John Kenyon, Sales Manager at Gib-San Pools, shares his approach to the initial client interaction. He emphasizes the importance of qualifying potential clients through thoughtful questions, such as their previous pool ownership experience and budget expectations. Kenyon highlights the value of building rapport, listening carefully to client preferences, and addressing their top concerns: cost, timeline, and value. He also stresses the importance of designing without budget limitations initially, then working with the client to prioritize elements within their budget. Overall, Kenyon's strategy centers on understanding the client's needs, building trust, and ensuring a personalized experience that leads to a successful project.

In this episode, Brad Parker discusses the growing importance of sustainability in the pool industry, particularly in terms of energy efficiency and water conservation. He highlights that consumers are increasingly interested in sustainable solutions, especially when linked to cost savings. Parker emphasizes that pool professionals must clearly communicate the benefits of sustainable products, which can also serve as an upsell opportunity. He stresses that sustainability goes beyond equipment, urging the industry to adopt practices like rainwater harvesting and promoting pool covers for water conservation. Parker also calls on manufacturers to lead the charge by providing tools and information to pool professionals, helping them differentiate themselves through sustainability-focused offerings.

Rowdy Gaines, Olympic Gold Medalist and VP of Partnerships and Development, discusses the critical need for accessible swimming lessons, highlighting that drowning is the leading cause of accidental death for children aged 1-4. He notes that swimming lessons reduce drowning risk by 88%. With drowning rates at an all-time high in 2024, often due to parental distractions, Gaines stresses the importance of pool safety and finding the right Certified Pool Builder to ensure safe environments.

GENESIS Engineering Faculty Chair, Terry Brannon, P.E. covers the essentials of concrete curing for pools. He stresses the importance of timing and proper curing methods, such as using curing blankets or sprinklers, to retain water and strengthen the concrete. Brannon also highlights common industry mistakes, like delayed curing and using paraffin-based products, and shares tips to ensure long-lasting, durable concrete.

  This episode offers expert guidance on capturing stunning pool photography for professional projects. Key insights include the importance of meticulous preparation, such as ensuring the pool area is spotless and ready for the shoot. The episode also discusses the critical role of angles and reflections in capturing the perfect shot. 

Kevin Misley, President of Mystic Pools, offers expert advice on pool plumbing and equipment installation, focusing on optimizing system efficiency and durability. He emphasizes using high-quality fittings, proper glue application for underground connections, and heat bending pipes for better routing. Misley also highlights the importance of careful equipment layout for accessibility, thorough pressure testing, and clear pipe labeling for future maintenance. His insights provide valuable guidance for pool builders and service technicians.

Dominick Mondi, Executive Director of NESPA, discusses his path to association management and NESPA's 63-year legacy of industry success through volunteerism, education, and government affairs. He highlights the crucial role of certification and licensing in ensuring professionalism and consumer safety. Mondi points out labor management as a key challenge, stressing the need to attract, train, and retain skilled workers by offering growth opportunities and job satisfaction. He also talks about the industry's growth and the increasing importance of maintaining high standards in professionalism and education, and previews his GENESIS course on integrating design principles into construction.

Custom pool designer Chrisie Dahl-Blanco joins host Brian Van Bower to discuss thriving on word-of-mouth referrals and the challenges of being a woman in a male-dominated field, often needing to assert herself strongly. She highlights her transformative educational journey with GENESIS and the importance of being outspoken and proving her expertise. Chrisie admires the strong women in the industry and advises newcomers to educate themselves, strive for excellence, and persist through setbacks to earn respect.

Brian Van Bower and guest Robert Baxter,  Aquatic Construction Liaison for Robax Development, discuss the crucial role of a superintendent in swimming pool construction. Superintendents manage budgets, ensure organizational consistency, and handle client interactions. They emphasize the importance of detailed planning, documentation, and trust within the company. Tune in for valuable insights into effective project management in the pool construction industry.

Host Brian Van Bower joins guest Andy Kaner, they emphasize the importance of meticulous planning and attention to detail in pool building. They discuss the value of both hand drawings and digital drawings in the design process, highlighting how hand drawings allow for quick adjustments and idea generation, while digital drawings facilitate communication with architects and engineers. They introduce D180, a course focusing on drawing principles and communication techniques, suitable for those without prior drawing education. The conversation delves into what should be included in a pool plan, such as title pages, site plans, layout details, and equipment lists. They stress the significance of thorough review processes before finalizing plans. Additionally, they emphasize the importance of early involvement with designers to ensure proper equipment estimation and space planning, ultimately aiming for optimal project performance.

Host Brian Van Bower interviews Mike Farley, Elite Design Consultant at Claffey Pools, focusing on client approach and project collaboration. Farley stresses the importance of defining style and focal points early on, emphasizing the role of architecture in inspiring pool projects. He highlights the necessity of adapting to changes and integrating landscape design for cohesive outdoor spaces. Farley also discusses the value of education and charging for design services, emphasizing their long-term benefits in improving profitability and client commitment. Overall, the episode provides valuable insights into client interactions, collaboration, and professional development in the pool industry.

Host Brian Van Bower and GENESIS co-founder Skip Phillips are joined by special guest Maria Moscato, the newly appointed GENESIS International Design & Wellness Faculty Advisor. Maria discusses her goals for GENESIS students, focusing on European/Italian design and the wellness market within the pool/spa sector. She emphasizes the importance of integrating pool designs with the surrounding landscape to promote wellness and mental calmness. She highlights the significance of global design ideas and discusses the longstanding connection between environment and wellness. Maria also explores the concept of "wellness" and its new meaning of "longevity.”

Host Brian Van Bower sits down with GENESIS Design Faculty Advisor Feras Irikat, Director of Design & Marketing at Lunada Bay Tile, to explore the intricate world of color theory and its application in design projects. They delve into the importance of understanding the project's objectives and function, considering elements like sun exposure, shade, and emotional storytelling to create a cohesive environment. Feras emphasizes the role of color in eliciting biological responses and guiding clients through the design process as an expert. They discuss the significance of trends in design but caution against blindly following them without considering the project's unique requirements. Additionally, they highlight the critical role of lighting in enhancing the overall design experience.

Host Brian Van Bower and guest Charlie Claffey, President of Claffey Pools in Southlake, TX, explore the pivotal metric of profitability in running a successful business. They stress the necessity of understanding financial performance and the importance of lead generation tracking for revenue forecasting. Charlie's advice to new pool company owners is to become an expert in financial literacy in order to mitigate risks and ensure sustainability. Ultimately, this episode underscores the imperative of active involvement in financial matters to safeguard your company's success, particularly during challenging times.

Host Brian Van Bower welcomes GENESIS Design Faculty Chair Paul John Boulifard, Architect + LEED AP, to the show. The two discuss the primary factors that shape outdoor environments. Emphasizing the importance of collaboration with clients, the conversation highlights how understanding their needs, vision, and expectations is paramount, positioning professionals as invaluable resources. Moreover, the influence of home architecture on project design is explored, shedding light on the significance of listening to the client and ensuring that everyone involved has a voice in project leadership. This episode also delves into the challenges and benefits of collaboration in outdoor design, underscoring the value of conversation and networking for continual education and learning opportunities.

In this episode, we catch up with Isaac Keselman, Master CBP, founder and president of Aqua Doctor. Keselman started off in the service side of the industry but found they were fequently asked by clients during service visits to solve pool problems created by other companies. They became so good at fixing problems created by other pool builders and construction firms, that it was an easy transition to building their own pools. Listen in to hear how education and curiosity (along with automation and AI) have paved the way to success for this booming company, and why Keselman believes that if you put 16 hours into a design class, you'll get 160 hours back.

Rocky Wisley, Master CBP, ACI Certified Nozzleman, is President at Serenity Hardscapes LLC, a full-service pool company in Arlington, TN. In this episode, Rocky talks with host Brian Van Bower about using trends and history on jobsites to keep costing on track, maintaining customer relations as the best form of marketing, and how he retains employees and keeps company culture at the top of his to-do list.