Send us a textWhen you are a heart-centered, mission-focused business owner who wants to make a positive difference, your first impulse is usually to share your solution. You want people to know "Hey, I can help you!"Unfortunately when you lead with your solution people tend not to keep reading. Here's why and here's what to do instead.

Send us a textIn our carefully curated, influencer-centric media world, people are hungry for being with "real" human beings. This shows up in our business relationships as well.Although it may feel challenging, your right-fit customers and clients really DO want to experience the "real" you. Your character assets AND liabilities are what make your mojo. When you show up fully in your marketing you make it much easier for people to find you. The people who love what you do in the way you do it.

Send us a textJust about everyone in the marketing world says, "Yes, absolutely!"But I disagree especially when you are the one showing up to promote and talk about your business. Here's why.

Send us a textIf you're a mission-focused, heart-centered person like me sales is not your favorite part of having a business. You may like the relational part of business, nurturing relationships but asking for money, ugh.We don't have to be sleazy hard-driving salespeople but we do need to find a way to make peace with the idea of sales and the sales process.

Send us a textOne of my favorite marketing ideas is to find ways to package your magic so that your right-fit clients and customers can benefit from what from your work and the unique style you bring to your work.All of us a vast amount of knowledge and expertise and each of us has a very unique way of expressing this and helping others. A great content product is one in which your ideal people can get real value at a price point and commitment level that works for them.

Send us a textHere's what this episode is not: I am not going to try to convince you to believe your way out of your situation. Nor am I going to suggest a million daily affirmations will enable you to manifest what you want.I'm am going to share a very practical way to articulate your problem in a way that empowers you rather than leaves you feeling stuck and doomed.This process helps me A LOT and if it helps me, it can help you as well. 

Send us a textI spent much of my adult life trying to feel better about myself. To feel like, yes, I mattered and could make a difference using my gifts.But not matter what I tried from Course in Miracles to The Law of Attraction, nothing really shifted. Yes, my mind was all in and really wanted what was promised in these programs. My body was not buying it and until our bodies go along with the ideas we aren't fully on board.In this podcast I share what did work and how it has shifted my life and business.

Send us a textOne of the harder lessons I’ve learned is that sometimes the very best thing we can do is to allow people to fail.It is not our job to rescue clients and customers when they make less-than-ideal decisions. In fact, I’d argue when our motive is to rescue someone because we think they’re making a mistake, it’s all about us feeling good. It is not about empowering the other person.When a client fails and experiences negative consequences, it feels awful to me because I like my clients and I want them to be successful. My hope is always that they will learn from their mistakes and do better the next time and they get to own that success, too.

Send us a textSmall businesses and solopreneurs often use marketing as a way to make themselves look good; like they've got it together and offer huge value.Ironically, this often has the effect of pushing people away. We're so focused on making ourselves look cool and amazing that we end up intimidating our audience; making them feel unsafe. The opposite of what we most desire!In this podcast, I talk about tendency to look amazing and leave our clients out of our messages and ways we can create more trust and safety so our right-fit clients feel good about us and truly want to take next steps to work with us.

Send us a textThere are a lot of dynamics, internal and external that suggest we should worry about the people who don't like/aren't interested in our creations and services. Unfortunately when we focus on the "no's" we stay small and invisible.To connect with the people who genuinely want our creations and services it's important we focus on the yeses regardless of the pressure to do otherwise.

Send us a textBecky Lyter McCleery has been creating and hosting summits for years. As a marketer I love how Becky's summits offer lots of visibility for experts, visibility for her own business, and value for the audience. I love when marketing creates visibility and value for everyone involved.Her summits are a win for all everyone involved. Summit speakers share valuable tips and advice and enlarge their audience, audience members receive lots of useful information for growing their businesses, and Becky offers a central point to receive this information and grows her own following.My conversation with Becky was a master class in how to create win win summits while avoiding common pitfalls. Learn more about Becky and her work at https://www.beckylytermccleery.comABOUT BECKY LYTER MCCLEERYBecky Lyter McCleery is a Strategy & Operations Consultant for heart-centered service providers. A former 4th & 5th grade teacher, Becky found her way into the online business world as a coach who quickly realized she knew nothing about building a business. As she figured out strategy and systems for her own business, she became an accidental virtual assistant when a friend asked for support in her business. Since late 2016, she's transitioned from a VA to an Online Business Manager, and then a Director of Operations. Through her work as a consultant, she's committed to making the entrepreneurial experience easier for others, as she works with clients to create and implement simplified strategies and streamlined systems to help them build purposeful, profitable, and sustainable businesses that support what matters most (to them).

Send us a textWhen you email or post an offer or invitation, most people will ignore it or forget about it even if they are genuinely interested and would benefit by saying yes.This is because people are incredibly busy and usually pay attention only to the things that are calling the loudest for their immediate response.This means we, business owners, need to send reminders. Reminders increase the possibility that the people who want what you're offering will see and respond to your offer.We do, of course risk annoying some people and they will unsubscribe. Here is my approach to creating reminders that feel clear and respectful AND reach the right people.

Send us a textIn this podcast I talk with Reme Mancera,  a strategist who specializes in helping her clients create "Personal Brand Stories."In today's noisy, cluttered marketplace it can feel daunting to create a brand identity that is distinctive let alone one that authentically reflects who you are. Reme uses a specific framework to lead clients through their stories then helps them turn these stories into brands and offers.Reme combines her warm and creativity with practical, strategic, smart business practices. She is a delight to be with!

Send us a textWe all think we know how word of mouth marketing works because it comes naturally to us. I think it's useful to share word of mouth marketing success stories because they bring how how word of mouth works and helps us understand how it can work for our business.My dad was a family dentist for over 40 years. He was an excellent dentist. He was also an excellent connector and introduced a lot of businesses with clients and customers. Here's one story.

Send us a textTo become more visible and connect with more ideal people, I thought being a podcast guest was the way to go. Alas, I discovered it's hard to be a podcast guest when the podcasts that seem to be a "good fit" are steeped in "social influence style" and I strongly dislike this popular trend. Do I suck it up and pitch to podcasts even if I can't bear to listen to them? Do I remain trapped in obscurity? What to do?

Send us a textIn the world of entrepreneurs it's common to hear the advice "suck it up" and you'll be glad you did when you're making all that money, enjoying fame, etc. But is that true? Do we really have to do things that feel out of alignment with who we are to create what we want? Here's my experience and what I've learned.

Send us a textThere is so much advice out there showing us "how" our marketing should sound. And there are a lot of clever ideas out there telling us how we can be seen and stand out. In my experience, however, what our audience wants most is US; imperfect, a little messy but being who we really are. In this podcast I share my personal journey going from clever (and not very effective) to authentic, messy and far more effective when it comes to connecting with the people who want what I offer.

Send us a textWe tend to think of our inner critic as a kind of "touch love" coach who just wants us to be our best self. But after having a little chat with my own inner critic I learned that, no, what she really wants is to keep me safe as a respected member of the tribe. So how do we help this fierce mama bear back down so we can move forward?