In episode #1906, Neil and Eric talk about who you should hire once you’ve reached $10M in revenue. Only 1.1% of American businesses have reached this prestigious milestone. To learn more about how to identify the candidate that will take your business to $100M in revenue, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: You’ve Reached $10M in Revenue, Who Should You Hire? [00:34] An overview of the 1.1% of American businesses that have reached this milestone. [00:49] How to identify the new hire that will take you to $100M in revenue. [01:44] Advice on how to de-risk a new high-stakes-hire. [02:46] Why you need to define your outcomes before searching for your new hire. [04:37] That’s it for today! [04:48] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:     Who: The A Method of Hiring Who Scorecard   To grow your business faster, check out our 5-Step Blueprint To Starting Your Dream Online Business: marketingschool.io/training Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

When social media first surfaced it was generally dismissed as largely inconsequential for businesses. These days it’s almost impossible to imagine a successful business without a social media presence. With the rise of web three and the ubiquity of social media comes the integral concept of community and the impact and engagement it creates. Here to help us interrogate this rapidly expanding field is David Spinks, VP of Community at Bevy and Cofounder of CMX, two platforms dedicated to helping businesses create and support a thriving community. He is also the author of the new book The Business of Belonging: How to Make Community your Competitive Advantage. In our conversation, we discuss the key difference between building an audience versus a community, and why community drives deeper and more meaningful engagement for business. Learn about some of CMX’s useful resources, like the SPACES Model, a fundamental framework for defining your community’s business value. We also discuss the most common mistakes businesses make when they first build their communities and how to go about it the right way. Be sure to tune in to learn more about this important topic from an expert in the field! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Introducing today’s guest David Spinks VP of Community at Bevy and Co-founder of CMX. [01:14] How community is being factored into how businesses are structured.  [02:28] Outlining the differences between audience and community. [04:30] How community encourages participants to create rather than consume. [05:40] Examples of communities where David has seen people create and contribute. [07:35] The importance of a skilled and competent community manager.  [08:42] How to find the right community manager. [09:39] How Bevy, a pioneering community event engine, was started. [11:29] Why it’s important to start small and set an intentional example with your initial community members. [15:59] How to ‘push out control’ to manage large communities with fewer community managers and why many businesses make the mistake of growing too fast.  [18:04] The SPACES Model and how to use it as a framework for defining your community’s business value. [21:07] The best way to grow your community and why most businesses start in the wrong place. [24:07] David’s top book recommendation and its far-reaching applications. [24:39] David’s podcast Masters of Community and what you can learn from it.  [25:24] Exciting new AI tools to take your community to the next level!   Resources From The Interview:   David Spinks David Spinks on LinkedIn David Spinks on Twitter The Business of Belonging: How to Make Community your Competitive Advantage Masters of Community Podcast CMX The SPACES Model: The Framework for Defining Your Community’s Business Value Bevy Startup Grind Orbiit.ai Orbit.love Must-read book: Sapiens: A Brief History of Humankind Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1905, Neil and Eric talk about who you should hire when you’ve reached $1M in revenue. If you’ve reached a six-figure income, congratulations! Scaling up from here will mean making various, detailed improvements to different parts of your operations. To learn more about how a new hire can speed up this process, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: You’ve Reached $1M in Revenue, Who Should You Hire? [00:34] Why your new hire should be geared towards operations. [01:04] The concept of the visionary and an integrator in business. [01:48] Why visionaries need a detail-oriented integrator to take their operations to the next level. [02:40] Hiring an operations employee will help you scale up faster. [02:51] That’s it for today! [03:01] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:     Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business Traction: Get a Grip on Your Business   To grow your business faster, check out our 5-Step Blueprint To Starting Your Dream Online Business: marketingschool.io/training Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1904, Neil and Eric talk about who you should hire when you’ve reached $100k in revenue. When you’ve reached this important milestone it’s a good time to take stock of what you’re spending your time on unnecessarily and consider who you can hire to help you scale up to $1M in revenue. To hear more, make sure you tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: You've reached $100k in revenue, Who should you hire? [00:25] Why your new hire should be centered on growth. [01:14] How to use a task prioritization chart to determine which of your tasks you should be outsourcing. [03:08] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Check out our 5-Step Blueprint To Starting Your Dream Online Business: marketingschool.io/training Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1903, Neil and Eric talk about where the majority of their money is going this quarter. When you hire an exceptional individual with decades of experience, you not only gain access to their skills but also their network. Tune in to hear why Neil is focusing his investment on acquiring the right talent and how Eric is feeling about the crypto space! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Where the Majority of Our Money Is Going This Quarter. [00:25] Why Neil is spending the majority of his money on identifying and acquiring exceptional and experienced talent. [01:27] Why experienced individuals who have been in the business a long time are great at driving leads long-term. [03:50] Why Eric is investing a good portion of his money into the crypto space. [04:27] That’s it for today! [04:37] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1902, Neil and Eric talk about 5 Ways to Market Your Own Agency Services. Hear about some of the great tools and strategies you can utilize today to build relationships and get your great ideas in front of the right people. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 5 Ways to Market Your Own Agency Services. [00:25] Number one: use Crunchbase to find every company that recently received funding, identify what they’re doing wrong, and approach them with solutions for how you can fix it. [00:54] Number two: Incorporate a tool like Loom to communicate your strategies to companies that recently received funding. [01:44] Number three: write guest posts on a lot of blogs in the marketing space. [02:17] Number four: build genuine relationships in anticipation of live events becoming prevalent again. [03:36] Number five: build relationships with people at AdAge, Adweek, and Forrester. [03:59] That’s it for today! [03:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Crunchbase Loom AdAge Adweek Forrester Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1901, Neil and Eric talk about 7 Marketing Trends for 2022 & Beyond. We take a look at the rise in new technologies like NFTs, DAOs and how they’ll become more mainstream in 2022, as well as what we are expecting from more established platforms like YouTube, Twitter, and podcasting. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Marketing Trends for 2022 & Beyond. [00:37] Trend one: NFTs as a marketing strategy, like Gary Vaynerchuk’s VeeFriends, are expected to become much more mainstream. [01:23] Trend two: people and companies increasingly using tools as a form of marketing. [01:57] Trend three: decentralized autonomous organizations (DAOs).  [03:43] Trend four: the rise of voice commerce outside of the US and UK and its integration into new products and markets. [04:42] Trend five: YouTube will continue to grow and become more important. [05:38] Trend six: podcasting will become more competitive and saturate nearing the end of 2022. [06:31] Trend seven: Twitter as a space to collaborate and create amazing relationships. [07:48] That’s it for today! [07:53] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   VeeFriends YouTube Twitter Marketing School Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

We seldom have interviews on the show, but we’re always excited to make an exception for remarkable individuals like Alex Homozi, Founder and CEO of Acquisition.com. Alex is an entrepreneur, investor, philanthropist, and author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No and Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym. We hear from Alex about his company Acquisitions.com, how he developed a step-by-step guide for massively profitable gyms, and how he believes it’s his duty to reinvest his wealth into altruistic initiatives. In our conversation, we discuss Alex’s book $100M Offers and unpack three key examples that illustrate how to put together an irresistible offer. Alex breaks down the four key variables that create value for the customer and explains how management consulting taught him to systematically approach a problem by interviewing experts. Alex also shares the story of how he met his wife and business partner Leila and how they embarked on a hugely successful business venture together. Tune in today for this engaging and informative conversation on entrepreneurship, risk, building wealth, and much more! TIME-STAMPED SHOW NOTES: [00:00] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [00:15] Introducing today’s guest Alex Hormozi, Founder and CEO of Acquisition.com. [03:13] Learn about Alex’s book $100M Offers: How To Make Offers So Good People Feel Stupid Saying No.  [03:48] How Alex’s media plan utilizes platforms like Youtube and how he is scaling his business. [04:38] How Alex refined the model he uses to run his gyms: by trying something new every month. [06:06] Hear about the other books Alex is working on. [07:19] How Alex is using his process to help people by providing free resources.  [08:15] What Alex has learned from his background in SaaS and other fields and the concept of asymmetric advantages. [11:54] Alex breaks down three examples of how he put together a $100M Offers. [14:33] The importance of defining what value is for your customers. [17:47] How cutting down the speed of achievement creates value for your customers  [19:04] The four variables you need to master when putting together a $100M Offer [20:56] What Alex learned from management consulting. [23:57] Why Alex suggests consulting experts to improve your company, rather than a book on the subject. [25:38] How Alex structures his offers with guarantees around growth.  [27:29] How Alex met his wife and business partner Leila and how they embarked on a hugely successful business venture together. [30:01] Alex gives insight into how his portfolio is currently structured. [34:24] Alex’s book recommendation and what has made a difference to Alex’s life in the past year.   Links Mentioned in Today’s Episode:   Acquisition.com $100M Offers: How To Make Offers So Good People Feel Stupid Saying No Gym Launch Secrets: The Step-By-Step Guide To Building A Massively Profitable Gym Alex Hormozi on Instagram Alex Hormozi on YouTube Leila Hormozi on Instagram Burning Wish Must-read book: Ready, Fire, Aim: Zero to $100 Million in No Time Flat  Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1900, Neil and Eric talk about  How to Effectively Communicate With Contractors, Even With A Language Barrier. When your business is expanding you’re likely to employ contractors to save on expenses. And often they are located in countries with lower living costs and aren’t necessarily fluent in English. Tune in to find out how to optimally communicate with your contractors, no matter the circumstance!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Effectively Communicate With Contractors, Even With A Language Barrier. [00:30] The types of contractors you might be hiring from platforms like Upwork. [00:51] Some of Eric’s processes that he uses with contractors and why communication is key. [02:23] How to institute processes and frameworks for your contractors. [04:46] That’s it for today! [04:58] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1899, Neil and Eric talk about 3 Reasons You Don’t Want to Be the Smartest Marketer. While it might feel good to be the smartest marketer in the room, you’re actually putting yourself at a disadvantage in the long run. To learn more about how ego breeds complacency, tune in today! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 3 Reasons You Don’t Want to Be the Smartest Marketer. [00:30] Reason one: if you’re the smartest marketer, you’re not going to learn from the people around you. [01:07] Reason two: if you’re the smartest marketer in the room, you’re in the wrong room. [02:05] Reason three: you need to be willing to try new things. [03:36] Our key takeaway for this episode: ego breeds complacency. [04:10] That’s it for today! [04:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1898, Neil and Eric talk about What to Do When You Lose Your Rankings. There are a bunch of reasons why your rankings may take a hit. Sometimes your content has started to decay or in other instances, Google has simply updated their algorithm. Tune in to hear their timely advice on these scenarios, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What to Do When You Lose Your Rankings. [00:27] What to do when you first start losing your traffic. [00:30] How to update your content to be better than all the competitors that are ranked higher than you. [01:34] How to use ClickFlow to identify which of your content is decaying. [02:53] What to do when Google changes its algorithm and you lose your ranking, the answer may surprise you! [04:10] That’s it for today! [04:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Stay on top of your traffic with Google Search Console and ClickFlow   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1897, Neil and Eric talk about How to Grow Your YouTube Channel Like They Are. Growing a YoutTube channel isn’t always straightforward. You might be gaining views and followers, and then suddenly you make a video that diverges from your usual content and you see your numbers plummet unexpectedly! Tune in to hear some of the lessons that Eric and Neil have learned from their channels and the tactics they’ve applied to reliably increase their views! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Grow Your YouTube Channel Like We Are. [00:45] Why their YouTube channel wasn’t getting views. [01:00] How upgrading the quality of their video content has affected their views. [02:12] Neil’s tip to push marketing in the first 24 hours of releasing a new video. [03:21] Using newsjacking and commentary for your content. [04:52] The importance of keeping your focus on the topic of your channel, at least initially. [05:30] That’s it for today! [05:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1896, Neil and Eric talk about How to Scale Ad Spend on Facebook Without Losing Control. When you start spending on Facebook ads, what will often happen is that your conversions will go up, but they will be outpaced by rising costs. Tune in to learn how to avoid this trap and optimize your ad spending without losing control! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Scale Ad Spend on Facebook Without Losing Control. [00:30] What it means to lose control of your Facebook ad spending. [01:12] How to effectively ramp up slowly with Facebook. [01:35] How to feed Facebook with better data. [01:58] Why you should duplicate a successful campaign. [02:23] Creative fatigue and how it can ruin your ROI. [03:18] That’s it for today! [03:33] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1895, Neil and Eric talk about When Should You Expand Your Marketing? Marketing and business will always require resources and capital, both of which are finite. We hear from Eric about his experience of having too many projects going at once and how he was able to turn things around and streamline his marketing when he approached marketing like an investor. Tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: When Should You Expand Your Marketing? [00:25] Our definition of expanding marketing. [01:21] Why you need to think about marketing like an investor. [02:23] Examples of scenarios where you’d be ready to expand your marketing. [03:20] That’s it for today! [03:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1894, Neil and Eric talk about 5 Reasons You Should Dabble in Crypto Marketing. The internet is changing and with the advent of web three, it will become increasingly decentralized. Learn how crypto marketing can grow your skills and give you greater global exposure. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Reasons You Should Dabble in Crypto Marketing. [00:30] Web three and the decentralization of the internet. [00:45] Reason one: a sense of community will become increasingly important online in the coming years. [01:49] Reason two: the regulations that govern crypto will force you to become a more creative marketer. [02:17] Reason three: NFTs have significant potential for marketing and investment. [03:07] Reason four: crypto marketing needs to take place on a global scale. [03:51] Reason five: the crypto space is growing faster than the internet. [05:10] That’s it for today! [05:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1893, Neil and Eric talk about What Marketers Can Automate. We cover a range of tools you can use to automate marketing tools, like your emails, texts, and even your SEO. Hear about how to use tools like Hubspot, GetResponse, and Zapier to optimize your marketing! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: What Can Marketers Automate? [00:25] The many tools you can use to automate your email. [01:09] If you’re doing something regularly, you should automate it. [02:58] How to use a platform like Zapier to bring all your tools together. [03:11] How to automate your SEO. [03:20] That’s it for today! [03:24] Go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   HubSpot Key GetResponse ConvertKit MailChimp Zapier Community Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu   Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode  #1892, Neil and Eric talk about How to Systematize Your Marketing. Learn how to create an internal wiki for your processes and why it’s so beneficial for your daily operations. We also discuss why you need a process watcher and why it’s essential to create a swipe file for the internal processes and marketing ideas from companies you admire. TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: How to Systematize Your Marketing. [00:30] Why all your tasks and processes should be documented internally for easy reference. [01:24] How to use resources like Loom or Notion for documenting your internal processes. [01:59] Why you need a process watcher: as your company grows your processes will break. [02:51] Create a swipe file for processes from other companies you admire. [03:20] That’s it for today! [03:24] Go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   Loom Notion Brew Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:      Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1891, Neil and Eric talk about whether You Should Rotate Through Clients or Aim For Long Term Relationships? We discuss what it means to rotate through clients and why many businesses start out doing that out of necessity. We also discuss the benefits of long-term relationships and the impact they can have on your mindset! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: Should You Rotate Through Clients or Aim For Long Term Relationships? [00:30] What it means to rotate clients: you don't focus on improving retention, instead you focus your energy on closing new clients. [00:43] Why most companies start off rotating clients out of necessity. [01:03] How you can shift your focus to building long-term relationships as your company becomes more resilient. [02:11] The big cost increases that come with onboarding lots of new clients. [02:51] How long-term relationships can help you take a longer view of your business goals. [03:20] That’s it for today! [03:24] Go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1890, Neil and Eric talk about What Their Typical Mondays Look Like. Neil shares why he is a fan of having an open schedule on a Monday, and Eric gets into operating at a higher level and why he likes to use Mondays for strategy meetings. For all this and more, tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Our Typical Mondays Look Like. [00:50] Neil’s typical Monday and why he likes an open schedule. [01:39] Eric’s typical Monday and why they tend to be meeting-heavy. [02:55] Why you should bear your entire week in mind and possibly use Monday to plan. [03:35] That’s it for today! [03:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below   Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1889, Neil and Eric talk about Why US Adults Find TV Ads to Be Trustworthy. Neil shares his findings from a survey that adults over fifty are much more likely to trust figures and companies who appear on tv, and what that means for your marketing strategy. Tune in to hear more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why US Adults Find TV Ads to Be Trustworthy. [00:30] How the US departure from Afghanistan has affected tv advertising schedules. [01:16] The survey findings on older adults over 50, and their belief that individuals and companies who appear on tv are trustworthy. [01:57] Some of the streaming services that offer advertising opportunities like Roku and Hulu. [03:20] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro Advertise on Roku and Hulu   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below   Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1888, Neil and Eric talk about an obscenely simple way to boost time on site by 25 percent. We discuss how to use video and audio content to add value to your blog posts, whether it’s footage you’ve created or content from a relevant creator. Tune in today! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: An Obscenely Simple Way to Boost Time On-Site 25 percent. [00:30] Adding videos and audio to your blog post has a significant impact on time spent on site. [00:47] You can either use your own video content or use relevant videos from another content creator. [02:11] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode:   Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu     Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1887, Neil and Eric talk about the value of waiting to take the right opportunity. When you chase every shiny thing, you can drawn away from your mission. Stay focused, and stay in your lane and good things will come. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: It Is Better to Miss an Opportunity Than to Take the Wrong One [00:41] When you try to take everything, you are not focused.  [01:16] Choosing the right one is better than the wrong one.  [01:57] Stay in your circle of competence; you don’t know everything, and that’s fine. [04:07] That’s it for today! [04:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1886, Neil and Eric walk through the three best YouTube marketing strategies. From marketing hard in the first 24 hours to engaging in the YouTube Community section, there are numerous ways to up those views. Tune in to hear them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Three Best YouTube Marketing Strategies [00:28] Do whatever you can do get your video out there in the first 24 hours. [01:18] Utilize the YouTube Community section. [02:00] Try to get comments because these help videos go viral. [02:32] Don’t try to copy anyone else; be yourself.  [03:07] That’s it for today! [03:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1885, Neil and Eric talk about three pieces of data you need to track as a marketer. You might now be looking at all of these, which is why you should tune in to hear what they are! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 3 Pieces of Data That Are Key to Marketing [00:27] Focus on LTV; you need to look at the long-term, not the short-term. [01:05] Understand the power of retention to align with product! [01:43] See how your upsells and downsells work out.  [03:03] That’s it for today! [03:03] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1884, Neil and Eric talk about the number one sign that it’s time to update your content. By the time most of us identify content decay it’s already too late. Learn how to proactively stay on top of your content using minimal effort and maximum efficiency. Tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Key Sign That Tells You It’s Time to Update Your Content. [00:40] Use the ClickFlow Content Decay feature. [01:40] How to be proactive in preventing content decay. [01:51] The top reason for regularly updating your content. [02:47] That’s it for today! [03:24] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Content Decay - ClickFlow Google Analytics Join our next live event from 7-9 November: Growth Accelerator Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1883, Neil and Eric talk about what’s wrong with the online course industry and discuss helpful solutions. Too many of the people taking online courses these days are either not completing what they set out to do or not getting what they signed up for. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What's Wrong With The Online Course Industry (And How To Make It Better). [00:35] The biggest issues in the online course industry. [02:07] Fostering a sense of community can drastically improve completion rates. [03:34] How to incorporate assignments, quizzes, and group coaching calls. [04:37] That’s it for today! [05:07] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Udemy altMBA Wes Kao’s Essays on Cohort Based Courses Join our next live event from 7-9 November: Growth Accelerator Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro   Leave Some Feedback:   What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.   Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1882, Neil and Eric talk about getting more SEO traffic to your blog posts. Over time, this will decrease, so it’s important to make sure you stay on top of it and that you get consistent traffic. Tune in to hear it all. TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Squeeze More SEO Traffic Out Of Your Blog Posts [00:51] Use the ClickFlow Content Decay feature. [01:14] Neil’s top tip on how to get more traffic. [02:00] Another way ClickFlow can help with traffic. [02:50] That’s it for today!  [02:50] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Content Decay - ClickFlow   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1881, Neil and Eric talk about how they are thinking about their live event in the future. Although many people are resistant to hosting live events, there are safe ways to do it. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How We are Thinking About Live Events Moving Forward [00:26] What we learned from our last live events. [00:45] You can’t just rely on virtual events; you need organic interaction. [01:35] There are so many different ways to host live events. [03:00] So many inspirational, unplanned things happen at live events. [03:40] That’s it for today!  [03:40] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1880, Neil and Eric talk about Intuit’s acquisition of Mailchimp. There are so many valuable lessons that we can all learn from Mailchimp’s slow and steady rise to the top, so tune in to hear it all.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Intuit’s $12B Acquisition of Mailchimp Means [00:30] A brief history of MailChimp and Intuit. [00:50] The thinking behind why Intuit bought Mail [01:42] Hope that we can gain from Mailchimp’s success. [03:00] Other lessons we can learn from Mailchimp success. [04:26] The benefits of being bootstrapped. [05:08] That’s it for today!  [05:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Mailchimp Intuit   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1879, Neil and Eric talk about how to tap into your creative side when you are not naturally creative. Creativity is what will set you apart, which is why it is important to try to harness this trait in yourself. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Be More Creative when You’re Not Creative [00:27] Why it is important to be creative in today’s day and age. [00:55] Research what your competitors are doing. [01:31] Look at what strategies related industries are using.  [02:47] Creativity is the x factor; it’s what makes you stand out. [03:20] An example of a creative project and how we can gain lessons from it. [04:43] That’s it for today!  [04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   VeeFriends   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1878, Neil and Eric talk about the ways you can tank your YouTube views. From videos that are too short to those that don’t hook people early on, there are many ways you can trip up. Tune in to hear them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Ways to Tank Your YouTube Views [00:55] #1: Try to talk about everything; casting the net wide won’t work. [01:15] #2: Short videos don’t keep viewers on YouTube for long. [01:35] #3: Zoom videos suck.  [02:05] #4: Uploading audio videos to YouTube. [02:43] #5: Changing up the thumbnails too much. [03:21] #6: Not hooking people properly. [03:40] #7: Talking about things you are not an expert in.  [03:00] That’s it for today!  [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Mindvalley   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1877, Neil and Eric talk about how to make your YouTube views explode. From catchy titles to enticing thumbnails, there is no shortage of ways to captivate audience attention. Tune in to hear it all!  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Ways to Skyrocket Your YouTube Channel Views [00:36] #1: Promote videos hard within the first 24 hours of release. [01:37] #2: Focus on your optimizing video thumbnail. [02:13] #3: Evoke curiosity through your titles. [02:27] #4: Stay consistent with your content. [02:46] #5: A video to watch if you want to know how to make engaging content. [03:09] #6: Have a consistent schedule. [03:35] #7: Ask people questions in the middle of your video; it helps virality. [03:57] That’s it for today!  [03:57] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   MrBeast on YouTube   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1876, Neil and Eric talk about capturing value when you are determining your prices. Many people undercharge for their services, despite this being one of the biggest levers out there. Tune in to hear how you can charge what you’re worth.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Capture the Most Value When Pricing [00:26] Pricing is a big lever in your business. [00:43] A resource you can use to help you find the right price for your service. [01:27] Some questions from the book, Pricing Creativity. [02:30] An example of how you can capture more value. [03:00] Neil’s strategy of charging less on the front-end [03:50] Pay for performance: one of the best ways to capture value. [04:52] That’s it for today!  [04:52] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Price Intelligently Pricing Creativity   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1875, Neil and Eric talk about what it takes to make an offer your customers can’t turn down. This might sound simple, but there are a few components that go into this, so tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Create an Irresistible Offer [00:26] Defining what an irresistible offer is. [01:12] Start out with the pain points of your customers.  [01:50] The offer drives a lot of your marketing.  [02:23] Think about rotating different offers throughout the year. [02:53] A book Eric recommends. [03:13] Remember to test your offers because people don’t always know what they want. [03:49] That’s it for today!  [03:49] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode: Russell Brunson $100M Offers   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1874, Neil and Eric talk about when you should buy a business. While it might seem more attractive to build something from scratch, it is infinitely more challenging, which is why there are upsides to buying and growing. Tune in to hear how to get the timing right! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: When Should You Start Buying Businesses? [00:28] For most people, in most sectors, it’s harder to start a business than it is to grow one.   [01:05] Why the best time to consider buying is when things are flat for you.  [01:51] When you buy a small business, you have to have good operators in place. [02:56] Don’t buy if your company can’t handle it. [03:38] Factor in that many times M&A won’t work out. [04:02] That’s it for today!  [04:02] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode: MicroAcquireFlippa Empire FlippersBuy Then BuildAgile M&A Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1873, Neil and Eric talk about why brands should consider NFT strategies as they move forward. There is a clear link between building a community and having NFTs as a brand. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Why Brands Will Need an NFT Strategy Long-Term [00:45] What it means to have a smart contract tied to your NFT. [01:52] Hear more about Gary V’s NFTs, VeeFriends, and the benefits of holding them. [02:35] How NFTs help you build community. [03:36] Three of the important advantages of building a strong community. [04:07] As a creator, you can structure NFTs so you get a cut after every re-sale.  [05:45] That’s it for today! [05:45] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   VeeFriends CryptoSlam!   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1872, Neil and Eric discuss NFTs; what they are, and why they’re exploding. We also hear about how Eric accidentally made $230k of his NFT. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: NFTs Are Exploding and How Eric Accidentally Made $230k on One [00:30] An overview of NFTs; what they are, and their utility.  [01:39] The link between NFTs and digital scarcity. [02:19] What to be careful of when it comes to NFTs. [03:05] How Eric accidentally made $230k off CryptoPunks. [04:45] If you believe in it, then stick it out! [05:25] That’s it for today!  [05:25] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode: Gary Vaynerchuk Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1871, Neil and Eric talk about whether it is worth chasing a LinkedIn following or not. Of course, numbers matter to a degree, but they might not be as important as you think. Tune in today to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is a LinkedIn Following Worth Chasing? [00:27] Unless you’re going after B2B or enterprise, follower numbers don’t matter that much. [01:31] It comes back to the marketing basics; go where your audience hangs out.  [02:22] Consistency is the most important thing. [02:39] Smart ways to grow your LinkedIn following. [03:29] Where Neil is putting his focus at the moment.  [03:00] That’s it for today! [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

One Tool to Make You Write Well And Efficiently In episode #1870, Neil and Eric talk about Conversion.ai, the tool that will help your writing. It's not a silver bullet, but if you hate writing, it is a great platform for you to use. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: One Tool to Make You Write Well And Efficiently [00:26] How many times Neil and Eric use Conversion.ai [01:27] Some of the cool things about Conversion.ai  [02:40] The speed the product gives you can help you launch new services. [03:42] That’s it for today!  [03:42] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Conversion.ai   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1869, Neil and Eric talk about dressing to impress. Yes, how you look matters, but your product is always going to be the most important thing. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Is Dressing to Impress as Important When Working Remotely? [00:33] Since becoming a father, Neil doesn’t care how he dresses. [01:15] More important than your clothes is your product, so make it count.  [02:26] Eric’s take on dressing for success. [03:00] Do whatever makes you happy when it comes to buying your clothes. [04:29] That’s it for today!  [04:29] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1868, Neil and Eric talk about CRO tips that will help you convert. Whether it’s having a range of payment options or looking at your image quality, there are numerous ways to optimize your CRO. Tune in to hear them all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 CRO Tips to Convert Ecommerce Sites [00:30] #1: Make sure that you have many pay options. [01:08] #2: Look for qualitative feedback. [01:46] #3: Always have upsells and downsells. [02:12] #4: Look out for where the bottlenecks are. [02:39] #5: You should pay attention to your image quality. [03:14] That’s it for today! [03:14] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1867, Neil and Eric talk about some rules they follow with marketing. From the rule of seven to the 80/20 rule, there is no shortage of top marketing tips for you. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Interesting Rules We Follow With Our Marketing [00:30] #1: The rule of seven; why it’s important to take an omnichannel approach. [00:55] #2: It takes three years to become successful. [01:20] #3: Spend a portion of your budget on things that are not highly trackable. [01:56] #4: Apply the 80/20 to producing free content. [03:18] #5: Give it three months when you try a new marketing channel. [03:59] That’s it for today! [03:59] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Gary Vaynerchuk   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1866, Neil and Eric share seven ways to gamify your social media to gain a following. From contests to giveaways, there are so many creative ways to engage people. You just have to know how. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Ways to Gamify Your Social Media and Gain A Following [00:30] #1: Ask a question to facilitate discussion. [00:59] #2: Create a contest to get people to engage with and put your content. [01:35] #3: Do collabs to help your following grow. [01:56] #4: Have giveaways to generate a lot of shares. [03:00] #5: Connect with a social cause [03:16] #6: Encourage close friend on Instagram and provide special content [04:01] #7: Touch on trending topics to provide value. [04:38] That’s it for today! [04:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Timothy Sykes   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

5 Reasons Why Branding Is So Important In episode #1865, Neil and Eric talk about the reasons that branding is important. If you think about every big brand out there, you likely have a story or a memory attached to it. This is the cornerstone of great branding. Tune in today to hear it all.  TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 5 Reasons Why Branding Is So Important [00:26] #1: A lot of big purchases are made on brands, not on searches. [01:00] An example that illustrates the power of branding. [01:30] #2: People remember the story behind a brand. [02:01] #3: Get your brand out there multiple times. [02:26] #4: How you position your brand determines its value. [02:55] #5: People need an emotional connection to your brand. [03:32] That’s it for today! [03:32] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   LVMH   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1864, Neil and Eric talk about finding the one piece of content that will change the game. There is no silver bullet when it comes to this; you have to find what works for you. Be sure to tune in to find out more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: How to Find The One Piece of Content That Will Change Your Marketing. [00:29] There are certain types of content that drive traffic more than others. [01:07] If create a lot of content, you will see what produces leads and what doesn’t, [01:37] An example from Neil’s business where one webinar produced leads and another produced none. [02:35] Pieces that drive traffic don’t always convert, so track it. [03:15] You have to produce tons of content to figure out what works. [03:47] That’s it for today! [03:47] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1863, Neil and Eric share some lesser-known but very effective PPC hacks. Just because lots of people aren’t using them doesn’t mean they don’t work. Be sure to tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: Our Favorite PPC Hack That Few Seem to Use [00:28] You can target a direct competitor and the people who visit their site with PPC. [01:05] How Neil’s team does their PPC campaigns. [01:28] RLSA: what this is and how it helps you find customers. [01:54] Eric’s favorite PPC hack that uses video. [02:38] That’s it for today! [02:38] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   HubSpot   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1862, Neil and Eric talk about their main takeaways from interviewing podcast guests. Having been at it for eight or nine years, they know a thing or do. Tune in to hear some of these golden nuggets TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 7 Lessons From Interviewing Podcast Guests [00:34] #1: Get a window into how your guest thinks about things. [01:21] #2: If guests don't give the meat and potatoes of their experience, you won't have a good interview. [02:01] #3: Do a lot of research and find out what they’re passionate about. [02:27] #4: Find previous interviews to get a feeling of what they talk about.  [02:50] #5: Ask what you can do for your guest at the end of the show. [03:49] #6: Interview people with followings because that will help you. [04:17] #7: Remember to repurpose your content [04:51] That’s it for today! [04:51] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

In episode #1861, Neil and Eric unpack different strategies and which ones are the most effective. From SEO to CRO to PPC, there are many to choose from, so it's important to know which works for you. Tune in to hear it all! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: What Strategy Wins? SEO, CRO, or PPC. [00:28] The strategy you use depends on your business type. [00:43] Why we pick CRO, even though it's the least sexy. [01:25] The strategy you use depends on what you are looking for. [01:37] Pre-CRO work and why this is equally as important. [02:43] You need to start thinking about CRO for your business. [03:08] That’s it for today! [03:08] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!   Links Mentioned in Today’s Episode:   Crazy Egg   Leave Some Feedback:     What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review.     Connect with Us:    Neilpatel.com Quick Sprout  Growth Everywhere Single Grain Twitter @neilpatel  Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.