In this episode, Cat Bradley, founder of SewEthico.com, (a company that helps businesses grow their online visibility through SEO, content, and enterprise-level customer analysis), shares how you can build out a customer-centric marketing strategy with enterprise-level customer analysis. Insights she shares include:  How experiences with non-profits shaped Cat's marketing perspectiveWhy customer analytics is key to your customer-centric marketing initiativesWhat is customer analysisBenefits from investing in customer analysisWhy owning a problem helps create a movementCould all customer problems result in a movementThe best thing that businesses can do to be customer-centricHow to conduct a customer analysisCan you automate customer analysis or is it best to use a high touch approachHow to apply the data to your marketing strategy and initiativesand much more

In this episode, Naren Hariparanthaman, co-founder and CEO of Social Animal, a content marketing tool, shares his insights into developing successful B2B lead generation strategies that have helped him grow his businesses. Insights he shares include: Why businesses underestimate the power of SEOThe kinds of companies that can benefit from B2B lead generation strategies with a $0 marketing budgetHow to use SEO to drive B2B lead generation strategiesHow to develop a B2B lead generation strategy around QuoraHow to leverage PR without spending a dimeHow to follow up on B2B lead generation outreachShould content be gated or given away for freeHow community building could form a part of your growth strategyand much more

In this episode, Josh Elledge, CEO of Upmyinfluence, a company that turns thoughtful entrepreneurs into media celebrities, shares his thoughts on becoming a keynote speaker. Insights he shares include:  Why become a keynote speakerIs keynote speaking for everyoneAre the economics in becoming a keynote speaker favorableHow to become a keynote speakerHow to build your skill level as a keynote speakerHow to address the issue of diminishing value of the content we deliverIs media training a must for those interested in becoming a keynote speakerHow to build your visibility and brand when you don't have any public speaking experience to date.How to rate the opportunities available to youThe people you need to engage with when seeking keynote speaking opportunitiesHow to better understand what you're getting paid for as a keynote speakerHow to develop your content strategy for an event to make it work from a business point of viewand much more

In this episode, Aaron Burnett, CEO of Wheelhouse Digital Marketing Group, shares why it is worth building a values based organization and how to build a values based organization that drives performance-driven business growth. Insights he shares include:  What is a values based organizationDo we need to connect culture to a mission or cause to create a values based organizationThe source of Aaron's journey to creating a values based organizationWhat to look for in people when building out a values-based organizationHow to go about creating a values based cultureHow to recruit for such a cultureHow to celebrate your cultureHow to approach analyzing your cultureHow to conduct reviews and use language that reinforces the cultureHow best to communicate within the organization when growing rapidlyThe unique meetings that Aaron holds regularlyThe unsaid value that is critical to a values based organizationWhy a checklist is so essential to a values based organizationand much more

In this episode, Victor Bous, Head of Marketing at restream.io, shares why live streaming is a powerful psychological tool that businesses can use to build influence and drive sales. He also shares how to use live streaming for business to boost growth. Insights he reveals include: Why a business should consider using live streaming to grow their businessHow to overcome the fear of not having control over the editing process when live streaming for businessHow to use live streaming to enhance your community-building effortsHow to showcase your brand expertise on a live streamHow to build partnerships with live streamingHow to best repurpose content generated when live streaming for businessWhat to keep in mind when picking a platform to live streamHow to choose the right platform when publishing contentHow to create a magnetic live stream that engages your audienceand much more

In this episode, Steve Brown, the CEO of ROI Online, shares how to write a compelling brand story that engages future customers in their buying journey. Insights he shares include:  How most business owners waste their marketing budgetWhat are the four crucial components every brand needs to succeedThe problem businesses have in being able to communicate effectively and whyWhat is a brand story and how can it help address the communication problemHow does the hero's journey help in developing a brand storyHow to get leadership buy-in to create a compelling brand storyHow to write a brand story that is compelling and continue to produce more stories for the businessWhy every piece of content needs to fall into one of seven buckets as identified in your brand scriptHow to write brand stories that solve the challenge of creating consistent content production problem and show the human side of your businessHow to tell compelling brand stories via a podcastIn what ways can the brand story be used apart from being used on a website

In this episode, Patrick Van Gorder, the senior VP of Level Agency, shares how we can get started with b2b account-based marketing. Insights he shares include:  Why Patrick advocates for a B2B account-based marketing approachHow Patrick defines account-based marketing (ABM)Why marketing and sales should work as one cohesive unitThe benefits of ABM to an organizationHow companies can find ways to adopt ABM that best fit their unique needsHow to develop a one to one personalized experience to companies with ABMHow much data do we need to support buyer profilesHow to engage your account's buying committees and usersWhy building a peer to peer relationship with sales is the best way to create better alignmentHow to recruit for ABM transformation within an organizationThe role of account scoring in B2B account-based marketingWhen to look at building your content and messagingWhy your content needs to pass the sniff testThe steps we should be cognizant of in rolling out b2b account-based marketingTechnology will help with your ABM transformationWhat metrics and analytics we need to have in placeAspects of ABM that innovative companies are using

In this episode, Mary Kathryn Johnson, the chatbot mom, and CEO of messenger funnels, shares how we should be using conversational marketing to develop our nurturing leads strategies. Insights she shares include:  What businesses could gain by being more of a chameleonAn aspect of the sales process that most companies struggle withWhat is a better approach to lead nurturingWhy Mary believes more B2B companies should use FB messengerWhere text messaging fits into your nurturing leads strategiesThe technological requirements to implement text and Facebook messagingWhat we need to put in messages to nurture leads effectivelyHow to personalize content based on where customers join the conversation on your websiteHow B2B companies can effectively scale personalized conversationsHow to determine the frequency with which we communicate with leadsWhy you shouldn't hire a traditional copywriter for FB messenger marketing and text marketingElements of UX and UI you need to aware of when designing bots for your nurturing leads strategiesHow Mary sees AI impacting FB messenger marketing and text marketing

In this episode, Guillaume Moubeche, CEO of Lemlist, a sales automation tool, reveals B2B sales prospecting strategies that most companies seem to miss. Insights he shares include: What most businesses don't know about personal brandingHow Guillaume's brand has helped with sales prospectingWhat is B2B sales prospectingHow Guillaume distinguishes between leads and prospectsWhat most people miss in the area of B2B sales prospectingHow to get started with B2B sales prospectingHow to find the right balance in personalizing your emailsHow relevant gifs and video are in email communicationHow to follow up with being annoyingHow to build out a referral engineThe role partnerships can play in building authority and expertise in your industryGuillaume's recommendation on developing your social media presence in the B2B spaceHow Guillaume uses storytellingHow Guillaume sees sales and marketing working more in synchThe role of community building and engagement in sales prospectingand more

In this episode, Justin Brown, cofounder of Primal Video, shares from his vast experience with video production and YouTube video optimization. He shares how any businesses can gain traction on YouTube. Insights include: What stops companies from using video effectivelyA significant ingredient in using video to distinguish yourself from the competitionShould we view Youtube as a search engine or a social media platformIs YouTube right for any businessThe best ways for someone to get started on YouTube and grow their visibilityHow Justin got started on YouTubeHow best to repurpose content for YoutubeJustin's recommendations on session times and engagement levelsJustin's recommendations on thumbnails, titles, testing, and analyticsJustin's goals with creating videosPrimal videos north star metricThe process Primal video follows with their video production

In this episode, Zachary Babcock, CEO and founder of Underdog Empowerment shares how he rocketed to prominence with his podcast right from the start. He shows us how we can get our podcast out there by focusing on a few critical elements. Insights he shares include: The problem with teaching that most businesses encounterHow Zachary dramatically scaled his podcast The four metrics that matter when creating a podcastHow to get big name industry experts on to your podcastHow to get podcast reviewsThe role personal branding has had in Zachary's business growthThe key element to personal branding that drives business growthHow to make the most out of other peoples audiencesHow to keep on top of a growing network of connectionsHow podcasting has helped Zachary launch products and servicesThe best ways to promote your podcast to scale audience growth

In this episode, Ben Baker, founder of Your Brand Marketing (an employee engagement firm) shares how we can write a powerful brand story that boosts referrals. Some insights he shares include: How companies get employee engagement wrongIs employee advocacy a subset of internal marketingWho needs a personal brand story and whyHow to write a brand storyThe biggest mistake people get wrong with crafting a brand story by using the hero's journey formulaHow to write a brand story and repurpose itHow can you factor your brand evolution into writing your brand storyHow to get customers to tell a version of your brand storyAre brand stories driven by personalityIs their truth to the saying that customers must buy into the story not just the productExamples of companies sharing great brand storiesHow to help a company, discover and create their brand story assuming that they've already got their mission and visionHow to persuade customers and vendors to be interviewed and gain their perspectivesWhat could businesses do to create a quick win and prove to their leadership that is worth investing inWhy brand story resonance is importantHow to reiterate and reinforce the brand story at various touch points

In this episode, Ian Peterman, founder of the Peterman Design Firm (named one of the top design and branding firms in the USA) shares how to create a powerful cohesive branding experience and the ways in which businesses can resolve the differences between their branding experience vs customer experience to boost business growth. Insights he shares include: Why most business don’t understand the branding experience vs customer experienceWhy branding is so important even for startupsWhat a branding experience encompassesHow to measure the impact that branding experience has on other parts of their businessHow Ian defines cohesive brandingWhen businesses realise that there is break in the cohesive branding experience and user experience How to best resolve the differences between branding experience and user experienceHow to find quick wins in the process of resolving the differences between branding experience and user experienceHow best to resolve account based marketing differences in the brand experience and user experienceThe place for offline experiences in conjunction with online experiences8 powerful areas you need to look at for a cohesive branding strategyWhy branding and user experience is more important in nurturing and retaining customersThe one area that businesses producing physical products miss in resolving the differences between branding experience and user experienceand much more

In this episode, Mark Terrell, an experienced coach and entrepreneur shares how we can use motivational maps to motivate employees. He also shares how to make leaders and communication amongst teams more effective. Insights he shares include: How would you define a reluctant leaderHow would you define motivational mapsHow would a business use motivational maps to achieve predictable B2B successCan employee motivation and people development be seen as indicators of business growthHow can motivational maps can help those who have been thrust into leadership but not really equipped for their new roleWhat are the nine motivators that you could find in your team/organizationHow you can use the 9 motivations to motivate your employeesHow teams can use it to give feedback as to what motivations they see in youHow to identify motivational gaps in the organizationHow motivational maps be used to impact customer experience and customer service qualityThe mistake that most businesses make in implmenting motivational maps. and much more

In this episode, Virginia Nussey, the director of marketing at Mobile Monkey a Facebook messenger marketing solutions provider partner, shares tips on creating a chatbot marketing strategy that can powerfully boost sales. Insights she shares include: What is a messenger chat botAre chatbots a good fit for any business?Are chatbots an enabler for on demand content?How to build a chatbot marketing strategy to drive conversionsThe psychological triggers we need to include in chat bot conversationsHow to approach chatbot designWhat some companies do better with their chatbot marketing strategy than othersMobile Monkey’s north star metricThe factor that contributes to Mobile Monkeys predictable successand much much more

In this episode, Daniel Glickman, CMO of wave.video, an innovative video solution for creators and small businesses and author of two books - Personalize This and Disrupt That, shares how we can use influencer video marketing to boost business growth. Insights he shares include: What has fueled wave.video’s growth in the past few yearsWhy startups and established companies should use influencer video marketing in their growth strategyWhy influencer video marketing is perfect for brand growthWhat holds people back form using influencer video marketingHow to incorporate agility in your influencer video marketing strategyThe essentials to a well develop influencer video marketing strategyThe best ways to bring a potential influencer onboard and develop a campaignCan influencer video marketing disrupt a marketplaceShould influencer video marketing and content be created for all parts of a marketing funnel?What we need to add to videos we create to tap into the audience’s interest and emotionsCan influencer video marketing make a difference to retention ratesThe pitfalls that companies should avoid as they develop influencer marketing campaignsInfluencer marketing trends to look out forand much more

In this episode, Alban Brooke, Head of marketing at Buzzsprout (a podcast hosting platform) and host of the podcasts “Buzzcast” and “How to start a podcast” shares how to promote your podcast. Insights he shares include: What most businesses misunderstand about podcastingThe best way for B2B companies to approach podcastingHow to approach monetizing a podcastHow B2B companies should brand their podcastHow to build your podcast audience and grow the know, like and trust factorThe best ways to leverage podcasts for promoting your businessHow to promote your podcast - key areas to keep in mindHow to approach podcast SEOIs it best to include a podcast transcriptWhy content repurposing can pay big dividendsHow to approach the issue of making your podcast as accessible as possible to as many listeners as possibleHow to use social media channels to increase visibility of your podcast contentIs your audience be experiencing podcast shock if so how to handle itand much more

In this episode, Marko Pavicic, shares how he uses a scientific process that integrates neuroscience and LinkedIn to help video agencies scale and become seven figure businesses. He also shares how you can build a predictable yet consistent flow of leads and clients with $0 in ad spend. Insights he shares include: What is a superpower and how you can discover yoursHow to use neuroscience to boost your lead generation on LinkedInHow to best change your LinkedIn profile once you know your superpowerHow to position yourself on LinkedIn to encourage collaboration opportunitiesHow reach out to people with superpowers that are different from yoursHow to save time by automating the process of outreachHow to build out your referral engineHow to leverage content to scale your visibility on LinkedIn and outside of itWhat to do if you are not getting much engagement with your contentand much more Read more - https://www.sproutworth.com/lead-generation-on-linkedin-with-neuroscience/

In this episode, Lubna Forzley-Badr, founder of Stories.ae and marketing director of Mumzworld.com shares how to use storytelling in business to fuel growth and bring about transformation from within the business. Insights she shares include: Why start with the why of your businessThe principles of parent based leadership which ground good storytellingThe foundations of creating a great story in businessWhy sharing knowledge is a key part of storytellingHow to inject humour into stories wiselyThe 7 story archetypes and how they can dramatically improve your marketing and fuel growthHow to make business storytelling awesomeHow to gear your stories towards brand awareness and engagementHow to use social media to share your story and identify with your future clientsHow to go about creating a movementHow to add an appropriate call to action to your storiesand much more

In this episode, Dr. Jeff Spencer, who has been at the forefront of human performance and achievement for over 40 years and has coached, mentored and been the Cornerman to some of the world’s highest achievers from Fortune 500 leaders to Gold Medal Olympians, shares 10 powerful steps to create a winning mindset for business growth. Insights he shares include: What is a champion's mindsetThe ‘calling’ that changed the course of Jeff’s life How can preparation make your biggest challenges seem easyShould you invest in a cornerman, coach or mentor to create a winning mindset for business growthWhy should you embrace the process rather than the resultHow does taking a smart inventory help you to achieve your goals fasterWhy setting the RIGHT goals are essential to massive success and how do set themThe difference between the human mindset and the Champions mindsetHow to master the process of developing the ‘Champion’s Mindset’How does producing excellence honor your potentialWhy do we always need to be evolving towards our biggest future The Champion’s Golden RuleThe 10 steps to achieve your greatnessPLUS: How to determine your legacy statement and daily rituals you need to perform to create a winning mindset for business growth

In this episode, Steve Sims, founder of Bluefish.com a luxury concierge company and author of the book - "Bluefishing – the art of making things happen", shares how you can develop a powerful referral marketing strategy that continues to pay dividends to your business growth. Insights he shares include: How he defines a referral marketing strategyHow to gain referrals the right wayWhy referral marketing is the ROI of relationshipsHow to embed utility in a referral strategy based on relationshipsThe secret to creating viral contentWhy social platforms are not socialWhy you should invest in podcasting as part of your referral marketing strategyHow to use public speaking opportunities to build your audience and connectionsand much much more

In this episode, Nelson Bruton, President and Co-Owner of Interchanges.com, shares insights into how to use live chat lead generation to fuel business growth.  Interchanges.com is a Florida based digital marketing company that has generated over $1.4 billion in revenue for their clients by helping businesses to increase conversions using live chat support. Insights he shares include:   How to approach lead generationWhy consider using a live chat lead generation strategyConsiderations that businesses need to keep in mind when implementing live chatHow to use live chat so it aids and not disrupt a customers buying processThe one thing you need to do before deploying live chat on your websiteHow to develop a live chat lead generation strategyWhy manning live chat 24/7 can be a challenge and how to address the issuePre-requisites for a website before deploying live chatWhere live chat sits in the mar-tech stackWhat ROI you can expect from using live chat for lead generationand much much more

In this episode Emilia Chagas, co-founder & CEO of Growthhackers Workflow (formerly known as Contentools.com which is a content marketing platform that helps marketing teams plan, create, distribute and analyze online content) shares how you are best able to drive growth with a proven content marketing strategy. Insights she shares include:  How to match content with revenue or actual salesThe content challenge that most businesses faceWhat content managers, relationship managers or partnership managers have in commonThe essential elements for a content marketing strategyHow to map out what content we already have in place to maximise the reach and engagement with your target audienceHow to bring a growth mindset to content creation and content marketingGood tools to automate content marketingHow to maintain the consistency and quality of content for the long termIs there a role for episodic contentand much much more

In this episode, James Mulvany, founder of Radio.co a live streaming and radio management platform and Podcast.co a platform for publishing and distributing podcasts shares how he uses podcasting to help brands and entrepreneurs tell their story. Insights he shares include: Why use podcasting as a business development strategyHow should businesses in the B2B space look at podcastingHow to use podcasts to target future customers as part of your business development strategyHow increase the visibility of your podcastHow to provide value during the podcast process to acquire the account or customerCan you use podcasting as a customer acquisition strategy if you are taking an Account Based Marketing (ABM) approach?How can you use a podcast episode to acquire similar customers or more ideal customersWhat do you need to keep in mind in taking the conversation from a podcast to getting referrals or them on board as a clientand much more Discover more at https://www.sproutworth.com/podcasting-as-a-customer-acquisition-strategy/

Chief churn crusher and churn consultant to growing B2B SaaS companies, Anita Toth, shares proven customer attraction techniques that will help build better customer experiences and fuel your business growth. Insights she shares include: The best place to start in crafting a compelling customer experience that attracts your ideal clientsWhy you should interview customers What's missing in all the data that most companies acquireHow to find the best people to interview your customersHow to get your team on onboard with implementing customer attraction techniquesThe best ways to collate knowledge and insights from customer experiencesThe best frequency for data reviews and implementationThe best ways to build trust with your customers and future customersHow get data from churned customers and build better customer experiences and much more Discover more at - https://www.sproutworth.com/proven-customer-attraction-techniques/

In this episode, Nikki Elbaz, founder of nikkielbaz.com and unmassmarket.com shares the secrets to data-driven onboarding email sequences that get more products in more pockets. Insights she shares include: What businesses don't know about email copy and how it can fuel their brand marketingHow to decide on which is best - long emails or short emailsWhat place does email still have in onboarding people on to SaaS productsHow to structure your onboarding emailsHow to determine the best email frequency and set the right expectationsOnboarding email best practices you need to drive business growthPLUS: How to test and optimize your onboarding emails and much more. Learn more at - https://www.sproutworth.com/onboarding-email-best-practices/

Steve Jobs said, “If you really look closely, most overnight successes took a long time.” This is true for any business. Most successful founders and entrepreneurs bootstrap a business, and go through a lot before they come to the attention of the public. In this episode, Aaron Crewe, CEO of Novi Digital (which is a platform that sources both agencies and consultants to deliver services to clients) shares his lessons learned from bootstrapping his business for sustainable growth. Insights he shares include: How to bootstrap a business by building a plan around a budget rather than around your wishesHow to create content that people can relate toThe number one priority in bootstrapping a business that most people ignoreWhy selling services is easier than selling productsWhy you should start in a big market and find your niche within itThe one resource you need to leverage to bootstrap a business and grow your sales pipelineand much much more

In this episode, Francis Brero, Co-founder and CRO of MadKudu, shares how you can leverage data from your campaigns and customer interactions to improve your B2B marketing funnel output. Insights he shares include: Why is the traditional MQL model limited and how to create a better B2B marketing funnel?How should a business qualify accounts as potential leads,How to use data to adjust the way you build a customer experience for leads?How to leverage champions in organizations who can drive the adoption and procurement process internally?How young companies can leverage data without investing in expensive tools to gain quick B2B marketing funnel winsHow to fastlane your best prospects from interactions like filling out a webform? How to maximize ad revenue by educating platforms like Facebook on what constitutes a good conversion from our campaigns?

In this episode Adam Sands, CEO and founder of Roofing Business Partner shares how you can use a Facebook marketing strategy to predictably grow your business and dramatically improve your ROI. Insights he shares include: How to create a lead generation process that positions you as an authority in your industryWhy use Facebook as opposed to other platformsHow to use top of funnel videos for an effective B2B Facebook marketing strategyHow to create engaging videos for your Facebook marketing strategy that captures your target audience’s attentionHow to get your target audience to self-identify in order to continue marketing to themHow to deal with people’s objections through your Facebook marketing strategyThe best ways to retarget your audience offlinePlus how to use an offline retargeting pixel to boost your Facebook marketing strategy results

In this episode, Mike Rhodes, the founder and CEO of WebSavvy shares insights into using a profitable Google AdWords strategy to drive your business growth. Insights he shares include: The one strategy that drives business growth for WebSavvyHow a business should decide if a Google Adwords strategy is worth investing inHow to decide the best channels to remarket to your visitorsHow to reduce the learning curve when crafting your Google AdWords strategyHow to remain profitable with your ad campaignsHow to run ad campaigns for cheaperWhat you can learn from the competition and how to create wins despite their effortsWhy you need to pay attention to machine learning and how it will affect your Google AdWords strategyWhy you should think about your business as a data business to achieve your business objectivesHow to differentiate your business when the playing field is levelled because of AI and data (irrespective of your Google AdWords Strategy)

In this episode Liam Martin, co-founder of Time Doctor and the Running Remote conference shares how he crafts a SEO marketing strategy to boost your business growth. Insights he shares include: What marketing strategies have fed the growth of Time DoctorWhy you need to build a referral marketing engineWhat does it look like to make a product that is incredibly user friendly and sharableHow to make your product more viralHow to use review sites to improve your SEO marketing strategy and the potential virality of your productHow Liam brings focus to his SEO marketing strategy to drive business growthHow to approach keyword research to feed your SEO marketing strategyHow to develop a link building strategy that yields ongoing dividendsHow to layer retargeting onto the overall content and SEO marketing strategy to grow your businessWhy YouTube provides an opportunity for your businessHow Time Doctor prioritises content for publishingHow Liam sold out tickets for the first running remote conference within six months of launchingWhy take advantage of the tactical and strategic advantages of going remote Discover more at - https://www.sproutworth.com/how-to-craft-a-seo-marketing-strategy-to-boost-your-business-growth/

In this episode, Jon Ferrara, CEO of Nimble shares how you can easily build your company brand and scale a business without spending a dime on advertising. Insights he shares include: Why is the need to connect with people in B2B businesses at scale importantWhy you need to sell people a better version of themselvesHow the art of follow up and following through is critical in being able to build relationships that scale a businessHow to capitalize on a blue ocean opportunity that exists today for all businessesWhat it means to be able to find conversations that are relevant to parties involved in a conversationHow to personalize your email communication effectivelyHow the five F’s of life can help you quickly find common ground with your prospectsHow good customer experiences originate from inside of a business brandWhy it is important to segment people in your CRM and not just your marketing automation in order to scale a businessHow Twitter lists can help build leads for your businessHow to engage people over email over a few interactions in a way that doesn’t annoy themWhy less than 1% of the 225 million global businesses that exist today use a CRMHow to use principles that have stood the test of time to find partnership deals that allow businesses to scaleHow the five E’s of social business can help position you as an expert in your industry and scale a businessHow to measure the depth of your relationships while scaling a business Discover more at - https://www.sproutworth.com/how-to-easily-build-your-company-brand-and-scale-a-business/

In this episode, Kris Ruby, CEO and founder of Ruby Media Group shares how you can drive your B2B marketing results with 9 power public relations campaign steps. Insights she shares include: The best way to approach setting up a plan that drives marketing resultsWhere a PR plan fit into your broader B2B marketing strategyHow to make sure your public relations campaign steps and PR strategy succeeds with defined KPI’s & ROIPR plan templates to help with tracking and monitoring the progress of your campaignThe 5 ways to ensure PR plan enhances your brand positioningWhy prospects interested in PR services need to understand how a PR firm works before they are ready to develop a PR plan and effectively work with an agencyHow to reach your target audience in digital platforms through PRHow to handle coordination with a PR professional that is external to your organizationHow to maximize SEO value from PR related content and placementsWhy personal branding is key to getting your future partners and audience to pay attention to your businessPLUS: How to distribute your content and press placements after coverage has been securedAnd the answer to “What is a good place to start for those who are uncomfortable with putting themselves on camera?” Discover more at - https://www.sproutworth.com/9-public-relations-campaign-steps/

In this episode, Dionysia McPherson, co-founder of Paperform shares how to drive growth with a UX design process that is customer centric. Insights she shares include: Why is a UX design process importantHow to understand the user and your brandHow to conduct user researchWhy user research is so importantWhats involved in user researchHow to design a minimum viable product (MVP)How to analyse data and customer journeysHow to conduct user testingThe best ways to conduct UX implementation and analysis to meet customer expectations

In this episode, Barry Speilman VP of marketing at Sixgill, a cyber security firm shares how he uses events and trade show marketing strategies to fuel business growth. Insights he shares include: How to market to enterprise and government clients How to market so as to ensure a continual supply of leadsHow Sixgill uses content marketing to nurture leadsWhy they advertise their webinars given the clients they targetHow to use influencer marketing for events to fuel growthHow to decide what sort of budget to allocate towards events and trade show marketing to gain an ROIHow to decide whether boosting brand awareness takes priority over generating leads in your trade show marketing strategyWho you need to take along to execute on your trade show marketing strategyBarry’s perspective on whether public relations is a separate specialty or a skill set in a broader digital marketing contextThe role of employee advocacy for trade show marketing strategies and lead nurturing Discover more - https://www.sproutworth.com/how-to-use-trade-show-marketing-strategies-to-fuel-business-growth/

In this episode, Michael Haynes, a B2B customer and marketing strategy specialist and author of the book Listen Innovate and Grow shares the best ways to drive growth with a buyer driven B2B sales approach. Insights he shares include: How to know when you have the right understanding of the customer and the market Why businesses often struggle with sharing of customer informationHow to get to the heart of what the buyer and user is experiencingHow to identify with buyers and users in your market or industryHow to address the needs of the dual customer experienceHow to target B2B corporate customers and cater to influencers in those organizationsHow to make sure that your content is on point, and that leads to a better set of expectations and user experience?Why digital is not everything and how to best incorporate face to face meetings to create better customer experiencesHow to focus on creating experiences, then emotions which deepen relationshipsThe critical component to creating customer experiences that resonateHow to ensure you have the right growth frameworkHow the listen innovate grow framework can helpHow to use customer journey maps to provide the inputs we needWhy understanding your own business is critical to the sales processHow to strengthen your value propositionHow to nurture customers in their respective buyer journeys Learn more at -https://www.sproutworth.com/how-to-drive-growth-with-a-buyer-driven-b2b-sales-approach/

In this episode, Joe Apfelbaum, CEO of Ajax Union shares how to use LinkedIn for business development. Insights he shares include:  Why businesses are often frustrated?How to get your competitors to send you clientsHow to approach marketing on any platformHow to build your know like and trust on LinkedInWhy a strategy is critical to your LinkedIn business marketingHow to set goals for your LinkedIn business marketingHow to create a unique value proposition for your LinkedIn business marketing even if you are just starting out. How stories can help you connect with your target audience3 essential steps to fix your LinkedIn profileHow do you find and connect with future customers on LinkedIn?How to easily monitor and track your progress while using LinkedIn for business developmentThe major types of posts that you should be sharing with your audienceHow to leverage LinkedIn features to build your connections and business development opportunitiesHow to message people on LinkedIn for business development? How to be consistent in touching base with your LinkedIn networkThe key question to creating predictable B2B success on LinkedIn

In this episode, Joe Rizzo, co-founder of TashRizzo shares LinkedIn best practices that we should keep in mind to drive business growth. Insights he shares include: Why LinkedIn is a microcosm of the wider online marketing world?How do you stand out on LinkedIn?12 LinkedIn best practices to give you a jumpstart on the platformPublishing on LinkedIn is easy and there are many options. How do you balance and filter out the best opportunities to drive business growth?Is publishing enough or do we also need to engage in outreach to build your audience?How do we follow up on LinkedIn conversations effectively?Why Joe recommends LinkedIn Sales Navigator as part of your best practice?When should you consider using LinkedIn advertising and what is the best way to use it?How LinkedIn's insights tag can help with retargeting your audience.How to build trust when starting out?Does LinkedIn have a role to play in customer retention and engagement?Why consistency is a key LinkedIn best practice? Discover more at https://www.sproutworth.com/linkedin-best-practices-that-will-drive-growth/

In this episode Daniel Alfon, LinkedIn and social media marketing expert shares how we can use LinkedIn to achieve powerful business marketing results. Insights he shares include: How to approach LinkedIn for B2B marketingThe role of company pages and showcase pages in LinkedIn business marketingWhy the platforms organic reach should be incorporated in your LinkedIn business marketingThe place paid advertising should have in your LinkedIn business marketing strategyHow businesses can leverage LinkedIn marketing by building the personal brands of their staffWhy LinkedIn personal profile pages are so importantThe often overlooked elements of your profile page that can double your lead generationHow to stand out on LinkedIn by sharing your unique valueHow to publish content that engages your target audience on LinkedInHow to incorporate rich media onto your LinkedIn profileHow to connect and follow the right people on LinkedInHow to approach content marketing in LinkedIn groupsShould you build a community on LinkedIn Discover more and the show notes here - https://www.sproutworth.com/how-to-use-linkedin-for-business-marketing-results/

In this episode Ramesh Dontha, managing partner of Digital Transformation Pro and the voice behind the Agile Entrepreneur Podcast shares how to scale your startup in as little as 60 minutes a day for 30 days or less. Insights he shares include: Why an agile mindset is essential for entrepreneurs and startupsHow you can develop an agile mindsetHow to overcome the challenges in developing an agile mindsetWhat the process of startup growth looks like for an agile entrepreneurHow agile mindsets help with hastening your learningHow to track progress in developing an agile mindset in light of your business objectivesHow Ramesh has applied an agile mindset to his podcast and book launch. Discover more and resources here.

In this episode, Martin Kõiva, Co-founder and CEO of Klausapp.com shares how to fuel business growth by raising customer service quality. Insights he shares include:  Defining good customer serviceHow to fix the incomplete picture that traditional customer service metrics provide Why the business departments can no longer function independently of each otherHow sales and success teams can also benefit from a customer service quality assurance toolHow to use internal metrics aligned with company objectives to better customer service quality assuranceHow simplifying processes can have a dramatic effect on customer service qualityHow gaining a customer’s point of view can validate new channels inexpensivelyThe support driven community you need to bring you up to speed on good customer service practicesHow a motto can guide your efforts to improve customer service quality and adapt to ongoing changes in the environmentHow to ensure that all your team members are on board with the strategy to improve customer service qualityHow content, community and marketplaces drive growth for KlausappWhere self help support fits into the overall quality customer service pictureHow SaaS companies can strive to create the perfect customer service frameworkHow to hire the right people to improve customer service quality

In this episode, Casey Sullivan, CEO of Bookafy shares how he leverages a product-led growth strategy to boost his company’s results and growth. Insights he shares include: Why a focus on product development has helped themThe traits that have made them a successful product-led growth companyThe key channel for their product-led growth marketingHow Casey finds team members with skill sets that complemented hisWhy you should prioritize more self-service funnels and training before making new hires in customer-facing rolesWhy you should consider starting a reseller programHow Bookafy has a viral effect and prompts users to share it with othersWhy you should prioritize the user experience above all elseHow to let customer requests drive growth-related initiativesHow to use feature requests as a competitive advantage and set out your roadmap.Why paywalls should not appear until the customer has seen real value in your productHow Bookafy drives free trial sign-ups Discover more - https://www.sproutworth.com/how-to-leverage-a-product-led-growth-strategy/

In this episode, Thibaud Clement, CEO of Loomly shares how to fuel growth with a social media marketing content strategy. Insights he shares include:  Why Thibaud chats to at least 100 customers a day.How to make sense of all the information and requests customers send your wayWhy Thibaud launched Loomly depite the intense competition in the social media marketing space. What makes for a successful social media marketing teamWhy original content is the only way forward for a social media marketing content strategyHow to identify the types of content that will produce a positive ROIHow highly regulated industries can best make use of social media marketing content without harming their brand.Why responsiveness cannot be ignored in your social media marketing content strategyHow to enter and scale advertising on social mediaLoomly's north star metricHow Loomly deals with churnHow to determine whether you should invest in customizing content for client acquisition Discover more - https://www.sproutworth.com/how-to-fuel-growth-with-a-social-media-marketing-content-strategy/

In this episode, Connor Gillivan, co-founder of FreeeUp shares how they craft positive customer experiences with a growth marketing mindset. Insights he shares include: How to ensure your customers get a positive customer experienceFreeeUp's north star metricWhat has contributed the most to FreeeUp's growthHow to develop a marketplace while ensuring you have adequate supply and demand. How to develop a referral program based of positive customer experiences that continues to drive business growthHow podcasts can drive up business growth and co-marketing opportunitiesHow FreeeUp proactively ensures a great customer experience for its clients

In this episode Amy Wood, founder of Content10x shares insights on how to repurpose content to drive business growth including: What matters most with content marketingHow to make your content go further by repurposing itThe reason most businesses struggle with effective content marketing and repurposing contentHow to repurpose content so it engages your audience and reaches new audiencesHow to repurpose content so it is consistent with your branding guidelinesHow to gain SEO value when you repurpose contentHow to approach repurposing content when starting outGood practices to abide by when you repurpose contentMetrics to measure your content repurposing efforts

In this episode Ryan Robinson, content marketer for Close.com and editor in chief of ryrob.com shares his insights into content promotion. Insights he shares include:  How businesses can build relationships in a natural win-win wayHow Ryan has been able to pick up lucrative opportunities with big name companiesHis 80/20 approach to content marketingThe best approach to promote content on social mediaWhat results businesses are looking forHow Ryan positions himself in the industryWhy Ryan doesn't care for the hub and spoke SEO modelHow to get featured on major publicationsWhat in the content marketing space has helped create predictable success at Close.ioThe best ways to use webinars to drive engagement and sign upsThe metrics Close.io focuses on to inform their content strategy Discover more at - https://www.sproutworth.com/content-promotion-to-drive-business-growth

In this episode, Jose Cayasso (Caya) CEO and Co-founder of Slidebean shares his perspectives on Slidebean's growth and the factors that have paved the way for the company's success. Insights he shares include: The growth factor that has helped with Slidebean’s growth consistently over the yearsHow video content can fuel engagement with your ideal audienceWhat most businesses get wrong with their video contentSlidebean's approach to producing video content and how you can use itLessons learnt from their most popular video contentHow Slidebean tracks conversions and uses calls to action in their video contentWhy Slidebean isn’t focused on email marketingSlidebean’s approach to investing in SEO and contentThe hardest struggle Slidebean has had to contend with on an ongoing basisWhat the future of Slidebean looks like

In this episode, Yurii Veremchuk, Head of the Business Growth team at Woodpecker.co shares insights into reaching out to future clients and clients to scale business growth. Insights he shares include: The essential technical aspects of cold outreach campaigns that most people tend to ignore but could cripple campaigns.The best ways to reach your target audience while making the best use of different channels that exist today.How to automate processes that allow for business development reps to focus on building lasting, human-to-human business relations.The best practices for cold outreach.

In this episode, Andrea Fryrear of Agile Sherpas dispels common misunderstandings around agile marketing and shares how you can use it to drive business growth predictably. Insights she shares include: How to approach agile marketing when starting out?How is agile marketing any different from growth marketing?How can agile marketing be applied in a B2B contextHow to iterate and test with agile marketingCan agile marketing be effectively used by smaller teams and individuals or just enterprise teamsWhat are critical elements to ensure that the process works when using hybrid agile methodologies?How to handle teams when using agile methodologies