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Robert Plank
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1087: Leverage Communities, Prioritize Self-Care and Communicate Inclusively to Stay on Top of Constant Tech Changes with Founder of Creative Maven Heather Cook
Are you struggling to keep up with the constantly changing tech and marketing worlds? Are you overwhelmed by the abundance of available information and unsure where to focus your efforts? Worry no more! Many people feel the same, but they overcame this problem by strategically focusing their efforts on one particular area and getting help from the community. Take a step forward–thrive and survive in this fast-paced world!
https://www.youtube.com/watch?v=lqNHIMk3R0c
Heather Cook is a principal product manager at Microsoft, working on building community for the Microsoft 365 ecosystem. With over 23 years of experience in the Microsoft space, Heather has worn many hats, including being a partner, customer, event producer, and marketer. Today, Heather discusses her passion for spreading joy and connecting people, as well as the various resources and platforms available within the Microsoft community to help people find solutions to their problems, such as the Microsoft Tech Community, forums, YouTube videos, and LinkedIn lives.
Quotes
“My ‘why’ is spreading joy and connecting people. That's what gets me out of bed in the morning.” – Heather Cook
“Be impeccable with your word. Take nothing personally, make no assumptions, and always do your best.” – Heather Cook
“What you put out into the world will affect someone else. Someone else is having the same issues you are; we're all human and share similar challenges.”– Heather Cook
Takeaways
10:58 Focusing on one area of interest and becoming an expert in it is more effective than spreading your energy thinly across many things.
16:55 Prioritizing self-care, setting goals, and being open to learning and growing are crucial to avoid feeling overwhelmed by the abundance of information available.
18:30 Curiosity, empathy, and openness are essential in communication, particularly when discussing topics related to inclusivity and diversity.
24:05 Being impeccable with your words, not taking things personally, and always doing your best can help you overcome creative blocks and share your unique perspective.
24:33 Putting your ideas and content out into the world, even if you feel uncertain, can help others who may be struggling with the same issues.
Resources
Creative Maven: CREATING POSITIVE CULTURE
Heather Cook on LinkedIn
26:4310/04/2024
1086: Elevate Client-Agency Partnerships, Benchmark Brands and Lessons in Purpose-Driven Marketing from Veteran CEO of Laughlin Constable Anthony Romano
Are you struggling to keep up with the constantly changing marketing landscape? Do you feel like your brand is becoming irrelevant as consumer needs evolve more rapidly than ever before? In today's world, where purpose and emotional connection lead people, you must stop, think, and evaluate whether your brand is truly making an impact on a personal level. Only the brands that can connect with their customers will dominate their respective industries.
https://www.youtube.com/watch?v=V5I8Mp1SAjg
Anthony Romano is the CEO of the Midwest advertising agency, Laughlin Constable, which partners with clients like Northwestern Medicine, True Value, Masterlock, Vienna Beef, ASPCA, and more. Today, Anthony shares his current focus and passion, which includes discussing personal experience brands (PSBs) and the importance of making marketing personal to connect with consumers on a deep level. He also talks about the "Seven Commandments" for building and leveraging great client-agency relationships, as well as his thoughts on the future of AI in marketing.
Quotes
“If you're not making it personal, you're making yourself obsolete.” – Anthony Romano
“Leaning into innovation and bravery definitely pays off in significant ways.” – Anthony Romano
“Never be afraid to fall down. Consider the people you've worked with over your career. Those who are fearless, or appear fearless, and approach their job fearlessly are the ones who always get the most out of their job and impress me the most. So, fail hard.”– Anthony Romano
Takeaways
02:31 Brands that create deep personal connections with consumers through emotional, intuitive, and anticipatory experiences are more successful and relevant in the long-term.
04:32 Developing a clear brand purpose, being human-centered, culturally connected, and dynamically adapting are critical factors for building a strong "personal experience brand."
19:42 Successful client-agency relationships require versatile marketing teams on the client side, blurred lines between client and agency roles, reciprocal adaptability, transparency, and a shared sense of accountability.
29:46 AI is currently being used by agencies as an enabler to enhance and accelerate their work, rather than replace human roles, though this may change over time.
38:41 Embracing failure and being brave in marketing efforts, even during economic fluctuations, is key advice for achieving success.
Resources
Laughlin Constable: Make it personal.
Anthony Romano on LinkedIn
40:4809/04/2024
1085: The $250,000 Blueprint for Insurance Growth: Conquer Fear to Become an Insurance Superstar with Complete Game Consulting Founder Andy Neary
What does it take for insurance firms to distinguish themselves amidst fierce competition? Strategically navigating market trends and adapting to evolving consumer needs, companies can help cultivate a distinct brand identity. Through different strategies, insurers can effectively position themselves as leaders in an ever-changing industry landscape.
https://www.youtube.com/watch?v=svapJ20McIU
Andy Neary is the Founder & Marketing Consultant of Complete Game Consulting and an insurance industry expert on a mission to help 25,000 agents reach their full potential. Through his consulting firm, he teaches insurance professionals how to build personal brands, develop effective marketing strategies, and embrace sales skills to grow their businesses. Today, Andy talks about overcoming the challenges of standing out in the insurance industry, including the importance of personal branding, embracing sales strategies, and developing marketing and sales systems to attract and convert ideal prospects.
Quotes
“If you're going to be an entrepreneur, you better work on your sales skills. Because if you are growing your own business, the only way it's going to grow is if you tell a lot of people that you can help them.” – Andy Neary
“What lights me up is helping somebody who knows they're not reaching their full potential right now. They know what they're capable of, all they're missing is clarity.” – Andy Neary
“If you focus on impact over income, you will make more money than you could possibly ever dream of.”– Andy Neary
Takeaways
03:18 Developing a clear understanding of your ideal prospects and strategically reaching them through various marketing channels, rather than relying solely on cold calls, is key to building a thriving business.
05:39 Overcoming the fear of putting yourself out there and embracing personal branding is crucial for success in a noisy industry like insurance.
14:47 Patience, consistency, and a willingness to invest in personal development and accountability are essential traits for successful entrepreneurs.
17:11 Doubling down on your goals and investing in yourself, even during challenging times, can be a transformative strategy for entrepreneurs.
22:15 Creating content with the goal of delivering value and impact, rather than just focusing on income, can lead to greater business success.
Resources
Complete Game Consulting: Unlock your potential in your insurance career
Andy Neary: Master the daily habits, time management skills, and personal brand required to excel in business and life.
Andy Neary on LinkedIn
Bullpen Sessions: A Podcast For Insurance Professionals Driven To Reach Their Full Potential with Andy Neary on Apple Podcasts
25:1108/04/2024
1084: Drive 7 Figures Through Customer-Centric Copywriting and Master Email Marketing Basics with Conversion Copywriter Expert and Copy Coach Monica Badiu
In the digital era, where inboxes are battlegrounds for attention, email marketing is key for companies to connect with their audience. This method of marketing is not just about promoting products or services; it's an art and a science, blending compelling copywriting with an understanding of consumer behavior. Good email marketing is about respecting your audience, giving them useful information, and interacting with them beyond just selling them things.
https://www.youtube.com/watch?v=1BacGvPhwlE
Monica Badiu is a customer-centric email copywriter & copy coach with over 14 years of experience. She focuses on consumer behavior and ethical marketing strategies, aiming to educate audiences through her copywriting rather than relying on manipulative tactics. Today, Monica discusses the importance of treating your audience as human beings, not just numbers, by understanding their specific pain points and problems. She emphasizes the value of delivering value through email marketing and copywriting, rather than just trying to make a sale, and shares strategies for tackling objections and negative perceptions about a brand to build trust and credibility.
Quotes
“Treat your audience as human beings. That's the simplest way to explain it, as many people treat their audience as just numbers.” – Monica Badiu
“I'm not selling the product; I'm selling their commitment to achieving their goal.” – Monica Badiu
“If you want someone to trust you, demonstrate that you understand their current situation—their problems, opportunities, and obstacles. Discussing these makes your emails so relevant that your audience won't be able to resist them.”– Monica Badiu
Takeaways
04:22 Treat your audience as human beings, not just numbers, by understanding their specific pain points, problems, and context.
12:23 Take the time to truly understand your target audience, their needs, and the problems you are solving for them.
15:13 Focus on delivering value through your email marketing and copywriting, rather than just trying to make a sale.
17:10 Build "trustworthiness capital" over time through consistent, valuable email communication before relying on discounts or sales tactics.
19:46 Tackle objections and negative perceptions about your brand head-on, rather than avoiding them, to build trust and credibility.
Resources
Monica Badiu: I Help Course Creators Enroll Students Through Customer-Centric Email Marketing
Monica Badiu on LinkedIn
28:3507/04/2024
1083: Earn More, Stress Less: Short-Term Rental Strategies, Overcome Barriers, and Data-Driven Investing with CEO of Vrolio Jeramie Worley
The growth of the sharing economy has changed the way we travel, live, and invest, especially in real estate. One key area is the short-term rental market, which has expanded a lot with platforms like Airbnb and VRBO. This growing industry has created new paths for real estate investors and agents, providing access to money-making and investment chances that were once hard to get.
https://www.youtube.com/watch?v=MomjzsML9QA
Jeramie Worley is a real estate expert and CEO of Vrolio, a data platform for the short and mid-term rental industry. With over 17 years of experience in the short-term rental space, Jeramie has brokered over $1 billion in short-term rental transactions. He is also the author of "Myths, Management and Mastery of Vacation Rentals" and host of the "Cocktails and Dreams Real Estate Podcast". Today, Jeramie shares insights on getting started in short-term rental investing. He discusses how short-term rentals can serve as a lower-risk gateway into real estate investing compared to other options. Jeremy also highlights mistakes people make in their vacation rentals and emphasized the importance of customer service.
Quotes
“The general who makes many calculations before battle will have many victories.” – Jeramie Worley
“Everybody wants to give you their opinion, and sometimes it doesn’t feel good. But I’ve stopped worrying so much about what an individual person says. Instead, I’m focusing on the people I haven’t met yet and how I can serve them at the highest level.” – Jeramie Worley
“I’m focused on people who want to do more with their lives, who feel like they've been underserved or overlooked by the world, but believe they have something special to offer. I’ll help them bring that out and become the salt and light they need to make an impact on the world. We only get one go-round, so you might as well have the resources to make it count.”– Jeramie Worley
Takeaways
01:57 Short-term rentals can serve as a lower-risk gateway into real estate investing compared to other options like flipping or commercial properties.
18:00 Establishing your own brand and booking platform separate from major platforms like Airbnb can help short-term rental owners maintain control and build a loyal customer base. This insulates them from changes in the industry.
18:34 Providing excellent customer service and building a personal relationship with guests is crucial for success in the short-term rental business.
27:03 Data-driven decision-making is becoming increasingly important in the short-term rental space.
33:24 Focusing on serving the next 500 potential customers, rather than worrying about individual opinions, can help short-term rental operators maintain a positive, productive mindset and maximize their impact.
Resources
Vrolio: Your Short Term Rental Investing Easy Button
Vrolio on Facebook
Jeramie Worley on LinkedIn
Myths, Management & Mastery of Vacation Rentals by Jeramie Worley on Amazon
Cocktails & Dreams Real Estate Podcast hosted by Jeramie Worley on Apple Podcasts
35:0306/04/2024
1082: Develop Connections, Contacts, Relationships, and Partnerships: Generational Wealth and Social Innovation with CEO of Diamond Lake Minerals Brian J. Esposito
Entrepreneurship goes beyond just earning profits. It’s about building real value that benefits customers, supports employees, and uplifts the community. Entrepreneurs lead the way in business, innovation, and making a positive difference in society. They solve problems, improve lives, and work towards a better world.
https://www.youtube.com/watch?v=X0qeX1G2AHg
Brian J. Esposito is a serial entrepreneur and the CEO of Diamond Lake Minerals Inc. With over 20 years of experience building companies globally across 25 unique industries, Brian has been ranked among the top 10 CEOs in the world. He is also the founder of Esposito Intellectual Enterprises, which consists of over 110 entities. Today, Brian discusses his passion for creating value and win-win opportunities for all parties involved. He talks about democratizing access to capital through technologies like blockchain and security tokens and revolutionizing the future of public companies and stocks with Diamond Lake Minerals' new structure. Brian also shares his views on positive social impact, self-awareness, overcoming challenges, and advice for entrepreneurs.
Quotes
“For me, it’s about being self-aware, staying consistent, and trying my best each day to wake up a little smarter and wiser than the day before. If you keep doing that, I believe you start to evolve and begin to see life much more clearly.” – Brian J. Esposito
“If you have any angst, nervousness, or feel unsettled during your day, and it's not coming from within but being triggered by others, you need to identify that and cut it out like a cancer.” – Brian J. Esposito
“Anybody can be an overnight success if you wake up the next day a little smarter, wiser, and stronger than you were the day before.”– Brian J. Esposito
Takeaways
08:11 Prioritizing positive social impact and creating win-win opportunities is crucial in business, alongside financial success.
12:11 Structuring public companies with a strong balance sheet, loyal shareholder base, and focus on generational wealth creation can revolutionize traditional finance.
16:21 Developing self-awareness, cutting out toxic relationships, and overcoming challenges are essential for personal and professional growth.
24:35 Entrepreneurs should create two distinct inner circles - one for personal relationships and one for professional connections - to manage information sharing effectively.
29:25 Consistency, continuous learning, and a resilient mindset are the keys to achieving "overnight success" as an entrepreneur.
Resources
Diamond Lake Minerals: Bridging Traditional Finance and a Digital Tomorrow
Brian J. Esposito on LinkedIn
30:1006/04/2024
1081: Nearbound: Expertise to Influence Through LinkedIn Personal Branding and Social Selling with NearPoint Strategies Founder Natasha Walstra
LinkedIn is your new best friend when it comes to professional growth and shaping your image. It's like a vibrant gathering spot where you can flaunt your skills, make meaningful connections with other professionals, and discover exciting new opportunities. Think of it as more than just an online resume - it's a platform for interactions that could be the game-changer in your career; you never know when a potential employer might stumble upon your profile and be impressed by your achievements.
https://www.youtube.com/watch?v=8un_SzZc9Kg
Natasha Walstra is the founder and CEO of NearPoint Strategies. She is an expert in personal branding and social selling strategy and helps entrepreneurs and sales professionals increase revenue through LinkedIn, personal branding, and social selling strategy. Today, Natasha shares her insights on the importance of personal branding in the modern business landscape, emphasizing the need for professionals to establish a strong online presence and leverage platforms like LinkedIn to differentiate themselves, build relationships, and drive business growth.
Quotes
“The future of business is near-bound, actually bringing it back to how it used to be by moving away from some of the automation, the robots, and the chatbots. It’s about human-to-human conversations and focusing on relationships.” – Natasha Walstra
“You want to be asking yourself, ‘Am I being productive, or just active?’ while spending time on LinkedIn. If you're just being active and scrolling, you’re not going to get anything out of it.” – Natasha Walstra
“Content doesn’t get you conversations; conversations get you content.”– Natasha Walstra
Takeaways
00:10 Personal branding is no longer optional - it is essential for business growth and visibility as a leader.
10:58 Leveraging LinkedIn effectively requires intentional, productive activity, not just mindless scrolling.
13:49 Aligning your personal branding efforts with your overall business goals is crucial.
16:50 Building genuine relationships through conversations, not just automated pitches, is the key to successful social selling on LinkedIn.
28:35 Content creation should be informed by real client conversations and pain points, not just produced in a vacuum.
Resources
NearPoint Strategies: High-Integrity Social Selling on LinkedIn for Business Owners and Sales Teams Website
Natasha Walstra on LinkedIn
30:4005/04/2024
1080: Leading with Emotional Intelligence: Strategies for Organizational Wellness with Founder of Sixth Gear Consulting Dr. Anthony Simmons
Are you frustrated by the lack of engagement in your workplace? Feeling like leadership is lacking direction and inspiration? Many organizations struggle with disconnected cultures, unclear strategies, and unfulfilled employees. But it doesn't have to be this way. There are frameworks you can follow for building high-trust, high-performing teams. By developing self-awareness, empowering individuals, and unlocking their potential, you can transform your organization toward success.
https://www.youtube.com/watch?v=9VHgCCcDZ6o
Dr. Anthony Simmons is the President and Founder of Sixth Gear Consulting and the author of the book, “Championing Organization Wellness.” He is also a retired Navy captain with an impressive 28-year career as a surface warfare officer. Nowadays, Dr. Simmons focuses on connecting people, building trust in the workplace, and sharing his expertise on human resource strategies, emotional intelligence, and his unique approach to inspiring and empowering individuals. Today, Dr. Simmons discusses his passion for helping organizations appreciate and connect their people through his "Champion of Organizational Wellness" model. He emphasizes the importance of self-awareness, cultural understanding, and continuous learning to overcome challenges and create high-performing teams.
Quotes
“Responsibility, accountability, loyalty, and trust are key. It's just as important for you to trust me as it is for me to trust you.” – Dr. Anthony Simmons
“The art of success is human; the science of success is technology.” – Dr. Anthony Simmons
“No matter how much superficial stuff you add, it won't help if you magnify what you don't like. You have to love yourself.”– Dr. Anthony Simmons
Takeaways
00:57 Developing self-awareness and emotional intelligence is crucial for effective leadership and building trust in organizations.
04:28 Continuous learning, coaching, and empowering individuals are essential for sustainable organizational wellness.
06:13 Navigating cultural differences and meeting people halfway is key to connecting and inspiring teams.
17:04 Integrating people skills and technology is vital for achieving success in today's fast-paced, complex business environment.
21:43 Resilience, authenticity, and a focus on the bigger picture can help leaders overcome challenges and setbacks.
Resources
Sixth Gear Consulting: Coaching Leaders on SERVANTSHIP!
Dr. Anthony Simmons on LinkedIn
Championing Organization Wellness by Dr. Anthony Simmons on Amazon
23:3205/04/2024
1079: Unpack the Sexy Future of Warehousing with Founder and Host of The Warehouse Podcast Kevin Lawton
Curious about how technology will revolutionize warehousing in the future? With innovations such as automation, robotics, and advanced analytics, warehouses are becoming more efficient and adaptable than ever before. Embracing these advancements promises to streamline operations, increase productivity, and meet the growing demands of modern logistics. That’s why our guest believes that Warehouses are Sexy!
https://www.youtube.com/watch?v=awmGt3zWOMM
Kevin Lawton is a passionate advocate for the warehouse industry. As the founder and host of The New Warehouse podcast for over 5 years, he creates awareness of the latest innovations in warehousing technology, automation, and logistics. Today, Kevin talks about the latest innovations and technologies transforming warehouses, including automation, AI, robotics, data analytics, and how these advancements have enabled next-day delivery and complex logistics operations.
Quotes
“We've come a long way within the industry. There's so much technology involved.” – Kevin Lawton
“Creating a workplace where employees feel valued, invested in, and supported in their productivity can foster a win-win scenario for attracting and retaining staff.” – Kevin Lawton
“Be curious and don't be afraid to ask why.”– Kevin Lawton
Takeaways
01:50 Warehouses have undergone a technological revolution, with advancements in automation, AI, robotics, and data analytics enabling complex logistics and fast delivery.
09:23 Retaining warehouse workers is a significant challenge, requiring companies to create engaging work environments, invest in employee development, and leverage technology to make jobs easier.
22:26 Podcasting can be an effective way to share industry knowledge, build relationships, and uncover unique insights.
30:21 Innovative solutions like micro-fulfillment centers are emerging, leveraging smaller urban spaces and predictive analytics to enable same-day and two-hour delivery.
39:52 Maintaining curiosity and a willingness to ask "why" can lead to increased knowledge and education, helping professionals in any industry stay ahead of the curve.
Resources
The New Warehouse: Your source for insights and ideas from the distribution, transportation and logistics industry.
Support the Warehouses Are Sexy Podcast by purchasing their exclusive merchandise!
Kevin Lawton on LinkedIn
Kevin Lawton on Facebook
42:1104/04/2024
1078: Stress Mastery for Peak Performance with Founder of Paradigms & Perspectives Media Joe A. Simmons
Ever wondered if reducing stress could be the key to unlocking your path to success? Reducing stress is not just about feeling better; it's about unlocking your pathway to success. Managing stress effectively can help boost productivity, enhance focus, and achieve your goals with greater ease. Embracing stress reduction techniques empowers you to navigate challenges confidently and create a more fulfilling life.
https://www.youtube.com/watch?v=IL9AE-40F6Q
Joe A. Simmons is a creative producer, scriptwriter, and podcast host for Paradigms & Perspectives Media. He is also the author of the book “MAD Money.” Joe helps busy professionals achieve more success with less stress. With over 20 years of experience, he has developed a unique framework to help individuals overcome stress and fulfill their goals. Today, Joe identifies common reasons goals go unfulfilled such as entitlement, impatience, and stress, and emphasizes the importance of competency over compensation through developing specialized knowledge and skills.
Quotes
“Competency comes before compensation.” – Joe A. Simmons
“People are rewarded in public for what they practice in private.” – Joe A. Simmons
“Business is just solving problems, wants or needs for profit.”– Joe A. Simmons
Takeaways
02:41 Competency comes before compensation. Developing specialized knowledge and skills is key to achieving success and higher earnings.
16:56 Effective communication requires clarity, building rapport, and active listening - not just verbal delivery.
18:29 Branding is about establishing your values and identity, which then enables more effective marketing and networking.
25:04 Relationships and reciprocity are essential in business - solving problems and meeting needs for mutual benefit.
32:57 Practicing discipline and hard work in private will lead to being rewarded in public.
Resources
MAD Money: 12 Foundational Principles To Make More Money In Half The Time With Half The Stress by Joe A. Simmons on Amazon
Paradigms & Perspectives Podcast on Spotify
Joe A. Simmons on LinkedIn
34:4904/04/2024
1077: Pain to Purpose and Your Destiny with Real Estate Agent, Published Author, Speaker, Actress and Film Producer Danielle Forbes
Maybe you're still learning the ropes of marketing or struggling to find time to pursue your passions amidst life's demands. Remember, it's okay to learn as you go, and it's okay to ask for help. Think about your challenges. Are they really roadblocks or just detours? It's about having faith in your abilities and perseverance in the face of adversity.
https://www.youtube.com/watch?v=qkJDsgCQWRQ
Danielle Forbes, a Real Estate Agent, Published Author, Speaker, Actress, and Film Producer. With a focus on pursuing her passions despite obstacles, she embodies resilience and determination. Today, Danielle discusses her journey as an author and filmmaker, the challenges she faced in funding and marketing her projects, her strategies for overcoming obstacles, and much more, so stay tuned!
Quotes
“I faced many forms of adversity, but none of them stopped me from being all that God has created me to be.” – Danielle Forbes
“Waking up is half the battle. It's God giving you another opportunity to step into your purpose and His perfect will for your life. Having breath in my body is what makes me tick and keeps me going.” – Danielle Forbes
“Your Creator has placed a greater purpose in us. Whether you're doing it or thinking about it, go for it. Go forth. Don't be afraid. Be afraid to dream small, not big.”– Danielle Forbes
Takeaways
01:17 Pursuing multiple passions and dreams simultaneously is possible with faith, flexibility, and perseverance.
09:38 Turning a book into a successful film adaptation requires networking, securing the right funding and distribution, and a willingness to adapt to challenges.
16:25 Maintaining a positive, faith-driven mindset can help overcome adversity and empower individuals to achieve their full potential.
19:04 Effective marketing and promotion are crucial for the success of creative projects, and it's an ongoing process that requires research, expert assistance, and a strategic approach.
26:03 Continuously building upon initial successes, such as a book or film, by creating sequels, spin-offs, and related content can help sustain and grow an audience.
Resources
Danielle Forbes on Facebook
Danielle Forbes on LinkedIn
Destiny: A Love Story Gone Terribly Wrong by Danielle Forbes on Amazon
31:0403/04/2024
1076: G2A Gaming E-Commerce Platform: Marketing Strategies for Digital Marketplaces with CMO Mona Kinal
An expert in brand strategy, brand management and 360 degree marketing communication, Mona Kinal has over 20 years of experience working for international and local companies in Poland and abroad, including as Head of Communications Emerging Markets at Viacom across over 110 markets in Europe, the Middle East, Africa, India and Russia, and as Head of Communications Central Europe at Discovery Networks Europe and Head of Consumer Communications Central and Eastern Europe at the international agency MMD Public Relations.
https://www.youtube.com/watch?v=uIWkfivBzJo
Before G2A, Mona has been associated with the retail industry and leaders of omnichannel sales globally – first as CMO of 4F, 4F Junior and 4Faces in OTCF SA sports company, then as CMO in the Polish Kazar Group as well as CMO and Executive Team Member at the Empik Group. Currently CMO at G2A.COM - the world's largest global marketplace for digital entertainment in the form of games, gift cards and software.
Quotes
“We act as both the explorer and the caregiver simultaneously, which makes us a very secure and credible presence.” – Mona Kinal
“Content is king. We want to engage, build a community, listen to people, and basically give them what they need.” – Mona Kinal
“Our mission is to make our customers happy, and they can only be happy through experience. So, come to our platform, try our application, and see for yourself.”– Mona Kinal
Takeaways
02:38 Developing a well-defined brand strategy and positioning is crucial for standing out in a competitive market.
03:17 Fostering a customer-centric mindset and making it easy for users to experience the platform should be a fundamental aspect of any company’s approach.
05:36 Utilizing a diverse range of communication channels, both traditional and non-standard, is essential for reaching and engaging with a variety of target audiences.
10:50 Addressing security and fraud prevention is a top priority for digital businesses.
12:17 Continuously investing in both short-term and long-term marketing initiatives is necessary to drive immediate sales and build lasting brand awareness.
Resources
G2A: Open the Gate 2 Adventure in the Digital World
Mona Kinal on LinkedIn
23:1303/04/2024
1075: Mastering Emotional Intelligence with President and CEO of Indispensable Leadership Group Darby Vannier
You know how some people just have a knack for understanding others? That’s emotional intelligence in action! It’s like a secret sauce for leaders, helping them really get their team. When leaders are in tune with their own feelings, they can build trust, resilience, and motivation in their team. It’s all about creating a positive vibe at work and leading with empathy and clear-headedness when things get tough.
https://www.youtube.com/watch?v=t3RQ8gGyX0E
Darby Vannier, President and CEO of Indispensable Leadership Group, is a seasoned leader with over two decades of expertise in organizational growth. With a focus on blending managerial efficiency with visionary inspiration, he offers invaluable insights into effective leadership and the indispensable role of emotional intelligence. Today, Darby discusses the importance of effective leadership, emphasizing the role of emotional intelligence, the distinction between managers and visionary leaders, and much more.
Quotes
“If I can build a great team, everything else kind of takes care of itself.” – Darby Vannier
“You can't always teach cultural fit, and inevitably that's where the problems come in.” – Darby Vannier
“The most successful companies are those who are getting people who are willing to think for themselves and engage.”– Darby Vannier
Takeaways
02:53 Hiring the right people with the proper cultural fit is crucial for building a successful team, as skills can be taught but cultural alignment is more difficult to develop.
05:24 Effective leadership requires finding the right balance between managerial and visionary traits, avoiding being too focused on checking boxes or generating ideas without a clear purpose.
17:34 Small moments of leadership can have a lasting impact on individuals, and leaders should be mindful of the emotional consequences of their actions.
19:21 When mistakes happen, the priority should be on finding a solution to prevent the same issue from recurring, rather than solely focusing on who made the error.
28:01 Making the right decision, even if it's the harder choice, is more important than taking the easy path that may only provide short-term benefits.
Resources
Indispensable Leadership Group: Helping leaders scale companies by making the right decisions, not just the easy decisions.
Indispensable Leadership Group on Facebook
Darby Vannier on LinkedIn
The Indispensable Leader: How to Use Your Inner Manager and Visionary to Achieve Leadership Success by Darby Vannier on Amazon
29:2602/04/2024
1074: Marketing Mastery for Authors with President & CEO of Elite Online Publishing Jenn Foster
Understanding the world of publishing is vital for authors and industry professionals alike. With the rise of digital platforms and self-publishing options, traditional publishing models are evolving rapidly. Navigating these shifts requires adaptability, innovation, and a keen awareness of emerging trends in the publishing industry.
https://www.youtube.com/watch?v=rqdv5vO3-dI
Jenn Foster is a 16-time bestselling author and marketing expert who co-founded Elite Online Publishing. She understands the changing world of publishing and helps authors avoid mistakes. Jenn focuses on clear goals and effective marketing, especially using digital tools. With her help, authors can navigate the competitive world of publishing and achieve their goals. Today, Jenn shares her insights on the common pitfalls authors face when self-publishing and the steps they can take to ensure their book's success, including building a launch team, leveraging social media, and utilizing a proven system for book promotion.
Resources
Elite Online Publishing: Authority in Every Word
Jenn Foster: 16-Time Bestselling Author, Marketing and Publishing Expert
Jenn Foster on Facebook
Jenn Foster on LinkedIn
Elite Online Publishing Strategic Writing System by Jenn Foster on Amazon
32:0202/04/2024
1073: Intentionally Inconvenient: Protect Your Digital Security & Cyber Safety with Privacy Expert Tim Jensen
Are you tired of feeling vulnerable to online threats? Do you ever wonder who might lurk in your digital life's shadows, waiting to steal your personal information? With how the world is going full in the online world, numerous opportunities arise. But at the same time, the risks and dangers of your information online become more vulnerable to cyber-attacks or being hacked. As such, safeguarding your accounts is a must. Changing your passwords and username to be unique and strong for each account is the start. Make it inconvenient for you and for others, reclaim your digital safety, and protect what matters most—your privacy.
https://www.youtube.com/watch?v=mJCzV10jF3s
Tim Jensen is the host of the "Intentionally Inconvenient" podcast, where he shares his personal experiences with identity theft, hacked websites, and stolen social media accounts. Through his podcast, Tim aims to educate listeners on practical ways to improve their privacy and cybersecurity, emphasizing the importance of controlling access to one's personal information, intellectual property, and physical space. Today, Tim discusses his journey into the world of privacy and cybersecurity, highlighting the need for individuals to take proactive steps to protect themselves from the growing threats of data breaches and social engineering attacks.
Quotes
“Privacy begins with you, and nobody is more interested in your privacy than you are.” – Tim Jensen
“Free is what got us into this mess. We have free email, free calendars, free GPS—free got us into this situation.” – Tim Jensen
“If you don't work on your privacy, don't expect anybody else to do it.”– Tim Jensen
Takeaways
07:39 Convenience often comes at the expense of privacy, and being "intentionally inconvenient" can make it more difficult for hackers to access your personal information.
10:27 Changing your email password and using a password manager with unique, strong passwords for each account are crucial first steps in improving personal privacy and security.
18:04 Decentralizing and compartmentalizing your online services and accounts can help reduce the risk of data breaches and limit the amount of personal information any one company or entity has access to.
27:00 Awareness of social engineering and phishing tactics, as well as developing a "BS detector," is essential in protecting against cybersecurity threats that rely on human behavior rather than just technology.
33:03 Privacy is an ongoing journey, not a final destination, and taking small, incremental steps to improve it daily can make a significant difference in the long run.
Resources
Intentionally Inconvenient Podcast by Tim Jensen
Tim Jensen on LinkedIn
Tim Jensen on YouTube
36:0001/04/2024
1072: Boost Team Efficiency: Clear Communication Secrets with Communication Expert Chris Fenning
Are you tired of messages getting lost at work? Ever struggled to explain things clearly to your team? Or did you feel stuck getting your point across to higher-ups? Clear communication is critical in a successful business. Having a team that clearly conveys their ideas can make the work more accurate and faster. Using the right strategy and utilizing the power of effective communication will indeed transform your business!
https://www.youtube.com/watch?v=5roEoaz7dfw
Chris Fenning is a communication expert who helps experts communicate with non-experts, teams talk to executives, and organizations like Google and NATO improve their communication. He is the author of multiple award-winning books on communication and training. Today, Chris discusses his strategies for becoming a successful podcast guest, including how it helps him reach new audiences, overcome imposter syndrome, and find the right shows to pitch. He also shares his experiences with both positive and challenging podcast interviews and provides advice for podcast hosts to better support their guests.
Quotes
“We are generally the worst judge of what our audience is going to find valuable.” – Chris Fenning
“If you want to do something, don't just talk about it. Get out and actually do it.” – Chris Fenning
“Starting a podcast is a great way to become known, but it can also be a slow way to build an audience.”– Chris Fenning
Takeaways
01:47 Becoming a recurring podcast guest is an effective way to reach new audiences and grow your reputation as an expert, rather than solely focusing on building your own content platform.
03:36 Overcoming imposter syndrome and starting small with lesser-known shows can help build the confidence and experience needed to pitch to larger podcasts over time.
04:04 Providing podcast hosts with personalized video introductions, pre-prepared materials, and being a responsive, prepared guest can help build valuable relationships.
18:51 Podcast hosts should consider providing guests with advance notice of interview questions to allow for more thoughtful, valuable responses, rather than relying on spontaneous reactions.
21:36 Recording and narrating your own audiobook can be a low-cost, rewarding way to connect with your audience, as long as you account for potential audio quality and environmental challenges.
Resources
Chris Fenning: Effective business communication with Chris Fenning
Chris Fenning on LinkedIn
29:3123/03/2024
1071: Senior Living Solutions: Planning for Comfortable Aging in Place with President of Care Right Inc. Annalee Kruger
What do you think your golden years will look like, or how will you manage if your loved ones need more care than you can provide? It's a reality we all face but often push to the back of our minds, preferring to deal with it "someday." Yet, the truth is that aging and caregiving are parts of life that deserve our attention now, not when we're overwhelmed by the demands they bring.
https://www.youtube.com/watch?v=49NjtxXrWFQ
Annalee Kruger is an Elder Planning Specialist and the author of "The Invisible Patient." She has over 35 years of experience working in the senior living industry, including as a social worker and executive director in Continuing Care Retirement Communities (CCRCs). Annalee is the founder of Care Right Inc., a company that helps families navigate the complex world of senior care and caregiving through facilitated family meetings, aging planning, and education. Today, Annalee discusses the challenges of caregiver burnout and the importance of creating an aging plan to ensure the best possible outcomes for families and their elderly loved ones. She shares her personal experiences and the importance of having essential documents like a living will and power of attorney readily available in case of emergencies.
Quotes
“If you want to have a say in your care and what happens to you, you need to think about it and get clarity on what quality of life means to you. It's ideal to document it and have an attorney write up these documents.” – Annalee Kruger
“Aging doesn't make us younger; we need to stay ahead by keeping our documents in order and having family meetings. Understand what care options are available, how to pay for care, and the cost of care, so you can make informed decisions now instead of during a crisis. This helps prevent feeling overwhelmed when the time comes.” – Annalee Kruger
“Caregiving, aging, and dementia progression can be more positive with an aging plan. It helps when you work together as a family, understand the disease process your loved one has, and recognize that everyone is doing their best.”– Annalee Kruger
Takeaways
09:08 Dealing with a crisis situation is much more overwhelming when you don't have a plan in place. Planning ahead and getting your affairs in order can help ensure the best possible outcomes for you and your family.
13:44 Having a comprehensive "Grab and Go" binder with important documents and information can be a lifesaver in an emergency situation.
20:26 Seeking expert guidance and support is crucial when navigating complex issues like elder care and estate planning. Relying solely on online resources may not be enough to make informed decisions.
31:18 Having an aging plan in place can turn the caregiving experience into a more positive one, as it allows families to work together, understand the disease process, and make informed decisions about care options and finances.
Resources
Care Right Inc.: Your Concierge of Senior Care Planning
Annalee Kruger on LinkedIn
The Invisible Patient by Annalee Kruger on Amazon
Care Right Podcast by Annalee Kruger
33:1622/03/2024
1070: Your Startup’s Future: Building and Scaling High-Impact Businesses with Feras Alhlou
Have you ever been unsure about your career, thinking about starting your own business? It's a tough path, full of unknowns and difficulties that many avoid. But it's the struggles that shape you, the failures that fortify you, and ultimately, it's your vision and perseverance that will carve out your success.
https://www.youtube.com/watch?v=SOndBhph6Ak
Feras Alhlou is an entrepreneur who has founded, grown, and sold multiple businesses in Silicon Valley and abroad, scaling them from zero revenue to seven and eight figures. In this episode, Feras discusses his entrepreneurial journey, including the challenges he faced when starting his first business after being laid off, the importance of planning and preparation before taking the entrepreneurial leap, and the keys to building a successful and sellable business. He also shares insights on the mindset and skills required for entrepreneurship, as well as the rewards and difficulties of the entrepreneurial path.
Quotes
“One mistake I see almost all business owners make, and in a way they're proud of it, is that they don't learn from others. They think they can do it all on their own.” – Feras Alhlou
“Life is not just about being happy. It's about being honorable, useful, and compassionate.” – Feras Alhlou
“Share your wealth and knowledge. Be there for others. We need it in our families, society, and country. Living with purpose and a life of service can benefit everyone.”– Feras Alhlou
Takeaways
03:01 Plan ahead and do thorough research before starting a new business. The best time to launch a business is when you have the stability of an existing job, not when you're forced to due to a layoff or major life event.
11:18 Entrepreneurship requires resilience, hard work, and a willingness to learn new skills beyond your technical expertise, such as sales, marketing, and communication.
12:42 Pivoting and learning from mistakes are crucial to the entrepreneurial journey. Successful entrepreneurs are often those who are willing to adapt and try new approaches.
15:12 Building a solid business with consistent year-over-year growth in revenue and profits is key to maximizing the value when selling a company.
21:42 Entrepreneurship is not for everyone, but for those willing to put in the effort, it can be a highly rewarding path, both financially and personally.
Resources
Startup with Feras: Expert Resources and Advice for Success in Consulting and Services
Feras Alhlou on Facebook
Feras Alhlou on LinkedIn
Google Analytics Breakthrough: From Zero to Business Impact by Feras Alhlou et. al, on Amazon
27:2522/03/2024
1069: Thrive as a Dental Entrepreneur through Teamwork and Faith with Bestselling Author Tim McNeely
Having a clear vision for your life goals is essential for navigating the journey toward fulfillment. It provides direction, motivation, and a sense of purpose in daily actions and decisions. With a defined vision, anyone can pursue their aspirations with confidence and resilience, paving the way for meaningful achievements.
https://youtu.be/n1qX-8C1Oow
Tim McNeely is a dental marketing expert and personal CFO to dental entrepreneurs who want to maximize their net worth. As someone who is married to a dentist, McNeely has a unique understanding of the challenges dentists face in building and exiting their practices. Today, McNeely discusses his passion for helping seven and eight-figure dental entrepreneurs build lives of significance by focusing on smart money choices, tax mitigation, asset transfer, protection, and supporting the causes they care about.
Quotes
“Dentistry as a whole has grown and matured into a great industry.” – Tim McNeely
“A very small percentage of people have taken the time to craft a vivid vision. The beauty is that it's a living document—you can adjust and work on it. You need something guiding you to where you want to go.” – Tim McNeely
“One of the phrases that has become powerful in my prayers is, ‘Lord, I give everyone and everything to you.’ At the end of the day, I work as hard as I can, but I must leave the results up to God.”– Tim McNeely
Takeaways
00:51 Effective financial planning for dental practices requires a holistic, stress-testing approach that addresses key concerns around taxes, asset protection, and wealth transfer to the next generation.
02:45 Clarity and vision are essential for dental entrepreneurs to achieve their goals and build a thriving legacy.
06:00 Navigating personal and professional challenges, such as a career-threatening disability, can be overcome through strategic planning and a strong support system.
11:02 Dentists looking to exit their practices within 10 years can benefit from working with an expert who provides advanced planning strategies to minimize taxes and maximize the value of the business.
25:39 Faith and a willingness to surrender control can be powerful guiding principles for dental entrepreneurs as they navigate the complexities of running a successful practice.
Resources
Dental Wealth Nation: Say Goodbye to Financial Confusion & Thrive
Tim McNeely on Facebook
Tim McNeely on LinkedIn
Dental Wealth Nation: 7 Steps to Decrease Taxes, Increase Impact, and Leave Your Thriving Legacy by Tim McNeely on Amazon
26:5421/03/2024
1068: Embrace Ordinary People through Extraordinary Experiences with Podcast Host Brian McCoach
Valuing ordinary people with extraordinary experiences broadens our perspectives and reminds us of the remarkable resilience within everyone. Their narratives offer insights into empathy, perseverance, and the impact of human connections. Recognizing and honoring these individuals nurtures a culture of inclusivity, where every story is acknowledged and cherished for its unique contribution to our collective journey.
https://youtu.be/KUkGUV4rq5I
Brian McCoach is the host of the weekly podcast "Wild, Weird, and Sometimes Normal," where he shares the unique experiences and perspectives of a diverse array of guests. As a family man and self-published author, Brian has a passion for creativity, exploring the extraordinary in the ordinary, and giving a voice to those with captivating personal stories. Today, Brian discusses his journey into podcasting, sharing how the pandemic provided an opportunity for him to start sharing the stories of people with firsthand experiences in areas like the paranormal, UFOs, and overcoming health challenges.
Quotes
“The pandemic provided a great opportunity for me to stop making excuses and to not let technology seem so intimidating.” – Brian McCoach
“I don't want to be in an echo chamber of everybody just thinking like I do. I want to hear the nonsense of ‘Why does Bigfoot exist?’” – Brian McCoach
“I found myself self-censoring more if I'm not sure about the crowd I'm around. It's nice to eavesdrop and hear differing opinions that you might not hear on the news.”– Brian McCoach
Takeaways
12:17 Blending fact and fiction, or drawing inspiration from real-world events and technologies, can lead to engaging and thought-provoking creative works, whether in writing, podcasting, or other mediums.
14:20 Embracing the nostalgia and camaraderie of casual conversations, like those had during high school lunch periods, can provide a sense of connection and community that may be lacking in adulthood.
21:55 Balancing structure and rules with a sense of fun and randomness can make creative pursuits more rewarding, as it allows for both the satisfaction of accomplishing goals and the excitement of unexpected outcomes.
Resources
Wild, Weird & Sometimes Normal Podcast by Brian McCoach
Brian McCoach on Facebook
Brian McCoach on LinkedIn
25:3121/03/2024
1067: Declutter Your Way to Happiness with Organizing and Efficiency Expert Kristin MacRae
Getting organized is key to reducing stress and improving productivity. Decluttering spaces and prioritizing tasks can help anyone create a sense of order and control in their lives. This allows for better focus, efficiency, and ultimately, a more balanced lifestyle.
https://youtu.be/Oo2VhfFzfag
Kristin MacRae is an award-winning organizing and efficiency expert who has been helping people declutter their homes and businesses for over 12 years. As the founder of kristinmacrae.com, she specializes in guiding clients through customized organizing systems that not only transform physical spaces, but also streamline routines and boost productivity. Today, Kristin discusses her unique approach to tackling disorganization, from emptying out entire rooms to testing new storage solutions, all with the goal of helping her clients save time, money, and reduce stress.
Quotes
“I want to discuss how you want to function going forward. It's much easier to do that once we declutter and look at your empty space. Then, you can have a very clear picture of how you want to function in that space.” – Kristin MacRae
“I like my clients to work with the systems we create for three months and tweak them to work better for you. If they're not working, let's switch it up. Maybe that wasn't the right spot for it.” – Kristin MacRae
“I help people get organized in their homes and businesses, save time and money, decrease stress levels, and become more efficient and productive.”– Kristin MacRae
Takeaways
03:28 Understanding the client's current pain points and how they want to function in their space is crucial for an effective organizing solution.
06:46 Maintaining organization requires ongoing adjustment and revisiting systems, not just a one-time fix.
13:35 Overcoming mental blocks and self-sabotaging behaviors is as important as the physical organizing process.
19:20 Successful organizing can have unexpected benefits, like improved mood and overall wellbeing.
24:06 Decluttering and organizing can lead to significant time and cost savings for the client.
Resources
Kristin MacRae: Serenity. Sanity. Finally.
Kristin MacRae on LinkedIn
Living an Organized, Energized Life by Kristin MacRae on Amazon
25:4520/03/2024
1066: Stop Overcomplicating PR with Veracity Founder and Author Amy Rosenberg
Building meaningful relationships and increasing visibility requires cutting through PR complexity. By prioritizing authenticity and genuine connections, individuals can forge lasting bonds and resonate with their audience. Simplifying communication and focusing on transparency enable individuals to establish trust and stand out in a crowded landscape.
https://youtu.be/xJvErREXugY
Amy Rosenberg is the founder and president of Veracity Agency, a PR firm based in Portland, Oregon that specializes in B2B SEO, e-commerce PR, and corporate responsibility initiatives. With over 15 years of experience in the industry, she has established herself as an expert in simplifying the often-complex world of public relations. Today, Amy discusses her unique approach to PR, emphasizing the importance of making it more accessible and actionable for businesses of all sizes. She shares strategies for creating a 12-month PR plan, leveraging content to build authority and relationships, and prioritizing efforts to achieve maximum impact.
Quotes
“Many people can do PR, and there are various ways to integrate it into marketing. I want to make it simpler.” – Amy Rosenberg
“Less is more. Even when making plans, if I have a blank month, that's actually okay.” – Amy Rosenberg
“Many newer people in the industry, or those with a new company, often think about where they can be. But you're exactly where you need to be right now, and this moment will get you where you want to be in the future.”– Amy Rosenberg
Takeaways
07:19 Understanding the difference between experience and expertise is crucial in demonstrating thought leadership online.
11:30 Creating a content plan and calendar is essential for executing an effective PR strategy. Mapping out key events, announcements, and topics 12 months in advance provides structure and focus.
15:39 Prioritizing and limiting the number of ideas or initiatives is important to avoid getting overwhelmed. Focusing on 1-3 key topics per month and creating systems around content creation and promotion can help maintain consistency.
25:45 Embracing where you are in your PR and marketing journey, rather than constantly striving for the next level, can be a valuable mindset. The progress you make in the present will propel you forward.
Resources
Veracity Marketing: An Integrated PR Firm
Amy Rosenberg on Facebook
Amy Rosenberg on LinkedIn
A Modern Guide to Public Relations: Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices by Amy Rosenberg on Amazon
26:4920/03/2024
1065: Master Legal Writing and Leverage Through Storytelling with Legal Writing Expert Brendan Kenny
Is unexpected legal writing overwhelming your law practice? As a solo lawyer, have you ever found yourself stressed by a last-minute motion or brief that takes away from client focus? Making legal topics enjoyable and turning them into convincing arguments can be challenging. But with the proper writing process and storytelling methods, you can overcome this obstacle and succeed.
https://youtu.be/LhlwxgT76wI
Brendan Kenny is a seasoned litigator with over 17 years of experience navigating complex cases in state, federal, and appellate courts. As a sought-after speaker and writer on legal persuasion, he brings a unique perspective to the art of legal writing. Today, Brendan shares his insights on embracing failure as a path to growth, leveraging storytelling techniques to engage readers, and navigating the challenges and opportunities presented by AI tools like ChatGPT. He also discusses the importance of overcoming challenges and viewing failure as a valuable learning experience.
Quotes
“There's no such thing as failure; there are only failed strategies.” – Brendan Kenny
“Ideals are inherently motivating and energizing, and the highest ideal is building bonds with others.” – Brendan Kenny
“I've always experienced having real challenges, and as a result, they create something to overcome.”– Brendan Kenny
Takeaways
01:06 Embracing failure as a valuable learning experience can be a powerful engine for growth and improvement, especially in the context of legal writing.
07:13 Incorporating ethos, pathos, and logos into legal writing is crucial for creating compelling arguments that engage the reader and maintain credibility.
12:05 Following a structured writing process, even if it feels unnatural, can help overcome obstacles and produce high-quality work, especially when combined with the strategic use of AI tools.
22:41 Providing legal writing services to small and solo law firms can be a valuable solution for overworked attorneys who need to address unexpected writing tasks without disrupting their workflow.
29:42 Focusing on building connections and bonds with others can be the most motivating and fulfilling aspect of one's work, regardless of the field.
Resources
Hellmuth & Johnson Law Firm: On your side. at your side.
Brendan Kenny on LinkedIn
31:4919/03/2024
1064: Solve Problems, Help People, And Increase Your Sales with Author & Consultant Luis Báez
Are you frustrated by your sales performance but like you've tried everything? Growing your revenue consistently is challenging for any business owner. But there's good news! You can break through your current limitations and leave average results behind. Discover a proven method to turn challenges into triumphs and convert even the toughest leads into loyal customers. Say goodbye to excuses and hello to sustainable growth and financial freedom.
https://youtu.be/lko-f31DJq8
Luis Báez is a global "revenue enablement" leader, author, speaker, and consultant who specializes in helping individuals and organizations reach their highest potential. With a background as an elite enterprise sales rep, Luis now leverages his record-breaking experience to diagnose and transform the sales operations of his clients. Today, Luis discusses his holistic approach to sales coaching, which goes beyond just tactics and techniques. He shares insights on developing the right mindsets, inspiring self-motivation, and building sustainable sales cultures.
Quotes
“Let go of the attachment that every conversation must result in a sale. Instead, step in as a consultant and help the person.” – Luis Báez
“You're too smart to use excuses. So, ask questions, get help, hire resources—do whatever it takes to make a smarter decision.” – Luis Báez
“You don't need to sell someone on everything. Just offer the two or three problems you can immediately solve. Let that person enjoy the delightful surprise and have longevity in their investment.”– Luis Báez
Takeaways
07:33 Stop selling and instead step in as a consultant to help the customer make an informed decision.
10:28 Balance the pressure to hit metrics with a methodical, buyer-focused approach.
14:06 Slowing down to thoroughly understand the customer's buying process, decision-making criteria, and any psychological hurdles they may have is essential to closing deals successfully. Leaving nothing to assumption is key.
18:40 Avoiding overselling and instead focusing on the 2-3 key problems you can immediately solve for the customer is crucial. Overwhelming them with technical details or features they don't care about will only push them away.
24:23 Eliminate excuses and take action to make smarter decisions.
Resources
Luis Báez: Modern Learning Experiences Designed For Modern Leaders
Luis Báez on LinkedIn
25:3319/03/2024
1063: Introverted Entrepreneurial Success with Speaker & Author Matthew Pollard
Are you an introverted entrepreneur finding it hard to reach out to clients in this noisy online world? Don't worry. Many others doubt themselves, too, especially in challenging fields like sales and management. But with determination and creativity, you can break through these barriers and start growing your business quickly.
https://youtu.be/HpKPlin4nQg
Matthew Pollard is the “Rapid Growth Guy” and founder of Introvert U. As a successful entrepreneur responsible for building five multimillion-dollar businesses, Matthew has a unique understanding of the challenges introverts face in marketing, sales, and networking. Through his bestselling books, online training programs, and high-energy presentations, he empowers introverted business owners to leverage their natural strengths and achieve rapid, meaningful growth. Today, Matthew discusses the power of introversion in entrepreneurship and business. He shares his personal journey from struggling student to serial entrepreneur and reveals the strategies he developed to overcome self-doubt and build a thriving career.
Quotes
“If it doesn't exist, create it for yourself. Live in ‘what if,’ have a willingness to do the work, and, more importantly, take responsibility.” – Matthew Pollard
“Our path to success is just different from that of an extrovert, and let's face it, extroverts have their own burdens to bear.” – Matthew Pollard
“There's nothing wrong with being an introvert. Many people say, ‘Oh, I'm a recovering introvert’ or ‘I was an introvert, but don't worry, I'm not anymore.’ You can't change who you are.” – Matthew Pollard
Takeaways
03:12 Introverts can absolutely succeed in sales, networking, and entrepreneurship, but their path may look different than extroverts. The key is to leverage your natural strengths rather than trying to become someone you're not.
14:02 Taking responsibility for your own growth and development, rather than making excuses, is crucial for overcoming self-doubt and achieving success as an introvert. This includes being willing to do the necessary work, even if it's uncomfortable.
18:57 Crafting an authentic, compelling personal brand and message is essential for introverted entrepreneurs to stand out in a noisy, digital world.
26:37 Introverts should embrace their personality type and stop thinking there is something wrong with them. Many of the most successful people in business and entrepreneurship are introverts who have learned to leverage their unique strengths.
Resources
Matthew Pollard: The Rapid Growth® Guy
Introvert U: A Learning Hub: Helping Introverts Thrive in Business and in Life
Matthew Pollard on Facebook
Matthew Pollard on LinkedIn
The Introvert's Edge Book: Introverts Love It!
27:4718/03/2024
1062: Boost Your Brand with Audio: Market Audio Content with Media Entrepreneur David Wolf
Perhaps you've considered sharing your thoughts via audiobooks or podcasts but hesitated due to uncertainties or resource constraints. However, your distinctive voice is crucial in a world that values authenticity. A consistent marketing strategy across various platforms can help promote your audio content and garner the recognition it deserves.
https://youtu.be/HPxLJFXbIpc
David Wolf is the founder of Audivita Studios, a company that specializes in audiobook and podcast production. With a background as a longtime music composer and producer, David has transitioned into the world of media entrepreneurship, helping clients bring their message to market through high-quality audio content. Today, David discusses the process of remote audiobook recording, highlighting the importance of coaching authors to bring out their authentic voice and connect with their audience. He also shares insights into Audivita's podcast production services, which focus on customization and production quality to meet the diverse needs of their clients.
Quotes
“The process of doing the recording is as important, or more so, than the final product. Because out of that, something magical happens.” – David Wolf
“Find joy in the work you do. Discover what you love and integrate those things.” – David Wolf
“You just have to step back. I practice meditation, and when I started about seven years ago, it gave me perspective on these sorts of things.” – David Wolf
Takeaways
01:16 The unintended impact of Audivita's work on their own employees and the world is just as important as the impact on their external clients. Wolfe didn't anticipate how rewarding it would be to build a team and scale a business.
06:40 The process of recording audiobooks is as important, if not more so, than the final product. Coaching authors to deliver an authentic, connective performance is crucial for serving their audience and growing their brand.
08:43 Audivita offers several options to address price sensitivity for audiobook production, including recording linearly, pricing by the word, cloning the author's voice, and using abridged versions - each with its own tradeoffs.
16:33 While Audivita focuses on high-quality audio and video production for podcasts, they've found it's best to leave the marketing and promotion to their clients, as that's not their core expertise.
18:12 Consistent, multi-channel promotion is essential for the success of both audiobooks and podcasts. Authors and podcasters may need to spend as much on marketing as they did on the content creation itself.
Resources
Audivita Studios: Connect Your Voice To The World.™
David Wolf on LinkedIn
25:5118/03/2024
1061: From Idea to Bestseller: Method for Writing Success with Author Everett O’Keefe
Have you ever dreamt of becoming a best-selling author but felt overwhelmed? You're not alone. Many aspiring writers face similar challenges. But here's the thing: there's a way forward. Your book positions you as an expert, opening doors to valuable relationships and opportunities. It's not just about writing; it's about making an impact. So, take that first step.
https://youtu.be/Ac3cFknvYoY
Everett O'Keefe is the founder of Ignite Press, a hybrid publishing company that helps authors own their intellectual property and leverage books for marketing and business success. Ignite Press provides the best aspects of both traditional and self-publishing, allowing authors to become bestsellers while retaining control over their content. Today, Everett discusses how books can open doors for authors, providing opportunities for speaking engagements and establishing credibility in their industry.
Quotes
“I call a book the closest thing you can get to the silver bullet of marketing.” – Everett O'Keefe
“You don't have to write the book. Remember, you're writing a book, not the only one you'll ever write.” – Everett O'Keefe
“Don't worry about whether you're the expert. You know more about the topic than your reader, which makes you the expert. So, educate them.” – Everett O'Keefe
Takeaways
01:34 Hybrid publishing offers the best of both traditional and self-publishing, allowing authors to retain control over their intellectual property while benefiting from professional publishing support.
07:15 Identifying a specific target audience and speaking directly to one person in that market is crucial for creating an effective, resonant book.
16:00 Books provide unparalleled authority, credibility, and marketing power compared to other mediums like social media or video.
19:58 A simple method for quickly writing a bestselling book is to identify 20 frequently asked questions in your industry and record yourself answering them.
26:59 Overcoming self-doubt and focusing on sharing your unique perspective and experience is more important than worrying about being an "expert" in your field.
Resources
Ignite Press: LET'S BRAINSTORM YOUR BOOK and what it will do for your business!
Ignite Press on Facebook
Everett O'Keefe on LinkedIn
Everett O'Keefe's Bestselling Books on Amazon
35:4717/03/2024
1060: Lessons on Entrepreneurship and Pursuing Dreams with Sales Professional Kelly Meyer
Entrepreneurship is a journey filled with highs and lows, successes and failures, and it’s okay to feel overwhelmed. But here's the thing: failure isn't the end of the road. It's a valuable teacher. Sure, the road to entrepreneurship is paved with obstacles. Financial metrics, like return on investment, can seem like foreign concepts. And the craft beer industry? It's fiercely competitive. But don't let that discourage you.
https://youtu.be/g12MgG9-5do
Kelly Meyer is a unique individual who has experienced both success and failure as an entrepreneur. After a seven-figure exit from the fitness industry, he opened a craft brewery in 2012, only to struggle with profitability for nearly 10 years before ultimately selling at a massive loss. This experience has led Kelly to write a book and start a podcast called "How NOT to Start a Damn Brewery," where he shares the lessons he's learned along the way. Today, Kelly discusses the challenges and realities of running a brewery, including the high costs, slim margins, and lack of profitability that plague much of the industry.
Quotes
“I'm an expert on failure, not so much on success.” – Kelly Meyer
“If you can't understand your cost structure versus potential revenue, you shouldn't be in business period.” – Kelly Meyer
“Follow your dreams and do whatever you want but keep your eyes open to mitigate risk. Other than that, grip it and rip it, and enjoy life. Have some fun.” – Kelly Meyer
Takeaways
02:28 The brewing industry is often perceived as "cool" and fun, but the reality is that it is a challenging and largely unprofitable business for most operators, with only a small percentage making significant money.
09:16 Successful businesses are those that deeply understand their cost structure, potential revenue, and key performance indicators (KPIs), but this level of financial literacy is lacking in many industries, including brewing.
12:05 Networking, continuous learning, and seeking out mentorship from those who have succeeded (or failed) in a particular industry can be invaluable for entrepreneurs looking to improve their chances of success.
14:31 Different industries have different rules, margins, and bottlenecks, so entrepreneurs need to carefully consider the unique characteristics of a business before deciding to enter or grow it.
16:48 Attention to detail, skilled execution, and having the right people and processes in place are critical for producing high-quality products, whether it's craft beer or any other type of business.
Resources
How to NOT Start a Damn Brewery: We’re here to share our stories of struggle and sacrifice from the front lines of the craft beer industry
Kelly Meyer on LinkedIn
How NOT to start a Damn Brewery: Ten Business Lessons From The Front Lines of The Craft Beer Industry by Kelly Meyer on Amazon
24:1617/03/2024
1059: Violence Prevention: Practical Strategies for Individual and Organizational Safety With Workplace Safety Expert Jerry McCormick
Violence is all over the place. Nowadays, you never know when danger will come, and it robs our peace of mind when we should focus on what we do. Just being afraid won’t help, so we must take precautionary actions to ensure safety at our place for ourselves and others. Take the step and have safety training to avoid potential risks and protect ourselves from dangers.
https://youtu.be/eeusisDo9qc
Jerry McCormick is a workplace safety expert with over 30 years of experience in law enforcement, including 8 years as a US Marine. He has researched active shooter incidents and trained first responders, leading to his expertise in areas like workplace violence prevention, de-escalation, conflict resolution, and securing facilities. Today, Jerry discusses his approach to promoting safety in the workplace and everyday life. He emphasizes the importance of empowering employees and individuals to trust their instincts and take practical steps to avoid dangerous situations, rather than relying solely on fear-based training for rare events like active shooters.
Quotes
“Bad people will often signal their intentions. They'll reveal it through their body language, by getting too close to you, or through the way they talk on the phone and glance over at you.” – Jerry McCormick
“If your instincts tell you something's wrong, they're right in two ways. They always have your best interests at heart.” – Jerry McCormick
“Security should not impede your business from moving forward. You should be able to operate freely.” – Jerry McCormick
Takeaways
07:30 Focus on practical, empowering steps for safety rather than fear-based training. Avoid overloading people with too much information - stick to a few key, actionable tips.
11:48 Simple safety habits like being aware of distracted driving behaviors can significantly reduce risk and improve safety.
16:05 Trusting your instincts and speaking up if something feels off is crucial, even if you're not sure why. Don't get drawn into confrontations.
18:26 Encourage a "if you see something, say something" culture, where employees feel empowered to report concerns without fear of being seen as a "snitch."
21:28 Carefully evaluate statistics and data around safety issues to understand the true context and scale, rather than relying on sensationalized information.
Resources
Personal Safety At Work: If You Want Your Employees to Feel and Actually Be Safer
Jerry McCormick on Facebook
Jerry McCormick on LinkedIn
30:2616/03/2024
1058: Overcome Creative Challenges with Veteran Comedian D.B. Frick
Producing and performing offer unique opportunities to glean insights from collaborating with major figures. Working alongside prominent individuals provides first hand lessons in professionalism, creativity, and perseverance. Sharing these experiences not only enriches others' understanding but also inspires personal growth and fosters a culture of continuous learning.
https://youtu.be/bnXFySV1DVI
D.B. Frick is a veteran comedian, writer, and producer with over 30 years of experience in the entertainment industry. He has worked alongside renowned figures like Martin Scorsese and Jesse Eisenberg and has written for prestigious outlets such as The Tonight Show with Conan O'Brien, MAD Magazine, and the National Lampoon Radio Hour. D.B. is known for his unique perspective on comedy, creativity, and personal growth. Today, he talks about his career, sharing insights on the art of pitching ideas, the challenges of achieving originality in comedy, and the importance of perseverance and adaptability in the entertainment industry.
Quotes
“This is something I live by comedically: just because I don't find something funny doesn't mean it isn't.” – D.B. Frick
“You have to expect to fail over and over again. It's part of the process of succeeding. Even after you succeed, there will likely be many more failures and successes ahead, regardless of the realm you're in.” – D.B. Frick
“The journey really comes down to the opportunity to impress upon other people what you have to offer.” – D.B. Frick
Takeaways
01:02 Tailoring your pitch to the specific audience or producer is crucial for effectively communicating your ideas and getting them noticed.
12:09 Perseverance, hard work, and a bit of luck are all essential ingredients for success in the entertainment industry and other creative fields. Expecting and embracing failure as part of the journey is key.
14:03 Recognizing and respecting the subjective nature of comedy, where something that may not be funny to one person can be hilarious to another, is an important aspect of being a successful comedian or creative.
22:27 Leveraging one-on-one connections and networking opportunities, even in unconventional ways, can sometimes lead to unexpected breakthroughs and open doors to new possibilities.
29:44 Achieving originality in comedy is challenging, as many comedic ideas and concepts are built upon or inspired by previous works. Understanding this can help manage expectations and focus on putting a unique spin on familiar elements.
Resources
D.B. Frick on YouTube
D.B. Frick on Facebook
D.B. Frick on LinkedIn
35:0915/03/2024
1057: Frameworks for Success: Engaging Audiences with Author and Entrepreneur Alex Davis
Leveraging business for money isn't just about making a quick buck; it's about creating sustainable income streams while doing what you love.By concentrating on delivering value, improving your skills, and adopting new strategies, you can turn your business efforts into profitable opportunities.
https://youtu.be/k3LomYMWQHY
Alex Davis is a 20-year-old entrepreneurial prodigy who has cracked the code on building successful businesses in record time. Defying conventional wisdom, Alex has published 4 books, generated $40,000 in revenue, and built a thriving podcast - all before the age of 21. His unique growth mindset and "speed of implementation" approach have allowed him to rapidly scale ventures in social media marketing, content creation, and coaching. Today, Alex discusses his focus on leveraging business as a vehicle for making money, despite common misconceptions about the field. He shares his personal journey of developing a growth mindset and the importance of "speed of implementation" - taking action quickly rather than overthinking.
Quotes
“Business in general is just like a huge opportunity and a vehicle that is not very well understood by a lot of people. People have a weird connotation around it; they might say business is weird, or it's stupid, or it's a scam, or it's risky.” – Alex Davis
“You have to choose what you suck at. And I just don't want to suck when it comes to making money. Business is one of the things that allows me to really learn the process of making money.” – Alex Davis
“I'm introspective about whether humans are naturally equipped to do insane stuff, or if it's something we grow into.” – Alex Davis
Takeaways
03:55 Developing a growth mindset and a willingness to "go all in" on opportunities is crucial for achieving success at a young age.
18:47 Batching content creation and having a consistent posting schedule can help build a sustainable social media presence.
21:33 Surrounding yourself with successful people and learning from their frameworks and strategies can accelerate your own business growth.
22:26 Simplifying complex business concepts and creating easy-to-understand frameworks is key to making information accessible to a wide audience.
24:36 Developing a unique "framework" or set of concepts that become associated with your brand can help establish your expertise and authority in the industry.
Resources
The First Client: SIGN YOUR FIRST CLIENT IN LESS THAN 30 DAYS
Alex Davis on Facebook
Alex Davis on LinkedIn
The Alex Davis Podcast Playbook: A simple guide to starting a successful podcast by Alex Davis on Amazon
30:1614/03/2024
1056: Transform Grant Writing into an Exciting Opportunity with Nonprofit Grant Strategist Teresa Huff
Do you have a nonprofit organization but avoid grant writing for its complexities? Many nonprofits want to increase their impact but need more funding. Thus, grant writing is the way to go. Find grant opportunities that are a good fit and align with the nonprofit's mission and goals, build relationships with funders, and create compelling proposals.
https://youtu.be/TXwKytUL7ks
Teresa Huff is the host of the Grant Writing Simplified podcast, a TEDx speaker, and a nonprofit strategy expert. She has been referred to as the "nonprofit powerhouse" after winning over $7.5 million in grants for schools and nonprofits. Today, Teresa shares her insights on the basics of grant writing, strategies for nonprofits to secure funding, and how to use constraints as a catalyst for creativity in the grant writing process.
Quotes
“Grants are much more strategic and are part of a long game, rather than quick or easy money.” – Teresa Huff
“Instead of focusing on return on investment, it's about return on impact—where funders can give to make the most difference.’” – Teresa Huff
“People often feel there's a wall and grantmakers are untouchable. However, many grantmakers welcome conversation and dialogue, and encourage getting to know them before you apply for a grant.” – Teresa Huff
Takeaways
02:31 Grants are a strategic, long-term game, not a quick source of easy money. Nonprofits need to build a strong foundation and align their mission with potential funders before pursuing grants.
09:13 Focusing on the "return on impact" rather than just the "return on investment" can help nonprofits better articulate the value and significance of their work to potential funders.
12:04 Using constraints as a catalyst for creativity can lead to more compelling and impactful grant proposals. Embracing the limitations of grant guidelines can inspire innovative solutions.
15:20 Building relationships with grantmakers, seeking their feedback, and adopting a collaborative learning attitude can significantly improve the chances of securing funding.
19:09 Reaching out directly to experienced grant writing experts can provide invaluable guidance and support to nonprofits looking to improve their grant writing skills and strategies.
Resources
Teresa Huff: Grant Strategy and Training for Nonprofits
Teresa Huff on LinkedIn
Grant Writing Simplified Podcast
25:1913/03/2024
1055: From Trauma to Triumph: Pursue Passion and Fulfillment After Life’s Challenges with Podcast Host and Author John R. Miles
Are you stuck in your life? Not knowing what is the next step? It’s normal to feel like this. You are not alone. To overcome this obstacle in your life, start by intentionally pursuing your passion through developing different aspects of your well-being, such as physical, mental, emotional, spiritual, and relationship. Take action and reinvent yourself; eventually, you will reach success.
https://youtu.be/myJTh4OLRlg
John R. Miles is an author, keynote speaker, and entrepreneur who blends practical wisdom with relatable anecdotes to discuss topics of health, wellness, and personal mastery. With a background in the US Navy and senior executive roles in Fortune 50 companies and as a software CEO, John brings a unique perspective on leadership and personal growth. Today, John shares his personal journey of transformation after experiencing trauma and a calling to pursue his passions more fully in order to find fulfillment in life. He discusses the importance of developing pillars of support across physical, mental, emotional, spiritual, and relationship health to achieve self-realization.
Quotes
“The greatest person you'll ever meet in your life is the one who stares back at you in the mirror.” – John R. Miles
“What people don't understand is that we often think we need confidence or courage to take action. It's actually the opposite—you gain confidence by taking action. We tend to overthink how large the action needs to be, but it can really be small choices that compound over time.’” – John R. Miles
“Defeat means giving up on yourself in the midst of difficulty. True success means winning the battle with yourself.” – John R. Miles
Takeaways
01:26 Ignoring a calling or passion can lead to a lack of fulfillment, but it takes courage to make a change and pursue what truly matters.
05:28 Rebuilding one's life around key pillars of physical, emotional, mental, spiritual, and relationship health can help overcome trauma and burnout.
09:23 Balancing periods of intense focus and productivity with intentional downtime for rest and strategic planning is important for sustained success.
13:42 Intentionality, along with passion and perseverance, is a critical component for achieving self-realization and becoming one's best self.
15:15 The greatest competitor we face in life is often ourselves, so winning the battle against our own weaknesses is key to true success.
Resources
Passion Struck: YOU WERE BORN TO MATTER
John R. Miles: Live Your Life So It matters
John R. Miles on LinkedIn
Passion Struck: Twelve Powerful Principles to Unlock Your Purpose and Ignite Your Most Intentional Life by John R. Miles on Amazon
20:4012/03/2024
1054: Divorce and Your Dog: Navigate the Tails of Separation with Attorney Debra Hamilton
Conflicts over pet ownership in divorcing couples or arguing parties can be emotionally charged and complex. Such disputes often stem from strong attachments and personal connections to the pet. Resolving these conflicts requires empathy, communication, and a focus on the well-being of the animal involved.
https://youtu.be/OzoZNrytjzQ
Debra Hamilton is an attorney and conflict coach who specializes in resolving disputes involving pets. As the founder of Hamilton Law and Mediation, she has dedicated her career to helping people navigate the complex emotional and legal issues that can arise when pets are involved in relationship breakdowns or other conflicts. Debra's unique expertise and compassionate approach provide an alternative to expensive, stressful court battles, ensuring pets find loving homes. Today, Debra discusses her work as a mediator and emphasizes the importance of prioritizing the well-being of the pets and avoiding costly legal battles, sharing examples of complex cases she has mediated, such as pets being taken across international borders.
Quotes
“Conflict coaching and mediation are two separate things, but both can help people resolve conflicts involving their beloved pets.” – Debra Hamilton
“You need to think outside the box. In mediation, we listen to everyone's conversation and highlight common ground, which is often lost when people are angry with each other.’” – Debra Hamilton
“You need to be open to what's in the best interest of the pet, and there's no one who knows this better than their owners.” – Debra Hamilton
Takeaways
06:32 Mediation and conflict coaching can help resolve pet custody disputes more effectively than litigation, as they allow for a focus on the pet's best interests rather than just the owners' desires.
08:19 Getting past the initial anger and focusing on what is truly best for the pet, rather than trying to "win" against the other person, is crucial for finding a satisfactory resolution.
14:04 Having a clear, written agreement in place about pet custody arrangements prior to a relationship ending can save significant time, money, and emotional turmoil down the line.
14:55 Mediation is generally a more cost-effective option compared to litigation for resolving pet custody issues, with sessions typically costing $1,000-$2,000 versus $5,000-$10,000 for a court case.
Resources
Hamilton Law and Mediation: Fostering Peaceful Solutions in Conflicts Over Animals
Debra Hamilton on LinkedIn
Nipped in the Bud, Not in the Butt: How to Use Mediation to Resolve Conflicts over Animals by Debra Hamilton on Amazon
24:1311/03/2024
1053: The Secrets of Silicon Valley’s Top Executives with Podcast Host and Founder Grace Gong
Fundraising teaches valuable lessons in leadership, emphasizing the importance of communication, teamwork, and strategic planning. Effective leaders in fundraising inspire others, foster collaboration, and navigate challenges with resilience. By honing these skills, individuals can lead teams towards achieving shared goals and making a positive impact in their communities.
https://www.youtube.com/watch?v=xInCxvOumfE
Grace Gong is a leading voice in the tech and venture capital space. Through her daily LinkedIn Live show Venture with Grace and popular podcast Smart Venture, Grace interviews top executives from companies like Google, Meta, Amazon and top venture capital funds. Her goal is to provide education and insights to aspiring entrepreneurs and professionals who don't have access to the Silicon Valley network. Today, she discusses lessons she’s learned about fundraising, leadership, scaling businesses, recurring patterns among successful entrepreneurs, and much more! Stay tuned!
Quotes
“You really need to be a listener to understand where everyone's coming from.” – Grace Gong
“You should lean into your strengths and consider hiring or partnering to cover your weaknesses.’” – Grace Gong
“Massive action drives massive results. If you want to pursue excellence in your career and life, you need to take significant action. However, before that, you should start by taking action in general.” – Grace Gong
Takeaways
01:42 Podcasting can be a powerful networking and profile-building tool, as it provides access to high-profile guests that may not otherwise engage with the host.
10:47 Successful leaders often lean into their strengths and partner with others to address their weaknesses, rather than trying to fix all their own shortcomings.
11:38 Tapping into major industry trends and innovations can be a key driver of massive success for entrepreneurs and businesses.
17:45 Reflecting on past failures and reassessing one's true motivations can lead to discovering more suitable paths forward.
26:12 Taking massive, consistent action is crucial for achieving excellence in one's career and life, as encapsulated by the "Just Do It" mantra.
Resources
Smart Venture Podcast
Venture with Grace (daily LinkedIn Live show)
Grace Gong on Facebook
Grace Gong on LinkedIn
29:3410/03/2024
1052: Goal Setting and Team Building with Consultant and Investor Cliff Locks
Whether you're a seasoned business owner or just starting out, setting clear goals and effectively communicating your vision can propel your business forward.
https://youtu.be/b7ia16tN7f0
Cliff Locks is a serial entrepreneur and investor who has formed and profitably exited three businesses. He is the founder and senior partner of CK Locks Consulting, Inc. and has experience across multiple industries including professional sports marketing, advertising, and sales promotions. Cliff is passionate about sharing his knowledge and experiences to help the next generation of entrepreneurs and business leaders achieve success. Today, Cliff discusses the importance of goal setting, building strong teams, and creating a clear vision for business success. He shares insights from his experience selling one of his companies to a Fortune 500 firm for an 11x EBITDA multiple and emphasizes the value of sharing goal-setting practices with children to help them develop focus and motivation.
Quotes
“Goal setting is the key that allows people to thrive and recognize success. It helps them understand when they've achieved their goals or are on the journey to accomplishing them.” – Cliff Locks
“If we can incorporate goal setting into our children's lives, they become more focused on what's important. This helps them take ownership of their learning and results in less disruption at home.’” – Cliff Locks
“It's not about burning investors' cash. It's about driving profitable, sustainable revenue that continues to grow. This is what allows the business to truly thrive and scale—that's the magic.” – Cliff Locks
Takeaways
04:02 Goal setting is the "key piece" that allows people to understand when they have achieved success and are on the journey to accomplishing their objectives.
11:22 Involving children in the goal-setting process, such as having them write down their goals on a wipe-off board in their rooms, can help develop focus, ownership of learning, and reduce disruption in the home.
15:40 Overcoming personal challenges and "wounds from childhood" is important, but the focus should be on writing the next chapter and planning for a bright future, rather than dwelling on the past.
18:46 Utilizing generative AI tools can assist in business development, market analysis, and driving profitable revenue growth for a company.
25:15 Asking employers for equity or options can help create additional wealth, even for employees, as long as you are delivering 10x the value to the company in terms of what you are compensated.
Resources
Millionaire Life Services: Holistic Mentoring & Leadership Academy
Cliff Locks on Facebook
Cliff Locks on LinkedIn
28:4809/03/2024
1050: Understand Burnout: Find Peace and Set Boundaries in an Uncertain World with Burnout Diagnostician Cait Donovan
How can we achieve productivity and peace in a world where burnout seems unavoidable without compromising our well-being? According to the WHO, burnout is characterized by a prolonged period of cynicism, lack of productivity, and physical, emotional, and mental exhaustion.
https://youtu.be/PpU8qjanelQ
Cait Donovan is an international keynote speaker, host of the “FRIED. The Burnout Podcast,” and author of "The Bouncebackability Factor." She is also an acupuncturist with a master's degree in Chinese medicine, and her creative burnout recovery solutions have been featured in numerous publications, including Forbes, NPR, and the New York Post. Today, Cait discusses her mission to end burnout culture by convincing people to stop participating in it. She emphasizes the importance of identifying the body's weakest link when dealing with burnout and suggested making small external changes to help individuals feel safer and recover.
Quotes
“Foundational self-care is not about baths, rainbows, unicorns, and pedicures. It's about stopping the computer, shutting down your screen when your eyes are tired.” – Cait Donovan
“Your ability to bounce back is the difference between being stressed and being burned out.” – Cait Donovan
“We need to do something external. So this is not a mindset, this is not an outlook perspective, we need to do something in your environment that will increase your interpretation of the fact that you're safe.” – Cait Donovan
Takeaways
02:15 Burnout is a specific condition defined by the World Health Organization, characterized by physical and emotional exhaustion, cynicism, and a lack of productivity, rather than just general stress or overwhelm.
08:19 Creating a sense of safety and psychological safety in the workplace is crucial for preventing and recovering from burnout, through small environmental changes and fostering interpersonal trust.
15:15 Identifying and addressing the root causes of resentment and unrealistic expectations can help break the cycle of burnout and self-abandonment, leading to more sustainable self-care practices.
19:33 Shifting the focus from trying to control and police others' behavior to taking responsibility for one's own energy and well-being is an important step in overcoming burnout.
22:32 Listening to and responding to the body's basic needs, such as hydration and rest, can be a foundational part of burnout recovery and prevention.
Resources
FRIED. The Burnout Podcast
Cait Donovan: Burnout & Belonging in the Workplace and the Biology Behind it All
Cait Donovan on LinkedIn
The Bouncebackability Factor: End Burnout, Gain Resilience, and Change the World by Caitlin Donovan
23:4907/03/2024
1049: Build Deep Connections for Business Success with Jacksonville Realtor Zelda Greenberg
Why is building deep relationships necessary for your business’ success? Authenticity and deep relationships are key to turning clients into advocates for your business.
https://youtu.be/T8c7GhxIKzk
In this episode, we have Zelda Greenberg, a seasoned real estate professional and a local business leader, talk about her experience turning a family business around after a disaster and becoming a well-known keynote speaker and real estate consultant. She gives helpful networking tips, such as embracing the role of the host or hostess at events to approach conversations confidently. Zelda also emphasizes the value of strategic networking and remaining visible to those in your area of influence. Listen and never miss out on this episode!
Quotes
“I'm out there a lot. You can apply this to the stuff I do for real estate, in any business, and especially in sales. It's all about who you know and getting to know them on a deeper level.” – Zelda Greenberg
“It doesn't have to be professional speaking; it's networking. The more people you can be in front of, the more opportunities you have, whether you're selling homes or widgets. It doesn't matter what your product is. You get in front of more people by going to a networking event.” – Zelda Greenberg
“It's lovely that we all have these computers, iPads, iPhones, and all these wonderful technology pieces. But what it really comes down to is the human connection.” – Zelda Greenberg
Takeaways
06:33 Approaching networking events with the mindset of being the host or hostess can help overcome awkwardness and facilitate meaningful connections with new people.
11:19 Speaking engagements, even those not directly related to one's primary business, can raise one's profile and lead to unexpected referrals and opportunities through increased visibility.
20:53 Maintaining a focus on human connection is crucial, even as technology continues to advance, as authentic relationships are the foundation for business and personal success.
Resources
Zelda Speaking: Up Until Now, Your Next Chapter
Go Zelda: Your Go To Realtor!
Zelda Greenberg on LinkedIn
21:3106/03/2024
1048: How to Find Your Purpose and Achieve Big Goals by Starting Small with U.S. Navy Veteran Mike Schindler
Discovering your purpose and achieving your goals involves implementing strategies for personal development. This includes setting clear objectives, cultivating self-awareness, and fostering resilience to overcome obstacles. Through continuous learning and self-improvement, individuals can unlock their full potential and lead fulfilling lives aligned with their passions and aspirations.
https://youtu.be/p7HPTrp8adI
Mike Schindler is a US Navy veteran and bestselling author helping people discover their purpose and achieve their moonshot goals. As the host of the top-rated Military Wire podcast and creator of the documentary film "It's VUCA", Mike teaches practical strategies to overcome obstacles and live an impactful life through micro-wins and mentorship. Today, Mike talks about strategies you can use to achieve your goals, overcoming self-doubt, developing focus, and much more so stay tuned!
Quotes
“My identity was my rank; it was the Navy uniform I wore—that was my identity. Now, my identity is tied to making sure that I help other people improve their lives.” – Mike Schindler
“Your only limit is you. You are the one who’s holding you back.” – Mike Schindler
“Which one are you going to let win? Is it going to be your higher self? Or is it going to be the self that you're not happy with?” – Mike Schindler
Takeaways
01:59 Developing focus, determination, and the ability to push through limits is a key benefit of military training that can be applied to personal and professional growth.
08:40 Breaking down large goals into smaller, achievable "micro-wins" is an effective strategy for building momentum and overcoming obstacles.
11:16 Setting a clear "moonshot" vision and understanding one's purpose is crucial for inspiring and motivating teams, whether in a corporate or personal context.
15:09 Seeking out mentors who can provide guidance and accountability is invaluable for achieving personal growth and development.
23:54 Maintaining a positive mindset and engaging in self-talk can help overcome difficulties and learn from setbacks on the path to reaching one's goals.
Resources
It's VUCA: Discover the Secret to Living in the 21st Century
Operation Military Family: DISCOVER YOUR POST-SERVICE IDENTITY
Mike Schindler on LinkedIn
U.S. Veterans in the Workforce: Why the 7 Percent are America's Greatest Assets by Mike Schindler on Amazon
27:2405/03/2024
1047: Make Your Money Last: Financial Planning for Your 50s and Beyond with Retirement Expert Richard Eisenberg
Retirement planning is essential for securing financial stability in later years. It involves assessing savings, investments, and retirement accounts to ensure they align with future goals and lifestyle needs. Seeking guidance from financial advisors and implementing strategies to maximize savings and minimize debt, can help individuals enjoy a comfortable retirement with peace of mind.
https://youtu.be/HkJ1vfLI5YU
Richard Eisenberg is a renowned retirement expert and longtime personal finance journalist. As the co-host of the Friends Talk Money podcast, Richard helps people navigate the complicated world of finances in their 50s and 60s. With over 40 years of experience in the field, he understands the unique challenges of planning for retirement and making savings last through one's golden years. Today, Richard talks about planning for your retirement, personal finances for those over 50, the meaning of ikigai, and more! Stay tuned!
Quotes
“Financial advisors often focus on accumulating assets. However, by your mid-60s, you need to think about how you'll pay your bills if you're not working full-time anymore. Where will the money come from?” – Richard Eisenberg
“We need to focus on what we want to retire to, rather than what we're retiring from.” – Richard Eisenberg
“Before you make that jump, think about how you want to spend your time. Considering how much time you want to spend working, volunteering, traveling, or doing other activities will be really helpful.” – Richard Eisenberg
Takeaways
01:50 Many people nearing retirement age have saved for retirement, but likely not enough to cover all their needs. There are also significant "wildcards" like healthcare and long-term care costs that can impact retirement finances.
06:00 Financial advisors often focus too much on accumulating assets, rather than addressing the unique challenges of managing money and making it last in retirement. Addressing issues like drawing income from retirement accounts becomes more crucial in one's 60s.
12:00 When planning for retirement, it's important to think about what you want to "retire to" - your goals, purpose, and how you want to spend your time - not just what you're retiring from. This can help provide meaning and fulfillment in the next chapter of life.
14:15 Finding your "ikigai" - a Japanese concept meaning your "reason for being" or purpose - is especially important for retirees to help them stay motivated and engaged in this new phase of life.
Resources
Friends Talk Money: Three Nationally Recognized Voices Talking about Your Life in Retirement
Richard Eisenberg on LinkedIn
21:0501/03/2024
1046: Create A Unique Brand and Connect with Customers on a Deeper Level with E-Commerce Branding Strategy and Copywriting Expert Emma Schermer
Struggling to elevate your brand? Finding ways to climb at the top of your competitors? E-commerce businesses have been in a fierce battle to attract customers and sell their products. However, businesses are stuck creating the right strategy to boost their brand. If you are in this position, be delighted, as Marketing by Emma is here to take your business to the next level.
https://youtu.be/T6Cw2vZqe4c
Emma Schermer is an international speaker and Founder of Marketing by Emma, a company specializing in copywriting, specifically for Amazon listings and other e-commerce platforms. Listen as Emma discusses proven marketing strategies for optimizing Amazon listings and creating compelling copywriting. Learn as she shares her approach to standing out on Amazon through differentiated positioning, in-depth keyword research, and connecting with customers on a deeper emotional level.
Quotes
“Understanding how and why people make decisions is endlessly fascinating and critical because we often do not operate based on logic or in the way we think we do.” – Emma Schermer
“Don't just copy what everyone else is doing. It's not good for customers, and it's not good for you.” – Emma Schermer
“It's ultimately not about you; it's about helping the customer see themselves in what you're selling. They should be able to identify with it and say, ’Yes, that speaks to me, this is exactly what I'm looking for.’” – Emma Schermer
Takeaways
00:55 Avoiding simply copying competitors' Amazon listings and instead carving out a unique positioning is critical for standing out and driving sales.
02:11 Conducting in-depth keyword research to identify medium to long-tail keywords with decent search volume but lower competition can lead to easier ranking and higher intent customers.
07:52 Using high-quality, well-composed product images on Amazon listings, combined with thoughtful descriptive text, helps build trust, communicate product details, and control the marketing message.
14:51 Being willing to learn new skills publicly through trial and error, even if it feels uncomfortable, is necessary for improving abilities and achieving growth over time.
Resources
Marketing by Emma: E-Commerce Copywriting & Amazon Listing Optimization
Marketing by Emma on YouTube
Emma Schermer on Facebook
Emma Schermer on LinkedIn
25:0428/02/2024
1045: Cityside Capital: The Transformative Power of Real Estate Investing with Co-Founder and Managing Partner Tim Lyons
Do you want to transform your financial life and spend more time with your family? It is frustrating and exhausting to work for long hours–sacrificing the little time you have in this world together with your family. You feel this needs to be stopped, but the fear of leaving your current work and taking new opportunities is there. It’s normal to feel this way, but taking the first step and leaving out of your comfort zone–that’s where you’ll see what’s available to you and start to change your life.
https://youtu.be/kb7SNvSY68I
Tim Lyons is a podcast host of "Passive Income Brothers," speaker, best-selling author, and the Co-Founder and Managing Partner of Cityside Capital LLC, a real estate syndication and investment company that focuses on commercial real estate assets and helping both accredited and non-accredited investors gain exposure to the asset class. Listen as Tim tells the story of his journey from trading time for money to working long hours away from his family, prioritizing quality time with his kids, and building passive income streams through real estate.
Quotes
“I needed to take massive action out of my comfort zone. When I finally did that, everything changed.” – Tim Lyons
“The definition of insanity is doing the same thing and expecting a different result.” – Tim Lyons
“If we don't take that first step, we'll never understand what's out there and available to us.” – Tim Lyons
Takeaways
08:02 Overcoming limiting beliefs and taking massive action are critical first steps to achieving success in real estate investing and personal finance.
11:57 Building a team of trusted professionals and continuously learning are essential to navigating the complexities of real estate investing.
17:09 Helping others and sharing your story can provide motivation and fulfillment on your own journey.
24:11 Defining your ideal investor profile and clearly communicating your value proposition is key to building a successful real estate investment business.
29:15 Taking the first step, even if you're not ready to commit, is crucial to overcoming inertia and exploring new opportunities.
Resources
Cityside Capital: Multifamily Syndication
Cityside Capital on YouTube
Tim Lyons on LinkedIn
Passive Income Brothers' Podcast
30:5327/02/2024
1044: Recruit, Retain, and Thrive with Educator and Coach James Finlen
When making important decisions, can you recognize the influential role of coaching and teaching in shaping financial results and the future of your company? Tune in as James Finlen sheds light on how these fundamental principles can drive success.
https://youtu.be/KGCH37IgFe0
James Finlen is an experienced teacher and coach who has dedicated his career to helping students and educators reach their full potential. With over 20 years of experience in the classroom and on the court, James has developed a unique perspective on the transferable skills and personal growth opportunities that teaching can provide. Today, James sits down with Robert to discuss his plans to leverage his teaching expertise to recruit and support new educators. They explore James' passion for giving back to students, much like his own coach did for him, and his belief that teaching can be a fulfilling and impactful career path.
Quotes
“I've been focusing on asking myself how my talents or gifts can be best utilized to serve others who might want to gain momentum in a certain area.” – James Finlen
“Teaching provides you with valuable experience and skills that translate into real-world market value.” – James Finlen
“If you want to achieve your dream, be willing to commit to a decade of sacrifice. You'll need to give up weekends and some other things. But after that decade, you could have a clear vision or at least a very clear idea of your direction.” – James Finlen
Takeaways
00:50 Teaching can provide valuable, transferable skills that translate to real-world market value, beyond just the classroom.
04:33 Viewing teaching as a journey that enhances life skills, rather than just a job, can make it a more fulfilling career path.
11:27 Giving students opportunities, even if they've made mistakes, and helping them see their struggles as strengths, can be a powerful approach.
16:39 Building relationships and treating students as capable of growth, rather than just focusing on academics, is a key teaching skill.
27:50 Developing strong people skills and the ability to connect with others is crucial for success, both in teaching and beyond.
Resources
The Gap App: Educational Service
James Finlen on LinkedIn
James Finlen on Facebook
36:2926/02/2024
1043: On a Mission to Empower Communities and Close the Poverty Gap with Author and Speaker Angela Duncan
Sometimes, we only think about our own businesses, but what if we could use our skills and resources to help those who are in need? Prepare to be inspired by the potential of leveraging financial empowerment to bridge the poverty gap and how it can revolutionize the experience for business owners like yourself with Angela Duncan!
https://youtu.be/k8i4zTI77IA
Angela Duncan is the host of the Empower Her Money podcast, which is in the top 5% of podcasts globally. She has expertise in personal finance and banking and has worked as a financial advisor and owned a top 10 RE/MAX office with over $2 billion in sales. Today, Angela discusses her personal journey with money, including how her beliefs about money were formed in childhood and how she has worked to decouple emotions from financial decisions. She also talked about the importance of financial empowerment for women, and how her podcast aims to share personal stories and experiences to help women learn about money in a relatable way.
Quotes
“We all have a story and have learned something about money that we can share with others. No matter how big or small your idea or thought, someone else might need that information at this moment.” – Angela Duncan
“Money is just a tool, like this pen in my hand. I use this tool to write; money is a tool you use to exchange for something else. That's all it is, so take the emotion out of it.” – Angela Duncan
“If you ask for more, you're more likely to get it than if you never ask at all.” – Angela Duncan
Takeaways
01:44 Uncovering limiting beliefs about money that were formed in childhood is crucial to breaking free from financial fears and achieving financial literacy.
03:47 Starting with understanding your current financial numbers, including expenses and income, is the foundation for building financial freedom.
07:42 Investing in tangible assets like real estate can be a logical, less emotional approach compared to more speculative investments.
15:09 Finding a trusted mentor and coach is essential when venturing into new investment areas like multifamily real estate.
20:17 Continuous learning, adaptability, and a willingness to pivot are necessary to overcome failures and capitalize on changing market conditions.
Resources
Empower HER Money: 1 Female Podcast To Change Financial Lives
Angela Duncan's LinkedIn
Empower YOUR Money: 101 Simple Ways for Female Entrepreneurs to Create Financial Freedom by Angela Duncan on Amazon
24:4825/02/2024
1042: From Frustration to Fulfillment: Approach to Better Sex and Relationships with Sexuality Consultant Andrew Mioch
Have you ever felt frustrated or unsure about your own sexual journey? Are you curious about enhancing intimacy and connection in your relationships? You're in for a treat. Get ready to dive deep into the mind of a true expert as we explore the secrets to unlocking a fulfilling and passionate sex life with Andrew Mioch.
https://youtu.be/W8SmM10GoVA
Andrew Mioch is a best-selling author and one of the world's leading sex coaches, having coached over 5,000 men on improving their sexual and relationship skills. He also authored the book, "Best She Ever Had: Practical Advice and Powerful Techniques So You’re the One She Brags About." He has spent 10 years learning from experts around the world and is regularly featured in publications like Men's Health, Medium, and Cosmopolitan. Today, Andrew discusses his passion for elevating the sexual well-being of men by providing practical, relatable sexuality education that is often lacking. He shares insights on developing a balanced masculinity through softness, silliness, and savagery in the bedroom and beyond.
Quotes
“A lot of men don't have a proper sexual education. The school system has let them down.” – Andrew Mioch
“Dominance is leadership, leadership is service, and service is love.” – Andrew Mioch
“Don't wait for the storm to pass or learn to dance in the rain.” – Andrew Mioch
Takeaways
00:45 Men often lack proper sexual education and feel "fucked up and broken" with no one to turn to, which Andrew aims to address through his coaching.
04:54 Developing a balance of softness, silliness/playfulness, and savagery (dominance/leadership) is key for men to be fully expressed in relationships.
11:36 Regularly engaging in simple exercises like 5-second passionate kisses and 10-minute daily connection conversations can significantly improve emotional intimacy in relationships.
16:01 Questioning one's deeper purpose and priorities, rather than just focusing on day-to-day tasks, is important for men to stay motivated and connected in their relationships.
27:16 Being open to learning and growth, even if it means embracing one's past mistakes and "cringeworthy" moments, is part of the journey of self-improvement.
Resources
Sexual Quantum Leap: Supercharge Your Sex Life
Sexual Quantum Leap on Facebook
Andrew Mioch on LinkedIn
Best She Ever Had: Practical Advice and Powerful Techniques So You’re the One She Brags About by Andrew Mioch on Amazon
28:4524/02/2024
1041: Unleash Your Brand’s Potential: The Science Behind Quantum Branding with Chief Brand Scientist Stæven Frey
Are you tired of the vague concepts surrounding branding? Are you lost in a sea of marketing jargon, wondering how to elevate your brand to greatness? Ever wondered what brand science is all about? Curious about its role in branding and boosting your brand's growth?
https://youtu.be/KohSWl4V2gA
This episode, we are so lucky to have Stæven Frey, the adorkable founder and Chief Brand Scientist at Quantum Branding, as he enlighten us with his insights and knowledge. Discover how brand science transforms ordinary brands into authentic and memorable category leaders, and learn practical strategies for growing your brand in low-risk ways. Get ready to revolutionize your approach to branding and marketing as we explore the transformative power of brand science with Stæven Frey.
Quotes
“Branding is the mnemonic device of the sensory assets within your marketing, like word shape, color, story, photography, illustrations, sound, music, and character. The more of these assets you have, the stronger your branding.” – Stæven Frey
“Get out of your own way. If something is hard, ask for help. If you don't know the answers, seek them. Examine your actions if you're not getting the desired results.” – Stæven Frey
“Notice, pause, and listen to all the different parts of yourself throughout the day. Pay attention to how things make you feel. From there, learn what you may need to let go of or when you might need to ask for help.” – Stæven Frey
Takeaways
01:16 Branding is not just about logos and colors, but rather a science that involves understanding how people perceive, experience, and remember brands through sensory assets like shapes, sounds, and stories.
07:07 The more distinctive and memorable brand assets a company has, the more top-of-mind they will be with their target audience, leading to increased sales and growth.
12:51 Being neurodiverse can be a superpower in branding, as it allows one to deeply understand sensory experiences and create more meaningful connections with customers.
22:13 Finding the right fit and environment that plays to one's unique strengths and passions is key to personal and professional fulfillment.
30:06 Getting out of one's own way, listening to oneself, and following the breadcrumbs of what feels good can help businesses and individuals advance to the next level.
Resources
Quantum Branding: Grow your brand. Your brand + our science = results.
Quantum Branding on Facebook
Stæven Frey on LinkedIn
31:3123/02/2024
1040: The Magic of Failing, Helping Others, and Having Fun in this World with Voiceover Pete Accetturo
Are you having fun and satisfied with your life right now? What will you do if suddenly a problem rises and the life you have right now is affected? To overcome this hurdle, you need to learn to embrace change and take risks. Don’t just sit back, explore new opportunities, and learn through your failures. The only permanent thing in this world is change. So embrace it, and keep pushing forward.
https://youtu.be/SklthGNaF1E
Pete Accetturo, also known as Voiceover Pete is a digital pioneer, entrepreneur, and motivational speaker. Listen as he shares his heroic journey on being an internet stardom being viral as a meme, the challenge he faced as his popularity decreased, and how he reinvented himself to steer his life’s fun and successful journey. Don’t miss this exciting episode!
Quotes
“Don't be afraid to fail. And when you do fail, you learn a lot more than when you succeed.” – Pete Accetturo
“I'm not here to light the world on fire. I'm just here to have fun.” – Pete Accetturo
“I'm not full of myself. They're not going to respect you if it's all about you.” – Pete Accetturo
Takeaways
00:51 Embrace being a "hybrid" - able to speak both the analog and digital languages. This versatility is valuable.
07:52 Don't be afraid to fail. Failure is where the real learning and growth happens.
12:23 Focus on helping and serving others, not just yourself. This shift in mindset can improve mental health.
16:52 Don't get stuck dwelling on past successes or failures. Stay open to new opportunities and reinventing yourself.
19:46 Internal motivation and passion for the work are key to staying driven, rather than external factors.
Resources
Pete Accetturo: Hire viral internet sensation Voiceover Pete for your next video project.
Pete Accetturo on Facebook
Pete Accetturo on LinkedIn
23:4322/02/2024
1039: Navigate the Future of Work: AI, Teams, and HR Software with Human Resource Expert Andrew Swiler
The prevalence of AI in various sectors of life, particularly in the workplace, has led some people to worry about AI taking over different industries. However, AI has the potential to bring about positive changes in work and team dynamics.
https://youtu.be/p_jkZCVUhmc
In this episode, Andrew Swiler, the CEO of Lanteria, shares his insights on adapting legacy systems, embracing AI, and making HR software user-friendly. Listen as he offers a fascinating vision of the future where AI seamlessly integrates with human resource tasks. Tune in now to discover the heart of HR innovation and empower yourself with the knowledge to lead in the age of evolving business technologies!
Quotes
“Just go build something for fun that fixes a need that you have, and who knows where it's gonna go.” – Andrew Swiler
“A lot of people need to learn to kind of push through things. And if things are difficult, there's probably another way and another option, and they should just stay positive.” – Andrew Swiler
“Humans aren't going away. I know a lot of people are scared. I still think in 50 years or in our lifetime, humans are still going to be the main driver for almost any company.” – Andrew Swiler
Takeaways
01:26 The software industry is at an inflection point, with AI having a significant impact. Companies need to be adaptable and prepared to ride the wave of change.
06:25 Having basic coding skills, even just in a language like Python, can empower people to build their own tools and solutions, rather than relying solely on no-code platforms.
09:40 HR software can provide valuable analytics and insights to help HR teams better support their employees and make a stronger business case to leadership.
12:34 Successful HR software implementation requires an internal champion who can drive adoption and address user concerns, rather than just installing a new system.
18:30 It's important to be open to learning new ways of doing things, rather than stubbornly clinging to outdated processes, in order to improve efficiency and scalability.
Resources
Lanteria HR Solutions: HR Management for Microsoft Office 365
Andrew Swiler on Facebook
Andrew Swiler on LinkedIn
26:1721/02/2024
1038: Colorado Springs Real Estate: Build Wealth, Wisdom, and a Fulfilling Life with Real Estate Entrepreneur Keith Andrews
Are you tired of the corporate grind and seeking a path to financial freedom? Real Estate might be just the right “path” toward your goals!
https://www.youtube.com/watch?v=5YKIfAVPzIM
Keith Andrews, founder of Andrews Home Team, is a real estate expert dedicated to helping individuals achieve financial freedom through strategic real estate investments. With a passion for learning and a commitment to excellence, Keith has transformed his career and now shares his insights and expertise with others. The Real Estate Junkies Podcast offers valuable advice and insights for both newbies and seasoned investors alike. Keith's approachable demeanor and wealth of knowledge make him a trusted resource in the real estate industry. Andrew reveals the key strategies and mindset shifts that have helped him achieve financial freedom through real estate. Join us as we explore Keith's insights, challenges, and successes, and learn how you too can unlock wealth and freedom through strategic real estate investing.
Quotes
“You are not going to ever be successful unless you make mistakes. And it's better to make mistakes when you're young.” – Keith Andrews
“Don't be afraid to take that first step.” – Keith Andrews
“Rich isn't always about money. It's about living life to the fullest.” – Keith Andrews
Talking Points
03:15 Keith shares his motivation for getting into real estate: citing a desire to help friends and family and leverage commissions to invest in properties. He discusses the importance of having a strong "why" in real estate investing and how it has guided his journey.
08:50 The BRRRR strategy: Keith explains the concept of buying, rehabbing, renting, and refinancing properties to create a sustainable real estate portfolio. He details the steps involved in each phase of the strategy and shares tips for success.
12:30 Lessons from past mistakes: Keith reflects on buying a meth house and the costly mistakes he made during the renovation process. He discusses the importance of due diligence and thorough research before investing in a property.
16:40 The value of patience in real estate: Keith highlights the long-term benefits of investing in real estate and how time can turn a bad deal into a profitable one. He shares strategies for staying patient and focused on long-term goals in a fast-paced industry.
Key Takeaways
Real estate investing requires patience and a conservative approach to ensure long-term success. Keith's experience demonstrates the importance of sticking to a strategy and not rushing into deals.
Learning from mistakes is crucial in the real estate industry and can lead to valuable insights. Keith's story illustrates the importance of taking calculated risks and being prepared for unexpected challenges.
The birth strategy can be a powerful tool for building a sustainable real estate portfolio over time. Keith's success with this strategy highlights the potential for creating wealth through strategic real estate investments.
Resources
Keith Andrews: Andrews Home Team Colorado Springs Real Estate
Real Estate Junkies Podcast on Instagram
Real Estate Junkies Podcast on Apple Podcasts
Real Estate Junkies Podcast on YouTube
Keith Andrews on LinkedIn
29:2020/02/2024
1037: Become a Master in Blockchain with Web3 Developer Bijan Burnard
Do you want to learn how blockchain can revolutionize industries beyond cryptocurrency? As a groundbreaking technology, blockchain has the potential to reshape various industries, but its capabilities are yet to be fully realized.
https://youtu.be/A5wFGVx7dsY
In this episode, Bijan Burnard, the visionary CEO of Lattice Labs, tackles the challenge of integrating blockchain into sectors like finance and healthcare. Listen to this episode on how Lattice Labs, under Burnard's visionary leadership, offers tailored solutions to overcome integration hurdles, shapes the future of decentralized technology, and introduces this technology to future generations. Tune in now to follow this progressing technology!
Quotes
“We believe that investing in the education of the younger generation is the key to shaping the future of the blockchain world.” – Bijan Burnard
“Blockchain is the cornerstone of innovation. By understanding blockchain, young adults gain a competitive edge in the job market and contribute to shaping the future of blockchain and using this technology.” – Bijan Burnard
“I foresee the blockchain industry becoming even more pervasive, deeply woven into the fabric of industries, offering enhanced security, transparency, and efficiency.” – Bijan Burnard
Takeaways
00:45 Blockchain technology has applications beyond cryptocurrency, including in supply chain management, healthcare, and finance, ensuring trust and efficiency in various sectors.
01:08 The adoption of blockchain varies across industries, and the key lies in understanding each sector's unique needs and tailoring the blockchain solution accordingly.
02:38 Integration challenges in implementing blockchain often revolve around regulatory concerns, standardization, and the need for collaboration among stakeholders.
03:31 The blockchain industry is expected to become more pervasive, with blockchain solutions being deeply woven into the fabric of industries, offering enhanced security, transparency, and efficiency.
04:06 Significant strides in blockchain adoption have been observed in regions like Asia, particularly in countries like Singapore and China, as well as in the financial sector globally.
Resources
Lattice Labs.io: The only blockchain laboratory scaling industries the right way.
Bijan Burnard on Facebook
Bijan Burnard on LinkedIn
07:3919/02/2024