This week, Cassie checks in with Nidhi Bhagat, Marketing Coordinator at ESPN.  Nidhi shares her career journey thus far, including her transition from the film and production industry into marketing.  She also gives great interview tips for landing your first job out of college and provides insight on how to stand out in your role and play the "long game" in your career through building relationships.  Finally, she gives us a peek behind the curtain at ESPN's content and planning strategies to ensure they're maximizing their efforts across marketing channels. Here's a peek at what we cover in this episode: [00:04:20] - Nidhi walks us through her career journey thus far, from the film and production space into marketing. She also explains her current role in the live sports sector and what she's responsible for supporting as part of the marketing team at ESPN. [00:06:54] - Nidhi shares some of her favorite creative projects and partnerships she's had experience with during her time at ESPN.   [00:08:40] - Nidhi gives her best tips for keeping the door open to opportunities even after you leave a company and building lasting relationships in the workplace.  She also provides fantastic insight on how to stand out in the interview process and then within your role.  [00:14:42] - Nidhi explores how her previous career experiences have benefited her in her current role, demonstrating how you can pocket experiences and knowledge today in order to advance your future career. [00:17:58] - Nidhi dives into the importance of storytelling, and shares how to capture and keep your audience's attention within your content.  She also pulls back the curtain to share planning strategies ESPN uses to ensure they're maximizing their efforts across marketing channels. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Nidhi's episode: Landing a Full Time Marketing Job Right Out of College | Alison Taplin of FabFitFun Top Tips for Creatives | Lisa Meyer of Beekman 1802 ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Nidhi on Instagram: https://www.instagram.com/nidhibhagat/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ Check out wine subscription Winc: https://glnk.io/zn1l/espitz --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

This week, Erica and Cassie are catching up with Adam Cilley, Social Media Content Director at Sports Card Investor.  We first met Adam during our Clubhouse days when he was working as Senior Social Media Specialist at Clearwater Marine Aquarium, and he shared the inside scoop on how he was able to grow their TikTok by hundreds of thousands of followers.  Now, Adam joins us to uncover how to navigate social media video strategy between platforms, share his experience changing industries from non-profit to for profit, and general keys to success in a social media career. Here's a peek at what we cover in this episode: [00:04:32] - Adam shares what piqued his interest in social media early on and walks us through his career journey.  He also gives great interview tips for anyone looking to get started in social media.  [00:013:35] - Adam outlines the innovative strategies he used to grow CMA's social media presence, including utilizing Cameo, starting and scaling their TikTok, and working with animal influencers. [00:28:09] - Adam details his experience with Sports Card Investor, giving us a behind the scenes look at their current content strategy across platforms, the creation of "snackable" content on YouTube Shorts, and how they're sharing their founder's story as an audience connection touchpoint. [00:33:33] - Adam shares his management style in working with freelancers and communication advice for social media professionals.   [00:45:52] - Adam looks ahead to the future of social media and shares his thoughts on augmented reality and in-app experiences. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Adam's episode: Creating Unforgettable Customer Experiences Online | Stephen Kubiak of Universal Parks & Resorts Managing Social at a Startup? Listen to This! | Danielle Vito of AvantStay ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamcilley/ Learn more about Sports Card Investor: https://www.sportscardinvestor.com/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

This week, Erica chats with Social Media Manager Karissa Widder.  Karissa is an Instagram and creativity queen with a unique career path who joins Erica to teach us how to level up our creativity online, build community first, and use social media as a platform for good. Here's a peek at what we cover in this episode: [00:04:12] - Karissa shares an overview of her career journey, from running point on social at her local Chick-fil-A, to managing the social media for her private university, transitioning to speech pathology, and finally venturing into full time social media management. [00:08:52] - Karissa explains that you can do anything if you just get started and that there's no one correct path. She also shares more about social media as a great outlet to advocate for things you're passionate about. [00:13:06] - Karissa gives insight to her relationship with clients, and how she helps them measure success on social media. [00:17:36] - Karissa unveils her top social media tip overall, and her #1 Instagram tip (hint: it's all about COMMUNITY)! [00:21:00] - How to avoid burnout as a social media manager, and Karissa's invention of #CameraRollCrumbs. [00:23:45] - Why diversifying how you're connecting with your customer is important, and one of the best ways to connect outside of social media. [00:31:45] - Karissa offers encouragement in your career journey and insists - everyone is just figuring it out! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Karissa's episode: Managing Social at a Startup? Listen to This! | Danielle Vito of Avantstay Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Karissa on Instagram: https://www.instagram.com/karissawidder/ and https://www.instagram.com/kindredbyk/ Connect with Karissa on LinkedIn: https://www.linkedin.com/in/karissanickish/ Learn more about Karissa: https://www.karissawidder.com/ and https://www.kindredbyk.com/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

If you're overwhelmed by Instagram's constant changes and are wondering how to best create content for the platform, this episode is for you. This week, Cassie sits down with Instagram Strategist, Educator, Speaker, and Video Expert Natasha Samuel. In her conversation with Cassie, Natasha shares that the secret to building trust and community with your followers is simply showing up. And we’re in luck, because Natasha uncovers her top tips for showing up confidently and consistently as an individual OR brand, how and when to post about your offers, and the best ways to spark engagement on Instagram. Here's a peek at what we cover in this episode: [00:02:50] - Natasha provides an overview of her career journey from majoring in journalism, shifting to public relations and gaining social media exposure and knowledge, and developing her own unique video content methodologies that sparked her business, Shine With Natasha. [00:10:10] - Natasha dives into her strategic, proven system for creating and batching Instagram content. [00:15:35] - Natasha shares how to confidently show up on video in order to develop human connection and build authority in your industry through social media. [00:20:23] - Natasha explains her thoughts around analyzing your content's success and understanding why or why not you're seeing engagement. [00:23:08] - Natasha reveals her timeless tips for optimizing your Instagram profile by keeping in mind the "three part follower journey." [00:26:25] - Stories vs Feed Posts - Natasha unveils her top two tips for creating engaging Instagram stories. [00:31:05] - Natasha shares her experience landing podcast interviews, speaking engagements, and similar opportunities. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Natasha's episode: Reels 101: What Works? | Karly & Kyrsten of Millennial Social Media Marketing Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Natasha on Instagram: https://www.instagram.com/shinewithnatasha/  Connect with Natasha on LinkedIn: https://www.linkedin.com/in/natashamariesamuel/ Learn more about Shine with Natasha:  https://shinewithnatasha.com/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

Welcome back to the Marketing Happy Hour podcast, and thank you for tuning in to Season 6!  This week, Erica and Cassie chat with Kara Salazar, Social Business Specialist at Southwest Airlines.  We last interviewed Kara during our first Clubhouse session in April of 2021 when she was working in the beauty industry at European Wax Center, so it is truly a treat to speak with her again and catch up on everything that has happened since! In her conversation with us, Kara shares actionable tips around building brand loyalty through authentic customer touch points and interactions across social media. Here's a peek at what we cover in this episode: [00:03:28] - Kara shares her experience transitioning from the beauty industry to the travel industry, and how the "hub and spoke" model works for the Southwest Airlines Social Business team. [00:12:18] - Kara breaks down the process of creating an influencer campaign from start to finish, and how to identify the right influencers for your brand. [00:17:01] - Kara provides insight on what makes a great influencer pitch and how to determine the budget for each individual influencer. [00:18:43] - Kara shares more about the internal social media strategy at Southwest Airlines, and how they empower their employees to create special moments across social media. [00:23:21] - Kara chats about her predictions for the future of social media, what she's been most excited about working on with Southwest Airlines, and her ultimate career goals - including her best piece of advice for young professionals. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Kara's episode: Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Kara on Instagram: https://www.instagram.com/karasalazar/ Connect with Kara on LinkedIn: https://www.linkedin.com/in/karasalazar/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

We're officially at the end of season 5 of Marketing Happy Hour! In this episode, Erica Spitzley and Cassie Tucker share their favorite moments from the season and discuss the lessons learned from all of our guests. Lastly, Erica and Cassie look ahead to season 6 and what you can expect in the coming months! Thank you to all of the amazing guests this season: Chatting Sustainability, Marketing Career, Hard Kombucha, and...Diplo?! | Annie Atwell of JuneShine Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast Creating Excellent Audience Experiences on Social | Becca Hidalgo of Hilton Grand Vacations Getting Innovative: Pitching and Launching New Content Strategies | Michelle Westfall of Universal Parks & Resorts Launch Strategies 101: Network to Networth | Brand Collaboration Coach Kahlea Nicole Wade Brand Photoshoots 101: What You Need to Know | Photographer and Creative Amie Santavicca Why Every Brand Needs a Podcast, AND How to Build It | Rita Richa of Reignite Media and Bippity Boppity Business Grab a drink and listen in. We’ll be back for season 6 in October 2022!  ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Connect with Co-Host Erica on LinkedIn: https://www.linkedin.com/in/ericaspitzley/ Connect with Co-Host Cassie on LinkedIn: https://www.linkedin.com/in/cassaundrapalmer/ Follow Co-Host Erica on Instagram: https://www.instagram.com/espitz/ Follow Co-Host Cassie on Instagram: https://www.instagram.com/cassiejoytucker/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

This week on the Marketing Happy Hour podcast, Cassie chats with friend and podcast expert, Rita Richa. Rita is a B2B podcast coach, show producer, founder of Reignite Media, and host of Bippity Boppity Business. In her conversation with Cassie, Rita spills the tea on why every brand should have a podcast and how to strategize for one. She shares how to use podcasting to build your brand, grow your network, and land more sales.  And it wouldn't be Marketing Happy Hour without powerful career advice. Rita sprinkles in her top insight for professionals, including why experience is king and how to get more of it.  Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Rita's episode: Building a Social Media Side Hustle While Working Full-Time | Josie Maida of Maida Media Getting Innovative: Pitching and Launching New Content Strategies | Michelle Westfall of Universal Parks & Resorts ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Rita on Instagram: https://www.instagram.com/_ritaricha/ Connect with Rita on LinkedIn: https://www.linkedin.com/in/ritaricha/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

This week on the Marketing Happy Hour podcast, Erica sits down in person with a close friend and photographer, Amie Santavicca. Amie is a seasoned fashion lifestyle and advertising creative photographer with experience collaborating with Not Your Mother's Haircare, Ashley Furniture, Edible Magazines, and more. In her conversation with Erica, she shares how brands can effectively plan the creative direction for their shoots and work more efficiently with photographers. She also dives into the topic of usage rights and how photographers price their services, so you know what to expect next time you hire someone for a shoot. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Amie's episode: Managing Social at a Startup? Listen to This! | Danielle Vito of AvantStay Top Tips for Creatives | Lisa Meyer of Beekman 1802 PR 101: Set Yourself Apart | Alice Hampton of ACP Management ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Amie on Instagram: https://www.instagram.com/amiesanta/ Visit Amie's Portfolio: http://www.amiesantavicca.com/ Check out Amie's recent work for WSJ: https://www.wsj.com/articles/tampa-fl-new-development-11657728015?page=1  Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

In this episode of the Marketing Happy Hour podcast, we're welcoming one of our Season 1 guests BACK to share an update on her business and a fresh perspective on a new topic, over a year later! Join us as Cassie sits down with Brand Collaboration Coach and Content Creator Kahlea Nicole Wade, Founder of Network to Networth.  Kahlea shares her proven strategies for launching and scaling an online course, the importance of an email list and nurturing your existing audience, how to lead with value, the tech stack she uses to grow her business, her predictions for the future of influencer marketing, and so much more! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Kahlea's episode: How to Make Your First $1K as an Influencer | Influencer Coach Kahlea Nicole Influencer Marketing 101: Building and Measuring Campaigns | Geena Massara of Girlfriend Collective Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Kahlea on Instagram: https://www.instagram.com/kahleanicolee/ Follow Kahlea on TikTok: https://www.tiktok.com/@kahleanicolee Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ Resources mentioned: Flodesk: https://flodesk.com/c/KAHLEANICOLE (Get 50% off your subscription!) Kajabi: https://app.kajabi.com/r/oTYkcAjY ClickUp: https://clickup.com/?fp_ref=kahlea47 Snag Kahlea's FREE pitch template: https://view.flodesk.com/pages/5f30ab5031568a002647e0ae  Sign up for N2N Lite: https://kahleanicole.mykajabi.com/a/2147517616/FtMqaKFs --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

Brace yourselves. We're going on a ride. 🎢 This week, Erica and Cassie sit down with Michelle Westfall, Senior Content Strategist at Universal Parks & Resorts.  Michelle peels back the curtain on her career journey of starting in broadcasting and landing ultimately in content strategy. She shares this story to encourage listeners that "it's okay" to pivot in your marketing career. Aside from chatting about all things career, Michelle dives into Universal's content planning process for the Discover Universal Podcast, the parks' YouTube channel, and other digital marketing platforms.  It was actually Michelle's idea to launch a podcast for the brand and she walks us through that process -- from building the confidence to bring a new idea to the table, to crafting a pitch with relevant data, and collaborating with her team to make her idea a reality. We're excited for you to tune in to hear about Michelle's exciting career in broadcasting and hospitality - so without further ado, grab your favorite beverage and listen to this week's Marketing Happy Hour conversation.  ----- Other episodes you'll enjoy if you enjoyed Michelle's episode: Creating Unforgettable Customer Experiences Online | Stephen Kubiak of Universal Parks & Resorts Why Every Brand Needs a Podcast, AND How to Build One | Rita Richa of Reignite Media ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Michelle on Instagram: https://www.instagram.com/mrs_westfalling/ Connect with Michelle on LinkedIn: https://www.linkedin.com/in/michelle-w-464a9961/ Check out Mr. Westfall's Craft a Brew: https://craftabrew.com/ Listen to the Discover Universal Podcast: Spotify - https://open.spotify.com/show/32NWYoq0LIGEDivT6DG53W Apple - https://apple.co/3ozK0Xh Watch Ride Guys on YouTube: https://www.youtube.com/watch?v=kQ5aZfhnL-0&list=PLIjU8lNECAo9vDZe29TLRZ_8li3qhzuEW Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

In this episode, Cassie talks with Becca Hidalgo, Social Media Specialist for Hilton Grand Vacations, a vacation planning brand helping you to make every trip a memorable one. Becca shares how she transitioned from self-employment to the corporate world to work with HGV. She talks about the importance of refining customer service skills for a role in the hospitality industry, but also how this skill set should be prioritized in all social media roles. Becca also shares her go-to career advice and how to put the "social" back into social media. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Becca's episode: Creating Unforgettable Customer Experiences Online | Stephen Kubiak of Universal Parks & Resorts Reels 101: What Works? | Karly & Kyrsten of Millennial Social Media Marketing Capture and Keep Audience Attention | Nidhi Bhagat of ESPN ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Becca on Instagram: https://www.instagram.com/becca.hidalgo/ Connect with Becca on LinkedIn: https://www.linkedin.com/in/rebeccakhidalgo/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

In this episode, Erica talks with Elyse Estrella, Director of Social Media for Wine Enthusiast, a product and media company bringing wine to life.  Elyse shares the inside scoop on her 6-plus year tenure with Wine Enthusiast, the importance of improving your writing skills for a role in social, how to develop brand voice and positioning through your content, what “sticky” content is and how to know if your brand is creating just that, tips on managing a team, and so much more. Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Elyse's episode: Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly Chatting Sustainability, Marketing Career, Hard Kombucha, and...Diplo?! | Annie Atwell of JuneShine Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Elyse on Instagram: https://www.instagram.com/elyseestrella Follow Wine Enthusiast on Instagram: https://www.instagram.com/wineenthusiast/  Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

In this episode of the Marketing Happy Hour podcast, we're chatting with Annie Atwell, Director of Marketing at JuneShine, a hard kombucha and canned cocktail brand based in San Diego, California.  Annie shares an inside look at JuneShine's company-wide commitment to sustainability, how to showcase company values in your marketing strategy, a peek behind the curtain at their recent collaboration with Diplo, and so much more! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Annie's episode: Creating Unforgettable Customer Experiences Online | Stephen Kubiak of Universal Parks & Resorts Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork If you're looking for a sign to take that job in the big city, this is it! | Liz Dowen of Verizon and Golin ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Annie on Instagram: https://instagram.com/alsoknownasannie/ Follow JuneShine on Instagram: https://instagram.com/juneshineco/ Books mentioned: Ramping Your Brand by James Richardson, The Culture Code by Clotaire Rapaille, Made to Stick by Chip Heath + Dan Heath, Brand Thinking and Other Noble Pursuits by Debbie Millman, Nudge by Richard Thaler Newsletters mentioned: LeanLux, MarketingBrew Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

We're officially at the end of season 4 of Marketing Happy Hour AND one year into the podcast. In this episode, Erica Spitzley and Cassie Tucker share their favorite moments from the season and discuss the lessons learned from guests in the marketing, influencer, social media, and productivity industries. They also included a favorite segment in season close-out episodes: Rapid-fire questions Lastly, Erica and Cassie look ahead to season 5 and what you can expect in the coming months.  Thank you to all of the amazing guests this season: 👉 Ethical Copywriting with Email Strategist Karsen Murray  👉 Content Creation and the Future of Digital with L'Oreal's Ashlie Head 👉 Website and SEO Optimizations with Web Designer Macey Miller 👉 Influencer Marketing and Paid Media with Traackr's Halie Soprano 👉 Handling Tough Career Situations with Your Hosts, Cassie and Erica 👉 PR and Making Career Jumps with Golin's Liz Dowen 👉 Peaceful Productivity with Hustle Sanely's Jess Massey Grab a drink and listen in. We’ll be back for season 5 in July of 2022. Follow us on Instagram for announcements about the upcoming season! ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Connect with Co-Host Erica on LinkedIn: https://www.linkedin.com/in/ericaspitzley/ Connect with Co-Host Cassie on LinkedIn: https://www.linkedin.com/in/cassaundrapalmer/ Follow Co-Host Erica on Instagram: https://www.instagram.com/espitz/ Follow Co-Host Cassie on Instagram: https://www.instagram.com/cassiejoytucker/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

In this episode of the Marketing Happy Hour podcast, we're catching up with Hustle Sanely Founder and "peaceful productivity" advocate Jess Massey.  Jess shares a behind the scenes look at how she started her own business out of her personal journey to get and stay productive while maintaining her peace, and offers a wide variety of helpful, practical tips you can adopt to boost your productivity, including: Her top 3 productivity tips How to establish and stick to a morning routine that works for you What "habit stacking" is and how you can utilize it The importance of creating an environment that fosters productivity and creativity How to build an online community of loyal brand advocates The inside scoop on developing digital and physical products + MORE! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Jess' episode: Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray Ask MHH: 5 Tough Career Challenges + How to Navigate | Cassie and Erica Why Every Brand Needs a Podcast, AND How to Build One | Rita Richa of Reignite Media ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Jess on Instagram: https://www.instagram.com/jessmmassey/ Resources mentioned: Journal | How to Create Digital Products Course | BFF  Membership Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ Say hi! DM us on Instagram and share your favorite moment from this episode - we can't wait to hear from you! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

In this episode of the Marketing Happy Hour podcast, Cassie sits down with Liz Dowen, Verizon PR Director at Golin! Liz has experience working with many incredible PR agencies on brands like General Motors, Nestle Frozen Pizza, Got Milk, LG Electronics, Samsung, and now Verizon! Liz shares great PR and career tips including: A behind the scenes look at crisis communication How to establish and grow relationships with media outlets Why getting out of your comfort zone is key in your early career and why taking a job in a big city can be both personally and professionally beneficial Why she believes agency experience can be the best path to acquire the most skills How to make a positive impact on your team and bosses, even in large organizations Her best tips that you can take with you to your next interview + MORE! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Liz's episode: Yes, you CAN work full time and get an MBA. Here's How. | Emma Wolgast of Red Ventures Building a Social Media Side Hustle While Working Full-Time | Josie Maida of Maida Media PR 101: Set Yourself Apart | Alice Hampton of ACP Management ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Liz on Instagram: https://www.instagram.com/elizabethdowen/ Connect with Liz on LinkedIn: https://www.linkedin.com/in/elizabethdowen/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ Say hi! DM us on Instagram and share your favorite moment from this episode - we can't wait to hear from you! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

In this episode of the Marketing Happy Hour podcast, co-hosts Cassie and Erica are sitting down to chat about some tough career situations you may find yourself in! While we don't claim to be experts on any of these topics, we hope our experiences can lend a perspective to anyone who may be wondering how to navigate these challenges! Here's a sneak peek of what we're talking about: Burnout: how to avoid, navigate, and overcome it How to communicate your needs with your superiors and ask for what you want (whether that's for a raise, a lighter workload, assistance, or learning opportunities) How to break up with a client or leave your job the right way by maintaining relationships  What to do when your interests and passions no longer align with the work you're doing + MORE! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Connect with Co-Host Erica on LinkedIn: https://www.linkedin.com/in/ericaspitzley/ Connect with Co-Host Cassie on LinkedIn: https://www.linkedin.com/in/cassaundrapalmer/ Follow Co-Host Erica on Instagram: https://www.instagram.com/espitz/ Follow Co-Host Cassie on Instagram: https://www.instagram.com/cassiejoytucker/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

In this episode of the Marketing Happy Hour podcast, we're chatting with Halie Soprano, Senior Professional Services Consultant at Traackr, an influencer marketing platform that helps brands with influencer discovery, outreach, management, measurement (analytics), and more! Halie brings to the table a wealth of knowledge and years of experience in social media, paid media, and influencer marketing, and has worked for some of the coolest brands including WeddingWire (a The Knot Worldwide brand), Under Armour, and Beekman 1802! Halie offers helpful and actionable takeaways around influencer marketing, social media, and paid ad management, including: How to navigate career advances + shifts that align with your passions What to do in order to understand your brand's persona and identity The steps to take to cultivate a community that loves and trusts your brand, and how to earn your consumer's loyalty How to build a social media and influencer strategy from a blank canvas, including how to identify influencers that are a good fit for your brand Common mistakes to avoid when managing influencer partnerships Her take on the future of influencer marketing and the unique perspective around consumers as influencers Why it's important to set aside some of your influencer budget to "throw fuel on the fire" How to set up effective and measurable paid ad campaigns + MORE! Grab a drink and listen in to this week's Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Halie's episode: Influencer Marketing 101: Building and Measuring Campaigns | Geena Massara of Girlfriend Collective Top Tips for Creatives | Lisa Meyer of Beekman 1802 How to Build Brand Loyalty | Kara Salazar of Southwest Airlines ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Halie on Instagram: https://www.instagram.com/hailsoprano/ Connect with Halie on LinkedIn: https://www.linkedin.com/in/halie-soprano-69b57397/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ Say hi! DM us on Instagram and share your favorite moment from this episode - we can't wait to hear from you! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

In this episode of the Marketing Happy Hour podcast, Cassie and Erica sit down with Macey Miller, Owner and Designer at Be Bold Design Studio, a branding and website design studio based in Orlando, Florida! Macey offers incredible website optimization tips, including: Best practices to consider when starting a website from scratch How to rank higher on Google (yes, really!) What to do if your website has gone "stale" Her preferred website builders for any business or brand How to optimize your SEO + a crucial tip to ensure your optimization is recognized by search engines + MORE! Grab a drink and listen in to this Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Macey's episode: Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely Brand Photoshoots 101: What You Need to Know | Photographer + Creative Amie Santavicca ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Macey on Instagram: https://www.instagram.com/macey_miller/ Learn more about Be Bold Design Studio: https://bebolddesignstudio.com/ Connect with Macey on LinkedIn: https://www.linkedin.com/in/maceydmiller/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ Say hi! DM us on Instagram and share your favorite moment from this episode - we can't wait to hear from you! --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

In this episode of the Marketing Happy Hour podcast, we're chatting with Ashlie Head, Digital Content Manager at L'Oréal, who leads content creation and digital strategy for the Lancôme skincare division. Ashlie shares a unique perspective, and offers advice on:  How to tailor digital campaigns to different consumer personas How sharing your ideas + feedback confidently can positively impact your career The future of digital: How to navigate the Metaverse A behind the scenes look at content creation for a major beauty brand + MORE! Grab a drink and listen in to this Marketing Happy Hour conversation!  ----- Other episodes you'll enjoy if you enjoyed Ashlie's episode: Top Tips for Creatives | Lisa Meyer of Beekman 1802 Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast Getting Innovative: Pitching and Launching New Content Strategies | Michelle Westfall of Universal Parks & Resorts ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Ashlie on Instagram: https://www.instagram.com/ashliehead/ Connect with Ashlie on LinkedIn: https://www.linkedin.com/in/ashlie-head-60b579119/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

Cheers to Season 4 of the Marketing Happy Hour podcast! In this episode, we break down how to build brand omnipresence and loyalty through effective copy and email marketing tactics with Ethical Copywriter + Email Strategist Karsen Murray.  Karsen shares amazing insights, including:  - How to become a confident copywriter - Top tips for growing your email list from the ground up - How to build and nurture an authentic community around your brand - An alternate approach to using pain points in your brand messaging  Grab a drink and listen in to this Marketing Happy Hour conversation!  ----- Other episodes you'll enjoy if you enjoyed Karsen's episode: Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork Email Marketing 101: How to Increase CTR | Rondene Grinam of Microsoft Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Karsen on Instagram: https://www.instagram.com/karsenmurray/ Check out Karsen's Email 101 Course: https://karsenmurray.com/email-marketing-101 Snag Karsen’s messaging freebie!: https://view.flodesk.com/pages/624eec8661c35e3b7b289bf5 Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

Time flies and we've officially reached the end of a value-packed podcast season. In this close-out episode, Marketing Happy Hour hosts, Erica Spitzley and Cassie Tucker, sit down in person, share a bottle of wine from Winc and discuss lessons learned from the amazing guests of season 3. They also shared their favorite moments and what they're most looking forward to in next season.  Thank you to all of the amazing guests this season: 👉 Josie Maida of Maida Media  👉 Geena Massara of Girlfriend Collective  👉 Zaria Parvez of Duolingo 👉 Alice Hampton of ACP Management 👉 Lisa Meyer of Beekman 1802 👉 Hannah Pobar of Home Studio List 👉 Rondene Grinam of Microsoft Grab a drink and listen in. We’ll be back for season 4 in April of 2022 with an awesome episode from Karsen Murray, copywriter and email marketing expert. Follow us on Instagram for announcements about the upcoming season! ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Connect with Co-Host Erica on LinkedIn: https://www.linkedin.com/in/ericaspitzley/ Connect with Co-Host Cassie on LinkedIn: https://www.linkedin.com/in/cassaundrapalmer/ Follow Co-Host Erica on Instagram: https://www.instagram.com/espitz/ Follow Co-Host Cassie on Instagram: https://www.instagram.com/cassiejoytucker/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

In this episode of Marketing Happy Hour, we demystify all things email with Rondene Grinam, Global Email Marketing Manager for tech giant Microsoft.  Rondene shares incredible insights, including: The power in networking to advance your career, especially in the early days Simple email subject line tips that will increase open rates How to utilize A/B testing to optimize an email strategy How to determine if an audience is high or low value Her experience and lessons learned in transitioning into a tech marketing role + MORE! Grab a drink and listen in to this Marketing Happy Hour conversation! ----- Other episodes you'll enjoy if you enjoyed Rondene's episode: Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray Need to Optimize Your Website? Listen for SEO and UX Tips | Macey Miller of Be Bold Design Studio Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Rondene on Instagram: https://www.instagram.com/ronnitheriveter/ Follow Rondene on Twitter: https://twitter.com/RonniTheRiveter Connect with Rondene on LinkedIn: https://www.linkedin.com/in/rondenegrinam/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

In this episode of Marketing Happy Hour, we chat with Hannah Pobar, founder of Home Studio List, a platform of styled homes across 30+ states available to rent for photo shoots, film productions, and content creation. Hannah shares how she pivoted from being an art director and wedding photographer to a successful online business owner.  In growing her business, Hannah has made it work without bringing outside investments from venture capital firms. She shared how with the right team, processes and mindset, you can grow your revenue and find success. A few key points that Hannah touches on in this episode are: - The importance of delegating when building a business - How to make organic social media efforts work for growing a brand - Tips for building your personal brand as a business owner - Hannah's favorite (and FREE) PR tool  - The importance of building connections with your online audience  Grab a drink and let’s dive into this Happy Hour conversation!  ----- Other episodes you'll enjoy if you enjoyed Hannah's episode: Get the Most out of LinkedIn as a Brand and Professional | Jenny Park of LinkedIn PR 101: Set Yourself Apart | Alice Hampton of ACP Management Need to Optimize Your Website? Listen for SEO and UX Tips | Macey Miller of Be Bold Design Studio ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Hannah on Instagram: https://www.instagram.com/hannahpobar/ Connect with Hannah on LinkedIn: https://www.linkedin.com/in/hannah-pobar-09995465/ Learn more about Home Studio List: https://www.homestudiolist.com/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

In this episode of Marketing Happy Hour, we chat with Lisa Meyer, Digital Creative Director for Beekman 1802, the world's largest goat milk bodycare brand. Before beginning her career with Beekman 1802, Lisa worked in-house Web Designer for Victoria's Secret and was a freelancer for brands including IL MAKIAGE, Visionary Pet, Splendid Spoon and various sustainable fashion brands. As the Digital Creative Director for Beekman 1802, Lisa directs the creative team in all things photo, video, social and email design. She also leads the visual direction for new product launches and campaigns.  Lisa knows a thing or two about creativity and thinking outside of the box, but also putting yourself out there as a professional and landing partnerships with dream brands.  One of our favorite parts of this episode is the wealth of career advice that she shares including: how to control your interviews, tips for building your portfolio and resume, agency vs. in-house experience and what you can learn from both. Grab a drink and let’s dive into this Marketing Happy Hour conversation!  ----- Other episodes you'll enjoy if you enjoyed Lisa's episode: Landing a Full Time Marketing Job Right Out of College | Alison Taplin of FabFitFun Career Advice That's Out of This World | Sylvester Placid of NASA Content Creation + The Future of Digital | Ashlie Head of L'Oréal ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Lisa on Instagram: https://www.instagram.com/glitterfoxx_/ Connect with Lisa on LinkedIn: https://www.linkedin.com/in/lisa-meyer-6128378a/  Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

"When looking to build campaigns, listen to your audience and ask questions. You can learn so much and get feedback from every demographic and age group." In this episode of Marketing Happy Hour, we chat with Alice Hampton, founder of full-service celebrity talent agency ACP Management. Prior to launching her agency, Alice's corporate career was filled with overseeing the global communications strategies for UGG Australia, Shiseido Makeup, bareMinerals, Estée Lauder, Tom Ford & Clinique, and working with some of the world's most well-known talent including Rosie Huntington-Whiteley and Hailey Bieber. Currently, Alice manages and represents global fashion designer Anine Bing, celebrity makeup artist Nikki DeRoest, sustainability ambassador Petra Nemcova, luxury personal shopper Gab Waller and global TikTok phenomenon Kat Stickler. Alice also advises a number of Fortune 500 companies, and is on the Board of Directors for several companies within the beauty sector. In this Marketing Happy Hour interview, Alice shares insightful strategies for building and executing effective public relations strategies for your business, no matter how big or small. Some takeaways you'll learn in this episode include:  The skills you need to succeed in corporate PR Alice's number one hack for productivity and work-life balance...a lesson that can be applied to a corporate role or entrepreneurship How to approach PR and influencer campaigns in order to get the ROI you're looking for  Steps to take before engaging with online and print media publications  How to vet brand collaborations as a talent and celebrity manager  Grab a drink and listen in to our conversation with Alice Hampton. ----- Other episodes you'll enjoy if you enjoyed Alice's episode: The Future of Events, Post-Pandemic | Cayley Smith of Digiday Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork __ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Connect with Alice on LinkedIn: https://www.linkedin.com/in/alice-hampton-97b18719/ View the ACP Management Website: https://www.acp-management.com/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

"Do not excessively sell your product on social media." In this episode of Marketing Happy Hour, Zaria Parvez of Duolingo is sharing how she turned a language learning app into a highly engaging and viral brand across Tik Tok, Instagram and Twitter. As a social media coordinator and the voice of the Duolingo Owl Zaria has worked with her team to grow their social media accounts while building a community of millions of raving fans. During this interview, learn how to:  Apply the "flicker, flash and flare" method to your social media accounts Maximize your brand impact on Tik Tok Engage your audience in the comments sections on social Find success, in general, on Tik Tok Create work-life balance while working in the social media and marketing industries __ Grab a drink and listen in to our discussion with Zaria Parvez.  ----- Other episodes you'll enjoy if you enjoyed Zaria's episode: Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly Gen Z Work Habits: Balancing a Tech 9-5 and Full Time Content Creation | Angelica Song of Google Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Zaria on Instagram: https://www.instagram.com/photos_zap/ Check out Zaria's TikTok: https://www.tiktok.com/@zariaparvez Connect with Zaria on LinkedIn: https://www.linkedin.com/in/zaria-parvez-645983140/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

"View your influencers with a relational lens and not as a transaction. They're people. Build a genuine partnership and relationship with them." In this episode of Marketing Happy Hour, Geena Massara of Girlfriend Collective (formerly BuzzFeed and FabFitFun) is answering all of your questions about influencer and affiliate marketing. This Senior Marketing Manager of Affiliate and Influencer shares her answers to the questions:  What are the differences between influencer and affiliate marketing? And when do you utilize one vs. the other? Micro- or Macro-Influencers: which one brings the most value for brands?  Following an influencer campaign, what KPIs do you need to measure?  How can I land a marketing job with large consumer brands? What's your advice for keeping on top of the trends within the influencer marketing space?  If you're in the influencer industry looking for tips for enhancing your campaigns or you'd like to grow your knowledge overall of the industry, then this episode is for you.  Grab a drink and listen in to our discussion with Geena Massara. ----- Other episodes you'll enjoy if you enjoyed Geena's episode: Gen Z Work Habits: Balancing a Tech 9-5 and Full Time Content Creation | Angelica Song of Google Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr Growing a Community on Social | Karissa Widder of Kindred ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Geena on Instagram: https://www.instagram.com/geenz__/ Connect with Geena on LinkedIn: https://www.linkedin.com/in/geena-massara-14847694/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

We're kicking off season 3 of the Marketing Happy Hour podcast with a conversation with Josie Maida, founder of Maida Media and former social media team member for The Walt Disney Company.  Josie shares her incredible journey of building a business while working full-time for a large corporation. She also gives us her secrets for how she moved up with Disney several times by using her networking skills and by readjusting her mindset. Not only that, but Josie gives us her tips for growing your following on Tik Tok after taking her page and her clients' pages to "influencer status." If you’re a social media freelancer or you're looking to grow your business while working full-time, this episode is for you!  Grab a drink and listen in.  ----- Other episodes you'll enjoy if you enjoyed Josie's episode: How to Make Your First $1K as an Influencer | Influencer Coach Kahlea Nicole TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo Why Every Brand Needs a Podcast, AND How to Build One | Rita Richa of Reignite Media ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Josie on Instagram: https://www.instagram.com/josiemaida/ Check out Josie's TikTok: https://www.tiktok.com/@josiemaida Connect with Josie on LinkedIn: https://www.linkedin.com/in/josiemaida/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

We’ve officially reached the end of season two. In this close-out episode, Marketing Happy Hour hosts, Erica Spitzley and Cassie Tucker talk lessons learned this year in business and life, along with favorite moments from season two. Thank you to all of the amazing guests this season: 👉 Ally Golden of UpWork 👉 Karly and Kiersten of Millennial Social Media Marketing 👉 Angelica Song of Google 👉 Danielle Vito of Avantstay 👉 Emma Wolgast of Red Ventures 👉 Jenny Park of LinkedIn Grab a drink and listen in. We’ll be back for season 3 in January of 2022 with an amazing episode with Jodie Maida of Maida Media, formerly on the social media team with The Walt Disney Company. Follow us on Instagram for announcements about the upcoming season! ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Connect with Co-Host Erica on LinkedIn: https://www.linkedin.com/in/ericaspitzley/ Connect with Co-Host Cassie on LinkedIn: https://www.linkedin.com/in/cassaundrapalmer/ Follow Co-Host Erica on Instagram: https://www.instagram.com/espitz/ Follow Co-Host Cassie on Instagram: https://www.instagram.com/cassiejoytucker/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

We ended the last interview episode of season 2 on a high note with Jenny Park, Senior Influencer & Partnerships Manager at LinkedIn. Jenny not only shares her career journey with us - going from Cheerios to LinkedIn, but she also peels the curtain back on the world’s most famous networking app by answering the questions everyone asks themselves about the platform including “what in the world am I supposed to use LinkedIn for besides hiring?” If you’re looking to get the most out of LinkedIn and become an expert at networking on and offline, this episode is for you. Grab a drink and listen in.  ----- Other episodes you'll enjoy if you enjoyed Jenny's episode: Influencer Marketing 101: Building and Measuring Campaigns | Geena Massara of Girlfriend Collective Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely How to Build Brand Loyalty | Kara Salazar of Southwest Airlines ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Jenny on Instagram: https://www.instagram.com/mohae.jennypark/ Connect with Jenny on LinkedIn: https://www.linkedin.com/in/jenniferkimpark/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

Are you interested in grad school, but don’t know how to balance your full time job with the demands of an advanced degree program? This week, Erica sits down with her ex-coworker turned close friend Emma Wolgast, Paid Social Analyst at Red Ventures. Red Ventures is an agency that simplifies online experiences through premium content, strategic partnerships, AI-driven digital marketing, and world class intelligence and analytics.   In this episode, Emma shares her experience navigating a 9-5 while pursuing her MBA, a behind the scenes look at Paid Social, why it’s important to diversify your audience touchpoints, and her advice for anyone looking to advance their career. Grab a drink and listen in 🥂  ----- Other episodes you'll enjoy if you enjoyed Emma's episode: Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly Empathy in the Workplace + Humanizing Your Brand | Ally Golden of Upwork Gen Z Work Habits: Balancing a Tech 9-5 and Full Time Content Creation | Angelica Song of Google ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Emma on Instagram: https://instagram.com/e_wolgast Connect with Emma on LinkedIn: https://www.linkedin.com/in/wolgast Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

This week, Erica chats with Danielle Vito, Senior Social Media Manager at AvantStay, a vacation rental company catered to groups and designed for unique experiences. In this episode, Danielle shares her unique path in travel marketing, what it takes to work in social media at a startup, and how to create viral buzz around your brand. ----- Other episodes you'll enjoy if you enjoyed Danielle's episode: Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr Content Marketing 101: Creating an Effective Social Media Presence | Elyse Estrella of Wine Enthusiast Capture and Keep Audience Attention | Nidhi Bhagat of ESPN ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Danielle on Instagram: https://www.instagram.com/destinationdanielle/ Connect with Danielle on LinkedIn: https://www.linkedin.com/in/daniellevito/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

Have you ever wondered what it's like to work at Google? Curious about what it takes to land a job at one of the largest corporations in the world while managing a large social media presence? Angelica Song, Associate Product Marketing Manager at Google, shares her experience in balancing her role at the tech giant while being a well known TikTok Creator. Angelica gives us her must-know interview secrets and shares her insight on the outlook of Gen Z in the marketing workforce. Grab a drink and listen in.  ----- Other episodes you'll enjoy if you enjoyed Angelica's episode: TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo PR 101: Set Yourself Apart | Alice Hampton of ACP Management Top Tips for Creatives | Lisa Meyer of Beekman 1802 ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Angelica on Instagram: https://www.instagram.com/angelicasong/ Connect with Angelica on LinkedIn: https://www.linkedin.com/in/angelicasong/ Check out Angelica's TikTok: https://www.tiktok.com/@_angelicasong? Angelica's feature on Business Insider: https://www.businessinsider.com/google-intern-tiktok-influencer-day-in-the-life-2020-7 Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

Are you considering quitting your 9-5 to start your own social media marketing agency? Karly and Kyrsten joined us this week to share their story of pursuing the journey of business ownership and how they developed a wildly successful social media agency in a little over a year. They also dive into creating viral-worthy Reels and how they've seen video success on Instagram. Grab a drink and listen in.  ----- Other episodes you'll enjoy if you enjoyed Karly & Kyrsten's episode: TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo Your Guide to Social Media, Paid Media + Influencer Marketing | Halie Soprano of Traackr Brand Photoshoots 101: What You Need to Know | Photographer + Creative Amie Santavicca  ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Millennial Social Media Marketing on Instagram: https://www.instagram.com/millennialsmmarketing/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

Welcome to season 2 of Marketing Happy Hour! We're so excited to be back with this premier episode with Ally Golden of UpWork, the world’s work marketplace, connecting millions of businesses with independent talent around the globe. Ally is passionate about empathy in the workplace and branding. In this episode, she shares how Upwork is working to create an empathetic workplace and how you can do the same. As a brand manager, she shares insights on how all brands can humanize their company and show empathy to their consumers through various marketing channels.  Grab a drink and listen in.  ----- Other episodes you'll enjoy if you enjoyed Ally's episode: Copywriting 101 | Ethical Copywriter + Email Strategist Karsen Murray Chatting Sustainability, Marketing Career, Hard Kombucha, and...Diplo?! | Annie Atwell of JuneShine Growing a Community on Social | Karissa Widder of Kindred ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Ally on Instagram: https://www.instagram.com/allyagolden/ Connect with Ally on LinkedIn: https://www.linkedin.com/in/alexandragolden/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

That is a wrap on MHH Season 1! Thank you so much for listening. As we reminisce on this season, we’re sharing our favorite moments and lessons learned with all of you.  ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Connect with Co-Host Erica on LinkedIn: https://www.linkedin.com/in/ericaspitzley/ Connect with Co-Host Cassie on LinkedIn: https://www.linkedin.com/in/cassaundrapalmer/ Follow Co-Host Erica on Instagram: https://www.instagram.com/espitz/ Follow Co-Host Cassie on Instagram: https://www.instagram.com/cassiejoytucker/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

How does the Universal Studios Parks + Resorts team engage guests online after they leave the attractions? You’ll find out during this interview with Stephen Kubiak, Manager of Social Strategy & Content for the Universal Parks. Stephen not only shares how to create unique experiences for audiences on social media, he also shares how Twitter became one of Universal’s top platforms for engagement and how you too can create world-class social media campaigns for your business. Grab a drink and listen in.  ----- Other episodes you'll enjoy if you enjoyed Stephen's episode: Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly Getting Innovative: Pitching and Launching New Content Strategies | Michelle Westfall of Universal Parks & Resorts Video Content 101: Make it "Snackable" | Adam Cilley of Sports Card Investor ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Stephen on Instagram: https://www.instagram.com/stephen_d_kubiak/ Connect with Stephen on LinkedIn: https://www.linkedin.com/in/stephenkubiak Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

It’s job hunting season and we’re here to share crucial career advice with you from NASA’s Communications Strategist and former public speaking professor, Sylvester Placid. Learn why Sylvester says “cover letters aren’t dead” and find out his top tips for landing a career for a large corporate organization. Grab a drink and listen in.  ----- Other episodes you'll enjoy if you enjoyed Sylvester's episode: Ask MHH: 5 Tough Career Challenges + How to Navigate | Cassie and Erica Productivity 101: How to Hustle Sanely | Jess Massey of Hustle Sanely How to Build Brand Loyalty | Kara Salazar of Southwest Airlines ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Connect with Sylvester on LinkedIn: https://www.linkedin.com/in/splacid/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

Always dreamed of landing paid brand partnerships, but don’t know where to start? Kahlea Nicole, an influencer whose long term partnerships with brands inspired her to help other influencers land similar paid opportunities, shares how and when to reach out to brands, common first time influencer mistakes and how to avoid them, how to get clear on who you serve and the problem you solve, and the inside scoop on negotiating. Grab a drink and listen in!  ----- Other episodes you'll enjoy if you enjoyed Kahlea's episode: Building a Social Media Side Hustle While Working Full-Time | Josie Maida of Maida Media Influencer Marketing 101: Building and Measuring Campaigns | Geena Massara of Girlfriend Collective How to Build a 6-Figure Online Business on Your Own | Hannah Pobar of Home Studio List Launch Strategies 101: Network to Networth | Brand Collaboration Coach Kahlea Nicole Wade ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Kahlea on Instagram: https://instagram.com/kahleanicolee Connect with Kahlea on LinkedIn: https://www.linkedin.com/in/kahlea-nicole-wade-0297a1170/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

What components do you need to include in your social media strategy to ensure it’s successful? Lauren Freund of Shutterfly (formerly Taco Bell) shares what creative and strategic factors she included to ensure campaigns at her current and previous company were successful. Grab a drink and listen in. ----- Other episodes you'll enjoy if you enjoyed Lauren's episode: PR 101: Set Yourself Apart | Alice Hampton of ACP Management Content Creation + The Future of Digital | Ashlie Head of L'Oréal Creating Excellent Audience Experiences on Social | Becca Hidalgo of Hilton Grand Vacations ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Lauren on Instagram: https://www.instagram.com/laurenfreund/ Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenfreund Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

Congrats! You got your degree in marketing. Now, how do you land a full-time job right out of college? On this week’s episode, Alison Taplin of FabFitFun shares what she did to jump-start her career, some of her top interview tips, how to network straight out of college and MORE!  ____ Other episodes you'll enjoy if you enjoyed Alison's episode: Yes, you CAN work full time and get an MBA. Here's How. | Emma Wolgast of Red Ventures Get the Most out of LinkedIn as a Brand and Professional | Jenny Park of LinkedIn If you're looking for a sign to take that job in the big city, this is it! | Liz Dowen of Verizon and Golin ____ Say hi! DM us on Instagram and share your favorite moments from this episode - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. NEW: Check out our website! NEW: Join our email list! Follow Alison on Instagram: https://www.instagram.com/alisontaplin/ Connect with Alison on LinkedIn: https://www.linkedin.com/in/alison-taplin/ Follow MHH on Instagram: https://instagram.com/marketinghappyhr Follow MHH on LinkedIn: https://www.linkedin.com/company/marketing-happy-hour/ Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly: https://www.linkedin.com/newsletters/marketing-happy-hour-weekly-6950530577867427840/ Join our Marketing Happy Hour Insiders LinkedIn Group: https://www.linkedin.com/groups/9238088/ --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support