In this episode of the MRX Lab podcast from FlexMR, we dive into the niche world of table top RPGs and what they can teach us about telling more engaging stories. The episode focuses on the role of the Dungeon Master, the primary narrative function in these pen and paper games, and the methods they have developed for keeping players interested in tales that can last multiple months. We explore ten different ideas that the medium has generated – from the role in which audience members play in stories, to literary devices that add impact and weight to important moments, even to the importance of understanding stakeholder roles and motivations. --- Presented by: Chris Martin, CMO @ FlexMR (CJ_24K) For more info on FlexMR, the technology led research agency, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook

In this episode of the MRX Lab podcast from FlexMR, we investigate the research to action divide and look to whether creative reporting techniques can provide a path to closing it. We hone in on advertising and art as two key fields from which to draw inspiration and examine the techniques used to motivate audiences and inspire action. We look at the role of attention, novelty and emotion in creating a memorable, engaging visual – and contrast how creative reporting techniques perform against more traditional alternatives. The episode concludes with tips and advice on how to get started with the development of new, visual and stimulating formats for presenting research data. --- Presented by: Chris Martin, CMO @ FlexMR (CJ_24K) For more info on FlexMR, the technology led research agency, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook

In this episode of the MRX Lab podcast from FlexMR, we look at the principles of journalistic ethics set out by the Ethical Journalism Network and the American Press Association. We’ll focus on four key principles in particular: the need to be truthful & accurate, the endeavour to be independent, the importance of loyalty to citizens and, finally, the concept of proportionality. We’ll also touch on practical tips and advice from journalists on how to engage audiences and tell the right stories to the right people at the right time – a vitally important skill for researchers. --- Presented by: Chris Martin, CMO @ FlexMR (CJ_24K) For more info on FlexMR, the technology led research agency, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook

In this episode of the MRX Lab podcast from FlexMR, we investigate the practice of design thinking and its relevance as a philosophy to market research and insight. We frame the context in which design thinking principles can be most effectively applied and break down the process into its component parts. The discussion also touches on learnings that we can take from design thinking into our day-to-day activities, but cautions against overuse or broad, sweeping generalisations that often pervade such narratives. --- Presented by: Chris Martin, CMO @ FlexMR (CJ_24K) For more info on FlexMR, the technology led research agency, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook

In this episode of the MRX Lab podcast from FlexMR, we investigate the use of memes in online qualitative research, and how to decode the complex meaning that can be found in them. We take three examples from recent internet history; the emoticon, the distracted boyfriend and the Dolly Parton challenge - applying semiotic analysis to uncover the rich social and cultural data they reveal about those that share them. Finally, we turn to the skills and processes required to turn memes from strange curio to source of useful, relevant research data. --- Presented by: Chris Martin, CMO @ FlexMR (CJ_24K) For more info on FlexMR, the technology led research agency, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook

In this episode of the MRX Lab podcast from FlexMR, we explore the relationship between insight professionals and software developers. In an era where researchers are 2.3x more likely to use an online survey than an offline alternative, it’s important to examine the skills, relationships and effects that development teams are having on the industry. And more important still is not just understanding the impact, but actively bringing both skill sets together in order to deliver better research software and better results for our clients. --- Presented by: Chris Martin, CMO @ FlexMR (CJ_24K) For more info on FlexMR, the technology led research agency, visit www.flexmr.net Or connect via LinkedIn / Twitter / Facebook