You don't have to work with shitty clients. One thing that breaks my heart is when my clients are working with people who don't appreciate their skills or talents, or they're working with people who just are not ready for the transformation that they are offering through their work. You don't have to work with these people. In fact, you can use your marketing and your messaging to screen them out, to repel them. I realize that sounds scary to repel people, but it's exactly what you want to do if you never want to work with another crappy client again. So how do you do it? Well, that's exactly what we're talking about on today's podcast. Visit this episode's blog post here: https://drmichellemazur.com/2021/09/3-ways-to-repel-clients-who-arent-the-right-fit-for-your-business 

What if I told you there was only one way left to stand out online? This has been something I've been thinking about for a while, and now I'm finally ready to share it. Listen in to this episode to hear what exactly that one way is and how you can start employing it in your business today. Visit this episode's blog post here: https://drmichellemazur.com/2021/09/the-only-remaining-way-to-stand-out-in-business   

The Rebel Uprising podcast is going on a short hiatus for a very GOOD reason.  Listen in for the update and an exciting announcement.  In the meantime, be sure to check out our sister podcast Duped: The Dark Side of Online Business

There's an awakening happening in the online business world: business owners are finally realizing the toxic and manipulative nature of bro marketing. However, they don't realize that bro marketing is lurking inside their businesses still. So let's root it out during this summer fun replay episode of the Rebel Uprising Podcast.   Catch the original blog post with a transcript and links for this episode here: https://drmichellemazur.com/2020/09/is-bro-marketing-lurking-in-your-business.html

It’s easy to think “I’m not like them. I would never knowingly manipulate people into buying from me. I’m not like those Bros!” But what if it’s more complicated than that? There is not a Bro Marketing Binary. What if Bro Marketing is the air we breathe online? You may not look like a Bro, but that doesn’t mean Bro Marketing isn’t lurking in your business and that’s exactly what we are breaking down in this episode of Duped for our 2021 Summer Fun series. Visit this episode's blog post here: https://drmichellemazur.com/2021/08/duped-the-bro-marketing-binary.html

The StoryBrand framework is heralded as the gold standard for business messaging. But what if you bought the book, took the course, or even worked with a StoryBrand consultant, and it just didn’t work for your business? There are good reasons that the StoryBrand framework didn’t work for your business so let’s discuss those and what you can try instead on today's episode of the Rebel Uprising Podcast. Visit this episode's blog post here: https://drmichellemazur.com/2020/07/4-reasons-the-storybrand-framework-didnt-work-for-your-business.html   

Have you ever sat down and thought about what your message does for your business? The words on your website, the post you share on social media, etc. Those words bring new people to your community, bring you clients and bring you more opportunities to share that message. Your message does a ton for you and your business and we're going to discuss the eight specific things that your message can do for you when you have the right message on today's summer fun episode of the pod. Visit this episode's original post here: https://drmichellemazur.com/2018/10/8-tasks-your-message-does-for-your-business.html  Schedule a call with Michelle here: https://drmichellemazur.com/3wr 

You’ve created Your 3 Word Rebellion and you’re ready to grow your movement. So now it's time to take the next step and create your audience or customer journey so that the right people can easily say yes to your 3 Word Rebellion, to being a part of your movement, to what you've got to offer. But how exactly do you talk about your messaging so that people are excited to join in the impact? That’s what we’re breaking down on today’s episode of Rebel Uprising.Visit this episode’s blog post here: https://drmichellemazur.com/2019/05/creating-the-audience-journey-to-yes.html Schedule a call with Michelle here: https://drmichellemazur.com/3wr

“You are your message” is advice that shouldn't be followed nor is it how you should approach your message. Believing this may keep you thinking small and prevent you from connecting with the right clients for your business. Listen in to today's episode to learn how you should instead view your message so you can have a healthier relationship with your business (starting today). Visit this episode's original blog post here: https://drmichellemazur.com/2019/04/why-you-are-not-your-message.html Book a consult call with Michelle here: www.drmichellemazur.com/3wr   

The key to successful messaging? Consistency. There is no better example of this than Brené Brown. So today on the podcast, we're replaying one of my most downloaded episodes of all time so you can learn why consistency works and how it can impact your business. Visit this episode's blog post here: https://drmichellemazur.com/2019/06/the-brene-brown-case-study-the-curious-of-case-of-why-consistency-works.html  Book a consult call with Michelle here: www.drmichellemazur.com/3wr 

In the online business world, we tend to throw around a lot of jargon that is never defined. One of those words is “brand” or “personal branding” or “branding” in general. So today, branding expert, Dr. Robyn Graham is on the show to tell us exactly what a brand is, what it does for your business and the steps you can take to create your own personal brand. Visit this episode's blog post here: https://drmichellemazur.com/2021/07/what-the-heck-is-branding-with-robyn-graham 

Have you ever been told that your messaging doesn't really matter because at the end of the day it's just a bunch of words? Today on Rebel Uprising I want to break that myth wide open. I'm sharing why words and the language you use every day actually do matter to the success (or failure) of your business. For a transcript and links, visit here: https://drmichellemazur.com/2021/06/why-your-words-message-matter-more-than-you-think-in-business.html 

Online business has messed with our heads and made us believe that we can't market our offers without relating the results of what we produce back to money. But here's the deal my Rebel friend, you can't promise anyone that they will make money, period. So what can you promise and what's the reason that your clients buy from you? Enter your "why buy statement," we'll be breaking this down on the show today so you can start using it in your own business ASAP. For a transcript with links, visit here: https://drmichellemazur.com/2021/06/why-buy.html

What if you could have an app that would tell you exactly what to say and write for your business? It would tell you what content you would need to create for an upcoming marketing campaign or the launch of your group program, or just for general social media. You would never have to guess what's most efficient, and you would know how to bring people into your business. Well, you can have this, but it is definitely not an app. It's called brand messaging platform and it documents how you write and speak about your business every single day. Learn how to create one for your business on today's episode of the pod. For a transcript with links, visit this episode's blog post here:  https://drmichellemazur.com/2021/06/brand-messaging-platform.html

When was the last time you told the world how they could work with you? One of the things I'm always pushing my clients to do is tell the world how they work with people on a consistent basis, because I see them marketing themselves, whether it's on social or their email list, but not telling people, their community that, “Hey, I have a process and it can help you get a result.” If you've been listening to this podcast for a while, you hear me talking a lot about messaging, marketing, thought leadership and growing your business and your audience, but we've never dived into how specifically Communication Rebel and I can support your business when it comes to messaging and marketing. So it is high time I take my own damn advice and tell you exactly who we serve, how we can help and why the heck I'm qualified to do this work. For a transcript with thinks, visit here: https://drmichellemazur.com/2021/06/messaging-marketing-support.html 

Helping people to decide whether or not to work with you is an act of service. It's an act of helping people figure out if they are ready and I mean, really ready to experience your work and the transformation that your offers promise to them. So, how do you know when someone is ready to work with you? What are the sure-fire signs that they are ready for that work and the transformation? On today's episode, I'm sharing the 5 messaging readiness indicators to model how you can do this in your own business, too. For a transcript with links, visit here: https://drmichellemazur.com/2021/06/how-to-know-if-your-business-is-ready-for-messaging  

It's frustrating when words fail to capture the work you do for your clients. This is where Caroline Mays of Switchblade Lemonade comes in. She’s an expert in helping her clients uncage their Epic Credential. She insists that the average about me paragraph is a personality killer and identity eraser and a creative wasteland. And personally, I couldn't agree more. Caroline's joining us today to share the importance of finding your Epic Credential so you can stand out in your industry. Enjoy!  Visit this episode's blog post: https://drmichellemazur.com/2021/05/uncage-your-epic-credential-with-caroline-mays.html 

One of the biggest questions I am asked is, “Michelle, I don't know what to call myself. What should my title be?” But the thing is, your title is an inadequate description of the value and transformation that you actually create for your clients. This means that means no matter what you call yourself, you're always going to feel that the results and the value your business creates is so much more than that. So let's talk about why your title matters way less than you think and what you should do instead on this episode of the Rebel Uprising podcast. For a transcript and links, visit today's blog post here: https://drmichellemazur.com/2021/05/why-your-title-matters-less-than-you-think 

If you're feeling stuck in your business, it may be a mindset problem, which is why I'm so excited to have KC Rossi on the podcast today. KC is a business and leadership coach who helps women scale a profitable and soul aligned businesses. In our conversation, we learn why beating ourselves up is never helpful mindset work, and what we can do instead when we face blocks as we grow our business and become leaders in our industries. I can't wait to hear your favorite takeaways from this episode! For a full transcript and links, visit here: https://drmichellemazur.com/2021/05/the-mindset-to-spread-your-message-with-kc-rossi 

Do you over nurture your audience? When we are over nurturers  we forget to tell our audience about your products or services and/or do not tell them how they can work with us. So today we're finishing up our four part masterclass on the BOLD Thought Leadership Framework and focusing on clear calls to action so that our audience knows exactly how to work with us so that we're not leaving money on the table. For a full transcript with links, visit here: https://drmichellemazur.com/2021/05/create-stand-out-calls-to-action.html 

You know what the online business world needs less of these days? Influencers masquerading as leaders. If you followed the latest Rachel Hollis event, you know exactly what I'm talking about. So we need less influencers and online business needs a whole lot more leaders. The online business world has created a unique opportunity for you to lead with your ideas. And this is going to be the key to standing out in the online space and being bolder with your business. We are going to break down how to lead with your ideas and your thoughts on this episode of the Rebel Uprising Podcast. For a full transcript and links, visit here: https://drmichellemazur.com/2021/04/lead-your-clients-with-a-bold-message 

When you think about standing out on your Instagram posts or blog posts, the focus is typically on yourself, how you're different, how your personality makes you unique, or how your story ads to your one-of-a-kindness. While these elements are important,  I think they're missing a big, big, big opportunity -- focusing on your individuality to make your audience feel seen, heard and listened to in your messaging. So, that's exactly what we're going to talk about today on the podcast, why focusing on your audience and your clients is one of the fastest ways to become the only option to them. Let's do this! For a full transcript and episode resources, click here: https://drmichellemazur.com/2021/04/why-focusing-on-your-audience-clients-is-the-fastest-way-to-stand-out 

What I am seeing in 2021 is a lot of business owners saying the same things and I don't know how to differentiate one business owner from the next. I want better for the world (and for you). So for that reason I have created a four part masterclass about how to stand out in a noisy overcrowded marketplace. In this first episode, I'm going to take you through a framework that I created to to help individual business owners be bolder with their messaging and really stand out so that we can stop this epidemic of sameness so that your business and your work gets the recognition and the attention that it deserves. For links and a full transcript, visit here: https://drmichellemazur.com/2021/04/standing-out-in-a-crowded-market-4-part-masterclass 

I see so many people in the online space confused about what copywriting is and how it is different from messaging and how is copywriting different from marketing. As a result, many business owners investing in the wrong service at the wrong time, or they have misconceptions thinking that copywriters can do what marketers can do or marketers do what copywriters and messaging strategists can do when they actually don't. I believe it's important to define terms so that everyone knows what we're talking about and we can start out on a level playing field. So let's clear up the confusion between messaging, marketing and copywriting so you can decide what you business needs to be focusing on. Visit this episode's blog post here: https://drmichellemazur.com/2021/04/whats-the-difference-between-messaging-marketing-and-copy 

How do you want your clients to feel like after they experienced working with you? That's one of my favorite questions to ask my clients when we are working on their 3 Word Rebellion. I think we often underestimate the power of emotions to build connection with our people. So when sales start to stall out in our business, the question is not about how do you sell more or close more or what kind of technique should you be using. But the REAL question is about the emotion and intention that you are bringing into your sales conversation. So on today's episode, we are going to talk about why emotions are key to closing more sales.   Visit this episode's blog post here: https://drmichellemazur.com/2021/03/how-emotions-are-key-to-closing-more-sales.html   

Good marketing and messaging leads people through the content you create and cultivates conversation with the purpose of helping your audience make a decision of whether or not they want to work with you. This is also known as lead generation. But what do you do when your leads dry up? That's what we're going to cover on today's episode. Listen in now! Visit this episode's blog post here for a transcript and links: https://drmichellemazur.com/2021/03/why-youre-not-getting-any-leads-and-what-do-about-it 

Last week on Rebel Uprising we talked about how large your audience needs to be in order to be sustainable, because the truth is, most businesses cap out at 100 true fans. So what do you do when your audience stalls out? That's exactly what we're going to talk about on this week's episode of the show. Visit today's blog post here for a transcript and links: https://drmichellemazur.com/2021/03/what-to-think-about-when-your-audience-growth-stalls-out 

You most likely started your business because you love what you do, right? Not because you love spending all of your time on social media. But here's the thing, social media is a necessary evil. So with that in mind, how big of an audience do you really need to create a sustainable business? My short answer for you is 1,000 and we'll be discussing why this is on today's episode of Rebel Uprising. Visit this episode's blog post here for links and a full transcript: https://drmichellemazur.com/2021/03/how-big-of-an-audience-do-you-really-need-to-have-a-sustainable-business.html 

Have you ever tried to skip steps in your business? I see it so often, myself included. Sometimes skipping steps is fine and it gets you where you want to go even faster. But most of the time we skipped something that is foundational and holds us back from reaching more people, growing our business and even making more money. When our business is not growing the way we want to, despite our efforts, it's time to take a pause and figure out what's missing. So, what is that missing foundational piece in nearly every online business? Well, that's exactly what we're going to talk about today on the podcast. Visit today's blog post here: https://drmichellemazur.com/2021/03/the-missing-foundational-piece-of-nearly-every-online-business-owner.html 

Are you on the cutting edge of your industry? Are you doing something that no one else is doing? Or perhaps you're doing something so innovative and new that people don't even know that they have the problem you solve yet.? If you found yourself nodding yes o any of these questions, then you don't want to miss this week's episode of the podcast. We're talking with Kari Schwear, founder of the Question the Drink movement. She struggled with the same issues you're having and is sharing how to create messaging that still works! Visit today's show notes page post here: https://drmichellemazur.com/2021/02/question-the-drink-with-kari-schwear.html 

Have you been telling yourself that you're not good at sales? Or don't market your business successfully? I've got two pieces of good news, you're not alone in this thought and you're better at marketing than you think. Tune in to today's episode to hear how bro marketing tactics have clouded the beliefs you have about sales and how to reframe this mindset. Visit today's blog post here: https://drmichellemazur.com/2021/02/the-one-reason-youre-better-at-marketing-than-you-think.html 

The single best investment I made early on in my business was SEO optimization. SEO helps your content to be found on Google, stay relevant, and forges you as the authority in your industry. Today on the podcast I brought on Meg Casebolt, an SEO expert from Love at First Search. Listen in to hear how SEO can make you less dependent on social media platforms and help get your work found while continually growing your audience.   Visit today's blog post here: https://drmichellemazur.com/2021/02/love-at-first-search-with-meg-casebolt 

Authority... what is it and how can you claim it? I've been thinking about this a lot lately because time and time again I have seen authority be abused, especially when bro marketing tactics are used. I remember when I first started my business, I struggled to find my authority and be confident in it. I often compared myself to other leaders in my industry until I was able to lean on my experience, my education, and the credibility that I created throughout the years. So how can you find your unique authority to have a thriving business? That's exactly what we're talking about today on the show! Visit today's blog post for a full transcript and links: https://drmichellemazur.com/2021/02/authority-how-to-claim-it.html 

Every Monday, I always sit down to review the week that I had before, and I asked myself this one question: What's one project that I move forward last week that future Michelle will thank me for? Sometimes it's working on a sales page or updating my playbooks that I use with my clients. And sometimes it's revising and expanding the Three Word Rebellion book.  And other times it's nothing. The week got away from me. I had client work. There were things going on in the world that were distracting to me and I didn't get done what I set out to do. And I want to say, sometimes that is absolutely okay. We need those respite weeks to recharge our creativity. But more times than not, it bums me out.  And then I read a book that changed everything. It was one simple thing I could do every week that would guarantee that I get something done. At least one thing done to move a project forward where future Michelle would be thrilled with past Michelle. Where I could feel like I was getting ahead and not behind in the things I was working on. Or I can feel like I was a success. So I did what my guest, Rob Hatch, calls “putting success in your way.” And when I heard that phrase, I thought, “Wow, what a great Three Word Rebellion.” And I knew I had to talk to him about how he took that idea from a Post-It note and turned it into a book. Tune into the episode to hear more: https://drmichellemazur.com/2021/01/put-success-in-your-way-with-rob-hatch.html

I'm seeing a lot of conversations on Instagram about bro marketing and, you know me, I am totally here for those conversations. A new way to market and sell is emerging. And the more people who are talking about harmful marketing practices, the more it will become status quo to not do bro marketing because, let's face it, bro marketing makes people feel like shit. And it makes us question our judgment when we buy something we don't need for our business. Like, why did I do that? I should know better. But what I'm also noticing is a lot of misunderstanding about what bro marketing is and what we should do about it from well-intentioned female entrepreneurs thinking that bro marketing is about how men treat women on the internet. And although that's an issue too, that's not what bro marketing is.  Or people are still actively using bro marketing in their business, so they talk about bro marketing, but then when you look at their marketing messages and how they're showing up to sell, bro marketing tactics are still very much present. So today on the pod, let's talk about what is bro marketing really, why do I call it that, and how do we divest? How do we get rid of it in our marketing and sales? So that's the topic of this week's podcast. Tune into the episode to hear more: https://drmichellemazur.com/2021/01/what-is-bro-marketing-how-do-you-divest-from-it-in-your-business.html

This episode is a perfect way to start your year! One thing that changed my relationship with goal-setting forever was an idea that Tara McMullin of the What Works Network shared around creating commitments to guide your life and business instead of adhering to the strict goal setting that we do every time this year.  And this blew my mind. So I invited Tara on the show to talk about the commitment blueprint, how she developed the idea that was helping her in her own life and transformed it into an offer that people can't get enough of. Tune into the full episode to hear more: https://drmichellemazur.com/2021/01/commitments-over-goals-with-tara-mcmullin.html

In my copious amounts of free time, I have been researching NLP or neuro-linguistic programming. I know you're all jealous of my #hobbies. However, I love to learn about things that I don't understand, especially when they're a common marketing practice in the online world. And NLP is one of those things that bro marketers and bro-ette marketers use to manipulate us into making questionable decisions. In fact, most of the celebrity entrepreneurs -- hat tip to my friend Maggie Patterson for coining that phrase -- they use NLP in their copy and in their word choice. According to Jason Louv who wrote the article “10 Ways to Protect Yourself from NLP Mind Control,” NLP is a technique of layering subtle meaning into spoken or written language so that you can implant suggestions into a person's unconscious mind without them knowing what you're doing. But what really caught my attention about this article was a note about vague language and vague messages because, holy crap, the whole internet is full of vague language and messaging! But check this out from that exact same article by Jason Louv: “One of the primary techniques that NLP took from Milton Erickson is the use of vague language to induce a hypnotic trance. Erickson found that the more vague language is, the more it leads people to be in a trance because there is less that a person is liable to disagree with or react to. Alternatively, more specific language will take a person out of a trance.” And as people who want to market in a way that feels good and you value having people make the best purchasing decisions for themselves, we actually want our people to think about what we're offering them so that they can make a good business decision. And so it means we need to get away from the same old, same old, boring-ass messages and drown those messages in the sea of sameness from whence they came. So on this final episode of the podcast in 2020, let's talk about the ten messages that we need to leave in the rear view mirror of this year and let's start talking about how we can create marketing messages that inspire thinking while attracting the right people to our business. Tune into the full episode to hear more: https://drmichellemazur.com/2020/12/10-marketing-messages-that-need-to-drown-in-the-sea-of-sameness-in-2021.html

What does your business need? When was the last time you sat down and asked yourself this very question, or have you ever asked the question? What does my business need? And the reason I'm bringing this up is because this is the question that I always pose to my clients when we’re wrapping up their messaging. They have this new, shiny message. They have this new client journey. They have all these content ideas. They're raring to go. They get stuck and they don't know how to put it out there. And the question I always ask them, “Well, tell me -- what does your business need?” And it's so easy to be flippant and just think, “Oh, well, my business needs sales. It always needs sales and money,” but does it really? I also think this is a perfect question to start thinking about what's next in our business because it is the season. So today on the pod, we are going to talk about the three needs every business has because your business is actually pretty basic when it comes to its wants and its needs. And I also want to start by posing another question that you can ask yourself to help you ease into 2021. So let's do this. Tune into the full episode to hear more: https://drmichellemazur.com/2020/12/what-does-your-business-need.html

One of the biggest gifts that 2020 brought us is that we are finally having real conversations about bro marketing and manipulative marketing tactics. I am so grateful that people are finally waking up to what these tactics are, how they're being used, and who is using them. It makes us better consumers and also makes sure that we are investing in programs that are really aligned with who we are and our own ethics and morals. With that being said, I am also very, very weary. I am weary of people talking about bro marketing tactics and saying they aren't marketing with ethics and integrity. And then you take a closer look and you see that they're still relying on fear and scarcity and manufactured authority and atypical social proof to promote their programs, their services, and their products. Being an ethical marketer is more about paying attention to what people do more than what they say. And my big concern for 2021 -- and I share this with my partner in crime over at Small Business Boss, Maggie Patterson -- is that we're going to see a lot of what is essentially “green washing” of ethical marketing. People saying that they're doing ethical marketing, but really they're still relying on the same bro marketing and manipulative tactics that they've been taught since they started their business. And it's super easy to slap this buzzword of ethical marketing on your bio or in a headline. But ethical marketing is not a strategy. It's not a tactic. It's not something that you easily implement. It's a philosophy. It is a way of thinking about your business. So that's what we're going to talk about today on the podcast -- developing your own philosophy for ethical marketing so you know how to take a stand about what is right for you and what is wrong for you based on your own morals and principles. Tune into the full episode to hear more: https://drmichellemazur.com/2020/12/the-rise-of-ethical-marketing-in-2021-and-what-it-means-for-your-business.html

When I started my business almost nine years ago, I had no clue what I was doing. I knew that I had amazing expertise in communication. I had passion and curiosity. I knew that I understood marketing from my time in corporate America. But building a business from the ground up? No freaking idea. I went to find experts who would teach me how to build my business the way they had built their business. I wanted the blueprint, the success formula that would minimize my work and also shorten the length of time it took me to have a successful business.  And guess what? I paid thousands of dollars for it.  Sound familiar? Of course it does. The online business world experts teach you how to recreate their business. They have a successful business, they know how to build that kind of business, so then they say, “Hey, give me tons of money and I'll teach you how to build my business.” However, that is not the type of business that is aligned with you. And this is the reason why I wanted to have serial entrepreneur Caryn Gillen on today's show. She knows how to build many kinds of businesses without all the cookie cutter bullshit that doesn't work for you and just ends up over-complicating your business. So a bit about Caryn: she is a life and business coach for coaches who want to bring more them into their business so that they can have more fun and make more money. And whether you’re new to business or a seasoned veteran, I promise that Caryn has some insights for you on how you can lead your profit and build your business in a way that is fun. Tune into the full episode to hear more: https://drmichellemazur.com/2020/11/lead-your-profit-with-caryn-gillen.html

You're in the weeds. You love what you do. You're passionate about it. And if you could just sit down with someone one-on-one for a good 30 minutes and explain it, you know they would be all in. They would be ready to buy. And what you do is so complex that you feel like you need to spend that time rambling just to get people to understand what your business is all about and how it can help them. Does any of this sound familiar? If it does, you're suffering from what Steven Pressfield calls the “curse of knowledge.” And that “curse” is keeping you from marketing your business. That “curse” is actually forcing you to rely on word of mouth and referrals instead of being proactive with your marketing. So what can you do when you are so close to your own work that it feels impossible to create a marketing message that other people will grok quickly? What I want you to know, my dear expert friend, is that it is possible to find that message. And this is exactly what we're going to talk about on today's episode: how to find your message, explain what you do when you're far too close to your work. So let's do this. Tune into the full episode to hear more: https://drmichellemazur.com/2020/11/explaining-what-you-do-when-youre-an-expert-who-is-too-close-to-their-work.html

Do you often feel like you're a jack of all trades and a master of none? Do you hesitate to call yourself an expert in any one thing because you don't want to be pigeonholed into one area or one idea? Do you bring a ton of different skills and experiences to your business and the work you do in order to get your clients results? If you found yourself nodding your head “yes” to any of these questions, you just might be a multi-passionate. I've got to say, I love you multi-passionates. You are some of my favorite clients. Also I am one of you. Multi-passionates are people who are interested in everything. They're always taking in new information or reading books, applying all of that knowledge and skills to what they do. Multi-passionates tend to be on the cutting edge of the latest trends or what's new in their industry because they are so curious, inquisitive, and always want to know more. Now, when I talk to my multi-passionate friends, they always ask me, “Michelle, I am multi-passionate. I don't think I can have a Three Word Rebellion. How can a multi-passionate person find one core message that they can stick to?” And that's a great question. Exactly what we're going to tackle on today's episode. So let's dive in and do this. Tune into the full episode to hear more: https://drmichellemazur.com/2020/11/discovering-your-one-core-brand-message-when-youre-a-multi-passionate-entrepreneur.html

Happy Election Day, rebel. I hope wherever you are, that you have already cast your ballot. And if you're listening to the sound of my voice on Election Day and you're standing in line somewhere, I just want to say, keep standing! Your vote matters, and this election is so important. And I'll be honest -- as a business owner, I've been really dreading Election Day because it's hard to market your business right now. Right? There's going to be a lot of noise out there. I keep telling my clients, “You gotta be flexible in November because we don't know what's going to happen.” So instead of doing my regular-type podcast where I share some insights and some reflection with you, I thought today I could share with you one of my biggest passions, which is reading. I freaking love books. I taught myself to read around the age of four and my nose has been in a book ever since then. And I read a lot of books that could benefit you and your business. So today I'm going to share some of the top books that I've read this past year that can help you grow your business or clarify your message along with a few fun surprises. So sit back, enjoy this episode, and maybe you'll discover your next read. Tune into the full episode to hear more: https://drmichellemazur.com/2020/11/best-books-of-2020-for-growing-your-business-clarifying-your-message.html

How do you know what's really working in your business? How do you know if that last launch really worked? If your Facebook ads are profitable or you're setting your money on fire? And how do you know if your email marketing is effective? You know when you look at the numbers. Oh, numbers. I know many of you are not like me. I'm a researcher. I revel in numbers. It's giving me feedback on whether or not my efforts are paying off.  However, for you, numbers may feel like an abyss of anxiety and uncertainty. What do all these numbers mean? Am I looking at the right numbers? What do I do with these numbers now that I know them? And this is exactly why I invited Rita Barry on the show to talk about the numbers in your business so that you can translate data into confidence (and P.S. that's her three word rebellion). A bit about Rita: she is a measurement and marketing expert and the founder of Rita Barry & Company, a digital marketing optimization consultancy. For the past 10 years, she and her team have been helping women-led online businesses get clarity about every aspect of their marketing funnel and paid traffic campaigns. Now, if you're about to run away from this podcast because we're talking about numbers, please don't. Rita makes data approachable and even fun. Tune into the full episode to hear more: https://drmichellemazur.com/2020/10/translating-data-into-confidence-with-rita-barry.html

Well, isn't that curious? Curiosity and staying curious is one of the core values of my company Communication Rebel. And I'm curious by nature. I always want to know how something works, or I want to hear the backstory of how you came up with that remarkable idea. I'm constantly reading to find out more information so that I can understand the world better and satisfy my curious nature. But to operationalize curiosity in my business, well, that means asking better questions. With my clients, I ask questions about the assumptions they are making about their audience and their most ideal clients. If I don't understand something, I ask. If I want to know the why behind a certain belief, a really strong stance, I dive in with a better question. But I also do this in all the other areas of my business. With my marketing -- if a post on Instagram works very well, I wonder, “Huh. Why did that get so much attention?” If one flops and I thought it would do well, I ask myself, “Huh. What didn't work about this post?” I'm always asking more and better questions so I can get better results for my clients and my business. And today, I want to ask you some questions that finding the answers to will help you make more sales in your business. It will also make marketing so much easier and help you become known for your ideas and your work. If you're ready to have your curiosity piqued and you want to answer some better questions that will help you grow your business, then keep on listening because we're going to do this. Tune into the full episode to hear more: https://drmichellemazur.com/2020/10/4-questions-every-business-owner-needs-to-answer-to-make-more-sales.html

What do you want to be known for? That's a doozy of a question, isn't it? But if I ran into you on the street -- six feet apart, masks on, of course -- would you be able to answer that question in just a few words, in a way that was so compelling it would make me want to know more. So what do you want your business to be known for?  For me, I want to be known for the Three Word Rebellion and creating messaging that matters. And that entire question of being known for something in your business, that all comes down to your message. And in this online business world, there are so many courses and programs that teach you marketing and funnels and PR strategies, but rarely do they teach you what to say in the funnel that will get people to take action or the angles for your pitch that make podcasters want to interview you. And even if they try in these courses and programs, the messaging that’s produced sounds very generic. Very “me too,” like everyone else in your industry. Why is that? Well, it's because messaging is messy. It's very custom to the business owner, to you. People have a lot of misconceptions about what messaging is and how to find the answer to that question of what do you want to be known for? So on this episode of the pod, we are going to bust through some of those misconceptions about messaging and replace them with some rebel truths so you can start getting clear about crafting that message you want to be known for -- that message that gets you clients that gets you on podcasts, that really helps make your business easier to market and promote. Let's do it. Tune into the full episode to hear more: https://drmichellemazur.com/2020/10/5-rebel-truths-about-crafting-the-message-you-want-to-be-known-for.html

It's the end of the world as we know it, and I feel fine. Now, you might think that I'm thinking about the song because it's election season and it feels like the end of the world, but really I thought of that song today because I've been thinking a lot about my time on the speech and debate team in high school and college. And if you don't know the folklore behind that famous REM song, let me educate you. REM one day stumbled into a policy debate tournament on the campus of the University of Georgia, and what you should know about policy debate back in the day is that every thing, every policy would end in total annihilation of the planet Earth. So as a former debate geek, I love it that song. And so do most debaters. But one of the other things that I learned from my time in debate (aside from every policy action ending in nuclear war or how to rip an argument to shreds), is the importance of the defining terms so that every person is on the same page. Recently it's come to my attention that people don't really understand what messaging is about. It started when someone slid into my DMs on Instagram and said, “Hey, so what is a messaging expert? Do you teach me about a sales strategy or how to talk to people in the DMs so they can be converted to clients?” And then I also asked on a webinar if people understood what messaging was. They get parts of it. They see how a message could apply to a specific marketing campaign or a launch or your sales strategy or a social media strategy, but what they don't realize is that messaging actually encompasses everything in your business. So like a good debater who doesn't want the end of the world to come, let's define our terms and talk about what messaging is, how to use it in your business, and why you need a message that matters for your thought leader business. Tune into the full episode to hear more: https://drmichellemazur.com/2020/10/what-the-hell-is-messaging-why-does-your-business-need-it.html

One question my clients are asking me right now is, “How should I be marketing my business in November?” Now, November is code for, “I think the election is going to be a shit-show and everyone's going to be distracted. So what should I do?” And you know what? I am right there with you. I'm not exactly sure how I want to proceed in my own marketing when November comes, but here's my feedback and what I'm going to do: Make a plan, but hold that plan loosely. Don't be afraid to burn it to the ground based on what's happening in the world so that you can respond with compassion and empathy to your clients, your community -- and most importantly, you should do what you need to do to take care of yourself. And also right now, make a plan to vote. Empathy, compassion, even getting out of our online bubbles of information is exactly why I wanted to have a conversation with Kira Hug. She has some unique and fascinating insights on why the words we use in our marketing and our copy matter and how business owners can actually get out of their bubbles and how that can influence them to do better work. And what I loved most about this conversation is we talk about scaling empathy so that we can live in a more compassionate world. Tune into the full episode to hear more: https://drmichellemazur.com/2020/09/scaling-empathy-with-kira-hug.html