On this latest episode of Now that's Significant, we were joined by we’re joined by Ethan Kellough, Co-Founder and Chief Product Technology Officer at Highlight, an Agile In-Home Usage Testing Platform that is making it fast and easy to conduct research with physical products. On this episode, we discussed the gulf between physical and digital product teams. How the pace of innovation in the software industry quickly outpaced the physical product industry The physical product industry is full of waste and is ripe for optimization The lessons that the software industry has learned over the past 20 years can be directly applied to physical product research You shared three lessons that physical product researchers can implement right away The best data is the data that most closely reflects realityInvalidate, don’t validate Size research effort proportional to the risk of being wrong We also discussed how the physical product research space changed in COVID and how in the next decade you’re hoping to see more agility come in at all stages of physical product research Hope you enjoy the episode.

On this episode of Now that’s significant, a Market Research Podcast, we were joined by Nancy Hernon, CEO and Co-founder of G3 Translate, a translation agency dedicated to cultural relevancy and inclusion giving a voice to the consumer in a time where linguistic and cultural norms are ever-changing.  We discussed how one size doesn't fit all in market research, and the critical role of international survey design in today's insights world. We covered: Culturally relevant survey design.Knowing and understanding your respondents and how they want to be spoken to.Dos and Don'ts of survey design for international surveys.Ensuring the survey design itself works for all markets, not only linguistically but technically.Examples of what can happen when international survey design isn't used.The future of translation in market research and the role of AI. Enjoy the show

In this episode of Now that’s Significant, we were joined by Marion Elliott, Director of Client Solutions at the Schlesinger Group. Marion’s experience in the market research field began in software and technology, she now works to help clients employ ResTech solutions to future-proof their insights practice. An avid follower of the latest trends and innovations, Marion is enthusiastic about market research technology and insights. Since 2018, she has served as the lead on WIRe’s “WIRe in Color” initiative, which seeks to strengthen the connections among—and raise the visibility of—women of color in market research. On this episode, we discussed Marion’s work in the ResTech space, as well as her invaluable contribution to WIRe in Color across the industry. We talked about the work that WIRe in Color is doing. The leadership and mentor programs, etc., which are helping people to find their place and their belonging in the industry. We touched on performative diversity as well, which is about making sure that companies just aren't checking boxes when it comes to DEI, but actually putting in things that will give longevity to these initiatives as well. We covered off how far we've come, especially considering what many have and still do go through in their lives. And we also went into ResTech and the role that that plays and in market research but also and diversity, equity, inclusion, and access. Marion shared with us what she is really excited about when it comes to the innovation that’s hitting the market, some of which includes platforms that are bringing together multiple methodologies. We hope you enjoy the show.

On this episode of Now that’s Significant, a Market Research Podcast, we have a new guest host in John Bird, EVP of Client Development at Infotools. John is joined by two inspiring insights professionals - Sherri Dansby and Damon Jones, founding members of the Insights Association's IDEA (Inclusion, Diversity, Equity and Access) Council. Sherri, Damon, and the IDEA Council are working to fulfill a mission to deliver measurement, education, and standards of excellence to address the lack of representation in the insights profession and the populations it researches.  Sherri and Damon we’re excited to share what the IDEA Council has accomplished since its inception in 2020. They talk about our “IDEAtor” fellowship program for young professionals, Equity Toolkit, and our “research on research” efforts to understand the current state of inclusion and diversity (aka DEI) in the industry and how to improve the execution of market research studies. They provide some good advice for insights professionals regarding what they can do to bolster their IDEA efforts. At Infotools, we know the value of providing organizations with representative insights. And with every improvement done before survey data is collected, i.e. who we hire, who strategizes. who designs, what is asked, who asks, how it is asked, who shapes, etc., the better we all will be as a result. Here are some links discussed in the episode: “The Evolution of Demographic Questions”, a position paper on how to ask demographic questions on Gender, Sexual Orientation, and Race and Ethnicity. https://bit.ly/IDEA_Qs. https://www.linkedin.com/showcase/idea-council Enjoy the show.

In this edition of Now that’s Significant, a market research podcast, Michael Howard, the head of marketing at Infotools, is both guest and host. The show covers the rising preference we're noticing of stakeholders and decision-makers getting their hands on the data to actually become data driven, They've realised the value in being able to dig in deeper to the data, interrogate it, challenge it, in order to arrive at the most valuable of insights. It's why we're championing those who, to use a sports analogy, would rather play than watch from the stands.  Why do this? Well, when your insights function is working well, you’ve got everyone playing the game who needs to be, and you’re making decisions that help lift the overall performance of your team on the pitch, you’ll start winning more often. And when this happens, you’ll start seeing more people want to watch from the stands - be this your customers, prospects, and potential employees. And when your prospects like what they see, they’ll sooner or later become fans. And we all know what happens at that point.  Hope you enjoy the show.

On this latest episode, David Paull, founder of Dialsmith, a pioneer in instant and continuous moment-to-moment feedback software, joins us to talk about the crucial steps required for landing the perfect messaging. On the show, we talk about: - How effective messaging, that brings about a desired outcome, follows a storytelling framework that anyone can learn and deploy - David described how effective messaging is achieved by covering off four key things – personas, cognitive bias, a storytelling framework, then testing and refinement. - We discussed when brands get this right, barriers to purchasing are eliminated because customers are drawn to brands that are connected with their needs and wants. - And David closed with a few examples of brands that are getting messaging right, which included Zoomcare, Liquid Death, and Gong. Enjoy the show

On this episode of Now that’s Significant, Horst Feldhaeuser, Group Services Director at Infotools was joined by Jason Buchanan, Managing Director at the Global Market Research Agency Verve. Jason has a rich history in the insights sector, founding the Research Now APAC chapter and steering SSI’s APAC business to greener grass. Jason has a passion for exploring how the world works, the know-how for making it better, a deep understanding of consumers, and even has a degree in neuroscience. Horst and Jason discussed: > How 12 year olds next door could be completing MR surveys to buy electric scooters (and you may not even know it). This behaviour is likely more widespread than we think it is (or accept it to be). To put this into persona talk, Fabricated Frank sure does answer a lot of surveys. > Automatic fraudster detection and checks aren’t good enough anymore. There is more that's needed to be done in order to clean up this issue. > There is a significant need for panel and field suppliers to truly verify the identity of people. > The market research space really needs to care about this – not just pretend we do. > On top of compensation, the industry really needs to focus on survey experience (SX), in order to recapture the stature and reputation that has been lost by the industry over the past decade or so. > And of course, that having something that you are passionate about outside your professional career and even outside your comfort zone, whether that’s a side hustle, a hobby or something that truly challenges you – often makes you a better professional. Enjoy the show.

Bryan Smith, the BHT Data Solutions Director for Ipsos Global, joins us on Now that's Significant to discuss what market researchers want, what they really, really want. But it's more than that - it's what insights teams really need. And for most teams, when it comes to market research data, Bryan Smith argues that they don't actually need dashboards. Ultimately, dashboards are a means to an end, they should never be table stakes. Bryan and Geoff discuss how dashboards are often a way to give people access to consumer data. When this is working well, organizations can make decisions in much shorter time frames, which is paradigm-breaking for most who haven't embraced modern processes and technologies. Enjoy the show.

On this episode of Now that’s Significant, we were joined by CEO and founder of Relative Insight, Ben Hookway. Ben came on the talk about the possibilities and value that is sitting in our owned, qualitative text data. Rather than analyzing all data that is common between two people groups (generally 90-95%), Relative Insight scrupulously digs into all that is different between the two groups (normally 5-10%). This approach enabled the one law enforcement department to spot those bad actors who were posing as teenage girls. Relative Insight then moved into the insights and market research world and is quickly becoming a force in its own right, helping insights teams understand different target audiences, knowing which ways to talk to them, and how one should even gather text for analytics in the first place, in order to get respondents to respond with meaning.

On this episode of Now that's Significant, we’re joined by not one but two guests who played and continue to play a key role in helping maintain high standards of practice in the market research space. The first is Annie Pettit, Chief Research Officer at E2E Research, and the second is Elissa Molloy, Director at ISO Audit Solutions. In this episode, we discuss the international standards certification for market research ISO 20252. Annie and Elissa provide a little background on their careers and involvement in producing and maintaining the standard. The certification has specific annexes that organizations can be audited on, which are relevant to the role they play within the industry - from sampling methodologies to data management and processing requirements. The certification is relevant for all parties, including in-house corporate insights teams, agencies, and software providers. Elissa speaks to the benefits she has witnessed organizations realize after undertaking the changes required to meet the standards - a couple of the biggest of these being efficiency gains from avoiding re-work, as well as reducing risks of things going wrong with their research. Enjoy the show.

John Geraci joins us on this episode of Now that's Significant to talk about the alarming problem of trust in market research polls. As the President of Crux Research, as well as a career heavily focused on polling, John brings a wealth of knowledge to the challenge of declining trust in polls. Throughout the podcast, we talk about: - What led to John writing his book Poll-arized: Why Americans don't trust the polls. - There are serious data quality issues across all types of survey research – not just the election polls. - One of the biggest contributors for this historically low trust is all stems from low response rates. - The industry's investment in methodology and technology has largely not gone towards improving respondent trust and response. - Our sector's tendency to focus almost exclusively on sampling errors, when there are many more consequential errors to consider. - And, ironically, how lack of trust in polls could actually lead to an increase in voter turnout. Enjoy the show.

This episode of Now that's Significant, Karine Pepin from 2CV joins us to discuss the value we could be missing out on by discarding incompletes too soon. During the podcast, we discuss: - How the market research industry is changing rapidly as a result of cultural shifts and innovation - The demand for good survey participants far exceeds supply, as a result, survey conversion is more important than ever - Our first line of defense is creating an engaging survey experience. Mind, you could still have hundreds of participants drop off even if the survey is short and engaging - Keeping partial completes could help solve the participant crisis and speed up fieldwork. It’s not a straight forward decision. Like everything else it requires trade-offs Hope you enjoy the show

We welcomed Lynn Pellicano on the podcast to talk about ways to improve our sample quality so we're spending less time cleaning it and more time analyzing it. In the podcast, we explored: Sample quality has become endemic across the industry. You mentioned that B2B suffers from this the most, but obviously B2C prone to it as well. It is a significant issue. A number of things that haven't or aren't sufficient any more like the Double Opt In, self-selection, etc. We really need to have buttoned up screeners to help us to weed out bad actors. Customer recruitment can help in this space too. Phone interviewing and field studies are back, which is great, since it's fraud can't be scaled to the extent that 100% online can. This means there's a whole lot of new or not new, but existing collection tools that people can use to reach a broader section of society. We talked about how some are cleaning up to 80% of the sample, which is quite scary to think about the value which they could be missing out on by doing such things incorrectly. We discussed how we need to get our surveys shorter, be device agnostic with the with our collection tools and also use multiple recruitment methods to make sure we're not just focusing on over those representative, prolific online people. We explored the use of technology in the recruitment phase, with the likes of geolocation, language, IP addresses to help keep people out of or confirm people before they enter using prescreen as well. There's also improvements we can make in the design phase, using things such as refusals, questionnaire design, flaws, falsehoods, social desirability, people giving politically correct responses rather than the true opinions that we talked about briefly on the screening phase. We looked into some things we can do in real time as well, such as developing consistent and efficient, accurate data checks, confirming knowledge respondents confirming attentive respondents, but not being too aggressive with it. And then we looked at a few different things such as speeders, open interviews, straight lining, red hearings. You also talked about numeric outliers and contradictory and probable responses as well. And lastly, we spent a moment imagining if we were to get everything right in the sample space, as improbable as it may be, and what would happen. Enjoy the show.

We welcomed Jason Jacobson, Director of Consumer Insights at Woodside Homes to this episode of Now that's Significant. On the show, we discussed: - How less is more when it comes to consumer insights data as organizations and decision makers alike have far too much on their plates to be sifting through and trying to make sense of the fathoms and fathoms of data stored in lakes. - We went on a trip down memory lane to explore Jason’s journey in the market research and insights world. - We discussed how having less data can actually help insights teams and businesses to go deeper into the data and analyses. - We briefly looked at the reason for the deluge of data we find ourselves in. - We mentioned the importance of respecting the context of storing data in order to retain its full value, think respondent vs syndicated data. - We talked about an alternative north star to quantity of data, which is action. There’s no point in having the best, most interesting insights in the world, if it’s just academic no change or success comes of it. - And lastly we had a look into the crystal ball to see what’s instore for the insights sector. Hope you enjoy the show.

In this episode of Now that’s Significant, a market research podcast, we welcome on the show Horst Feldhaeuser, Group Services Director at Infotools and Alyona Medelyan, CEO and co-founder of Thematic. Horst and Alyona take the reins of this show, presenting their paper from the 2022 Research Association of New Zealand Conference: AI – friend of foe? Their paper delves into a joint project they were involved in, using AI to find insights from online reviews of Coca-Cola, the world’s largest soft drinks manufacturer. Enjoy the show

In this episode, we welcomed on the show Lisa Wilding-Brown, Chief Executive Officer at InnovateMR and one of the market research industry’s top minds on data quality. During this podcast: We ultimately talked about the never-relenting, always present challenge of data quality in the market research space. Lisa mentioned that even though this issue has grown and changed over time, it remains fundamentally the same: there will always be fraudsters looking to cash out on survey incentives. We discussed how and why there’s no single or easy fix to this issue, and why that isn’t an excuse not to do something about it. We discussed the size and impact that cyberfraud has in the world and on the market research sector, as well as where the fraud starts in the market research space, which the ad tech space was mentioned. We even looked at what may cause some people to become cyberfraudsters. And finally, we talked about some of the things organizations can do to mitigate, minimise, and prevent the impact of cyberfraud in our market research efforts, which will go a long way in increasing the quality of our data, the insights that can be generated from this data, and the actions that can be made as a result of those insights - which, if we have our customer centric hat on, will improve outcomes for our clients as well. Enjoy the show.

The episode features CEO and Momma Bird of Little Bird Marketing - Priscilla McKinney. Priscilla joined us on the show to talk about: - The importance of understanding the context we’re in and the biases we bring to our market research projects, as these can influence the outcomes. - The need for us to retain our humanity at each step of the market research journey so we respect everyone’s time and contribution, which will lead to greater long-term outcomes and insights.  - The need of having different standards for both brands and the industry when it comes to qualitative and quantitative research. - We looked into some of the key differences between reasons as to why we need to have different standards, as well as the role that brands and the industry play in shaping and adopting these standards. - We explored some of the challenges that we face in achieving success in this area. - And we finished on what success looks like for those in the profession when we get these best practices in place. Enjoy the show.

In this episode of Now that's Significant, we were joined by Karen Lynch, the new Head of Content at GreenBook. Like Infotools, Karen has been in the research industry for 30 years, largely as a full-time qualitative researcher. She merged her two passions in joining GreenBook as Head of Content; her role is responsible for the overarching content strategy and influencing the editorial direction of GreenBook’s industry-leading blog, podcast and global events. During the episode, we talked about: - How mindfulness, networking, and taking the plunge are all key parts of building a meaningful career in the market research industry - or any industry for that matter. - We looked at what it means for each of these three parts and how we can do better. - We touched on the role of creative and lateral thinking in crafting a successful career in the insights sector. - We looked at the role that GreenBook plays in the market research and insights industry. - And we finished on what could be instore for us in the years to come. Enjoy the show

In this episode of Now that's Significant, we’re joined by Aryn O’Donnell, Vice President of Corporate Services for Fieldwork Inc. During the show, we discussed the return of in-person market research, back after a long hiatus caused by the pandemic. Topics covered in the episode include: - What we've been missing out on over the last two and a half years - The types of industries that are again embracing in-person research, which Fieldwork have a large focus on. - The tactics and strategies Fieldwork used to overcome the hurdles of getting people back into the swing of in-person surveys, which touches on the evolution they witnessed of the data collection method. - Aryn talked touched on fraud and the steps they take to minimize or remove it from their samples. We hope you enjoy the show. Fieldwork recruits respondents according to client specifications and host in-person, remote, or hybrid research sessions where clients uncover insights for brand and business impact.

In this episode of Now that's Significant, we were joined by Kim Short, Senior Vice President, Ipsos North America. Having worked in the industry since 1996, Kim has a passion for understanding what makes brands successful and how to drive their success to new heights with the support of communications that entertain, inform, and persuade. We drew on her extensive experience in the industry to discuss the dreaded data shift, something many of us know a lot about after recent pandemic-ravaged years we've endured. Throughout the episode, we discussed: Those dreaded data shifts and how insights teams and brands can help navigate after experiencing such a shift.We took time to understand what a data shift was, mentioned a few examples, including those that are internal and external shifts.We covered what to look for when trying to spot a data shift, especially when one has occurred but it's not reflected in your data.We looked at both what an organization should and shouldn’t do once they’ve spotted a shift in their data.And we touched on the role of technology in helping an insights team move forward with their longitudinal study. Enjoy the show

In this episode of Now that's Significant, we were joined by Shira Horn, Executive Vice President at AMC Global, a boutique custom research firm that specializes in product launch, and all facets related to product success. Today we talked about the critical role market research plays in helping organizations track and understand consumer behavior, especially in times of crisis. We had an overview of the work in which AMC Global is currently engaged, including the primary research they facilitated with the help of OpinionRoute. Shira shared some insight into the practices and methodologies they used in the study, and the reasons why they decided to make the findings of that study open to anyone who wants it. We talked about some of the key findings from the study, such as tech adoption, beverage consumption, environmental impacts, corporate responsibility, and the gift that keeps on giving that is supply chain issues. We touched on and shed some light on why it’s important to keep an eye on changes in consumer behavior. And finally, we gazed into the crystal ball to see what could be instore for the market research sector in this post-pandemic world we are either in or at some unknown point in time will enter. Enjoy the show

In this episode, we were joined by Johann Bittner from Loyalty Research Center to discuss the roll of market research in a post-cookie world. During the show, we discussed: - The evolution and impact of privacy in this digital age, and how organizations are needing to change both processes from a technology, a human, and a strategic perspective.  - Life after the death of the cookie, what it’s like to operate as a marketer, as an organization when you can’t readily track who is coming to your website, ultimately, why that is a good thing too. - We looked at what cookies are and how they were historically used. - Johann gave us a rundown of the research and methodology LRC and Rep Data used to help organizations grapple with the shift to a cookieless operating environment, including some key findings from their research, such as AI to help put pieces of the puzzle together. - We addressed some of the privacy concerns regarding this matter. - Johann touched on what differentiates leaders from a technology adoption and usage perspective, in both B2B and B2C worlds. - And, we dived into the role of primary research in this cookieless world, being able to use that research in parallel with other business data, to drive future decisions. Enjoy the show.

In this episode of Now that's Significant, we spoke to Vignesh Krishnan, the Founder and CEO of Research Defender. Vignesh shared some great insights into the state of fraud in the market research and insights sector. The way fraud has permeated throughout the entire world means insights teams need to be proactively investing in the quality of their market research and consumer data. Focusing on inputs (rather than outputs) is the first piece step that the industry can take to limiting fraud, with such tools as digital fingerprinting, text analytics, etc. We touched on the role that well-designed, shorter, and more engaging surveys plays in getting clearer, more accurate responses, not to mention better payouts. The episode also dived into why we've seen a sharp increase in fraud lately, the potential for fraud in neuroscience, and false positives and false negatives. Enjoy the show

Greg Stucky, Chief Research Officer at InsightsNow joins us on the show for a fascinating discussion around the pillars of successful innovation teams. The key points included: - The key driver that successful innovation teams use to launch and iterate products and services that resonate with the market, which ultimately comes down to focusing on the behavior that you’re wanting to nudge or disrupt.  - Greg highlighted some of the frameworks his team uses to better predict behavior and help bring better understanding to their clients of their customers.  - We looked at what makes InsightNow’s Implicit / Explicit testing approach, and the importance of knowing the percentages of how many people are either nudged or disrupted.  - Greg touched on the science behind the innovation approach, specifically the implicit/explicit test.  - And lastly, we explored some applications of the implicit/explicit test and work through their testing centre that Greg and the team are involved with at InsightsNow. Happy listening.

This episode of Now that's Significant is a partnership between the Research Association of New Zealand and Infotools, filmed to coincide and celebrate the ESOMAR International Market Research Day. Geoff Lowe, Maria Tyrrell, and Murray Campbell discuss what the world would be like without market research, and in the process show the value and role it plays in our daily lives. This episode uses the 3 of the 17 United Nations Sustainability goals, and explores how market research applies to each one. Enjoy the show

This episode explores the topic of BI tools, and how they're not fit for purpose for extracting material business value out of market research data. Host and guest, Michael Howard looks into the role of BI tools, and compares them with the external equivalent CI tools. The episode covers: > BI tools are an incredible asset to an organization and can deliver all sorts of insights that can help an organization, but, they simply can’t easily deliver the same kind of value to insights professionals that a fit-for-purpose consumer intelligence tool can. > We dived into BI tools, exploring their rise and use in the business world, which included five reasons why BI tools aren’t fit-for-purpose for market research data. > We touched on the workaround that broke the metaphorical camel’s back, digging into reasons why workarounds aren’t always the solution for market researchers. > We looked at consumer intelligence tools and how they’re focused primarily on the consumer, the customer, the user. This covered CI tools being valuable in storing and processing data in a way that respects the statistical nuances of consumer and market research data. > And we finished with the need to focus on desired outcomes then working backwards to see what path is best for your insights function to take. Enjoy the show.

Bob Lederer, founder of RFL Communications and Chief Mentor and Partner at RSB Insights and Analytics, joins us on Now that's Significant to reflect on the journey the insights sector has undertaken so far, delving into his substantial experience in the industry. In this episode, we cover: > How market research and insights teams are exposed to far too many 'innovative' tech tools that aren’t put through adequate testing before being released into ways of working. > A brief history tour of how the industry got to where we are, revisiting some important milestones along the way, such as the early adoption of the internet, which birthed online research, initial usage of mobile phones in market research. > Innovation in and around the Millennium Bug, including what initially drove the major uptake of online research, plus the genesis of online communities. > The positive and negative impact of VC and PE on innovation in the market research space. > And some crystal ball time looking into the future of innovation within the sector. Enjoy the show

This episode features Sabrina Trinquetel , U.K. Sales Director at Measure Protocol, a behavioural data collection organization. Sabrina, an insight and sales professional with a passion for great research, has held leadership roles at some of the top market research companies in the world over the past 10 years, and is committed to bettering the industry while also focusing on growth initiatives for Measure. She is co-chair of the Market Research Society’s Pride group and co-hosts its OUTsights podcast. She also sits on the MRS’s DI&E Council and Representation in Research steering group.  In this episode, we discuss: > How data quality is so much more than just the quality of our data, as it requires a concerted effort not just in how we’re collecting the respondent data, but also who is collecting, analyzing, and distributing the insights too. > We discussed the need to be cognizant of data privacy, as the lack of it being front and centre in our efforts will lead to an erosion of trust with respondents, the market, etc.. In turn, our research won’t result in much except a loss of reputation within the organization. > We explored privacy-first design, how organizations are achieving this, and what results they are realizing by doing so. > We talked about the need to be a truly diverse, equal, and inclusive business. Not just because it’s the right thing to do, but also because our insights are going to be far more effective and representative of the world. > And finally, we undertook a little thought experiment to see the difference between organizations who truly embrace DEI and those two continue doing market research as we’ve always done it. Enjoy the show.

In this episode, co-hosts Geoff Lowe and Horst Feldhaeuser pool their collective experiences and discuss what makes a good market research conference submission. The episode explores submissions that tie into conference themes, avoiding anything remotely salesy, how to be concise but not too concise, presenting novel ideas that others can run with, and what makes the best case studies stand out. Ultimately, the discussion covers off the importance of ROI, elusive as it may seem. Enjoy the show.

Insights professionals aren't immune to the pressures we've faced over the last couple of years. And no-one knows this more so than Kristin Luck, the current Chair of ESOMAR and co-founder of ScaleHouse Consulting. Kristin joins Infotool's Director and Head of Sales Geoff Lowe on the show to discuss this poignant issue that the industry is facing. The episode covers how we can get burnt out by doing things we really love, not just those laborious things we don’t. Historic expectations of busyness formed bad habits, and left us with a form of guilt if we don’t keep up our productivity levels. Burnout is not a unique thing to executives, it’s researchers too, which Quirks recently picked up on. James Pickles has been talking publicly about his burnout, and we need to be more vocal about this issue, as it can destroy lives. The tension between working hard early on in your career to get ahead vs finding a balance in your life. And this is about prioritizing what’s important to you. Be mindful about what you say yes to is a no to something else. Some organizations are starting to work on wellness initiatives, being truly people-first. We need to have more Sue Embrey days, where we have relaxing workdays… Be intentional on how you want to map out your career, put boundaries in place that ensure you can achieve your priorities, what’s important to you. Enjoy the show.

In this episode of Now that's Significant, Jeremy Antoniuk joins us to discuss the sample quality issues that the insights industry is facing, the moment it's been accelerated by the pandemic. We discuss careless respondents, reckless respondents, individual gamers, and professional gaming organizations who are all contributing to that the drop in quality that we have experienced quite sharply over the last couple of years. We look into what's at stake if organizations fail to address these quality issues. Jeremy talks about some of the driving reasons behind Rep Data and how it's helping raise the bar of sample quality and therefore the insight quality that rolls out from such collections and obviously the outcomes that come from those. We touch on the macro and micro changes that need to be made from both industry and individual level, so insights can once again be that light bulb moment rather than that dull glow in the background that it has come Finally, we cover about the idea of that market maker, the unbiased sourcing, rigorous quality controls being able to add value at scale, mutual value to both buyers and suppliers.

This episode we hear from Lilah Raynor, CEO and Founder of Logica Research, who dives into: The role of research in understanding the financial needs and consumer behavior, especially in the face of such unprecedented change.How research is also able to dramatically improve the financial wellbeing and therefore the lives of people, when organisations put such research to use - rather than simply leave it in a PowerPoint presentation collecting dust.The Future of Money study, which has helped track those said changes, and also the launch of the insights kit, which will let people analyze the findings themselves.And some of the tangible outcomes of the work Logica are doing, as well as the pro-bono work that Lilah and her team carry out. Enjoy the episode.

Laura Beavin-Yates discusses Agile neuroscience and its vital role moving forward in the insights space, including its multiplying effect when used in conjunction with traditional methodologies. We cover the role of academia in the commercial sphere, as we saw with the likes of Immersion. We touch on the kinds of insights that have been uncovered using neuroscience And finally, we look into the crystal ball to see what the future may hold for neuromarketing.    Enjoy the show.

Simon Chadwick joins us on Now that's Significant to share his experience in how organizations need to realize that technology itself will not magically improve the level or value that an insights team offers. Simon discusses the disconnect of the technology dream sold by vendors and the reality facing insights teams, which is fundamentally caused by vendor's superficial understanding of market researchers. This also includes potential ulterior motives that arise from private equity and venture capital funding, and what this means for the long term. The episode covers key challenges facing insights teams, including: o   Increased strategic relevance o   Need for real time information o   Greater experimentation Finally, and most importantly, Simon explores what it looks like when market insights functions get their tech investments right, and the value and outcomes they can achieve as a result – which isn’t a dream at all. Enjoy the show.

Jamin Brazil talks about the single largest impediment to growth: talent. Jamin discusses how to attract and engage employees, issues stemming from hybrid ways of working, and the significance of investing in employee morale.

In this latest episode of Now that's significant, Geoff Lowe discusses the age of data enlightenment that the Market Research industry is heading into, and what that means for insights professionals. The podcast covers: - How the industry is currently working rather in fragmented and sequential ways, which slows down the process to value and even reduces the value itself. - The potential solution of where get clients and stakeholders become involved in the discovery and understanding of the insights and the consumer data that they're analyzing. - How hands-on approach leads to a better grasp of what's happening in their customers' minds, which means they can take faster action as a result of what they've learned. - Some of the barriers of this data enlightenment, include researchers holding onto the kingdom (of old), and then also technology and disparate systems as well, 'undemocratic' processes. All of these requiring shift in mindset / changing of expectations. - And lastly the fruit and joie de vivre insight teams can rediscover when they unleash the power and potential of these modern, consumer data and insight tools.