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Stan Berteloot

Welcome to The Marketing Marketing, your daily audio update on Marketing.

Total 19 episodes

1

"Accelerating SAP S/4HANA Transformations: LeapGreat & UiPath's Innovative Approach"

On October 31, a LinkedIn Live session spotlighted how automation can simplify and accelerate SAP S/4HANA transformations. This discussion was led by Robert Cummings, the CEO of LeapGreat, along with Arvind Sundaresan from UiPath and was moderated by Ross Orrett, an ERP veteran. Cummings discussed the complexity and challenges of SAP transformations such as lack of early visibility in projects, which contributes to delays and budget overruns. As a solution, LeapGreat has created "Version Zero," an early-stage prototype of the SAP S/4HANA system, which offers SAP clients a hands-on preview and real-time adjustment of their system. Supported by UiPath's automation tools, this approach minimizes human error and enables the project team to focus on more complex tasks, while significantly reducing the risks and costs typically associated with SAP implementations. https://www.example.com https://www.sample.org https://www.testsite.net https://www.website123.com https://www.mydomain.info ```

"Automating SAP S/4HANA Transformations: Insights from LeapGreat & UiPath's Vision Zero Approach"

LeapGreat recently hosted a LinkedIn Live event highlighting the impact of automation on SAP S/4HANA transformations. With participation from LeapGreat's CEO, Robert Cummings, and UiPath’s Arvind Sundaresan, the talk focused on the role automation plays in minimizing the complexities and risks associated with SAP project timelines. One of the main issues discussed was the late-stage surprises that often lead to project delays and budget escalations due to a lack of early visibility in SAP projects. To tackle this, LeapGreat provides an early-stage prototype, "Version Zero," to give stakeholders an initial preview of the system. Powered by UiPath's automation tools, this allows the project teams to identify and address issues in real-time, thus enabling timely adjustments. Moreover, UiPath's Robotic Process Automation improves efficiency by automating repetitive tasks, minimizing human error, and freeing up resources to focus on complex tasks. https://www.example.com https://www.sample.org https://www.testsite.net https://www.website123.com https://www.mydomain.info ```

"Unlocking ERP Success with LeapGreat and UiPath: Accelerating S/4HANA Transformations through Automation"

In a recent LinkedIn Live session, LeapGreat and UiPath brought forth the crucial role automation plays in SAP S/4HANA transformations. ERP implementation is famously complex, impacting several departments and often leading to delays and budget overruns. LeapGreat's CEO, Robert Cummings, discussed the solution of "Version Zero" - an early prototype of the SAP system that allows teams to spot and resolve issues ahead of time, reducing late-stage costs. With UiPath's automation tools, repetitive tasks like data migration are dealt with efficiently, freeing up teams for more complex tasks. This approach yields early benefits like improved speed, lower risk, and more reliable implementation, making this advanced approach to SAP implementation a game-changer in the field.

"SAP S/4HANA Transformations: Embracing Automation with LeapGreat and UiPath"

This just in: a LinkedIn Live session hosted by LeapGreat on the power of automation in SAP S/4HANA transformations. Leaders from LeapGreat and UiPath carved out the significance of automation in slashing SAP project timelines, complexity, and risk. According to Robert Cummings, LeapGreat's CEO, these transformations are notoriously complex due to their cross-departmental impact, leading to frequent delays and budget overruns. To tackle this, LeapGreat introduced "Version Zero", an early-stage prototype of the SAP S/4HANA system that allows project teams to spot and resolve issues ahead of time - minimizing late-stage adjustments. UiPath's Arvind Sundaresan emphasized automation's efficacy in streamlining SAP projects, handling repetitive tasks, reducing human error and speeding up processes. This combined approach could revamp how we perceive SAP implementations, bringing immediate action into traditionally theoretical planning stages.

"Changements à La Provence, Confiture d'Histoire avec François Durif, et Révolution IA par OpenAI"

In media news, today, Olivier Biscaye, the current editor of 'Midi-Libre', has been appointed to replace Aurélien Viers at the head of daily newspaper 'La Provence'. The official handover will take place on October 18th following months of speculation about Viers' future at the paper after a crisis earlier in year. Nicolas Rey will act as interim director until Biscaye takes over. However, tensions are high with the paper having lost 12 staff since the start of the year and facing a projected loss of 16.5 to 17 million euros for 2024. In literature, François Durif's novel "Torno subito" reinvents the history of confetti, charting a fascinating era in the late 19th and early 20th centuries. The author uses confetti as a powerful metaphor for memory fragments and pieces of life. Finally, in tech news, artificial intelligence manufacturers are developing innovative software called "agents" that could act to achieve specific goals. Companies like Microsoft and Google are investing in this technology with various projects underway to create systems capable of complex tasks like scheduling appointments or managing emails. However, experts are expressing concerns about potential risks associated with these autonomous agents, including loss of control and malicious uses.

"AI Innovation: Talking Exhibits at Cambridge's Museum of Zoology and MAiRA Pro S, the Robot Conductor's Debut in Dresden"

On this episode of Marketing Brew, we're diving into an innovative experience from the Museum of Zoology in Cambridge, which is using AI to bring life to their exhibits. These enhanced exhibits can interact with visitors in multiple languages, offering insights that promise to reshape future museum experiences. We'll then switch gears and talk about a symphonic wonder - a robot conductor named MAiRA Pro S, debuting with the Sinfoniker in Dresden, Germany. This three-armed maestro blurs the boundaries between man and machine, bringing to life a musical masterpiece that may be challenging to conduct for humans. Join us as we explore how these two intriguing examples are pushing the envelope in their respective fields, piquing curiosity and making bold statements about technology's potential.

AI Animates Cambridge's Museum of Zoology: A New Dawn for Interactive Exhibitions

Welcome to Marketing Brew, the cutting-edge podcast offering you a fresh scoop of the latest trends and happenings in the marketing world. In this podcast, we will explore a riveting innovation from the Museum of Zoology in Cambridge, where AI technology is breathing life into preserved specimens. Visitors can now converse with exhibits, such as a dodo or a fin whale skeleton, in 20 different languages, as the AI creates a vivid persona for each one. Next, we delve into how these Artificially Intelligent exhibits use storytelling as a tool to shift public perceptions and deepen the connection between human beings and nature. We will cover how the approach is not only entertaining but educational, generating visitor insights to inform future exhibitions. Finally, we explore the dodo's story about its diet and habitat, and the fin whale skeleton's reflections on human-nature emotional bonds, offering a new perspective on understanding biodiversity. Stay tuned to Marketing Brew as we unravel more about these AI-driven exhibits and their impact on visitor engagement and education in museums.

Elon Musk's X Drops Unilever Lawsuit & AI Impact on Legal Ethics in Victoria

Marketing Brew is back with the freshest insights about the dynamic world of marketing today. In this episode, hear about how Elon Musk's social media platform X has opted to exclude Unilever, a major consumer goods company, from its ongoing lawsuit against brands that have withdrawn their advertising campaign on the platform. Learn about the potential implications of this significant development and how it might affect the future of digital advertising on social media. Next, we delve into a controversial issue in Melbourne, where a lawyer has come under scrutiny for falsely citing cases in court through an AI software. Discover how this incident, unfolding in a state family court, could ripple through the legal community and what it tells us about the use of AI in the law industry. Don't miss this episode as we explore innovation and controversies in marketing, from social media platforms to the corridors of justice. Tune in to get your daily Marketing Brew fix.

"Musk's X Drops Unilever Lawsuit and Algorithmic Inaccuracy in Courtrooms: AI's Growing Pains"

On today's episode of Marketing Brew, we unpack Elon Musk's ongoing battle with advertisers on his social media platform X. Find out why Unilever was dropped from the lawsuit and where this leaves the titanic platform, which has experienced a significant drop in revenue. Also, we navigate the murky waters of AI in the legal world in light of a Melbourne-based lawyer facing an investigation for submitting false case citations to a family court, all generated by AI software. We weigh in on the controversy and what it could mean for the intersection of law and technology moving forward. Debate surges over the implications on professional conduct and the increasing reliance on AI in the profession. Tune in as we explore these stories, their implications, and more, only on Marketing Brew.

"Elon Musk's X Drops Unilever from Lawsuit & AI Software Spurs Legal Controversy in Melbourne"

Marketing Brew is back with latest updates and insights from exceptionally unusual corners of the business world. Today, we talk about tech mogul Elon Musk, surprising lawsuits, and social media's challenging landscape. Discover how Musk's platform X grapples with accusations and dwindling ad revenues after dropping Unilever from its lawsuit against advertisers, and find out how this could reshape advertiser-platform dynamics. Shifting our focus towards the intimidating world of law and technology, we delve into a case from Melbourne involving artificial intelligence, legal conduct, and professional responsibility. Learn how a lawyer's reliance on AI enabled software produced falsified case citations during a hearing, leading to a potential investigation, and what it means for the legal field. It's a compelling tale of AI reliance, professional ethics, and the consequences of technology mishaps. Stay tuned to know more about the depths of AI integration in our daily lives.

Market Surge and Musk's Media Moves: The S&P 500 Leap, Unilever Lawsuit, and AI Legal Trouble in Melbourne

Unleash the latest insights on "Marketing Brew," today's edition spotlights the surge in the stock market and the cautious advice extended by analysts. Experience the unexpected turn in the lawsuit between Elon Musk's social media platform X and Unilever and learn about X's ongoing battle to reestablish advertising revenue. Understand the implications of AI software generating false information in the legal world as we explore a Melbourne lawyer's recent encounter with AI software. Stay tuned to get updated on how these situations will impact the landscape of marketing and advertising.

"Strike Solutions in Hollywood, Phelps' Plunge into Mental Health Advocacy and Apple's AR Advancement: A New Vision"

"Marketing Brew" is a narrative podcast that delivers the most current and significant news stories, centered around marketing, business, and popular culture. In this week's episode, we start with the ongoing actors' strike in Hollywood, exploring the latest developments and how Hollywood's generous contract proposal could bring an end to the strike. We delve into the residuals issue over streaming revenues, as well as examine the financial losses and delays in film projects caused by this standstill. Shifting topics, the episode dives into the sporting world, chronicling Olympic champion swimmer, Michael Phelps' new endeavor - a mental health foundation. The Michael Phelps Foundation for Mental Health Advocacy aims to provide resources and support to athletes, shedding light on the often neglected yet crucial aspect of mental health in competitive sports. Lastly, we penetrate the tech universe, discussing the forthcoming release of Apple's AR glasses, titled "Apple Vision". The product is predicted to revolutionize our interaction with digital content by adding a layer of augmented reality to our everyday tasks. The episode wraps up with a discussion on the potential impact of this product release on Apple's current dominance and what it could mean for the future of tech. Tune in to understand these stories and their implications for the marketing world.

"Game-Changing Cancer Treatment, Accurate AI for Natural Disasters, Monarch Butterfly Uplift, FlickStream's Bowie Series, Canada's Green Initiative, and the World's Heaviest Pumpkin"

Marketing Brew is your one-stop shop for the most important global news, delivered with a marketer's twist. In this episode, we delve deep into the latest groundbreaking cancer research affirmed to a 'game changer’ by industry experts; we'll analyze what the development means for the medical industry and its marketing strategies. Moving to tech sphere, we explore a revolutionary AI model that predicts natural disasters and discuss the potential impacts on disaster management marketing strategies. We also discuss a surprising update in environmental circles, the increased population of monarch butterflies, and how this may shift the narrative for conservationist marketing efforts. In the entertainment segment, we look into FlickStream’s new series about David Bowie. We'll zoom into the buzz it's generating and its likely influence on streaming services marketing. We touch on the political scene, analyzing the new Canadian Prime Minister’s agenda, debating what it means for climate change and economic parity, and their impacts on overall marketing discourse. Finally, in a fun twist, we check out California's annual World Pumpkin Weigh-Off and see how a winning pumpkin can draw in the masses, offering a unique angle for local event marketing. Tune in to Marketing Brew, where we pour over the news through a marketing lens!

"Game-Changing Cancer Treatment, AI disaster prediction, Rise of Monarch Butterflies, FlickStream's New Bowie Series, Canada's Green Plans and the World Pumpkin Weigh-Off"

In today's episode of Marketing Brew, we dissect the implications of the major breakthrough in cancer research and the new AI predicting system for potential natural disasters. We'll draw connections between these innovative advancements and how they could be marketed for maximum global impact. We also delve into the surprising rise in monarch butterfly populations, inspired by effective conservation marketing campaigns. We discuss the marketing strategies behind the new David Bowie series by FlickStream that has everyone buzzing. In the political sphere, we analyze the branding of the newly elected Canadian Prime Minister and her green push. And just for fun, we'll have a chat about the heavyweight marketing attracting crowds to the World Pumpkin Weigh-off. Tune in for all this and more on this week's episode of Marketing Brew.

Marketing Mondays with Sesame Workshop, AI Insights, and Apple TV+ Updates

Join Francis Scialabba as he delves into the latest marketing insights this October 1st. In today’s episode, we: - Analyze Sesame Street’s nostalgic and uplifting social media strategy driven by Christina Vittas and Aaron Bisman, reaching over a billion people organically with positive content. - Explore the complexities and ethical considerations of AI in marketing, drawing from Quad's recent white paper. - Highlight Apple TV+'s strategic positioning in the streaming space with its upcoming thriller "Disclaimer" starring Cate Blanchett, ahead of its Venice Film Festival premiere. - Examine new eMarketer data revealing Snapchat users’ notable susceptibility to creator influence, impacting influencer marketing strategies. - Feature Jasmine Presson, CSO at Mediaplus North America, reflecting on meaningful campaigns like Revlon's "Love Test" and admiring Snickers’s iconic ads. - Discuss Levi’s collaboration with Beyoncé and Asics featuring Brian Cox in their latest ads, alongside Mondelez’s AI platform advancement with Accenture and Publicis. Stay curious and engaged with the evolving world of marketing. Until next time!

CNN's Metered Paywall, FTC Targets AI Claims, and Changes at NBC

**Today's Headlines - Monday, September 30th** - CNN is set to trial a metered paywall in October, marking a shift towards subscriber-based models in the news industry. - Impakt Partners, led by Allyson Davis and Melissa Forman, aims to spotlight women's sports with targeted content production and distribution. - The FTC is clamping down on misleading AI marketing claims, including a settlement with DoNotPay over its AI chatbot. - Google concludes its defense against DOJ's antitrust claims, arguing its ad tech operations foster user safety amidst intense competition. - Significant leadership changes: Mira Murati exits OpenAI, Hoda Kotb to leave NBC's Today show, and Joaquin Duro becomes Telemundo Deportes' new executive VP. Stay tuned for detailed discussions on these pivotal developments in media and technology.

The Onion Returns to Print, Stephen Curry Partners with Linktree, Prestige Beauty Soars

In today's episode, we delve into some intriguing developments across media, sports, retail, and marketing: - The Onion returns to print for the first time in over a decade, driven by new media ownership and a membership model aimed at profitability. - Linktree launches a major ad campaign with Stephen Curry in Times Square, emphasizing its versatility for creators. - The beauty industry sees an 8% surge in prestige beauty sales despite economic pressures, with brands responding with higher-end products. - A Harvard Business Review report finds only 30% of marketers consider their efforts highly effective, highlighting a gap in perceived vs. actual marketing success. Join us as we explore how these stories reflect broader trends and shifts across their respective industries.

Marketing Dynamics: From Mastercard's AI Moves to Megan Rapinoe and Sue Bird's Podcasting Influence

In today's episode, we'll explore the shifting landscape of sports marketing, highlighting Megan Rapinoe and Sue Bird's podcast "A Touch More" and the rise of female-driven sports content. Ellen Hyslop from The Gist discusses how the female presence is reshaping sports podcasts. We also examine Janina Lundy from Hartbeat and their inclusive campaign for Venus razors, focusing on diverse representation in brand strategy. Our coverage continues with insights from the Marketing Brew Summit in New York. Leaders like Mastercard’s Cheryl Guerin and e.l.f. Beauty’s partnership with Tinder demonstrate innovative marketing approaches and AI applications. Additionally, we delve into how podcast marketing is evolving, noting TikTok’s new ad capabilities and brands' preference for 'apolitical' influencers. Finally, we touch on Peloton's reduced marketing budget and its community-focused campaign, alongside the competitive tensions in the snack sector with J.M. Smucker's legal dispute. Join us as we unpack these dynamic changes and their implications for the marketing world.

Meta Advertising Glitch, California Sues ExxonMobil, and Apple TV+ Faces Off with HBO

Marketing Brew brings you up-to-date with the latest trends and issues shaping the marketing industry. In today's episode, airing Tuesday, September 24th, we delve into a series of pressing topics: - Meta's ad platform encountered significant bugs mid-August, causing severe misfires in ad targeting and resulting in substantial financial losses for many campaigns. - California has filed a lawsuit against ExxonMobil, accusing the oil giant of misleadingly advertising plastics as recyclable, as part of a wider initiative to tackle deceptive environmental claims. - Apple's new drama "La Maison" is drawing comparisons to "Succession," while other series like "The Buccaneers" and "My Lady Jane" are struggling to match the engagement of Netflix's "Bridgerton." - We spotlight Mike Zeman, CMO of Life360, reflecting on his career achievements and sharing his admiration for Dos Equis's "Most Interesting Man in the World" campaign. - In mergers and acquisitions, Publicis acquires Mars United Commerce, and Blue Matter buys healthcare PR agency Sam Brown, while Taco Bell partners with Omar Apollo for a new sauce packet launch. - YouTube introduces nine new features at its "Made on YouTube" event, and Meta releases its latest Responsible Business Practices Report focusing on generative AI, teen protections, and environmental impacts. Stay tuned for more insights and updates on the ever-evolving marketing landscape.