Is your marketing team ready for the AI revolution? We sat down with Paul Roetzer, Founder and CEO of the Marketing AI Institute, to discuss how CMOs and healthcare marketers can approach AI in 2025. Healthcare marketers are still experimenting with AI—but need to scale, quickly. Ready, set, AI.

Tomorrow is too late, and hospital systems need to act now. In this episode, host Kris Wickline is joined by Kate Caverno and Sarah Mars Bowie, both serving as VP of Communications at BPD. Together, they discuss BPD's latest value attack white paper, "Tomorrow Is Too Late", highlighting the influence of payers and pharmaceutical companies on public opinion, the hurdles hospitals face in communicating their true value, and why building trust with consumers has never been more critical. Tune in now. 

In this episode, Desirée Duncan is joined by Yvette Conyers, Associate Dean of Equity Diversity, and Inclusion at the University of Maryland School of Nursing, and Chelsea Rice, Associate Vice President of Engagement at BPD to discuss the critical themes of health equity and the power of storytelling in nursing. We learn about Yvette's personal journey in nursing, the importance of understanding social determinants of health, and how storytelling can foster deeper connections and understanding in healthcare.

How will social media marketing evolve in 2025? Will Meta AI take off? Will the Metaverse make a come-back? How can marketers create ALL the content needed in an efficient way? How is social mimicking search? We’ve got our crystal ball out—join us for this peek into a social future.

It's another busy week in healthcare marketing. Meta announced Movie Gen, Google launched AI Overview ads, and Walgreens closed more stores. In this Newsflash x No Normal, we analyze the news and its impact on AI, advertising, and retail health.

For many healthcare marketers, it's 2025 Planning season. Translation: it's time for tough budgeting conversations. Join us as we dig into the data-driven approach that can help CMOs get the marketing budgets they deserve.

New data by EY and the AHA shows that nonprofit health systems give back to communities to the tune of $129B. But in the same week, a new JAMA study focuses in on nonprofit hospitals tax exempt status. In this newsflash episode, we explore these conflicting reports and dig into the ongoing Value Attack on health systems. And—hot off the press, CVS Health is cutting costs—another new entrant to bite the dust? Tune in for all this news and more.

How can we overcome the backlash against DEI initiatives and truly address health equity? Hint, communications plays a vital role. Guests Vanessa Nazario, Chapter President of the South Florida Chapter of the National Association Latino Healthcare Executives, and VP of Communications, Nicole Terry joins our host Desiree Duncan, VP of Health Equity & Inclusion to delve into the crucial themes of health equity, the influence of social determinants on patient outcomes, and culturally competent care being a must for every organization. Don’t miss this compelling conversation on how healthcare marketers, communicators, and c-suite level executives can create more inclusive and equitable healthcare system for all and grow their market share.

Hospitals and health systems have been in Pixel Mayhem for 2+ years now. But with the U.S. Department of Health & Human Services' recent decision to drop its appeal in the pixel tracking case—are our pixel tracking troubles finally over? Join us in a discussion about how healthcare marketers can responsibly navigate tracking technology, and balance first- and third-party data for measurement purposes. Tune in.

Check out more of our content surrounding the election: Podcast: Election Year: Navigating Healthcare Through PoliticsBlog: What the presidential election year means for hospitals and health systems

The National Institute for Health Care Management reports that 80% of rural America is medically underserved. Because of this, building relationships and making authentic connections with rural communities is crucial for healthcare brands. In this episode, we discuss our personal experiences with rural communities and the importance of healthcare marketers understanding the needs and interests of these communities for effective marketing.

Nike. Just say the word and brand strategists everywhere go gaga. But today, this storied brand is facing major challenges—Nike's revenue has dipped, digital sales have declined, and the stock price has plummeted. What's the tea? In this episode, we dig into what went wrong, and discuss learnings for healthcare marketers.

What happens when you combine the art of human experiences with the science of data? You get creative Precision Marketing. In this episode, host Desirée Duncan, VP of Health Equity, is joined by Mindy Adams, Chief Creative Officer, and Anne DiNapoli Block, Managing Director of Data Solutions & Analytics—all from BPD—as they discuss Precision Marketing and the intersection of creativity and data, along with some of their favorite campaigns that leverage data to tell stories and personalize messaging, such as Spotify's Wrapped and Google's Year in Search. Take a listen.

Northwell Launches Northwell StudiosAdoption Trends for Generative AI

What defines a game-changing campaign? Is it a community-driven project for a new smartphone launch, or perhaps a daring campaign that challenge digital dating norms? In this episode, Desirée Duncan, VP of Health Equity; Julie Bricker, VP of Media Innovation & Integration; and Christian Barnett, Chief Creative Officer—all from BPD—delve into the game-changing campaigns that inspire us—from Heinz’s bold moves to campaigns that keep it real with humor and humanity. Discover how healthcare marketing leaders can draw inspiration to create their own revolution. Learn how healthcare marketing leaders can continue to be inspired to make their own game-changing campaigns by listening now.

Sources from the showGoogle gives up trying to eliminate cookies 

What if... healthcare marketers could speak to audiences one-on-one? What if... machine learning underpinned your marketing, getting smarter every day about your audiences, targeting, and creative output? What if... your marketing efforts drove a 10:1 ROI? We dreamed it. And then we built it. Join Precision Marketing experts Anne DiNapoli Block, Managing Director of Data Solutions & Analytics and Micha Siegel, Precision Marketing & Data Strategist for a conversation about how to supercharge your healthcare marketing efforts.

Texas hospital is reportedly 1st in US to use holograms for doctor-patient visitsDeloitte Insights: Building and maintaining health consumers' trust in generative AI

Want to read more about Rome is Burning? Click the link here: Rome is Burning

The Surgeon General is calling for warning labels on social media platforms due to mental health concerns. Yikes. For healthcare marketers, this creates a conundrum—when your business is to support community health, but also benefits from social, where do you stand? Join us as we debate this interesting issue.

In this episode, host Desiree Duncan, VP of Health Equity, is joined by guests Beth Toner, Director of Program Communications for the Robert Wood Johnson Foundation, and Dr. Jann Murray-García, Emerita Professor at the Betty Irene Moore School of Nursing at UC Davis. They discuss the background and impact of SHIFT Film's new documentary, 'Everybody's Work,' which focuses on addressing structural and systemic racism within healthcare and nursing. They explore the presence of racism in healthcare delivery, the need for critical self-reflection and the disruption of harmful scripts, and highlight the importance of storytelling, amplifying voices, and building relationships to address systemic racism.

Articles to check out: TikTok ban set for September argumentshttps://www.cbsnews.com/news/tiktok-ban-challenge-september-arguments/Population shifts, risk factors may triple U.S. cardiovascular disease costs by 2050https://newsroom.heart.org/news/population-shifts-risk-factors-may-triple-u-s-cardiovascular-disease-costs-by-2050Salesforce State of Marketing (PDF) 

In this episode, host Desiree Duncan, VP of Health Equity, is joined by Chelsea Rice, Director of Engagement, and Director/Filmmaker Chad Tingle to discuss the making of "Everybody's Work," SHIFT Films' new documentary that addresses racism in nursing. From their conversations about documentaries that have inspired them and the purpose of the SHIFT Nursing platform, to the importance of deep, engaging storytelling, listen as they dive deep into the creative process behind the film and their reactions to the positive responses from nurses and healthcare professionals who appreciate seeing their stories represented.

Articles to check out: Microsoft will build AI into new laptops, firing shot at AppleIntroducing GPT-4oGoogle I/O 2024Apple Will Revamp Siri to Catch Up to its Chatbot Competitors

Newsfeeds are ALL a buzz with opinions and feelings about Walmart shutting down all of its health centers. This is not the first new entrant to launch a big vision for healthcare, only to pull back due to profitability. Can retails hang in the healthcare world? Is primary care truly 'too hard'? Are the Funnel Wars over? Spoiler alert: We don't think so.

We’re excited to share that the “No Normal Show" by Revive is now a part of BPD. This is our forum for tossing around thoughts, opinions and ideas on what’s new, cool, different, innovative, questionable or otherwise related to how consumers navigate health. In this episode, our host, Stephanie Wierwille, EVP of Engagement at BPD, Jason Brown, CEO of BPD, Jessica Schmidt, President of BPD, and Chris Bevolo, Chief Transformation Officer of BPD, discuss BPD's rebrand and insights from this year's Healthcare Marketing & Physician Summit in Las Vegas and we hear about how healthcare marketers can leverage precision marketing. Later, we dive into "Rome is Burning", Chris Bevolo's philosophy on the uncertain future of chief marketing officers in the healthcare industry and how healthcare marketers can prepare for the unknown.

Patient acquisition is HOT on the minds of healthcare marketers. As the race for first-party data, AI, and personalization heats up, service line marketing ROI has never been more critical. Join Anne DiNapoli Block, Managing Director, Data Solutions & Analytics at BPD; and Ben Fuqua, Senior Vice President of Data & Analytics at Revive as we discuss the challenges, roadblocks, and future of precision marketing.

Election years can bring lots of noise, more media spending, and the politicizing of non-political issues. So how can healthcare brands prepare themselves for the chaos that election years can create? In this episode Evan Harris, Senior Account Supervisor at Revive and Valerie Cole, Senior Director of Integrated Media at Revive share their thoughts on how your organization can be ready to navigate the storms for protecting your reputation, negotiating in a crowded media landscape, and we'll even bust some myths on political advertising.

In this short episode, we cover three of the latest news headlines in healthcare and marketing. First, we're still seeing fallout from the UnitedHealth and Change Healthcare data breach, which continues to impact hospitals and healthcare providers with significant losses. Medicare is now covering Wegovy for patients with a risk of heart disease. And last but not least, Nvidia is expanding its AI initiatives in healthcare. Buckle up, and join us for the ride.

Three articles to read:Ageism in healthcare: https://www.npr.org/sections/health-shots/2024/03/07/1236371376/bias-ageism-older-adults-geriatricsAmy Webb's 2024 Emerging Tech Trend Report @ SXSW: https://www.youtube.com/watch?v=5uLSDbh6M_UPresident Biden Takes New Steps to Lower Prescription Drug and Health Care Costs, Expand Access to Health Care, and Protect Consumers: https://www.whitehouse.gov/briefing-room/statements-releases/2024/03/06/fact-sheet-president-biden-takes-new-steps-to-lower-prescription-drug-and-health-care-costs-expand-access-to-health-care-and-protect-consumers/

Change Healthcare, owned by United Health Group, just faced a major cyberattack. Join us as we discuss what those implications could look like for healthcare organizations and find out what we think about Amazon's Health Services Chief Medical Officer's op-ed on how AI can solve physician burnout. Also, what does Nielsen's report say about streaming? Tune in now.

Healthcare is fundamentally about humans. We serve patients, caregivers, families, physicians, and communities. Yet, sometimes when marketing healthcare services, the human needs get lost. The best creative ideas are the ones that find the tension and reflect the human experience. In this episode, Christian Barnett, Revive's Chief Creative Officer joins Mindy Adams, Chief Creative Officer at BPD to explore ways to find human truths in healthcare marketing—and increase creativity for good.

Here are the links to some of the articles and topics we've mentioned in the show: Apple Vision ProNew England surgeon says Apple Vision Pro has the potential to ‘redefine’ health care3 health systems share their Apple Vision Pro plansThe Funnel Wars Takes Two Steps BackAmazon Health goes through layoffs

It's a challenging time for health system marketing & communications teams. With more internal stakeholders and external constituents than ever, how do you juggle the competing needs and objectives throughout your organization? Join Marian Dezelan, former health system CMO, and Sasha Boghosian, Chief Strategy & Innovation Officer at Revive, to discuss the ever-evolving role of health system Chief Marketing and Communications Officers and explore ways to bridge the gap with finance, HR, DEI, and clinical leaders.

As healthcare marketers head into holiday PTO bliss, the headlines ain't gonna quit. This week, big health plan merger activity between Cigna and Humana was called off; while CVS Health eyes an overhaul on drug pricing. Meanwhile, AI took a huge leap forward with the release of Google's Gemini. Join us as we dissect these massive moves.

In this episode, your regular co-hosts step back from the driver's seat and let the co-producer, Mario Nichols, host the conversation. After all, this is The No Normal Show, right? Joined by Revive staff, Tiera Carlock and Oscar Davila, they discuss their perspectives on healthcare for millennials and Gen Z, how they navigate their health, and what they want from healthcare systems and providers alike.

BPD has completed its acquisition of Revive! We are thrilled to join forces, forming the undisputed leader in health system marketing. What does this partnership mean for clients, talent, and the market? Join Jason Brown, CEO and Co-Founder of BPD; Jessica Schmidt, President of BPD, and Chris Bevolo, President of Revive, as they explore the future of healthcare.

Thanksgiving week was anything but slow in the healthcare marketing world. Chaos continued at OpenAI as Sam Altman was reinstated as CEO; MORE brand safety issues arose at X (Twitter); and a new report from Trilliant discussed today's healthcare economy. Join us for this bite-sized hot-off-the-press episode.

The healthcare news cycle is heating up. In this 5-minute newsflash, we'll share what Walmart Health's first hospital partnership with Orlando Health means for disruptors and health systems alike. And, we'll dig into the ever-changing world of AI with Salesforce and Accenture's first foray into life sciences AI, and discuss AI's future impact on knowledge work.

In October, we took our annual pilgrimage to HLTH 2023 in Las Vegas. What did we find? A melting pot of conversations about the future of healthcare with smart health tech folks, startups, VC firms, retailers, and providers. We're reporting back on the top themes at HLTH: The Funnel Wars Rage On; Value is the Default, and AI, AI Everywhere. Listen in to get a taste of HLTH—and hear our stories about Vegas food!

B2B marketing gets a bad rap as boring, jargon-heavy, and uninspired. But it doesn't have to be that way. B2B audiences don't turn into calculators when they come to work... they have emotions, too. So how can health tech organizations, provider platforms, and other B2B health marketers build their brands in a way that attracts leaders and decision-makers? Have a listen, and find out.

In the second part of our our two-part series on brand-building in healthcare, Christian Barnett (SVP Strategy at Revive) and Lucas Hagerty (VP, Strategy) join the No Normal crew. We delve into the intricate world of brand positioning, including how to craft a strong brand personality, how to estimate the value of your brand, and when to involve your C-Suite. Join our debate about how long-term you should be planning when building a brand... 1 year, 5 years, 10 years, more? Tune in to find out.

On this episode, we dig into what makes truly great marketing: the work must be single-minded, authentic, relevant, forward, everywhere, and of course... bold. Three marketing campaigns give us all the goosebumps—as do some recent announcements from CES and the J.P. Morgan Healthcare Conference

For patients, emotion is high during tough health experiences. And yet, healthcare organizations shy away from building emotional brands. On this episode, Revive strategists explore why healthcare organizations often underfund brand-building—and how to change it.

The annual Cannes Lions Festival attracts the best creative work from around the world — plus dazzling activations, panels, and events. This week, we caught up with Lewis Williams, Head of Brand Impact at Weber Shandwick AND Cannes Glass Lions Juror to discuss what work stood out and what the industry needs now. Tune in for an inspiring chat about leveling up DEI and what it means to not “be a tourist” with creativity.

Providers are feeling intense financial pressure. Meanwhile, payors are raking in unprecedented profits. When the contract negotiation in front of you is urgent, how can providers play the long game, adapting to changing market conditions, regulations, and patient demands? Join us for a heated conversation about how to win the payor-provider battle.

In the second part of our series on the Future of Primary Care, we shift our focus to the coming age of AI. How has tech reshaped the daily lives of PCPs? What's coming, and will it help or hurt patient communications? And, how will tech help primary care continue to save lives and prevent disease? Tune in for all these insights and more, straight from the mouth of a leading primary care physician: Dr. James Jarvis of Northern Light Eastern Maine Medical Center.

Primary care is critical for better health—and a stronger healthcare system. Join us for a revealing episode as we explore the future of healthcare through primary care. Hear from Dr. James Jarvis, a leading physician in Maine, as he shares insights on the evolving healthcare landscape, the impact of staffing shortages, expanding technology, and the vital role of primary care in healthcare's future.