Marketing on the Move all Episodes with AI Transcript | PodExtra.AI

Business

The Breezy Company

Marketing on the Move, presented by The Breezy Company, dives into the ever-shifting world of marketing to reveal the tactics and secrets behind making great content.

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Total 10 episodes

1

The Customer Value Journey | Marketing on the Move #10

The Breezy Company introduces and explains the steps along the Customer Value Journey, which is a framework that describes the complete process a customer undertakes when interacting with a brand or business. 00:00:56 - Introductions 00:03:01 - Customer Value Journey 00:04:52 - Organic VS Paid 00:09:44 - Engagement 00:13:52 - Endorsement 00:15:27 - Subscription 00:19:23 - Conversion 00:22:16 - Excitement 00:25:45 - Ascend 00:26:48 - Advocation 00:30:50 - Ending Connect with us: The Breezy Company 💛 ⁠⁠⁠⁠⁠https://thebreezycompany.co/ ⁠⁠⁠⁠⁠Facebook 💛 ⁠⁠⁠⁠⁠https://www.facebook.com/breezycontent⁠⁠⁠⁠⁠ LinkedIn 💛 ⁠⁠⁠⁠⁠https://www.linkedin.com/company/ezcontent/ ⁠⁠⁠⁠⁠Instagram 💛 ⁠⁠⁠⁠⁠https://www.instagram.com/breezy_content/

Creating a Marketing Strategy Around Your Content | Marketing on the Move #9

The Breezy Company team explain why it is important to have a clear and comprehensive marketing strategy and creating content that serves the goals of your business. 00:00:56 - Introductions 00:00:56 - Why it's crucial to have a strategy 00:04:53 - Shortcomings of not having a strategy 00:07:48 - Getting started 00:09:27 - The Frameworks 00:34:10 - Outro Connect with us: The Breezy Company 💛 ⁠⁠⁠⁠⁠https://thebreezycompany.co/ ⁠⁠⁠⁠⁠Facebook 💛 ⁠⁠⁠⁠⁠https://www.facebook.com/breezycontent⁠⁠⁠⁠⁠ LinkedIn 💛 ⁠⁠⁠⁠⁠https://www.linkedin.com/company/ezcontent/ ⁠⁠⁠⁠⁠Instagram 💛 ⁠⁠⁠⁠⁠https://www.instagram.com/breezy_content/

Content Solopreneurs Should Be Creating | Marketing on the Move #8

The Breezy Company team explain why solopreneurs need to be creating content and describe what that content can look like. Connect with us: The Breezy Company 💛 ⁠⁠⁠⁠⁠https://thebreezycompany.co/ ⁠⁠⁠⁠⁠Facebook 💛 ⁠⁠⁠⁠⁠https://www.facebook.com/breezycontent⁠⁠⁠⁠⁠ LinkedIn 💛 ⁠⁠⁠⁠⁠https://www.linkedin.com/company/ezcontent/ ⁠⁠⁠⁠⁠Instagram 💛 ⁠⁠⁠⁠⁠https://www.instagram.com/breezy_content/

When Your Site Gets Hacked | Marketing on the Move #7

Cybercrime is a real risk for any business or company. In this episode of Marketing on the Move, Steve and Josh discuss how hackers, ransomware, and bots could affect you and your business. Connect with us: The Breezy Company 💛 ⁠⁠⁠https://thebreezycompany.co/⁠⁠⁠ Facebook 💛 ⁠⁠⁠https://www.facebook.com/breezycontent⁠⁠⁠ LinkedIn 💛 ⁠⁠⁠https://www.linkedin.com/company/ezcontent/⁠⁠⁠ Instagram 💛 ⁠⁠⁠https://www.instagram.com/breezy_content/

Marketing Trends We Love… and a Few We HATE | Marketing on the Move #6

Creating a marketing campaign that provides value to your customers is a powerful way to build trust in your brand. In this episode of Marketing on the Move, Josh leads the discussion as the Breezy team shares what we do and don't like to see from marketing trends. Connect with us: The Breezy Company 💛 ⁠⁠https://thebreezycompany.co/⁠⁠ Facebook 💛 ⁠⁠https://www.facebook.com/breezycontent⁠⁠ LinkedIn 💛 ⁠⁠https://www.linkedin.com/company/ezcontent/⁠⁠ Instagram 💛 ⁠⁠https://www.instagram.com/breezy_content/

How Do We Become Entrepreneurs? | Marketing on the Move #5

Emilie leads the discussion as Josh, Savannah, and Steve talk about how they became entrepreneurs. 0:00 - Marketing on the Move 1:00 - Introductions 1:28 - Josh's Story 3:18 - Steve's Story 4:37 - Savannah's Story 8:04 - Favorite Things About Being an Entrepreneur 13:28 - What We Wish We Had Known 20:33 - EntreLeadership 25:34 - Emilie's Story 26:44 - For Future Entrepreneurs 37:49 - Walking Pads 38:29 - Conclusion Connect with us: The Breezy Company 💛 ⁠https://thebreezycompany.co/⁠ Facebook 💛 ⁠https://www.facebook.com/breezycontent⁠ LinkedIn 💛 ⁠https://www.linkedin.com/company/ezcontent/⁠ Instagram 💛 ⁠https://www.instagram.com/breezy_content/

Healthy Website, Healthy Business | Marketing on the Move #4

Today, Breezy Sites partner Steve Soto leads our discussion into the importance of maintaining your business's website. From navigating automatic updates to SSL certificates, there is more going on under the hood than many realize. 00:00 - Marketing on the Move 01:00 - Introductions 2:26 - Client Experiences 4:32 - As a Business Owner 6:35 - Your Site is Software 9:05 - A Stagnant Site 11:24 - What's Under the Hood 14:00 - Saving ROI 17:00 - Preventative Maintenance 20:05 - Final Thoughts 22:19 - Outro Connect with us: The Breezy Company 💛 https://thebreezycompany.co/ Facebook 💛 https://www.facebook.com/breezycontent LinkedIn 💛 https://www.linkedin.com/company/ezcontent/ Instagram 💛 https://www.instagram.com/breezy_content/

What is Content Marketing? | Marketing on the Move #3

What is content marketing? How does it differ from ads or social media posts? In this episode of Marketing on the Move, the Breezy team gives you the answers to these questions, as well as the answers to some of our more commonly asked questions.

AI in Content Creation | Marketing on the Move #2

"In the world of content creation, understanding AI is paramount." Generative AI is here and becoming more widely used everywhere you look. While this new technology can be a powerful tool, it should not become your comprehensive marketing solution. Join us in this episode of Marketing on the Move as the Breezy Company team discusses AI and its use in content creation. Connect with us: ⁠The Breezy Company⁠ ⁠YouTube⁠ Instagram ⁠Facebook⁠ ⁠LinkedIn

What is a Thought Leader? | Marketing on the Move #1

Becoming a thought leader is an essential part of having a thriving business, cutting through the noise, and being a go-to source for expert information. In this episode of Marketing on the Move, Savannah, Josh, and Emily of The Breezy Company paint the picture of what a thought leader looks like and how to create thought leadership content that builds trust in a business or brand. Chapters: 0:00 - Introduction 1:31 - Understanding Thought Leadership 6:43 - Leveraging Personal Brand for Business Success 9:05 - Creating Thought Leadership Content 12:23 - Developing a Thought Leadership Strategy 16:35 - Practical Steps to Create Content 23:15 - Key Takeaways Connect with us: The Breezy Company YouTube Facebook LinkedIn