Welcome to 2021! In this episode, we start the year strong and honest by addressing the worst mistakes that Brian has both seen and made himself in private practice. Let’s get out of the way those mistakes that create the biggest barriers to running your physical therapy private practice. Let’s talk about what you can do to avoid them!  Episode at a glance: Mistake #1: Not doing thorough planning  Mistake #2: Lack of knowledge of money management  Mistake #3: Lack of appreciation for the value of expertise  Mistake #4: Lack of ability to confront your staff  Mistake #5: Ineffective communication  Mistake #6: Lack of staff accountability  Mistake #7: Going through business without a comprehensive, consistent recruiting & onboarding system   Mistake #8: Lack of structure (Often overlooked in the beginning, but becomes biggest downfall)   Mistake #9: Failure to understand the effectiveness of good marketing & branding  Mistake #10: Lack of internal professional enhancement system  Download our CEO Toolkit for a clear and organized breakdown of the hat and responsibilities of the CEO

This week, we identify the habits that top CEOs & practice owners have in common, along with the habits that it’s time you break. What is it that you wish you could change? Tune in to learn how to be a better leader and executive today than you were yesterday. Episode at a glance: Your mindset drives your actions  You need to be able to part with money  You need purpose, metrics and statistics  You must be able to lead by example  Life habit: Gratitude & servitude  Commit to structure  Study to enhance yourself Take our Billing Stress Test to check the pulse of your PT private practice     

This week, we invite our very own senior personnel from our Credentialing and Billing divisions in MEG! Katie McGinnis and Ali Ferrara share the top reasons why PT owners reach out for help in their respective departments, and what solutions they offer. Tune in to learn the ideal approach to your Billing and Credentialing!  Episode at a glance:  Top reasons owners come to us for Billing:  Owners simply don’t have Billing knowledge or training  Staff turnover - they don’t possess knowledge to train someone new  Owners often don’t have structure, Systems of Operations, or a way to measure  Top reasons owners come to us for Credentialing:  Lack of knowledge of Credentialing  Lack of time - it can be overwhelming  Specifics in Credentialing are changing EVERY day  Take our Billing Stress Test to check the pulse of your PT private practice  

We start this week's podcast with gratitude - thank you for joining us on our podcast every week! On today’s episode, Brian reminds his audience that now is truly the time to reassess what is going on in your practice. Let’s create on the future by diving into a crucial division of your company, your Billing! You’ll be amazed how much can change once you get your Billing in order… tune in to find out! Episode at a glance: Surround yourself with people who add value  A coach brings out the best in you  Run your organization with SOP’s (Standard Operating Procedures)  Have an OUTSIDE group do a Billing Assessment  Have the statistics reported to you monthly  Take a closer look at your EMR (has certain functions it MUST be capable of) Check out our PT Billing Tip Sheet to help find the right EMR for your practice

We had the incredible opportunity to interview a friend and colleague, Claire Stowell, PT on her brilliant approach to diversifying services in the physical therapy clinic. Tune in to find out more about this accessible, field-proven and empowering cash-based program that will help your patients and those around you experience a healthier body, mind and finances.  Episode at a glance:  Think differently to create different results  4 components: the coaching, the education, the (virtual) community and the nutrition program  Health coaching is an incredible cash-based option  Member of staff can get trained & certified (consult with your state)  CEO must be creating 6-12 months in advance  “Pay as you grow” risk model  What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice

Today Brian talks about how to win the “talent war” in the world of employment and personnel. Let’s cut through the noise and get right down to the successful actions. What are the top 10% of practice owners doing right NOW to attract the absolute best personnel? Tune in for a fresh view of the best staff recruiting and retention strategies as we enter 2021.   Episode at a glance:  Your employees notice your priorities  Have a targeted recruitment plan  The person is more important than the resume  Get comfortable with not always having to give an answer right away  Organize learning pathways to enhance clinical skills  Share what the employee can expect from YOU  Grab one of our top resources, the Physical Therapy Personnel Toolkit  

Today we discuss the various ways to go about opening your Startup in PT private practice. It can be frustrating working for someone else, especially if you have a natural leader/entrepreneur mindset. Although there is a lot you should know before opening a Startup, not knowing is never an excuse for not doing. If you’re ready to take some initiative, tune in to learn your Mobile PT, Cash-Based and Insurance/Traditional Model options.  Episode at a glance:  For Mobile PT: Outsource your billing!  We have an exact timeline for starting up (Gantt chart)  Traditional model = Insurance-based  It won’t work if you’re just chasing money  Ready to live the life of a private practice owner that you've always envisioned? Click here for a Free Startup Evaluation

Today we kill multiple birds with one stone, so to speak. It’s time to confront what you might have been ignoring to emerge into 2021 poised for success - without making the same mistakes. It’s time to think ahead and learn what strategies you can employ for greater success with your Internal and External Marketing, while remaining Compliant! Episode at a glance:  Beware the Marketing referral program (pot-hole for non-Compliance!)   Your “market” is anyone within a 30-min drive of your office  YOU establish your Company Culture  Patient Care Representative (PCR) = Internal Marketing  Front Desk Coordinator and therapists are ALSO part of Internal Marketing  External Marketing: social media, website, radio and newsletters  Here's your guide to acquire, retain and manage patients effectively - Marketing Strategies Toolkit

We once again welcome Compliance Expert and DPT, Daniel Hirsch, to the podcast to discuss the necessity of having a Compliance Program in your practice. Here’s the secret: NO division of your practice is safe from violation in Compliance (and the penalties are steep!). Therefore, you must take responsibility by getting educated on how to stay compliant - be proactive and prepared.  Episode at a glance:  People are not allocating enough time to Compliance  For staff and patient safety - you need a Policy & Procedure Manual   Don’t rely on memory to remember guidelines  Must be ongoing and constantly updated   The laws are always in flux and vary state by state  Compliance touches every division of your practice  We tend to ignore the things that we don’t understand  Don't risk a violation - Check out our Compliance Program

On this podcast, Brain has a discussion with Gary Bowen from Aerus (formerly Electrolux) in New Port Richey, FL. Here, the two explore the efficacy and benefits of the Aerus air purification technology, which could be said to be the most powerful on the market. Developed with NASA and currently used in the International Space Station, in addition to being honored by the Smithsonian and inducted into the Space Technology Hall of Fame in 2017, this is a technology that every PT practice owner must know and explore. Tune in to learn how Aerus can add another crucial layer of protection and safety to your clinic!  Episode at a glance:   Helped design air purification technology for the International Space Station  Incredibly cost-effective  Disinfects all air and surfaces (prevents having to constantly clean & wipe down)  Air inside home can be up to 10% more polluted than outside FDA Certified Compliant Laboratory & independent lab tested 

On this podcast, Brian begins by pausing to reminisce on his realizations about becoming a true CEO with work/life balance. He inspires his audience to lead by example, evaluate what type of owner they are, and work backwards from their products to find which stats & metrics they need to accomplish them. If you’re seeking a positive change, start with yourself and learn how important stats & metrics are for PT staff management and leadership.  Episode at a glance:  Your greatest challenge in physical therapy is always the personnel  Acknowledge the person, and validate the performance  Who you are is more important than what you accomplish  Don’t get reasonable with your staff  Your accounts receivable should never be over 15% over 90 days old (Billing metric)  Make sure your staff knows how the statistics stack up in the overall company  Grab one of our top resources, the Physical Therapy Personnel Toolkit

Brian recounts his discovery of virtual training, and how it changed everything! This effective, web-based virtual platform allows for cohesive & thorough training which will prevent you from hearing “I never learned that!” or I didn’t know that” ever again. Learn the bigger problem causing the symptoms in your clinic, and how to handle it. Here’s the secret: it all starts with your decision.  Episode at a glance:  You can continually update a virtual training platform   You need structures & systems Leads to staff retention  Education - Duplication - Application  Role Play = confidence with application  Has to have certification & gamification  Check out our NEW Packages & Pricing in MEG Academy!   What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice

Here is something we’ve learned at MEG - you can almost never get too much training. So let’s dive in and learn how to make your “good deeds well known” through your PR & Marketing, so as to help more patients through your amazing care in physical therapy. It’s time to take control of your future as we enter the 4th Quarter by identifying your goals and strategizing how your Marketing can help you achieve them.  Episode at a glance:  4 Types of Owners  Identify your targets & objectives  Hire people with the “PR Personality”  PCR (Patient Care Rep) = Internal Marketing  Marketing Coordinator = External Marketing  Front Desk Coordinator is a part of Marketing!  2-Month Marketing Campaign   Here's your guide to acquire, retain and manage patients effectively - Marketing Strategies Toolkit

This week, Brian gives his audience another powerful tool to propel them into our ever-changing societal landscape. Now is the time to repurpose, rebrand and reapply yourself, and what you learn. Let’s get clear and organized for the future of our practice and learn how to utilize the 4 Keys in today’s environment.  Episode at a glance:  1st Key: Environment  2nd Key: Structure  3rd Key: Personnel  4th Key: Systems of Operation (SOP’s)  This Resource Guide to Restructuring Post Pandemic will provide you with key data to consider in our new environment while adapting your practice to the future.

On today’s podcast, Brain is ready to have a discussion and drill down to the core of what’s really behind this 9% cut. As an advocate and member of the APTA, he refers to some of their material on the topic. It’s time to get positive - and change your operating basis. Tune in for some stabilizing advice & info on what this thing is and what to do about it.  Episode at a glance:  Pay for what you use  Get your payroll under 60% of your total gross income - cut overhead  This cut = the conversion factor  Understand your RVUs (Relative Value Units)  You need 20% of your revenue to come from cash-based services  40% increase in 5 year’s time for PT services  What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice  

On today’s podcast, we welcome guest Cathy Renkiewicz, DPT and Director of Virginian Rehabilitation and Wellness in Fairfax, VA. Brian sees it two ways: 1) you can either “wing it” through opening and expanding your practice OR 2) you can get the guidance and help that you need, and deserve. Tune in to learn about Cathy’s unique journey and how MEG helped her grow and expand successfully!  Episode at a glance:  We have to take the responsibility to enhance the skills of those on our team  You need structure through Status Sheets and agreed-upon expectations  The people at your front desk are gold  The 5 Phase Hiring Process involves everyone  The ability to confront is not the same as “confrontation”  You cannot manage over a disagreement  Hiring is not a negotiation, it is a discussion  Have a market differentiator  Are you ready for growth? Request your free private practice expansion evaluation

Let’s discuss “profitability” - this includes improving your community, your staff’s experience, the quality of your care, messaging & branding. On this week’s podcast, Brian reminds his audience that going into business should be a group activity, rather than for the sole profit of the individual. Remember, who you are is more important than what you accomplish.  Episode at a glance:  The secret to success is GIVING  Practice owners who struggle financially typically went into it for the wrong reasons  You want 30% admin, 70% patient engagement  Calculate: average collections per visit, patient demographics, cost per visit, gross income & net revenue  You need to be profiting at least $15 or more per visit/hour  Commit to a 15% growth in income every year no matter what  You’ve got to get your operating expenses down to 10% of your annual gross income  Are you ready for growth? Request your free private practice expansion evaluation

Remember: if you’re not creating 6-12 months out, then you’re not acting as a CEO. Now is the perfect time to meet Vikram, the CEO & Founder of PT Wired! Tune in to learn about PT Wired’s customizable, HIPAA compliant app-based home exercise program and its intuitive marketing and engagement features. Keep it fun, and explore the incredible possibilities with digital tech for PTs!  Episode at a glance:  Customized app - starts as a marketing tool  Fully HIPAA secure   Fun & interactive (gamification)!   Better connecting people to their exercises helps retain them as patients and benefits them in their treatment   It takes 60-90 seconds to build out the exercise program on the app (efficient!)  They work with the clinic to fill gaps in marketing, patient experience, etc  Functions & includes information like a website  Are you ready for growth? Request your free private practice expansion evaluation

Brian’s three main goals with this podcast are 1) to inspire you to think more like an entrepreneur 2) to help you expand your leadership skills and 3) to assist you and your staff in improving both personally and professionally. With that in mind, Brain dives into the successful actions needed to skyrocket company culture for his audience to chew on - you must strive to build an environment where people can flourish. Remember this mantra: Who you are as a person is more important than what you accomplish.  Episode at a glance:  4 layer screening process (phone, staff, personal [you], background check)   Make it understood that success in your group is a two-way street which sometimes requires exchange in abundance  Do NOT exchange time for money - pay for performance  Watch out for individuals who believe that “there is nothing wrong with them” = lack of accountability  Smart idea to have a communication policy (when is it ok to text, phone call, etc)   Grab one of our top resources, the Physical Therapy Personnel Toolkit

Brian starts this podcast with a wake-up call to his listeners to get them back to the core of personal integrity in the practice. He then delves into the meat of what you need to know for Telehealth. He uses the APTA as a resource to support the value of Telehealth and to communicate the to-do list for implementing it during the pandemic (and even beyond). Remember, if you want to be the best practice in Telehealth, you need to ask the right questions.  Episode at a glance:  Owning up to your mistakes builds character. Your word means something  Exchange in abundance (with your patients AND staff)  Do the research on your state’s policies and position on Telehealth  Call your liability insurance & malpractice carriers to make sure you’re covered for Telehealth  Don't risk a violation - Check out our Compliance Program

Good news: we’re noticing that things are starting to ramp up again! Now is the time to be forward-thinking and to find ways to cut down on your overhead and your biggest cost - the cost of your labor. Learn the changes that you can implement to create an innovation, flexible and efficient practice. Always do what you can to keep in your production, efficiency and quality!  Episode at a glance:  To maintain social distancing & CDC guidelines in the clinic: you need more hours to reach the volume of patients that you had previously.   You can use a value point system/bonus system based off performance  The future of physical therapy is digital  You NEED an innovative and intuitive EMR system   Consider your options for reducing admin staff (off-site, remote management, etc)   Grab one of our top resources, the Physical Therapy Personnel Toolkit

This week we are once again addressing the topic of Compliance rules and regulations, policies & procedures - arguably the weakest area for most PT Owners. Never fear, this stuff isn’t rocket science! More times than not, folks run into trouble innocently and accidentally simply from a lack of knowledge of the regulations. As PTs, we know you want to do the right thing and help people, so learn what you don’t know to avoid inadvertent mistakes.  Episode at a glance:  It’s best to have a committee with a Compliance Officer and regular meetings - you need a team approach  Your employees need to understand what the standards of practice are  Make sure you’re emailing securely  You cannot induce a referral  It costs far less to take preventative measures versus facing a problem/breach  Cybersecurity is very important  Don't risk a violation - Check out our Compliance Program

Today, let’s talk about how to put in an ounce of prevention to avoid a pound of pain. Again, we did not go to school for this. On this podcast, Brian reminds his audience that Compliance is mandatory and is constantly changing - it is your responsibility to get the correct data and to stay on top of it. Tune in to learn what policies & procedures you need to put into place in order to apply Compliance to protect yourself, your patients, and your practice.  Episode at a glance: We are empowered by the freedom of knowledge  If you’re a fully compliant Medicare clinic, you’re compliant across the board  There is a difference between teaching and training  Physical therapy private practice providers are federally required to be implementing a tailor-made Compliance program  9/10 of the practice owners we meet are (unknowingly) non-compliant   You need to assign someone to dictate these policies (Compliance officer, committee, etc)  Don't risk a violation - Check out our Compliance Program  

It is interesting to consider the ways that the pandemic has not only altered the way that things operate in our country (and worldwide), but the impact that this has on the public psyche. It is crucial now more than ever that our patients feel safe, protected, and advocated for. On this week’s podcast, Brian shares valuable marketing strategies & tools to maintain effective communication and continued support for your patients in this post-pandemic landscape.  Episode at a glance:  Marketing: the mechanical aspect of building your brand and reputation which is delivered directly to your public using the most effective means possible  We must work harder than ever toward flourishing & prospering through our own ingenuity  Re-establish your ideal scene - you have no shot of arriving at your destination if you don’t know what it looks like  Create a new logo, add a tagline, and/or find a picture that speaks to who you are as a company  Marketing campaigns should run two months at a time and stay on a consistent theme with the intention of reaching a single audience member at least five times  Here's your guide to acquire, retain and manage patients effectively - Marketing Strategies Toolkit

This, of course, will be individualized for everyone – but on today’s podcast, Brian reminds his listeners how to be the Go-Getter owner by refocusing their efforts and applying the changes necessary to have their practice emerge even stronger after the events of 2020. He poses both big-picture concepts and specific actionable items for success. Ask yourself: what is your ideal scene? Tune in to learn how to achieve this. Episode at a glance: Ask yourself: what have I done this year to make a difference with my staff both personally and professionally? The need for admin personnel in your office is dwindling This is the time to retool your BRAND Update your Policies & Procedures (P&P Manual) You have to find the “cocktail” of Marketing strategies that work for you - different for where you are in the country, etc This Resource Guide to Restructuring Post Pandemic will provide you with key data to consider in our new environment while adapting your practice to the future.  

We’ll say it again: “it shouldn’t require a policy for us to be doing the right thing.” Yet, in light of what we’re seeing nationwide, we found it necessary to reevaluate how to appropriately handle personnel and practice anti-discrimination in physical therapy. Let’s confront this issue to make a safe space for everyone, and learn how to enforce zero-tolerance for discrimination using firm policies in your practice.    Episode at a glance: Jack up your professional ability to confront these issues. Everyone should have equal opportunity to reach their goals, both personally and professionally.   Just because you haven’t personally experienced it, doesn’t mean that it doesn’t exist.  Create your documented policies on Rocket Lawyer.  There is no room for hate in our profession or our world.  Create an environment for everyone to succeed.  Grab one of our top resources, the Physical Therapy Personnel Toolkit  

On this week’s podcast, Brian compares his personal mindset pre-pandemic, to how it has shifted today. Conclusion: it’s greatly different in some ways, and the same in others. Tune in for some crucial questions to ask yourself for your staff, patients and practice to decide what strategies would be best for you in your individual circumstance.  Episode at a glance:  Find the schedule that works for you  Clean out the clutter in your clinic! You need more floor space without paying more rent  You need to invest in the power players around you so you can trust them and get out of their way!   Check out our NEW Packages & Pricing in MEG Academy!   What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice

On this week’s episode, Brian seeks to tackle STRUCTURE. He addresses the necessary actions to put you, the owner, at Cause over your time and operation by getting in this crucial element. A key ingredient of this is knowing how to manage your team, and how to communicate. Learn how to keep in your organization so that your leadership/executive skills can shine through.  Episode at a glance:  Run your practice - don’t let it run you  Structure. Dictates. Function!  You NEED some kind of organization chart  Consider adding cash-based services to your business (hybrid model)  Most CEOs/Owners spend too much time treating patients, you have other hats that need attention It’s about hiring the being, the person (NOT the resume)  Download our great starter tool for revamping your company structure: The Structure Worksheet

We’re getting right down to it today folks, starting with this fact - PTs DO NOT BILL. In this podcast, Brain covers how to extinguish misunderstandings and misconceptions that may exist between new grads/staff and their Owners. As always: be transparent, communicate, and seek the facts for yourself. Episode at a glance: Codes are a digital format of your narrative note so that the carriers’ systems can read and interpret what was done with their clients It all starts with the interview & onboarding process You must have company structure (and thereby Compliance) in place Give your new hires confidence in you as a leader Inspire your therapists to give an abundance of care Designate a Compliance team (with a Compliance officer) to avoid any issues in your practice Grab one of our top resources, the Physical Therapy Personnel Toolkit   Download our CEO Toolkit for a clear and organized breakdown of the hat and responsibilities of a CEO  

On this week’s podcast, Brian reiterates that this is the BEST time to evaluate every personnel move the practice owner is making as they start to bring their people back. Be respectful, open-minded, and real with your staff. He reminds that in order to be a good CEO and gain trust, you have to live by your commitments and show through actions that you are trustworthy! Tune in to learn how to effectively manage your personnel as a respected leader.   Episode at a glance:  Reengineer your practice to align with your new company culture. Hire REAL people! Try to get past the “best foot forward” and straight to the real person. Don’t just hire the resume. Respect comes from those who can hold the line of accountability. Invest in your staff’s education - it’s the one thing that can never be taken away! (Consider an internal Learning Management System system!) Share your vision with your staff, and get their participation in it! The best-tasting cake is the one that you participated in making. What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice   Grab one of our top resources, the Physical Therapy Personnel Toolkit

This week, Brian motivates his audience by reminding them of the steps that they can take to internally bring their practice back to where it needs to be for their patients, staff and community. He relays his knowledge of the current state of the PPP and finances as they apply to practice owners based on his research. Tune in to learn details of the PPP fund, your Business Strategic Plan (BSP), and more!  Episode at a glance:  3 most important actions of business operation moving forward Environment reengineering costs and maintenance  Only adopt the new services that you believe in  Your patient scheduling as it pertains to your weekly volume of the new practice operations  We have to move forward into this new environment like a Startup!   Invest your resources to keep your focus on GROWTH!  What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice

Brian kicks off this podcast by acknowledging the undeniable paradigm shift that has happened due to COVID-19: we can no longer operate as we did in the Pre-pandemic world. Brian covers topics ranging from the importance of investing in your staff, communication and management as an owner, the PPP fund, and necessary environmental guidelines. Tune in to this tool-heavy podcast to gain a broad perspective of the aspects of your business that you will need to update from the Pre-pandemic environment, to the Post-pandemic.  Episode at a glance: Your #1 responsibility is to manage the expectations of your staff and your patients as you reopen Develop a system of policies to create a safe environment in your clinic Follow CDC guidelines Have your policies written, and be able to show that you safely opened for business Now is the time to invest in your brand (Marketing!) Check out our comprehensive resource Covid-19 Policy & Procedure Playbook for your private practice   

In this week’s podcast, Brian is joined by Michael Gorman (PhD, PT, DMT), one of our very own Executive Coaches at MEG, a former client, and Founder/Owner of iMOVETelePT. iMOVETelePT supplies a wealth of knowledge on Telehealth and serves as an excellent example of how to correctly implement it. The two discuss the importance of work/life balance as an Owner & CEO, and address specific elements of PT Telehealth that many people might have missed... Episode at a glance: You have to invest in yourself to be a good leader, and improve your self-awareness How is iMOVETelePT different? Diversify your services (at least 3 revenue streams) Quotes from APTA and CMS on Telehealth details Talk with your Insurance agent to make sure you’re covered for Cybersecurity! What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice

In this week’s podcast, Brian hits the refresh button. These podcasts are for YOU, the audience. Therefore, Brian opens himself up to receive any feedback you may have for us about our podcast! He then gets to the meat of the issue and focuses his audience’s attention on what is most important… your STAFF! Tune in to learn Brian’s top 5 tips (and more!) on how to best utilize your staff during these times and while under the PPP to avoid losing those that you value most in your business.  Episode at a glance: You cannot manage over a disagreement Allow your staff to participate in your decision making - include them in the process! TRAIN YOUR STAFF, now is the best time! Grab one of our top resources, the Physical Therapy Personnel Toolkit

This week, Brian attempts to break from the ongoing drama by addressing what a practice owner should know on the topic of leadership. He steers the focus away from the minutiae of how to spend your PPP money (we’ve been talking about this for a while) and more towards stabilizing your business in terms of training, organizing and developing to emerge from this pandemic stronger. Everyone is contending with this situation differently, so Brian encourages his listeners to proceed with humility, empathy and respect.  Episode at a glance: Education is important, but there’s always room to strengthen your application skills Do not strive to be “right” at the expense of another Post your new safety procedures so your patients feel safe As a physical therapist, you should aim to provide an abundance of care to every patient Do not compare hardships, but strive to practice empathy Check out our NEW Packages & Pricing in MEG Academy!   What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice

On today’s podcast, Brian hits on the realities of what is needed as a CEO & Leader through this pandemic. He gives his best advice on how to manage the PPP loan, and how to stay grounded and objective during these unusual times. Brian encourages his listeners to look ahead and make the smartest changes for the present moment, and the near future. Tune in to learn how to be the most effective leader possible through these current challenges.  Episode at a glance: A good CEO is creating/planning 3-6 months out  Keep the morale of your staff high! It’s likely they are feeling uncertain Invest in the greatest asset in your company: your people. Invest in training/educating yourself and your staff! Key secret to success: hire people with high responsibility level and then invest in them educationally (don’t “hire the resume”) What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice

On this podcast, Brian dives into what is needed from a physical therapist’s perspective for a very important division - Billing & Collections. He explores the benefits of going with a smaller PT billing group, and how to get to the bottom of the problems you could face in your billing - as PTs weren’t trained to do this! In order to have the best billing service, and the best practice, you need to take responsibility and be “at Cause” over your billing.  Episode at a glance: Inspect your finance line at least twice a year Monthly staff meetings with Finance Dept. is key We operate this department with a high level of communication Don’t ever let one person be accountable for everything in this department If you’re paying 9%, you’re paying too much Do not fix other people’s errors - send them back to the person who made it for them to fix Take our Billing Stress Test to check the pulse of your PT private practice

Life has been crazy for all of us within the past few weeks. In this week’s podcast, Brian addresses Compliance and strives to give his audience the means to raise the bar and think outside the box during these deeply transitional times. Tune in for advice on how to re-examine your life and ask yourself: “Am I living my life to my maximum potential?” It’s your turn - now is the BEST opportunity for change in your business.  Episode at a glance: NO better time to start a business than right now Generate 20% of your revenue through cash-based services Hybrid restructuring for your business to capture innovative services Best businesses to come out of financial crisis do NOT miss window of time to train and invest in your staff Goal: increase consistency and responsibility within your clinic Check out our NEW Packages & Pricing in MEG Academy!   What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice

On this week’s podcast, we welcome two Guest Speakers! Jason Waz (DPT, NeuPTTech) and Jillian Warwick (NTP, LiveWellBeyond.com, nutritional therapist) join Brian to discuss cash-based service options to help get practice owners through these challenging times. Remember, Brian recommends that 20% of your gross income be cash-based.  Episode at a glance: Jason Waz: In a way, the Neubie E-Stim technology allowed him to be somewhat prepared for this pandemic Cash-based referrals have not slowed down Neubie E-Stim: pulse-direct current device that addresses the Autonomic nervous system Can improve overall health through the nervous system. Improves Heart-rate variability (HRV). The machine system is mobile. Jillian Warwick: Not a one-size-fits-all meal plan Finds out what works best for your body, bio-individuality Holistic approach  Root causes to certain symptoms Offers protocols that address specific issues (inflammation, digestion, hormonal health, anti-aging, etc) Can easily be done virtually, schedule is flexible Jason Waz information: Website: https://neupttech.com Jillian Warwick information: Website: livewellbeyond.com What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice

This week, Brian discusses what you can do now to help your patients by taking new actions to keep up with the ever-changing circumstances of PT during Covid-19. He attempts to steer the mentality away from hoarding and cost-cutting, and more towards growth and perseverance in business. You need to “out-create” it by expanding and strengthening your practice. Tune in for tips on how to adapt and evolve your business in response to this crisis, and beyond.  Episode at a glance: Personal integrity - doing the right thing, even when no one else agrees Now is the best time to change old ways, and even to open a practice! 3 most important things in practice: a) driving new business to your door b) enhancing employee satisfaction c) giving back to your referral sources - Focus on these! Check out our NEW Packages & Pricing in MEG Academy!  

On this podcast, Brian lists the key marketing actions that you simply can’t afford to miss in your business. In all the noise around this topic, Brian strives to cut through it all and give you real, successful actions in this department. Learn how to invest in and collaborate with your marketing team.  Episode at a glance: We want you connected to legitimate resources You can market that you're doing e-visits, however you can not put people on them. They have to initiate the desire to do them. You will still need to have appropriate documentation to show medical necessity.  For more information on setting up telehealth and compliance issues, reach out to TelePT Solutions, or email Daniel Seidler. What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice

“It’s all about education, duplication and application.” Brian centers this week’s podcast around tips for financing your startup and to continue growing your practice. This is a process you need to know how to map out in order to do it properly and in the correct, systematic order. Brian outlines these steps while reminding the listener that money should not be the end goal, but it is valid to strive to live the life that you envision for yourself. Check your purpose!  Episode at a glance: Many practices are moving to a model that replaces cancelations and no shows.  With the right telehealth platform, you can treat patients from home or consult/screen them remotely. Every state has different telehealth regulations. Here's a good resource listed by state. Most states you can treat from anywhere, but you need to be licensed in the state where your patients are. Coverage and reimbursements are different - but many states have parity. This means coverage and/or reimbursement is the same as if the patient were being seen in office. Many private practice owners who have succeeded having telehealth in their practice started offering the service as a cash-based service.  You do need a HIPAA compliant platform - meaning the technology you’re using to connect with the patient. There are telehealth platforms that do this and are secure.  Telehealth complements your care, it does not replace it.  About Daniel Seidler, PT Daniel has a Masters in Physical Therapy from Columbia University and has been practicing since 1996. He is the founder and former owner of WSPT in the Bronx, NY. He specializes in treating back pain and chronic pain conditions. Daniel is an innovator in the delivery of Physical Therapy and a national leader in Telehealth PT. What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice

Ever wonder about the doctor that your doctor goes to? Well, this week Brian is chatting with Lisa Chase, PT, owner of Back to Normal PT in St. Petersburg, FL. She’s an expert physical therapist and shares her background in physical therapy and how she has built a unique and successful practice using innovative technologies and education. Today, she’s sharing her experience, and the technology she utilizes that has catapulted her success as a therapist, practice owner and has helped her treat thousands of patients and professional athletes in a holistic way.  Episode at a glance: The mystery is in the history. If you take the time to listen to your patients, and ask the right questions, your patients will tell you exactly where you need to go.  Find the game changers and the differentiators - Neubie E-Stim, Dry Needling, ASTYM, magnet therapy, etc. Find a way to have 20% of your GI come from self-pay if you’re still in the insurance model.  Think through the full journey of the patient.  If you have a foundation in manual therapy, Lisa can come in and teach the Exercise foundational course. If you want to get patients better faster or if you want to get a certification, go to Michigan State. You do not need to take the exercise course to use Rehablinks.  Lisa can be reached at: [email protected] or by visiting her website. What's missing from your private practice? Check out our Physical Therapy Guide to Optimizing your Private Practice  

This week’s podcast covers what it takes to be a successful practice owner. We’re not talking about the executive characteristics and traits that you need to be a successful practice owner, but rather, how to overcome a lack of confidence or uncertainty to take the leap into practice ownership. We’re working to get you in the mindset, and how to overcome common barriers that prevent you from making the leap into private practice starting with your ideal scene.  Episode at a glance: Don't peg your happiness to the statistics. Peg your happiness to the enthusiasm and energy, and growth of the group and that you had within the group.  To discover your ideal scene, bullet point out what your life would look if everything went exactly as you envisioned in your professional life in private practice and what your personal life would look like.  Three categories of success in private practice  45 - 60 visits per week is break-even. Most startups that we work with break-even within 3-6 months.  Once you’re in a power condition, you can plan out offices 4-8 in 24 months Download our CEO Toolkit for a clear and organized breakdown of the hat and responsibilities of a CEO  

This week, Brian is elaborating on some conversations with students that he had at CSM. Students and new graduates, you have to be willing to look at yourself and where you are in the profession. New grads and students often have a slightly resentful attitude towards employers based solely on the ideas that they have before even entering the workforce. This is playing into what many consider to be an already over inflated self-entitlement point of view from today’s graduating students. This is not only having a negative impact on their careers and the profession of Physical Therapy overall, but also is impacting private practice owners across the country. At a time when private practice owners are already dealing with excessive regulations, decreasing reimbursement, increased competition from hospital systems and physician owned clinics.  We are all DPT’s and we need more understanding and collaboration – not less – in order to strengthen our profession.  So let’s talk about how to get on the same page.  Episode at a glance: Hire the applicant that is excited to get the invitation to join your group. Not the one who wants to explore all their options. Blame academia and the federal government. This story from REVEAL shares the real student loan crisis going on. Having a student loan compensation plan is a great benefit - so long as your employee is in full exchange (i.e. working tues - sat for an extra $10,000 on their salary). If you're not sure what actions to take and in what order to take them - request a free private practice startup evaluation  

In this week’s episode, we’re focusing on the pinnacle of what every practice owner needs to know in order to run a successful practice, and it’s not what you think. Yes, we all struggle with the rules and regulations required to be compliant in this heavily regulated environment. But honestly, those elements can be taught and mastered and will remain quite fixed moving forward.  However, the office personnel that you are trying to manage is another story entirely. Depending upon what phase in private practice you are in will dictate the order you need to address these issues. So, in this 100th episode, we’re giving you a better understanding of these common struggles and what you can do about them.  Episode at a glance: Good leadership starts with being a good listener. Roughly 45 visits per week is break even - set a target of 60 visits per week. You need a marketing team who can drive 12-15% new patients each week. If you are a family private practice (1-3 offices), your challenges are personnel onboarding and professional enhancement, There is a way to do an interview with the five-phase hiring system that will help you close the right candidate 80% of the time. The three most common challenges of multi-site owners are consistency, lack of company culture and high morale, and staff retention. If you treat your staff as a number, that's what you're going to get.

It’s time to live the life of a practice owner that you deserve. On this week’s episode, Brian briefly recaps his conversation with PPS president, Sandra Norby, from last week’s podcast. He discusses the importance of advancing the cause of the APTA to make the physical therapy profession the very best that it can be. He then goes on to share his seven best strategies on how to get your practice to the top 10%.   Episode at a glance: The three main “mental focuses” to keep at the forefront of your mind: Is my staff winning? Are my patients winning? And is my community winning? Always give more in value than you expect in return. Outsource anything that is clerical that is not physical therapy-related from Billing to Marketing. Get the best all-in-one EMR system for your staff. The most successful businesses have career development training program internally within their company that covers compliance and onboarding and professional enhancement. Payroll is the largest expense within your practice. Convert to a shared risk model: reward-based on production, quality and efficiency. A therapist should generate 3.5 times their expense (salary and benefits).  Learn more about how we can get you to the top 10% in physical therapy private practice   

In this episode, Brian and Sandra Norby (President of the Private Practice Section of APTA) collaborate for an insightful Q&A. The two cover specifics of the physical therapy field, and end with Sandra’s incredible accomplishments during her time as president. Tune in for crucial data for private practice owners that is not only relevant now, but into the future. Episode at a glance: When you're licensed, you're not mandated to join the professional association. There are over 400,000 licensed physical therapists in the country. The biggest threat to the viability of a physical therapist over the next five years is insurance payments. Dr. Norby notes that with every threat there is opportunity. PPS has started to work with Bob Hall to work on contracts and reimbursements. He has a proven record of success People that are making decisions don't understand the value of physical therapy. We need a value based, data driven value proposition to give to members to advocate for. Use your marketing skills to advocate for the profession and encourage your patients to do so as well. Join PPS peer-to-peer network to help circumvent some of these insurance issues. If PPS doesn't know what challenges you're having, they can't help you solve it. Communicate with them here. Learn more about how we can get you to the top 10% in physical therapy private practice