In Episode #253, Eric and Neil discuss what negative SEO is. Tune in to know how you can protect your site from negative SEO and the way Google works in regards to dishing out penalties and pushing one’s website ranking down. Time Stamped Show Notes: 00:27 – Today’s topic: What Is Negative SEO? 00:32 – Negative SEO is when someone pushes your SEO down 00:43 – A good example of this is when someone builds porn or casino links to your site 00:56 – It becomes negative SEO when you begin to rank lower 01:03 – Negative SEO is when Google starts to filter you 01:13 – Eric thinks of SEO as an over-optimization cup 01:21 – Each size has a different cup size 01:23 – Big sites like Amazon have bigger cups and more room for errors 01:57 – Once you hit your cup limit, that’s when Google starts to hit you with penalties 02:37 – Neil sees this happening in the aggressive industries 02:46 – Some people are taking websites that have spammy links and they link them to their website 03:00 – Google is improving their algorithm to fight negative SEO 03:11 – Make sure you continue to update your disavow file with Google Webmaster Tool 03:50 – Eric doesn’t worry about negative SEO as much as he did before 04:03 – The Marketing School is giving away 5 annual copies of Ahrefs this week 04:10 – To enter, subscribe, rate and review the Marketing School Podcast 04:16 – Text MARKETINGSCHOOL to 33444 05:14 – That’s it for today’s episode! 3 Key Points: Negative SEO pushes your ranking down—beware of people who links with negative content to your site. Consistently track and update your disavow file— this will help a lot. In the end, don’t worry too much about negative SEO as there is only so much you can do. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #251, Eric and Neil discuss the 7 types of content upgrades you can try today. Content upgrades are a great opportunity to grow your email list and thus, those conversions. Tune in to learn about the different types of content upgrades you can offer your audience and find out which one suits your company best. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Types of Content Upgrades You Can Try Today 00:33 – A content upgrade is when you use Leadbox or other email tools to offer people freebies 00:53 – The idea of a content upgrade is offering something in exchange for their email addresses 00:57 – Content upgrades are helpful for Eric’s conversion rate 01:08 – First, try a downloadable checklist 01:32 – Checklists are easy to look at and people like to get templates 01:39 – Second is a cheat sheet 02:02 – Third, use a tool called Designrr 02:16 – Your blog post can be converted to PDF 02:49 – Fourth is to give your audience something educational 03:20 – Fifth is to provide an email course 03:30 – If you want people to get a course, get them to subscribe to a campaign 04:00 – Sixth, provide them the next thing they should read based on what they are currently reading 04:42 – An alternative to webinar is to have a video launch sequence 04:52 – Check Jeff Walker’s product launch 05:20 – You can also do an Evergreen webinar using EverWebinar 05:27 – The Marketing School is giving away 5 annual copies of Ahrefs, this week 05:32 - To enter, subscribe, rate and review the Marketing School Podcast 05:38 - Text MARKETINGSCHOOL to 33444 06:28 – That’s it for today’s episode! 3 Key Points: A content upgrade is a great opportunity to boost your conversion rate significantly. Give your audience something valuable and educational, so they can’t resist. Keep track of your audience behavior to know what type of content upgrade suits them best. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #250, Eric and Neil discuss 7 ways you can use video to improve conversion rates. Tune in to learn the type videos you should have, where they need to be placed, and the value of doing live video for your audience. Eric and Neil also discuss how to maximize your best video content to boost your conversion. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways You Can Use Video to Improve Conversion Rates 00:44 – Eric uses retargeting and remarketing for their blog 01:01 – This builds relationship and is based on the audience’s behavior 01:17 – Some of Neil’s sales come from remarketing 01:26 – Neil shows specific videos 01:39 – You can use your explainer videos, repeatedly 02:03 – Your explainer videos should answer objections and create a story 02:22 – Use Qualaroo or SurveyMonkey to know people’s objections before they buy 02:44 – Eric has a “thank you” video 03:11 – Fourth is to add a video to your homepage 03:30 – Talk about the problems people are facing 03:40 – Use the video to direct the people into your highest converting funnel 04:04 – Fifth is about the book Breakthrough Advertising 04:23 – DigitalMarketer covered the UPSYD model weeks ago 04:30 – Eric shares what UPSYD is 05:58 – Sixth, educate people through video or presentation (especially for new visitors) 06:15 – Last is to do live videos 06:23 – You can check the videos statistics and boost the ones that are working well 06:30 – Eric shares what he does when a user visits his free consultation page 07:05 – The Marketing School is giving away 5 annual copies of Ahrefs, this week 07:21 – Subscribe, rate and review the Marketing School Podcast 07:26 – Text MARKETINGSCHOOL to 33444 07:40 – Eric and Neil don’t get paid for the sponsorship and just want to give their audience cool stuff that they can use 08:12 – That’s it for today’s episode! 3 Key Points: An effective explainer video should answer your audience’s objections and problems. Use your videos to direct people to your highest converting funnel. If you haven’t hopped on live videos, now is the time—repurpose the ones that generate the most traffic. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #249, Eric and Neil discuss how to create a seamless checkout process. Your processes can easily make or break a sale. So what defines a seamless checkout process? Eric and Neil provide you with first-hand advice for how to clean up your checkout—from design to making sure that your audience is informed each step of the way. Time Stamped Show Notes: 00:27 – Today’s topic: How to Create a Seamless Checkout Process 00:40 – Make the checkout process as simple as possible 00:49 – The more friction you cause, the more difficult it is to convert people 00:55 – The book Don’t Make Me Think will teach you about how to design your processes in a user friendly way 01:17 – The more you get people engaged, the more they are likely to finish the checkout process 01:51 – You can also email people who didn’t complete their checkout, so that they can convert to a sale 01:58 – If you want to build a relationship, integrating a live chat is a great option 02:13 – You can use Intercom 02:27 – Make your pages mobile-optimized and responsive 02:52 – Amazon’s checkout process 03:55 – The seamless process only works if your audience knows what they’re doing 04:02 – Make sure your audience understand your product and what they’re buying 04:25 – Keep the users informed of each step within the process 04:53 – Make the experience consistent 05:05 – The speed also takes plays a part in the overall experience 05:30 – Make it easy for people to go back to where they left off 05:42 – The Marketing School is giving away 5 annual copies of Ahrefs this week 05:51 – Subscribe, rate and review the Marketing School Podcast 05:55 – Text MARKETINGSCHOOL to 33444 06:11 – That’s it for today’s episode! 3 Key Points: Make the checkout process as easy and simple as possible. A seamless checkout process only works if your audience knows what they are doing. A consistent process creates the best experience. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #248, Eric and Neil discuss the 7 creative ways to market to your email list. Sending a personal message or doing a bit more front end research regarding data on your leads can all be effective methods to market better. Tune in to maximize your marketing efforts with your email list and watch your click rates soar.  Time Stamped Show Notes: 00:27 – Today’s topic: 7 Creative Ways to Market to Your Email List 00:35 – First is the Frank Kern style – resurfacing important emails, over and over, until you click 00:43 – You can use Drip and Infusionsoft 01:23 – You want to create a workflow for your emails 01:34 – Neil uses PicSnippets which allows you to create custom images for your emails 02:21 – Third is RSS to blogs 02:50 – RSS automation makes things easier for you 02:54 – Fourth is to segment your list right after they opt-in 03:39 – You also send manual messages to your list 04:06 – Eric sends manual messages once a week and the open rate is higher 04:23 – Sixth is to integrate your email system with Clearbit to get more of your lead’s data 04:59 – You can send them more customized emails, as well 05:11 – From the Clearbit’s data, find companies that are more relevant to you 05:22 – Reach out to them using Mixmax 05:39 – Eric generated some opportunities using this technique 06:06 – Do an Evergreen launch 06:22 – The Jeff Walker’s sequence is also very beneficial 06:35 – That’s it for today’s episode! 3 Key Points: When it comes to emailing your list—keep a healthy balance between automated and personalized messages. Being more personal in your emails attracts more clicks. Research tried and tested email sequences to see what works best for you. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #247, Eric and Neil discuss the 7 techniques for speeding up your keyword research. Eric and Neil give you the top online tools to quicken your keyword research so that you can stay ahead of your competitors when it comes to how well you rank. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Techniques for Speeding Up Your Keyword Research 00:35 – One is to go to Ahrefs and put in your competitor’s URL 00:45 – It will show you their popular keywords that help them rank well, their level of traffic, and the pages that are ranking 01:00 – Second is Google Search Console 01:15 – Go to the Google Analytics section and check your ranking 01:40 – Use SEMrush and see what your competitors are bidding on for a pay-per-click 02:07 – In keyword searching, you always have to keep up with the trends 02:23 – Use Google Trends and Google Autocomplete to know what people are looking for 02:43 – Fifth is MarketMuse 03:08 – Google checks how thorough your content is 03:22 – Sixth is Serpstat and you can get a deal with App Sumo 03:36 – It is an in-depth keyword/SEO tool 04:05 – Last is going through Google Search Console then Uber Suggest for the keyword you could be ranking for 04:56 – That’s it for today’s episode! 3 Key Points: Find out the keywords that are ranking well and use them so that your pages appear on Google’s first page search result. Be in the know in regards to what people are searching. Track if your keywords are consistently ranking and if necessary, make changes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #246, Eric and Neil discuss how to integrate chatbots into your marketing. Tune in to learn what chatbot is, its limitations and strengths in regards to its function, and whether or not it is essential for your marketing strategy. They also discuss the BEST way to optimize a chatbot’s utility—partner it with a human. Time Stamped Show Notes: 00:27 – Today’s topic: How to Integrate Chatbots into Your Marketing 00:34 – There’s been a chatbot craze since 2016 00:49 – Eric explains what a chatbot is 01:15 – Chatbots can understand the basic level of support 01:22 – Eric shares how chatbots work in regards to marketing 01:50 – The best version of chatbots 02:05 – It’s not a 100% automated bot 02:15 – A human element combined with chatbot is what works best 02:21 – How you type within the chat can be a very meticulous process 02:26 – Neil shares his experience outsourcing this to the Philippines 02:37 – Have someone who can nurture the chatbot interaction 02:59 – Go to Chatfuel and the Facebook group Bots to interact with people who are interested in bots 03:21 – Chatfuel will allow you to build a Facebook bot, without any need for coding 03:38 – At the moment, bots are still imperfect and will fail at times 03:51 – Eric reads a sample chatbot message 04:14 – Chatbots are not gaining traction 04:27 – Use the ones that are a bit aggressive, like Intercom and Drip 04:46 – Neil shares why having a more aggressive bot is better 05:21 – It is still your job to convert people 05:29 – Use chatbot to your advantage 05:34 – That’s it for today’s episode! 3 Key Points: Chatbot can offer a very basic level of support which can work to your advantage. Human interaction combined with a chatbot is the best way for a chatbot to operate smoothly. Do NOT rely too heavily on a chatbot for conversion – at the end of the day, it’s your job to sell. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #245, Eric and Neil discuss how to analyze your competition in less than 10 minutes. Tune in to find out the tools that Eric and Neil have tried and tested. They tell you exactly what your competitors are doing—from their best keywords to their top performing content. Learn what you need to so that you can stay ahead of the game. Time Stamped Show Notes: 00:27 – Today’s topic: How to Analyze Your Competition in Less Than 10 Minutes 00:35 – Neil suggests going to SEMrush to put in your competitor's URL and see the keywords that are getting them traffic 00:49 – Take the URLs and run them on Ahrefs to see the number of backlinks 00:54 – Go to the webpage to see the content 00:57 – Look at the pages that rank on Google using the key terms 01:07 – Then, go to your site to create content with more keywords 01:23 – Use Adbeat for advertising 01:29 – SpyFu is good for keyword research 01:33 – Built With helps you know the technology your competitors are using 02:07 – Use WhatRunsWhere to show the graphics and display of your competitors 02:18 – Go to your competitor's Facebook page and go to BuzzSumo to see what worked for them 02:44 – Check their lead share posts to see the content that people like and don’t like 03:00 – Eric likes Ahrefs as it is similar to SEMRush 03:21 – Go to the top pages section in Ahrefs 03:36 – Ahref’s gap analysis tool 03:58 – Ahref’s keyword difficulty tool 04:19 – Go to GrowthEverywhere.com/Ahrefs to check it out 04:29 – Eric uses Screaming Frog to crawl a website 05:00 – Check SimilarWeb, too 05:10 – That’s it for today’s episode! 3 Key Points: Utilize the online tools that are already available and ready your pockets for the paid ones. Knowing what your competitor is up helps you to stay at the top of your game. Doing a full and well-studied analysis takes more than just 10 minutes, but you’ll get used to it in time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #244, Eric and Neil discuss whether Omniture or Google 360 premium are worth the extra cost. Tune in to find out if you’re making the right decision in purchasing the paid versions of these products and Eric and Neil’s firsthand experience using both of them.  Time Stamped Show Notes: 00:27 – Today’s topic: Is Omniture or Google 360 Premium Worth the Cost? 00:34 – Omniture and Google 360 are analytics tools 00:44 – Omniture is from Adobe and 360 is from Google 00:53 – Eric has used Omniture in the past and his friend used the premium service 01:30 – Eric’s friend’s feedback from using Omniture was that it was not worth it 01:52 – You can do a lot with Google Analytics without the paid version 02:43 – Neil has used the paid version and there’s really no difference 03:00 – You can use Kissmetrics, Mixpanel, and Heap Analytics instead 03:15 – Omniture is almost the same as Google Analytics 03:55 – Don’t use either of them and you’ll save money! 04:01 – That’s it for today’s episode! 3 Key Points: Try the tool, first, before purchasing its premium version. Opt for the more efficient, but less pricey tools if you can. Beware—not all paid versions are better versions. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #243, Eric and Neil discuss how to win more business as a freelance digital marketer. Tune in to learn how you can leverage online tools to get more people to use your services and the importance of building a strong network. Time Stamped Show Notes: 00:27 – Today’s topic: How to Win More Business as a Freelance Digital Marketer 00:38 – Build your audience 00:56 – Figure out where your audience hangs out and deliver content consistently 01:31 – Go to CrunchBase and check the people who have raised capital 01:38 – Email them on how they can improve their company 01:48 – It was Neil’s way to generate revenue 02:09 – There are tons of sales tools now, that can help you reach out to people 02:14 – One is Outreach 02:30 – Yesware and Mixmax can help you personalize and schedule your content 02:56 – Google now detects personalized content and tags it as unique 03:03 – Personalized content is best for cold outreach 03:29 – Help out your competition 03:37 – They can give you their low-end deals if they’re too overwhelmed 04:07 – Eric has referred deals 04:19 – Use Adbeat to create PDF reports 05:40 – Reach out to people who have a lot of portfolio companies 05:48 – Go to an investor and show them what’s wrong with their portfolio companies 06:20 – Suggest more popular companies 06:43 – This leads to more and more people knowing about your services 07:00 – Guest post on sites like Entrepreneur or Forbes 07:20 – Your post can generate traffic leading to a better rank on Google 07:46 – Relationship stocking 08:04 – The aim is to build a good relationship 08:20 – Create your event and connect with people 08:44 – Email Eric for his event in LA and he can add you to the list 09:11 – That’s it for today’s episode! 3 Key Points: Deliver valuable content consistently to your audience. The more people see you, the more they want to work with you. Offering your services for free is a great strategy to bring in more clients that are willing to eventually pay you. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #242, Eric and Neil discuss the 7 ways to make money from your first blog. Tune in to find out the value of partnering with others, how to find and create the right services and products for your audience, and other methods that have been tested and proven by Eric and Neil. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways to Make Money from Your First Blog 00:33 – When you already have an audience, put up an affiliate offer 01:12 – Second, think about partner deals 01:22 – Neil shares an example of a deal he can make with Eric 01:40 – It is more “high end” 02:02 – Third is advertising, but make sure the numbers work for you 03:01 – Podcasting advertising is a bit better 03:12 – Fourth is product reservices 03:19 – As your blog collects emails, you can pitch them some services or products 03:50 – Fifth, consulting can also drive money to your blog 03:58 – Eric uses Pat Flynn as an example 04:43 – Neil shares what he learned from doing his first vlog 04:50 – Try unique blog sponsorship 05:01 – Instead of receiving cash, you can get stuff for free 05:19 – Lastly, create tools 05:30 – If you have an audience, make a tool tailored towards them 05:42 – Use SurveyMonkey to ask them for feedback regarding the tools they need 05:53 – Go to CodePen to hire someone who can create the tool for you 06:06 – You can charge recurring fees from the tools you put out there 06:11 – That’s it for today’s episode! 3 Key Points: Consider your audience – know their needs and desires. Sponsorship comes in all forms – not just cash. Create a great partnership with other bloggers to grow your network and traffic. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #241, Eric and Neil discuss the 7 keys to becoming a successful blogger. They discuss Chris Coyier and Chalene Johnson—some of the most successful in this space—to see what makes their content stand apart. Tune in to find out practical tips and tools you can implement, today, that will take your blog to the next level. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Keys to Becoming a Successful Blogger 00:34 – Key #1: Consistency 00:39 – Chris Coyier from CSS-Tricks gets over 7 million visits per month—How did he get there? 01:05 – The key to success is consistency which maintains that high level of engagement 01:21 – Key #2: Stay ahead of the curve 01:42 – Don’t just match your competition — outshine the competition 02:07 – “Go above and beyond to succeed” 02:12 – Key #3: Promote your content 02:21 – Build relationships with your clientele 02:26 – Buzzsumo will help you find people creating similar content—work together 02:45 – Groove HQ has great insights into how you can promote your blog 03:03 – Key #4: Do NOT rewrite your content over and over again 03:20 – What will happen is one will rank well while the others won’t 03:45 – Key #5: Repurpose your content 03:49 – Chalene Johnson starts with Facebook Live, then a Q&A, and then directs you to blog posts 04:31 – Aleyda Solis has a content re-usage workflow chart that tells you how to repurpose 04:45 – Key #6: Don’t be afraid to be the first mover 05:00 – Eventually your topic will gain popularity and you will do well 05:10 – Even with greater authority as a writer, it’s still hard to overtake those who have put the content out there faster 05:30 – Key #7: It is all about the process—How are you going to scale it out? 05:53 – Choose your processes as it is your vision 05:57 – Refer to Quick Sprout or Neil Patel to help you find your right workflow process 06:03 – Content Marketing Institute is a great resource to find the right process for you 06:17 – That’s it for today’s episode! 3 Key Points: Don’t just match your competitors graphic to graphic or blog post to blog post—outshine the competition with what you offer. Promoting your content means building relationships with viewers and other bloggers who share your space. Set up your processes as you grow—it’s your vision, after all is said and done. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #240, Eric and Neil discuss how to make the most of your Twitter audience before it dies. Tune in to learn why Twitter is still very much alive and the impact you can have by having quality and consistent interactions with your Twitter audience. Time Stamped Show Notes: 00:27 – Today’s topic: How to Make the Most of Your Twitter Audience Before It Dies 00:34 – Eric shares the feedback they got from a previous episode about Twitter 00:55 – Neil’s assistant told him to be more engaged on Twitter 01:20 – Eric responded to the commenter on the episode 01:32 – Engage with your audience on Twitter 01:53 – Run Twitter ads if you think it will still work for you 02:07 – Go live on Twitter using Periscope or the Twitter app 02:28 – You can use Twitter to showcase your success 02:32 – You can also share testimonials and ask your audience to do the same, too 02:28 – It’s personalized and creates engagement 03:18 – Use Edgar combined with Buffer to schedule your Twitter posts 04:10 – Being controversial creates buzz with your audience 05:18 – Curate the people that you’re following 05:51 – Stay consistent 05:59 – Do it multiple times a day 06:05 – That’s it for today’s episode! 3 Key Points: Having quality interaction on Twitter creates engagement and traffic. Do NOT be afraid to walk the line - just try doing it. Consistency is the key when it comes to keeping up the communication. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #239, Eric and Neil discuss the top marketing tools that they both use to run their businesses. Tune in as they list the marketing tools that help their ships run smoothly so that you can know which tools are worth incorporating into your daily business operations. Time Stamped Show Notes: 00:27 – Today’s topic: The Top Marketing Tools that Eric and Neil Use to Run Their Businesses 00:50 – Drip is Eric’s email service provider 01:10 – Go to GrowthEverywhere.com/Drip to get their free plan 01:16 – Eric can’t live without Leadpages 01:47 – Hubstaff is Eric’s team time tracking tool 02:05 – Eric uses Slack with different integration tools 02:24 – Zapier has also been very helpful for Eric’s team 02:59 – Neil’s team uses Google Analytics and they use it daily 03:17 – For emails, Neil uses Infusionsoft and they paid a consultant to help them figure out how to use it 03:34 – Neil also uses Plus This within the Infusionsoft campaign 03:45 – Neil’s team also use Ahrefs on a daily basis 03:55 – Buzzsumo helps Neil’s team figure out topics they can write about 04:00 – Buffer is used for social media scheduling 04:32 – Eric’s team relies on Google Tag Manager 05:15 – Edgar allows Eric’s team to schedule their social media posts 05:46 – Eric’s team uses AdEspresso and Ads Editor for their ads 06:05 – Eric and Neil both use EverWebinar 06:12 – PicSnippets helps Neil with his email images 06:28 – Neil uses SEMrush a lot, too 06:41 – Neil shares how he tracks his ranking in other countries 07:23 – Google “how to search on Google UK” while in the USA 07:35 – Adbeat is where you can check how well your competitors are doing with their ads 08:09 – That’s it for today’s episode! 3 Key Points: Leverage the tools that make things easier and more organized for your team. Find which tools suit your needs well—you also don’t want to overcomplicate things. Staying on top of your business is of the utmost importance—it’s worth it to invest time, energy, and resources into the tools that will help you do this. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #238, Eric and Neil discuss the new Google AdWords tricks that you can try in 2017. Tune in to learn how remarketing videos can drive your conversion and how to minimize your spending on ads without sacrificing your traffic and conversion rates. Time Stamped Show Notes: 00:27 – Today’s topic: New Google AdWords Tricks to Try in 2017 00:37 – YouTube advertising 00:50 – You can target specific keywords using your videos on YouTube 01:05 – Neil has a remarketing video on his page and he added it to Google AdWords and YouTube remarketing 01:28 – Run responsive ads 02:02 – Google also has extended ads 02:29 – Pay will increase over time, with paid advertising, because of the competition 02:50 – Neil started running different variations of one ad 03:15 – Neil’s cost per click is cheaper when they rotate their ads 03:29 – Run retargeting ads 03:50 – It will save you some money and the audience is more qualified 03:59 – Utilize phone calls to find those leads 04:09 – Use Google call tracking 04:24 – Call Rails help track how your keywords are performing 04:46 – Neil shares how you can save money by sending an ad directly to a landing page that collects emails 05:07 – That’s it for today’s episode! 3 Key Points: Rotate your ad as often as possible – it drives conversion. Retargeting ads can save you money and the audience may be more qualified. First, look into the ads and test them before spending more money on them. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #237, Eric and Neil discuss if LinkedIn ads are worth it. Tune in to find out how LinkedIn ads work, if it is the right space for you, and why Eric deems it worthy to invest his dollars into its advertising campaigns. Time Stamped Show Notes: 00:27 – Today’s topic: Are LinkedIn Ads Worth It? 00:43 – Make sure that you test the ads 00:51 – LinkedIn ads are more expensive 01:06 – Eric pushed their educational related content in LinkedIn 01:25 – They tested the content that was beneficial for e-learning companies 01:30 – The traffic from LinkedIn was converting 01:52 – Don’t just look at CPC, but consider CPA as well 02:00 – The engagement rate shown by the click-through rate is very good 02:28 – LinkedIn ads are more expensive because it is heavily used by recruiters 03:01 – If you choose to use LinkedIn ads, combine it with daily posts on your LinkedIn page 03:17 – When you’re doing a sponsored ad, make sure that your image is as big as possible 03:50 – Put some money into LinkedIn ads if your target audience is on LinkedIn 04:02 – When you're collecting a lead, use the authentication from LinkedIn 04:29 – Track your conversion 04:42 – That’s it for today’s episode! 3 Key Points: Always be sure to test your ads, first. Assess if the platform is the right place for your ad – make sure your target audience is present. Leverage LinkedIn as much as you are able – it now has more features to help you in your marketing. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #236, Eric and Neil discuss maximizing the effectiveness of your live stream sessions. Tune in to learn how you can use your live stream sessions to increase traffic, and how you can repurpose the live content for other, more evergreen, purposes.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Maximize Your Live Stream Sessions 00:44 – Simulcast using Wirecast and Huzza 01:10 – You can hit both Facebook and Youtube at the same time 01:25 – Prior to the day of the live streaming, do promos and an email blast 01:35 – Let people know you’re about to live stream 01:50 – The more people you let know about your live stream, the higher your viewership will be 01:58 – If your video does well, go to Rev and have the video transcribed 02:24 – Most people watch videos with the transcription 02:57 – Take the video from the live session and repurpose it 03:35 – Doing this can double your viewership 03:43 – During a live interview session, get the people being interviewed to share the video with their communities 04:07 – Chalene Johnson does a live stream with Q&A and repurposes that video 04:53 – That’s it for today’s episode! 3 Key Points: Simulcast your live video—try to be on every platform. Do an email blast and promotions before your live video – let people know what’s coming and viewership will increase! Repurpose your video for other content and maximize it use. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #235, Eric and Neil talk about how to launch an info product—what you should consider prior to launch, and the key metrics you should use to measure success.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Launch Your Info Product 00:40 – “There’s a launch sequence that comes with an info product” 00:56 – One type of launch is a “Cart Closing” 01:20 – Second is the “evergreen launch” 01:23 – Jeff Walker’s product launch formula 02:22 – “If you’re launching a product, it’s not about the copy. It’s more about the sequence” 02:55 – Think about your traffic first before launching a product 03:04 – Start with Facebook, Outbrain or Taboola and Google AdWords 03:36 – Doing joint-ventures is also an option 03:50 – A list rental works sometimes 04:15 – Go to GoToWebinar if you want to do a live event, EverWebinar for evergreen webinars 04:27 – For online courses, use Kajabi 04:40 – Infusionsoft is also an option 04:55 – Frank Kern has a sequence of important emails 05:10 – Map out a list of your most important emails 05:28 – Frank Kern sends the same email repeatedly with different headlines and it works! 05:54 – Don’t worry about your first launch being perfect – just launch it and check the conversion 06:13 – The key metrics you need to measure 06:25 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs 06:36 – Text MARKETINGSCHOOL to 33444 06:44 – That’s it for today’s episode! 3 Key Points: When it comes to launching an info product, don’t worry about the copy, worry about the sequence. Utilize specialty online tools like Go-to-Webinar or Kajabi for an easier launch. Launch your product before it’s “perfect” and measure the key metrics—they’ll help you identify where to improve. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #234, Eric and Neil define what an info product is and discuss how can you create one for your business. Time Stamped Show Notes: 00:27 – Today’s topic: What Is Info Product and How Can You Create One? 00:33 – Eric describes what an info product is 00:57 – He learned about info products during his internship 01:17 – There are nuances around info product 01:25 – You can do 5 to 6-figure launches with info products if done well 01:44 – With info product, you’re going to have HUGE refund rates unless your product does what it says it will do 01:59 – Your product must solve your audiences’ pain points 02:06 – Conduct customer surveys and keep refining your product 02:16 – Lean on word-of mouth marketing and keep people happy with your product 02:27 – Eric describes how to create an info product 02:30 – Repeat or repurpose your content to make it into an info product 02:51 – You can use Quicktime or Powerpoint to stream your content 03:00 – Get an idea from Udemy and Skillshare about offering a course 03:17 – Make your info product concise and organized 03:42 – Focus on one area and avoid overwhelming your audience 03:46 – Offer your content in different formats 04:11 – Create an info product with accountability 04:38 – It might seem easy to create a focused info product but it takes time 04:51 – Take a look at info products offered by Neil Patel, Brian Dean and Frank Kern 05:26 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs 05:34 – Text MARKETINGSCHOOL to 33444 05:42 – That’s it for today’s episode! 3 Key Points: If you do your info product well, you WILL make money. Create an info product that meets a need—give the people what they want, not what you THINK they want. A good info product takes time, patience, and a lot of improvements. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #233, Eric and Neil discuss whether or not you should use Outbrain or Taboola. Tune in to learn whether or not Outbrain or Taboola are still truly relevant in today’s environment, and why some people still swear by them.  Time Stamped Show Notes: 00:27 – Today’s topic: Should You Be Using Outbrain or Taboola? 00:33 – Outbrain and Taboola can promote your content in content delivery network 00:58 – Outbrain and Taboola are viable sources of traffic 01:56 – If you can make cash flow positive with advertising channels, then do them all 02:10 – These days, Outbrain and Taboola cater to ad impression companies 02:30 – Some of the Outbrain and Taboola ads are scammy and spammy 03:22 – Eric shares what he tends to observe from these ads 03:45 – Use Adbeat to see your competitors' ad 04:10 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs 04:20 – Text MARKETINGSCHOOL to 33444 04:33 – That’s it for today’s episode! 3 Key Points: Outbrain and Taboola still work for the right businesses. Not all ads can do good things for you brand—ads can help or hinder. If an advertising channel is cash-flow positive, use it. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #232, Eric and Neil discuss how to get more blog comments. That interaction with your readers is an excellent way to build relationships, trust and loyalty. Tune in to learn the basics of interacting with your audience so that you can keep them coming back to your page. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get More Blog Comments 00:38 – Neil shares these tips 00:42 – Write in a conversational tone 00:44 – Use the words “you” and “I” 00:53 – Email out to your list 00:56 – Share your post on social web 01:16 – The more interactive you are in responding to your comments, the more they’re going to come back and respond back to you 01:25 – Use plug-ins 01:59 – You can build loyalty with your audience 02:21 – Hire or get someone to respond for you if you’re too busy to do it 02:30 – Eric shares a page that shut down blog commenting on their posts 02:49 – If your blog is a controversial one, it’s good to remove the comments 03:03 - Subscribe, rate and review and get a chance to win a free copy of Authority Labs 03:15 – Text MARKETINGSCHOOL to 33444 00:00 – That’s it for today’s episode! 3 Key Points: Blog commenting is one way to add a personal touch to your blog or business. Use a conversational tone in your interactions. Sometimes, turning off blog commenting sections is for the best, especially when it comes to controversial topics. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #231, Eric and Neil discuss whether it's a good time to start a podcast. Tune in to learn if the best time to plunge into podcasting is now and the ways that will help you be successful in this channel. Time Stamped Show Notes: 00:27 – Today’s topic: Is it a Good Time to Start a Podcast? 00:33 – Yes, because now is an inflection point for podcasts 01:01 – Podcasting has helped Eric’s business grow 01:22 – If the channel is popular, you should go after it 02:06 – Russell Brunson mentions that podcasting is the best thing that has happened to his business 02:14 – Podcasting takes time 03:18 – Some are also hitting millions of downloads a month 03:38 – Look for the unsolicited response rate 04:10 – If you’re going to enter a new market, make sure you know how to attack it 05:00 – Also think of a channel where you can market 05:13 - Subscribe, rate and review and get a chance to win a free copy of Authority Labs 05:26 – Text MARKETINGSCHOOL to 33444 00:00 – That’s it for today’s episode! 3 Key Points: If you’re thinking about starting a podcast, you should—now is an inflection point for podcasting. If you enter a new market, make sure you learn how to attack it. Find a market that can help you leverage your podcast. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #230, Eric and Neil discuss the 7 ways you can add link building to your daily routine. Take note of how you can incorporate simple strategies into your daily routine to build your links such as emailing people you’ve linked out to in the past or having a daily, SEO tracking system in place. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ways You Can Add Link Building to Your Daily Routine 00:38 – First is to have a process in place 01:29 – Go to your old blog posts and email 10 people a day that you’ve linked out to 02:08 – Create link alerts for your competitor 02:17 – Use Ahrefs to get access and create link alerts 02:52 – It’s become more targeted 02:59 – The more people who know about you and your company, the more links you get 03:05 – One simple way to get links is to have an interview or podcast 03:57 – Interview Valet can guarantee you a number of interviews a month 04:13 – Fifth is to see the links that tend to rank well 04:19 – Use Google Search Console 04:25 – Authority Labs can track your ranking 04:41 – Eric Enge of Stone Temple Consulting did a study on this 04:54 – Link building is about time 05:04 – Search for “broken link checker” 05:40 – Link roundup link building 05:45 – You have to create good content 06:28 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs 06:39 – Text marketingschool to 33444 06:48 – That’s it for today’s episode! 3 Key Points: Having a process for everything can make life easier for you – including hiring. Make you and your company known in your niche – the bigger your reach, the more links you get. Link building is about time – the longer it is out there, the more links you will have. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #229, Eric and Neil discuss how to build more traffic when you already rank for your head terms. Tune in to learn as Eric and Neil provide a step-by-step guide to see how you’re ranking on specific pages and also share with you their weekly giveaway. Time Stamped Show Notes: 00:27 – Today’s topic: How to Build More Traffic When You Already Rank for All Your Head Terms 00:37 – Eric explains what a head term is and how you can rank for long tail variations 00:56 – Go to Google Suggest and type the head terms you rank for 01:11 – Neil tries the head term “online marketing” on Google 01:25 – Take the terms related to your head terms and make corresponding content, if relevant 01:45 – Type your head term and look for other variations of it 02:14 – The hub and spoke model 02:17 – Hub and spoke by Jimmy Daly 02:25 – Conversion rate optimization 02:54 – Skyscrape content that is already there which is connected to your head term 03:03 – Use Google Search Console and look for the keywords that help you rank 03:13 – Go to search analytics, click on the top 3 checkmarks on the top left corner and then switch to pages—go to “search by impression” from top to bottom 03:32 – Look at the keywords that you’re ranking for in specific pages 04:04 – Eric and Neil are giving out one free tool per week 04:15 – This week’s free tool is a free copy of Authority Labs, a keyword tracking tool 04:28 – What you have to do is text marketingschool to 33444 and the winner will be confirmed weekly 04:40 – That’s it for today’s episode! 3 Key Points: Link to subcategories under your main category—Google likes that. Sky scrape content that is already out there which is connected to your head terms. Terms that are related to your head terms can be used to create new content. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #228, Eric and Neil discuss how to scale content marketing without hiring more people. Whether it be discerning what deserves your attention and what doesn’t or setting up systems that keep you organized—there are practical things you can do, today, to help you scale your content marketing.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Scale Content Marketing Without Hiring More People 00:33 – One of the problems in content marketing is limited resources 00:56 – It is easy to ask people to do what other people do, but the actual work is difficult 01:21 – Learn how to say “no” to unnecessary work 01:25 – Focus on the things that are working for you 01:35 – Only hire an editor as your contractor 01:42 – You can find your writers at problogger.net 02:16 – Go through the contents of the applicants and see what’s the ideal fit for you 02:32 – Have your editor ask them to make 10 headlines 03:08 – Show some samples of format 03:39 – Get them to write content, post it into Wordpress, and promote it 03:49 – Check Buzzsumo to see who’s sharing similar content and contact them to promote your content 04:45 – It’s important to have the right processes in place 05:27 – Leverage the content that you already have 05:39 – Use Canva and YouTube to slice up your content and upload it separately 05:59 – Use Meet Edgar to repurpose your content 06:20 – Use Smartsheet or CoSchedule to have a content calendar 06:43 – If everything is disorganized, you’ll be constrained and you won’t be putting out your target content 06:54 – That’s it for today’s episode! 3 Key Points: Say “no” to the unnecessary tasks and focus on the things that are working. Have the right process in place to optimize content output. Repurpose your most visited content. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #227, Eric and Neil discuss the 7 questions to ask when hiring a growth hacker. Tune in to find out what you should ask your prospective growth hacker and how these questions will reveal their work ethic, problem solving and analytical skills, and overall potential. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Questions to Ask When Hiring a Growth Hacker 00:35 – First, tell me your most impressive win in your career 00:40 – It will help frame the conversation 00:55 – This is one of Elon Musk’s favorite question 01:20 – Second is asking for their favorite brand and creating a scenario 01:56 – Growth hacking is all about experimentation and there’ll be tough times 02:30 – Third is having them look at your website and ask them suggestions for improvement 02:42 – Spark Hire is video interviewing tool that you can use and give the interviewer a time limit on a task 03:20 – Growth hacking is about creativity 03:36 – Neil shares a sample question connected with their favorite brand 04:15 – Ask situational questions 04:29 – Give them a pen and paper and see someone who actually does more thinking 05:15 – “It’s all about trying to figure out how people think” 05:25 – In marketing, you want someone who is good in numbers and logical, too 05:30 – Show them a funnel and ask them about it 06:23 – You want to make sure they come up with logical responses that is data-driven 06:41 – Tell me about the last book you read 06:51 – You want the people who are constantly making themselves better 07:12 – That’s it for today’s episode! 3 Key Points: Knowing their most impressive win, even in college, says a lot about them. Growth hacking is about experimentation and creativity – find someone who can make their way out of the most difficult situation. You want someone who is constantly improving themselves. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #226, Eric and Neil discuss how to get started with public speaking. Tune in to learn several ways to find those speaking gigs, how it helps publicize your brand, and the benefits of using live, social media platforms for public speaking. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Started with Public Speaking 00:35 – Neil shares about his first talk which was for Wikipedia 00:51 – Neil shares how to get public speaking spots 00:53 – Go to people, find conferences in your niche, and send them an application 01:00 – Make sure your application is thorough 01:13 – Add your social following in your application 01:31 – Record a video on why you are a good fit as a speaker 01:40 – It’s okay not to do well on your first speaking gig, but you’ll get used to it over time 01:49 – It takes time and just apply to be a speaker 02:05 – Apply to small and localized conferences 03:00 – Eric shares how he did on his first speaking gig 03:10 – When you first speak in front of people, it’s not about you, but what you can give to your audience and how you make them feel 03:29 – Make your audiences do one thing that will stick with them 03:40 – Eric asks the organizers about the audience 04:12 – Neil shares about the pay 04:20 – Neil normally charges from $40-50 04:42 – If you’re starting out, your goal is personal branding 04:55 – You can also do your own speaking with Facebook or YouTube Live 05:20 – From there, you can try getting into conferences 05:30 – A recorded YouTube video has more reach than speaking in conferences 05:36 – You can get invited to conferences because of your podcast or YouTube videos 05:54 – Leverage Facebook and YouTube Live as they’re free 06:13 – Use Wirecast or Huzza to simulcast your video into different social media channels 06:33 – That’s it for today’s episode! 3 Key Points: If you’re just starting out, focus on your personal branding as opposed to getting paid. Find conferences in your niche and send them a thorough application. Leverage social media channels’ live features – it’s free and can get you more reach. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #225, Eric and Neil discuss what a marketing nurture sequence is and what you should be putting into it. Tune in to know how you can successfully nurture your viewers, so they will convert over time. Time Stamped Show Notes: 00:27 – Today’s topic: What a Marketing Nurture Sequence Is and What You Should be Putting Into It 00:33 – Nurture sequence is going to allow you to talk to people over time and give them value 00:51 – When someone first opens your email, you have to nurture them 01:20 – Neil shares what his nurture sequence looks like 01:33 – Neil builds an emotional connection with his viewers 01:40 – After Neil gives his viewers value, that’s when he pitches for his products and services 02:00 – Eric shares a lot of podcasts from Growth Everywhere 02:27 – Eric’s viewers are interested in marketing and growing their business 02:34 – Eric keeps on sharing his content 02:48 – One of Neil’s clients took 2 years to sign up 03:00 – Eric uses Drip and makes a list of the most important emails 04:10 – Neil’s most important lesson from Frank Kern 04:22 – “It’s all about the sequences and find out where the holes are” 05:20 – Check out Frank Kern’s webinar on contingency 05:28 – Frank Kern’s webinars are on Youtube 05:40 – Russell Brunson has some good stuff about marketing automation and marketing nurture sequence 05:47 – That’s it for today’s episode! 3 Key Points: Nurture your viewers by giving them valuable content. Don’t just push your products on your viewers—build that trust and relationship. Take a look at your sequence and check for gaps and holes. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #224, Eric and Neil discuss how to generate consulting leads from your website. How do you attract these leads? What needs to change with your website, today, in order to increase those potential clients? From live chat to webinars, tune in to find out Eric and Neil’s proven strategies that keep the door open for those leads. Time Stamped Show Notes: 00:27 – Today’s topic: How to Generate Consulting Leads From Your Website 00:32 – First is to add live chat on your website and have someone manning it 00:35 – Use Intercom 01:06 – Don’t just have long form fields, break it into steps 01:40 – Make sure you are segmenting people 01:45 – You can use Infusionsoft or Drip 01:54 – Eric shares how he uses Drip 02:23 – Use marketing automation and leverage your different nurture sequences 02:43 – Be creative in the way you collect leads 02:49 – Neil’s SEO tool 03:00 – Neil has thousands of unique URLs going into his SEO tool 03:23 – Neil helps people get more traffic 03:47 – Make sure you set up an experimentation framework 03:59 – Do testing all the time, especially if you’re driving traffic 04:10 – Use Visual Website Optimizer or Optimizely 05:03 – Insert calls-to-action 05:10 – You can get more leads this way 05:51 – Do webinars 05:56 – Neil’s webinars work 06:45 - Phone calls work, too 07:00 – CallRail tracks where the calls are coming from and record them 07:46 – That’s it for today’s episode! 3 Key Points: Continue to be creative in the way you collect leads. Run an A/B test and implement a growth experiment framework. Call-to-actions can sometimes be aggressive, but don’t discount the fact that it still works. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #223, Eric and Neil discuss how to do an SEO to a tiny website that doesn’t have any visitors or money. When starting with very little, it can a daunting task to draw people to your website. Tune in to find out that there is hope—there are small, tangible actions you can take to increase your traffic. Time Stamped Show Notes: 00:27 – Today’s topic: How To Do SEO On a Tiny Website That Doesn’t Have Any Visitors or Money 00:45 – As a tiny website, you can’t compete with the big ones, so pick a niche 00:57 – Choose a niche that is not too broad 01:30 – Start with content 01:40 – Focus on content and start building relationships with people 02:13 – Make your content in-depth 02:30 – Apple and Google started small 03:00 – Take things slow and easy 03:17 – Don’t focus on the number of pages, but quality 03:32 – When you have a detailed article, reach out with people in a similar niche 03:36 – Go to Ahrefs and put in your website’s URL—it will tell you about your competition 04:20 – Growth Everywhere’s affiliate link with Ahrefs 04:30 – Use BuzzSumo and Pitchbox for link outreach 04:53 – Use BuzzStream for link outreach 05:04 – Think of Wikipedia as inspiration 05:40 – Go to Single Grain to find the 1 million backlink studies they performed on AirBnb and Udemy 05:58 – That’s it for today’s episode! 3 Key Points: Start small – don’t think about conquering the world. Pick a niche where you know you will do well. Create well-detailed content and do a link outreach – this will increase your visitors significantly. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #222, Eric and Neil discuss the 7 free marketing tools that you ought to use. People oftentimes become overwhelmed about where to start with their marketing campaigns with little knowledge of the tools that are already at their disposal. Eric and Neil give you 7 free tools and describe what they are, how they add value to your website, and how they improve your ranking. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Free Marketing Tools that You Ought to Use 00:34 – First is Ubersuggest 00:38 – It is great for content generation 00:54 – Second is Google Tag Manager 01:05 – It makes adding tools to your website easier 01:15 – Make sure you have the right retargeting pixel and other pixels 01:46 – Collect the data 01:56 – HubSpot Sales 02:19 – It tracks your email and tells the receivers’ actions 02:33 – Mixmax will let you track, too 02:48 – You can personalize your outreach email 03:06 – You can integrate it with your team 03:20 – Yesware and HubSpot Sales does the same thing as Mixmax 03:35 – Google Webmaster Tool 03:50 – It allows you to see what is happening on your website 04:02 – BuiltWith tells you what your competition is doing, for free 04:25 – If you know what your competition is using, you might as well use it, as well! 04:35 – SimilarWeb is good for competitive analysis and it has a free and premium version 05:06 – That’s it for today’s episode! 3 Key Points: There are tons of free marketing tools available – sift through and find the ones that will be helpful to your site. Knowing your competitors behavior will help you improve your process. Email is still one of the best marketing channels out there - tracking and personalizing your emails is key in maximizing its utility. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #220, Eric and Neil discuss where marketing is going in 2017. YouTube videos, personal branding, and building an online community are the popular trends in marketing today. Tune in and get a glimpse of each of these streams and who’s doing it right. Time Stamped Show Notes: 00:27 – Today’s topic: Where Marketing Is Going in 2017 00:35 – There’s more video content in marketing 00:48 – YouTube just released their live streaming feature for mobile phones 01:00 – Going live on Facebook is also happening 01:24 – Companies aren’t hiring CMOs anymore 01:40 – “Marketing has a new mindset” 01:52 – You can leverage so many assets within a company 02:02 – Dropbox has grown by inviting friends and getting more storage space 02:23 – Online marketing ads are getting saturated and are rising 02:48 – Growth hacking is starting to become mainstream 03:13 – Build a community 03:29 – It is indispensable and takes time 03:45 – Casey Neistat’s company was bought by CNN because of Casey’s following of millions on YouTube 04:10 – Pat Flynn also has a good community around him 04:14 – Marketing automation is becoming prevalent 04:30 – Use tools such as Infusionsoft or Drip 04:45 – Personal branding 04:54 – It is easier and cheaper to acquire companies for a business through personal branding 05:58 – Neil’s goal is to take his personal branding to 3x this year 06:18 – “You really can’t sell a personal brand” 07:12 – A company that relies on personal branding is more difficult to sell 07:50 – Ryan Deiss’ personal brand DigitalMarketer 08:50 – Take a look at what Native Commerce is doing 09:01 – Look at data signs 09:38 – That’s it for today’s episode! 3 Key Points: Video content is dominating the marketing space, in 2017. A community can help your branding stick to people. Personal branding has its pros and cons – be sure to build and use it wisely. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #219, Eric and Neil discuss how much you should spend on marketing when you’re first starting out. Tune in to find out the importance of establishing that budget before you begin and why you need to stick with what works. Time Stamped Show Notes: 00:27 – Today’s topic: How Much to Spend on Marketing When You’re First Starting 00:54 – Come up with a budget you’re comfortable with when it comes to experimentation 01:20 – “Marketing should be a cash flow positive endeavor” 01:27 – It all comes down to experimentation when you’re starting off 01:59 – Keep doing the experiments until something works and pays off 02:05 – Stop experimenting when you’ve found a channel that’s working 02:17 – Some companies have a 3-year LTV 02:33 – “Experiment until you have a channel that works, then scale up and stop the experimentation once the channel caps” 03:01 – Sean Ellis’ blog post on setting growth experiments 03:09 – Brian Balfour’s blog post 03:22 – Do experiments consistently and track it 03:38 – Set the budget at the beginning 03:52 – You are setting a budget which is a percentage of your growth—you can scale it over time 04:34 – Look at your experiment and company as a whole; what is going to benefit in the long run? 05:05 – That’s it for today’s episode! 3 Key Points: Create a budget, at the start, that you’re comfortable spending on experimentation. Marketing should be a cash flow positive endeavor. Do experiments consistently and be sure to track it. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #218, Eric and Neil discuss how to run weekly growth meetings. Weekly growth meetings can drive results for your business and how to do it effectively. Tune in to find out key strategies that can help guide your meeting and direct you to the best ideas as well as the importance of finding mentors to provide that outside perspective.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Run Weekly Growth Meetings 00:41 – Weekly growth meetings drive results for your business 00:48 – Eric is running 2-3 tests weekly and have people who will be responsible for each test 00:55 – Use Google spreadsheet or Trello to track your progress 01:06 – Use Growth Hacker’s experiment tool that has a leaderboard 01:19 – Incentivize people to come up with great ideas 01:50 – Each idea is ranked on a scale of 1-10 02:08 – Have a hypothesis and make people constantly think about things 02:49 – Neil setups teams with different people 02:58 – “Every person in an organization has an idea and experienced in different communication channels” 03:22 – Each will put their ideas in a basket and the best ones will be picked 03:49 – The key to growth meetings is weekly reiteration 04:00 – Weekly growth meeting is still possible with a one-man team 04:19 – Do A/B test or outbound campaigns 04:40 – Neil discusses marketing strategies with his friend, Michael Howard 05:52 – Read up from other entrepreneurs and get someone as a mentor 05:44 – Join a group 05:54 – Eric has a monthly meetup in Los Angeles 06:01 – The questions that you should be asking yourself when you are running a test 06:50 – Do it as a routine 06:59 – Always check in with those who are uncooperative and are not participating 07:13 – It’s about efficiency in meetings 07:24 – Celebrate your big wins 07:46 – Read up Brian Balfour’s essay on running growth meetings and Growth Hacker’s growth study on how to run High Temporal Testing 08:01 – That’s it for today’s episode! 3 Key Points: Weekly growth meetings, when run right, are where you can get your best growth ideas. Do a test as a part of your routine and address the questions that you have prior to starting that test. Efficiency is the key to every meeting; make sure to address those who aren’t necessarily cooperating. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #217, Eric and Neil discuss how to measure your branding efforts. Tune in to find out the importance of assessing your branding efforts, how to adjust to increase that engagement, and just how much effort and time it takes to make your brand stick to the people. Time Stamped Show Notes: 00:27 – Today’s topic: How to Measure Your Branding Efforts 00:40 – First, look at your reach and how far your content is going 01:08 – Eric shares how they were able to increase their reach in a post 01:30 – Google now lets you look at the region to check how you are doing in that specific region 02:17 – Check your engagement rate 02:20 – Are your efforts resonating with people? 02:43 – Avanash Kaushik’s Applause Rate Blog Post 03:05 – Branding is about long-term and longevity 03:15 – “Keep pushing hard” 03:30 – Engage on a daily basis 03:48 – Respond as soon as you can 03:58 – Look at your likes, shares and comments 04:52 – Branding is when people keep talking about you 05:00 – Neil shares about someone who is doing a branding campaign through remarketing 05:15 – Marketing’s rule of 7 05:30 – When people keep on seeing the same post over and over again, they are more likely to convert 05:56 – Nike and McDonalds have been using the same type of message for years 06:49 – Look at your unsolicited response rate 07:05 – “Keep adding value to people and it will come back to you over time” 07:16 – That’s it for today’s episode! 3 Key Points: Checking your reach can help you improve and adjust your marketing efforts. Branding is about long-term and longevity – keep your engagement active and make your product and message resonate with people. Keep adding value to people and it will come back to you over time. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #216, Eric and Neil discuss the 7-point SEO checklist. Add these pointers to your checklist of things to look for in order to amplify your website’s SEO and boost your Google ranking. Find out the importance of mobile usability as well as page load speed to optimize your user experience. Time Stamped Show Notes: 00:27 – Today’s topic: 7-Point SEO Checklist 00:43 – First is to use Screaming Frog Spider and OnPage to crawl your site 01:11 – Go through your pages in your sites and find duplicates 01:20 – Pages with the same topics should be combined 01:52 – You’re sending Google conflicting data 02:02 – Make sure to implement accelerated mobile pages 02:13 – It is a better experience for users 02:22 – Fourth, update your most popular content 02:45 – Fifth is mobile usability 02:49 – Run Google, mobile-friendly tests on your site to make sure your site is running well 03:04 – Sixth, check your bounce rate 03:15 – Make sure that it is decreasing 03:24 – As it decreases, your mobile ranking will climb 03:30 – Seventh is page load speed 03:33 – GTmetrix can analyze your speed performance 03:53 – That’s it for today’s episode! 3 Key Points: Merge pages with the same topics; then, you won’t be sending Google conflicting data. Make sure your website is optimized for mobile – more people are using smartphones than computers on a daily basis. Redirect traffic from the pages with lesser views to the more popular pages. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #214, Eric and Neil discuss how you can efficiently manage your marketing projects. Tune in to learn a few project management tools that you can use today. Find out also how marketing experiments and campaigns are worth the effort and the importance of having the whole team on board. Time Stamped Show Notes: 00:27 – Today’s topic: How to Efficiently Manage Your Marketing Projects 00:35 – Eric uses growth hacker experiments and combines them with Google sheets 00:50 – Run 3 experiments in a week and have 2 new ideas added into the Growth Hackers Project weekly 01:01 – Growth Hackers Project is a tool for running projects 01:09 – Someone should assess how the company is doing using these experiments 01:34 – Just continue experimenting over time 01:45 – Managing your marketing is more about cutting back what you’re doing 02:04 – Neil doesn’t do a lot of marketing 02:11 – Do one or two things at a time, once you get it right, add more 02:17 – Don’t keep adding more to your plate just because 02:33 – The key to managing your marketing is do less, but do it well 02:45 – Two people worth mentioning that are doing these experiments well: Brian Balfour of HubSpot and CoElevate 03:02 – Sean Ellis, the founder of GrowthHackers 03:20 – If you don’t have a process to follow, everything will fall apart easily 03:29 – Move and respond quickly 03:45 – Experimenting is a team effort and requires team work 03:54 – Make sure you’re annotating on your Google analytics when you are running the projects 04:15 – When you’re running a campaign or project, create a list 04:41 – Go after the things that are more difficult to achieve, then move to the easiest 04:49 – Prioritize those in your list with the highest potential of return 05:02 – That’s it for today’s episode! 3 Key Points: Continually brainstorm ideas to better your experiments—vote on the best idea that can significantly impact the success of your growth experiment. The key to management is not doing everything at once, but doing a few things and doing them well. Experiments and projects are a team effort; make sure everyone knows their role and is on track. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #212, Eric and Neil discuss the 7 ideal tasks to give your new marketing intern. Tune in and take note of how to maximize your intern’s time. These specific tasks will contribute to your company’s growth and improve your processes. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Ideal Tasks to Give Your New Marketing Intern 00:35 – First task is to list out all your competitors and track their growth and activities using a spreadsheet on a daily and weekly basis 01:11 – You can check how your activities are comparing with your competitors 01:25 – The diminishing return explained 01:46 – Have an on-going link building process 02:00 – Use BuzzSumo to find the right people to reach out to 02:09 – Use BuzzStream to keep track of the report 02:30 – Your intern should focus on social media and respond to anyone who is upset in your space 02:45 – They don’t have to be necessarily picking on your product 02:50 – Helping out will build trust and royalty 02:57 – Do reporting 03:00 – Manual reporting is still a good way to do it 03:12 – Use Screenflow for screencasting to make records 03:38 – “Each week, have your intern talk to customers who signed up and 5 people who didn’t sign up” 03:54 – Keep in touch with those people and understand their user experience 04:10 – Make your intern boost Facebook posts or run basic ads using Facebook and Google 04:40 – Have your intern monitor Ahrefs for bad links 04:48 – The intern should update your bad links on a daily basis 05:17 – That’s it for today’s episode! 3 Key Points: Having the right tasks to assign your intern will make their stay in the company worthwhile. Your intern should focus on building your online presence—this can include reaching out to customers and being more engaged online. Make your intern track growth and activities on a daily basis to see how you’re measuring up. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #211, Eric and Neil discuss the 7 key elements of a high converting homepage. Your homepage should be the star as this is the page that generates the most traffic. Tune in to find out how you can convert your traffic to sales making these important changes to your homepage—creating that successful funnel. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Key Elements of a High Converting Homepage 00:35 – Make sure you have a great headline that emphasizes what you do 00:49 – Have a call-to-action that goes with the headline 01:08 – Answer objections: 01:20 – People are more likely to buy and be more comfortable if you will answer their objections 01:30 – Talk to people and ask about their hesitations in buying a product 01:39 – Use Qualaroo to put up a quick survey 01:52 – Use testimonials and case studies 02:14 – Fourth is to add a benefit-driven headline 02:21 – Talk to your paying customers and ask them why they bought your product 03:17 – Fifth is page load speed 03:46 – Think of your homepage as a funnel 04:39 – “Whatever your funnel is, make sure all flows together” 04:54 – Don’t forget about your pixels 05:05 – Start collecting data when people visit your site 05:18 – You can’t advertise effectively to your target audience without your pixels 05:24 – That’s it for today’s episode! 3 Key Points: A benefit driven headline can attract a greater audience and this can turn into sales. Consider your homepage as a funnel as this is what gets the most traffic. Know your pixels to reach your targeted audience effectively. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #209, Eric and Neil discuss how to recruit great marketers. Tune in to learn how you can recruit someone who is the BEST in the marketing field and why going to local marketing meetups or conferences are fantastic places to find that next hire. Time Stamped Show Notes: 00:27 – Today’s topic: How to Recruit Great Marketers 00:45 – Use your website as a source of referrals or ask friends 01:09 – Force the hiring concept from Hubstaff 01:47 – Reach out to other sites which can help guide you 02:10 – Some of the best hires are from local meetups that are marketing related 03:15 – Recruiters are also an option 03:33 – They bring results because of their network 03:40 – Use Workable—it allows job postings to seed into different sites 04:00 – Eric’s job site is SingleGrain.com/jobs 04:10 – Eric can retarget the people who have visited his website 04:37 – People will then go to Eric’s interview video using Spark Hire 05:04 – Look at performance 05:10 – Check marketers’ blogs or websites and see how they work 05:26 – They don’t have to be marketers—just pay attention to what they are good at and see if it fits your needs 05:58 – Hire people based on tangible points 06:20 – Test someone, first, by giving them part-time work to see if things will work out 06:35 – There should be consistency in their work 07:00 – They should go through a test or trial 07:58 – Give them specific scenarios of what you will require of them 08:10 – Eric and Neil are always hiring people so reach out to them 08:20 – That’s it for today’s episode! 3 Key Points: Getting referrals is one of the easiest ways to look for an addition for your team – you can get feedback, too. Hire people based on tangible points and see if their skillsets will fit your needs. By giving applicants a trial, you get to check how they work and their consistency, as well, before making that commitment to hire them. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #208, Eric and Neil discuss how effective 301 redirects are. Tune in to know how 301 and 302 redirects work, when you would use either of them, and what Eric and Neil did to boost their website traffic. Time Stamped Show Notes: 00:27 – Today’s topic: How Effective Are 301 Redirects? 00:35 – A 301 redirect is you signaling that links have been moved 01:03 – 2 ways to do a 301 redirect is through direct links 01:26 – Eric bought a gun website and a site that was inactive 01:55 – The inactive site had a hundred backlinks 02:00 – The number of visitors from Google per day 02:10 – Eric’s backlinks number 02:36 – Eric’s site is now getting a thousand visitors a month 02:50 – Took him two weeks before he started seeing the traffic 03:00 – After 3 months, traffic went up to 40K a month 03:10 – Eric spent $2500 for the domain 03:27 – It is helpful, depending on your niche 04:00 – Neil did a 301 redirect recently 04:20 – The traffic is changing 04:41 – Neil submitted the website to webmaster in order to crawl it 04:56 – Neil changed all his internal links 05:10 – Neil got a 40% boost in traffic 05:20 – Use 301 for more permanent redirects and 302 for temporary 05:34 – Use a redirect checker and redirect the right way 05:44 – That’s it for today’s episode! 3 Key Points: Use a redirect checker to make sure you are redirecting the right way. Spending some money for the right domain can help you boost your traffic. Research before buying a website – make sure you are not wasting your money. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #206, Eric and Neil discuss the 7 key strategies that you must learn from Apple’s marketing. Apple stresses the importance of keeping things simple—from their written copy to how they display their products. Tune in to find out how Apple’s products reach a vast audience with ease and how you can adopt their marketing principles. Time Stamped Show Notes: 00:27 – Today’s topic: 7 Key Strategies You Can Learn from Apple’s Marketing 00:35 – First is simplicity 00:43 – Great design is invisible 00:57 – Second, rethink how you do product placing 01:16 – Get influencers to have product placements 01:42 – Third, don’t be afraid to stand-out 02:00 – Apple’s Airpods is getting good reviews 02:26 – Fourth, avoid price wars 02:34 – If you have a great product, price it as is 03:06 – Apple emphasizes why their products are amazing 03:09 – Fifth, have a different ecosystem 03:27 – “When iTunes came out, it changed everything” 04:00 – Sixth, know your audience and talk to them in their language 04:08 – Apple’s ads are simplistic 04:46 – Connect with the audience in a language that they can understand 04:55 – Seventh, hire people to explore the best opportunities 05:10 – Have the best people in your team 05:45 – That’s it for today’s episode! 3 Key Points: Simplicity is everything – don’t over-decorate things. Know your product’s worth and don’t get into price wars. Have the crème de la crème in your team – do NOT settle for less. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #205, Eric and Neil discuss how to get 300 real targeted followers in Instagram per day. Tune in to learn how you can grow your following on Instagram from zero to 300K. Also find out how Neil Patel's powerful campaign made his presence known to people outside of his field. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get 300 Real Targeted Followers in Instagram per Day 00:46 – Eric interviewed Nathan Chan of Foundr Magazine 00:57 – Nathan got his Instagram following from 0 to 300K 01:10 – Nathan used the tool, Crowdstrike 01:42 – Crowdstrike looks “spammy”, but it works 02:02 – After establishing legitimacy, do shout for shout 02:40 – Use hashtags 03:10 – Pay powerful influencers to like your photos 03:23 – Your photos will start spreading 03:50 – Neil Patel’s Instagram campaign explained 04:30 – The campaign worked really well 05:08 – It is a lot of work to get to your first 300 followers 05:28 – Follow and unfollow people 05:34 – Every time you upload a photo, use 30 hashtags 05:53 – Post consistently 06:08 – Post Instagram stories and live videos daily 06:50 – Use hashtags in the comment 07:07 – That’s it for today’s episode! 3 Key Points: Growing your following from zero to hundreds of thousands is possible by using the right tools and strategies. Increasing your Instagram presence demands time and consistency. Leveraging hashtags and spending some money for key influencers to “like” your photos is proven to work. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #202, Eric and Neil discuss how to grow your business with YouTube in 2017. Tune in to learn what type of videos attract a larger audience and how to get the most out of your videos through collaborating with others and repurposing your content across many different platforms. Time Stamped Show Notes: 00:27 – Today’s topic: How to Grow Your Business with YouTube in 2017 00:35 – YouTube is the number 2 search engine in the world and is owned by Google 00:50 – First, go live on YouTube 01:05 – Use Wirecast or ScreenFlow for Mac to stream simultaneously on other platforms 01:39 – Second, create educational videos 01:51 – Neil shares what he does when goes to the studio and records 02:09 – The video clips pop out in Facebook and encourages a following 02:14 – Educational or tutorial videos work for corporate brands as well 02:50 – You can convert people into customers 03:00 – Repurpose your video 03:11 – Chop up your video and add catchy titles and captions 03:35 – Ryan Moran of Freedom Fast Lane is a good example of this 03:56 – If you’re doing ads, re-target them 04:28 – Make sure you connect your YouTube with AdWords account and Google Analytics account 04:43 – Retargeting has been effective for Neil 05:15 – The videos must answer all the objections the people have 05:37 – Create a pre-roll video that you can put in front of your other YouTube videos 06:04 – TubeBuddy and VidIQ will allow you to peek at your competitors’ statistics 06:29 – There’s also suggested tags that help your videos rank 06:47 – Check Appsumo for the price 06:57 – Collaborating with people in your niche can grow your network 07:09 – You can cross-promote each other 07:20 – Leverage YouTube by promoting it through your other platforms 07:41 – This will give you more subscribers leading to more revenue 07:50 – That’s it for today’s episode! 3 Key Points: Educational videos or tutorials attract more subscribers which can further generate more revenue. Repurposing is a good way to take your content even further. Leverage Youtube by promoting it across your other platforms. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #201, Eric and Neil discuss how to rank for head terms. Tune in to know if the head terms and long-tail terms you are using are ranking well. Also, find out how easy it is for Google to read and rank your head terms. Time Stamped Show Notes: 00:27 – Today’s topic: How to Rank for Head Terms 00:35 – Head terms are 1 or 2 keywords or a phrase like: shoes, basketball shoes, running shoes 01:18 – Long-tail terms are three or more keyword phrases like “gray Nike running shoes” 01:36 – To rank for head terms, first look at your external links; the more that people link to you, the better 01:45 – “The sites with the highest domain authority tend to do well in ranking head terms” 01:53 – Second is brand queries; the more people type in your brand name, the more likely you are to rank 02:04 – If your term is the head term itself, it is easier to rank 02:30 – Read the case study of Glen Allsopp of ViperChill 02:36 – Glen studied a group of companies who linked to each other internally 02:50 – Glen called out Condé Nast 04:17 – Your content page should be in-depth and thorough 04:42 – Use the software, Market Muse 04:58 – That’s it for today’s episode! 3 Key Points: The sites with the highest domain authority tend to do well in ranking head terms. If your term is the head term itself, it is easier to rank. Make sure your content page is thorough and in-depth, making it easier for Google to rank the head terms. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #200, Eric and Neil discuss how you should approach SEO for a 10,000-page website. Internal linking, SEO audits, and long-term brand campaigns are all key strategies that will optimize your ranking on Google. Eric and Neil break down these strategies geared towards your large website so that you can optimize your topical relevancy for Google. Time Stamped Show Notes: 00:27 – Today’s topic: How to Approach SEO for a 10,000-Page Website 00:40 – Use Google Search Console to spot areas on your site such as crawl issues and specific penalties 00:54 – Combine Google Search Console with Screaming Frog SEO Spider 01:07 – Read Neil’s post on Quicksprout on how to perform an SEO audit the right way 01:27 – Make sure your website is set for the right URL hierarchy—this will help your Google relevance 01:59 – Reasons why you’re creating a website 02:20 – When you have tons of pages, your content might overlap 02:44 – Your biggest ROI bank should be on-page SEO 03:10 – Combining posts is good 03:21 – If you have a lot of different pages, create a resource page 03:32 – The “hub and spoke” content strategy explained 03:43 – It is an internal link wheel 03:54 – Check Pat Flynn’s deleting content post that explains how deleting a post can boost your ranking 04:30 – If you have some good performing posts, you can use Ahrefs to check which are ranking 05:08 – Check the top performing keywords that are used 05:18 – Internal linking is really important 05:30 – Have sub signals pointing to the pages 05:41 – Related links also build internal links 05:33 – Most big sites do internal links 06:00 – Most travel links are doing internal linking 06:25 – Using off-page SEO 06:45 – One problem with big sites is getting ranked for random terms 07:14 – Use branding campaigns 07:34 – Short-term brand raising may die down once your campaign ends 07:50 – Make sure you have long-term brand campaigns to build your brand and presence with your audience 08:15 – That’s it for today’s episode! 3 Key Points: Topical relevancy is crucial for a big website, so make sure your website is set for the right URL hierarchy. Push to have long-term campaigns so that people can resonate with your material and increase presence and ranking on Google. Internal linking is a necessity for a big website. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #199, Eric and Neil discuss how to get your first thousand email subscribers. What can be a tedious process is broken down into proven strategies that Eric and Neil have used in the past to grow their own email lists. Tune in to find the best way to improve your blog in order to grow your list and the many online tools you can access that will help you draw people in. Time Stamped Show Notes: 00:27 – Today’s topic: How to Get Your First Thousand Email Subscribers 00:35 – Email still performs really well because you get to control the message and audience 01:15 – Upgrade your content 01:26 – Providing resources that relate to your topic is going to increase your conversion rate 02:06 – Neil’s first blog didn’t do okay at first 02:24 – Quicksprout, which is Neil’s second blog, performed better 02:33 – Neil’s simple tactic is to improve your blog 02:43 – Find similar blog posts in your space that are ranking and check their comments 03:03 – Check the number of comments per blog post 03:18 – “The more comments they get, the more engaged viewers they have” 03:28 – Check the 10 most popular blogs per comment 03:40 – Pay each of them a few dollars and ask them to write and link to your new blog, ask their audience to subscribe 04:25 – Use KingSumo contests 04:28 – This is a plugin from WordPress where you can set a contest 04:50 – The more people who share this contest, the more entries they’re going to get—so they’re incentivized to participate 05:22 – LeadQuizzes can create quizzes and get people to opt-in 05:59 – Facebook ads and Lead ads are good tools too 06:08 – LinkedIn ads where people can do one-click lead form fills 06:16 – Use MeetEdgar to schedule your social media posts at $49 a month 00:51 – That’s it for today’s episode! 3 Key Points: Email is still one of the best platform because you can control the message and choose the audience. It doesn’t hurt to pay a little to improve your email list. Contests, quizzes, and ads are great tools to find leads. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In Episode #198, Eric and Neil discuss whether you should syndicate your content. Syndication simply means reposting content that you have onto other sites. Eric and Neil discuss how to best syndicate your content and why it is important to know where you post. They also address people’s hesitations in, essentially, duplicating their posts and discuss the advantages of doing just that. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Be Syndicating Your Content? 00:35 – Syndication is reposting content in another website 00:50 – You don’t need to worry if you’re syndicating only a couple of times 01:23 – If you’re syndicating with a higher authority website and your website is brand new, the high-authority website might take over 02:01 – If you want to reuse and repurpose your content on different medium platforms—do it! 02:38 – There are different audiences who prefer different audio and video formats 02:40 – Try to resyndicate 03:10 – Medium allows you to add a canonical tag to your content 03:25 – Search for sites that allow syndication; LinkedIn is another example 03:41 – If you’re syndicating to another blog, write at the top of the blog post where you originally posted this material so people can get context 03:52 – Syndication is an element of repurposing 04:15 – Syndication and repurposing is a good way to maximize your earning power because your content is getting double the play 04:39 – That’s it for today’s episode! 3 Key Points: Syndication should be done in a timely manner while using your best content. Search and understand the websites that allow you to syndicate. Syndication is an element of repurposing that helps you maximize the earning potential of your best content. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.