Episode 16: The Measurable Impact of ORA™ for Your Community with RealPage's Rich Hughes
A community’s online reputation is increasingly important in the market today, and J Turner Research’s Online Reputation Assessment (ORA™) score holds much weight for prospective residents and resident retention. The ORA™ score is the multifamily industry standard to measure and benchmark a property’s online reputation. Listen in to hear Rich Hughes reflect on what a community’s ORA™ score means for owners, investors, managers, prospects, and, ultimately, its economic strength.