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Tyson E Franklin
Podiatry is a unique profession, and the Podiatry Legends Podcast will change how you feel, see, and think about it and open your mind to all its opportunities. Each week, you will hear from some amazing podiatrists and legends outside of the profession, and there will be an occasional solo episode where I will share my business tips and career experiences. If you enjoy what you hear, you can also watch each episode on YouTube. Just search for my channel, Tyson E Franklin.
Total 326 episodes
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345 - Top Five Books for Christmas

345 - Top Five Books for Christmas

On this episode, I am joined by Carly O'Donoghue. We highlight five books that we believe everyone should own, and if you don't, they should be on your Christmas List. These books would also be perfect for team members, friends and family. Book 1: Untamed - https://amzn.to/4g2BYPr "The only thing that was ever wrong with me was my belief that there was something wrong with me." Book 2: The Courage to Be Disliked - https://amzn.to/3AIswSp Book 3: Nedd Brockman Showing Up - https://amzn.to/4eGgM0A Book 4: The 12 Week Year - https://amzn.to/4i3CKxd Book 5: The One Thing - https://amzn.to/3YYULEs If you find this video interesting, please share it with your friends, give it a thumbs up, and subscribe to the channel so you never miss an update. My Books: It's No Secret There's Money in Podiatry - https://amzn.to/3ZJxto5 It's No Secret There's Money in Small Business - https://amzn.to/4dklIY3 ON-SITE TRAINING & LEADERSHIP DAYS My training and leadership days are designed specifically for your podiatry business needs. I can tailor my program based on your team's needs (Teamwork, Leadership, Goal Setting, Improving Happiness, Understanding KPIs, Following Systems). If you want to learn more, please email me at [email protected]. We can then arrange a Zoom call to discuss your clinical and business needs, as no two podiatry businesses are the same. BUSINESS COACHING Do you have questions about your business, team, personal goals and career direction? If you do, I'm here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. https://calendly.com/tysonfranklin/podmeeting30 A podiatrist I spoke with in early 2024 made an extra $40,000 by following my advice from the 30-minute free Zoom call. You have everything to gain and nothing to lose.   
17:0722/11/2024
344 - Jo Shapter Unknowingly Inspiring Others

344 - Jo Shapter Unknowingly Inspiring Others

Jo Schapter’s journey into the world of podiatry wasn’t a straightforward one. She didn’t begin with a clear path; instead, her story unfolded in ways she never anticipated. From her beginnings in sports science to an unexpected detour into beauty and foot care, Jo's story is a testament to the power of following one's curiosity and passion.  Jo’s story is a reminder that we don’t always have to have everything figured out. Sometimes, the best journeys begin when we are willing to explore unfamiliar territories. For Jo, this exploration led to podiatry — a profession she discovered by accident, but one she embraced with an unwavering commitment to learn and grow. More detailed notes can be found on the Podiatry Legends Podcast website - https://www.podiatrylegends.com If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at [email protected], and we can discuss the range of topics I cover.  PODIATRY MARKETING MASTERCLASS - LIVERPOOL MON. 3RD FEBRUARY, 2025 BOOKINGS - https://www.tysonfranklin.com/events/podiatrymarketingUK Do you have questions about your podiatry business, team, personal goals and career direction? If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.  My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub Check out my YouTube Channel - https://www.youtube.com/@TysonFranklin MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
40:1317/11/2024
343 - Podiatry in Mauritius with Usama Anwar and Zahra Chouthy

343 - Podiatry in Mauritius with Usama Anwar and Zahra Chouthy

In this episode of the Podiatry Legends Podcast, host Tyson Franklin interviews Usama Anwar and Zahra Chouthy, owners of Podiatry For All in Mauritius. They discuss their unique journey from the UK to Mauritius, highlighting the challenges and rewards of practising podiatry in a country with limited services. The conversation covers cultural insights, the importance of educating doctors and the local population about podiatry, and their personal stories and experiences, making this episode both informative and heartwarming. More detailed notes can be found on the Podiatry Legends Podcast website - https://www.podiatrylegends.com If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at [email protected], and we can discuss the range of topics I cover.  PODIATRY MARKETING MASTERCLASS - LIVERPOOL MON. 3RD FEBRUARY, 2025 BOOKINGS - https://www.tysonfranklin.com/events/podiatrymarketingUK Do you have questions about your podiatry business, team, personal goals and career direction? If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.  My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub Check out my YouTube Channel - https://www.youtube.com/@TysonFranklin MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
45:3708/11/2024
342 - Upcoming Podiatry Marketing Masterclass in LIVERPOOL

342 - Upcoming Podiatry Marketing Masterclass in LIVERPOOL

In this episode, host Tyson E. Franklin switches seats as Jonathan Small interviews him about his upcoming Podiatry Marketing Masterclass in Liverpool. Scheduled the day before the renowned Foot & Ankle Show, this hands-on workshop promises to be bigger and better than ever, building on insights gained over years of coaching and experience.   The conversation covers why effective marketing is essential for podiatrists, how marketing can bring in patients you love treating, and the dangers of relying solely on word-of-mouth. Tyson also teases exciting elements of the workshop, like the practical lock-picking activity, designed to teach transferable problem-solving skills. Don’t miss this opportunity to refine your marketing strategy and take your practice to the next level. BOOK YOUR SPOT NOW for the masterclass in Liverpool and transform your business before the Foot & Ankle Show! If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at [email protected], and we can discuss the range of topics I cover.  PODIATRY MARKETING MASTERCLASS - LIVERPOOL MON. 3RD FEBRUARY, 2025 BOOKINGS - https://www.tysonfranklin.com/events/podiatrymarketingUK Do you have questions about your podiatry business, team, personal goals and career direction? If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
20:3122/10/2024
341 - From Equine Podiatry to Podiatry for Humans with Natalie Kitchener

341 - From Equine Podiatry to Podiatry for Humans with Natalie Kitchener

This episode is particularly beneficial for podiatrists considering co-ownership or seeking inspiration in their professional journey. This week, Tyson Franklin interviews Natalie Kitchener, co-owner of Feet & Motion in Horsham, West Sussex. Natalie shares her rapid journey from graduating from Brighton University in 2022 to co-owning a successful podiatry practice in 2023.  She discusses her unique path into podiatry from equine podiatry, her mentorship experiences, and the advantages of being a mature student. The conversation covers the growth of Natalie's clinic, the benefits of co-ownership for recent graduates, and strategic business development in podiatry.  Her story is one of bold decisions, fantastic mentorship, and personal and professional growth. Get ready to be uplifted, as Natalie’s story proves that it’s never too late to chase your dreams, no matter your background. If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at [email protected], and we can discuss the range of topics I cover.  PODIATRY MARKETING MASTERCLASS - LIVERPOOL MON. 3RD FEBRUARY, 2025 BOOKINGS - https://www.tysonfranklin.com/events/podiatrymarketingUK Do you have questions about your podiatry business, team, personal goals and career direction? If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz  
48:0515/10/2024
340 - SEO Secrets for Podiatrists with Copywriter Rachel Bray

340 - SEO Secrets for Podiatrists with Copywriter Rachel Bray

In the competitive world of podiatry, having a well-designed website isn't enough. To truly stand out and attract the right patients, podiatrists must understand the power of Search Engine Optimisation (SEO) and regularly update their website content. In this episode, Tyson E Franklin talks with professional copywriter Rachel Bray to explore how podiatrists can improve their online presence and become more SEO-savvy. We discuss: Why regular website updates are crucial. The importance of targeted content. How SEO and content writing go hand in hand.  The difference between Technical SEO and On-Page SEO. Investing in professional copywriting.  How often should you update your website and write blogs? Using FAQs the right way.  For podiatrists looking to dive deeper into blog writing and SEO, Rachel offers a blog-writing course specifically tailored to healthcare professionals. Whether you want to write your own content or better understand your website needs, investing in SEO knowledge will pay dividends in the long run. For more information on Rachel’s courses, visit RachelBrayWriting.com. If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at [email protected], and we can discuss the range of topics I cover.  PODIATRY MARKETING MASTERCLASS - LIVERPOOL MON. 3RD FEBRUARY, 2025 BOOKINGS - https://www.tysonfranklin.com/events/podiatrymarketingUK Do you have questions about your podiatry business, team, personal goals and career direction? If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
46:5708/10/2024
339 - Building a Disaster Folder: Essential Preparation for Business Owners

339 - Building a Disaster Folder: Essential Preparation for Business Owners

In this solo episode of the Podiatry Legends Podcast, Tyson Franklin highlights the often-overlooked necessity of creating a disaster folder for businesses. He discusses the importance of having a detailed plan for potential disasters, emphasising the need for team members to know their roles and procedures in various crisis scenarios. From natural disasters to technical failures and unexpected staff issues, Tyson provides extensive examples and practical advice to ensure businesses are well-prepared for any unforeseen events. He also shares his personal experiences and additional tips on maintaining effective operational continuity during difficult situations. If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at [email protected], and we can discuss the range of topics I cover.  Do you have questions about your podiatry business, team, personal goals and career direction? If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
33:4027/09/2024
338 - Shaping the Future of Podiatry with Kyle Richardson

338 - Shaping the Future of Podiatry with Kyle Richardson

In this episode, Tyson E Franklin sits down with Kyle Richardson, a leading podiatrist in Cairns, Queensland, and owner of FNQ Podiatry & Orthotics. Kyle shares his journey from a passionate young athlete with a keen interest in health and biomechanics to a successful podiatrist managing a thriving practice. They discuss the evolution of the podiatry profession, the challenges and rewards of working in regional areas, and Kyle’s dedication to elevating the next generation of podiatrists. Kyle emphasises the need for new graduates to seek quality mentorship, be curious, and work hard to ensure a successful career.  You can connect with Kyle by email at [email protected] If you have any questions about this podcast episode or are looking for a speaker for an upcoming event, please email me at [email protected], and we can discuss the range of topics I cover.  Do you have questions about your podiatry business, team, personal goals and career direction? If you do, I’m here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. Two podiatrists I have spoken with recently have had fantastic results following my advice. Podiatrist #1 made an extra $40K after our 30-minute phone call, and Podiatrist #2, after three monthly coaching sessions, increased their monthly revenue by $20K by tweaking their orthotic delivery system. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
43:5719/09/2024
337 - The Worthy Rival with Richard Chasen

337 - The Worthy Rival with Richard Chasen

In this episode of the Podiatry Legends Podcast, host Tyson E Franklin speaks with recurring guest Richard Chasen from the Lower Limb Clinic in Melbourne. They explore the importance of viewing fellow podiatrists as 'worthy rivals' rather than competitors, emphasising collaboration and mutual support within the profession. The discussion touches on the necessity of sharing knowledge and resources, mentoring, and creating a positive environment both in-person and online for the advancement of podiatry. They also highlight practical strategies such as making small gestures to enhance patient experience and the benefits of building a network of local podiatrists for support and development. If you have any questions about this episode or are looking for a speaker for an upcoming event, please email me at [email protected],  Business Coaching & Mentoring If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I'm here to help in any way I can. You have everything to gain and nothing to lose.   I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It's No Secret… There's Money in Podiatry – https://amzn.to/3JhO9cz
54:2507/09/2024
336 - Dave James is An Irritatingly Good Speaker

336 - Dave James is An Irritatingly Good Speaker

On this episode of the Podiatry Legends Podcast, podcast host Tyson E Franklin talks with UK podiatrist and irritatingly good speaker Dave James to explore the art of authentic public speaking and effective communication for healthcare professionals. Dave shares his personal journey, highlights the emotional impact of storytelling, and offers practical tips on connecting with your audience while staying true to oneself. They discuss the power of feedback, presentation adaptability, and storytelling's significance in building meaningful connections with patients.  Whether you're an experienced podiatrist or an aspiring public speaker, this episode offers valuable insights on embracing your expertise and communicating authentically. If you have any questions about this episode or are looking for a speaker for an upcoming event, please email me at [email protected],  Business Coaching & Mentoring If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I'm here to help in any way I can. You have everything to gain and nothing to lose.   I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It's No Secret… There's Money in Podiatry – https://amzn.to/3JhO9cz
01:13:0131/08/2024
335 - Your Perfect Pitch with Sarah Bauling

335 - Your Perfect Pitch with Sarah Bauling

In this episode of the Podiatry Legends Podcast, Tyson Franklin welcomes back Sarah Bauling, known as the "Perfect Pitch Guru," to discuss the art of crafting the perfect pitch. Whether at a networking event, in a social setting, or during a consultation with a patient, having a polished pitch is crucial for podiatrists. Sarah shares her Perfect Pitch Blueprint, which offers a step-by-step guide to creating a compelling introduction to help podiatrists generate referrals, connect with patients, and ultimately grow their practice. Further show notes can be found at https://www.podiatrylegends.com. If you have any questions about this episode, please email me at [email protected], or if you're ever looking for a future speaker, MC, or interviewer for an upcoming event.  Schedule A Time to Talk with Me If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I’m here to help in any way I can. You have everything to gain and nothing to lose.   I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
49:1916/08/2024
334 - Unlocking Podiatric Knowledge Through Passion-Driven Research with Dr Ben Pearl

334 - Unlocking Podiatric Knowledge Through Passion-Driven Research with Dr Ben Pearl

In this episode of the Podiatry Legends Podcast, Tyson E. Franklin hosts Dr. Ben Pearl, a sports podiatrist from Arlington Foot and Ankle in Virginia. They discuss the importance of conducting personal research in areas of podiatry that interest you, no matter what it is, and they encourage practitioners to share their findings to benefit the profession. Your research does not need to be peer-reviewed; it's about sharing information you've learnt on a topic that interests you. You will discover others will be interested in your findings, and if you share this in written format to start, it could lead to speaking opportunities later.   Dr Pearl shares his experience developing a successful turf toe splint and why he also did research in the area of soccer boots and cleats.  If you'd like to contact Dr Ben Pearl, his email address is [email protected], or you can find him on Facebook and LinkedIn.  If you have any questions about this episode, please email me at [email protected], or if you're ever looking for a future speaker, MC, or interviewer for an upcoming event.  Schedule A Time to Talk with Me If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I’m here to help in any way I can. You have everything to gain and nothing to lose.   I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
44:3510/08/2024
333 - Protecting Your Intellectual Property with Stan M. Gibson

333 - Protecting Your Intellectual Property with Stan M. Gibson

In this episode of the Podiatry Legends Podcast, Tyson Franklin interviews Stan Gibson, a seasoned trial attorney from Jeffer Mangels Butler & Mitchell in Los Angeles. The conversation centres on the importance of protecting and monetising intellectual property for podiatrists and healthcare professionals. They discuss common pitfalls, like relying on internet resources for legal protections, and emphasise the value of consulting with experienced professionals. They also explore various aspects of intellectual property, such as patents, trade secrets, and the implications of legal documentation. Stan shares his experience in helping medical innovators secure their ideas, including a $570 million success story of a doctor who revolutionised spinal fusion surgery. The discussion also touches upon the cost and complexities of obtaining patents, with practical advice for health professionals to protect their innovative concepts. Stan's IP Checklist - https://www.ip-checklist.com/ If you have any questions about this episode, please email me at [email protected] Schedule a FREE 30-minute Zoom Call with Me. If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I’m here to help in any way I can. You have everything to gain and nothing to lose.   I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 Upcoming EVENTS - https://www.tysonfranklin.com/events FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
36:5503/08/2024
332 - The Lower Limb Conference with Cameron Bennet

332 - The Lower Limb Conference with Cameron Bennet

In this episode of the Podiatry Legends Podcast, host Tyson Franklin welcomes guest Cameron Bennet to discuss The Lower Limb Conference in Brisbane on November 2nd and 3rd, 2024.  Cameron shares the inspiration behind creating this independent conference to provide practical skills and insights for podiatrists and other professionals involved in lower limb care. The episode covers the lineup of speakers, including experts in ultrasound, shockwave therapy, injection therapy, and more. They also discuss event logistics, sponsors, and the benefits of attending this groundbreaking conference designed to move the profession forward. To learn more, please visit www.TLLC.net.au, or you can reach out directly to Cameron Bennet on LinkedIn. Also, don't forget to use the BOOKING CODE: Tyson15 to get a 15% Discount  If you have any questions about this episode, please email me at [email protected] Schedule a FREE 30-minute Zoom Call with Me. If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I’m here to help in any way I can. You have everything to gain and nothing to lose.   I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 Upcoming EVENTS - https://www.tysonfranklin.com/events FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
33:1119/07/2024
331 - The Leap from NHS to Private Practice with Funmi Obi

331 - The Leap from NHS to Private Practice with Funmi Obi

Today, I am thrilled to have Funmi Obi from ChilternWellbeing Foot and Ankle Clinic in Hayes, UK. In this episode, Funmi shares her inspiring journey from working within the NHS to establishing her successful private practice. Funmi's story is one of resilience, passion, and the pursuit of excellence, offering valuable insights and motivation for podiatrists at any stage of their careers. Whether you're contemplating a similar transition or simply seeking inspiration, this episode is packed with wisdom and practical advice. If you would like to contact Funmi, she can be reached at [email protected] If you have any questions about this episode, please email me at [email protected] Schedule a FREE 30-minute Zoom Call with Me. If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I’m here to help in any way I can. You have everything to gain and nothing to lose.   I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
44:1411/07/2024
330 - The Power of Persuasion with Dave Frees

330 - The Power of Persuasion with Dave Frees

This episode with Dave Frees underscores the significance of persuasive communication in achieving better patient compliance, improving team performance, and driving business profitability. Additionally, Tyson and Dave dive into the importance of understanding the intent behind actions, effective communication, and incremental improvements in leadership skills.  Dave will present a live workshop, The Power of Persuasion: The Mindsets, Strategies, and Tactics that Enhance Leadership Success and Profitability in Cairns, on August 24th, discussing similar topics in greater depth. We also discussed: Persuasion vs. Influence Manipulation in Communication Humor and Manipulation Practical Techniques for Persuasion Empowering Patients Through Pain Management Effective Communication with Patients Applying Techniques Beyond Podiatry The Power of Persuasion in Leadership Enhancing Leadership and Profitability Real-Life Examples of Persuasion Incremental Improvements for Massive Gains Practical Takeaways and Final Thoughts If you have any questions about this episode, you can contact me at [email protected] SATURDAY, THE 24TH OF AUGUST, 2024, CAIRNS.  The Power of Persuasion: The Mindsets, Strategies, and Tactics that Enhance Leadership Success and Profitability with Dave Frees This LIVE one-day event with Dave Frees will be life-changing. It is rare to have this calibre of speaker in Australia, let alone Cairns, so I suggest doing whatever you can to attend. There are only a limited number of seats available, so I would not sit on the fence too long.  REGISTER Schedule a FREE 30-minute Zoom Call with Me. If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I’m here to help in any way I can. You have everything to gain and nothing to lose.   I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz  
46:1805/07/2024
329 - Podiatrists Aren't Boring; They're Stable and Compliant with Deb Johnstone

329 - Podiatrists Aren't Boring; They're Stable and Compliant with Deb Johnstone

In this episode of the Podiatry Legends Podcast, host Tyson E Franklin welcomes Deb Johnstone for her fourth appearance to discuss the perception of podiatrists. She highlights that stability and compliance are prevalent in the profession while debunking the myth that podiatrists are uninspired or 'boring.'  The conversation covers the importance of questioning the status quo, balancing adherence to rules with innovative thinking, and stepping out of one's comfort zone for personal and professional growth.  Deb also shares insights into behaviour types and the necessity of continuous self-improvement. This episode contains anecdotes, examples, and advice to inspire podiatrists to embrace change and challenge themselves. Deb Johnstone can be contacted at [email protected] or at visit her website www.debjohnstone.com.au. If you have any questions about this episode, you can contact me at [email protected] Saturday, the 24th of August, 2024, CAIRNS.  The Power of Persuasion: The Mindsets, Strategies, and Tactics that Enhance Leadership Success and Profitability with Dave Frees This LIVE one-day event with Dave Frees will be life-changing.    If you've listened to my podcast, you would know I have been travelling to Tempe, Arizona, every October since 2015 to attend his Business Black Ops event. It is rare to have this calibre of speaker in Australia, let alone Cairns, so I suggest doing whatever you can to attend. There are only a limited number of seats available, so I would not sit on the fence too long.  REGISTER Schedule a FREE 30-minute Zoom Call with Me. If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I'm here to help in any way I can. You have everything to gain and nothing to lose.   I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It's No Secret… There's Money in Podiatry – https://amzn.to/3JhO9cz
46:3201/07/2024
328 - Thirteen Things You Would Do Differently

328 - Thirteen Things You Would Do Differently

Have you ever considered what you would do if another highly skilled podiatrist opened a podiatry business directly opposite your business?  You should ask and answer this question every year with your team. Of course, the chance of this happening is slim, but I have seen it happen many times.  But why wait for it to happen? Why not think about it now and have a game plan in place? You never know; some of the ideas you come up with can be actioned immediately. Why wait?  This episode has been produced off the back of Ep 74 from the Podiatry Marketing Podcast.  If you have any questions about this episode, you can contact me at [email protected] 26TH – 27TH JULY 2024 – CAIRNS - SOLD OUT This is the best two-day podiatry training program in the world, and it has been designed just for podiatrists. If you want to give your podiatry business the boost it needs, block out the dates now and plan on attending. I only run the reboot once a year, and I guarantee you will love it. If not, I’ll give you 2X what you paid; that’s how confident I am. REGISTER Schedule a FREE 30-minute Zoom Call with Me. If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I’m here to help in any way I can. You have everything to gain and nothing to lose.   I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
33:0921/06/2024
327 - From Stage Fright to Spotlight: Speaking Strategies for Podiatrists with Sarah Bauling

327 - From Stage Fright to Spotlight: Speaking Strategies for Podiatrists with Sarah Bauling

In this episode of the Podiatry Legends Podcast, host Tyson Franklin welcomes professional speaker trainer Sarah Bauling. They discuss the critical role of speaking skills for podiatrists and how improving these skills can benefit their careers. Sarah shares her journey from starting public speaking in South Africa to becoming a sought-after speaker and trainer worldwide. She explains the three types of people she works with—elite speakers, emerging speakers, and business owners—and emphasizes the importance of having a structure in presentations. Tyson and Sarah also discuss overcoming fear, dealing with imposter syndrome, and the impact of saying 'yes' to opportunities. Sarah provides practical advice for podiatrists to enhance their speaking skills, whether on stage or in smaller settings and invites listeners to her Power On The Platform masterclass workshops (visit www.powerontheplatform.com.au).  Tune in to learn how to transform your speaking abilities and make a lasting impact in your profession. 00:00 Introduction to the Podiatry Legends Podcast 01:25 Sarah's Journey: From South Africa to Australia 02:18 The Power of Speaking: Elite, Emerging, and Business Owners 04:01 Tyson's Speaking Journey and Overcoming Fear 11:01 The Fantastic Four Framework for Speaking 11:43 The Importance of Knowing Your Audience 17:49 Preparation and Overcoming Stage Fright 24:58 Sticking to Your Expertise 26:15 Speaking on Expertise 26:35 Overcoming Imposter Syndrome 27:16 The Power of Local Speaking Engagements 28:57 Inspiring Through Personal Stories 34:01 Developing a Unique Branded System 35:14 Success Stories from the Masterclass 43:53 The Importance of Saying Yes 48:06 Final Thoughts and Farewell Schedule a FREE 30-minute Zoom Call with Me. If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I’m here to help in any way I can. You have everything to gain and nothing to lose.   I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
52:1604/06/2024
326 - Embrace Glimmers: Finding Joy in Everyday Moments with Tyson E Franklin

326 - Embrace Glimmers: Finding Joy in Everyday Moments with Tyson E Franklin

Join Tyson Franklin on this solo episode of the Podiatry Legends Podcast as he delves into the concept of 'glimmers' – those tiny, insignificant moments that bring happiness and positivity to our lives. Tyson introduces the idea of focusing on glimmers to counteract negative 'triggers' and shares examples from his experiences. Tune in for insights on how spotting glimmers can enhance mental health, reduce stress, and improve overall well-being. Don't miss out on learning how to create your glimmer moments and spread positivity around you. If you have any questions about this episode, you can contact me at [email protected] Schedule a FREE 30-minute Zoom Call with Me.If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I’m here to help in any way I can. You have everything to gain and nothing to lose.   I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZONIt’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz
17:1824/05/2024
325 - The Proximity Principle with Tyson E Franklin (Updated)

325 - The Proximity Principle with Tyson E Franklin (Updated)

I'm Tyson Franklin and today; I'm diving into a solo episode to discuss a powerful concept known as the Proximity Principle. This principle highlights how our relationships are influenced by physical closeness and frequent interactions. By the end of this episode, you'll understand how this concept impacts your personal and professional life and why embracing it can transform your practice. If you enjoy today's insights, please spread the word to your fellow podiatrists and consider leaving a rating or review on your preferred podcast platform. Let's get started! You'll find additional show notes at https://www.podiatrylegends.com/ If you have any questions about this episode, you can contact me at [email protected] Schedule a FREE 30-minute Zoom Call with Me. If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I’m here to help in any way I can. You have everything to gain and nothing to lose.   I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE – https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club – https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It’s No Secret…There’s Money in Podiatry – https://amzn.to/3JhO9cz  
24:3016/05/2024
324 - Podiatry in Singapore with Lewis Nurney

324 - Podiatry in Singapore with Lewis Nurney

I'm talking with Lewis Nurney from UFit Podiatry in Singapore this week. Lewis is a dynamic UK podiatrist whose career could have started in the National Health Service, NHS, as many new graduates do. However, a single beer at a conference in Liverpool led to him doing a one-month student placement in Singapore, eventually leading to a move to Singapore and embracing a radically different cultural and professional landscape. This episode tracks a personal journey of growth and discovery and dives into the strategic decisions that define a career path.  You can connect with Lewis on LinkedIn, or you can email him directly at [email protected] If you have any questions about this podcast, you can email me at [email protected] The next 2-Day LIVE Podiatry Business Reboot: https://www.tysonfranklin.com/events/2DayPodiatryReboot2024 Schedule a FREE 30-minute Zoom Call with Me. If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I'm here to help in any way I can. You have everything to gain and nothing to lose.   I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. My SCHEDULE - https://calendly.com/tysonfranklin/podmeeting30 FACEBOOK GROUP Podiatry Business Owners Club - https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It's No Secret...There's Money in Podiatry - https://amzn.to/3JhO9cz  
44:5102/05/2024
323 - Improve Your Communications and Sales with Copywriter Joe Cunningham

323 - Improve Your Communications and Sales with Copywriter Joe Cunningham

Do you want to learn how to copy and paste your competitor's website and email copy into Chat GPT and use AI prompts to create even more compelling communications and sales copy? You need to do this if you want to avoid sounding like everyone else in your industry.  Scroll to the bottom of this page, and you will find a link to the exact prompts shared by my guest and professional Copywriter, Joe Cunningham, aka Copywriter Joe.  Joe Cunningham has helped brands like Huel, Traffic & Conversion Summit, and Stacked Marketer connect with their audiences and get conversions. If you want to connect with Joe, you can email him at [email protected] or visit his website, www.copywriterjoe.com  Show Notes 0:00 Introduction 1:01 What is a copywriter? 1:41 The difference between copywriting and content writing. 4:58 Creating a good content strategy. 6:07 Smart copy on your website homepage is a selling moment. 10:20 Direct Response copy 13:31 The price of what you’re selling has a big influence on your copy as well. 18:30 The copywriting process/steps 19:44  Using Google Reviews, testimonials and success stories 24:47 Headlines and designing ad copy. 25:19 How is AI affecting what you do as a copywriter? 31:14 What are the best practices to follow if you're doing your own copy? 34:34 Making your website stand out. 37:10 Layout: your writing for skimmers and deep readers. 39:19 How to use your competitor's copy to improve your own and stand out. 39:54 AI Hack – (information and prompts in show notes on https://www.podiatrylegends.com/ 41:29 Choosing a copywriter – the vetting process. 43:34 How you become a copywriter – the qualifications 47:34 Joe's contact details The next 2-Day LIVE Podiatry Business Reboot: https://www.tysonfranklin.com/events/2DayPodiatryReboot2024 Do you require some assistance getting your podiatry business in shape? If you do, feel free to email me at [email protected] and visit my podiatry coaching page - https://www.tysonfranklin.com/Coaching FACEBOOK GROUP Podiatry Business Owners Club - https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It's No Secret...There's Money in Podiatry - https://amzn.to/3JhO9cz Joe's Prompts https://www.podiatrylegends.com/blog/  
50:1225/04/2024
322 - From CSI to Podiatrist with Simon Hrobelko

322 - From CSI to Podiatrist with Simon Hrobelko

Simon Hrobelko is the owner of My Podiatrist Canberra and the nail surgery clinic Ingrown Toenail Care. Prior to becoming a podiatrist, Simon served in the Australian Army and spent 11 years as a Crime Scene Investigator for the New South Wales Police and the Australian Federal Police. Simon feels there are many similarities between being a CSI and a Podiatrist; both require good communication skills. You must keep gathering the evidence and asking the right questions, and everything will start to reveal itself. They call that Deductive Reasoning. The next 2-Day LIVE Podiatry Business Reboot: https://www.tysonfranklin.com/events/2DayPodiatryReboot2024 Do you require some assistance getting your podiatry business in shape? If you do, feel free to email me at [email protected] and visit my podiatry coaching page - https://www.tysonfranklin.com/Coaching FACEBOOK GROUP Podiatry Business Owners Club - https://www.facebook.com/groups/podiatrybusinessownersclub MY BOOK is available on AMAZON It's No Secret...There's Money in Podiatry - https://amzn.to/3JhO9cz  
41:3316/04/2024
321 - The Benefits of Purchasing Your Premises

321 - The Benefits of Purchasing Your Premises

Are you sick of having a landlord and paying dead rent? If so, this episode might give you the nudge to start considering purchasing your premises, becoming your own landlord, and building long-term assets.  In this episode, I am joined by four podiatrists who have all taken the plunge into property ownership, and they would encourage every podiatrist to consider doing the same.   My Guests are: Jessica Haydock - Sole Focus Podiatry, Toowoomba, Queensland.  Jonathan Small - Health First Foot & Gait Clinic, Southam, UK.  Elan Silver - Silver Podiatry, Perth, Western Australia.  Chloe Wear - The Woodvale Podiatrist, Perth, Western Australia.  I asked them all the same five questions; however, there were a few random questions in between.  1. How many years did you rent before purchasing your premises? 2. What prompted you to buy, and was there a specific trigger? 3. From memory, were your repayments more or less than your rent or the same? 4. What are the biggest benefits of owning your premises? 5. Do you have any property purchasing tips? If you have any questions about this episode, you can contact me at [email protected] 2-Day Podiatry Business Reboot (26th – 27th July) 2024 – CAIRNS This is the best two-day podiatry training program in the world, and it has been designed just for podiatrists. If you want to give your podiatry business the boost it needs or you’re considering starting one, block out the dates now and plan on attending. I 100% Guarantee you will love it and if not, I’ll give you 2X what you paid, that’s how confident I am. MORE DETAILS DO YOU THINK DIFFERENTLY FROM THE AVERAGE PODIATRIST?  If you do, you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, “This is mine”. If this sounds like you, we should talk. You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  After we talk, you will have more clarity on what is best for you and your business.  “I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.”  – Jessica Haydock (Sole Focus Podiatry, Toowoomba) YouTube Have you checked out my YouTube Channel – TYSON E FRANKLIN? 
01:01:0710/04/2024
320 - The Story of the Mexican Fisherman

320 - The Story of the Mexican Fisherman

The Mexican Fisherman Story contains a very important life lesson about productivity, creating a lifestyle by design, the sometimes-pointless pursuit of more, and asking ourselves WHY we do what we do each day and whether it aligns with our end goal. In this episode, I share my understanding of this story and why it is important to know if your employees are fishermen or bankers.  I also explain why a good friend of mine often refers to me as the Mexican Fisherman.  If you have any questions about this episode, you can contact me at [email protected] 2-Day LIVE Podiatry Business Reboot I truly believe this is the best two-day podiatry training program in the world; nothing else comes close, and it has been designed just for podiatrists. Every year, the reboot evolves and gets better, and if you want to give your podiatry business the boost it needs, or you’re considering starting a podiatry business, block out the dates in your schedule now and plan on attending. I 100% Guarantee you will love it and if not, I’ll give you back twice what you paid, that’s how confident I am.  Check it Out!!!! Do You Think Differently to Other Podiatrists?  If you do think differently, you’re not alone. Most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business.  If you love the business side of podiatry, please consider joining the Podiatry Business Owners Club on Facebook, and if you have the time, check out my YouTube channel, Tyson E Franklin. 
15:2704/04/2024
319 - Dr Ivan Bristow Why Every Podiatrist Should Start Blogging

319 - Dr Ivan Bristow Why Every Podiatrist Should Start Blogging

Dr Ivan Bristow, PhD, is a podiatrist who has been interested in dermatology for over thirty years. He has published over 100 papers on this subject, teaches it globally, and has a highly successful podiatry dermatology blog, www.foot.expert. He is passionate about promoting podiatry and dermatology to the profession and the public. In this episode, we discuss the power of websites and blogs to promote our podiatry work and the profession as a whole and to help keep podiatry alive. If we don't write about foot problems, other healthcare professionals will, and we will lose that space.  You can connect with Dr Ivan Bristow on LinkedIn @ivanbristow, or you can email him at [email protected].  Dr Ivan Bristow has also been on two other previous episodes:  Episode 168 – Foot Dermatology Episode 199 – Writing Letters, Reports and Referrals. How to Write Blogs On my YouTube channel, Tyson E Franklin, you will find a short three-minute video titled How to Write Blogs.  If you have any questions about this episode, you can contact me at [email protected] Do You Think Differently to Other Podiatrists?  If you do, I want to let you know you’re not alone. Most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. Visit my website, www.tysonfranklin.com, for more information and consider using my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business.  If you love the business side of podiatry, please consider joining the Podiatry Business Owners Club on Facebook. 
45:0126/03/2024
318 - Location and Patient Discrimination with Jonathan Small

318 - Location and Patient Discrimination with Jonathan Small

Jonathan Small joins Tyson E Franklin on the Podiatry Legends Podcast to discuss a pervasive myth in the professional world: the idea that a business's location is the critical determinant of its success and fee structure. Jonathan debunks this, suggesting that the true driver of success is the business owner's mindset. He shares insights from his extensive experience, including the notion that prioritising personal happiness and aligning one's practice with personal values are more important than the business's geographical location. The discussion covers various examples, from restaurants in remote locations charging premium prices to successful businesses thriving despite being in supposedly unfavourable areas. Jonathan emphasises the importance of marketing, value proposition, and the ability to adapt and evolve a business according to changing times and personal growth. Tyson and Jonathan also share personal stories of overcoming discrimination, prejudice, and financial challenges, underscoring the importance of resilience, self-belief, and the impact of one's surroundings on personal and professional development. They highlight the necessity of surrounding oneself with positive influences and continuously striving for self-improvement and professional excellence. The episode serves as a reminder that limitations are often self-imposed. With the right mindset and strategic approach, podiatrists can create thriving businesses that reflect their values and goals, regardless of location. If you have any questions about this episode, you can contact me at [email protected] Do You Think Differently to Other Podiatrists?  If you do, I want to let you know you’re not alone. Most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business.  If you love the business side of podiatry, please consider joining the Podiatry Business Owners Club on Facebook. And, if you have the time, check out my YouTube channel, Tyson E Franklin. 
45:3917/03/2024
317 - Chase Hughes Seeing Patients Beyond Their Masks

317 - Chase Hughes Seeing Patients Beyond Their Masks

Chase Hughes is a leading behaviour expert and creates psychological research and techniques for intelligence agencies for operations ranging from interrogation to behaviour profiling.  He is the bestselling author of The Ellipsis Manual and The Six-Minute X-Ray. After a 20-year career in the US Military, Chase develops and teaches courses in interrogation, negotiation, influence, persuasion and 'extreme people-reading' around the world. In 2019, I was introduced to Chase Hughes, and this podcast recording was originally produced for my old podcast, It's No Secret with Dr T., but it is so good I had to re-edit it and re-release it on the Podiatry Legends Podcast.   It's one not to be missed because it will make you a better podiatrist. In this episode, we discuss: How he became interested in reading body language.  Everybody wears some form of social mask Human Needs (such as feeling powerful, significant and accepted) Pretending not to be insecure Fears, personal weaknesses and insecurities It's good to look behind the mask without judging. As soon as you judge, you've lost. Selling to the human, not the mask Clubs, gangs, t-shirts, colleague rings, etc., are all part of needing acceptance. In social tribes, if we didn't fit in, we died or were outcasts Three primary and three secondary masks wear Significant - I make a difference Approval - I need permission Acceptance - I belong The most fearful BARK the most.     Anger: Is a secret desire to change something that we know is changeable How to Spot a Narcissist   Monitoring Blink Rates Secret weapons in business  If you have any questions about this episode, contact me at [email protected] or connect with Chase Hughes via his website, chasehughes.com.  Do You Think Differently to Other Podiatrists?  I want to let you know you're not alone if you do. Most of my coaching clients feel the same way, so they chose to work with me over a larger cookie-cutter coaching company. You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  During our call, I will explain the Thriving Podiatry Business Model, and I guarantee that after we talk, you will have more clarity on what is best for you and your business.  If you have any questions about this episode, please email me at [email protected]
47:5811/03/2024
316 - (Part 2) Group Perspective On Good Bad and Difficult Patients

316 - (Part 2) Group Perspective On Good Bad and Difficult Patients

Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences. As expected, some podiatrists agreed wholeheartedly with my comments, while others did not agree, which was great.  This prompted getting a broader perspective on this topic by producing a group episode with eight guests, split over two episodes – This is PART TWO. It’s important to note that my guests’ comments are their opinions based on individual beliefs, values and personal experiences; no one is right or wrong, and you have the right to agree or disagree with their comments. Part One Guests: Jonathan Small - UK Richard Chasen - Australia Liam McManus - UK Bronwyn Cooper - Australia If you have any questions about this episode, you can contact me at [email protected] Do You Think Differently to Other Podiatrists?  If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  During our call, I will explain the Thriving Podiatry Business Model, and I guarantee, after we talk, that you will have more clarity on what is best for you and your business.  Testimonial: “I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top-quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve a work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.”  – Jessica Haydock (Sole Focus Podiatry, Toowoomba) Upcoming Events - https://www.tysonfranklin.com/events YouTube Have you checked out my YouTube Channel – TYSON E FRANKLIN? 
54:2204/03/2024
315 - (Part 1) Group Perspective On Good, Bad and Difficult Patients

315 - (Part 1) Group Perspective On Good, Bad and Difficult Patients

Do you believe there are good, bad and difficult patients, and possibly many variations in between? In episode 307, I shared my thoughts on good, bad and difficult patients based on my clinical and business experiences, and as expected, some podiatrists agreed wholeheartedly, and others did not agree. This prompted getting a broader perspective on this topic by producing a group episode with eight guests, split over two episodes – This is PART ONE. It’s important to note that my guests’ comments are their opinions based on individual beliefs, values and personal experiences; no one is right or wrong, and you have the right to agree or disagree with their comments. Part One Guests: Robert Isaacs - UK Cameron Bennet - Australia Estelle Humphris - Australia DL Walker  - USA If you have any questions about this episode, you can contact me at [email protected] Do You Think Differently to Other Podiatrists?  If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  During our call, I will explain the Thriving Podiatry Business Model, which I’ve developed over many years. After we talk, I guarantee you will have more clarity on what is best for you and your business.  “I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top-quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve a work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.”  – Jessica Haydock (Sole Focus Podiatry, Toowoomba) Upcoming Events - https://www.tysonfranklin.com/events YouTube Have you checked out my YouTube Channel – TYSON E FRANKLIN? 
52:1321/02/2024
314 - Dr Rob Conenello DO GREAT THINGS

314 - Dr Rob Conenello DO GREAT THINGS

Dr Rob Conenello has always had the mantra, ‘Do Great Things’, and after overcoming Stage 4 Throat Cancer, where he was only given a 20% survival rate, he chose not to let statistics get in the way of his ambitions to live a full life with his young family and to pursue his podiatry career and goals. He has gone on to ‘Do Great Things’ himself and encourages others to do the same. Dr Rob Conenello is a sports podiatrist and owner of Orangetown Podiatry, New York. He is the Global Clinical Advisor at Special Olympics International and is a Past President of the American Academy of Podiatric Sports Medicine. He is also an Honorary Surgeon for the New York Police Department. In this episode, we discuss: What he has learnt from other podiatrists (Doug Ritchie, Richard Blake, Ivan Bristow, Simon Bartold, Mike Donato, and others). Starting as a volunteer and working his way through the state, national and internal levels of sports medicine. Getting nervous before speaking (even on podcasts). Orthotics is not sports podiatry. Learning from retailers (shoe stores), physical therapists, and athletic events. You can’t do everything in podiatry, so instead, focus on what brings you joy and happiness. It’s okay to say NO to certain things; one of the first things he said NO to was surgery. Helping athletes reach their goals. There’s Riches in Niches. Aim to be the best, and don’t set your goal to be average. DO GREAT THINGS. Associating with positive podiatrists and avoiding time with negative ones. Building Relationships = Communication & Trust. Book by Arnold Schwarzenegger - BE USEFUL “There should be a war on average.” - Dr Rob Conenello.  If you have any questions about this episode, you can contact me at [email protected] Do You Think Differently to Other Podiatrists?  If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, “This is mine”. If this sounds like you, we should talk. You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  During our call, I will explain the Thriving Podiatry Business Model, which I’ve developed over many years. After we talk, I guarantee you will have more clarity on what is best for you and your business.  “I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve work-life balance. I highly recommend Tyson to anyone who is looking for a business coach.”  – Jessica Haydock (Sole Focus Podiatry, Toowoomba) YouTube Have you checked out my YouTube Channel – TYSON E FRANKLIN? 
45:0415/02/2024
313 - Elan Silver Podiatrist of the Year 2023 (Allied Health Awards)

313 - Elan Silver Podiatrist of the Year 2023 (Allied Health Awards)

Elan Silver was named Podiatrist of the Year 2023 at the Allied Health Awards. He owns Silver Podiatry in Inglewood, Western Australia, and his podiatry story will astound you.  He initially studied optometry but had to leave because of colour blindness and astigmatism, so he transferred and got a degree in Anatomy and Human Biology. After completing his first degree, he decided to study chiropractic. In his final year, he became disillusioned because he felt they did not address the lower limb, especially limb length discrepancies, and how this would affect long-term treatment outcomes for patients. Elan thought, surely you should start at the bottom and work your way up. He mentioned his concerns to a lecturer who said that's how you make your money.  This dissatisfaction led him to investigate the world of podiatry. He decided he would not work as a chiropractor and would go back to university and study podiatry. So, he packed up his life in Perth and started his podiatry degree at the Charles Sturt University in Albury, New South Wales. Upon graduating, he immediately moved back to Perth. After working for other people initially, he decided, as a mature graduate, that it was time to start working for himself. Since then, he has never looked back; the rest is history. If you would like to reach out to Elan Silver, his email address is [email protected] and if you have any questions about this episode, you can contact me at [email protected] DO YOU THINK DIFFERENTLY FROM THE AVERAGE PODIATRIST?  If you do, I want to let you know you're not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company. My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, "This is mine". If this sounds like you, we should talk. You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  During our call, I will explain to you the Thriving Podiatry Business Model, which I've developed over many years. I guarantee that you will have more clarity on what is best for you and your business after we talk. 
45:2807/02/2024
312 - Jason Feifer is the Editor in Chief at Entrepreneur Magazine

312 - Jason Feifer is the Editor in Chief at Entrepreneur Magazine

Have you ever considered why, sometimes, your effort isn't enough? You can work your ass off, and you will not get what you're looking for. In this episode, Jason Feifer, Editor in Chief at Entrepreneur Magazine, a magazine entrepreneurs read to gain insights into building their businesses and careers, will shed light on this question and many others.  Sometimes, massive mistakes can be turned into positives. For example, Smedberg's Farm, in Maine, USA, is the home of the LOBESTER. We also talk about: His interview with actor Mark Wahlberg - Mark Wahlberg's Secret To Becoming More Disciplined It's Not Just About the Hustle  Banging your head against a wall will not turn that wall into a door. But if you shift that effort into something more constructive and realistic and fits better with your skill sets and the resources available, it can create something just as good.  Content creation  When you produce content, you're not creating it for yourself; you are making it for an audience, so you better understand that audience, how to serve them, and how you can deliver it in a way that no one else can. Stop Doing What People Hate This is a quote from Jesse Cole: 'Stop doing what people hate'. Every business does things people hate, and they think it's ok because that's how things have always been done.  Think about it and make an effort to eliminate them. Why would you do it to your clients if it annoys you when dealing with other businesses?   Final Tip Treat your time like your most valuable resource. You don't spend money at total random, and you should not spend time at total random either.  Consider subscribing to Jason's weekly newsletter - One Thing Better. If you have any questions about this episode, you can contact me at [email protected] Do you have questions about your podiatry business, team, personal goals and career direction? If you do, I'm here to help in any way I can. I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career. A podiatrist I spoke with recently made an extra $40,000 by following my advice from the 30-minute free Zoom call. You have everything to gain and nothing to lose.   ONLINE CALENDAR
30:1402/02/2024
311 - How I Chose My Employer (Part 2)

311 - How I Chose My Employer (Part 2)

PART 2 does not disappoint and is once again full of more TRUTH BOMBS for employers looking to employ new graduates. If you missed out on employing a new graduate this year, you need to listen to what they have to say.  Your job ads are letting you down.  In this and last week's episodes, I interview eight recent graduates (four per episode), all of whom have gained employment for 2024, and they openly share their thoughts about the podiatry employment landscape.  Part 2 Podiatry Guests: Emmanuel Clironomos Mitchell Phillips Josh Taylor Evelyn Liu  Written Anonymous Submission  I asked six simple questions: Where did you look for podiatry job opportunities? Was there anything in an ad that immediately put you off? How many interviews did you have? If you rejected certain offers, why, and what made you say YES to the position you're starting in 2024? What aspects of podiatry do you like most? Was money a deciding factor? I concluded each interview by asking them to offer some advice to employers wanting to employ a new graduate in the future.  If you have any questions about this episode, you can contact me at [email protected] Do You Think Differently from the Average Podiatrist?   If you do, I want to let you know you're not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.  My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, "This is mine".  If this sounds like you, we should talk. You can visit my website, www.tysonfranklin.com or follow the link below to my calendar, where you can easily schedule a free 30-minute Zoom call with me. I guarantee that after we talk, you will have far more clarity on what is best for you and your business. ONLINE CALENDAR LINK https://calendly.com/tysonfranklin/podmeeting30
53:1625/01/2024
310 - How I Chose My Employer (Part 1)

310 - How I Chose My Employer (Part 1)

This episode is full of TRUTH BOMBS? For the past few years, I have heard podiatrists in Australia complain about a shortage of podiatrists and trying to employ a new graduate is becoming ever more difficult because of higher-than-average salary expectations and other crazy demands.  Here's the truth - your job ads are letting you down.  In this and next week's episodes, I interview eight recent graduates (four per episode), all of whom have gained employment for 2024, and they openly share their thoughts about the podiatry employment landscape.  Part 1 Podiatry Guests: Tejus Menon Nigel Kelly Oli Jones Anonymous I asked six simple questions: Where did you look for podiatry job opportunities? Was there anything in an ad that immediately put you off? How many interviews did you have? If you rejected certain offers, why, and what made you say YES to the position you're starting in 2024? What aspects of podiatry do you like most? Was money a deciding factor? I concluded each interview by asking them to offer some advice to employers wanting to employ a new graduate in the future.  Make sure you don't miss next week's episode.  If you have any questions about this episode, you can contact me at [email protected] Do You Think Differently from the Average Podiatrist?   If you do, I want to let you know you're not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.  My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, "This is mine".  If this sounds like you, we should talk. You can visit my website, www.tysonfranklin.com or follow the link below to my calendar, where you can easily schedule a free 30-minute Zoom call with me. I guarantee that after we talk, you will have far more clarity on what is best for you and your business. ONLINE CALENDAR LINK https://calendly.com/tysonfranklin/podmeeting30
41:2119/01/2024
309 - Medical Mission Work in Honduras with Dr Jessica Knight DPM

309 - Medical Mission Work in Honduras with Dr Jessica Knight DPM

Podiatry Business Coaching - https://bit.ly/podiatrybusinesscoaching Dr Jessica Knight, DPM, is a foot and ankle surgeon at Northwest Community Medical Group, Chicago, where she specialises in limb lengthening, deformity correction, and limb salvage of the lower extremities. When she is not in private practice, she volunteers and does medical mission work in Honduras for the treatment of children with congenital birth abnormalities such as club foot, coalitions, and fibular hemimelia. This episode is a very inspiring story about balancing your career and family life, learning to say YES when an opportunity arises, and putting your ego aside for the greater good. If you have any questions about this episode, you can contact me at [email protected] Do You Think Differently from the Average Podiatrist?   If you do, I want to let you know you’re not alone, and most of my coaching clients feel the same way, which is why they chose to work with me over a larger cookie-cutter coaching company.  My coaching clients do not have big egos; they are quiet achievers and like to fly under the radar, but they do want to evolve their podiatry businesses into something special, something they can be proud of and say, "This is mine".  If this sounds like you, we should talk. You can visit my website, www.tysonfranklin.com or follow the link below to my calendar, where you can easily schedule a free 30-minute Zoom call with me. I guarantee that after we talk, you will have far more clarity on what is best for you and your business. ONLINE CALENDAR LINK https://calendly.com/tysonfranklin/podmeeting30  
42:4112/01/2024
308 - Dr Jeffrey Jensen Dean of the Arizona College of Podiatric Medicine

308 - Dr Jeffrey Jensen Dean of the Arizona College of Podiatric Medicine

Dr Jeffrey Jensen is the Dean of the Arizona College of Podiatric Medicine. In this episode, we discuss his remarkable career, including his wound care research at Barry University, product development and how he came to have 14 United States Patents related to innovations addressing diabetic foot ulcer offloading, post-surgical care, fracture care and antimicrobials. He is also the host of the Deans Chat Podcast, where he discusses all things podiatric medicine.  On this episode, we also discuss: Being a student at the California College of Podiatric Medicine.  Podiatric Education Podiatric Research Product Development and protecting your intellectual property.  THE 3% RULE - A rule every podiatrist needs to know if they want to get ahead in their career.   Podiatry Business Coaching Done Differently Do you think differently from the average podiatrist and sometimes feel like you don’t fit in? I did, and I want to let you know you’re not alone. And most of my coaching clients feel the same way, which is why we work so well together. If you want to evolve your podiatry business in 2024 and do not want to be a member of a cookie-cutter coaching company, let’s talk. You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  After we talk, you will have more clarity on what is best for you and your business.  "I was a frustrated business owner for five years until I started working with Tyson. He helped me transform my business in a matter of months, resulting in an instant increase in revenue and the ability to attract and retain top quality podiatrists. Over the past three and a half years, working with Tyson has changed my life drastically. I was able to take time off to start a family, triple my business revenue, and finally achieve work-life balance. I highly recommend Tyson to anyone who is looking for a business coach."  - Jessica Haydock (Sole Focus Podiatry, Toowoomba) YouTube Have you checked out my YouTube Channel – TYSON E FRANKLIN? 
48:1504/01/2024
307 - The Difference Between Bad and Difficult Patients

307 - The Difference Between Bad and Difficult Patients

In this episode, I explain The Difference Between Bad Patients and Difficult Patients…. If you hang with me for the next ten minutes, you will see that there is a vast difference between bad and difficult, and only one of them gives you an opportunity to grow as a business owner.  If you have any questions about this episode, you can contact me at [email protected] BUSINESS COACHING  Hi, I’m Tyson Franklin, and if you’re looking for assistance to help grow and evolve your podiatry business, please talk with me before you commit to a larger coaching company that will more than likely, after their initial call, hand you off to an employee who may or may not know much about podiatry. You deserve better!  I only work with a small number of one-on-one clients at any one time, and they all work directly with me, so if you have a spare thirty minutes, let’s talk before you commit anywhere else.  You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  After we talk, you will have more clarity on what is best for you and your business.  YouTube Have you checked out my YouTube Channel – TYSON E FRANKLIN? 
10:5528/12/2023
306 - Emily Donker is A Podiatrist And Professional Triathlete

306 - Emily Donker is A Podiatrist And Professional Triathlete

Emily Donker is a podiatrist, professional triathlete, and owner of Running Fix in Brisbane. Her business is focused on the active patient requiring podiatry, gait analysis and running coaching.  In this episode, we discuss how Emily got involved in triathlons and the progression to move her from the amateur ranks to becoming a professional triathlete, not too much different in the progression from being a podiatry student to a qualified podiatry professional.  Emily has a unique story, and I think any podiatrist wanting to know how to blend their passion and podiatry career should not miss this episode. There is also invaluable information to help you understand how a professional athlete's mind ticks.  If you have any questions about this episode, you can contact me at [email protected] BUSINESS COACHING  Hi, I'm Tyson Franklin, and if you're looking for assistance to help grow and evolve your podiatry business, please talk with me before you commit to a larger coaching company that will more than likely, after their initial call, hand you off to an employee who may or may not know much about podiatry. You deserve better!  I only work with a small number of one-on-one clients at any one time, and they all work directly with me, so if you have a spare thirty minutes, let's talk before you commit anywhere else.  You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  After we talk, you will have more clarity on what is best for you and your business.  YouTube Have you checked out my YouTube Channel – TYSON E FRANKLIN? 
49:0122/12/2023
305 - Dr Peter Lovato DPM It's the Pursuit of Perfection

305 - Dr Peter Lovato DPM It's the Pursuit of Perfection

Dr Peter Lovato, DPM, shares his journey from being an associate to becoming a partner at Northern Illinois Foot & Ankle Specialists and why he gets excited about pursuing perfection, not perfection itself, that keeps him on the path of continual learning and skill development. We also discuss finding employment, especially in the early years of your podiatry career, at a practice where you feel like you fit the culture because, in the long term, team culture is everything. If you have any questions about this episode, you can contact me at [email protected] BUSINESS COACHING  Hi, I’m Tyson Franklin, and if you’re looking for assistance to help grow and evolve your podiatry business, please talk with me before you commit to a larger coaching company that will more than likely, after their initial call, hand you off to an employee who may or may not know much about podiatry. You deserve better!  I only work with a small number of one-on-one clients at any one time, and they all work directly with me, so if you have a spare thirty minutes, let’s talk before you commit anywhere else.  You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  After we talk, you will have more clarity on what is best for you and your business.  YouTube Have you checked out my YouTube Channel – TYSON E FRANKLIN? 
54:1715/12/2023
304 - Building A Surgical Career with Matthew Cichero

304 - Building A Surgical Career with Matthew Cichero

This fascinating episode tracks Matthew Cichero's pursuit of surgical excellence in Australia and the UK. We follow the trials and triumphs of his medical journey from Brisbane to London through setbacks, breakthroughs and hard-won victories. Matthew's passion for podiatric surgery compelled him to seek training opportunities globally. After earning his degree in Australia, he honed his podiatric skills initially in Singapore before returning home to Australia to balance building a practice in Brisbane and start his master's degree.  After training as a Podiatric Surgeon in Australia, Matthew took a chance to relocate to the UK, which is where he still resides today. He is a Consultant Podiatric Surgeon at the Great Western Hospital, Swindon, UK. If you have any questions about this episode, you can contact me at [email protected] BUSINESS COACHING  Hi, I'm Tyson Franklin, and if you're looking for assistance to help grow and evolve your podiatry business, please talk with me before you commit to a larger coaching company that will more than likely, after their initial call, hand you off to an employee who may or may not know much about podiatry. You deserve better!  I only work with a small number of one-on-one clients at any one time, and they all work directly with me, so if you have a spare thirty minutes, let's talk before you commit anywhere else.  You can visit my website, www.tysonfranklin.com, for more information or use my ONLINE CALENDAR to schedule a free thirty-minute Zoom meeting.  After we talk, you will have more clarity on what is best for you and your business.  YouTube Have you checked out my YouTube Channel – TYSON E FRANKLIN? 
49:0809/12/2023
303 - Storybrand Websites with Tom Foster

303 - Storybrand Websites with Tom Foster

Tom Foster from Foster Web Marketing joins me on this podcast to discuss the thinking behind Storybrand Websites and why podiatrists should embrace this way of marketing their practices. It's about making the patient the hero, not the podiatrist.  Podiatrists often complain on social media about The Good Feet Store or other companies because of their orthotic marketing. However, if every podiatrist embraced marketing through their websites, there would be no issue; podiatry would dominate the market. Patients would consider podiatry before heading to other companies and professions for foot problems.  "Your website is your best marketing vehicle for making money, and if you do it right, it will bring you tons of new patients".  Tom shares some slides during this podcast, which you will find on my YouTube channel at https://youtu.be/0hiuqnh7LiM The process is quite simple: Attract patients with excellent website content and SEO.  Once they're on your website, convert them to an appointment or give them further information in exchange for their email address.  When you have their email address, you should market to them.  We also discuss: Using Google and YouTube searches for topics.  Refining your perfect patient and creating content for them, and only them. Make your content specific.  Making your patient the hero of the story.  Building a Storybrand.  Creating a "Foot Freedom Plan".  Write about what the patient wants, not what you do. Giving patients a simple plan to follow.  Your homepage is a brand page; therefore, it needs less text. Your internal pages, however, need more text and need to be optimised.  The power of stories: Use examples of patients with similar problems and how they overcame the problem and were able to do what they wanted to do, pain-free, by following the foot freedom plan you developed.  If you have any questions about this episode, you can contact Tom Foster at [email protected] to you can email me at [email protected] BUSINESS COACHING  Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry.  I have a proven track record of helping podiatrists excel in business, but let's chat before you commit to anything else. You can go to my website, www.tysonfranklin.com for more information, or go to my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting.  Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future.  YouTube Have you checked out my YouTube Channel – TYSON E FRANKLIN? 
51:1930/11/2023
302 - USA 2023 My Travel Takeaways

302 - USA 2023 My Travel Takeaways

When I travel, I like to travel with intent, meaning I like to have fun, but at the same time, I want to learn something new each day, so I intentionally look for it. This year, on my USA trip, I had three stops. My first stop was in Tempe, Arizona, to attend my favourite event of the year, Dave Frees Business Black Ops. My next stop was Nashville, Tennesee, to catch up with my friend Jeff Petersen and stay at his music studio, Interstate Music. My final destination was Chicago to run a podiatry marketing workshop and attend my first NFL game (Chicago Bears V Las Vegas Raiders). In summary, it was a trip full of unexpected ups and downs, but in hindsight, those ups and downs made the trip memorable and gave me many personal takeaways. If you want to read my full 2500-word blog article, you can visit the Podiatry Legends Podcast Website at www.podiatrylegends.com and look for Episode 302.  BUSINESS COACHING  Hi, I’m Tyson Franklin, and if you’re looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry.  I have a proven track record of helping podiatrists excel in business, but let’s chat before you commit to anything else. You can visit my website, www.tysonfranklin.com or go to my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting.  Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future. 
35:3125/11/2023
300 - How I Established A 100% Biomech Clinic with Hayley Paterson

300 - How I Established A 100% Biomech Clinic with Hayley Paterson

This milestone 300th episode of Podiatry Legends features host Tyson Franklin and guest Hayley Paterson of Foundation Podiatry in Townsville, Queensland. Hayley traces her inspirational 19-year journey from a new graduate to a successful business and clinic owner.  We learn how she initially worked with Tyson in Cairns because she wanted to work in Regional Queensland; then, after two years and with his guidance, Hayley set up her own podiatry business and, after several years, eventually found her niche in biomechanics.  Hayley shares the ups and downs of business ownership, building her team, mentoring new podiatrists, and staying resilient when things do not always go to plan. Haley proves that you can create a successful business on your own terms with passion and perseverance. Even with all her business success, Hayley still considers herself a born practitioner and less of a business owner, so she can struggle to wear both hats. Tyson and Haley's camaraderie reminds us that mentors often learn as much from their mentees. If you would like to contact Hayley, you can send her an email at [email protected], and if you have any questions about this episode, please email me at [email protected] PODCAST SPONSORSHIP Are you looking for an exciting opportunity to expand your brand's reach and connect with a targeted audience of smart podiatrists? Look no further; the Podiatry Legends Podcast offers a unique platform for sponsors to connect with an audience of passionate and engaged podiatrists worldwide. TELL ME MORE PODIATRY BUSINESS COACH  Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry.  I have a proven track record of helping podiatrists excel in business, but let's chat before you commit to anything else. All you need to do is email me at [email protected] or visit my ONLINE CALENDAR to schedule a FREE 30-minute Zoom meeting.  Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future.  UPCOMING EVENTS If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS.  YouTube Have you checked out my YouTube Channel - TYSON E FRANKLIN?  Podiatry Business Owner's Club Are you a podiatrist or podiatry student with an interest in business? If you are, all you need to do is answer three simple questions to join my Facebook Group – PODIATRY BUSINESS OWNERS CLUB.
42:0511/11/2023
299 - Behind the Magic - A Look Inside Disney Zappos More with Dr Jesse Green

299 - Behind the Magic - A Look Inside Disney Zappos More with Dr Jesse Green

SERIOUSLY, this is a MUST-LISTEN episode; I am joined by my good friend Dr Jesse Green, who took a group of dentists to look inside some of America's most iconic companies; they visited Disneyland and the Disney Institute, the Pike Place Fish Markets in Seattle, and online shoe and clothing retailer, Zappos in Las Vegas.  Jesse's takeaways around team culture and story-selling are priceless, which is why I wanted him back on the podcast to share some of the behind-the-scenes magic that makes these companies so great. If podiatrists can adapt some of this magic in their own businesses, they will attract more ideal patients and team members who are the right fit. If you have any questions about this episode or would like to make enquiries about becoming a PODCAST SPONSORSHIP, please email me at [email protected] PODIATRY BUSINESS COACH  Hi, I'm Tyson Franklin, and if you're looking for a specialised podiatry business coach, please talk with me before you commit to a larger coaching company that will more than likely, after their initial sales call, hand you off to an employee who may or may not know much about podiatry.  I have a proven track record of helping podiatrists excel in business, but let's have a chat before we do anything else. Let's see if we're a good fit.   All you need to do is email me at [email protected]; or go directly to my online calendar to schedule a free 30-minute Zoom meeting.  Even after the 30-minute Zoom call, you will have more clarity and direction with what you want to do in the future.  UPCOMING EVENTS If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. You are always guaranteed to deliver.  YouTube When you get the chance, take a look at my YouTube Channel, Tyson E Franklin. 
52:5905/11/2023
298 - From Farm Girl to Foot Care Professional with Rebecca Eakins

298 - From Farm Girl to Foot Care Professional with Rebecca Eakins

Rebecca Eakins, from Buderim Foot & Ankle on the Sunshine Coast, Queensland, is one of the most inspirational and down to earth podiatrists I've had the pleasure of interviewing. After graduating with dual degrees in Podiatry and Human Movements from the Queensland University of Technology (QUT), she worked on the Sunshine Coast before eventually moving back to her North Queensland hometown of Ayr to be closer to family. Several years later, in February 2020, Rebecca returned to the Sunshine Coast to open her own podiatry business, just before the COVID-19 pandemic hit. Through perseverance and community involvement, Rebecca overcame these challenges to establish a thriving clinic. She enjoys helping everyone, from children to athletes, maximize their health through podiatry. Rebecca's story shows that you can achieve your dreams, even in the face of adversity, with passion and grit. If you have any questions about this episode or would like to make enquiries about becoming a guest on the podcast or a PODCAST SPONSORSHIP, please email me at [email protected] PODIATRY BUSINESS COACH  Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, I know I can help you.   If you'd like to talk, please email me at [email protected]; otherwise, go directly to my online calendar to schedule a free 30-minute Zoom meeting.  UPCOMING EVENTS If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. You are always guaranteed to deliver. 
47:0027/10/2023
297 - The Benefit of Early Career Wins with Cameron Bennet

297 - The Benefit of Early Career Wins with Cameron Bennet

Cameron Bennet is the owner of My Family Podiatry, a private practice on the north side of Brisbane, and he is passionate about providing the highest level of patient care and elevating the standard of the treatment supplied by podiatrists. He initially worked in Tasmania and Brisbane for a big corporate company, which was great because he always knew he wanted to have his own business and thought this was the best way to gain experience as a podiatrist and seeing how a podiatry business was managed before heading out on his own.  In this episode, we cover: Why new graduates underestimate their abilities early on in their careers.  Starting small and limiting your overheads when you first start your business.   Getting out there and educating referrers and the general public.  Employment mistakes. It's essential to get the right person that fits your team.  Having enough confidence to have a crack and not give up too early when treating patients.  Imposter syndrome and how it impacts our perception of ourselves in the healthcare arena. Our scope of practice far exceeds other allied health professionals.  The dirty 'S' word - Sales.  The importance of sales and sales scripts in healthcare. Sales scripts help to overcome feelings of doubt.  Some podiatrists don't like the word sales, but if you're rebooking patients, you're selling. Building confidence through small wins.   Delivering confident treatment plans and transferring that to your patients with planned treatment pathways.  If you have any questions about this episode or would like to make enquiries about becoming a guest on the podcast or a PODCAST SPONSORSHIP, please email me at [email protected] PODIATRY BUSINESS COACH  Hi, I'm Tyson Franklin, and if you're looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, I know I can help you.   If you'd like to talk, please email me at [email protected]; otherwise, go directly to my online calendar to schedule a free 30-minute Zoom meeting.  UPCOMING EVENTS If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. You are always guaranteed to deliver. 
58:3518/10/2023
296 - Book Review #8 This is Marketing by Seth Godin

296 - Book Review #8 This is Marketing by Seth Godin

If you're new to marketing, this book, This is Marketing by Seth Godin, is not for you, but if you know you love marketing and you've enjoyed Seth's other books, then you're going to love it.   To be honest, it's not an easy book to read, but we guarantee that if you give this book the time and effort it deserves, you will be wiser for the experience. (Reviewed by Tyson E. Franklin and Carly O’Donoghue from Stepping Out Podiatry).  Available from Amazon If you have any questions about this episode or would like to make enquiries about becoming a guest on the podcast or a PODCAST SPONSORSHIP, please email me at [email protected] PODIATRY BUSINESS COACH  Hi, I’m Tyson Franklin, and if you’re looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, look no further. I know I can help you.   If you’d like to talk, please email me at [email protected]; otherwise, go directly to my online calendar to schedule a free 30-minute Zoom meeting.  UPCOMING EVENTS If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. Always guaranteed to deliver.  YouTube Have you checked out my YouTube Channel – Tyson E Franklin? This is where I uploaded the  UNCUT videos of each podcast episode and short career and educational videos. Podiatry Business Owner’s Club Are you a podiatrist or podiatry student with an interest in business? If you are, all you need to do is answer three simple questions to join my Facebook Group – https://www.facebook.com/groups/podiatrybusinessownersclub.
39:1311/10/2023
295 - Becoming A Registered Scientist with Shannan Clark

295 - Becoming A Registered Scientist with Shannan Clark

Shannan Clark is a Scottish podiatrist based in Troon, Ayrshire. She graduated in 2017, and after six years of private practice, she was encouraged to use her knowledge and experience to become a Registered Scientist.  Becoming a registered scientist is a valuable achievement in podiatry, offering numerous benefits. It signifies a commitment to upholding high standards and applying scientific principles in everyday practice. Reflective Learning By gaining this professional recognition, podiatrists enhance their confidence and credibility among peers, patients, and employers. Registered scientists can reflect on their practice, delving into their experiences to identify areas of growth and improvement. This process promotes continuous learning and personal development, making them more effective healthcare providers. Additionally, it fosters collaboration with colleagues, sharing insights and best practices. Becoming a registered scientist opens doors to new opportunities and career advancements, allowing podiatrists to expand their horizons and contribute more meaningfully to the healthcare community. If you have any questions about this episode or would like to make enquiries about becoming a guest on the podcast or a PODCAST SPONSORSHIP, please email me at [email protected] PODIATRY BUSINESS COACH  Hi, I’m Tyson Franklin, and if you’re looking for a one-on-one podiatry business coach with a proven track record of helping podiatrists excel in business, I know I can help you.   If you’d like to talk, please email me at [email protected]; otherwise, go directly to my online calendar to schedule a free 30-minute Zoom meeting.  UPCOMING EVENTS If you want to meet podiatrists who think differently and want to take their podiatry business to the next level, consider attending one of my upcoming EVENTS. You are always guaranteed to deliver. 
39:4904/10/2023