How to Run a Remote-First Business The Right Way. In episode #1614, we are going to talk about how to correctly run a remote-first business. With so many businesses turning to the remote-first structure, how can you assure success? Tune in as we discuss some of our key tips for creating a productive remote team. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Run a Remote-First Business The Right Way. [00:31] Examples of what a remote-first business is. [01:02] Importance of having a clear operating system for your remote-first business. [01:42] Creating a results-based culture for running a successful remote team. [02:58] Using project management tools to create accountability within your team. [04:17] Setting out core values, measurables, and goals. [04:47] The benefits of keeping your remote teams small. [05:49] Understanding the value of face-to-face meetings for your teams.  [06:33] That’s it for today! [06:34] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Scaling Up Traction: Entrepreneurial Operating System (EOS) Asana Zapier   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

What’s The Best or Worst Cold Email We’ve Ever Received In episode #1613, we going to talk about the best or worst cold email that we’ve ever received. Whether it’s a spammy subject line or a wall of text, there are a lot of things that can tank your cold email. Stay tuned to find out what makes a cold email a success. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What’s The Best or Worst Cold Email We’ve Ever Received. [00:33] Two best cold emails that we’ve ever received — employment outreach. [01:32] Why a cold email that points out an error is so effective. [03:04] The most common cold emails that never work: unclear, unformatted. [03:50] How a bad subject line can immediately tank your cold email. [04:13] That’s it for today! [04:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How Many Times Should You Followup on Cold Outreach? In episode #1612, we talk about how many times you should followup on the cold outreach that you do. Can a followup email really change the outcome of your cold outreach? Stay tuned as we dig into the stats, what a sales cadence is, and how to actually get the real responses. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Many Times Should You Followup on Cold Outreach? [00:31] The definition of cold outreach. [00:53] Sending three emails versus one email, you typically get a 39% higher response rate. [01:38] How to space out your three followup emails. [01:47] Why cold outreach should still be used for all aspects of your business. [02:06] Process for cold outreach followup: sales cadence. [02:49] When to actually stop reaching out or following up. [03:27] What to do when you are not getting any responses at all: who are you targeting?  [04:00] That’s it for today! [04:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information. Links Mentioned in Today’s Episode: Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How to 10x Cold Email Conversions Before Hitting Send In episode #1611, we are going to discuss how you can 10x those cold email conversions before hitting send. The number one thing to keep in mind is that cold email still works as an effective marketing tool, and there are many supporting tactics to help you close the deal. Stay tuned as we dive in! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to 10x Cold Email Conversions Before Hitting Send. [00:34] The benefits of using re-marketing pixels attached to your cold emails. [02:13] Using an account based marketing tool . [02:52] Use an enticing headline: short, personalized. [03:16] Drawing potential clients in through feedback calls. [03:35] Understanding that cold email still works and is a valid marketing skill. [03:47] That’s it for today! [03:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Metadata   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Business Tax Secrets That Have Saved Us +$1,000,000s In episode #1610, we talk about business tax secrets that have saved us millions! Although paying your taxes brings many rewards, there are a lot of opportunities for saving money along the way. Tune is as we break down all of our tax saving tips for your business.  TIME-STAMPED SHOW NOTES:   [00:25] Today’s topic: Business Tax Secrets That Have Saved Us +$1,000,000s.mp3. [00:31] QSBS: Qualified Small Business Stock can save you up to $10 million on taxes. [01:13] How to put your R&D tax credit on autopilot. [01:50] The benefit of investing your money back into business growth. [02:21] Deferring tax while the value of your business grows. [03:03] Moving to a lower tax state or Puerto Rico. [03:26] Changing your perspective on taxation as a benefit to your life. [04:01] R&D back-tax range: up to three years.  [04:19] The tax benefits surrounding depreciation. [04:50] Alternate options to paying taxes: reinvesting in people and business growth. [05:36] That’s it for today! [05:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.   Links Mentioned in Today’s Episode:   Boast.ai MainStreet   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Today we're gonna talk about All The Products and Software We Use to Create Marketing School.  Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

2021 Is Here. How to Get Off to A Blazing Start In episode #1608, we talk about how to hit your goals this year. Most people fall short because they don’t plan properly, so tune in today to find out how to achieve everything you set out to this year! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 2021 Is Here. How to Get Off to A Blazing Start. [01:12] Why most people fail to reach their goals and how to let this not happen to you. [01:35] Reverse engineer your goal by breaking down daily tasks to get you there. [02:06] How Eric sets his business, personal, and fun goals for the year. [03:26] What Eric’s morning routine looks like; the power of reinforcement. [04:02] Having 90-day goals and aligning your company with these. [04:14] Neil’s morning routine and how it contributes to his productivity. [04:57] There should be some type of cadence to all of your days.  [05:27] That’s it for today! [05:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Noah Kagan Think and Grow Rich   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Poor Onboarding Will Destroy your Retention. Here's Why (& What to Do About It) In episode #1607, we talk about poor onboarding, how it’s hurting you, and what you can do about it. Onboarding is not just about software; it is about how customers experience your products and services too. Be sure to tune in to find out how you can solve your onboarding problems. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Poor Onboarding Will Destroy your Retention. Here's Why (& What to Do About It). [00:35] Onboarding is about more than just software; it’s about products and services too. [01:04] If customers aren’t happy with your onboarding, they won’t keep coming back. [01:22] How to create a successful onboarding experience. [02:12] Why poor onboarding is the biggest contributor to churn. [02:45] Metrics to look at to better understand onboarding. [03:35] Neil’s onboarding experience with Conversion Rate Experts. [04:40] That’s it for today! [04:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Amplitude Conversion Rate Experts   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How to Deliver a 7-Star Experience for Clients In episode #1606, we talk about delivering a 7-star experience for your clients. Neil shares stories both of how his expectations have been exceeded and how he has exceeded clients’ expectations. We also hear about the power of going above and beyond and why this is the best marketing out there. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Deliver a 7-Star Experience for Clients. [00:41] Neil’s most recent experience of incredible customer service. [01:52] A 7-star experience: Neil’s story of the Mandarin Oriental in Las Vegas. [02:30] What separates a 7-star experience from a 5-star one. [02:55] Outline what each starred experience looks like and exceed expectations. [03:00] How Neil went above and beyond for a client. [04:33] The link between a 7-star experience and marketing. [05:00] There is no one way to stand out; find what works for you.  [05:14] That’s it for today! [05:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Four Seasons Hotels Airbnb Mandarin Oriental Las Vegas   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

When You Should “Fire” Bad Clients In episode #1605, we talk about “firing” bad clients. There are many reasons to let clients go, and Neil and Eric share what has caused them to make these decisions in their businesses. Tune in to hear it all!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When You Should “Fire” Bad Clients. [00:45] Why bad clients are not just those who are not profitable. [00:52] Neil’s biggest red flag with clients: If they are rude to his team. [01:35] Why scope creep is another indicator of a bad client. [02:06] Unethical practices that Neil has fired clients over. [02:36] Misaligned expectations and why this a reason to let clients go. [03:17] If you decide to change agency direction, you should fire some clients. [04:09] That’s it for today! [04:09] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Moz   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

5 Powerful Questions to Ask on Customer Surveys In episode #1604, we talk about five of the most powerful questions to ask on customer surveys. We hear about open-ended questions, gaining insights to improve user experience, and why it’s important to find out who your customers are. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Powerful Questions to Ask on Customer Surveys. [00:33] Why customer surveys are so important for your business. [00:47] Leave an optional, open-ended question at the end of the survey. [01:22] The benefits of asking customers about what you could have done better. [02:04] A question to ask about referring customers. [02:51] Demographic questions that are important to ask.  [03:37] That’s it for today! [03:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Business Lessons That Eric Learned from 2020 In episode #1603, we hear about the business lessons Eric has learned from 2020. We find out about his choice to slow down, the power of media as leverage, and the benefits of communicating your vision to your team. Tune in to discover Eric’s major takeaways from this year. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Business Lessons That Eric Learned from 2020. [00:36] Eric’s biggest lesson: Turning inward and unlearning his programming. [01:24] How the turtle Eric got from Puerto Rico reminds him to slow down. [01:51] Overreacting is a lot better than not reacting. [02:26] Cut quickly and do it all at once – Another big takeaway from the year. [02:38] Even in the pandemic, people still crave human connection. [03:03] Media is still an incredibly high form of leverage. [03:09] The benefits Eric has seen spending more time on Twitter and YouTube.  [04:13] Communicate the overall vision of your activities to your team. [04:56] That’s it for today! [04:56] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   Only the Paranoid Survive Andrew S. Grove   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Business Lessons That Neil Learned from 2020 In episode #1602, we talk about some of the business lessons that Neil learned from 2020. From doubling down on what’s working to making multiple hires for the same role, there was no shortage of takeaways from this year. Tune in to hear them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Business Lessons That Neil Learned from 2020. [00:39] The biggest thing Neil learned: Double down on what’s working. [01:14] Hire multiple people for the same role and let them compete. [01:49] Don’t spend more money on ads; find out what you can give away for free. [02:47] You have to be patient and give things a few tries. [04:28] The importance of hiring people who have already done what you’re looking for. [05:55] You must give people a good severance if you let them go. [05:57] That’s it for today! [05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Mailchimp   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Top Five Marketing Lessons Learned in 2020. In episode #1601, we talk about the top five marketing lessons we learned in 2020. You will hear about why you should focus on YouTube more, the power of giving things away for free, and why you should be hiring more fresh blood at your agency. Tune in to hear it all. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Top Five Marketing Lessons Learned in 2020. [00:46] Number one: Why not focusing on YouTube enough is a mistake. [01:58] Number two: Give more stuff away for free; it’s cheaper. [03:29] Number three: Why you should align all of your big projects. [04:24] Number four: Hire more fresh blood because they are more creative. [06:37] Number five: Creating content is the most high leverage thing you can do.  [07:49] That’s it for today! [07:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   MrBeast Anthony Pompliano   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Our Worst Marketing Mistakes of 2020 (+ What We Learned) In episode #1600, we hear about the worst marketing mistakes Neil and Eric made this year. From not posting enough social content to not being more active on Twitter, there were definitely things that could have done better. Tune in to hear what was learned from these mistakes.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Worst Marketing Mistakes of 2020 (+ What We Learned). [00:35] Why Neil’s biggest mistake was not posting enough personal content on social media. [01:57] What Neil noticed about his conversion rate when he put more personal content out there. [02:25] Eric’s biggest mistake this year: Not posting on Twitter enough.  [03:41] That’s it for today! [03:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Morning Brew Kat Cole   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How the COVID Vaccine Will Affect Marketing In episode #1599, we talk about the impact that the COVID vaccine will have on marketing. Neil and Eric unpack the rise of digital marketing, why consumers are probably going to continue online shopping, and how the ailing economy will affect consumer behavior. Be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How the COVID Vaccine Will Affect Marketing. [00:45] Current developments with the COVID vaccine. [01:10] Neil’s thoughts on how the vaccine will be rolled out. [01:58] Not everyone will take the vaccine, so marketing will become more online-focused. [03:16] Consumers have seen the value of online shopping, so they are likely to continue. [04:04] For the first time in history, digital marketing spending has surpassed 50%. [04:24] There are still big issues with the economy, which heavily affects marketing and sales. [05:22] Why Neil and Eric believe that you should still be cautious in 2021. [06:09] Be safe and take care of yourself.  [06:16] That’s it for today! [06:16] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   Pfizer Moderna AstraZeneca   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Today we're gonna talk about this Google Algorithm Update in 2021. Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Today we're gonna talk about Should you be doing podcast tours to help with sales?  Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Today we are gonna talk about This Silicon Valley Investor's Growth Philosophy will 10x your company. Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Why Your Emails Get Opened But Fail To Convert In episode #1595, we will give you some ideas about why you might not be getting the conversion rates you want with your emails. The fact is that just because you wrote an email and sent it to your subscribers, this does not mean that your sales job is done. As you’ll learn today, it is your landing page that drives conversions more than your emails themselves. Tune in and learn how to use your landing page to solve the final objections that keep people from buying, and a whole lot more today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Your Emails Get Opened But Fail To Convert. [00:56] Why the problem is not your email but the landing page thereafter. [01:37] Answering any final objections to purchasing on your landing page. [02:07] Metrics for what good click-through rates look like. [02:44] Questions to ask to optimize your click-through rates. [03:20] Using Crazy Egg and Hotjar to assess prospect behavior. [03:33] Using non-buyer surveys to find out why people didn’t convert. [03:46] Why people end up not buying due to unanswered questions. [05:07] Making money from actual conversions rather than affiliate offers. [05:46] That’s it for today! [05:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Crazy Egg Hotjar   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How To Write Emails That People Are Excited To Receive In episode #1594, we talk about the value of writing effective emails and how to do so. When it comes to writing emails for your subscriber list, your goal should be to get them excited about receiving the next one. Some key tactics we mention are using brevity and setting up a problem in the body of the email which the reader has to follow a link to get the solution to. Tune in to learn more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How To Write Emails That People Are Excited To Receive. [00:34] Your goal for emails should be for people to be excited to receive the next one. [01:08] Asking people questions in emails to drive engagement. [01:28] Include content about timely topics in your emails. [01:51] Keep your emails short and to the point, and add a clickable link at the end. [02:22] Don’t provide the solution in the email, but at the other end of the link. [03:20] Some popular newsletters Eric reads. [04:08] Metrics from Neil about how well different email tactics work. [05:00] Learning about what works in emails from SEO data. [05:18] Gather data on effectiveness and use it to guide future tactics. [05:43] That’s it for today! [05:44] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Perry Marshall David Ogilvy Wall Street Journal CMO Axios Morning Brew Brian Dean Click Flow   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Seven Best Practices for Starting Your First Podcast   In episode #1593, we will give you seven tips that will help you start and grow your first podcast. When you are just starting out in the podcasting game, there will be many kinks you have to iron out. This will be easier for you if you tune into today’s show though. You’ll hear us talk about which mics to use, how to structure your conversations, how to maximize traffic as well as your content’s reach, and a whole lot more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Seven Best Practices for Starting Your First Podcast. [00:41] Have a good microphone that doesn’t plug in using USB. [01:28] Be spontaneous in your conversation rather than scripted. [02:12] Grow your podcast by leveraging your existing audience. [02:56] Keep traffic high by listing all past episodes on hosting platforms. [03:41] Maximize reach by repurposing your content. [04:16] Ask for reviews because they help you get into ‘new and noteworthy’ lists. [04:52] What unsolicited response rates are and how they indicate the value of your show. [06:17] That’s it for today! [06:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Heil PR40 Jay Acunzo Marketing Showrunners   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Today we're gonna talk about How to Convert Podcast Listeners Into Customers. Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

7 Growth Levers You Can Pull for 2021 In episode #1591, Neil and Eric discuss seven growth levers you can pull for 2021. We hear about the power of offering free content or advice, why you should not hesitate to DM someone on Twitter, and how personalized content will help you step up your game. Tune in to hear more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Growth Levers You Can Pull for 2021. [01:45] Hiring people from the community onto the payroll: How this helped Twitch explode. [02:08] Going live podcast style: What this means and how it works. [03:10] Use LinkedIn to offer people something irresistible and build your network. [04:14] Why you should give away more for free to grow your business. [05:43] Don’t underestimate the power of Twitter DMs. [06:41] How to personalize content on your website and why this works. [07:40] Be aware of your surroundings if you want to increase your sales.  [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Twitch Justin Kan on Twitter The Quest with Justin Kan Loom Blizzard Entertainment Kat Cole MaxMind Guillaume Cabane PredictLeads   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

YouTube Secrets from Creators with Tens of Millions of Followers In episode #1590, you will learn the secrets of YouTubers with tens of millions of followers. Neil and Eric share some of the key metrics to look at on your YouTube videos, how to up your click-through rate, and the importance of sticking with formulas that work. Tune in today to hear more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: YouTube Secrets from Creators with Tens of Millions of Followers. [00:38] Who MrBeast, a Youtuber with 46 million subscribers, is and the content he creates. [01:35] Some of the most important YouTube metrics to look at when creating videos. [02:24] What Eric discovered when he looked at the analytics for his videos. [02:54] Why the title and thumbnail are more important than the video itself. [03:30] The two things that increase click-through rate the most. [05:12] Why you should link viewers to you channel rather than directly to a video. [05:40] There is no need to reinvent the wheel; stick with what works.  [06:39] That’s it for today! [06:39] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   MrBeast Logan Paul Jake Paul   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How Marketing Can Help Sales in 2021 In episode #1589, you will hear about how marketing can help sales in 2021. Often these two teams compete with one another, so what if next year you could get them to work more in sync for even better results? Neil and Eric talk about goal setting, how getting sales to use marketing tools and thinking can increase conversion, and why you should have alignment meetings between the teams. Tune in today to hear more. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How Marketing Can Help Sales in 2021. [00:30] Marketing and sales should help, rather than clash with, each other. [00:55] Why setting moonshot goals does not work for most teams. [01:35] The importance of having sane sales quotas and goals in 2021. [01:58] How the marketing team can help sales look at things like a funnel. [02:35] Schedule sales calls; benefits and how to do it. [03:25] Tools for lead-scoring, like Madkudu and Breadcrumbs.io. [03:40] Marketing can get the messaging out there to sync with the sales team.  [04:39] Figure out how you can streamline and automate the sales team’s work. [04:46] The importance of alignment meetings between marketing and sales teams. [05:27] That’s it for today! [05:27] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   ScheduleOnce Calendly MadKudu Breadcrumbs.io   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

7 Insider’s Secrets to Launching A Book   In episode #1588, we share seven insider’s secrets to launching a book. If you want to get your books noticed, be sure to have quotes and testimonials from well-known authors on the cover. Tune in to learn more about hybrid and traditional publishing and what you can expect from working with publishers in general.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Insider’s Secrets to Launching A Book.  [00:34] Bulk book sales are now being counted as a single sale.   [01:04] Use a company like ResultSource that counts bulk sales individually. [01:23] Have quotes and testimonials from other book authors on the front and back cover.  [02:25] Consider hybrid publishing that offers the best of both self and traditional publishing. [03:02] Keep in mind that traditional publishers have all the control. [03:31] Some traditional publishers also own magazines in which they can promote your book.  [04:00] Keep in mind that most books don’t sell very well.   [04:29] Use a well-known agent if you want to go the traditional route.  [04:50] Publishers are not going to drive sales for you – the marketing is up to you.  [05:35] That’s it for today! [05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   ResultSource The Coaching Habit  Page Two Books  Leveling Up   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

7 Insider’s Secrets to Launching A Book   In episode #1587, we share seven insider’s secrets to launching a book. If you want to get your books noticed, be sure to have quotes and testimonials from well-known authors on the cover. Tune in to learn more about hybrid and traditional publishing and what you can expect from working with publishers in general.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Insider’s Secrets to Launching A Book.  [00:34] Bulk book sales are now being counted as a single sale.   [01:04] Use a company like ResultSource that counts bulk sales individually. [01:23] Have quotes and testimonials from other book authors on the front and back cover.  [02:25] Consider hybrid publishing that offers the best of both self and traditional publishing. [03:02] Keep in mind that traditional publishers have all the control. [03:31] Some traditional publishers also own magazines in which they can promote your book.  [04:00] Keep in mind that most books don’t sell very well.   [04:29] Use a well-known agent if you want to go the traditional route.  [04:50] Publishers are not going to drive sales for you – the marketing is up to you.  [05:35] That’s it for today! [05:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   ResultSource The Coaching Habit  Page Two Books  Leveling Up   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

7 Mistakes to Avoid When Launching a Book    In episode #1586, we discuss seven mistakes to avoid when launching your book. When you are a first-time author and have no or little experience, it is worth hiring a team of people to help you successfully bring your book to market. Tune in to hear why you must run Amazon ads and start promoting your book six months in advance!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Mistakes to Avoid When Launching a Book. [00:35] Eric’s book, Leveling Up is coming out soon and Neil’s Hustle is already out.  [01:02] Don’t waste your time getting press if the audience is irrelevant.  [01:30] Get press with the right audience so you can get the right people.  [01:45] Don’t try to do everything by yourself, especially if you lack experience.  [02:24] The importance of doing Amazon ads to sell your books.  [02:53] Verify that things are working and your team is on track.  [03:44] Start promotions early enough – six months before the book is coming out.   [04:20] Avoid spreading yourself and your team too thin.  [04:45] Why you have to optimize your book for SEO.  [05:38] That’s it for today! [05:41] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Leveling Up  Hustle Simon Sinek   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

7 Nifty Things You Can Do to Market Your Book In episode #1585, we share seven nifty things you can do to effectively market your book. A great way to gain exposure is by being a guest on other people’s podcasts and doing email swaps with people in your industry. In this way, you get introduced to their audience and vice versa. Tune in to hear how Kickstarter can help you promote your book!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Nifty Things You Can Do to Market Your Book [00:30] Neil and Eric both have books on the market.  [01:09] Think about running Facebook ads and directing people to a contest.  [01:37] When you are doing a giveaway, you get lower quality emails coming in.  [01:55] Gain exposure by pitching yourself and talking on podcasts.  [02:40] Look for a gap where the attention is miss-priced. [03:43] Consider doing email list swaps and cross-promotions with other people.  [04:48] Figure out where your community is hanging out and go there.  [05:28] Apply and speak at conferences to generate more sales.  [06:02] Many people are promoting their books on Kickstarter.  [07:02] That’s it for today! [07:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Hustle Leveling Up  KingSumo Marketing School Pro Discord Slack Reddit Kickstarter John Lee Dumas    Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1584, we talk about why Eric is publishing a book in today's market! With his new book, Leveling Up, Eric is hoping to connect the worlds of marketing and gamers, offering lessons to readers on how gamification can aid business pursuits. From energizing your day and tasks, to what to look out for when considering publishing a book, tune in to hear about Eric's strategy and whether it might suit you too! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Eric is Doing a Book in Today's Day and Age. [00:42] Reasons that Eric still likes physical books in 2020! [01:38] The world of gaming and gamers and how Eric plans to take advantage of this. [02:51] Bringing excitement and energy into every day and your business. [03:02] How this book plays into a larger marketing strategy. [03:17] The main goals to keep in mind when writing a book. [04:28] Supplementary ways that publishing a book can aid your business. [04:55] Arbitrage in the book industry — connecting with gaming influencers.  [06:07] That is it for today! [06:10] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Leveling Up Naval Ravikant Tim Ferriss   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1583, we talk about the right way versus the wrong way to view failure. Here at Marketing School, we have experienced many different types of failure, and the only way we have tasted success is through learning from these experiences, fueling the fire, and carrying on! It is all about avoiding the same mistakes and staying committed, so tune in to hear all about it!    TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Right Way Versus the Wrong Way to View Failure. [00:35] Learning happens when you fail — but you need the right approach. [02:02] If you can avoid the same mistakes you will find your way to success! [02:40] Overly critical attitudes towards oneself and the results of these. [03:36] Using failure as fuel — no pain, no gain! [04:20] That is it for today! [04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Bill Gates Elon Musk  Mark Zuckerberg Leveling Up   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1582, we share five warning signs that you are not cut out to be an entrepreneur! Entrepreneurs might be widely celebrated in today's world, but that does not mean it is a line of work for everyone. Join us to hear about the signs you should look out for to evaluate if you should be in this game or not!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Warning Signs That You Are Not Cut Out to Be an Entrepreneur. [00:33] Public perception of entrepreneurs as rock stars. [01:03] The weakness of emotions — business and feelings do not mix well. [01:48] The importance of a growth-oriented approach and mindset. [02:53] Dealing with uncertainty — this is central to entrepreneurship. [04:10] Fostering a long-term outlook and getting away from shiny object syndrome. [05:35] A lack of creativity will be your downfall! [06:04] That’s it for today! [06:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Jack Dorsey Mark Zuckerberg Bill Gates Warren Buffett   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1581, we share what our top performing blog posts all have in common. Spoiler alert, it's luck! In the end you cannot control the engagement that your content draws, you can only work hard, practice, and repeat. So, if you do this long enough, eventually something you post will catch on in a big way. Tune in to hear our tips for sticking with it so that you can get lucky too! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Top Performing Blog Posts and the One Thing They Have in Common. [00:35] The power and elusive nature of luck!  [01:01] Cranking out content so that some of it will inevitably stick. [01:33] The harder you work, the luckier you get — the meeting point of opportunity and preparation. [02:12] Staying consistent and creating good content through research, hard work, and repetition. [03:22] Developing a thick skin to losing and failing. [04:29] That’s it! [04:31] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode: Tim Ferriss Gary V   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How and Why You Should Promote Your Blog Content on Twitter in Today’s World   In episode #1580, we talk about how and why you should promote your blog content on Twitter in today’s world. The reality is that some of the smartest people in the world hang out on Twitter, and because it is so easy to target their accounts, the quality of the visitors your account receives is very high. Tune in and hear about a great way to promote your blog content to high-quality visitors today. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How and Why You Should Promote Your Blog Content on Twitter in Today’s World. [00:40] The smartest people in the world hang out on Twitter. [01:00] Twitter can be used organically or from a paid perspective. [01:16] Traffic might not be as high, but the quality of a Twitter visitor is. [02:14] A paid strategy for targeting accounts in your niche. [03:52] That’s it for today! [03:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   Naval Ravikant on Twitter AngelList Blizzard Jason Lemkin SaaStr   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1579, we talk about some of the lessons we can learn from the fall of Dan Bilzerian. Known as The King of Instagram, Dan is notorious for his lavish parties, extravagant holidays, and all-round over the top antics. We hear more about his decline, the problems facing his company, Ignite CBD, and ways he could potentially turn things around. For this and a whole lot more, be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What We Can Learn About the Fall of Dan Bilzerian. [00:37] Hear more about who Dan Bilzerian – the topic of this show – is. [01:38] The beginning of the end: How things started going downhill for Dan. [02:30] Why Dan’s company, Ignite CBD, is embroiled in a legal battle. [03:30] Facts about Dan that show his wealth was just a charade. [04:37] The problem with issuing personal expenses to your company. [05:34] There is no doubt Dan has done a great job of building his brand. [06:09] Ignite CBD was not driven to serve their customers; they relied too much on Dan’s brand. [06:20] Hear some of the unbelievable expenses Dan racked up. [07:31] Neil’s main takeaway: Dan’s company was consistently mismanaged. [08:20] Why Eric doesn’t necessarily think it’s the end for Dan and Ignite. [09:05] That’s it for today! [09:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Dan Bilzerian on Instagram Dan Bilzerian on Twitter Ignite CBD Paul Bilzerian Kevin O'Leary ‘Dan Bilzerian Is A Renter, And Someone Else Pays His Credit Card Bills: Lawsuit’   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1578, we talk about why you should never polish a turd. Turds in our definition are bad ideas; no matter how well you market your turd or how well you polish it, the chances are it will fail. Tune in today and learn about why your work hours are better spent finding a product that provides real value than polishing and marketing turds. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why You Should Never Polish A Turd. [00:31] What is a turd? Ideas that won’t work which time shouldn’t be wasted on. [01:35] Find something that provides value and polish that rather. [02:06] Good marketing on a turd still won’t work. [02:40] The best marketers are customer-obsessed. [03:11] That’s it for today! [03:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

How We Are Approaching our 2021 Goals In episode #1577, Neil and Eric talk about how they approach goals and goal setting. With the new year around the corner, it is important to think about what you want to achieve personally and professionally. Tune in to hear frameworks you can use to win at business and life in 2021! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How We Are Approaching our 2021 Goals. [00:56] The framework Neil uses to plan and achieve his goals going into a new year. [01:46] Why reverse engineering your goals is so helpful. [02:18] How Eric and his team approach achieving their goals for the year. [03:25] Books Eric uses to help him create his goals. [04:00] How Eric’s framework helps his team push toward their goals. [04:08] Eric’s personal goal setting and how he uses Post-It notes to do this. [05:15] That’s it for today! [05:15] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Traction 3HAG WAY Leave Some Feedback: • What should we talk about next? Please let us know in the comments below • Did you enjoy this episode? If so, please leave a short review. Connect with Us: • Neilpatel.com • Quick Sprout • Growth Everywhere • Single Grain • Twitter @neilpatel • Twitter @ericosiu © 2020 Marketing Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1576, Neil and Eric talk about the fact that marketing these days all seems to be the same. We hear about what you can do to stand out, some books to read to beef up your strategy game, and the importance of always, always putting your customer first. To learn some great tips and tricks on how to win at marketing, be sure to tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How All Marketing Seems to Be the Same and What to Do About It. [00:48] Neil and Eric’s take on the current state of marketing. [01:24] If everyone is doing the same thing, your tactics will not work for as long. [01:51] Focus on the strategies you have created, not the tactics. [02:13] The benefits of reading strategy-related books. [02:43] Figure out the channel you are doing well at and double down on it. [03:31] Obsess about your customers and do what is best for them. [05:02] Great strategy book recommendations from Eric.  [05:29] Having a customer-centric company creates a brand. [05:45] That’s it for today! [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   Traction Jeff Bezos Playing to Win Blue Ocean Strategy Good Strategy Bad Strategy Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us:  Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1575, we share seven holiday marketing strategies to boost your sales for products and services. Whether you create a sense of urgency by having a countdown clock on your promotions, or you collaborate with others to cross-promote each others’ goods, there is a lot you can do to boost your sales this holiday season. Tune in to learn how a Bag of Crap can be the best thing you can offer!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Simple Holiday Marketing Ideas to Boost Sales [00:34] Create urgency by having countdown timers within your holiday sale emails.   [01:00] Make use of a chat function to capture more people at the conversion point.  [01:36] Have a charity option on your checkout page and see your conversion rate goes up!  [02:38] Think about how you can bundle gift cards creatively.  [03:03] Help yourself and another company by cross-promoting each others’ products/services.   [03:53] Think about the different landing pages you can create to drive traffic.  [04:26] Do a Bag of Crap – a super effective strategy to boost sales for products and services!    [05:10] That’s it for today! [05:12] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Toms Woot    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1574, we share seven evergreen marketing campaigns that you should be running permanently. Evergreen campaigns are easily automated so, once set up, there is little effort required from your side. Tune in to hear how retargeting campaigns, email sequences, and text messages can be leveraged to keep the dollars rolling in.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Evergreen Marketing Campaigns That You Should Always Have Running [00:36] An evergreen campaign is one that stands the test of time.  [00:45] Consider a retargeting campaign for those who visit your page without converting.  [01:20] Always have a set email sequence to send to your growing email list. [01:49] Look at your Google analytics to see which posts perform best and boost them.  [02:39] Do a push notification drip sequence and watch how many visitors you get!  [03:05] Text messages have more than a 90% open rate, so be sure to use this opportunity.  [03:44] Check out Russell Brunson’s webinar formula and create one of your own.    [04:21] Leverage the power of the nine-word email, created by Dean Jackson.  [05:16] That’s it for today! [05:17] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   community.com  Russell Brunson  Webinar Jam  EverWebinar Neil Patel Master Class  Dean Jackson    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1573, we share some things you can do when you feel stuck in your marketing strategy. Coming up with new ideas can be as simple as reading a book or blog, or going out for a walk to draw inspiration from your environment. Tune in to hear how you can tap into more creativity by speaking to other people in different industries!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What to do When You Run Out of Marketing Ideas [00:46] You often see the same marketing ideas offered across various platforms.  [01:06] Reading widely can help you come up with new ideas.  [01:52] Sometimes, switching up what you are doing produces fresh ideas.    [02:12] We tend to get stuck when we keep focusing on the same things. [02:34] Clear your headspace by going for a walk and getting inspiration out there.  [03:20] Take time to talk to other smart people in your field who are doing interesting things.  [03:44] Also engage with people who are not in marketing to have different conversations.   [04:22] Bring something creative from another industry into the world of marketing.   [04:32] Make use of UserTesting to get ideas and feedback about your website.  [04:48] That’s it for today! [04:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Ubersuggest Anthony Pompliano George Gammon  UserTesting   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1572, we wrap up our conversation on paid newsletters, discussing the different ways in which you can monetize your subscription newsletter. Getting sponsors on board and including up-sell and down-sell products and services are some of the easiest ways to monetize. Tune in to hear how being an affiliate for other companies can also benefit you!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Paid Newsletters, Part 3: The Top 5 Ways to Monetize Your Subscription Newsletter [00:34] The most successful newsletters have sponsorships in them.  [00:56] The key is that ads are written creatively and natively into the newsletter.   [01:17] Add up-sells and down-sells to get your audience to purchase your other products.  [01:46] Make the most of your up- and down-sells by getting a sales team to engage subscribers.  [02:01] Use Substack to offer a paid premium subscription to your newsletter.   [02:14] Be an affiliate for other related products or services to make extra money.  [02:41] Consider putting your newsletter on a website like BuySellAds who sell it for you.  [03:02] These monetization models apply to any content you produce.    [03:26] That’s it for today! [03:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Morning Brew The Hustle  Stacked Marketer Ubersuggest  Timothy Sykes  Substack  BuySellAds Paved   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1571, we continue the discussion about paid newsletters, sharing how you can start one in as little as 10 minutes. Two of the most important lessons we can learn from other successful newsletters are that they are simple and consistent. Tune in to hear which tools will help you get started and allow you to ultimately profit from your newsletters.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Paid Newsletters, Part 2: How to Launch a Profitable Newsletter in 10 Minutes Flat  [00:39] Launch a newsletter quickly by using tools like Substack or ConvertKit.  [01:08] If you look at other successful newsletters, you’ll notice that they are all fairly simple.  [01:53] Consider using a tool like Kajabi that does it all for you.  [02:33] The importance of maintaining consistency and momentum with your newsletter.  [03:13] While setting up your newsletter is easy, it’s hard to create and promote consistently.  [03:33] Avoiding trying to monetize and get sponsorships too quickly.  [04:04] That’s it for today! [04:05] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Substack  ConvertKit MemberPress Morning Brew The Hustle  Stacked Marketer Kajabi    Leave Some Feedback:   What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Today we have a special bonus episode with special guest April Dunford author of Obviously Awesome! This is a highlight from April's talk at our Growth Accelerator Mastermind. To get full access to our exclusive content and more, go to http://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1570, we bring you part one of our three-part series on paid newsletters: Why you should start a subscription newsletter in 2021! People want to learn specialized skills these days, so high-quality information is at a premium. Tune in today and learn a bunch of valuable tips for leveraging your unique knowledge through the newsletter format. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Paid Newsletters, Part 1: Why You Should Start a Subscription Newsletter in 2021. [00:36] The rise of Substack and how tech writers can go freelance using newsletters. [01:32] Why you should consider starting a paid newsletter if you are a good writer. [02:19] People want to specialize thus will pay for niched knowledge. [03:29] Once you have some traction, move to your own platform. [03:36] The value of offering people unique services above a subscription offering. [05:05 That’s it for today! [05:06] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Substack TechCrunch Airbnb Agora Tim Sykes   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1568, we talk about the important tools we use to run the Marketing School podcast! Consistently putting out content is very important for successful podcasting, but having the right tools will help you maximize every minute spent behind the mic. Tune in and hear the tools we use relating to stats, repurposing, recording, SEO, analytics, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Important Tools to Run the Marketing School Podcast. [00:35] Libsyn gives us stats, hosting, and allows us to post to different places. [01:03] Using Zoom to record video, connect to guests, and repurpose content. [01:24] We use Heil PR 40 mics and Scarlett Focusrite mixers. [02:13] Submitting text and audio to Rev for transcriptions and SEO. [02:26] Spotify and Chartable: Tools for ranking and analytics. [03:09] Using IFTTT and Zapier for automatic sharing. [03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Libsyn transistor.com Zoom Zencastr riverside.fm Heil PR 40 Scarlett Focusrite Rev Spotify Chartable IFTTT Zapier   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.