Warning: Today’s episode is going to be different. Instead of a conversation on how we’d grow any business, we want to let you see exactly what we are doing to grow one of our own businesses. This is a special series updating you specifically on Jon Alexander and his company’s journey to $100 Million. You’ll learn what has happened, what he’s doing right now and what’s next. This is a chance to peak behind the curtain and understand the mindset, the strategies and the tactics behind going from $0 to $100 Million in annual revenue. You’ll want to have your notebook or app ready for this extended episode. Timestamps:00:00 Introduction01:45 Jon Alexander's Business Journey02:16 Marketing Strategies and Assumptions04:27 Challenges and Adjustments14:50 Acquisition and Monetization25:44 Understanding Front End and Back End in Business26:12 Adjusting Strategies for Better Results26:37 The Importance of Live Events28:21 Learning from Surprises and Setbacks31:02 Planning for Success: Q4 and Beyond31:55 Setting Ambitious Goals and Working Backwards37:35 Balancing Short Term Revenue and Long Term Growth43:05 Key Advice for Aspiring Entrepreneurs47:21 Conclusion and Final Thoughts Stay Connected:Visit us at: https://www.marketingedgepod.com/Join our community of entrepreneurs: https://www.skool.com/marketing-edgeGet more free valuable content to watch: https://youtube.com/@codyalexandermktFollow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceoFollow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2Follow Cody on X: https://x.com/codyalexander2For feedback, episode ideas, and guest suggestions, contact: [email protected]

Today we’re unpacking one of the most intimidating parts of starting or scaling any business. You’ve got your offer, you’re making money. How do you break through the next ceiling? How do you go from $1 to $10 million or $100 to 500 million? The one thing most businesses will put off is addressing the “front of house” and I’m not talking about receptionists or your website. It’s one of the hardest parts of business, front-end growth. We share why so many businesses struggle, give breakdowns on how to make it work and share specific examples of what you can do. If you’re not afraid of doing the hard things, you’re going to love this episode. Timestamps:00:00 Introduction 01:11 Breaking Through Business Growth Ceilings02:11 Understanding Leads and Opportunities03:20 The Importance of Engagement04:31 Front-End vs. Back-End Marketing Strategies06:11 Scaling Your Business: Tactical Approaches10:43 Leveraging Affiliates for Distribution12:49 Broadening Your Target Audience16:51 Building a Brand for Mass Appeal20:22 Final Thoughts and Conclusion Stay Connected:Visit us at: https://www.marketingedgepod.com/Join our community of entrepreneurs: https://www.skool.com/marketing-edgeGet more free valuable content to watch: https://youtube.com/@codyalexandermktFollow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceoFollow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2Follow Cody on X: https://x.com/codyalexander2For feedback, episode ideas, and guest suggestions, contact: [email protected]

Today my Dad finally speaks out against one of the deadly sins in marketing. We believe that strong marketing is about providing value to your customers. There’s a lazy way to get results though. The hidden cost is an erosion of trust and death by 1,000 cuts over time. There’s a better way to do it. If you want to avoid committing one of the deadly sins of marketing and instead have a strong foundation that will serve your business for years - turn your volume up and buckle up. Timestamps:00:00 Introduction 01:06 The Deadly Sin of Marketing01:35 Content vs. Marketing: Defining the Difference02:31 The Evolution of Content-Driven Marketing03:13 The Importance of Engagement in Content04:24 Storytelling vs. Story Selling06:17 Building a Content-Driven Machine08:23 The Power of Consistent Messaging09:52 Core Beliefs and Audience Engagement16:49 Actionable Steps for Content Strategy17:52 Conclusion and Final Thoughts Stay Connected:Visit us at: https://www.marketingedgepod.com/Join our community of entrepreneurs: https://www.skool.com/marketing-edgeGet more free valuable content to watch: https://youtube.com/@codyalexandermktFollow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceoFollow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2Follow Cody on X: https://x.com/codyalexander2For feedback, episode ideas, and guest suggestions, contact: [email protected]

Today we’re going to talk about one of our most controversial opinions about business and marketing. How you view your customer decides what you do across almost every other part of the business. We’ll cover why it’s dangerous to have imaginary Bob’s, the sacred truth that must be destroyed and what to do instead if you want to unlock massive growth and treat your customers right. We expect this one will get a lot of controversial feedback. Timestamps:00:00 Introduction 01:12 Controversial Opinions on Business and Marketing02:10 The Myth of the Customer Avatar04:10 Understanding Your Customer's Motivations07:57 The Importance of Customer Control09:04 Real-World Examples and Strategies20:47 Final Thoughts and Takeaways21:44 Closing Remarks and Contact Information Stay Connected:Visit us at: https://www.marketingedgepod.com/Join our community of entrepreneurs: https://www.skool.com/marketing-edgeGet more free valuable content to watch: https://youtube.com/@codyalexandermktFollow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceoFollow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2Follow Cody on X: https://x.com/codyalexander2For feedback, episode ideas, and guest suggestions, contact: [email protected]

Today we’re going to discuss how to find the hidden piles of money in your business. I accidentally asked my Dad a question that led to an amazing 30 minute conversation that shows you exactly how. If you want to figure out how to handle too much opportunity, what to do when you’re at a crossroads of what direction to take the business next or just want a step-by-step guide to generating more revenue year after year, that’s exactly what you can expect in today’s episode. Get Ready. Timestamps:00:00 Introduction to Revenue Responsibility01:06 Finding Hidden Money in Your Business01:35 The Importance of Prioritizing Tasks02:44 Theory vs. Practice in Marketing04:46 Ranking Opportunities by Value08:36 Real-World Examples and Execution10:41 The Feedback Loop and Continuous Improvement13:11 Effective Customer Engagement Strategies13:47 Balancing Revenue and Long-Term Goals14:00 Maximizing Event Impact15:16 Prioritizing Marketing Opportunities17:03 Evaluating and Delegating Tasks20:02 Learning from Failures and Successes22:42 Final Thoughts and Takeaways Stay Connected:Visit us at: https://www.marketingedgepod.com/Join our community of entrepreneurs: https://www.skool.com/marketing-edgeGet more free valuable content to watch: https://youtube.com/@codyalexandermktFollow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceoFollow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2Follow Cody on X: https://x.com/codyalexander2For feedback, episode ideas, and guest suggestions, contact: [email protected]

Today, we’re going to reveal our 7 step framework that we’ve used to build a business that makes you rich. This framework is our secret to ethically 10xing your next product launch, without spending a truckload of money on advertising. If you want a shortcut to getting your audience excited about what you’re doing next and begging you to let them have access to your next product - this episode is for you. Timestamps:00:00 Introduction 01:06 The Seven-Step Framework01:31 Understanding Launch Terminology02:34 Step 1: Top of Funnel02:42 Step 2: Opt-In Page03:19 Step 3: Onboarding and Engagement04:06 Step 4: Microsite06:35 Step 5: Day of the Event08:37 Step 6: The Event Itself10:52 Step 7: Post Campaign13:36 Why This Framework Works17:49 Conclusion and Next Steps20:30 Outro and Upcoming Episode Teaser Stay Connected:Visit us at: https://www.marketingedgepod.com/Join our community of entrepreneurs: https://www.skool.com/marketing-edgeGet more free valuable content to watch: https://youtube.com/@codyalexandermktFollow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceoFollow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2Follow Cody on X: https://x.com/codyalexander2For feedback, episode ideas, and guest suggestions, contact: [email protected] 

Today, Jon is going to share with you his proven model for developing a team that will do anything for you and follow you anywhere WITHOUT feeling like you’re working for them. And I’ve been assured, without being a cult leader. Discover how to grow a great team without splurging on massive salaries and trying to headhunt from your competitors. The key to a great team, is a great leader - we will give you the framework we use to hire the right people, keep them without bloating salaries, and make them great so your business makes money for you. Timestamps:00:00 Introduction01:26 The Key to a Great Team: Leadership and Appreciation02:08 Personal Experiences and Philosophies on Team Development04:44 Hiring Right and Developing Your Team07:38 Effective Communication and Team Meetings13:22 Empowering and Replacing Yourself22:37 Conclusion: Investing Time in Your People23:41 Outro: Marketing from the Edge Podcast Stay Connected:Visit us at: https://www.marketingedgepod.com/Join our community of entrepreneurs: https://www.skool.com/marketing-edgeGet more free valuable content to watch: https://youtube.com/@codyalexandermktFollow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceoFollow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2Follow Cody on X: https://x.com/codyalexander2For feedback, episode ideas, and guest suggestions, contact: [email protected]

Today we want to give you the 3 numbers Jon plans on using to grow his business from $0 to $100 million in annual revenue. These are the 3 numbers you NEED to know. Knowing this will scale your business from where you’re at today to where you want to be. We’ll reveal what the 3 numbers are, what they mean, how to find them and why they’re the 3 most important numbers we look at every day. If you’re looking to make your first million or are trying to make $100 million, these are the 3 numbers we’d use to get there. Timestamps:00:00 Introduction 01:12 The Three Essential Numbers for Business Growth01:49 Jon's Experience and Key Metrics02:52 Understanding Customer Acquisition and Value04:30 The Importance of Long-Term Value05:34 Balancing Cost and Revenue09:07 Analyzing Conversion Rates and Trends18:07 Common Pitfalls and Best Practices21:38 Final Thoughts and Takeaways23:34 Closing and Next Episode Teaser Stay Connected:Visit us at: https://www.marketingedgepod.com/Join our community of entrepreneurs: https://www.skool.com/marketing-edgeGet more free valuable content to watch: https://youtube.com/@codyalexandermktFollow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceoFollow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2Follow Cody on X: https://x.com/codyalexander2For feedback, episode ideas, and guest suggestions, contact: [email protected]

Today we’re going to talk about how to build an outstanding marketing team – we share how to onboard a team from the ground up as well as how to shift an existing team into a winning structure. You’ll hear what we look for, how we find both entry level talent and executive or senior level marketers, how to build them up and when to know it’s time to move on. The key to growth is the right people – if you’re serious about growing your business, this is a can’t-miss episode. Timestamps:00:00 Introduction01:16 Building an Outstanding Marketing Team01:57 Restructuring and Team Dynamics04:36 Leadership and Team Building Insights09:29 Hiring the Right People16:24 Defining Job Roles and Adaptability17:19 Empowering Employees for Success17:41 The Importance of Flexibility in Marketing19:10 Balancing Strategy and Innovation20:06 Hiring the Right People20:59 Evaluating Marketing Expertise23:53 Understanding Business Metrics27:01 Integrating New Hires into Company Culture29:27 Hiring Processes and Team Morale32:36 Final Thoughts and Takeaways Stay Connected:Visit us at: https://www.marketingedgepod.com/Join our community of entrepreneurs: https://www.skool.com/marketing-edgeGet more free valuable content to watch: https://youtube.com/@codyalexandermktFollow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceoFollow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2Follow Cody on X: https://x.com/codyalexander2For feedback, episode ideas, and guest suggestions, contact: [email protected]

Today is the final segment of my interview of my dad, Jon Alexander, on his secret to success in marketing – we’ll show how he unlocked billion-dollar revenue strategies and his startup blueprint including first steps and growth strategies. Timestamps:00:00 Introduction 01:04 Generating Billion Dollar Revenue02:18 The Importance of Math in Marketing02:32 Webinar Success Stories02:55 Identifying and Fixing Problems04:44 Building Effective Marketing Teams09:01 Strategy vs. Execution14:38 Practical Application for Business14:48 Starting Over in Your 30s: Key Questions to Consider15:27 Applying Knowledge to a New Startup15:44 The Importance of Vision and Delegation16:41 Cross-Training and Team Development18:54 Daily Meetings and Continuous Improvement19:51 Building a Marketing-Driven Company21:05 Monetizing and Scaling Your Startup23:52 Exciting Future Episodes and Final Thoughts Stay Connected:Visit us at: https://www.marketingedgepod.com/Join our community of entrepreneurs: https://www.skool.com/marketing-edgeGet more free valuable content to watch: https://youtube.com/@codyalexandermktFollow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceoFollow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2Follow Cody on X: https://x.com/codyalexander2For feedback, episode ideas, and guest suggestions, contact: [email protected]

Today we’re continuing the interview of my dad, Jon Alexander, on his secret to success in marketing – we’ll dive into how he onboarded and then grew one of the most successful direct marketing businesses ever on the planet. 00:00 Introduction01:04 Secrets to Direct Marketing Success01:31 Navigating Small Business Challenges02:17 Learning from Failures and Successes02:57 Adapting to Different Industries05:38 The Financial Publishing Journey10:27 Onboarding and Early Challenges13:33 Monetizing and Growing the Business15:36 Maximizing Customer Engagement18:26 Understanding Customer Behavior in Marketing20:20 Building Credibility and Relationships21:08 Optimizing Customer Acquisition and Monetization22:14 Innovative Strategies in Financial Publishing25:17 Scaling Marketing Efforts Effectively31:17 Breaking Down the Financial Publishing Model35:47 Conclusion and Future Insights Stay Connected:Visit us at: https://www.marketingedgepod.com/Join our community of entrepreneurs: https://www.skool.com/marketing-edgeGet more free valuable content to watch: https://youtube.com/@codyalexandermktFollow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceoFollow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2Follow Cody on X: https://x.com/codyalexander2For feedback, episode ideas, and guest suggestions, contact: [email protected]