Learn how to scale up your operation and make your races bigger when I reveal the secrets national championship race companies don't want you to know.

Have questions? Connect with Kyle and Mr. Murphy at merchantsofdirt.com or wherever you find trail grinders, dirt eaters, and reckoneers!

We love coffee! Support the show by buying Kyle and Mr. Murphy a coffee or two at https://buymeacoffee.com/waryankee

I would love for you to tell me what you think of Merchants of Dirt by giving it a rating and review or sending a Boost using one of the latest Podcast 2.0 app which you can find at Podcasting2.org. If you don't have a Podcast 2.0 app, I would highly recommend Podcastguru.io or Truefans.fm to get all the new podcast features you didn't know you were missing!

Meanwhile, I'm now the founder of a new podcasting education and technology company called Oncetold. If you're ready to tell your story and start your own podcast then you need Oncetold at oncetold.us.

Check out my new Valueverse music podcast called Flowgnar, a music podcast featuring Valueverse artists who grind the trail, flow over the drops, and climb the gnar. Each episode turns your off-road workout into a personal adventure by turning curated Value 4 Value playlists into pure endurance fuel. Embrace the flow while you chew the gnar! Ride or run at your own risk! Learn more at Flowgnar.com or LNBeats.com.

Merchants of Dirt podcast episode #036 was originally published by Gagglepod on October 31st, 2017. Copyright © 2017-2024. Merchants of Dirt and Reckoneer. All Rights Reserved.

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Yesterday is too late for insurance

Tales from the collegiate sports laboratory

Outreach and the Art of Recreational Engineering

Make event management jelly with Jennifer Crawford

Oh, no! Where's Kyle? He has all the gear!

5 things that make a multi-day slog fest special

Holiday trail time tips

Take your race promotion on the road

Everything’s Bigger in Montana

Four Horsemen of Race Planning Apocalypse

Save Your race with measures and metrics

What you can learn from race hater Mr. Murphy

Inside the Race Director's Studio (Part 2)

Inside the Race Director's Studio (Part 1)

Turn a No into a Yes with relationship building

Your growth model needs to go to the gym

Mr. Murphy loves your cut-and-paste waiver

You can't fix a race you never start

Get busy crunching the numbers with Cy Sack

How not to suffer registration woes

Get soggy setting courses with Mark Montague

Win more customers with strategic messaging

Get addicted to adventure with Michelle Faucher

Manage the unknown of race day volunteers

It is time that your timing was timely

Fix a bad race course with a good design strategy

Venue is all about location, location, location

Build better permits with a proposal process

Mr. Murphy just wrecked your race day

Mr. Murphy finds your risk planning hilarious

Mr. Murphy just took out a racer

Mr. Murphy just canceled your race

Earning race customers for life

Strategies for picking your race dates

Using market forces to spot off-road racing fads

Putting the fun back in racing fundamentals

Principles of a profitable race

Race profits are evil and other money myths

All race business systems start with a roadmap

Handle the politics that mess with your races

Be a Race Promoter not a Race Director

Your first strategic vision quest

What I wish I knew before my first race

Want to hold an off-road race?