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GHA Marketing Ltd
The weekly interview show where business & marketing leaders come to talk about the best practices in podcasting.
You can listen to all our episodes and read our articles on https://ghapodcast.com/.
Topics for the show include: B2B Marketing, B2B Podcasting, Podcasting, Podcast, B2B Lead Generation, Lead Gen, Backlink Generation, SEO Optimization
How to Make Money with a Podcast (Special Episode)
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.After a career as a Corporate Banker and Senior Finance Consultant at PwC, I launched my own Corporate Treasury podcast, which ignited my passion for this medium. Now, I use my expertise to help companies, entrepreneurs, and podcasters craft podcasting strategies that drive measurable revenue and build lasting connections.Expect to learn:1. Why audience trust matters and how to balance content with calls to action2. How to attract high-value ads and sponsors by focusing on niche audiences3. The four main ways to earn: ads, subscriptions, sponsorships, and affiliate marketing4. The benefits of promoting your own product or service through your show5. How to set up live events to build community and attract sponsors… and many more!Follow Guillaume Jouvencel’s social media:YouTube Channel: www.youtube.com/@Guillaume_Jouvencel Instagram:instagram.com/guillaume.jouvencel LinkedIn: linkedin.com/in/guillaume-jouvencel Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
29:0620/11/2024
How Podcasters Can Overcome Burnout & Stay Consistent with Game-Inspired Strategies
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Rob Alvarez, host of the Professor Game podcast and a gamification expert. He brings innovative strategies to boost engagement and loyalty through game-inspired solutions.Expect to learn:1. How to stay consistent with podcasting, even when facing obstacles like illness or burnout.2. How to build a structured workflow for podcast production, from finding guests to editing and publishing.3. The importance of continuously learning and applying new methods to stay relevant in the podcasting space.… and many more!You can find Rob Alvarez's LinkedIn here: https://www.linkedin.com/in/rob-alvarez-bucholska/ Check out his podcast here: Professor Game: https://www.professorgame.com/ Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
39:2213/11/2024
Growth Strategies for Podcasters on Growing Your Audience with Strategic Content
Our guest today is Claybrin McMath, comedian and host of Welcome to the Poddy. He brings his sharp observational humor to film reviews, creating a blend of comedy and insightful discussions.Expect to learn:1. How to leverage podcasting as a powerful marketing tool for business growth.2. The benefits of creating content tailored to a specific audience rather than chasing trends3. Why quality in podcast production should always be prioritized over the number of episodes.… and many more!You can find Claybrin McMath's LinkedIn here: https://www.linkedin.com/in/claybrin-mcmath-84118350/ Check out his podcast here: Welcome to the Poddy: https://www.claymcmathcomedy.com/podcast Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
30:1206/11/2024
Podcast Growth Tips for Niche Creators on Building Loyal Audiences with Consistency
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Jason Becker, Host of the Arc Junkies Podcast and a passionate welding educator. With 23+ years in the industry, he's committed to closing the skills gap by teaching the next generation of welders. His mission is to equip students with the expertise employers need.Expect to learn:1. The importance of consistency, preparation, and backlog management to ensure smooth and steady episode releases. 2. The effective interviewing techniques, like "interview chicken"3. How podcasters can monetize their shows through sponsorships, partnerships, or direct audience support.… and many more!You can find Jason Becker's LinkedIn here: https://www.linkedin.com/in/jason-becker-45407b72/ Check out his podcast here: Arc Junkies Podcast: https://arcjunkies.com/ Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
45:4030/10/2024
Monetization Strategies for New Podcasters to Secure Sponsors Early with Targeted Outreach
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Stacy Grinsfelder, a Freelance Writer, Window Restoration Educator, and Host of True Tales from Old Houses. She brings her deep expertise and passion for historical homes, sharing stories and lessons learned from her own restoration journey. Expect to learn:1. How to build a podcast around a niche audience and sustain growth by focusing on specific passions and stories.2. The role of social media in promoting podcasts and how platforms like Instagram can be crucial for audience engagement.3. The effective strategies for monetizing a podcast by directly reaching out to relevant businesses in your niche… and many more!You can find Stacy Grinsfelder LinkedIn here: https://www.linkedin.com/in/stacy-grinsfelder-62698278/ Check out her podcast here: True Tales from Old Houses: https://www.truetalesfromoldhouses.com/ Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
35:4323/10/2024
Purpose-Driven Podcasting for Creators to Attract the Perfect Audience
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Les Raymond, Manager and Trainer at Coreworks Fitness and host of The Mindful Movement Podcast. Les brings a wealth of knowledge on integrating mindfulness practices into daily life.Expect to learn:1. How a compelling story can form the backbone of a podcast.2. Why podcasting can guide content creation and help attract the right audience. 3. How podcasting offers listeners a sense of companionship, making them feel part of a larger conversation.… and many more!You can find Les Raymond's LinkedIn here: https://www.linkedin.com/in/les-raymond-46997334/ Check out his podcast here: Mindful Movement Podcast: https://redcircle.com/shows/ad0886c4-7bde-4890-ad51-6f85d33cb753 Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
54:1016/10/2024
Podcast Launch Strategies for Beginners to Grow a Successful Show with Chuck Jager
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus!Our guest today is Chuck Jager, host of the Survival and Basic Badass Podcast. He brings his expertise in survival and preparedness, helping individuals and families stay ready for any crisis.Expect to learn:1. How understanding who listens to your podcast helps shape your content.2. The importance of having "evergreen" episodes that stay relevant over time.3. Why you need to focus on a niche to provide you with better monetization potential.… and many more!Check out his podcast here: Survival and Basic Badass Podcast: https://podcasts.apple.com/us/podcast/survival-and-basic-badass-podcast/id1071703718 Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
46:0409/10/2024
How Insurance Professionals Can Use Podcasting to Grow Their Business and Audience in 2024
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Peter Tessier, Host of The Insurance Podcast and President of Taycon Risk. He brings his innovative strategies to the insurance industry, helping individuals and businesses thrive.Expect to learn:1. Learn how podcasting can be a platform to showcase deep industry knowledge and create value for listeners within your chosen niche.2. Discover why creating engaging content leads to steady growth.3. How to keep listeners interested, even when covering complex topics.… and many more!You can find Peter Tessier LinkedIn here: https://www.linkedin.com/in/peter-tessier/?originalSubdomain=ca Check out his podcast here: The Insurance Podcast: https://www.theinsurancepodcast.com/ Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
41:1802/10/2024
Privacy is Dead Because of AI & The Rise of AI in Search with Jim Hedger
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Jim Hedger, an SEO expert and digital strategist known for his deep insights into search algorithms and commitment to ethical SEO practices. He also co-hosts the live weekly podcast Webcology and serves as an announcer at WebmasterRadio.FM. Expect to learn:1. How SEO practices are evolving with the rise of AI and what strategies are needed to remain relevant2. Discover the potential future of the web, including the rise of virtual reality and more closed, controlled environments3. Explore how AI is changing the search engine landscape, particularly Google's efforts and challenges with AI integration… and many more!You can find Jim Hedger's LinkedIn here:https://www.linkedin.com/in/jimhedger/Check out his podcast here: Webcology Podcast: https://podcasts.apple.com/us/podcast/webcology/id280183059 Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
54:2025/09/2024
How Psychology Transforms Leadership & Psychology vs AI in Business with Dr. Ernest Wayde
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus!Our guest today is Ernest Wayde, the Founder and CEO of Wayde Consulting and Host of the Psych in Business Podcast. Dr. Wayde combines his passion for people, processes, and technology to help you grow your organization. Expect to learn:1. The techniques for using storytelling in podcasts and other content formats to create more engaging and educational experiences.2. The role of AI as a tool in business and its implications for the future of work, especially in enhancing human capabilities.3. The techniques for integrating psychological principles into business practices to improve leadership and team dynamics.… and many more!You can find Ernest Wayde LinkedIn here: https://www.linkedin.com/in/ernest-wayde-ph-d-m-i-s-324415111/ Check out his podcast here: Psych in Business: https://www.psychinbusiness.com/yourhost Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
48:4018/09/2024
The Strategy for Dominating Search Results & How Local SEO Can Make or Break Your Business
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Mike Blumenthal, co-founder of NearMedia.co and host of the Near Memo Podcast. Mike specializes in understanding consumer behavior on Google and optimizing Local SEO strategies to help multi-location brands thrive.Expect to learn:1. The unique aspects of local SEO, including the focus on entities and local knowledge graphs.2. How AI tools may impact local search in the future, and the challenges companies face in implementing AI effectively.3. The critical role that reviews play in influencing local search rankings and customer decisions.… and many more!You can find Mike Blumenthal LinkedIn here: linkedin.com/in/mblumenthal Check out his podcast here: Near Memo Podcast: https://www.nearmedia.co/memo/ Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
33:3011/09/2024
How Podcasts Challenge Traditional Radio & Personalization in Audio Consumption with Philippe Chapot
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Philippe Chapot, the founder of "La lettre Pro de la Radio," a French publication for radio professionals and the creative force behind Le POD, the first curation magazine dedicated to French-speaking podcasts.Expect to learn:1. How the media landscape has shifted from traditional radio to the growing popularity of podcasts.2. Techniques for building a dedicated community of listeners who engage regularly and support the podcast.3. The challenges and strategies involved in monetizing podcasts and the differences in financial success across various markets.… and many more!You can find Philippe Chapot LinkedIn here: https://www.linkedin.com/in/philippechapot/Check out his podcast here: Podcast Magazine: https://podcastmagazine.fr/ Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
01:05:2404/09/2024
How to Dominate Modern SEO in 2024 & Black Belt Mindset for Podcasting Success with Erin Sparks
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Erin Sparks, the founder of Site Strategics and the host of the Edge of the Web podcast, where he shares his deep expertise in search engine optimization and digital marketing strategies.Expect to learn:1. The strategies for growing a podcast audience, include the benefits of interviewing influencers and leveraging guest appearances to boost recognition.2. Discover how AI can be used in content creation, the limitations of AI-generated content, and the need for human oversight.3. Explore the key differences between early SEO practices and the current emphasis on content depth, subject matter expertise, and user intent. … and many more!You can find Erin Sparks LinkedIn here: https://www.linkedin.com/in/erinsparks/Check out his podcast here: Edge of the Web Radio: https://podcasts.apple.com/us/podcast/edge-of-the-web-the-best-seo-podcast-for/id500483656Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
51:2328/08/2024
How a Consistent Podcast Strategy Became a Business Asset with Adam Posner
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus! Our guest is Adam Posner, a seasoned talent acquisition expert and founder of NHP Talent Group. Adam is known for his expertise in helping businesses secure top talent, Adam brings a wealth of experience in recruitment, personal branding, and career development.Expect to learn:1. The strategic use of a podcast as a tool for business development and relationship building.2. The best practices for managing guest relations in a way that enhances brand reputation and client trust.3. The balance between preparation and flexibility in conducting engaging podcast interviews.… and many more!You can find Adam Posner LinkedIn here: https://www.linkedin.com/in/adamjposner/Check out his podcast here: Pozcast: https://www.thepozcast.com/Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
51:0021/08/2024
Building Authority and Influence in E-commerce through Podcasting with Kunle Campbell
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest for today is Kunle Campbell, a renowned eCommerce growth consultant and advisor, known for his expertise in scaling direct-to-consumer (DTC) brands, with a wealth of experience in digital marketing and strategy.Expect to learn:1. How podcasting can help to build a personal brand and create valuable audience content.2. The importance of connecting with industry experts through podcasting 3. The significance of in-person events and how they can enhance professional relationships and trust… and many more!You can find Kunle Campbell's LinkedIn here:https://www.linkedin.com/in/kunlecampbell/Check out his podcast here: 2X eCommerce: https://2xecommerce.com/podcast/Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
01:01:3114/08/2024
Scale your Business Fast with this Strategy & Become a Linkedin Top Voice with Chris Walker
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest for today is Chris Walker, a Serial Entrepreneur, CEO of Refine Labs, Founder at Passetto, and Podcast Host of B2B Revenue Vitals. Chris also hosts the State of Demand Gen podcast where he chats with today’s top B2B leaders to share tangible advice and tactics to over 15,000 marketers.Expect to learn:1. How to scale a business rapidly, focusing on value delivery and customer acquisition.2. The strategies for businesses to adapt to economic changes, focus on profitable growth, and make necessary financial and operational adjustments.3. The effective ways to repurpose content from podcasts to maximize reach and engagement across different platforms.… and many more!You can find Chris Walker LinkedIn here: https://www.linkedin.com/in/chriswalker171/ Check out his podcast here: B2B Revenue Vitals: https://www.refinelabs.com/podcastCheck us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
34:1307/08/2024
Grow Your Podcast Audience with Cross-Promotion & Strategic Partnerships with Chloe Thomas
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website!(https://ghapodcast.com)Welcome to Podcast Gurus!Our guest for today is Chloe Thomas, a globally recognised eCommerce Marketing Problem Solver and Podcast Host of both the award-winning eCommerce MasterPlan Podcast and the Keep Optimising Marketing podcast.Expect to learn:1. How to adapt podcasting strategies in response to changes in the market and listener behavior.2. The effective ways to use cross-promotion with other shows and platforms to grow a podcast's audience.3. The different monetization strategies, including sponsorship acquisition and managing sponsor relationships.….and many more!You can find Chloe Thomas LinkedIn here: https://www.linkedin.com/in/chloethomasecommerce/Check out her podcast here: eCommerce MasterPlan Podcast: https://ecommercemasterplan.com/podcast/Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
54:5431/07/2024
How to Keep Your Business Ahead in a Competitive Market with Sean Steele
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Our guest for today is Sean Steele, The Founder of ScaleHQ. His experience spans over 17 years in buying, building, transforming, and educating businesses working extensively with founders, providing them with the tools and knowledge needed to expand their enterprises successfully.Expect to learn:1. How to develop and implement a robust growth strategy tailored to different business models and industries2. The techniques to refine and enhance the business model for better scalability and profitability3. How to align podcast goals with business needs, whether for marketing, client education, or thought leadership.… and many more!You can find Sean Steele's LinkedIn here: https://www.linkedin.com/in/seansteeleprofile/Check out his podcast here: Scale HQ Podcast: https://www.scalehq.com.au/podcastCheck us out on our Social Media: LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
57:2724/07/2024
The Sponsorship Hack Every Podcaster Needs and Overcome Limiting Beliefs with Cliff Ravenscraft
Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Our guest today is Cliff Ravenscraft, a Master Business Coach, Mentor & Speaker. Cliff has published a total of 48 podcast shows with over 4,700 podcast episodes. Topics include Online Business/Entrepreneurship, The Profession of Coaching, Mastermind Groups, Podcasting and more.Expect to learn:1. The strategies for building a successful podcast network and monetizing podcast content.2. The role of social media in promoting and expanding podcast audiences.3. The importance of community engagement and listener feedback in shaping podcast content and direction.….and many more!You can find Cliff Ravenscraft’s LinkedIn here: https://www.linkedin.com/in/cliffravenscraft/Check out his podcast here: Cliff Ravenscraft: https://www.cliffravenscraft.com/podcastCheck us out on our Social Media: LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
01:00:3817/07/2024
How Captivate Succeeded from Day One & Sell Values Not Just Products with Mark Asquith
Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Our guest today is Mark Asquith, the co-founder of Captivate, a leading podcast hosting platform. With a background in digital marketing and technology, Mark has made significant contributions to the podcasting community through his innovative approach and dedication to enhancing the podcasting experience.Expect to learn:1. The evolution of Captivate and its significance in the podcasting industry. 2. The importance of personal branding and how podcasting facilitates it. 3. How continuous improvement and feature releases based on user feedback drive a company’s success. ….and many more!You can find Mark Asquith’s linkedin here: Linkedin: https://www.linkedin.com/in/markasquith/Check out his podcast here: https://www.markasquith.com/podcasts/Check us out on our Social Media: LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
42:4910/07/2024
Don’t Let Fear of AI Hold You Back & Leverage It for Your Business Growth with Craig Hewitt
Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus!Our guest today is Craig Hewitt , the founder and CEO of Castos, a platform dedicated to helping brands craft incredible podcasts. With a deep passion for podcasting and a keen understanding of the creator economy, Craig has built Castos into a comprehensive solution for podcasters of all levels.Expect to learn:1. The story of Castos and how it evolved from a personal podcast to a significant business.2. The growing significance of video content in podcasting and how platforms like YouTube are becoming significant. 3. The emerging technologies and trends that will shape the future of podcasting, such as AI and video integration. ….and many more! You can find Craig Hewitt’s linkedin here: https://www.linkedin.com/in/craig-hewitt-78386a66/Check us out on our Social Media: LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
52:4803/07/2024
How YouTube is Disrupting the Podcast Industry and The Truth About Video Podcasting with Tom Rossi, Cofounder of Buzzsprout
Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus!Our guest today is Tom Rossi, co-founder and developer of Buzzsprout. Buzzsprout is a podcast hosting platform that helps businesses and people to distribute their podcasts on streaming services.Expect to learn:1. The multiple ways to extract value from a podcast beyond traditional advertising.2. How Buzzsprout offers dynamic ad insertion and cost-benefit analysis of podcast advertising from both the podcaster’s and advertiser’s perspectives.3. How Buzzsprout conducts manual audits to ensure download accuracy, blocking non-legit downloads but not retroactively adjusting statistics. ….and many more! You can find Tom Rossi’s linkedin here: https://www.linkedin.com/in/tomrossi7/Check us out on our Social Media: LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
01:11:3526/06/2024
Avoid This Common Entrepreneurial Trap & Here’s Why Your Financial Goals Are Failing with John Lee Dumas
Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com/)Welcome to Podcast Gurus!Our guest today is John Lee Dumas the host of Entrepreneurs on Fire, an award winning podcast where he interviews inspiring Entrepreneurs who are truly ON FIRE.Expect to learn:1. The importance of prioritizing quality of life over relentless pursuit of wealth.2. The tips for aspiring podcasters on finding niche topics and standing out in a competitive market.3. The value of consistency, intensity, and continuous improvement in podcasting and entrepreneurship.….and many more!You can find John Lee Dumas’ linkedin here: https://www.linkedin.com/in/eofire/Check out his podcast here: Entrepreneur’s On Fire: https://www.eofire.com/podcast/Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
18:0719/06/2024
Chasing Audience Numbers Is a Waste of Time & You Shouldn’t Start a Podcast for Sales with David Savage
Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus!Our guest today is David Savage is a Group Technology Evangelist at Nash Squared and Editor and Host of “Tech Talks”. Tech Talks is a podcast that unravels the minds of tech leaders and delves deep into the startup stories, financing, growth, innovation, and cultural transformations that drive the tech industry. Expect to learn:1. The role of podcasting as a networking tool and its potential for facilitating connections with industry leaders. 2. The importance of a supportive company culture in fostering experimental projects allowing for innovation.3. The strategies for staying updated on technical aspects and industry trends, especially for professionals with diverse backgrounds. ….and many more! You can find David Savage’s Linkedin here: https://www.linkedin.com/in/davidajsavage/Check out his podcast here: Tech Talks Podcast: https://www.tech-talks.co.uk/podcast-archiveCheck us out on our Social Media: LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
45:0112/06/2024
The Digital Media Leader: Craft Content That Keeps Listeners Coming Back & Maximize Your ROI with Podcasts - Michael Lodge
Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Michael Lodge, an entrepreneurial leader with over 17 years verifiable regional and international B2B experience. Michael has demonstrated a deep understanding of the intricacies of the tech landscape and a passion for delivering valuable insights to audiences worldwide.Expect to learn:1. The importance of engaging speakers in podcasting to articulate complex tech topics for better audience comprehension. 2. The high returns on investment offered by podcasts and why focusing on producing great quality content is more effective than prioritizing quantity. 3. The challenges involved in transitioning from traditional print media to digital content creation.….and many more!You can find Michael Lodge’s linkedin here: https://www.linkedin.com/in/michaelslodge/Check out his podcast here: EM360 Podcast: https://em360tech.com/tech-podcastCheck us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
39:4705/06/2024
Brand SERP Guy: Google Defines Your Online Presence & Strategies to Rank Your Website #1 on Google - Jason Barnard
Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Jason Barnard the CEO of Kalicube, and Podcast Host of Branded Search (and Beyond) Podcast. Jason is also a writer and a digital marketer known as the “The Brand SERP Guy.” Expect to learn:1. The importance of knowledge panels on Google, representing factual information about individuals or companies.2. The importance of creating a personal website as an "entity home" for verification and consolidation of information.3. The role of SEO in packaging and presenting branding efforts for visibility in search results. ….and many more! You can find Jason Barnard’s linkedin here: https://www.linkedin.com/in/jasonmbarnard/Check out his podcast here: Branded Search (and Beyond) Podcast: https://brandedsearchandbeyond.com/Check us out on our Social Media: LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
49:5329/05/2024
The HR Technologist: The Hidden Discrimination in HR & Build Better Workplaces with This Strategy - Lucinda Carney
Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Lucinda Carney, the CEO of Actus software and host at HR Uprising Podcast. In this podcast she shares insights and interviews with industry experts on topics related to HR, leadership, and personal development. Expect to learn:1. The importance of podcasts in elevating personal brand visibility, generating inbound leads and enhancing credibility.2. The strategies for launching a podcast, including the importance of having multiple episodes available at launch. 3. The techniques for keeping discussions on track, summarizing key points and ensuring digestible content for listeners.….and many more!You can find Lucinda Carney’s linkedin here: https://www.linkedin.com/in/lucindacarney/Check out her podcast here: HRUprising Podcast:https://hruprising.com/Check us out on our Social Media: LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
51:5422/05/2024
Fintech Pioneer: How to Rise Above the Competition & Podcast Money-Making Strategies You Can Try - Peter Renton
Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus!Our guest today is Peter Renton, the chairman and co-founder of Fintech Nexus, a diversified media company providing essential knowledge, connections and inspiration to the entire financial services industry. Expect to learn: 1. The guest outreach strategies and building relationships with industry leaders.2. The role of event preview shows in event marketing3. How to leverage your podcast audience for promotional purposes ….and many more! You can find Peter Rentom’s linkedin here:https://www.linkedin.com/in/peterrenton/Check out his podcast here: Fintech One-on-One Podcast: https://www.fintechnexus.com/fintech-one-on-one/Check us out on our Social Media: LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
52:3815/05/2024
Serial Entrepreneur: The Unlearning Strategy That Empowers Teams & From Dyslexic To Bestseller Author - Barry O’Reilly
Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Barry O Reilly, the co-founder and chief incubation officer at Nobody Studios, a venture studio that de-risks pre-seed stage business ideas by validating scalable business models before significant venture investment.Expect to learn:1. The importance of how leaders play a critical role in guiding their teams through unlearning.2. Explore the concept of "unlearning" as a key skill for navigating constant change.3. Discover the approach of assessing problem-solving experiences to identify talent4. The importance of continuous growth and self-awareness in achieving success.….and many more!You can find Barry O Reilly’s linkedin here:https://www.linkedin.com/in/barryoreilly/?originalSubdomain=sgCheck out his podcast here: Unlearn: https://www.unlearn.online/podcastCheck us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
51:3308/05/2024
Podcast Growth Secrets & "Inside the World of British Podcast Awardees" & How Podcast Subscription Models Work - Adam Shepherd
Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is Adam Shepherd, Head of podcasts for marcoms and editor of the British Podcast Awards.Expect to learn: 1. The role of podcasting in advertising and its effectiveness compared to traditional media.2. Explore the strategies for monetizing podcasts through subscription models and the landscape of creative partnerships.3. Discover how the British Podcast Awards celebrate excellence in the UK podcasting scene. ….and many more! You can find Adam Shepherd’s here: https://www.linkedin.com/in/adamshepherduk/Check out his Podcasts here: Apply to the British Podcast Awards -> Click hereVisit Campaign's website -> Click hereBritish Podcast Awards 2024 - Organisation SelectorCheck us out on our Social Media: LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
58:1601/05/2024
Sales Expert: Is "Standing Out" Just About Going Viral? & Sales is About Solutions, not Persuasion & “Close More Deals by Getting Objections” - Bill Caskey
Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Bill Caskey, a renowned sales coach, author, and speaker known for his expertise in sales training and development. With over 30 years of experience in the field, Bill has established himself as a leading authority on sales strategy, communication, and business growth.Expect to learn:1. The importance of keeping the content fresh and engaging to stand out in the crowded podcasting landscape.2. Discover insights into real-world sales scenarios and coaching techniques. 3. Explore the importance of podcasting as a tool for improving communication skills.….and many more!You can find Bill Caskey’s LinkedIn here: https://www.linkedin.com/in/billcaskey/Check out his podcast here: Advanced Selling podcast : https://advancedsellingpodcast.com/Bill Caskey Podcast: https://billcaskey.com/podcast/Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
49:1624/04/2024
Podnews Editor: "YouTube Won't Hack it into the Podcast World" & Open Podcasting is the Future - James Cridland
Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com) Welcome to Podcast Gurus! Our guest today is James Cridland, Editor of Podnews. James is a radio futurologist - a writer, speaker and consultant concentrating on the effect that new platforms and technology are having on the radio business across the world.Expect to learn: 1. The importance of open podcasting for future growth and accessibility 2. Discover the difficulty in monetizing podcasts due to the inherent limitations in tracking listenership3. The importance of open podcasting for future growth and accessibility.4. YouTube's entry into the podcasting space and its potential impact on the industry. ….and many more! You can find James Cridland’s LinkedIn here: https://www.linkedin.com/in/jamescridland/Check out the famous newsletter in podcasting here: Podnews : https://podnews.net/Check us out on our Social Media: LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd Instagram: https://www.instagram.com/gha_marketing/ Tiktok: https://www.tiktok.com/@gha_marketing Twitter: https://twitter.com/GHAMarketing_ Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
55:1517/04/2024
The Creative CEO: The Tinder-like Approach to Home Buying and "You Need To Create Shareable Content" - Daran Herrman
Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! (https://ghapodcast.com)Welcome to Podcast Gurus!Our guest today is Daran Herrman, the CEO of Goboto and host of Establishing Your Empire podcast. Establishing Your Empire is a filmed podcast that inspires entrepreneurs, creatives and future business owners to pursue their passions, grow their organizations and build their empire.Expect to learn:1. The importance of taking action and starting rather than waiting for everything to be perfect2. The ability of podcasts to facilitate connections, build relationships, and expand one's network 3. Why prioritize creating a unique visual identity for your podcast4. How to optimize for audience engagement and retention….and many more!You can find Daran Herrman’s LinkedIn here: https://www.linkedin.com/in/daranherrman/Check out his podcast here:Establishing Your Empire: https://establishingyourempire.com/Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/the importance of taking action and starting rather than waiting for everything to be perfect
01:02:0210/04/2024
The Product Guy: "Forget Building Your Brand, Just Sell!" and Why Operations Are the Secret Weapon for Business Success No One Talks About - Thiefaine Magre
Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Our guest today is Thiefaine Magre,Co-Founder and COO of PROUDUCT, and the host of "The Product Guy Podcast". Prouduct helps entrepreneurs go from idea to market with full service global sourcing and an end-to-end supply chain.Expect to learn:How a single podcast episode led to $1.5 million in salesHow podcasting can facilitate the diversification of revenue streams for businessesHow partnering with podcasters can open up new revenue opportunities.The importance of commitment to excellence for client satisfaction going above and beyond to ensure quality and customization.….and many more!You can find Thiefaine Magre’s LinkedIn here: https://www.linkedin.com/in/thiefainemagre/Check out his podcast here:The Product Guy Podcast: Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
42:4304/04/2024
The Silicon Valley Host: "No One Says No to Our Podcast", "I Interviewed One of the Founders of Intel and Canva!” & Don't Underestimate the Power of Warm Intros - Shawn Flynn
Look into the "3 Ways to Generate Leads With your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to B2B Podcast Stories!Our guest today is Shawn Flynn, Principal of Global Capital Markets and Podcast host of The Silicon Valley Podcast. Shawn is highly engaged in the Silicon Valley technological ecosystem of rapidly expanding, high-potential companies and works with institutions, governments, and diverse financial sources to support economic growth on a worldwide scale.Expect to learn:1. The importance of meticulous guest acquisition, where personal connections and strategic outreach converge to secure high-profile interviews.2. The transformative power of podcasting as a tool for building relationships and expanding networks3. The significance of continuous learning and mentorship in personal and professional growth.….and many more!You can find Shawn Flynn’s LinkedIn here:Shawn Flynn: https://www.linkedin.com/in/shawnpflynn/Check out his podcast here:The Silicon Valley Podcast: https://thesiliconvalleypodcast.com/Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
57:3127/03/2024
The Builders Coach: Why Getting a Coach is an Investment & How Their Podcast Started from a Television Feature & "Speed is Everything in Business" - Mick Hawes
Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Our guest today is Mick Hawes, CEO of Builders Business Blackbelt and host of the Toolshed Podcast. Mick is a #1 bestselling author and coach, helping builders boost productivity, profitability, and enjoy the fruits of their labor with more time freedom.Expect to learn: 1. The importance of having a clear purpose for your podcast 2. The significance of aligning podcast content with the challenges and aspirations of your target audience3. The unique advantages of both interview-based and solo podcast formats.4. The commitment to continuous learning and growth, exemplified through having coaches and community support.….and many more!You can find Mick Hawes’ LinkedIn here:Mick Hawes: https://www.linkedin.com/in/mickhawes/?originalSubdomain=auCheck out his podcast here:Toolshed Podcast: https://buildersbusinessblackbelt.com.au/toolshed-podcast/Check us out on our Social Media: LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
52:2020/03/2024
The Women in Medtech: "This is a $1 Trillion Opportunity That Nobody Talks About", "We Use Our Podcast to Mentor People" & The Lies Behind Imposter Syndrome - Barbara Strain and Colleen Patterson
Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Our guests today are Barbara Strain and Colleen Patterson, from the Medtech Business Academy Podcast. In this episode, both hosts unravel the profound journey of their podcast, navigating the complexities of the healthcare industry, particularly the MedTech sector.Expect to learn: 1. The podcast’s role in creating awareness, fostering mentorship and driving positive change within the healthcare industry2. The importance of having a team that cares about the podcast’s message and mission. 3. How to overcame challenges, such as dealing with imposter syndrome, finding one's voice, and persevering in the face of setbacks.…and many more!You can find Barbara and Colleen’s LinkedIn here: Barbara Strain: https://www.linkedin.com/in/barbara-strain-76473113/Colleen Patterson: https://www.linkedin.com/in/colleen-patterson/Check out her podcast here:Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
55:1513/03/2024
He Trains Microsoft Marketing Teams: When to Hit Pause and Come Back Stronger & "Generating Backlinks with Podcasting” - Matt Bailey
Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Our guest today is Matt Bailey, the host of Endless Coffee Cup Podcast and the Founder of Site Logic Marketing. In this episode, the guest shares the story behind the inception of his podcast, inspired by his collection of domain names.Expect to learn: 1. How he transitioned from running a website about coffee to hosting a podcast focused on digital marketing2. How backlinks through guest appearances contribute to the overall SEO Optimization Strategy3. The importance of adapting to changing circumstances and interests4. The importance of acknowledging the need for breaks to prevent burnout…and many more!You can find Matt Bailey’s LinkedIn here: https://www.linkedin.com/in/mattbaileysitelogic/Check out his podcast here:Endless Coffee Cup Podcast: https://www.sitelogicmarketing.com/category/podcast/Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
46:3006/03/2024
The Fractional CFO: Why Strong Hooks are Important & "How I Got 1.6M Views on Tiktok" - Keith Griggs
Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Our guest today is Keith Griggs, the dynamic Podcast Host of "The Entrepreneurial Lab Podcast" and a seasoned Strategic Growth Consultant and Fractional CFO. With a passion for empowering entrepreneurs, Keith is dedicated to guiding businesses toward scalable success through strong financial insight and data-driven strategies.Expect to learn: 1. The power of podcasting in creating organic traffic and authentic connections2. The value of repurposing content by starting with video and converting it into audio3. The Tiktok strategy, trial-and-error process and algorithm’s role4. The significance of strong hooks, emphasizing the first few seconds' impact on viewer engagement.…and many more!You can find Keith Grigg’s LinkedIn here: https://www.linkedin.com/in/keithgriggs/Tiktok: https://www.tiktok.com/@ukcfoCheck out his podcast here:The Entrepreneurial Lab Show: https://podcasters.spotify.com/pod/show/keith-griggsCheck us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
38:2029/02/2024
The Industrial Security Master: How To Not Hard Sell & "Why We Don't Argue With Our Guests”-Andrew Ginter
Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Our guest today is Andrew Ginter, Co-host of the Industrial Security Podcast and VP of Industrial Security for Waterfall Security Solution. Positioned as a public service, the podcast focuses on industrial cybersecurity, particularly safeguarding critical infrastructure like power plants and rail systems.Expect to learn: 1. The importance of showcasing expert guests 2. The value of soft selling, without turning episodes into sales pitches3. How to build a community around a niche podcast4. The potential benefits of cultivating a specialized audienceYou can find Andrew Ginter’s LinkedIn here: https://www.linkedin.com/in/andrewginter/Waterfall Security Solutions: https://waterfall-security.com/Check out his podcast here:Industrial Security Podcast: https://waterfall-security.com/ot-insights-center/?type=podcastCheck us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
56:0721/02/2024
The Marketing Specialist: How to Generate Leads With Your Podcast & "The Number One Mistake That Makes Podcasts Fail" - Seth Goldstein
Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Our guest today is Seth Goldstein, the founder of Goldstein Media and the host of Entrepreneurs Enigma. Seth is a seasoned entrepreneur and thought leader known for his insightful perspectives on business, entrepreneurship, and technology.Expect to learn: 1. The significance of podcasting as a marketing tool, emphasizing brand awareness, and content creation. 2. Discover how his podcast serves as a business acquisition tool bringing clients and making their services more appealing. 3. Explore the importance of persistence, organization, and having a game plan when running a podcast.and many more!You can find Seth Goldstein’s LinkedIn link here: https://www.linkedin.com/in/sethmgoldstein/Goldstein Media LLC: https://goldsteinmedia.com/Check out his podcast here:Entrepreneurs Media Podcast: https://goldsteinmedia.com/podcasts/Brought to you by https://ghapodcast.com/Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/
44:1414/02/2024
The Medical Device Guru: Don't Come Unprepared - Top Podcast Preparation Hacks Revealed!
Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to the B2B Podcast Stories!Our guest today is Thomas Hickey, founder and host of the MedTech Gurus Podcast. Motivated by the potential to share valuable insights and stories, the podcast serves as a platform to educate and share information within the medtech niche, offering a unique perspective on an industry with significant intersections between technology and healthcare.Expect to learn: 1. The importance of passion in podcasting 2. How to embrace a learning mindset3. How building an audience and desired results require patience and perseverance4. The significance of discipline in maintaining a regular podcasting schedule5. How to establish a process for more efficient podcast production and many more!You can find Thomas Hickey’s LinkedIn link here: https://www.linkedin.com/in/thomas-l-hickey/Excelerant Consulting: https://www.excelerantconsulting.com/Check out his podcast here:The Medtech Gurus Podcast: https://www.medtechgurus.com/Brought to you by https://ghapodcast.com/Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_
55:0007/02/2024
The Iron Man of IT: The Cold Truths Behind Building Industry Connections
Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Jeff Sample who is known as the Iron Man of IT and currently the host of Contech Crew Podcast. The podcast traces its roots back to the Contact Trio, founded by James Benham, Josh Bowen, and Rob McKinney to educate the construction industry about technology.Expect to learn:1.The effectiveness of storytelling in connecting with listeners 2. The potential of podcasts to build connections and networks within a specific industry.3 Discover the value of strategic decision-making in podcast development.4. The importance of embracing innovation and staying abreast of technological developments in any industry.You can find Jeff Sample's Linkedin link here: https://www.linkedin.com/in/ironmanofit/Check out his podcast here: https://thecontechcrew.com/episode-guideBrought to you by https://ghapodcast.com/Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_
01:07:3231/01/2024
Service Business Masters: Why Starting a Podcast Should Be Driven by Purpose, Not Just Business
Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Our guest today are Josh Crouch and Tersh Blissett, veterans in the home service industry, hosting Service Business Mastery Podcast since 2017. Centered on the business aspects rather than technicalities, it caters to HVAC, plumbing, and electrical services. With over 300 episodes, it offers valuable advice applicable beyond its niche.Expect to learn: 1. Why managing a podcast alongside businesses requires strategic planning. 2. The shift in podcast monetization dynamics, with sponsors expressing interest and willingness to invest in the podcast's growth. 3. The value of learning from business communities through platforms like Facebook. 4. The importance of sharing insights and experiences, as everyone in business possesses valuable information that can benefit others.You can find Josh Crouch and Tersh Blissett on LinkedIn here: Josh Crouch: https://www.linkedin.com/in/josh-crouch/Tersh Blissett: https://www.linkedin.com/in/tershblissett/Checkout her podcast here:Service Business Mastery: https://www.servicebusinessmastery.com/Brought to you by https://ghapodcast.com/Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_
01:09:1224/01/2024
The PR Maven: The 1991 PR Strategy That's Still Effective in 2024
Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Nancy Marshall is the CEO of Marshall Communications and Host of The PR Maven Podcast. Growing up as an extrovert, Nancy developed a keen interest in people and cultures, fostering connections worldwide.Expect to learn: 1. The importance of storytelling, emphasizing its memorability and power in building trust2. The impact of podcasting as a democratized form, allowing individuals to share stories authentically. 3. How she leverages her podcast for business growth4. The importance of perseverance in her podcasting journey.You can find Nancy Marshall on LinkedIn here: https://www.linkedin.com/in/nancymarshall/Checkout her podcast here: PR Maven Podcast: https://marshallpr.com/prmaven/podcast/Brought to you by https://ghapodcast.com/Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_
46:4417/01/2024
The Psychologist Entrepreneur: How Podcasting Help Overcome His Imposter Syndrome and Grow His Mental Health Business
Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Dr. Jeremy Sharp is a licensed psychologist and host of the Testing Psychologist Podcast. Dr. Sharp shares his journey from starting a private practice to expanding into podcasting and consulting. Expect to learn: 1. The importance of finding passion and purpose in your work2. How his love for teaching helps other mental health professionals grow and scale their practices3. How he ventured into software development creating a tool to help psychologists streamline their work4. The power of community which drives both his content creation and business growthYou can find Dr. Jeremy Sharp on LinkedIn here: https://www.linkedin.com/in/drjeremysharp/Checkout his podcast here: The Testing Psychologist Podcast: https://www.thetestingpsychologist.com/category/podcast/Brought to you by https://ghapodcast.com/Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_
53:4310/01/2024
CMO of Earmark: Generate Sales through Podcasting and "Earn CPE Anytime Anywhere"
Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Blake Oliver is the founder and CMO of Earmark and the co-host of The Accounting Podcast. Today, Blakes shares his journey from music major to leading a top podcast for accountants worldwide.Expect to learn: 1. How his passion for accounting led to advocacy and education through podcasting.2. How targeting a specific audience can lead to a thriving podcast business3. The development of Earmark app offering CPE credits4. How AI tools help transform content creation. You can find Blake Oliver on LinkedIn here: https://www.linkedin.com/in/blaketoliver/Checkout his podcast here: The Accounting Podcast: https://accounting.show/Brought to you by https://ghapodcast.com/Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_
55:4603/01/2024
The B2B Marketing Rockstar: How to Build Awareness, Revenue, and Trust for your Business
Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Today, we sit down with Ian Truscott, an influential voice in the marketing space with over 25 years of B2B technology marketing expertise. In this episode, we unpacked the crucial trio of revenue, awareness, and trust in the context of business growth and scalability.Expect to learn: 1. The elements that drive B2B Marketing Success: Revenue, Awareness, and Trust2. The importance of marketing's contribution to revenue3. The significance of a clear content strategy before starting a podcast4. The benefits of catering to a niche audience You can find Ian Truscott on LinkedIn here: https://www.linkedin.com/in/iantruscott/Checkout his podcast here: Rockstar CMO Podcast: https://rockstarcmo.com/podcast/Brought to you by GHAPodcast.com
53:0620/12/2023
The Influence Marketer: Why You Need to Focus on the Influence, Not the Influencer
Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Jason Falls is a speaker and author best known for his groundbreaking work in strategic influence marketing. Today, Jason shares the journey behind his book and podcast, "Winfluence" and the subsequent growth of his influence marketing consultancy practice, Falls and Partners.Expect to learn: 1. The difference between influencers who just amplify brand messages and those who drive genuine conversions and sales2. How to build trust through consistent content3. How to structure your campaigns to impact change in your target audience4. Discover Marketing Podcast Network, an initiative aimed at creating a supportive community for podcastersYou can find Jason Falls on LinkedIn here: https://www.linkedin.com/in/jasonfalls/Checkout his podcast here: Winfluence Influence Marketing Podcast: https://jasonfalls.com/influence-mark...Brought to you by https://ghapodcast.com/Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_
01:02:4213/12/2023
The Kajabi Expert: How to Let Clients Find You
Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to Podcast Gurus!Andy Brown is the founder of Great Circle, a company that helps train companies to take their coaching and online courses to the next level through Kajabi, the ultimate all-in-one course and content platform. Today, Andy shares his transformative journey going from the corporate grind to a life full of adventure and flexibility and finding your tribeExpect to learn: 1. How Andy's podcast was a strategic move that led to business growth and audience expansion2. How consistent messaging is important to building your brand's voice3. Why SEO is crucial for your online presence. 4. Discover the importance of building community and the rise of the Great Circle 5. How Andy became a Kajabi expert after his own horror storiesYou can find Andy Brown on LinkedIn here: https://www.linkedin.com/in/andybrownentrepreneur/Checkout his podcast here: ONE LIFE PODCAST: https://www.onelifers.com/podcasts/one-life-podcastBrought to you by https://ghapodcast.com/Check us out on our Social Media:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/Tiktok: https://www.tiktok.com/@gha_marketingTwitter: https://twitter.com/GHAMarketing_
44:0906/12/2023