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Ben Norman
For every solid theory in marketing, there's somebody saying Gen-Z don't use shops. For every effective ad, there's a Cannes winner. And for every flash of real genius, there's a LinkedIn post from a growth hacking guru.As host, and self-appointed guardian, of Marketing Room 101, Ben Norman welcomes marketers from across the industry into a safe space to vent their frustration and confront their demons, with the chance to eliminate them forever.
Total 5 episodes
1
Gareth Turner's Wonky Floorboards
In this episode, host Ben Norman is joined in Marketing Room 101 by Gareth Turner, a marketer with almost 25 years experience running marketing for household names like Weetabix, John Smith’s and Lurpak, who founded strategic consultancy Big Black Door in 2013. Gareth makes the case for putting strategy before tactics, not jumping straight to specialisms and separating the creative idea from the execution. He also campaigns to end modern marketing slavery and laments a wonky floor.Find out more about Gareth here - bigblackdoor.com
26:2125/11/2024
Chris & Will's False Influence
In this episode, host Ben Norman is joined in Marketing Room 101 by Chris Norton & Will Ockenden, who founded Prohibition, an award-winning PR agency in Leeds together in 2012, and have worked together for almost 20 years. Chris and Will make the case for authentic influence and why we need to do something about fake followers, and influencers backed by bots. Chris has a rant about pitching, Will craves company and Ben likes George Clooney.Find out more about Prohibition PR here and listen to Embracing Marketing Mistakes podcast here.
32:4811/11/2024
Vikki Ross' Artificial Intelligence
In this episode, host Ben Norman is joined in Marketing Room 101 by brand and tone-of-voice consultant Vikki Ross, who has spent over two decades working with some of the world’s most well-known brands, including Virgin Media, Sky, and Sony Music.Vikki outlines her case for human creativity and why we need to unplug AI for copywriting, raises a red flag to dishonourable people, and highlights the danger of distraction.
25:4128/10/2024
A dull death with Dom Dwight
In this episode Ben Norman is joined in Marketing Room 101 by Taylors of Harrogate Strategy and Innovation Director, Dom Dwight, who outlines his case for the death of dullness. In recent years Dom and his team have been responsible for some of the most effective advertising in the UK, most famously taking Yorkshire Tea to the category top spot whilst bagging almost every effectiveness award along the way.
28:3014/10/2024
Paul Feldwick's Rotten Onion
Ben Norman opens the door to Marketing Room 101 for the first time. In this episode, legendary advertiser and author (of Why does the pedlar sing? And Anatomy of Humbug) Paul Feldwick discusses a rotten onion, singing pedlars and the power of brand history.If you haven't already, get hold of his books here...http://paulfeldwick.com/books/the-anatomy-of-humbug/http://paulfeldwick.com/books/why-does-the-pedlar-sing/
29:3230/09/2024