Join Dots Oyebolu as he chats with Noah Tetzner, Head of Guest Scheduling at Content Allies about his journey from history podcast enthusiast to podcasting professional. Noah reveals the strategic facets of account-based podcasting (ABP) and its potential to forge authentic relationships as well as new business opportunities.Key Takeaways: 01:50) Transitioning from podcasting as a hobby to a career opportunity through content-based networking.(06:03) ABP's role in targeting right-fit clients without the typical sales approach.(07:40) The reciprocal nature of podcasts in opening doors for sales conversations.(09:36) Adding value to podcast guests as a key to unlocking high-profile accounts.(12:03) How podcasting can expand your sales funnel and solidify your thought leadership.(13:00) The significance of providing marketing assets post-interview to further nurture guest relations.(14:03) Real-life success stories of career advancements and speaking opportunities through podcasts.(20:21) Securing guests for ABP, including referral partners, influencers and strategic partners.Resources Mentioned:Noah Tetzner -https://www.linkedin.com/in/noah-tetzner-a95b90198/Content Allies -https://www.linkedin.com/company/contentallies/"A Guide to B2B Podcasting" by Jake Jorgovan -https://podcasts.apple.com/us/podcast/a-guide-to-b2b-podcasting/id1579704863Apollo.io Email Generation Software -https://apollo.io/RocketReach Email Sourcing Tool -https://rocketreach.co/Insightful Links:https://pamdidner.com/podcasts/guide-to-account-based-podcasting/https://www.casted.us/blog/account-based-podcastinghttps://www.marketingprofs.com/articles/2021/44728/account-based-podcasting-the-new-abmThanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing

Join Dots Oyebolu as he sits down with Dana DiTomaso, President and Partner at Kick Point Inc.Dana delves into the intricacies of data analytics in marketing, drawing clear lines between reporting and dashboards and the importance of setting and managing client expectations in the realm of digital marketing.Key Takeaways:(07:12) Not all data is suitable for leadership; it’s crucial to discern what to share.(13:44) Reporting is laser-focused on goals, while dashboards highlight real-time data for decision-making.(20:47) Marketers’ transparency and honesty play a key role in client interactions.(26:38) Set realistic expectations about conversion rates and the need to educate clients.(27:21) The challenge many clients face in understanding statistics and numbers.(31:33) Misconceptions clients have about “bigger numbers” always being better.Resources Mentioned:Dana DiTomaso -https://www.linkedin.com/in/dditomaso/?originalSubdomain=caKick Point Inc | LinkedIn -https://www.linkedin.com/company/kick-point-playbook/Kick Point | Website -https://kickpoint.ca/Insightful Links:https://kaizen.com/insights/market-intelligence/https://www.brandwatch.com/blog/market-research-methods/https://supermetrics.com/blog/marketing-reporting-dashboardsThanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing

Join Dots Oyebolu as he talks to Amy Webber, Podcast Producer, and Brandon Basson, Lead Audio Editor, both of Content Allies.In this conversation, they share insights into branded audio for marketers. They explore topics like the importance of audio branding, owning audio content vs. using stock audio, and the role of audio quality in podcasting.Key Takeaways:(05:21) Brand sound identity should align with the product or service, enhancing the brand’s essence.(09:20) Crafting a brand sound considers industry, audience and variables for the right audio.(09:58) Attention-grabbing sound is a potent tool for engaging the audience in marketing content.(16:01) Refreshing brand sounds over time is vital for relevance and audience engagement.(21:08) Voiceover creation is a collaborative process involving marketers, directors, actors and engineers.(28:55) AI enhances efficiency but can’t replace human creativity and expertise in audio.(31:52) Avoid stock music to create a unique audio identity for your brand.(34:00) Knowing how to use audio tools matters more than relying solely on specific microphone models like the SM7B.Resources Mentioned:Amy Webber -https://www.linkedin.com/in/amywebberza/?originalSubdomain=zaBrandon Basson -https://www.linkedin.com/in/brandon-basson-902679187/Content Allies | LinkedIn -https://www.linkedin.com/company/contentallies/Content Allies | Website -https://contentallies.com/Insightful Links:https://bettermarketing.pub/the-4-rules-of-success-for-creating-your-brands-audio-strategy-1400ad5be661https://brandingstrategyinsider.com/defining-your-audio-brand-strategy/https://ads.spotify.com/en-US/news-and-insights/brand-marketing-for-digital-audio/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing

Join Dots Oyebolu as he talks with Eno Eka, Founder of Business Analysis School, to discuss the intersection of marketing, project management and business analysis. Together, they unravel the involvement of marketing in the project management and product development phases.Key Takeaways:(04:12) The importance of adapting marketing and business analysis strategies to fit the context of different cultures and economies. (09:33) Marketers need to understand and integrate business analysis, focusing not only on traffic and awareness but also on quantifying and qualifying the impact of their work through data and analytical insights.(20:27) Leveraging resourcefulness and managing a team effectively as crucial soft skills in marketing.(22:42) The imperative of monitoring key KPIs such as cost per acquisition and customer lifetime value for informed business decision-making.(25:08) The significance of continuous customer communication and collecting feedback throughout the product/service lifecycle.(29:38) The critical role of integrating marketing plans into project management, ensuring alignment with project objectives, timelines and smooth product launches.Resources Mentioned:Eno Eka -https://www.linkedin.com/in/enoeka-businessanalysis-coach-businessanalyst-businessanalysiscoach-cbap-prosci-ccba-ecba-career/?originalSubdomain=caBusiness Analysis School | LinkedIn -https://www.linkedin.com/company/businessanalysisschool/Business Analysis School | Website -https://www.businessanalysisschool.com/Eny Consulting Inc. -https://www.enyconsulting.ca/Insightful Links:https://fastercapital.com/content/Improve-your-marketing-strategy-with-business-analysis.htmlhttps://pestleanalysis.com/business-analysis-in-marketing/https://www.mygreatlearning.com/blog/business-analytics-is-making-waves-in-marketing/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing

On this episode, Julian Juenemann, Founder of MeasureSchool, dives into the world of data analytics, digital marketing intelligence and the importance of understanding your data for optimizing marketing campaigns. With a rich blend of experience and insights, Julian brings to the forefront the significance of tracking in digital marketing and the nuances of data interpretation.Key Takeaways:[08:15] Google Analytics remains a powerful tool, but to unlock its full potential, you need to fully comprehend its capabilities and nuances.[12:25] Many marketers find Google Analytics 4 a bit challenging due to its different approach, though it holds promise for future optimization.[16:50] While tracking remains vital, it's equally important to test, test and test again. This ensures that campaigns are optimized based on reliable data.[23:40] Google's decision to move away from A/B testing in Google Optimize signifies a shift in the market, but alternatives exist.[29:20] Understanding your data's origin is crucial. Simplifying and focusing on essential metrics helps in making informed decisions.[34:45] There's a danger of "analysis paralysis." Marketers should be wary of being overwhelmed with too much data. They need to streamline and focus.[40:10] The heart of digital marketing is data. Without accurate tracking, understanding the results and their sources becomes a challenge.[45:12] Making sense of data means deeply understanding it from its collection point. Simplifying data often leads to clearer and more actionable insights.[48:12] Julian is organizing a free event, MeasureSummit, in October, focusing on the latest tactics and insights in measuring your marketing. Resources Mentioned:Julian Juenemann -https://www.linkedin.com/in/julianjuenemann/?originalSubdomain=deMeasureSchool | LinkedIn -https://www.linkedin.com/company/measureschool/MeasureSchool's YouTube channel -https://www.youtube.com/c/measureschoolMeasureSchool's Website -http://measureschool.com/Upcoming free event in October: MeasureSummit -http://measuresummit.com/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

On this episode, Drew Neisser, Founder of CMO Huddles, provides an in-depth examination of modern marketing leadership, offering insights into the multifaceted responsibilities of today's CMOs.Key Takeaways:[02:24] Drew Neisser's inspiration from Ben Franklin — emphasizing that action in marketing is more significant than just words.[05:25] The common misconception that marketing is easy, and the top challenges faced by CMOs.[11:26] The importance of balancing direct reports and ensuring the team structure aligns with the overall company strategy.[17:51] The value of CMOs diversifying their experience to potentially qualify for CEO roles.[37:01] The potential benefits of transitioning from a regular CMO role to a fractional one, especially later in one's career.[42:53] The importance of a unified marketing strategy — Illustrated by IBM reducing their number of global campaigns for more efficient outcomes and improved employee satisfaction.Resources Mentioned:Drew Neisser -https://www.linkedin.com/in/drewneisser/CMO Huddles | LinkedIn -https://www.linkedin.com/company/cmo-huddles/CMO Huddles| Website -https://cmohuddles.com/"The CMO's Periodic Table: A Renegade's Guide to Marketing" by Drew Neisser -https://www.oreilly.com/library/view/the-cmos-periodic/9780134293806/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing  #D2CMarketing

Join Dots Oyebolu, Host of the Marketing Leadership podcast, as he talks with Shama Hyder, Founder and CEO of Zen Media. The two delve into the evolving landscape of digital marketing, discussing the nuances of branding and engagement in both the digital and physical realms.In a world overrun with metrics, Shama emphasizes the need to select meaningful indicators over merely measurable ones. With countless channels to monitor, not all metrics are created equal, and the essence of effective marketing lies in discerning what truly matters.In this episode, Shama unravels how Zen Media has revolutionized brands by tapping into the genuine message behind each marketing endeavor and highlights the dangers of a metrics-only approach.Key Takeaways:[11:02] The transformative nature of digital marketing emphasizes its ability to level the playing field and provide smaller businesses with a viable platform to compete against bigger corporations.[35:45] The significance of credibility in the digital space. What truly drives revenue in your business is repetition. The more they see your brand, the more they want to do business with you. [45:12] "Dark social" explained: Although coined in 2014, the concept is even more relevant today. Public consumption but private sharing is a significant aspect of how content spreads.[46:58] Re-defining virality: It's not about reaching everyone, but about meaningful engagement with the right audience.Resources Mentioned:Shama Hyder -https://www.linkedin.com/in/shamahyder/Zen Media | LinkedIn -https://www.linkedin.com/company/wearezenmedia/Zen Media | Website -https://zenmedia.com/snoozeornews.com -https://www.snoozeornews.com/Insightful Links:The Atlantic article on dark social -https://www.theatlantic.com/technology/archive/2012/10/dark-social-we-have-the-whole-history-of-the-web-wrong/263523/https://simplycontact.com/customer-service-and-public-relations/https://blog.hubspot.com/service/customer-relationshttps://www.agilitypr.com/pr-news/public-relations/5-ways-customer-experience-management-is-improved-with-public-relations/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Join Dots Oyebolu as he talks with Robert Rose, Founder and Chief Troublemaker at The Content Advisory. They explore the pivotal role of content-driven customer experiences and offer invaluable guidance for marketers aiming to direct their campaigns toward success.Key Takeaways:[02:46] Marketing's transformation has led to a nuanced approach.[07:59] Robert emphasizes the pivotal role of content in marketing through his decade-long podcast and book "Killing Marketing."[13:20] Modern marketing prioritizes trust and "spirit share" with consumers over brand boasting.[21:09] Marketing now values storytelling over older advertising methods.[22:37] Content marketing aims to add value, not directly monetize content.[32:14] AI's role in content personalization is uncertain and may add noise.[45:06] A common pitfall in marketing is a lack of defined objectives; it's essential to agree upon goals and measurements to determine success.Resources Mentioned:Robert Rose -https://www.linkedin.com/in/robrose/The Content Advisory | LinkedIn -https://www.linkedin.com/company/thecontentadvisory/The Content Advisory | Website -https://contentadvisory.net/Toyota Production System by: Taiichi Ohno. -https://www.amazon.com/Toyota-Production-System-Beyond-Large-Scale/dp/0915299143Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

On this episode, Dots Oyebolu sits down with Neal Schaffer, Fractional CMO at NealSchaffer.com. Together they dive into the world of fractional CMOs and how they're shaping the future of modern business.Neal shares his wealth of experience, highlighting how companies can effectively utilize a fractional CMO and navigate their relationships with agencies for optimal growth.Key Takeaways:[09:47] A business's most significant untapped resource for content creation is its employees, who should be empowered to contribute.[16:41] While navigating evolving marketing technologies, marketers must prioritize their core objectives and ensure tools, such as AI, align with company goals.[21:12] Fractional CMOs bring significant expertise from working with various industries and can be advantageous for companies not wanting a full-time commitment.[34:12] The role of a fractional CMO: bridging gaps and owning strategy.[38:14] The risk when agencies lead strategic decisions, and how a fractional CMO can bring alignment.[39:17] The need to prioritize collaboration over individual egos.Resources Mentioned:Neal Schaffer -https://www.linkedin.com/in/nealschaffer/NealSchaffer.com | LinkedIn -https://www.linkedin.com/company/nealschaffer/NealSchaffer.com | Website -https://www.nealschaffer.com/Your Digital Marketing Coach podcast -https://podcast.nealschaffer.com/Insightful Links:https://cmox.co/what-is-a-fractional-cmo/why-hire-fractional-cmo/https://www.square2marketing.com/blog/fractional-cmos-and-digital-agencies-how-to-get-them-to-work-togetherhttps://www.digitalmarketer.com/blog/fractional-cmos-marketing-ai/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Join Dots Oyebolu as he speaks with Ethan Okwara, Group Head Marketing and Corporate Communications at Asset & Resource Management Holding Company (ARM HoldCo).Performance marketing can significantly accelerate growth during the initial phases of business development.However, as brands begin to start scaling, over-investing in this area of marketing often results in diminishing returns.Today, Ethan covers other categories of marketing that companies should stay focused on, along with some recommended KPIs.Highlights include:- Why human-to-human engagement is more important than ever in marketing.- The types of campaigns marketers are running that are causing a loss of revenue.- Examples of great B2C and B2B marketing campaigns.- Is illustrative marketing still relevant today?- How should a $5 million ad budget be spent?- What is the right way to execute influencer marketing campaigns?- Examples of how a brand has used educational leadership to speak to its audience.- Top KPIs for performance marketing.- How marketers can leverage AI to drive performance-based campaigns.Resources mentioned:Ethan Okwara -https://www.linkedin.com/in/ethan-okwara/Asset & Resource Management Holding Company (ARM HoldCo) -https://www.linkedin.com/company/armengage/Insightful Links:https://hbr.org/2023/05/how-brand-building-and-performance-marketing-can-work-togetherhttps://www.theguardian.com/voluntary-sector-network/poll/2011/aug/26/1https://www.thedrum.com/opinion/2020/02/07/the-death-the-marketing-campaign-why-brands-should-rethink-the-dynamics-customerhttps://funnel.io/blog/performance-marketing-vs-brandingThanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

In this episode, Dots Oyebolu sits down with Howard Tiersky, the dynamic CEO at FROM, The Digital Transformation Agency.As digital transformation continues to shape the business landscape, Howard offers insights from years at the helm of his digital transformation agency. He takes a deep dive into correlation and causation in the digital sphere, the importance of repeatability, and how to discern the “why” from the “what” using a combination of qualitative and quantitative research.The duo also delves into the realm of change management, especially in the context of marketing and digital experiences. Howard’s recall of historical instances, particularly the missteps of Blockbuster, offers a fascinating perspective on the pivotal moments in technology history.Highlights include:The innate human tendency to correlate events, and why discerning causation from correlation is crucial.The role of repeatability in understanding the correlation-causation matrix.How to effectively combine qualitative research with quantitative data to understand customer behavior.Emphasizing empathy in stakeholder engagement for change management.Learning from historical mistakes: The Blockbuster saga.Resources Mentioned:FROM, the digital transformation agencyWinning Digital Customers: The Antidote to Irrelevance - Howard Tiersky’s book available on Amazon, iBooks and more.Winning Digital Customers website, where listeners can download the first chapter of Howard’s book for free.Insightful Links:https://digitalmaturitybenchmark.withgoogle.com/en/advertisers/https://www.qualtrics.com/experience-management/customer/what-is-digital-cx/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Join Dots Oyebolu as he speaks with Rand Fishkin, Co-Founder and CEO of SparkToro.It's time for marketers to change their mindsets from being typical marketers to growth marketers focused on revenue.There are hundreds of touch points for learning about specific customer journeys and being able to properly satisfy their needs at scale. Still, not enough brands take advantage of that data yet.Today, Rand discusses the many ways marketers can get a holistic view of their target audience. He also covers the KPIs that actually make a difference in growing an audience.Highlights include:- What does the future of SEO look like a decade from now?- Dispelling the common misconception that companies start markets.- How to deeply understand a problem space in your market.- Some of the most important KPIs when it comes to customer research.- How marketers should approach customer research when determining lifetime customer value.Resources mentioned:- Rand Fishkinhttps://www.linkedin.com/in/randfishkin/- SparkTorohttps://www.linkedin.com/company/sparktoro/Insightful Links:https://sparktoro.com/blog/why-marketers-should-follow-their-audiences-not-predict-the-future/https://digitalmarketinginstitute.com/blog/7-tips-on-getting-to-know-your-customers-betterhttps://hbr.org/2011/12/know-what-your-customers-want-before-they-doThanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Join Dots Oyebolu as he speaks with Joy Hawkins, Owner/President at Sterling Sky Inc..The small businesses that master local SEO will be the businesses that win more customers over all of their competitors.Mastering local SEO enables marketers to tap into the growing trend of “near me” searches and connect with potential customers exactly when they're looking for products or services.Today, Joy explains why SEO should be your biggest marketing investment and why SEO yields better ROIs than other, more popular marketing tactics.Highlights include:- How to manage a lot of marketing accounts without burning out.- Why should small businesses and enterprises care about local marketing?- Why a good SEO strategy will have a better ROI than any other medium.- The rollout of Google Local Ads.- How to manage your lead flow.- Best practices for running a profitable local ads campaign.- Top three technical KPIs for local ads.Resources mentioned:- Joy Hawkinshttps://www.linkedin.com/in/joyhawkins/- Sterling Sky Inc.https://www.linkedin.com/company/sterlingskyinc/Insightful links:https://www.youtube.com/@SterlingSkyInc https://support.google.com/google-ads/answer/3246303?hl=enhttps://www.wordstream.com/blog/ws/2018/06/11/google-local-service-adshttps://www.youtube.com/watch?v=kS3YVCcMFqshttps://www.youtube.com/watch?v=wCVzgHJF2VQThanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Join Dots Oyebolu as he speaks with Drew Detzler, Chief Marketing Officer at DemandJump.SEO has been a complicated topic for marketers for so long. People shy away from it because a lot of times, they don't get results.DemandJump set out to simplify this leg of marketing to give both customers and marketers more of what they want.Today, Drew covers podcast SEO tips that every marketer should implement, as well as content marketing strategies that work long-term.Highlights include:- What is podcast SEO?- How a well-optimized podcast can drive commercial value for businesses.- Why every marketer should be repurposing podcasts.- How important is it to find unique podcast niches?- The ideal podcast runtime that can help drive virality of content.- Recommended podcast SEO tools.- The expectation of B2B podcasts.Resources mentioned:- Drew Detzlerhttps://www.linkedin.com/in/drewdetzler/- DemandJumphttps://www.linkedin.com/company/demandjump/Insightful links:https://neilpatel.com/blog/podcast-seo/https://www.searchenginewatch.com/2019/06/03/podcast-seo-tips-101/https://voxalyze.com/podcast-visibility-optimization-stack-2021/https://www.searchenginejournal.com/podcast-seo/333205/https://podcasters.spotify.com/resources/learn/grow/podcast-seoThanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Join Dots Oyebolu as he speaks with Oluwafemi Adeniba, Executive Director at Sustmark Consult Ltd.A lot of business owners still view marketing as an afterthought.It's up to the leaders in this industry to change the perception of marketing to leverage it in a way that benefits both consumers and companies.Today, Oluwafemi explains the reasons to break marketing down into specific categories and why AI tools should be a part of your tech stack.Highlights include:- Why do so many businesses still look at marketing as an afterthought?- What is performance marketing efficiency?- Important factors of performance marketing that every marketer should understand.- Why performance marketing is about more than financials.- The difference between marketing efficiency and marketing effectiveness.- Things marketers should stop doing so they can operate more efficiently.- Recommended tech stacks that allow B2B marketers to leverage automation and simplicity.- How to marry analytics with creativity.Resources mentioned:- Oluwafemi Adenibahttps://www.linkedin.com/in/oluwafemiadeniba/- Sustmark Consult Ltdhttps://www.linkedin.com/company/sustmark-consult-llc/Insightful links:https://lunio.ai/blog/strategy/marketing-efficiency-ratio/ https://www.cmswire.com/digital-marketing/where-do-marketers-draw-the-line-between-efficiency-and-effectiveness/ https://www.wrike.com/marketing-guide/faq/what-is-marketing-efficiency/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Join Dots Oyebolu as he speaks with Pam Didner, Sales Enablement and Content Marketing Keynote Speaker and Workshop Coach at Relentless Pursuit.Account-based marketing (ABM) is the best way forward for every B2B revenue-producing team that wants to grow long-term.But what makes ABM different from traditional marketing efforts?Today, Pam discusses ABM best practices that make scaling a business inevitable.Highlights include:- How a background in finance has helped Pam in her marketing career.- Why marketers need to be collaborating with sales teams, instead of working in silos.- Defining ABM and how it can be successful at scale.- The pros and cons when it comes to developing a scalable strategy.- The types of things you should avoid when you're investing in an ABM strategy.- General rules for how to think about segmenting customers and accounts.- Recommended CRM tools that make ABM a better process.- Top 3 KPIs for ABM and why.Resources mentioned:- Pam Didner | LinkedInhttps://www.linkedin.com/in/pamdidner/- Pam Didner | Websitehttps://pamdidner.com/services/account-based-marketing-abm/- Relentless Pursuithttps://www.linkedin.com/company/pamdidner/- Momentum ITSMAhttps://momentumitsma.com/dos-and-donts-for-building-a-successful-strategic-abm-program/- Uplandhttps://uplandsoftware.com/kapost/resources/blog/account-based-marketing-plan/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Join Dots Oyebolu as he speaks to Gabriella Bevilacqua, Creative Director at Content Allies.The way in which marketing units like sales, design and copywriting work together is often neglected.It's more important than ever for marketers to collaborate as much as possible. Once strategy meets creativity, you begin to unlock your brand's best potential.Today, Gabriella discusses why marketers and designers need to stay well connected, as well as the tools they should be taking advantage of to make life easier for both.Highlights include:- Top three lessons learned from being a brand designer.- The benefits of having the right creative design in performance-based marketing.- The necessary ingredients of a great visual marketing campaign.- Is AI a benefit or a detriment for creative directors?- How to systematize your brand, no matter how complicated it is.- Best practices for enterprise brands to create great websites.- Three no-code website builders you can try today.- Lessons learned from the creative process behind rebranding.Resources mentioned:- Dots Oyeboluhttps://www.linkedin.com/in/oyebilan/- Gabriella Bevilacquahttps://www.linkedin.com/in/gabriella-b-ab97a5b7/- Content Allieshttps://www.linkedin.com/company/contentallies/- Vectornatorhttps://www.vectornator.io/blog/marketing-graphic-design/- Unqorkhttps://www.unqork.com/resources/blog-articles/five-key-benefits-of-no-code-platforms-for-enterprises- Smart Data Collectivehttps://www.smartdatacollective.com/marketers-use-ai-take-advantage-of-3d-rendering/lThanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Flavilla Fongang, CEO of award-winning creative agency 3 Colours Rule and award-winning Founder at GTA - Black Women In Tech.Having a great brand always makes selling and marketing significantly easier. It also makes your marketing budget much more effective.Most marketers understand the importance of branding, so why is branding still such a challenge for so many of them?Today, Flavilla discusses why you should build a marketing strategy before executing your product or service, along with some proven tactics to maximize your marketing activities.Highlights include:- How much of marketing is strategy versus execution?- What are the most important ingredients for a great marketing strategy?- How to amplify your marketing activities by using the right technology, even if you have a limited budget.- The approach to targeted content for specific audience segments.- Why your brand and customer retention are intertwined.- Balancing client retention and client acquisition.- Best practices with B2B podcast marketing.- Cost-effective ways marketers can research their own brand, markets and competitors.Resources mentioned:- Dots Oyeboluhttps://www.linkedin.com/in/oyebilan/- Flavilla Fonganghttps://www.linkedin.com/in/flavillafongang/?originalSubdomain=uk- GTA Black Women in Tech | LinkedInhttps://www.linkedin.com/company/gta-black-women-in-tech/- GTA Black Women in Tech | Websitehttps://theblackwomenintech.com/- Google Analyticshttps://analytics.google.com/analytics/web/- Semrushhttps://www.semrush.com/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with David Ledgerwood, Managing Partner at Add1Zero LLC.If you want to deliver great commercial value that grows your career and the company you work with, you have to pair your marketing with your sales team.When these channels work together, you're able to continually exchange proactive insights into consumer behavior at the top funnel and consumer behavior at the bottom funnel, and it becomes a continuous process of optimizing and iterating.Today, David dives into the details of why your marketing and sales channels need to be communicating and working together to create a process that benefits both businesses and customers.Highlights include:- How to manage sales for multiple companies on a fractional basis.- Why some marketers only focus on top-line results instead of delivering real value.- Why your sales and marketing teams should be working closely together.- Top three ideas on how marketing and sales can collaborate without friction.- How to determine your marketing budget using data.Resources mentioned:Dots Oyebolu -https://www.linkedin.com/in/oyebilan/David Ledgerwood -https://www.linkedin.com/in/davidledgerwood/Add1Zero LLC | LinkedIn -https://www.linkedin.com/company/add1zero/Add1Zero LLC | Website - https://add1zero.co/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Bryan Kramer, CEO and Executive Strategist and Business Coach at H2H™ Companies.There's never been a more exciting time to be in marketing.With the rising use of AI and automation, the opportunities for innovation are increasing on a daily basis.Even with these tech advancements, the fact that human interactions will not change is going to be a determining factor for a brand's long-term success.Today, Brian discusses how being H2H (human to human) over B2C or B2B will always give your company a competitive edge, no matter how prevalent AI and automation become in the market.Highlights include:- How do companies strike the balance between automation and being human?- What drives people to take on marketing as a career or profession?- Advice for young marketers trying to find a balance between picking a marketing niche they love versus focusing on revenue.- What is a Fractional CMO?- Practical tools to become a human-centered marketer from day one.- How can marketing leaders upskill their employees?- Tips for marketers to grow and have a fulfilling career.Resources mentioned: Dots Oyebolu -https://www.linkedin.com/in/oyebilan/Bryan Kramer -https://www.linkedin.com/in/bryanjkramer/Bryan Kramer | Website -https://bryankramer.com/H2H™ Companies - https://www.linkedin.com/company/h2hcompanies/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Peace Itimi, Director of Marketing at Smile Identity.When it comes to getting PR for your business, it’s already a potentially difficult process, even at the best of times.How do you succeed at getting press for your business when there are so many marketing channels to choose from and every dollar matters?Today, Peace discusses the relevance of the press with effective B2B content marketing strategies and how to find the most effective verticals.Highlights include:- The biggest challenges from a performance marketing perspective.- The best scenarios where using the press is a good tactic in a B2B marketing strategy.- Which platforms provide the biggest impact on a PR strategy?- How to properly use a PR budget without burning through cash.- Companies using paid media to boost specific podcast episodes.Resources mentioned:Peace Itimi -https://www.linkedin.com/in/peaceitimi/?originalSubdomain=ukSmile Identity | LinkedIn -https://www.linkedin.com/company/smileidentity/Smile Identity | Website -https://smileidentity.com/Dots Oyebolu -https://www.linkedin.com/in/oyebilan/Dots Loves Marketing | Website -https://www.dotslovesmarketing.com/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Taiwo Oyewole, Lead Mentor at LatAm Startups.Startups should prioritize product market fit above all their other goals because those that find it will dramatically increase their odds of success.After all, creating a valuable business takes more effort to build than just making a financial investment on a whim.Today, Taiwo covers best practices for startups to understand and approach product market fit in a way that produces long-term benefits.Highlights include:- Best practices for how startups should approach marketing.- How startups can understand their customers after they have a product market fit.- Using psychographics instead of demographics to find product market fit.- Why you shouldn't be in a hurry to market your product.- Why B2B marketing requires a different set of skills than B2C marketing.- The kind of marketing that helps companies grow and scale.Taiwo Oyewole -https://www.linkedin.com/in/taioyewole/LatAm Startups -https://www.linkedin.com/company/latamstartups/Dots Oyebolu -https://www.linkedin.com/in/oyebilan/Dots Loves Marketing | Website -https://www.dotslovesmarketing.com/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Manick Bhan, Founder and CEO at LinkGraph.In today's digital landscape, having a strong SEO strategy is crucial for businesses looking to succeed and grow online.That's why having an expert like Manick, who has over a decade of experience in SEO, is invaluable.Today, Manick will discuss scaling organic search growth through SEO automation to improve your bottom line.Highlights include:- What is transparent-driven SEO?- Defining SEO automation and how it benefits B2B marketers.- Examples of tasks marketers can automate to save themselves time and how much time they can actually save.- How to find the balance between cost and benefits for SaaS products.- How do marketers get started with SEO automation?- Best practices to ensure your content ranks within a podcast platform.- Day-to-day automation ideas and strategies that marketers can benefit from.Resources:Manick Bhan -https://www.linkedin.com/in/manick-bhan/LinkGraph - https://www.linkedin.com/company/linkgraph/Dots Oyebolu -https://www.linkedin.com/in/oyebilan/Dots Loves Marketing | Website -https://www.dotslovesmarketing.com/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia

Join Dots Oyebolu on the Marketing Leadership podcast as he speaks with Joshua Lorimer, Podcast Lead and Creative Director at Content Allies.As AI technology continues to advance, marketers who want to stay ahead of the game will need to start paying more attention to it. AI can be utilized to streamline marketing processes and improve customer targeting and personalization.Today, Joshua provides some examples of AI in action that will benefit every marketer, as well as some of his favorite software options.Highlights include:- Why you need a good story to tell at the center of your marketing efforts.- The incoming impact YouTube will have on the podcasting industry.- The immediate benefits AI has for marketers and social media managers.- How much can Descript alone save you in subscription costs?- The fever pitch of the AI race that’s currently going on.- The road to singularity among big tech companies.Resources:Dots Oyebolu -https://www.linkedin.com/in/oyebilan/Joshua Lorimer -https://www.linkedin.com/in/joshua-lorimer-0b713869/Content Allies | LinkedIn - https://www.linkedin.com/company/contentallies/Content Allies | Website -https://contentallies.com/Dots Loves Marketing | Website -https://www.dotslovesmarketing.com/Thanks for listening to the Marketing Leadership podcast, brought to you by Dots Loves Marketing. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastSEO #PerformanceMarketing #PodcastAds #MarketingStrategy #MarketingIntelligence #PaidMedia