SHOWNOTES This week on 'Million Dollar Chiro: The Podcast for Chiropractic Practice Owners', Dr. Duncan and Kelsey discuss the most effective marketing campaign Dr. Duncan runs every year in her own chiropractic practice: “The Holiday Gift of Health”. This campaign entails sending a personalized holiday card (either physical or digital) to every patient in the practice with a certificate for a free new patient appointment to “gift” to a loved one in their life. Dr. Duncan and Kelsey explain the nuances and stipulations of this campaign, a timeline for running this campaign, and tips on ways to set yourself up for success if you choose to run this campaign in your chiropractic clinic. TAKEAWAYS The holiday season is a time for community engagement and giving back. The “Holiday Gift of Health” is a strategic initiative to attract new patients. Gaining new patients based on a referral from an existing patient can be the most effective way to retain a new patient. Personalized communication enhances patient relationships and loyalty. If you are going to run a holiday marketing campaign, it’s helpful to expire the campaign on January 31st to give potential new patients enough time to schedule after the business of the holiday season. Evolving marketing strategies can improve patient engagement and retention. Timing and appropriate planning is crucial for sending out holiday marketing materials. If you are a chiropractic student hoping to open your own clinic or a current practice owner wanting to improve your practice, gain guidance on ownership, and increase your revenue, you can enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro  

SHOW NOTES: This week on ‘Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan discusses the ways you can approach the holidays with your patients, ranging from decorating your office, handling holiday schedules, gifts and celebrations for your staff, and ways to show appreciation to your vendors and local businesses who support your practice. She explores the unique challenges posed by holiday stress, the importance of maintaining consistent patient care, and the need for gratitude and acknowledgment towards both patients and staff. They discuss the marketing campaigns that Dr. Duncan’s office launch during the holiday season and the importance of showing your appreciation towards vendors and other small businesses who’ve helped support your business throughout the year. If you a chiropractic student hoping to open your own practice or a current practice owner wanting to improve your practice, gain guidance on ownership, and increase your revenue, you can enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro  

SHOW NOTES: This week on 'Million Dollar Chiro: The Podcast for Chiropractic Practice Owners', it’s all about chiropractic students! Dr. Duncan and Kelsey are in the holiday spirit and discuss three things that every chiropractic student should know before diving into practice. Dr. Duncan shares about her personal experience as a student at Palmer College of Chiropractic in Florida, highlighting how balancing work and study can lead to success as a practice owner. This conversation is filled with practical advice and insights for aspiring chiropractors like the importance of multitasking, why high volume practices are important, and tips on the business side of chiropractic care. If you’re a current chiropractic student, this is a can’t-miss episode! TAKEAWAYS Maxing out low interest federal student loans can be beneficial for opening a future practice. Working in a high volume practice is crucial for success. Diagnoses are less important than the ability to provide care. Balancing work and study is possible and can be rewarding. Prioritization is key to managing time effectively. Financial planning is essential for future practice owners. Building a support network during school is invaluable. Are you a chiropractic student hoping to open your own practice or a current practice owner wanting to improve your practice, gain guidance on ownership, or increase your revenue? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro  

SUMMARY In this episode of 'Million Dollar Chiro: The Podcast for Chiropractic Practice Owners', Dr. Duncan discusses the importance of executive coaching for chiropractic practice owners. She shares her experiences undergoing professional coaching and how it’s guided and shaped her as a business owner, specifically on the topic of marketing your practice. This episode covers the necessity of digital marketing in today's business landscape, the choice between hiring marketing agencies versus individual vendors, and the significance of building a specialized marketing team. Dr. Duncan and Kelsey also highlight the need for effective management of marketing vendors and the new role AI plays in marketing. The episode concludes with a focus on adapting to changing marketing trends and the importance of investing in marketing for sustainable growth. Are you a chiropractic practice owner wanting to improve your practice, gain guidance on ownership, or increase your revenue? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! TAKEAWAYS Coaching is essential for personal and professional growth, especially for business owners. Digital marketing is a must for modern chiropractic practices. Hiring specialized vendors can enhance marketing effectiveness and building a strong online presence is non-negotiable. Staying updated with marketing trends is vital for success. Networking and grassroots marketing still hold value for brick and mortar service-based industries. Continuous learning and adaptation are key in business. AI tools can enhance digital marketing efforts. It's essential to evaluate candidates thoroughly during the interview process. Setting clear expectations is crucial for remote vendors. Test projects can help assess a potential vendor's fit for a role. Coaching can provide valuable insights for business growth, and continuous learning is important for practice owners. Building a supportive team culture is essential. LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro

SUMMARY In part two of “Preparing Your Practice for a Crisis” on 'Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan and her executive assistant, Kelsey, discuss the ways you can prepare your practice for a crisis or natural disaster. The conversation emphasizes the need for calm leadership and effective communication during emergencies, as well as practical strategies for future preparedness. Dr. Duncan emphasizes the need for cash reserves, the responsibility of business owners towards their staff, and the significance of community support. Dr. Duncan shares her personal experience from Hurricane Helene highlighting lessons learned and offering advice for new clinic owners on how to prepare for future crises. TAKEAWAYS Operational challenges arise immediately after a disaster, affecting patient care. It’s important to have a plan in place for dealing with power outages, how you’ll contact your patients, and ways you’ll revise your schedule. Financial preparedness is crucial for sustaining a business during crises. Having a cash reserve or line of credit at your bank can ensure you have funds to pay for any unexpected costs or your staff’s payroll. Business owners must prioritize their staff's well-being and safety. This may mean temporarily closing or adjusting office hours. Operational continuity is essential during crises and as a business owner, you need to be a calm, sturdy leader for your team. Are you a chiropractic practice owner wanting to improve your practice, gain guidance on ownership, or increase your revenue? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro

SUMMARY In this episode of 'Million Dollar Chiro: The Podcast for Chiropractic Practice Owners,’ Dr. Duncan and her executive assistant, Kelsey, discuss the importance of having your chiropractic practice ready for a crisis, specifically natural disasters. This episode is inspired by the recent impact of Hurricane Helene on Dr. Duncan's chiropractic clinics in the Upstate of South Carolina and the surrounding communities in Western North Carolina. Dr. Duncan explains how she dealt with power and internet outages at her clinics for multiple days, office flooding, handling her staff, and rescheduling large numbers of patient appointments. They talk through the logistics of preparing your practice for any building damage that can happen as a result of natural disasters and/or inclement weather in your area, what temporarily closing your chiropractic office can look like, and the importance of staying in constant communication with your patients via social media and your website. TAKEAWAYS Control the controllables. You cannot control the outcome of a natural disaster, but what you can control is how you prepare for natural disasters. A crisis or natural disaster can happen quickly, so it’s important to have a plan for your office building, staff, and handling any potential closures. If you are expecting power outages due to inclement weather, it’s imperative to print out your upcoming schedules and patient contact information. Social media is an important tool for staying in communication with your patients, especially for times out power and cell-service outages. Are you a chiropractic practice owner wanting to improve your practice, gain guidance on ownership, or increase your revenue? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro  

SUMMARY In this second installment, Dr. Duncan and Kelsey discuss two more book recommendations for chiropractic practice owners. The first book is Never Lose an Employee Again: The Simple Path to Remarkable Retention by Joey Coleman. The book focuses on the challenges of staff management and provides strategies for finding and keeping great talent. The second book is You Can’t Teach Hungry by John Morgan, the owner of the mega law firm Morgan & Morgan. This book outlines the characteristics of a successful entrepreneur and discusses the importance of having a clear vision for what you want to grow your business into. It is a great motivating read for any business owner, no matter what season of ownership they are in. TAKEAWAYS Finding and keeping great talent is one of the greatest challenges for chiropractic practice owners. Creating a positive first impression and a welcoming onboarding experience is crucial for employee retention. Employees may experience “hire's remorse” after accepting a job offer, and it's important to address their concerns and make them feel valued. Ongoing engagement and appreciation are key to retaining employees long term. Engage with your employees and do things for them to create a positive work environment, even if you don't want to. Be obsessed with your business and have a fear of failure to be a successful entrepreneur. Develop professional competence and be the best at what you do. Have a plan for success and set goals for your practice. Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro    

SUMMARY After a brief summer break, class is BACK in session! Dr. Duncan and Kelsey are back for the fall and ready to break down all things ownership, chiropractic business, and entrepreneurship. This week, Dr. Duncan shares two books that have helped her develop a vivid vision for her company’s growth and how other chiropractic practice owners can implement the same strategies to grow their businesses. The first book is Who Not How by Dan Sullivan, which emphasizes the importance of delegating tasks and finding the right people to help achieve goals. The second book is Buy Back Your Time by Dan Martell, which focuses on reclaiming freedom and building an empire by hiring the right team members. Dr. Duncan shares personal experiences and insights on the importance of delegation and hiring the right people. In this conversation, Dr. Duncan and Kelsey discuss the importance of hiring and delegating tasks to free up time for the chiropractic business owner. Both books provide great strategies for chiropractic practice owners to grow their businesses. TAKEAWAYS Delegating tasks and finding the right people to help can lead to business growth and success. Knowing your 'buyback rate' can help determine when it's financially feasible to hire help. Recognizing your pain point and hiring an executive assistant can greatly improve productivity and efficiency. Hiring team members involved in the delivery of your product or service can help scale your business. Delegation and hiring the right people are crucial for chiropractic practice owners to focus on high-earning tasks and achieve sustainable growth. Hiring and delegating tasks is crucial for freeing up time for the chiropractic business owner. The four key hires for a scaling and growing a chiropractic office are an executive assistant, another chiropractor, a marketing team (or someone to oversee all your marketing vendors), and an intake person who’s role is specifically to bring in new patients. Female business owners may need personal assistance to manage additional responsibilities. Reading Who Not How and Buy Back Your Time provide valuable insights on time management and scaling a business. Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro  

SUMMARY In this second part of our marketing episode, Dr. Duncan discusses three more marketing mistakes you should stop making as a chiropractic practice owner. Specifically, she instructs listeners to stop assuming that their social media follower count correlates with business success, to stop overlooking the importance of cultivating a professional brand online, and to stop using stock photos on their websites and social media. If you are a soon-to-be chiropractic school graduate, a chiropractor, or a practice owner wanting one-on-one coaching with Dr. Duncan, she is here to help take your chiropractic practice from surviving to thriving! TAKEAWAYS Focus on building relationships in the community for long-term success Don't assume that social media following directly correlates with business success Personal branding is important for chiropractors to connect with their community. Use real, authentic content in social media and website marketing. Avoid using stock photos and invest in local lifestyle photographers for a more genuine representation of your practice. Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro  

SUMMARY In this first segment of a two-part episode, Dr. Duncan discusses four marketing mistakes to STOP making in your chiropractic practice. Specifically, she instructs listeners to stop doing the marketing themselves, stop attending health fairs, stop marketing at the wrong places like gyms and yoga studios, and stop playing the short game in marketing instead of the long game. TAKEAWAYS Outsource your marketing to professionals who went to school for marketing Avoid participating in health fairs or hosting events at gyms or yoga studios Focus on building relationships in the community for long-term success Don't assume that a large social media following directly correlates with business success Follow up and follow through with potential patients to build a strong patient base Personal branding is important for chiropractors to connect with their community Use real, authentic content in social media and website marketing Invest in local lifestyle photographers for a more genuine representation of your practice If you are a soon-to-be chiropractic school graduate, a chiropractor, or chiropractic practice owner wanting one-on-one coaching with Dr. Duncan, she is here to help take your chiropractic practice from surviving to thriving. Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro  

SUMMARY In this podcast episode Dr. Duncan discusses personal branding - what it is and why it is important. She covers topics such as branding yourself as a clinic owner, the role of social media in personal branding, common mistakes chiropractors make, and the importance of separating personal and professional social media accounts. She emphasizes the need for a strong online presence and the impact it can have on attracting patients and hiring staff. TAKEAWAYS Personal branding is important for chiropractic practice owners as it helps generate patients and attract staff members. People connect with people. Potential patients and team members want to know the face behind a brand. Separate personal and professional social media accounts for professionalism. Having a strong online presence, including a website and active social media accounts, is crucial in today's digital age. Avoid discussing controversial topics on your clinic's social media account and focus on promoting your office and the services you offer. Be mindful of what you post online; what you post on the is permanent. Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro  

SUMMARY In this podcast episode, Dr. Duncan discusses the process of scaling a chiropractic practice. She covers topics such as when to know when it's time to scale, the key signs indicating readiness, the role of financials in scaling, and the logistics of running multiple clinics. She emphasizes the importance of a full patient schedule, maintaining high-quality patient care through growth, and using identical systems across locations. Dr. Duncan shares her experience of bringing additional chiropractors onto her team and opening a second clinic location. She provides insights into the decision-making process and considerations for location selection. It's vital to have rock solid systems in place before scaling. If you are seeking to grow your existing practice and want personalized coaching throughout the process, you can apply for one-on-one coaching with Dr. Duncan. TAKEAWAYS Key signs that indicate a clinic is ready to scale include plateauing on collections, inability to schedule patients in a timely manner, and being maxed out on space for your office to grow. Financials play a crucial role in scaling a chiropractic practice, including considering the cost of hiring and paying an associate doctor, as well as the increased cost of operating the clinic. When opening a second clinic, it is important to replicate the same infrastructure and system in the new location as the existing to maintain consistent patient care. Maintaining a high level of patient care during the scaling process requires the owning doctor to be physically present in both locations to quality of care. Hiring the right people is crucial for successful scaling. Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro  

SUMMARY In this conversation, Dr. Duncan along with her executive assistant, Kelsey, discusses the challenges and responsibilities of practice ownership. Dr. Duncan talks about carrying the weight of a clinic, including the financial and personal sacrifices that come with it. Dr. Duncan discusses the balance between providing care and managing the business side of the clinic, as well as the importance of managing stress as a business owner. Overall, the conversation highlights the unique challenges and rewards of practice ownership. Also in this episode, Dr. Duncan discusses stress, anxiety, and burnout in the context of owning and managing a chiropractic clinic. She emphasizes the importance of acknowledging and dealing with stress and anxiety, as well as taking personal responsibility for one's mental health. She talks about strategies for managing stress and highlights the role of leaders in managing their own stress to set a positive example for their team. Dr. Duncan also discusses the challenges and responsibilities of being a business owner and offer advice for chiropractors considering opening their own practice. If you want to learn more about ways to elevate the experience in your chiropractic office, you can take Dr. Duncan’s inaugural online course Owning A Chiropractic Practice: Things Chiropractic School & Management Groups Do Not Teach You. TAKEAWAYS Practice ownership comes with a unique set of challenges and responsibilities. Owning a chiropractic clinic means carrying the weight of the business and being responsible for the livelihood of employees. Managing the balance between providing care and managing the business side of the clinic requires focus and delegation. Owning a clinic is a marathon, not a race. Success = survival over a sustained period. Being a business owner involves personal sacrifices and emotional investment. Stress management is crucial for business owners, and it's important to find effective ways to deal with stress. You can't run away from stress and anxiety … it will follow you. Stress and anxiety are a part of life, and it's important to find ways to deal with them. Burnout is not an option for business owners, as they do not get the luxury to “burnout”. On the flip side, it is important to keep an eye out for burnout in employees, especially associate chiropractors. Remember: W-2 employees did not sign up to own a chiropractic clinic or deal with the responsibilities that come with practice ownership. Opening and managing a chiropractic clinic requires dedication, sacrifice, and a long-term perspective, but it can be rewarding and offer unlimited growth potential. Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro  

SUMMARY In this week’s episode of MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners Dr. Duncan and her executive assistant, Kelsey, discuss the origin story of her own practice Simply Southern Chiropractic Center and the challenges she faced at the start of opening her business. The conversation revolves around the importance of customer service and human connection in the medical field, the evolution of Simply Southern Chiropractic Center, patient success stories, and advice for those interested in pursuing a chiropractic career. If you are a chiropractic student seeking to open their own practice, or a current practice owner, this is a great listen for fellow entrepreneurs! Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan!   TAKEAWAYS Choosing a name for your practice that is not tied to your personal name or a specific location can allow for future growth and expansion. Confidence and a strong sense of responsibility are crucial for success as a business owner. Personal experiences and background can shape the mission and values of a clinic.  Providing exceptional customer service and making patients feel welcome and valued can set a clinic apart from others. Treating patients with respect and using their names can make a significant impact on their experience. Taking ownership of mistakes and learning from them is essential for growth and improvement. Customer service and human connection are crucial in the medical field. AI can automate certain tasks in healthcare, but human interaction is still essential. Patient success stories and positive reviews are rewarding and motivating for healthcare professionals. Running a chiropractic office requires physical and emotional dedication. Chiropractic care can make a significant difference in patients' lives. Passion and dedication are essential for a successful chiropractic career.   LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro

SUMMARY In this week’s episode of MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners,  Dr. Duncan discusses five vendors that every chiropractic practice owner should have from the very beginning of practice ownership. She emphasizes the importance of building relationships with these vendors and highlights why they are absolutely necessary to have. Chiropractors go to school to learn how to adjust and care for patients, and thus need to outsource tasks that are vital to running their practices but that do not fall within their skillset. Dr. Duncan ends the episode by sharing when it’s time to add additional vendors once your practice starts to grow. If you want to learn more about ways to make your chiropractic practice run smoothly on the administrative side, you can take Dr. Duncan’s inaugural online course Owning A Chiropractic Practice: Things Chiropractic School & Management Groups Do Not Teach You   TAKEAWAYS Having an account representative at a local bank is crucial for chiropractic practice owners to secure funding and establish a good relationship with the bank. A bookkeeper is essential for managing the financial aspects of the practice and ensuring proper categorization of expenses. A CPA is invaluable for handling taxes and providing guidance on financial matters. Cleaners play a vital role in maintaining a clean and professional environment for patients. A website and SEO manager can help improve online visibility and attract more patients to the practice. Outsourcing tasks to vendors allows practice owners to focus on activities that will grow the practice and produce revenue.  As your practice grows, it is important to outsource additional marketing tasks, such as social media management and digital advertising. Adding new vendors, such as a financial planner and a handyman, can further support the growth and efficiency of the practice as you begin to scale. Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro

SUMMARY In this week’s episode of MILLION DOLLAR CHIRO: The Podcast for Chiropractic Practice Owners, Dr. Mary Frances Duncan and her executive assistant Kelsey discuss the importance of giving your patients the Walt Disney World experience when they’re visiting your office. In many towns and cities, prospective patients have numerous choices when it comes to chiropractic care, and the customer experience is what can set your office apart from others. Dr. Duncan shares actionable ideas that practice owners can implement immediately in their offices to give all of their patients the red carpet treatment every visit. If you want to learn more about ways to elevate the experience in your chiropractic office, you can take Dr. Duncan’s inaugural online course Owning A Chiropractic Practice: Things Chiropractic School & Management Groups Do Not Teach You   TAKEAWAYS Exceptional customer service is crucial in the healthcare sector, not just in retail and hospitality. Acknowledging patients' presence when they arrive into your office is a simple but effective way to make them feel valued. You would be surprised at how many front desk staff at medical practices do not look up from their computer screens when a human being walks in the door. Implementing the “three-name rule”, where staff members address patients by their first name at least three times while in your office, is something you can start doing immediately in your office to elevate your patients' experience. Taking notes about life events helps chiropractors remember important details about their patients' lives. Learning from successful businesses with exceptional customer service, such as Publix, Chick-fil-A, and of course Walt Disney World, can help improve customer service in a chiropractic office. Specific customer service strategies, such as sending handwritten letters to new patients and sending flowers for referrals, can make a significant impact Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro  TikTok @milliondollarchiro

SUMMARY In this week’s episode, Dr. Duncan and Kelsey discuss five reasons why your chiropractic practice may not be thriving. Some of the reasons include running a personal injury (PI) only or PI-heavy practice, not hiring effectively, and not maintaining a professional image. Dr. Duncan gives actionable advice on changes you can make NOW to take your practice from failing to thriving. It may take time to build a thriving practice, but focusing on wellness-based care and serving the community is key. TAKEAWAYS Running a personal injury (PI) only or PI-heavy practice can be unreliable and take years to collect payment. PI patients typically do not see the value in ongoing chiropractic care and are unlikely to become maintenance patients once they have to pay for treatment. Educating patients on the importance of chiropractic care and maintenance is crucial. Chiropractic care can prevent and fix root problems, especially when started early. Discuss maintenance care with patients from the beginning of their initial treatment plan to educate them on the benefits of ongoing chiropractic care. Building a thriving practice takes time, but focusing on wellness-based care and serving the community is key. Be open and available for patients, even during non-traditional hours, to cater to their schedules and provide the best care. Work-life balance may be challenging for business owners in the early years, but being open and dedicated to the practice is crucial for success. Enforce a cancellation policy and have a card on file to protect your practice and ensure patients are committed to their appointments. Dressing professionally and creating a good first impression is crucial. First impressions are lasting impressions! Avoid discussing sensitive topics like politics and vaccines with patients. Hire competent staff with good customer service skills. Establish efficient systems and procedures to streamline operations and enhance patient experience. Continuously improve clinical skills and stay updated with the latest advancements in chiropractic care. Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Mary Frances Duncan! LET’S GET SOCIAL! Instagram @milliondollarchiro TikTok @milliondollarchiro

SUMMARY In this podcast episode, Dr. Iva Hughes, former president of the South Carolina Chiropractic Association, discusses the key benefits of joining a state chiropractic association. She emphasizes the importance of associations in protecting your right to practice and the power of numbers in advocating for chiropractors. Dr. Hughes also highlights the networking and collaboration opportunities provided by associations, as well as the professional development resources, such as conventions and seminars, that help chiropractors stay updated with industry trends. Additionally, she discusses how being part of a state association contributes to credibility and trustworthiness in the eyes of patients.   TAKEAWAYS Joining a chiropractic association helps protect the right to practice and gives chiropractors a stronger voice in advocating for their profession.  Associations provide networking and collaboration opportunities, allowing chiropractors to connect with like-minded professionals and learn from each other. Chiropractic associations offer professional development resources, such as conventions and seminars, to help chiropractors stay updated with industry trends and advancements. Being part of an association contributes to credibility and trustworthiness in the eyes of patients, as it shows a commitment to professional standards and accountability. Ready to take your business or chiropractic practice to the next level? Enroll in our course or apply for one-on-one coaching with Dr. Mary Frances Duncan!   LET’S GET SOCIAL! Instagram @imsimplysaying TikTok @milliondollarchiro

SUMMARY This week, Dr. Mary Frances Duncan sits down with chiropractor and former South Carolina Chiropractic Association President, Dr. Iva Hughes! Dr. Hughes shares her journey as a chiropractor and a business owner. Dr. Hughes emphasizes the importance of joining your state chiropractic association and highlights the benefits of being a member, such as access to legal and legislative support. She also discussed the South Carolina Chiropractic Association's (SCCA) role in keeping chiropractors open during the COVID-19 pandemic and the strong relationship the SCCA has with South Carolina's governor, Henry McMaster. Dr. Hughes shares some helpful advice for chiropractors who may be struggling at the beginning of their career and how the chiropractic community is here to support them! TAKEAWAYS Joining a state chiropractic association is important for chiropractors as it provides access to legal and legislative support. The SCCA has strong relationships with government officials, which helped keep chiropractic offices open during the COVID-19 pandemic. Dr. Iva Hughes emphasizes the value of chiropractic care and the importance of protecting the right to practice. The association provides updates and information to its members to keep them informed about changes in regulations and policies. The South Carolina Chiropractic Association, along with Governor Henry McMaster, played a crucial role in keeping chiropractic practices open during the COVID-19 pandemic. Owning a practice comes with challenges, but seeking help and support from successful practitioners can make a difference. Ready to take your business or chiropractic practice to the next level? Enroll in our online course or apply for one-on-one coaching with Dr. Duncan!   LET’S GET SOCIAL! Instagram @imsimplysaying TikTok @milliondollarchiro

SUMMARY In this week’s episode, Dr. Duncan is joined by her friend and local elementary school teacher, Ms. Kirby-Annah Philpot, to discuss how school teachers can greatly benefit from chiropractic care. They discuss how teaching, especially young children, can be a very physically demanding job, which can be a source of neck and back pain. Dr. Duncan and Ms. Philpot break down some of the reasons why teachers may be hesitant to initially start seeing a chiropractor, and she shares her story about how chiropractic care helps her stay mobile and pain-free after being on her feet with her students all day. TAKEAWAYS  Chiropractic care can help alleviate physical challenges faced by teachers, such as neck and shoulder tension from bending forward and looking down at students. Stress from teaching can contribute to physical discomfort and pain, highlighting the need for proactive self-care. Chiropractic care is not a quick fix but requires ongoing maintenance to prevent future issues and promote overall health. Teachers can benefit from flexible chiropractic care schedules that accommodate their busy lives. Chiropractic offices that are open past 5:00 pm and on Saturdays are helpful. Regular chiropractic care is important for maintaining spinal health and preventing future issues.  Chiropractic adjustments can provide relief and a sense of calmness, much like a visit to the spa, which is much deserved for hard-working teachers.  Investing in chiropractic care early can help prevent unnecessary surgeries and medication later. Open communication with chiropractors can address concerns and ensure personalized treatment, especially if someone is scared of having their neck manually adjusted.   LET’S GET SOCIAL Instagram: @imsimplysaying TikTok: @milliondollarchiro

SUMMARY In this week’s episode, Dr. Duncan and Kelsey talk about seven myths and misconceptions that many chiropractors hear while they’re in chiropractic school. Along with the idea that soft tissue therapy isn't “real chiropractic,” they also debunk the myth that opening your own practice is the only path to success, highlighting the benefits of working as an associate. They also challenge the idea of weekly group health talks, suggesting that patient education can be integrated into regular appointments. Additionally, they address the misconception that chiropractors should focus solely on subluxations and not mention pain, emphasizing the importance of addressing patients' primary concerns. TAKEAWAYS Chiropractors may not immediately make six figures when they graduate, but it is possible after some time and hard work. Specializing in one type of patient or technique may limit the number of patients you can serve and hinder the growth of your practice. Accepting health insurance can make chiropractic care more accessible and affordable for patients, thus widening your pool of potential patients. Soft tissue therapy is an important complement to chiropractic adjustments and can help patients achieve better results. Soft tissue therapy is an important complement to chiropractic adjustments for faster recovery. Opening your own practice is not the only path to success; working as an associate can offer benefits and opportunities for growth. Patient education can be integrated into regular appointments, eliminating the need for separate weekly group health talks. Addressing patients' primary concerns, including pain relief, is crucial for building trust and providing effective care. Want more chiropractic business support from Dr. Duncan? Take one of her online courses made specifically for chiropractors at milliondollarchiro.co or apply for her one-on-one coaching for chiropractors seeking to take their practice to the 7-figure yearly level! LET’S GET SOCIAL Instagram: @imsimplysaying TikTok: @milliondollarchiro

SUMMARY  In this podcast episode, Dr. Duncan and personal injury attorney, Will Maxey, discuss what to do if you ever find yourself in a car accident. They cover topics such as the importance of liability in car accidents, steps to take after a car accident, seeking medical treatment after a car accident, and how to pay for your medical bills from treatment. TAKEAWAYS - Car accidents are one of the primary causes of personal injury cases. - Establishing liability is important in car accidents as it determines who is responsible for the damages and payment for treatment. - After a motor vehicle collision, it is important to report the accident to your insurance company, seek medical treatment immediately, and document the accident scene. - Adding extra protection to your car insurance policy, such as underinsured motorist coverage, can be beneficial. - Seeking immediate medical treatment after a car accident is crucial for your case as it shows you are doing everything you can to get better. - Be aware that not seeking immediate medical care or not following prescribed treatments may have negative impacts on your personal injury case. - Explore different options for paying medical bills, such as health insurance, personal injury protection, or providers who are willing to treat on a lien. - Hiring an attorney to handle a personal injury claim is recommended as they can provide guidance on the best way to handle the situation and increase the value of the claim. - Chiropractic care is an effective treatment option for soft tissue injuries resulting from car accidents. - After completing treatment with your chiropractor, the next steps in a personal injury case involve gathering medical records and bills, which can take some time. LET’S GET SOCIAL Instagram @imsimplysaying TikTok @milliondollarchiro

SUMMARY In part 2 of the podcast series on personal injury basics for chiropractors, Dr. Duncan and guest speaker Will Maxey, a personal injury attorney, discuss important topics such as defining maximum medical improvement (MMI), treating up to MMI, typical treatment duration and cost, how to handle missed visits, patient compliance, advanced imaging, and payment options. This conversation also covers topics such as doctor's liens and assignments , the importance of clear documentation, when and how to send patient records, settlement timeframe, the unpredictability of personal injury cases, and what to expect in depositions. They end with explaining the importance of chiropractors understanding litigation and negotiations, as well as taking legal action in case of non-payment. TAKEAWAYS Understanding maximum medical improvement (MMI) is crucial in personal injury cases as it determines the point at which the patient has reached their maximum recovery, and it can also impact the patient's personal injury claim.  Chiropractors should be cautious about treating patients past MMI as it may be difficult to justify the necessity of continued treatment to insurance companies or juries. Treatment duration and cost in personal injury cases should be reasonable and tailored to the specific needs of the patient, with excessive treatment potentially jeopardizing the case. Having a clear missed visit and cancellation policy is important to maintain patient compliance and avoid potential issues in the case. If a patient consistently misses appointments or fails to comply with the treatment plan, it may be necessary to terminate the case to protect the chiropractor's interests. When advanced imaging is needed, patients should ideally have health insurance or a means to pay for it, but attorneys may be able to provide options through a letter of protection. Clear and detailed documentation is crucial in personal injury cases, and it is important to follow the standards of medical doctors in record-keeping. Personal injury cases should not be relied upon as the sole source of income for a chiropractic clinic. Chiropractors may face disrespect and attempts to discredit their education and profession by insurance defense attorneys in personal injury cases. It is important to stay calm and collected in such situations. Chiropractors cannot refuse a subpoena and may need to take time away from their practice for depositions and trials. They can charge for their time, but getting the invoice paid may require follow-up. It is crucial to check the status of personal injury cases and communicate with attorneys to ensure timely payment. If there are delays or non-payment, in certain circumstances, chiropractors can take legal action. Reductions in payment are common in personal injury cases due to limited coverage and multiple lien holders. Chiropractors should consider the circumstances and negotiate reductions based on their bills. LET'S GET SOCIAL! Instagram: @milliondollarchiro TikTok:@milliondollarchiro   Looking to grow your practice? Visit our website to learn more about online courses for chiropractors and one-on-one coaching with Dr. Duncan! 

SUMMARY In this podcast episode, Dr. Duncan and her husband, Will Maxey, a personal injury lawyer, discuss the importance of the conversation between chiropractors and personal injury lawyers. They breakdown the topics such as understanding personal injury cases and types of personal injury cases. Then, they tackle how personal injury clients transition into chiropractic patients. They cover topics that relate to chiropractors treating personal injury patients, checking for fault and insurance coverage, obtaining the FR-10 form, understanding the FR-10 and TR310 forms, and the benefits of working with an attorney. They talk about the importance of finding a trustworthy attorney, obtaining a doctor's lien, and sending the doctor's lien to the attorney and the liability carrier. They emphasize the importance of early treatment, and the role of medical evaluations when it comes to reimbursement. They also focus on the relationship between chiropractors and attorneys, emphasizing the need for trust and collaboration. This episode is a great resource for chiropractors who are navigating the complexities of personal injury cases. TAKEAWAYS Personal injury cases involve injuries caused by someone else's negligence or recklessness. Chiropractors should avoid making personal injury patients the focus of their practice due to the unpredictable nature of how long personal injury claims take to settle, as well as the risk inherent in all personal injury cases regarding liability and the amount of damages a jury might award. It is important to establish fault in personal injury cases to determine if the patient can recover funds from the at-fault driver's insurance company. The FR-10 form is a key document that shows who the investigating officer believes is at fault for the collision. Working with an attorney can help navigate the complexities of personal injury cases and ensure fair compensation for the patient. Soft tissue injuries are often overlooked or downplayed by insurance companies, making it crucial to have an attorney who can prove the legitimacy of these injuries. Finding a trustworthy attorney is essential for ensuring fair compensation for soft tissue injuries. Soft tissue cases have a lower value compared to other types of personal injury cases, and chiropractors should have realistic expectations regarding the potential settlement amounts. Proper billing and documentation are crucial for personal injury cases, and chiropractors should obtain a doctor's lien to protect their interests. Sending the doctor's lien to the liability carrier and filling out outcome assessment tools are important steps in the treatment and compensation process. When treating car accident patients, it is important to determine if they have an attorney or not, as the steps will differ. Treatment for car accident patients should ideally start as soon as possible, preferably on the same day or within a few days of the accident. It is important for chiropractors to have a good relationship with local attorneys to cultivate trust.   LET'S GET SOCIAL! Instagram: @milliondollarchiro TikTok:@milliondollarchiro   Looking to grow your practice? Visit our website to learn more about online courses for chiropractors and one-on-one coaching with Dr. Duncan! 

SUMMARY In this conversation, Dr. Duncan and Kelsey discuss the second half of the hiring funnel, the 11-step hiring process that Dr. Duncan has developed for her chiropractic clinic. They emphasize the importance of having a systematic hiring process and the value of using a hiring funnel. They break down steps 6 through 11 of the hiring funnel, from the in-person interview to giving the job offer.They cover topics such as reference checks, personality tests, background checks and drug screens, and the overall importance of having a hiring system. TAKEAWAYS Having a systematic hiring process is crucial for finding the right candidates. The hiring funnel helps streamline the hiring process and ensures that candidates are thoroughly evaluated. The in-person interview allows the employer to assess the candidate's body language, professionalism, and fit with the team.  Shadowing and test assignments provide an opportunity to evaluate the candidate's skills and compatibility with the clinic.  Informing candidates of the remaining steps in the hiring process helps manage their expectations and keeps them engaged.  Reference checks are an important step in verifying the candidate's qualifications and suitability for the position.  Thorough reference checks are essential and should be conducted on EVERY candidate that makes it to the bottom of the hiring funnel.  Personality tests can provide valuable insights into candidates' problem-solving skills and personality traits. Background checks and drug screens are crucial to ensure the safety and integrity of the clinic. Performing these are non-negotionables, BEFORE hire.  Job offers should be made with clear communication and an expiration date to prompt timely responses from candidates. Having a well-defined hiring system can ultimately save time and money and lead to successful hires. Ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Mary Frances Duncan! LET'S GET SOCIAL Instagram: @dr.maryfrancesduncan TikTok: @dr.maryfrancesduncan

SUMMARY: In this episode, Dr. Duncan and her executive assistant, Kelsey, discuss the best strategies for hiring the best doctors and support staff in a chiropractic office. Dr. Duncan breaks down the hiring funnel that she has perfected and uses in her own chiropractic clinic. A free PDF of this chiropractic hiring funnel Guide can be downloaded on her website, drmaryfrancesduncan.com, so you can walk through each step during this episode. Dr. Duncan explains the importance of constantly searching for quality employees regardless of need, cautioning against allowing desperation to influence hiring decisions. Beginning with the initial job posting, she outlines the successive stages of the hiring funnel and discusses the significance of each step, all of which are designed to ensure that the applicant demonstrates attention to detail, the ability to follow instructions, and good people skills. Throughout the conversation, Dr. Duncan stresses the importance of following each step of the hiring funnel as closely as possible so that your office is able to filter out unsuitable candidates and to successfully identify quality ones. She also emphasizes the value of nurturing existing staff and cultivating a supportive work culture. The episode ends with a discussion about how long the hiring process lasts and the importance of transparency between job seekers and those who make hiring decisions. TAKEAWAYS: Always be on the lookout for quality employees, even when your office doesn't have an urgent need. Beware making quick hires out of desperation when your office is understaffed. Follow the hiring funnel to the letter — the details make the difference between mediocre hires and great employees. Ready to take your business or chiropractic practice to the next level? Enroll in our business growth course or apply for one-on-one coaching with Dr. Mary Frances Duncan by clicking here! LET'S GET SOCIAL Instagram: @dr.maryfrancesduncan TikTok: @dr.maryfrancesduncan