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“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!
EPISODE 142- AI Takes Flight: Royal Dutch Airlines' Tech Innovation Lead Asteris Apostolidis on Aviation Tech
Asteris Apostolidis is a Lead for Technical Innovation at KLM Royal Dutch Airlines, where he oversees the implementation and expansion of cutting-edge technologies like Artificial Intelligence, Digital Twins, and Autonomous Operations across various company departments. His extensive technical knowledge spans the fields of aeronautics and aviation, acquired through roles at academic institutions, airlines, and aircraft manufacturers in four different nations.
On The Menu:
1. Significance of balancing innovation with operational demands.
2. Emerging technologies in aviation.
3. The complexity of certifying AI-based technologies in aviation and building trust in autonomous systems.
4. AI's pivotal contribution to realizing sustainability objectives within the aviation industry.
5. Obstacles associated with expanding the scope of electric and hydrogen aviation.
6. The vital role of Digital twins and simulation methods in aviation operations.
#AsterisApostolidis #MarketerOfTheMonth #Aviation #RoyalDutchAirlines #Podcastoftheday #MarketingPodcast #TechInnovation
23:1710/11/2023
Snippet: Sam Altman, the Visionary Founder of OpenAI and ChatGPT Delves Into the Future of Creative Expression and the Power of Ideas.
In a world where the quality of ideas and a deep understanding of your vision take precedence, the artist's magic lies in their ability to articulate with a creative eye.
Sam's insights highlight the limitless possibilities of image generation and the role of human creativity.
00:1709/11/2023
EPISODE 141- The Art of Data Governance: Just Eat's Data Quality Analyst Kirill Skaletskiy on the Power of Data
Kirill Skaletskiy, a senior data quality analyst at Just Eat Takeaway, excels in collecting, interpreting, and analyzing data. His expertise spans front-end dashboard design, back-end data processing, and various programming languages like Python, SQL, DAX, Power Query M, and Excel VBA. He's dedicated to optimizing business by improving data value and clarity.
On The Menu:
1. Data Governance's Role: Vital for data management, a key aspect of being a data-driven company.
2. Good Data Quality Examples: Varies by use case, driven by data requirements and context.
3. Data Quality Challenges: Responsibility and issue remediation processes pose hurdles.
4. Open-Source vs. Commercial Tools: Pros and cons of both options for data quality management.
5. Overcoming Challenges: Data profiling and collaboration with data owners and consumers.
6. Data Monitoring: Importance of data lineage and continuous data quality measurement.
19:5909/11/2023
Snippet: Thomas Holl, Co-founder of Babbel Suggested Embracing Limitations for Navigating the Stone Age of Innovation.
As you explore AI's potential, it's clear that innovation can overcome the Stone Age feeling of certain technologies. Embrace the challenge, seek solutions, and pave the way for the future. 🙂 🤖
Discovering inspiration in AI's limitations. Watch the full episode here 👉 https://bit.ly/3FN35xH
00:3808/11/2023
EPISODE 140- Rated 'E' for Ethical: AI Caramba's Matthew Blakemore on International AI Standards
Matthew Blakemore, Chief AI Strategist at AI Caramba! & Member of ISO is an acclaimed entrepreneur and AI strategist with over a decade of experience in bringing product concepts to commercial success. His entrepreneurial journey, highlighted by his sustainability-focused tech startup demonstrates his exceptional leadership in AI and business development.
On The Menu:
1. AI's creative prowess within various industries.
2. The pivotal role of international AI standards.
3. Best Practices for Ethical Use of AI.
4. Bootstrapping vs Funding: Need for external investment in a startup's journey.
5. AI’s potential impact on the Hollywood industry.
6. Startup Voice Podcast: Echoes of Innovation.
#AiStandards #AIStrategies #Artificialintelligence
30:4204/11/2023
Snippet: Sydney Sloan, Former CMO Salesloft, Alfresco Discusses The Power of Re-establishing Contacts.
In the SaaS world, success goes beyond the user. It's about nurturing relationships with an entire community of buyers within an account. Properly categorizing, communicating, and engaging with each role is the key to sustained growth and low churn.
Watch the full episode here 👉https://bit.ly/3FDkgld
00:5804/11/2023
Snippet: Julien Bertolini, an IOT Expert at Volvo Group Reflects His Ideas on the IOT Evolution.
He witnessed the evolution of data gathering and transmission, from creating protocols and gateways to the booming IoT platform market. Join Julien as he explores the incredible growth, complexity, and innovation in this ever-expanding IoT realm.
Watch the full episode here 👉https://bit.ly/3SlkS6w
00:5503/11/2023
EPISODE 139- How AI Learns to Learn: Google DeepMind's Control Team Lead Martin Riedmiller on AI Ethics
Martin Riedmiller is a Research Scientist and Team Lead of the Controls Team at Google DeepMind. His profound interest lies in intelligent machines capable of autonomous learning from scratch, focusing on neural networks as mathematical brain models. Throughout his journey, he has consistently pushed the boundaries of machine learning, from pioneering neural forecasting systems for self-driving cars to groundbreaking reinforcement learning algorithms.
On The Menu:
1. Reinforcement Learning Core: How AI learns through trial-and-error with feedback.
2. DeepMind's Notable Projects: Atari project and teaching robots complex behaviors.
3. AI Challenges: Scaling software and team coordination hurdles persist.
4. Applications of Reinforcement Learning: Promising in controlling systems autonomously.
5. Ethical Considerations in AI: Precise goal-setting is vital to prevent unintended outcomes.
6. Future AI Trends: Exploring human intelligence, merging language models with controllers.
22:1403/11/2023
Snippet: Nicholas Thompson CEO of The Atlantic Cracks the Subscription Code.
He looks into the complexities of recruiting and retaining subscribers. He emphasizes the complexity of optimizing the subscription process by balancing brand perception, storytelling, and the important role of the paywall. ⚖
Join him in the world of data-driven tactics, where potential subscribers meet friction and happiness drives renewals👉 https://bit.ly/3FG4LJg
01:1002/11/2023
EPISODE 138- From Sportswear to Software: Decathlon's Director of AI Hugo Hamad on How AI is Upgrading Sports
Hugo Hamad is the Director of AI at Decathlon Digital where his mission is to make life easier for data users and help businesses take advantage of Data & ML in production. With more than 14 years of experience, he focuses on implementing strategies and tools to enhance the efficiency and quality of deploying AI models while engaging various professionals in creating tailored solutions.
On The Menu:
1. Passion for Technology in the Professional Journey
2. AI's Impact on Customer Experience at Decathlon
3. Challenges and Solutions in Implementing AI at Decathlon
4. Strategies for AI Deployment and Adoption
5. Exciting Upcoming AI Projects at Decathlon
6. Measuring Success and ROI in AI Implementations
12:2402/11/2023
Snippet: Ville Sointu Head of Solutions & Strategy at Ericsson Highlights the Need to Push Financial Inclusion with Central Bank Digital Currencies.
Ville also highlights the valuable contributions of mobile operators, especially in regions like Africa, in promoting financial inclusion. These models are now gaining recognition and support from central banks to extend access to the financial system.
Watch the full episode here 👉 https://bit.ly/3tRMo1i
00:4531/10/2023
Snippet: Aaron Marks, Founder of Aspire Marketing Group Discusses The Significance of Deep Customer Understanding and Crafting Impactful Content
In the realm of content creation, success transcends the regurgitation of facts. True value emerges when content is tailored to a profound understanding of the customer's needs and preferences.
Marketing should intuitively challenge and adapt, for genuinely valuable and impactful content that guides the buyer effectively. Watch the full episode here 👉https://bit.ly/3Q8jT73
00:5030/10/2023
Snippet: Phil Walsh the Chief Marketing Officer at Turing Charts the New Marketing Journey at Turing!
With a background in both traditional tech services and AI startups, he sees Turing as the perfect blend of the two. His mission? To unify the marketing team and steer them towards a cohesive strategy that transforms Turing into a nurturing, brand-building powerhouse.
Join Phil on the journey to shape Turing's marketing future. Watch the full episode here 👉 https://bit.ly/49iPQCC
01:2828/10/2023
Snippet: Jeetu Patel, EVP & GM at Cisco Discusses the Power of a Monopoly-Free Multi-Cloud World.
He highlights the importance of having an independent neutral third party that abstracts from cloud service providers. This approach fosters a free marketplace, enabling more competitiveness, innovation, and agility for companies.
Discover the benefits of a monopoly-free multi-cloud ecosystem. Watch the full episode here 👉 https://bit.ly/3M3HHI0
00:4727/10/2023
EPISODE 137- Revving Up Reality: The Scope's Founder Faruk Heplevent on the Use of CGI in the Auto Industry
Faruk Heplevent is the Founder and CEO of THE SCOPE, a CGI studio in Hamburg, Germany, specializing in photorealistic computer-generated images and animations for car launches. With over 16 years of experience, he actively engages with the CGI community and promotes sustainability in production processes. Faruk and his team at THE SCOPE are dedicated to delivering high-quality CGI content for the automotive industry.
On The Menu:
1. CGI's role in automotive content creation.
2. The concept of full CGI in automotive CGI production.
3. AI and automation in CGI workflows.
4. The Scope City Tech Demo: a CGI city-building tool.
5. Emphasis on sustainability in CGI production.
6. Metaverse's potential impact on the CGI industry.
#FarukHeplevent #MarketerOfTheMonth #CGI #AutoIndustry #Outgrow #TheScopeStudio #MarketingPodcast
36:4126/10/2023
EPISODE 136 e-Meditation Revolution: Muse's Founder Ariel Garten on Tech, Zen, Stress, & Leadership Mindfulness
Ariel Garten, the founder of Muse and co-founder of InteraXon, introduced brain-controlled computing through Muse. With a background in neuroscience and experience at the Krembil Neuroscience Centre, she's a former psychotherapist and a successful fashion designer. Her achievements have earned recognition from major media outlets like CNN, Forbes, Popular Science, CNET, CNBC, VentureBeat, TechCrunch, and the Wall Street Journal Tech.
On The Menu:
1. The historical flux of meditation popularity
2. The recent surge in meditation's popularity
3. Technology's role in meditation's spread
4. Meditation's impact on brain structure
5. Meditation in education, healthcare, and corporate wellness
6. Scientific backing for meditation's benefits
#ArielGarten #MarketerOfTheMonth #eMeditation #Muse #Outgrow #Podcastoftheday #MarketingPodcast #Stress #Tech
34:4025/10/2023
EPISODE 135- In the Blink of Data: Real-Time IoT Wisdom with Bosch's Senior Tech Evangelist Kai Hackbarth
Kai Hackbarth, currently the Senior Technology Evangelist at Bosch Global Software Technologies, brings over 21 years of experience in IoT middleware and device management across various sectors, including Smart Home, Industrial IoT, and Automotive. He has also held leadership roles at OSGi Alliance and the Industrial Internet Consortium. In recognition of his influence and expertise, Kai was named among the "Top 100 IIoT Influencers" by Onalytica in 2020.
The discussion delved into key themes, such as the evolution of IoT, the growing role of cloud and edge computing, and the importance of open environments. Real-time analytics emerged as a pivotal topic, along with challenges in SaaS and PaaS integration.
Moreover, Kai shed light on the fascinating potential of IoT in enhancing the quality of life for the elderly. This episode is a must-listen for anyone interested in the future of IoT.
On The Menu:
1. Evolution of the IoT landscape
2. IoT middleware for embedded devices
3. Growing importance of cloud and edge computing
4. Collaboration and open environments in IoT
5. The significance of real-time analytics
6. Challenges in SaaS and PaaS integration
7. Enhancing elderly quality of life with IoT
21:1223/10/2023
Snippet: Alanna Brannigan, Founder of Harvest Moon Marketing Discusses the Power of Copywriting for Persuasion!
This versatile skill not only forges connections but also drives action. While the earning potential is immense, it demands valuing your worth and standing firm in a world where it's often undervalued.🌟
Watch the full episode here 👉https://bit.ly/46w3bp3
00:4920/10/2023
Snippet: Jeetu Patel, EVP & GM at Cisco Forecasts the Hybrid Architecture of Tomorrow!
Jeetu predicts a landscape dominated by major cloud providers like Amazon Web Services (AWS), GCP, Microsoft Azure, and private data centers. He envisions a unified security cloud layer that transcends providers.🌐💡
Watch the full episode here 👉 https://bit.ly/3M3HHI0
01:2419/10/2023
Snippet: Don McGuire, Chief Marketing Officer at Qualcomm Discusses the Unique Landscape of Automotive Technology
From safety and privacy concerns to auto-grade features, the rules of tech development change within a vehicle. Qualcomm's journey into this domain has led to a $30 billion pipeline, showcasing the successful transition and the invaluable learning experiences along the way. 🌟🔒
Watch the full episode here 👉 https://bit.ly/45Ajb8g
00:4118/10/2023
Snippet: Maton Sonnemans, Partner at Ey VODW and CMO at Ey Netherlands Shares Wisdom on Fearless Transformation Leadership
Discover how to validate transformation through small-scale initiatives, enlist the right team, and scale up effectively. Embrace change with confidence!
Watch the full episode here 👉 https://bit.ly/3M1HODS
00:2917/10/2023
EPISODE 134- Tokenomics: Wax's CEO William Quigley Traces the Origins of the Great NFT Trend in Videogaming Cults
William Quigley, a cryptocurrency and blockchain veteran with over two decades of experience, started as the first institutional investor in PayPal. He has since played a key role in incubating and investing in more than 30 cryptocurrency and blockchain projects, co-founding game-changing ventures like Tether, GoCoin, and WAX. His enduring influence continues to shape the digital financial landscape.
On The Menu:
1. Demand for NFTs in gaming
2. How the initial NFT craze was driven by novelty in digital ownership
3. Video games as drivers of internet tech advancements
4. Augmented and virtual reality’s impact on gaming
5. Environmental concerns regarding NFTs
6. NFTs shifting towards utility, potential industry impact
#Crypto #Blockchain #NFT
18:5116/10/2023
Snippet: Zohar Dayan, Vimeo’s Senior VP of Product Shares the Future of Video Creation With AI!
Vimeo is excited to introduce 'One Take Editing,' a groundbreaking feature that democratizes video communication. With AI-driven script generation, users will never face writer's block again. They can bid farewell to the blank canvas dilemma and wholeheartedly embrace effortless creativity.
Watch the full episode here 👉 https://bit.ly/3LO7nZa
01:0712/10/2023
Snippet: Timo Hallantie, Head of Unit at Eic Pathfinder European Commission, Speaks on Embracing a New Era Transforming the Industry Chain!
In this changing world, securing the entire production chain from raw materials to design, manufacturing, and software is paramount. It demands a fresh perspective on industry operations. 🛠️💡
Watch the full episode here 👉 https://bit.ly/3rCktll
00:2511/10/2023
EPISODE 133- From Print to Profit: The Atlantic's CEO Nicholas Thompson Charts the Journey to Consumer Revenue
Nicholas Thompson is the CEO at The Atlantic. Nick brings editorial expertise from Wired and Newyorker.com. He boosted digital subscriptions at Wired by 300% after implementing paywalls. Thompson co-founded Atavist, authored "The Hawk and the Dove: Paul Nitze, George Kennan, and the History of the Cold War," and covers topics like Facebook scandals and marathon running.
On The Menu:
1. Strategies for ensuring The Atlantic's relevance and growth in the digital age
2. The transition to consumer revenue: The Atlantic's path to sustainability
3. Targeting new subscribers: Geographic expansion strategies.
4. Addressing bias in AI algorithms
5. The use of AI in The Atlantic's operations: Current and future applications
6. Digitizing and monetizing historical content: The Atlantic's archive project
7. OpenAI's rise over Google in attracting top AI talent and implications for the future
32:0208/10/2023
EPISODE 132- Leading with Resilience: Harvard Business Review's Editor Amy Bernstein on the Power of Trial & Error
Amy Bernstein serves as the Editor of Harvard Business Review, where she provides guidance to the magazine and its team of editors. Additionally, she holds the role of Vice President and Executive Editorial Director for Harvard Business Publishing, where she is responsible for shaping the editorial strategy and content development for HBP's Corporate Learning and Higher Education divisions.
On The Menu:
1. Navigating Editorial Challenges: Building Trust and Enhancing Delegation
2. Striking a Balance: Empowering the Team While Ensuring Quality
3. Women in Leadership: Tackling Salary and Promotion Disparities through Bias Recognition and Remediation
4. Bridging the Gap: Promoting Transparency and Diversity in Decision-Making
5. Discovering Leadership: Embracing Trial and Error on the Path to Success
6. Analyzing Supreme Court Rulings on Affirmative Action and HBR's LinkedIn Triumph
7. Serving the Audience: A Crucial Component of HBR's Success in the Digital Age
18:5507/10/2023
Snippet: Timo Hallantie, Head of Unit at EIC Pathfinder European Commission, Shares His Insights on Embracing a New Era Transforming the Industry Chain!
In this changing world, securing the entire production chain from raw materials to design, manufacturing, and software is paramount. It demands a fresh perspective on industry operations. 🛠️💡
Watch the full episode here 👉 https://bit.ly/3qxAl83
00:2506/10/2023
Snippet: Gerhard Kress, Senior Vice President of Xcelerator Portfolio & Digital Business at Siemens, Highlights The Rapid Evolution of AI A Leap Every Two Years!
Every two years, a monumental leap forward is being witnessed, enabling AI to tackle tasks previously deemed impossible. With the emergence of generic deep learning models, the possibilities are expanding exponentially. 🤖💡
Watch the full episode here 👉 https://bit.ly/3qxAl83
00:1705/10/2023
Snippet: Don McGuire, Chief Marketing Officer at Qualcomm Incorporated, Shares Insights Into Their Unique Approach to Work Culture.
Learn why they've brought their team back to the office four days a week. For Qualcomm, innovation thrives through collaboration, and being in the same room sparks creativity. Discover how their commitment to a collaborative culture drives their ability to create groundbreaking products and innovation for the long term.
Listen to the full episode here 👉 https://bit.ly/3EkfFnp
00:3604/10/2023
Snippet: Jason Elliott, Head of Cross Portfolio Solutions at Nokia Unveils the Future of Connectivity with 6G!
Discover how 6G goes beyond data communication, introducing groundbreaking network sensing capabilities. Imagine a world where radio transmissions provide a digital sixth sense, enabling the network to detect our physical presence. The future of connectivity is closer than you think! 📡
Watch the full episode here 👉 https://bit.ly/3LA8N9H
01:0403/10/2023
EPISODE 131- The AI Arms Race: Editor at Large for WIRED Steven Levy on Tech Titans, Tenacity, and the Truth
Steven Levy, an American journalist and Editor at Large for Wired, is renowned for his extensive writings on technology, computer culture, and cybersecurity. He authored the 1984 book "Hackers: Heroes of the Computer Revolution" and has written eight books covering various tech topics. His latest work, "Facebook: The Inside Story," delves into the history of Facebook through interviews with key figures like Chamath Palihapitiya, Sheryl Sandberg, and Mark Zuckerberg.
On The Menu:
1. AI's Resemblance to the Early Internet Boom
2. The AI Arms Race Among Tech Giants
3. Facebook's Growth-Centric Culture & Competition with Emerging Platforms
4. The Challenge of Privacy and Security in the Digital Age
5. Balancing Fair Reporting on Major Tech Companies
6. Thriving in the Ongoing Digital Revolution
17:5230/09/2023
EPISODE 130- Tower of Babel: Co-Founder of Babbel Thomas Holl on How to Create an Unstoppable EdTech Startup
Thomas Holl is the President and co-founder of Babbel, an innovative language learning app. With extensive entrepreneurial experience spanning two decades, he drives Babbel's North American expansion and product growth. Before Babbel, Thomas co-founded a music software startup, revolutionizing the industry with the world's first MP3 DJ tool, later sold to Native Instruments and patented as Traktor.
On The Menu:
1. Creativity and Problem-Solving Through Limitations
2. Importance of Agile Project Management and Efficiency Through "Build, Measure, Learn" Cycle
3. Driving Startup Growth with Performance Marketing
4. The Role of Instinct in Entrepreneurship and The Founding Story of Babbel
5. Babbel's Evolution as a Language Learning Platform
6. Balancing Innovation and Regulation in Technology
17:2929/09/2023
EPISODE 129- The Internet of Trucks: Volvo's IoT Expert Julien Bertolini Talks New Automotive Technologies
Julien Bertolini is an IoT expert at Volvo Group, with over a decade of experience in the field, from M2M to IoT. He has a strong technical background in solution architecture, full-stack development, and electronics. Julien is known for his passion for innovation, a long-term vision, and a customer-centric approach. Currently, he's dedicated to building and deploying IoT solutions worldwide within Volvo Group, playing a pivotal role in advancing IoT technology.
On The Menu:
1. The Evolution of IoT: From M2M to a Complex Ecosystem
2. Challenges in Implementing Industrial IoT Solutions
3. Real-Time Truck Geolocation: Enhancing Operational Efficiency at Volvo Group
4. Ensuring Security and Privacy in IoT Networks
5. Fostering Collaboration in IoT: Volvo Group's Approach
6. 5G's Impact on the Automotive Industry and IoT
16:4228/09/2023
Snippet: Ann Dunkin, CIO of the U.S. Department of Energy Shares Insights into the Evolving Landscape of Cybersecurity.
Discover how remote work and distributed teams are reshaping security paradigms. Learn why collaboration challenges now outweigh traditional network perimeter concerns. 🌐
Explore the principles of zero trust and asset-focused authentication, ensuring robust security whether your team works from office buildings or remote locations. 🛡️
Listen to the full episode here 👉https://bit.ly/3ZfOPqi
00:5728/09/2023
Snippet: Join Jean Lawrence VP of Marketing for Cloud & Network Services at Nokia as She Empowers Operators with AI & ML Insights!
Discover how these technologies enable operators to gain deep insights into customer network usage, even amidst millions of users. Learn how data-driven optimization enhances customer experiences and paves the way for personalized marketing strategies. 📈📱
In this enlightening discussion, explore the synergy of technology and telecommunications as it opens new horizons for network efficiency and customer satisfaction. 🌐📱
Listen to the full episode here 👉 https://bit.ly/3rc3SEZ
00:3327/09/2023
Snippet: Nicolas Kourtellis, Principal Research Scientist & Interim Co-Director at Telefónica Guides the Path to Fair and Unbiased AI.
Learn how to address data collection challenges and representativeness, ensuring that AI models are both unbiased and effective across various labels and properties. Nicolas shares insights that are shaping the future of responsible AI. 🌐🤖
Join us in this insightful exploration of the AI landscape, where fairness and impartiality are key to building trustworthy and equitable technology. 🎙️🌐
Watch the full episode here @marketerofthemonth 👉https://bit.ly/3PacG5V
01:2226/09/2023
Snippet: Ann Dunkin, CIO at the U.S. Department of Energy Highlights The Importance of Budget Allocation in Driving Innovation.
To stay on the cutting edge, they prioritize investing a portion of their budget into new technologies while finding ways to minimize spending on outdated systems.
The goal? More innovation, less legacy tech, and a secure, up-to-date future. In essence, Dunkin's vision is a continuous cycle of innovation where resources are thoughtfully allocated.
Watch the full episode here 👉 https://bit.ly/3ZfOPqi
00:4923/09/2023
EPISODE 128- From Filmmakers to Marketers: Vimeo's Senior Vice President Zohar Dayan on the Power of Videography
Zohar Dayan is Vimeo's Senior VP of Product, shaping video creation and editing strategies, including the upload experience and live streaming. Previously, he founded Wibbitz, an AI-driven video creation company, with 20+ years of startup and product management experience. He's recognized as a top Israeli entrepreneur and has also previously delivered a TEDx talk on innovation.
On The Menu:
1. How interactive videos, including hotspots and branching, enhance user engagement.
2. Why Vimeo stands out as an all-in-one video platform, offering creation, editing, collaboration, analytics, and hosting tools.
3. Creative Magnet: Vimeo's history as a creative hub attracts filmmakers and sets high content quality standards.
4. Video Innovation: Vimeo is dedicated to simplifying video creation with AI-driven tools like one-take editing.
5. How Generative AI makes video creation accessible.
6. Broad User Focus: Vimeo serves diverse users, from marketers and businesses to individuals seeking effective video communication.
Vimeo's commitment to innovation is evident through its interactive videos featuring hotspots and branching, enhancing user engagement. As an all-in-one video platform, Vimeo offers creation, editing, collaboration, analytics, and hosting tools, setting it apart in the industry.
Vimeo's rich history as a creative hub attracts filmmakers, fostering high-quality content standards. Zohar highlights Vimeo's dedication to simplifying video creation with AI-driven tools like one-take editing and Generative AI, making video creation accessible to all. Ultimately, Vimeo serves a broad user base, including marketers, businesses, and individuals, facilitating effective video communication for diverse needs.
20:4022/09/2023
EPISODE 127- Digitizing a Sports Giant: Decathlon's Chief Digital Officer Jerome Dubreuil Talks Marketing Gamification
Jérôme Dubreuil has been the Chief Digital Officer at Decathlon since 2020, leading the digital transformation for 100,000 teammates in 70 countries. He boasts over 20 years of experience in tech, including 9 years in Silicon Valley startups, establishing an early startup incubator and launching three successful spinoffs, including the acquisition of Orb Networks by Qualcomm and 9 years in major multinationals, where he played a key role in creating cloud-based services for connected devices.
On The Menu:
1. Pandemic Impact: Boosted digital adoption and customer experiences at Decathlon.
2. Unique Digitization Approach: Eco-design, carbon footprint reduction, and sport experience focus.
3. Influencer Collaboration: Enhancing customer experiences globally via social media.
4. Cloud Computing Future: Reimagining ownership and transparency in interactions.
5. Gamification in Sport: Integrating VR games and connected treadmills.
6. User Experience Enhancement: Prioritizing trust, ethics, and Omni-channel experiences.
In this episode, we delve into the pandemic's transformative impact, catapulting Decathlon's digital adoption and customer experiences. Dubreuil reveals their unique approach to digitization, emphasizing eco-design, carbon footprint reduction, and an enriched sport experience.
He highlights the power of influencer collaboration in enhancing global customer experiences through social media. Additionally, Dubreuil envisions the future of cloud computing, emphasizing transparency. We also explore gamification in sports and the paramount focus on trust, ethics, and omni-channel experiences. Tune in for insights into Decathlon's dynamic digital journey!
12:3822/09/2023
Snippet: Timo Hallantie, Head of Unit at EIC Pathfinder European Underscores The Critical Role of Balancing Stakeholder Needs in Innovation Funding
While acknowledging that some bureaucracy is inevitable when managing public funds, Timo is committed to optimizing these processes, ensuring they're conducive to impactful innovation and accessible for all stakeholders.
Subscribe to our Marketer of the Month Podcast on Spotify to catch their episode when it releases 👉 https://spoti.fi/474JTb8
01:1121/09/2023
EPISODE 126- Timing is Everything: EY Netherlands' Partner Maton Sonnemans Discusses Marketing Value and Desirability
Meet Maton Sonnemans, Partner at EY VODW and CMO at EY Netherlands. Maton has been with VODW, one of Europe's major strategic marketing agencies since 1994 - which became part of EY in July 2018. With over two decades of experience, Maton specializes in aiding large corporations in becoming more customer-focused, agile, and innovative, guiding them from strategy planning to realization. His expertise spans product innovation, new distribution channels, and brand development.
On The Menu:
1. Elements for Successful Transformation: Shared vision, urgency, and leadership support
2. Recognizing the organization's season of change to determine the urgency
3. Launching Successful Products: Focus on creating added value for customers and ensuring desirability
4. Data and Analytics in Decision-Making: Data is a starting point; creativity is crucial for marketing success
5. Prioritizing customer value creation to drive shareholder value
6. Changing Consumer Behavior and Marketing Trends: Cultural shifts, sustainability, and inclusiveness
Maton highlighted key insights for successful transformation, emphasizing shared vision, urgency, and leadership support as critical elements. Recognizing the organization's season of change helps gauge urgency accurately. When launching new products, the focus should be on creating customer value and desirability. Maton stressed that while data is essential, creativity remains vital for marketing success. Prioritizing customer value creation ultimately drives shareholder value, and Maton discussed the changing consumer behavior and marketing trends, including cultural shifts, sustainability, and inclusiveness. Tune in to discover more about Maton's wealth of knowledge in strategic marketing and transformation.
22:1921/09/2023
Snippet: Daniela Barbosa GM of Blockchain Healthcare & Identity at The Linux Foundation Discusses the Need for Empowering Teams for Blockchain Success.
Daniela highlights the unique approach of the Hyperledger Foundation, which thrives with only nine employees. These team members, empowered throughout the community, guide, and support developers and marketers in various projects.
She focuses on the importance of balance and empowerment, ensuring that staff members become leaders in their own right. Openness and empathy are key in this inclusive community, where diverse backgrounds and circumstances are valued. Join the journey towards blockchain innovation!
Watch the full episode here @marketerofthemonth 👉 https://bit.ly/3sxvEMc
00:5920/09/2023
Snippet: Sam Altman, founder of OpenAI Gave His Insights on Unlocking the Future of AI.
Instead of starting from scratch, these startups will fine-tune existing models to create tailored solutions for various industries, driving innovation through data-driven strategies.
Success in this evolving landscape will depend on a startup's ability to harness the data flywheel effect. In this dynamic AI landscape, Sam Altman's insights highlight the evolving nature of AI startups, emphasizing their potential for innovation and differentiation. 🚀
00:5819/09/2023
EPISODE 125- The Unsung Heroes of Innovation: EU's Head of Innovation Unit Timo Hallantie on the Power of SMEs
Timo Hallantie, Head of Unit at the European Commission since 2014, oversees the EIC Pathfinder program within the European Innovation Council. He brings vast experience in ICT R&D and innovation policies, having held various roles at the EC, including ERA, public-private partnerships & international cooperation.
On The Menu:
1. EIC Pathfinder Program: Supporting innovators in realizing breakthrough technology dreams aligned with the EIC's goals
2. Involvement in 3D materials, spintronics, and quantum technologies
3. The crucial role of SMEs as innovative drivers
4. Addressing funding and financing needs, including public investment
5. Key drivers for successful international collaboration in R&D and innovation policies
6. Emerging technologies with potential societal impact, such as fusion energy, quantum technologies, and medical imaging
10:4316/09/2023
Snippet: Carmen Fontana, Member of IEEE Discusses The Healthcare Challenges with Augmented Reality.
Their approach avoids wearables like headsets, addressing vital concerns like infection control and the comfort of working with sensitive populations such as individuals with autism or complex medical needs. It's a unique blend of technology and empathy.
Subscribe to our Marketer of the Month Podcast on Spotify to catch their episode when it releases 👉 https://spoti.fi/474JTb8
00:2615/09/2023
EPISODE 124- Connecting the Dots: Nokia's Head of Ecosystem Marketing Jason Elliott on the Race from 5G to 6G
Meet Jason Elliott, Head of Cross-Portfolio Solutions and Partner Marketing at Nokia. Jason leverages two decades of IT and wireless communications expertise to foster knowledge-sharing and collaboration. Having previously held leadership roles at Lucent Technologies/Alcatel Lucent, Jason's passion lies in utilizing technology for new business opportunities and sustainability goals.
On The Menu:
1. Next-Gen Networking: transition from 5G to 6G, emphasizing 5G's role in digitizing industries and introducing network sensing in 6G.
2. Network's role in hastening digitalization across sectors and achieving Sustainable Development Goals (SDGs) via enhanced efficiency.
3. Collaboration's significance in driving innovation, with partnerships spanning cloud providers, experts, research, and startups.
4. Addressing prioritization dilemmas and the importance of transparent communication and trust in ongoing partnerships.
5. The need for future-proofing networks, covering advancements in both wireless and fixed networks, and anticipating the impacts of the metaverse and VR devices.
6. 6G's sensing capabilities as they bridge the physical and digital realms.
11:1515/09/2023
EPISODE 123- The 5G Gold Rush: Nokia's Vice President for Marketing Jean Lawrence Charts the Next Industry Shift
Meet Jean Lawrence - Head of Global Marketing at Nokia Cloud & Network Services. With 25 years of tech industry experience, she has held leadership roles at Oracle, Computer Sciences Corporation, Motorola, and T-Mobile. Jean is dedicated to helping businesses harness the power of 5G and cloud technology for automation, analytics, and new revenue models.
On The Menu:
1. Fostering 5G and Cloud Adoption: Showcasing successful cases and ROI calculators to encourage traditional firms.
2. Unified Global Marketing: Creating a common purpose and leveraging diverse skills in marketing for global organizations.
3. Distinct Marketing Approaches: Tailoring messaging for enterprises and service providers, emphasizing industry-specific benefits.
4. Future-Proofing 5G: Adapting 5G networks to evolving customer needs, addressing challenges and opportunities.
5. Innovative 5G Opportunities: Exploring the potential of 5G technology across industries.
6. Sustainability & Responsibility: Nokia's commitment to sustainability and ethical practices, addressing ESG concerns.
09:2914/09/2023
Snippet: Ville Sointu Head of Solutions & Strategy at Ericsson Highlights the Remarkable Impact of Mobile Phones on Global Financial Inclusion.
Mobile operators, especially in Africa, play a pivotal role in driving this trend, making it more cost-effective to bring financial services to previously underbanked populations. 🌍🤝
Watch the full episode here Marketer of the Month Podcast 👉https://bit.ly/3qIjZcW
00:5114/09/2023
Snippet: Jeetu Patel EVP & GM of Security & Collaboration Business Units at Cisco Empowers the Next Generation in the Post-Pandemic Workplace
To mitigate this risk, he emphasizes the importance of nurturing a workplace culture where employees can actively engage, voice their opinions, and contribute meaningfully, regardless of their physical presence. Building these skills and creating a safe space for the next generation ensures their active participation in shaping the future workforce.🌟
Watch the full episode here @marketerofthemonth 👉 https://bit.ly/3P1bbqI
00:5413/09/2023
Snippet: Daniela Barbosa GM of Blockchain Healthcare & Identity at The Linux Foundation Discusses the Need for Bridging Knowledge Gaps and Fostering Developers.
Education plays a pivotal role in unlocking blockchain's transformative potential across industries, with a need for broader understanding. Equally important is nurturing a skilled developer community to drive innovation in blockchain applications.
By addressing these challenges, the blockchain landscape can continue to grow, innovate, and drive positive change in multiple sectors.
Check out the full episode here 👉https://bit.ly/3sxvEMc
00:3012/09/2023