Johan Steenkamp grew up in Mozambique and South Africa and after finishing high school spent two years travelling through the UK & Europe. He eventually went back to South Africa and studied engineering & physics before commencing his podiatry degree. After graduating in 2010, Johan's first podiatry job was in Singapore, followed by Malaysia, Sydney and for the last four years Perth, where he is now very much settled with his wife and 9-month old daughter. On this episode we discuss: Graduating from podiatry and why his first job was in a foreign country and not South Africa.  Feeling isolated and why it is essential to attend CPD events in person.  Balancing work in private practice while maintaining the security of part-time employment in a hospital in Perth. Taking calculated risks and letting the numbers help you make decisions.  What he learnt most setting up his practice. It's easier to start and cost less than expected He made money much quicker and covered his outgoings way ahead of schedule.  Working privately and in the public system can be difficult in regards to family time, but it's only temporary. Writing a chapter in The Diabetic Foot published by World Scientific.  If you have any questions about this podcast episode, please email me at [email protected], or you can connect directly with Johan by emailing [email protected], his website www.jspodiatry.com or his JS Podiatry Facebook Page.    If you enjoyed this episode you might also enjoy: Ep 023 - Tina Rainville Extremes & Efficiency Podcast Reviews If you enjoy listening to It’s No Secret with Dr T., please tell your friends, and if you enjoy it a lot, it will put a HUGE smile on my face if you left a review on iTunes, or wherever you like to listen to podcasts.  Subscribe To My Newsletter If you'd like to be kept up to date with my speaking engagements, EVENTS and other activities I'm involved in, please sign up to my NEWSLETTER, and I promise not to spam you with daily emails.  Order My Book It's No Secret There's Money In Podiatry. In Australia, you can order directly from my website, but if you live overseas I would suggest Amazon or the Book Depository. 

Steph Cooper is from Western Australia and she is using the knowledge gained from her podiatry degree to help educate future health professionals in a fun and engaging way. Her website The Comical Anatomist is making anatomy fun through whimsical illustrations caricaturing the human body. Steph always enjoyed art at school and enjoyed drawing for fun, but her new passion was ignited after attending a Pixar workshop.    On this episode we discuss: Being commissioned by a local Orthopaedic Surgeon for three specific drawings for his surgery.  Knee Arthroscopy Total Hip Replacement Total Knee Replacement We all learn differently and why using Ebooks are a great way to help students with learning anatomy.  Learning in an engaging way Anatomy colouring books and flashcards Why it's important to bring colour into your business.  Bringing your own personality to your business is good for patient retention.   If you have any questions, please email me directly at [email protected], or you can contact Steph Cooper on +61 0448242856 You can also connect with Steph and The Comical Anatomist on Facebook, Instagram and on her website www.thecomicalanatomist.com    Podiatry Marketing Workshop - 29th June 2019 Gold Coast   Has your podiatry business become stale or a little stagnant? Has there been limited growth over the past few years, and does it look like everyone else is doing better than you? If any of these questions resonate with you, you need to pay attention and consider coming along to this 1-Day Podiatry Marketing Workshop. Owning and operating a Thriving Podiatry Business will never happen by accident or by working longer hours each week, and being a 'great clinician' is no longer good enough. For further details visit: https://www.tysonfranklin.com/events/PodiatryMarketing If you enjoyed this episode you may also enjoy: 019 - Education & Creativity in Podiatry with Dr Paul Butterworth  Podcast Reviews If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.  

Laura Williams is from East Sussex, UK and runs her podiatry business from S57 Health & Wellbeing Clinic. She is also the author of Grandpa, Diet & Diabetes, and already has books two, three and four all lined up.    On this episode, we discuss why everyone has a book in them and why it is essential to get this information out of your head and onto paper so your knowledge can be shared with others. You don't know whose life you will change.    On this episode we discuss: Why health education is a vital part of podiatry treatment Publishing Grandpa, Diet and Diabetes - Diabetes education for kids. The steps required to write a self-published book Why it's essential to create a habit of writing every day Near death experience from severe sepsis. Final Tips:    Never take anything for granted and live everyday likes it could be your last.  If you have any questions about this episode, please email me at [email protected], and you can follow Laura Williams on her Author's Page on Amazon.  If you enjoyed this episode you might also enjoy: 016 - Kristi Boles Allied Wellness & Fundamentals of Healing  Podcast Reviews If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.   Most Recent Review Amazing For Students Studying ☆☆☆☆☆ “Great podcast, I was told by my lecturer at La Trobe about this podcast as we were discussing my future study after my Masters of podiatry and future study as a podiatric surgeon and this podcast has made me excited for the creativity and experience I will get and different options as a podiatrist. Thank you!” Pi Diddy via Apple Podcasts · Australia · 05/21/19

My guest today is Tina Rainville from Ontario, Canada, and on this episode, we talk about living and working in remote Northern Ontario. The weather conditions can be extremely harsh during winter, sometimes dropping to minus fifty degrees Celsius (-58 F), which is hard to imagine.  Living in such a remote area, where many patients of her patients are travelling hours to receive treatment, has taught Tina the benefits of running an efficient clinic. She currently owns and operates Rainville Health with her husband Patrick who is also a Podiatrist.  On this episode we discuss: Why Chiropody is used in Ontario and not Podiatry. Common foot problems seen in cold climates Foot injuries related to ice-skating, snow shovelling, kicking ice and designing orthotics for Ice Hockey  Outreach Diabetic Clinics Why treatment must be made convenient for your patients  The benefits of running an efficient clinic.  5-LEVEL TREATMENT SYSTEM The 5-Level Treatment System is one of the best treatment systems/ideas I have heard of in years. Patients feet are giving a ranking from one to five, and this ranking system helps determine their fees they, and who should provide the treatment.  For example, patients scoring four or five will be treated by the podiatrist, whereas the Footcare Nurse may treat patients with a one to three scores.  Patients are rewarded for looking after their feet, and this is an excellent motivator for long-term patient compliance and better foot health.  Parting Advice Be the Podiatrist in your clinic and stop doing everything else. Delegate all the tasks you should not be doing. By maximising your efficiency, you can see more clients, and this also empowers your team.  If you have any questions about this episode, please email me at [email protected].  WORKSHOP - Biomechanics & Marketing: Profit From A Better Understanding. Gold Coast 7-8 June BOOK NOW Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.   In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed. This is why we're bringing Biomechanics and Marketing together in one 2-Day Workshop.  If you enjoyed this episode you may also enjoy: 016 - Kristi Boles Allied Wellness & Fundamentals of Healing  Podcast Reviews If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.   Most Recent Review Amazing For Students Studying ☆☆☆☆☆ “Great podcast, I was told by my lecturer at La Trobe about this podcast as we were discussing my future study after my Masters of podiatry and future study as a podiatric surgeon and this podcast has made me excited for the creativity and experience I will get and different options as a podiatrist. Thank you!” Pi Diddy via Apple Podcasts · Australia · 05/21/19

Where will the podiatry profession be in the next 10 or 20 years? That's an interesting question, and to give you some insight my guest today is Jackson Tisdell, a 2017 University of Newcastle graduate.   Jackson currently works at Forster Tuncurry Sports Podiatry, NSW, which is a biomechanics exclusive podiatry clinic, and he openly shares his thoughts and experiences in the profession so far.    On this episode we discuss: How the profession has exceeded his expectations The benefits of good mentorship Why he didn't search for full-time immediately upon graduation The benefits of waiting to find the right employer Being prepared to work for less to gain experience Finding you WHY and what inspires you Being on a path of constant learning New graduates are going to make mistakes, and why they should be allowed to, it's part of the education process Social Media Blogging and documenting  Being part of the employers brand, not just an employee Using the title DR Why new graduates need to have a voice Treatment protocols and making decisions  Being patient centred with your treatment and how it relates to the patient's goals The importance of follow up Jackon is currently preparing a presentation called New Grad Tips From A New Grad, which he hopes to present in universities around Australia, and if you want to reach out to Jackon he can be contacted at [email protected] Parting Comments Always keep learning. There’s no rush to know everything.    If you have any questions about this episode, please email me at [email protected].  WORKSHOP - Biomechanics & Marketing: Profit From A Better Understanding. Gold Coast 7-8 June BOOK NOW Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.   In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed. This is why we're bringing Biomechanics and Marketing together in one 2-Day Workshop.  If you enjoyed this episode you may also enjoy: 018 - Scott Sorensen Biomechanics, Pressure Platforms & Milling Orthotics Podcast Reviews If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.   Most Recent Review GREAT PODCAST: ☆☆☆☆☆ “I'm really enjoying this podcast. Tyson Franklin is an excellent host and brings humour to the show. He does a great job of steering the conversation to get the most out of his guests. The podcast certainly sets out what it hopes to achieve, which is informing podiatrist around the world what great and innovative things other podiatrists are doing. I'd highly recommend this to any podiatrist.” Benn Boshell via Apple Podcasts · Great Britain · 05/02/19 

We've all heard that using video is a great way to market your podiatry business and my guests today, Dr Todd Brennan and Dr Leo Krawetz from Healthy Feet Podiatry in Florida have taken it to a whole new level. At the time of recording this podcast episode, their YouTube Channel had just over 125,000 Subscribers (It's currently at 140,000).  They began using video in 2009 because they were told video was going to be a valuable marketing tool in the future for podiatry. They admit their early videos were not very good, but they continued anyway. 100 to 3,000,000 That first video had approximately 100 views, and at the time they thought that was amazing. Today, it's not uncommon to get 40,000 views in the first week, and one of their videos has had over 13,000,000 (thirteen million) views.  After starting their YouTube account, they only did three or four videos in that first year.  Video Went Viral Eventually one of their videos about removing a wart went viral (six million views), and they thought WOW, what a great marketing tool for their podiatry business. Currently, their videos generate approximately 200,000 views per day. Keep The Recording Process Simple  All their videos are shot using their iPhones. There's no flashy equipment or lighting. When they see something interesting, and after getting the patients consent, they give their assistant a couple of quick instructions on what information they want to focus on, and they record. At present they record and post between two to four videos per week and they do all the editing themselves.   Important Tips For YouTube Good thumbnail image Catchy title Use keywords in title and description Watermark your videos (add logo)  It's all about repetition and be prepared to shoot a lot of videos. Using video is also a great teaching opportunity, and it makes your workday fun.  Putting Bums On Seats "YES. Every day patients will come in and say they've seen our videos or will tell us that they have something interesting that may be worth videoing".  Currently, they see 500 new patients every month, and every day a proportion of their new patients will say they have seen their videos. It's important to realise that Google owns YouTube, so it is important to utilise both because this is where patients are searching for answers.  Social media marketing is continually changing so you need to keep track of what is happening and where is your audience is spending time.  Final Tips (Todd): Jump in and start using video. You will feel awkward, but it gets more comfortable with time.  (Leo): Be consistent with your videos. You've got to go all in.  "What you think is boring will be interesting to others". If you have any questions about this episode, please email me at [email protected], or you can connect with Drs Todd Brennan & Leo Krawetz at Healthy Feet Podiatry.  WORKSHOP - Biomechanics & Business: Profit From A Better Understanding. Gold Coast 7-8 June BOOK NOW Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.   In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed. This is why we're bringing Biomechanics and Business together in one 2-Day Workshop.  If you enjoyed this episode you may also enjoy: Ep 013 - Dianne Ashcroft Lessons Learnt From 300+ Videos Podcast Reviews If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.   Most Recent Review GREAT PODCAST: ☆☆☆☆☆ “I'm really enjoying this podcast. Tyson Franklin is an excellent host and brings humour to the show. He does a great job of steering the conversation to get the most out of his guests. The podcast certainly sets out what it hopes to achieve, which is informing podiatrist around the world what great and innovative things other podiatrists are doing. I'd highly recommend this to any podiatrist.” Benn Boshell via Apple Podcasts · Great Britain · 05/02/19 

Life should make you happy, and that includes your podiatry business. This is the motto of Jill Woods, the owner of Practice Momentum, and I was fortunate enough to catch up with Jill, in person, on a recent visit to Canberra.  Jill Woods was a UK based podiatrist, and after marrying her husband, who was in the military, she realised the possibility of owning a traditional bricks and mortar podiatry business was no longer an option because they were never sure where they'd be posted next.   Some people would look at this as a massive roadblock to their podiatry career, but Jill has used it to pivot into a whole new career of helping other podiatrists and other professionals in the health industry.  On this episode we discuss:  Why mature-aged students studying podiatry brings such diversity and experience to the profession.  Her marketing and entrepreneurial background before to starting Practice Momentum. Learning new skills out of necessity. Jill was an early adopter of Twitter and YouTube way back in 2006.  What she learned living in Pakistan. The benefits of focusing on one new skill at a time. You don't need to become an expert.  The power of niching down her coaching focus.  Social Media  What is Practice Momentum?  The Sombrero Club - An Online Community Group. Helping podiatrists develop a happy practice. Adding a little bit of "Woodsiness".          "Marketing is so ethical because you have the skills people need. You're transforming lives and giving them back a quality of life". Selling is helping The power of the ripple effect. The impact we can have on people's lives. Why it's important to bring in your personality to your practice and to be uniquely you. Being authentic - Be you and run your business as you.  Be happy in your business. You owe it to yourself "Make the practice part of you to create an authentic culture in your business". The Dream Patient  When you know your ideal patient, the dream patient, you need to target all your marketing to that one patient. Your blog articles, website design and colours, the photos you use all need to have your dream patient in mind. If you target them, you will attract your dream patient. Monday Morning Marketing Tip Claim your Google My Business page and claim your Bing Places page and add engaging content on those two places. Why BING? Bing uses Amazon's Alexa, so if you do not claim your business places page on BING, Alexa will not recommend you.  If you have any questions about this episode, please email me at [email protected], or you can connect with Jill Woods  at http://www.jillwoods.com/  WORKSHOP - Biomechanics & Business: Profit From A Better Understanding. Gold Coast 7-8 June BOOK NOW Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.   In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed. This is why we're bringing Biomechanics and Business together in one 2-Day Workshop.  If you enjoyed this episode you may also enjoy: Ep 013 - Dianne Ashcroft Lessons Learnt From 300+ Videos Podcast Reviews If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.   Most Recent Review GREAT PODCAST: ☆☆☆☆☆ “I'm really enjoying this podcast. Tyson Franklin is an excellent host and brings humour to the show. He does a great job of steering the conversation to get the most out of his guests. The podcast certainly sets out what it hopes to achieve, which is informing podiatrist around the world what great and innovative things other podiatrists are doing. I'd highly recommend this to any podiatrist.” Benn Boshell via Apple Podcasts · Great Britain · 05/02/19

Dr Paul Butterworth is a Podiatric Surgeon and the Course Coordinator for the School of Podiatry at Southern Cross University, Gold Coast Campus, and we both agree that podiatrists are creative people.  All you need to do is stop once in a while, look around, and take notice of some the fantastic things podiatrists are doing in our profession.  On this episode we discuss: Why lecturing is rewarding. The creative side of podiatry. Educating students to think outside the box. "We have rules we must follow, but it doesn't mean you cannot be creative".  The enjoyment of writing papers. His PhD - Obesity & Foot Pain. "Podiatry is about keeping people mobile". There's a lot of financial security in Podiatry The importance of taking responsibility to educate yourself.  SCU - Transition To Professional Practice and Small Business & Entrepreneurship education units.  PIVOT - Paul has become a Novelist and the reason he wants to pursue a writing career.  "It's important to keep your goal in mind and not give up". If you have any questions about this episode, please email me at [email protected], or you can connect with Dr Paul Butterworth via the Southern Cross University, Gold Coast Campus website.   WORKSHOP - Biomechanics & Business: Profit From A Better Understanding. Gold Coast 7-8 June BOOK NOW Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.   In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed. This is why we're bringing Biomechanics and Business together in one 2-Day Workshop.  Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.  If you'd like more marketing, management and business advice for your podiatry business you should take a look at my other podcast; It's No Secret with Dr T. If you enjoyed this episode you might also enjoy:   Ep 004: Simon Bartold Developing A Career In Biomechanics & Footwear  Ep 003: Peter Wishnie Discusses Goals & Practice Management 

In 2006, I decided to use pressure/scanning platforms in my biomechanical assessments and patient education, and this is how I met my guest Scott Sorensen. I contribute this technology as one of the main reasons why my podiatry business in Cairns stood out from the crowd and became a market leader.   Scott Sorensen lives on the Sunshine Coast, owns a podiatry business called Footpoint, has a CADCAM manufacturing business and also supplies Bodytech biomechanical assessment systems.   On this episode we discuss: Analogue versus Digital - Plaster Cast versus Scanning Business efficiency Creating a communication pathway. If they can see foot pressure and video it helps with communicating the message and information.  Orthotic education Patient education - taking it to the next level 3D Scanning and printing  The differences, biomechanically speaking, between the UK, USA and Australia Commercial integration  No One Remembers Who Came Second  You've got to have some mongrel in you and be willing to try these different techniques and different equipment, but you also do need to know when to walk away.  No one remembers who came second, so you can't keep waiting to see what your competition is doing and then try and copy them. Be a market leader in your area.  "Keep your overheads low it's a good foundation to start a business".  CADCAM Milling Machines To have a mill installed in your podiatry practice, you need a specific skill base knowledge first. You need to be confident on a grinder and be able to make and understand orthotic adjustments.  Scott also recommends visiting his podiatry business in Noosa and see how the Bodytech Systems functions in a real clinical situation. You can also see how the CADCAM milling machines work.  BONUS: It's a great reason to visit Noosa and make it an educational and tax-deductible trip. Australian National Podiatry Conference: 22-24 May At the upcoming Australian National Podiatry Conference in Adelaide, Scott Sorensen, Paul Graham and I will have a booth (C5) in the Expo area. If you have time, please come and visit us and together we will be able to answer any questions you have in regards to pressure platforms, scanning, orthotic milling machines and our upcoming WORKSHOP - Biomechanics & Business on the Gold Coast in June.  I will have my podcasting equipment set up and will be planning to release a short podcast episode at the end of each day, so please drop by for a quick podiatry chat.  WORKSHOP - Biomechanics & Business: Profit From A Better Understanding. Gold Coast 7-8 June BOOK NOW Every successful podiatrist has an excellent foundation in biomechanics, it's that simple, and this two-day workshop is going to be jam-packed with useful biomechanical information you can apply immediately in your business and with your patients.   In addition to having excellent biomechanical skills, it's equally important to know how to market these skills. You can have the most advanced biomechanical equipment and have acquired biomechanical skills far beyond any of your competitors, but without a well thought out marketing strategy, it will, unfortunately, go unnoticed. This is why we're bringing Biomechanics and Business together in one 2-Day Workshop.  If you have any questions about this episode, or our Gold Coast Workshop, please email me at [email protected], or you can contact Scott Sorensen at [email protected]    Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.  If you'd like more marketing and management tips for your podiatry business check out my other podcast; It's No Secret with Dr T. If you enjoyed this episode you might also enjoy:   Ep 004: Simon Bartold Developing A Career In Biomechanics & Footwear 

Nick Knight is the owner of NK Sports Podiatry based in the south of England, and he has spent several years refining his skills in the area of lower limb rehabilitation and incorporating this service into his highly successful podiatry practice. Lower limb rehabilitation is not the domain of physiotherapy, and adding rehab to your treatment protocols is like adding another string to your treatment bow, but it's essential to know your limits and boundaries. On this episode we discuss: How Nick got started in rehabilitation  Where to start if you want to have a rehabilitation practice  Achilles Tendinopathy, Patella Femoral Pain and ankle rehab Rehabilitation versus orthotic therapy Custom and pre-made orthotics and when to use them in the rehab process Nicks thinking on ultrasound, acupuncture and shockwave therapy  Evidence-based practising  Auditing your treatment and collecting data to become a better practitioner  The benefits of doing independent data audits  If you have any questions about this episode, please email me at [email protected], or you can contact Nick Knight at [email protected]   You can also find Nick on Facebook at NK Sports Podiatry and Twitter @nksportspod  LIVERPOOL Workshop October 10th 2019 If you want to spend the day with me learning more about marketing and How To Apply The Six Pillars of Marketing To Grow Your Podiatry Business you need to visit the OSGO WEBSITE to get your tickets.  Tickets.  Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.  If you'd like more marketing and management tips for your podiatry business check out my other podcast; It's No Secret with Dr T. If you enjoyed this episode you might also enjoy:   Episode 11: Nick Knight We All Benefit By Working Together 

At thirty years of age, Kristi Boles had the world at her feet. She was married with children and was running nine successful podiatry practices in Victoria, Australia; however, her health took a sudden downward turn resulting in heart surgery and a very long lay off from running her businesses. She was also diagnosed with Marfan's Syndrome.    On this podcast episode, Kristi openly talks about her sudden, unexpected health issues and also how she has transformed her own life, and that of her patients by being more aware of the fundamentals of healing and good health.    Taking Wednesday's Off   Kristi takes off every Wednesday to rejuvenate, work on her business, with her team member and focus on business mentoring. She gets excited on Tuesday afternoons knowing she has the next day off.    Previous guest, on Episode 003 - Peter Wishnie calls this his Rainmaker Day.      Marfans Syndrome & Dissected Aorta   She was running nine podiatry businesses and working full time herself, which lead to burnout and aorta dissected. This health scare began her journey about better health and bringing this knowledge into practice.   When you have a health scare, you get a whole new perspective about being a mother, a wife and a business owner. It doesn't take long to work out your priorities.    This was when Kristi decided to consolidate her businesses and integrate nutrition into her life and businesses systems.     It's All About Good Communication   After her doctors gave her the all clear to go back to work Kristi realised they never listened to how she was feeling.   Yes her heart was fine, but no one asked about her diet and overall health and wellbeing. She was not drinking enough water, had high stress, and even though she was eating well, she was missing the fundamentals of good health.    She had migraines, fatigued, no energy to last the full day and needed an afternoon sleep.    With good communication, you can set better treatment plans, and after listening to your patients, you will also know if they are capable of doing it.   Journey of Self-Education   So many people with chronic problems: Don’t have resources Do not understand the fundamentals of healing Need assistance in making better decisions themselves This is why Kristi started Allied Wellness - Fundamentals of Healing.   It is a tool for practitioners to use with their patients and it's an evidence-based program, and it stays within the scope of practice. It's used as: A screening tool Patient education booklet Patient diary Patient referral tool Resource library If you're interested in using the program use Promo code PODLEGENDS discount     As health practitioners, we’re all singing the same tune, which is why we all need to be working together for the patients' benefit. It shows we care.    Keeping Patients Accountable   When you check in with your patients about their hydration and diet, it will make them more conscious, and they will make an effort to do the right thing and improve. It's about empowered patients.   Patients will start making the decisions themselves and success leads to more success. It also has a mirroring effect; we become that role model as well.    Number One tip   Truly listening to your patients is where it all starts. They know their body better than you, but it begins by asking the right questions.    If you have any questions about this episode, podiatry marketing or one-on-one business mentoring, please email me at [email protected]  You can also contact Kristi Boles at Allied Wellness and don't forget the PROMO CODE - PODLEGENDS.  LIVERPOOL Workshop October 10th 2019 If you want to spend the day with me learning more about marketing and How To Apply The Six Pillars of Marketing To Grow Your Podiatry Business you need to visit the OSGO WEBSITE to get your tickets.  Tickets.  Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.  If you'd like more marketing and management tips for your podiatry business check out my other podcast; It's No Secret with Dr T. If you enjoyed this episode you might also enjoy:   Episode 002 - Tony Gavin from OSGO Healthcare Podcast Reviews If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.   Most Recent Review Love it! ☆☆☆☆☆ I’m really enjoying this Podcast. It’s great to hear the back stories of Pods from all over the world. Some of them I know, some I have heard of and admired from afar, and some are new to me. They have all been so interesting and shared some valuable pearls of wisdom. Thanks, Tyson, such a great idea. What an awesome profession Podiatry can be. Wazabon via Apple Podcasts ·Great Britain ·03/15/2019

If you want to have a long and prosperous career in podiatry, you've got to love what you do each day, and my guest, UK based Podiatrist, Clifton Bradeley does exactly that.   Clifton runs a podiatry business called Sub-4, but previous to this he was a world-class middle-distance runner representing both England and Great Britain and in 1985 he was the first person to run the mile in under 4 mins, indoors on English soil. His time was 3:57:88, and he was on track to compete at the 1988 Olympics until his career came to an end due to injury, but it's this injury that steered Clifton towards a podiatry career.  On this episode we discuss: 1:30 - The importance of listening: If you give yourself time to listen to someone else's story you'll learn that everybody has something interesting to say.  2:45 - His biggest career mistake that cost him 150,000 pounds, but also taught him some valuable lessons.  "Never be afraid to pull the plug and say, it failed". 5:25 - Benefits of closing a business when it's failing.  When you have a few consecutive years of success, when you're in the flow, or on a roll, you think you're indestructible, and this is when you need to keep your ego in check.  "If anyone says to you there are successful all the time they are lying". 7:00 - Why failure can be a good and bad thing. Everything cannot be successful all of the time, it's part of life.  If you've got a product or service in the right area that people need and want, and you have the business systems in place and you're the right person for the job, you will succeed. But if you're backing a donkey it doesn't matter how good you are; you will fail. You need to know how to identify the donkey and do it early.  11:35 - The benefits of a customer-focused business. 13:20 - SUB-4: The brand itself is everything, we protect the brand, and we promote the brand. Each year we spend money on exhibition space to promote the SUB-4 brand and business. This year we'll spend 10,000 pounds, but in previous years we have spent more than 100,000 pounds.  18:45 - Attitude of gratitude 22:30 - How his athletic career has helped his business success. It's all about dedication.    25:30 - His decision to take up a scholarship at Iowa State University 28:30 - Flying to new New York City for Podiatry Treatment.  Even though his first pair of orthotics were completely wrong and caused more problems, it did lead to an interest in the biomechanical assessment process and his interest in podiatry.   29:35 - Finding his passion: Once his career began, and after talking to a few runners as patients, it didn't take Clifton long to find his home and where he felt most comfortable in podiatry. Clifton quickly worked out he spoke their language, and it's important to be passionate about what you're doing every day.     33:10 - Personal and Professional Growth: You're going to get bored if you're not challenging yourself to be better. As human beings curiosity drives us, and if you're doing the same thing every day and have no passion for improving, life and work will be boring.  34:30 - Being honest with patients when you're not sure what is causing their problem.  "Be honest with patients, they're not stupid, and they deserve respect".   37:25 - Aim to get control of your resources. Have a goal to buy your building and set up your lab. The more resources you control, the more power you have over your future.  38:30 - An excellent question to ask yourself is, What's Next? Before you end one project, you should already be preparing for his next step.  39:05 - Money will come if you keep reinvesting back into your business. What type of business do you want to have? Do you want a lifestyle business where you work as a solo practitioner, or do you want a company where you employ others and possibly have multiple locations?   Being a solo practitioner has its benefits, and your goal should be to keep your expenses low. The fewer costs you have, the more money you save.  A company, on the other hand, you need to pay yourself a set salary, and for the next few years, you need to reinvest the rest.  If you set up your business with a company mindset you've got to be continually progressing and growing, however, a lifestyle business can stay static much longer, but you also don't make money when you have holidays. If you have any questions about this episode, podiatry marketing or one-on-one business mentoring, please email me at [email protected]  You can also email Clifton Bradeley directly at [email protected] and visit his website Sub-4.  LIVERPOOL Workshop October 10th 2019 If you want to spend the day with me learning more about marketing and How To Apply The Six Pillars of Marketing To Grow Your Podiatry Business you need to visit the OSGO WEBSITE to get your tickets.  Tickets.  Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.    If you want additional business, marketing and management tips for your podiatry business you will enjoy my other podcast; It's No Secret with Dr T. If you enjoyed this episode you might also enjoy:    Episode 010: Andrew Schneider Running A Successful Solo Practice Podcast Reviews If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.   Most Recent Review Love it! ☆☆☆☆☆ I’m really enjoying this Podcast. It’s great to hear the back stories of Pods from all over the world. Some of them I know, some I have heard of and admired from afar, and some are new to me. They have all been so interesting and shared some valuable pearls of wisdom. Thanks, Tyson, such a great idea. What an awesome profession Podiatry can be. Wazabon via Apple Podcasts ·Great Britain ·03/15/2019

To become a better podiatrist you cannot underestimate the value of ongoing education, and as part of our registration requirements you must be involved in continuing professional development, CPD, but living in rural areas do not always make this easy compared to our city counterparts. Josh Truscott, the owner of Ultimate Podiatrist, makes CPD easy for podiatrists in both Australia and the UK and helps take away the pain of compliance with registration boards.  Josh Truscott graduated from Latrobe University in 1998 and travelled and worked for a few years in Canada and the UK before settling down in private practice in Tasmania and eventually Bowral, NSW.  On this episode we discuss: 1:02 - CPD in Australia and the UK, and the obstacles rural podiatrists face with educating because of travel and time.   "The more you study and the more practice the more you realise you don't know" 6:00 - Working overseas after graduation. 9:30 - The transition from an employee to a business owner and eventually starting Ultimate Podiatrist.  12:35 - Selling his Bowral podiatry business and benefits of going fulltime with Ultimate Podiatrist.  14:20 - Ultimate Podiatrist has developed different types of learnings activities. For example, Expert Presentations Modules are webinars shown ten times per year and presented by experts in the podiatry profession. Simon Bartold, episode 04 was the first expert presenter.   Webinar Schedule Webinars are usually run on the first Monday of each month, February - November, and recorded. To date, there are 25 recorded versions in the archives. After a podiatrist watches a webinar and completes a short quiz, a certificate is generated for proof of CPD compliance.  17:20 - Membership categories: Monthly and yearly subscriptions or you can pay per module.  20:15 - Josh runs additional events throughout the year himself, and also some events are joint ventures.  22:45 - Finding something you enjoy and your good at and pursue this interest.   27:20 - What's next? A career development program /personal coaching.  29:00 - Benefits of looking for a mentor and talking with more experienced podiatrists.  30:05 - Vital Few and Trivial Many. The Podiatry Gods 32:35 - Content is relevant to all podiatrists, but tracks are specific to each country, so US Podiatrists would also benefit.  34:30 - Josh is always looking for people to collaborate with so if you have a course or workshop contact him at [email protected] or via his websites: AUSTRALIA - UltimatePodiatrist.com.au UNITED KINGDOM - Ultimate podiatrist.co.uk If you have any questions about this episode, podiatry marketing or one-on-one business mentoring, please email me at [email protected]  LIVERPOOL Workshop How To Apply The Six Pillars of Marketing To Grow Your Podiatry Business. LIVERPOOL 10th October 2019.  Visit the OSGO WEBSITE to get Early Bird Tickets, available until 31st March.  Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.  Podcast Reviews If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.   Most Recent Review Love it! ☆☆☆☆☆ I’m really enjoying this Podcast. It’s great to hear the back stories of Pods from all over the world. Some of them I know, some I have heard of and admired from afar, and some are new to me. They have all been so interesting and shared some valuable pearls of wisdom. Thanks, Tyson, such a great idea. What an awesome profession Podiatry can be. Wazabon via Apple Podcasts ·Great Britain ·03/15/2019 If you want additional business, marketing and management tips for your podiatry business you will enjoy my other podcast; It's No Secret with Dr T.

Shooting videos for your podiatry business become so much easier when you stop worrying about what other people think and just get on with sharing what you know. Dianne Ashcroft from Warrington, England and owner of Lane Ends Podiatry has shot more than 300 plus videos for her podiatry business, and she admits the hardest video to shoot was video number one. However, after shooting and posting her first video Dianne realised she didn't die, so she just kept doing them because she understood the value they held for her podiatry business and patients.   Be Relatable The easiest way to relate to someone is just to be yourself, so when you're shooting videos don't try and be something you're not. Be authentic.  Yes, some patients will not like what you create. They will deselect themselves if they do not enjoy your videos, which is great.  Don't Worry About Opinions Don't allow yourself to get held back by someone else's opinion. If they don't like your videos, no one is forcing them to watch, but if one person watches it and gets something out of it, it was worth doing. 15 or 15000 Views It's not about how many views you get, 15 or 15000, or the number of positive comments you receive, it's about sharing what you know and waiting to see who you help.  Who cares if you get a few thumbs down. They're not your market.  Where Do You Get Your Ideas? Not a lot of thought or planning goes into Dianne's videos. If an idea pops into her head, she picks up her phone and starts recording. It's that simple.  It's not about having perfect hair, clothing, lighting or being in the right mood; it's about being spontaneous and understanding you need to be you. That will attract people.  Use personal stories, interests and even your challenges.  Make Your Videos and Post Personal Dianne decided to create Weigh-In-Wednesday, and she used her own weight loss goal for the weekly posts. When you put yourself out there to your patients, that's accountability.  What holds us back is this fear of what people will think of us. Ask yourself, what's the worse that can happen? Don't be afraid to share your interests.  Share Now, Not Later Don't wait to share what you know. If you wait another year to share your podiatry knowledge, that's one more year where people could have benefited from your experience. It's not fair not to share what you know. You owe it to your patients to share your thoughts and ideas.  You Will Be Five Years Older Regardless  Dianne didn't start podiatry as a career until she was 27 years of age and realised you're never too old to start pursuing what your interests.   Put in the time and effort now, because in five years you're still going to be five years older. If there's an area of podiatry you want to get better in, there's no better time than now to get started. Stop putting it off.  "If you want something to change you've got to do something to make the change happen". Learn From Nick Knight If there's a specific area of podiatry you want to pursue, be like Nick Knight (Episode 011) and pursue it 100%. Nick Knight wanted to do Musculoskeletal & Sports Podiatry, and that's what he did, but he had to put in the work.  "When you see someone doing something you want to do, it means it is doable". Becoming interested in one area of podiatry is a great way to niche your business, and it also saves a lot of money when it comes to marketing.  No Regrets You don't want to be ninety-five years of age and have regrets for not doing something you always wanted to do. Fear can hold you back, but you've got to learn to get out of your own way.   "Stop worrying about what other people think".  Dream Bigger We can afford to dream even bigger now because of technology. How we communicate with each other, and our patients have changed so much over the past ten years. Technology is there for the taking, and if you don't take the opportunity, you've only got yourself to blame. Using videos to promote your podiatry business and your brand is just one piece of technology that is available to everybody.  The Pods Heal Heel Campaign This campaign was all about podiatrists working together to share a universal message about podiatry, consistently over three weeks and it paid big dividends for everyone involved and also for the profession.  "You must get out of the mindset that every podiatrist is a competitor; they're not." If you have any questions about this episode, podiatry marketing or one-on-one business mentoring, please email me at [email protected]  OSGO Healthcare Workshop: How To Apply The Six Pillars of Marketing To Grow Your Podiatry Business. LIVERPOOL 10th October 2019.  Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.  Podcast Reviews If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.   Most Recent Review Love it! ☆☆☆☆☆ I’m really enjoying this Podcast. It’s great to hear the back stories of Pods from all over the world. Some of them I know, some I have heard of and admired from afar, and some are new to me. They have all been so interesting and shared some valuable pearls of wisdom. Thanks, Tyson, such a great idea. What an awesome profession Podiatry can be. Wazabon via Apple Podcasts ·Great Britain ·03/15/2019 If you want additional business, marketing and management tips for your podiatry business you will enjoy my other podcast; It's No Secret with Dr T.

The podiatry profession offers so many opportunities and my guest, Jennie Thompson from Sydney, who has been practising podiatry for 37 years, is a Clinical Educator at the University of Newcastle and a mad foodie has proven you can run a successful podiatry business and also chase your passions outside of podiatry. On this podcast episode we discuss: 1:25 - The benefits of being passionate about things outside of podiatry 3:35 - The reality of running a podiatry business. No one teaches us how to run a business, so we must search for information.  6:15 - The beneficial effects of connecting people.  7:10 - Working on the business, not in the business. 7:35 - As a business owner it can be incredibly lonely. Therefore it's a good idea to meet up with like-minded people and talk about your problems openly and together find solutions.  10:15 - How Jennie brought her passion for food into her podiatry business. 10:55 - How cooking relates to running a business and a team. They both have ingredients.  12:10 - Too many podiatrists work in silos. We should be working closely with other health professionals. 13:30 - The importance of learning the basics of podiatry and how it relates to treatment protocols.  15:00 - How did Jennie know it was time to sell her clinic and pursue other interests? "Get business advice early in your career so you're not being chased by fear". 17:00 - A well-run business will give you time back. 18:20 - Why working for yourself immediately upon graduation is not the best idea. Learn from others mistakes Check out other clinics during your holidays Enjoy your holidays for two years Then decide if you want to work for yourself 20:15 - The benefits of having a mentor.  "Enjoy yourself. You've only got one life so enjoy the day". Monday Morning Tip Be kind, because it always works.  If you want to connect with Jennie Thompson, you can email her at [email protected] and also check out her website The Cooks Workshop.  If you have any questions about this episode, podiatry marketing or one-on-one business mentoring, please email me at [email protected]  Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.  Podcast Reviews If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.   Most Recent Review JUST AMAZING STUFF ☆☆☆☆☆ “I love Tyson’s podcasts. His questions are always great, and he has a real rapport with the guests, which helps to produce such spot-on takeaway information. Keep up the good work!” J A Squib via Apple Podcasts · Great Britain · 02/21/19 If you want additional business, marketing and management tips for your podiatry business you will enjoy my other podcast; It's No Secret with Dr T.

Nick Knight is the owner of NK Sports Podiatry based in the south of England. His business focus is on rehabilitation, gait analysis and orthoses, and he is on a mission to help the podiatry profession grow. Nick believes that all podiatrists benefit when they work together, not in opposition to one another.  On this episode we discuss: 4:10 - His journey into podiatry. Initially, he was headed towards a military career, then physiotherapy, only because he did not know what a podiatrist was, but as soon as he did, podiatry was always going to be his career.  7:12 - From day one Nick knew he wanted to go into the sports and musculoskeletal aspects of podiatry 9:30 - Being involved in the 2012 Para-Olympics lead to his first job in a private clinic with Trevor Prior.  12:25 - Being a sports person is not about your age, it's about being active. NK Sports Podiatry motto, "Get Active, Stay Active." 14:20 - Your business name is important, but the brand that you attach to it is far more critical.  15:12 - Get out to sporting events and offer your services. This is the best way to learn and to be seen. To improve your education use your holidays and visit other podiatry businesses.  18:50 - Being involved in sports builds understanding.  It's important to be active yourself if you want to work with sportspeople. You don't have to perform at the same level as your patients, but it helps you understand their thinking, the struggles they go through, and you will have more empathy. 21:50 - ANATOMY WORKSHOPS: With Emma Cowley and Tony Gavin from OSGO. Monday 8th July Southhampton 24:40 - Foot & Ankle Show 27:25 - Benefits of doing research in his own clinic and developing his own data.  If you have any questions about this podcast, please email me directly at [email protected], or you can contact Nick at [email protected], or connect via Facebook and Twitter at NK Sports Podiatry.  Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.  Podcast Reviews If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.   Most Recent Review JUST AMAZING STUFF ☆☆☆☆☆ “I love Tyson’s podcasts. His questions are always great, and he has a real rapport with the guests, which helps to produce such spot-on takeaway information. Keep up the good work!” J A Squib via Apple Podcasts · Great Britain · 02/21/19 If you're looking for additional business, marketing and management tips you may also enjoy my other podcast; It's No Secret with Dr T.  

Andrew Schneider is the owner of Tanglewood Foot Specialists located in Houston, Texas. He is a solo practitioner who has proven that you do not need to own and operate multiple locations and a large team to have a successful, profitable business. He is also a big Disney fan and manages to visit at least once per year.  On this episode we discuss: 1:30 - What he likes about owning a well run, streamlined solo practice.  2:00 - Doing enough marketing versus too much marketing, and how this relates to his perfect patient.  4:00 - Why content-based marketing is his main marketing tool. 5:30 - How he leverages Pinterest to attract women to his podiatry business and gets over 25,000 unique monthly viewers.  8:25 - What To Eat Wednesday & Foot Craft Friday's 10:05 - How often you should add content to your website, and the importance of consistency. "Less content and better information is the key" 12:20 - Why two-thirds of his newsletter has little to do with podiatry. It's focused on his interests, family and life. People want to watch you grow.  14:12 - Why consistency in marketing and in practice is so important to your business. Whether it's how you answer the telephone, or how you treat plantar fasciitis, it should all be documented for consistency.   16:00 - Why systems are still extremely important for a solo practitioner. It keeps you in check and if it's in the system your team will ask why you didn't follow protocol.  17:10 - Your team has got to feel comfortable to question you, not in a negative way, but based on the systems being followed. 18:25 - Team meetings 20:00 - How one egg cost a restaurant six thousand dollars ($6000)   22:50 - What you can learn from Disney. 23:50 - How to have holidays as a sole practitioner. Time off is just as important as being in the office.  "When you're planning time off, do not do the math on how much money you will lose by not working. It never looks good and does not serve you". 25:25 - What the team does while he is away on holidays or at conferences. No matter how big the list, they'll usually only get through a quarter of it.  Monday Morning Tip Do not look at your phone first thing in the morning for at least the first hour. Instead, have something else planned to do, (reading, journaling, etc) Books We Discussed The Six Thousand Dollar Egg The Fred Factor Be Our Guest If you have any questions about this podcast, please email me directly at [email protected] Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.  Podcast Reviews If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.   Most Recent Review JUST AMAZING STUFF ☆☆☆☆☆ “I love Tyson’s podcasts. His questions are always great and he has a real rapport with the guests, which helps to produce such spot-on takeaway information. Keep up the good work!” J A Squib via Apple Podcasts · Great Britain · 02/21/19 If you're looking for additional business, marketing and management tips you may also enjoy my other podcast, It's No Secret with Dr T.

Ted Jedynak lives in Adelaide, South Australia and he is the Master of the Foot Mobilisation Technique (FMT). During our conversation, we discuss how Ted's mindset shifted from running a traditional podiatry practice to creating a 100% foot mobilisation business, and how this shift has led to him teaching and speaking all over the world.  We also discuss: 3:30 - Working for himself upon graduation on a very tight budget and how knowing nothing about business didn't stop his enthusiasm. He didn't even know he needed a provider number.  6:40 - Where Ted got his business knowledge. (McDonald's, Michael Gerber and other events).  9:10 - Why he engaged in a business consultant/coach. 10:15 - How the frustrations of some patients not being able to wear orthotics lead him into foot mobilisation.  11:30 - Marketing opportunity with FMT - patients had a problem (couldn't wear orthotics), Ted found the solution (FMT) 14:20 - His Greatest Business Lesson was losing his business and being throw out of a partnership. Almost overnight he lost his income and had no access to his database. Ted learnt a valuable lesson about having control over your own database.  16:18 - Boundary between friends and business. Ted trusted him and never saw it the backstabbing coming.  19:00 - Wisdom learnt from his Business Mentor. 21:25 - Why you must be willing to pay for a quality mentor. 22:35 - How some so-called business coaches do not have the runs on the board.  24:40 - The 2003/2004 Telstra Business Award - Key Motivators 30:15 - It's a wise thing to look back and reflect on Your business - benefits of entering awards. It's not a popularity contest. You will learn more about your business and will show you areas of your business that needs attention. 32:30 - Foot Mobilisation Workshops have evolved. 34:15 - Why FMT helps you stand out in a crowded marketplace.  35:15 - How FMT became a world phenomenon 36:25 - Why he sold his practices and now concentrates on teaching FMT full-time. If you have any questions about this podcast, please email me directly at [email protected], or you can email Ted at [email protected] Ted's Website: https://www.footmobilisation.com FMT Workshops and remember to use Coupon Code: Legends-Offer for $600 off the usual ticket price.  Podiatry Legends Facebook Page I have set up a Podiatry Legends Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.  Podcast Reviews If you enjoyed this podcast, it would put a big smile on my face if you left a review on iTunes or your favourite podcast platform.   Most Recent iTunes Review GREAT WORK ☆☆☆☆☆ “Tyson produces perfect, easy to listen to, interviews with the leaders in podiatry from all over the world. Every podcast inspires and motivates. The banter and dialogue is a delight! Being able to listen to the thoughts of successful doctors is a pleasure but more importantly truly aspirational. You won’t be disappointed !” tastygrl via Apple Podcasts · United States of America · 02/17/19 If you're enjoying this podcast and want additional business, marketing, management and mindset tips you may also enjoy my other podcast, It's No Secret with Dr T.  

Damian Gough is a UK graduate, but in 1995 he moved to Australia, and now lives on the Central Coast of NSW. Damian is the brains behind Virtual Podiatrist, which is an online program that creates evergreen podiatry content for websites. If you're starting a new podiatry business, or you've been in business for some time, and you know your website needs quality content, this could be the fastest way to produce it, so you can get on with what you do best, which is seeing patients.  On this episode we discuss: Moving to NSW and his Umina Podiatry business  Business mistakes "You start out chasing money and the harder you chase it the further it gets away from you." Creating a memorable patient experience Why you need to give patients adequate time to tell their story so you can help them achieve their goals. Building trust Look at things from the patients perspective Thinking about the best customer service you've ever received and can you bring this into your business Website credibility The VIRTUAL PODIATRIST concept.  Virtual Podiatrist is a web-based tool that is customised for the podiatrist's website to give diagnostic help to referrers and information for patients.  Using Virtual Podiatrist for your evergreen content will save you time and allow you to concentrate on blogs and other SEO elements. Patients are making decisions about your podiatry business while you're asleep. The importance of attending live events and the connections you make. Why you cannot continue work in a silo.  Final Tip Put yourself in your patient's shoes and look for one little thing you can do better.  If you have any questions about this podcast, please email me at [email protected]  or connect with Damian at [email protected]  Podiatry Legends Facebook Page Podiatry Legends now has a Facebook page, where I will be posting additional small business tips and information regarding podiatry events around the world. Check it out: Podiatry Legends Facebook Page.  iTunes Reviews If you enjoyed this podcast, it would put a massive smile on my face if you left a review on iTunes. Remember all iTunes podcasts are FREE.   Most Recent Review from Australia GREAT WORK ☆☆☆☆☆ “Tyson is an amazing interviewer, and his podcast flows very smoothly. The guests are podiatrists, but anyone who owns a business or is considering the medical field would enjoy this podcast. Tyson is bringing podiatrists together where we all can learn from one another. Great job Tyson.” Dr Peter Wishnie via Apple Podcasts · United States of America · 01/30/19 If you're enjoying this podcast and want additional business, marketing, management and mindset tips you may also enjoy my other podcast, It's No Secret with Dr T. Other Podcast Recommendations   Dr James Fedich - Path to Success Podcast I was a guest on his podcast Episode 22, and he was a guest on my podcast Episode 53 - Fake Gurus and Patient Retention.  

Dave James is UK based, and he is known as The Foot & Leg Magician. Dave was first introduced to the podiatry because he had a hole in his foot, and no he didn't pull a rabbit out of it, but it was responsible for him making a pivotal career shift from nursing to podiatry. He started his podiatry career quite late and graduated when he was 34-years of age.   On this episode we discuss: Working in the NHS and having a part-time business on the side. Why he eventually left the NHS and the safety net of a secure weekly wage to pursue a dream of having a full-time business.  Completing his Masters Degree in 2012 How he became the Foot & Leg Magician. The games you play in your head when you're making career decisions.  Why his mindset around money slowed his initial business success.  How good mentors helped him through this transition period and helped him understand how to set his consultations fees correctly.  Some podiatrists will say you cannot charge the same fees to patients in lower economic areas. This is not true; it's just a mindset. These same patients will be taking overseas trips and driving new cars, and if they can do that, they can also pay accordingly.    "The only geography that's a problem in business is the geography between your ears." Coaching, Mentoring & Public Speaking  A challenge was given to Dave to shoot two, two-minute videos, for 14-days, which meant he would eventually shoot 28 videos in two weeks.  Dave openly admits his first video was not very good, but it was authentic, which is more important. Also, when you start creating content, it has a flow-on effect.  "Content breeds content, it's like putting two rabbits together".  Initially, his information videos were for his patients, but the more he started doing, the more questions he was getting from other podiatrists and so coaching and mentoring took its path.    At present Dave has: One-to-one coaching Facebook Group - Stepping Up and Dave James - The Foot and Leg Magician  12-week Group Program - Involves weekly zoom webinars to help you understand why you're in business and how to increase your visibility on social media.  If you want to connect with Dave James, all you need to do is send him a direct message on Facebook.  If you have any questions about this podcast, please email me at [email protected]  Podiatry Legends Facebook Page Podiatry Legends Podcast now has a Facebook page, If you want to keep up to date and informed, please LIKE the Podiatry Legends Facebook Page.  iTunes Reviews If you enjoyed this podcast, it would put a massive smile on my face if you left a review on iTunes or your favourite podcast platform.  Remember iTunes podcasts are FREE.   Most Recent Review from Australia GREAT WORK ☆☆☆☆☆ “Love your work Tyson, bought your book a few years ago and since have given a couple of copies to a few podiatry friends. I really find it inspiring to keep connected with pod and business talks. Much appreciated.” JS Pod via Apple Podcasts · Australia · 01/30/19 If you like this podcast and you're looking for more business and marketing tips you may also enjoy It's No Secret with Dr T. Today's Book Recommendation This Is Marketing - You Can't Be Seen Until You Learn To See, by Seth Godin

If you want to have a successful podiatry business and balanced life you need to learn how to Work Smarter, Not Harder and on this episode UK Podiatrist Jonathan Small, from Southam, Warwickshire explains what this exactly means.  Jonathan is living proof you do not need to have a multi-location business with a large team to be a successful podiatrist; you can achieve high levels of success with a single location in a relatively small town if you set things up correctly.  On this episode we discuss: Building entrepreneurial skills over time Specialist clinics and the future of podiatry  Why he chose to live in Southam, Warwickshire Working for the NHS and starting his own part-time business on the side Regular income versus the risk of business ownership, but also the rewards University does not teach you to run a business Why marketing is essential, and it's up to us to change the way people view our profession The importance of repeating your marketing message, not just to patients, but also to your professional referrers.  Why changing your thinking towards treating your patient will benefit you and assist in building a thriving business Patients you help get out of pain will become your best referral source Every treatment should be an education session for the patient It's hard to build a business is you're booked out six weeks in advance and cannot fit in new patients.  Why new patients make work more engaging "It's important for patients to know, like and trust you and you do this with repetition". Jonathan Small currently runs one and two-day workshops called Work Smarter, Not Harder, which he runs with Tony Gavin (Episode 002) and OSGO.  LEVEL 1 has four sections: Increasing Your Income Improving Your Efficiency Reducing Your Costs Planning For The Future LEVEL 2: Is based on the psychology of owning a podiatry business and the mindset required to make it a success.  "Every business will have A, B, C, and D patients and it's important to limit your exposure to C's and D's".  Categorising patients from A to D is essential, but you must do the same in all areas of your life. You will face C and D referrers, forums and social media pages, and other podiatrists, so avoid them when you can and be inspired by the A's and B's in your life.  Jonathan and I will both be speaking at this year's Foot and Ankle Show, 11-12 October 2019 at the Liverpool Exhibition Centre.  If you have any questions about this podcast, please email me at [email protected], or you can contact Jonathan Small at Health First Foot & Gait Clinic.  Podiatry Legends Facebook Page Podiatry Legends Podcast now has a Facebook page, If you want to keep up to date and informed, please LIKE the Podiatry Legends Facebook Page.  iTunes Reviews If you enjoyed this podcast, it would put a massive smile on my face if you left a review on iTunes or your favourite podcast platform.  Remember iTunes podcasts are FREE.   Most Recent Review from Great Britain  Wonderful Podcast ☆☆☆☆☆ “Thank you Tyson for this fantastic forum, the sharing and growing of our profession is long overdue ....we are the gatekeepers of FEET, no one else in the healthcare profession nails foot treatment like Pods. Your podcasts are fun and very informative. I’ve started using lots of great information, and it’s transforming my practice to the next level. Keep up the great work” Cats eyes legs dog ⚡️⚡️⚡️⚡️⚡️ via Apple Podcasts · Great Britain · 01/24/19 If you like this podcast and you're looking for more small business and marketing tips you may also enjoy It's No Secret with Dr T.  

Dr Bela Pandit runs a successful podiatry business in Chicago, Illinois called Pandit Foot & Ankle, and in addition to being a gifted foot and ankle surgeon, she also understands the benefits of diversifying your podiatric skills and expanding the services your podiatry business offers to patients.  On the episode we discuss: Her new Instagram page @DrHighHeels, and how this page helps her become more relatable and approachable.  Why using short videos for Facebook and Instagram work so well and build credibility Why fillers and injectables are a great alternative to foot surgery and its good to give your patient treatment options "Unhappy Patients Equal Bad Reviews. So Keep Them Happy" Why introducing aesthetic services and a Medi-Spa into your podiatry business (even tattoo removal) is good for business and increases patient referrals Why it's essential for your Medi-Spa space to have a different feel to your clinical area The benefits of keeping revenue in-house  Monday Morning Tip Forget last week and go into work this week and think about what services you can offer your patients. Maximise what you can do for each patient and your bottom line will increase. It will also make going to work each day more rewarding.  If you have any questions about this podcast, please email me at [email protected], or you can contact Dr Bela Pandit at Pandit Foot & Ankle.  You can also connect with Pandit Foot & Ankle on Facebook and if you want to see her Instagram page search for @drhighheels  On this podcast, we mentioned Jay Henderson from Real Talent Hiring; He was my guest on It's No Secret With Dr T., How To Hire Superstars.  iTunes Reviews If you enjoyed this podcast, it would put a massive smile on my face if you left a review on iTunes, and if never want to miss an episode make sure you SUBSCRIBE. Remember iTunes podcasts are FREE.   Recent Customer Review Enjoying podiatry legends by Callum Blunden ☆☆☆☆☆ Great listening, enjoyable for all not just podiatrists. Enjoying each and everyone, all highly recommended. Can’t wait for the next one Tyson, keep them coming. If you like this podcast and you're looking for more small business and marketing tips you may also enjoy It's No Secret with Dr T. Also, share the love. Tell your fellow podiatry friend about Podiatry Legends and feel free to share links to this episode on social media. 

When you think footwear and biomechanics Simon Bartold's name should immediately spring to mind. He has worked with elite athletes for more than three decades, been to four Olympic Games, lectured in 42 countries, worked with Asics for 20-years and was head hunted by global footwear company Salomon to head up research, design and development of their road running range.  Simon explained that he worked with some of the best sporting clubs and sports practitioners after graduating, and he did this for almost 15 years before he was ever paid a cent, it was all done for FREE. But as he puts it, you cannot put a price on the experience he gained. "If you want to learn and get emersed in something you love, you have to do it for nothing, that's just the way it works".  Opportunities Arose If you're passionate and have a mindset for wanting to learn more doors will open for you. It was through the sporting connections he made that he was offered to be the podiatrist for the Adelaide 36er's.  Once the doors opened more and more, opportunities arose. Not too long afterwards Simon was offered a position with Asics after he became quite vocal about how poorly constructed footy their boots were.  Upskilling If you have an interest in a particular area of podiatry you need to start upskilling in that area and make an effort to learn more than anyone else. Over time your knowledge will become superior to other people, and you will be noticed, and invitations to speak will come your way, opening up even bigger doors internationally.  Staying Motivated Simon has never had a problem getting out of bed on a Monday morning because he loved what he did each day.  "Don't focus on making money, instead focus on being better and the money will come".  If you have any questions about this podcast, please email me at [email protected], or you can contact Simon Bartold through his website Bartold Clinical.  Simon has also teamed up with Ultimate Podiatrist to run a full day event called Athletic Footwear - The Masterclass, being run in March in Melbourne, Perth, Sydney and Adelaide. (No dates set for Brisbane, but if enough people ask Simon to run one he will).  iTunes Reviews If you enjoyed this podcast, it would put a massive smile on my face if you left a review on iTunes, and if never want to miss an episode you may want to subscribe.  If you like this podcast and you're looking for more small business and marketing tips you may also enjoy It's No Secret with Dr T. If you liked this episode you may also enjoy: Episode 014 - Josh Truscott Ultimate Podiatrist (CPD made easy)  

When it comes to setting goals and managing a podiatry practice, there is no one better than Dr Peter Wishnie from New Jersey, USA. I met Peter in Nashville in 2013 at a Top Practices event, and his positive thinking towards podiatry had a massive impact on my professional life, which is why he was a must-have-guest on the Podiatry Legends Podcast.  On this episode we discuss the following: Practice Management and the Virtual Practice Management Institute that Peter Wishnie runs with Tina Del Buono and Rem Jackson.  Goal Setting and what you need to do to make things happen. Business mentors Like it or not, we're all salespeople. Leadership & delegation 80:20 Rule "You've got to delegate the right tasks to the right people to get the best results".  Rainmaker Days You need to block out time in your week to make things happen in your business and time to talk with key people in your team. It must be a full day, not just a few hours, and it needs to be planned hour hour-by-hour what you're going to be doing during the day. If you do not plan out your day, it's easy for other people's agendas to fill your time, resulting in an unproductive day.    Business Growth The team you have now that took your business to $500,000 per annum may not be the same team that grows your business to $1,000,000 and beyond. But for the money to increase, you must also change.  Remember What It Is We Do Each Day "We don't help foot and ankle problems; we give people their life back".  If you can keep this thought top of mind, it will help keep you focused on what is essential in your daily activities.  If you have any questions about this podcast episode, please email me directly at [email protected], or you can contact Dr Peter Wishnie at [email protected] If you like this podcast and you're looking for more small business and marketing tips you may also enjoy It's No Secret with Dr T. or Peter's Podcast - Help Doc My Practice Sucks  Peter's Video - 7 Secrets To Getting Your Nights & Weekends Back