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“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!
EPISODE 181- Google LSAs: The Accelerator for Marketing Success with Ryan Steinolfson
Ryan Steinolfson, founder of Accelerate Marketing, is at the forefront of local service ads and reputation management. With over 12 years of experience, his agency excels in Google Local Service Ads (GLSA), Google Screened, Google Guaranteed, and other digital marketing tools, providing top-notch services for local businesses. Passionate about enhancing online visibility and reputation, his expertise lies in optimizing Google Business Profiles, call tracking services, and delivering comprehensive reputation management solutions.
On The Menu:
1. Emphasizes the importance of Google LSAs and Maps for business visibility.
2. Discuss using CRM tools like GoHighLevel and CallRail to supplement Google's limitations.
3. Describes the ideal client as someone willing to invest, increase budgets, and actively participate in the marketing process.
4. Highlights a diverse and unique schedule, involving communication with the team, podcast recordings, and client meetings.
5. Acknowledges the rapid pace of marketing and emphasizes the importance of daily practices like meditation to stay intentional and focused.
6. Expresses interest in growing own food through a food forest on a newly purchased property and the enjoyment of business as a team sport.
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Happy creating!
#RyanSteinolfson #MarketingStrategies #MarketerOfTheMonth #Marketing #Success #GoogleLSA #Outgrow #Podcastoftheday #MarketingPodcast #FutureofNetwork
37:1527/03/2024
Snippet: Jay McBain Chief Analyst of Canalys, Predicts Business Model Transformation in 5 Years.
Ecosystems drive change; subscription, usage, and value-based models prevail. SaaS thrives with product-led growth; DTC surges, fueled by subscriptions. Marketplaces boom, reshaping 1/3 of the US economy.
Watch the full episode here 👉https://bit.ly/3xbiFC7
00:5924/03/2024
Snippet: Liza Landsman, CEO at Stash, Uncovers a Common Misconception.
while many companies boast of being consumer-centric, there's a crucial difference between operational efficiency and prioritizing a seamless experience for consumers. 🛍️🔍
Watch the full episode here ➡️ https://bit.ly/3TI9j9V
00:4923/03/2024
Snippet: Steven Levy, Editor at Large for WIRED, Delves into the World of Mixed Reality.
He talks about the contrasting visions of Meta and Apple. While Meta envisions it as a gaming and social interaction tool, Apple sees it integrated into interfaces for workplace applications. Despite differing perspectives, both companies share the same underlying technology.
Catch the insightful discussion here 👉 https://bit.ly/45rvHH8
01:3222/03/2024
EPISODE 180- Network as a Service: Colt's Eduardo Pérez on the Future of Network Connectivity
Eduardo Pérez, Senior Lead of Strategy and Innovation at Colt Technology Services, is a seasoned telecom professional with a decade of international experience in digital strategy, product, and operations. His passion for digital platforms and ecosystems drives him to excel in crafting intuitive user experiences, launching innovative business models, and fostering lasting partnerships between telcos and startups. His multi-award-winning career reflects his commitment to driving excellence and innovation in the telecom industry.
On The Menu:
1. Significance of personal connection and cultural alignment in partnerships.
2. Colt's identity as a global telecommunication company detailing services and unique digital customer journey.
3. Use of SDN, highlighting the unique approach to digitizing end-to-end processes in real-time.
4. Global digital infrastructure simplifies access to a digital world for enterprises.
5. NAAS (Network as a Service) is a transformative way of delivering connectivity, emphasizing flexibility and real-time consumption.
6. Need for customer engagement, education, and changing industry expectations.
7. Colt's cultural approach and the revolution towards focusing on product-driven strategies.
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Happy creating!
#EduardoPérez #Colt #MarketerOfTheMonth #Naas #Connectivity #Outgrow #Podcastoftheday #MarketingPodcast #FutureofNetwork
20:4822/03/2024
Snippet: Ariel Garten, Founder of Muse® by Interaxon Inc.Unveils a Powerful Metaphor.
“The mind is like the weather" at the Collision Conf. She explores how this analogy provides real-time feedback and data during meditation, empowering you to understand your brain's activities.
Watch the full episode here 👉 https://bit.ly/3TukdQl
00:5521/03/2024
Snippet: Tracy Benson, CEO and Co-Founder Obsesh On Athlete to Marketer, Breaking the Financial Barrier at TNW Conference.
Reflecting on the post-college struggle, this speaker shares the journey from aspiring athlete to marketer due to financial challenges. Now, a solution emerges, empowering young athletes to learn and thrive under the guidance of seasoned professionals.
Watch the full episode here 👉https://bit.ly/3wOHP9I
01:2216/03/2024
Snippet: Sairah Ashman CEO of Wolff Olins, Redefines the Studio Landscape.
Gone are the days of conventional setups. Sairah emphasizes the importance of diverse, dynamic teams fostering creativity and innovation worldwide.
Catch the visionary conversation here 👉 https://bit.ly/49PH3rs
00:5215/03/2024
EPISODE 179- Startup Symphony: Itxaso del Palacio on the Changing Role of EU Investors in 2024
Itxaso del Palacio, a distinguished individual, serves as a General Partner at Notion, contributing her strategic insights to the venture capital landscape. As a member of the Board of Directors for Kauffman Fellows (class 18) and an Associate Professor at UCL, she bridges academia and industry, enriching the realms of education and innovation. Beyond her roles, she is a noteworthy angel investor, supporting and nurturing promising startups.
On The Menu:
1. Explores the changing role of investors in Europe, emphasizing a shift towards operational, founder-friendly strategies.
2. Discusses how Kauffman shaped the notion of giving before getting into the startup ecosystem, focusing on openness and continual learning.
3. Examines the influence of an open-minded, entrepreneurial Basque upbringing on decision-making in investing and entrepreneurship.
4. Highlights the disciplined mindset acquired from a background in classical ballet and its application in the competitive startup environment.
5. Articulates Notion's optimistic view of the European startup ecosystem, citing talent, a growth mindset, and a willingness to build strong companies within Europe.
6. Reveals the role of teaching spinning classes in maintaining a healthy work-life balance and starting the day with positivity.
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Happy creating!
#ItxasoDelPalacio #Notion #MarketerOfTheMonth #StartupGrowth #Investors #Outgrow #Podcastoftheday #MarketingPodcast
21:3015/03/2024
Snippet: Maton Sonnemans, Partner and CMO at EY Netherlands, Spoke on Transforming the Consulting Landscape.
No more sticking to old norms, clients now engage with diverse, dynamic teams, fostering creativity and innovation to shape the most optimal solutions.
Catch the full conversation here 👉 https://bit.ly/48PLhOs
00:4414/03/2024
Snippet: Ariel Garten, Founder of Muse by Interaxon Inc., Shares Insights Into the Transformative World of Brain Sensing Technology.
Discover how this tool aids people in meditation, promoting focus and relaxation. For Ariel, the vision goes beyond, envisioning a better world as more people embrace meditation.Watch the full episode here 👉 https://bit.ly/3TukdQl
01:0213/03/2024
Snippet: Maton Sonnemans, Partner at EY VODW and CMO of EY Netherlands Explores Success in Products.
He highlights the crucial role of a product's desirability in achieving success. Dive into key insights on creating products that customers truly want.
Watch the enlightening discussion here 👉 https://bit.ly/3IdMJzf
01:0410/03/2024
Snippet: Erik Huberman Chief Executive Officer at Hawke Media Advices to Balance Virtual and Physical Connections in a Global Business.
In a world-spanning enterprise, despite being digitally connected, in-person events remain crucial. With offices in diverse locations like China, and the Philippines, hosting an event in LA underscores the significance of building relationships biologically.
Bridging the virtual gap is challenging, but the rewards are immeasurable. Watch the full episode here 👉https://bit.ly/48LPTFf
00:4109/03/2024
Snippet: Amy Bernstein, Editor of Harvard Business Review and Co-host of the Women At Work Podcast, Speaks on Constant Innovation.
She tells us how she leads a team that fearlessly jumps into new platforms, experiments with innovative forms of branding, and connects with individuals at the early stages of their careers. This dynamic approach ensures relevance and user engagement beyond the confines of traditional media.
Watch the full episode here 👉https://bit.ly/3tIguF2
00:5608/03/2024
Snippet: Amy Bernstein, Editor at Harvard Business Review and Co-host of the Women at Work Podcast, Navigates Common Pitfalls.
She shares insights on three prevalent mistakes: arrogance, entitlement, and acting out of fear and self-protectiveness.
Watch the full episode here 👉https://bit.ly/3tIguF2
00:3207/03/2024
EPISODE 178- Managing Clients, Cash, and Calendars in 2024: Oz Alon's One-Stop Solution
Oz Alon, the Co-founder and CEO of Honeybook, leads a team of visionary innovators and creative problem solvers. With a fervent mission to empower businesses to own their independence with passion and purpose, Oz is instrumental in building tools, resources, and a supportive community for independent ventures. Under his leadership, Honeybook pioneers a movement to ensure that independent businesses thrive by providing the necessary support and fostering an environment where entrepreneurs can succeed in doing what they love.
On The Menu:
1. Insights into the organic evolution of HoneyBook and the realization of the need for a platform for service-based businesses.
2. Discussion on how the recent Series E funding enables strategic investments while maintaining a lean approach.
3. Introduction of the concept of client flow as a parallel to an online store for service-based businesses.
4. HoneyBook's strategy stands out by offering a comprehensive solution, managing clients, cash, and calendars in one place.
5. Emphasizing the role of brand strength, rooted in core values and employee dedication.
6. Vision beyond HoneyBook involves promoting bilingualism among Israeli children to increase global opportunities.
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#OzAlon #HoneyBook #MarketerOfTheMonth #Cash #ClientManagement #Outgrow #Podcastoftheday #MarketingPodcast
23:4406/03/2024
Snippet: Khalid El Khatib, Chief Marketing Officer at Stack Overflow Embraces Smarter Minds and Time Management Tactics.
A seasoned executive shares two key pieces of advice: prioritize hiring those smarter than you, and master time management by leveraging early mornings and setting aside meeting-free Fridays to ensure productivity in a highly distributed team environment.
Watch the full episode here 👉https://bit.ly/3wAxJcs
00:5904/03/2024
Snippet: Kelvin Beachum, NFL Athlete, and Investor Arizona Cardinals Football Club Shares Insights into the Skill that Defines Success.
Discover the importance of thriving in crucial moments, where seconds can make or break in both football and the corporate arena.
Watch the episode here 👉https://bit.ly/3Ted0np
00:3502/03/2024
Snippet: Steven Levy, Editor at Large for WIRED Delves into the Growing Challenge of Privacy.
In a world where data storage is easier than ever, Levy envisions a future where traditional identification becomes obsolete, replaced by the seamless recognition of faces and data. 🚀💻
Watch the episode here 👉 https://bit.ly/3uVXzqE
01:1401/03/2024
Snippet: Thomas Holl, MD & Co-founder of Babbel, on the Early Tech Challenges!
Explore the starting day's struggles with speech recognition and cross-compilation between technologies. Let's Dive into the lessons learned from overcoming user understanding barriers, as shared by Holl.
Join the insightful conversation here👉 https://bit.ly/3OYhsEm
01:0429/02/2024
EPISODE 177- From Regulation to Renewal: Orange Polska's Blueprint for a Sustainable Telecom Tomorrow
Monika Tenerowicz, a dedicated Climate Officer at Orange Polska, brings a wealth of expertise to environmental stewardship. Her open-minded perspective fosters innovative solutions, ensuring Orange Polska's commitment to sustainability remains at the forefront. Monika's efficient leadership shines through in implementing impactful climate initiatives and aligning corporate goals with environmental responsibility.
On The Menu:
1. Explores the evolution of the Polish telecom market spanning the last two decades.
2. Highlights the rigorous regulations governing Poland's telecom market, encompassing competition and accepted business norms.
3. Role as Climate Officer steering Orange Polska's journey towards sustainability.
4. Details Orange Polska's climate strategy, prioritizing the reduction of carbon footprint and fostering sustainability.
5. Examines the critical role of Power Purchase Agreements (PPA) in securing renewable energy sources, addressing challenges unique to the Polish market.
6. Counters the misconception that sustainability incurs high costs, underscoring its potential to bolster business outcomes and reputation.
7. Orange Polska's commitment to circularity, encompasses the refurbishment of customer-premise equipment and responsible management of electronic waste.
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#MonikaTenerowicz #OrangePolska #MarketerOfTheMonth #Telecom #Regulation #Outgrow #Podcastoftheday #MarketingPodcast
35:4828/02/2024
Snippet: Trevor Hatfield, Founder and CEO of Inturact Discusses Business Success by Simplifying Metrics.
Whether it's Calendly or any business, focus on the Northstar metric tied to fulfilling your core promise. A unified approach across marketing, CX, and sales ensures optimal retention. Keep it simple, concentrate on that single success metric.
Watch the full episode here 👉https://bit.ly/3SQ3dmj
00:5526/02/2024
Snippet: Amy Bernstein, Editor of Harvard Business Review Advocates for Stepping Out of Your Comfort Zone.
Dive into continuous learning through reading, listening, and absorbing knowledge. Amy highlights the importance of trying without the fear of failure, encouraging resilience, and learning from setbacks to stride forward with newfound wisdom.
Watch the full episode here 👉https://bit.ly/3tIguF2
00:4125/02/2024
Snippet: Phil Walsh, CMO of Turing, Sheds Light on How the Talent Cloud Revolutionizes Talent.
Through AI-driven efficiency, it ensures swift and high-velocity connections, bringing the best talent directly to your doorstep from any corner of the globe. 💻✨
Watch the clip here 👉 https://bit.ly/3WWmZxc
01:2324/02/2024
Snippet: Maton Sonnemans, Partner and CMO at EY Netherlands, Explores the S Curve
He unravels the S curve, a symbol of human growth like the changing seasons. Understand how growth starts, peaks, and gradually slows, reflecting natural cycles. Explore the importance of change urgency at different points on this curve, gaining valuable insights for navigating personal and professional development.
Watch the enlightening discussion here 👉 https://bit.ly/3IdMJzf
01:0223/02/2024
EPISODE 176- Blockchain And Beyond: Tanis Jorge's Blueprint for Business Brilliance
Tanis Jorge, Founder of The Cofounder's Hub and Trulioo, is a seasoned tech entrepreneur and influential advisor on building successful cofounder partnerships. With over two decades of experience in startups, she has co-founded, scaled, and exited multiple data-driven businesses, achieving "unicorn" status with Trulioo in 2021. She is a go-to expert on cofounder relationships, authoring The Cofounder's Handbook and advocating for open, productive, and symbiotic collaborations.
On The Menu:
1. Transitioning to solo entrepreneurship and acknowledging the value of communication outside the business realm.
2. Emphasizing the importance of self-belief in decision-making.
3. Focus on prioritizing the business focus over personal needs in partnerships.
4. Acknowledging the need for a collective approach to identity solutions.
5. Embracing the potential for innovation through blockchain.
6. Emphasizing the evolving nature of specialization in business growth.
7. Encouraging entrepreneurs to focus on their own time and contribution.
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#TanisJorge #Trulioo #MarketerOfTheMonth #CofoundersHub #BusinessDevelopment #Blockchain #Outgrow #Podcastoftheday #MarketingPodcast
30:0721/02/2024
EPISODE 175- Math, Magic, and Milestones: Wolff Olins' Sairah Ashman's Formula for Bridging Business Borders
Sairah Ashman, the Global CEO at Wolff Olins, renowned for its unique blend of maths and magic in brand consultancy, leads business direction and performance across four global hubs. With over 20 years of experience, she has cultivated a reputation for building high-performing teams and delivering outstanding results in business transformation. An alumna of Harvard Business School, she co-founded The House of St Barnabas, actively championing transformative ideas as a TEDx host and speaker.
On The Menu:
1. Addressing hurdles in building teams across varied cultures and markets.
2. Exploring methods to bridge cultural gaps in teams, emphasizing clear goal communication and the "math and magic" concept.
3. Examining the balance between analytical thinking and creativity when approaching complex problems.
4. Reflecting on key insights gained from Harvard Business School, focusing on increased confidence and an integrated approach.
5. Highlighting curiosity and diverse interests as catalysts for generating ideas in the dynamic business landscape.
6. Ensuring effective communication and goal alignment across different clubs through consistent rituals and leadership understanding of organization's values.
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#SairahAshman #WolffOlins #MarketerOfTheMonth #Math #Magic #BusinessDevelopment #Outgrow #Podcastoftheday #MarketingPodcast
11:4614/02/2024
Snippet: Steven Levy, Editor at Large Wired Explores the Privacy Related Challenges.
While current strategies focus on blocking technology capabilities, Levy suggests their limited effectiveness in the long run. Explore the urgent need for innovative methods to ensure robust privacy protection in our interconnected world.
Watch the full episode here 👉https://bit.ly/3Nss79B
00:5208/02/2024
EPISODE 174- Tackling Trials, Tech, and Turbulence: NFL's Kelvin Beachum's Playbook
Kelvin Beachum, NFL Athlete & Investor with the Arizona Cardinals Football Club, is a multi-dimensional leader excelling in creating and managing energy to drive change. Beyond his prowess on the football field, he demonstrates a keen understanding of organizational dynamics, utilizing his role as a systems thinker to make impactful changes. Proficient in synthesizing complex information, he excels at problem-solving and remains solutions-focused.
On The Menu:
1. Key lessons from football career, emphasizing the ability to thrive in critical situations.
2. Delving into the impact of athletic experience on decision-making and leadership style.
3. Passion for aviation and how it aligns with his interest in science, technology, engineering, arts, and math (STEAM).
4. Navigating challenges in advisory roles, highlighting the essence of being coachable and responsive to feedback.
5. Elaborates on the overarching importance of coaching, seamlessly connecting physical fitness, financial guidance, and mentorship in various life domains.
6. Shift from the NFL to diverse fields, emphasizing the opportunity to be curious and learn from different ecosystems.
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#KelvinBeachum #NFL #MarketerOfTheMonth #Tech #Playbook #Football #Outgrow #Podcastoftheday #MarketingPodcast
09:4408/02/2024
Snippet: Julien Bertolini, IoT Expert at Volvo Group Unveils Geolocation Solution for Truck Tracking.
He shares insights on geolocating trucks in vast factory yards. His solution makes managing hundreds of trucks seamless, bringing immense value to Volvo Group's business operations.
Watch the full episode here 👉https://bit.ly/3SlkS6w
01:0307/02/2024
EPISODE 173- Wax On, Wax Off: Tackling Blockchain Gaming Challenges with Wax's William Quigley
William Quigley, a cryptocurrency and blockchain veteran with over two decades of experience, started as the first institutional investor in PayPal. He has since played a key role in incubating and investing in more than 30 cryptocurrency and blockchain projects, co-founding game-changing ventures like Tether, GoCoin, and WAX. His enduring influence continues to shape the digital financial landscape.
On The Menu:
1. Early Exposure to Virtual Item Trading: Partner's concept of trading virtual items for real money.
2. Delegated Proof of Stake Mechanism: Application to video game virtual item trading.
3. Video Games as Technology Pioneers: Pushing boundaries with graphics and augmented reality.
4. Tackling Blockchain Gaming Challenges: Creation of Wax as a purpose-built blockchain for media files.
5. Sustainable Blockchain: Adoption of proof-of-stake to address energy consumption.
6. Future of NFTs: NFTs as mini-computers with endless possibilities.
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#WilliamQuigley #Wax #MarketerOfTheMonth #Blockchain #Gaming #Outgrow #Podcastoftheday #MarketingPodca
31:3107/02/2024
Snippet: Liza Landsman, CEO at Stash Shares Her Motivating Mission 🌟
She emphasizes the universal impact of counseling in helping individuals reach their goals. As CEO at Stash, her mission revolves around empowering consumers to achieve economic security. Discover how this mission guides Northstar, influencing decisions at every step.
Watch the full episode here 👉https://bit.ly/3Nss79B
00:4606/02/2024
EPISODE 172- Value-Based Ventures: Vitor Asseituno's Prescription for Outcome-Focused Business
Vitor Asseituno, the Co-founder & President of Sami, is a dynamic force at the crossroads of healthcare, management, and technology. Having successfully founded Live Healthcare, acquired by Informa, and served as an investor at Vitta, acquired by Stone, Vitor brings a wealth of experience to his leadership role at Sami. Under his guidance, Sami has raised an impressive US$55M from four of the top five most active tier 1 VCs in Latin America, showcasing his expertise in navigating and thriving within the intersection of these dynamic industries.
On The Menu:
1. Diverse Teams Matter: Acknowledge the challenges of diverse team collaboration.
2. Startup Culture: Emphasizing the importance of a hustler mindset
3. Smart Marketing Tactics: Waiting lists, referrals, and utilizing unconventional platforms are effective.
4. Post-COVID Healthcare Challenges: Analyze hurdles in the healthcare system.
5. Outcome-Focused Business Model: Value-based care pays for results.
6. Adapt for Faster Improvement: Stress the importance of short measurement cycles.
7. Series A Impact: Address challenges in managing larger capital.
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#VitorAsseituno #Sami #MarketerOfTheMonth #Outcome #Focused #Businesses #Outgrow #Podcastoftheday #MarketingPodcast
32:5505/02/2024
EPISODE 171- From Marketing to Mastery: Connor Jeffers ChatSpot in the CRM Ecosystem
38:5602/02/2024
Snippet: Amy Bernstein, Editor of Harvard Business Review Talks on Business Beyond Profit.
She explores the transformative potential of businesses focusing beyond profit. Uncover insights on how companies can contribute to the greater good by embracing principles of equity and inclusion. Discover the roadmap to making a positive impact on the world.
Watch the full episode here 👉https://bit.ly/3tIguF2
00:4901/02/2024
EPISODE 170- AI as Artisan: Perestroika's Jean Philippe on Intellect and Imagination
Jean Philippe a leading authority on creativity and creative processes serves as a partner at Perestroika Group, the largest school of creative activities in Latin America. As a TEDx speaker and seasoned educator, he has honed his expertise through programs like the SIY Program, LEGO Serious Play, Kaospilot School, and Holacracy Certification. Over the past three years, he has collaborated with global brands including Red Bull, Oracle, Walmart, Coca Cola and Linkedin.
On The Menu:
1. Perestroika’s Creative Methodology: Engaging through both semantic and episodic memory.
2. Diverse Educational Offerings: Schools, workshops, and online festivals, tailored to diverse topics and industries.
3. AI as a Learning Tool: Utilizing it to explore different perspectives and enhance creativity.
4. Key Topics in International Events: Emphasizes on the symbiosis of neuroscience and creativity for future success.
5. Barriers to Creativity: Work on creative skills, experiment with different processes, and consistently seek inspiration.
6. The Future of Creativity: Balance between human and machine learning to find equilibrium to address new challenges.
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#JeanPhilippe #Ai #MarketerOfTheMonth #Intellect #Imaginations #Outgrow #Podcastoftheday #MarketingPodcast
40:5501/02/2024
Snippet: Sukhinder Singh Cassidy Founder of Xero Explores the Power of Cloud Technology.
Discover the visionary perspective as she delves into cloud technology. Learn how cloud solutions are revolutionizing tasks that were once time-consuming and paper-driven. Experience the efficient and cost-effective transformation that comes with embracing the cloud.
Watch the full episode here 👉https://bit.ly/3tQ0mkR
00:3531/01/2024
EPISODE 169- Monetization in the Metaverse: Sandbox's COO Sebastien Borget's Blueprint for NFTs
Sebastien Borget, Co-Founder & COO of Sandox, spearheads the development of a groundbreaking virtual world, empowering players to create, own, and monetize gaming experiences through NFTs and SAND, the platform's primary utility token. With 14 years of experience in startup growth, he boasts a unique blend of skills with 4 years dedicated to blockchain and 11 years in mobile gaming. Sebastien, also the President of the Blockchain Game Alliance earned the recognition as one of the Top 100 most influential people in crypto by CoinTelegraph.
On The Menu:
Early Days of Sandbox: Focusing on empowering creators through user-generated content.
Monetization Strategies: Explores NFT experiences, avatar collections, and equipment sales to enhance user engagement.
Avatar-Centric Metaverse: Avatars and digital assets seamlessly traverse various worlds, facilitated by blockchain technology.
Gaming and Blockchain Evolution: Future of gaming as user-generated content, challenging traditional free-to-play models.
User Empowerment in Web Three: Enabling players to monetize their data and contribute to fair value distribution.
Future of Music in Metaverse: Anticipation for the upcoming land sale involving music artists.
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#SebastienBorget #Sandbox #MarketerOfTheMonth #Monetization #Metaverse #Outgrow #Podcastoftheday #MarketingPodcast
22:3531/01/2024
Snippet: Amy Bernstein, Editor at Harvard Business Review Illuminates the Spirit of Insightful Work.
She shares her mission of being helpful and useful, aiming to connect with her audience by understanding their thought processes. Her primary goal is to be a steadfast companion, always there to provide valuable insights.
Watch the full episode here 👉https://bit.ly/3tIguF2
00:4830/01/2024
Snippet: Faruk Heplevent, Founder and CEO of the Scope, Unveils the Transformation in Car Launches.
Explore how CGI has revolutionized the process, making it remarkably easier compared to the constraints of a decade ago. From limitless shooting locations to overcoming asset challenges, Faruk shares insights into the game-changing era of automotive presentations.
Watch the full episode here 👉https://bit.ly/3SrvrEL
01:1826/01/2024
EPISODE 168- Virtually Vibrant: Unity CMO Carol Carpenter on Customer Connection through VR
Carol Carpenter, CMO of Unity and Limited Partner at Operator Collective focuses on simplifying and enhancing the lives of Unity's diverse customer base, including creators, developers, and CTOs for digital twins. She is driven by the mission to lower the cost of customer thinking through clear messaging and strategic channel utilization. Carol emphasizes the importance of focusing on the functional, economic, and emotional value that a product provides to customers.
On The Menu:
Leveraging Generative AI for content creation.
Recognition of human input as essential in the final product.
Exploring Unity's Real-Time 3D Engine and its Diverse Applications.
Emphasis on transparency and ethics in AI-generated content.
Virtual Reality's Transformative Role in Elevating Customer Engagement.
Addressing the Potential Challenges of AI Fatigue.
Click here for a free trial: https://bit.ly/3SfetZf
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#LuizPiovesana #Nuvemshop #MarketerOfTheMonth #SaasMarketing #Growth #Outgrow #Podcastoftheday #MarketingPodcast
14:5226/01/2024
Snippet: Steven Levy, Editor at Large for Wired, Dissects Facebook’s Journey, Highlights Its Strategic Pivot Through the Plateau.
Join Steven as he unveils the nuanced tactics that propelled Facebook's resurgence.
Watch the full episode here 👉https://bit.ly/47J4ktl
00:3725/01/2024
EPISODE 167- Embracing Mistakes: Nuvemshop's Luiz Piovesana on the Value of Mistakes in SaaS Marketing & Growth
Luiz piovesana, CMO at Nuvemshop, specializies in steering startups to operational success. With expertise in account-based marketing, event management, inbound, and SEO, he leads high-performing teams in B2B marketing and sales. Renowned for leading top-performing B2B marketing and sales teams, Luiz has earned recognition as a speaker at major events such as the RD summit, B2B forum marketingprofs, and CMO summit.
On The Menu:
1. Embracing Mistakes: Emphasizing the importance of embracing mistakes as a key aspect of growth, particularly in SaaS and marketing.
2. Exploring the shift from engineering to entrepreneurship, experiences in a junior enterprise, and the early stages of a startup.
3. Balancing Short-Term and Long-Term Goals: Discussing the challenge of balancing short-term results and long-term brand building during the entrepreneurial journey.
4. Team Leadership in B2B Marketing: approach to building and leading high-performing teams in the B2B marketing and sales space.
5. AI's Impact on Hiring: Addressing the use of AI in hiring processes, dispelling myths about AI slowing down hiring, and emphasizing its role as a tool rather than a replacement for humans.
6. Involvement in Analyst Relations, PR, and Branding: Sharing insights on leveraging analyst relations and PR, especially in the enterprise software space, and highlighting the importance of consistency in branding.
7. Success Story at Nuvem Shop: focusing on building a PR engine that highlights stories about SMBs and their impact, contributing to the brand's awareness
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Happy creating!
#LuizPiovesana #Nuvemshop #MarketerOfTheMonth #SaasMarketing #Growth #Outgrow #Podcastoftheday #MarketingPodcast
35:5425/01/2024
Snippet: Nicholas Thompson, CEO of the Atlantic, Illuminates the Use of AI in Identifying Audience Identity and Curating Captivating Stories.
Dive into the world of personalized content delivery as Nicholas Thompson explores the future of tailored story emails and audience engagement. Gain insights into the intersection of technology and storytelling that redefine how we connect with our audiences.
Watch the full episode here 👉https://bit.ly/48ILkwe
00:5224/01/2024
EPISODE 166- AI Ascendancy: Media Monks' Senior Director Funs Jacobs on How to Upscale Ai Initiatives
Funs Jacobs, Senior Director of Innovation at Media Monks, has over 10 years of experience in the entertainment sector. He emphasizes the transformative influence of creativity on industry challenges. Motivated by a global perspective, he aspires to elevate the standards of businesses and their founders, striving for ongoing enhancements in the daily consumption experience.
On The Menu:
1. Strategic Event Expansion: Media Monks' diversified presence in tech-related events, adapting to evolving industry landscapes.
2. Full-Service Evolution: From production-centric origins, Media Monks transforms into a unified, global full-service agency through strategic acquisitions.
3. Digital Experiences Emphasis: Prioritizing digital experiences, with a focus on virtual gaming partnerships such as PUBG-KFC collaboration.
4. AI Excellence Recognition: Awarded AI Agency of the Year, demonstrating a strong commitment to AI and extensive upscaling initiatives.
5. Collaborations with Tech Giants: Engaging in strategic partnerships with major tech players like Google, Nvidia, and Meta to drive continuous innovation.
6. Future Tech Partnership Vision: Aspiring to transition into a prominent technology partner, envisioning a pivotal role in shaping client innovation.
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#FunsJacobs #MediaMonks #MarketerOfTheMonth #Upscale #AiInnovation #Outgrow #Podcastoftheday #MarketingPodcast
26:0323/01/2024
Snippet: Rapid-Fire Round Where Titans of Time, Intercom, SoundCloud, and More Share Unfiltered Insights and Business Brilliance!
Join our Rapid Fire Round on the Marketer of the Month Podcast where luminaries from Time, Intercom, SoundCloud, Unbabel, and more face a barrage of quick-witted questions. Explore the authentic, human dimension of leadership as these bold speakers share vulnerable insights and invaluable business wisdom.
So, relax, hit play, and unravel the personalities behind the influential titles. 👉https://bit.ly/4a62KE7
00:3219/01/2024
Snippet: Carol Carpenter, the CMO at Unity Talks About the Intriguing Concept of Mixed Reality and its Potential to Develop Intimacy with Customers.
3D content emerges as a transformative tool, shaping how we engage with our audience.
Watch the full episode here 👉https://bit.ly/4a62KE7
01:4318/01/2024
EPISODE 164- Crafting Collaboration: Allyson's Letteri Artistic Approach to Product Development
Allyson Letteri is a standout marketing leader and tech startup advisor, known for guiding high-growth teams at Silicon Valley's top companies. As the author of "Standout Startup" she specializes in strategic insights for VC-backed startups, expediting marketing decisions, and fostering growth-oriented teams in product marketing, growth marketing, brand strategy, and content marketing. Allyson is dedicated to driving positive change through impactful go-to-market strategies and product launches.
On The Menu:
1. Career Transition: From Consulting to Prominent Product Marketing Role
2. Navigating Marketing Challenges at Thumbtack and Handshake while Building and Scaling High-Performing Marketing Teams
3. The Crucial Role of Collaboration in Product Development Success
4. Addressing Startup Challenges: Effective Resource Allocation
5. Upcoming Book Release: "Standout Startup" - A Guide for Tech Leaders
6. Product Marketing in Flux: Navigating an Evolving Landscape
7. Creative Pursuits: Finding Balance through a Passion for Painting
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#AllysonLetteri #Collaboration #MarketerOfTheMonth #ProductDevelopment #Outgrow #Podcastoftheday #MarketingPodcast
37:2918/01/2024
Snippet: Liza Landsman, CEO at Stash Talks About the Journey of Working with Founders to Create Something That has a Meaningful Impact on Consumers.
She highlights the pivotal role of partnership between leadership and founders for impactful consumer-driven outcomes.
Watch the full episode here 👉https://bit.ly/3SiuvCH
00:3917/01/2024
EPISODE 163- Diverse Minds, Dynamic Markets: Maureen N. Dunne on Neurodiversity in Tech Innovation and Inclusion
Maureen N. Dunne, Ph.D., is an esteemed Education Leader and Neurodiversity Expert, merging academia with social enterprise. Her book, "The Neurodiversity Edge," underscores a commitment to inclusion. Advocating for community college education, she contributes to World Economic Forum '24 panels, emphasizing her dedication to fostering neurodiverse talent.
On The Menu:
1. Understanding Neurodiversity and "neurodiversification" : Emphasizing neurodiversity's strength-based perspective on different cognitive types.
2. AI and emerging technologies' impact on job requirements and necessary skill development.
3. Exploring neurodiversity's role in enhancing innovation and genuine inclusion strategies.
4. Strategies proposed for genuine inclusion of diverse cognitive styles in workplaces.
5. Embracing neurodiversity-friendly policies and universal design principles.
6. Importance of attracting neurodiverse talent and recognizing their leadership potential.
7. Stressing the significance of inclusive practices in navigating changing technological landscapes.
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#MaureenDunne #Neurodiversity #MarketerOfTheMonth #DynamicMarkets #Outgrow #Podcastoftheday #MarketingPodcast
14:0217/01/2024