In this episode of The Private Practice Elevation Podcast, you’re going to learn 5 simple things you can do to optimize your Google Business Profile and maximize your local SEO potential.   Local SEO involves the steps you can take to make sure that when potential clients are searching for therapy services in your area your website and practice come up in the search engines.   For example, if you offer couples therapy and are located in Atlanta, you want your website to come up when clients type “Couples therapy” in a search engine, while they are located in Atlanta.   Google looks for local signals, such as business directories to get a better understanding of where your private practice is located.   At the heart of this local SEO ecosystem is your Google Business Profile.   While setting up a Google Business Profile is often the first thing therapists do when opening their private practice, these profiles are often not optimized.   So we’re going to go over 5 simple things you can do to optimize your profile.   Whether you don’t have a Google Business Profile already, or have one set up that you need to revisit to improve your local SEO, this episode will give you some simple steps to help.   Download the Free Google Business Listing Optimization Checklist   Get on the Waiting List for the Next Class of Our SEO Training Group! On January 30, 2023, I’m opening the doors to our SEO Basecamp Live Training Group. This will be an online course and small group live training over the course of 9 weeks to help you create and implement and simple SEO strategy for your private practice.    To be the first to get access (and at a discount!), join our waiting list here. Links mentioned in this episode: Google Business Profile SEO Basecamp Live Training Group Episode 18. What is Local SEO and how Can You Use it in Your Private Practice? Episode 78. Google My Business For Therapists: 7 Tips To Optimize Your Listing with Craig Alsup Blog Post: A Guide to Optimizing a Google Business Profile for Private Practice

This week on The Private Practice Elevation Podcast, we’re talking all about how to use podcast appearances to market your private practice.   If you’ve been listening to the podcast for some time, you’ve likely heard that I’m a big fan of being featured on other podcasts as a way to market your business.   And for many reasons.   The first is that it is a way to reach your ideal audience in a way that you couldn’t on your own.   It’s also a way to get high-quality links from other websites that link back to yours, which has a HUGE impact on your SEO (search engine optimization).   Not to mention, it makes you look like an expert in your potential client's eyes.   But it can be pretty daunting to put yourself out there and try to book an interview on a podcast you’d like to be a guest on.   And so many private practice owners don’t do it and miss out on the marketing opportunities that go along with podcasting.   To help you overcome these hurdles and get started using podcast appearances in your marketing, we’re talking to Lisa Mustard.   Lisa Mustard is an LMFT and Coach in South Carolina and the host of a podcast called The Therapy Show with Lisa Mustard - a convenient and fun way for Talk Therapists to earn Continuing Education contact hours.  In This Episode, You’ll Learn: The most important thing to do before you reach out to a podcast host about being featured on their podcast How to find the right podcasts to be featured on that will help you reach more of your ideal audience Tips for reaching out to podcast hosts so that you can be interviewed on their podcast How to get the most out of your podcast features and use them in your marketing to drive traffic, improve SEO, and increase your authority How being featured on podcasts can improve your conversion rates by increasing your like, know, and trust factor Tips for when you feel like interviews maybe didn’t go as great as you had hoped and how to keep working at it   Check out my interview on Lisa’s podcast, The Therapy Show about “The Four Mountains of SEO”   Create Your SEO Strategy With Me In Our SEO Basecamp Live Training Group SEO Basecamp Live is a 9-week, small group training, consisting of video training and live implementation classes.   Over the course of 9 weeks, I’ll give you access to the exact SEO process that we use at Private Practice Elevation to help our clients set up the foundational SEO elements that will get them more organic traffic and clients. Here’s What’s Included:   7 modules with video training 9 live weekly “Implementation Calls” A private community group An SEO Workbook SEO Copy templates If you want a roadmap that shows you where your SEO stands right NOW and how to get to where you want it to be, this is it.   Learn more about SEO Basecamp Live About Lisa Mustard   Lisa Mustard is an LMFT and Coach in South Carolina. Wife to Billy and mom to 2 girls, she has been practicing since 2006 and has worked with a military branch for the past 10 years. 3 years ago, she decided to start a podcast after sitting in a conference for 2 days straight. (I'll share more of that story in the episode if that's ok.) She creates continuing education for therapists via podcasting...aka podcourses. She also works with women experiencing midlife struggles. When not seeing clients or working on her podcast, she chauffeurs her daughters to volleyball practice and games, hits up the gym, or explores the gorgeous South Carolina hiking trails with her husband.    Links mentioned in this episode: The Therapy Show with Lisa Mustard http://lisamustard.com Lisa on Instagram Get a FREE NBCC Approved Continuing Education Contact Hour The PsychCraft Podcast Network    Subscribe & Review in Apple Podcasts If you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click here to subscribe on iTunes.   And if you’re feeling extra generous, I’d love to hear what you think about the podcast. Reviews help others find the podcast plus I’d really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!   This Episode Is Brought to You By Managed WordPress Hosting by Flywheel   If you’re looking for a hosting company that will not only host your website but also supports you with some of the best customer support I’ve ever received, then Flywheel is for you. We’ve partnered with Flywheel to host all of our clients’ WordPress websites because their speed, security, and extremely responsive customer service is the best in the business.   Learn more about hosting with Flywheel (affiliate link)

In this bonus episode of The Private Practice Elevation Podcast, we discuss some exciting news - we’ve got a new website design package specifically designed for therapists just starting out in their online marketing journey.   The goal of Private Practice Elevation is to help you elevate your online presence, no matter what level your private practice is currently in.   But what if you find yourself at those lower elevations, where you’re looking to establish your business online and create some momentum?   You need a foundation - a place where potential clients can find you and where you can send your referral sources as you build those relationships.   In an attempt to save some money, most people turn to DIY platforms like Wix and Squarespace to get their business online. While that can be a great starting place to generate some clients, it often comes with a cost…   Those DIY websites look, well, DIY.   This could mean missed opportunities plus time and money wasted as you try and learn website design yourself.   You need a great website that won’t be a distraction as you build and grow your business.   That’s why we’ve created a new website package - The Website Basecamp Package.   To help therapists on a budget create a website that can be a foundation for their online marketing and get the ongoing website support they need for growth.   Listen up to learn more about why we created this package, what’s included, and how it works. In this Episode You’ll Learn: The trouble with DIY therapist websites and I don’t recommend that route Why we created this new website design package How the process works The importance of website care and support What’s included in the Website Basecamp Package Join The Website Basecamp Package Waitlist Be one of the first to know when we’re accepting applications for our newest website package. We’ll be limiting this package to only a few projects so we can work closely with our clients through this new process.   Join the waitlist here >> Links mentioned in this episode: Preview the Website Basecamp Package template website here Learn more about what’s included in this package

In this episode of The Private Practice Elevation Podcast, we’re going to talk about the most important things you need to know before you start a faith-based therapy practice.   I know many therapists that want to integrate their faith into the work that they do - both clinically and in how they run their practice.   My wife happens to be one of them!   But one thing that can be a challenge is understanding how to position your practice from a faith-based perspective without excluding other clients that don’t adhere to a certain faith.   You may want to bring faith into the work you do, but you may be afraid it will turn other clients off.   So how can you create a practice that stays true to who you are and the faith that’s important to you in such a way that will help you grow your business?   Today we’re speaking with my friend, Whitney Owens, all about building a faith-based private practice.   She’s sharing her wisdom about what she’s learned both firsthand from building her own practice as well as the business owners she consults with.   There are a few key decisions and questions you can answer before starting your own faith-based therapy practice, and Whitney is here to help us unpack them. In This Episode, You’ll Learn: What it means to have a faith-based practice and how it can apply to all walks of faith Practical ways that you can bring more of your faith into your clinical work and business-building The difference between an “overt” faith-based practice and a “covert” one and what that means for your marketing Examples of marketing a faith-based therapy practice Tips for branding your faith-based private practice that will help you with your messaging and what you put on your website Why it’s so important to track your marketing numbers and return on investments Why having a community around you while you build your practice is so important This Episode Is Brought To You By Managed WordPress Hosting by Flywheel   If you’re looking for a hosting company that will not only host your website but also supports you with some of the best customer support I’ve ever received, then Flywheel is for you. We’ve partnered with Flywheel to host all of our clients’ WordPress websites because their speed, security, and extremely responsive customer service is the best in the business.   Learn more about hosting with Flywheel (affiliate link) Subscribe & Review in Apple Podcasts If you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click here to subscribe on iTunes.   And if you’re feeling extra generous, I’d love to hear what you think about the podcast. Reviews help others find the podcast plus I’d really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!   Links mentioned in this episode: Whitneyowens.com Waters Edge Counseling (Whitney’s group practice) Abundant Living Rome Fava Counseling Associates   About Whitney Owens Whitney Owens is a licensed professional counselor, group practice owner, and faith-based private practice consultant. She is located in Savannah, Georgia, where she manages a private pay group practice with 10 plus clinicians. Along with running her practice, she consults practice owners around the country on how to start and grow a successful faith-based practice. She hosts summits, a weekly podcast, and a membership community for faith-based practice owners called Wise Practice. She has spoken at numerous events such as both the Georgia and Maryland annual professional counselors conferences as well as trainings for Florida’s Counseling Association. In 2023 she will be speaking at Meet you in Kentucky, which is for group practice owners, as well as hosting her own summit in Savannah. In her free time, Whitney enjoys spending time with her husband and two girls, running, reading, and relaxing in the backyard.  

In this episode of The Private Practice Elevation Podcast, you’re going to learn 4 simple steps that will help you validate that course topic idea you’ve got swimming around in your head.   With the power of simple online platforms like Teachable and Kajabi, it’s no wonder why so many entrepreneurs and private practice owners are shifting their energy toward creating courses.   It’s a great way to reach more people with your expertise and generate income for something that you’re passionate about.   But one of the biggest challenges to creating a course is nailing down a topic that you’re confident will actually sell.   Because no one wants to pour time, money, sweat, and tears into building an online course just to have it fall flat and have no one buy it.   Validating your course topic is the best way to ensure you’re on the right track toward a course that sells.   James Marland from Course Creation Studio joins me to share 4 steps you can take to validate your profitable course idea.   James is on a mission to support therapists in creating life-changing and profitable online courses. And he believes each therapist has at least one course within them.  In This Episode, You’ll Learn: How you can validate your course idea in 4 steps The 4 things you need to do before you begin creating your course How to deal with imposter syndrome if other people have created similar courses Why it’s ok if someone else has already created a similar course to yours Real-life examples and lessons I (Daniel) have learned from launching courses Download James’ Free Resource Download Now Subscribe & Review in Apple Podcasts If you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click here to subscribe on iTunes.   And if you’re feeling extra generous, I’d love to hear what you think about the podcast. Reviews help others find the podcast plus I’d really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!   Links mentioned in this episode: Course Creation Studio Amy Porterfield How To Start A Movement YouTube Video The PsychCraft Podcast Network About James Moreland James Marland is the founder of Course Creation Studio. He has a master’s degree in Ministry from Lancaster Bible College as well as a Master's of Business Administration from Shippensburg University. He has worked in mental health and social services for the last 18 years. He was a youth minister for two years and spoke weekly to teens and college-age students. From 2019 to 2022 he was the chief operating officer of Moved Forward Virtual Assistants, a company that provided support services for therapists and private practice offices. He is a Faculty Member at Lorman Education Services.    James is on a mission to support therapists in creating life-changing and profitable online courses. He believes each therapist has at least one course within them. Unlocking that course will help many people. James believes if you help enough people you will all make it to the top.     James is an avid reader and board game player. He hosts a monthly community game night for the people in his church and town. He still meets regularly with a group of friends he has been playing online games with for the past 7 years. In the summer you will find him at a Pennsylvania State Park campground where he likes to take pictures, hike, and burn things in the fire.  

In this episode of The Private Practice Elevation Podcast, we’re going to talk about non-traditional ways to market a private practice.    Living in these modern times, I think we sometimes forget about the tried and true methods that can be used to build a business.   Often we turn to our computers and social media feeds and think “this is how I’m supposed to market my private practice.”   The problem is that in order to build a successful private practice, you may need to think outside of the box.   Clients won’t just show up unless you go out and look for them. They need to know you exist!   So what are some creative ways to increase your visibility, share your expertise, and attract more of your ideal clients?   Our guest, Dr. Larry Waldman is on the show today to share some of the creative ways he marketed a successful private practice - one he had for over 45 years!   Dr. Larry is a psychologist, professor, speaker, and author who is passionate about helping private practice owners think outside the box and market their practices in creative and exciting ways. In This Episode, You’ll Learn: Questions to ask yourself before you begin marketing your practice The difference between a niche and your ideal client How to look for opportunities to get in front of your ideal clients The importance of relationship building and the impact it can have on your referrals How to use current events and media to reach more clients Creative ways to get in front of your audience Other ideas for non-traditional marketing for your private practice Links mentioned in this episode:  Dr. Larry’s Website   Huge Sale On My Favorite WordPress Theme You may already know this, but Divi is my favorite WordPress theme for building beautiful therapy websites. Every year, Elegant Themes, the makers of the Divi WordPress theme do a huge Black Friday sale. And this is year is no different. If you’re looking for a great theme to build a new website for your private practice, one that comes with easy-to-use templates and features right out of the box, definitely check out Divi. (affiliate link) About Larry F. Waldman, Ph.D., ABPP   Dr. Waldman is a recently semi-retired licensed clinical, forensic psychologist in Phoenix, Arizona.  He conducted a highly successful private practice of 45 years working with children, teens, parents, couples, and adults in a solution-focused manner.  He also consulted with family, personal injury, immigration and estate planning attorneys.  His BS in Education/Psychology was from the University of Wisconsin; his MS in School Psychology was at the University of Wisconsin-Milwaukee; his Ph.D. in Educational/School Psychology was earned at Arizona State University; and his Diplomate (ABPP) was received in 2003.   Waldman was the past president of the Maricopa Psychological Society, the Director of Psychological Services for Charter Psychiatric Hospital of Glendale, an “Official Guide” (top expert) on Parenting for SelfGrowth.com and was a Medical Consultant for the Social Security Office in Phoenix. He continues as an adjunct graduate professor in counseling and serves on the professional advisory board of Stepping Stones of Hope, a charitable organization serving children who have lost a parent.  Waldman also was the co-chair of the Early Career Psychologists Committee with the Arizona Psychological Association (AzPA) for five years.   He is certified by the American Council on Exercise (ACE) as a (senior) fitness specialist and is a yoga instructor.     In addition to numerous articles which have been published in the local Phoenix media and in the national press, Waldman has (thus far) written seven books:  Who’s Raising Whom?  Coping with Your Adolescent; How Come I Love Him But Can’t Live with Him? The Graduate Course You Never Had, 2nd Edition; Too Busy Earning a Living to Make Your Fortune? Overcoming Your Negotiaphobia: Negotiating Through Your Life; and Love Your Child More Than You Hate your Ex.   Dr. Waldman trained as a public speaker and presents for PESI.  His signature presentations are: The Business of Private Practice—The Graduate Course You Never Had and Teaching Parents to Parent.  He has made over 150 paid presentations in his career to attorneys, chiropractors, psychologists, family therapists, counselors, social workers, school psychologists and school counselors. To the community Waldman speaks on parenting, marriage, stress, depression and anxiety, wellness, grand parenting and psychotherapy.  He also is a seasoned podcast guest.  His seminars are organized, practical and entertaining—offering “edutainment.”   Subscribe & Review in Apple Podcasts If you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click here to subscribe on iTunes.   And if you’re feeling extra generous, I’d love to hear what you think about the podcast. Reviews help others find the podcast plus I’d really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!

In this episode of the Private Practice Elevation Podcast, you’ll learn about an exciting new platform enabling therapists to help more people by helping their clients pay less.   Many therapists in private practice avoid insurance panels like the plague.   It’s a lot to manage and a headache to handle the forms, check the client’s benefits, and keep up with them.   But marketing your mental health services strictly private-pay-only therapy could likely mean many potential clients passing you by just because they’ve deemed your fee too high.   Zaya Health is looking to change that.   They believe “Therapists shouldn't have to choose between running a successful practice and providing accessible care.”   So how can you attract more private-pay clients by saving them money through out-of-network reimbursement? And how can you do it with no extra work on your end?   Our guest today is Christine Li, founder of Zaya Health, and she’s here to answer that very question. In This Episode, You’ll Learn: The challenges private practitioners face when trying to attract private-pay clients The challenges clients face when trying to find affordable mental health care How Zaya Health is benefitting therapists by helping them convert more clients How Zaya Health works - from verifying potential clients’ benefits to actually submitting reimbursement claims Simple tools they provide to educate potential clients on how much money they can save through out-of-network reimbursement   Get A Free 30-day trial of Zaya Health's Instant Benefits Verification Tool Just use this link to request access to Zaya Health and you’ll get a 30-day trial of Zaya Health’s instant benefits verification tool.  Subscribe & Review in Apple Podcasts If you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click here to subscribe on iTunes.   And if you’re feeling extra generous, I’d love to hear what you think about the podcast. Reviews help others find the podcast plus I’d really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!   Links mentioned in this episode: Zaya Health’s Website Free 30-day trial of Zaya Health's instant benefits verification tool   About Christine Lee Christine is the founder and CEO of Zaya Health – a company that helps therapists attract more private pay clients by bridging the gap between in-network and out-of-network therapy. Zaya unlocks the power of out-of-network benefits to help clients save up to 80% on therapy, while therapists make their full fee.   Christine is a strong advocate for mental health and left her job as a Google Product Manager to start Zaya Health.  

In this episode, we’re going to explore the relationship between your website copy, website design, and you.   What do you think is more important… the words on your website or the design of your website?   So often we agonize over the words that go on each web page; writing, editing, and revising.   Then we take that content and try to work it into our website in a way we think “looks good”.    But what is your website design actually saying?   Like non-verbal communication during a therapy session, design can often communicate many things beyond what the copy on the page is saying.   So how we can marry these two things together - copy and design - so that we’re captivating our ideal clients and leading them toward finding a solution to their pain?   And how can we approach our marketing authentically so that it resonates with both your clients and the brand you want to create for your private practice?   Today’s guest, Jenn Fredette, is helping us dive deep into these questions and the relationship between copy and design.   Jenn is a relational, psychodynamic oriented, attachment-based loving, Jungian concept adoring, and existential thinking psychotherapist based in the DC Metro area. In addition to her clinical work, Jenn partners with psychotherapists who want to market with depth, not just offer quick solutions to get people in the door.    In this conversation, you may not know who’s interviewing who, because we ask so many questions as we explore this topic in detail.    So get ready to think deeply about your marketing, your copywriting, your website design… and what it all means to you. In This Episode, You’ll Learn: Why it’s so important to enter into your ideal client’s story so that you can empathize with them and create truly captivating and compelling content How to use storytelling to really paint a picture of how you want potential clients to feel when they visit your website How copy and design work together to communicate your message and evoke feeling How we can often carry our past experiences and pain into our marketing which hinders our authentic message Start Your Website Project with a Free 15-Minute Clarity Call We’re extremely passionate about helping therapists and group practices launch websites with both the words and design that resonate with their ideal clients. If you’re ready to elevate your online presence and get more visibility for your business, we’d love to chat. We offer a free 15-minute Clarity Call to understand your goals and work out whether you’re a good fit for our services. Schedule your Clarity Call by clicking here. Links mentioned in this episode: A Thinker’s Guide Website Take The Quiz - What’s Your Marketing Attachment Style?   About Jenn Fredette    Jenn is a relational, psychodynamic oriented, attachment-based loving, Jungian concept adoring, and existential thinking psychotherapist based in the DC Metro area. In addition to her clinical work, Jenn partners with psychotherapists who want to market with depth, not just offer quick solutions to get people in the door.    Jenn is passionate about dismantling the obstacles that get in the way of people exploring their own psyches, of which a core one is that depth-psychotherapists struggle to market themselves in congruent, compelling ways.  Subscribe & Review in Apple Podcasts If you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click here to subscribe on iTunes.   And if you’re feeling extra generous, I’d love to hear what you think about the podcast. Reviews help others find the podcast plus I’d really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!

When your ideal clients search for your therapy services online, are they able to find you?   In this episode of the Private Practice Elevation Podcast, you’ll learn all about The SEO Basecamp Live Training Group - our 7-week class for private practice owners who want to create and implement an SEO strategy that gets them more traffic and clients.   After working and speaking with scores of clients about their SEO, I’ve seen a typical pattern, and it often goes like this:   Your website has been created and you’re ready to market your services to the world!   However, when you look at the analytics (if you have them) you can see that people just aren’t showing up to the website.    So you wonder, “how can I get more clients if no one even knows I exist?”   So, after doing a bit of research and talking to colleagues, you learn that SEO (search engine optimization) is what you need to do in order to attract traffic to your website and create a steady flow of new clients in your business.   So you start learning what you can about optimizing your website through YouTube, podcasts, and blog posts.   And that’s when the confusion sets in.   Which keywords should I use? Where exactly do I put them? What content do I need on my website and how do I even write that stuff so Google finds it?   After some time, you’ve pieced some of this SEO stuff together but you’re not entirely sure whether you’ve done it right, missed a step, or if you’re on the right track.   You’re kinda just doing what everyone is suggesting but you’re not sure how it all fits together.   So you’re left wondering if clients will ever be able to find you and whether getting new clients from Google each month just may be a pipe dream.   Does this sound familiar?   If so, I want to let you know about The SEO Basecamp Live Training Group.   The SEO Basecamp Live is a 7-week, small group training, consisting of video training and live implementation classes. Over the course of 7 weeks, I’ll give you access to the exact SEO process we use at Private Practice Elevation to help our clients set up the foundational SEO elements that will get them more organic traffic and clients.   If you want to know more about how to create a roadmap for your SEO strategy and how to get more clients from your website, listen to this episode or simply visit the enrollment page here. Links mentioned in this episode: Enroll in The SEO Basecamp Live Training Group The 4 Mountains of Successful SEO for Private Practice Websites

In this special edition of the Private Practice Elevation Podcast we’re going to talk about the basics of keyword research and how keyword research is the starting point for a successful SEO strategy for your private practice.   The problem that many therapists have when they begin working on their website and SEO is that they just don’t know which keywords to use.   So they may try and just use a handful of keywords that may or may not work.   They end up spending time writing website copy that may or may not actually bring organic traffic to their website. Many people also think that if they just add a few keywords sprinkled around their website that they’ll start to get traffic from search engines.   But keyword research is one of the most important pieces in a complete search engine optimization strategy because it will inform and power many of the future steps in your SEO process.   Before we put the keywords on your website, we need to know which keywords are “good” keywords.   In other words, which keywords are your audience and ideal clients using that are related to your therapy services.   So listen up as we dive into keyword research for your private practice. In This Episode, You’ll Learn: The importance of keyword research The 3 qualities of a great a keyword or phrase A 5 step process for keyword research Links mentioned in this episode:  Ubersuggest.com  Get on the Waiting List for Our SEO Training Group! On October 3, 2022 I’m launching the first ever SEO Basecamp Live Training Group. This will be an online course and small group live training over the course of 7 weeks to help you create and implement and simple SEO strategy for your private practice.    To be the first to get more information about what’s involved, join our waiting list here.

In this episode of The Private Practice Elevation podcast, you’re going to learn about the 4 Mountains of Successful SEO for private practice websites.   “What do you mean by ‘the 4 mountains of SEO’”, you ask?   The 4 Mountains are the main pillars or categories that make up a holistic SEO (search engine optimization) strategy for your website.   Most people, when they think about “doing SEO”, focus solely on making sure they have some keywords in a few places on a page.   Or they may put keywords in page titles and meta descriptions and hope that may move the needle of their ranking results.   But there’s actually much more that can and should be done in order to make sure your SEO efforts are truly effective.   It’s when all 4 Mountains are working together that we see exponential growth in organic traffic, bringing more of your ideal clients to your website.   So let’s break down these 4 Mountains of Successful SEO and what goes into each of them. In This Episode, You’ll Learn: The four main pillars that need to be in place to have a greater impact on your SEO efforts The tasks that you’ll focus on within each of the 4 mountains to help you rank your website better for keywords How to think holistically about your search engine optimization strategy so that you can grow your website traffic month after month Coming Soon: Live SEO Class with Daniel We’ve been refining our SEO process over the last couple of years and we’re super excited with the results our clients are getting. For some time now I’ve wanted to share that process with a small group of private practice owners so that they can learn how to implement their own SEO strategy. So we’re putting together an SEO mastermind group/training program. It will consist of live classes, content templates, an SEO workbook, and private online community to give you a step by step process to create and implement a holistic SEO strategy for your business.   If you’re interested in more information and want to be notified when we launch, please click here. Subscribe & Review in Apple Podcasts If you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click here to subscribe on iTunes.   And if you’re feeling extra generous, I’d love to hear what you think about the podcast. Reviews help others find the podcast plus I’d really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!   Episode Transcript:   0:00   Well, hello there, and welcome to episode number 118 of the private practice elevation podcast. I am your host, Daniel fava. And I'm excited to have another solo episode. So here I am, it's been it's been a long summer, it's been a fun summer, it's been a full summer. But one thing I did at the beginning of summer is I started interviewing some great people, and I really hope that you've been enjoying those conversations that I've had. But one of the purposes of doing that was to Yes, connect with people bring you great content, but also for me to kind of pull back just a little bit and just enjoy the summer.    0:35   So that is really what I've been doing, we dropped down to every other week on this podcast. And that was just it was really helpful, just to have a little bit of time off and not worry about, you know, having content all the time. And, you know, even for myself, it can be, it can be hard to keep up with everything. And I know that some of you kind of feel that if you have a podcast, or if you're trying to create consistent content for your blog, to get it ranking for SEO and all that stuff. You know, a lot of people will recommend you got to have a blog post every week, you got to get your website full of content.    1:10   And while that stuff is helpful, I believe it doesn't really serve your life, if it's going to cause you more stress, and kind of suck your productivity and your creativity, then something needs to change. So that's one thing that I really just love about having my own business is that I can make those changes when needed and will likely pick up I believe in the new year with with more frequent episodes. I'm even thinking about maybe working on some sort of quick tip episodes that could be you know, just really digestible tips for you to apply to your online. Your online marketing your website, SEO, you know, stuff like that. So if you're thinking about doing that in the new year, but for now this every other week deal has been working really great. So yeah, it's been a it's been a long summer.   2:00   So we have two boys, five year old Samuel, and our one and a half year old Caleb. So it's been it's been a blast. But it's been you know, hard to, to keep them busy sometimes and juggle, you know, work life balance and all that sort of stuff. So we had, we had the kids and camps when when they were available. We had babysitters over here and babysitters over there and then we lost our babysitter because she went back to school before our kids preschool and kindergarten started. So we had to find a new person and we got a new person. Then we took a couple trips here and there went to North Carolina.    2:36   And actually, as I'm recording this now planning to go on our last trip of the summer to Cape sandblast in Florida, and I'm really looking forward to that. Because our our North Carolina trip was really great. It was fun got to see my brother and his wife and four kids. They live in Virginia, so we don't see them a lot. So our kids just had a blast playing with the cousins doing that whole thing and, and also my parents came down we met North Carolina and Wilmington, and just had fun going to the beach and just hanging out. There was lots of rain. So there was it was it was a little bit tricky trying to manage, you know, just having fun with the kids and all that sort of stuff. But it was it was a full house. There was a packed house. It wasn't on the beach. So you know me as an introvert that was it was hard at times to find that time to get away and escape. So I'm really looking forward to this trip in Florida because we're going to Cape Sand Blas, which is like Old Florida from what I hear. I haven't been yet but it's you know, white sand beaches, not a lot of stores, restaurants. And just there's a state park there. So really just looking forward to some downtime, you know, before the school year starts.    3:45   And our kids still go to school and preschool for another two weeks. For some reason their school starts pretty late. Everyone else, you know, all the public schools have been back. Oh, that two weeks now? Pretty much.    3:57   So yeah, we're just hanging on to summer here. So. So yeah, so that's, that's where I'm at. That's where my summers been. One thing that has kept me just kind of sane or just kind of excited over the summer sounds funny to say, but if you've been reading my emails, you know that I'm very into bourbon. So I've been I've been enjoying bourbon for years and years. But back in June, my brother and I went to Kentucky and we took a trip toward the distilleries, a handful of distilleries, obviously not all of them, but really just started loving just the history and learning about it and just how the different processes can change how bourbon tastes and so yeah, I've just been really just enjoying trying new bottles and even have a geeky spreadsheet where I keep track of which ones I want to try next. And you know what's hard to find and all that stuff.    4:47   So that's been just kind of fun. And in my wife, Liz, she doesn't enjoy it as much as I do. And she'll say that I'm completely obsessed and kind of just geeking out over this. This is just kind of what I do with hobbies. I get really into stuff especially at the beginning.   5:00   So I've kind of been in that phase right now. But Liz does enjoy a good old fashion with me. So it's been, it's been fun to have her taste some of the stuff that I've been enjoying. So that's, that's been a nutshell, that's where, where I've been what I've been doing.    5:14   And we've just been rocking and rolling in private practice elevation, just working with some really great clients lately. And, you know, over over the last year or so, our SEO services have really, really grown a lot, we've really refined how we work with folks on SEO, because people are at different stages in in their journey with SEO. Some people, they know a little bit about it, or they've done their research. So they've created content, that's for it. So their websites, optimized to a degree, but they don't know what to do next, you know, so we've been providing SEO assessments as a great starting point for our clients that we can come in and understand, Okay, what's been done? Where do your opportunities lie?    5:56   And what should you focus on. And then from there, we work on our SEO base camp service, which is a foundational service, it's a two month project pretty quick. But it's really doing the heavy lifting and making sure that your website is optimized, you know, those main service pages, but also, you got to understand which keywords to use in order to optimize the website.    6:16   So we'll do the keyword research, we'll come up with that content plan on which pages are your biggest opportunities, and then we'll optimize those pages, and fill in some gaps like optimize your Google business profile to go along with this work that we're doing just really give you that foundation give you that base camp for your SEO. And then we have had for a long time our monthly SEO service, which is more of an SEO maintenance, you know, once you have that foundation in place, that is the hard work the heavy lifting, but then you have to maintain that.    6:49   And so we take that content calendar, that content strategy, plan, those keywords that we researched in SEO Basecamp project, and then we apply that long term on a monthly basis and continue optimizing the website, creating blog content, that sort of thing. So in a nutshell, that's what SEO looks like. So what we're talking about today, we're talking about the four mountains of successful SEO. So these are the four main pillars, the main things that are going to really hold up your SEO, campaign or SEO strategy, so to speak.    7:23   And so when we do an assessment, or when we work on any website for SEO, these are the four main categories that our work is going to fall under. A lot of the times people have one or two of these in place, or maybe none of these in place, but they just don't know where to begin. So what I'm going to do is just kind of outline these pieces, these are the things that you're going to want to have in place in order to have a successful SEO strategy working for you in your practice.   7:51   So as always, I want to make this digestible. And so you know, if you're new to this idea of search engine optimization, SEO, and that's what it stands for, like, Yeah, let's start at the very beginning here, if you're not familiar, SEO stands for search engine optimization.    8:04   So it's all the things that you can do on your website. And as you'll learn here to also off of your website to help Google and search engines understand what your content is about, and then serve that content up to a user, you know, searching on those search engines.    8:21   So basically, how it works is search engine will crawl through your website pages, it's going to create an index, almost like a Rolodex, you know, it's going to look at those pages and say, oh, there's a page about EMDR therapy, there's a page about trauma therapy on this page are anxiety therapy in Atlanta, and it creates that index, and then it's going to deliver those results in an order of what it feels like the user is going to be most useful to the user. And so you know, when we talk about rankings and ranking on Google, that's what the algorithm does, the algorithm takes that index of pages, and it says, oh, this person typed this into Google, I believe that this page is going to be the most useful for what they are searching for.    9:06   And so if your website is optimized well, when somebody searches for those specific terms, such as anxiety therapy in Atlanta, you hope to be at the top of that list, because of all the different factors that are at play here. And so when we talk about these four mountains of successful SEO, that is where you spend your time on those optimization pieces in order to help your website rank better. So I'm going to outline these, these four mountains of successful SEO here and then we're going to kind of dive in a little bit, just to give you a little more context on each one here. Alright, so these four mountains of successful SEO, these are the categories that we focus on.    9:48   So if we're going to assess your website, if you come to us and say hey, how can I not ranking? What can I do? We are going to grade you and assess you on each of these and so they are technical SEO   10:00   Your content, and on site SEO, and off site SEO. So again, that's technical SEO, there's your content. There's your on site optimization, and off site optimization.    10:15   Alright, so now that you know what these four categories are, let's dive in here. Let's pick these apart a little bit. So you can understand what goes into each category. So you can help get your website ranking a little bit better for the keywords that are important for you.    10:29   Alright, so technical SEO for for a web page to appear in search results, the search engines must be able to crawl it, and index that they must be able to access those pages in order to understand what those pages are about, so that it can create that Rolodex of content.    10:46   So solid technical SEO makes this a seamless process. And there are a few components that go into your technical SEO that you want in place for it to for Google to be able to crawl it really well. And so some of these might sound pretty confusing, or pretty geeky. Most of these pieces are already in place. You know, if you have a Squarespace website, or if you have a WordPress website, and just kind of straight out of the box, a lot of this stuff is in place. There's some aspects of it that might require a little more tweaking. But sometimes those those things, you know, those situations arise when No, they aren't in place or something isn't set up, right. So that's where it becomes important to be aware of these different pieces. So the first thing is your robots dot txt file. So that obviously sounds geeky robots.    11:37   What the heck is that about? So a robots dot txt is a file that lives on your hosting server that has a couple of different like commands in there that says, hey, Google index this, Hey, Google, don't index that every once in a while. It's very rare. It hasn't happened with any of the clients that we assess their websites or worked on SEO for every once in a while, it might have something in there that shouldn't be there that basically says, Hey, don't crawl through these important pages that I want to rank.    12:05   So that's your robots file.    12:07   The next is your XML sitemap. So this is super important. So a sitemap, you've probably heard that term before. This is what Google will look for, to see all the different pages on your website. If you are on WordPress, we recommend using Yoast SEO, if you install that plugin is automatically going to create a sitemap for you. Other platforms like Squarespace, they also will just include a sitemap that's part of it. But the next step is making sure that Google actually knows where that Sitemap is.    12:36   And so that's why we use Google Search Console, which is a free service, you can get on there. And you can let them know where your Sitemap is located, to nudge it to crawl through that, and then Google over time will continue to crawl through through those pages. The next component of technical SEO, SEO is your speed. This is a big one. So making sure that your website loads fast is very important. And Google has said over the last few years, that this becomes increasingly more important, especially as more people are viewing the your website on their mobile phone.    13:11   So they want to make sure that your page loads quickly. We can't really get into all the details about speed optimization here. But there's something to be aware of if your website loads slow. And somebody else has very similar content on their website, but it loads fast, Google is going to consider that a better experience. And another aspect of this is also mobile usability. So that's another technical SEO component, you want to make sure that your website is accessible on mobile phones, because Google considers mobile now before it considers the desktop. So a Google search console will also give you errors if your website doesn't appear well on mobile, it'll tell you some things you got to fix for that. Another thing is security.    13:53   So that's your SSL certificate, making sure that your website has some encryption, especially if you have forms on the website. That's something that's just super easy to get through your hosting company, something we include when we host websites at private practice elevation, have an SSL security certificate installed on your website. And the other aspect of technical SEO is just errors, errors that appear.    14:16   And again, Search Console is helpful here. It'll tell you if there are broken links on the website 404 errors, which means page not found errors, those types of errors, you want to be able to understand where they are and how to fix those. So that is technical SEO in a nutshell, you know, in each of those, we can really break down things that you can do in that but you know, we're really just trying to give you the overall view of these four mountains of successful SEO.   14:46   All right, the next mountain that we're going to talk about is your content. So content has been the absolute backbone of SEO since its inception. It's really It's how you share your expertise, which is what the search engines value because that content   15:00   It really provides insight into your services, and just the value that you provide to visitors to your website and potential clients. So let's dive into content and kind of what we are looking for in order to make   15:14   your content successful. So for search engines, so your content should have four qualities, that kind of sets, that's kind of funny, because it kind of sets up the first one is quality that your content needs to have. It's got to be quality, quality content. So if you have similar services to somebody in your area, but they have just great content on their website quality content, meaning it goes into depth, it's not just 300 words on a page with a couple of bullet points about your services, but they've got landing pages for each service.    15:47   That's quality, you also want to have photos on there, just you know, all the information that somebody would need in order to consider your service. So that's number one quality, it's got to have keywords. So that's kind of an obvious thing for search engine optimization is to make sure that you're using the right keywords, and those keywords should appear on the pages that you want to rank for those services.    16:10   So anxiety therapy, and Atlanta. If that is an important keyword for you, you want to have a landing page devoted to anxiety therapy in Atlanta and make sure that that keyword appears throughout that page. recency is another factor, Google likes websites that are up to date, that are recent that are growing in content, in the fourth quality that you want to have in your content is relevancy.    16:34   So it is relevant for your ideal clients, for your potential clients. That is kind of it kind of goes along with keywords, you know, if you're focused on the right keywords, it should stand to say it's probably relevant to the service that you're providing. It's when you start adding content that is maybe more like you're using your blog, like a journal and has a random thoughts and stuff like that.    16:56   That's not really relevant for your ideal client. But if you're focused on, you know, 10 ways to decrease your anxiety this week, stuff like that, that goes along with those service pages that you're that you're writing, you know, that is relevant.   17:15   So when we're assessing websites, we're taking a look at those service pages, we want to make sure that it's got all of these all these aspects in place, we want to make sure it's using keywords, there's images and text on the pages. And also that has got a nice structure to the content itself. And we'll talk a little bit more about that in the on site optimization piece.    17:35   Another thing too, those service pages, a great way to get more of those keywords and more of that great content is to have an FAQ section on your service pages, you know, so if you feel like you're having trouble getting that content on those service pages, you can include an FAQ section on each and every service page. And that will help you there. Alright, so let's get on to the third mountain of successful SEO. And this is likely where you've probably spent most of your time if you've done any search engine optimization. This is really what comes to mind when people think about SEO and how to improve their rankings of their website. And that is on site optimization. So on site SEO, is how we add context to that content. So we've created that great content. So how do we break that page into sections and optimize headers, you know, and make it easier for search engines to really understand what those pages are all about.    18:31   We use on site SEO to do that. And there are four main factors or four main places that we're gonna spend our time when it comes to on site SEO, and that is number one, your page Titles and Meta descriptions, your headers on the page itself, alternative tax that goes along with images, and then internal links. So for your page titles, and meta descriptions, this is this one carries probably probably the most weight, I would say. And making sure that you've got an optimized title for the page, and a meta description. And so these are the things that show up in search engines when you type in, I always use this as an example. It's just easy anxiety therapy in Atlanta and you see those search results.    19:14   The page title is what you see, you know, is that larger text and then the meta description is going to be that little intro deck intro text, you know that that kind of entices you to click gives you a little more context about what the page is about. So once you know which keywords you want to optimize a page for, you want to make sure that you're using those keywords in the page title and in the meta descriptions. So that just makes it easier for Google to understand what that's about.    19:41   The next step is your headers. Now, I would say that this has probably been one of the biggest trouble areas for most people that come to us and they want us to do that SEO base camp where we optimize their their current website, is their headers are just they're all out of whack.   20:00   So I want you to think about Wikipedia. If you've ever been to Wikipedia, and you're searching for information on a specific subject, the first thing that they show on Wikipedia, when you come to a landing page is you'll see that nice outline. And you'll see, you know, just that, the those headers, and this is kind of just how they operate, they organize it so well. It's just, it's a page outline.    20:24   And so you'll see that sort of top level subject. And then underneath that main subject, you'll see a couple other subjects, but then under that you've got, you know, ABCD under that, and it just the content follows a very nice flow. And a lot of the times when we look at these pages that you know, that people want optimize, we can see that they've got just different headers all over the place. So a lot of times people use headers, because, you know, especially in like Squarespace, if you're building the website, yourself, if you highlight text, and you choose h1, or h2, and that's what we're talking about, like the header code there. A lot of the times in the styles of the website, it will be styled differently, you know, so you sometimes you just want to give more emphasis to a sentence on your web page.    21:11   So if you're not aware of this, you might just highlight something and choose h1, well, h1 should, there should only be one h1 on your on any landing page on your website. And that is really where your main keyword should be. And then under that you've got a hierarchy. So h2 are the next top level subjects that go along with that content. And so you can break up your text into these headers and sub headers so that Google can can see just the different your keywords, and you just see the different topics that fall underneath the main topic. And this is another great way that FAQs on service pages works really well.    21:50   Because you can have those h2 sub headers for those different questions such as How much does anxiety therapy cost? How do I know if I'm a good fit for anxiety therapy, you know all those things. So that helps Google read through the content, and understand what the page is about and also helps users skim through the content because people don't read people will skim through, they'll see those headers, and then they'll decide what to dig into and read further. So that's headers.    22:19   Next is alternative text. So that is a little bit of code that goes along with your images. So that's why it's really good to have some images throughout your landing pages. Because you can insert some alternative text that basically is really designed for people visually impaired, to understand what text what images, sorry, which images, you're what they're about. But you can also put some keywords in there, you don't want to just stuff it with keywords you can describe the images about but try to work in the keywords. And that's another way that we optimize your your on site, how you do your on site optimization.    22:55   The other part of on site optimization is internal links. And so this helps Google actually crawl through your website quicker. When you create new content, it can help it get indexed a little bit quicker, it can also help people just find more related content throughout the website. So things that you can do anytime you write a blog post, you want that blog post to really serve those service landing pages that you have. So you can always just put related content, you know, and link over to your service landing page.    23:26   So you know, you can mention in that blog post, if you're considering anxiety therapy, you know, check out this page here and link over to that. Likewise, on those service landing pages, you can have a related blog post about anxiety therapy, and then have links to those blog posts. And that just creates this this interlinking web that Google can crawl through and see that related content.   23:49   All right, our fourth and final mountain of successful SEO is your off site SEO. So off site SEO is everything that happens outside of your website makes sense off of your site. The search engines look for external signals such as backlinks, Google Maps, social media, as a gauge of your online authority and trustworthiness.    24:11   The way I kind of like to describe this as that it's kind of like a resume when you have you're applying for a job and you have those referrals. You know, please reach out to my former employer, you know, and get some recommendations. You know, it is a vote for your website, having a great referral network to your website tells Google that okay people trust you people are linking to you. And so if you have more backlinks and also quality backlinks from other websites that have good authority, all of that is really that pours a lot of fuel on the SEO fire and that can be a real catalyst for growth of your SEO.    24:51   It's also one of the steps that most people overlook because it does take time to build backlinks into to build relationships with people to get those backlinks. And so it can often be overlooked in an SEO strategy. But as I mentioned, the main factors of offer off site SEO are backlinks, your social media presence, and also local search. So you want to have all of those in place, local search is probably the easiest place to begin. So that's your Google business profile.    25:23   Starting there, if you don't have a Google business profile, which is a free listing of your business, definitely get that set up. If you are online, only, I really encourage you to still set up a Google business profile. And you're allowed to list your service areas.    25:39   So you don't necessarily need to list a physical address, you can list your service areas, you know, if you work in multiple states, or you're trying to get you know, all of one state, that's where your license, do that it can help you show up at when people are still searching near you, for your services, you want to be able to show up. And so definitely get a get a Google business profile set up on the other aspect of local search is having other business profiles set up.    26:07   So having your business listed on other business directories can be helpful for a local search as well. So Google sees that your business is listed repeatedly, in a certain area, certain physical address, if you are, you know, working with people who you have a physical office, you know, that you can list, you know, go for that do that. The other aspect, as I mentioned, is backlinks, you know, so things that you can do for backlinks, you could you can sponsor some events in your local area, you could get listed on different business websites in your community. If you have other people who are referring to you see if you can have a place on their website to be listed as a referral source. Another thing that you can do that's great is guest guest blogging, guest blogging on other websites, or writing articles for other websites.    27:00   And those articles, you know, list you as an author, and they link back to your website. Podcasts are also great too, if you mean you have expertise to share, so there's likely a handful of podcasts that you could do a little research, follow the the host of those podcasts on social media and learn a little bit about them, and then offer your expertise as an episode for their for their podcast, and then you will likely be linked from their website to your website, building that authority.    27:31   And so it's great for traffic building, as well as just building that backlink SEO stuff. And then the other piece is social media. And that's just another part of building authority is just Google wants to see that, okay, this business is established, they've also got social media channels.    27:48   And if you're not really active on social media, that's okay. If you're writing a blog post, maybe like once a month, you can always just use that blog post to share on social media, you don't have to answer comments, you don't have to, you know, get all in with a with a social strategy. And all that, I kind of say that, because that's kind of,   28:09   I'm kind of preaching to the choir here, because I have that love hate relationship with social media, I mostly spend my time on Instagram, just because it's simpler for me. But sometimes you get, it can be so easy to get overwhelmed with social media and like, you know, trying to get likes and followers and all that stuff.    28:25   But at least as a starting point, you can always just list your business on the different channels, and then share a couple blog posts here and there to show that you're active. And all of that can help Google just see that you are, you know, you're a legit business, you're active, that sort of thing. Another thing too, you can share your blog post on your Google business profile as well, which is another another great thing to do, which can link back over to your website.    28:49   So it's a way of showing Google Hey, my profiles active, and I'm contributing. So those are the four mountains of successful SEO. So just to review, we had technical SEO, content, on site optimization, and off site optimization. So those are the four main mountains that we look into when we work with our clients. And we have aspects of all of the all of those mountains, it baked into the services that we provide, because we really, really want to take that holistic approach to SEO, in order to make sure that all of these mountains are being tended to to really create a great strategy for your online visibility. So I hope that this has been helpful for you.    29:34   And if you are feeling like all of this stuff is pretty overwhelming. You're not really sure you know how to go from point A to point B. There's something that I've been working on, it's been just kind of just in my brain for a while and you know, now that we're getting back into the school year, I'm focusing a little bit more on this idea. And so what it is, is I'm calling it SEO base camp live. So as I mentioned at the beginning of this podcast, we have our SEO base camp service, which really takes our clients through the keyword optimization, content planning content calendar, and on site optimization of their website.    Transcribed by https://otter.ai

In this episode of The Private Practice Elevation Podcast, you’re going to learn the why, what, and how of creating a course or workshop that attracts and serves your ideal therapy clients.   Let’s face it. Running a therapy practice and consistently sitting one on one with clients can be taxing.    You have every intention of helping as many clients as you can, creating change in the world while also creating an income for you and your family.   However, this can lead to burnout.   One way to lighten that load while even increasing your impact with your ideal clients is to leverage your expertise by teaching others.   Using a course, workshop, or mini-training could be a way to reach your ideal clients and support your current clients.   You may have already thought about that online course or workshop you’d like to create.   The trouble is, where do you begin?   What topic should you teach on?   How should the content be presented?   Who are you to do such a thing?!   Nyssa Brown, from Bespoke Curriculum Design, is here to answer these questions and help you simply move forward with that course or workshop idea you’ve been thinking about.   With over 20 years of teaching experience, Nyssa has coached therapists. educators and course creators on six continents to share their expertise, creating courses that transform their clients, students, and their businesses.  In This Episode, You’ll Learn: Why therapists might consider adding a workshop or course to their service offerings Simple ways to get started teaching without having to create a full course How to use a workshop or mini-course to attract the perfect-fit clients using a lead magnet How you can take some of the lessons, activities, and examples you use in therapy sessions to support your clients outside of therapy How to figure out what topic you should teach on Ideas for overcoming imposter syndrome so that you can teach what you’re meant to teach in a way that is authentic to you How to outline your workshop or mini-course in less than an hour using three simple steps Coming Soon: Live SEO Training with Daniel This Fall I’ll be offering a live training group where I’ll teach you how to implement a step-by-step process to optimize your website, increase organic search engine traffic and attract more clients. It will be a combination of learning and live implementation calls.    If you’d like to learn more about it and when it’s launching, you can join the waiting list here. Links mentioned in this episode: Bespoke Curriculum Design Mini-Course Magic: Serve Clients, Save Energy (free video training and PDF/workbook) About Nyssa Brown Nyssa Brown helps busy therapists increase their impact and stop trading time for money by channeling their expertise into a profitable online course.  With over 20 years of experience, Nyssa has coached therapists. educators and course creators on six continents to share their expertise, creating courses that transform their clients, students, and their businesses.    Subscribe & Review in Apple Podcasts If you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click here to subscribe on iTunes.   And if you’re feeling extra generous, I’d love to hear what you think about the podcast. Reviews help others find the podcast plus I’d really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!  

In this episode of The Private Practice Elevation Podcast, you’re going to learn how to write copy for your website that speaks directly to your ideal client.   I’m sure you know that the copy on your website has the power to connect with your ideal client.   And when a potential client feels connected, and that you understand their challenges on a deep level, they’re more likely to take that next step and actually become a client of yours.   But most therapists struggle with what words they should actually use that will resonate with those potential clients.   What are the words you can use to connect with them?   How do you create an entire website that speaks to them?   And if you don’t know those words, how can you find out what they are?   Our guest, Laura Long LMFT/S, is going to teach you her 3 C’s of copywriting for your private practice website: Clear, Compelling, and Conversational.   As a business coach, Laura has been teaching therapists how to create copy for therapist websites for years.   If you’ve been wondering or struggling with the words you need to use on your own private practice website, this episode will give you exercises, tips, and simple actions you can take to write copy that truly resonates with your ideal client.  In This Episode, You’ll Learn: Laura’s 3 C’s of copywriting How to avoid watering down your copy so that it speaks directly to your ideal clients The difference between your ideal client and a niche Exercises to help you get into the mind of your ideal clients’ fears, hopes and expectations How to write copy for your ideal client even if you haven’t worked with them or are changing niches Four places you can go to do market research and uncover the exact words your ideal clients are using so you can write copy that connects with them Mindset shifts to help you get unstuck and kill writer’s block Download Laura’s Service Page Funnel In this PDF you’ll learn the structure and details to write a killer service page that leads your ideal client to take the next step. Subscribe & Review in Apple Podcasts If you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click here to subscribe on iTunes.   And if you’re feeling extra generous, I’d love to hear what you think about the podcast. Reviews help others find the podcast plus I’d really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!   Links mentioned in this episode: Your Badass Therapy Practice Answer The Public Reddit   About Laura Long   Laura Long, LMFT/S, is a business coach and the lead badass at YourBadAssTherapyPractice.com, where she helps ambitious, driven, Type-A therapists push through their fears and unleash their inner badass.    Laura offers free practice-building tools (and hilariously obscene emails) through her mailing list, and her flagship e-course has successfully graduated over 400 therapists. She also runs small mastermind groups as well as a private online community reserved for her students.   Laura is best known for her off-the-cuff coaching style that includes colorful language, a witty sense of humor, and an uncanny ability to keep it real. Her unique approach to marketing and customer service challenges the status quo and helps therapists to become better business owners. She shows therapists how to grow and scale their practices without losing their minds - because building your private practice should be fun!   You can read Laura’s blog at www.YourBadAssTherapyPractice.com and follow her antics at www.Facebook.com/YourBadAssTherapyPractice.   

In this episode of The Private Practice Elevation Podcast, you’re going to get a glimpse into the various stages over the lifespan of a growing private practice.   Many therapists start out as solo practitioners, building a private practice around one-on-one client work.   Over time, they may find themselves full of clients - so much so that they have to start a waiting list or refer new clients to other therapists outside of their practice.   So they shift their focus to hiring associates and start building their group practice and continue growing.    But there’s actually more than one way to scale a private practice.   And with the rise of online therapy and the ability to reach more people nationwide, opportunities are increasing!   So, today we’re chatting with seasoned entrepreneur and private practice owner Gordon Brewer all about the path he’s taken over the life of his private practice.   Thinking about the next 5 years and nearing retirement, Gordon has a wealth of knowledge when it comes to scaling a private practice so that it serves his clients and aligns with his life values.   So pull up a chair as I chat with my friend, Gordon, as he takes behind the scenes and tells the story of his own growth and scaling a private practice. In This Episode, You’ll Learn: The different stages you can go through on your way to scaling your private practice from solo practice to group practice and beyond Some of the challenges and opportunities at each stage for increasing your profits and growing your business Understanding your “why” so that you can create a business that aligns with your values and life The importance of creating a great website for your private practice and how that can impact your growth Tips for naming your private practice and how that can impact your marketing and success Why you should be outsourcing in your private practice, some of the tasks you can begin outsourcing, and some of the ways to find people to outsource tasks to This Episode Is Brought To You By     Subscribe & Review in Apple Podcasts If you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click here to subscribe on iTunes.   And if you’re feeling extra generous, I’d love to hear what you think about the podcast. Reviews help others find the podcast plus I’d really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!   Links mentioned in this episode: Practice Of Therapy Kingsport Counseling Website   About Gordon Brewer Gordon Brewer, Jr., MEd, LMFT therapist | podcaster | trainer | speaker | writer is a licensed marital and family therapist and an AAMFT Approved Supervisor. Gordon is the person behind The Practice of Therapy Podcast. The Practice of Therapy provides information and resources for clinicians starting, growing or scaling private practices.   Gordon started a new podcast in 2022, The Kindness & Compassion Podcast, that explores the intersection of psychology, science and spirituality to create more kindness and compassion in the world.   Gordon has worked in the human services and mental health fields for over 30 years. He has previously worked in agency settings and is currently in private practice as a therapist. He is the owner of a group therapy practice, Kingsport Counseling Associates, PLLC (www.kingsportcounseling,com) located in Kingsport, TN. He has also served as an adjunct instructor and internship supervisor at East Tennessee State University.   Gordon is married to Mary “Sister” Brewer and they have one daughter, Rebecca who is an environmental educator. Gordon is also a clergy person in the Episcopal Church (vocational deacon).  

In this episode of the Private Practice Elevation Podcast, we’re going to be talking all about making the transition from a solo practice to group practice.   It’s a typical business model in private practice: you start out on your own, fill your schedule, then decide to hire more clinicians to start taking on more clients.   However, it’s a big shift to go from running a business with one employee (yourself) to growing and managing a team.   And hiring a team can be an extremely challenging part of making that leap to group practice.   Many therapists struggle to find great clinicians that are a good fit for their group practice.   But when you hire the right people - people who are committed to seeing your private practice succeed - it can make a huge difference in how well and how fast you grow your business.   Today we’re talking with Amanda Landry from My Private Practice Collective and she’s laying out the mistakes therapists make when transitioning from solo to group practice.   She also shares a ton of helpful tips and strategies for marketing your group practice and hiring great therapists to join your team. In This Episode, You’ll Learn: Why you should be thinking about your group practice even if you’re just starting out as a solo practitioner The mistakes people make in their solo private practice that can be a challenge when transitioning to a group practice model Tips for attracting and hiring clinicians as you build your group practice Ideas for what you can offer your team, beyond compensation, so that you can be competitive and build a place that therapists love to work at Business tasks that you should no longer be doing as you make the shift to group practice owner  How to know when the time is right to hire another therapist How to market your group practice so that you can confidently attract more clients Website and SEO tips for group therapy practices Subscribe & Review in Apple Podcasts If you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click here to subscribe on iTunes.   And if you’re feeling extra generous, I’d love to hear what you think about the podcast. Reviews help others find the podcast plus I’d really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!   Links mentioned in this episode: https://caringtherapistsofbroward.com/ Free resources from My Private Practice Collective     About Amanda Landry   Amanda Landry is a Licensed Mental Health Counselor, Certified Addictions Professional, National Certified Counselor, and private practice consultant.  She’s the owner of a group practice, Caring Therapists with several locations in Florida.  Caring Therapists specializes in working with children through adults.  They treat individuals, couples, and families.     Amanda is the author of Guided Journal for Women with Anxiety on sale on Amazon and wherever books are sold.     Amanda is trained in Cognitive Behavioral Therapy, Emotionally Focused Couples Counseling, Trauma-Focused CBT and Eye Movement Desensitization and Reprocessing.  Amanda specializes in treating anxiety and depression in teens and adults through a holistic and evidence-based practice.       Amanda is the founder of My Private Practice Collective, an online community for therapists in private practice.  She is a private practice consultant who helps solo and group practices build smart practices.    

In this episode of The Private Practice Elevation Podcast, you’re going to learn the 4 roles you need to play when marketing a therapy practice.   If you’re like many therapists or private practice owners, marketing can be somewhat of a four-letter word.   You’re not too sure how to talk about yourself or your services without making it all about you.   You want to reach more of your ideal clients, but struggle to find the right words on your website, social media, or other marketing collateral.   The truth is, we tend to complicate marketing and get all mixed up with the emotion of running a business and trying to get more clients.   To help us simplify things and create more confidence in marketing a private practice, we’re chatting with my friend, Jane Carter.   Jane has a beautiful way of teaching through storytelling and helping us think of how we do marketing and business in new ways.   Listen up where she breaks down how you can think about marketing in new ways to help you break through your roadblocks and move toward your goals. In This Episode, You’ll Learn: The four roles you play as a marketer: storyteller, farmer, miner, and rancher What do these roles mean and how do they apply to marketing a therapy practice How to reframe what it is you’re doing when your marketing so that you create more momentum, confidence, and results in your private practice Marketing tips to help you grow in each of these roles so that you can create more success in your therapy business Subscribe & Review in Apple Podcasts If you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click here to subscribe on iTunes.   And if you’re feeling extra generous, I’d love to hear what you think about the podcast. Reviews help others find the podcast plus I’d really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!   Links mentioned in this episode:  The Moth Podcast Jane Carter’s Website 5 Smart Ways to Make More Money in Your Business Now   About Jane Carter Jane Carter is a counselor and business coach who is committed to helping therapists and other solopreneurs have more money, fun, and freedom in their businesses. She lives in the mountains of Asheville, NC, where she’s an outdoorswoman, food-and-wine lover, and coffee-shop connoisseur. Jane can be reached at janecartercoaching.com, where she offers a free consultation.

In this episode of the Private Practice Elevation Podcast, you’re going to hear a first-hand account of what it’s like to do online marketing for a business over the span of 8 years.   The ups and downs. The good, the bad, and the ugly!   When it comes to marketing your private practice or new business online, it can often be so overwhelming to know where to start and what to focus on.   You could put a bunch of time and energy into one thing and still wonder where your ideal client is and why are they not showing up.   But over time, as you flex your marketing muscles and begin to see what’s working and what isn’t, your focus gets more refined and growth begins to occur.   I think one of the most helpful ways to learn about marketing a business online is to hear from people who have gone before you.   When you listen to someone explain their stories of what worked, what didn’t, and the mistakes and successes they had, you can take those lessons and apply them to your own private practice.   That’s exactly what we’re doing with my conversation with Maelisa McCaffrey from QA Prep.   She’s been marketing her business, QA Prep, online since 2014, so you’ll be sure she’s got a lot of marketing stories to tell.   Give a listen as she lays it all out there and shares tons of tips you can apply to your own marketing efforts. In This Episode, You’ll Learn: Online marketing tips from Maelisa, who has been running a successful business online since 2014 The ups and downs of online marketing The most important things you can do at the very beginning of launching your business online that can pay huge returns in the future Tips for building an email list and reaching your ideal clients The importance of blogging and how it can impact your business for years to come Tips for writing blog posts consistently to improve your SEO and get more traffic More about my own story with blogging and reaching my audience online Subscribe & Review in Apple Podcasts If you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click here to subscribe on iTunes.   And if you’re feeling extra generous, I’d love to hear what you think about the podcast. Reviews help others find the podcast plus I’d really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!   Links mentioned in this episode: QA Prep  Free Crash Course   About Maelisa McCaffrey Dr. Maelisa McCaffrey is a licensed psychologist, nail design enthusiast, and multi-passionate entrepreneur. With her business QA Prep, she empowers therapists through trainings and consultation on clinical documentation. Maelisa focuses on the “why” behind the usual recommendations and encourages clinicians to think outside the box, while also keeping their ethics intact. As someone with ADHD who’s had to figure out what works through trial and error, Maelisa aims to make sure her trainings are practical, while also allowing for plenty of laughter and fun.

In this episode of The Private Practice Podcast, you’re going to learn how making clinical supervision a part of your private practice can help you uplevel your business and career growth.   The trouble is, with the current associations available to therapists and confusing state licensing protocols, it can be hard for supervision-seekers to find a supervisor with whom they resonate.   After all, new graduates are looking to start their careers off on a solid foundation, and a great supervisor can truly impact the trajectory of their careers as mental health professionals.   But someone is solving the problem by connecting supervision-seekers with supervisors across the United States…   Enter Dr. Amy F Parks.   Dr. Parks is a licensed therapist with more than 35 years of experience in the mental health field. She is an LPC and a Nationally Accredited ClinicalSupervisor.   She’s also the creator of The Clinical Supervision Directory.   The Clinical Supervision Directory (CSD) is the first directory of its kind in the mental health profession. Previously, mental health professionals like LMFTs, LCPs, and LCSWs relied on inadequate, often piecemeal, information when searching for a clinical supervisor to begin practicing therapy   The CSD changes the old ways of searching for supervision completely by providing a one-stop-shop for supervision-seekers to research and find the supervisors that are best for them. In This Episode, You’ll Learn: The story behind The Clinical Supervision Directory and why Dr. Amy created it The biggest challenges new therapists face when trying to find the right clinical supervisor How clinical supervision can be the next step for your career development Ways to get your name out there so you can find supervisees and grow your clinical supervision How joining The Clinical Supervision Directory can help improve your SEO and social proof, helping you be seen as an expert in your field Email Dr. Amy for A Discount Code If you’d like to list yourself as a supervisor on The Clinical Supervision Directory, email [email protected] for a special discount code available for The Private Practice Elevation Podcast listeners. Subscribe & Review in Apple Podcasts If you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click here to subscribe on iTunes.   And if you’re feeling extra generous, I’d love to hear what you think about the podcast. Reviews help others find the podcast plus I’d really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!   Links mentioned in this episode:  The Clinical Supervision Directory About Dr. Amy F Parks Dr. Parks is a licensed therapist with more than 35 years of experience in the mental health field. She is an LPC and a Nationally Accredited Clinical  Supervisor.   Areas of Interest: Children, Teens & Families Owner/Clinical Director @ The Wise Family, Counseling, Assessment &Education in Northern Virginia www.thewisefamily.com Licensed Professional Counselor, Virginia PhD, Educational Psychology, specialty Developmental Neuroscience Adjunct Professor, TCSPP  Clinical Supervisor, HCA Health Systems  Chief Executive Office, CSD Launched July 1, 2021 (conceived Nov 2020)Planned partnership with ACA's 55,000 members and 460 CACREPUniversities nation-wide [email protected]  

In this episode of The Private Practice Elevation podcast, we’re going to talk about what you need to do before you go from a solo private practice to a group practice.   Many private practice owners build their solo practice one step at a time.    Perhaps they start out with little to no business experience and slowly get the pieces in place in order to get clients, make the business profitable and grow.   And then, they decide the next stage of growing their business will be to build a group practice by adding more therapists into the mix. So they start hiring and figuring out this new phase and all the challenges that go along with it.   The trouble is that there are many key steps that are missed way back in the solo practice phase that can make building a profitable and sustainable group practice even more difficult.   This means that many therapists end up just doing the best they can instead of setting their private practice up in such a way that they can scale in the future.   And when you add more clinicians into the practice, things get more complicated, and those steps missed at the solo practice stage can turn into big headaches and liabilities.   You can end up with a “full” private practice with 5 employees and only making $20k a year (a common occurrence!).    To help you avoid these missteps and start creating a sustainable practice that sets you up for future success, we’re talking to Miranda Palmer. In This Episode, You’ll Learn: The foundational principles you need in place to create a profitable, sustainable group private practice that works for you, the team, and clients How many private practice owners end up with group practices that are not profitable and don’t allow them to make the income they want or take the time off they need How to create a livable wage for your solo private practice and the numbers you need to know Why you need to disconnect from your fee so that you can pay yourself what you need in order to have the life you want Understanding your limits and how to give yourself permission to work in a way that makes sense for your life How to decide whether a group practice model is even right for you so that you don’t go down the wrong path or get burnt out   Links mentioned in this episode: ZynnyMe Free Training: How To Have A Group Practice that Pays You and Your Employees Well   About Miranda Palmer   Miranda Palmer, LMFT loves helping therapists bridge the gap between what it takes to be a great therapist who gets great clinical outcomes and what it takes to run a successful therapy practice. She has helped thousands of therapists from around the world make the mindset shifts that allow a more effortless application of marketing strategies that grow a private practice that is not just financially sustainable, but that gets great clinical outcomes.  Subscribe & Review in Apple Podcasts If you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click here to subscribe on iTunes.   And if you’re feeling extra generous, I’d love to hear what you think about the podcast. Reviews help others find the podcast plus I’d really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!

In this episode of The Private Practice Elevation Podcast you’re going to learn the three most common internal inclinations that all high-achievers possess.   Have you ever wondered how some of the top business leaders are able to do what they do, build what they build, and create such growth in their businesses?   Or maybe you’ve seen the growth of other private practices in your area and thought “hmm, what are they doing that’s helping them grow?”   Now, this isn’t about comparison, which can lead you down a counter-productive path.   But it’s about recognizing that there are certain traits or internal inclinations that many successful people have that help them achieve business growth.   To help us understand these three internal inclinations and apply them to your therapy practice, we’re chatting with Joe Sanok, author of Thursday is the New Friday.   In his book, Joe examines how the four-day workweek boosts creativity and productivity.   But the only way to achieve those things is to first examine what’s going on internally so that our inner game can help improve our outer game.   If you’re looking to grow your therapy practice, reach more of your ideal clients, or launch a new business or stream of income, this episode will help you understand your internal inclinations and how you can lean into them to reach your goals. In This Episode, You’ll Learn: How your internal wiring can impact your business growth and why it’s so important to start improving your internal world before you work on your business The three internal inclinations that all high-achievers possess and how they help them perform at the highest level How to extract lessons from your failures and apply them to grow your private practice in the future Why stepping away from your business challenges can actually help you solve them The benefits of thinking like an outsider and inviting outsiders into your business Tips for overcoming ruts or creative blocks in our businesses and lives How to create boundaries and block time so that you can focus on your most important work and hit your private practice goals faster How taking imperfect action can be the fastest way to grow your business Get Started on Your Website Project If you’re ready to elevate your online presence, reach more of your ideal clients, and grow your private practice, you can schedule a free 15-minute Clarity Call.    During this call, we’ll uncover the issues holding you back and start putting together a plan to help you reach your goals. Subscribe & Review in Apple Podcasts If you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click here to subscribe on iTunes.   And if you’re feeling extra generous, I’d love to hear what you think about the podcast. Reviews help others find the podcast plus I’d really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!   Links mentioned in this episode: Joesanok.com Thursday is the New Friday (affiliate link) Free access to the Internal Inclinations Assessment (usually $49): use code TITNF to get it free    About Joe Sanok   Joe Sanok is the author of Thursday is the New Friday: How to work fewer hours, make more money, and spend time doing what you want. It examines how the four-day workweek boosts creativity and productivity. Joe has been featured on Forbes, GOOD Magazine, and The Smart Passive Income Podcast. He is the host of the popular The Practice of the Practice Podcast, which is recognized as one of the Top 50 Podcasts worldwide with over 100,000 downloads each month. Bestselling authors, experts, scholars, and business leaders and innovators are featured and interviewed in the 700 plus podcasts he has done over the last six years.

In this special episode of The Private Practice Elevation Podcast, I’m going to crack open the book on a subject I don’t talk a lot about… myself!   Over the years, I know I’ve shared bits and pieces of my story and how I started Create My Therapist Website and Private Practice Elevation.    Especially how I helped my wife get her private practice online and get her ideal clients to her website.   But I thought it would be fun to let you into all the little bits of it all and put all the pieces together from start to finish.   I know for myself I find so much inspiration in other business owners’ stories.   There’s so much we can learn from others’ mistakes, highs and lows, and the lessons that they’ve learned from being in the trenches of building a business.   When I started Create My Therapist Website as a blog back in 2016, I had no idea that nearly 6 years later I’d have a podcast and build a website design agency for therapists.   Initially, I thought there would be more focus on online courses and webinars to help private practice owners DIY their websites.   While I still do those things, I’ve learned that I enjoy working with fewer people to create a big impact in their business through the services we offer.   But I never would have learned that if I hadn’t started where I was.   And a big part of who I am and what my business looks like comes from my introverted personality.    I’m continuing to learn how to build a business that fuels my energy and plays to my strengths.   Because when I’m at my best, our clients benefit!   So in this episode, I’ll talk a lot about what it means to me to be an introvert and how I used that strength in starting my business.    Whether you’ve been a listener for a while or you’re new to this community, I hope that by listening we’ll get to know each other better and that you’ll learn some valuable lessons you can apply to build your own business. Subscribe & Review in Apple Podcasts If you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click here to subscribe on iTunes.   And if you’re feeling extra generous, I’d love to hear what you think about the podcast. Reviews help others find the podcast plus I’d really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!

In this episode of The Private Practice Elevation Podcast, we’re going to talk about your website content and specifically, what content and pages need to be on your website in order for it to be successful.   Most therapists would agree that they need a website to market their private practice online and help them gain clients.   The problem is that most private practice websites lack the proper pages and content to make a big impact on the business.   And it’s this lack of content that is one of the biggest things I see holding back most therapists who want to get organic traffic and clients using their therapy website.   I see it often when I perform website audits or coaching calls… the website just doesn’t have enough content to resonate with the ideal client and allow Google to pick up the website and rank it high in search results.   So, let’s talk about your website content and make sure you have what you need in order to hit your goals for online marketing. In This Episode, You’ll Learn: How to define what makes your website “successful” and how knowing this can help you make important decisions with your online marketing The content and pages that I recommend as a bare minimum for a therapy website in order for it to be effective A basic sitemap for a therapy website for those who are just getting started How to expand your sitemap over time in order to improve your search engine optimization and get more organic traffic in the future Subscribe & Review in Apple Podcasts If you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click here to subscribe on iTunes.   And if you’re feeling extra generous, I’d love to hear what you think about the podcast. Reviews help others find the podcast plus I’d really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!

Today’s episode of The Private Practice Elevation Podcast is a step-by-step lesson on how to optimize any web page or blog post for SEO (search engine optimization).   We’ll be using our favorite WordPress plugin for SEO: Yoast SEO.   For the many of you using WordPress for your private practice website, I know you’ve likely heard of this plugin or may even be using it yourself.   But when we asked listeners of the podcast to send in their specific questions, a handful of folks asked about Yoast SEO.   More accurately, “how do I get all the dots green in Yoast SEO?”   If you don’t know, Yoast SEO is one of the most popular plugins for WordPress to help you optimize your content so that Google (and your ideal clients) will know what your website is all about.   It allows you to set your keyword and then analyze your content to make sure it’s optimized correctly for that keyword so that it will hopefully show in Google search results.   But sometimes it can be challenging or confusing to know how to edit your content so that Yoast SEO gives you the passing grade.   So I’m going to take you through a real-life scenario where we’ll optimize a web page on my wife’s private practice website so that you can understand how we use Yoast SEO at Private Practice Elevation and the ways you can use it to improve your SEO. In This Episode, You’ll Learn: Step by step how to use the Yoast SEO plugin You’ll follow along as I optimize a real page on my wife’s private practice website The most important factors for ranking a webpage well in Google search results The handful of places you should put your SEO keywords so that Google will know what your content is about This Episode Is Brought To You By   Subscribe & Review in Apple Podcasts If you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click here to subscribe on iTunes.   And if you’re feeling extra generous, I’d love to hear what you think about the podcast. Reviews help others find the podcast plus I’d really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!   Links mentioned in this episode:  80. What SEO Keywords Should I Use on My Private Practice Website? Yoast SEO Plugin Website

  In this episode, you’re going to learn how a break-in at one therapist’s home led to an idea to create an app for keeping track of your continuing education certificates and requirements.   Sounds like a good story, right?!   Have you ever had an idea for an app, a website, or even a business that will help solve a problem you know many people are facing?   Maybe you’ve got a big idea for something to create, but you’re not sure what the next step is or where to begin.   The thing is, many people have “big” ideas all the time. I know I do!   But it’s what you do with those ideas and the baby steps you take that make all the difference.   Today’s conversation will give you the inspiration to take those steps and start building that thing you have in your heart and mind.    Dr. Lani Chin is the creator of CE Hub, an app that conveniently stores all of your continuing education documents and allows you to track your progress along the way for when it’s time for your license renewal.   From seeing what my wife goes through to keep up with her continuing education documentation, I KNOW this app will help many!   In our conversation, she shares all about how she got the idea for this app and how she worked with a team to bring it to life.  In This Episode, You’ll Learn: The most important thing you can do to validate your big idea before taking the steps to build it How a break-in at one therapist's home led to the creation of an app that will help thousands Some of the steps involved with working with a team to create an app and bring a vision to life The challenges you may face and things you need to think through when creating an app that other people will use What the CE Hub app is and the different features that will help you keep track of your continuing education certificates Subscribe & Review in Apple Podcasts If you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click here to subscribe on iTunes.   And if you’re feeling extra generous, I’d love to hear what you think about the podcast. Reviews help others find the podcast plus I’d really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!   Links mentioned in this episode: CE Hub Website CE Hub Facebook

In this episode of The Private Practice Elevation Podcast, I’m going to share my insights on how long you should expect a website design project to take.   Over the years, I’ve spoken to many private practice owners who are interested in getting started on their therapy website - they’re excited to reach their ideal clients and start getting some visibility.   But the conversation comes to a rather quick end when they tell me that they were hoping to launch their website in about a month.   Now, I believe your website is the most important part of your online marketing and can make all the difference in you actually reaching the goals you have for your business.    If your goal is only “get the website live”, well there are plenty of freelancers out there who I’m sure could help you do that quickly.   But if you’ve got many goals that you’re looking to reach in the next 1 - 3 years, then your project may not be as simple as just getting a website up on the internet.   And when you take your goals into account, set a strategy that fuels the decisions you make surrounding your website and content… well, that takes time.   So join me as I share more about our website design process here at Private Practice Elevation so you can understand how long it takes to create a private practice website that is strategically built for your business.   I’ll take you behind the scenes of the different stages to help you understand how long a website project typically takes. In This Episode, You’ll Learn: The different phases your therapy website project will go through on the way from onboarding to launch How long each of those project phases will take and what to expect from them Go behind the scenes of Private Practice Elevation as I share how we schedule our website projects and why Subscribe & Review in Apple Podcasts If you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click here to subscribe on iTunes.   And if you’re feeling extra generous, I’d love to hear what you think about the podcast. Reviews help others find the podcast plus I’d really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!

In this episode of The Private Practice Elevation Podcast, you’re going to learn about tips and an exciting new website that will help you decorate your therapy office so that it’s professional, calm and functional.   One of the challenges of private practice is getting your office space furnished and decorated in a way that’s functional for you and helps your clients feel comfortable and at ease.   I remember when my wife got her first space with multiple offices a few years ago.   The time it took to find the right furniture, choose complementary colors and decor and put it all together.    It’s a lot of work!   In this episode, I speak with Alison Pidgeon, who has created a website and service called TheraSuite, to help with all these challenges.   From the TheraSuite website:    TheraSuite provides professionally developed style boards that were created with a therapy office in mind. Their interior designers seek out the best therapy office furnishings– like soundless clocks, art that functions as sound panels, and more– that enhances the space in which the therapeutic work happens.   You’ve got the option to work with an interior designer or purchase style boards with all the links to the decor and furniture to help you put your office together.   If you’ve struggled to create that dream therapy office space or need some inspiration for that future space you’re putting together, you’re going to love my conversation with Alison. In This Episode, You’ll Learn: How Alison successfully manages the running of her 4 businesses so that she can balance her responsibilities and life The challenges of decorating a therapy office so that it’s functional and looks great How Alison got the idea for Thera-suite and the steps she took to bring her idea to life How TheraSuite can help you DIY your interior decorating of your therapy office The best places you can shop at for furniture and decor for your therapy office What type of decor works best to help your clients feel calm when they’re in your therapy office Ideal colors for your therapy office Other tips and things to think about when decorating your private practice office Receive $20 off TheraSuite with the coupon code “launch20” (Expires June 2022) Subscribe & Review in Apple Podcasts If you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click here to subscribe on iTunes.   And if you’re feeling extra generous, I’d love to hear what you think about the podcast. Reviews help others find the podcast plus I’d really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!   Links mentioned in this episode: https://thera-suite.com  Wayfair.com Havenly.com   About Alison Pidgeon Alison Pidgeon, MA, LPC, is the founder and CEO of Move Forward Counseling LLC, a group practice in Lancaster County, PA. She currently has 16 employees and 3 locations. In addition, she works as a business consultant for Practice of the Practice where she specializes in helping therapists transition from a solo business to a group practice. She also founded a virtual assistant company called Move Forward Virtual Assistants LLC, which specializes in providing well trained VA's for therapy practices.

In this episode of The Private Practice Elevation Podcast, we will discuss each area of SEO so you know exactly what you need to do when optimizing for SEO.   SEO is an important part of any online marketing strategy.    SEO stands for search engine optimization, and it's the process of optimizing your website to rank higher in search engines like Google. SEO encompasses four main areas: technical SEO, foundational content, on-page SEO, and off-page SEO.    The goal is to get your site ranking high in search results so that you can drive more traffic to your website and increase revenue!    But most therapists get easily overwhelmed by all that goes into proper search engine optimization of their private practice website.   And it’s true, there is a lot!   But with all the tasks and things to keep in mind, we actually find just 4 critical parts (or categories) to SEO.   Listen up as I break down the 4 pillars of great SEO.   Links mentioned in this episode:  90. How to Create A SEO Strategy For Your Private Practice 19. On-Page SEO: 5 Things You Can Do Now To Boost Your Google Rank The 4 Crucial Parts of Successful SEO Technical SEO Technical SEO is the first area of SEO that you need to focus on. This is the process of optimizing your website's code and structure so that it's as search-engine-friendly as possible.    There are a few things you can do to optimize your site technically, including installing an SEO plugin like Yoast SEO, setting up 301 redirects, and creating an XML sitemap. Foundational Content Foundational content is the next area of SEO that you need to focus on. This is the content on your website that provides a strong foundation for your SEO efforts. This content includes things like your site's About Us page, its blog, and its service pages. You need to make sure this content is high-quality and keyword-rich so that it can help you rank in search engines. You'll want to build a single web page for each service you provide in your private practice. If your business is more complex, this could be multiple pages. You should include information about what you offer, who it's best suited for, and why the customer would benefit On-page SEO On-page SEO is the third area of SEO that you need to focus on. On-page SEO includes all the SEO elements on the page where they're found (the "on-" part).  When optimizing for on-page SEO, you want to make sure everything aligns with what Google wants so when it crawls your website, it sees all of these things as positive signals. This means using keywords throughout the text while keeping an eye out for keyword density or making sure there are no spelling mistakes. On-page SEO is important because this is how you'll get your website ranking high in search engine results pages (SERPs). This includes optimizing your website's title tags, meta descriptions, header tags, images, and other elements for SEO. On-page SEO can be tricky because there are so many factors you need to consider. But if you do it correctly, you can see a big boost in your search engine rankings! Off-Page SEO Off-page SEO is the final area of SEO that you need to focus on.    This includes all the activities you do outside of your website to help improve your SEO. The main component of off-page SEO is link building, which is when you get other websites to link back to yours.    You can do this by creating valuable content that others will want to share, reaching out to other bloggers and website owners, and participating in online communities. Off-page SEO isn't as important as technical SEO or on-page SEO, but it's still an essential part of any successful SEO strategy.   It can be extremely valuable because it will help you build up authority outside of your website, which can help boost its rankings. Conclusion In order to be successful with SEO for your private practice website, there are 4 main things you need to keep in mind.  These include technical SEO, foundational content, on-page SEO and off-page SEO.  If you’re a therapist who wants help navigating the complex world of web marketing but don't know where to start, schedule a clarity call today.  Our team is ready and waiting to partner with therapists like you as we work through all aspects of digital marketing from strategy development to execution.  We can also provide an analysis of your current site's performance so that we have data points against which we can measure our progress towards improving its rankings by using these key principles. Subscribe & Review in Apple Podcasts If you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click here to subscribe on iTunes.   And if you’re feeling extra generous, I’d love to hear what you think about the podcast. Reviews help others find the podcast plus I’d really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!  

In this episode of The Private Practice Elevation Podcast you’re going to learn the reasons why it’s so important to work on your visual brand before you build or redesign a website for your private practice.   This topic is something near and dear to my own heart, since it’s something that comes up regularly with the website design projects we work on.   Oftentimes, clients will hire us to create the website of their dreams… and that’s truly what we always aim to do.   Except, many clients do not have a clear vision of what design elements their website needs in order to quickly and accurately communicate to their potential clients what therapy with them is like.   So we work with our clients to uncover things like which fonts, colors, tones and photos would really speak to their clients and help them identify with their brand.   But honestly, the most successful projects and the happiest clients are the ones that have done that work up front, before website design even begins.   You may think that the term “branding” just means having a cool logo, but as you’ll hear in this episode, there’s so much more that goes into a brand for your private practice.   To help us unpack the topic of branding and what to do before you build your website, I’m chatting with Kimberly and Justin Slagle from Practicery.   If you’ve got any plans in the near future to build or redesign your therapy website, you’ll want to give this a listen! In This Episode, You’ll Learn: What a visual brand is and is not The key elements that can make up a visual brand for your private practice The questions you need to answer about yourself, your business and your clients to help you begin creating your visual brand Tips and tools to help you find inspiration and discover your visual brand Things you can do to make sure your website design has what they need to create a website that truly represents your therapy practice   Links mentioned in this episode: practicery.com  Therapists Who Brand Facebook group Designspiration   About Practicery (Kimberly & Justin Slagle)   Practicery is a graphic design company that specializes in custom visual branding and Squarespace websites for therapists. Their combined experience in design, marketing, and the mental health field are perfectly aligned to help you create a look and feel for your business that will showcase your authentic style, expertise, and make your ideal client not only say, “I’ve found the one!” but feel it from the second they interact with your brand.    Subscribe & Review in Apple Podcasts If you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click here to subscribe on iTunes.   And if you’re feeling extra generous, I’d love to hear what you think about the podcast. Reviews help others find the podcast plus I’d really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!

In this episode of The Private Practice Elevation podcast, you’re going to learn what it means to be deeply rested and wildly successful. I know we have many introverts out there listening to this podcast, and this one is especially for you. As an introverted person myself, I was super excited to have this conversation with Maegen Megginson. So much of the world's systems tell us that in order to be successful, we must hustle, grind it out, and sacrifice our rest and peace. But what if there was a way to be wildly successful in your private practice and business without giving up the things that bring you joy and leave you filled with energy, rather than depleted? Maegan Megginson is a Sex Therapist turned Business Coach on a mission to help successful entrepreneurs fall madly in love with their businesses.  After nearly burning out, Maegan finally figured out how to leverage her introverted and highly sensitive strengths to create two businesses she loves. Listen in as two introverts share their past and current struggles and successes with building businesses that fit their personality. In This Episode, You’ll Learn: What it means to be “deeply rested and wildly successful” and how your definition of these terms can help guide you toward the life you want to live How to overcome the “arbitrary thirst for ‘more’” so you can can discover where it is you actually want to go and what you want to achieve How setting personal goals for rest can impact your business How to set goals that are in line with your introverted personality so that you can grow your business and get the rest you need How to retrain your brain to focus on rest How to increase your self-compassion so you can stay focused on your work instead of comparing yourself to your colleagues The challenge with social media and how it can detract from the goals you have from your business - plus how to deal with it Free Download: Grow Your Business Without Burning Out Download Maegan’s free guide to learn from her mistakes so you can expand your services with ease, energy, and really big profits. Click Here Subscribe & Review in Apple Podcasts If you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click here to subscribe on iTunes. And if you’re feeling extra generous, I’d love to hear what you think about the podcast. Reviews help others find the podcast plus I’d really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you! Links mentioned in this episode: Maegan Megginson’s Website Digital Minimalism: Choosing a Focused Life in a Noisy World (affiliate link) Self-Compassion: The Proven Power of Being Kind to Yourself by Kristin Neff (affiliate link)   About Maegan Megginson Maegan Megginson is a Sex Therapist turned Business Coach on a mission to help successful entrepreneurs fall madly in love with their businesses. After years of struggling with overwhelm and burnout, Maegan finally figured out how to leverage her introverted and highly sensitive strengths to create two businesses she loves. She believes the key to happiness is to design your business to serve you first and your clients second – only then will you discover how to become deeply rested and wildly successful.

In this episode of The Private Practice Elevation Podcast you’re going to learn 7 simple things you can do to help you get more conversions from your website. Your private practice website exists to help you grow your business, right? The problem is that many websites are not built with conversions in mind. It’s not as simple as just having a phone number on your website… but it’s also not rocket science either. If you’re curious about some simple things you can improve and some mistakes to avoid so you can get more clients from your website, give a listen to this episode.

In this podcast episode you’ll learn the do’s and don’ts of organizing your website content for your ideal clients. When it comes to creating content for your services and specialties, one issue comes up time and again. So we’ll also be answering the age-old question, “is it ok to have multiple ideal clients?”. Listen to this quick episode for my answer to these questions so that you can make sure your website reaches the clients you love.

In his new book, Thursday Is The New Friday, Joe Sanok challenges our acceptance of what the typical workweek is and teaches us how to get more done in less time. In Thursday is the New Friday, author Joe offers the exercises, tools, and training that have helped thousands of professionals create the schedule they want, resulting in less work, greater income, and more time for what they most desire. If you’re feeling burned out and in need of a fresh take on your work schedule so you can get more rest, listen to this episode.

In this podcast episode, you’ll learn how to ensure your WordPress website is properly maintained so that you can keep it safe, operational, and working it’s best to get you clients. The trouble is that most therapists consider their WordPress website to be “set it and forget it”. Or they don’t understand what maintenance tasks they should be performing. So, in this episode we’ll give you a weekly, monthly and yearly schedule of tasks you can be doing in order to keep your website functioning well and always available for business.

In this episode, you’ll learn 3 reasons why investing in SEO for your therapy practice is often a better investment than paid advertising. The simple math shows that as traffic increases, some of that traffic will reach out to you about your services, and some of those leads will turn into clients. That’s exactly why traffic-building is a big part of our process here at Private Practice Elevation. In this episode we’ll discuss the pros and cons of both strategies and why SEO is a fantastic long-term investment into your business.

In this podcast episode you’re going to learn 7 things you can do to increase the loading speed of your website. The speed of your website matters a lot. So much so that a study showed that just a two-second delay in page speed can increase bounce rates by 103%. The problem with increasing your website speed is that you can get into some pretty technical territory so it may be confusing or difficult to even begin making improvements. But in this episode of The Private Practice Elevation Podcast, I’m going to share 7 things you can do that don’t require a degree in website development. If you’ve been unhappy with your website’s speed, listen up for some ways to improve it.

In this podcast episode you’re going to learn how to step into your entrepreneur role so that you can launch new income streams and create the impact you’ve been dreaming about. Dr. Christie Kederian has an extensive career as a professional matchmaker and relationship expert for eHarmony and Match.com affiliate company, Christie has helped thousands of people create lives they love and find love they deserve. Dr. Christie is also an experienced marriage and family therapist, and a professional speaker, providing trainings with the California Association of Marriage and Family Therapists. She’s built multiple businesses and successfully added new income streams to her career and I’m super excited for you to learn more about how you can do the same.

In this episode of The Private Practice Elevation Podcast I’ll give you 5 important questions you can ask before hiring a website design agency for your private practice. Your online presence is one of the best investments you can make when you're marketing your therapy practice. The trouble is, many therapists don’t know the right questions to ask. So, in this episode, I’m putting myself on the other side of the table and thinking about what I’d want to know if I was hiring someone to design a website for my business. Listen in, take notes, and use these questions to help facilitate your conversations when talking with a therapy website design company.

In this episode you’re going to learn how to create an SEO strategy for your own private practice website. Search engine optimization (SEO) is becoming one of my favorite topics. I love how practical it is and the results that can happen in your therapy practice when your ideal clients can find you on Google. The problem with SEO is that it is SUCH a big topic. But if you have a website and want to attract more of your clients to it, you’ve got to at least understand the basics of SEO and how to apply it to your business. That’s why, in this episode, I’m giving you a 3-step formula to craft your own SEO strategy and start getting more traffic to your website.

In this week’s podcast episode, you’re going to learn how to step into leadership so that you can scale your business and lead your team well. I know many of you that listen to this podcast are either leading a group practice, in the process of shifting to a group practice model, or plan to in the future. In doing so there are likely many roles that you’re already playing in your therapy practice and maybe even more that you’ll play in the future. But probably the most important role that will have the biggest impact on the growth of your business is that of a leader. To help us embrace our inner leader and do it in an authentic way, we’re talking with Katie Vernoy. Katie is the co-founder and co-host for the Therapy Reimagined Conference and the Modern Therapist’s Survival Guide podcast. Listen in now! 

In this week's Encore Episode, we’re going to help you determine the actual return on investment you’ll get from investing in an online marketing strategy for your private practice. If you don’t know what the real monetary impact of your investments is (whether that’s money, time, marketing focus), you’ll have trouble knowing what’s working and what isn’t.  So listen is as we go through some key metrics that you’ll want to know in order to help you decide whether investing in your online presence makes sense for you.    

I've had a ton of great guests and great podcast episodes, but this is by far my favorite episode!  That’s because I got to interview my favorite person of all time: my wife, Liz! If you’ve followed my journey for some time then you already know that I do what I do because of my wife and that first website we built for her therapy practice back in 2012. She was just getting started in private practice, heading out on her own and we knew nothing about marketing, ideal clients or how to get found in search engines. Fast forward to 2020 and Liz finds herself in her own office space with a full practice and a waiting list of clients. In this week’s episode of the Private Practice Elevation podcast, we dig into the nitty-gritty of my wife’s 8-year private practice journey from zero clients to a successful practice.

In this Encore Episode you’ll learn how to find the right SEO keywords to use on your private practice website. This is step one of helping your clients find you in search engines. If you don’t know which keywords are “good” ones, then you won’t know what type of content you need to create.. So this episode will help you save time and understand how you can easily uncover the right keywords for your private practice. Check it out now!

One of the first questions I get when someone decides they’re going to build their therapy website using WordPress is, “what hosting company should I use?” In this episode of The Private Practice Elevation Podcast, I’ll share with you some of the key things you’ll want to look for when choosing a reliable host for your WordPress website. Like any service that you invest in for your business, your hosting company should serve YOU and empower you to focus more on your business and make it easier for you to succeed. So how can you avoid choosing a WordPress hosting company that sucks the life out of you and the money out of your wallet? Give a listen to this week’s episode!

In today’s Encore Episode of the Private Practice Elevation Podcast, we’re discussing how to build an online group therapy practice. Many therapists have heard of the business model of a group practice. It’s a great model that takes a lot of work. But usually, when we think of group practices, we think of a group of people in one physical location. Well, today we’re talking with Dr. Lisa Lovelace, founder of Synergy eTherapy, a group practice that has been solely online since starting in 2016.  Today, Lisa’s group practice has 12 clinicians and is serving clients in 14 states. If you’re curious in creating an online group therapy practice, I know this episode will be helpful to you.

In this week's Encore Episode, I’m going to give you an overview of an entire online-marketing strategy that you can use to guide you as you grow your private practice. As a business owner, it can often be difficult to understand what we should focus on and when in order to generate more revenue and reach our business goals. So, this episode will be the first of a 4-part series breaking down what I call “The Online Marketing Summit” to help you know what to focus on and when.

In this week's Encore Episode, we're talking with a very special guest: Maureen Werrbach from The Group Practice Exchange. Maureen helps healthcare owners successfully start and scale their businesses, so that they can have a larger impact on their communities. She is also the owner of a group practice in Chicago, Urban Wellness, where she employs 40 of her own clinical staff. So, Maureen knows a thing or two about scaling a private practice and leading a team of clinicians that share her vision for her business. If you want some key lessons to help you can start and continue to grow your own group practice, listen up!

In this episode you’re going to learn how it’s actually possible to know exactly what will make the biggest impact in growing your private practice. You didn’t go to business school (probably) and it can feel nearly impossible to know what you need to focus on to grow your therapy practice. But the truth is, your skills as a therapist is exactly what makes you qualified (even more than others!) to run and grow a successful private practice. That’s what Kasey Compton, author of the book Fix This Next for Healthcare Providers, wants you to know. Join me in our conversation as we unpack the why behind her book and how it’s going to help you gain more business confidence and create a plan for growth.

Is it more important that your private practice website be optimized for search engines or is it more important that your website looks great? Many people think that SEO and great design are mutually exclusive.  If you want your website to look stunning, well, you’ll have to give up on SEO. But you need SEO in order for your clients to find you, right? In this week’s Encore Episode of the Private Practice Elevation Podcast, we’re going to get to the bottom of the relationship between SEO and website design and usability.