In this week’s episode, Samantha and Matilda talk about ads - the decisions they can make before and after running them.. and trusting them!  Next week, Sam and Matilda will be starting a new series! Tune in to find out all about reading reviews... the good, the bad, and the ugly!    Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/3QHym3m Most recent book: Heart of the Wolf (Moons & Magic Book 2) https://amzn.eu/d/4HecH3a MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: Help! My Facebook Ads Suck by Mal and Jill Cooper: https://www.amazon.com/Help-Facebook-Ads-Suck-Marketing-ebook/dp/B0C5RWPTL4/

In this week’s episode, Samantha and Matilda drop back into a discussion about ads as they review their latest attempts, the results, and future actions. Next week, Sam and Matilda will be trusting themselves... to make all the right decisions and finally set up a plan for future ads.    Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/3QHym3m Most recent book: Heart of the Wolf (Moons & Magic Book 2) https://amzn.eu/d/4HecH3a MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: Help! My Facebook Ads Suck by Mal and Jill Cooper: https://www.amazon.com/Help-Facebook-Ads-Suck-Marketing-ebook/dp/B0C5RWPTL4/ Bookbub Ads Expert by David Gaughran: https://www.amazon.com/BookBub-Ads-Expert-Marketing-Publishing-ebook/dp/B07P57V38D/

In this week’s episode, Samantha and Matilda figure out how they can be their most authentic self in their messaging. Next week, Sam and Matilda will be doing the hard work and reading the results of their ads... and trying to figure out the next steps to success...   Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/3QHym3m Most recent book: Heart of the Wolf (Moons & Magic Book 2) https://amzn.eu/d/4HecH3a MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: Nothing this week - but check out previous episodes for helpful links. 

In this week’s episode, Samantha and Matilda talk about trusting the process, specifically when it comes to ads! Next week, Sam and Matilda will try to figure out the best way to be authentic to themselves in their messaging.   Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/3QHym3m Most recent book: Heart of the Wolf (Moons & Magic Book 2) https://amzn.eu/d/4HecH3a MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: Nothing this week - but check out previous episodes for helpful links. 

In this week’s episode, Samantha and Matilda deep dive into how contingency plans accidentally uncovered some mindset blocks that need to be dealt with! Next week, Sam and Matilda will be starting a new series called 'Putting our money where our mouth is', and the first episode will be about trusting the process... especially when it comes to ads!   Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/3QHym3m Most recent book: Heart of the Wolf (Moons & Magic Book 2) https://amzn.eu/d/4HecH3a MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: Nothing this week - but check out previous episodes for helpful links. 

In this week’s episode, Samantha and Matilda talk about R&D as indie authors: the opportunities, the set backs, and the future of their careers.  Next week, Sam and Matilda will talk about contingencies within the self publishing world they're living in!   Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/3QHym3m Most recent book: Heart of the Wolf (Moons & Magic Book 2) https://amzn.eu/d/4HecH3a MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: Wish I’d Known Then for Writers: Capitalizing on Trends While Staying True to Genre Expectations with Lynn Morrison and Anne Radcliffe: https://youtu.be/RBOkZWyO8D0?si=k12uS70eT21KJwO7 Alan Garner (who looks nothing life Sam): https://en.wikipedia.org/wiki/Alan_Garner

In this week’s episode, Samantha and Matilda talk about how they keep themselves accountable; what tactics do they use? What do they want to use in the future? By next week, Sam and Matilda will share their R&D list... intrigued? You should be! Tune in to hear all about it!   Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/3QHym3m Most recent book: Heart of the Wolf (Moons & Magic Book 2) https://amzn.eu/d/4HecH3a MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show:   4thewords: https://app.4thewords.com/ OhWrite: https://ohwrite.co/ Write or Die: https://writeordie.com/ Gretchen Ruben’s Four Tendencies Quiz: https://gretchenrubin.com/quiz/the-four-tendencies-quiz/ Indie Authors Ascending Discord: https://discord.gg/dye7mPtC Wordtracker app: https://apps.apple.com/gb/app/word-tracker/id1541495523

Samantha and Matilda have incredibly different schedules, and they're discussing what works and what doesn't in this week's episode!   Next week Sam and Matilda will talk all about accountability and the tactics they implement to help keep themselves on track.  Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: Nothing this week but don't forget to subscribe, tell all your friends, leave a review and follow us on social media! 

Samantha and Matilda are wrapping up their Q3, and delving into what they have planned for the last quarter of the year!   Next week Sam and Matilda will be starting a NEW series about professionalising, with an episode on scheduling. Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: Nothing this week but don't forget to subscribe, tell all your friends, leave a review and follow us on social media! 

Samantha and Matilda discuss income in this week's episode. Where it comes from NOW, and where it could come from in the future.   Next week Sam and Matilda will be wrapping up their Q3 goals - did they tick everything off the list, or have they fallen behind in any of their plans? Tune in next week to see, and don't forget to subscribe! Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: Chill and Prosper by Denise Duffield-Thomas: https://www.amazon.com/dp/B09FPGG9W5/ Money Archetype Quiz: https://www.denisedt.com/chill Indie Authors Ascending Discord: https://discord.gg/dye7mPtC The Big Leap by Gay Hendricks: https://www.amazon.com/dp/0061735361/ The Genius Zone by Gay Hendricks: https://www.amazon.com/dp/B07S7L6FV2/ Write to Riches by Renee Rose: https://www.amazon.com/dp/B09RW43WWS/

Samantha and Matilda are talking SOCIAL MEDIA plans in today's episode; a topic we can all agree is forever at the forefront of our minds!   Next week Sam and Matilda will be wrapping up the Planning for Success series by talking about Income Plans...  Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: Becca Syme’s Quitcast Episode 5.1 QTP You Should Do All The Things: https://betterfasteracademy.com/quitcast5-10/ Reality Writes Podcast: https://elliealexander.co/blog/catch-up-on-episodes-of-our-reality-writes-podcast I’m Just a Baby: https://www.youtube.com/watch?v=qNZrIgppe6o    

Samantha and Matilda talk to guest Christa Bakker about launch plans - what's worked for them, and what hasn't!   Next week Sam and Matilda will bring their newly created social media plans with them, and dive into everyone's favourite topic... social media marketing!  Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: Christa Bakker: https://christabakker.com/ Christa’s Cluesletter interview: https://www.manonwogahn.com/author-interview-christa-bakker/ Jira: https://www.atlassian.com/software/jira    

Samantha and Matilda discuss their publishing production plans!   Next week Sam and Matilda will continue looking at plans, with an episode on launching a book, with a mystery guest!!  Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: Jane Friedman’s Self-Publishing Checklist: https://docs.google.com/spreadsheets/d/1HNfIPRP7wKfGcvbAvfssuCMFo4pysdWlyI7RNB9JFQM/edit?gid=0#gid=0 Jira: https://www.atlassian.com/software/jira    

Samantha and Matilda share the best places to find other authors: your anchors in the stormy seas of self publishing!   Next week Sam and Matilda will be looking into creating publishing production plans.  Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: SPA Girls Podcast - Episode 460 How to Get Reviews and Find ARC Readers: https://www.selfpublishingauthorspodcast.com/spa-girls-podcast-ep460-how-to-get-reviews-and-find-arc-readers/    

Samantha and Matilda invite their very first guest, Jen Booker, onto the pod to talk about her cozy cowriting journey.    Next week Sam and Matilda will share where they find other authors to talk to! Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: The Cozy Mystery Clubhouse Facebook group: https://www.facebook.com/groups/cozymysteryclubhouse/ Jen Booker and Gwen Taylor’s Mia Watson Cruise Ship Mysteries: https://www.amazon.com/dp/B0CCLT25F5    

In this week’s episode, Samantha and Matilda realise they have very different ways of finding and hiring professionals to help in publishing.    Next week Sam and Matilda will be chatting with their VERY FIRST podcast guest, cozy writer Jen Booker. Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: GoOnWrite book cover designer extraordinaire: http://goonwrite.com/ Become a Fearless Writer by Nina Harrington: https://www.amazon.com/dp/B071R9X1JG/    

In this week’s episode, Samantha and Matilda spill the tea on their Mastermind meetings - how they started, what they talk about, and more importantly, how to start your own!   Next week Sam and Matilda will break down the other people in their publishing business - from editors to cover creators.  Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: Nothing this week but don't forget to check out the previous episodes!  

In this week’s episode, Samantha and Matilda open up about things that they've tried that didn't quite work, or at least not in the way they expected...   Next week Sam and Matilda will open up about what goes on behind the scenes in their Mastermind meetings.  Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: Nothing this week but don't forget to check out the previous episodes!  

In this week’s episode, Samantha and Matilda are taking the positives from their day jobs - discussing what skills they've picked up from the 9-5, and how they utilise them.   Next week Sam and Matilda will be talking about some of the things they've tried and failed at on their self-publishing journey. Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: Write to Riches by Renee Rose: https://www.amazon.com/dp/B09RW43WWS/ The Creative Penn podcast episode featuring Rachel Herron: https://www.thecreativepenn.com/2024/04/08/facing-fears-in-writing-and-life-with-rachael-herron/ Reality Writes podcast episode from Ellie Alexander, episode on marketing tactics: https://elliealexander.co/blog/reality-writes-podcast-ep-01-02-will-it-stick  

In this week’s episode, Samantha and Matilda review Q2!!    Next week Sam and Matilda will reveal the day-job skills that help self publishing. Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: Train journey sprint video: https://youtu.be/NF4qYm3U6Q4?si=Ydsit_OEPiwfqmk5  

In this week’s episode Matilda and Samantha play a little game of 'shoulda, woulda, coulda'. What would they change, or not change, about their publishing journeys so far?   Next week Sam and Matilda will break down their Q2 progress. Did they cross everything off their lists? Tune in to find out! Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: Nothing this week - check back next week (or check out previous episodes) for some handy links to helpful resources!

In this week’s episode, Samantha and Matilda chat about the setbacks they have experienced, and still do... and the best ways to overcome them.   Next week Sam and Matilda will be talking about shoulda, woulda, coulda... if they could go back in time, what would they change about their publishing journeys?  Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: Writing and Marketing Systems by Elana Johnson: https://www.amazon.com/dp/B08B4MN9BJ/

In this week’s episode, Samantha and Matilda open up about their current financial states, and their relationship with money and business.    Next week Sam and Matilda will break down how they bounce back from set backs.  Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: Write to Riches by Renee Rose (also check out her Author Abundance Central group on Facebook): https://www.amazon.com/dp/B09RW43WWS/ Becca Syme: https://betterfasteracademy.com/

In this week’s episode, Samantha and Matilda talk about the differences between their writing life dreams... versus REALITY!   By next week Sam and Matilda will have started to review their finances so they can start to make moves towards instructed business decisions. Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: Nothing this week, but make sure you check out previous episodes where we list so many free and helpful tools, websites, and other podcasts!

In this week’s episode, Samantha and Matilda FINALLY talk about their writing process... and see how different they really are!   Next week Sam and Matilda will be back on track with the next theme Writing Dreams vs Reality. Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: Save the Cat by Blake Snyder: https://www.amazon.co.uk/dp/B00340ESIS/ Save the Cat Writes a Novel by Jessica Brody: https://www.amazon.co.uk/dp/B078VWDNKT Jami Gold beat sheets: https://jamigold.com/for-writers/worksheets-for-writers/ Shonda Rhimes Masterclass: https://www.masterclass.com/classes/shonda-rhimes-teaches-writing-for-television Train journey sprint video: https://youtu.be/NF4qYm3U6Q4?si=Ydsit_OEPiwfqmk5Maggie Stiefvater seminar: https://maggiestiefvater.com/seminar/

In this week’s episode, Samantha and Matilda try to figure out the best way to keep the wheels in motion with their marketing plans!   Next week Sam and Matilda will take a quick break from the schedule to talk about writing processes!  Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: Ricardo Fayet - Amazon Ads for Authors: https://www.amazon.co.uk/dp/B0BQ3BR152/

In this week’s episode, Samantha and Matilda dig into post sales marketing, and turning 'customers' into valued fans!    Next week Sam and Matilda will cover continuous marketing strategies.  Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: David Gaughran - How to Find Your Comp Authors: https://davidgaughran.com/comp-authors-advertising-marketing-titles/

In this week’s episode, Samantha and Matilda discuss author comps and how looking at how other authors are succeeding can help with their own blueprint for success!   Next week Sam and Matilda will deep dive into post-sales marketing. Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: David Gaughran - How to Find Your Comp Authors: https://davidgaughran.com/comp-authors-advertising-marketing-titles/

In this week’s episode, Samantha and Matilda explain the meaning of the term 'soda can strategies', and how they implement them.    Next week Sam and Matilda will delve into their comp authors again, this time looking at how they market their books.  Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: S C Hunter: https://www.tiktok.com/@schunterrr?lang=en LilyLouTay: https://www.tiktok.com/@lilyloutay?lang=en

In this week’s episode, Samantha and Matilda discuss blurbs, the difficulties, mistakes, and tips to make them as buttery as possible!   Next week Sam and Matilda will come together to talk about soda can strategies, a term they invented to talk about book selling! Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: Leigh Bardugo - Ninth House: https://www.amazon.com/Ninth-House-Leigh-Bardugo/dp/1250751365/

In this week’s episode, Samantha and Matilda are talking about writing quotes and marketable lines before writing the book...    Next week Sam and Matilda are going to be talking about everyone's favourite part of writing a book... writing THE BLURB!  Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: The Rebel Author Podcast: https://sachablack.co.uk/2023/12/13/220-how-to-launch-a-successful-series-with-helen-scheuerer/

In this week’s episode, Samantha and Matilda discuss the gloriously delicious writing tool that is lovingly called BUTTER, but also known as Universal Fantasy.    Next week Sam and Matilda will chat about their writing process and how they feel about writing IN the marketable moments that make books better! Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: 7 Figure Fiction by T. Taylor: https://www.goodreads.com/book/show/59014783 Universal Fantasy Discussion Group on Facebook: https://www.facebook.com/groups/7figurefiction/?ref=share Universal Fantasy Substack: https://7figurefiction.substack.com/ GoOnWrite book cover designer extraordinaire: http://goonwrite.com/

In this week’s episode, Samantha and Matilda talk about everyone's favourite marketing tactic - X meets Y!   Next week Sam and Matilda will discuss what Butter is and how, when, and how much should be added to the story mix. Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: The Unfortunate Side Effects of Heartbreak and Magic by Breanne Randall: https://www.goodreads.com/en/book/show/75532088 Big Magic by Elizabeth Gilbert: https://www.goodreads.com/book/show/24453082 7 Figure Fiction by T. Taylor: https://www.goodreads.com/book/show/59014783

In this week’s episode, Samantha and Matilda review the first quarter of the year - what they planned to do, what they managed to do, and what is getting kicked into the next few months.   Next week Sam and Matilda will start a new topic: Writing as marketing. The first discussion point will be X meets Y marketing! Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: Wiser than Me with Julie Louis-Dreyfus: https://lemonadamedia.com/show/wiser-than-me-with-julia-louis-dreyfus/

In this week’s episode, Samantha and Matilda discuss rebranding and relaunching. Are they the same thing, or are they different beasts entirely?  By next week, Sam and Matilda will have reviewed the first quarter of the year and come together to talk about their wins, their failures, and what they have planned for the next quarter.  Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show:   Kate Pickford: https://www.youtube.com/@kathrynpickford4705 C.N. Rowan: https://www.facebook.com/cnrowan

In this week’s episode, Samantha and Matilda get personal about pen names and personas. Who is using a pen name? Who wishes they weren't? And what does it mean to use an online persona?! By next week, Sam and Matilda will have given some thought to their plans on any rebranding and relaunching they have on the calendar for this year.   Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show:   Publishing Rodeo podcast: https://publishingrodeo.wordpress.com/

In this week’s episode, Samantha and Matilda look at how consistency can make or break your branding! By next week, Sam and Matilda will be discussing pen names vs personas.   Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show:   Skye Warren’s newsletter: https://mailchi.mp/skyewarren/the-branding-myth The Black Heron podcast episode: https://youtu.be/n8ZUvXomrrw?si=vcDQW2R2uwIHOfH- The No Stupid Questions podcast episode: https://youtu.be/7btH7kE_SEg?si=IZu64Nkw3g2o_jLh The Cozy Mystery Clubhouse Facebook group: https://www.facebook.com/groups/cozymysteryclubhouse/ Authors mentioned: Lynn Morrison, Benedict Brown, Skye Warren, Tonya Kappes

In this week’s episode, Samantha and Matilda take a look at the way other authors use branding across their platforms and books.  By next week, Sam and Matilda will have looked at the importance of branding consistency.   Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show:   Colour theme from image (Adobe), which IS free: https://color.adobe.com/create/image Rocket Expansion Author Branding Article: rocketexpansion.com/author-branding Palette generator: https://coolors.co/

In this week’s episode, Samantha and Matilda had set out to complete their branding manifestos/bibles, but things didn't go quite to plan... By next week, Sam and Matilda are going to look at how other authors use branding, and see if that helps them figure out their own branding plans. Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show:   Joffe Books: https://www.joffebooks.com/ How to Build an Author Brand: https://publishdrive.com/how-to-build-an-author-brand.html

In this week’s episode, Samantha and Matilda try to strike the right balance of standing out, and fitting in when it comes to writing in their specific genres.  By next week, Sam and Matilda will be diving into their author brand identities.  Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: Fourth Wing tropes https://www.theauthorstack.com/p/fourth-wing-fantasy-eleven-tropes 7 Figure Fiction by T Taylor https://www.amazon.com/dp/B09FGZQV4D/

In this week’s episode, Samantha and Matilda discuss the ever complicated topic of niches. What is a niche, and how does defining it help further your writing career? By next week, Sam and Matilda will have taken a look at their positioning within the author stratosphere so they can discuss standing out & fitting in.   Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show: How to find your niche: https://kobowritinglife.com/2023/04/17/how-to-find-your-niche-and-does-every-writer-need-one/   qARz1pZzia8OaX9de4L3 

In this week’s episode, Samantha and Matilda talk about the platforms that support their writing careers, from creating graphics and book covers, to how they format their books.  By next week, Sam and Matilda will talk about their niches. What niches ARE, and how they plan on drilling down to find success!  Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show:   Spa Girls 429 - How to Create Your Author Business Plan: https://www.selfpublishingauthorspodcast.com/spa-girls-ep-429-how-to-create-your-author-business-plan/ Novel Marketing Podcast - How to Use Goodreads to Promote your Book: https://www.authormedia.com/how-to-promote-books-goodreads/ Bookfunnel: https://bookfunnel.com/ Story Origin: https://storyoriginapp.com/ Prolific Works: https://www.prolificworks.com/ 20BooksTo50k Facebook Group: https://www.facebook.com/groups/20Booksto50k/ Mailerlite: https://www.mailerlite.com/ Mailchimp: https://mailchimp.com/ Draft2Digital: https://www.draft2digital.com/ Books2Read: https://books2read.com/ Vellum: https://vellum.pub/ Atticus: https://www.atticus.io/ Canva: https://www.canva.com/ Bookbrush: https://bookbrush.com/ Photopea: https://www.photopea.com/ Publisher Rocket: https://publisherrocket.com/ Dave Chesson’s Kindelpreneur: https://kindlepreneur.com/ Book Report: https://www.getbookreport.com/ Goodreads: https://www.goodreads.com/ Wordpress: https://wordpress.org/ Bluehost: https://www.bluehost.com/ Joanna Penn website guide: https://www.thecreativepenn.com/website-email-help/ Squarespace: https://www.squarespace.com/ Clubhouse: https://www.clubhouse.com/

In this week’s episode, Samantha and Matilda talk about their money mindset! By next week, Sam and Matilda will have collected information on the platforms they use to self publish, and discuss business plans.  Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show:   Write to Riches by Renee Rose (also check out her Author Abundance Central group on Facebook): https://www.amazon.com/dp/B09RW43WWS/ Your Journey Into Abundance by H L Savino:https://www.amazon.com/dp/B087D4CXT2/ We Should All Be Millionaires by Rachel Rogers (she also has a podcast called Hello Seven): https://www.amazon.com/dp/B08BYYMZG3/ Become a Fearless Writer by Nina Harrington: https://www.amazon.com/dp/B071R9X1JG/ 5 Steps to Author Success by Rachel McLean (turns out it doesn’t have ‘Bestseller’ in the title, but Matilda was close): https://www.amazon.com/dp/B09MG97Q15/ Six Figure Authors Podcast (worth listening to the backlist and also keeping on your feed as they sometimes add new episodes): https://6figureauthors.com/  

In this week’s episode, Samantha and Matilda talk about their experience with Facebook ads, what they have already learned from past experience, and what plans they have to gain success in the future. By next week, Sam and Matilda have deep dived into their money mindset, their spending plans, and the dreaded 'budget'.  Where to find Sam and Matilda: SAM IG: @sammowrimo Website: www.samantha-cummings.com Book to start with: The Deathless - https://www.amazon.co.uk/Deathless-Frances-June/dp/B0915V5L6F Most recent book: Curse of the Wild (Moons & Magic Book 1) https://amzn.eu/d/fVXwW3j MATILDA IG: @matildaswiftauthor Website: MatildaSwift.com Book to start with: https://books2read.com/TheSlayoftheLand (book #1 of The Heathervale Mysteries) Most recent book: https://books2read.com/ButterLatethanNever (book #3 of The Slippery Spoon Mysteries)   Mentioned on the show:   Mark Dawson’s Self Publishing Formula Ads for Authors: https://learn.selfpublishingformula.com/p/adsforauthors Mal Cooper’s Help! My Facebook Ads Suck: https://www.amazon.co.uk/dp/B07YN78GC4 Bryan Cohen: https://bryancohen.com/ Matthew J Holmes: https://www.matthewjholmes.com/ Great Facebook page examples: J M Miller: https://www.facebook.com/j.m.miller.author Jennifer L Armentrout: https://www.facebook.com/JenniferLArmentrout