In this special episode we chat with Ravi Abuvala, the Chief Scaling Officer at Scaling with Systems! Scaling with Systems is a firm that helps other companies to scale to multiple seven-figures, with the help of virtual assistants, automation and great systems. In our conversation today, we hear from Ravi about the beginnings of the business, how they typically help their clients, and some of the case studies that show the efficacy of their work. Ravi also shares some tips for young businesses and talks about his huge passion for lead generation. Tune in to hear about it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Scaling with Systems with Ravi Abuvala. [01:13] What Scaling with Systems does and examples of the types of clients they help. [01:57] A recent anecdote that exemplifies Ravi's work and his approach to scaling. [04:06] Crafting the offer and scaling — the most common focus for the company. [05:02] Ravi's tips for businesses just starting out around PMF. [06:49] The company's case study 'Zero to 3 Million in 2 Years'. [08:18] Ravi's thoughts on virtual assistants and the ones they work with. [10:22] The roles that Ravi sees as the best fit for virtual assistants. [11:58] The systems at Scaling with Systems! The importance of the seven-hour rule. [13:39] Lead generation at the company and Ravi's deep connection to this part of the business. [14:40] The team setup at Scaling with Systems and the different roles they employ.  [15:55] Pricing for customers and Ravi's philosophy towards the packages they offer.  [17:10] Revenue numbers to aim for and the best time to systematize in this way. [18:00] Marketing strategies that have Ravi excited right now — underlining the seven-hour rule! [20:01] The software tools that have helped Ravi the most recently; Plecto and Close. [21:30] Ravi's favorite business book: The Slight Edge. [22:29] Connecting with Ravi and taking advantage of some of his great offers! [23:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Ravi Abuvala on Instagram Scaling with Systems Scaling with Systems School TubeSift Prospect Social Plecto Close The Slight Edge The Compound Effect   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

The role of marketing has changed and in episode #1517, we speak about how. You can no longer build a company using one marketing channel, and so to do well in the long run you have to learn how to wear multiple hats. Tune in today and hear about the value of understanding your tech and marketing stack to stay afloat in today’s competitive landscape. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How The Role of Marketing Has Changed. [00:43] Old ways of marketing that were outbound and focused on alignment. [01:33] Before, there were not many channels, compared with the current amount. [02:51] Learning to wear multiple hats to succeed in the current landscape. [02:21] Comparing the strategies Facebook and TikTok used to grow at different times. [02:40] Marketing used to target individuals, now it targets entire accounts. [03:06] Tapping into dynamic retargeting to stay top of mind. [03:28] Understand how to use all channels together if you want to do well.  [04:00] Modern marketers have to understand technology and marketing stacks. [04:28] That’s it for today! [04:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   David Lewis Facebook YouTube LinkedIn Reddit Pinterest Snapchat TikTok Google Ads Taboola Outbrain Coca-Cola   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1516, we talk about how the LeBron James basketball card that sold for 1.8 million dollars applies to marketing. Right now we are seeing a resurgence in card collecting trends and much of it comes down to nostalgia, scarcity, and subjective tastes around art. Many of these same feelings can be tapped into using marketing so tune in to hear how. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How A LeBron James Basketball Card Sold for 1.8 Million Dollars and How it Applies to Marketing. [00:47] There is a resurgence in basketball and Pokemon cards at the moment. [01:18] If more people talk about something, prices for it will rise. [01:32] Cards can be thought about as art, which people pay insane prices for. [02:10] Understanding the scarcity mentality and how scarce things fetch high prices. [02:51] How to capitalize on the card trend with blog posts and card selling. [02:50] Beware that rapid rises in value also come with rapid decreases. [03:14] Increasing the value of your product or service by getting influencers on board.  [04:00] Remembering trends are subjective and how to capitalize on them. [04:27] The rise in SEO versus social media marketing. [04:42] That’s it for today! [04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Michael Jordan Kobe Bryant on Instagram LeBron James Pokémon Yu-Gi-Oh! Single Grain Louis Vuitton Google Trends   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1515 we share seven content tools that will make you shine. If you are a content creator and you spend a lot of your time making videos, writing blogs, or doing presentations on video calls, you will want to hear these tools that help with workflow automation, visual effects, translation, and more. Tune in and hear what we have to offer you today. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Content Tools that will Make You Shine. [00:42] Jazzing up your presentations and video calls with the Mmhmm app. [01:35] Seeing where you are losing traffic using ClickFlow’s Content Decay tool. [01:59] Scheduling your content using CoSchedule. [02:18] Growing your blog by translating it into different languages using Polylang. [02:32] Automating your content creation workflow in Zapier. [03:09] Leveraging all the networks out there for your videos using Restream. [03:28] Airtable: Build Excel spreadsheets on steroids.  [04:13] That’s it for today! [04:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Mmhmm Phil Libin Evernote ClickFlow CoSchedule Polylang Zapier Restream Airtable   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1514, we tell you why you should think like a businessperson and not an entrepreneur. While many people call themselves entrepreneurs, most of them are actually businesspeople, and so it would benefit them to think like the latter. Tune in to find out more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Think Like A Businessperson and Not An Entrepreneur. [00:30] The distinction between entrepreneurs and businesspeople. [01:36] Thinking about financial impact versus dreaming up big ideas. [02:07] Do not stress about truly innovating, rather use existing business models. [03:22] Follow the best investors like Warren Buffet who just buy things that work. [04:04] Being the next Elon Musk requires living his lifestyle, which is not easy. [04:30] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Jim McKelvey  Square SpaceX Tesla The Boring Company Elon Musk KissMetrics Howard Schultz Warren Buffett See’s Candies   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1513, we share seven tools that will help you grow your traffic. When trying to ramp up your traffic, whether it be on YouTube, Facebook, Instagram, WordPress, or your website, it is all about using insights to optimize your marketing. Tune in today and learn the best tools to do this, whatever your platform of choice. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Tools to Grow Your Traffic. [00:32] Traffic insights using ClickFlow and their Content Decay feature. [00:52] TubeBuddy and VidIQ, two tools for driving YouTube traffic. [01:23] Ad insights and driving conversions with Facebook Ad Library. [01:44] Doing keyword research using Ubersuggest, which has a free version. [02:15] Check out Wordpress’s Rank Math SEO plugin. [02:32] Implementing Ingramer’s functionality for finding the best Instagram tags. [03:00] Facebook Messenger, email, and text-based marketing with ManyChat.  [03:21] That’s it for today! [03:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   TubeBuddy VidIQ ClickFlow Facebook Ad Library Ubersuggest Ingramer ManyChat Rank Math   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1512, you’ll hear about seven tools you can use to grow your SaaS company from us. Whether you’re working B2B or B2C, having the best tools for note-taking, A/B testing, decreasing churn, sales coaching, and more will help your SaaS company grow faster. Tune in to hear about the wonders of tools like ProductBoard, Gong, and Recurly. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Tools to Grow Your SaaS Company. [00:30] Using Notion as a daily to-do list and note taking tool. [01:03] Pick up any A/B testing tool such as VWO, Optimizely, or CrazyEgg. [01:25] Metrics and revenue operations with Stripe, Baremetrics, and Profitwell. [01:52] Lifting conversions using Convertly which offers many integrations. [02:27] B2B sales coaching with the help of Gong and Chorus. [02:56] Decreasing churn and increasing sales using chat tools like Drift and Intercom. [03:19] ProductBoard for customer development and product roadmap development.  [03:56] That’s it for today! [03:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Notion VWO Optimizely CrazyEgg Stripe ProfitWell Baremetrics ConvertKit Recurly Gong Chorus Drift Intercom ProductBoard Sekoya   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In this special episode of Marketing School we speak to the 'traffic guy', John Parkes, who is CMO of ClickFunnels! At Marketing School we are big fans of the company and their amazing co-founder, Russel Brunson, and today we get to further expand our understanding of this incredible and inspirational company with John! The conversation covers their magic sauce, John's thoughts on how to improve and move up in a company, the strategies that have been working well at ClickFunnels recently, and how you can go about building your own community, just like they have! Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Embracing the World of Paid Traffic with John Parkes. [01:24] John's background and how he ended up in his current role. [02:21] The steps that led to John getting into the world of traffic. [03:10] ClickFunnel's revenue numbers and the effect of the pandemic. [03:39] The free trial and array of resources you can find on the ClickFunnels website. [04:11] New strategies that John and his team are trying out currently. [05:54] Which of Russel Brunson's three books to start with! [06:24] Understanding the idea of the 'front end' and how ClickFunnels use the term. [07:29] The tools and frameworks that keep things rolling at ClickFunnels. [09:22] The challenge funnels that John and his team are currently offering clients.  [12:15] Projects that ClickFunnel experiment with — some work and some do not! [13:51] Recent steps that the company has taken to up-sell their customers. [15:00] The collection of courses at ClickFunnels and how much it has grown. [15:51] John's 'set it and forget it' formula for retargeting ads on Facebook. [18:43] The little hack that John has recently implemented for Facebook ads! [19:54] Methods for recycling older ads that were successful in the past. [20:57] The components of the operating system of the ClickFunnels marketing team! [23:35] Important parts of the marketing stack at the company. [25:56] The two biggest lessons that John has learned on his journey with traffic. [28:47] Exploring the ClickFunnels community and the conference they hold. [30:50] John's recommendations for building your own community. [31:35] Why John loves Voxer; starting direct, convenient conversations. [34:45] Resources and people that John follows to up his marketing game. [35:12] John's best marketing book recommendation. [35:48] Exciting news about the Build Your Brand Challenge at ClickFunnels! [36:36] How to find and connect with John online and his tip for a challenge to start with. [37:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   John Parkes on Instagram ClickFunnels One Funnel Away Challenge Russell Brunson Leveling Up Podcast Traffic Secrets Dotcom Secrets Expert Secrets Roland Frasier ClickUp Trello Monday Asana Tony Robbins Funnel Hacking Live Tesla  Elon Musk Voxer Brian Dean Great Leads   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1511, we give you seven tools you can use to grow your agency! We cover all the best apps we use ourselves that help us make media reports, build spreadsheets, manage content production, boost closing rates, create actionable analytics, and a whole lot more. Tune in and hear about the wonders of tools like Google Data Studio, Salesforce, and Asana, and how they can help you take your agency to the next level! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Tools to Grow Your Agency. [00:30] Using Supermetrics, the best and most easy to use tool for reporting on paid media. [00:52] Dealing with sales, new leads, and new customers using Salesforce. [01:18] Building spreadsheets with superpowers using Airtable. [01:48] Using a scheduling software like ScheduleOnce to boost your closing rates. [02:04] Asana or Basecamp for project management; use one and be consistent! [02:24] Creating actionable analytics using Google Data Studio. [02:57] Enjoying the workflow automation functionality provided by Zapier. [03:45] That’s it for today! [03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Supermetrics Salesforce Airtable ScheduleOnce Asana Basecamp Google Data Studio Zapier   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1510, we share our thoughts on the best B2B LinkedIn marketing strategy. From using carousels and boosting early engagement by posting on group chats to driving conversions using LinkedIn’s autofill function and more, tune in for all the best paid and organic strategies you can use to grow on LinkedIn! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Best B2B LinkedIn Marketing Strategy. [00:42] How carousels work and the value of posting them for building organic traffic. [01:05] Hacking LinkedIn’s early engagement preferences by posting to group chats. [01:34] Put a link to your post in the first comment, not the post itself. [01:49] Users can autofill their lead information on your website using LinkedIn’s autofill function. [02:11] Reaching out to second and third-degree connections that like your post to find people on their team who your product suits. [02:52] Making groups for your target audience in your region and networking in them. [03:29] Using LinkedIn’s events feature to connect with your contacts.  [03:45] Start running LinkedIn ads if you know your audience’s LTV. [04:17] That’s it for today! [04:20] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   ClickFlow   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1509, we ask if you should go to war with a larger company. Recently Apple and Android kicked Fortnite off their app stores because the popular game violated the rules by adding in-app payments and discounts. A lawsuit and more between Epic and Apple ensued and we wonder if this will benefit or harm Epic in the long run. Tune in to find out more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: If You Should Go to War with A Larger Company. [00:30] Fortnite went all out against Apple by adding in-app payments and discounts. [00:52] How Apple responded and how Epic was prepared for a fight with lawyers ready, etc. [01:43] Neil’s thoughts: Do what is best for your customers, even fight a large company. [01:57] How this lawsuit could be good PR for Epic, and they are big enough to possibly win. [03:12] The significance of the discount Fortnite users have been given. [03:49] That’s it for today! [03:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Fortnite Apple Android Basecamp HEY   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1508, we explore why word of mouth is becoming more important. The cost of marketing is rising, so the best way to win is through word of mouth, and if you want good word of mouth marketing, you need to build something amazing! Plug in today and learn exactly what word of mouth is, how it travels, and how to tap into this new horizon in marketing! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Word of Mouth is Becoming More Important. [00:35] What word of mouth is and some examples of companies that get spoken about a lot. [01:11] Key findings about word of mouth from a Reforge article. [01:22] How much word of mouth travels on ‘dark social’: WhatsApp, text, and email. [01:45] Companies like Google are changing advertising, leaving a window for word of mouth. [02:17] If you have good word of mouth marketing, you’ve built a good product. [02:57] Build a brand first and then build products and services around it. [04:20] That’s it for today! [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Amazon Apple 'The Word of Mouth Coefficient' Google Kylie Jenner on Instagram Gary V Anthony Pompliano on Twitter Dave Perell WhatsApp   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1507, we discuss why marketers should think more like investors. Investors are people with a long-term outlook and who don’t expect immediate results, two attributes that marketers will greatly benefit from. Tune in to hear why you have to start going after big total addressable markets (TAMs)!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Marketers Should Think Like Investors. [00:34] Find out which two books will help you think like an investor. [01:08] Investors go after huge TAMs (total addressable markets) and you should too!  [01:52] Why email service providers are far bigger than SEO tools. [02:19] Focus on delivering a good customer experience rather than making quick cash.  [03:25] Like Jeff Bezos, you have to have a long-term outlook on things. [04:08] Wall Street is incentivized to look at results from a quarterly perspective. [04:28] Make things easier by cultivating a long-term relationship and business outlook.  [05:16] Just look at this podcast – we’ve focused on offering a good experience over time.   [05:42] That’s it for today! [05:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   The Tao of Charlie Munger  The Tao of Warren Buffett  Ubersuggest SEMrush Ahrefs Mailchimp HubSpot Jeff Bezos  Blue Origin  AWS    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1506, we tell you what to keep doing to be successful in the marketing space. Whatever you are doing that is driving results right now, keep going that and find ways to double down. Tune in to hear why you should keep experimenting with new ideas to keep ahead in the forever-changing world of marketing!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Should Keep Doing As A Marketer. [00:36] Why you must keep creating content consistently for a long time.  [01:01] Keep doing whatever is working for you and double down on it.  [01:21] As a manager, remember to also focus on the problems your team is experiencing.  [01:55] When you care for people, the best ones will stay longer and perform better. [02:12] Keep experimenting because what works now might not work later.  [03:04] The importance of having strong opinions but being willing to change your mind.  [03:24] Keep in touch with people on a personal level and keep networking.  [04:21] Always continue to learn through articles, networking events, conferences, etc.   [04:42] That’s it for today! [04:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Kissmetrics  Andreessen Horowitz  The Jordan Harbinger Show Jordan Harbinger Free Course   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1505, we share what you should stop doing to become a better marketer. Once you have reached some level of success, be sure to build out your team so that you can scale your business. Tune in to hear why you should quit micromanaging people and being cheap when it comes to hiring talent! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Should Stop Doing As A Marketer. [00:39] While you should try new things, don’t try every tactic under the sun.  [01:17] Why it is imperative that you only have one north star – one goal.  [02:05] Advance beyond being a top performer by scaling and building a team.  [03:11] Stop micromanaging your team and hiring people that need to be micromanaged. [03:53] The high price of being cheap when it comes to hiring people.  [04:40] Why you should exchange your long-term goals for short-term ones.  [05:32] Short-term tactics will help you achieve your long-term strategy.   [05:58] That’s it for today! [06:00] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Tribal Leadership    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1504, we discuss the most important things you should start doing as a marketer. The key is to keep testing and experimenting with new things and to stay at the cutting edge by surrounding yourself with others in the marketing space. Tune in to hear how making time for strategizing and thinking can be a powerful investment!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Should Start Doing As A Marketer. [00:47] The value of going live once a week and testing new channels.  [01:10] Why you have to constantly try new things to keep improving. [01:26] Hear about sprouting your content and an example of how it can be done.  [02:11] Sprouting is a way of getting the most out of your efforts. [02:30] The best marketers read the top marketing blogs for at least an hour a week.  [03:04] Create or join a peer group or community such as a mastermind. [04:09] Avoid drowning yourself in too much but keep learning and experimenting.  [04:26] The importance of blocking time out to strategize and think about things.  [05:06] That’s it for today! [05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Vistage Entrepreneur’s Organization (EO) YPO Fortnite Apple  TikTok   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1503, we talk about the little-known trend that is revealing the future of digital marketing! There has been a steady rise in the use of voice tech devices and smart home technologies over the last few years, do not ignore these developments! Just like any other advances, digital marketing will follow suit and utilize them in whatever way possible, tune in to hear all about it. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why This Little Known Trend Reveals the Future of Digital Marketing. [00:33] The trend towards voice search devices in our homes. [01:02] Digital marketing is following this trend and will soon rely on voice technology. [01:30] How these devices allow better targeted advertising. [02:29] Prediction and the power of AI; advances in the near future. [02:41] The general voice tech field and the rise of podcasting as a medium. [03:00] Recent developments from big companies for ease of use for purchases. [04:09] Remember, digital marketing follows the general trends of the world.  [04:20] That is it for today! [04:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Comscore Alexa Jetson Uber Obama Dscript   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1502, we talk about the fastest way to boost your page speed and how this will help you rank higher and get more conversions! CDNs or content delivery networks are hands down the quickest and easiest way to improve your speed, so do not sleep on this great tool. Tune in to hear all about them and the more advanced steps you can take to further increase your site's efficiency! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Fastest Way to Boost Your Page Speed. [00:34] Why page speed is so important; higher conversions and better user experience. [01:12] Using content delivery networks to minimize load times. [01:47] Other measures to take; fix code, optimize structure and images. [02:02] Lowering your hosting bill while making a site quicker! [02:51] Maximizing efficiency with advanced options after covering the basics. [03:20] That’s it! [03:22] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Amp Framework DreamHost WPBeginner GTmetrics   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1501, we talk about the number one productivity hack for working from home! The right kind of checklist for your day, can help you get so much done and reach bigger goals over time. Tune in to hear all about this helpful hack and our tips for making the most of each day, and building towards greatness over time! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Number 1 Productivity Hack for Working From Home. [00:34] The power of daily checklists and linking them to annual goals. [01:41] Jeff Bezos' rule of three big decisions each day. [02:08] The problem with long, shit-to-do lists. [03:08] There is no need to overcomplicate your goals for the day! [03:25] Keeping a checklist manageable — this will help you get through it. [03:46] Starting with the toughest task on the list, first thing in the morning. [04:02] Meditation and exercise can help boost your productivity too!  [04:49] That’s it for today! [04:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Jeff Bezos   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1500, we talk about how many marketing emails you should send! While constantly pitching to your audience about new offers might have some success, we prefer a longer term, quality-over-content approach. Tune in to hear about how and why you should play the long game with your email campaigns and the kinds of results this can bring you and your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Many Marketing Emails Should You Send? [00:30] Our email numbers currently and the different categories these fall into. [01:03] Do not burn your list by sending too many, low quality emails! [01:39] Long term strategies and saving your 'money in the bank'. [02:17] Where to monetize and how to effectively market slowly. [02:39] The benefits of a long term mindset. [03:22] That’s it! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Warren Buffett   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1499, we talk about blogging versus podcasting and which one you should choose. There are over a billion blogs so it is competitive. But SEO still does really well, while podcasting is new and booming and there is just not as much volume and traffic. So, which one? Tune in to find out! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Difference Between Blogging Versus Podcasting and Which One You Should Choose. [00:54] Podcast if you’re just starting, but blog if you have an audience. [01:10] No matter the strengths of either, pick whichever one you are better at. [02:11] Play to your strengths and hire to fill the gaps. [03:10] In an ideal world, do both! [03:17] Hiring a show notes company to write your content into copy. [03:51] That’s it for today! [03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   The Joe Rogan Show Gary V   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1498, we give you four memory hacks to remember books and podcasts better! Things become much easier to remember if you write them down after hearing them and they get further cemented in your mind if you turn them into actions! For top tips about remembering, staying interested, and not overloading your brain with too much information, be sure to tune in. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Four Memory Hacks to Remember Books and Podcasts Better. [00:32] People remember stuff more when they write it down. [01:29] After writing something down, turn it into an action. [02:09] Remembering not to digest too much information. [03:00] Curate what you read by moving on if you don’t feel you’re getting value. [03:45] That’s it for today! [03:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Asana Apple Notes Naval Ravikant on Twitter   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1497 we drill down on the importance of focus. Stop doing so much shit! We talk about establishing yourself before doing too many things, not getting into the weeds of your businesses, and a whole lot more! Tune in for all the tips you need to clear the air so you can do what you are best at today. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Focus: Stop Doing So Much Shit. [00:45] If you’re in a big enough market, why would you do too many different things? [01:16] Having a business that covers your costs before parlaying and taking other risks. [02:23] Bringing on leaders to focus on your different projects if you can. [02:35] The key to Bill Gates’ and Warren Buffet’s success: Focus. [03:08] Following Charles Munger’s example and not getting into the weeds of your businesses. [03:35] That’s it for today! [03:36] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Brian Lee on LinkedIn LegalZoom ShoeDazzle Kim Kardashian on Instagram The Honest Company Jessica Alba Warren Buffet Bill Gates Charlie Munger   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1496 we share the easiest way to scale an offer to cold traffic! While getting cold traffic is an easy way to lose your shirt, the key here is baby steps! Eric shares his strategy for acquiring cold traffic through an info-based product or coaching program, while Neil focuses more on a way of warming your cold traffic up if you already have it. Be sure to tune in! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What’s The Easiest Way to Scale An Offer to Cold Traffic? [00:50] This offer strategy relates to an info product or coaching program. [00:59] Making sure your initial offer makes sense rather than blasting advertising. [01:33] Don’t put your whole program together initially; what’s the bare minimum? [01:38] Pushing people to a squeeze page using Unbounce. [01:51] Luring people to give you their email address once on your landing page. [02:07] Offering people a phone call in the video you email them. [02:30] Research people’s needs while you’re on a phone call with them, and shift advertising accordingly.  [03:28] Learn as much as you can and iterate. [04:15] How to warm up cold traffic. [04:25] Send cold traffic to educational-based content then re-market them to your offers. [04:57] Using the path of least resistance by retargeting people that already know you. [05:30] That’s it for today! [05:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Sam Ovens Unbounce Jumpcut Russel Brunson   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1495, we give you seven ways to boost conversion on retargeting ads! In our conversation, we cover rotating your creative strategy, using different pages, case studies, testimonials, and more. Tune in to make sure you retarget and capture your audience, every time! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Ways to Boost Conversions on Retargeting Ads. [00:35] Rotating your creative strategies when retargeting. [01:16] Thinking about reach instead of conversions, especially on Facebook. [01:40] Video ads and spelling out exactly what your product or service does for customers. [02:16] The power of case studies and testimonials! [02:47] Re-marketing from your email traffic and maximizing those who give you micro-commitments. [03:22] Using lifetime value information and finding similar customers with this data. [03:46] Sending visitors to a different page when retargeting.  [04:24] That is it for today! [04:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1493, we share why your Instagram account is not generating you any sales. The number one rule to take notice of is making your offers on social platforms relevant to that audience. If you can combine that with constant promotion and regular IG Live appearances, you will be selling like crazy in no time! Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Your Instagram Account Isn't Generating You Any Sales. [00:39] If you do not try to sell, you will not sell! [01:00] Making offers relevant to the Instagram audience; generating sales this way. [01:25] Looking at the example fo Vanessa Lau and The BOSSGRAM Academy. [02:25] Using Instagram Live to drive sales! [02:39] Make use of all the tactics that you know already work. [03:11] That is it for today everyone! [03:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Vanessa Lau The BOSSGRAM Academy Tai Lopez Grant Cardone   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1492, we talk about how you can get more podcast listeners. As podcasts continue to grow as a medium, now is a better time than ever to pour some energy into growing your platform. Tune in to hear about how collaboration, content repurposing and consistency can serve you and your business! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How You Can Get More Podcast Listeners. [00:40] The continual growth of podcasts and the influence of the pandemic. [00:50] Consistency is key — sticking with the project will bring you success. [01:31] Promote your content through all your channels so people know about it. [02:00] Repurposing your content and making the most of what you have. [02:55] Directing traffic to old episodes — do not neglect them! [03:40] Collaborating and making use of extra marketing for both parties. [03:56] That’s pretty much it! [04:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Edison Podcast Report Leveling Up Podcast Repurpose House Shuffle Overcast Spotify Soundcloud   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1489, we share the quickest way to get your first 1000 YouTube subscribers. Whether you have an existing audience or are starting from scratch, there are several strategies that will help you get noticed faster. Tune in to hear how collaborating with someone can give you the boost you need!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Quickest Way to Get Your First 1000 YouTube Subscribers. [00:44] Hear how collaborating with somebody can help you get subscribers fast.  [01:12] George Gammon went from 200 subscribers 165 000 in less than a year.  [01:28] Create unique content that is presented in a professional, understandable manner. [01:48] Ask yourself: What am I good at? This will be your secret sauce to success.  [02:05] If you already have an audience, tell them on the other channels to subscribe.  [02:23] Use email to tell your whole list to subscribe to your video or channel.  [02:36] Before you post new content, follow the guidelines of the Hot Script by Sonny.  [03:26] Look at your YouTube analytics and pay attention to your top-performing videos.  [04:10] YouTube wants content that performs because they have shareholders to please.   [04:38] That’s it for today! [04:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Chris Do George Gammon  Hot Script   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1488, we discuss whether starting a digital agency in 2020 is a good idea. Since the pandemic, e-commerce has shot through the roof and companies need people to help them migrate their businesses online. Tune in to hear about Eric’s training program that will teach you everything you need to know about running a digital agency!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is It A Good Idea to Start A Digital Agency in 2020?  [00:39] Many people are starting up an agency amid the worldwide economic uncertainty.  [00:54] People are doing surprisingly well with digital agencies – they are still growing!  [01:21] It depends on what industry you are in – hospitality and events are doing poorly.  [01:37] Hear the reason why digital agencies are doing so well in the COVID world. [02:05] Check out Eric’s training program at singlegrain.com/agency-accellerator.  [02:21] The rapid increase in e-commerce and how it is reflected in the markets.  [02:41] Why digital agencies are unlikely to ever go away.  [03:09] Ensure that you don’t have all your eggs in one basket (or niche).  [04:03] That’s it for today! [04:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Shopify  Microsoft Apple    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1487, we share the five most likely reasons why your landing page is not performing as well as you expected. There are many reasons why people might visit your page and leave without making a purchase, so try to identify and address all the things that might be stopping them. Tune in to hear about the framework that helps you create landing pages with high conversion rates!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Five Likely Reasons Why Your Landing Page Is Not Converting.  [00:35] Your landing page might not answer the objections people have.  [01:13] Copywriting does not have to be hard – you just have to know how people think.  [01:51] Write content that touches on people’s dreams, fears, and feelings in general. [02:40] Think about the reasons why people might not be buying from you and address them.  [04:16] Hear about the framework that helps you create landing pages that convert. [04:56] The importance of the UPSYD method from Breakthrough Advertising.  [05:52] Ensure that your price is not too expensive compared to your competitors’. [06:12] If your offer is super expensive, show people why it is worth the money.  [06:36] Even if you write the best copy, if your pricing is off, the conversion will be slow.  [07:04] That’s it for today! [07:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Frank Kern Levels Health The Mom Test Breakthrough Advertising  DigitalMarketer  Russell Brunson    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1486, we discuss why SEO is still our best marketing strategy in 2020. SEO is still one of the cheapest and most effective and consistent ways of gaining traffic, even though it is a long-term strategy. Tune in to hear all the benefits of building up a strong domain authority!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why SEO Is Still Our Number One Marketing Strategy in 2020.  [00:51] SEO requires time and human capital to get good results.  [01:02] However, it is still one of the cheapest, most consistent ways of getting traffic.  [01:31] SEO is a long-term, cost-efficient game and a gift that keeps on giving. [02:13] Once you have SEO as a bedrock, you can begin building out the other channels.  [02:25] If you continue to provide value, you will get a ton of traffic.  [03:03] No other traffic source produces such consistent quality traffic that drives conversions.  [03:14] The smartest entrepreneurs understand business and SEO. [03:41] When you’ve built up domain authority, you have a unique arbitrage opportunity.   [04:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Warren Buffet  Microsoft  Ahrefs SEMrush Ubersuggest   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1485, we discuss how to up those conversions. We talk about how some tweaks that can help you convert from your order form more, why you should take a page out of successful companies’ books, and the importance of ensuring that your order form is fast and efficient. To hear more, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to 10X Conversions on Your Order Form. [00:32] An explanation of what an order form on a website is. [01:00] If you can personalize on the order form, you can lift conversions. [02:00] How small tweaks like testimonials and logos can also boost conversions. [02:35] Look at big companies’ order forms to see what works. [02:47] Make use of exit pop-ups on the order form page. [03:00] Be careful of website bloat and slow checkout pages. [03:25] See what your competition is doing.  [03:20] That’s it for today! [03:28] Conversion XL’s order form page examples. [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Intellimize Guy Yalif Leveling Up Podcast Ubersuggest CXL OptinMonster   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1484, we explore YouTube SEO and what’s working currently. As the second-largest search engine in the world, YouTube is a great way to expand your reach. You will learn about the importance of the first 24-hours of releasing a video, how to make shareable content, and more. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What’s Working Right Now with YouTube SEO. [00:46] Most YouTube SEO advice is very generic and not applicable to the platform. [01:13] How YouTube SEO is different from Google SEO. [01:30] Ways to push a video hard in the first 24-hours of release. [02:27] How to promote a YouTube video if you don’t have an audience. [03:06] The story of how George Gammon grew his YouTube following organically. [03:32] If your content touches on hot topics in an easy-to-understand way, it’s more shareable. [04:26] Appeal to the Average Joe, not the Ivy League graduate.  [04:32] The problem with the YouTube algorithm. [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   George Gammon on YouTube Robert Kiyosaki   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1483, we discuss why you should optimize your content for search intent. You need to have content that appeals to top, middle, and bottom of the funnel searches to ensure that you capture as much traffic as possible. Tune in to hear how Ubersuggest can help you get ahead of your competitors!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Optimize Your Content for Search Intent.  [00:33] What we mean when we talk about search intent. [01:04] An example of how our agency websites and content are set up.  [01:28] How your content should be adjusted according to the top, middle, and bottom-funnel. [02:08] Choose keywords that have buy-related words in them such as “discount”.  [02:21] Use comparison keywords such as Mailchimp versus ConvertKit. [02:35] When you do your keyword research, look for ones with a high CPC. [03:06] Make sure that your content covers the top, middle, and bottom of the funnel traffic.  [03:28] Use tools like Ubersuggest to see what keywords your competitors are optimizing for.   [04:10] That’s it for today! [04:11] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Mailchimp ConvertKit Ubersuggest    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1482, we talk about the importance of having a great logo. When you are first starting, we don’t recommend spending a lot on a logo since you can always change it later should you think it necessary. Tune in to hear why rebranding might require you to put extra cash toward such design elements!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Importance of a Good Logo.  [00:31] The logo for Nike was very cheap initially.  [00:43] When Pepsi rebranded it cost them $1 million. [00:52] Do not spend a lot on your logo when you are just starting.  [01:03] If you are a big brand like Nike or Pepsi, spending on your logo makes more sense.  [01:18] Spending on a logo is not as important and you can always change it later on. [01:51] There is a lot more risk involved in rebranding so spending more is sensible. [02:15] In most cases, modifying your logo will not make you more money.  [02:36] That’s it for today! [02:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Nike Pepsi  Canva Fiverr Dribbble   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1481, we share how you can build a recognizable brand like Coca-Cola, Microsoft, and Uber. The most important thing to know is that establishing a brand of that caliber takes endurance and consistency. You need to have a good product or service and deliver it well on a long-term basis. Tune in to hear how promoting your brand in the context of a story can help customers relate to it.    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Build A Recognizable Brand Like Coca-Cola.  [00:36] Consider the different things that come to mind when you think about Coca-Cola. [00:50] The first thing you need to have a recognizable brand is a good product or service.  [01:19] Brands are not built overnight – you need to deliver a good product consistently. [01:25] The Coca-Cola formula kept moving around for many years.  [01:47] The success of Coca-Cola shows us how important distribution channels are.  [02:03] They offer a consistent product and have formed strong partnerships. [02:20] Follow the rule of seven to ensure that your audience remembers your product.  [02:43] Tell a captivating brand story that people like and can relate to. [03:16] It takes time to create a recognizable brand, so don’t give up!  [03:55] That’s it for today! [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Coca-Cola Berkshire Hathaway Nike  Microsoft Uber   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1480, we discuss the easiest ways to boost your email open rates. One of the best tactics is asking a question that your audience wants to respond to and make it even easier by asking a simple yes or no question. Tune in the hear some strategies for getting your emails in their inbox!   TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Quickest, Easiest Way to Boost Email Open Rates.  [00:36] One of the best ways to boost your open rate is by asking a question.  [00:49] Asking simple yes or no questions works well and builds trust with your audience.  [01:02] Your emails will start going into their inbox instead of promotions or spam. [01:29] Ask your question according to the nine-word email formula of Dean Jackson. [02:08] At the end of your email you can also make the call to action, “Reply if interested.” [02:45] Try adding their first name in the subject line and use lower case.   [03:06] That’s it for today! [03:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Dean Jackson  ScheduleOnce    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1479, we talk about five reasons why your YouTube ads are not converting! If you are using YouTube ads, there are certain common pitfalls and reasons why people are not getting the results that they could be. In this episode, we look at five of these, so tune in to hear about remarketing your traffic, the important of pattern-interrupting, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Reasons Why Your YouTube Ads Are Not Converting. [00:35] Looking at the power of YouTube ads and comparing them with ads on Facebook. [01:02] Why you have to pattern-interrupt on YouTube. [01:23] Remarket your traffic and flip your pitches for higher conversion. [01:59] New hooks mean new conversions — switch it up! [02:46] Collecting emails from YouTube ads when applicable. [03:03] Lessons from Breakthrough Advertising; understanding the customer journey. [03:54] That’s it for today! [03:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Russell Brunson  Adbeat Breakthrough Advertising   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1478, we talk about why you should not create content daily, unless it meets the following guidelines. These guidelines are around quality and providing value — if you create posts and media that people do not engage with, social media platforms and even Google will start ignoring your content and put others ahead of you. Tune in to hear about the questions you should be asking yourself every time you post!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Not Create Content Daily, Unless it Meets This. [00:33] It hurts your visibility if you create content that people do not like. [01:22] Looking at the Gary V model — decent quality, seeing what sticks. [02:57] Putting purpose first and thinking about engagement every time. [04:36] That is it for today! [04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   Gary Vaynerchuk Backlinko RepurposeHouse   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1477, we share secrets about using surveys to improve your customer experience! Today’s show is based on the surveys we send out to our Marketing School audience and we share some of the questions we regularly ask as well as how people responded to them. Tune in and hear about all the ways you can improve your business by paying more attention to your customers! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Improve Your Customer Experience Using Surveys. [00:38] What we did with the bi-annual survey we give to our Marketing School audience. [00:53] Using SurveyMonkey or Typeform to ask your audience questions. [01:04] If you are not surveying your audience, you can’t get better. [01:15] The value of appreciating and using negative feedback to grow your business. [01:40] 40+% of our audience is over the age of 46; how we can act on this knowledge. [02:13] Directing our content to our listeners who we discovered are CEOs and podcasters. [02:29] Our listeners’ favorite topics between marketing, entrepreneurship, and strategy. [03:32] Refining your product to market fit by listening to your audience. [04:10] Improving your audience’s experience using surveys and giving them what they want. [05:06] Audience suggestions: More guests, longer episodes, and more! [06:10] What people said when we asked if they would pay for Marketing School. [06:33] Metrics for whether our audience would be interested in a weekly marketer newsletter. [06:51] Using the questions we ask and applying them to your own surveys. [07:11] Offer the audience the chance to add their extra thoughts at the end of the survey. [07:27] That’s it for today! [07:28] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   SurveyMonkey Typeform Sean Ellis   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1476, we talk about what you should copy from Eric Siu in business! Neil weighs in on the many amazing things he respects about his friend today, talking about his relentlessness, patience, open-mindedness, gift for continuous learning, and talent for constantly building his networks! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Should Copy from Eric Siu in Business. [00:35] How long Eric and Neil have known each other for. [01:05] Eric is always learning by reading, podcasting, and more. [01:51] What happened with Single Grain that proves the power of relentlessness. [03:00] The value of being more patient with people; Eric takes the time to train his teams well. [03:58] When you see opportunities for making revenue you should be open to them. [05:06] Eric’s great talent for networking; the value of always expanding your circle. [05:58] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Single Grain Entrepreneur’s Organization WordPress WPBeginner Syed Balkhi Nextiva Yaniv Masjedi   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1475, Eric shares the most important things you can learn from Neil in business. Neil is a fast-mover who is willing to try new things and respond quickly to prompts, but he also knows when to quit and move on. Tune in to hear about the benefits of tuning out all the noise and only listening to the most authoritative voices in your space!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What You Should Copy From Neil Patel in Business.  [00:51] Hear the story of how Eric and Neil met and became friends.  [01:31] Neil’s fast execution and fearless pursuit of trying new things.  [02:19] Do what Neil does and call people – don’t wait for a call to be set up.  [02:33] You can waste a lot of valuable time when trying to schedule a meeting.  [02:51] Don’t reinvent the wheel but take advantage of what others have built before you. [03:33] Be willing to test and take risks on things that other people are not.  [04:06] The advantage of ignoring the noise and sticking to your thing.  [04:34] Neil knows when to cut people and things that are not working.  [05:04] In recent years, Neil has become willing to pay good money for good talent.  [05:14] Neils focuses on what he is world-class at and leaves the rest to others.  [05:32] That’s it for today! [05:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Ubersuggest    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1474, we discuss why you should think about diversifying your revenue. If you rely on a single revenue stream, you risk getting into trouble when the economy takes an unfavorable turn. Tune in to hear when the best time for diversification is!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Diversify Your Revenue.  [00:49] The problem of having only one revenue stream.  [01:08] If you are in an agency, think about how you can expand your services.  [01:39] LegalZoom could charge people for setting up their corporation and renewing it. [02:00] Don’t diversify your revenue stream until you begin making some good money. [02:24] A drop shipping business is a great way to launch or start. [02:47] Consider the people in the restaurant business who put all their eggs in one basket.  [03:15] It is easy to get into panic mode if your only income stream is hampered. [03:31] Think about what your existing customers can also be buying from you.  [03:52] Take one step at a time and don’t compare yourself to the billionaires.  [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or text us on 310-349-3785!   Links Mentioned in Today’s Episode:   LegalZoom Andrew Wilkinson Tiny Capital   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1472, we talk about how to build a brand when you are not an expert. You do not have to be the world's authority on a subject in order to create content about it. It has become increasingly common to document the process of learning and becoming an expert and audiences actually gravitate towards these sorts of personalities. Tune in to hear how you can start building your brand from scratch today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Build a Brand When You Are Not an Expert. [00:35] Common brand-building questions and the two options available to you. [01:41] The power of documenting your journey and learning process. [03:01] Growing interest in your opinion and expertise over time. [03:35] Examples of entrepreneurs whose content is natural and easy for them to make. [04:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! [04:58] That’s it for today!   Links Mentioned in Today’s Episode:   Gary Vaynerchuk Dave Chappelle Groove HQ Logan Paul PewDiePie Casey Neistat Graham Stephan   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1473, we talk about short term SEO versus long term SEO! We all experience shiny-object syndrome and as young marketers want to get going as soon as possible. What we have learned is that short term tactics will not take you very far and in the end might just cost you money. Tune in to hear about the long term strategies that can help you survive and prosper for years to come!    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Short Term SEO Versus Long Term SEO. [00:36] Buying links and blitzing content without a thought about the long game. [01:41] The importance of a long term mindset from the beginning. [02:29] What we can learn from Amazon's strategy of reinvesting and preparation. [03:29] If you neglect the long term, you will inevitably lose money. [04:02] Learning from experience and taking these lessons forward. [04:20] The amazing new capabilities of GPT-3! [05:29] That’s it for today! [05:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Brian Dean GPT-3   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.