The stakes when it comes to online sports gambling are higher than ever — literally. Millions of consumers around the world log in daily to check spreads, place wagers, and hope their team not only wins, but also covers the spread. Mike Raffensperger is the CMO of FanDuel Group, an online sportsbook that is betting big when it comes to gambling. Mike joined Marketing Trends to discuss a host of topics, including why content marketing is bigger than any piece of advertising, the need to aggressively pursue authentic experiences, and much more.Main TakeawaysMore Channels More Problems: You can no longer operate in a single channel. If you are going to be in the content business, the variety and intensity of different platforms you operate within has to match how consumers are digesting your content, which is through multiple channels.Experiences over Advertising: Invest in content and experiences that are authentic, memorable and engaging that consumers continually seek out. If your consumers are reliably coming back, and constantly have a pleasant experience, it’s more powerful than any piece of advertising you can buy.Content is King: Your content needs to both educate and entertain. Provide the consumer with something they can’t get anywhere else. Constantly educate them on new ways to engage with your brand and your platform.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

A field marketer’s job is right in the title — they go into the field and really connect one-on-one with customers to understand them and their needs. But what happens when that one-on-one contact is cut off? On this episode of Marketing Trends, Monica Bowie, who currently serves as a marketing manager at Salesforce, discusses how field events shifted into the virtual world. Plus, she dives into what it means to be the Global President of BOLDforce, Salesforce’s black employee resource group and she discusses the importance of diversity.3 TakeawaysMore ability to react: In the move toward virtual events, marketers and salespeople have more ability to respond and adapt to needs in real time than they would if they were prepping for an in-person event which you have to plan out much further in advance.Take the time to listen: If you want to achieve true equality in the workplace, you need to take the time to truly listen to all of the different diverse groups within your organization, understand their needs, and then actually address them.Focusing on the customer journey: With ABM especially, you have to recognize that the customer is on a continuous journey, and you can’t disengage at any point.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

We may not realize it, but we search for everything. From everything we ask Siri, to each time we look up that quickest route home, it’s all considered a search. This has been going on for years now, but it’s not occurring the same way as it did in the past. SEO is now more in the picture than ever, and it’s a powerful field. On this episode of Marketing Trends, Moz CMO and head of sales, Christina Mautz, discusses everything SEO, and why an investment in SEO is an investment in the future.3 TakeawaysNew Reality: The future of SEO is about being present and being accessible where your customers need you. Search is no longer an arbitrary function that’s experienced in one area.One Team, One Goal: Sales and Marketing no longer act independently as one another. Marketing drives sales and sales drives marketing, so you can’t just be experienced in one field.No Pain No Gain:: To understand the customer and their journey, you have to have a deep understanding of that customer and their pain points.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

If there is one thing Isamar Batisita is passionate about, its subscription services. As monthly pay-as-you go services grow in popularity, so does the demand and competitiveness in the industry. Batista, the Vice President of Marketing & Owned Brands at Scentbird, joined Marketing Trends to discuss how Scentbird utilizes email marketing to grow their subscription base. Plus she explains why social media is humanizing to a brand and details the importance of being honest with your customers. 3 TakeawaysBe honest: Don’t try and trick your subscribers. Be honest with them and educate them from the beginning. Just because someone subscribes today, doesn’t mean they will remain loyal. You need to educate your consumers on what they are buying.Time to Get Real: Use social media to connect your brand to your consumers. Using these platforms allows you to take the corporate jargon out of marketing while humanizing your organization.Pop Quiz!: If you’re running a subscription service, incorporate a quiz into your onboarding efforts. If a consumer participates in a quiz, you already have buy-in.---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

 If you’ve been to New York City and traipsed around midtown you’ve probably seen them everywhere. Bikes rolling up-and-down city avenues, cleverly labeled, “Citi Bikes.”  Mary Hines, the Chief Marketing Officer, US Consumer at Citi, had just joined the company when the partnership was solidified, and she joined Marketing Trends to discuss why partnership marketing, like what happened with those bikes, need to be seamless if you want to succeed. Plus, a conversation about the importance of aligning your values with the consumer, and why traditional campaigns are a thing of the past.3 Takeaways:Make sure you’re integrated with your customers’ behaviors instead of integrating them into what you have to offerDigital marketing needs to be a seamless experienceBrands are switching from traditional campaigns to journey-based---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Edward Nevramount is a speaker and executive consultant with one mission — to help marketing teams grow their business. On this episode of Marketing Trends, the former CMO of General Assembly talks through a number of hot topics — most notably that personalization is only as hard as marketers make it out to be. He also explains why rebrands for known companies are never a good idea, and offers his three-step process for great marketing.3 Takeaways:The most effective way to utilize personalization is simple:  ask the customer what they want, and then give them what they wantRebranding for the sake of rebranding is always the wrong decision. Companies that resonate with their customers and then try to reinvent themselves risk alienating their baseThe process of good marketing follows three steps: Search, scale and refine---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Dan Greenberg said it best,  “A lot of advertising is pretty negative — it’s not very human-centric. Everything we've done at Sharethrough is about trying to build a human-centric, really positive advertising ecosystem.” Dan is the CEO and Founder of Sharethrough, a digital advertising company with an eye on making ads less invasive. On this episode of Marketing Trends, Dan discusses the importance of ads seamlessly working with the end-user and why native advertising is quickly becoming the only form of advertising. 3 Takeaways: Sharethrough advertising is a performance supply source that helps companies benchmark success through native advertisingThe more connected devices are to consumers’ daily lives, the less intrusive the advertising needs to beAs mediums progress, native advertising is becoming the only viable advertising option ---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Ellyn Raftery didn’t set out to be a marketer. In fact, her strongest desire was to pursue a career in design and fashion. But a conversation with a professor in college changed everything. Today, Ellyn serves as the Chief Marketing and Communications Officer for FIS, a company with an emphasis on advancing the way the world pays, banks and invests. Ellyn joined Marketing Trends to discuss a range of topics, including growth marketing, understanding your clients, and why the language you use is key.Key Takeaways Adapt your language to the clients. If you’re working in a B2B setting, make sure the jargon you use matches the style of the conversationGrowth data needs to be at the forefront for all CMOs. Have an experienced team that can dive into the data that can create opportunities for the organizationThink through the lens of the client. Identify their needs, understand their pain points and then work to solve those issues ---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Simon Berg was 16 years old when he decided the education system wasn’t for him, but it wasn’t because he didn’t want to learn….In fact, all Simon cared about was learning about his passions. So Simon took a job as a coffee boy and before he knew it, he was a multi-time CEO. Today, Simon is the CEO of Ceros, and he joined Marketing Trends  to discuss why it’s okay to take a less conventional path as long as you’re passionate about the path you choose. Plus he does a deep dive into why content marketing is the worst phrase in the marketing industry.3 Takeaways: Treat digital experiences with the same respect, care, and attention you would a physical experience. If your customer engages with it, it’s time to start giving it that same attentionAlways ask yourself why you are producing content. Address the why, then ask yourself over and over again if this is the best piece of content you could be producingDigital experiences are not about driving traffic to a website. It’s about representing your brand and your platform like an artist would treat a performance as a chance to represent who he or she is to the audience---Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

We’ve all spent countless hours on-hold just waiting for a customer service representative to answer the smallest of questions. But what if your query could be handled by a bot that acted and communicated like a human? That reality is already here, and you may have experienced it without even knowing. On this episode of Marketing Trends, Evan Kohn, the Chief Business Officer and Head of Marketing at Pypestream, discusses how conversational A.I. is changing the way we communicate and why call centers are a thing of the past. Key Takeaways Single-use chats don’t possess the intelligence, privacy and personalization that conversational A.I. does, which makes the latter more likely to be a big part of the future Approximately 80% of call-center requests can actually be handled via conversational intelligence. Knowing this stat, companies have been and will continue to deploy the technology to free up human capital  Messaging and conversational A.I. allow for more flexibility in preference on feedback to measure customer satisfaction. When customers have more options, you are more likely to capture the data needed to continue improving --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Joel Horwitz relates digital accessibility to the ramp at the end of every sidewalk. Why was there a time when it wasn’t there? Why weren’t we thinking about the people who needed those ramps before they were built? While today, we can’t imagine an intersection or sidewalk without a ramp, the same cannot be said for the internet. On this episode of Marketing Trends, Joel, the Chief Product Officer of AudioEye, discusses why it’s time for companies to start complying with ADA regulations everywhere on the web. Plus he explains the importance of compliance and why his team is making it easy for companies not to be complacent. 3 Key Takeaways Digital accessibility is not a matter of compliance, it’s a matter of integrity Accessibility is viewed as an add-on or overhead by marketers and a check on the website development list — but it should be more than that Marketers need to get more creative in order to reach their target audience   --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Every day we make purchases. We choose to buy something at one place and not another. We pick this product over that one. And that purchase data — what we buy and even what we don’t — is extremely valuable, especially to marketers. Dani Cushion is the CMO of Cardlytics, a digital advertising platform that serves some of the largest banks around the world and offers insights into the anonymized purchase data of more than 140 million people. On this episode of Marketing Trends, Dani explains how Cardlytics gathers this anonymous data securely and then delivers it to banking partners to help them build out their cashback offers, rewards systems, and other marketing campaigns.  3 Takeaways: Consumer purchase data is extremely valuable in helping marketers craft campaigns and programs that actually resonate with customers Knowing data is one thing, acting on the information you have and measuring the success of how you put that data to work is the only way to truly drive change  How you write matters, Your message has to be human-centric and accessible — if you have to read it twice to get it, it’s way too complicated --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Before she was writing for financial institutions, and before she owned her own media entity, Shondell Varcianna made a name for herself by paying off mortgages. Today, Shondell serves as the CEO and founder of Varci Media, a content management agency that provides hassle-free professional blog content to financial institutions. On this episode of Marketing Trends, Shondell breaks down the game of content creation. And she understands the tricks of the trade, including the importance of social groups, the critical need to understand your audience, and why some content resonates and others never will. Main Takeaways: Facebook groups and forums are great ways to gain customer insights and to embed social teams in the conversation that’s already being had with customers. Consistency is key. Social teams lacking consistent posts prevent companies from remaining top-of-mind Create content that resonates with your customer. Creating content you like won’t relate to the customer. Engagement cannot be determined with a one-size-fits-all approach. Engagement can only be measured by the standards a company sets --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Daniel Incandela always knew he wanted to be a storyteller...he just didn’t know that he'd be telling the stories for companies. The original plan was to be a visual storyteller, telling tales through the lens of anthropology. But after stints working in a museum and a foray into sports and entertainment, Daniel’s path ultimately led him to Conga, where he serves as the company's CMO. On this episode of Marketing Trends, Daniel discusses the art of great storytelling. Plus he dives into why you can never underestimate the number of resources you put into a rebrand and he and why you will never have the approval of everyone in the room. 3 Takeaways: Never underestimate the number of resources and time needed for a rebrand. Storytelling should stand for something that is based in authenticity Brands are not owned by the company, they are owned by the employees --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Alison Murdock is the founder and Chief Marketing Officer of Trusted CMO, a firm that helps companies fill in any marketing gaps they may have. Trusted CMO focuses on early-stage companies that have product-market fit, but require assistance actually getting to market. On this episode of Marketing Trends, Alison discusses some of the common themes she sees from companies looking to kick-start their marketing journey. Plus she dives into how virtual events are becoming more than just keynotes, and why it’s time for CMOs to understand what their real role is.  3 Takeaways: Marketing is a business strategy, and you need to treat it as a key part of growing your business There is no one-size-fits-all marketing strategy. Your strategy needs to embrace your product and your brand CMOs need to be cheerleaders for their company —part of their job is to bring good news --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Grad Conn has been called a near-perfect example of what a tech company CMO should look like. He’s a noble studier of his craft and a history savant, but most importantly he’s an adman to his core. Today, Grad is the Chief Experience and Marketing Officer at Sprinklr, and he joined Marketing Trends and discussed his love for marketing, his days as CMO for Microsoft US, and why the industry is undergoing a renaissance.  3 Takeaways: Broadcast media is no longer one-to-many, it’s conversational Marketers can’t focus on a single channel. You have to focus on all channels To be a good marketer, you need to be a generalist with a lot of interests and passions --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

David Hoffman is a communicator, storyteller, and communications consultant who has been working in various fields for decades. Although he started as a traditional filmmaker, today he tells his story on a very modern platform - YouTube. With nearly 350,000 subscribers on his personal channel, David has told stories in just about every way imaginable to varied audiences. On this unique episode of Marketing Trends, he talks about how to build an audience, navigating the treacherous use of keywords and algorithms and where he thinks the film industry is going. 3 Takeaways: To achieve success, you have to stop talking about yourself and start talking about the audience you’re trying to reach. Marketers need to be able to respond to things quickly. If you aren’t watching, observing and reacting, you aren’t doing your job. Your content needs to tell a story and emotionally connect with your audience. If you aren’t storytelling and connecting with them your content won’t resonate --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Scott Howe, the CEO of LiveRamp Holdings, is a marketing savant. Scott remembers great campaigns from his childhood, but one, in particular, has always stuck with him: the Staples’ easy button. The clever campaign made Scott long for an easy-button-like functionality when it came to aggregating data, which he believes is the key to success in the marketing industry. On Marketing Trends, Scott discusses exactly what he means by that, and he explains his passion for the industry and why the loss of cookies is a chance for marketers to reinvent the wheel. 3 Takeaways: Data is the fuel that is driving marketing departments Depreciation of cookies is changing how websites are built and how messages are delivered to consumers The best marketers tell a cohesive story across all channels --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

For years, the notion of being a millennial has garnered varying degrees of responses. For Jeff Schmitz, the CMO of Zebra Technologies, the millennial mindset is what he’s attempting to instill in his clients. On this episode of Marketing Trends, Jeff sat down and chatted about how Zebra Technologies is helping the healthcare industry and essential workers everywhere operate more efficiently, how a partnership with the NFL is pushing the sport forward, and why it’s time everyone starts thinking like a millennial. Key Takeaways Your background is not what matters, your ability to understand strategies and your company’s end-goal will make you successful Complex newer solitons focus on the end-user Millennial-minded is the art of learning how to promote and use social media --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Life is always throwing us curve balls that we need to adjust to — Ryan Carlson knows that. Ryan is the CMO of Okta, and recently he and his team had to deal with one of the toughest curveballs they’ve ever faced. Ryan sat down with Marketing Trends and discussed how Okta took a 6,000-person conference and pivoted to a virtual event on short notice. Ryan also touched on how he sees events adapting to a new normal and how Okta has permanently changed its strategy moving forward. 3 Takeaways:   In the future, there will be hybrid virtual and physical events that utilize the lessons we’re learning right now Working remotely has changed things in a way that will never change back Keeping your eye on the long-term helps you make decisions in the short-term   --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Eighteen years ago, David Marine was a down on his luck job applicant. The recession had hit hard, he needed a job to provide for his wife and child. Luckily, an ad for a gig at Coldwell Banker caught his attention and, as they say, the rest is history. Today, David serves as the CMO of Coldwell Banker, one of America’s oldest and most respected real estate companies. On this episode of Marketing Trends, David takes us through his story and he talks about guiding Coldwell Banker through its first rebrand in decades, why it wasn’t something he set out to do and why your brand must match your identity. Takeaways If your brand has been around for decades, you need to continue to push the envelope and continue to innovate Your brand must match what you’re bringing to the table. If your client can’t get past your image, they won’t see your other assets  You need to be able to pivot your campaigns to reflect the current narrative. If you don’t, you risk being tone-deaf --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

For many of us events represent opportunities for both personal and professional growth. They serve as a catalyst for helping individuals step outside their comfort zones and present opportunities to explore a new city, interact with old friends, and learn something new. But what happens when traditional marketing events can no longer take place? How do you bring that same experience to your consumers virtually? We asked all these questions to James Huddleston, the Vice President of Marketing at Certain, who specializes in marketing events. And on this episode of Marketing Trends, James discusses why the content of your event, whether it’s in-person or virtually, will always be king. Plus he explains why vendors are being asked to contribute in new ways, and why there are many advantages to virtual meetings. 3 Takeaways: Content is king and drives the person to your event, regardless if it’s in-person or virtually Vendors now need to contribute to the content of events. They can’t just rely on interactions Events are as much a marketing opportunity as they are sales. Your teams need to work together during these sessions --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Sydney Sloan is no stranger to Marketing Trends, in fact she’s already been a two-time guest. But when Salesforce released its State of Marketing report, we felt Sydney was the perfect guest to give her take on some of the report's findings and to simply catch up on all the things she’s working on as the CMO of SalesLoft. On this episode of Marketing Trends, Sydney talks about why virtual events are not going away anytime soon, best uses for ABM, and what she liked and disliked about the report. 3 Key Takeaways: You can’t recreate the experience of an event, but you can provide tangible experiences to a broader audience virtually During tough times, brands need to be emphasizing teaching, learning, and value for their customers  The hardest part of ABM is picking the accounts, once you understand that, the execution is simple --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Micheline Nijmeh is a three-time CMO and currently the CMO of Zscaler. But even 2020 has brought on new challenges for this veteran marketer. On this episode of Marketing Trends, Micheline discusses how she and her team at Zscaler navigated a crisis no one saw coming, why marketing is no longer just about the advertising dollars you spend, and how first-time CMOs can successfully adapt to their new roles. Key Takeaways The biggest change in marketing is data and how marketers use data Successful campaigns for a CMO are about messages resonating with customers  Marketing is no longer about advertising, it’s about engaging with your audience --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Understanding our voice and telling our story. That is something we all strive to be able to do. We want to know who we are and embrace it. And while most of us have dealt with and talk about the personal journey of discovery, we rarely think about how that same journey happens with the brands we know and love. Brandon Rhoten thinks about that constantly, especially since he became the CMO of Potbelly. On this episode of Marketing Trends, Brandon tells us why finding a company's voice, and embracing that voice, will help them stick out from the herd. Plus he discusses his philosophy of how companies can work through the discovery process, including the struggles that come with striving to be different. 3 Takeaways:   Ideas need to be based on who your brand is. Recognize it and play to that voice Low-risk high-reward campaigns are what get you noticed. Striving for efficiency will never get you noticed Groupthink holds companies back from creative ideas and prevents them from pushing the envelope   --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Before the internet and before social media, PR accomplishments were measured in front pages stories and how many headlines you could garner. Today, thanks to the internet and social media, managing your voice and understanding how to effectively reach your audience has changed. Kimberly Jefferson is the Vice President of BLASTmedia and on this episode of Marketing Trends, she explained how to navigate through the challenging world of PR in 2020, including why smaller companies need to understand how to manage their voice, and how being transparent and communicating effectively during a crisis will pay-off in the long run. 3 Takeaways: PR is more than putting out press releases. If you’re just putting out press releases, you aren’t doing PR When navigating through a crisis, companies need to be transparent and empathetic  Small companies can’t compete against big brands. You have to find your niche, dig in  and win there  --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Arthur Filip’s journey to HCL Technologies has been unique. There were stops along the way at companies such as Microsoft, Oracle, IBM and HP, before finally landing at HCL where he serves as their Executive Vice President of Sales Transformation and Marketing. But what does sales transformation mean and how is it linked with marketing? Arthur explains it all on this episode of Marketing Trends. Plus, he discusses how HCL works with the Fortune 500 and Global 2,000, why it is important to understand how to build relationships throughout the customer journey, and why the tech industry is behind in one key area. 3 Takeaways:   Sales and marketing need to have a healthy relationship because they share many of the same objectives in mind Understanding the client journey and relationship ecosystem is imperative  The Tech industry is one of the least diverse and HCL is passionate about changing the culture in the industry   --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.    

For as long as she can remember, Randi Barshack has considered herself to be a storyteller. Whether that was working as a filmmaker, or helping to produce documentaries, connecting with individuals and telling a story has always been her passion. While she’s no longer in the movie-making industry, today she helps tell those stories through a different lens. On this episode of Marketing Trends, Randi, now the Senior Vice President of RollWorks, joins the show to talk about her journey into the marketing industry, why ABM is so complex, and why diversity and being able to adapt with the times is an integral part of achieving success. 3 Takeaways:   Your story is being told in everything you do, say and give away ABM should be where you start, not what you do at the end of the line Marketing is about adapting to your surroundings, you need to change your message with the times   --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Last week, Salesforce released its State of Marketing Report and we wanted to dive deep into some of the insights it held. To do that, we called our friend Jamie Moldafsky, the CMO of Wells Fargo, who joined us to break down some of the key points of the report and how the findings may have shifted due to the COVID-19 pandemic that has affected industries around the world. Jamie talked about budget, innovation, engaging with customers and how all of those areas have been impacted in these extraordinary times.  Main Takeaways: Budgets may be held flat, but the areas that are seeing more money revolve around listening to the customer and communicating effectively  Creating a cohesive journey is more important than ever as more and more people are spending the majority of their time on devices Even though personalized, one-to-one communication is the goal, customers still want to feel part of a larger community Data is integral in understanding where your customers are in terms of state of mind and needs If you would like to access the full State of Marketing Report visit salesforce.com/stateofmarketing or text 'marketing' to 38767 (US Only) --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

In today’s world, we often do things without even realizing it. We hop in our cars and we rush to the store. We shop, we browse, we touch and feel the products, but often we end up buying that same thing online. Why? Luckily, RRD’s President of Marketing Solutions, Doug Ryan, is here to answer that pressing question. On this episode of Marketing Trends, Doug discusses how the in-store customer experience is shifting toward the virtual world, how something as simple as direct mail can feel so personal, and the three most important things companies can do for their customers during these unprecedented times. 3 Main Takeaways The in-store experience is a crucial aspect of the customer journey, it's now built to drive people in-store and online Direct Mail is experiencing a renaissance. It’s becoming an easy way for brands to break through the clutter. With everything customers are going through right now the three most important things are the ability to empathize with them, to create a sense of urgency, and a heightened sense of creativity --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Chaco Footwear — the long-lasting do-everything sandal — is probably best known as a niche brand among hikers and outdoors enthusiasts. That’s how Joshua Weichhand first connected with the product. But it wasn’t until years later after traveling the countryside and visiting our National Parks that he joined the company best known for its Z sandals. Today, Josh is the Director of Marketing for Chaco and he’s trying to build the company into something much bigger. On this episode of Marketing Trends, Josh sits down to discuss how he’s helping take Chaco from a niche brand into the larger lifestyle company it's become today. Plus he explains how Chaco is embracing unprecedented circumstances in 2020, and why knowing your brand and your story can take you to new heights.   3 Key Takeaways -Chaco initially was just this niche lifestyle brand which over the last few years has evolved into more of a lifestyle brand -Collaborations are important, but knowing your brand embracing who you are and knowing when it's appropriate to work with other is key -Chaco mobilized its factory in the span of a weekend and prototyped and implemented a design to produce masks, producing over 1,500 masks in their first shipment. --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Impact’s Chief Partnerships Officer Michael Head’s career path hasn’t always been linear. In fact, his career trajectory is much more a zig-zag than it is a straight line. His journey has included pit stops in the healthcare industry, ambitions of running a gym, and finally a foray into app development. Luckily for all of us, the road eventually led him into partnerships, which are obviously critical in the world of marketing. On today’s episode of Marketing Trends, Michael discusses the shifts he’s seeing from modern partnerships to influencer-based ones, how the partnership ecosystem continues to benefit everyone, and why the journey from start to finish is so important.  3 Key Takeaways There’s a big shift from the traditional reseller to more affiliates and influencer-based models A successful partnership program thinks about the entire consumer journey Influencers are shifting the ecosystem dramatically because they don’t have trust issues from the consumer. Their messages are organic and they engage with their audience more. --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

With more than 35 years of experience, Michele Elrod has seen how the marketing industry has evolved over the years. On this episode of Marketing Trends, she sits down to discuss how she operates as the EVP and Head of Marketing at Regions Bank and how her marketing team is using artificial intelligence to build an evolving campaign. Plus she explains how her departments have changed through the years and why their insights and education programs are helping to empower the next wave of consumers.  This information is general in nature and is not intended to be legal, tax, or financial advice. Although Regions believes this information to be accurate, it cannot ensure that it will remain up to date. Statements or opinions of individuals referenced herein are their own—not Regions'. 3 Key Takeaways The biggest shift in the industry is that marketing is much more than brand awareness and advertising, but now you have to understand data and customer strategies and ROI.  If you aren’t using some sort of A.I., you are doing yourself and your consumers a disservice  You should think about content strategy in terms of insights and education --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Kris Bondi is a multi-time CMO who has been called on regularly for her expertise in crisis communication — including for companies such as Starbucks and other large organizations. Today, she’s doing more of that work than ever, and she wanted to share with listeners some ways to deploy effective and efficient communication tactics during tough times. On this episode of Marketing Trends, she stresses the importance of media relations, the need to understand the proper tone and timeliness of your messages, and emphasizes why you need to always be prepared. Key Takeaways: Responding during a crisis is much more about tone than any other messaging you do Emphasizing and acknowledging the situation is one of the most important tactics Make sure you are sticking to your message and preparing your executives for all scenarios --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

In January, Simon Harrison accepted his new role as Senior Vice President and Chief Marketing Officer at Avaya. Now, a few months into the new position, the world needs his company more than ever. On this episode of Marketing Trends, Simon sits down to discuss how Avaya is changing the way we experience and interact with our devices, how his company is helping others make decisions more efficiently, and why simply delighting a customer is never the path you want to pursue. 3 Key Takeaways The omnichannel experience isn’t doing enough to solve the problems of today. Multi-experience -which uses all the ways people interact - is where Avaya is focusing their energy. Aim for an effortless experience rather than just a delightful one  In tough times you need to empower people and remove hierarchical processes, which allows you to move quicker --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

When your business is travel and the world suddenly comes to a standstill, your life and your business changes in an instant. That’s the situation Meagen Eisenberg founder herself in recently. Meagen is the CMO of TripActions, and when everything in the world started to shift, she was thrust into a new kind of action to find ways to address the situation and serve their customers and employees in the best ways possible. On this episode of Marketing Trends, Meagen opens up about what this process has been like for her and TripActions, and she walks us through the actions they had to take to switch gears and navigate through some of the hardest times we’ve seen in recent memory.  3 Takeaways:   You need to remain close to your customer and find ways to deliver value so that you can secure renewals in the future Educational content is important in this time, especially when you give your customers a forum to connect and learn Cash flow is something that has to be a priority, especially in times of crisis   --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Jamie Moldafsky views herself as a customer champion, and it’s not just because she’s occupied the CMO chair at one of America’s largest banks for nearly a decade. It’s partially because of the chances she's taken in her career, but more so her desire to impact her customers every day. On this episode of Marketing Trends, the Wells Fargo Chief Marketing Officer sits down to discuss her passion for marketing, how Wells Fargo is working to treat their 70 million customers as individuals, and how listening to and empathizing with your customers during times of crisis could pay big dividends down the road. 3 Takeaways: Customer centricity is at the forefront right now. The ability to build a relationship and serve customers at every point of their journey is more important now than ever At the beginning of a crisis, you have to focus on where you want to be when you emerge, and then let your company's values and products guide you The challenge is how to get products that people need, want and love, but also build a brand that people love and want to associate with --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

In 2020 much of our life and work is on the go. In normal times we work from coffee shops, bistros, and airports, and we are constantly on the go. And while we’ve all used messaging applications like e-mail, Slack and other forms of technology to stay informed, none of them really keep us connected the way we need to be. Enter Staffbase’s Director of Marketing Jason Etter and President and Co-Founder Frank Wolf, the men who are on a mission to help the forgotten employee. On today’s episode of Marketing Trends, Jason and Frank stress the importance of company culture in today’s digital age, the value of simplistic and meaningful messaging, and why events are the best way to get to and understand your clients. 3 Key Takeaways: There is no way to fake company culture anymore, so you have to really commit to treating employees the right way, otherwise, the world will hear about it on multiple platforms You have to reach people virtually right now, so you have to find ways to make a meaningful, memorable experience for the people you’re connecting with in the simplest way possible One of the most effective ways to market your product and to get people talking to you organically is through events. Events create moments, they create conversations and they get people in a room talking. --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Collin Holmes’ marketing journey started at the local level and today, he’s still working locally, but at a much larger scale. Collin is the CEO of Chatmeter, which offers an all-in-one SEO platform to help local businesses succeed in building brand recognition and engaging with customers quickly and efficiently. When you think SEO, you probably think keywords and when you think customer engagement, you probably think about social media or Yelp reviews. But it’s so much more than that. And when you do it correctly at the local level, there is a world of opportunity available to you. Collin explains all of that and more on this episode of Marketing Trends.  3 Takeaways: The expectation of the consumer has changed today — they are looking to engage and if you don’t they may go somewhere else Voice is shifting the way people are searching and that creates a new environment for businesses to adapt to and optimize for Communication with customers is more important now than ever, so even in tough times like now, you have to make sure to keep those lines of communication open --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

In the field of oil and gas, it’s actually quite rare for companies to have a CMO. NOV is an outlier in that area, and their CMO, David Reid, joins us on this episode of Marketing Trends. David explains why in the past marketing hasn’t been a focus for many oil and gas companies, and why he thinks it’s actually a critical role not just for his company, but for the industry as a whole. People don’t know about the incredible work and innovation being done in this industry, and David is on a mission to bring those activities to the forefront. He explains that and more, here.  3 Takeaways: As CMO, David is unique in the aspect that his company buys new entities almost monthly. Part of his role is incorporating and strategizing those new companies into their current business. Knowing the language of your base and company is incredibly important when it comes to being accepted. If you don’t understand the culture - or the box-  of the people you are working with, you risk the chance of being shut out. Knowing your employees, their strengths and weaknesses and then catering to those strengths and empowering them is incredibly important when building a sustainable workplace culture. --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Storytelling is a gift and a skill. And, when told well, a story can move people, it can drive action, it can teach and it can inspire. Erik Bork knows this more than most. Erik is a screenwriter who has worked on projects such as Band of Brothers, From the Earth To The Moon, and more. We were excited to talk to him on this episode of Marketing Trends about the heart of storytelling and why it’s so important as a way to grab an audience and carry them with you. Erik discusses how a story begins, what to focus on while you are developing your story, and what it means to create an emotional connection with your audience.  3 Takeaways: Focusing on the idea is most important You don’t want to watch people winning, you want to watch people losing but have a distant chance of winning — audiences have to relate to the main character You have to grab the audience and make them care about the people in your story as if they themselves are going through it --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Michael Anderson is the Chief Growth Officer at boodleAI, where they are putting A.I. and machine learning to work to help organizations acquire and retain donors, consumers, and investors. On this episode of Marketing Trends, Michael takes us through the work boodleAI is doing and why predictive analytics can be helpful to your growth. Plus, he explains the need for simplicity in your messaging and the critical reason why sales and marketing need to always be aligned. --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

For a long time, websites have been these sort of digital brochures for companies that simply explain who they are and what they do. But Jaleh Rezaei [Szah-lay Ra-zai-e] believed they could be so much more than that. Jaleh is the CEO & Co-founder of Mutiny, which offers companies the opportunity to personalize their websites for each unique visitor. And when they do that, Jaleh says that the increase in conversions and leads is greater than you could imagine. She explains the process, the results and more on this episode of Marketing Trends. 3 Takeaways:   The initial set-up of any amount of personalization is hard, and access to engineers is important in order to understand all the aspects of personalization The web has been underutilized as a conversion tool in the past — personalization can help change that Simple forms of personalization — like adjusting the logos a perspective buy sees when visiting your website — can lead to a huge increase in conversions   --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Around the world, Intel is a brand that most people are aware of. But that wasn’t always the case. Kevin Sellers is one of the reasons why Intel was able to build up its brand recognition in new regions all around the globe. and now he’s working hard to make waves at a different company. Kevin is currently the CMO of Ping Identity, where he is helping the company emerge as a leader in a growing market of intelligent identity. On this episode of Marketing Trends, Kevin talks about his past and the work he’s doing now with personalized customer journeys and innovative marketing techniques. --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing. 

There are times in life and in business when the world throws us a curveball. Our ability to adjust to those curveballs defines who we are and our success. On this episode of Marketing Trends, we wanted to talk through how to go about making those adjustments. Sean Sheppard is the Founding Partner of GrowthX and he hopped on the phone with us to discuss his eight strategies marketers can use to navigate through a crisis. Plus, he shed some light and hope to anyone who might be struggling. 3 Takeaways: Spend as much time as you can on how you can help your customer, maybe in a way you haven’t considered before Together we can find ways to make things right for everyone It’s not just what you do, it’s how you approach it and the important thing is to keep things positive --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

How many games are there in the app store? And how many of those are you actually aware of? That is the question that AppLovin poses to game developers who are trying to find ways to get their apps in front of the right people. Katie Jansen is the CMO of AppLovin and on this episode of Marketing Trends, she discusses with us the strategies and tools they use to help bring more awareness to all the apps in the mobile world, and how they built up their own model for success at the company. 3 Takeaways:   In building a marketplace, AppLovin has to keep the developer top of mind Because things move and change so fast in the world of mobile, it’s important to focus on making a great product rather than finding the right audience Most game developers aren’t focused on monetization — that’s where AppLovin comes in   --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Toby Gabriner is a multi-time CEO and a veteran in the worlds of marketing, advertising and growth. Today, he is the CEO of NextRoll, where he and his team are building platforms that are changing the lives of marketers everywhere. Using new technology like A.I. and machine learning, NextRoll is bringing more precision and unity to the entire marketing experience. Toby discusses that and more on this episode of Marketing Trends.   3 Takeaways: Machine learning is critical to achieving more precision in your reach Bringing together sales and marketing is critical and that unison is the purpose of creating an account-based platform like RollWorks The wave right now is about creating a way to have all the channels available to marketers work in a holistic way that operates in concert with each other rather than in silos.   --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

According to Mathew Sweezey, we no longer live in a world where traditional marketing efforts will pay off in big ways. Instead, marketers need to realize that the entire environment they are working in has changed, and therefore the marketing game they are playing has changed as well. It’s this entire idea that Mathew has written about in his new book, The Context Marketing Revolution and on this episode of Marketing Trends, he discusses all the things you can learn if you pick up a copy. 3 Takeaways: Automation can and should be used as a tool to enable new opportunities The environment in which marketing happens has changed, therefore marketing itself should also change Marketers must focus on experiences if they expect to be successful in this new environment --- Marketing Trends podcast is brought to you by Salesforce. Discover marketing built on the world’s number one CRM: Salesforce. Put your customer at the center of every interaction. Automate engagement with each customer. And build your marketing strategy around the entire customer journey. Salesforce. We bring marketing and engagement together. Learn more at salesforce.com/marketing.  To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.