Send us a text

This is always a good interview; an interview from last year with Dr. Mindy Weinstein discussing how we try to reach humans through digital marketing, and the power of scarcity. I am reminded of this concept every time I look at the resell price of Taylor Swift tickets.

Marketing : The Power of Scarcity with Mindy Weinstein, Founder and CEO of Market MindShift, Marketing instructor for Grand Canyon University, Columbia Business School, and Wharton. "Trying to reach humans" through digital marketing. Original episode season 7 Episode 5.

01:41 Meet "Marketer" Mindy Weinstein
04:42 Technology in Marketing
07:50 One of the top women in digital marketing
09:12 The power of scarcity
19:16 Four types of scarcity
20:41 Bourbon scarcity
21:47 Businesses leveraging scarcity

LinkedIn: linkedin.com/in/mindydweinstein

Website: https://www.persuasioninbusiness.com/book, https://www.marketmindshift.com/

Summary of Dr. Weinstein's book:
Drive revenue and grow your business by using the powerful concept of scarcity

Scarcity isn't just one of the key principles of influence, it's arguably the most powerful―invoking the kind of primal instincts that were essential to our ancestors' survival. It's also the explanation for why, in the mid-1990's, $29.99 Tickle-Me-Elmo dolls were being scalped for $7,000 apiece.

And yet, for all its power, scarcity is a principle that's little understood, even as it's frequently employed in sales and marketing campaigns. Research on scarcity is published mainly in academic journals, not easily accessible to the mainstream public, and often written from an economic, rather than psychological, point of view.

In The Power of Scarcity, Dr. Mindy Weinstein leverages her deep expertise in both marketing and psychology to reveal how this influence principle can be used to boost sales, win negotiations, spark action, develop community, build customer loyalty, and more. As a digital marketer and doctor of philosophy in psychology, she brings both practical and academic insights to explain the psychology behind scarcity, why it has such an immense impact on decision making, and how, used correctly and ethically, it can influence the people who buy your products or services.

In these pages, you'll gain a deeper understanding of why and how scarcity works in business, and specifically how different types of scarcity messages―supply related, demand related, time related or limited edition―affect our brains. You'll see it in action from multiple perspectives, through case studies, research findings, and eye-opening interviews with current and former executives (from brands that include McDonald’s, Harry & David, and 1-800-Flowers), as well as real-life customers' firsthand experiences.

For anyone involved in sales and marketing today, The Power of Scarcity is a rare find, combining the best research on the subject as well as hands-on, tactical ways to apply the psychology behind it to knowledgeably harness that power to bolster your business.

Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW

Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Bright Ideas with Ben Lowe, CEO of Lighthouse Technology: Entrepreneurship, Agentic AI, and Career Gold.

Beyond the Resume: How Alooba is Redefining Hiring with Tim Freestone {Replay}

The AI Edge with Phillip Swan: Turning Complex Challenges into Strategic Opportunities

"It turns out, Python is still a thing" - Peter Wang, Chief AI and Innovation Officer, Co-Founder of Anaconda, is back!

Part 2 with Mr. Ian Smith, the most interesting man alive… Serial Entrepreneurial and Co-founder of Lighthouse Technology, accelerating AI in the data center to optimize IT, Cloud and Data environments.

Mr. Ian Smith, the most interesting man alive… Serial Entrepreneurial andCo-founder of Lighthouse Technology, accelerating AI in the data center to optimize IT, Cloud and Data environments

Get better at decision making: "The harder right versus the easier wrong" with 2 Star General Diane del Rosso {Replay}

Learn about the benefits of a SLM (small language model) and other GenAI use cases with Armand Ruiz, Director watsonx Client Engineering {Replay}

"The story is the difference" What story do you tell? Learn how to tell a story with impact with Vinca LaFleur, West Wing Writers {Replay}

How do you make real-time decisions with data? Talking data with Dima Spivak, Director of Product Management, StreamSets, an IBM company.

Design. AI Method. Music. Drop in on some smart watercooler conversation with Distinguished Engineer Greg Hintermeister

Curiosity and Client Obsession deliver exceptional results. An interview with Chris Konarski, VP Client Engineering, IBM

The master of Artificial Intelligence: Ruchir Puri, Chief Scientist of IBM Research, an IBM Fellow, and Vice-President of IBM Corporate Technology. {Replay}

Master Your Circle: Leadership Coaching for Thriving and Influencing in a Messy World. With Lynne Snead, Founder and Coach at Talent Evolution Systems

Electrical Engineers in Test, this is your episode! Reliable performance through Systems Engineering - Genuen

Learn AI Ethics, Risks, and Regulation! Christina Montgomery, IBM's Chief Privacy and Trust Officer. Yes, Law can be fun AND very interesting.

Learn about Digital Adoption Platforms and scale new heights (!) with Meg Gallagher, Director of Sales, WalkMe

Mastering SEO and Consumer Insights with Sam Torres, CDO of Gray Dot Company. And getting educated on gaming. {Replay}

Fortune 100 Clients with Clodah Daly, IBM Director of Account Technical Leaders. Stories, sound bites, charisma, and lies!

Part 2 : With Roger Premo, General Manager, Corporate Strategy and Ventures. We transition from 5 truths on GenAI to 5 truths on Hybrid Cloud. Everything inquiring minds want to know!

5 Truths on GenAI with IBM's Roger Premo, General Manager, Corporate Strategy and Ventures.

Deep into Intelligent Systems and "Artificial General Intelligence" with Peter Voss, Founder and CEO of Aigo.ai.

Marketing : The Power of Scarcity with Dr. Mindy Weinstein, Founder and CEO of Market MindShift, Marketing instructor for Grand Canyon University, Columbia Business School, and Wharton. "Trying to reach humans" through digital marketing.

Inside AI-Powered Risk Decisioning: Insights from EVP of Provenir North America, Kathy Stares.

Emerging Tech, Ayal the Outlier, and no Fear! Part 2 with Ayal Steinberg, GM IBM Technical Community and Client Engineering

Tech Talk with Ayal Steinberg, IBM GM Technical Community and Client Engineering: Part 1 - Navigating Sales, Leadership, and Calling the Shots. Unveiling Insights to Operationalize Your Success!

About AI and IBM: chat with Rob Thomas, Senior Vice President, Software and Chief Commercial Officer at IBM

Edge Delta Insights: Automating Observability with David Wynn. Unveiling Intelligent Solutions for Root-Cause Analysis and Beyond!

Next-Level AI Insights: Cody Schneider Part 2. Discover Cutting-Edge Content Creation Techniques with Swell AI & Drafthorse AI Co-founder.

AI Innovations Unveiled: A Technical Deep Dive with Cody Schneider, Co-founder of Swell AI & Drafthorse AI. Decoding the Algorithms Behind AI Content Creation & Business Scalability. Episode 1: From Marketing Foundations to Advanced AI Applications.

Tech Meets Mind: CPO at Phrasee Toby Coulthard on Bridging Human Psychology with AI in Marketing

Reskilling Impact and the Mindful Response for a Better World with Estela Zuheros

"The Brain Behind IBM's WatsonX: Ruchir Puri Unveils the Secrets of Artificial Intelligence - Dare to Ask!" #MakingDataSimple #AIUnleashedWithRuchirPuri

It's March Madness so we are revisiting a favorite topic with Nancy Hensley, founding member and advisor of Mercury/13 {Replay}

The Maverick CEO: Don Finley's Unconventional Approach to Product Development and AI

Live Impromptu Show! Several topics: AI, shorting NVIDIA stock, and partners. At the IBM Canada Partner event.

Automating data transformation and bonus! What makes a great seller, with CEO of Coalesce, Armon Petrossian {Replay}

Deep Tech Episode: Understanding Search, GenAI, RAG methodology, and vector databases with Nixon Cheaz, Engineering Lead at IBM's Experience Engine.

"Beware the simple questions" - A live recording that level sets of Data Science.

Be wiser than 98% of the world with this episode, continuing last week's conversation. More on GenAI, Hallucinations, RAG, Use Cases, LLMs, SLMs and costs with Armand Ruiz, Director watsonx Client Engineering and John Webb, Principal Client Engineering.

Candid view on GenAI, Foundational Models, and LLMs with Armand Ruiz, Director watsonx Client Engineering and John Webb, Principal Client Engineering

21st Century Gold! Ronen Dar, Co-Founder & CTO at Run:ai, talks to 21st century gold. Why are GPUs the gold-standard choice for accelerating AI workloads?

GenAI in Marketing! Did I make this title or GenAI? Welcome Michael Cohen, CDO and ML and AI product and marketing expert in consumer data technologies.

New Year New You: Technology for Mindfulness. How to best utilize technology to your advantage.

AI Now and Business Adoption with Technologist, CEO and Co-Founder of Tribe.ai - Jaclyn Rice Nelson {Replay}

It's a New Year! Let's set our intention, focus on the important, and prioritize our business with Lynne Snead, Coach and Founder of Talent Evolution Systems. {Replay}

Mind blown! Meet Casper Skern Wilstrup, CEO of Abzu, inventor of QLattice, and expert on Symbolic AI.

The intersection of AI and law. Colin Levy, Director of Legal and Evangelist, Malbek, also named to the Fastcase 50 list of legal innovators in 2022.

BOLD is a super power, accomplish your goals by being BOLD with Fred Joyal {replay}

Can AI be patented? Computer Automated Inventing Is Revolutionizing Law and Business. Part 2 with Robert Plotkin.