In a time when digital marketing is everywhere, like email campaigns, social media ads, and SEO strategies, it might be surprising that direct mail is becoming popular again. Yes! The same direct mail that used to fill your mailbox with catalogs and postcards is now getting a boost from artificial intelligence (AI). This mix of old and new is turning out to be a strong tool for businesses to connect with their customers better. https://www.youtube.com/watch?v=p47Pf9Oxn-Y Jeff Tarran, the COO of Gundir, is at the forefront of integrating AI with direct mail. His company specializes in using address-based data to help B2B and B2C businesses drive new leads and close more sales. Jeff and his team are not just using AI to improve direct mail—they are redefining it. Today, Jeff discusses the integration of AI with direct mail, the importance of building effective teams, innovative uses of QR codes, and more. Stay tuned to learn about the latest trends in direct mail marketing and discover how to enhance your marketing strategies using address-based data and AI. Quotes “Building teams, getting the best people possible, and giving them everything that they need to do their job really well is kind of how I look at my job these days.” – Jeff Tarran "Variable printing has come a very long way and it's made it so direct mail can be pretty much every bit as unique and personalized as digital marketing is perceived to be." – Jeff Tarran “When the best leaders' work is done, the people say we did it ourselves. And that's just kind of how I feel about what it takes to empower people and make them feel successful.” – Jeff Tarran Takeaways 01:03 Effective teams are essential for driving business success, especially in the face of rapidly changing technologies like AI. 02:30 Embracing new technologies like AI can help streamline processes and boost efficiency, but it's crucial to ensure employees feel comfortable and empowered to use them. 10:28 Integrating direct mail with digital channels like email and website tracking can significantly improve marketing campaign performance. 12:42 Personalization and customization are key to making direct mail more engaging and effective, from variable printing to QR codes with unique offers. 15:05 Maintaining a focus on empowering people and celebrating their successes is a hallmark of strong leadership. Resources Gundir: Full Service Direct Mail Marketing Agency Jeff Tarran on LinkedIn

How can real estate agents succeed in this dynamic landscape while maintaining authenticity? In today's real estate market, traditional tactics like cold calling are challenged by evolving consumer preferences and technological advancements. Agents now face the dual challenge of standing out in a crowded field while avoiding pushy sales techniques that often repel potential clients. The key to success will be using unconventional approaches to building genuine client relationships, leveraging technology, and personalizing outreach.   https://www.youtube.com/watch?v=oCZcBSaYG-M Jeff Halligan is a dedicated real estate professional with Epique Realty, serving the greater Sandpoint and Bonner County areas of North Idaho. With 30 years of experience, he has reimagined the real estate industry, bringing a multifaceted approach that includes online presence development, ecommerce, and digital marketing. Today, Jeff discusses his unique strategies for disrupting the real estate market, including leveraging technology to move away from traditional tactics like cold calling and door-knocking, and instead focusing on building relationships and personalized outreach to connect with potential clients. Quotes “If your headline works, they open the email. The subject line’s only job is to get them to open it. So if they open it, that's working. If they do whatever you're asking in the email, then the content works. Whether I get a yes or no, I don't care, as long as I get a response—then I know the email worked.” – Jeff Halligan "I think a lot of authenticity is more about being accurate. I don't try to make sure I include it intentionally; I just include what's natural for me." – Jeff Halligan “Take everything everyone’s telling you to do, throw it in the garbage, and just be yourself.” – Jeff Halligan Takeaways 02:51 Leveraging technology and personalized outreach can disrupt traditional real estate tactics like cold calling and door-knocking. 14:09 Building genuine relationships with potential clients, rather than just focusing on transactions, is key to building trust and long-term success in real estate. 22:35 Understanding the unique characteristics and lifestyle offerings of a local real estate market, such as outdoor activities and amenities, can help identify the right fit for buyers. 26:23 Adapting to industry changes, like new regulations around buyer commissions, requires an open and proactive mindset to identify opportunities. 32:09 Being authentic and true to oneself in sales and marketing, rather than following conventional advice, can lead to better results. Resources Jeff Halligan: In Real Estate the Strongest Foundation Isn't Concrete. It's the Trust You Build With Your Clients and Counterparts. Jeff Halligan on Facebook Jeff Halligan on LinkedIn

The workplace is changing. Picture a business where creativity thrives, old hierarchies disappear, and employees lead without a boss. This is the future of work—self-managed organizations that aim to increase productivity and human satisfaction. This shift not only transforms the way work is done but also redefines the employee-employer relationship, making it more collaborative and less hierarchical. https://youtu.be/4xj_dy0p_Zc Doug Kirkpatrick is an organizational change consultant, TEDx speaker, executive coach, author of books "The No-Limits Enterprise,""8 Ways to Ditch Dogma" & "Beyond Empowerment," and educator who shares innovative strategies for self-management in the workplace on organizational change and the future of work. He discusses the importance of organizing around core principles, natural leadership's power, and commitment-keeping's significance. His expertise lies in creating organizations that are as creative and adaptable as those within them. Tune in to discover how to embrace the future of work and thrive in a rapidly changing world. Quotes “My focus and passion is to create organizations that are as creative and adaptable as the people who work inside them. Being creative is one of the deepest human longings, equivalent to seeking food, water, and oxygen.” – Doug Kirkpatrick "The only real metric of leadership is whether or not one has followers. If one earns the mantle of leadership by demonstrating a vision, courage, deep ethics, and caring, great things happen." – Doug Kirkpatrick “People are responsible for everything that enters their scope of awareness. If I see it, I own it. It's not okay to ignore things that come into one’s scope of awareness.” – Doug Kirkpatrick Takeaways 01:23 Embracing self-management principles can foster creativity and adaptability in organizations, moving away from traditional top-down management. 09:34 Organizing a business around clear, foundational principles, such as not using force and keeping commitments, can promote simple yet intelligent behavior. 16:49 In a self-managed enterprise, natural leadership, impeccable commitment-keeping, and peer-to-peer accountability are crucial for success. 26:18 Emerging technologies are enabling new communication and decision-making processes that can reduce bureaucracy and increase autonomy in the workplace. 31:01 Philosophical perspectives on finding meaning and courage in life can provide valuable insights for leaders and organizations. Resources Doug Kirkpatrick: A blog about the future of work. Doug Kirkpatrick on LinkedIn Books by Doug Kirkpatrick on Amazon

Imagine being able to share your knowledge with thousands of listeners, build trust, and get new clients for your business—all from your home office. Podcast guesting is the secret weapon that smart business people use to boost their brands. Today, where content is very important, podcasts let you reach interested audiences, and being a guest on the right shows can transform your business trajectory. https://youtu.be/uxiY-IjypLE Trevor Oldham is the founder of Podcasting You. Today, he shares expert insights on leveraging podcast guesting for business growth on alternative investments. He discusses the importance of choosing the right podcasts, the benefits of consistent podcast guesting, and the critical role of having a well-designed website to capture leads. Tune in to discover how podcast guesting can enhance your brand recognition, generate quality leads, and establish credibility in your industry. Quotes “It's not worth it to work with clients that are unpleasant to deal with; I'd rather make a little less money but work with clients I enjoy.” – Trevor Oldham "The number one reason people like to go on podcasts is to generate leads. Outside of that, you get brand awareness, brand recognition, and the networking aspect of meeting other podcast hosts." – Trevor Oldham “When you're doing an interview, make sure you're in a quiet place. A good quality podcast microphone is essential because you want the sound quality to be good for both you and the host.” – Trevor Oldham Takeaways 01:05 Podcast guesting can be an effective strategy for alternative investment companies to build brand recognition and generate leads. 04:08 Ensuring a professional online presence, with clear contact information and a way for interested listeners to connect, is important to capitalize on podcast appearances. 14:01 Choosing the right podcasts to appear on is crucial, as going on shows that don't align with the target audience can be a waste of time. 18:41 Expanding into new alternative investment niches, while staying connected to the core expertise, can help a business grow and diversify. 23:54 Being willing to "fire" clients that are not a good fit can significantly reduce stress and improve the overall work experience. Resources Podcasting You: Podcast Booking Agency That Helps Alternative Investment Companies. Podcasting You on Facebook Trevor Oldham on LinkedIn

Struggling to scale your business while being overwhelmed with day-to-day operations is a common issue for many entrepreneurs. Feeling trapped in a cycle of reactive management can make it difficult to focus on strategic growth. This constant firefighting can leave you exhausted and unable to see the bigger picture. The challenge is balancing immediate demands with long-term planning, which can feel nearly impossible at times. https://youtu.be/dw1tE-R9Vjc Benjamin Moróne is the founder of Zabota, a game-changing remote staffing company. With a keen eye for talent and a passion for connecting businesses with skilled professionals, Benjamin helps overwhelmed entrepreneurs transform their operations. His expertise lies in sourcing top-tier remote talent from Central and Eastern Europe and Latin America, focusing on executive assistants and project managers who can systematize and scale businesses. Today, Benjamin discusses the power of hiring skilled remote talent, common pain points for small business owners, and success stories of businesses. Stay tuned! Quotes “If we can find someone who already has the skills that you want, instead of thinking, ‘Okay, I need to build this person's skills,’ you're going to be more successful with that hire.” – Benjamin Moróne "Move with the same intensity in the recruitment process, as you would a sales process." – Benjamin Moróne “If you don't have complete vision and control of everything in the company when you're first starting, you're just not going to be able to scale it to that next level.” – Benjamin Moróne Takeaways 01:19 Hiring reliable, trustworthy, and skilled remote workers, particularly executive assistants and project managers, can transform a business by enabling effective delegation and systematization. 05:31 Hiring from specific regions, such as Central and Eastern Europe and Latin America, can provide cost-effective solutions while also leveraging time zone advantages and language proficiency. 15:34 Implementing a well-structured onboarding process is crucial for new hires' success, as it can turn an 85% hire into an A player. 20:10 Maintaining a clear and efficient recruitment process, with set timelines for communication and decision-making, can improve the hiring experience and reduce churn. 22:57 Focusing on key inputs and metrics, rather than just outputs, is essential for scalable business growth and maintaining complete control and visibility over the company's operations. Resources Zabota: Hire Pre-Vetted Executive Assistants, Developers, & Project Managers. Benjamin Moróne on Facebook Benjamin Moróne on LinkedIn

Are you struggling to connect with your customers and keep up with industry changes? As an optometrist, have you been overwhelmed by the business side of running your practice? Many businesses tend to focus on pleasing suppliers and third-party payers while neglecting the end consumer. However, it's crucial to remember that everything starts and ends with the consumer. This shortsightedness leaves industries vulnerable to outsiders willing to listen and respond to customer frustrations. In an age where consumer preferences and technologies are constantly shifting, can your business afford to remain static?  https://youtu.be/sWto9e38Piw John Marvin is the president and CEO of Texas State Optical, the largest doctor-owned private practice organization in the United States. He has a background in brand management, marketing, and helping young optometrists open their own practices. Today, John shares insights on how he transitioned from the advertising and pharmaceutical industries into the optometry field, leveraging his expertise in consumer research and brand management to position Texas State Optical for growth. He emphasizes the importance of listening to customers and being intentional about planning for the future, whether as an optometrist or small business owner. Quotes “Everything starts and ends with the consumer. Businesses that don't pay attention to the consumer eventually find themselves displaced, and their industries disrupted by others who are listening to them.” – John Marvin "If you're not intentional about managing your practice as an optometrist or your small business as an owner, you won't really know where you're going. Without that intention, you'll end up on any road and won't know where you'll end up. But you can take control of that. You can be intentional and plan the future you want for yourself." – John Marvin “If you continue without innovation, without trying to improve and align with consumer preferences, then it's a managed decline. That's all that's left as an opportunity. Private practice healthcare is changing.” – John Marvin Takeaways 08:13 Transferring skills and leveraging relationships can open up new job opportunities, even in unrelated industries. 10:42 Focusing on understanding consumer needs and desires is crucial for positioning a brand and business for success. 12:54 Disrupting an industry often requires identifying and addressing consumer frustrations that the established players are overlooking. 23:56 Conducting regular, simple market research can provide valuable insights to improve a business and better serve customers. 29:37 Being intentional about planning for the future is key to avoiding a "managed decline" and maintaining a competitive edge. Resources Texas State Optical: Maximize NEW Vision Benefits. Get MORE from what you have! John Marvin on LinkedIn

For lawyers, entrepreneurs, and business professionals, building meaningful connections is critical for success. Especially in law, where trust and reputation are crucial, good relationship management can differentiate a successful practice from a failing one. So, the question is, how can lawyers, who are known for their analytical thinking and busy schedules, improve in this important skill? https://youtu.be/lzM4WhrHgMs Shavon Jones is an award-winning attorney with extensive experience in business development, and author of the book, 52 Sales Tips & How to Use Them. Shavon specializes in relationship management, CRM, and AI integration. Today, Shavon will talk about forming, nurturing, and deploying business relationships effectively. She will also discuss the importance of leveraging technology and AI to stay ahead in the legal profession. Quotes “If you position yourself well on LinkedIn and in legal organizations, people will come to you. The best relationships come from your natural interests and passions.” – Shavon Jones "Find your personal True North and follow that because that's where your success and joy are going to lie." – Shavon Jones “Be less combative and more solution-oriented; it's something that will lead to clients having a better view of us.” – Shavon Jones Takeaways 03:03 Lawyers need to overcome discomfort with self-promotion and embrace business development strategies to grow their practices. 07:08 Centralizing and nurturing relationships through a CRM system is crucial for maintaining consistent business results. 12:53 Leveraging AI and technology can help lawyers stay ahead but requires careful consideration of ethical implications and maintaining a human touch. 23:09 Adopting a more solution-oriented, less combative mindset can improve client relationships and lead to better outcomes for lawyers. 28:57 Finding one's personal passion and purpose is key to achieving success and joy in business development. Resources Sales for Lawyers: Convert Relationships into Revenues Shavon Jones on LinkedIn 52 Sales Tips & How to Use Them by Shavon Jones on Amazon

Growing a podcast and fostering a meaningful connection with listeners can be a challenging journey. It's natural to feel unsure about how to consistently deliver value and keep your audience engaged. Finding your unique voice, understanding what resonates with your listeners, and consistently delivering quality content are key to building a loyal audience. It takes time and experimentation to refine your approach and create content that genuinely connects with your audience. https://youtu.be/vR0TzWMM2k0 Dave Jackson is the world's top podcasting educator, helping hundreds of podcasters solve the problem of growing and monetizing their shows, and author of the book, Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood. As the founder of School of Podcasting, he has taught thousands how to consistently create engaging content, identify their target audience, and promote their podcast to build a loyal following. Today, Dave discusses how podcasters can build an audience through consistency, providing value to listeners, overcoming obstacles like self-doubt, and promoting their show through guest appearances and newsletters. Stay tuned! Quotes “You don't have to be great to start, but you do have to start to be great.” – Dave Jackson "Just be yourself, put the information out there. It takes a little bit of time to get comfortable behind the mic." – Dave Jackson “It's great to have a consistent schedule, because that leads to becoming part of the routine. But you also have to have consistency and value.” – Dave Jackson Takeaways 03:00 Consistency and providing value are key to building a successful podcast audience. 03:41 Understanding your target audience and aligning your content with their needs is crucial for podcast growth. 17:59 Collecting positive feedback from listeners can help motivate you through challenging times in podcasting. 20:45 Focus on creating high-quality content first, before worrying about production value or technical details. 30:05 Actively promoting your podcast through guest appearances, newsletters, and encouraging listeners to share can significantly grow your audience. Resources School of Podcasting: Plan. Launch. Grow. Dave Jackson on Facebook Dave Jackson on LinkedIn Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood by Dave Jackson on Amazon

Do you struggle to come up with appealing tales and messaging for your startup? Discover the power of storytelling! Frequently, entrepreneurs prioritize technicalities over the emotional connection required to create significant outcomes. But with a simple structure, you could transform your dull risk assessments or sales figures into captivating storytelling that kept investors on the edge of their seats.  https://youtu.be/JdYBBJshHIg Donna Griffit is a renowned corporate storyteller and pitch alchemist with over 20 years of experience working with Fortune 500 organizations, startups, and investors in 30 countries, and author of the book, Sticking to My Story: The Alchemy of Storytelling for Startups. Donna specializes in helping entrepreneurs and businesses create effective presentations, pitches, and marketing materials that foster meaningful conversations and accomplish desired objectives. Donna will talk on the value of storytelling in business, including its ability to connect people and explain complicated ideas. She will also discuss taking cautious risks and controlling controllable elements. Stay tuned! Quotes “Knowledge is knowing that a tomato is a fruit; wisdom is knowing not to use it in a fruit salad. And I think that, at this point, if AI were making a fruit salad, it might include a tomato.” – Donna Griffit "I'm a huge believer in frameworks, and my method for creating stories and pitch decks is very much a modular framework. It takes the guesswork out—it eliminates the "Where do I start?" and "What do I compile?" questions. I believe people work well with systems, whether they want to admit it or not." – Donna Griffit “That's the power of optimism—it's about powering through and seeing the opportunity. To me, optimism is one of the biggest driving forces in the world.” – Donna Griffit Takeaways 01:29 Storytelling is a powerful tool for making complex, technical information more relatable and engaging for audiences. 06:09 Using AI tools like ChatGPT can help streamline content creation, but maintaining human creativity and empathy is crucial. 08:41 Crafting a clear, structured framework for presentations, such as Donna's four-act approach, can help organize information and captivate the audience. 12:16 Investors are looking for founders who can explain their ideas clearly, show openness to feedback, and avoid argumentative behavior. 31:01 Embracing optimism and adaptability can help entrepreneurs navigate challenging times and find new opportunities. Resources Donna Griffit: Get your Investor Pitch Deck Ready in Just 2 Hours! Donna Griffit on Facebook Donna Griffit on LinkedIn Sticking to My Story: The Alchemy of Storytelling for Startups by Donna Griffit on Amazon

Podcasting is magic because it takes personal interest and makes it interesting to other people. Enthusiastic hosts make content that connects with their listeners, which helps them become loyal fans. But to keep the excitement going, they have to really care about their topic and stay true to the purpose and goals of their podcast. https://youtu.be/uH3dPviCz0c April Bell is a storytelling expert and founder of Tree of Life Legacies, a project based in the San Francisco Bay Area that focuses on storytelling and wisdom keeping. She has also developed an iOS app called StoryCatcher, which helps individuals tell and preserve their personal stories, and author of the book, "My Life in Paragraphs: Find and Tell Your Stories." April is passionate about values-based storytelling and helps people explore their core values through their origin stories. Today, April shares insights on the importance of personal storytelling, the elements of a good story, and how to effectively share stories in both personal and professional settings. Listen to learn more! Quotes “Digital distractions can take us in many directions, but not all of them are productive.” – April Bell "The secret sauce, in my opinion, of telling a good story is being vulnerable." – April Bell “This whole thing with storytelling and sharing your wisdom—the things that seem obvious to you—are going to be amazing to others. You don't have to overthink it, and you don't have to reinvent the wheel. You already have all you need inside of you. It's just about getting the help and support to let that come out, shine a light on it in a way that makes you proud and comfortable in having done that.” – April Bell Takeaways 01:12 Sharing personal experiences and core values through stories can inspire and engage others in both professional and personal settings. 05:22 Storytelling with authenticity and vulnerability can be a powerful marketing and branding tool to connect with audiences. 07:54 The process of finding and crafting meaningful stories takes practice but can lead to profound connections and impact. 20:14 Overcoming the fear of vulnerability and simply starting to share your stories can lead to unexpected benefits for both the storyteller and the audience. 22:18 Using tools can make the storytelling process more accessible and visually engaging. Resources April Bell: Your Wisdom Lives Inside Your Stories Tree of Life Legacies: Storytelling with Heart April Bell on LinkedIn Your Story Unleashed: A course that puts your true value into words My Life in Paragraphs: Find and Tell Your Stories by April Bell on Amazon

Are you having trouble getting good leads using traditional digital marketing methods? Many people are frustrated because they feel like they are wasting their marketing budget with little to show for it. By focusing on broad, untargeted campaigns, companies are missing out on building strong relationships with their ideal customers. So instead, by concentrating on the right accounts that are ready to make a purchase, you can change your marketing strategy completely. Find out how to improve your sales and marketing performance.  https://youtu.be/8r71ip7nFgI James Sandberg is the founder of Metranomic, a specialist B2B marketing consultancy that helps clients engage, convert, and retain target accounts through intent-driven Account Based Marketing strategies. Today, James discusses the importance of creating consistent, cyclical marketing systems rather than chasing the latest "bright, shiny object." He also shared his approach to personalizing outbound email campaigns and the key principles of Account Based Marketing, including the need for leadership buy-in and a phased implementation approach. Quotes “Digital distractions can take us in many directions, but not all of them are productive.” – James Sandberg "Good B2B marketing—good targeting—that's the baseline. Marketing teams should really be looking at who they engage with more in the way that sales teams do. Have they got a qualified person that they're marketing to?" – James Sandberg “What we often ask is that we have leadership sponsoring this. Because if it's not sponsored by leadership, and they're not driving the change through the team, it's very difficult to get it to stick.” – James Sandberg Takeaways 01:56 Consistency and creating cyclical marketing systems are crucial for avoiding distractions and improving operational efficiency. 04:35 Personalized, value-driven outreach is more effective than generic, aggressive cold emails or LinkedIn messages. 17:58 Successful Account-Based Marketing requires deep research and personalization at the individual decision-maker level, not just the organizational level. 19:14 Measuring account engagement and identifying the most interested target accounts is key to optimizing an Account-Based Marketing strategy. 29:11 Account-Based Marketing is a targeted approach that can be highly effective for large-ticket B2B sales but requires buy-in from leadership and a phased implementation. Resources Metranomic: Transform Marketing Effectiveness with Full Funnel ABM Metranomic on Facebook James Sandberg on LinkedIn

Ever feel like life's throwing punches, and your emotions are just along for the ride? You might be tired, stressed, anxious – the whole package. And on top of that, maybe you feel you're falling short of your potential. But here's the surprising truth: the source of that stress, frustration, and unhappiness often lies not in what's happening around us but in how we think about it. The good news? We have the power to change the narrative. By taking control of our thoughts and perspectives, we can shape our emotional experiences. Take responsibility for your happiness, and be true to yourself. This is where the real transformation begins. https://youtu.be/Cgju1DTy5yg Matt Traverso is a transformative coach with over 25 years of experience. He works with CEOs, athletes, entrepreneurs, and everyday people, helping them unlock their potential, own their power, master their emotions, and live their best lives. Today, Matt discusses his book "Unlock Your Potential," which focuses on developing a robust psychology to navigate life's challenges and turn them into beneficial experiences. Quotes “If we remind ourselves that it's just an illusion we're caught in, making us believe that the situation, environment, people, or circumstances are causing our stress, we'll see it's not true. It cannot be true because we don't even experience the world directly. It's always through the middleman, the intermediary, the filter—our thinking—that separates us from everything else.” – Matt Traverso "Success is how well you enjoy the minutes. Once you become a master and an expert at enjoying the minutes, you know who you are, and you understand all emotions." – Matt Traverso “We don't need to control what we are not afraid of.” – Matt Traverso Takeaways 02:06 Emotional mastery, not control, is the key to navigating life's challenges and achieving happiness. 05:46 Taking personal responsibility for one's emotions and embracing one's true self are essential for personal growth and fulfillment. 14:23 Developing self-love and self-awareness can help eliminate inner conflict and unlock one's full potential. 34:10 Connecting with one's inner wisdom, intuition, and values can provide a compass for navigating life's journey. 35:08 Simplifying personal development techniques and finding a trusted guide can make them more actionable and impactful. Resources Matt Traverso: Helping you unlock your full potential and live a fulfilling life. Matt Traverso on Facebook Matt Traverso on LinkedIn UNLOCK YOUR POTENTIAL: Own Your Power, Master Your Emotions, and Live Your Best Life Today by Matt Traverso on Amazon

Taking a stance against injustice and corruption in a corporate environment involves courageously speaking out against unethical conduct, even when it means confronting potential risks. Advocating for fairness and equality in the workplace is a vital step toward fostering a culture of integrity and accountability. Despite the challenges, individuals who stand up for ethical principles contribute to creating a more just and equitable work environment for everyone. Olive is the protagonist of Asma Jan Muhammad’s novel, S.H.O.R.E.: The Ultimate Descent. Today, she shares her story of facing discrimination, skepticism and hostility as a woman in a male-dominated industry. Yet through resilience and integrity, she chose to speak up against the corruption and greed eating away at her company. How far must one go to stand up for what's right, even when the odds are stacked against you? With the support of allies across gender lines, could one person truly make a difference in such a system? Stay tuned to find out! Quotes “I think the human mind is capable of great things, and honestly, anything is possible once we set our mind to it.” – Olive "We shouldn't be afraid to speak up where we can. It's essential and should be followed." – Olive “Do not give up and make sure you continue striving for what you want and not just what people bring your way.” – Olive Takeaways 01:10 Integrity, resilience, and the support of allies are key to standing up against injustice and corruption in the workplace. 04:30 Fairness and hard work should be rewarded, regardless of gender, as one's work should speak for itself. 08:24 The power of one person to create positive change should never be underestimated, as each individual can make a difference. 12:23 Positivity, self-awareness, and finding comfort in one's personal life can help overcome the challenges of a demanding career. 14:07 Acknowledging and expressing gratitude towards mentors and friends who have supported one's journey is important. Resources S.H.O.R.E.: The Ultimate Descent by Asma Jan Muhammad on Amazon

Leadership, strategic growth, and innovation - these are the keys to success for any organization. Effective leadership isn't just about telling people what to do, it's about guiding your team towards their goals and creating an environment where innovation and growth are encouraged. As for growth, we're not just talking about getting bigger, but strategic growth that's planned and sustainable with the innovation of products that can boost efficiency, effectiveness, and overall value. https://youtu.be/p_VkWKrZz6M Dr. Jeff Standridge is a recognized business leader, educator, author, and Founder of Innovation Junkie, a consultancy focused on strategic growth and innovation. With experience in corporate, academic, and entrepreneurial settings, he has authored best-selling books like "The Innovator's Field Guide" and "Creating Startup Junkies." Today, Jeff talks about the importance of creating a culture of excellence within organizations, the critical elements of effective leadership and accountability, and the role of innovation in driving strategic growth. Stay tuned! Quotes “Leadership is the willingness to be held accountable for results and then to deliver on that responsibility no matter what the situation.” – Dr. Jeff Standridge "The biggest place organizations get off track is they fall in love with their idea rather than the problem they're trying to solve." – Dr. Jeff Standridge “Creating a culture of excellence involves strong leadership, clarity, engaged teammates, empowering communication, accountability, and agility.” – Dr. Jeff Standridge Takeaways 00:42 Successful businesses require creating a scalable system, not just a job for the founder. 10:06 Effective leadership involves balancing results and relationships and being willing to hold oneself accountable. 17:18 Innovation and leadership are inseparable - leaders must constantly innovate to stay ahead. 18:25 Focusing on solving real problems, not just ideas, is key to successful innovation. 21:01 Building a "culture of excellence" with strong leadership, clarity, accountability, and agility is crucial for organizational success. Resources Dr. Jeff Standridge: Innovation and Leadership are Inseparable Innovation Junkie: Generating Sustained Results Through Innovation, Leadership, Strategy, & Profit Growth Dr. Jeff Standridge on LinkedIn Dr. Jeff Standridge on Facebook Dr. Jeff Standridge's Published Books on Amazon

What is the ultimate sales guide? Sales is all about connecting with people and solving their problems. It’s a journey of understanding customer needs and offering solutions that create value. It’s not just about transactions, but building relationships and trust. In essence, sales is the bridge that connects a product’s potential with the customer’s needs. https://youtu.be/ZhpMkLfWKxE Eric Lofholm, a master sales trainer and expert, has been teaching sales since 1999 and has shared his sales systems with thousands of professionals in the U.S. and worldwide for over 20 years. He is the author of 15 books on sales and success, reflecting his passion for simplifying the sales process to help people increase their sales. Today, Eric shares insights on demystifying the sales process, using content to attract prospects, the importance of self-control, and prospecting strategies using social media. He also shares how he got into sales training, how someone can become more confident, and how to overcome call reluctance. Stay tuned to learn more from this leading authority in sales and sales strategies! Quotes “Use technology to create the sales conversation and learn how to embrace sales, as opposed to resisting it, and watch your sales results skyrocket.” – Eric Lofholm "Look to leverage their network. Build a relationship with them and get them to refer or endorse you to their entire network." – Eric Lofholm “Optimism is a learned skill. Optimism is a muscle. You can learn how to be positive, you can learn how to be optimistic.” – Eric Lofholm Takeaways 02:03 Embracing sales and leveraging existing networks can significantly boost lead generation and sales results. 08:29 Creating valuable content and building familiarity with potential customers is an effective way to nurture relationships and drive sales. 20:41 Developing self-control and consistency through daily, small actions is crucial for achieving sales and business goals. 24:18 Prospecting regularly, even through simple outreach on social media, can fill a sales pipeline with opportunities. 33:39 Maintaining a positive, optimistic mindset and treating sales as a learnable skill can lead to long-term success. Resources Eric Lofholm: The Ultimate Sales Coach Eric Lofholm on LinkedIn

It's frustrating to feel stuck and see little progress despite trying new strategies for business growth. This could be a sign that it's time to reassess your approach and perhaps seek outside expertise. Sometimes, focusing on refining a few proven strategies and staying consistent can be more effective than constantly shifting gears. https://youtu.be/J3_1Lz4_LOE Jason Taylor is a certified manifestation coach and expert in rearranging your mindset to attract abundance. Through his coaching, Jason helps entrepreneurs break through plateaus by shifting their internal frequency to receive higher-level ideas. With over 10 years of personal development experience and thousands of clients coached, he has a proven track record of helping people exponentially grow their businesses. Today, Jason talks about manifestation, overcoming mental barriers to attracting abundance, and how manifestation coaching can help people achieve bold financial goals through mindset shifts and consistent action steps. Stay tuned! Quotes “You can do it on your own, just like I did for the first 10 years, going through programs and reading 2,500 books, but it took me a long time.” – Jason Taylor "If you're satisfied making $2,000 a month, there's probably not enough desire for change for you to manifest up here anyway." – Jason Taylor “If you shift that mindset and thinking to, ‘Hey, if I'm making $25,000 a month, it's not a selfish thing. It's me being able to serve more. It's me giving more of myself.” – Jason Taylor Takeaways 00:57 Manifestation is not about magic or shortcuts, but rather a process of rearranging one's mindset to a new frequency to attract desired outcomes. 04:16 Improving the quality and quantity of one's work and marketing efforts is crucial for increasing income and becoming harder to replace. 12:55 Overcoming mental barriers, such as doubts and limiting beliefs, and aligning one's intuition with a higher frequency are key to achieving success. 22:23 Setting clear, specific goals and creating a compelling vision board can provide the necessary pulling power to manifest one's dreams. 25:36 Hiring a manifestation coach can help individuals speed up their personal growth and success by providing accountability and guidance. Resources Jason Taylor: A Certified Manifestation Coach Helping you manifest the life of YOUR dreams! Jason Taylor on Facebook Jason Taylor on LinkedIn

Are you struggling to attract new patients to your dental practice? Despite your marketing efforts, do you find your patient base stagnant? These are common challenges that many dental practices face. The key to overcoming these obstacles lies in a comprehensive plan that prioritizes patient satisfaction. By implementing robust call tracking, training an excellent front desk staff, and establishing a consistent follow-up system, you can turn missed opportunities into loyal, satisfied patients who advocate for your services. https://www.youtube.com/watch?v=nQLmBMZ1Rqs Benjamin Suggs is the founder of Flow New Patient Marketing, an Atlanta-based marketing company that provides breakthrough marketing strategies for dental and medical practices, and the host of The Dental Flow Podcast. He has helped hundreds of doctors start, purchase, or grow their practices, acquiring over 1,000 new patients and producing $100 million in new patient production. Today, Benjamin discusses the importance of improving the patient experience in dental practices, highlighting how competition has led to more welcoming and comfortable environments. Quotes “Everything we can do externally, like digitally marketing your practice, is secondary to simply delivering an amazing experience for development.” – Benjamin Suggs "The reality is, in every aspect of a dental practice, you have to not only be selling but be selling the right way." – Benjamin Suggs “Simplicity is the ultimate form of sophistication.” – Benjamin Suggs Takeaways 01:01 Improving the patient experience in dental practices, such as creating a welcoming environment and offering amenities, can lead to increased patient satisfaction and loyalty. 09:34 Google Ads is a highly effective marketing channel for dental practices, providing a reliable and controllable way to acquire new patients with a strong return on investment. 19:07 Effective dental practice marketing requires a focus on the entire patient journey, from the initial phone call to follow-up communication, to ensure a positive experience and maximize conversions. 25:50 Staying up to date on industry trends and best practices, through resources like podcasts, can help dental practices improve their marketing and operations. 28:45 Simplifying marketing messaging and value proposition is key to making it easy for potential patients to understand and engage with a dental practice. Resources Flow New Patient Marketing: Dental Marketing Trusted by Dentists Benjamin Suggs on LinkedIn The Dental Flow Podcast

Ever thought about how knowing your audience's feelings could change your marketing? It's like seeing the world from your customers' viewpoint and making messages that really connect with them. This not only builds trust and loyalty but also leads to stronger engagement over time. By showing that you value and understand their feelings, your customers are more likely to become advocates for your brand, further boosting your reputation and reach. https://youtu.be/--IeRXFfc34 Suzanne Reilley is a business coach, marketing strategist, and copy advisor who works with professional service businesses and online course creators. In this conversation, Suzanne discusses the importance of understanding your ideal customer, using their language in your marketing, and crafting a clear value proposition. Suzanne shares examples of how she has helped clients refine their messaging to better connect with their target audience. Quotes “It's important to not only speak to your audience but also to be clear about what you're offering. Have a well-refined value proposition as best as you can.” – Suzanne Reilley "Business is such a game of outer growth and inner growth. I think that's the part people don't always appreciate when they're starting." – Suzanne Reilley “It's really important to understand what is happening in your ideal client's life, why they might have come to you for a solution, and to really craft your website, your emails, and everything else in their language.” – Suzanne Reilley Takeaways 03:15 Focusing on understanding your ideal customer's language, needs, and pain points is crucial for crafting effective marketing messages. 06:14 Clearly defining your value proposition and being specific about what you offer is essential for connecting with your target audience. 10:33 Leveraging customer research to inform your product and content development can lead to more impactful offerings. 17:40 Seeking objective feedback and being willing to evolve your business and personal mindset are key to overcoming challenges and achieving success. 23:34 Maintaining a balance between the practical and emotional aspects of running a business is important for sustainable growth. Resources Suzanne Reilley: Turn word-of-mouth success into online biz mastery. Suzanne Reilley on LinkedIn

Have you ever thought about what it takes to really do well in life? Not just in your job, but also in becoming the best person you can be? Leadership is the ability to influence and guide others, whether in a business, military, or any other setting. True leaders are not just born; they are made through experiences, challenges, and a constant desire to improve. Success, mental toughness, and leadership are all interconnected ideas that are very important for reaching personal and professional goals. https://youtu.be/F3WzayPtnqs Jeramiah Solven is a former Army Ranger officer, high-performance coach, public speaker, and the entrepreneur behind the Elite Leadership Coaching company Conquer Academy. Today, Jeramiah shares his personal journey of overcoming obstacles, including his experiences in the military, dealing with PTSD, and building a successful business. He discusses the importance of mentorship, personal growth, and helping others achieve their goals as the keys to his own success. He also shares his insights on leadership, mental toughness, and the path to personal and professional success. Quotes “The key I learned for success in any industry is that it’s not about what you need to do; it’s about who you need to become.” – Jeramiah Solven " Stress will either show you how to get stronger or tell you what you need to cut from your life." – Jeramiah Solven “You can get everything you want in life if you just help enough people get what they want. That’s the truth when it comes to business. The way to accomplish your mission is to help people accomplish theirs. If you help people get what they want, anything is possible.” – Jeramiah Solven Takeaways 07:34 Developing personal integrity, discipline, and mental toughness is crucial for achieving lasting success in business and life. 16:09 Addressing and processing stress and trauma, rather than escaping through vices, is essential for personal growth and well-being. 22:01 Prioritizing the development of oneself as a person, rather than solely chasing results, leads to faster and more sustainable success. 26:15 Helping others achieve their goals is the key to getting what you want in life. Resources Conquer Academy: Tell Us What You Want And We Will Show You How To Get It Conquer Academy on Facebook Jeramiah Solven on LinkedIn

Are you struggling to stay motivated? Procrastination often sneaks up on us, turning simple tasks into daunting challenges the longer we delay them. It's frustrating to watch time slip away, knowing we could have been productive. The cycle of putting things off can create a lot of stress and anxiety. Reflecting on why we procrastinate can be a crucial step in breaking this habit and reclaiming our time https://www.youtube.com/watch?v=wXO_k2mKFqk Pat Sanaghan is an author and the president of The Sanaghan Group, an organizational consulting firm that focuses on leadership development, executive coaching, strategic planning, and leadership transitions. With 30 years of experience, he has worked with over 250 campuses and numerous organizations in both the corporate and nonprofit sectors. Today, he discusses procrastination and offers a toolbox of strategies to help manage emotions and stay on track. Quotes “Procrastination really is an emotional management issue. Usually, there's something you have to do that's noxious, uncomfortable, or overwhelming, and you get lots of feelings around anxiety and stress.” – Pat Sanaghan "Procrastinators are not lazy. I am not a lazy person. I've written 12 books and published 50 articles. I have a great consulting business, and there are still some things I procrastinate on." – Pat Sanaghan “Motivation is a very small resource. It's like a small battery that gets worn out with use.” – Pat Sanaghan Takeaways 01:05 Procrastination is an emotional management issue, not a laziness problem, and requires specific strategies to overcome. 02:34 Breaking tasks into smaller, manageable chunks and using rewards can help boost productivity and motivation. 16:55 Seeking support and accountability from others, rather than relying solely on self-discipline, is an effective way to manage procrastination. 21:39 Recognizing the limits of motivation and using it strategically is key to sustained productivity. 25:39 Self-compassion is more effective than self-criticism in overcoming procrastination. Resources The Sanaghan Group: Collaborative Strategic Planning Pat Sanaghan on Facebook Pat Sanaghan on LinkedIn How To Be A Better Procrastinator by Patrick Sanaghan on Amazon

How can we stop the cycle of harm and help young people make better choices? Through empathy, compassion, and forgiveness, we can address youth violence.  We can’t fight violence for violence, as it will not solve things. However, doing good can help us overcome resentment, forgive others and ourselves, and ultimately find fulfillment and peace even amid life's greatest challenges. https://www.youtube.com/watch?v=kSOVuJW7Qs0 Azim Khamisa is the author of five books, including "Murder to Forgiveness" and "From Forgiveness to Fulfillment." In 1995, Azim's only son, Tariq, was tragically murdered by a 14-year-old gang member. This devastating event led Azim to found the Tariq Khamisa Foundation, dedicated to stopping youth violence and promoting forgiveness and peace. Today, Azim shares his powerful story of personal transformation, discussing the causes of youth violence in America and his journey towards forgiveness and redemption. Quotes “Violence is a learned behavior; no child is born violent.” – Azim Khamisa "The important thing to learn first is to leave the offender to a higher power. Karma always balances. Understand that forgiveness is a gift you give yourself—that’s where peace, love, happiness, and health come from." – Azim Khamisa “Sustained goodwill creates friendship, sustained friendship creates trust, sustained trust creates respect, sustained respect creates empathy, sustained empathy creates compassion, and sustained compassion makes forgiveness possible, which helps create peace.” – Azim Khamisa Takeaways 11:02 Violence is a learned behavior, not innate, and non-violence can also be taught. 18:40 Forgiveness is a powerful tool for personal healing and growth, not just for the offender. 26:44 Promoting forgiveness and non-violence, especially among youth, is crucial to addressing the epidemic of violence in America. 31:44 Sustained goodwill, friendship, trust, respect, empathy, and compassion can lead to forgiveness and lasting peace. 32:37 Personal transformation and redemption are possible, even in the face of unimaginable tragedy. Resources Tariq Khamisa Foundation: Create Safer Schools and Communities Through Educating and Inspiring Children in the Restorative Principles of Accountability, Compassion, Forgiveness, and Peacemaking Azim Khamisa on Facebook Azim Khamisa on LinkedIn Azim Khamisa's Books on Amazon

In today's competitive market, businesses succeed by tailoring unique value propositions to customer needs, driving effective marketing strategies prioritizing value delivery. Follow-up strategies sustain momentum, propelling growth with productivity enhancements, community support, website optimization, and impactful video marketing. Success relies on proactive action, embracing accountability, and taking personal responsibility for business success.  https://www.youtube.com/watch?v=4vrBMxI9EY0 Michael Pedersen is a seasoned business growth strategist with over 40 years of entrepreneurial experience and author of the book, "Atomic Actions: Experience Transformative Breakthroughs And Unstoppable Momentum." As a business coach, he helps owners differentiate their companies and boost revenues through unique value propositions that meet customer needs. Today, Mike dives into topics like refreshing your forgotten website, crafting compelling video marketing, and leveraging accountability communities. Most importantly, he emphasizes consistent follow-through on small actions each day. Stay tuned! Quotes “Everything's about timing. It could be meeting the dream person of your life or getting your dream job. It's all about timing.” – Michael Pedersen "I do believe that in life, you have to go out and get it because it's not going to come to you." – Michael Pedersen “Nothing happens without action. Inaction is a decision, and inaction is a poor decision.” – Michael Pedersen Takeaways 02:10 Differentiate your business by finding a unique value proposition that provides real value to your customers. 05:54 Don't make assumptions - focus on understanding your customers' true pain points and needs. 09:58 Consistent follow-up and taking action every day is crucial for business growth, not just consuming information. 16:12 Building an engaged community and holding each other accountable is key to achieving your goals. 18:08 Refresh your website and marketing videos to better connect with and convert your ideal prospects. Resources Michael Pedersen: TRANSFORMING individuals TO ACHIEVE BUSINESS SUCCESS, PERSONAL GROWTH AND OPTIMAL WELL-BEING Michael Pedersen on LinkedIn Atomic Actions: Experience Transformative Breakthroughs And Unstoppable Momentum by Michael Pedersen on Amazon

Do you ever feel like traditional education systems aren't serving your true potential? Many people are realizing that the old ways of learning may not be the best fit for everyone. In a world where we're taught to conform and memorize rather than to think and innovate, it can be hard to find your path. This is where alternative education systems come into play. There's a global community built around these shared values, providing a roadmap and network for those seeking self-improvement. https://www.youtube.com/watch?v=khSyvzSaPwQ Matt Beaudreau is a keynote speaker, consultant, and coach who has worked with organizations like Wells Fargo, Honeywell, and Lockheed Martin. He is the founder of the Apogee Strong Foundation, which provides scholarships and leadership opportunities for young men. Today, Matt discusses his focus on educating individuals and families on defining sovereignty for themselves through mentorship programs, physical campuses, and a community built around shared values and the Bushido code. Quotes “Blind obedience is ridiculous. If you enter a relationship saying, 'Hey, there's an element of this relationship where I'll be obedient to you because...'—great, that makes sense. But don’t confuse blind obedience with being educated. Education is about moving toward sovereignty.” – Matt Beaudreau "I change my ways every year. You're under no obligation to stay the same. If you're not growing, you're going backwards." – Matt Beaudreau “There is no such thing as perfection. I'm far from perfect—I'm not the perfect dad, not the perfect husband, not the perfect entrepreneur. Those things don't exist. But what should exist is the pursuit of perfection.” – Matt Beaudreau Takeaways 05:49 Cultivating a strong code of values and living by them is essential for personal and community growth. 07:23 Restoring the "factory settings" of human potential, rather than conforming to societal norms, is crucial for individual sovereignty. 16:52 Unwinding old habits and rebuilding critical thinking patterns is a necessary step in the journey of personal transformation. 19:41 The modern education system was designed to produce obedient workers, not thriving individuals, necessitating alternative paths to learning. 21:36 Building a supportive community with shared values is key to sustainable personal and professional development. Resources Apogee Strong: Apogee Exists To Reseed Freedom In Our Children And In Our Nation Through Education For The Entire Family Matt Beaudreau on Facebook Matt Beaudreau on LinkedIn The Essential 11 Podcast with Matt Beaudreau on Apple Podcasts

Have you ever thought about those heart-stopping moments—the ones that catch us off guard and leave us breathless? Maybe it’s getting pulled under by a fierce sea current or facing down a serious illness. Near-death experiences (NDEs) have this way of jolting us awake. Suddenly, life’s priorities rearrange themselves, and we see things with fresh eyes. https://www.youtube.com/watch?v=4iow3YrsEQQ Carlos Vivas is a passionate individual who has overcome significant challenges in his life, including surviving cancer and a near-death experience. Today he shares his inspiring story of how he was diagnosed with a terminal illness as a teenager, but through faith and divine intervention, was able to overcome the odds and dedicate his life to helping others. He also discusses his experiences with suicide prevention, feeding the homeless, and his love for nature and outdoor activities. Quotes “You're truly free when you start living with purpose.” – Carlos Vivas"The only thing that matters in heaven is the love of God. The love of God is the most powerful force in the universe." – Carlos Vivas“Grab your phone and call someone who gave you advice that changed your life, and whom you never had the time to thank.” – Carlos Vivas Takeaways 14:34 Forgive those who have hurt you, forgive your inner child, and forgive those who have harmed you - this frees you to live with purpose. 15:58 Discover and use your unique gifts to serve others, as this is the true legacy you can leave behind. 17:33 Every day counts, so make the most of your time by focusing on what truly matters. 19:34 Getting involved in local community service efforts, like feeding the homeless, is a powerful way to make a difference. 21:11 Reaching out to those who have positively impacted your life, even long ago, can be profoundly meaningful. Resources Carlos Vivas: Dolphin Miracles Join Beyond Near Death Experiences Facebook Group Help from Heaven: Miracles Happen When You Believe by Carlos Vivas on Amazon

Expanding your business globally can be challenging due to communication barriers that hinder effective collaboration and understanding. Overcoming language differences and cultural nuances requires patience, adaptability, and a willingness to embrace diverse perspectives. By investing in language training, cultural competency, and leveraging technology for seamless communication, businesses can bridge these barriers and thrive in international markets.  https://www.youtube.com/watch?v=ANEI9BS4vIM Eugene Kwaku is an intercultural marketing expert helping companies overcome global communication barriers. Born in Ghana and raised in Japan, Eugene understands bridging cultural divides better than most. As a founder of We As One, a non-profit aiding Japanese outreach, Eugene has successfully launched international initiatives for clients. His unique background and problem-solving mindset equip him to globalize clients' untapped innovations. Today, Eugene discusses the importance of simplifying complex plans and leveraging partnerships, not just content creation, to break through the noise of our digital world. Stay tuned! Quotes “The first language in Japan is not English. So if we could bridge that gap using a system or a service, I think there's a value added there.” – Eugene Kwaku "I think it's important to build a framework where you're still getting an immediate answer, but you also want to spend more time analyzing that answer." – Eugene Kwaku “One thing that can be an asset, that can be an answer, is partnerships. So rather than one company starting from scratch, being in partnership with different individuals or companies that are already running the medium is a good way to go.” – Eugene Kwaku Takeaways 03:56 Leveraging one's multicultural background can provide unique insights and value in bridging communication gaps between different countries and markets. 07:18 Focusing on a specific industry or niche, like the anime industry in Japan, can lead to the development of successful and impactful business ventures. 16:43 Forming strategic partnerships, rather than solely creating content, can be an effective way to cut through the noise and reach target audiences in a crowded digital landscape. 20:38 Taking the time to analyze and understand the information provided by AI tools like ChatGPT, rather than just relying on the immediate answers, is crucial for effectively implementing the insights. 27:04 Implementing structured systems and routines can help overcome challenges with motivation and self-doubt, allowing for more consistent and productive work. Resources Eugene Kwaku: Event Planning Is Hard. WE CAN HELP YOU. Eugene Kwaku on LinkedIn

Are you tired of being stuck in the daily grind, working long hours to keep your business afloat? Many entrepreneurs start the journey without knowing what hard work they need to put in. But did you know that in business, you can have the freedom to spend time with your loved ones? Through outsourcing, proper delegation, and leveraging technology, you can create a roadmap to scale your business in a way that creates time rather than steals it. Break free from the daily grind and achieve a balanced lifestyle now! https://www.youtube.com/watch?v=j86uN2vPiks Joe Rare is an underground serial entrepreneur, investor, outsourcing expert, father, and husband. He is the owner of Level 9 Virtual, a first-in-class service provider of virtual assistants, and the host of the “Outsource Nation” podcast. Today, Joe discusses building businesses for freedom through outsourcing and delegation, the importance of embracing mistakes and failures for learning and growth and replicating successful business models by leveraging existing systems and processes. He also emphasizes the value of investing in the right people and processes to create a self-sustaining business. Quotes “Do all the hard things, make all the mistakes, and give your team the latitude to make mistakes on your behalf, and you will move faster.” – Joe Rare "Success leaves clues, and all you have to do is pick up the breadcrumbs. The model already exists." – Joe Rare “Go and just try—keep putting stuff out there. The more you do, the more you learn, because the market will kick you in the teeth, and you'll screw up and make mistakes. The more you learn, the faster you'll surpass everyone else who's still trying to figure out what color their website should be.” – Joe Rare Takeaways 01:27 Building a business for freedom requires outsourcing and delegating tasks to a team, rather than trying to do everything yourself. 03:57 Embracing mistakes and failures is crucial for learning and growth, as long as the setbacks are not catastrophic. 13:24 Replicating successful business models by leveraging existing systems and processes can lead to rapid growth and scaling. 21:55 Investing in the right people and processes is key to creating a self-sustaining business that can run without the owner's constant involvement. 32:13 Outsourcing tasks and building a team of virtual assistants can free up time and resources to focus on revenue-generating activities. Resources Level 9 Virtual: Trained and Experienced Virtual Assistants For Your Business Joe Rare on Facebook Joe Rare on LinkedIn Outsource Nation Podcast hosted by Joe Rare

 Have you heard terms such as blockchain, cryptocurrency, and decentralization? Do you want to understand more about these emerging new technologies? Most people are intimidated to learn this technology because of its complexity. If you are one of those people, rejoice, as there’s a way to finally understand these powerful ideas in a way that's engaging, accessible, and shows real-world applications. https://www.youtube.com/watch?v=SX2l6OXtyTo Sylvain Metz is an award-winning former newspaper journalist and author of the book "Let's Meet Blockchain: Technology Changing How We Work, Create, and Play." As a blockchain enthusiast, Metz shares his deep thoughts and opinions on topics like cryptocurrency, NFTs, and the evolution of blockchain technology. Today, Sylvain discusses the history and development of blockchain, explaining how it has transformed from a simple digital currency concept to a broader movement towards privacy and decentralization, impacting various industries and aspects of our lives. Quotes “Blockchain is really a movement—a movement toward privacy, a movement to reclaim the web, to decentralize it, and to make it an equal playing field.” – Sylvain Metz "Writing is an individual thing. My father could read my work without seeing my name and still knew it was mine. We all have a style, and that's something that takes time. It's a talent to have, and then you have to craft it." – Sylvain Metz “Follow your passion. Don't let people tell you that you can't. If you believe you can do it, go ahead and do it. If you believe you're a good writer, endure. If you're committed, doors will open for you.” – Sylvain Metz Takeaways 02:02 Blockchain technology is more than just cryptocurrency, it's a movement towards privacy, decentralization, and creating an equal playing field for internet commerce. 10:47 Blockchain has the potential to revolutionize various industries, from healthcare and supply chain management to voting systems and digital asset management, by providing secure, decentralized platforms. 16:16 The development of blockchain technology is still in its early stages, similar to the evolution of personal computers, and will require further advancements and user-friendly interfaces to gain mainstream adoption. 31:12 Blockchain technology is already being used in practical applications, and it's important for people to educate themselves on the potential benefits and use cases, rather than getting caught up in the hype around cryptocurrency. 36:07 Following one's passion and being persistent in the face of challenges are key to success. Resources Let's Meet Blockchain: Technology Changing for Working, Creating, and Playing by Sylvain Metz on Amazon Sylvain Metz on LinkedIn

Starting a business is tough. It's not just about knowing how to run a business but also understanding laws, planning ahead, and knowing the market. Small business owners often have to do many jobs at once - from running the day-to-day to handling the finances - all while trying to build a business that lasts. Often, they don't pay enough attention to getting ready for legal issues and planning for the future of the business, even though these are really important for keeping the business stable and helping it grow over time. https://www.youtube.com/watch?v=snLxxsSSRX8 Mitchell Beinhaker is a business attorney with over 32 years of experience. He works with entrepreneurs and startups, helping them with business transactions, corporate governance, and estate planning. Today, Mitchell discusses the importance of small business owners and entrepreneurs being prepared, paying attention to their numbers, and understanding their customers. He shares insights on the common mistakes he sees entrepreneurs make and the habits that successful business owners develop. Quotes “If you want to increase your chances of being successful, you have to do the things that successful people do.” – Mitchell Beinhaker "Sometimes we get so focused on selling more to our current customer base that we overlook the opportunity to grow our customer base." – Mitchell Beinhaker “Put things in writing, know your numbers and know your clients. The most successful people I work with are constantly asking their clients and customers what they want. They don’t assume they already know, because needs change over time.” – Mitchell Beinhaker Takeaways 11:52 Developing the right habits, such as creating a business plan and delegating tasks, is crucial for building a sustainable business. 14:46 Successful entrepreneurs pay attention to their numbers, understand their customers, and put things in writing to avoid misunderstandings. 18:37 Becoming a student of one's industry and market is key to replicating success in new business ventures. 25:27 Investing time and resources in one's business, rather than relying on shortcuts or quick fixes, is necessary for long-term success. 28:42 Focusing on business development and building an infrastructure to support growth is essential for scaling a business. Resources Mitch Beinhaker: NJ's Small Business Advisor, Podcast Host & Author Mitch Beinhaker on LinkedIn Mitch Beinhaker on Facebook Books and Publications Authored by Mitch Beinhaker

Many companies are tired of feeling lost in the world of marketing. But as it is critical for your business, you must learn powerful marketing strategies beyond social media and fancy websites, such as Identifying distribution gaps, prioritizing people over products, and creating a marketing plan that drives sales. Step up and get ready to take your marketing to the next level! https://www.youtube.com/watch?v=ArRKjHZiy-c Ella Parlor is a seasoned sales and marketing consultant with over 15 years of experience driving billion-dollar revenue growth for global brands and startups. She is also the author of “High Tolerance: The Intoxicating World of Alcohol Marketing,” and the host of the “Eavesdrop with Ella” podcast. Today, Ella discusses her unique career journey, including her work with top alcohol brands like Jameson Whiskey and Red Bull, and how she has developed effective sales and marketing strategies that go beyond buzzwords and social media to drive real results for her clients. Quotes “Marketing is full of buzzwords, and it can feel a bit elusive, especially for sales leaders and those in leadership roles within the sales space.” – Ella Parlor "Sometimes we get so focused on selling more to our current customer base that we overlook the opportunity to grow our customer base." – Ella Parlor “As we grow, our successes are great, and we love to have those accolades in our back pocket. But that's not where it stops—we have to keep going. And yes, when we fail, it can be so painful, even feeling like we want to give up, but failure is not fatal. It's the courage to keep going that matters most.” – Ella Parlor Takeaways 05:10 Focusing on the consumer journey and activating marketing tactics at the point of purchase is crucial for driving real results, rather than relying solely on above-the-line marketing. 13:17 Aligning sales and marketing teams to work towards the same goal of driving more sales and revenue is essential for business growth. 17:55 Prioritizing personal well-being and legacy, in addition to business success, is key for long-term fulfillment and impact. 19:51 Maintaining a balance between spiritual, emotional, financial, and physical well-being is key to achieving true success, beyond just financial metrics. 24:48 Perseverance and the courage to keep going, even in the face of failure, are essential for achieving lasting success. Resources Ella Parlor: Empower Yourself, Empower Your business Ella Parlor on LinkedIn Eavesdrop with Ella on Apple Podcasts Eavesdrop with Ella on Spotify High Tolerance: The Intoxicating World of Alcohol Marketing by Ella Parlor

Millions of people worldwide suffer from sleep problems, whether difficulty falling asleep, waking up throughout the night, or not feeling fully rested in the morning, but it doesn't have to be this way. Sleep is vital to our health and well-being, and getting enough quality sleep can improve our physical and mental health, productivity, and happiness. https://www.youtube.com/watch?v=hqf4Wtv85Ow Dr. Bijoy John is a board-certified physician and practicing sleep specialist with over 25 years of experience in pulmonary critical care and sleep medicine. He is the author of the book "Nobody's Sleeping," the host of the Sleep NOW podcast, and an expert on the importance of sleep for overall health and well-being. Today, Dr. John discusses the impact of sleep on various aspects of physical and mental health, including brain function, heart health, diabetes control, and mood. He also shares his personal journey with sleep struggles and the strategies he developed to overcome them, which he now teaches to his patients. Quotes “Sleep is so underrated, yet it affects every part of our body, including brain function, heart health, diabetes control, mood, memory, and even healing. It plays a crucial role in our mental health as well.” – Dr. Bijoy John "If you sleep an extra hour, you'll be more productive the next day. Instead of sacrificing that one hour for something you're not fully focused on, you'll feel more energized and supercharged by getting that additional rest." – Dr. Bijoy John “Sleep well, be well, and let’s go sleeping!” – Dr. Bijoy John Takeaways 00:44 Prioritizing sleep is crucial for overall health and well-being, as it impacts various aspects of physical and mental functioning, including brain function, heart health, diabetes control, and mood. 03:10 Developing healthy sleep habits, such as maintaining a consistent sleep schedule, creating a sleep-conducive environment, and practicing relaxation techniques, can lead to significant improvements in productivity, focus, and overall quality of life. 06:43 Addressing sleep-related issues, such as sleep apnea, can have a profound impact on preventing and managing other health problems, highlighting the interconnectedness of sleep and overall wellness. 15:47 Persistence and a willingness to experiment with different strategies are key to overcoming sleep challenges, as the journey to better sleep may involve some trial and error. 19:53 Incorporating sleep-enhancing practices, such as strategic napping and mindfulness-based techniques, can be powerful tools for recharging and optimizing performance. Resources Sleep Fix Academy: Get Better Sleep Sleep Fix Academy on Facebook Dr. Bijoy John on LinkedIn Nobody’s Sleeping: 7 Proven Sleep Strategies for Better Health and Happiness by Dr. Bijoy E. John M.D on Amazon Sleep NOW on Apple Podcasts

Industrial real estate is a key part of the property market that encompasses a variety of spaces used for industrial activities, such as manufacturing, production, distribution, and storage. Unlike commercial or residential real estate, industrial properties are often located outside urban centers, typically in designated industrial zones. These properties are highly sought after due to their potential for high returns and lower operational costs, making them a valuable asset in an investor's portfolio. https://www.youtube.com/watch?v=JUU7mN-JD_w Joel Friedland is a seasoned industrial real estate professional with over 42 years of experience in the industry and is currently a Principal at Brit Properties. He co-founded Epic Savage Realty Partners in 1991 and has since overseen the leasing and sales of over 2,000 industrial properties, totaling more than $2 billion in brokerage volume and $250 million in acquisitions. Today, Joel shares his insights on the unique aspects of the industrial real estate market, including the benefits of investing in this sector, the strategies he employs to market and acquire properties, and the importance of avoiding impulsive, "gambling" behavior as an entrepreneur. Quotes “As an entrepreneur, whether in real estate or any other business, you have to figure out how good your decisions are, how solid your due diligence is, and how much you really know. You must avoid making stupid, impulsive decisions.” – Joel Friedland "I love talking to people and building relationships with those who are interested in better self-awareness. That’s what I love—it’s my favorite thing to do." – Joel Friedland “It's all about long-term relationships. I find that loyalty is number one—being loyal to each other, to your friends, and to your business associates. Long-term relationships are key.” – Joel Friedland Takeaways 00:57 Industrial real estate offers a unique opportunity to invest in a less competitive market with higher returns and lower risk compared to traditional residential or commercial real estate. 10:54 Successful industrial real estate investing requires a proactive marketing approach, including leveraging industry networks, online platforms, and direct outreach to find both properties and tenants. 16:23 Avoiding excessive debt and maintaining an all-cash, no-mortgage investment strategy can help mitigate risk and provide stability during economic downturns. 20:36 Developing self-awareness and avoiding impulsive, "gambling" behavior is crucial for entrepreneurs and investors to make sound, informed decisions. 31:06 Building long-term relationships with investors, tenants, and industry professionals is a key driver of success in the industrial real estate sector. Resources Brit Properties: Risk Averse Industrial Real Estate Investments Joel Friedland on LinkedIn Brit Properties on Facebook

Innovative social media and marketing strategies are transforming the mortgage industry landscape. By leveraging platforms like Instagram, TikTok, and LinkedIn, mortgage professionals can connect with clients in creative and engaging ways. These strategies not only enhance visibility and brand awareness but also foster meaningful relationships and drive business growth in the competitive mortgage market.  https://www.youtube.com/watch?v=HUpykNPe3M4 Alec Hanson is the CMO of LoanDepot, a contemporary leader in the mortgage industry. With a passion for impactful work, Alec helps Americans achieve the dream of homeownership through innovative branding, marketing, and social media strategies. He understands today's consumers want self-educated experiences with control over their journey. Today, Alec shares his transformational approach for authentically engaging customers in the modern digital world. Stay tuned! Quotes “Homeownership is uniquely tied to the American Dream concept, owning the land you live on, and a mortgage provides that vehicle. It's a really incredible place to be.” – Alec Hanson "I think the modern consumer of today is just really done with the catch in marketing. They're done with the gotchas, the emails, and the calls. I think they want to be served in unique ways." – Alec Hanson “Fall back on your purpose. If you really do have a purpose to help people with your product or service, and many mortgage professionals really have that in their soul, they just want to help people with their products and services.” – Alec Hanson Takeaways 04:55 Providing value and education through content is more effective than just pushing sales pitches on social media. 12:44 Being active on the social media platforms where your target audience is engaged, even if they seem unconventional, can lead to meaningful connections and business opportunities. 23:45 Overcoming personal insecurities and fears about being vulnerable online is crucial to building a successful personal or business brand. 26:58 Aligning your social media strategy with your core purpose and passion for helping others can give you the motivation to keep going. 30:10 Developing a consistent, empathetic, and educational content strategy across multiple social platforms can snowball into significant business growth over time. Resources LoanDepot: What does home mean to our customers? Everything. Alec Hanson's Website Alec Hanson on Facebook Alec Hanson on LinkedIn Bypassed: A Modern Guide for Local Mortgage Pros Left Behind by the Digital Customer by Alec Hanson on Amazon

Unchecked AI poses significant risks, from spreading misinformation in factually incorrect articles to compromising the integrity of websites through overreliance on generated text. As AI becomes more prevalent in content creation, there's a growing concern about its potential to manipulate information and deceive audiences. It's crucial for organizations and individuals to exercise caution and implement safeguards to mitigate the dangers of unchecked AI in our digital landscape.  https://www.youtube.com/watch?v=w4om78_UXL4 Jon Gillham is the founder of Originality.AI, an AI content-checking tool that detects plagiarism and AI-generated text. With a background in engineering, John understands the challenges of communicating across different domains. He developed Originality.ai to give publishers control over their content by verifying writers are not passing off machine-generated articles. Today, Jon explores the promises and pitfalls of tools like ChatGPT and uncover techniques for customizing models with your own data while avoiding generic AI styles. Stay tuned for more! Quotes “AI is a great aid in helping to enrich facts in content that you're reviewing, to ensure that they're sourced correctly and accurately.” – Jon Gillham "AI's capability starts to plateau around the existing level of human knowledge because that's what it's being trained on." – Jon Gillham “The truth, like most things, is that we live in a world where it's more complex than that. Detectors can have a high level of accuracy, but they do produce false positives and false negatives.” – Jon Gillham Takeaways 00:46 AI-powered content checkers can help detect plagiarism and ensure the accuracy of published content. 07:08 Customizing AI language models like GPT with one's own data can produce content that better matches the user's writing style and tone. 13:45 Incorporating AI-generated content into one's workflow can improve productivity and collaboration across an organization. 17:24 Regularly monitoring for updates and changes in AI technology and its impact on SEO is important for content creators and publishers. 22:25 Understanding the limitations and potential pitfalls of AI detection tools is crucial to using them effectively. Resources Originality.ai: Our Accurate AI Checker, Plagiarism Checker and Fact Checker Lets You Publish with Integrity Jon Gillham on LinkedIn

Are you struggling to stand out in a crowded construction industry? Start to market and promote your business effectively. Contrary to what everybody thinks, marketing and networking are necessary in the construction industry. There are proven yet affordable marketing tactics you can start with such as podcasting or public speaking, anything that will expand your profile to others. Though it sounds hard, your success is guaranteed if you are willing to surpass yourself! https://www.youtube.com/watch?v=zx_7Hkq0LV8 Tommy Whitehead is a licensed contractor, the President and CEO of TomCo Solutions, Inc. and the author of “Building Success: A Toolbox for Coming Out on Top.” Today, Tommy discusses the importance of marketing and networking in the construction industry, emphasizing the need for contractors to step outside their comfort zones and adopt a more proactive approach to promoting their businesses. He shares his own journey, from being a "poor kid" to becoming a successful entrepreneur, and highlighted various strategies he has employed, such as leveraging social media, hiring marketing professionals, and hosting events to connect with the community. Quotes “If you want to become a very effective contractor, you have to think about becoming a disruptor in your industry.” – Tommy Whitehead "Marketing is often planting a seed, and you’ve got to cultivate the crop over time. It’s not hunting; sales is hunting." – Tommy Whitehead “You’ve got to let go, have a little faith, and find someone who’s good at those things. Do what you’re good at, what you have a passion for. Stop slaving at your own job—especially if you're an entrepreneur. You shouldn’t be slaving; it should be something you enjoy.” – Tommy Whitehead Takeaways 01:56 Contractors need to step outside their comfort zones and adopt a more proactive approach to marketing and networking to stand out in the industry. 05:30 Starting small with affordable marketing efforts, such as a $100 monthly social media budget, can lead to incremental growth and bigger results over time. 18:07 Expanding the scope of a podcast or other content beyond a narrow niche can lead to unexpected connections and opportunities. 23:31 Delegating tasks that are not core competencies and hiring quality people can free up time for entrepreneurs to focus on their strengths and passions. 26:59 Embracing failure as a learning opportunity and believing in oneself are key to overcoming challenges and achieving success as an entrepreneur. Resources Tommy Whitehead: Licensed Contractor, President & Owner of TomCo Solutions, Inc. TomCo Solutions, Inc.: Tampa Bay's Premier Remodeling Contractor Tommy Whitehead on LinkedIn Building Success: A Toolbox for Coming Out on Top by Tommy Whitehead on Amazon

Are you stuck growing your business? Do you find yourself too busy with the day-to-day tasks to step back and strategize how to accelerate growth? In this situation, it is best to get out of your own way and try new approaches to breaking through to the next level. Doing so will surely overcome these challenges and scale your company to new heights. https://www.youtube.com/watch?v=XOu--4BJ6gc Paul Lemberg is an entrepreneur, author, and business coach with over 28 years of experience helping entrepreneurs grow their businesses. Today, Paul discusses his passion for "changing the world, one entrepreneur at a time." He shares his insights on overcoming self-limiting beliefs, systematizing business processes, and leveraging the CEO's time and skills to drive growth. Paul emphasizes the importance of adapting to new challenges and strategies, rather than relying solely on past successes. Quotes “What got you to where you are won’t take you to the next level. If you're attached to that because it worked before, and it made you successful, you might think that’s how you need to keep going. But that’s not true—you need to come up with new and different ways to move forward.” – Paul Lemberg "If you want to hand your business over to someone else to run it the way you do, you have to cover all the bases. If you don’t, they might reach a critical aspect of running the business and not know how to handle it." – Paul Lemberg “’No battle plan survives first contact with the enemy.’ I don’t rely on long-term strategic plans.” – Paul Lemberg Takeaways 01:37 A coach or mentor can provide valuable perspective and guidance to help entrepreneurs overcome their own limitations and unlock new growth opportunities. 03:14 Entrepreneurs often get stuck in their own way, unable to see new strategies that could help their business grow. 06:17 Systematizing a business through comprehensive standard operating procedures (SOPs) and a "turnkey" approach enables scaling and duplication. 14:12 Prioritizing high-leverage activities like sales, marketing, and product development can significantly impact a business's growth. 23:30 Short-term, adaptable plans are more effective than rigid long-term plans, as the market and business conditions are constantly changing. Resources Paul Lemberg: Transform Your Future with Proven, Personalized, Customized Coaching Paul Lemberg on LinkedIn

New technologies are shaping the modern world and by extension, our future. However, as we marvel at their potential to transform industries and improve lives, it's important to also consider the potential downsides. Navigating the complexities with caution and foresight can allow us to harness the benefits of new technologies while reducing their risks for a brighter future.  https://www.youtube.com/watch?v=fpaps4UkXOo Kieran Gilmurray is the CEO of Digital Automation and Robotics Limited, the author of “The A-Z of Organizational Digital Transformation,” and a thought leader in AI and digital transformation. With over 30 years of experience implementing AI solutions for businesses, he understands both the incredible potential and real risks of new technologies. Today, he discusses his expertise and experience with AI, mistakes he's made with AI projects, how businesses can ethically leverage AI and automation, and his resources for helping others do the same. Quotes “We always overestimate what technology can do in the short term, and we always underestimate just how impactful technology can be in the long term.” – Kieran Gilmurray "Dynamite was invented to clear roads and mountains to improve transport but guess what happened—it was used for bad things. People didn't think beyond where the nefarious might get involved. We need to be careful, similarly with AI and anything we do as human beings on a daily basis." – Kieran Gilmurray “If we look at AI, it's an 80-year-old overnight success story. It's full of mistakes. Why? Because we as humans created it, full of our own frailties, spillover, our own biases.” – Kieran Gilmurray Takeaways 04:34 Embracing new technologies like AI in their infancy, rather than playing catch-up later, is crucial for businesses to stay ahead of the curve. 06:11 Digital transformation is not just about implementing technology, but rather reorienting the entire business to leverage digital tools and strategies to better serve customers. 10:30 Businesses need to invest in both technology and people to successfully undergo digital transformation, as the two work hand-in-hand to drive innovation and growth. 23:23 Responsible implementation of AI is essential, as it can have unintended consequences if not developed and deployed thoughtfully. 22:37 Admitting and learning from mistakes is a sign of maturity and a key to success when navigating the rapidly evolving landscape of AI and digital technologies. Resources Kieran Gilmurray: AI and Digital Transformation Expert Kieran Gilmurray on LinkedIn The A-Z of Organizational Digital Transformation by Kieran Gilmurray on Amazon Preorder The A to Z of Generative AI: A Guide to Leveraging AI for Business by Kieran Gilmurray on Amazon

Feeling stuck with your podcast's growth? Need to boost audience engagement and reach? Running a show demands constant effort to captivate and expand your listener base. While it's challenging, your passion, perseverance, and kindness will lead you to a thriving and successful podcast journey. https://www.youtube.com/watch?v=Y3gqF6nF3d4 Aaron Phillips is a successful radio personality, author of the book, “Let My Voice Speak to You,” and public speaker based in Las Vegas. He hosts and produces various broadcast shows with varying topics, including his own show called "Aaron's Hour with Aaron Phillips." Today, Aaron talks about his journey into the broadcasting industry, starting from answering an ad on Craigslist to becoming a member of the Las Vegas Entertainers Hall of Fame. He also speaks on his passion for sharing his personal health journey and using his voice to make a positive impact on people's lives. Quotes “Believe in yourself. It’s too easy to make excuses not to do things. The hard part is getting past those excuses and saying, ‘You know what? I’m going to at least give it a try.’” – Aaron Phillips "If you have a passion for what you're doing, it's not work—it's fun." – Aaron Phillips “Be kind to everybody. That’s the message I end every show with. I hope people will apply it in their own way to make it meaningful for themselves.” – Aaron Phillips Takeaways 04:22 Passion and belief in oneself are key to overcoming excuses and achieving success. 09:12 Sharing personal stories and experiences can have a powerful impact on an audience. 11:44 Podcasting and radio hosting require adaptability, continuous learning, and a focus on creating an entertaining, natural conversation. 18:45 Effective branding, promotion, and diversification are essential for building a successful media career. 21:53 Kindness and a positive attitude can make a meaningful difference in one's work and life. Resources Aaron Phillips: Coast to Coast, Aaron's Hour Podcast Aaron Phillips on Facebook Aaron Phillips on LinkedIn Aaron's Hour with Aaron Phillips on YouTube

Leadership development is key to growth in personal and professional life. Good leadership isn't only about decision-making but also about inspiring others, creating a vision, and handling problems well. This is especially important in today's quick and constantly changing business world, where leaders need to be flexible, understanding, and good at planning. https://www.youtube.com/watch?v=V_sI4qAmwEw Gilbert Chestnut is the owner of GC Consultation and a proven leader with over 35 years of experience in various fields, including the US military and federal government. Today, Gilbert discusses his passion for leadership development and culture transformation. He shares insights on the importance of engaging and empowering team members, overcoming adversity, and the transformative power of leadership, drawing from his own experiences and the principles outlined in his book, "The Leadership Stride." Quotes “Leadership often involves adapting based on what others say leadership should be. But it's like a house, you find ways to give it a new look, a fresh perspective. A leadership strategy gives us the opportunity to take something we've been doing for a while and add a whole new, refreshed approach. That's what makes it so exciting.” – Gilbert Chestnut "Adversity brings out true character. I believe that, as a leader, in the midst of adversity, we have the opportunity to reflect on our goals, true aspirations, values, and principles." – Gilbert Chestnut “As leaders, we must understand and appreciate that our impact goes beyond those we directly lead. It affects and influences those they will eventually lead as well, because much of their leadership style will be based on how we led them. Our reach extends much further than we realize, and we need to make it count.” – Gilbert Chestnut Takeaways 06:46 Effective leadership is about transforming people's thought processes, not just changing processes. 09:02 Engaging and empowering team members through communication, recognition, and unlocking their potential is crucial for successful leadership. 15:04 Maintaining integrity and a commitment to helping others develop their leadership potential is more important than personal success. 16:55 Adversity presents an opportunity for leaders to reflect on their values and principles, rather than letting the situation define them. 21:48 The impact of a leader's influence extends beyond their direct reports, shaping the leadership of future generations. Resources Gilbert Chestnut: Partnering Together with Your Success in Mind Gilbert Chestnut on Facebook Gilbert Chestnut on LinkedIn The Leadership Stride: Perspective Process Potential by Gilbert Chestnut on Amazon

Ever wanted to reclaim your time and achieve greater freedom in your schedule? Some strategies such as discovering what drains your energy and setting certain boundaries can give you back control of your time. As you implement these, you'll not only become more efficient and less stressed but also find yourself with more freedom to pursue your passions and nurture meaningful connections.  https://www.youtube.com/watch?v=tgUmy9Zmj2Q Mike Abramowitz is a business strategist and the co-founder of Better Than Rich, a business training and coaching program. He helps others achieve time freedom by identifying energy-draining tasks, setting clear boundaries, and leveraging AI assistants to automate workflows. After spending 8.5 months in the hospital with his newborn son, Mike learned how to systematize his own business to run without him, allowing him to focus on his family. Today, Mike shares his expertise on delegating tasks, creating systems and processes, and leveraging technology and virtual assistants to free up time for entrepreneurs. Quotes “My focus is helping entrepreneurs who have a business and a family and are high earners. It's to help them buy back their time so they can reinvest it into what matters most to them.” – Mike Abramowitz "Know what season you're in and make sure you're navigating with the appropriate strategy depending on the season." – Mike Abramowitz “If you want an apple tree in the fall, make sure you're planting apple seeds for the type of business you want. If you're in a summer season, grinding and working, keep your head down and don't try to tackle multiple things at once.” – Mike Abramowitz Takeaways 03:25 Entrepreneurs should define the purpose of their business and prioritize their time and energy accordingly to achieve time freedom. 08:48 Implementing systems, processes, and documentation (playbooks) can create predictability and efficiency in a business, allowing the owner to step away. 16:49 Systematizing a business requires ongoing maintenance and improvement to ensure it remains efficient and effective over time. 21:08 Delegating and offloading administrative tasks to virtual assistants and a dedicated team can free up an entrepreneur's time to focus on high-value activities. 24:54 Knowing the current "season" of one's business and adjusting strategies accordingly is crucial for navigating challenges and opportunities. Resources Better Than Rich: Win Back 13-37 Hours Every Single Week! Mike Abramowitz: What Would It Take To Live Your Best Life? Mike Abramowitz on LinkedIn Mike Abramowitz on Facebook

How can resilience and spirituality help bridge divisions and foster unity in our communities? Cultivating inner strength and connecting with deeper values are essential for overcoming conflicts and finding common ground. Embracing these principles enables anyone to navigate differences with grace, compassion, and a shared sense of humanity.  https://www.youtube.com/watch?v=HTjRSgwH87E Julian Bhebhe is an organization development practitioner, teacher of online business communication in higher education, and an author. Through his harrowing first-hand account in his book "Four Years in a Cave," Julian brings awareness to the brutal military purge he survived and its lasting trauma. His story shines a light on the atrocities faced by ordinary citizens and helps combat indifference to human rights violations. Today, he tells the story of his experiences and teaches lessons of resilience, spirituality, and overcoming divisions, so stay tuned for more! Quotes “The lesson right here is to get your system cleaned up and to stop fighting each other.” – Julian Bhebhe "People must open their eyes and rise above petty differences and learn to work together." – Julian Bhebhe “There must be order so that people can get together and improve their quality of life.” – Julian Bhebhe Takeaways 40:45 Tribalism and envy can lead to unjust suffering, but maintaining faith, perseverance, and community support can help one overcome even the most extreme adversity. 08:29 Young people who are misguided can commit horrific acts, highlighting the importance of guidance, education, and accountability to prevent such tragedies. 10:59 Connecting with a higher power and exercising sound judgment can provide the strength and clarity needed to navigate through life's most challenging circumstances. 26:28 Pension and bureaucratic struggles can compound the trauma of survivors, underscoring the need for systemic reform and international intervention to provide justice and closure. 41:20 Sharing personal stories of resilience can inspire others, raise awareness, and potentially lead to positive change in the face of ongoing injustice. Resources Julian Bhebhe: Welcome to the Bestselling Author's Website Four Years in a Cave: Surviving Genocide by Julian Bhebhe on Amazon

Are you frustrated by your lack of online visibility and struggling to attract new customers through search engines? Do you feel like SEO is overwhelming? Many people say that SEO is hard, Google is confusing, and various reasons hinder them from learning this strategy to be seen online. Little do they know that nowadays, you can learn SEO and Google Maps in a simple, fun, and engaging way and ultimately rise to the top of the industry. https://www.youtube.com/watch?v=Y53DJuhkp3I David Kaminski is the President of Collaborate Pros, an SEO and digital marketing agency that helps businesses improve their online visibility and rankings. Today, David discusses the evolution of SEO, highlighting how it has become more focused on strategy and content rather than just technical optimization. He provides practical tips on using geotagged images, creating localized blog content, and leveraging FAQs on the homepage to drive traffic to relevant pages. Quotes “When most people hear ‘SEO,’ they want to close their ears, shut their eyes, and run away. But if you're listening, don't do that! We're going to make it fun, like you said, and simple.” – David Kaminski "The way you create and structure your content is more valued by Google now than ever before. If you can make it engaging, include videos, and educate someone, it will make a big difference." – David Kaminski “I'd rather go find the person who knows how to do it. You want to surround yourself with powerful people who know what they’re doing, because then you’re not wasting time learning their expertise.” – David Kaminski Takeaways 01:28 Providing value to website visitors through engaging, informative content that answers common industry questions is crucial for building authority and trust with search engines. 05:58 Optimizing website content for local SEO, such as using geotagged images and creating localized blog posts, can significantly improve a business's online visibility and ranking. 14:31 Building relationships and link exchanges with non-competing businesses in the same industry, even in different locations, can be an effective strategy for boosting website authority. 19:20 Leveraging AI tools can streamline content creation, but it's important to ensure the output is unique and accurate. 21:25 Incorporating frequently asked questions (FAQs) on the homepage, with links to relevant blog posts, can help drive traffic and improve the user experience. Resources Collaborate Pros: Empower Growth, Join Us! Elevate Your Business! David Kaminski on LinkedIn

Are your people skills holding you back from career success? Struggling to build strong professional relationships? Whatever we do in life, interactions with other people are necessary. Especially if you want to boost your career in life, developing the right people skills will make you the invaluable leader others will come to for help. https://www.youtube.com/watch?v=NIMgLI-LPhw Jeff Baldassari is the Founder and CEO of The Competitive Edge Group and the author of "From Associate to Ambassador: The Distinctive Skills Every Law Firm Associate Must Master to Enjoy an Exceptional Career." He practiced law for five years at the national law firm BakerHostetler and served as president and CEO of two manufacturers for 21 years. Today, Jeff shares his unique insights on the importance of people skills, mentorship, networking, and interpersonal skills in the legal profession and beyond. Quotes “Everything in life is easy until people get involved.” – Jeff Baldassari "You can't be a one-dimensional person; you have to be multifaceted. You need to develop a personality, something outside the practice of law, because that helps you connect with people on a deeper level." – Jeff Baldassari “Go where the clients are, go where the customers go, and network. They won’t always be in your immediate world, so connect with spaces that are adjacent to what you do.” – Jeff Baldassari Takeaways 07:09 Developing strong people skills, such as the ability to motivate, manage, inspire, and influence, is crucial for success in both legal and business careers. 08:46 Consistent practice and reflection are necessary to improve interpersonal skills, regardless of one's natural inclination, as these skills are not typically taught in formal education. 15:10 Networking should focus on adding value to others and building genuine relationships, rather than a direct approach of self-promotion. 17:39 Becoming a well-rounded professional, with interests and knowledge beyond one's specific role or expertise, can help differentiate oneself and foster better connections with clients and colleagues. 28:32 Prioritizing the needs and growth of others, rather than solely focusing on one's own success, can lead to greater fulfillment and career advancement. Resources From Associate to Ambassador by Jeff Baldassari: Learn What Law Schools Don't Teach The Competitive Edge Group: There is no such thing as a perfect business. There will always be challenges. Jeff Baldassari on LinkedIn From Associate to Ambassador: The Distinctive Skills Every Law Firm Associate Must Master to Enjoy an Exceptional Career by Jeff Baldassari on Amazon

Many content creators face spending countless hours on podcast production. But smart content creators embrace the power of automation and AI in their content creation process as their new team members, working around the clock to streamline workflows and enhance their creative output. https://www.youtube.com/watch?v=xLmqCNzICp0 Mark Savant is the owner of Mark Savant Media, a resource for business owners, coaches, and personal brand builders. He is a podcasting and automation expert who has produced thousands of episodes for himself and his clients. Today, Mark shares his insights on using AI tools like ChatGPT and Zapier to automate various aspects of podcast production, from script generation to post-production follow-up, ultimately creating win-win solutions for podcasters, guests, and clients. Mark emphasizes the importance of experimenting with AI and technology, as he believes that businesses that fail to adapt will not be able to compete in the rapidly evolving digital landscape. Quotes “If you're not automating processes, not using AI in your workflows, and not empowering your team with AI, you're probably going to be bankrupt within the next several years. You just won't be able to compete.” – Mark Savant "Creating more win-win solutions through automation, AI, and technology is where every business owner should be focused right now. It's highly accessible and can make a significant difference." – Mark Savant “If you're not experimenting with AI and technology today, your business could be dead in four years. It simply won't survive. You need to start exploring AI and tech now, before it's too late.” – Mark Savant Takeaways 02:33 Automating content creation workflows using AI tools like ChatGPT and Zapier can save significant time and increase efficiency, allowing businesses to be more competitive. 16:15 Leveraging forms to provide structured input to ChatGPT can lead to high-quality, customized content outputs that require minimal human intervention. 18:56 Automating post-production tasks, such as follow-up with podcast guests, can create win-win solutions that benefit the podcaster, guests, and clients. 19:45 Developing a problem-solving mindset and surrounding oneself with others tackling similar challenges can help entrepreneurs navigate the complexities of implementing AI and automation. 24:22 Experimenting with AI and technology is crucial for businesses to stay relevant and avoid being left behind in the rapidly evolving digital landscape. Resources Mark Savant Media & Podcast Services: We put you on calls with your ideal customer through done-for-you podcasts. Mark Savant on Facebook Mark Savant on LinkedIn

Is it actually possible to market your business in a way that feels authentic and relatable? Yes it is! Instead of the usual sales pitch, consider sharing your passions and expertise openly. Doing this can help you connect with your audience on a deeper level, fostering genuine relationships and building trust in your brand.  https://www.youtube.com/watch?v=7X6bQQnZ7O0 Sarah Reeder is the CEO of Artifactual History, a company that specializes in appraising art and antiques. As a certified member of the Appraisers Association of America and the International Society of Appraisers, Sarah has extensive experience working with high-net-worth individuals, museums, and auction houses. Today, Sarah discusses the unique challenges and opportunities of being an appraiser, including the need to maintain client confidentiality, the process of conducting appraisals, and the importance of educating the public about the art and antiques industry. Quotes “It liberates me to just share what I love and find exciting about art, antiques, and what drew me to the field in the first place.” – Sarah Reeder "The more I've detached from outcomes, the more fun I've had and the more wonderful people I've met." – Sarah Reeder “We have the creative power to make our own decisions and figure out what will work best for us. I encourage people to experiment—just try out what feels truly enjoyable and authentic to you and see where that takes you.” – Sarah Reeder Takeaways 01:19 Appraisers must maintain client confidentiality, which can make it challenging to share their expertise publicly, but they can find creative ways to educate and engage the public about the art and antiques industry. 15:45 Entrepreneurs should focus on sharing their authentic passions and philosophies, rather than chasing the latest marketing trends, as this can lead to more meaningful connections and aligned clients. 22:00 Detaching from immediate outcomes and taking a long-term, "garden mentality" approach to content creation and community building can be more fulfilling and impactful in the long run. 30:10 Collaborating with like-minded individuals, whether colleagues or friends, can make the entrepreneurial journey less lonely and more enjoyable. 33:59 Embracing the creative power to make one's own decisions and find what works best, rather than blindly following prescriptive advice, can lead to more fulfilling and successful entrepreneurial endeavors. Resources Worthwhile Magazine: Since knowledge is power, we believe an open dialogue about connoisseurship is worthwhile. Artifactual History®: Fine Art and Antique Appraiser Sarah Reeder on LinkedIn

How is it possible to attract new clients using mobile video marketing? Harnessing the visual appeal and accessibility of mobile videos can help businesses effectively connect with potential clients and drive engagement. There is huge potential in leveraging video content to engage audiences on mobile devices so it is important to take advantage of it while you still can to grow your client base. https://www.youtube.com/watch?v=XJaivpmcWaI Hugo E. Gomez is the founder and legal marketing strategist of Abogados Now, a national Spanish marketing agency helping attorneys connect with Hispanic communities. His expertise in Spanish advertising has enabled professionals to tap into the fastest growing demographic that is vastly under-marketed to. Today, Hugo talks about effective digital marketing strategies for attorneys to authentically connect with Spanish-speaking communities. He emphasizes the need for authenticity and personability over production value, as well as the value of consistent content creation and publishing to build trust and reach a wider audience. Quotes “The more money you spend on production, the less likely it is that it's going to work.” – Hugo E. Gomez "It's not the asset; it's the creation and publishing of the assets every day." – Hugo E. Gomez “Perfection is overrated. It's the enemy of profitability.” – Hugo E. Gomez Takeaways 02:44 Authenticity and personability are more important than production value when creating content to connect with consumers. 06:11 Consistent content creation and publishing, even in short 30-60 second formats, can lead to significant results through training the algorithm and reaching a wider audience. 12:42 Perfection should not be the enemy of profitability, as taking action and iterating is more important than striving for flawless content. 13:26 Outsourcing content creation and marketing to a specialized agency can alleviate the burden on professionals like attorneys, allowing them to focus on their core business. 18:35 The Hispanic market is an existential threat for businesses not investing in targeted marketing, as it represents a rapidly growing demographic that is currently underserved. Resources Abogados Now: The Nation's Leader in marketing attorneys to Hispanics in the U.S. Abogados Now on Facebook Hugo E. Gomez on LinkedIn

How can thorough research transform your marketing approach? By diving deep into market trends, understanding consumer behavior, and analyzing competitors, businesses can identify strategic opportunities and craft messages that hit the mark. This way, companies can develop a marketing strategy that not only connects with their audience but also stands out in a constantly evolving market. https://www.youtube.com/watch?v=3tlKuSxwQBE Eric V. Holtzclaw is the Founding Partner and Chief Strategist of Liger Partners, a marketing firm helping B2B companies cut through the noise, and the author of “Laddering: Unlocking the Potential of Consumer Behavior.” With over 30 years of experience founding startups and guiding companies to success, Eric has mastered the art of strategic marketing. He understands that with attention spans shrinking and messages proliferating, businesses need to deliver visceral reactions to stand out. Today, Eric shares insights on crafting an effective marketing strategy through research, understanding different skills required, the two types of entrepreneurs, and the importance of consistency. Quotes “Marketing is a combination of technology and understanding your user, so it's a good time to focus on those two aspects. If you have a background in both, you're very well-equipped to succeed in that space.” – Eric V. Holtzclaw "It's always going to be a roller coaster. One minute you're way up, thinking, ‘This is amazing!’ and the next minute, you're wondering, ‘Oh my gosh, why the heck am I doing this?’" – Eric V. Holtzclaw “The secret to success in life and business is consistency.” – Eric V. Holtzclaw Takeaways 03:30 Establishing a strong marketing strategy before execution is crucial for creating authentic, effective marketing that stands out from the competition. 07:10 Successful marketing requires a diverse set of skills, including copywriting, storytelling, and SEO, to effectively reach and engage the target audience throughout a complex sales process. 10:43 Consistency in branding, messaging, and marketing channels is key to building a successful and memorable brand, as it helps the target audience recognize and engage with the company. 13:42 The two types of entrepreneurs - rectifiers and amplifiers - have different motivations and approaches, and understanding one's own entrepreneurial nature can help guide the business-building process. 14:32 Entrepreneurship is not for the faint of heart, and those who succeed often have a deep well of grit and determination to overcome the challenges and ups and downs of building a business. Resources Liger Partners: Be Known for all the right reason Eric V. Holtzclaw on Facebook Eric V. Holtzclaw on LinkedIn Laddering: Unlocking the Potential of Consumer Behavior by Eric V. Holtzclaw on Amazon

Do you feel like your vitality and well-being are fading with age? Longing to recapture that youthful vigor and appearance? It's natural to seek ways to prolong our vitality and enjoy life fully. Fortunately, advancements in anti-aging technology offer hope for a rejuvenated you! https://www.youtube.com/watch?v=wneOqSPub9M Peggy Sealfon, a multifaceted health coach, author, podcast host of "Talk About Healthy Living", and entrepreneur, shares her first-hand experience of how anti-aging technology can turn back the hands of time and revitalize your health. Today, she will talk about the phototherapy and copper peptide-based innovations in anti-aging technology, how you can access these stem cell-activating solutions, strategies for cultivating positive influences, overcoming past limitations, and more! Quotes “Ask yourself: are you a plus in someone's life or a minus? That's an important determination to make for yourself. You want to focus on giving more and being a positive influence. Surround yourself with others who also bring positivity, so that together, you can grow and contribute to raising the tide of humanity, lifting everyone up.” – Peggy Sealfon “If you're going through challenges, great, because the breakthrough is right around the corner. The light is just ahead. I believe adversity leads to breakthroughs.” – Peggy Sealfon “Keep going. Just keep trying new things. If one direction isn’t right, switch to another. You never fail as long as you keep going.” – Peggy Sealfon Takeaways 08:29 Maintaining an open, curious mindset and a willingness to try new things, even outside your comfort zone, is essential for continuous personal evolution. 10:20 Embracing a heart-centered, relationship-focused approach to business and personal growth can lead to greater success and fulfillment. 13:13 Surrounding yourself with positive, supportive people who encourage your personal development is crucial for overcoming challenges and achieving breakthroughs. 24:20 Leveraging emerging technologies, like phototherapy and stem cell activation, can have transformative effects on health, wellness, and the aging process. 29:58 Persistence, resilience, and a belief that "failure is not an option" are key mindsets for navigating life's ups and downs and achieving your goals. Resources Peggy Sealfon: Achieve Your Dreams. Guiding you towards a fulfilling life. Peggy Sealfon on Facebook Peggy Sealfon on LinkedIn Talk About Healthy Living Podcast by Peggy Sealfon

Are you stuck running your marketing agency, uncertain about how to level up or when to step away? Are you overwhelmed by figuring out how much your business is worth and whether selling is right? Essential factors to consider when selling include your interest in running the business, its potential for growth, and what buyers are looking for. But before you make any decisions, you must go through several evaluations to ensure you get the best deal. That's where having an advisor comes in handy. https://www.youtube.com/watch?v=lhSSnMGC1dE Jonathan Baker is the son of the father-son duo at Punctuation, a small advisory practice that works exclusively with small to mid-sized independent marketing services firms. Jonathan handles the mergers and acquisitions side of the business, which includes valuations, helping buyers find sellers, and then helping sellers find buyers. He also advises marketing firms on how to focus and grow their businesses. Today, Jonathan discusses the process of selling a marketing agency, including determining the right time to sell, the factors that contribute to a business's value, and the emotional and logistical considerations involved in the M&A process. Quotes “You never know what might happen. You may have multiple offers, but sometimes things fall apart during due diligence, financing doesn't work out, or unexpected events like a global pandemic occur. It's important to hope for the best but plan for the worst.” – Jonathan Baker “We will always shoot straight with you. We are known for being brutally honest and will never force you into a deal we don't believe is right for you.” – Jonathan Baker “Retirement is not an age; it's a number. It's a financial number you need to hit in order to do the things you want with your time. So, don't think of retirement as, ‘Oh, I have to wait until I'm 65.’ Think of it as, ‘What do I want to do with my time, and how much money do I need to get there?’” – Jonathan Baker Takeaways 03:20 Determining the right time to sell a business involves predicting the future and understanding the owner's personal and financial goals, not just the business's current performance. 06:46 Conducting thorough due diligence on both the buyer and seller is crucial to ensuring a successful deal, as the two parties are effectively tying their financial futures together. 08:10 The process of selling a business can be emotionally and logistically challenging but working with an experienced M&A advisor can help navigate the complexities and provide support throughout the journey. 14:55 Having an outside advisor can provide valuable perspective and help business owners make the best decisions for their company, whether that involves selling, growing, or even shutting down the business. 21:53 Retirement should be viewed as a financial goal, not just an age, and business owners should consider how their business sales can help them achieve the lifestyle they desire in the next chapter of their lives. Resources Exclusive for Marketer of The Day Listeners! Punctuation Website: The leading authority on positioning, reinventing, and selling firms in the creative and digital space Jonathan Baker on LinkedIn