Shelly discusses a common theme she’s seeing among clients—a feeling of heaviness, exhaustion, and overcommitment. In this episode, she dives into five practical steps to help lighten your load, focus on what matters, and create room for growth and joy in your business. Key Takeaways: Strategies and SystemsAre your business systems feeling supportive or heavy? Shelly shares how to reassess your tech stack and decide what’s essential. She encourages listeners to streamline, keeping only what truly helps their business.CommitmentsOvercommitted? Shelly explores the impact of saying “yes” to too many commitments. It’s time to re-evaluate networking groups, coaching programs, and other recurring commitments that may not be adding value.GoalsAre you holding onto goals that no longer serve you? Shelly talks about the importance of setting goals aligned with where you want to be, not just where you were.TasksAre tasks being done out of obligation rather than impact? Shelly challenges listeners to assess the “must-do” tasks and consider outsourcing or letting go of those that don’t truly move the needle.RoomsAre you staying in groups or communities longer than you should? Shelly encourages you to release rooms or groups that no longer energize you, freeing up space for relationships and opportunities that better align with your growth.Episode Challenge:Shelly invites listeners to create a Life-Giving vs. Life-Draining list. Identify what to keep, what to delegate, and what to let go. Then, share one thing you’ll bless and release to make room for growth in the coming year. Shelly would love to hear from you—reach out with your takeaway and maybe even inspire the community! Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this episode of the Educated, Empowered, Inspired podcast, host Shelly Niehaus takes on a marketing makeover strategy session with Saneth Brown, owner of Artisan Homemaker. Shelly offers in-depth marketing strategies focusing on building audience connections through effective email marketing and leveraging promotional opportunities to achieve ambitious attendance goals. Key Takeaways:Set Clear Goals: Saneth aims to sell out 250 in-person tickets and secure 1000 virtual attendees for the Beauty Awaits conference.Identify the Ideal Client: The conference is tailored for women seeking rejuvenation through spiritual and communal experiences, featuring topics on marriage, creativity, hospitality, and finances.Leverage Email Marketing: Building an email list should be a priority to nurture potential attendees through regular, valuable communications that enhance awareness and desire.Utilize Lead Magnets: Offering valuable downloads can transition potential attendees from passive social media followers to engaged prospects.Create a Sales Page: A professionally crafted sales page is crucial for converting interest into ticket sales, particularly for higher-priced offerings.Collaborate for Greater Reach: Engaging speakers and influencers to promote the event can amplify reach and credibility.Offer Early Bird Incentives: Encourage early registrations through discounts or limited-time offers to build momentum. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

This week, Shelly dives into a typical pitfall many small businesses face: the allure of pleasing everyone. She unfolds the truth that clients differ significantly in their values and demands. This episode focuses on recognizing five types of clients in your business, helping you pinpoint where to focus your marketing efforts for maximum impact and revenue.Key Takeaways:Five Types of Clients:VIP Ideal Clients: Your top performers make up most of your revenue. They appreciate and resonate with your services.Referral Clients: They may not spend the most but are vital for their enthusiastic endorsements.Average Clients: Reliable payers who help maintain your business's baseline.Joy-Bringing Clients: Long-term supporters who have been with you since the beginning.Problematic Clients: High-effort, low-return clients. Spot and manage their red flags early.Focus Your Marketing: Sharpen your marketing to attract and retain VIPs and referral clients, making your efforts more effective.Strategic Client Management: Use your understanding of these client categories to craft targeted marketing strategies that resonate with the right people.Action Step: Segment your client list into these categories to refine your marketing approach, emphasizing those who contribute most positively to your business. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Key Takeaways:Strategic Revenue Focus: Shelly emphasizes the importance of concentrating marketing efforts on Micah’s most profitable service, theater photography while maintaining flexibility for family and modeling shoots.Expert Website Optimization: Shelly advises on restructuring Micah’s website to clearly communicate his services and unique value immediately upon landing on the page, enhancing user engagement and conversion.Importance of Immediate Impact: Under Shelly’s guidance, the website is redesigned to ensure key information is visible above the fold, following her "five-second test" to capture visitor interest swiftly.Unified Call to Action: Shelly stresses the need for a clear, singular call to action across all platforms, simplifying how potential clients can initiate contact, thereby increasing leads and potential sales.Aligned Social Media Strategy: With Shelly's expertise, Micah’s social media is set to mirror the clarity and segmentation of his website, ensuring consistency across digital touchpoints and solidifying his brand’s online presence.In this episode, Shelly provides Micah and listeners with actionable strategies for refining marketing approaches and leveraging online platforms for business growth. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this episode, Shelly takes us down memory lane, sharing the top five lessons she’s learned over the course of 100 episodes. Whether you’re just starting out, building momentum, or scaling to new heights, these lessons are packed with insights that can apply to any stage of business or life. Key Takeaways:Consistency is KeyShow up regularly, even when it’s hard. Small steps add up to big results over time, and consistency builds trust with your audience and clients. Done is better than perfect!Start Messy & Embrace ImperfectionPerfection delays progress. Every episode, project, or business venture teaches valuable lessons. Just get started, and learn as you go!The Power of CommunityIt’s not just about downloads or email lists—it’s about real connections and building a community that supports each other.Always Keep LearningStay curious, invest in personal growth, and constantly seek out new knowledge to stay relevant in business and life.Authenticity MattersYour story is unique, and no one can share it like you can. Being authentic creates deeper connections and lasting success. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Join marketing expert Shelly as she delivers another insightful Marketing Makeover, this time with Andrea Blythe, the visionary behind Let Love Rise. Andrea discusses her journey from navigating personal grief to launching a thriving business aimed at helping women find their joy and authenticity after divorce. Shelly offers her marketing prowess to refine Andrea’s strategies, focusing on attracting and securing one-on-one clients through targeted, authentic engagement.Key Takeaways:Niche Focus: Shelly emphasizes the importance of honing in on a specific audience—middle-aged, divorced women—to increase marketing impact and client engagement.Platform Precision: Streamline efforts to one or two platforms where your ideal clients spend their time. Shelly advises prioritizing depth over breadth for genuine connections.Lead Magnet Optimization: Continually refine lead magnets to directly address client pain points, enhancing appeal and effectiveness.Authentic Engagement: Shelly stresses the value of real interactions over broad reach, especially on platforms like Facebook, preferred by the target demographic.Strategic Offers: Shelly guides Andrea on integrating compelling offers into communications to seamlessly transition followers to clients.  Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Welcome back to the Educated, Empowered, Inspired podcast. In this episode, your host Shelly Niehaus, chats about overcoming perfectionism and focusing on actionable steps to amplify your business marketing. Here’s how to shift your mindset and embrace practicality over polish.Key Takeaways:Progress Over Perfection: The journey of improvement should be celebrated over the illusion of immediate perfection. Start where you are and take actionable steps toward where you want to be.Done is Better Than Perfect: Launching your projects in their current state allows for real-world feedback and iterative improvements—perfect can wait.Minimum Viable Option: Identify the simplest version of your product or service that serves the purpose and build upon it as you gain more insights and experience.Everything is a Stepping Stone: Every project and launch is a stepping stone to greater achievements. Learn and evolve with each step.Sustainability is Key: Align your business activities with what is sustainable for your current situation, ensuring longevity and continued relevance. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this episode of "Educated, Empowered, Inspired," host Shelly dives into a marketing makeover strategy session with Jennifer Carici, a grant writer and founder of Carici Consulting. They explore practical strategies for building an engaged email list, focusing on email marketing essentials, crafting compelling lead magnets, and optimizing promotional efforts to attract the right audience. Key Takeaways:Setting Clear Goals: Start with a six-month email list goal focusing on engagement and measurable actions like opens and clicks.Value of Engagement Over Size: An engaged smaller list can be more valuable than a larger, less responsive one.Ideal Client Identification: Knowing who your ideal clients are is crucial for effective list building and creating targeted lead magnets.Lead Magnets: Simplify your lead magnet to address common pain points and offer quick wins without overwhelming potential subscribers.Promotion Strategies: Consistently promoting your lead magnet is essential. Use tools like the List Building Growth Scorecard to track and enhance your promotional efforts.Persistence in Marketing: Regular and strategic promotion can help build momentum and increase the effectiveness of your email marketing.Book a Session: Interested in a Marketing Makeover strategy session for your business? Click on the link in the show notes to schedule your call with Shelly. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Welcome back to another episode of Educated, Empowered, Inspired! Today, we're diving into something I know so many of you are struggling with—why your email list isn’t growing. I’m sharing the top 3 reasons and how you can fix this. Plus, I’ve created a fun new tool, the List Building Growth Scorecard, to help you get consistent and focused with your lead magnet promotion so you can finally see that list grow!Key Takeaways:If your email list is stuck, you’re probably under-promoting your lead magnet. People need to see it more often!You need a solid strategy—sporadic posting won’t cut it. Let’s get systematic about where and how you promote.Consistency is everything when it comes to building your list. It’s time to make list-building a regular habit in your business.I’ve created the List Building Growth Scorecard to help you track your efforts and make promoting your lead magnet fun and easy.Set some goals for your list: first, aim for 100 new contacts, then work to double that, and eventually aim for 500 new subscribers!Action Step:Download the List Building Growth Scorecard HERE and join the 28-day challenge. Track your daily activities, give yourself points, and watch your list grow! Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this episode of the Educated, Empowered, Inspired podcast, Shelly Niehaus dives into the essentials of creating a lead magnet to start building your email list. Whether you're new to email marketing or looking to refine your current approach, this episode provides practical and tactical steps to help you create a valuable resource that attracts quality leads. Shelly shares various types of lead magnets and offers actionable advice on how to choose the right format for your business.Freebies Mentioned In This Episode:FB Profile Profitability Guide:Email QuickstartList Builder Growth ScorecardBusiness Power HourMarketing Makeover Key Takeaways:Importance of an Email List: An email list and a professional website and email address are essential for a legitimate business in 2024.Lead Magnet Basics: A lead magnet (or freebie/opt-in) is something of value exchanged for a potential client's email address.Choosing the Right Topic:Start with the end in mind and align your lead magnet with your ideal client's needs.Avoid attracting random people; focus on quality leads.Lead Magnet Ideas:Simple Options: Coupon/discount codes, cheat sheets, checklists.In-Depth Options: Workbooks, guides, mini-courses.Engagement-Focused: Video/audio resources, templates, quizzes.Experience-Based: Virtual or in-person events like business power hours or lunch and learns.Execution Tips:Don't overthink; start with a simple, minimum-viable lead magnet.Leverage your strengths—choose a format that aligns with how you naturally work.Use tools like ChatGPT for creativity if you’re stuck.Next Steps: After creating your lead magnet, the next step is promoting it effectively, which will be covered in the next episode 96! Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Welcome back to the Educated, Empowered, Inspired podcast! In this episode, we’re diving into the final part of our "Back to Business Bootcamp" series, focusing on how to create compelling content that truly resonates with your ideal clients and converts them into paying customers.Key Takeaways:Clarity is Key: Ensure your messaging is crystal clear. Your audience should instantly understand who you are, who you serve, and how you can help them.Consistency Across Platforms: Make sure your messaging is consistent across all platforms—whether it's your website, social media, or emails—so your audience sees the same person everywhere.Compelling Content: Connect with your audience at a heart level first before appealing to their head. Your content should speak to their pain points, outline the transformation you offer, and clearly explain why they should choose you over the competition.Action Steps:Download the Client Persona Template – Get to know your customer better with guided exercises.Review Your Messaging – Check your content for clarity, consistency, and whether it connects emotionally with your audience.Optimize Your Platforms – Ensure that your messaging is clear and consistent across all your digital touchpoints.Tune In Next Week: We’ll continue simplifying your marketing so you can amplify your business. Stay tuned for more actionable tips! Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this special episode of Educated, Empowered, Inspired, we dive into the critical art of connecting with your customers. Part two of the Back to Business Bootcamp series is where I guide you through aligning your audience, offer, and messaging. If you’ve ever fallen into the trap of "If I build it, they will come," this episode is for you. Learn why understanding your customers deeply is the key to converting interest into sales and how to ensure your marketing strategy truly resonates with your target audience. Key Takeaways:Audience Insight: Understand why being in the right room—both physically and virtually—is crucial to reaching the right customers. Make sure your audience is not only interested in your offer but also willing to pay for it.Offer Alignment: Avoid creating products in a vacuum. Learn the importance of listening to your customers and tweaking your offers to match their needs and desires.Effective Messaging: Your messaging bridges your audience and your offer. Discover how to align your messaging with the language and concerns of your target market to ensure it resonates and converts.Get started now! Download the Client Persona Template to start getting to know your customers better. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this episode of Educated, Empowered, Inspired, we dive into simplifying marketing strategies to help you amplify your business. If you’ve been feeling overwhelmed by marketing complexities, you’re in the right place. We'll break down essential strategies to reshape your approach, making marketing as simple as having meaningful conversations with potential customers. By understanding and resonating with your audience, you can drive meaningful engagement and transform how they perceive your offers.DOWNLOAD YOUR WORKBOOK: https://resources.shellyniehaus.com/personaKey Takeaways:Simplify Your Approach: Think of marketing as having conversations, not just pushing out content and offers.Common Mistakes in Marketing:Overcomplicating Language: Avoid expert jargon that doesn’t resonate with your audience. Speak their language to connect better.Jumping Straight to Solutions: Build a connection first; let customers understand why they should care before diving into what you offer.Failing to Highlight Transformation: Clearly communicate the change customers will see from using your services. Paint a picture of their potential success.The Right Order Matters: Focus on aligning your marketing activities with the customer’s journey and needs. Start with foundational messaging before expanding into more complex strategies.Practical Steps for Audience Research:Identify where your audience spends time online and offline.Listen to the conversations and questions they have in these spaces.Understand and articulate the transformation they seek through your services. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this marketing makeover strategy session, Shelly coaches Randy Piles of Javelin Photography on refining his online marketing strategies to attract and retain ideal clients. Randy shares his experiences and challenges in product and branding photography, providing insights into his ideal client profile and his current marketing efforts. Shelly offers expert advice on enhancing Randy’s email list strategies, optimizing his use of online directories for SEO, and developing compelling lead magnets to convert prospects into ongoing clients. Key Takeaways:Understanding YOUR Ideal Client: Randy’s perfect client is involved in niche markets like small medical devices and electronics, highlighting the importance of tailoring marketing strategies to specific audience segments.Email Marketing Strategies: Shelly suggests improving the conversion of cold calls to email list subscriptions by offering valuable lead magnets, such as discounts or specialized content, which encourage deeper engagement.SEO and Online Presence: Listing on multiple online sources can significantly boost SEO and visibility, but it’s crucial to ensure all information is consistent across platforms to build a coherent brand image.Creating Effective Lead Magnets: Lead magnets should solve a potential client's immediate problems and can range from downloadable guides to educational workshops. They help nurture leads into paying clients.Educational Content as a Tool: Providing potential clients with FAQs or educational content about the photography process can demystify the service offered and set clear expectations, enhancing client readiness and engagement. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this marketing makeover session, we dive into the challenges and strategies of streamlining marketing efforts for Kate McGuire, a real estate professional passionate about easing life transitions for her clients. Kate shares her current marketing practices and desires to optimize her social media efforts, which she finds overwhelming and time-consuming. We explore the benefits of content repurposing and the potential of AI tools to enhance efficiency, aiming to help Kate focus more on her real estate business and less on content creation.Key Takeaways:Streamlining Efforts: Kate aims to streamline her marketing by focusing more on her main revenue stream in real estate and reducing the time spent on social media.Content Repurposing: The emphasis is on creating a single piece of core content and repurposing it across various platforms to enhance efficiency.Leveraging AI: Utilizing AI tools like Opus AI and ChatGPT to automate content repurposing, potentially saving time and maintaining consistency in messaging.Outsourcing: The goal is to outsource content repurposing to a virtual assistant (VA), allowing Kate to concentrate on her primary business activities.Maintaining Authenticity: Despite automation, maintaining a personal touch in marketing content is crucial for engagement and authenticity.This session underscores the importance of efficient marketing strategies that align with business goals and personal bandwidth, encouraging business owners to leverage technology for better scalability and personal freedom. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Key Takeaways:Identifying Business Goals: Amber aims to develop a consistent marketing plan that can be effectively repeated, avoiding frequent strategy pivots.Focusing on Strengths: Andrews Artistry provides a full package of branding solutions, including photography, graphic design, and marketing strategies tailored for creatives and performers.Strategic Content Creation: Shelly advises focusing on platforms like Instagram and Pinterest, where visual content thrives, to enhance Amber’s online visibility and engagement.Segmentation and Personalization: Amber's business utilizes a segmented email list to tailor communications according to client types, enhancing the relevance and effectiveness of marketing efforts.Leveraging Lead Magnets: The importance of selecting and promoting high-converting lead magnets to attract and retain the ideal client base.90-Day Content Strategy: A structured approach to content creation, focusing on consistency and alignment with business goals, can significantly improve marketing outcomes.Don't forget to book your own Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this Marketing Makeover episode, I dive deep into the essentials of building an email list from scratch with Keri Simpson, the owner of a boutique marketing agency. We explore strategies to boost her agency's growth through effective email marketing. Key Takeaways:How to get started! We dive into creating a compelling lead magnet and how to select the right email software. These tools and techniques are vital for attracting subscribers and managing an efficient email system.How to grow you list and make it work for you! We explore the power of email automation and list segmentation. These advanced tactics help nurture client relationships effectively and complement existing social media efforts.Click here to book your Markering Makeover Strategy Session! https://resources.shellyniehaus.com/marketingmakeover Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this empowering episode, we dive deep into the world of user-generated content (UGC) with creative strategy expert Lauren Schwartz. Learn how to harness the power of UGC to boost your brand, connect with your audience, and scale your business - even if you're just starting out. Lauren shares invaluable insights on creating authentic content, leveraging social media platforms, and embracing new trends in digital marketing.Key Points of Discussion:UGC vs. Influencer Content: What's the Difference? Lauren explains the difference between UGC and influencer content, emphasizing how UGC allows brands to control their message while maintaining authenticity.DIY UGC: Crafting Content on a Budget Discover practical tips for creating UGC-style content when you're just starting out, including how to leverage your existing client base and personal experiences.Social Media Mastery: Where to Focus Your Efforts Learn which social media platforms are most effective for service-based businesses and why you don't need to dance on camera to make an impact.Turn Customers into Brand Advocates Explore strategies for encouraging your customers to become brand advocates through user-generated content.The AI Revolution in Content Creation Get a glimpse into the future of content creation with insights on using AI tools for voiceovers and more.User-generated content is a powerful tool for emerging entrepreneurs looking to scale their businesses. By embracing authenticity, leveraging the right platforms, and staying open to new technologies, you can create a strong brand presence that resonates with your audience. Remember, the journey to six figures starts with a single step – or in this case, a single piece of content.For those looking to leverage AI voiceovers, Lauren recommends 11 Labs. To connect with Lauren and learn more about her work, visit her website at theloft325.com or follow her on Instagram @theloft325. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Key Takeaways:Embracing a Growth Mindset: I discuss how adopting a growth mindset can transform your approach to business challenges and lead to greater success. I'll highlight the significance of believing in your ability to develop skills and overcome obstacles.The Power of Persistence: Learn why persistence is a critical factor in achieving your business goals. I'll share strategies for staying motivated and pushing through tough times, drawing from my own entrepreneurial journey.Building Resilience in Business: Understand the importance of resilience in the face of setbacks. I'll provide actionable tips on how to build and maintain resilience, helping you to bounce back stronger from any challenges you encounter.Strategic Planning for Growth: Explore the essential elements of strategic planning for scaling your business. I'll cover key aspects such as setting achievable goals, creating a roadmap for growth, and measuring progress effectively.Leveraging Your Network: Discover how to harness the power of your professional network to support your business growth. I'll share insights on networking effectively and building meaningful connections that can open doors to new opportunities.Practical Steps to Six Figures: Get practical advice on the specific steps you need to take to reach your first six figures. From optimizing your service offerings to improving your marketing strategies, I'll break down the actionable steps that can lead to significant business growth. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

For more tips Check out my Email Quickstart Guide! Learn five simple steps to get started with email in your business. https://resources.shellyniehaus.com/emailguideKey Takeaways!The Limitations of Social Media:   Only a small percentage of your social media audience sees your posts. Even fewer engage with or click through your content, as social media is crowded and noisy, making it hard to capture and maintain attention.The Value of Email Marketing:   Email allows for direct, one-to-one communication with your audience, helping to build trust and deeper relationships. You can control the conversation, frequency, and tone.Getting Started with Email Lists:  Creating an enticing opt-in offer or freebie is crucial. Ideas for freebies include checklists, quick wins, and discounts. Make sure your freebie aligns with your audience's needs and pain points.Building Trust and Desire:   Email marketing builds trust by positioning you as an expert and allows you to control the environment and message, similar to inviting someone into your home. The key is to create desire through valuable content that addresses your audience's problems and interests.Understanding Your Audience:   Research and define your ideal client. Identify their pain points and daily struggles, and tailor your email content to address these issues directly.Practical Tips for Email Marketing:   Provide less information but more value. Offer quick wins that can change your audience’s life in a short time. Use discounts or samples for product based businesses to entice signups.  Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Key Takeaways:• Understand the limitations of selling exclusively through social media• Learn the structure and importance of a sales funnel in your marketing strategy• Discover why email marketing is 42% more likely to convert to sales compared to social media• Explore the concept of lead magnets and how they can grow your email list• Gain insights on segmenting your email list for more targeted, effective communication• Overcome common objections to email marketing, such as fear of bothering subscribers• Learn about user-friendly email marketing platforms like ConvertKit• Understand the power of providing value through free resources to attract potential clientsThis episode will inspire you to embrace email marketing as a powerful tool in your entrepreneurial journey, helping you connect more deeply with your audience and ultimately drive more sales for your business. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

 Key Takeaways: -  Understanding your audience.-  Defining your zone of genius.-  Creating your offer.-  Building your personal brand:   Name:  Your brand identity includes your logo, graphics, and brand colors.  Face:  Use a consistent and professional profile photo across all social media platforms.  Feel:  Create content that reflects how you want to make your audience feel and fosters a connection.-  Connecting with your audience. -  Inviting your audience to take the next step.-  Positioning yourself as the go-to expert in your field.-  Strategic content creation. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Key Takeaways:Personal Branding Essentials:Your personal brand is crucial and will outlast any service or industry.A personal brand is comprised of your name, face, and how you make people feel.Ensure your online presence is cohesive and recognizable across all platforms.Google Yourself:Regularly Google yourself to understand your digital footprint.Ensure your online content is congruent and aligns with your brand.Consistency Across Platforms:Use the same profile photo and banner images across all social media platforms for easy recognition.Update your photos and banners to keep them current and on-brand.The Power of Conversations:Conversations can lead to business opportunities, collaborations, and valuable relationships.Engage with your audience on a personal level by sharing relatable stories and insights.Creating Conversations:Identify where your clients are hanging out online (Facebook, Instagram, LinkedIn, etc.).Focus on creating meaningful conversations rather than just posting content.Join us for our next Business Power Hour!  https://resources.shellyniehaus.com/powerhour Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Key TakeawaysImportance of Personal Branding: Your personal brand is your name, your face, and how you make people feel. It’s crucial for standing out in today’s market.Elements of a Strong Personal Brand :Building Trust, Interest, and Reason :Interest: Engage your audience with relevant and intriguing content.Trust: Show up as reliable, credible, and professional.Reason: Highlight your unique value proposition.Creating Connection Posts :Use high-quality, current images and videos that reflect your brand.Share personal stories and behind-the-scenes content to build a deeper connection with your audience.Inviting Your Audience on the Journey :Share behind-the-scenes of your work.Highlight client testimonials and success stories.Offer calls to action like sending a DM or signing up for a freebie to engage your audience further.   Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this episode of the Educated Empowered Inspired podcast, host Shelly Niehaus welcomes Monica Pitts, founder of MayeCreate Design and the Marketing with Purpose podcast. Monica, a web expert with a unique background in agriculture and a love for creative design, shares her journey into web development and the importance of having a strong online presence. This episode dives into the essentials of building and maintaining an effective website for small business owners and entrepreneurs, emphasizing the enduring significance of a professional website in today's digital landscape. Key Takeaways:Website as Your Marketing Home:Your website is the central hub of your online presence, where you have the most control over the content and user experience.Despite the rise of social media and AI in search engines, a website remains crucial for establishing credibility and providing comprehensive information about your business.Essentials of a Strong Website:Ensure clarity and simplicity in your website’s navigation and content to make it user-friendly.Key components of a homepage include introducing your business, facilitating quick actions for visitors, and showcasing your unique value through testimonials, case studies, and portfolios.Choosing the Right Platform:Start with a platform that suits your current needs but is scalable for future growth (e.g., Google Sites, Squarespace, WordPress).Consider the integrations and functionalities you will need, such as e-commerce capabilities or learning management systems, to avoid outgrowing your platform too quickly.Investing in Professional Help:Don’t hesitate to hire professionals for complex tasks like setting up a WordPress site, similar to outsourcing tasks like tax preparation.Investing in expert help can save time, money, and prevent costly mistakes in the long run.Future-Proofing Your Website:Plan with the end in mind, thinking about how your website can evolve to meet future business needs.Stay adaptable and be ready to upgrade your website as your business grows and technology advances.Tune in to this episode for actionable insights and expert advice on enhancing your online marketing presence and building a website that truly represents your business.  Connect with Monica: https://mayecreate.com/ https://mayecreate.com/resource/what-to-put-on-your-website/ https://youmayecreate.com/better-than-diy/ Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this episode, Marilyn Jenkins shares her wisdom on elevating your online presence and attracting more clients by maximizing your Google Business Profile. Discover why this free tool is a game-changer for local businesses and learn practical tips for optimizing your listing for maximum visibility.   Key Takeaways: Your Google Business Profile is a virtual storefront that allows potential customers to find you when searching for your services locally - don't miss out on this free opportunity!Properly setting up your profile with the right business name, categories, description and videos shows Google you're active and care about the user experience.Getting reviews and responding professionally is crucial - it builds trust with potential customers and shows you value their feedback.Stay engaged by regularly updating your profile with new posts, photos, products/services. Spend just 10 minutes a week!Maximize your local SEO by including your city/area in posts and photo locations - this increases your relevance in nearby searches.Purchase Marilyn's "Google Business Profile Training Guide" to access step-by-step instructions and SOPs to level up your online game! Use Code 5EMPOWERED to get the book for $5.  https://maximizeyourgbp.comConnect with Marilyn:https://lawmarketingzone.com  https://www.linkedin.com/in/marilynjenkins/ https://www.facebook.com/marilyn.jenkins.1232 https://www.facebook.com/groups/7053410491385040/ (GBP Group) https://www.youtube.com/channel/UCJaVjBx5VrfFLQNJlPIURJw https://www.instagram.com/lawmarketingzone Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this exciting new episode of the "Educated Empowered Inspired" podcast, I introduce a new segment, 10 Minute Tips. We are doing a deep into the strategy of creating a 90-day content calendar for social media tailored for entrepreneurs who want to streamline their content creation process. Learn how to efficiently plan, create, and schedule content that resonates with your audience without spending endless hours on social media. This episode is packed with actionable insights to help you get off the content creation hamster wheel and make your social media efforts more effective and manageable.Mentioned in the Episode: Social Media Mastery Blueprint Course - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/Key Takeaways:Overcoming Overwhelm: Learn how social media doesn’t have to be time-consuming or overwhelming.Three Stages of Planning: Break down your content creation into three manageable stages—planning, creating, and scheduling.Content Pillars: Focus on three types of posts: Connecting, Positioning, and Inviting.Efficient Content Creation: Use templates for visual content and tools like ChatGPT to generate captions.Scheduling Tools: Utilize tools like Later, Planoly, or Hootsuite to pre-schedule your posts and maintain a consistent social media presence.Engagement Focus: Spend your social media time engaging with your audience rather than just creating content.Practical Tips: Allocate a half-day to plan, create, and schedule 90 days' worth of social media content.     Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this week’s episode, Shelly Niehaus interviews Christine Rothdeutsch about the importance of building success systems in business. Christine shares valuable insights and practical tips on scheduling, payment systems, bookkeeping, lead generation, networking, and follow-up processes.Key Takeaways:Scheduling and Time Management:  - Block out specific times for business development, education, and free time on your calendar.  - Create a structured schedule to ensure you're dedicating time to important tasks.Payment Systems:  - Have your payment methods ready and easily accessible for clients.  - Streamline the payment process to make it convenient for clients to pay you.Bookkeeping Systems:  - Utilize bookkeeping software to track expenses, revenues, and run reports.  - Gain a clear understanding of your financial situation for informed decision-making.Lead Generation and Networking:  - Be intentional about networking events and focus on quality interactions.  - Set clear goals for each event and follow up promptly with contacts using CRM tools.Follow-Up Processes:  - Develop a systematic approach for managing follow-ups across different platforms.  - Prioritize proactive communication and utilize CRM tools to organize contacts effectively.As mentioned in the Episode: 5 Simple Systems to Add 6-Figures to Your Business - https://christineroth.com/5systemsConnect with Christine:https://christinerothdeutsch.com/ https://www.linkedin.com/in/christinerothdeutsch/ https://www.instagram.com/christinerothdeutsch/ https://www.youtube.com/christinerothdeutsch https://www.facebook.com/ImplementingYourVision https://podcasters.spotify.com/pod/show/christine-rothdeutsch Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this special episode of the Educated, Empowered, Inspired podcast, we dive deep into the stages of business growth with a focus on our exclusive Business Success Blueprint. This blueprint, crafted from 20 years of business experience, provides a step-by-step guide to growing a business that is not only profitable but also enjoyable and sustainable.Key Takeaways:Business Breakthrough: Focus on defining your business offer, audience, and messaging. Essential for those in the early stages of their business to set a strong foundation and avoid common pitfalls like lack of clarity and direction.Marketing Momentum: Develop a cohesive brand and a strategic marketing plan. This stage emphasizes the importance of consistency in messaging and the need for a detailed content calendar to enhance audience growth and engagement.From Social to Sales: Transition from social media engagement to building a robust email list that converts. Utilize lead magnets and nurture sequences to deepen relationships and boost sales through targeted email marketing strategies.Sustainable Success: Aim for scalability and efficiency through advanced marketing tactics and automation. This final stage focuses on refining offers and employing systems like CRM to ensure business operations are smooth and customer experiences are exceptional.Join us as we outline each stage with practical action items and discuss how to navigate from one phase to the next, ensuring steady growth and long-term success in your entrepreneurial journey. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this episode, online marketing coach Shelly Niehaus engages in a captivating conversation with Jeanne, an expert in menopause and its impact on entrepreneurship. We delve into the often overlooked topic of sleep deprivation during menopause and its repercussions on entrepreneurial endeavors.Key Takeaways:Understanding Hormonal Influence: Jeanne sheds light on how hormonal imbalances affect sleep patterns, emphasizing the intricate relationship between hormones and quality of sleep.Symptom Analysis: Instead of immediate lab tests, Jeanne advocates for analyzing symptoms as a basis for identifying potential hormonal issues, enabling a more personalized approach to addressing sleep disturbances.Role of Cortisol: Cortisol's significant role in sleep regulation and its interaction with melatonin is highlighted, offering insights into managing sleep difficulties effectively.Practical Strategies: Jeanne provides practical strategies for managing sleep issues, such as the four-eight breathing technique, which promotes relaxation and calms the mind.Empowerment Through Knowledge: Encouraging listeners to take proactive steps and providing resources like workshops and Jeanne's website empowers them to address sleep concerns and navigate menopause with confidence.Connect with Jean Andrus:Website - menopause.guru FB - facebook.com/menopauseguru Menopause Matters podcast - https://podcasts.apple.com/us/podcast/menopause-matters/id1647880274  Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Laurie Gilbertson shares valuable insights on the power of storytelling and communication. Here's a summary of the key points discussed:The Importance of Storytelling: Stories are powerful tools that connect us emotionally and help us make sense of the world. They are everywhere in our daily lives, from casual conversations to TV shows and books.- Becoming a Good Storyteller: To become a good storyteller, start paying attention to the stories around you and the ones you tell frequently. Write down five favorite stories and analyze their core themes and emotions.- Unleashing Creativity: Storytelling allows for creativity and personal style to shine through, making each story unique. Embrace your creativity and authenticity to connect with your audience genuinely.- Empowering Others: Through storytelling, you can inspire and empower others without making them feel like they're being sold to. Connect with your audience on a personal level by sharing relatable stories tied back to your business's why and values. Key Takeaways:Stories are everywhere in our lives and can be powerful tools for communication.Start by being aware of the stories around you and analyzing their core themes and emotions.Embrace creativity and authenticity in your storytelling to connect with your audience genuinely.Use storytelling to inspire and empower others while staying true to your business's values and purpose. Connect with Laurie Gilbertson:https://www.linkedin.com/in/lauriegilbertson/  https://tribecablueconsulting.com Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this episode, Jen Patterson shares valuable insights on managing finances effectively, setting up a structured bank account architecture, and taking control of your financial future. She emphasizes the importance of regular financial check-ins and offers practical tips for overcoming money-related stress.Key Takeaways:Structured Bank Account Architecture: Jen highlights the importance of setting up separate accounts for different financial purposes, such as savings, taxes, and spending, to avoid overspending and financial stress.Regular Financial Check-Ins: Schedule dedicated time each week for a "money power hour" to review financial statements, identify unnecessary expenses, and take proactive steps toward financial health.Empowering Mindset: Jen's personal journey and passion for empowering others serve as inspiration to take control of your finances, make informed decisions, and work towards financial freedom.Supportive Community: Joining programs or groups led by financial experts like Jen can provide additional support, accountability, and encouragement on your financial journey.Connect with Jen Patterson:https://www.dollardivas.org/https://www.instagram.com/jenpaterson.biz/ Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this episode of the Educated, Empowered, Inspired podcast, we delve into the power of video to elevate your brand presence. As entrepreneurs over 40, it's crucial to shine online and share our talents effectively with the world. I share five actionable tips to help you look your best on video and make a lasting impression. Key Takeaways:Tip 1: Good Lighting SetupTip 2: Create a Neutral BackgroundTip 3: Invest in a Quality CameraTip 4: Camera Placement and StabilityTip 5: Use a Quality Microphone For links to specific cameras, microphones, etc. Please check out my MUST-HAVE BUSINESS TOOLS! These tips are designed to help you level up your video presence, connect with your audience effectively, and make a positive impact on your brand. Remember, with the right tools and mindset, you can confidently share your message and inspire others in your entrepreneurial journey. Keep shining and elevating your brand to new heights!  Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this episode, professional organizer Nicole Gabai shares her holistic approach to organization and her unique "halfway book" system for managing information overload. She discusses her journey from a career in TV production to becoming a certified virtual organizing pro and the pivotal moments that led her to pursue organizing as a passion. Nicole emphasizes the power of combining digital and physical methods for efficient organization tailored to your life.Key Takeaways:• Adopt a holistic view of the organization that accounts for your physical space, time management, and information flow• Use Nicole's "halfway book" system with tabbed categories to capture and easily retrieve information as it comes in• Customize your categories to reflect the different areas of your life and work• Maintain a hybrid approach, utilizing both digital (phone notes app) and physical (notebook) for flexibility• Take 15 minutes at the end of each day to review and prepare for the next day• Give yourself permission for the organizational system to evolve and change as your needs shift• Find inspiration in art, nature, and surrounding yourself with beauty in everyday life• Stay consistent, but make your organizational methods work for your unique lifestyle and priorities Mentioned in This Episode: Clairefontaine Wirebound Notebook - https://a.co/d/d2JKPvfThe Art of Organizing Book - https://a.co/d/5cbqnJX Connect with Nicole:https://www.instagram.com/nicolegabai https://www.b-organized.net Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this episode of the Educated, Empowered, Inspired podcast, we dive into the essential tips for creating a compelling About Me page that resonates with your audience and elevates your online presence. Your About Me page is your digital introduction, and it's crucial to make a positive and lasting impression. Keep it Simple: Your About Me page should be concise, skimmable, and highlight the key aspects of your personal and professional journey.Start with Your Why: Connect with your audience by sharing your motivations, passions, and unique journey that led you to your current career or business.Speak to Your Audience: Frame your content in a way that focuses on how you can serve and help your audience rather than just talking about yourself.Avoid Industry Jargon: Use language that is relatable and understandable to your audience, avoiding complex industry terms or acronyms.Get Personal: Share personal anecdotes, interests, and values to humanize your brand and create a genuine connection with your audience.Progress Over Perfection: Don't overthink or strive for perfection. Start with a rough draft, and remember that you can always update and improve your About Me page over time.Resource:Download the free worksheet "6 Tips to Writing an Awesome About Me Page" mentioned in the episode to ensure your About Me page has all the essential elements to make a strong impact on your audience. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Key Takeaways: Myrna emphasizes the importance of organic search, revealing that it accounts for over 60% of web traffic and builds trust and authority with users.Our discussion highlights the differences between platforms like WordPress and Squarespace, offering guidance on choosing the right platform based on design preferences and SEO needs.Myrna shares valuable content creation strategies, such as repurposing podcast content into blogs and social media posts, to maximize reach and engagement across multiple channels.We discuss the role of AI in content creation and SEO, emphasizing its potential as a tool but also emphasizing the importance of maintaining authenticity and a human touch.Learn more about Myrna's upcoming SEO course, and accessibility resources are highlighted as valuable tools for entrepreneurs looking to optimize their websites and stay ahead in the digital landscape.Myrna recommends "Unreasonable Hospitality" as a must-read for entrepreneurs aiming to deliver exceptional customer experiences.Tune in to this episode for actionable strategies, expert advice, and inspiration to elevate your digital marketing and SEO efforts! Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Welcome to the Educated, Empowered, Inspired podcast! In this episode of our series, "Elevate Your Online Presence," we delve into optimizing your Instagram profile to showcase your brand effectively. Key Takeaways: 1.  Cohesive Branding:  Your Instagram profile should mirror your website, ensuring consistency in colors, fonts, and branding elements.2.  Searchability:  Differentiate your username (handle) and name (business name) to improve searchability and discoverability. 3.  Professionalism:  Use a professional profile photo with your face to establish trust and connection with your audience.   4.  Clear Messaging:  Craft a clear "I help" statement in your bio, stating who you serve, the problem you solve, and how you help them.   5.  Engagement Strategy:  Utilize three pinned posts to connect, position yourself as an expert, and invite engagement from your audience. Action Step: Update your Instagram profile using the tips discussed in this episode and tag @ShellyNiehaus to receive feedback and join the conversation. Mentioned in this episode:Create your “I Help Statement” for all your social media platforms.FORMULA FOR YOUR I HELP STATEMENT:I help ______ (ideal client) _______ (problem you solve) and ________ (their desire) through Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this motivating episode, Laura Bowers shares her courageous journey from corporate burnout to entrepreneurial freedom through embracing AI. Her life-changing pivot, sparked by an intriguing Facebook ad, led her to climb Mount Kilimanjaro and eventually launch the PMO Boss - an AI consulting agency. With infectious enthusiasm, Laura demystifies AI tools like ChatGPT, empowering listeners to harness their power for content creation, time optimization, and fostering deeper human connections in business. Her inspiring story and actionable tips remind us to boldly pursue our passions, leverage innovative technologies, and build a purposeful legacy.Key Takeaways:• Embrace pivotal moments as catalysts for transformation and personal growth.• Strategically integrate AI to streamline content creation, save time, and amplify your unique voice.• Train AI assistants like ChatGPT with your brand's values, style, and target audience for aligned output.• Leverage AI for content ideation, repurposing across platforms, and formatting while preserving human authenticity. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

We all deal with decision fatigue as entrepreneurs, but few of us know how it impacts our brains and performance. In this episode, I chat with executive consultant Jodi Hume about how to fight decision burnout and nourish our brains. Jodi explains that constant micro-decisions tax our prefrontal cortex, the "CEO" part of our brain. This leads to poor choices and impulse control when our mental fuel runs low later in the day. She shares science-backed tips for preserving brain glucose like minimizing decisions where possible and being cautious of "junk food" dopamine first thing in the morning. We also discuss the different types of rest and recharging beyond just sleep that entrepreneurs need more of. Jodi provides a framework for figuring out what your brain needs to refill your tank, whether it's creative time, sensory relief, or social connection. Jodi reminds us that when you feel like you can't pause and step away, that's exactly when you must. Tune in for more unconventional wisdom that will help you make space for your best strategic thinking. Connect with Jodi Hume:website: https://atthecore.com Instagram: https://www.instagram.com/jodihume/ LinkedIn: https://www.linkedin.com/in/joditurnerhume/ Tiktok: https://www.tiktok.com/@jodihume?lang=en Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Are you an entrepreneur or small business owner struggling with sales and self-promotion? Then this episode is for you! I'm excited to welcome Nikki Rausch, CEO of Sales Maven, to share her expertise on selling authentically. With over 25 years of sales experience, Nikki has a unique ability to transform the often misunderstood process of "selling." She'll guide us through her Selling Staircase framework and provide practical tips to overcome the fear of being "salesy." Nikki has written three books on the topic, which are available on Amazon, and hosts her own podcast, Sales Maven. In our conversation, she'll also open up about pivoting her business after moving states and transitioning to virtual events during the pandemic.  Whether you're new to sales or an experienced pro, this episode will empower you with actionable strategies to close more deals confidently and with genuine connections. Don't miss Nikki's inspiring insights and her free e-book offer! Mentioned in This Episode: Free e-book, Closing The Sale https://yoursalesmaven.com/shelly Connect with Nikki Rausch:https://yoursalesmaven.com/  https://www.facebook.com/yoursalesmaven/ https://www.instagram.com/your_sales_maven/ https://www.linkedin.com/in/nicolerausch/ Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this empowering episode of the Educated, Empowered, Inspired podcast, we kick off our series on elevating your online presence with a deep dive into optimizing your Facebook profile for high conversions. Whether it's the profile you've shared personal milestones on since 2007 or a newer account, transforming it into a professional profile can significantly enhance your credibility and connect you with your ideal clients. Join us as we explore actionable steps to audit and upgrade your Facebook presence, ensuring it accurately reflects who you are, who you serve, and how you serve them.Key Takeaways:Optimize Your Profile Photo: Your profile photo is your first impression online.Leverage Your Banner Image: Use this prime real estate to showcase your business, including your logo, brand colors, and a succinct message about who you help and how.Craft a Compelling About Section: Clearly articulate who you are, your target audience, and your value proposition in a concise I-help statement.Utilize the Pinned Post: Highlight a post that speaks directly to your ideal client's pain points, showcasing how you can solve their problems or improve their situation.Clear Call to Action (CTA): Ensure you have a single, clear CTA across your profile to guide potential clients on what to do next, whether it's visiting your website, signing up for a freebie, or scheduling a discovery call.Don't miss our step-by-step guide with screenshots and detailed instructions on optimizing your Facebook profile. Check out the link in the show notes for this invaluable resource! https://resources.shellyniehaus.com/fbprofile Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Today, we're diving deep into the pursuit of joy, both in life and in business, with our special guest, Reina Bach.  Join us as we explore Reina's fascinating journey from a technical background in engineering to becoming a certified coach and leadership expert. With a master's degree in industrial and organizational psychology and a knack for culinary arts, Reina's unique blend of skills and experiences offers invaluable insights into finding joy and fulfilment.We discuss the difference between happiness and joy, uncovering barriers to accessing joy, both external and internal. Reina shares powerful strategies for overcoming these barriers, including mindfulness techniques and the importance of setting boundaries. But the journey doesn't stop there. Reina guides us through a transformative meditation exercise, helping us tap into our inner peace and embrace the present moment. So, if you're ready to break free from the noise and discover the joy within reach, tune in now, and let's embark on this transformative journey together!  Mentioned in This Episode: Strategies to Stay Calm, Centered and at Peace 3 Secrets to Trusting Yourself 3 Tips to Getting Unstuck All they need to do is go to this page and enter their email: https://reinabach.com/podcast-landing-page/Connect with Reina Bach:https://reinabach.com/  www.linkedin.com/in/reinabach/  https://www.facebook.com/ReinaBachInternational Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Welcome to another episode of the Educated, Empowered, Inspired podcast! I'm Shelly Niehaus, and today, we're unravelling the secrets to my go-to strategy for turning followers into paying clients. In this episode, I break down my five-step email marketing strategy to guide you from building curiosity to converting leads into raving fans.Mentioned in This Episode - Email Quickstart Guide - https://shellyniehaus.ck.page/emailguideKey Takeaways:Step one: Choose a platform – don't get stuck, pick one and start.Step two: Craft a lead magnet – offer something aligned with your business to attract the right audience.Step three: Create a landing page – the bridge between social media and your lead magnet.Step four: Promote consistently – utilize the billboard effect and share your landing page across platforms.Step five: Nurture your list – the magic happens when you consistently communicate, offering value and building trust.Remember, the best time to start building your list is today. Let's be list-building partners and support each other on this exciting journey. Stay brave, keep moving forward, and let's build those lists together!  Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Welcome to another empowering episode of Educated, Empowered, Inspired. Today, we're joined by Kim Curtis, the CEO of Wealth Legacy Institute, who shares her incredible journey from financial chaos to becoming a beacon of success in wealth management.Key Points:Kim's personal story of overcoming financial struggles and how it shaped her approach to wealth management.Insights into the natural and human-made laws of money.Practical advice for entrepreneurs on managing finances during economic ebbs and flows.The importance of rewriting your money story to achieve financial and personal success.Actionable Tips:Start by addressing any outstanding credit card debt.Engage in money conversations with peers or mentors.Set clear, achievable financial goals based on your dreams and desires. Mentioned in This Episode: https://financialliteracypress.com/  https://agingparentchecklist.com/Connect with Kim Curtis:Website: https://www.wealthlegacyinstitute.com/  Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this episode,  I'll be delving into my experiences with time management and productivity strategies. I share about a weekly planning routine that has significantly transformed both my business and personal life. 1. I start by reflecting on the previous week's projects and wins, and then I suggest planning the upcoming week. 2. My approach involves consolidating appointments and projects in one place while identifying 'the big three' key tasks crucial for progressing through the week. I've adopted this method from Michael Hyatt’s Full Focus Planner, and it has truly elevated my business and alleviated my overwhelm. I can't stress enough the importance of allocating time for self-care alongside work commitments. I also share why writing by hand works best for me as an effective means for me to visualize the tasks for the week. Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this episode, we dive into the world of personal style and empowerment with the incredible Lucy Barrett, a seasoned style coach with over 25 years of expertise. Join us as Lucy shares her transformative journey into the realm of style coaching, drawing from her extensive training at the Style Coaching Institute.Discover Lucy's five-stage strategy to cultivate personal style, unravel the secrets behind colour and body shape, and the power of introspection to unveil individual preferences. She guides us through evaluating existing wardrobes, harnessing creativity from what's already at hand, and the importance of continuous review and adjustment.As a special treat, Lucy offers a downloadable freebie, 'The Elements of a Successful Wardrobe', empowering listeners to kickstart their own wardrobe evaluation journey. Tune in to explore how Lucy empowers professional women and female business owners to build confidence and express themselves through the transformative power of style, both in-person and online. Get ready to be educated, ignited, and inspired! Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Discover the power of "theme days" to streamline your focus and prioritize tasks. The Full Focus Planner has been my go-to for taking planning to a new level, assisting me in setting weekly goals and daily priorities. I'll introduce you to a simple yet effective phone box to eliminate distractions and underscore the importance of creating a conducive work environment.As we dive into work, explore the Pomodoro Method with a gravity-based timer that I find incredibly helpful for maintaining focus. I also recommend using blue blocker glasses to protect your eyes from exposure to screen. Lastly, I'll share how sticky notes work like magic, allowing me to jot down distractions without derailing my work.Join me on this journey to heightened productivity, and be sure not to miss the chance to access my business resources guide for links to these tools. Let's make this year our most productive one yet!Mentioned In The Episode:  Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

In this empowering episode of Educated, Empowered, Inspired, we're joined by Kelly Risse, CEO of Rise Up and Live Wellness, and host of the Winning in Business podcast. Kelly shares her personal journey from a health crisis to becoming a transformational coach, emphasizing the critical role of mindset in managing stress and achieving balance.Key Takeaways:The connection between stress and mindset.Practical techniques to manage stress, including the 'positive what if' method.Understanding stress personalities: The Perfectionist, The Comparer, and The Doer.The importance of self-acceptance and setting boundaries for business success.Kelly's story is a testament to the power of resilience and the impact of mindset on our personal and professional lives. Tune in for an episode filled with actionable insights and inspiring stories.Connect with Kelly Risse:Linkedin: www.linkedin.com/in/kellirisse  Business Breakthrough for Explosive Growth and Success in 2024https://riseupandlivewellness.coachesconsole.com/businessbreakthrough  Free Resources:List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecardMarketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeoverThe Business Power Hour - https://resources.shellyniehaus.com/powerhour Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercallEmail Quickstart Guide - https://resources.shellyniehaus.com/emailguideProfitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofileConvertkit - https://partners.convertkit.com/shellyniehaus Connect with Shelly Niehaus:Website: https://coaching.shellyniehaus.com/Instagram: https://www.instagram.com/shellyniehaus/LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/