People are are always surprised to hear that my brand NATURIUM was acquired by E.l.f. beauty after just four years, but there's a beauty brand that grew even faster: K18 Hair. That's why I'm so excited for today's guest on My Life Online. Michelle Miller is the chief marketing officer (CMO) at K18 Hair and in this episode, she shares her beauty routine, her career background, and some insights behind the success of K18. Thank you to Spotify for hosting the interview portion of this podcast! CHAPTERS: 00:00 Intro 01:05 Beauty Favorites 02:58 Career Background 11:13 Joining K18 Hair 20:16 Working with Celebrities & Influencers 21:06 K18 Products 23:08 Building Brand Awareness 24:13 Working with Simone Biles 25:54 Working with Alix Earle 28:29 Working with Sofia Richie 29:26 Working with Dylan Mulvaney 32:38 Subscribe!

In this episode, we dive into the evolving landscape of social media growth and the often-overlooked importance of collaboration. While the algorithm, may allow creators to go viral on their own, having a supportive community of fellow content creators is still essential for sustainable success. My guests today are James and Robert Welsh, also known as the Welsh Twins, who know from experience the importance of collaboration. We’ll discuss how building meaningful connections with other content creators and influencers can help you thrive in the ever-changing world of social media. Tune in to hear how James and Robert Welsh have grown together as a dynamic duo and why content creator friendships are still one of the most valuable tools for long-term growth! Follow James Welsh: - Instagram - TikTok - YouTube Follow Robert Welsh - Instagram - TikTok - YouTube Follow The Welsh Twins: - Instagram - YouTube CHAPTERS: 00:00 Intro 01:13 Career Journey 07:20 The Welsh Twins 08:59 Content Creator Collabs 10:50 Skincare Community Drama 18:44 Influencer Networking 22:06 Getting Cancelled 24:59 Content Creator Advice 29:42 Follow & Subscribe! Thanks for watching & listening!