Enjoying the Show? Share Your Experience!In this episode of MarketPulse: Pros and Pioneers, we’re joined by Paul Whitley, a seasoned Chief Financial Officer and business transformation expert. With over 30 years of experience spanning industries like retail, SaaS, and manufacturing, Paul has helped companies scale exponentially. But today, we dive deep into how marketing and finance intersect in powerful ways.Paul shares his insights on aligning financial planning with marketing goals, shedding light on how businesses can fund their marketing efforts effectively without jeopardizing growth. Whether you're a small business trying to stretch your marketing budget or a fast-growing company looking for the next big investment, Paul’s wisdom on ROI-based decision-making is invaluable.But that's not all. You'll also learn about the rising importance of fractional CFOs and how they can help your company stay agile while maintaining financial discipline. Paul's wealth of experience also touches on technology trends, the power of AI in marketing, and the benefits of networking for long-term success.Don’t miss this episode if you're looking to balance financial prudence with ambitious marketing goals. Subscribe now to stay ahead with cutting-edge insights from market leaders: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1Paul Whitley's LinkedIn Profile: https://www.linkedin.com/in/paulwhitleyC-Suite Support Website: https://www.c-suitesupport.comPaul Whitley's Email: [email protected] Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!Join us for an exciting episode of MarketPulse Pros and Pioneers as we sit down with leadership expert Clayton Drotsky, founder and director at Growth Crew Limited. With over 16 years of hands-on leadership experience, Clayton has navigated the challenging world of global contact centres and transformed leadership practices with a focus on building inclusive, engaging environments.In this episode, Clayton shares his journey from a humble start to managing large teams and discovering the essence of great leadership. You’ll learn about the struggles many new leaders face, including self-doubt, burnout, and the fear of not knowing enough. Clayton reveals his own early mistakes and how mentorship played a crucial role in reshaping his leadership style.We’ll dive deep into how Clayton’s unique approach to coaching and mentorship helps future leaders unlock their potential. From practical insights on overcoming personal barriers to actionable tips on retaining top talent, this episode is packed with valuable advice that you won’t want to miss.If you’re interested in learning how to transform your leadership potential and make a meaningful impact in your organisation, this episode is a must-watch.Subscribe to the channel now and make sure you never miss an episode of MarketPulse Pros and Pioneers: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1 Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!In this episode of MarketPulse Pros and Pioneers, we dive deep into the world of brand strategy and growth with Jane Bayler, the mastermind behind the Smart Connector. With over 15 years of experience in media and entertainment, Jane has developed high-impact campaigns for global brands such as British Airways and Coca-Cola. She shares her journey of transforming a flatlining brand identity business into a £6 million success before selling it to Interpublic.Throughout the discussion, Jane opens up about the strategic decisions that led to this growth and offers invaluable advice for business owners looking to do the same. She highlights the importance of aligning your brand with a clear customer persona and discusses the significance of simplicity in messaging. Jane also reveals some of the misconceptions around marketing and brand-building that often trip up businesses.Jane’s insights are not just for large corporations—she explains how small and medium-sized businesses can apply the same principles of branding and marketing to make their mark.  The episode is packed with actionable advice, from understanding your ideal customer to developing a powerful, consistent message that resonates. Jane also introduces the Smart Connector program, aimed at helping businesses and entrepreneurs foster impactful relationships that drive growth.Don’t miss this episode to learn how to simplify your message, connect with your audience, and take your business to the next level.Subscribe to the channel now and make sure you never miss an episode of MarketPulse Pros and Pioneers: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1 Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!In this exciting episode of MarketPulse: Pros and Pioneers, host Paul Banks sits down with Maciej Broniszewski, co-founder and CEO of Workplace Sp. z o.o., to discuss the fascinating intersection of AI, business growth, and international market expansion. With over 15 years of experience in industrial tools, logistics, and finance, Maciej brings unique insights into how AI can transform the way companies, particularly Polish businesses, expand into new markets like the UK.Maciej shares his journey from working as CFO in the industrial tools sector to embracing the world of AI, where he now educates businesses on integrating AI to streamline processes and drive growth. He offers an in-depth look at the challenges Polish companies face in entering the UK market and why understanding cultural and business differences is critical to success. His focus on combining AI with human expertise is a game-changer for businesses looking to scale efficiently and effectively.Throughout the conversation, Paul and Maciej explore practical ways businesses can use AI agents to automate tasks while still maintaining a human touch. Listeners will also learn about the pivotal role long-term marketing strategies play when entering international markets, and the importance of aligning your message to resonate with local business cultures.Tune in for key insights into AI-driven marketing strategies, business expansion, and the future of AI in both personal and professional spaces. You don’t want to miss this transformative episode!Subscribe to the channel now and make sure you never miss an episode of MarketPulse Pros and Pioneers: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1Find out more about Javelin Content Management, and how we can help YOU repurpose your long form video at www.javelincontent.comPaul 'The Banksy of LinkedIn' Banks, our host: www.linkedin.com/in/paul-banks007Maciej Broniszewski on LinkedIn: https://www.linkedin.com/in/maciejbroniszewski/ Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!In this episode of MarketPulse Pros and Pioneers, Paul sits down with Erika Herman, founder and CEO of LeverEdge Consulting, a marketing expert with over 20 years of experience in copywriting and strategy. Erika shares how her unique background in wellness, nutrition, and marketing shaped her expertise, enabling her to create highly effective, data-driven marketing strategies that skyrocket leads and sales.Erika discusses her personal journey and dives deep into the key marketing tactics she uses to help businesses break through growth ceilings. One key takeaway is her four-part system for creating irresistible offers, generating leads, and nurturing prospects to convert them into loyal customers. Learn how long-form content, lead generation, and nurturing can transform your business and build long-lasting customer relationships.This episode is a must-listen for any business owner or entrepreneur looking to refine their marketing approach, especially if you’re hovering between $100,000 and $500,000 in revenue. Erika explains how to use data to break through that barrier and achieve scalable success. If you want to cut through the marketing noise and find strategies that work for your business, this conversation is packed with valuable tips and advice.Don’t miss out on Erika’s expert insights and the invaluable lessons learned from her years in marketing. Subscribe to the channel now and make sure you never miss an episode of MarketPulse Pros and Pioneers: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1Erika Herman on LinkedIn: https://www.linkedin.com/in/erikarherman/ LeverEdge Consulting: https://leveredgeconsulting.com/ Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!In this episode of MarketPulse: Pros and Pioneers, we're joined by Paul Warren, a 30-year veteran of the graphic design and web performance space, and founder of Making Websites Better. Paul brings a wealth of experience in the world of digital marketing, having weathered economic downturns and industry shifts. Starting his career in graphic design, Paul learned early lessons in resilience when a flood and a global economic crash tested his first print company. His journey from overcoming those challenges to launching a web performance agency, rooted in empathy and smart thinking, is one you don’t want to miss. We'll explore how Paul’s commitment to honesty and empathy led him to rethink digital marketing and web design, aligning his business values to build stronger connections with clients. Paul also dives into how businesses can adapt to uncertain markets, and why resilience and flexibility are key to long-term success. Additionally, we delve into the surprising trends ahead for digital marketing—particularly the rise of AI and the potential for personal AI assistants to change how consumers interact with marketing. Paul explains how empathetic marketing can help brands focus on building trust and delivering real value. Finally, you'll learn why failing fast and experimenting with small, measurable campaigns can help businesses make smarter marketing decisions. Don't miss the practical advice, real-world insights, and future-facing strategies Paul shares in this episode!Subscribe now to catch all this and more at: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1 Paul Warren on LinkedIn: https://www.linkedin.com/in/paul-warren-uk/ Making Websites Better: https://www.makingwebsitesbetter.com/  Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!In this special edition of MarketPulse: Pros and Pioneers, we welcome back digital marketing expert Chris Reeve, known for his transformative social media strategies. Chris is an experienced digital strategist who has helped businesses across the globe dominate their space, particularly through the LinkedIn platform.This episode digs deep into why LinkedIn is a goldmine for organic content and how businesses, whether established or just starting out, can harness the power of video to grow their audience. Chris shares insider secrets on how to take advantage of LinkedIn’s new vertical video feed, explaining why now is the time to start posting video content.If you’ve ever been hesitant about video, or if LinkedIn has felt like an overwhelming platform, Chris offers practical advice on starting your journey—from setting up a content strategy to sending personalised video messages that convert prospects into clients. He also uncovers the shift towards authentic content and why showing vulnerability on LinkedIn could be the key to building trust faster than ever before.Whether you’re a LinkedIn novice or a seasoned user, this episode is packed with actionable tips to help you boost your visibility and connect with your target audience in a more meaningful way.Don’t miss out on this deep dive into LinkedIn’s secret sauce for success! Subscribe now to MarketPulse for more episodes: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1. Show Links:Reeve Social Media: https://www.reevesocialmedia.co.uk/Chris on LinkedIn: https://www.linkedin.com/in/chrisreevo/Previous Episode on YouTube: https://youtu.be/tB25x1FQgZI Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!In this episode of MarketPulse Pros and Pioneers, Paul is joined by Heidi Medina, a seasoned social media strategist who has helped countless business owners transition from cold, salesy outreach to warm, authentic conversations. With over 30 years of experience, Heidi brings a wealth of knowledge on how to stand out in a crowded digital marketplace. From her base in Portugal, Heidi's unique approach centres around human connection, teaching her clients how to build genuine relationships that lead to loyal clients.Heidi and Paul delve into the world of cold outreach messaging and why so many businesses get it wrong. You'll hear fascinating stories about how Heidi turned frustrating cold messages into warm, engaging conversations—and why doing the opposite can drive potential clients away. Heidi explains her method of helping businesses stop sending spammy direct messages and start having conversations that convert.This episode also touches on the importance of authenticity in social media and marketing. Heidi shares how she helps clients stop hiding behind digital personas and embrace their true selves, both online and in their business interactions. Whether you're a business owner struggling with outreach or just want to learn how to better connect with your audience, Heidi offers practical, real-world advice that you can start using right away.Make sure to stick around for Heidi's surprising insights on how rejection can be a positive thing and why being more human in your marketing is essential for business growth. For anyone looking to move from spammy sales tactics to genuine, results-driven conversations, this episode is a must-watch.Subscribe to our channel now: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1Show LinksHeidi on LinkedIn: https://www.linkedin.com/in/heidimedina/Talk to Heidi Website: https://talktoheidi.com Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!Join us in this riveting episode of MarketPulse Pros and Pioneers as we delve deep into the world of digital marketing with industry expert, Alan Pilkington. Alan, the founder and CEO of Digital Facilitators, brings a wealth of experience from his extensive career in digital marketing, including roles at Google and Bobble Digital. With a unique approach to matching businesses with the right digital agencies, Alan offers invaluable insights into the importance of personalised client-agency relationships and the pitfalls of the industry.Discover how Alan transitioned from appearances on 14 TV shows to becoming a pivotal figure in digital marketing. His journey is not only inspiring but also packed with practical advice for businesses of all sizes. Alan's passion for ethical business practices shines through as he discusses the challenges and opportunities in the digital marketing landscape.Throughout the episode, you'll learn about Alan's strategies for ensuring businesses do not fall victim to rogue agencies. He shares his experiences and solutions for helping businesses grow sustainably. From understanding the intricacies of Google Ads to navigating the ever-changing digital marketing trends, Alan's expertise is a treasure trove of knowledge.Explore the world of TikTok Shop, learn why AI both excites and concerns Alan, and gain practical advice on setting realistic marketing budgets. This episode is a must-watch for anyone looking to enhance their digital marketing efforts and build stronger, more effective client relationships.Don't miss out on this insightful conversation. Subscribe to our channel and stay updated with the latest episodes: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1Show Links Alan on LinkedIn: https://www.linkedin.com/in/alanpilkington80/ The Digital Facilitators Website: https://www.thedigitalfacilitators.co.uk/ Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!In this captivating episode of MarketPulse Pros and Pioneers, we sit down with Chris Hallett, the Managing Director at Wave Communications Group. Chris's journey is nothing short of remarkable, spanning from his early days as a musician in the army to his significant roles in corporate IT project management, and ultimately transitioning into a highly respected coach and certified trainer in NLP, Hypnosis, and NLP Coaching.Chris shares his incredible story, including the unique experience of playing at Prince Charles and Lady Diana's wedding. We delve into his transition from music to IT, exploring how a pivotal conversation ignited his passion for computing, despite initial self-doubt. Chris’s career in IT saw him working with some of the most reputable organizations, managing large-scale projects and teams.One of the most transformative phases of Chris’s journey was his introduction to NLP and hypnosis, which he discovered after facing a major career setback. He explains how these disciplines not only helped him overcome personal challenges but also paved the way for his successful coaching career. Chris's dedication to continuous learning and self-improvement is truly inspiring.In this episode, Chris reveals his unique 6M Growth Model, a comprehensive approach combining mission, mindset, marketing, management, measurement, and sales to help businesses achieve sustainable growth. He discusses the critical role of mindset in business success and shares insightful anecdotes on how shifting one's beliefs can dramatically impact business outcomes.Whether you're struggling with self-limiting beliefs, looking to improve your marketing strategy, or interested in the power of NLP, this episode is packed with valuable insights and practical advice. Chris’s story is a testament to the power of resilience and the importance of continuously evolving in one's career.Don't miss this enlightening conversation! Subscribe now to our YouTube channel to stay updated: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1Show Links:Chris on LinkedIn: https://www.linkedin.com/in/chrisjhallett/Wave Communications Website: www.wavecommsgroup.co.ukChris on Email: [email protected] Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!In this episode of MarketPulse Pros and Pioneers, we are thrilled to welcome Dave Plunkett, founder of Collaboration Junkie and a dynamic force in strategic partnerships and referral marketing. Dave has developed the DANCE framework, a game changer for many businesses looking to scale through effective referral and partnership strategies. With a career spanning a variety of industries, from working with giants like Regus and Volvo to supporting start-ups and micro-businesses, Dave's expertise is unparalleled.Dave shares his journey from running a six-figure business that relied heavily on referrals and partnerships, to creating a new business model focused on his passion. He explains how the shift from a process-driven business to one centered around community and collaboration led to the birth of Collaboration Junkie. Dave's insights into the importance of making yourself referable and leveraging trusted relationships are invaluable for anyone looking to enhance their marketing efforts.Throughout the episode, Dave delves into the evolution of strategic partnerships post-COVID, emphasizing the need for effective and genuine collaborations. He discusses the common myths surrounding referral marketing and the importance of building a culture of referrals within your business. His advice on creating an ecosystem of partnerships to deliver comprehensive solutions to clients is both practical and innovative.Don't miss this episode packed with actionable strategies and inspiring stories from Dave Plunkett. Whether you're looking to improve your referral marketing or understand the power of strategic partnerships, this episode has something for you.Subscribe now to our YouTube channel to stay updated: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1Show Links:Dave on LinkedIn: https://www.linkedin.com/in/daveplunkett/Collaboration Junkie Website: https://www.collaborationjunkie.com/Dave's Newsletter: https://www.collaborationjunkie.com/join-the-cause Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!In this episode of MarketPulse Pros and Pioneers, we have a remarkable guest, Devrim Celikay, who at just 16 years old, is already making waves in the world of AI automation. Devrim, the founder of Cognaite, has an impressive background, having started his business while still pursuing his GCSE qualifications. His journey from a young student to a business owner is nothing short of inspiring.Devrim shares his unique insights on how AI can revolutionise marketing strategies, helping agencies automate repetitive tasks and improve their tech stack. His practical approach to automation and marketing is refreshing, offering valuable lessons for businesses of all sizes. Learn how Devrim balances bespoke and off-the-shelf tools to fit within any budget, providing practical tools and strategies that cut through unnecessary jargon.One of the most surprising aspects of Devrim's story is his ability to connect with clients and build trust at such a young age. He discusses the importance of authenticity and human touch in a world increasingly dominated by automation. This episode is packed with actionable advice and insights that can help you enhance your marketing efforts and embrace the future of AI-driven solutions.Tune in to discover how a fresh perspective from a young entrepreneur can transform your marketing approach. Don't miss out on this opportunity to learn from one of the brightest young minds in the industry.Subscribe now to our YouTube channel to stay updated: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1Show Links:Devrim on LinkedIn: https://www.linkedin.com/in/devrimcelikay/Cognaite Website: https://cognaite.co.uk/[00:00:00] - Welcome to MarketPulse's Pros and Pioneers 🎙️ [00:00:58] - Meet the Young Entrepreneur: Devrim Celikay 👋 [00:02:15] - Why Start a Business at 16? 🧠 [00:04:28] - The Power of LinkedIn Networking 🌐 [00:05:58] - Authenticity in Business: The Secret Sauce 🥫 [00:08:25] - Automation vs. Human Touch: Finding the Balance ⚖️ [00:10:19] - Continuous Learning: The Key to Success 📚 [00:10:41] - Automation in Action: Real-World Examples 🛠️ [00:12:09] - The Outsourced Automation Department 🏢 [00:13:19] - Organic Growth: No Paid Media, No Problem! 🌱 [00:15:11] - Embracing Risks and Freedom 🕊️ [00:18:41] - Strategies for Authentic Marketing 🎯 [00:21:20] - Direct Marketing: Cut to the Chase 🎯 [00:22:20] - Stop Doing It Manually: Embrace AI 🚀 [00:24:54] - The Human Element in Automation 🤝 Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!In this episode of MarketPulse Pros and Pioneers, join us for an awesome chat with Sam Collier and Cat McGinty from What's Next Consulting. With over 14 years of experience in crafting effective marketing strategies, Sam brings a wealth of knowledge from global brands to small enterprises. Meanwhile, Cat, the digital lead, excels in integrating digital tools and strategies to maximize clients' investments. Together, they form a powerhouse team dedicated to helping businesses achieve their marketing goals with a blend of strategic insight and practical implementation.During our conversation, we delve into the dynamic world of marketing, exploring the importance of using the right tools, the value of a no-nonsense approach, and how to empower clients with practical solutions. Sam and Cat share their journey from freelancing to creating What's Next Consulting to their unique backgrounds and how their outdoor hobbies, like surfing and ultra-marathon running, influence their professional lives.Expect to learn about the significance of a fresh perspective in business, the challenges of balancing bespoke and off-the-shelf tools, and why staying focused on the customer's needs is paramount. Sam and Cat provide actionable advice on maintaining an efficient marketing strategy, avoiding the pitfalls of overextending on social media platforms, and maximising existing resources.Don't miss out on this engaging episode filled with valuable insights and practical tips to elevate your marketing game. Subscribe to our channel at https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1 and stay tuned for more expert interviews and business strategies.Show Links:Cat on LinkedIn: https://www.linkedin.com/in/catmcginty/Sam on LinkedIn: https://www.linkedin.com/in/colliersamantha/What's Next Consulting Website: https://whatsnextconsulting.co.uk/ Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!Welcome to another enlightening episode of MarketPulse: Pros and Pioneers. This week, we're joined by Noel Maldonado, the brilliant mind behind Property Pros SEO. Noel's journey from manual labor to digital marketing mastery is nothing short of inspirational. After a severe injury that ended his physical labor career, Noel pivoted to digital marketing, specializing in SEO for home service professionals.In this episode, Noel shares his profound insights on how to enhance online presence and drive quality leads through strategic SEO. You'll learn about his innovative approach to marketing automation, and how he helps local businesses thrive by automating mundane tasks and nurturing leads effectively.Noel also discusses his passion for teaching digital innovation and media at a private Catholic school. He prepares students for success in various digital fields, emphasizing the importance of entrepreneurship and the impact of digital marketing on local communities.Tune in to hear Noel's expert advice on navigating the ever-changing landscape of SEO and digital marketing. Discover how he turned a challenging period into a successful career and learn practical tips to apply to your own business.Don't forget to subscribe to our channel for more insightful episodes at www.youtube.com/@marketpulsepodcast?sub_confirmation=1Barney on LinkedIn: https://www.linkedin.com/in/noelmaldonadodigitalmarketing/ Property Pros Website: https://propertyprosseo.com/ Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!Unlock the secrets of successful SEO and digital marketing! Join us on August 21st at 3 PM UK time for an enlightening episode of MarketPulse: Pros and Pioneers. We sit down with Noel Maldonado, owner of Property Pros SEO, to discuss his transformative journey from manual labor to digital marketing expertise.Gain insights on foundational SEO practices, the power of marketing automation, and the importance of continuous learning. This episode is packed with actionable takeaways for business owners and marketers alike.Don't miss out! Subscribe now at www.youtube.com/@marketpulsepodcast?sub_confirmation=1 and be prepared to elevate your marketing game.Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!Join us on this week's episode of MarketPulse Pros and Pioneers as we dive into the world of digital marketing with Barney Durrant, Managing Director at Bluebell Marketing. With over 20 years of experience in the industry, including a significant tenure at Google, Barney brings a wealth of knowledge and insights into the evolving landscape of digital marketing.In this episode, Barney shares his journey from the early days of the internet, working at companies like LookSmart and Google, to founding his own digital marketing agency. You'll hear about the rise and fall of dot-coms, the advent of mobile advertising, and the pivotal moments that shaped Barney's career. Discover how Barney navigated the rapidly changing digital landscape and his strategies for staying ahead of the curve.We'll also delve into the challenges and opportunities presented by the upcoming changes in cookie tracking and data privacy. Barney discusses the implications for digital marketers and how businesses can adapt to maintain effective advertising strategies. This episode is packed with practical advice and expert insights that you won't want to miss.Tune in to learn about the fundamentals of a successful digital marketing strategy, the importance of understanding your audience, and the future trends that will impact your marketing efforts. Don't forget to subscribe to our channel for more insightful episodes every week!Subscribe now: www.youtube.com/@marketpulsepodcast?sub_confirmation=1Barney on LinkedIn: https://www.linkedin.com/in/barneydurrant/ BlueBell Marketing: https://bluebell.marketing/ Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!In this episode of MarketPulse Pros and Pioneers, we sit down with Paul Mills, a Fellow of the Chartered Institute of Marketing and the founder of VCMO. Paul brings a wealth of experience in transforming marketing performance for both small and global businesses. Discover how Paul’s unique approach to fractional marketing leadership can help your SME achieve scalable growth without the hefty overhead costs of a full-time CMO.We delve into Paul’s intriguing career journey, from performing beating heart surgery on a pig to becoming an accredited marketing expert. Learn how his hands-on approach and deep understanding of strategic marketing can drive your business forward.Paul shares invaluable insights on balancing creativity with data, navigating company culture and politics, and the importance of aligning your marketing strategy with your business goals.Whether you're a small business owner or a seasoned marketer, this episode is packed with actionable advice and surprising revelations that will help you elevate your marketing game.Don’t miss out on this enlightening conversation with Paul Mills. Subscribe to our channel and hit the notification bell to stay updated with our latest episodes: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1Show Links:Paul's LinkedIn: https://www.linkedin.com/in/pauljamesmills/VCMO Website: https://www.vcmo.uk/ Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!Welcome to another exciting episode of MarketPulse: Pros and Pioneers. This week, we dive into the dynamic world of marketing with Monika Elling, the CEO and founder of Foundation Management Group (FMG). Monika, a leader in the traditionally male-dominated wine and spirits industry, shares her journey from advertising to creating award-winning brands. With a multicultural background and fluency in multiple languages, Monika has a unique perspective on brand building and market strategy.In this episode, Monika discusses her transition from advertising to the wine and spirits industry, the challenges she faced as a woman in a male-dominated field, and how she overcame them to achieve significant success. She also shares valuable insights on the importance of foundational branding, the role of cultural understanding in marketing, and the latest trends in the wine and spirits industry.Listeners will learn about the critical aspects of aligning product quality with brand messaging, the necessity of having a strong market fit from the beginning, and how innovation can lead to impressive exits, like the $200 million success of Empress Gin. Monika's story is not just about wine and spirits; it's about the universal principles of marketing that can apply to any industry.Don't miss this episode packed with valuable lessons and inspiring stories. Subscribe to our channel to stay updated on future episodes!Subscribe to our channel to catch the full episode and stay updated with MarketPulse: Pros and Pioneers.Show Links:Company website: www.fmg.nycMonika's LinkedIn: https://www.linkedin.com/in/monikaelling/ Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!In this episode of MarketPulse: Pros and Pioneers, we're excited to host Todd Caponi, a renowned sales expert and the Principal of Sales Melon LLC. Todd Caponi is the author of the acclaimed books, The Transparency Sale and The Transparent Sales Leader. With a background as a multi-time C-Level sales leader, Todd is known for his deep dives into behavioral science and sales history, making him a unique voice in the sales and marketing world.Join us as Todd shares his groundbreaking insights on transparency in sales. Discover why embracing imperfections and being honest with customers can significantly boost your conversion rates and build long-term trust. Todd delves into fascinating stories from sales history, demonstrating how lessons from the past can shape our current marketing strategies.In this episode, you'll learn the importance of understanding why you lose deals and how this can be a game-changer for your business. Todd’s engaging anecdotes, such as the challenges faced by early innovators like James Watt and Gustavius Swift, offer valuable lessons for today’s entrepreneurs.Whether you’re a seasoned marketer or a business owner looking to improve your sales approach, this episode is packed with actionable advice and surprising insights. Don’t miss out on learning how transparency and historical lessons can enhance your marketing efforts.Subscribe to our channel to stay updated on future episodesShow Links:Todd's websiteTodd's LinkedInTodd's books on Amazon Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!In this episode of MarketPulse Pros and Pioneers, we sit down with Marko Rojnica, the dynamic founder of Ventnor Web Agency. Despite having zero coding skills, Marko has built a thriving web design and development agency that leverages industry-leading tools to create stunning, high-converting websites for SMEs.Join us as Marko shares his journey from an email marketing copywriter to an agency owner, delving into the highs and lows of his career. Learn how his non-technical background became his unique selling point, allowing him to bridge the gap between clients and technical experts seamlessly.We also explore the evolving landscape of web design, discussing the impact of AI on the industry, and how no-code tools are democratizing web development. Marko's insights into balancing aesthetic appeal with functionality are invaluable for any business looking to enhance their online presence.Don't miss out on the surprising fact about Marko that will inspire anyone hesitant to dive into the tech world. Tune in for a blend of practical advice, innovative thinking, and a glimpse into the future of web design.Subscribe to our channel for more insightful episodes: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1Show LinksVentnor Web Agency: https://ventnorwebagency.comMarko on LinkedIn: https://www.linkedin.com/in/marko-rojnica/Marko's Email: [email protected] Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!In this week's episode of MarketPulse, Pros and Pioneers, host Paul is joined by Chris Reeve, founder of Reeve Social Media. Chris's journey into the world of social media began as a side hustle, and over the years, he has managed over 250 social media accounts, including high-profile celebrities. His passion for social media stems from a deep-seated desire to help others achieve their dreams faster through effective social media strategies.Throughout the episode, Chris shares invaluable insights into managing multiple social media accounts, emphasizing the importance of self-care and consistency. He discusses the significance of knowing your "why" and how it fuels success in social media marketing. Chris also reveals his tips for keeping social media simple, including the powerful content pyramid strategy and the importance of writing engaging, value-driven content.Listeners will learn why Chris has chosen to specialize in organic social media, steering clear of paid social. He explains the benefits of focusing on what works and avoiding common pitfalls like spreading yourself too thin and falling for vanity metrics. Chris's advice on creating conversations and responding to comments highlights the critical role of engagement in building a successful social media presence.Don't miss this episode filled with actionable tips and strategies to elevate your social media game. Subscribe to our channel for more insightful content from industry experts: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1Reeve Social Media WebsiteChris's LinkedIn PageWatch the guide to creating your own video first Content Strategy - inside 1 hour Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!Welcome to another exciting episode of MarketPulse Pros and Pioneers! In this episode, we are thrilled to feature Ovi Negrean, the co-founder and Chief Executive Bee of SocialBee. With a unique blend of AI-driven tools, comprehensive training, and dedicated teams, SocialBee is revolutionizing the way entrepreneurs manage their social media, helping them generate more leads with less effort.Ovi shares the inspiring journey of SocialBee, from its humble beginnings with a simple app to a global powerhouse in social media management. You'll hear about the challenges faced during the early days, the pivotal moments that shaped the company's success, and the strategies that have kept them ahead in a rapidly evolving industry. Ovi's passion for supporting startups shines through as he discusses the importance of consistency, authenticity, and the innovative use of AI in social media.Listeners will also gain insights into the future of social media, including the rise of AI influencers and the potential for hyper-personalized content. Ovi's candid reflections on the mistakes businesses make in their social media strategies and his advice on what they should start doing instead are invaluable for anyone looking to improve their online presence.Don't miss this opportunity to learn from one of the leading minds in social media management. Subscribe to our channel for more insightful episodes and stay ahead of the curve with MarketPulse Pros and Pioneers!Subscribe to our YouTube ChannelShow LinksTry Social BeeOvi on LinkedInOvi's Email Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!Get ready for an inspiring episode of MarketPulse, Pros and Pioneers! Join us as we delve into the incredible journey of Leanne Kinde, the creative force behind Single Spark Coaching Copy. Leanne's story is one of resilience and passion, as she transitioned from a monotonous corporate job to building her own successful copywriting business. In this episode, you'll discover how Leanne's belief that "words are freaking magic" has driven her to create compelling, authentic content for coaches.Leanne opens up about her personal growth journey, including her path to sobriety, motherhood, and finding clarity through coaching. She shares valuable insights on overcoming self-doubt and the importance of staying true to your voice in marketing. Learn how Leanne's unique approach to copywriting helps her clients attract soul-aligned customers and why she believes that vulnerability and empathy are powerful tools in the marketing world.Throughout the conversation, Leanne provides practical tips for creating engaging content and discusses the symbiotic relationship between video and copy. Whether you're a seasoned marketer or just starting out, you'll find plenty of actionable advice to elevate your own marketing efforts.Don't miss this opportunity to learn from one of the industry's most passionate and authentic voices. Tune in to MarketPulse on June 19th, 2024, at 3 PM UK time. Subscribe to our channel at https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1 and never miss an episode!Show Links:Single Spark Coaching Copy: www.singlesparkcoachingcopy.comLeanne on LinkedIn: https://www.linkedin.com/in/leanne-kinde/ Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!In this episode of MarketPulse Pros and Pioneers, I sit down with Julian Dailly, an entrepreneur with a diverse background in finance and branding. Julian has an impressive journey from starting in finance, transitioning into branding, and finally diving into the world of AI. He openly shares his successes and failures, offering invaluable insights into the world of entrepreneurship.He talks about his latest venture, PitchPower.ai, a platform designed to streamline the proposal process for agencies and small businesses. He discusses the challenges and benefits of integrating AI into business processes, and how it can save time and increase efficiency.Listeners will learn about the importance of improvisation in business, the value of understanding your customers' needs, and the surprising ways AI can be applied across different industries. Julian also shares his thoughts on the importance of flexibility and customer feedback in developing successful products.This episode is packed with practical advice and inspiring stories that will resonate with business owners, marketers, and anyone interested in the potential of AI.Don't forget to subscribe to our channel for more insightful episodes: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1Show Links:Julian on LinkedIn: https://LinkedIn.com/in/juliandaillyPitchPower: https://www.pitchpower.ai/?via=paul1 month free trial code: 1MONTHOFF Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!Join us on the MarketPulse Pros and Pioneers podcast for a fascinating conversation with Julian Dailly, an entrepreneur with a background in finance, branding, and AI. Julian shares his journey and how his latest venture, PitchPower.ai, is changing the game for proposal building.You'll learn about:The importance of creativity and improvisation in business.How AI can streamline your proposal process.The critical role of customer feedback in product development.Tune in on June 12th, 2024, at 3 PM UK time. Subscribe to our YouTube channel: https://www.youtube.com/@marketpulsepodcastJulian on LinkedIn: LinkedIn.com/in/juliandaillyPitchPower: https://www.pitchpower.ai/?via=paul1 month free trial code: 1MONTHOFFThanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!Join us on MarketPulse, Pros and Pioneers, where we explore the journeys of industry leaders in marketing and business. In this episode, Paul sits down with Mads Singers, a seasoned expert with over 10 years of experience in Fortune 500 companies and a decade of coaching and consulting online entrepreneurs. Mads shares his unique insights on management, outsourcing, and scaling businesses, drawing from his extensive background with companies like Xerox and IBM.Discover how Mads transitioned from the corporate world to running his own successful ventures, including the SEO Mastery Summit in Vietnam. Learn about his minimalist lifestyle, living out of a backpack, and how it reflects his business ethos of focus and efficiency.Mads discusses the importance of networking in business growth, offering practical advice for small and medium-sized business owners. He also delves into the value of having a clear, repeatable process and the significance of specialization in scaling operations.Finally, Mads shares his thoughts on the future of outsourcing, highlighting the benefits of hiring talent from places like South Africa and providing tips on managing remote teams effectively. Don't miss this episode packed with actionable insights and inspiring stories.Subscribe to our channel for more insightful episodes: https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1Show Links:Mads on LinkedIn: https://www.linkedin.com/in/madssingersWebsite: www.MadsSingers.com00:00 1 - Welcome to MarketPulse Pros and Pioneers01:17 2 - Mads' Impressive Business Journey02:02 3 - Living Out of a Backpack: Mads' Fun Fact02:37 4 - The Freedom of Minimalism04:36 5 - From Corporate to Coaching: Mads' Transition05:33 6 - Building an Outsourcing Empire08:02 7 - Finding Offshore Marketing Talent09:33 8 - Managing Remote Teams Effectively11:54 9 - The Power of Networking13:07 10 - The Art of Networking: Tips and Tricks16:00 11 - The Secret to Business Success: Processes16:47 12 - Nailing Down Your Niche19:49 13 - The Value of Clear Offers20:06 14 - Learning to Say No21:22 15 - The Importance of Delegation21:42 16 - Scaling Through Specialization23:37 17 - Selling a Self-Sufficient Business24:00 18 - Mads' Summer Travels and Business Freedom24:26 19 - Connect with Mads Singer Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!Get ready for an inspiring episode of MarketPulse: Pros and Pioneers! This week, Paul chats with Lee Bryan, the tenacious CEO of Arcus Compliance. Lee's journey from the luxury leather industry to becoming a pioneer in regulatory compliance for novel nicotine products is nothing short of fascinating. In this episode, you'll discover how personal loss fueled Lee's mission to improve compliance in the vaping industry, and how Arcus Compliance stands out by delivering top-notch customer service.Lee shares the highs and lows of his entrepreneurial path, including his unique strategies for overcoming challenges and driving business growth. Learn about the innovative "hive mind" approach that Arcus uses to keep their clients ahead of regulatory changes, and how they empower mavericks and disruptors in various industries.If you're a business owner or entrepreneur looking for insights on compliance, customer service, and strategic growth, this episode is packed with valuable lessons and actionable advice. Don't miss out on Lee's wisdom and experience, which could help you take your business to the next level.Tune in to learn about the importance of perseverance, the value of building strong client relationships, and the exciting future of compliance in industries like adult toys and cannabis. Subscribe to our channel for more insightful episodes with industry leaders and pioneers at https://www.youtube.com/@marketpulsepodcast?sub_confirmation=1Show Links:Lee Bryan on LinkedInwww.ArcusCompliance.comFrom Impossible to Inevitable - Aaron RossLee’s Book - How Safe is your Vape?Daniel Priestley BooksDaniel’s ScoreApp Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!Welcome to another episode of the MarketPulse podcast, "Pros and Pioneers"! This time, we're chatting with Andrea Sok, who runs a company called Sok Influencer PR. Andrea has been helping businesses tell their stories and grow their brands for over 15 years. She's worked with all kinds of organisations, from big nonprofits like the UN to small startups.In this episode, Andrea talks about how she started her company and why she loves helping smaller companies succeed quickly. She shares tips on how businesses can make their marketing better and reach their customers more effectively. Andrea also talks about her personal hobbies, like spending time in water and growing lots of plants at home, which helps her unwind and keep her creativity flowing.Listeners will learn how Andrea approaches working with new clients at Sok Influencer PR and how she helps them improve their marketing to get better results. She focuses on making sure their messages really speak to their audience and shares how they decide what kind of content to put out.Don't miss Andrea's insights on making marketing easier and more effective for businesses, and get to know her better both professionally and personally in this engaging discussion. Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!Join us on this week’s MarketPulse: Pros and Pioneers, where host Paul welcomes Nick from Pipeline44 to discuss the nuanced world of digital marketing. This episode delves into common myths and the so-called "dark side" of marketing advice that many entrepreneurs encounter. Listen as Nick sheds light on how deceptive marketing strategies can mislead business owners and what you can do to avoid these pitfalls.Throughout our discussion, Nick offers insights from his vast experience in sales and digital marketing, emphasizing the crucial blend of both disciplines to craft superior business strategies. We explore how misconceptions in digital marketing can hinder business growth and the importance of effective marketing messages that truly resonate with your audience.This enlightening episode is not just about what to do; it's also about understanding what to avoid in digital marketing. We discuss how Nick’s innovative approaches at Pipeline44 are shaking up the industry norms, providing our listeners with actionable advice to enhance their marketing efforts.Whether you're a seasoned marketer or a budding entrepreneur, this episode is packed with valuable insights on making your marketing efforts more effective and authentic. Tune in to uncover the real challenges and opportunities within the digital marketing landscape as Nick provides clear, actionable guidance to navigate this complex field.Catch Nick on LinkedInPipeline44 Website[00:00:00] - Kickoff: Unveiling the MarketPulse Pros and Pioneers Podcast[00:01:00] - Sponsor Statement[00:01:25] - From Sales to Marketing: Nick's Journey[00:04:02] - Cutting Through Marketing Myths[00:04:32] - The Dark Side of Marketing Advice[00:05:27] - Disrupting the Market[00:06:10] - The Real Deal on SEO and PPC[00:07:57] - Nick's #1 Marketing Strategy You're Probably Overlooking[00:11:23] - Mindset Shift: The Ultimate Marketing Strategy[00:18:23] - Breaking Bad Marketing Habits: Nick's Bold Advice[00:22:31] - Taking Control: How to Transform Your Marketing Strategy[00:24:25] - Rocks, Pebbles, Sand: Prioritizing for Business Success[00:27:01] - Why 'I Help' Doesn't Help: Rethinking Your LinkedIn Strategy[00:28:19] - Turning Off the Wrong Customers: A Strategic Move[00:28:58] - Video Marketing: Telling People Who You Don't Work With[00:29:55] - Wrapping Up: The Power of Authentic Marketing Conversations Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!Explore the secrets of marketing success with our latest MarketPulse episode featuring Phil Bacon, a master marketer with an extensive background spanning from IT to groundbreaking marketing strategies. This episode delves into the intersections of marketing and sales, offering invaluable insights from Phil’s rich career and innovative approaches.Phil discusses the evolution of the marketing funnel and how the merging of sales and marketing has transformed business strategies. He addresses the changing customer journey in the digital age, where self-research has become increasingly significant, affecting how marketers need to approach their campaigns. Listen to Phil's compelling stories, from handling major brands to navigating the challenges of marketing in various industries.Key Takeaways:Insights into the integration of sales and marketingStrategies for navigating the modern customer’s research-driven journeyPhil’s unique approach to blending digital and traditional marketing tacticsKey Topics Covered:The synergy of sales and marketingEvolution of customer interactions and expectationsLeveraging traditional marketing tactics in the digital eraGet a glimpse of the expert strategies that have shaped Phil’s career and continue to influence the marketing landscape today.Contact Phil at:The Bacon WebsiteEmailLinkedInTimestamps:[00:00:00] - Kickoff: Unveiling MarketPulse's Secrets to Marketing Success[00:02:45] - Phil's Unique Talents: From DJ to Fire Breather[00:04:07] - Marketing Genius: Phil's Journey from IT to Marketing Guru[00:05:28] - The Synergy of Sales and Marketing: Phil's Expert Insights[00:06:28] - Redefining the Sales-Marketing Relationship: A New Perspective[00:07:44] - Evolution of the Marketing Funnel: Phil's Analysis[00:08:52] - The Modern Customer's Journey: Self-Research and Decision Making[00:10:16] - The Changing Landscape of Customer Demands in Marketing[00:12:23] - Phil's Pro Tips: Transforming Marketing Strategies for Small Businesses[00:12:55] - The Patience Game: Why Marketing Success Takes Time[00:14:56] - Pivoting Within Your Strategy: The Key to Marketing Flexibility[00:15:38] - Building a Successful Marketing Plan: Accountability and Measurement[00:17:56] - Trend Analysis in Diverse Industries by Phil Bacon[00:19:05] - The Power of Offline Marketing: Rediscovering Traditional Tactics[00:21:10] - Lumpy Mail and Direct Marketing: Phil's Secret Weapon[00:22:54] - The Multi-Channel Approach: Maximising Campaign Impact[00:23:42] - The Har Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!*Apologies for some audio quality issues in this recording - bloody technology!*Join us in this inspiring episode of MarketPulse: Pros and Pioneers as we sit down with James Butcher, a seasoned entrepreneur and a true maverick in the realms of sales and business strategy. James has founded and led multiple successful ventures, each time steering them through groundbreaking go-to-market strategies and robust sales tactics.In this dialogue, James delves deep into his rich career journey, from engineering to leading business transformations. He shares his profound insights on problem-solving, driving sustainable business practices, and mastering the art of sales to catalyse business growth. Discover James's unique approach to identifying and overcoming business challenges, and how his engineering background has shaped his strategic outlook.Key Takeaways:The importance of aligning sales strategy with business goals.Effective problem-solving techniques in business.Insights into sustainable business practices and driving change.Topics Covered:Transitioning from engineering to leadership.Strategies for effective sales and marketing.The role of sustainability in modern business practices.Tune into our discussion to glean actionable advice that James has cultivated over decades of diverse experiences. Don't miss out on these compelling business insights!Find James at: LinkedInEmailTimestamps:[00:00:00] - Introduction to James Butcher[00:00:31] - Welcome to Market Pulse Pros and Pioneers[00:00:53] - Introducing James Butcher: A Business Maverick[00:01:19] - Sponsor Spotlight: GridBank.IO[00:02:05] - James's Unique Business Insight[00:02:36] - The Power of Problem-Solving in Business[00:04:51] - James's Journey: From Engineer to Business Leader[00:08:42] - Embracing the Role of a Specialist Generalist[00:09:55] - The Essence of Effective Problem Solving[00:14:23] - Marketing Wisdom for SMEs: Targeting and Strategy[00:19:59] - The Importance of Relatability in Business[00:25:24] - Final Thoughts and Advice for Small Business Owners Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!Dive into the transformative world of AI in marketing with the latest episode of MarketPulse: Pros and Pioneers, featuring Jeff Joyce from Content at Scale. As we explore Jeff's unique journey from marketing to becoming a Director of AI, we uncover the fascinating intersection of marketing and artificial intelligence, offering insights that could redefine your marketing strategies.Discover the evolution of AI in content creation, from its humble beginnings to the groundbreaking concept of AGI (Artificial General Intelligence). Jeff shares an intriguing example of AI's growing self-awareness and its potential implications for the future of content creation. This episode isn't just about the capabilities of AI but also its limitations, prompting a thought-provoking discussion on the symbiotic relationship between humans and AI in the creative process.Hear Jeff's expert take on the critical role of AI in 2024's marketing landscape and learn how embracing AI can not only automate mundane tasks but elevate your marketing efforts to new heights. Jeff emphasizes the importance of integrating AI responsibly, focusing on enhancing content quality while maintaining the human touch that resonates with audiences.This episode is a must-watch for marketers, business owners, and anyone curious about the future of AI in the business world. Don't miss out on these invaluable insights – tune in to learn, get inspired, and prepare for the AI revolution in marketing.[00:00:00] - Welcome to MarketPulse[00:01:41] - AI's Evolution in Content[00:02:43] - AGI: The Future of AI?[00:05:45] - AI's Impact on Marketing[00:06:31] - AI's Role in 2024[00:07:22] - Jeff's Journey to AI[00:10:18] - The Human-AI Symbiosis[00:12:16] - AI's Pitfalls and Patience[00:19:45] - AI's Future in Content Creation[00:25:48] - Content at Scale's Vision[00:27:42] - Deep Research and AI[00:29:16] - AI's Expanding Capabilities[00:31:47] - Connecting with Jeff Joyce[00:32:45] - Closing ThoughtsReach Today's Guest:Jeff on LinkedInHumanity Unchained PodcastContent at Scale Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!Welcome to this week's exhilarating edition of the MarketPulse Podcast: Pros and Pioneers. Join us as we sit down with the remarkable Jason Hunt, co-founder of Merged Media and a visionary in the realm of digital marketing. With a journey that spans from dreaming of rock stardom in Japan to becoming a digital marketing mogul, Jason's story is nothing short of inspiring.In this episode, we delve into the transformative power of digital marketing, exploring the early days of social media promotion and the evolution of content creation. Jason shares invaluable insights into the challenges and triumphs of building a marketing agency from the ground up, emphasizing the pivotal role of adaptability and innovation in the ever-changing digital landscape.We also discuss the intricate balance between providing value and promoting business through platforms like podcasts and books. Jason's journey from a musician promoting his band on MySpace to a seasoned marketer is a testament to the profound impact of storytelling and authentic engagement in building a brand.Don't miss this deep dive into the strategies that drive successful marketing today, and the personal journey of a marketer who has seen it all. Tune in to glean lessons from Jason's unique experiences and forward-thinking approach to digital marketing and content creation.[00:00:00] - Welcome to MarketPulse[00:00:05] - Introducing Jason Hunt[00:02:10] - From Rockstar Dreams to Marketing Streams[00:03:31] - The Evolution of a Marketing Mogul[00:05:16] - The Real Cost of Social Media Management[00:06:52] - Navigating the Startup Marketing Maze[00:09:47] - The Power of Podcasting for Business Growth[00:14:56] - Rebranding and Refocusing: The Podcast Journey[00:20:17] - The Art of Writing a Book: From Idea to Reality[00:27:22] - The Unseen Value of Podcasting and Networking[00:29:10] - The Future of Marketing and Content CreationCatch Jason at:https://www.linkedin.com/in/socialmediaspeaker/TikTok & Instagram: @JayHuntOfficialDrop the Mic Marketing on AmazonYouTube: www.youtube.com/@jayhuntofficial Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!Dive into the heart of workforce management with our latest MarketPulse episode, featuring the remarkable journey of Irina Mateeva, a practicing consultant. This episode peels back the layers of traditional workforce management, revealing the untapped potential within organizations, regardless of their size. Discover how embracing chaos can lead to groundbreaking solutions, the importance of hands-on consulting, and why investing in expertise pays off in the long run. Join us as we explore the balance between offering free advice and establishing value-driven relationships, all while navigating the broad landscape of workforce management across various industries.Reach Irina on LinkedinHighlights:00:00:00 - Introduction to MarketPulse Pros and Pioneers00:00:37 - The Journey of a Business Owner in Workforce Management00:02:24 - Irina's Unintentional Misadventure00:03:56 - Decoding Workforce Management00:07:57 - Identifying the Ideal Client00:09:07 - Tackling Marketing Challenges00:12:43 - Learning from Content Creation Mistakes00:16:55 - Qualifying Leads and Adding Value00:20:43 - The Impact of Personal Connection in Business Decisions00:23:26 - The Wisdom of Investing in Expertise00:24:20 - Niche Marketing and Audience Engagement00:25:41 - The True Role of a Consultant: Challenging vs. Confirming00:26:51 - A Light-Hearted Conclusion Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.

Enjoying the Show? Share Your Experience!Join us on this week's episode of MarketPulse: Pros and Pioneers, where we dive deep into the world of marketing, entrepreneurship, and the journey of business growth with our distinguished guest, David B. Horne. David, an author, founder, and expert in fundraising and mergers & acquisitions, shares invaluable insights from his rich career journey from Canada to London, his experience at the BBC, and his adventurous venture into the wine business.Discover how David's book "Add Then Multiply" became a game-changer for him and his clients, focusing on the FACE methodology for scaling businesses. Learn about the profound impact of authorship on business credibility, networking, and the power of giving before receiving in professional relationships.David also sheds light on the effective use of LinkedIn for business growth, emphasising the importance of building genuine relationships and providing value before pitching. He shares practical advice for businesses looking to scale beyond the 2 million pound mark, highlighting the significance of assembling a professional team to enable founders to focus on strategic growth.Don't miss out on these and more actionable insights aimed at elevating your business and professional networking strategy.[00:00:00] - Welcome to MarketPulse[00:01:06] - Introducing David B. Horne[00:02:01] - Sponsor Shoutout: GridBank.io[00:03:00] - Fun Facts with David[00:03:54] - David's Journey from Canada to London[00:06:55] - The Power of "Add Then Multiply"[00:08:22] - Journey to Funded Female Founders[00:13:54] - The Importance of Building Relationships[00:15:44] - Growing Beyond Your Initial Network[00:22:43] - The Importance of Professional People in Business[00:24:49] - Wrapping Up the Show Thanks for listening!!You can catch us on all major podcast directories - New episode every Wednesday at 3pm UK time. Give us a subscribe to make sure you don't miss out!We're also on YouTube!If you want to feature as a guest, and you're either a business owner who does most of their own marketing, or you're a marketer with a passion for sharing your knowledge, current trends and adding value, reach out to me directly.This show is brought to you by Javelin Content Management - Getting ideas out of your head, into video, and out to your socials.Use our unique "Record & Repurpose" service to generate over 200 pieces of eye catching content from 30 minutes of your long form video content.