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Russell Brunson | YAP Media
Welcome to the Marketing Secrets with Russell Brunson! This show is for entrepreneurs and business owners who want to learn how to market in a way that lets us get our message, our products, and our services, out to the world… and yet still remain profitable. Learn from Russell Brunson, the world-famous internet marketer and a co-founder of the largest funnel creation software ClickFunnels. Russell shares his biggest “a-ha moments” and marketing secrets in each episode with complete transparency. From tough lessons learned, to mindset, to pure marketing strategy, Russell pulls you into his world and shares his personal journey and secrets to growing a business from $0 to $100,000,000 in just 3 years, with NO outside capital!
The Buzz Behind The Birthday Announcement
Have you been watching the buzz that we've been creating? Listen in on my thoughts about what we're doing and why.
On today's episode Russell recounts how an announcement he's making on Clickfunnels' 5 year birthday got so much buzz. Here are some of the exciting things you will hear in this episode:
How so many rumors about an upcoming announcement came from a simple two minute video.
What some of the rumors going around about Clickfunnels 5 year birthday announcement are.
And how studying the story of P.T. Barnum helped Russell see why creating buzz would be a better way to make announcements.
So listen here to see how so much buzz was created around this announcement, and don't forget to watch Facebook Live on Monday to find out what the announcement actually is.
Transcript - https://marketingsecrets.com/blog/243-the-buzz-behind-the-birthday-announcement
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16:4723/09/2019
10 Years Ago In Fiji...
My surprising transformation from my last trip to Fiji to this trip...
On this special episode recorded in the Namale Resort in Fiji, Russell reflects on the last time he was there, and how different his life is than he had expected. Here are some of the cool things you will hear about on today's episode:
Where Russell's business was when he first went to the Namale Resort ten years ago.
What he thought he'd be doing in ten years, and how it's different from how it actually is.
And why Russell and Tony Robbins both believe people overestimate what they are capable of doing in a year, and underestimate what they are capable of doing in a decade.
So listen here to find out how Russell's expectations from ten years ago differ from his reality now.
Transcript - https://marketingsecrets.com/blog/242-10-years-ago-in-fiji
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13:2218/09/2019
Strategic Chess Moves
Are you watching the strategy behind what we're doing and why we're doing it? If not, start watching closer.
On this episode Russell talks about making some strategic chess moves with Clickfunnels in the near future that won't make sense to people on the outside. Here are some of the awesome things to look for in today's episode:
When you can look forward to some announcements from Clickfunnels, and why you should look at the underlying strategies.
And hear an example of somebody else in the business that is also making strategic moves, and why Russell thinks they are doing it.
So listen here to find out when Clickfunnels will be making some announcements, and find out why Russell wants you to look at the strategy behind it.
Transcript - https://marketingsecrets.com/blog/241-strategic-chess-moves
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12:5016/09/2019
Without This, You're Guaranteed To Lose
Without this one thing, he would never even let his wrestlers step on the mat.
On today's episode Russell talks about a lesson he learned long ago from Dan Gable about knowing you're going to win, and how he applies it to his life today. Here are some of the awesome things to listen for in this episode:
Why his daughter's soccer team didn't believe they could win, and how that effected the game.
How hoping for success is giving yourself an excuse to fail.
And how Russell applies one Dan Gable quote to his relationships, business, and when he competes in sports.
So listen here to see why knowing you will be successful is the key to making it happen.
Transcript - https://marketingsecrets.com/blog/240-without-this-you-re-guaranteed-to-lose
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11:4311/09/2019
Spend The Time To Make Your Art Sexy
Behind the scenes look at the creation of the art that sells the art.
On today's episode Russell talks about the upcoming photo shoot for his Traffic Secrets book, and why we should put as much time and energy into the marketing of our art as we do into the art itself. Here are some of the fascinating things you will hear in this episode:
Why watching Russell's Instagram, should give you an idea of how he has been marketing his book throughout the process of writing it.
Why it is important for Russell to think about the marketing of his book before he has even finished writing it.
And what kinds of things Russell is doing and has done for the last year to prepare for the launch of the Traffic Secrets book.
So listen here to find out why you should be spending an equivalent amount of energy on making your art sexy, as you did creating the art in the first place.
Transcript - https://marketingsecrets.com/blog/239-spend-the-time-to-make-your-art-sexy
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10:4509/09/2019
TRAFFIC SECRETS!!! (A Sneak Peek...)
Everyone's been begging me for a glimpse of Traffic Secrets, and while I can't show you the book, I will give you a sneak peek.
On today's episode Russell gives an interesting sneak peek into his Traffic Secrets book which he is in the process of finishing. Look for these awesome things in this episode:
What he has been doing over the last few days to finish the first draft of the book.
What his plans for the cover to look like are.
What each section of the book will be about and when it will finally be out for everyone to read.
So listen here to get an amazing sneak peek into Russell's new upcoming book, Traffic Secrets.
Transcript - https://marketingsecrets.com/blog/237-traffic-secrets-a-sneak-peek
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14:4302/09/2019
When The Pressure Goes Up... How To Survive
Three things that I do to help survive and thrive when the stress and pressure of everything starts building.
On this episode Russell talks about how he is surviving right now while pressure is high from writing a book, being a family man, and running a company. He gives three solid tips that will help anyone feeling similar pressure to get through it. Here are his three tips in this episode:
Have a vision of what you want to accomplish.
You have to create deadlines.
You need to build out an amazing support team.
So listen here to find out how to apply these tips into your life when the heat is on and you need to get stuff done.
Transcript - https://marketingsecrets.com/blog/236-when-the-pressure-goes-up-how-to-survive
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15:1628/08/2019
Five Good Friends To Crush Any Market
A little piece of advice I gave a new entrepreneur 12 years ago that I want to give to you as well.
On today's episode Russell talks about a conversation he had with Justin Brooke 12 years ago about how he would get back on top if he lost it all. He shares the advice he gave him back then because it is still relevant today. Here are some of the great things to look for in this episode:
First hear how Russell and Justin know each other, and how this conversation came about.
And find out why 5 good friends is better than 100,000 subscribers.
So listen here to Russell explaining what he said to Justin in a random hotel room 12 years ago, and why it still applies to this day.
Transcript - https://marketingsecrets.com/blog/235-five-good-friends-to-crush-any-market
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07:3026/08/2019
Smashing The Frame Of Skepticism
If you're not careful, this frame will 100% guarantee your failure.
On this episode Russell responds to a Facebook post talking about being skeptical about his one funnel away challenge working. He goes into detail about how skepticism isn't doing you any favors in your business and why you should rid yourself of it. Here are some of the informative things in today's episode:
Find out how Russell got over his own skepticism and why he thinks it is one of the worst personality traits.
Hear why he thinks people who are skeptical will never be successful.
And Find out how to ditch your own skepticism to allow yourself to have faith in what you are doing, and have success.
So listen below to hear why being skeptical is guaranteed to hinder your own success.
Transcript - https://marketingsecrets.com/blog/234-smashing-the-frame-of-skepticism
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10:3821/08/2019
The Framework + The Four Secret Steps
The framework I use to build frameworks; and create content, courses and products.
On this episode Russell gives an amazing run through how to teach with a framework of four simple steps. Here are some of the awesome things in this episode:
What it means to teach a framework.
What the difference is between strategy and tactic.
And why a webinar only has three steps instead of four, and which step you skip.
So listen here to find out how to teach effectively.
Transcript - https://marketingsecrets.com/blog/232-the-framework-the-four-secret-steps
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15:2014/08/2019
Kids And Entrepreneurship (Part 3 of 3)
Kids, Business, Marriage - how do you do all the things? Get a glimpse during the last of this 3 part series on how to raise an entrepreneurial family!
On today's super special episode, part three of three, Russell and his lovely wife, Collette are interviewed by Joshua and Ashley Latimer about being an entrepreneurial family. Here are the questions Russell and Collette answer in part three:
What ways do you teach your kids about entrepreneurship and finances?
What advice would you give a highly driven entrepreneurial family?
How important is it to have a like minded community?
So listen here to Russell and Collette as they answer these important questions.
Transcript - https://marketingsecrets.com/blog/231-kids-and-entrepreneurship-part-3-of-3
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23:0912/08/2019
You Asked For It! Interview With My WIFE! (Part 1 of 3)
The #1 request I get from our listeners is they want to hear behind the scenes from my wife's perspective on what it's like running an entrepreneurial family.
On today's super special episode, part one of three, Russell and his lovely wife, Collette are interviewed by Joshua and Ashley Latimer about what it's like to be an entrepreneurial family. Here are the questions Russell and Collette answer in part one:
What is the best/hardest thing about being an entrepreneur?
How is it possible to aggressively pursue business dreams but still have a happy home life?
And finally, they talk about one of the hardest times in their life and how they got through it together.
So listen here to finally hear Collette give her first interview on what it's like to be married to Russell.
Transcript - https://marketingsecrets.com/blog/229-229-you-asked-for-it-interview-with-my-wife-part-1-of-3-part-1-of-3
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23:0005/08/2019
Winning Vs. Personal Development
An interesting analogy from the top soccer players in the world.
On today's episode Russell talks about the way soccer works everywhere in the world with the exception of America, and how it relates to personal development within business. Here are some of the awesome tidbits to listen for in this episode:
Why soccer in America is more focused on winning, while other countries are focused on the development of individual players.
How personal development in soccer relates to the personal development of people in your team at your company.
And why it's important to help your team develop instead of focusing solely on making money.
So listen here to find out how business and soccer relate, and how personal development helps both of them in the long run.
Transcript - https://marketingsecrets.com/blog/228-winning-vs-personal-development
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10:4031/07/2019
Why I Hate Running And What That Has To Do With Your Business
An interesting glimpse of why I struggle at running, and how it might relate to you if you're struggling in your business.
On this episode Russell talks about running with Collette on his family reunion and realizing why he has always hated running. He relates hating running to the way other people hate running a business, and gives some helpful advice about how to enjoy the journey. Here are some of the awesome tidbits to listen for in today's episode:
What made Russell realize the reason he hated running.
How running is similar to running a business and why "looking at your feet" is the reason you aren't enjoying it.
And why you have to train yourself to look up to be able to enjoy the journey of running a business.
So listen here to find out why you need to stop looking at your feet while you run, just like Russell.
Transcript - https://marketingsecrets.com/blog/227-why-i-hate-running-and-what-that-has-to-do-with-your-business
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08:5629/07/2019
WARNING: Russell's List Building Rant
Behind the scene's access to a late night conversation with the two comma club coaching students.
On this special episode Russell rants to his Two Comma Club X members about how to build a list and why it's so important. Here are some of the super awesome nuggets you'll be hearing about in this episode;
Hear nearly a billion ways Russell has built his list over the years, and how you can use them as well.
Find out why email lists are still the most important lists to build.
And when creating a product, why listening to the market is key to giving them what they want.
So listen here to to all Russell's creative and genius ways to build your list in the market of your choice.
Transcript - https://marketingsecrets.com/blog/226-warning-russell-s-list-building-rant
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01:13:3224/07/2019
Private Voxer Coaching Call (Listen In!!)
One of my friends is a new entrepreneur and asked a really good question, so Steve Larsen and I decided to tag team it for you!!
On this episode Russell enlists the help of Stephen Larsen to talk to another friend of his about entrepreneurship and what he should be focusing on as he tries to figure out how to make and stick with a product. Here are some insightful things in today's episode:
Why both Russell and Stephen believe Jaime is focusing on the wrong thing as he looks to start a business.
How switching his focus from himself to his customers will help him find what he should be selling.
And some final advice for finding fulfillment in entrepreneurship.
So listen here as Russell and Stephen tell Jaime (and everyone else) how to best get started as an entrepreneur.
Transcript - https://marketingsecrets.com/blog/224-private-voxer-coaching-call-listen-in
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29:0817/07/2019
The Shocking Response From Lindsey Stirling...
During my live on stage Q&A, I did not expect her to say this...
On today's episode Russell shares an interview he did with Lindsey Stirling at Funnel Hacking Live 2019 and talks about what some of the things she said were and why he wasn't expecting it. Here are some of the amazing things you will hear in this episode:
Why Lindsey thought that America's Got Talent was right about her not being good enough.
Find out what Lindsey's book is about, and how it follows a theme of her life.
And see why Lindsey is also involved in Operation Underground Railroad.
So listen here to find out how Lindsey Stirling got started, and how her story is similar to that of an entrepreneur.
Transcript - https://marketingsecrets.com/blog/223-the-shocking-response-from-lindsey-stirling
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15:0815/07/2019
The Two Shifts That Most People Missed...
Two quick comments that Lindsey Stirling made at Funnel Hacking Live that could change your life.
On today's episode Russell shares comments made by Lindsey Stirling at Funnel Hacking Live 2019, and how they relate to his own journey in marketing. Here are some of the awesome things to listen for in this episode:
Hear Russell's perspective to comments Lindsey made at Funnel Hacking Live between songs.
Find out how Lindsey got started on YouTube, and how it seems similar to things other marketers have probably done.
And see why Lindsey and Russell both think that finding success can change who you are, and how they have been able to stay grounded.
So listen here to find out how Lindsey Stirling has found success, and why her journey seems so familiar.
Transcript - https://marketingsecrets.com/blog/222-the-two-shifts-that-most-people-missed
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14:1210/07/2019
Mindset When Your Funnel Flops
How to prepare yourself mentally when launching your funnel!
On this episode Russell talks about how to prepare yourself for when you launch a new funnel and it flops. Here are some of the awesome tips he gives in today's episode:
Why you should never "call your shot" to family and friends.
Why you need to be okay with it if your funnel doesn't work the way you wanted.
And find out when you should finally tell your family and friends about your funnel.
So listen here to find out how Russell takes some pressure off of launching funnels by not telling the whole world about it.
Transcript - https://marketingsecrets.com/blog/221-mindset-when-your-funnel-flops
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15:3908/07/2019
How To Paint Your Vivid Vision
The secret to getting your audience to experience you result before you ever give it to them.
On today's episode Russell talks about the reason he recently purchased a penthouse, and how it made him realize how beneficial painting a vivid vision for customers can be. Here are some of the awesome things you'll hear in this episode:
How Dave Woodward was able to convince Russell to buy a penthouse in downtown Boise with just one phrase.
Why painting a vivid picture makes selling so much easier.
And how you can use vivid visualization in your business.
So listen here to find out why being able to paint vivid visions for your customers can be so beneficial in your business.
Transcript - https://marketingsecrets.com/blog/220-how-to-paint-your-vivid-vision
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10:3303/07/2019
Unlock The Secrets
Behind the scenes glimpse of what this event is and why I created it.
On today's episode Russell talks about the upcoming Unlock the Secrets event and why he has decided to make it his flagship event. Here are some of the interesting things in this episode:
What a flagship event is and how it's different than Funnel Hacking Live.
What kind of event it will be, and who gets to come to it, and why it can't just be Russell standing up and speaking for 3 days.
And hear what one of the modules from the event will be like.
So listen here to find out what Russell's new flagship event will be like, and how it's different than events he's done in the past.
Transcript - https://marketingsecrets.com/blog/219-unlock-the-secrets
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11:2601/07/2019
A Sneaky Productivity Hack To Get Your Crap Done
Something I did this week to get two days worth of writing done in less than two hours.
On this episode Russell talks about writing his upcoming Traffic Secrets book and how he's been doubling his productivity levels the last week. Here are some awesome things to look for in today's episode:
Why writing a book is painful and people gravitate toward pleasure rather than pain.
How Russell has managed to change the way he sits down to write and double his productivity.
And how you can use Russell's technique in your own life to get crap done.
So listen here to find out about Russell's sneaky hack to help get stuff done faster.
Transcript - https://marketingsecrets.com/blog/218-a-sneaky-productivity-hack-to-get-your-crap-done
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10:0026/06/2019
Funnel Hacking Revisited
After a full day of funnel hacking over 300+ funnels, I want to walk you through what funnel hacking is again and make sure you're doing it right.
On this episode Russell talks about the difference between stealing and pulling inspiration while building funnels. Here are some of the interesting things to look forward to in this episode:
Why copying is stealing, but modeling and taking inspiration is not.
How taking inspiration from several different sources and not copying anything is exactly is the proper way to funnel hack.
And what Brendon Burchard said about how he avoids accidentally taking other people's ideas.
So listen here to find out the difference in the right way to funnel hack, and the wrong way to funnel hack.
Transcript - https://marketingsecrets.com/blog/217-funnel-hacking-revisited
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17:2524/06/2019
My First Podcast LIVE From My Tesla!!
A, B, and C students and how they sync in life...
On this special episode Russell talks about A, B, and C students and what kind of workers they are from the driver's seat of his new Tesla. Here are some of the insightful things on this episode:
Find out why A students are workers, B students are managers, and C students are strategic thinkers.
See why each of the categories are key to running your business and why none are better than the others.
And see which of those categories Russell believes his own wife, Collette, falls under.
So listen here to find out which category you fall under, and what that means you need for your business.
Transcript - https://marketingsecrets.com/blog/216-my-first-podcast-live-from-my-tesla
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15:0619/06/2019
The Primary Question That Fuels Your Value Ladder
How asking the correct primary question could lead to a two comma club funnel and a fully fleshed out value ladder!
On this episode Russell talks about discovering a concept that could help create an entire multi-million dollar a year company. Here are some of the amazing things to listen for in this episode:
Why basing your business on one primary question can help you with all the product creation.
How this one question makes finding a hook and story easier.
And hear examples of how you can use the primary question strategy with your own business.
So listen here to find out how asking the right, really good question, could be the foundation to your entire business.
Transcript - https://marketingsecrets.com/blog/215-the-primary-question-that-fuels-your-value-ladder
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18:1117/06/2019
Your Secret Framework
The process I use to write books, create courses, teach seminars, and to grow Clickfunnels.
On this episode Russell takes a break from his family vacation on Lake Powell to talk about why having a framework is so important. Here are some of the amazing things you will hear in today's episode:
What a framework is and how it can help you teach a concept in just an hour or even a three day event.
How having a framework can help you figure out what it is you are teaching or selling.
And why a framework is how Clickfunnels beats its competitors.
So listen here to find out how Russell uses frameworks in his business.
Transcript - https://marketingsecrets.com/blog/214-your-secret-framework
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11:1412/06/2019
Story Trumping
How to rewrite the story in the minds of your customers, your friends, your family, and maybe even your spouse.
On today's episode Russell talks about his ability to tell stories that trump other people's and that's how he's been able to sell everything. Here are some of the amazing things you will hear in this episode:
Find out why storytelling is so important to getting people to rewrite their own stories and believe your truth.
Find out what the difference is between better story telling and one upping someone else's story.
And see why practicing better story telling in all aspects of your life will help you be a better story teller with your business.
So listen here to find out how you can become a better story teller, to trump your customer's story.
Transcript - https://marketingsecrets.com/blog/213-story-trumping
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11:3410/06/2019
Q&A With The Kids
Behind the scenes conversation with a bunch of young entrepreneurs.
On today's episode, Russell talks to a class of young entrepreneurs about what it's like to start and run your own business. Here are some of the fun things in today's episode:
How he got started with his first business of potato guns!
He talks about what are the hardest, easiest, and best parts of being an entrepreneur.
They discuss how risk is like riding a teeter-totter on a cliff...
So listen here to enjoy this special, fun episode where Russell talks to kids about entrepreneurship.
Transcript - https://marketingsecrets.com/blog/212-q-a-with-the-kids
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46:5805/06/2019
Conversation Domination - Part 3 of 3
Part 3 of 3 from my presentation from Funnel Hacking Live 2018 where I talked about this new concept called "Conversation Domination".
On this exciting conclusion of the Conversation Domination Presentation Russell talks about some of the platforms you can use to get people excited about your business. Here are some of the awesome things in this episode:
How Facebook is a talk show, YouTube a sitcom, and podcasts are radio shows.
How Russell utilizes each of these channels for his business, and how you could use them for yours.
And why it's important to master these channels one at a time, before moving on to the next one.
So listen here to final portion of Russell's awesome Conversation Domination Presentation from Funnel Hacking Live 2018.
Transcript - https://marketingsecrets.com/blog/210-conversation-domination-part-3-of-3
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24:1429/05/2019
Conversation Domination - Part 2 of 3
Part 2 of 3 from my presentation from Funnel Hacking Live 2018 where I talked about this new concept called "Conversation Domination".
On this second part of Russell's Conversation Domination Presentation at Funnel Hacking Live 2018 he talks about the different “channels” on your phone that you can use to gain a following. Here are some of the awesome things you'll hear in this episode:
Find out what channels would be considered a reality show, a talk show, a sitcom, and radio show.
See why Russell is so obsessed with Instagram, and why he thinks it is the most powerful platform.
And find out how you can get 10,000 followers quickly in order to use the "Swipe up" capabilities on Instagram.
So listen here to the second exciting part of the Conversation Domination Presentation from Funnel Hacking Live.
Transcript - https://marketingsecrets.com/blog/209-conversation-domination-part-2-of-3
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24:5127/05/2019
Conversation Domination - Part 1 of 3
Part 1 of 3 from my presentation from Funnel Hacking Live 2018 where I talked about this new concept called "Conversation Domination".
On today's episode Russell shares a presentation he did at Funnel Hacking Live 2018 about conversation domination. Here are some of the incredible things you'll hear in this episode:
Why platforms like Facebook and Instagram are similar to TV channels in the 1960s.
How Russell has been able to dominate on multiple social media platforms.
And what the three types of traffic are, and how they work.
So listen here to find out how Russell dominates the conversation, and how you can too.
Transcript - https://marketingsecrets.com/blog/208-conversation-domination-part-1-of-3
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25:0722/05/2019
Isolation And The Entrepreneur
The realities of isolation as an entrepreneur and what you can do to protect yourself.
On this episode Russell talks about the different phases in entrepreneurship, and the isolation they bring. Here are some of the insightful things to listen for in today's episode:
Why the loneliness that plagued Russell when he first got started being an entrepreneur has returned in recent months.
How Russell is trying to combat the loneliness he feels as CEO of his company.
And why it's so important to find a community that can support you in your journey as an entrepreneur.
So listen here to find out why entrepreneurship brings isolation and how you can fight it.
Transcript - https://marketingsecrets.com/blog/207-207-isolation-and-the-entrepreneur
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14:0420/05/2019
What To Do While You Wait For Your Paid Ads To Work
A quick coaching session for Justin Guarini from American Idol, which will hopefully help you as well.
On today's episode Russell gives some advice to the members of 2CCX about how to fix a funnel if it's not converting with paid ads. Here are some of the the helpful hints you will hear in this episode:
How to keep the momentum going even when paid ads aren't working.
Why people who listen to podcasts are the best buyers.
And how hitting the podcast circuit made Russell change the title of Expert Secrets.
So listen here to find out what kind of advice Russell has if you're feeling frustrated by your paid ads not converting.
Transcript - https://marketingsecrets.com/blog/206-what-to-do-while-you-wait-for-your-paid-ads-to-work
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24:3915/05/2019
Producer Vs Consumer, What Are You?
Here's a little trick to help you get off social media, make more money, and help your kids have an amazing summer as well.
On today's episode Russell talks about what it means to be a producer vs a consumer. He explains how it is going to help his kids get off the TV for the summer and being producing something and finding their voices. Here are some of the awesome things you'll hear in this episode:
Where Russell heard about being a producer of social media, rather than a consumer.
Why Russell thinks this concept is key to getting his kids off their screens for the summer.
And how becoming a producer will help Russell's children find their voices so early in life.
So listen here to find out why being a producer is so important, and how you can use it to find your own voice.
Transcript - https://marketingsecrets.com/blog/205-producer-vs-consumer-what-are-you
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12:2913/05/2019
My First Wrestling Match In 15 Years… And What That Has To Do With You
I did something this weekend that I've wanted to do for a decade and a half, and I'm hoping this episode gives you permission to do the thing that you've been dreaming about doing, but have been too afraid or too nervous to try.
On today's episode Russell talks about attending his first wrestling tournament after a 15 year absence and why it should inspire you to do something similar. Here are some of the awesome things you will hear about in this episode:
Hear about Russell's former glory days of wrestling, and the history behind his love of the sport.
Find out why he hasn't wrestled in so long, and why he wants to get back to it.
And finally, be inspired to do your own thing that you haven't done for various reasons, and just do it.
So listen here to find out why Russell's wrestling again and why that should inspire you to do your own thing.
Transcript - https://marketingsecrets.com/blog/204-my-first-wrestling-match-in-15-years-and-what-that-has-to-do-with-you
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14:1508/05/2019
My Secret Interview With Tony Robbins...
A really fun interview we did before the Mastermind.com launch.
On today's special episode Russell interview Tony about a new course coming out with Tony, Russell, and Dean Graziosi. Here are some of the incredible things you will get to hear on this episode:
Hear a little bit about Tony's humble beginnings and his road to becoming who he is today.
Find out how Tony got started with mastermind groups.
And find out what kind of things will be included in this new course.
So listen here to see why Russell, Tony, and Dean Graziosi have created a course, and what it will be.
Transcript - https://marketingsecrets.com/blog/203-my-secret-interview-with-tony-robbins
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38:0106/05/2019
A Consulting Call With My Mentor - Part 2 of 2
On part 2 of this special episode series, Russell continues to give his mentor Mark Joyner some powerful advice. Here are some things that Russell tells Mark, that could be helpful to anyone running a business.
Why you have to find a category you can be king of in order to become a billion dollar business.
How the Expert Secrets book can help you become a charismatic leader, find a future based cause, and a new opportunity to sell.
And how to create a front end funnel to bring people into your software.
So listen to Russell offer sound advice to his own mentor, Mark Joyner, about how he can improve his business.
Transcript - https://marketingsecrets.com/blog/202-a-consulting-call-with-my-mentor-part-2-of-2
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40:0901/05/2019
A Consulting Call With My Mentor - Part 1 of 2
I had a really rare opportunity to give some feedback to my initial mentor who got me started on this crazy journey. Listen in for thoughts and insights that should help you as well.
On this special 2 episode series Russell talks about a recent social media post by Mark Joyner, and then he goes on to give him some awesome advice. Here are some things that Russell tells Mark Joyner, that could be helpful to anyone running a business.
Why having too many upsells/downsells will make your customers turn on you.
How removing complexity from software will make customers enjoy it more.
And why the more significance you seek, the less you will actually get.
So listen to Russell offer sound advice to his own mentor, Mark Joyner, about how he can improve his business.
Transcript - https://marketingsecrets.com/blog/201-a-consulting-call-with-my-mentor-part-1-of-2
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27:1429/04/2019
My Secret Notebook From The Puerto Rico Mastermind
Want to see my top take-aways from the recent mastermind that I was at, with some of the top thought leaders in the world?
On today's episode Russell talks about some of the things he learned during his recent trip to Puerto Rico for Brendon Burchard's mastermind group. Here are some of the amazing things you should listen for in this episode:
Why Russell almost didn't go to the mastermind group, and how Collette convinced him that they should go.
What some of the gold nuggets were that Russell picked up from people like, David Bach, Ethan Willis, and Rachel Hollis.
And what mastermind group Russell recommends for you to be a part of for you to get the most success with your business.
So listen here to find out what kind of awesome tidbits Russell picked up at the Puerto Rico Mastermind.
Transcript - https://marketingsecrets.com/blog/200-my-secret-notebook-from-the-puerto-rico-mastermind
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17:2524/04/2019
If Only They Knew They Were Slaves...
My favorite quote from Harriet Tubman and how it relates to you and your mission.
On this episode Russell talks about a famous quote by Harriet Tubman and how he relates to it in the world of marketing. Here are some of the insightful things on today's episode:
How Russell was able to relate a quote about slaves to his own life as an internet marketer.
And how you can be like Harriet Tubman and Russell in your business by giving freedom to your customers.
So listen here to find out how you can use your business to help free people who don't realize that they are enslaved.
Transcript - https://marketingsecrets.com/blog/if-only-they-knew-they-were-slaves
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10:2822/04/2019
Becoming A True Artist...
If you want to increase your happiness level, and your income; one of the biggest keys is becoming a true artist.
On today's episode Russell talks about why he's wrestling again after nearly 20 years, and he also discusses what it means to be a true artist in your field and how it is different from just being good at what you do. Here are some of the awesome things you will hear in this episode:
Find out why Russell is wrestling again, and if it will still be possible for him to compete soon when he already hurt his neck.
See what it means to be a true artist in your business.
And if you aren't a true artist in your field, find out how you can become one.
So listen here to see how Russell is a true artist of funnels and how you can become an artist in something you love as well.
Transcript - https://marketingsecrets.com/blog/198-becoming-a-true-artist
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13:3717/04/2019
Being A Chain Breaker
What negative patterns did you get from your parents that are keeping you back from success today?
On this episode Russell talks about a couple things that happened on his Disney Cruise that made him think about breaking negative chains in his generation history to make his posterity better. Here are some of the interesting things on today's episode:
Find out what happens on the cruise that makes Russell think about why someone would act that way.
See what some of the negative traits Russell decided to break from his own life.
And see what some positive traits were that he received from his family that he has kept and even made better in his own life.
So listen here to find out how you can affect future generations by discarding negative family traits, but keeping the positive ones.
Transcript - https://marketingsecrets.com/blog/197-being-a-chain-breaker
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17:4415/04/2019
The Secret To Having Your Big Ah-Ha...
As I was writing the Traffic Secrets book today, I had a big ah-ha, and I think I've reverse engineered it to show you how to have the same thing in your life.
On today's episode Russell talks about why he's taking his family on a Disney Cruise. He also explains his secret to having a big aha while writing his newest book, Traffic Secrets. Here are some of the insightful things in this episode:
Find out what Russell's family's super bowl goal was for them to go on a Disney Cruise.
Hear why Russell thinks that immersing yourself in a topic for several days is the perfect way to receive inspiration.
And find out how you can follow Russell's lead by immersing yourself in any topic that you are interested in.
So listen here to find out why Russell thinks immersion is the key to making connections that you may not see when just dabbling.
Transcript - https://marketingsecrets.com/blog/196-the-secret-to-having-your-big-ah-ha
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13:3610/04/2019
My Book Writing/Creation Process
I'm officially working on the secrets trilogy... Let me show you behind the scenes of how I'm doing it.
On this episode Russell breaks down his process as he begins working on his Traffic Secrets book. Here are some of the informative things you will hear in today's episode:
See why it takes a few days of planning before Russell will actually begin to write the new book.
Find out why Russell is re-writing parts of both his Dotcom Secrets, and Expert Secrets books.
And find out how Russell is using Trello to arrange all three of his books to make sense.
So listen here to hear Russell's awesome way of getting his framework all together before he actually begins writing.
Transcript - https://marketingsecrets.com/blog/195-my-book-writing-creation-process
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12:2008/04/2019
My Funnel Hacking Live Keynote Presentation - Part 4 of 4
Listen to the final part of my keynote presentation from FHL. During this part of the presentation, I dive deeper into understanding and mastering hooks.
On today's episode you will hear part 4 of 4 of Russell's first presentation at Funnel Hacking Live 2019. Here are some of the super awesome things you will hear in this part:
Find out why the hook is a little harder to catch onto, but why it's also the most important part.
Find out why you should practice different hooks, much like a comedian practices different jokes.
And find out how you can find examples of other hooks proven to work, and model your own after them.
So listen here to the exciting conclusion of Russell's keynote presentation at Funnel Hacking live this year.
Transcript - https://marketingsecrets.com/blog/194-my-funnel-hacking-live-keynote-presentation-part-4-of-4
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14:3203/04/2019
My Funnel Hacking Live Keynote Presentation - Part 3 of 4
Listen to part 3 of 4 of my keynote presentation from FHL. During this part of the presentation, I start diving deeper into how to tell stories and how those stories relate to the perfect webinar.
On today's episode you will hear part 3 of 4 of Russell's first presentation at Funnel Hacking Live 2019. Here are some of the super awesome things you will hear in this part:
Find out why the story you tell is so important in order to break down false belief patterns.
Hear why the more complex the product, the more stories you have to have to sell it.
And find out what kinds of stories break specific kinds of false beliefs, and how they are different.
So listen here to hear the third part of Russell's keynote presentation at this year's Funnel Hacking Live.
Transcript - https://marketingsecrets.com/blog/193-my-funnel-hacking-live-keynote-presentation-part-3-of-4
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35:4701/04/2019
My Funnel Hacking Live Keynote Presentation - Part 2 of 4
Listen to part 2 of 4 of my keynote presentation from FHL. During this part of the presentation, I start diving deeper into how to create your irresistible offers.
On today's episode you will hear part 2 of 4 of Russell's first presentation at Funnel Hacking Live 2019. Here are some of the super awesome things you will hear in this part:
Hear Russell give ideas for a written offer, an audio offer, and a video offer, that are all super easy.
Find out why it's so important to not be a commodity and how you can avoid it.
And see why Russell always has several things he can use to bulk up his offers.
So listen here to hear the second part of Russell's keynote presentation at this year's Funnel Hacking Live.
Transcript - https://marketingsecrets.com/blog/192-my-funnel-hacking-live-keynote-presentation-part-2-of-4
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30:1427/03/2019
My Funnel Hacking Live Keynote Presentation - Part 1 of 4
Listen to the first 1/4 of my keynote presentation from FHL. We talk about what funnel hackers are doing and start digging into "Hook, Story, Offer".
On today's episode you will hear part 1 of 4 of Russell's first presentation at Funnel Hacking Live 2019. Here are some of the super awesome things you will hear in part one:
A little background into how Clickfunnels got started, and stats of where they are now.
Find out why hook, story, and offer are the keys to your success.
And listen to Russell show how increasing value in an offer is better than decreasing price to compete with others.
So listen here to hear the beginning of Russell's first presentation at this year's Funnel Hacking Live about the Hook, Story, and Offer.
Transcript - https://marketingsecrets.com/blog/191-my-funnel-hacking-live-keynote-presentation-part-1-of-4
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46:1425/03/2019
You HAVE To Be Obsessed With The Game...
When you become obsessed with this game, the impact, the influence, and the money will come.
On today's episode Russell talks about why being obsessed with the game is the key to success. Here are some of the amazing things Russell has to say in this episode:
Why Russell is again competing in a wrestling tournament after a 16 year absence.
Why the product launching phase of internet marketing was a lot harder, and Russell is relieved it changed.
And find out why being obsessed with the game creates a skill set that means only the best survive.
So listen here to find out how the marketplace changed from an old boys club to only the best succeed, and why Russell is happy about the change.
Transcript - https://marketingsecrets.com/blog/190-you-have-to-be-obsessed-with-the-game
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20:1920/03/2019
Funnel Hacking Live 2019 Recap - Day 4
Changing The World - Behind the scenes of the last day, the Lindsey Stirling concert, and so much more.
On today's episode Russell recaps day four of Funnel Hacking Live 2019. Here are some of the amazing things you will hear in this episode:
Find out why Garrett White bringing an audience member onstage and getting him to purchase the Two Comma Club coaching program caused some controversy.
Hear what Russell's favorite part of having Lindsey Sterling at Funnel Hacking Live was.
And hear Russell gush over how appreciative he is of everyone involved in this year's event.
So listen here to find out how the final day of Funnel Hacking Live 2019 went.
Transcript - https://marketingsecrets.com/blog/189-funnel-hacking-live-2019-recap-day-4
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24:4218/03/2019