane for a little over three almost four years. That's pretty unusual, especially in this online business space. www.rachealcook.com/episode60
31:2510/08/2017
Episode 59:: Are You Ready for the Dream Team?
Send us a textDo you need real support behind the scenes in your business? Maybe the idea of hiring a team has been a little overwhelming or you're just not sure if you're ready to bring some people in behind the scenes. Having a team in place really makes my life as an entrepreneur much, much easier. It allows me to focus on the high-impact activities that are both going to reach more people, serve more people, and help me to continue grow the business. Today my team is joining me to help share some insight into what they see behind the scenes in my own business and many other businesses to answer the question, are you ready for the dream team? www.rachealcook.com/episode59
20:3603/08/2017
Episode 58: Keeping it Simple as You Scale Your Business with Denise Duffield-Thomas
Send us a textI have some important questions to ask you today. Do you ever wish that you didn't have to deal with money? Have you ever had a hard time quoting a price to a potential client? Or, have you ever struggled to say, "hey, I need you to pay me" now? These are common challenges that a lot of entrepreneurs face, but we don't seem to talk about it a whole lot. That's why I wanted to introduce you to my dear friend and Money Mindset Mentor, Denise Duffield-Thomas. Denise is somebody who just inspires me, I've absolutely loved watching her business over the last five or so years, because not only has she really started an important conversation around Money Mindset for women entrepreneurs. I hope you enjoy this incredibly insightful conversation with Denise about making your money work for you, around money mindset, and around how less really can help you earn more. Let's dive in.
55:4020/07/2017
57: Evolution of the Entrepreneur Catherine Middlebrooks
Send us a textIf this is the first episode you've ever listened to of the Uncomplicate Your Business Podcast, one, I hope you absolutely love it, and two, I hope you listen in to the previous three episodes because I have been talking with some incredible women entrepreneurs about their entrepreneurial journey. What makes this summer series different is we are not talking about the highlight reel. We're not talking about how they went from being bankrupt to being a millionaire seemingly overnight. We are talking the real journey, the hard decisions, the sleepless nights, the frustrations when you want to just throw your laptop out the window, because this is the reality of being an entrepreneur. I feel like so many entrepreneurs in those first few years would just hang in there and really figure it out for themselves if they knew that the hype that you hear, the highlight reel stories that are out there, those are the exception, not the rule. For every 100 entrepreneurs, there might be one you have that zero to six figures overnight or zero to seven figures in a year story. For the vast majority of entrepreneurs, that's just not the case. That doesn't mean you did anything wrong. It means there is a lot that goes into being an entrepreneur. It's going to take some work. It's going to take some clarity. It's going to take being willing to show up even when it gets hard. Today, we are wrapping up this entire interview series talking to Catherine Middlebrooks of brb yoga. There are so many nuggets that she is about to share that I really hope you catch as we go through this conversation. I'll share with you this, Catherine has absolutely blown me away. Let's dive in!
48:1213/07/2017
56: Evolution of the Entrepreneur :: Hannah Branigan
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43:0811/07/2017
55: Evolution of the Entrepreneur with Veronica Grant
Send us a textIn the last episode of this series, episode 54, with Worthy and Well founder Casey Berglund, we walked through her journey of fusing all of these interests, yoga, mindfulness, nutrition, health coaching, into one brand Worthy and Well and where that has led her today on a cross-country trip across Canada. Now, we're going to have a conversation with Casey's business BFF, Veronica Grant. This is one of my favorite things, seeing my students find each other and really cheer each other on. What I love about Veronica, without giving it away, is how she really learned to listen to the people that she's serving, to figure out the right next step for her and her business. You ready? Let's dive in.
32:5705/07/2017
EP: 54 Evolution of the Entrepreneur:: Casey Berglund
Send us a textToday, I am so excited to kick off this very special summer series of interviews to inspire you as you go through the entrepreneurial journey. Especially if you're maybe still in those early stages you're still in year one or two or three. Not too long ago, I was having a little Skype date with my dear friend and client Casey Berglund who is just incredible as you're going to hear in our conversation. We were catching up and we were saying, "I can't believe it's been a couple of years now that we've known each other," and that I've seen these incredible changes in her business and these tweaks and pivots she's taken along the way that now she is so incredibly happy and fulfilled and excited about her business. But it didn't happen overnight, it took some work. It took really rolling up her sleeves, and it took making some hard decisions doing hard things is a big part of this journey. What she said to me after we had this little catch up date, I was so excited about what she's been up to in her big cross-country road trip. She's going to tell you all about in our conversation, but what really came to mind and what she said was, "I wish I would have heard more stories about this journey and not the highlights but really the hard moments, the hard decisions the times where you really have to lean into the challenge and you lean in with so much faith that you can make it happen. That would have helped me so much more. More people need to hear about what we just talked about this journey over the first few years." That's what this series is. Casey is of course the person who came up with this great idea as we were checking in with each other a few months ago, so I'm so excited to kick off with Casey Berglund. I hope you enjoy this conversation. Let's dive in.
41:1303/07/2017
52: Make the Most of the Summer Slowdown
Send us a textUnderstanding these natural seasons of your business can really set you up for success and help you to take off running in the fall. For many entrepreneurs, especially us mamapreneurs, us working moms who are juggling kids who are off on their spring break or summer break, summer can bring a dip in new clients and revenue. Whether we're just juggling our own family during that time, or it's a time of year where our own students and clients are off on vacation and they're not thinking about coming in to see us or to work with us, it can feel really easy to slip into those lazy days of summer. I want you to know that the summer slowdown is a perfect time to build your business.
25:5121/06/2017
51: Stay on Track with a Mid-Year Review
Send us a textAbout six months ago, in December of 2016, I had an episode that was all about how to do a year in review and set yourself up for success in the new year. The truth is, it feels like New Year’s gets all the glory, that’s when everybody is dreaming big and they’re setting smart goals, but by June chances are your goals, your priorities, things going on in your business, might have changed. I want you to know that this is totally normal. When you are a solopreneur or you’re running a small business where you are the one in charge of pretty much everything going on, things can shift pretty quickly. A goal that you might have set in January might not be a priority anymore. There might be a new opportunity you decided to go for, there might be a new product or program or service you decided to create. Things can change very quickly when we’re running these small businesses. Today I wanted to take time today to walk you through a process that I do around this time of year - a mid-year review.
29:0515/06/2017
50: Why You Need to Measure What Matters to Achieve Your Business Goals
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23:3907/06/2017
49: What a Fixer Upper Can Teach Us About Building Sustainable Businesses
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24:0202/06/2017
48: Is Your Business Sustainable?
Send us a textIs your business sustainable? This is such an important piece of the entrepreneurship puzzle and I don’t think it’s talked about enough. We are in a current entrepreneurial culture right now that seems to worship the hustle, the badge of honor that comes with saying, “I work 12 hours a day,” or 16 hours a day. “I’m putting in 80-100 hour weeks.” But, I shared some statistics recently in a new master class called Break Free from the Feast or Famine Cycle. One of the things that really shakes me is that despite the rate of people starting new small businesses, 80% of those small businesses will close their doors within the first 18 months. The survival rate beyond that is abysmal. It’s terrible. Most people simply are not making sustainability a part of the conversation when they are starting their business and running their business. After being at this for nearly a decade on my own, I’m here to tell you that if you’re in your business for the long haul: Sustainability is just as important as profitability.
29:2524/05/2017
47: Break Free From The Feast or Famine Cycle
Send us a textAre you still struggling with a dramatic ebb and flow of clients and cashflow? A business trapped in the feast or famine zone is not designed for growth!
24:4717/05/2017
46: How I Plan My Business Around My Family Life
Send us a textI wanted to share with you today a little bit about how we manage to plan the business around our family, because this is our focus. It hasn’t been an accident. But I have to say that looking back over it, I could give you a lot more perspective now on what worked, what didn’t work, and how I continue to move forward as the mom of three little people. My little people now, the twins, Julie and Alex, are seven. They’re going into second grade this year. It’s really exciting. My littlest guy, Mitchell, is four. He’ll be going into preschool next year. It’s been quite an adventure having these little people. I hope this will help anybody, not just mom entrepreneurs, but dad entrepreneurs, too.
34:0811/05/2017
45: Top 5 Lessons on Achieving More Balance in Your Life & Biz
Send us a textWant more balance in your life & biz? Make space for what matters! Thankfully, you don’t have to sacrifice your health, family, happiness, or spirit to have a successful thriving business and happy family. And it all starts by understanding the true meaning of BALANCE. Too often, we find ourselves scrolling through the insta-perfect photos of other mamapreneurs who seem to have it all together. Their homes are Pinterest perfect. Surely their gluten-free vegan dinners are delish. And their fitspo photos? Really – who looks that perfect when you’re supposed to be sweaty? It’s so easy to forget these photos are just a snapshot, a one-second peek into their lives. And that one-second peek? It’s an illusion of balance. Balance is a VERB. Too often we believe that if we just find that one time management trick, we’ll finally break the code to achieving balance. We’ll have the right ratio of work to family to health. And life will magically be happily ever after. Balance is challenging! Just the physical act of balancing tells you everything you need to know. Try something as simple as standing on one foot. Many people can’t balance on one foot for long without starting to wobble and reaching for some support!
21:5603/05/2017
44: Living a Life You LOVE and Designing a Profitable, Sustainable BUSINESS
Send us a textAfter working with hundreds of heart-centered entrepreneurs… I’ve seen a pattern that many of us buy into {that’s actually setting us up for insane amounts of stress and anxiety in our businesses}. While we all want to create a business and life we love, I see many of us DELAYING the life we love because we believe that FIRST we’ve gotta work our fingers to the bone to create a successful business. Turns out – you can live a life you love. RIGHT NOW. And the best part? When you start living a life that you LOVE – your business will instantly up-level to support it!
30:2726/04/2017
43: Are Your Free Consult Calls Converting Into Clients?
Send us a textToday I’m walking you through the essentials of a free coaching call that converts into paying clients. So many people hesitate to get on the phone with potential clients because they are afraid of being seen as ‘pushy’ or ‘salesy’ when in reality for anyone offering higher-end services, a real conversation is essential to booking new clients. Ready? Let's get started!
25:2519/04/2017
42: How to Get Private Clients & Fill Your Calendar, STAT!
Send us a textNow onto the third installment of the Get More Clients series! In this post, I’m getting into the simplest, easiest way you can start filling your client docket. In fact – this is EXACTLY the process I used to book $10K within my first 2 weeks back after a year long maternity leave.
29:2605/04/2017
41: 3 Reasons You're Not Getting Clients In Your Business
Send us a textSolopreneurs often themselves in this position where we’re doing everything we can think of to grow our business - we’re checking all of the marketing items off the list - but it’s just not delivering enough paying clients. I know that 99% of the time, there is likely a missing piece of the profit-generating puzzle. There’s a disconnect between you and your potential clients that’s preventing them from taking that next step towards working with you. Listen in today and we'll cover the top three reasons you're not getting clients in your business.
28:3230/03/2017
40: Why Working 1x1 Is The Fastest Path To Cash
Send us a textI hear from people every week who are dreaming about their dream business but struggling with the reality of starting from scratch, with no website, no email list, and nothing to offer but their time. What do you do when you're building your dream business but need revenue, stat? And while I’m uber-committed to sharing a more organic, mindful, and sustainable approach to business – one that steers clear from the sleazy Build a Six-Figure Biz in 30 Days noise – sometimes you need cash flow. NOW. The fastest path to cash is working 1×1 with clients.
19:3423/03/2017
39: How to Get Publicity Even If You're Just Getting Started with Selena Soo
Send us a textSelena Soo discusses using publicity principles to land your next podcast so you can reach bigger audiences {and the steps to get you there!} Get the transcript and show notes at: rachealcook.com/episode39
51:3407/03/2017
38: The Secret Ingredient for a Successful Online Business
Send us a textWe often think that online businesses are all about high tech... but for those who are the most successful, high touch is their secret to success.
16:3802/03/2017
37: How to Be a BossLady... Even If You Don't Think You're Ready
Send us a textIf you're the CEO of your business... it's time to step into your role as the Boss Lady. Unapologetically. Cause Boss Ladies get it done.
18:0123/02/2017